WO2010021431A1

WO2010021431A1 - Method for serial number advertising of corresponding article type using an electronic book and apparatus thereof

Info

Publication number: WO2010021431A1
Application number: PCT/KR2008/006896
Authority: WO
Inventors: Hung-Yull Lee
Original assignee: Moazine Co., Ltd.
Priority date: 2008-08-20
Filing date: 2008-11-21
Publication date: 2010-02-25
Also published as: KR101018059B1; KR20100022697A

Abstract

An article-based advertising method using electronic books according to serial numbers of the electronic books and an apparatus thereof are provided. A server computer generates the electronic books on the basis of original source files received from publisher computers, calculates costs of article-based advertisements according to serial numbers of the electronic books generated, provides cost information of the article-based advertisements according to the serial numbers of the electronic books by the request of the advertiser computers, registers the article-based advertisements according to the serial numbers of the electronic books in at least one database on the basis of advertisement registration information received from the advertiser computers, and outputs article contents of a specific electronic book selected and read by a user and the article-based advertisements sequentially or randomly exposed in correspondence with the article contents if the reading of the specific electronic book is requested from user computers which perform an electronic book search.

Description

METHOD FOR SERIAL NUMBER ADVERTISING OF CORRESPONDING ARTICLE TYPE USING AN ELECTRONIC BOOK

AND APPARATUS THEREOF

Technical Field

[1] The present invention relates to an article-based advertising method using electronic books according to serial numbers of the electronic books and an apparatus thereof, and more particularly, to an article-based advertising method using electronic books according to serial numbers of the electronic books, which is capable of registering one or more advertisements according to the serial numbers of electronic books and exposing advertisements registered in an electronic book in correspondence with article contents thereof when the electronic book is read by the search of a user, and an apparatus thereof. Background Art

[2] Generally, the Internet is an open type network configured to enable any user to freely connect his/her computer to a counterpart computer anywhere. With development of a compression technology, various services, such as transmission of electronic mails and files, used for the delivery of multimedia information may be used, in addition to the delivery of basic text information.

[3] While the use of the Internet has been rapidly increased globally as well as domestically, the importance of the Internet has been rapidly increased as a strategic tool for improving efficiency and productivity over all the existing industry fields. Since new business opportunities are continuously gained using the Internet and the range thereof is expanded, the number of providers using the Internet has been gradually increased.

[4] That is, as business using the Internet, the number of sites for providing various contents such as Internet advertisements, Internet broadcasts, online games, Internet newspapers/magazines, search services, portal services and electronic commerce has been rapidly increased.

[5] Meanwhile, recently, providers spare much cost for advertisements for the purpose of advertisement and publicity of products. Examples of the advertisement include an offline print advertisement using books and newspapers and an online advertisement.

[6] However, in the offline advertisement using the books or the newspapers, an advertisement execution time and an advertisement period are previously determined. In this case, an accurate report for an accurate advertisement effect (e.g., the number of times of advertisement exposure (popularity), a conversion factor (an intended specific action of an advertiser) or the like) cannot be provided, reliability of information provided is reduced, and a criterion for fixing an advertising cost becomes ambiguous.

[7] Therefore, there is a need for advertisement means which is capable of frequently registering an advertisement without restricting a deadline or an advertisement period, providing accurate advertisement effect information such as the number of times of advertisement exposure or a conversion factor, and clarifying a criterion for fixing the advertising cost of information provided.

[8] In addition, in the online advertisement, since advertisement areas are divided on a web screen such that advertisements are exposed, an attention or recognition degree of the advertisement is reduced and only restricted advertisement contents are used using a small advertisement slogan or banner. Since a screen moves to a desired landing page by clicking the exposed advertisement by a user, an advertisement marketing effect is relatively reduced.

[9] If an electronic book is used in the online advertisement, an offline book advertisement is converted into an electronic book without alteration and the electronic book is provided. Therefore, only predetermined advertisements are exposed regardless of an old publication or a new publication. Accordingly, the reliability and the effect of the advertisement are extremely reduced.

[10] Accordingly, there is a need for an advertising method which is capable of significantly improving the attention and recognition degree of the advertisement and improving the advertisement effect by exposing an advertisement area in a half or the whole of a screen viewed by a user, and improving the advertisement marketing effect relative to the exposure by configuring the advertisement such that a landing page is immediately exposed. In addition, there is a need for advertisement means for placing an advertisement including an efficient marketing strategy using a wide advertisement space. In addition, there is a need for a target advertisement function for exposing an advertisement according to the configuration and the contents of an advertisement page having the same configuration of the existing offline advertisement and applying an advertisement material, which is suitable for brand image marketing and online/offline integration marketing and is registered as an advertisement, to all types of existing file formats provided on the Internet. Disclosure of Invention Technical Problem

[11] Therefore, the present invention has been made in view of the above problems, and it is an object of the present invention to provide an article-based advertising method using electronic books according to serial numbers of the electronic books, which is capable of registering one or more advertisements according to the serial numbers of electronic books and sequentially or randomly exposing advertisements registered in an electronic book in correspondence with article contents thereof when the electronic book is read by the search of a user, and an apparatus thereof.

[12] Another object of the present invention is to provide an article-based advertising method using electronic books according to serial numbers of the electronic books, which is capable of enabling an advertiser who registers advertisements according to the serial numbers of electronic books to freely set a period in the unit of days/months and to freely change advertisement contents in a predetermined period, and an apparatus thereof. Technical Solution

[13] In accordance with an aspect of the present invention, the above and other objects can be accomplished by the provision of an article-based advertising method using electronic books according to the serial numbers of the electronic books, the method including: (1) at a server computer for providing an advertisement service using the electronic books, generating and storing the electronic books in a database on the basis of original source files received from one or more publisher computers; (2) at the server computer, calculating costs of article-based advertisements according to the serial numbers of the electronic books generated in the step (1); (3) at the server computer, providing the cost information of the article-based advertisements according to the serial numbers of the electronic books calculated in the step (2) by the request of the one or more advertiser computers which perform an access operation and registering the article-based advertisements according to the serial numbers of the electronic books in at least one database on the basis of advertisement registration information received from the advertiser computers; (4) at the server computer, when an electronic book search is performed by each of user computers, extracting and providing a list of the electronic books from the database to each of the user computers, and determining whether or not the reading of a specific electronic book is requested from each of the user computers; and (5) at the server computer, outputting the article contents of the specific electronic book selected and read by a user and the article-based advertisements sequentially or randomly exposed in correspondence with the article contents if it is determined that the reading of the specific electronic book is requested from each of the user computers in the step (4).

[14] The method may further include, after the step (5), (6) at the server computer, generating statistical information of the electronic books exposed by the searches of users and the use status of the article-based advertisements exposed in correspondence with the article contents of the electronic books and providing the statistical information to advertisers who register the article-based advertisements according to the serial numbers of the electronic books; and (7) at the server computer, settling and providing advertisement revenue generated by the use of the electronic books of the users to the publishers.

[15] In accordance with another aspect of the present invention, there is provided an article-based advertising apparatus using electronic books according to the serial numbers of the electronic books, the apparatus including: a plurality of publisher computers providing original source files including books and magazines, which are being possessed and sold, to a server computer for providing an advertisement service using the electronic books; a plurality of advertiser computers registering article-based advertisements according to the serial numbers of the electronic books to be published in the server computer; a plurality of user computers confirming the electronic books registered in the server computer by a search, receiving and displaying the article contents of a specific electronic book and advertisements sequentially or randomly exposed in correspondence with the article contents on screens thereof by the selection of users; and the server computer generating the electronic books on the basis of the original source files received from the publisher computers, calculating costs of the article-based advertisements according to the serial numbers of the electronic books, providing the cost information of the article-based advertisements according to the serial numbers of the electronic books to the advertiser computers which perform an access operation, registering one or more article-based advertisements according to the serial numbers of the electronic books on the basis of the advertisement registration information received from the advertiser computers, providing a list of electronic books requested by each of the user computers to each of the user computers, and outputting the article contents of the specific electronic book and the article-based advertisement sequentially or randomly exposed in correspondence with the article contents if the reading of the specific electronic book is requested from each of the user computers.

Advantageous Effects

[16] As described above, according to an article-based advertising method using electronic books according to serial numbers of the electronic books and an apparatus thereof, since a sever computer receives and registers one or more advertisements according to the serial numbers of the electronic books from advertisers and sequentially or randomly exposes one or more advertisements registered in an electronic book in correspondence with the article contents of the electronic book when a user reads the electronic book by a search, it is possible to maximize marketing effect by significantly improving attention degrees and recognition degrees of the advertisements.

[17] In addition, it is possible to maximize advertising effect by exposing the adver- tisements in a half or the whole of a screen in one-to-one correspondence compared with the conventional online advertisement having a small advertisement area, and perform target marketing by suitable advertisement publication according to the serial numbers of the specific electronic books.

[18] In addition, since the advertiser can freely set an advertisement period according to the serial numbers of the electronic books and freely change the advertisement contents in a predetermined period, it is possible to solve the problems of the conventional offline advertisement, that is, problems that the advertisement publication period is restricted by the publication period of the book and the advertisement period cannot be flexibly selected.

[19] In addition, since an advertisement configuration in which a desired page is immediately exposed is possible unlike the existing online advertisement moving to a desired landing page by clicking the exposed advertisement by a user, it is possible to maximize marketing effect and freely make an advertisement plan and a marketing configuration using a wide advertisement space so as to accurately and variously deliver advertisement information.

[20] In addition, it is possible to replace the advertisement space of an electronic book with a new advertisement in a new publication as well as in an old publication, and give a sale opportunity to a publisher on the basis of the advertisement revenue according to the provision of contents so as to increase revenue. Brief Description of Drawings

[21] The above and other objects, features and other advantages of the present invention will be more clearly understood from the following detailed description taken in conjunction with the accompanying drawings, in which:

[22] FIG. 1 is a schematic block diagram showing the configuration of an article-based advertising apparatus using electronic books according to serial numbers of the electronic books, in accordance with the present invention;

[23] FIG. 2 is a block diagram in detail showing the configuration of a server computer of

FIG. 1;

[24] FIGS. 3 and 4 are flowcharts illustrating an article-based advertising method using electronic books according to serial numbers of the electronic books, in accordance with the present invention;

[25] FIG. 5 is a view explaining article -based advertisement registration according to the serial numbers of electronic books, in accordance with the method of the present invention; and

[26] FIG. 6 is a view showing an example of an electronic book to which the advertising method according to the present invention is applied. Best Mode for Carrying out the Invention

[27] Hereinafter, an article-based advertising method using electronic books according to serial numbers of the electronic books and an apparatus thereof in accordance with the present invention will be described with reference to the accompanying drawings.

[28] FIG. 1 is a schematic block diagram showing the configuration of an article-based advertising apparatus using electronic books according to serial numbers of the electronic books, in accordance with the present invention.

[29] As shown, the advertising apparatus according to the present invention includes a plurality of publisher computers 100, a plurality of advertiser computers 200, a plurality of user computers 300 and a server computer 400.

[30] The plurality of publisher computers 100 provides original source files including various types of books and magazines, which are being possessed or sold, to the server computer 400 for providing an advertisement service using the electronic books, and will receive a portion of advertisement revenue of the electronic book from the server computer 400 in the future.

[31] The plurality of advertiser computers 200 accesses the server computer 400 for providing the advertisement service using the electronic books, and registers article- based advertisements according to the serial numbers of various types of electronic books provided to general users in the server computer 400.

[32] At this time, article-based advertisement registration information according to the serial numbers of the electronic books, which is output from each of the advertiser computers 200 to the server computer 400, includes the selection of an advertisement period in the unit of days or months, the selection of a one-sided or double-sided advertisement area, the selection of an electronic book, the use of a representative link, a representative link position plan file, a representative link image file, a link uniform resource locator (URL) and an advertisement file.

[33] Each of the advertiser computers 200 may frequently change the contents of an advertisement registered in the server computer 400 during an advertisement period after the article -based advertisement according to the serial numbers of the electronic books is registered.

[34] When a user who wants to read electronic books such as various types of books and magazines accesses the server computer 400 so as to search for a specific interesting electronic book (or search for a desired electronic book using a portal site affiliated with the server computer 400), each of the plurality of user computers 300 receives a list of electronic books from the server computer 400 and displays it on a screen thereof, and receives article contents of the specific electronic book and article -based advertisements exposed in correspondence with the article contents from the server computer 400 and displays them on the screen thereof, by the selection of the user who confirms the list of electronic books.

[35] The server computer 400 receives the original source files of various types of books and magazines from the publisher computers 100 so as to generate electronic books (including the generation of electronic books using the books and magazines purchased and written by a server), calculates the costs of the article-based advertisements according to the serial numbers of the generated electronic books, provides cost information of the article-based advertisements according to the serial numbers of the electronic books to the advertiser computers 200 which perform an access operation, and registers the article-based advertisements according to the serial numbers of the electronic books in one or more databases on the basis of advertisement registration information received from the advertiser computers 200, which confirm the cost information of the article-based advertisements according to the serial numbers of the electronic books.

[36] When the search of the electronic book is requested from each of the user computers

300 after the electronic books are generated and the article-based advertisements according to the serial numbers of the electronic books are registered, the server computer 400 extracts and provides the list of requested electronic books from the database to each of the user computers 300. When a request for the reading of a specific electronic book is received from each of the user computers 300 which confirm the list of the electronic books, the server computer 400 outputs the article contents of the specific electronic book and the article-based advertisements sequentially or randomly exposed in correspondence with the article contents to each of the user computers 300.

[37] In addition, the server computer 400 generates statistical information of the electronic books exposed by the searches of the user computers 300 and the use status of the article -based advertisements in correspondence with the article contents of the electronic books, periodically provides the statistical information to the advertiser computers 200 which register the article-based advertisements according to the serial numbers of the electronic books, settles the advertisement revenue generated by the use of the electronic books of the user computers 300, and provides revenue division information to the publisher computers 100.

[38] At this time, the server computer 400, for example, decides the costs of the article- based advertisements according to the serial numbers of the electronic books generated by the original source files received from the publishers as follows.

[39] Calculation Equations of advertising cost

[40] Advertising cost of electronic book = basic cost * (1 + brand index + popularity index + advertising efficiency index) [41] Cost of one-sided advertisement area per day = ((number of times of reading of electronic books during specific period (previous month) / 1000) * advertising cost of electronic book) / number of days of month when cost is changed

[42] Cost of double-sided advertisement area per day = cost of one-sided advertisement area per day * 1.5

[43] Cost of one- sided/double- sided advertisement area per day at the time of discount = cost of one-sided/double-sided advertisement area per day * discount rate of each electronic book or cost of one- sided/double- sided advertisement area per day * discount rate of each one-sided/double-sided advertisement area

[44] Description of terms of calculation Equations

[45] Basic cost: minimum advertising cost considering system management cost and labor cost

[46] Brand index (electronic book recognition degree): sum of establishment year of publishers, a circulation, and advertisement execution cost distribution index / 3

[47] Popularity index: (total number of times of reading of article of electronic book based on previous month/reference number of times of reading of article of electronic book based on previous month)/ 100

[48] Advertising efficiency index: ((total number of read articles of each electronic book based on previous month/total number of articles of each electronic book) + (number of days when newest article is provided per electronic book based on previous month / total number of days of previous month) +CTR + PPC)/ 10

[49] CTR (click through rates): (total number of times of clicking of article of electronic book based on previous month / total reference number of times of reading of article of electronic book)

[50] PPC (pay per click): (advertising cost of each electronic book based on previous month / total number of times of clicking of article of electronic book based on previous month) / digit number of advertising cost + 1

[51] FIG. 2 is a block diagram in detail showing the configuration of the server computer

400 of FIG. 1.

[52] As shown, the server computer 400 includes a data communication unit 410, an electronic book generator 420, an advertisement registration unit 430, a database 440, a controller 450, a statistical information generator 460 and a settlement unit 470.

[53] The data communication unit 410 processes the input of the original source files and the output of the revenue division information with the publisher computers 100, processes the input/output of data for the access, the output of the cost information of the article-based advertisements according to the serial numbers of the electronic books, the input of the article-based advertisement registration information according to the serial numbers of the electronic books, and the output of the statistical in- formation of the use status of the article-based advertisements according to the serial numbers of the electronic books with the advertiser computers 200, and processes the input of electronic book search data, the output of the list of the electronic books requested, the input of the request for the reading of the article contents of the specific electronic book, and the output of the article contents of the specific electronic book and the article-based advertisement sequentially or randomly exposed in correspondence with the article contents with the user computers 300, under the control of the controller 450.

[54] The electronic book generator 420 converts the original source files received from the publisher computers 100 via the data communication unit 410 into the electronic books and stores the electronic books in the database 440.

[55] The advertisement registration unit 430 calculates the cost of the article-based advertisement according to the serial numbers of the electronic books converted by the electronic book generator 420, and generates and stores advertisement files in the database 440 on the basis of the article-based advertisement registration information including the selection of the advertisement period in the unit of days or months, the selection of the one-sided or double-sided advertisement area, the selection of the electronic book, the use of the representative link, the representative link position plan file, the representative link image file, the link uniform resource locator (URL) and the advertisement file.

[56] The database 440 stores the electronic books generated by the electronic book generator 420 and the article-based advertisement data according to one or more electronic books generated by the advertisement registration unit 430.

[57] The controller 450 controls the generation of the electronic books by the electronic book generator 420 on the basis of the original source files received from the publisher computers 100, the calculation of the costs of the article-based advertisements according to the serial numbers of the electronic books, the access of the advertiser computers 200, the output of the costs of the article-based advertisements according to the serial numbers of the electronic books, and the generation of the advertisement files according to the input of the article-based advertisement registration information according to the serial numbers of the electronic books.

[58] In addition, the controller 450 controls the output of the list of the electronic books according to the electronic book search of the user computers 300 and the output of the article contents of the specific electronic book according to the request for the reading of the specific electronic book and the article-based advertisements sequentially or randomly exposed in correspondence with the article contents, controls the generation of the statistical information of the use status of the article-based advertisements according to the serial numbers of the electronic books and the output of the statistical information to the advertiser computers 200, and controls the settlement and the division of the advertisement revenue generated by the use of the electronic books.

[59] The statistical information generator 460 generates the statistical information of the electronic books exposed by the electronic book search of the user computers 300 and the use status of the article-based advertisements exposed in correspondence with the article contents of the electronic books, and periodically provides the generated statistical information to the advertiser computers 200, under the control of the controller 450.

[60] The settlement unit 470 performs the settlement and division of the advertisement revenue generated by the use of the electronic books of the user computers 300 and provides division information of the settled revenue to the publisher computers 100, under the control of the controller 450.

[61] Next, an embodiment of an article-based advertising method using electronic books according to serial numbers of the electronic books in accordance with the present invention will be described in detail with reference to FIGS. 3 to 6.

[62] FIGS. 3 and 4 are flowcharts illustrating an article-based advertising method using electronic books according to serial numbers of the electronic books, in accordance with the present invention, FIG. 5 is a view explaining article-based advertisement registration according to the serial numbers of electronic books, in accordance with the method of the present invention, and FIG. 6 is a view showing an example of an electronic book to which the advertising method according to the present invention is applied.

[63] First, the server computer 400 for providing the advertisement service using the electronic books receives the original source files of various types of books and magazines from one or more publisher computers 100 (SlO) and generates and stores electronic books on the basis of the received original source files in the database (S20).

[64] The costs of the article-based advertisements according to the serial numbers of the electronic books generated and stored in the step S20 are calculated using the above- described calculation equation (S30).

[65] After the generation of the electronic books and the calculation of the costs of the article-based advertisements according to the serial numbers of the electronic books are performed in the step S20 and the step S30, the server computer 400 accesses one or more advertiser computers 200 connected with a communication network (S40) and determines whether the cost information of the article-based advertisements according to the serial numbers of the electronic books, which is calculated in the step S30, is requested from one or more advertiser computers 200 for performing an access operation (S50).

[66] If it is determined that the cost information of the article-based advertisements according to the serial numbers of the electronic books is requested from one or more advertiser computers 200 in the step S50, then the server computer 400 provides the cost information of the article-based advertisements according to the serial numbers of the electronic books, which is calculated in the step S30, to the advertiser computers 200 (S60) and determines whether the article-based advertisement registration information according to the serial numbers of the electronic books is received from the advertiser computers 200 (S70).

[67] If it is determined that the article-based advertisement registration information according to the serial numbers of the electronic books is received from the advertiser computers 200 in the step S70, then the server computer 400 registers the article-based advertisement according to the serial numbers of the electronic books in at least one database on the basis of the article-based advertisement registration information according to the serial numbers of the electronic books, which is received from the advertiser computers 200, and starts to provide the service (S80).

[68] At this time, in the step S70, the advertisement registration information received from the advertiser computers 200 includes the selection of an advertisement period in the unit of days or months, the selection of a one-sided or double-sided advertisement area, the selection of an electronic book, the use of a representative link, a representative link position plan file, a representative link image file, a link uniform resource locator (URL) and an advertisement file.

[69] Referring to FIG. 5, for example, the server computer 400 registers the advertisements of advertisers AA, BB and CC in an electronic book A including articles a to c, the advertisements of the advertisers AA and CC in an electronic book B including articles d and e, and the advertisements of the advertisers BB and CC in an electronic book C including articles f to h.

[70] The server computer 400 provides a service for arbitrarily changing the contents of the article-based advertisements according to the serial numbers of the electronic books registered during an advertisement period according to the convenience of the advertisers.

[71] The server computer 400 which performs the article-based advertisement registration according to the serial numbers of the electronic books in the step S 80 determines whether a user who wants to read electronic books such as various types of books and magazines inputs a specific keyword using each of the user computers 300 for performing an access operation so as to perform the electronic book search (S90), and extracts and provides the list of the requested electronic books from the database to each of the user computers 300 when the electronic book search is performed by each of the user computers 300 (SlOO). At this time, each of the user computers 300 which perform the electronic book search may perform a desired search using a portal site af- filiated with the server computer 400, instead of a method of directly connecting to the server computer 400 so as to perform the search.

[72] After the list of the electronic books according to the electronic book search is provided in the step SlOO, the server computer 400 determines whether the reading of a specific electronic book is requested from each of the user computers 300 by the selection of the user who confirms the list of the electronic books (Sl 10).

[73] If it is determined that the reading of the specific electronic book is requested from each of the user computers 300 in the step Sl 10, then the server computer 400 extracts and outputs the specific article contents of the specific electronic book selected by the user and the article-based advertisements sequentially or randomly exposed in correspondence with the article contents from the database to each of the user computers 300 (S 120).

[74] The user reads the article contents of the selected specific electronic book and confirms the article-based advertisements sequentially or randomly exposed in correspondence with the article contents.

[75] Referring to FIG. 6, for example, the one-sided or double-sided advertisement registered by the advertiser AA is exposed when the user selects the article a of the electronic book A, the one-sided or double-sided advertisement registered by the advertiser BB is exposed when the user selects the article b of the electronic book A, and the one-sided or double-sided advertisement registered by the advertiser CC is exposed when the user selects the article c of the electronic book A. At this time, in the advertisements exposed together with the article contents of the electronic book A, the advertisements registered by the advertisers AA, BB and CC may be sequentially exposed as shown in FIG. 6 and the advertisements registered by the advertisers AA, BB and CC may be randomly exposed by the setting of the server computer 400.

[76] The server computer 400 which exposes the article contents of the specific electronic book selected by the user and the article-based advertisements corresponding to the article contents in the step S 120 accumulates and stores statistical information of the article contents of the electronic books exposed by the selection of the users and the use status of the article-based advertisements exposed in correspondence with the article contents of the electronic books (S 130), and periodically provides the stored statistical information to the advertiser computers 200 which register the article-based advertisements according to the serial numbers of the electronic books (S 140).

[77] Finally, the server computer 400 settles the advertisement revenue generated by the use of the electronic books of the users, provides information about the settled advertisement revenue to the publisher computers 100, and divides the revenue generated by provision of the contents (original source files such as books or magazines possessed) (S150). [78] Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. Industrial Applicability

[79] It is possible to maximize marketing effect by sequentially or randomly exposing advertisements in correspondence with the article contents of electronic books so as to significantly improve attention degrees and recognition degrees of the advertisements, maximize advertising effect by exposing the advertisements in a half or the whole of a screen in one-to-one correspondence, and perform target marketing by suitable advertisement publication according to the serial numbers of the specific electronic books.

Claims

Claims [1] An article-based advertising method using electronic books according to the serial numbers of the electronic books, the method comprising:

(1) at a server computer for providing an advertisement service using the electronic books, generating and storing the electronic books in a database on the basis of original source files received from one or more publisher computers;

(2) at the server computer, calculating costs of article-based advertisements according to the serial numbers of the electronic books generated in the step (1);

(3) at the server computer, providing the cost information of the article-based advertisements according to the serial numbers of the electronic books calculated in the step (2) by the request of the one or more advertiser computers which perform an access operation and registering the article-based advertisements according to the serial numbers of the electronic books in at least one database on the basis of advertisement registration information received from the advertiser computers;

(4) at the server computer, when an electronic book search is performed by each of user computers, extracting and providing a list of the electronic books from the database to each of the user computers, and determining whether or not the reading of a specific electronic book is requested from each of the user computers; and

(5) at the server computer, outputting the article contents of the specific electronic book selected and read by a user and the article-based advertisements sequentially or randomly exposed in correspondence with the article contents if it is determined that the reading of the specific electronic book is requested from each of the user computers in the step (4).

[2] The method according to claim 1, further comprising, after the step (5),

(6) at the server computer, generating statistical information of the electronic books exposed by the searches of users and the use status of the article-based advertisements exposed in correspondence with the article contents of the electronic books and providing the statistical information to advertisers who register the article-based advertisements according to the serial numbers of the electronic books; and

(7) at the server computer, settling and providing advertisement revenue generated by the use of the electronic books of the users to the publishers.

[3] The method according to claim 1, wherein the article-based advertisement registration information according to the serial numbers of the electronic books, which is received from the advertiser computers in the step (3), includes the selection of an advertisement period in the unit of days or months, the selection of a one-sided or double-sided advertisement area, the selection of an electronic book, the use of a representative link, a representative link position plan file, a representative link image file, a link uniform resource locator (URL) and an advertisement file.

[4] The method according to claim 1, wherein the contents of the article-based advertisements according to the serial numbers of the electronic books, which are registered in the step (3), are arbitrarily changed by advertisers during a registered advertisement period.

[5] A computer-readable recording medium having recorded thereon a computer program for executing the method according to any one of claims 1 to 4 by a computer.

[6] An article-based advertising apparatus using electronic books according to the serial numbers of the electronic books, the apparatus comprising: a plurality of publisher computers providing original source files including books and magazines, which are being possessed and sold, to a server computer for providing an advertisement service using the electronic books; a plurality of advertiser computers registering article-based advertisements according to the serial numbers of the electronic books to be published in the server computer; a plurality of user computers confirming the electronic books registered in the server computer by a search, receiving and displaying the article contents of a specific electronic book and advertisements sequentially or randomly exposed in correspondence with the article contents on screens thereof by the selection of users; and the server computer generating the electronic books on the basis of the original source files received from the publisher computers, calculating costs of the article-based advertisements according to the serial numbers of the electronic books, providing the cost information of the article-based advertisements according to the serial numbers of the electronic books to the advertiser computers which perform an access operation, registering one or more article- based advertisements according to the serial numbers of the electronic books on the basis of the advertisement registration information received from the advertiser computers, providing a list of electronic books requested by each of the user computers to each of the user computers, and outputting the article contents of the specific electronic book and the article-based advertisement sequentially or randomly exposed in correspondence with the article contents if the reading of the specific electronic book is requested from each of the user computers. [7] The apparatus according to claim 6, wherein the server computer generates statistical information of the electronic books exposed according to the searches of the user computers and the use status of the article-based advertisements exposed in correspondence with the article contents of the electronic books, provides the statistical information to the advertiser computers which register the article-based advertisements according to the serial numbers of the electronic books, settles advertisement revenue generated by the use of the electronic books of the user computers, and provides revenue division information to the publisher computers.

[8] The apparatus according to claim 6, wherein: the advertiser computers are capable of frequently changing the contents of the article-based advertisements according to the serial numbers of the electronic books registered in the server computer during a registered advertisement period.

[9] The apparatus according to claim 6, wherein the server computer includes: a data communication unit processing the input of the original source files and the output of the revenue division information with the publisher computers, processing the input/output of data for the access, the output of the cost information of the article-based advertisements according to the serial numbers of the electronic books, the input of the article-based advertisement registration information according to the serial numbers of the electronic books, and the output of the statistical information of the use status of the article-based advertisements according to the serial numbers of the electronic books with the advertiser computers, and processing the input of search data, the output of the list of the requested electronic books, the input of the request for the reading of the article contents of the specific electronic book, and the output of the article contents of the specific electronic book and the article-based advertisements sequentially or randomly in correspondence with the article contents with the user computers; an electronic book generator converting the original source files received from the publisher computers via the data communication unit into electronic books; an advertisement registration unit calculating the costs of the article-based advertisements according to the serial numbers of the electronic books converted by the electronic book generator, and generating advertisement files on the basis of the advertisement registration information including the selection of the advertisement period in the unit of days or months, the selection of the one-sided or double-sided advertisement area, the selection of the electronic book, the use of the representative link, the representative link position plan file, the representative link image file, the link uniform resource locator (URL) and the advertisement file, which is received from the advertiser computers via the data com- munication unit; a database storing the electronic books generated by the electronic book generator and one or more pieces of article-based advertisement data according to the serial numbers of the electronic books generated by the advertisement registration unit; a controller controlling the generation of the electronic books on the basis of the original source files received from the publisher computers and the calculation of the costs of the article -based advertisements according to the serial numbers of the electronic books, controlling the access of the advertiser computers, the output of the cost information of the article -based advertisements according to the serial numbers of the electronic books and the generation of the advertisement files according to the input of the article-based advertisement registration information according to the serial numbers of the electronic books, controlling the output of the list of the electronic books according to the search of the user computers and the output of the article contents of the specific electronic book according to the request for the reading of the specific electronic book and the article-based advertisements sequentially or randomly exposed in correspondence with the article contents, controlling the generation of the statistical information of the use status of the article-based advertisements according to the serial numbers of the electronic books and the output of the generated statistical information to the advertiser computers, and controlling the settlement and the division of the advertisement revenue generated by the use of the electronic books; and a statistical information generator generating the statistical information of the article contents of the electronic books exposed according to the searches of the user computers and the use status of the article-based advertisements exposed in correspondence with the article contents of the electronic books and periodically providing the generated statistical information to the advertiser computers, under the control of the controller; and a settlement unit performing the settlement and division of the advertisement revenue generated by the use of the electronic books of the user computers and providing division information of the settled revenue to the publisher computers, under the control of the controller.