KR20090107898A - Electronic advertisement method and system using advertisement intermediation site - Google Patents

Abstract

PURPOSE: An electronic advertisement method using an advertisement intermediation site and a system thereof are provided to increase the distribution numbers of electronic advertisements and involve general network users as a main distributor of the electronic advertisements. CONSTITUTION: An electronic advertisement method using an advertisement intermediation site comprises the steps of: selectively providing the databased electronic advertisements to a distributing members; designating the distribution location in a webpage that the distributing members visit after selecting electronic advertisements; installing the electronic advertisements to a desirable location by generating an advertisement mark; and managing distribution history information after obtaining the information of the distributing member. The system for implementing the method comprises a web server(21) and a DB server(22).

Description

Electronic advertising method and system using advertising mediation site {ELECTRONIC ADVERTISEMENT METHOD AND SYSTEM USING ADVERTISEMENT INTERMEDIATION SITE}

The present invention relates to an electronic advertising method and system using an advertising mediation site, and more particularly, to an advertising mediation site for mediating electronic advertising so that an electronic advertisement of an advertiser can be distributed over a network to generate advertising performance. The present invention relates to an electronic advertising method and system using a partner site that provides a space on a network where advertisements are distributed and supports a function of easily distributing electronic advertisements from an advertisement mediation site by general network users.

As the network infrastructure including the Internet and wireless communication is established, the cyber space provided on the network is used for various purposes such as shopping malls, games, communities, and information management, and its utilization is a personal terminal capable of wired / wireless communication and excellent performance. Is becoming cheaper and increasing as network technology develops.

According to this trend, advertisements in cyber space are provided with advertisement functions that are equivalent to or more than broadcast advertisements that are broadcast on radio or TV, or sign advertisements attached to structures such as buildings, and mobile terminals such as mobile phones and PDAs. Or, electronic advertising provided to network users through PCs is an important source of income for wired and wireless search and portal sites.

The electronic advertisement method proposed in the prior art mainly consists of a specific site providing an advertisement to a user visiting the specific site after a contract is signed with an advertiser. In many cases, electronic advertisements are made by installing banner advertisements or pop-up advertisements on some of the screens of the portal site and exposing the advertisements to Internet users who visit the portal sites. I have the same problem.

First, there is a limitation that the electronic advertisement method according to the related art is difficult to distribute the electronic advertisement sufficiently on the pages of numerous networks composed of various and vast contents. In order to achieve a satisfactory advertising effect through electronic advertising, electronic advertising needs to be distributed on a wide range of pages that cover as much content as possible. Banner ads or pop-up ads can be distributed by a site operator (i.e. administrator) Since the advertisement is only limited to a certain area within the designated site, there is a limitation that the electronic advertisement is difficult to be distributed to various and many pages. Of course, for example, if a portal site supporting a personal blog installs a banner advertisement, it may be configured to insert a banner or hyperlink-type advertisement in a fixed area of a personal blog created by members in addition to the main page of the portal site. However, this configuration faces another problem that it is desirable to minimize the advertisement that the portal site inserts into the personal blog in terms of protecting the independent domain of the personal blog.

In addition, ii) the conventional electronic advertising method is exposed as an advertisement regardless of whether the network user wants to view the advertisement, and thus is perceived as an obstacle that prevents the use of the network rather than being recognized as an advertisement or useful information to the network user. In many cases, when the speed of a network line used by a network user is low, electronic advertisements that constantly pop up for each web page may increase the load on the user terminal and the network server. In addition, iii) the conventional electronic advertisement method is configured to provide advertisements mechanically and uniformly regardless of the purpose of network users visiting the site, and thus there is a limitation in providing contextual advertisements suitable for the intention of the web users. In fact, many of the advertisements currently available on the website are often unrelated to the body content of the web page, but the advertiser is paying an enormous amount of advertising costs and displaying the advertisement on the page of a large portal site. .

In addition, iii) the electronic advertising method according to the prior art is configured such that the network site unilaterally exposes the advertisement to the user who visited its site after the advertiser and the operator of the network site have signed an advertisement contract, like the sign advertisement or the broadcast advertisement. As a result, they do not fully utilize the characteristics of the network environment where interactive communication between site operators and site visitors is much easier than sign advertisements or broadcast advertisements. In other words, the network users who produce and consume information on the network are network users and the network users who provide the basis of such advertisements are the only targets of the advertisements, even though this is the basis for the electronic advertising to be effective. There is a limitation to be dealt with.

In order to solve the problems of the conventional electronic advertising method as described above, a new type of electronic advertising method has been proposed, for example, "outputting the advertising content on the desktop of the web page through the movement of the text keyword and the mouse. Korean Patent Publication No. 2003-0091085 (hereinafter, referred to as "Previous Document 1") relating to "Internet advertising technique", and the schematic configuration is shown in FIG.

Prior art 1 proposes an electronic advertisement method that continuously displays advertisement contents on a background of a web page when a web user moves the mouse to a specific text keyword of the web page. As a result, unlike the existing banner advertisement or pop-up advertisement, the advertisement is exposed only when the user approaches the mouse with a specific keyword, thereby increasing the recognition and attention of the electronic advertisement, and increasing the click rate. Furthermore, by configuring specific images of the web page so that the advertisement image is continuously displayed on the desktop even when the user moves to the next web page, the advertisement effect can be maintained even if the web user no longer uses the web page. Do.

However, the electronic advertising method according to Prior Art 1 includes the " ad content " and " the " advertised by the advertiser 10 as an advertising contract with the operator of the web site 20 to the web user 30 accessing the web server 21. Since the advertisement is provided mechanically and uniformly according to the connection relationship of the "text keyword", unless the relation between the predetermined text keyword and the advertisement content is changed, the keyword cannot be executed uniformly and mechanically. Still included. For example, if APPLE in the United States registers an advertisement promoting the word "apple" for the word "apple," it may be used for educational web pages or apples to study the English word "apple." Since the word "Apple" always outputs a computer advertisement mechanically even in a web page related to sales, it is difficult to say that the advertisement method proposed in Prior Art 1 sufficiently improves the problems of the mechanical and uniform conventional advertisement method.

In addition, linking an electronic advertisement in the form of a tag to a body content of a post existing on a network is a task of an operator who manages a site where the post is registered. If the page is huge, there is a problem of inefficiency that the operator must tag each word of the numerous posts on his site to perform the electronic advertisement.

In addition, since the electronic advertisement is mechanically distributed on a keyword basis in Prior Art 1, the keyword to be linked with the advertisement is depleted, or the keyword preferred by the advertiser 10 is already preempted by another person, or the advertiser 10. If the keyword is not used well, there is a problem that it is difficult to expect satisfactory advertisement performance because electronic advertisements are not sufficiently distributed on various and many web pages provided by the web server 21. Furthermore, as can be easily seen in FIG. 1, in the electronic advertising method according to Prior Art 1, the subject of the advertisement is the operator of the advertiser 10 and the website 20, and the web user 30 simply displays the advertisement. There is a problem that it is only treated as an object.

On the other hand, there is also proposed an electronic advertising method that improves the web user participation in the advertisement compared to the electronic advertising method shown in Figure 1, for example, "revenue distribution method through the post containing the advertisement selected by the content creator and Korean Patent Publication No. 2005-0086104 (hereinafter referred to as "Previous Document 2") for "System" and "Internet bulletin boards, which record information on how the user acts on the agency and programs related to the cyber space where information can be read. Korean Laid-Open Patent Publication No. 2004-71786 (hereinafter, referred to as “prior document 3”) relating to a computer-readable recording medium. FIG. 2 schematically shows an electronic advertisement system of prior art documents 2 and 3 have.

Prior Art 2 is an invention related to a revenue sharing method obtained by allowing a content producer to select an advertisement suitable for the nature of each content to be exposed to subscribers along with the content. The goal is to maximize the number of accesses versus the number of exposures. Specifically, the electronic advertising method according to the prior document 2, in the content creator posts on the web, collecting, storing, distributing, and managing the advertisements to be included in the post; Providing advertisement data to a content producer so as to select an advertisement to be included; Allowing the content creator to post along with the post in consideration of the nature of the article among the provided advertisements; A subscriber subscribes to content, comprising: exposing an advertisement when the content is subscribed to by the subscriber; Inputting data into a database of an advertisement company and a database managing advertisement exposure on the side where the data about the exposed advertisement is displayed; And distributing revenue to the content producer based on the input data.

In addition, Prior Art 3 relates to an advertisement method in a cyber space in which a large number of users, such as an Internet bulletin board, can read information. Looking at the configuration in detail, user computer, member management, advertisement storage, advertisement transmission, and compensation are performed. In the system consisting of a main site, a server, and a company that wants to advertise, the first step of the user to register and log in; Committing to advertising and determining the content and method of advertising; Three steps of uploading information such as writing by accessing a cyber space where a large number of bulletin boards can be accessed and read; Step 4 of storing the advertisements and the information uploaded by the user in the main server; Step 5 in which information with an advertisement is transmitted to the user's computer and displayed when the user accesses a bulletin board or the like; And six steps of receiving verification and compensation for the user performing the advertisement. As in the case of Literature 2, the electronic advertisement method according to Prior Art 3 adopts a method of motivating the advertisement participation through compensation and allowing a web user to participate in the advertisement so that the post creator can display the electronic advertisement with the post. Doing.

However, the electronic advertising method according to prior art documents 2 and 3 has a limitation in distributing electronic advertisements on various and many pages. Of course, prior art documents 2 and 3 are not the operator of the web site 50 provided by the web server 52 interworking with the DB server 51 and the payment server 53, but the member 60 of the site 50. Since this article adopts a method of displaying advertisements, if there are a large number of members (60) who want to be compensated for the advertisements posted during the writing, they may be able to expect more satisfactory distribution results than banner or pop-up advertisements. I do not know. However, in the case of Literatures 2 and 3, since the member 60 of the website 50 has to write a post in order to display the electronic advertisement, the members 60 who are passive or indifferent to the writing participate in the advertisement. Inevitably, the burden of writing a post is inevitable, and as a result, there are still limitations in distributing electronic advertisements in various and many posts.

Furthermore, when members 60 of the web site 50 need to play a role as an ad distributor and a post creator as in the prior art documents 2 and 3, the quality of the posts distributed on the web site 50 is inevitably deteriorated. . This is because, as a member 60 having the purpose of earning money by participating in an advertisement, he or she does not want to spend too much time writing a post related to the advertisement that he or she is posting. It is difficult to expect that the relevance between advertisements and posts will increase even with the electronic advertisement method according to Clause 3.

Furthermore, the advertisement which links only the post creator 60 solely to the post author 60 in connection with the post in its own subject in advertising, is still far from the interest of the web user 70 who reads the post. Likely to be Advertisement functions as more than the advertisement if it meets the interests of the network user, but only advertising information that only the post creator 60 knows can limit the information value that the advertisement can have. In particular, in the case of Prior Art 3, when the web user 70 registers to the website 50 where the electronic advertisement is distributed and posts, the user decides in advance the contents to be advertised, and then the corresponding website (50). ) Is a method of electronic advertising that has nothing to do with contextual advertising, since it adopts a method in which the contents of advertisements defined by the user are attached in the form of ID or avatar, etc. in writing).

In addition, the prior art documents 2 and 3 require that the web user 70 also exposes the advertisement when viewing the post, so that even when the user 70 does not want to be exposed to the advertisement, the advertisement must also be read together. In this regard, there is still a problem of forced exposure of the conventional pop-up advertisement or banner advertisement.

Lastly, the prior arts 2 and 3 as well as the electronic advertising method according to the prior art 1 all enter into an advertising contract with the advertisers 10 and 40 to directly perform advertisements on the websites 20 and 50 provided with the advertisement contents. Consists of. That is, the basic idea proposed in the related art about the electronic advertising method provides a fixed area on the network where the web sites 20 and 50 can advertise, and instead, the advertisements can be distributed under some conditions in some way. Whether or not the website 20, 50 determines. However, in this manner, it is very difficult to receive advertisements from the advertisers 10 and 40 when the websites 20 and 50 have low awareness, and the advertisers 10 and 40 enter into advertising contracts for each website. Since the conditions related to the distribution or compensation of the advertisement must be determined every time, there is a problem in that there is a lack of scalability or convenience in managing the advertisement related to the distribution of the electronic advertisement. In addition, even in the case of the publisher member 60 of FIG. 2, which is rewarded by displaying an advertisement while writing a post, it is not possible to collectively manage the profits earned by the publisher. There is a problem of signing up to write a member and having to select the corresponding advertisement every time.

The present invention has been made in view of the above-described problems of the prior art, while making the most of the interactive nature of the network to allow general network users to participate in advertisements, while enhancing the advertisement distribution function of network users participating in the advertisements, It is a first object of the present invention to provide an electronic advertising method and system that achieves a contextual advertisement and can greatly improve the administrative convenience associated with the advertisement of an electronic advertisement.

Furthermore, the present invention provides a method and system for electronic advertisement that can maximize the performance of the advertisement by circumventing the conventional electronic advertisement method, which has been provided mechanically and uniformly, and effectively utilizing numerous electronic posts existing on the site of the network for the distribution of the electronic advertisement. To provide a second object.

In order to achieve the first object, the method according to the first aspect of the present invention, one or more partner sites that manages the advertiser's electronic advertisements with an identifier DB and provides a page to which the electronic advertisements are distributed In the electronic advertising method using an advertising intermediation site linked to the, to the distributor member who wants to distribute the electronic advertising by visiting the page of the partner site as a member of the advertising mediation site, so that the DB-based electronic advertising can be selected Providing advertisement providing step; When the distributor member selects an electronic advertisement on the visited page and specifies a distribution position, an advertisement mark for loading the selected electronic advertisement from the advertisement intermediation site is generated and installed at the distribution position. A distribution step of acquiring the selected electronic advertisement, its distribution page, distribution position information, and information of the distributor member and managing as distribution history information; A management step of managing the advertisement performance of the electronic advertisement based on the distribution history information when the electronic advertisement is exposed or clicked through the advertisement mark; And a first compensation step of compensating the distributor member for a part of the advertisement fee paid from the advertiser according to the advertisement performance.

That is, the present invention proposes a business model of an electronic advertisement adopting the concept of an advertisement intermediation site and a partner site. Ad mediation site is a site that receives and manages advertising costs and electronic advertisements by signing an advertising contract with advertisers, and partner site is a site that supports advertisement mediation while providing cyber space where electronic advertisements of advertisement mediation site are distributed. .

In the present invention, the distribution of the electronic advertisement is made on the partner site, but the network user who wants to distribute the electronic advertisement before the distribution of the electronic advertisement is completed, informs the advertisement intermediation site of the advertisement distribution behavior, and thus the result of the advertisement distribution. Should be provided with the first reward in the event of an outbreak. In the electronic advertising method according to the first aspect, the "distributor member" refers to a member of an advertising mediation site that has informed the advertising mediation site of its advertising distribution behavior before the distribution of the electronic advertising material is completed. The process of informing the action may be referred to as a "claim" (for reference, in the present invention, claiming the advertisement distribution act is a "first claim").

In addition, an important configuration of the present invention is that when distributing electronic advertisements, the advertisement mark is inserted into the body content of the web page of the partner site, rather than distributing the advertisement itself. The advertisement mark is a mark of text, underline, image, etc. which is provided to the network user by calling electronic advertisements from the advertisement mediation site when the network user takes an action such as on-mouse or click. It is possible.

It is important to note that partner sites are sites that support electronic advertising of ad mediation sites, but are not sites that share DB information or web server source code with ad mediation sites. It is very important to know the exact location of the distribution. If the ad mediation site is unable to locate the distribution of the advertisement mark, the placement of the advertisement mark when the network user who visits the web page of the partner site where the electronic advertisement is distributed resizes or changes the resolution of the web browser. In this case, the inserted advertisement content associated with a specific part of the body content of the web page is placed in a body part different from the intention of the advertisement distributor, so that the contextual advertisement cannot be achieved.

Therefore, when the advertisement mark is installed on the distribution page, the relative position of the advertisement mark within the body of the distribution page is independent of the screen size or resolution of the network browser used by the network user who visited the distribution page. It is desirable to remain constant.

Meanwhile, the present invention is configured such that the advertisement intermediary site acquires integrated information called distribution history information by acquiring electronic advertisements, their distribution pages, distribution location information, and distributor member information. It will be appreciated that it is not only a tool for managing the performance of a company, but also a tool for achieving contextual advertising by maintaining a distribution position of an intended advertisement mark by a distributor member.

Furthermore, from a similar point of view, the information on the distribution page among the distribution history information is a distribution page ID or a distribution page ID generated by the advertisement mediation site by itself by a page attribute acquired by scanning the distribution page. Preferably, the page attribute is at least one of a page generation date and title shown on the distribution page, a page unique number assigned by itself by a partner site, the IP address of the page creator, and a member ID at the partner site of the page creator. It may include. As described above, since the advertising intermediary site cannot access the site DB information of the partner site unless a separate contract is signed, the partner site does not provide a separate URL for each of its web pages. It is important for the ad broker site to obtain page access information other than the URL. Even if a network user visits a partner site, if the advertising intermediary site cannot display the advertisement mark to the network user because there is no URL information, the electronic advertising method according to the present invention cannot be executed properly, and thus the web page of the electronic page on which the electronic advertisement is distributed can be executed. If you need to analyze the properties and create and manage the ID of the web page on your own, and then send the electronic advertisement to the web site, refer to the web page ID to find the web site. It is configured to pay.

As a side note, if a partner site assigns a separate URL for each post page, it is natural that the distribution page can be managed even if the ad intermediary site does not generate a separate web page ID. If a plurality of URLs are assigned, the plurality of URLs may be managed as a plurality of separate distribution pages, or the advertisement mediation site may be configured to manage the distribution pages as one distribution page to which one web page ID is assigned.

In addition, since the present invention is intended to distribute electronic advertisements on various and numerous web pages, distribution of electronic advertisements is provided by providing a first reward to distributor members who participated in advertisement mediation by distributing electronic advertisements. It is motivating.

Next, the method according to the first aspect of the present invention, the advertisement mediation site linked to one or more partner sites for managing the DB of the advertiser's electronic advertisements with identifiers, and provides a page on which the electronic advertisements are distributed In the electronic advertising method using, Advertising mark for providing an advertisement mark that can be placed in any position of the visited page to the distributor member who visits the page of the partner site as a member of the advertising mediation site to distribute the electronic advertisement Providing step; If the distributor member designates a position to place the advertisement mark, the distributor member provides the DBized electronic advertisement to be selected by the distributor member, and the distributor member is to be loaded from the advertisement mediation site through the advertisement mark. A distribution step in which, when the water is selected, the advertisement intermediation site acquires the selected electronic advertisement and its distribution page, information on a distribution location, and information on the distributor member and manages the distribution information as distribution history information; A management step of managing the advertisement performance of the electronic advertisement based on the distribution history information when the electronic advertisement is exposed or clicked through the advertisement mark; And a first compensation step of compensating a part of the advertisement fee received from the advertiser to the distributor member according to the advertisement performance.

In other words, we provide network users who visited web pages of partner sites with advertisement marks that can be positioned by dragging and dropping with a mouse, and then click and drag them on the web pages to distribute the advertisements. When the content is found and the position is fixed by dropping the advertisement mark, the network user is provided with a network user so as to select an electronic advertisement to be linked with the advertisement mark of the position. Of course, the drag and drop here is an example of installing the advertisement mark, whereby the convenience with respect to the distribution of the electronic advertisement can be greatly improved.

On the other hand, the above-described electronic advertising method according to the first aspect of the present invention deals with the case where the electronic advertisement is distributed on the web page of the partner site, the web page of the partner site in many cases posts written by members or non-members of the partner site Consists of. In view of this point, the electronic advertisement method according to the second aspect of the present invention deals with the situation when the electronic advertisement is distributed on the post page of the partner site.

That is, the method according to the second aspect of the present invention, by managing the DB of the advertiser's electronic advertisements with the identifier, and manages the advertisement intermediary site linked with one or more partner sites that provides a page for distributing the electronic advertisements An electronic advertising method, comprising: a post securing step of managing information of a publisher member who is a creator of a post page on the partner site as a member of the advertisement mediation site together with information of the post page; An advertisement providing step of providing the distributor member who visits the post page as a member of the advertisement mediation site to distribute the electronic advertisement, so as to select the DBized electronic advertisement; When the distributor member selects an electronic advertisement on the post page and specifies a distribution location, the distributor generates a advertisement mark for loading the selected electronic advertisement from the advertisement mediation site and installs the advertisement mark at the distribution location. A distribution step of acquiring and managing the selected electronic advertisement, its distribution page, distribution location information, distributor member information, and publisher member information as distribution history information; A management step of managing the advertisement performance of the electronic advertisement based on the distribution history information when the electronic advertisement is exposed or clicked through the advertisement mark; And a third compensation step of compensating a part of the advertising expenses paid from the advertiser to the publisher member according to the advertisement performance.

Of course, as in the first aspect of the present invention described above, the advertisement providing step and the distribution step, to the distributor member who visits the post page as a member of the advertisement mediation site to distribute the electronic advertisement, any of the post page An advertisement mark providing step of providing an advertisement mark that can be disposed at a position of the advertisement mark; And when the distributor member designates a position to place the advertisement mark, the distributor member may provide the DBized electronic advertisement to be selected, and the distributor member may load the advertisement mark from the advertisement mediation site through the advertisement mark. When the advertisement is selected, the advertisement mediation site acquires the selected electronic advertisement, its distribution page, information about a distribution location, information of the distributor member, and information of the publisher member (ie, Author ID), and distribution history information. It may be configured as a distribution step to be managed as.

In a second aspect of the invention described above, the third reward is a reward for the publisher member. In order to achieve the contextual advertising aimed at by the present invention, it is not only important to secure a lot of advertisements from the advertiser, but also to secure a lot of high-quality posts dealing with contents that may be relevant to the advertiser's electronic advertisement. It is important. Accordingly, the method according to the second aspect of the present invention is configured to provide a third reward as a reward for indirect advertisement support for a publisher member who has made an electronic post on a partner site and reported the action to an advertisement mediation site. . Of course, as in the first aspect of the present invention, in order to motivate distribution of the distributor member, further comprising a first compensation step of rewarding the distributor member in accordance with the advertising performance of a portion of the advertising costs paid from the advertiser It may be desirable to further include a second compensation step of rewarding the partner site with a portion of the advertising costs paid from the advertiser in accordance with the advertising performance. The second reward is to motivate the partner site, and the electronic advertisement according to the present invention can be distributed to a large number of partner sites even with the advertisement relay site by the advertiser. It can be an element that activates.

On the other hand, the post securing step in the method according to the second aspect of the present invention has a complex meaning. Since the present invention intends to utilize a large number of web pages existing on the network for electronic advertising, not only the post is written on the partner site after the relationship of the partner site is concluded, but also the electronic post already exists on the partner site. It is important to use it as a space where advertisements are distributed. Therefore, in the second aspect of the present invention, the publisher member performing the post securing step is not only a member of an advertisement intermediation site who has written an electronic post on a partner site, but also visits a partner site to create an electronic post and then writes his own post. It is a concept including the person who reported the action to the advertisement intermediation site (in this invention, claiming the post-writing action is "second claim" in the present invention).

It should be noted here that the ad broker site should be able to determine whether the claimant is actually the author of the post without the help of a partner site. To this end, the securing step may include determining whether or not the network user who has the right to modify the posting page has the authority to modify the posting page in order to determine whether the network user who intends to execute the second claim step is the true author of the posting page. It can be configured to include steps. In other words, if a network user claiming to create a post is logged in as a member of a partner site, or if it is recognized by the IP as a writer of a partner site, the network user will be asked to "edit" Button is typically created. The present invention utilizes this post editing function to confirm the authenticity of the post creator, and the advertisement intermediary site attempts to modify the post without any exposure on the terminal of the network user who makes the second claim. In this case, we propose a method of acknowledging the success of the second claim.

Another important step in securing a post according to the second aspect of the present invention is that it is very complicated in reality that the publisher member finds the posts he has made and reports them to the advertisement mediation site. In order to solve this problem, the securing of the post may include: acquiring an attribute of a post page by scanning the post page by the advertisement mediation site; Acquiring author specific information that can identify the author of the post page among the acquired post page attributes; And finding a post page having an attribute corresponding to the author-specific information and automatically executing the second claim step.

In other words, when a site in the network allows posting, a written post often includes information that can identify who the post is, such as the author's IP, nickname, and member ID. Therefore, if a publisher member named A created a post on a partner site and claimed it on an ad mediation site (i.e., a second claim), the post would show a member ID XYZ indicating that the publisher member A is the author, It is possible for the site to scan this post page and find out that the article written under the member ID XYZ is the post of the publisher member A. Therefore, if publisher member A wants to claim all the posts he or she writes on a particular partner site, the ad mediation site can register with the ad intermediary site that A is writing, writing in the past, or writing in the future. In this way, the publisher member A can be configured to receive the third reward even if the publisher member A does not claim his post to the advertisement mediation site.

Finally, it should be noted that securing the post in the present invention means that the advertisement intermediary site secures the ID (that is, the Article ID) unique to the post page where the post creation claim is made. Illustrating a way to do this, the post page unique ID could be used as the URL of the post page, or the ad intermediary site could be used in the post while forcing or modifying the second claimed post in the post process. You can also include an identifier (a combination of letters, numbers, and symbols) on the post page.

On the other hand, in order to achieve the first object and the second object of the present invention, the electronic advertising system according to the present invention, the main server for providing a network site, DB server for storing and managing the electronic advertisement of the advertiser with the identifier And a payment server, wherein the electronic code system uses an advertisement intermediation site that provides a page where the electronic advertisement is distributed and interoperates with at least one partner site where a partner code is installed. The advertisement script of the advertisement mediation site is called and executed on the terminal of the network user who visited the website, and the advertisement script claims that the network user who visited the partner site and created the post page claims his posting activity to the advertisement mediation site. Secure posts that make it possible Process; Provide an advertisement mark to a network user who visits the partner site and distributes an electronic advertisement from the advertisement intermediary site to the post page, and works with the advertisement mark when the advertisement mark is installed at any position within the post page. A distribution process that enables a user to select an electronic advertisement to be distributed, and allows a network user who distributes the electronic advertisement to claim the advertisement distribution behavior to the advertisement mediation site; And when the network user who visited the partner site views or clicks the electronic advertisement through the advertisement mark, the electronic advertisement having the advertisement result, the post page at which the advertisement performance has occurred, the partner site which operates the advertisement site, and the corresponding electronic advertisement. A management process is performed to allow the advertisement mediation site to manage advertisement performance according to the information of the distributor member who has distributed and the publisher member who created the post page, and the advertisement mediation site is based on the advertisement performance. Some of the paid advertising costs are compensated as a first reward, a second reward, and a third reward for the distributor member who performed the distribution process, the partner site, and the publisher member who performed the post securing process, respectively.

That is, in terms of the system, in the present invention, the partner site can be defined as a site in which the partner code provided by the advertisement mediation site is installed, and the network code is accessed by the network user by accessing the server of the partner site. When requested, it is sent to the terminal of the network user with the content of the web page. The partner code sent to the terminal of the network user invokes a script of the advertisement mediation site, which scripts the posting of the network user on the partner site, the distribution of the electronic advertisement, and the advertisement viewing. It is composed of a plurality of functions configured to report to the site, and to load advertisement marks and electronic advertisements from the advertisement mediation site, or transmit various notices about the advertisement mediation site. Such a configuration is intended to execute the electronic advertisement method using the advertisement mediation site according to the present invention while minimizing the load on the partner site or the network user.

Of course, one thing to note is that the system for executing the electronic advertising method according to the present invention does not have to be configured as above. The advertising intermediary site does not have a script consisting of a function for performing the electronic advertising method according to the first and second aspects of the present invention, but by providing it to a partner site, the partner site can be more deeply systematically viewed. You can also get involved in advertising mediation. In this case, the partner site will be able to easily modify the scripts provided by the ad intermediary site in accordance with their site policy, for example, to manage the distribution location where the ad mark is installed, as appropriate for the partner site's own policies. will be. It is therefore noted that the electronic advertising system of the present invention described above is not the only configuration for carrying out the electronic advertising method of the present invention.

On the other hand, the advertising script, it is preferable to perform a partner determination process for determining whether the partner code is operating normally on the partner site. Since the membership system of the present invention basically operates an integrated membership system that encompasses not only advertisers, distributors, and publishers, but also partner sites as a member, the website manager member who supports the conclusion of the partner site as an advertisement mediation site is a true website. It is necessary to determine whether the person has the administrative authority of. Therefore, when the partner code is installed on the partner site, a function that performs a function of determining whether the partner code operates normally is executed to go through a process of determining the authenticity of the person applying for the partner site.

On the other hand, the post securing process preferably includes an author verification process for verifying whether or not the network user claiming the post creation act has a right to modify the post page to determine whether it is the author of the true post page. Further, it defines a page attribute that can identify the identity with the network user who has passed through the author verification process by scanning the post page claiming the posting action is the advertisement intermediary site, It is further desirable to include an automated verification process that automatically handles all claim pages on the partner site that have been created by a network user who has passed the verification process. Because, as described above.

The distribution process may further include a process of generating a unique page ID assigned to the post page by scanning the post page where the advertisement mediation site is installed and acquiring attributes of the corresponding page. The management process is performed such that the relative position of the advertisement mark within the body of the distribution page remains constant regardless of the screen size or resolution of the network browser used by the network user visiting the post page where the advertisement mark is installed. It is more desirable for contextual advertising to include a process for doing so.

According to the present invention, since the distributor member can easily distribute the electronic advertisement as long as the site he visited is a partnering site with the advertisement mediation site, the distributor of the electronic advertisement can be distributed to many general network users who visit the web page. Can be mobilized as General network users who visit the web pages of partner sites can distribute advertisements with a simple mouse operation, thereby maximizing the convenience of advertisement distribution. In particular, given that the number of visitors to the site is much higher than the operator of the network site, the idea of the present invention to attract general network users to the distributor of electronic advertisements will significantly increase the number of distributions of electronic advertisements. In addition, contextual advertisement can be achieved as follows.

In other words, by introducing a component called an advertisement mark installed on a web page of a partner site for each distribution location, general network users who visit the partner site may encounter new types of advertisements that have not been experienced before. For example, suppose a distributor member who visits a travel blog on Antarctica travels on a partner portal site and distributes travel advertisements related to Antarctica travel. If a distributor member places a mark on the beautiful glacier photo of Antarctica on a travel blog's web page by using a mouse, the general network user (visitor) who browsed the blog and viewed the glacier photo would have a small advertisement with that photo. Looking at the mark, he wonders what ads are running on the glacier, and after clicking on the mark, he will immediately know which travel agency sells which Antarctic travel products. In this example, the ad mark is included in the blog in the form of minimal images or text, so that it can be interesting to visitors who read the post without compromising the aesthetics of the blog or hindering the visitor's use of the network. Useful information can be provided with the advertisement.

As such, the advertisement mark introduced by the present invention serves to increase the effectiveness of the advertisement by making the network user interested in the advertisement, and the advertisement mark is placed on the portion of the body of the electronic post posted on the page of the partner site. Since it can be arranged, it is possible to realize a level of contextual advertising that can not be achieved by the prior art.

In addition, in the present invention, the publisher member has nothing to do with the distribution of the electronic advertisement unlike the prior art, and does not need to be an operator of the partner site. That is, in the present invention, since the creation of the electronic post and the distribution of the advertisement are completely separated, a person who is only interested in the distribution of the electronic advertisement does not need to compose the post forcibly, and the person who is interested in the posting or the information sharing alone You can also earn advertising revenue by focusing only on your interests, so that you can activate the creation of electronic posts and the distribution of electronic advertising at the same time. In particular, in the case of a general portal site, the number of general network users who view electronic posts rather than the authors of electronic posts is considerably larger, so that the distribution of electronic advertisements and the creation of electronic posts are performed by different entities. The idea of the present invention laid out provides a platform that can dramatically activate electronic advertising.

Even in terms of operational revenue, the present invention provides a structure in which the advertising costs paid by the advertiser are provided to partner sites, distributor members, and publisher members as compensation having three different meanings, and the remaining portion is obtained as the revenue of the advertisement mediation site. As a result, it is not an advertisement for an advertisement brokerage site only, but a revenue structure that motivates the participation of as many actors as possible so that the advertisement cost paid by the advertiser can achieve proper advertisement performance.

DESCRIPTION OF EMBODIMENTS An embodiment of an electronic advertising system and an electronic advertising method according to the present invention will now be described in detail with reference to the accompanying drawings. For reference, for convenience of description, the following description will be given by taking the case where the network is the Internet.

3 is a diagram showing an overall configuration of an electronic advertising system 700 according to an embodiment of the present invention. Referring to FIG. 3, the advertiser 100 enters into an advertisement contract with the advertisement mediation site 200 to provide an electronic advertisement to the advertisement mediation site 200, and the advertisement mediation site 200 is connected to the partner site 300. A predetermined advertising fee is paid to the advertisement mediation site 200 in exchange for advertisement mediation to be performed in cooperation. Of course, the advertiser 100 may be configured with any type of terminal that supports a network such as wireless mobile communication in addition to a PC with Internet access, which is a distributor member 400, a publisher member 500 and a web user (described later). The same applies to the case of 600).

The advertisement mediation site 200 is a site provided in the form of a web site on the Internet by the web server 210, for example, and includes a DB server 220 and a payment server 230. The DB server 220 manages DBs of electronic advertisements provided from the advertiser 100, and in addition to the advertiser 100, the operator of the partner site 300, the distributor member 400, and the publisher member 500. It stores and manages member information such as ID and account information. In addition, the payment server 230 performs an accumulation / expenditure of advertising costs paid by the advertiser 100 and first to third rewards to be paid to the distributor member 400, the partner site 300, and the publisher member 500, respectively. And manage the details.

Meanwhile, the advertisement mediation site 200 prepares a "partner code" written in the form of <script src = 'http: //www.youcrad.com/partner/UCRAD_partner.js'> and establishes a partnership relationship. Provided to the partner site 300 signed. The above partner code is designed to be easily inserted in the form of a paste in the source code of a web page where an operator of a partner site wants to execute the electronic advertising method according to the present invention among a plurality of web pages existing on their site. "Advertisement script file" prepared by the advertisement mediation site 200 to execute the detailed process of the electronic advertisement method according to the present invention, such as the distribution and distribution claims of electronic advertisements, claims for creating posts, management of advertisement performance, etc. This is a code that serves to link the terminal of the member connected to the partner site 300.

The partner site 300 is then provided by the web server 310 as an internet site, such as a portal site, having its own members and providing one or more web pages to the general web user 600. That is, in the present invention, the partner site 300 is a site that only needs to simply install the partner code in a general web site provided on the conventional Internet, and the operator of the partner site 300 joins the advertisement intermediation site 200 to the partner. It is necessary to go through the fastening process.

In this case, the partner site 300 is to provide a space on the Internet where the distribution of electronic advertisements held by the advertising intermediary site 200 is performed, it should be noted that the partner site 300 is directly involved in the distribution of electronic advertisements or the management of advertising performance. The partner site 300 merely installs the partner code provided by the advertisement mediation site 200 on a web page included in its site. Therefore, the terminal of the distributor member 400, the publisher member 500, and the general web user 600 connected to the partner site 300 is provided with the contents provided by the web server 310 of the partner site 300. The partner code written in a <.JS> format is loaded, and after this step, the partner code calls the above-described advertisement script file of the advertisement intermediation site 200, and thereby the web server 210 of the advertisement intermediation site 200. And the DB server 220 automatically executes the electronic advertisement method according to the present invention while interworking with the terminals of the distributor member 400, the publisher member 500, and the general web user 600.

Meanwhile, the distributor member 400 is a member of the advertisement mediation site 200. The distributor member 400 distributes the electronic advertisement of the advertiser 100 possessed by the advertisement mediation site 200 to the partner site 300, and the advertisement result generated accordingly. It is a component that receives a first compensation from the advertisement mediation site 200 based on. The distributor member 400 may be a member of the partner site 300 at the same time as a member of the advertisement mediation site 200, but is not necessarily a member of the partner site 300. As can also be seen in the "distribution claim" indicated by the dotted line in FIG. 3, even if you are not a member of the partner site 300, when you distribute the electronic advertisement on the partner site 300, This is because it can be recognized as participating in the electronic advertisement according to the present invention simply by claiming the distribution act.

The publisher member 500 is a member of the advertisement mediation site 200. The publisher member 500 is an element that indirectly participates in the advertisement by providing electronic content on a web page of the partner site 300 and providing content that may be a contextual advertisement. Like the distributor member 400, the publisher member 500 may be a member of the partner site 300 at the same time as a member of the advertising mediation site 200, but is not necessarily a member of the partner site 300. Because, if the partner site 300 has allowed non-member posts by policy, so-called "posting claim" to report their postings to the ad mediation site 200, as shown by the dotted line in FIG. This is because you can participate in advertising through the process of.

Finally, the general web user 600 visits the partner site 300 to view the electronic post written by the publisher member 500, and at this time, the distributor member 400 installs the content in the content of the post. By clicking or on mouse over an advertisement mark, the component is exposed to the advertisement. However, in the present invention, the general web user 600 may be a subject of an advertisement that distributes and promotes an electronic advertisement created by the user while paying a predetermined advertisement fee to the advertisement mediation site 200 and acting as an advertiser 100. Alternatively, after creating a web site of its own, as a manager of the web site, the partner may form a partnership with the advertising mediation site 200 to become a partner who earns a predetermined second reward. Further, by writing an electronic post on the partner site 300 and claiming the details, it is possible to participate in the advertisement as the publisher member 500 to obtain a third reward, and distribute the electronic advertisement to the partner site 300. It is necessary to understand that it is also possible to obtain the profit of the first reward by participating in the advertisement as the distributor member 400 by claiming the details to the advertisement mediation site 200.

In other words, the "member" as used in the present invention provides an advertiser member who deals with the advertisement mediation site 200 as an advertiser, and provides a distribution site for an electronic advertisement in cooperation with the advertisement mediation site 200 as an administrator or administrator of the website. In return, the partner member who receives a certain reward from the advertisement mediation site 200, the distributor member who distributes the electronic advertisement of the advertiser 100 and receives a certain reward according to the advertisement result, and the partner site 300. The concept of four different members, including a publisher member who receives a certain reward from the advertising performance of the electronic advertisement distributed on his or her own post by writing a post and reporting the writing history to the advertisement intermediary site 200, is included. It is possible for one member to play multiple roles in an advertising mediation site. The.

Now, the electronic advertisement method performed by the electronic advertisement system 700 according to the embodiment of the present invention described above will be described in detail with reference to FIGS. 3 to 9. However, the detailed process of the electronic advertising method according to the present invention can be divided into the conclusion of the advertising contract, the conclusion of the partnership, the creation of electronic posts, the distribution of electronic advertisements, the reading of electronic advertisements and the compensation for advertising performance, In the following, these six detailed processes will be described in turn.

I. Conclusion of advertising contract

The advertisement mediation site 200 concludes an advertisement contract with the advertiser 100 connected to the web server 210 through the Internet, and receives the advertisement fee together with the electronic advertisement from the advertiser 100. Of course, the signing process of the advertisement contract may be preferably performed while the advertiser 100 logs in as an advertiser member to the advertisement mediation site 200.

Here, the advertisement cost paid by the advertiser 100 at the time of the advertising contract is managed by the payment server 230, but the prepaid, postpaid, flat, and the like according to the contract set up between the advertising mediation site 200 and the advertiser 100 Since advertising costs may be paid in various forms such as a fixed rate system, the advertising costs are not necessarily paid from the advertiser 100 to the advertisement mediation site 200 at the time of the conclusion of the advertising contract.

The electronic advertisement provided by the advertiser 100 to the advertisement mediation site 200 is stored and managed by the DB server 220 which is linked with the web server 210 of the advertisement mediation site 200 after being given a unique identifier. The web server 210 loads the electronic advertisement of the advertiser 100 from the DB server 220 and searches the electronic advertisement currently held by the Internet user who visits the advertisement intermediation site 200 by a predetermined classification criteria or search. Provide according to the standard. The identifier given to the electronic advertisement is a kind of advertisement ID used to track the distribution status of the electronic advertisement and manage the advertisement cost settlement history of the advertiser who provided the electronic advertisement.

II. Partnership

We now look at the process by which a web site is registered as partner site 300 in the present invention. 4 is a flowchart illustrating a process in which the advertisement mediation site 200 enters into a partnership relationship with the partner site 300 according to an embodiment of the electronic advertisement method according to the present invention.

3 and 4, first, when an operator of a web site connects to the web server 210 of the advertisement mediation site 200 via the Internet (step S10), the advertisement mediation site 200 is an operator of the website. It is determined whether is a member of the advertisement mediation site 200 (step S11). If the operator of the web site is a member of the advertisement mediation site 200 ("YES" in step S11), proceed to step S12 to allow login, and if not a member ("NO" in step S13), proceed to step S13. After signing up, allow login.

Next, when the operator of the website requests to register his website as a partner site of the advertisement mediation site 200 while logging in to the advertisement mediation site 200 (step S14), the partner site 200. The web server 210 requests additional information such as account information, URL, etc. of the web site where the partner request came in (step S15). Here, the additional information means that in addition to the basic member information of the site administrator obtained by the ad intermediary site 200 in step S12 or step S13, it requests more information necessary to register as a partner member. This is information for managing payment details related to the second reward provided to the partner site by the advertisement mediation site 200 in exchange for cooperating with the advertisement mediation activity of the 200. For reference, even a single website is often operated as a plurality of URLs. In this case, you can apply for a separate partner registration for each URL, such as "blog.youcrad.com" or "tour.youcrad.com". You may also apply for a URL to become a partner site, for example, in the form of "* .youcrad.com" based on the parts that are common to. When the information necessary for the conclusion of the partnership is input, the advertisement mediation site 200 combines the additional information such as the ID, URL, and account information of the web site administrator member who made the partner request and stores it in the DB server 220 (step S15). ).

Next, the advertisement mediation site 200 performs the partner qualification screening on the web site (step S16). Partner eligibility is, for example, to determine whether a website that contains a partner request is a harmful site contrary to the advertising policy of the advertisement mediation site 200, such as an adult site or a gambling site, and is judged as a partner ineligibility at this stage. In step S16 (NO in step S16), the flow advances to step S19 to notify the operator member of the website that made the partner request of the rejection of the partner and terminate the partner conclusion process.

On the other hand, if the partner qualification examination has passed ("YES" in step S16), the flow advances to step S17, where the partner code for linking with the advertisement script file held by the advertisement intermediation site 200 is an operator member of the website. And then determine whether the partner code is installed on the website that made the partner request. This is to determine whether the operator of the site that requested the partner is truly the person who manages the site, and whether the partner code provided to the website that applied for the partner is properly installed on the website. By operating the function, the authenticity of the site administrator member who requested the partner engagement is determined. Here, the fact that the partner code is not properly installed on the website means that the operator of the website that applied for the partner does not have true administrative rights and could not insert the partner code into the source of his website, or the source code of the website. This means that the pasting in the wrong form or the partner mediation site 200 has changed the partner code that is not allowed by policy.

If the partner code is not properly installed or deleted on the website (“NO” in step S17), proceed to step S19 to instruct the operator member of the website to reject the partner (or modify the partner code and install normally. To terminate the partnering process. On the other hand, if the partner code is properly installed on the website ("YES" in step S17), the partner conclusion process is terminated and the website is finally registered as the partner site 300 (step S18). A certain percentage of the advertising performance generated at 300 is paid to the operator member of the partner site 300 as a second reward.

In addition, in the above description and FIG. 4, the partner qualification is configured to provide a partner code, but the partner code may be provided first, and the partner intermediation site 200 may perform the partner qualification afterwards. .

III. Creation of electronic posts

When a web site is registered as the partner site 300 of the advertisement mediation site 200, the partner site 300 may make an electronic post by the publisher member 500. Of course, even before becoming a partner site, it is possible to write an electronic post such as a post or a blog on the web site. However, after being registered as the partner site 300, the post creator advertises the posting activity on the partner site 300. The process of making a claim to the mediation site 200 can be performed, which is called a post making claim.

As shown by the solid line in FIG. 3, the post creation claim is not only the case in which the publisher member 500 who logs in to the advertisement mediation site 200 writes a post on the partner site 300, but also as indicated by the dotted line of FIG. 3. Likewise, after the post is created, the post-creation claim function executed on the partner site 300 includes logging in to the advertisement mediation site 200 until the post creator notifies his post.

In addition, the post creation claim is not required to be performed only at the time of the e-post, the claim may be made for an e-post already created, or may be configured to automatically perform a post claim for all e-posts to be created later. . Of course, if the partner site 300 provides member information of its site to the advertising mediation site 200, the post creation claim may be more easily performed.

The present invention activates the posting of the partner site 300 so that advertisements that meet the purpose of the visit of the general web user 600 visiting the web site can be made as much as possible. The publisher member 500 is a web user who operates on the partner site 300 irrespective of the distributor member 400. That is, the present invention allows a person who writes an electronic post to the partner site 300 to notify the advertisement intermediation site 200 of his or her post writing activity, and a post to which the electronic advertisement is distributed although not directly participating in the advertisement. By paying the third reward for the provision, the role of the publisher member 500 and the role of the distributor member 400 to be described later are clearly distinguished to promote the efficiency of advertisement distribution. It can secure the distribution of electronic advertisements at the same time.

Now, the distribution process of the electronic advertisement according to the present invention will be described in detail. 5 is a diagram showing an example of a post page 80 created on the partner site 300, and FIG. 6 is an electronic image created on a web page of the partner site 300 according to an embodiment of the electronic advertising method according to the present invention. A flowchart showing the process by which the post 80 is claimed (second claim).

3, 5 and 6, a web user first connects to a web server 310 of a partner site 300 to create an electronic post 80 (step S21), or the web user himself or herself is a partner site. The post page 80 created at 300 is visited (step S22). In this case, the web server 310 of the partner site 300 provides a web page requested by the web user. At this time, the terminal of the web user is also transmitted with a partner code of the <.JS> format. Therefore, if the page where the web user wrote the post is not the page of the partner site, since the partner code is not installed in the post, it is determined as "NO" in step S23, and the post creation claim is not performed. If the partner code is installed in this post, it is determined as "YES" in step S23, and the process of making a post claim is continued.

Next, if a web user who visited the post page 80 of the partner site 300 activates the second claim function by pressing the post creation claim button 87 (step S24), the script of the advertisement intermediation site may display the ID of the post page. Is generated, the login module to the advertisement intermediation site is executed, and it is determined whether the web user who pressed the post creation claim button 87 is a true post creator (step S25).

Here, the ID (Article ID) of the post page is a post identifier generated by the advertisement mediation site 200 by analyzing the properties of the post page 80 itself. That is, if the partner site 300 assigns a unique URL 81 to the post page 80 as illustrated in FIG. 5, the post page ID may be used as the URL 81. Although there is no problem as an identifier, for example, since the partner site 300 does not assign a separate URL according to the paging buttons 82 and 83, the advertisement intermediary site 200 scans the post page 80 and the post is a URL. If it is determined that the page cannot be identified, various elements or attributes constituting the post page 80 should be analyzed to generate an identifier of the post page. In the case of FIG. 5, since the partner site 300 exposes the unique number 84 accessible to the current post to the web page 80 in addition to the URL 81, the partner site 300 may be used to generate an ID of the post page.

On the other hand, as a method of determining whether the web user who is going to execute the second claim by pressing the post creation claim button 87 is the current author of the post page 80, first, by the script of the advertisement intermediation site 200. There is a way to go through the post modification process of the web page 80 once. This is a way to take advantage of the fact that most sites that allow posting are only authorized by the author of the post to edit the post. Using 200, it is possible to determine whether or not you are a true author by checking the modification rights of the web user currently performing the second claim.

If the web user who has made the post creation claim through this process is recognized as the true post creator of the post page 80 ("YES" in step S26), the advertisement intermediation site 200 is displayed on the post page 80. The unique page ID assigned is combined with the ID of the post creator (that is, the ID of the web broker of the web user who successfully completed the second claim) and recorded in the DB server 220 of the mediation site 200. Regarding the advertisement result generated on the page 80, the web user is recognized as the publisher member 500 and the third reward is paid (step S27). Of course, if it is determined that the web user who has performed step S25 is not the true post creator ("NO" in step S26), the post creation claim process is terminated.

For reference, in the present invention, if it is determined whether the web user performing the second claim is a true post creator, the partner site 300 created or created by the web user who succeeded in the second claim using the following technique is created. For all the posts in), it is also possible for the advertisement mediation site 200 to automatically recognize that the second claim is successful and to secure the posts. This technique is a method in which a function of the ad mediation site 200 executing the second claim analyzes the structure of the web page 80, for example, a specific partner site 300 registered in the ad mediation site 200 posts. If you use a policy that exposes the author's ID to the web page where the post was made, the claim script file screens the portion of the web page where the ID is listed so that the publisher member (who has previously made a second claim) It is determined whether or not it matches the ID of 500). For example, the nickname 85 of the publisher member C with the publisher member ID "CXCX" for which the second claim was successful for the post page 80 in FIG. 5 is exposed on the post page 80, so that the advertisement The mediation site 200 is based on the nickname 85 information of the publisher member C and the publisher member 500 of the advertising mediation site 200 up to the other posts " hahahahaWNJY " written on the web page of the partner site 300. ) You can automatically admit that "CXCX" is the author of a true post.

Ⅳ. Distribution of electronic advertisement

The advertisement mediation site 200 receives the electronic advertisement from the advertiser 100, stores the electronic advertisement in the DB server 220, and enters into a partnership relationship with the partner site 300 to store the partner code on the web page of the partner site 300. When installed, the distributor member 400 who visited the web page of the partner site 300 obtains the electronic advertisement from the DB server 220 of the advertisement mediation site 200 and distributes the electronic advertisement to the web page of the partner site 300. It becomes possible.

7 is a diagram illustrating an example of a distribution page 90 provided on a partner site 300 according to an embodiment of the present invention, and FIG. 8 is a distributor member according to an embodiment of the electronic advertisement method according to the present invention. A flowchart 400 illustrates the process of distributing an electronic advertisement on a distribution page 90 of a partner site. Referring to Figures 3, 7 and 8 will be described the distribution process of the electronic advertisement according to the present invention.

First, when a web user visits the partner site 300, the web user is provided with a web page of the partner site 300 as shown in FIG. 7, and the web user distributes the web page using the advertisement mark generator 94. It can use as 90 (step S31). However, when the web user clicks on the advertisement mark generator 94, the partner code activated on the web user's terminal logs the web user to the advertisement mediation site 200 so that the web user can claim his / her advertisement distribution. A distribution claim (first claim) is executed to secure the distributor member 400 ID of the web user (step S32).

When step S32 is completed, the distribution advertisement mark 94 of FIG. 7 follows the mouse of the distributor member 400 in the state which can be distributed to any position of the distribution page 90 (step S33), and the distributor member 400 is carried out. If a part to which this electronic advertisement is to be distributed is found in the body content and the mouse is dropped in the part, the advertisement mark 94-1 is fixed at the corresponding position (step S34). Here, the advertisement mark 94-1 is inserted into the body 93 of the distribution page 90. As shown in the advertisement mark 94-1 of FIG. 7, an image of "AD" is inserted between the characters in the body. The image may be inserted so as to overlap with the photograph in the main body 93 contents (in the case of the advertisement mark 99). The advertisement mark for distribution may be made in any form that can indicate that an advertisement is inserted, such as a symbol 96 or an underline 97, rather than an image. In addition, it is also possible to place an advertisement as shown in 99-1 by utilizing a blank space next to the picture among the contents of the text 93. The distribution form, such as the reference number 99-1, is a case in which an advertisement is provided as a form of an advertisement mark, but the electronic advertisement itself linked with the advertisement mark is provided to the network user with a brief description.

In addition, when the advertisement mark 94-1 generated from the advertisement mark generator 94 is fixed, the script of the advertisement intermediation site 200 is placed in a distribution position where the advertisement mark 94-1 is installed on the distribution page 90. By obtaining information (eg, coordinate values), the advertisement mark 94-1 will always be placed at the location intended for the distributor member 400 when the distribution page 90 is loaded by the general web user 600. To help. In this regard, the advertisement mediation site 200 scans the contents of the body 93 to search for areas in which no text or photographs exist, or areas between letters, and the advertisement marks 94-1, 96, 97, 99, etc.) by identifying the relative position in the body of the distribution position, regardless of the size or resolution of the web browser used by the web user visiting the distribution page 90, the advertisement marks 94-1, 96, 97 , 99, etc.) is preferably configured so that the distributor member 400 can be shown in the position of the intended text.

As soon as the advertisement mark 94-1 is fixed at a specific position by a double click or a right click of a mouse, the advertisement selection window 95 of the electronic advertisement transmitted from the advertisement mediation site 200 is placed on the terminal of the distributor member 400. ) Is provided (step S35), and in this advertisement selection window 95, the distributor member 400 enters "Vietnam" in the search field 95-1 in accordance with the text "Ho Chi Minh, Vietnam," You can search for water.

Next, the distributor member 400 may view a brief advertisement content of the searched electronic advertisements (95-2) and the distribution performance or distribution status (95-3) ever distributed to other sites, and the deploy button (95-). 4) or by pressing the check box 95-5 and the confirmation button 95-6, the electronic advertisement to be interlocked with the fixed advertisement mark 94-1 can be selected (step S36).

When the distributor member 400 completes the position selection and advertisement selection of the advertisement mark 94-1, the flow advances to step S37 to distribute the identifier of the electronic advertisement selected by the distributor member 400 and the advertisement mark 94-1. Information such as the location, ID of the distribution page 90 where the electronic advertisement is distributed, and ID of the mediation site of the distributor member 400 are combined and stored in the DB server 220 of the advertising mediation site 200, and the distribution history It manages as information (step S37). For reference, the ID of the distribution page 90 is an identifier of the distribution page 90 that the advertisement mediation site 200 generates and manages itself for identification of the distribution page 90. If the URL 91 is separately provided for each of the created distribution pages, the ID of the distribution page 90 can be generated using the URL 91 information. In addition, if the partner site 300 does not assign a URL to each distribution page, the advertisement intermediary site 200 should analyze the property of the distribution page 90 to identify the distribution page. In the case of FIG. 7, since the distribution page 90 displays an attribute 92 of a post composed of a post title, a creation time, and an author's nickname, the advertisement mediation site 200 distributes the information based on the attribute 92 information. An identifier of the page 90 may be generated.

Ⅴ. Reading of electronic advertisement

When the electronic advertisement is distributed on the distribution page 90 of the partner site 300 by the distributor member 400, the general web user 600 visiting the distribution page 90 receives the advertisement mark 94-1, The contents of the text 93 are provided, including 96, 97, 99. 9 is a flowchart illustrating an advertisement management process that occurs when the general web user 600 views an electronic advertisement distributed on a partner site 300 according to an embodiment of the electronic advertisement method according to the present invention. The detailed process when the general web user 600 views the distributed electronic advertisements will be described with reference to FIGS. 3, 7 and 9.

First, when the general web user 600 takes any action such as on-mouse or click on the advertisement mark 99 of the web page 90 in which the electronic advertisement is distributed (step S41), the advertisement mark 99 The connected electronic advertisement 98-2 is provided as a pop-up advertisement window 98 together with the distributor ID information 98-6 (step S42). Ad window 98 provides a brief description (98-3) of the electronic advertisement and the distribution status (98-4) of the advertisement so far, and a message (98-1) describing or promoting the advertisement mediation site (200). It is good to configure it to contain). By providing the post creation claim button 98-9 in the advertisement window 98, it is preferable to configure the publisher member 500 who created the main content of the distribution page 90 to execute the post creation claim.

In addition, the general web user 600 viewing the advertisement clicks the Distribute button 98-5 of the advertisement window 98, performs the first claim, and then selects the electronic advertisement other than the text 93 desired by the user. The electronic advertisement may be distributed by calling the advertisement selection window 95 and performing the first claim by pressing the add advertisement button 98-7 in the current advertisement window 98. Furthermore, in the case of the distributor member 400 who logs in to the advertisement mediation site 200 and maintains the session, the electronic advertisement selected by the advertisement mediation site 200 and copied to the clipboard by CTRL + C The electronic advertisement may be distributed by importing and adding the electronic advertisement to the advertisement window 98 through the paste advertisement button 98-8.

In step S43, the partner code included in the distribution page 90 executes a function for transmitting the details of the action of the general web user 600 to the advertisement mediation site 200, whereby the advertisement mediation site 200 is provided. Detects that an advertisement result has occurred in the distribution page 90, identifies the identifier of the electronic advertisement 98-2 exposed to the advertisement window 98, the corresponding advertiser 100, and the electronic advertisement 98-2. Ad performance according to "impressions" by the distributor member 400 that distributed the, the publisher member 500 of the distribution page 90 where the electronic advertisement 98-2 was exposed, and the administrator member ID of the partner site 300. Reflecting the amount of the compensation is stored, and the exposure number of the exposed electronic advertisement is increased and stored in the DB server 220 (step S43).

If the general web user 600 who has displayed the advertisement window 98 on the distribution page 90 clicks on the electronic advertisement and moves to the advertiser page, the "click" which can recognize a higher advertisement performance than the "impression" In order to grasp the advertisement performance according to the above, as in step S43, the identifier of the clicked electronic advertisement 98-2 and the distributor member 400 that distributed the corresponding advertiser 100 and the electronic advertisement 98-2. Stores the reward amount by reflecting the advertisement performance according to the "click" by the publisher member 500 of the distribution page 90 and the operator member ID of the partner site 300 where the electronic advertisement 98-2 clicked. The number of clicks of the clicked electronic advertisement 98-2 is increased and stored in the DB server 220 (step S45). The advertisement results set in steps S43 and S45 are rewarded to the distributor member 400, the operator member of the partner site 300, and the publisher member 500 as a first reward, a second reward, and a third reward, respectively.

Although one preferred embodiment of the present invention has been described in detail with reference to the accompanying drawings, this shows an example of an electronic advertising method and system according to the present invention, and is not intended to limit the technical spirit and scope of the present invention. Pay attention to For example, in FIG. 6 or FIG. 8, a time point at which an ID of a post page and an ID of a distribution page are generated may be freely configured as a time point before or immediately after a post creation claim or a distribution claim is completed.

In addition, the advertisement result of the electronic advertisement 98-2 is not recognized only by the advertisement window 98 of FIG. 7 being exposed, and the electronic advertisement 98-2 is clicked by the general web user 600. FIG. Can only be configured to accept advertising performance.

In addition, when the distributor member distributes the advertisement mark to the web page of the partner site as in the present invention, the distributor member distributes brief information of the electronic advertisement linked to the advertisement mark to the web page of the partner site. It should be seen that it is naturally included in the technical idea of the present invention. Because, in this case, although it does not provide the form of an advertising mark, it utilizes the advertisement mediation system shown in FIG. 3 of the present invention made up of distributor members, advertisement brokerage sites, publisher members, partner sites, advertisers, etc. This is because only the contents of the electronic advertisement linked to the advertisement mark have been modified to a brief view.

Furthermore, although the distribution process of the electronic advertisement using the advertisement intermediation site according to the present invention has been described above with reference to FIGS. 7 and 8, "A site on a network provides an advertisement mark generator to an accessor of the site. The technology of the present invention, in which an electronic advertisement is distributed by dragging the advertisement mark generated from the advertisement mark generator with a mouse or the like and fixing the advertisement mark at any position desired by the user is simply using an advertisement mediation site. It is also obvious that this is not only a technically meaningful business model. For example, the fact that a member of an advertisement mediation site can distribute an electronic advertisement using an advertisement mark even within an advertisement mediation site other than a partner site does not depart from the scope of the technical idea of the present invention. The distribution of electronic advertisements using the advertisement mark generator is a useful technique for promoting the distribution of electronic advertisements while achieving contextual advertising, even if the site where the distribution process is executed is the same as the site providing the database of electronic advertisements. This is because nothing is changed. Technically speaking, since partner code is code provided by an advertising mediation site to a partner site anyway, it is naturally possible for an advertising mediation site that already owns to execute this partner code on its own site.

In addition, the first to the third compensation step was described as providing some of the advertising costs paid by the advertiser, but the form of compensation may be any form such as electronic coupons, electronic discount vouchers, electronic cash transfers, electronic point accumulation, offline form of compensation Anything is too obvious. Furthermore, it is also possible to provide compensation in such a way as to give the first to third recipients the right to donate to other institutions.

Furthermore, components such as the advertiser 100, the advertisement mediation site or the portal site 200, the partner site 300, the distributor member 400, the publisher member 500 and the like illustrated in FIG. 3 are necessarily physically single objects. It does not have to be, it may be composed of two or more network terminals, a database and server combined, or may be a form of joint operation by two or more different operators. For example, the advertiser 100 pays an advertising fee to an advertising agency not illustrated in FIG. 3, and the advertising agency contracts with an advertising mediation site or portal site to execute the electronic advertising method according to the present invention. It should be regarded as belonging to, which is only the difference that the agency dealing case through the advertising agency, not the direct dealing case with the advertiser shown in FIG.

Lastly, since the portal site has recently given its members the authority to operate the blog, the portal site plays the role of the advertisement mediation site proposed in the present invention, and the blog operator plays the role of the partner site presented in the present invention. It should be seen that the modification of the technical spirit of the present invention to be in charge also falls within the scope of the technical idea of the present invention, even if the portal site grants the member the right to operate a cafe or mini homepage other than a blog. to be. In this case, the portal site executes one or more of the first to third reward steps according to the present invention only for blogs existing on its site and those who have approved to participate in the electronic advertising method according to the present invention and the creators of the blogs. It is also possible.

As such, those skilled in the art will appreciate that embodiments of the present invention described with reference to the accompanying drawings may be modified or changed within the scope of the technical idea of the present invention.

1 is a view showing an example of an electronic advertising system according to the prior art.

2 is a view showing another example of an electronic advertising system according to the prior art.

3 is a diagram showing an overall configuration of an electronic advertising system according to an embodiment of the present invention.

4 is a flow chart illustrating a process in which an advertising mediation site enters into a partnership with a partner site in accordance with one embodiment of an electronic advertising method in accordance with the present invention.

5 is a diagram illustrating an example of a post page created at a partner site.

6 is a flow chart illustrating a process when an electronic post is created on a web page of a partner site in accordance with an embodiment of the electronic advertising method according to the present invention.

7 illustrates an example of a distribution page provided on a partner site in accordance with one embodiment of the present invention.

8 is a flowchart illustrating a process by which a distributor member distributes electronic advertisements on a distribution page of a partner site according to an embodiment of the electronic advertisement method according to the present invention.

9 is a flowchart illustrating an advertisement management process that occurs when a general web user views an electronic advertisement distributed on a partner site according to an embodiment of the electronic advertisement method according to the present invention.

<Description of the code | symbol about the principal part of drawing>

10, 40, 100 advertisers 20, 50 websites

21, 52, 210, 310 Web Server 22, 51, 220, 320 DB Server

30, 70, 600 Web Users 53, 230 Payment Server

60 website members 80 post pages

81, 91 URL 82, 83 paging buttons

84 Post Page Properties

85 Posts by Nickname

86 Edit post button

87 Create Post Claim Button

90 Deployment page

92 Deployment page properties 93 Body Content

94 ad mark generator

95 Ad selection window

96, 97, 99 Advertising Mark 98 Advertising Window

200 Ad Brokerage Sites 300 Partner Sites

400 Distributor Members 500 Publisher Members

Claims (12)

In the electronic advertising method using an advertising intermediation site linked to one or more partner sites for providing a page for distributing the electronic advertising material by managing a DB of the advertiser's electronic advertising, An advertisement providing step of providing the distributor member who visits the page of the partner site as a member of the advertisement mediation site to distribute the electronic advertisement, so as to select the DBized electronic advertisement; When the distributor member selects an electronic advertisement on the visited page and specifies a distribution position, an advertisement mark for loading the selected electronic advertisement from the advertisement intermediation site is generated and installed at the distribution position. A distribution step of acquiring the selected electronic advertisement, its distribution page, distribution position information, and information of the distributor member and managing as distribution history information; And And managing the advertisement performance of the electronic advertisement based on the distribution history information when the electronic advertisement is exposed or clicked through the advertisement mark. In the electronic advertising method using an advertising intermediation site linked to one or more partner sites for providing a page for distributing the electronic advertising material by managing a DB of the advertiser's electronic advertising, An advertisement mark providing step of providing an advertisement mark that can be placed at any position of the visited page to a distributor member who visits a page of the partner site and distributes an electronic advertisement as a member of the advertisement mediation site; If the distributor member designates a position to place the advertisement mark, the distributor member provides the DBized electronic advertisement to be selected by the distributor member, and the distributor member is to be loaded from the advertisement mediation site through the advertisement mark. A distribution step in which, when the water is selected, the advertisement intermediation site acquires the selected electronic advertisement and its distribution page, information on a distribution location, and information on the distributor member and manages the distribution information as distribution history information; And And managing the advertisement performance of the electronic advertisement based on the distribution history information when the electronic advertisement is exposed or clicked through the advertisement mark. The method according to claim 1 or 2, The distributing step may be configured to report execution details of the distributing step to the advertisement intermediation site before the distributing step is completed, when a non-member or a member who is not logged in to the advertisement intermediary site tries to execute the distributing step. An electronic advertising method comprising a claim step. The method according to claim 1 or 2, And a first compensation step of rewarding the distributor member with a portion of the advertisement fee paid from the advertiser according to the advertisement performance. The method according to claim 1 or 2, And a second compensation step of rewarding the partner site with a portion of the advertisement fee paid from the advertiser according to the advertisement performance. In the electronic advertising method using a portal site that manages the advertiser's electronic advertisements with the advertisement identifier DB and provides a distribution page for distributing the electronic advertisements, An advertisement mark providing step of providing an advertisement mark that can be placed at any position of a page of the visited portal site to a distributor member who visits a page of the portal site and distributes an electronic advertisement as a member of the portal site; When the distributor member designates the placement position of the advertisement mark, the distributor member provides the DBized electronic advertisement to be selected, and when the distributor member selects the electronic advertisement loaded by the advertisement mark, the distribution is performed. A distribution step of acquiring the advertisement identifier of the electronic advertisement, the identifier of the distributor member, the identifier of the page on which the electronic advertisement is distributed, and the placement position information, and securing it as distribution history information; And And a management step of monitoring the distribution status of the electronic advertisement through the advertisement mark, the number of impressions and clicks, and calculating the advertisement performance based on the distribution history information. In the electronic advertising method using a portal site linked to one or more blogs that manages the advertiser's electronic advertisements with an advertisement identifier DB and provides a distribution page for distributing the electronic advertisements, Providing an advertisement mark for a distributor member who visits the blog as a member of the portal site and distributes an electronic advertisement, the advertisement mark which can be placed at any position of the visited blog; When the distributor member designates the placement position of the advertisement mark, the distributor member provides the DBized electronic advertisement to be selected, and when the distributor member selects the electronic advertisement loaded by the advertisement mark, the distribution is performed. A distribution step of acquiring the advertisement identifier of the electronic advertisement, the identifier of the distributor member, the identifier of the blog in which the electronic advertisement is distributed, and the placement position information, and securing as the distribution history information; And And a management step of monitoring the distribution status of the electronic advertisement through the advertisement mark, the number of impressions and clicks, and calculating the advertisement performance based on the distribution history information. In the electronic advertising method using an advertising mediation site, A posting step of assigning an advertisement identifier to an electronic advertisement of an advertiser and posting the same on the advertisement mediation site; A partner setting step of receiving a request from a member to set up a site operated by the member as a partner site, setting the member's site as a partner site and installing an advertisement mark on the partner site; A distribution step of distributing the selected electronic advertisement to the partner site by assigning an identifier of a distributor member if the member selects to distribute the posted electronic advertisement to the partner site by the advertisement mark; A management step of monitoring the distribution status, the number of impressions, and the number of clicks of the distributed electronic advertisements and calculating the advertisement performance by using the advertisement identifier and the identifier of the distributor member; And And a first compensation step of compensating the distributor member for a part of the advertisement fee paid from the advertiser according to the advertisement performance. In the electronic advertising method using an advertising intermediation site linked to one or more partner sites for providing a page for distributing the electronic advertising material by managing a DB of the advertiser's electronic advertising, An advertisement providing step of providing the distributor member who visits the page of the partner site as a member of the advertisement mediation site to distribute the electronic advertisement, so as to select the DBized electronic advertisement; When the distributor member selects an electronic advertisement on the visited page and specifies a distribution position, an advertisement mark for loading the selected electronic advertisement from the advertisement intermediation site is generated and installed at the distribution position. A distribution step of acquiring information on the selected electronic advertisement and the distributor member and managing the distribution information as distribution history information; And And managing the advertisement performance of the electronic advertisement based on the distribution history information when the electronic advertisement is exposed or clicked through the advertisement mark. In the electronic advertising method using an advertising intermediation site linked to one or more partner sites for providing a page for distributing the electronic advertising material by managing a DB of the advertiser's electronic advertising, An advertisement mark providing step of providing an advertisement mark that can be placed at any position of the visited page to a distributor member who visits a page of the partner site and distributes an electronic advertisement as a member of the advertisement mediation site; If the distributor member designates a position to place the advertisement mark, the distributor member provides the DBized electronic advertisement to be selected by the distributor member, and the distributor member is to be loaded from the advertisement mediation site through the advertisement mark. A distribution step of, when the water is selected, the advertisement mediation site acquires information of the selected electronic advertisement and the distributor member and manages the distribution information as distribution history information; And And managing the advertisement performance of the electronic advertisement based on the distribution history information when the electronic advertisement is exposed or clicked through the advertisement mark. In the electronic advertising method using a portal site linked to one or more blogs that manages the advertiser's electronic advertisements with an advertisement identifier DB and provides a distribution page for distributing the electronic advertisements, Providing an advertisement mark for a distributor member who visits the blog as a member of the portal site and distributes an electronic advertisement, the advertisement mark which can be placed at any position of the visited blog; When the distributor member designates the placement position of the advertisement mark, the distributor member provides the DBized electronic advertisement to be selected, and when the distributor member selects the electronic advertisement loaded by the advertisement mark, the distribution is performed. A distribution step of acquiring an advertisement identifier of the electronic advertisement and an identifier of a distributor member of the electronic advertisement to be obtained as distribution history information; And And a management step of monitoring the distribution status of the electronic advertisement through the advertisement mark, the number of impressions and clicks, and calculating the advertisement performance based on the distribution history information. In the electronic advertising method using a portal site that manages the advertiser's electronic advertisements with the advertisement identifier DB and provides a distribution page for distributing the electronic advertisements, An advertisement mark providing step of providing an advertisement mark that can be placed at any position of a page of the visited portal site to a distributor member who visits a page of the portal site and distributes an electronic advertisement as a member of the portal site; When the distributor member designates the placement position of the advertisement mark, the distributor member provides the DBized electronic advertisement to be selected, and when the distributor member selects the electronic advertisement loaded by the advertisement mark, the distribution is performed. A distribution step of acquiring an advertisement identifier of the electronic advertisement and an identifier of a distributor member of the electronic advertisement to be obtained as distribution history information; And And a management step of monitoring the distribution status of the electronic advertisement through the advertisement mark, the number of impressions and clicks, and calculating the advertisement performance based on the distribution history information.

Images