TW498258B - Online focused content generation, delivery, and tracking - Google Patents

Abstract

A method, system, and commuter program product provide authoring, generation, delivery, authentication, and tracking for online content. Delivered content is personalized based on demographic information describing the user, client information describing the hardware and software environment at the client, and other factors. Content is generated and displayed using a plug-in for a web browser, capable of outputting premium-level content without requiring large amounts of bandwidth or downed times. Client views of and interactions with displayed content are monitored and tracked, and may be used as a basis for advertising billings, sales, or other commercial interactions.

Description

498258 A7 V. Description of the invention (t Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economics The scope of the invention The invention is related to online content 'In particular, the invention is related to a type of nesting, production, transmission, verification and tracking Background, technology, and computer program products. Background Art Description The Wod Wide Web is becoming an advertising-driven communication medium. As the commercialization of the Web continues to grow, web pages containing banner ads and pop-up ads Already common. Such ads are usually displayed along the edge of the user ’s screen or on top of other content; ^ to force the user to see the ad when the user views other content. In many cases, Web pages are constructed by seeing the ad for a few seconds before the rest of the content appears to help increase the amount of time users spend viewing the ad. Generally speaking, advertisers are very interested in tracking user behavior about their ads, and Of particular interest in determining what type of demographic group may be interested in their products or services. Targeting specific demographic groups and monitoring the results, advertisers can increase the effectiveness of their ads and their targeting, and customize ads to cater to specific readership groups. Therefore, advertisers spend considerable effort to obtain relevant users News about interactions with their ads0 For online ads on the World Wide Web, customers can track specific information about users and ad penetration. For example, content providers can provide ad "click counts" , Indicate how many times "GETj requests" have been received for this advertisement within a given period of time. However, there can be examples of cost (please read the note on the back? Matters before filling out this page) -4- -Change ---- ---- IT --------- ^ 丨 -Φ -------- * ---- V ------------ 498258 A7

V. Description of the invention (2) The Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs printed this "click count"; f; ♦ is for accurate information about whether each user is obsessed with viewing ads; for example, using The user ’s device may not have received the ad, the user may have closed the graphic on their browser, the user may have scrolled to another part of the webpage, or the user may have completely ignored the ad. As known to those skilled in the art , Content providers can provide advertisers with information about the number of "click-throughs" associated with an ad (i.e. the number of times a user clicked on an ad to display another page). This type of information provides an initial level of tracking user behavior, but only captures a small number of interested users. Many users viewing ads do not click on the ad, while other users may click on any message they see, so that a click-through may not be as important as other information. In addition, it is often not possible to know the demographic information of a particular user who has clicked on an ad. Those skilled in the art also know of more complex attempts at monitoring user behavior. Many Web sites use Γ co〇kies ”(small files stored on the user's local hard drive) to identify users and track visitors who repeatedly visit the site. If the information about the user is already known based on the information of the user's previous visit to the website, the browsing experience may be customized for the user to suit his preference. Users on some websites (such as my.yahoo.com) fill out on-screen forms to indicate the type of information they are interested in. Cookies are stored on the user's hard drive so that they can be identified when they visit the site in the future. The web site can then provide content (and advertising) based on previously provided user information. Although very useful, because cookies are limited to transport within a given network, this paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling out this page)

-AW t ---------------- N --- u .----------- 5. Description of the invention (3) 7, so the price is limited. The 〇kie stored on a particular web site is usually limited to the website or to the relevant web site, and its content is only available for interpretation by the application running on the web site's device ^ For example, cookies can be stored User ID, so as to be the second user in the exclusive database). Therefore, ⑶Qkies does not provide a mechanism for advertisers to track users' response to their advertisements on several different web sites. -In general, the M-specific unified browser does not have a "face-to-face mechanism" that can provide users with access to content reports, including viewing, interaction, how long the content is displayed, and so on. In addition, traditional browsers often fail to present high-quality graphics, sound effects, and interaction. In some cases, graphics and animation may be presented, but the US bandwidth is available for downloading large cards. I can display special effects; I can use the plug-in private type, but the existing system cannot use the lowest frequency high-quality content. In addition, as the Internet becomes more and more popular, new hardware devices and environments are constantly available to access the Web. In many cases, the special characteristics, functions, and limitations of these devices and environments may vary significantly. For example, a web-enabled mobile phone can provide a completely different browsing experience than an advanced browser < desktop computer. Connection speed and bandwidth may also affect the user's browsing experience. There is currently no comprehensive structure to provide customizable content based on the capabilities and limitations of the user environment. There is a need for a method, system, and computer program product that can provide users with personalized content, such as advertising, based on user characteristics such as demographics, personality analysis, and hardware, software, and connectivity. This paper size applies the Chinese National Standard (CNS) A4 specification (210,000-6-6297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 -------- -§7 ^ __ V. Invention Explanation (4) Further needs—a method, a system and a computer program product for tracking users' behaviors about transmitting content, and the tracing method has nothing to do with the domain, and has greater flexibility and improved information. There is a further need for a method, system, and computer program product for displaying premium content. The displayed content includes graphics, sound effects, and a large amount of bandwidth and / or download time. Further, there is a need for a method, system, and computer program product to provide a writing environment that facilitates efficient and easy writing of delicate and complex content. SUMMARY OF THE INVENTION The present invention provides a multimedia authoring and playback system that is not limited by previous technologies and provides additional flexibility regarding content generation and tracking. The built-in player client (or as a plug-in) in the user's browser is not enough to present complex and interactive content in the browser window. When a user accesses a web page containing content played by the client of the player, the client of the player communicates with the content server in order to obtain the content. The content provided to the player client is in the form of instructions in a scripting language. By moving part of the processing load for reproducing the content from the server to the client, the present invention can present refined content without downloading a large amount of data. The player client monitors user behavior regarding the content it displays. Information describing such behavior is transmitted to the data collection server for tracking purposes. Each player client is given a unique identifier, which enables the data collection server to track user behavior more effectively. When the player client is first installed or after a few days, descriptive information about the user is collected in order to associate the player client identifier with such information. Therefore, the size of the paper can be applied to the Chinese National Standard (CNS) A4 specification (21 × 297 mm)

------- ^ --------- (Please read the notes on the back before filling this page) --------- ___________ 498258 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs System A7 V. Invention Description (5) Provide advertisers with detailed information about viewing the content of their advertisements, jealousy and behavior of users. Provide complete,,, / sub-digests. The "No, Ten" report and data collection player can also convey information used to describe whether the ad is displayed on the screen, the length of time the ad is displayed, and the interactions between the user and the ad (if any). Based on the information provided by the player to the Gathering Feeder, advertisers can customize the content, determine the advertising cost (based on the quality and demographics of the ads viewed by the user), and develop user personal data Advertisements and other content are provided by a central feeder and are charged to publishers based on monitoring of access to the ad content and user behavior such as click counting and other interactions. Advertisers can be billed on a transaction basis Charge, and determine the cost of advertising in accordance with the details of each user's interaction with the advertisement. Therefore, the present invention includes any or all of the following components: a player client to provide data on the client, Audio, interaction, tracking and writing; a content server to provide content in response to requests from the player client A writing server to serve as the main application for creating, modifying, and publishing content; a data collection server to receive and track content "provisions" and user responses to the supplied content; and a knowledge base To analyze data collected from the player client and other sources. The present invention can display high-quality content without requiring a large amount of bandwidth or download time. For example, 'In a specific embodiment, the present invention can display the content and effects of broadcast-TV-quality, including lighting, distortion, light, and blur-8-This paper standard applies to China Standards (CNS) Class A ( 2W χ 297

498258 A7

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (6), 21 / 2D rotation, swap, etc. Additional effects include sophisticated interactions, non-acceptance of anonymity and full transparency, and high-speed building for smooth animation. Monitor user input and interaction and track any level of detail you want. The invention is extremely flexible and easy to use, and adopts a highly modularized object-oriented data flow architecture, which can provide nesting capabilities with maximum flexibility and powerful functions. The present invention also provides a system for confirming the integrity of the presented content by performing a verification check before playing the content. If the content fails the inspection, it will not be played, thus preventing illegal content modification (and avoiding transmission errors). The present invention provides a function for identifying each user of a specific client machine, and a function for personalizing content based on information collected by each user. Any number of people can be identified and associated with the client machine, enabling the content server to provide the appropriate content to the person at the current event. In this way, it is possible to increase the likelihood that direct users will be interested in the content, and thereby increase the price of advertising goals, sales, consumer preferences, etc. The present invention further provides a function for identifying a specific type of client machine and a linked browser. Therefore, you can personalize the content based on the characteristics and limitations of the client hardware and carcass. For example, content displayed on devices such as mobile phones or wireless, line P D A (Personal Digital Assistant) may use small screens and limited-resolution formats that are particularly suitable for such devices. By personalizing the content based on the limitations of the user's machine, the present invention provides techniques to improve the quality of the user's online experience to the highest degree. -9-This paper size applies to China National Standard (CNS) A4 (210 X 297 public love) (Please read the precautions on the back before filling this page)

ϊ ϊ IIII n I ϋ 1 ϋ IIIII ln I ϋ II ϋ —un IIIII nn I ϋ n I 498258 A7 B7 V. Description of the invention (7) The present invention further provides for verifying the content of the transmission and for preventing display or playback Features of authorized content. The present invention provides a writing environment for generating content in an intuitive, efficient, and easy-to-use manner. Data flow diagrams are used to internally depict content, and polymorphic object-oriented hardware architecture is used to construct content to help increase flexibility and consolidation to the maximum extent. Brief Description of the Drawings Figure 1 shows a block diagram of a system architecture according to a specific embodiment of the present invention. Figure 2 shows a flowchart of a transaction including content request, generation, and display according to a specific embodiment of the invention. Figure 3 shows a block diagram of a set of resources used to implement the present invention. Figure 4 shows a block diagram of a write operation according to a specific embodiment of the invention. Fig. 5 shows a block diagram of a issuing operation according to a specific embodiment of the invention. Fig. 6 shows a block diagram of a content playback operation according to a specific embodiment of the invention. Figure 7 shows a block diagram of a data transfer operation according to a specific embodiment of the invention. FIG. 8 shows a block diagram of a website structure for downloading an authoring environment according to an embodiment of the present invention. FIG. 9 is a diagram showing a screen including a writing environment provided by the present invention. Figure 10 shows an example of what can be customized by the author and the trademark or sponsor before distribution. 10- This paper size applies to China's standard (CNS) A4 size coffee x 297. (Please read the precautions on the back before filling out this page.) Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economy — — — — — — — — — — — — — — — — — — · Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperatives 498258 A7 B7___ V. Description of the invention (8) Figure 1 1 Example of a custom operation for displaying content . Figure 12 shows an example of a user project screen. Figure 13 shows an example of a worksheet with a theme project solution. Figure 14 shows an example of a content component console. Figure 15 shows an example of a console prompt. Figure 16 shows an example of an aperiodic waveform. Figure 17 shows an example of a periodic waveform. Figure 18 shows an example of a content element implemented using a data flow diagram. Detailed description of the preferred embodiment The following description proposes a system of the present invention that serves advertisements over the Internet and displays the advertisements on a Web page. However, those skilled in the art should understand that methods similar to those described below can be used to personalize, deliver, and track any type of content (whether related to advertising or whether it is displayed on a Web page) without leaving The spirit and basic characteristics of the present invention. Definitions In addition to the terms already defined in this article, all terms commonly used in computer, marketing, and Internet communications should have the meaning given to that term in that community. The definitions provided below are for illustrative purposes only and are not intended to limit the scope of the invention as applied herein. Project-editable file (extension .ofb), including source objects and internal user interface (UI) controls. Source Object—A collection of objects used to construct a particular project. Can include text files, images, scripts, proprietary format components, sound effects, and more. Components-tools, graphics, effects, or processes embedded in the content file-11-This paper size applies to China National Standard (CNS) A4 (21〇χ 297 mm) Page) ^ -------------------- u___________

2: The component may include parameter control items used during writing. Select from the worksheet as described below with reference to FIG. 13. _: Shao user interface (UI) controls-interactive graphics embedded in content files. For example, authors manipulate (UI) controls by changing parameters. "The use of the text, 丨 2-color 'system object's permission description items. Roles such as author, administrator, or post will be assigned to the project, and each role has-, and specific permissions characteristics related to the project. . The planner-the author who created the new project. At the beginning, the policy = is also the administrator and the sole author of the project. If the planner is the developer who has already started the project, he is also the sole publisher of the project. = Member-the role that includes all the permissions of the project. In a specific embodiment, there is only one administrator for each project. At the beginning, the administrator is the planner. The administrator can assign any project permissions, including management, writing , distribution and viewing of Λ: includes edit access to the role of each project can have multiple authors build upon the mutual field of new projects or existing project administrator to assign access rights to an author, will be granted to authors deposit The author may also be a special administrator, which is to create a project, or 2) the administrator of an existing project assigns project management permissions to the author. The role of project-to-web permissions (that is, create distribution set and article permissions). The administrator assigns publisher permissions to the project. Viewers-roles that include only project viewing permissions. Distribution set-content entity or distribution space, can Contains any amount of text-12- (Please read the precautions on the back before filling out this page) -----— Order -------- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs—φ- ------- * ——..____________

This paper size applies the national standard (CNS) A4 specification (210 X 297 public love 498258 A7 B7) Chapter V (10) of the invention description. The issue set will be identified by the PUB number (as explained below). Documents-Issue Content file (extensi〇n 〇fb). Articles will be identified by a unique embedded ART ID (as explained below). Articles are specific project instances that contain source files and have content removed to control; in other words The final result is sent to the player client. Demographics-the target group that will receive the distribution. Instances-Specify to send or "send" articles to the player. The instance will be identified by a unique TID (see below) Description in the article). Distribution-Create a distribution set containing one or more articles derived from the project. Create a citation HTML < embed > tag. Load-Send the distribution set to the content server and build the appropriate Link to the file, confirm loading, and send the correct Uniform Resource Identifier (URI) to the publisher for inclusion in the main HTML Web page. Operate the distribution set and set the server environment for content provision. Please refer to Figure 1 for details of content provision and tracking. Figure 1 shows a block diagram of the system architecture according to a specific embodiment of the present invention. Player client i 〇5 Is a plug-in of the browser 丨 〇4, where the browser may be a traditional browser such as Netscape Navigator or Microsoft Internet Explorer. In an alternative embodiment, the player client 10 provided may be an upgraded browser Contains (or binds) functional elements. In another specific embodiment, the player client 105 provided may be an independent software product. Those skilled in the art should understand that the player client of the present invention may Provided in the background of any software environment, -13 This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) C Please read the legal notice on the back before filling in this purchase) ----- --Order --------- line! Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 V. Description of the invention (11 For example, email application, screen saver, mobile phone or PDA application, terminal, video converter box (set t〇pb〇x), etc. Therefore, in the detailed description of the present invention referring to the content of the browser plug-in, the scope of the present invention should not be considered to be limited. The player client 105 can interpret the instructions from the content server 丨 〇2 ' The content is displayed via the output device 106 (usually a display screen and / or an audio output device). In a specific embodiment, the instructions from the content server 102 are used as the player client 105 Binary files are provided in order to construct an internal data flow diagram for performing the desired function. The operation of the player client 〇05 will be described in detail below. P Internal guest server 102 with instructions and / or static files Form to provide the content displayed by the player client 105. The content server 丨 〇2 accepts the content request from the player 2 knows 〇05, and transmits the request The requested content responds to the content request. In a specific embodiment, each time a content request is made, the content server 〇 02 will send information to the data collection server 103 to facilitate the knowledge base 3 〇 Track the content requirements in 6. The server 5 collects materials used to describe users and transactions. Advertisers and content providers use this kind of information for tracking purposes to obtain information about users and computer groups. The personal information information knowledge base 306 of the state configuration and the like stores the data collected by the feeder 103, and uses this kind of material for tracking purposes. In the embodiment, the 'knowledge base 3 〇 parent [shell material table] to organize the stored data in order to assist in tracking costs and demographic analysis. For example, J person Ebeike table may include information to describe and evaluate details , The user's hardware and software environment, the user's record file, and the online data to count -14-This paper is suitable for financial standards (21Q x 297 public i

Mode of content retrieval, user interaction with content, etc. For example, the client 1G5 can monitor how long a user has viewed a particular content element: time, and the number of times the user clicked in the content element area; Servo Cry 103 will collect such information and store it in the knowledge base 306 for use when billing to advertisers. In a specific embodiment, the player client 105 monitors user behavior in the following manner. The browser 104 calls the player client 105 to draw each frame of the content (e.g., animation). The user's computer provides the player client 105. Many pieces of information about the user's behavior include, for example, moving the mouse, clicking a button, a button, and positioning the mouse (the mouse is located at the player client 1). 〇5 the total time spent on the window, including the exact time the mouse enters and leaves the window) and so on. The player client 105 obtains this information by querying the user's computer. Other information obtained includes, for example, the focus status of the window associated with the player client i 〇5 (the topmost window indicates that it has "focus"), the scroll position of the window, and an HTML page with the <embed> tag URL and so on. Web server 107. A traditional feeding device (such as Microsoft Internet Information Server or Apache server), which is used to provide web pages 108 on the World Wide Web. Liu Lanyi 1 〇4 asks web server 1 〇7 for web page 1 〇8, and receives the requested web page so as to be displayed on the output device 〇〇6 'as known to those skilled in the art 0 as known to those skilled in the art Servers 102 and 103 are implemented using software and hardware such as Sunsparc, Solaris, Apache web server, and so on. -15- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs I ---- --- ^ --------- ^ I ------------..------------ 498258 V. Description of the invention (13) in In a specific embodiment, the player client 105 is installed when the user downloads and launches the installer. During installation or a few days later, the player terminal 105 will prompt the user to enter personal information useful to the advertiser. In a specific embodiment, such information is transmitted to the data collection server i 03 along with the unique identification code of the player client 05. Therefore, a user profile can be established and uniquely associated with the identification code of the player client 105. In a specific embodiment, if the user refuses to provide such information, the player client 105 may periodically re-query the user at predetermined time intervals. As known to those skilled in the art, the user uses a browser to access the web page 108 from the web server 107. The web page 108 is transmitted to the browser 104, and the content of the web page 108 is displayed on the output device 106. As is known to those skilled in the art, web pages 08 can include various forms of inner spring, such as graphic elements, java applets, sound effects, and so on. To include such content, the web page 108 may instruct the browser 104 to retrieve files or other data from the web server 107 or from some other source. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. For example, if the web page 108 contains an image, the source code of the web page 108 will include a Uniform Resource Locator (URL) of the file containing the image ), So that the browser 104 can expand the image from the specified source. The source code also provides information used to specify the position and size of the image within the web page 108. The browser 丨 〇 4 immediately after capturing the image ’will display a web page 108 containing the image on the output device 106. In the specific embodiment of the present invention, certain types of content are used with the player. This paper size is in accordance with Chinese National Standard (CNS) A4 specifications ⑽ X 297 public love) A7 B7 V. Description of the invention (14) Dead end 1 〇 5 is associated and passed to the player client 丨 〇5 to facilitate display. As such, the web page 108 may specify that the player client 105 be used to display a particular area 109 containing advertisements (or other content). In a specific example, this is done using HTML "&lt; embed &gt;, (or equivalent) tags, which specify the type of content and provide a pointer to the content server 1 2 where the content can be found Indicators of location. By storing user profile information and transaction data on Knowledge Base 306, the present invention allows advertisers and providers to track usage across domains, rather than traditional c〇kie The general situation is limited to specific domains. Personal profile information can be matched with transaction information, so that Knowledge Base 306 can provide detailed information about who is #taking a specific advertisement and its interaction with the advertisement, and Provide detailed user information including personal data, demographics, personality analysis, etc. Based on this detailed information and previous behavior, compare and focus on the goals of advertising content to be delivered to users. In addition, because Knowledge Base 3 〇6 contains all transaction records related to a specific advertisement, so advertising costs can be calculated based on information derived from knowledge base 3 〇0 In a specific implementation, knowledge 3 06 further stores the information used to describe the configuration of the player's dead end 105 and the user's hardware environment. Storage of this type of information allows advertisers to obtain detailed information about the hardware environment of the material, so that When needed, adapt the content to a specific environment. Now referring to FIG. 2, a flow chart including content requirements, generating and displaying transactions according to the present invention is shown. Those skilled in the art should understand that the steps in FIG. 2 are merely Demonstration steps, and other steps can be used. -17- This paper size is applicable to China National Standard (CNS) A4 (21〇X 297). _ (Please read the precautions on the back before filling this page) Ministry of Economy Printed by the Intellectual Property Bureau's Consumer Cooperatives --------- ^ --------- ^------------ * --------- --- 498258 A7 B7 V. Description of the invention (15) Operational combinations without departing from the spirit or basic characteristics of the present invention. First, the browser 104 requests a 021 webpage from the web server 107 in a traditional way. Common methods for web-based transactions (for example, Ηττρ communication protocol “GET” request). In response to the request, the web server ⑷ provides the requested webpage (eg, an HTML file) in 202 by transmitting the webpage to the browser 104. Liu Lanji received 403 webpages from 104. When the browser 104 detects the &lt; embed &gt; (or equivalent) tag which is used to specify the content to be played by the player client ι05, it will start the 205 player client 105 and transmit the recorded information. The information contained in the player client 105. For example, this information includes an identifier (or destination) used to specify the content, as explained in detail below. The &lt; embed &gt; tag provides a mechanism for plugins to display content in a browser window. When the browser detects the &lt; embed &gt; tag, it will launch the plug-in identified by the "type" in the &lt; embed &gt; tag. Then, the browser, as specified by the "sre" in the &lt; embed &gt; tag, asks the web servlet for any additional content. This may include, for example, audio files, animations, applets, and so on. In a specific embodiment of the invention, the browser 104 reads the &lt; embed &gt; tag and requests the appropriate content as specified by "src", as known to those skilled in the art. In another specific embodiment, the player client 105 obtains the target position from the &lt; embed &gt; tag, and requests the content server 102 for an answer within 207. In the process of requesting, the player user terminal 105 uses the user ID or the player ID to identify itself to facilitate personalized content. For example, if the user ID is associated with a teenager, 18- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the note on the back? Matters before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs IIIIIII .1 ^ 111111 ^^ — — — — — — — — — 1 ♦ 11111111111 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 B7_______ V. Description of Invention (16) The content server 1 02 is younger than the content provided to the user ID associated with the 35-year-old. In a specific embodiment, this is achieved by providing nofb "値 in the &lt; embed &gt; tag, which replaces the" src "tag but is meaningless to the browser, and this can be played by Server client 105 to parse. For example, the &lt; embed &gt; tag may be of the following form: &lt; embed ofb = M? 12345M type = f, video / x-onflowf, &gt; type = nvideo / x-onflown The content is applicable to the player client 1 05. The browser 1 04 cannot be parsed 〇fb = ,,? 12345n, so the browser 104 will not try to expand the content according to 〇fb 値. However, the player client 1 0 5 can resolve 〇fb into a specific u RL (such as onflow.com/playercontent/12345.ofb), so it can make suitable requirements to the content feeder 1 102. In addition, using this 〇fb 値 format can be Shortening the entire &lt; embed &gt; tag can reduce the possibility of typographical errors and reduce the amount of data transmitted between the web server 107 and the browser 104. In order for the content server 102 to Personality analysis and other user characteristics, history Various factors such as recording information, client hardware and software characteristics, etc. to personalize the content transmitted to the player client 105. In a specific embodiment, the player client 105 sends content to the content server. Identification information is embedded in a request made by 102. For example, for <embed ofb = "? 12345 ”type =” video / x-onflow ”&gt; tag, the player client 105 will use the following URL path to generate a request to the content server 102: http://www.onflow.com /00/01/12345.ofb (Please read the note on the back? Matters before filling out this page) --------- ^ -----------------. --------------- -19-

Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 -----— B7_____ V. Description of the invention (17) The subhead green `` 00/01 '' is based on the persona or population associated with the player client i 05 Statistics Ϊ D (or personality analysis ID, or some other desired subset). In a specific embodiment, each player client 105 has a demographic I 0, whenever This ID is used when making any request to the content server. In another specific embodiment, it may be changed after a certain period of time or depending on the time of day. Associated demographics I d. For example, during a particular moment when a teenager or teen intends to use a computer, the player client 105 may use the "00/01" demographic ID, while older members of the family intend to use During other moments on the computer, the player client 1 005 can use the demographic ID “〇〇 / 〇2”. In addition, the demographic ID may be associated with different user profiles, so that when a particular user launches Time When entering the computer, enable the demographics j D suitable for the user. In addition, in order to respond to user behavior and based on the analysis of information in the tracking knowledge base 306, the demographics j can be changed after a period of time. D or personas. For example, this can be achieved by performing transaction analysis and cross-referencing results with other data in order to generate and maintain meaningful demographic IDs. If necessary, transfer demographic 10 information to where appropriate Player client 105, so that when a future content request is generated, the crying client 105 can use the new ID.% The internal valley server 102 may store the demographic ID or person of each specific player client Role, or when requested by the content, the demographic 10 or persona is provided by the player client 105. Therefore, depending on the demographic id currently in use by the player client 105 -20- this paper standard applies China National Standard (CNS) A4 Specification (210 X 297 Public Love)

Printed by the Employees' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 B7___ 5. The description of the invention (18) or personas may result in different URL paths. The content server 100 resolves each URL path into a specific content file to be returned to the player client 105. For example, the following structure might be provided: • //00/01/1234.ofb resolves to //content/1234a.ofb • //00/02/1234.ofb resolves to //content/1234a.ofb • // 00 /03/1234.ofb resolves to //content/1234a.ofb • //00/04/1234.ofb resolves to //content/1234b.ofb In a specific embodiment, such as Fanyuan ’s Structure is implemented using indicators in the file system (also known as "hard linking"). This type of technology allows the content server 102 to respond to requests and provide personalized content with minimal processing or redirection time. Similar personalized content technologies may be adopted based on the hardware characteristics of the client machine (eg, special restrictions on mobile phones or P DA), personality analysis characteristics, and other factors. As the example above shows, using a multi-tiered directory structure helps implement in a multi-dimensional personalization space. Alternative techniques for personalizing content are also possible. For example, the player client 10 may provide its unique player ID to the content server 1 02, and then the content server 10 2 determines which type of content to provide based on demographic and historical green information. . Those skilled in the art should understand that there are many techniques available to perform this personalization. In a specific embodiment, the content servers 10 on the several "mirror" networks located at each location are exactly the same, so as to take into consideration the relatively close geographical location, load balance and other factors, Request content. When the player client 105 is downloaded and installed for the first time, a mirror website corresponding to the source of the original player client 105 can also be selected. -21-This paper size is applicable to China National Standard (CNS) A4 (210 X 297 public love) (Please read the note on the back? Matters before filling out this page) -------- Order ----- ----line!

^ 1 —m ϋ ϋ ϋ ϋ n I printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 258 A7 ------- 2Z ___— V. Description of the invention (19) In order to respond to the player ’s client terminal 105 In consideration of the requested content and the demographics of the user ID, the content server 丨 02 provides 208 content by transmitting a command set to the player client 105. In a specific embodiment, such instructions are in a proprietary format to facilitate interpretation and execution by the player user 105 to display content. In another embodiment, such instructions are provided in traditional file formats to facilitate traditional display. In a specific embodiment, the player client 05 compares the domain of a webpage containing the &lt; embed &gt; tag with a list of authorized domains obtained from the published content. If the domain is not in the list, the content will not play. Therefore, Play provides an additional level of authentication for the client 105 to ensure that only authorized domains can access professional content. The content server 102 also records 209 content requests. In a specific embodiment, a unique transaction ID is given for each Γ servo "(request content and associated response). The content server 102 provides a transaction id and associated information used to describe a content request made to the data collection server 103. The content server 102 also provides the transaction ID of the player client 105, so that the player client 105 can later include this ID in the data to be transmitted to the data collection server 103. This enables the data collection server to track the information received from the player client 105 in the future, which describes the behavior of the user receiving the content. The associated transaction ID can be used to match the information received later with the original "servo" green event, for tracking purposes and stored in the knowledge base 306. In addition, the only transaction ID provides enhanced security by assisting in identifying content from an approved content server 102. -22- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ------------- mwi ------ Order ------- --Line- · --------.---, ------------ (Please read the notes on the back before filling this page) 498258 A7 _______ B7______ V. Invention Explanation (20) In a specific embodiment, because each "servo" of a given content item has been given a unique transaction ID, the content server of the present invention is repeated by giving the given unique transaction ID. 2Able to detect content caching in the browser 丨 〇4 or player client 105. Content server 丨 〇 2-further can detect whether the player client 105 has completely received or displayed a given content item, the way is to confirm whether the transaction ID has been returned to the content server 102. In an alternative embodiment, content "broadcasting" is very convenient, in which the content server 102 transmits a given content item to a large number of player clients 105. If desired, the same transaction Io can be used to identify a single broadcast to a large number of clients 105. Player user terminal 105 — After receiving 210 content, output 211 content immediately. In a specific embodiment, the player client 105 is a real-time reproduction engine, which can detect its focus state (that is, whether it is the topmost window), and can further detect whether any part of its window is It is obscured, outside the screen, scrolled out of view, or covered by other windows. In the specific embodiment of _: 1: Bei, when the content area can be actually seen on the screen, the player client 105 will provide the active content and animation, and when the content area is not displayed, scrolling outside the viewing range When it is partially or completely obscured, the player client 105 will not provide active content. The player client 105 can further detect and record user interactions, including a single mouse click, mouse movement, scrolling, text input, and so on. The content author can specify what type of user interaction and / or event is the type of interest; in response to such instructions, the player client 1 0 5 detects and transmits about -23- This paper size applies to China Standard (CNS) A4 Specification (210 X 297 mm1 &quot; (Please read the notes on the back before filling this page) Printed by IIIIIII, Consumer Cooperatives of the Intellectual Property Bureau, Ministry of Economic Affairs, {^ 111111 · II — — — — — — L · — — | 会 |||||||||||| Snow 498258 A7 --- -B7 _ V. Description of the invention (21) Specify interactive information. Player client 1 〇5 record 2 1 2 Information about its focus status and user interaction. After displaying the content, the player client 丨 05 transmits 2 1 3 information describing the transaction, such as: • Which player is playing the content (by the serial number Identification); • when the content is played (native time); • how long it takes to display the content on the screen (excluding the time taken to scroll off the screen, not in the active window, or behind another window, etc.); '• What happened to the content User interaction events; and • any other interactions and / or events designated by the author of the inner valley. Such information is transmitted to the data collection server and stored in the knowledge base 3 06. In a specific implementation For example, when a user closes a webpage containing content, transmission 2 1 3 will occur. In another specific embodiment, when the user closes the browser 1 0 4, transmission 2 丨 3 will occur to facilitate aggregation Many Forex information and transmit such information. If there is a sudden disconnection or other "malicious" shutdown, or in any other case where the player client does not have the opportunity to transmit information at the appropriate time, the data will be stored In this machine, the transmission is performed when the browser is started next time, or the next time the player client terminal 105 requests content to the content server, and the transmission is performed. In an alternative specific embodiment, Other times transmit information to the data collection feeder 103, such as periodic time intervals during the browser operation phase. Any desired format will be used and will be used to describe user interactions Actions and Behavior -24- This paper size applies to the Chinese National Standard (CNS) A4 specification (21 × 297 mm) (Please read the precautions on the back before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

-nn ai ·· a ^ i ϋ n II in ta— 1 · ϋ II tmm It t ϋ ϋ ϋ IL · ϋ. ^ 1 I ί I ϋ II ϋ ί i II 498258 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Α7 Β7 5. The information of invention description (22) is transmitted to the data collection server 1 03. In a specific embodiment, the 'beixun' is aggregated (for example, averaged) in a statistical manner and transmitted into a string to facilitate transmission to the data collection server 103. If desired, the local time of the transfer can also be included. In a specific embodiment, the information is part of the gET instruction 'so it enables transmission through the firewall and can take the following form: GET / 〇nflow? 01.01.0028 = l-12345 = 0.12345 = [30 / Sep / 1999: 08: 23: 35-0700] = CASE—UNIT ROTATION—ANGLE_ml80.html = 4.96 = 0 HTTP / 1.0 If desired, the transmission can be encrypted to prevent interception or forgery. After receiving the information describing the transaction, the data collection server 103 considers the transaction completed. The advertiser is then billed based on the user profile, the length of time the ad was viewed, what type of interaction the ad has had, and so on. Content In a specific embodiment, the content is provided in an archive with a specific extension (such as, 〇fb ,, etc.). A content file contains all the information needed to play a particular piece of content, including, for example, sound effects, movies, animations, and interactions. In a specific embodiment, the content file also includes a writing user interface, as described below. Compression of content files using compression methods can improve download times. The content was developed using a scripting language or writing environment, as explained in more detail below. Script language or nesting environment develops content files "perceptually" so that authors do not need to know the implementation details. Additional details on the programming environment or the operation of the script language are provided below. When transmitting to the player with -25- ^ paper size applies the Zhongguanjia Standard (CNS) A4 specification ⑵Q χ 297 public love) '--------- (Please read the note on the back? Matters before filling out this page )

-I I I I ^ · I I ------ I --- I I I l · I-* 1 I I ---------

When the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the client 105, the internal representative Γ was developed to use the nodes and nodes in a machine-understandable format. In the specific embodiment, this internal representative exposes users. End of the information flow chart form. Play the content and play with it ^ Investigate the data flow chart to generate and display the drawing instruction when the drawing instruction is encountered in the read mud map. Replace it with the machine ΓΙ ', which is compiled by the compiler in the player client 105 (transformation = machine: code): the material flow chart department m, which will compile the process according to requirements. Run the compilation. Example 2: Recompilation to improve performance will improve the performance of the code, and will affect the impact of the recompilation. This yields operational efficiency. For example, in the present invention, such optimization is performed in a manner of generating two Span Engines in two efficient ways. In a specific embodiment, the edited part of the flowchart of the stored data is used. On behalf of the 'player client 1 () 5 can reuse the previously compiled code without recompilation. Verification The present invention also provides a system for confirming the integrity of feeding content. In a specific embodiment , The player client 105 performs a verification check of each item of content first, and then the content will be played after the check. If the content is checked, it will not be played, which prevents illegal content modification (and transmission errors) in this way. One of the techniques to verify the content is to derive the number from the content received from the content server 102. If the number does not meet the predetermined -26-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ) —------ ^ --------- ^ —AWI (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 V. Description of Invention 24) Parameter or 値 'the verification check has failed and the content will not be displayed. Information describing the failure of the verification check may be transmitted to the data collection server 103 〇 may provide an additional level of verification for writing. Although it has been written An article in the inner valley, but a special user (author) or user list (multiple authors) may open the content for modification. In order to determine whether a specific player client 105 has been authorized to modify a specific content item, "Player Lock" will be provided in the form of a verification check or list of authorized player clients 105. Only authorized users have writeable content files and appropriate author rights to modify content, and only authorized users have redistributable distribution rights (however, authors and publishers may have two The same person in different roles). A specific embodiment of the present invention provides a mechanism for preventing unauthorized use of the &lt; embed &gt; tag by an unknown network domain. When publishing content, the 〇fb file will include a list of authorized domains. When the player client 105 obtains the content from the content server 102, it will obtain a list of authorized domains and decide whether the domain containing the web page with the <embed> tag is in the list of authorized domains. Servo content will only be displayed if the network has been authorized; otherwise the player client 105 will not play the content. In one specific embodiment, if an unauthorized domain name is detected, a warning message will be displayed; in another specific embodiment, the player client terminal 5 can shut down in such cases. Characters In a specific embodiment, the system of the present invention can identify a specific client 27- (Please read the phonetic on the back? Matters before filling out this page)

AW Order --------- Line 1 &quot; ------- ΓΙΙ ------------- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258 A7 B7_ V. Description of the Invention (25) Each of the multiple users of the machine I. Any number of people can be identified and associated with the client machine, enabling the content server to provide the appropriate content to the people currently in the process. In this way, you increase the likelihood that direct users will be interested in your content and thereby increase your advertising goals. In a specific embodiment, the system of the present invention can identify individuals at different times, for example, the role assigned to a user who logs in in the morning is different from the role of a user who logs in using the same machine at night. The player client 105 notices that users in the morning tend to access certain types of websites related to business, while users in the evening tend to access websites related to entertainment. This means that at least two different users should be identified and given distinguishable roles. This may use other methods to identify personas. For example, a profile that is currently active can identify a particular user of the computer, or a more sophisticated identification model can be used. For each identified persona, an cluster of demographics, personality analysis, or any other subset or category can be identified based on the associated user behavior and interests. The player client 105 determines this information by observing the type of website the user visits. Then, when the player client 105 makes a content request to the content server 102, the player client 105 can provide cluster information. The content server 102 selects appropriate content based on the specified cluster. In this method, since each user is likely to see the advertisements that interest him, the goal of improving ad lock-in can be achieved. Additional personalization and customization In a specific embodiment, the present invention uses designated client-side machines and equipment. The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 (please read the note 3 on the back before filling out this page) ) Fee ------- Order --------- Line ------- L—— · -------- • 28-498258 A7 B7 V. Description of the invention ( 26) types of additional indicators. For example, the indicators identify whether the client machine is a computer, mobile phone, wireless PDA, or other type of device. Therefore, Uchiya server 102 can provide content suitable for a specific type of machine, Consider its original characteristics and limitations. For example, content displayed on devices such as mobile phones or wireless PDAs (Personal Digital Assistants) may use small screens and limited-resolution formats that are particularly suitable for such devices. Alternative implementations In the example, the knowledge base 3 06 and / or the data collection server 103 obtains and collects data describing the specific software and hardware characteristics of the browser 104 and the player client 05, so as to facilitate the selection of suitable applications. Content from the computer environment Device client 105. Identification items In order to provide personalized content, and in order to track users and transactions, the system of the present invention uses a number of different identification items or "IDs." The following describes an implementation of a specific embodiment of the present invention. Group identifiers and their relevance. Those skilled in the art should understand that there can be many other types and formats of identifiers; therefore, the description below should not be considered as limiting the scope of the invention claimed herein. User ID (UID) -A unique 丨 tens of digits used to identify each user of the system. Planner ID (OID)-The uid used to identify the project planner. When a new project is opened, the project number (PRN) will be combined. Used to form a unique project identification item (PRJ). Administrator ID (MID)-The uid used to identify the project manager. Author ID (AID)-The u ID used to identify the project author. -29- This paper standard applies China National Standard (CNS) A4 Specification (210 X 297 mm) (Please read the note on the back? Matters before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -11 --- 1 ν _ I 1 1 I _1 ϋ mmmK I line 丨 * i ----——.----------- 498258 A7

V. Description of the Invention (27) Project Number (PRN)-A unique (by 0ID) 8-digit continuous decimal number used to identify a designated planner (OID) project. When a new project is opened, it is used in combination with the planner (OID) to form a unique project identifier (PRJ). ○ Project ID (PRJ)-a unique 20-digit decimal number used to identify the project. When a new project is opened for the first time, a project (PRJ) is created by combining the planner (0ID) and the project number (PRN). Issuer ID (PID)-u ID used to identify the issuer of the project. p ID is a combination issue set number (PBN) —used to facilitate the unique identification of the issue set (PUB). 0 issue set number (PBN) —a unique (by P ID) 8-digit number that is used to distinguish the issue set of a specified PID project. Consecutive decimal numbers. p b N is a combination of p I d and is used to provide a publication ID (pub) that uniquely identifies the publication. Issue Set ID (PUB)-A unique 20-digit consecutive decimal number used to identify the designated issue set "S" that can include any number of articles. The p u b system is used in combination with PR J to facilitate the unique identification of an article (ART). Article ID (ART)-A unique 40-digit decimal number used to identify a specific issue instance of a project. When a project is released, ART is created by combining p RJ and PUB. Demographic ID (DID)-A unique 6-digit decimal number used to identify a specified group based on demographics, personality analysis, or other factors or characteristics. The first two digits are reserved; the third and fourth digits identify the group (or cluster); and the second and fourth digits identify the subgroup (or designated group). D I d is used to request and transmit locked releases. -30- This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) --------- Order ----- ---- Line 丨 · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs ϋ n I ϋ Λι ϋ ϋ-498258 A7 B7 V. Description of the invention (28) Player ID or serial number (SN)-used to identify the player user The end is the unique 20-digit tens. SN is used to track direct user interactions within the system of the present invention. Privilege (RIT)-A unique 3-digit binary number used to identify project privileges owned by the UID. RIT includes 00-readers, 001-administrators, 100-writers and 100-issuers. Role Number (RN)-An i-digit decimal number used to identify the project permission set owned by the UID. The UID and RN are calculated by adding all R IDs of u ID. For example, a UI d with administrator and author roles at the beginning has an RN of 000 + 001 + 010 = 3 (decimal). For the UID that is also the issuer, then the RN is 00 + 0 + 0 + 10 + 10 = 7 (decimal). The UID of rjt = 〇 is the viewer and can only view the project. Role ID (RID)-A unique 13-digit decimal number used to define UID permissions. RID is a combination of UID and RIT of UID. For example, a 'project may have one administrator, two authors, one publisher, and one author who is also a publisher. In addition, the reader role applies to everyone. UI D can be specified continuously. The RIT of each UI D is appended to the UI D to form the RID, as shown in the following table: UID RIT RID Administrator 0000000002 001 = 1 (Decimal) 00000000021 Author 0000000003 010 = 2 (Decimal) 00000000032 Author 0000000004 010 = 2 (Decimal) 00000000042 -31-This paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) System H. 1 n II. ^ 1. ^ 1 II nt I 1- n I Issuer 0000000005 100 = 4 (decimal) 00000000054 Author & 0000000006 110 = 6 (decimal) 00000000056 Issuer read 0000000000 000 = 0 (decimal) 00000000000 (anyone) Server ID (SID)-used to identify The unique 8-digit hexadecimal number of the content server. In a specific embodiment, this ID is the same as the public IPv4 address of the content server. Transaction Number (TN)-A unique number generated when the content is reached. Transaction ID (TID)-A unique instance identifier that combines SID and TN to uniquely identify a given article of service. File name and path name In a specific embodiment, the project is stored in a file with the PRJ.ofb project file name, where PRJ is the project ID (20 tens to tens). When released, the project becomes an article. Then, the distribution set ID (PUB) is used to determine the file name in advance, and PUB is inserted into the binary content file (extension.ofb) to facilitate tracking of the data. Therefore, the article building case name is in the form of "eight feet! \ 〇 讣", where ART is article ID = issue set ID (PUB) &amp; project ID (PRJ) (40 tens of decimal places). A release set can contain several different articles. The PUB part of ART is exactly the same for each release, but the PRJ is different. The publisher's URI uses only PUB. In this method, the player can request personalized content by obtaining -32- based on the supplied demographic ID. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (please Read the notes on the back before filling this page) —— ϋ · ϋ mmmt aδ, ν I 1 ϋ mmmtt Βϋ a ^ i I emtm I line — · ------- l · ————: --- --------- 498258 A7 ----------- B7______ V. Description of Invention (30) Different articles with the same URI were obtained. Each combination of DID and puB generates a path to hard link to a specific file containing the article. This is useful for multi-target campaigns where advertising messages may be appropriate for a particular group. For example, there are two articles in the same subscription set, and each article has an associated file, such as ART1 and ART2, DID2 / PUB1 and DID6 / PUB1 can be linked to ART1, and DID0 / PUB1, DID1 / PUB1, DID3 / PUB1, Both DID4 / PUB 1 and DID5 / PUB1 can be connected to ART2. In this method, PUB1 is required to return different documents based on the DID associated with the user. In a specific embodiment, similar techniques are used to provide content suitable for a given type of client machine. Specify an additional identifier for the specified device type ’and establish an appropriate hard link to serve content suitable for the specified device type. For example, DID1 / EQP1 / PUB1 can be connected to ART2, and DID1 / EQP2 / PUB1 can be connected to ART3, where EQPx specifies the device type of the client machine. Therefore, a client machine (such as a mobile phone) with fairly limited output and / or hardware capabilities is marked as EQP2, and the version of the content it receives is greater than the version of the content received by a client machine such as a desktop computer (ART3 ) Subject to more restrictions. In a specific embodiment, specific restrictions are determined in advance for each possible client machine in order to produce suitable content for use by each such type of machine. In a specific embodiment, the appropriate DID and device identification are stored by the player client 105 and provided to the content server 102 as part of the request. PUB1 is a URI used by publishers to identify a specific release set. Therefore, the demographic (or personality analysis, or other subset) link required by the player client 105 control does not need to change the URI, and does not require -33-This paper standard applies the Chinese National Standard (CNS) A4 size (210 X 297 mm) (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ------ ϋ n ϋ ^ OJ .1 n ϋ n 1 · ϋ Line 1 · ——————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————----------------------------------------------------------------------------------------------) 7 Conditional operation time (〇verhead) of the server 02 to process the request. In fact, this technology removes the burden of making demographic decisions from the content server 102 and distributes it to all player clients 105 and servers. For non-target activities, all DIDX / EQPX / PUB1 paths will be linked to a single article, such as ART1, of which the eight-foot Ding usually only corresponds to the articles in this release set. All links point to the same article. Therefore, no matter which demographic or device type player client 105 is specified, the same article will be returned. The techniques described above allow the player client to always request content in the same way, regardless of whether the content is targeted or not. A difference is generated by controlling the link on the content server 102. In this way, the decision-making operation time of the player user ^ 105 can be shortened. In a specific embodiment, the player client 105 is hard-coded to require demographics 0 and device type 0 under preset conditions. If no other demographics and device types are specified, the player client 105 will request demographics 0 and device type 0 content. In the description above, targeting has been described in terms of demographics and equipment types. Those skilled in the art will understand that other subsets or clusters (e.g., personality analysis or other subsets) can be used without departing from the spirit or essential characteristics of the present invention. System Resources Referring now to FIG. 3, a block diagram of a set of resources used to implement the present invention is shown. In a specific embodiment, the system resources are divided into three layers: -34 · (Please read the notes on the back before filling this page) -1 --- III 1 Order-! — — — — — — — -----——.------------ 498258 A7 ________B7 _ V. Description of the invention (32) Central resource 301, host and ISP resources 302 and direct user resources 303. The central resource 3 is generally within the control of the entity providing the services of the present invention, or within the scope of the entity's agent. 3 〇1 includes (for example): object storage 3 〇 4 to store and provide authoring objects; authoring server 1 0 1 to provide services for content authors, and the distribution of content to the content server 1 0 2; content server 丨 〇2, used to receive and respond to content requests; plug-in server 305, used to provide the files needed to install the player client 105; data collection server 103, used to collect Transaction and user data for tracking purposes; and Knowledge Base 306 for storing collected tracking data. The host and ISP resources 302 are generally not under the direct control of the entity providing the service of the present invention. The host and ISP resources 300 include (for example): a web server 107 for serving web pages and content in a traditional manner; and a stub server 3 07 for serving the player client 105 . Direct user resources 303 include resources under direct user control, such as the browser 104 running on the user's workstation. The included player Client 105 is a plug-in for Browser 104. Now refer to FIG. 4, which shows an example of a writing operation with the architecture of FIG. 3 as a background. In a specific embodiment, the content creation environment that cooperates with the present invention is accessed through the player client 105, as described in detail below, which illustrates that the player client 丨 〇5 directly communicates with the writing server i 〇1 Interact with the object store to arrange the content to be played on the player client. The content is maintained in the object storage 3 04, but may be copied to the workstation of the direct user to facilitate faster access, such as for -35- This paper standard applies Chinese National Standard (CNS) A4 regulations _ ( 21〇χ 297 public love) (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ------- Order --------- Line- · ------------.___________

Inch 70 厶 JO Inch 70 厶 JO 5 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs and

3. Description of invention (33) Developers with large environments or constrained hardware. Please refer to FIG. 5 for an example of a publishing operation in which ^; ㈤u ^ &gt; and 乂 Figure 3 are not structured as background. In one example, the body spine, /, example, the publisher interacted with the system by browsing and crying 104. Issuer Kurojima see Li —, build a release set, arrange articles in the release set, and set target lock options for the article. When publishing ... "Load" (move) the article to the content feeder 102, and set the appropriate environment based on the pop-up details of the release set. The article is confirmed and the URI 'internal &quot; tag is transmitted to the publisher for inclusion in the web page hosted by the person (ie, the web page provided by the web server 107). / Please refer to FIG. 6, which shows an example of content playback operation with the architecture of FIG. 3 as the background. The block diagram of FIG. 6 shows the mechanism used to implement the process diagram illustrated in FIG. If the browser 丨 〇4 detects the 204 &lt; embed &gt; tag and determines that the player client 105 has not been installed, the browser 104 contacts the stub server 3 07, which is provided by the stub server 3 07 Whether the direct user wants to download the option of the player client 105. After transmitting the stub of the player client 105 to the browser 104, the plug-in server 3 05 is then contacted in order to continuously show the player client 105 with a unique player serial number. Then, the plug-in server 2005 transmits the remaining player client 105 'and installs it in the browser 104. Once the player client 105 is available, the content server 102 then provides the content to be output by the player client 105. If appropriate, verify the domain that generated the content request against the stored domain list. As mentioned above, each content "servo" is continuously screened by a unique TID to facilitate tracking purposes. The player client terminal 105 reproduces the content and displays the output. -36- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). 5. Description of the invention (34) = First two vertical user behaviors. Such as client counts and viewable time. Content (for example, when the user closes the browser), the player uses the machine to store the tracking data (for fault tolerance). The data packet is sent to the data server. , Then broadcast = 5 try to retransmit at a later time, such as when the player client 105 is restarted. In a specific embodiment, both port 80 and HTTP are used for data communication to transfer data from any system with access to the Internet. Referring now to FIG. 7, an example of a data transfer operation with the architecture of FIG. 3 as a background is shown. The knowledge base 3 06 executes a data loading program (not shown) to retrieve data of the feeder and player from an appropriate feeder (content feeder 102 or data server 103). The manned program first processes the data, checks its reference integrity, and then moves the data to the warehouse 306. In a specific embodiment, the 'data is stored in three data tables: the "data table (used to store the completed transactions that are appropriate for the alpha billing to the advertiser), and the server's uncompleted transaction data table (used to Store outstanding transactions on the server side) and player outstanding transactions data table (used to store outstanding transactions on the player client). Player Client Client of the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperative Printer This invention helps to display exquisite content without downloading a large amount of data to the client browser. This is achieved by performing many content generation processes on the client side, not on the server side. The provided player terminal 105 is used to perform this function. Should be in a specific embodiment, the player client 105 is in the browser 37- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 498258 V. Description of the invention (35) A web-based application running in the range of program 04. Player User 1 105 can be provided as a browser add-on function (Add_In) or plug-in, or may be included as a component of browser 104, or even as a stand-alone software application. The player client 105 can operate in any number of hardware environments, including traditional computers connected to the Internet, mobile phones, PDAs, and more. As a browser plug-in, the player client 105 will be launched when the browser 104 reaches the appropriate MIME type, as known to those skilled in the art. You can also use a specific extension (for example, 〇fb.) To trigger the browser 104 to launch the player client 丨 05. When such content is encountered and the player client 105 is launched, the browser 104 sends the 岱 file to the player client 105 responsible for playing the content. In a specific embodiment, the player client 105 can be downloaded for free from a web site. In another specific embodiment , Respectively or as part of the browser application 104 to distribute "stub". A stub is a small application that is launched when the browser is executed. When the stub is launched, it will contact the stub server 3 0 7 or Some other server, which provides the latest version of the player client 105, in order to respond to the request from 81 讣. Printed in a specific embodiment, the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy When downloading the player client 105 to the client machine and installing it in the browser 104, a serial number is assigned to each instance of the player client 105. This unique serial number (known player 1D) Identify specific broadcasts User terminal 105, and is used to track direct user interaction in the system of the present invention. In a specific embodiment, the serial number is a 20-digit tens decimal number. In a specific embodiment, the stub identification Player client for download -38- This paper size is applicable to China National Standard (CNS) A4 (21 × 297 mm) 498258 Printed by A7, Consumer Cooperative of Intellectual Property Bureau, Ministry of Economic Affairs --------______ 5. Description of the invention (36) One of the mirror networks of 105 (for example, based on geographical factors). After installing the downloaded player client 105, you can keep track of which mirror website Is its source. Then, when content is requested, the selected mirror website can be used to assist in selecting the content source. The player client 105 can achieve high-performance graphics, sound effects and interaction, far exceeding the capabilities of traditional web browsers. Players The client terminal 05 executes the instruction file received from the content server 102 in order to generate content. The data flow architecture is in a specific embodiment, in order to provide functions for generating high-quality content and interaction, Does not require a large number of downloads or extreme bandwidth. The object-oriented data flow architecture is used to implement the player client 105 to help ensure the flexibility and extensibility of the write function and content display function. The data flow architecture for implementing the present invention It helps to improve the modularization of the software construction and operation of the present invention. In the data flow architecture, by transmitting data (including images, sound effects, animations, etc.) through special machines designed to produce the desired results Data conversion, processing, and display. Machines are implemented as software built from components called nodes. These nodes are interconnected with special topologies to perform the desired functions. Interconnection and modularization can make the player client 105 and associated software systems of the present invention more flexible to implement, because it is easier to construct a machine to produce any desired result. = As known to those skilled in the art, the data flow chart can depict the configuration of a particular machine, including nodes, their connections, and the overall topology of the machine. In a specific embodiment, the data flow chart of the present invention is essentially -39-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm)

------- 1 ---------------- ^ ---- 1 ----------- (Please read the note on the back first? Matters (Fill in this page again) 498258 A7 B7 V. Description of the invention (37 Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the I-cycle type, so the wiring of the connection must end at the node, and any outward connection (ie , Leaf nodes). Ensuring that the data flow is non-cyclical can avoid the possibility of an infinite loop during execution. Now refer to Figure 18, which shows an example of a simple content element implemented using a data flow. The data flow chart 1800 includes four nodes, the combination of which can display a ball with a π jump. The bounce node 1081 specifies the movement related to the bounce. The ball 1802 specifies the appearance of the ball, including, for example, color, size, structure, and so on. The number 1803 contains numbers used as parameters of the pop-up effect, such as the speed of pop-up. The frame buffer 1804 is an output channel used to display the content. When writing, a slider (slider c〇ntr〇1, not shown) is available To replace the number 1803 in order to adjust the parameters provided to the popup 1801. When the content is released At that time, the user can specify to remove the sliding axis and replace it with the constant 値. Or, if you want to retain the sliding axis in the inner valley, the direct user can control the speed of the ball (or any other parameter). The author specifies the constant 値 to replace Node (such as a sliding axis), or the part to be deleted when specifying the content. If the author is using a writing environment (as described above), certain controls (such as writing Slider). The author can change this preset if desired. The implementation of the data flow chart execution is shown below. The execution starts with a display or output node (such as frame buffer 1804) and follows each connection in order. Recursive processing through the data flow chart. During the travel through the data flow chart, the data structure labeled "CurrentState" collects information collected from each visited node. This type of information includes, for example, location, direction, Compositing mode, contrast, etc. When you finally reach the leaf node (such as the ball 1802 or -40- (Please read the precautions on the back before (Write this page) if -------------- l · ---: ----------- This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm)

When the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints the warning code 1803), the Currentstate is completed. During the Love® Travel Data Flowchart, the system continuously tracks node references called "content nodes". Initially, the content node is a display section, but it may change during the travel of the map. Alas, the content node is a temporary back-to-lake reference during execution and will not be identified in the data flow topology. Leaf nodes send messages to content nodes in order to output their images or sounds to content nodes. The content node uses all the information collected in the CurrentState in order to perform the drawing operation of the output content. Tongbei Object and Polymorphism In one specific embodiment, an object-oriented method is used to implement the resource flow architecture of the present invention. Nodes correspond to objects, and the connections between nodes are represented by the object references held by the nodes. As is known to those skilled in object-oriented implementation, the data flow passes from each parent node to the child node by sending messages to the child objects. Theft in the present invention is achieved by allowing a node to connect to any other node, with great flexibility. Because of &amp; all nodes can receive any message sent by any possible parent node. Implement such polymorphism between nodes, and ensure that the system as a whole is composed of nodes belonging to a single $, which can ensure that all nodes have a common language and can be used; -Application programming interface (A · — Programming interface; Αρι) to implement, and can further ensure that any node can be connected to any other node without causing errors or failures. This mechanism is called a homogeneous object system. • 41-

This paper size is applicable to China National Standard (CNS) A4 (21〇 X 297mm II) A7

V. Description of the invention (39) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, Wang Youxi, that is, points can be connected to each other multiple times, without the reason of the complexity of the data flow chart. The sub-portion of the data flow chart can be regarded as a "super node" or "branch group". Its function is similar to that of a general node, but it is implemented as a sub-graph of a node. Super nodes can be used at any position in the data flow diagram to replace general nodes. By the way, the homogeneous object system used in the present invention may include both private and user interface elements. Therefore, such components can be included for authoring purposes and replaced with the constant 値 (or completed by Wang Wang) when the content is distributed. Homogeneity guarantees that such graphics topologies are automatically converted. / In addition, the data flow architecture of the present invention allows for any level of abstraction. Flat authors can create content that is a writing tool itself. This can be extended to any desired degree or level. Therefore, authors are authored to create exquisite content in a smooth and efficient way. The structure described above includes the homogeneity of the data flow diagram, so it helps make the writing of interactive content and the playback of distributed content in the system essentially the same operation. If desired, the selected nodes can be replaced and replaced. In a specific embodiment, the data flow model of the present invention allows information to flow in all connection directions in the data flow diagram. Finally, the data flow model described above helps to build a component-based authoring system, where a particular piece of content can use a large number of content elements. These components are available on the object store 304, so they can be used by authors when they need them, but they can be updated and enhanced if desired, and new components can be added. -42- This New Zealand standard applies to China National Standard (CNS) A4 specifications (210 X 297 public love) --------- (Please read the precautions on the back before filling this page)

Where appropriate, each content element or component contains its own user interface &apos; which may be deleted when the content is distributed. With the homogeneity of the data flow chart 'it is easy to implement this modularization method and it is easy to delete the components or components in the distribution valley. The data flow chart of the present invention is implemented in a homogeneous method, so it provides a main new type of mechanism and structure that can be used to build and display interactive content. Those skilled in the art should understand that other specific embodiments and the construction of software design and construction tools can implement such techniques. Node types and attributes Null nodes provided can receive all messages, but only this function. According to the polymorphism of the present invention, Null nodes can be placed at any position in the data flow chart without causing system failure or error. This is better than the traditional mechanism. In the traditional mechanism, the null (111111) object reference is composed of an index set to zero, so if you use the null object reference, it usually leads to program errors. In a specific embodiment of the present invention,

Null nodes do not cause program errors, and have almost no effect when encountered. 0 Other types of nodes can be used according to the special needs of the application. In a specific embodiment, examples of nodes that can be used include: • Control point: Lang point control set. Examples include: Document, Layer Manager (for layering), and PartideSystem (for generating and controlling particles). • Image node: Manage image memory. Examples include: -43- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

------ --Order --------- Line L Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

I A7 ----------— B7____ 5. Description of the Invention (41) RGBACache (for saving color pixels), MaskCache (for security (please read the note on the back? Matters before filling out this page) An 8-bit number of pixels) and coor (jCache (used to save two-dimensional vector pixels)) • Effect node: change the way to display images or play sounds. Examples include: Contrast (used to change the color of pixels drawn and Brightness), Volume (for changing volume), Warper (for performing distortion operations), Masker (for performing mask operations), and Biur (for blurring the base image). • Math node: Examples include: Scalar (quantity) ), Vector and Color; addition, subtraction, multiplication and division. • Program image builder node: Generate image components. Examples include: Gradientlmage (used to fill rectangular array pixels with animated colors), RadialBlend (to create a ring from a single column of pixels), SweepBlend (to create a light from a single column of pixels), path (to translate PostScript paths that do not accept anonymous) and Text (to allow glyph wheels to be rotated (Translated into a path containing text). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs • Animated Lang dots: Generate animated components. Examples include: Interval (used to establish a linear path from two points), Bezier (used from four points) Create a spline path), Sequence (to allow multiple animations to be played in a row in succession), Rotation (to attach a full 3D rotation to the current transformation matrix), AxisScale (to attach a 3D scale to the current transformation matrix), Affine ( Used to translate objects with a transformation matrix) and Perspective Scale (used to set the scale factor of the system through graphics). • Interactive node: User interface components or controls in interactive content. -44- This paper scale applies to China Standard (CNS) A4 specification (210 X 297 mm) I. ^ 8258 V. Description of invention (42) Examples of printing by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy include: Buttons, Drag and Drop, Slide Axis (Slider) and Dial (Dial). • Sound node: implement the sound function. Examples include: SoundCache and SoundControl program sounds. People should understand that there are many nodes and node types. The invention also provides belonging in the form of named nodes. Therefore, a node uses a connection set viewed by a specific node as an attribute to facilitate its intended function. For example, The Masker node uses the mask and image provided by the node connection, and in this way is used as the attribute of the Masker node. In a specific embodiment, each node has a set of attributes it supports. If you try to connect a node via an unsupported attribute, no connection will be made. Examples of attributes include: pure pixel data; pixel data sources (other nodes); color components; animations; animation controls: time controls: selectors; and path descriptors. Those skilled in the art should understand that there are many other attributes. Scripting language In a specific embodiment, the scripting language is used to specify the data stream. -45- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back first (Fill in this page again) φ-in 1 I mMMm ammK 1 n 1 ϋ 1 ϋ ϋ ΒΒ1 I line 1 · ------- l · — — —------------ 5. Invention Description (43) Process chart. In another specific implementation, the cooking environment is used to create the "inner system", and the mountain is connected to point to represent the inward. In another example, according to the internship, , Ά m ^ 〇 complexity, professional level of the author, and other reasons: 'May use script language or nesting environment. In general' In the present invention, the data flow chart is a substitute table for script: 丄 and Both forms of representation have a one-to-one correspondence. Therefore,% and verbs can be spoken without losing functionality or information. For example, if you use a scripting language, you can use the following syntax to specify nodes and attributes <NodeName &lt;! Attributes go here / NodeName> CNodeName starts with a block that describes a new node, NodeName, attribute. End construction / &gt; ^ «1〇 indicates the result of the block. In XML (Extensible Markup Language) ), Nodes may be defined in other nodes; any item in the NodeName node definition is affected by any surrounding nodes. Node definitions created using scripting language are used to define data flow charts. Each has The defined nodes all correspond to the graph nodes, and the node attributes follow the connections in the data flow chart. Generally, when a node is established (ie, defined), it uses the syntax shown above to refer to all its connections. Or attribute 0. Those skilled in the art should understand that 'hierarchical * language method as described above can only build a tree structure', not a generalized acyclic graph. Because -46-This paper scale applies Chinese national standards (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) Engine installation ---- I I--Order --------- Line · Ministry of Economy Printed by the Consumer Cooperative of the Property Bureau, printed by the Ministry of Economic Affairs, printed by the Consumer Cooperative of the Smart Property Bureau, 498258 A7 B7_ 5. Description of the Invention (44) Therefore, in order to extend the topology of the figure, the present invention provides the function of naming objects to allow acyclic Configuration configuration. Generally speaking, although the tree-like result can only branch outwards, the acyclic graph can also reconnect itself (without looping back to itself). The function of naming objects allows the system of the present invention to Any number of Multiple references to named objects are provided in the position of the tree, so that the tree structure connects multiple references to any specific node, and thus becomes a graph that you want. An example of a node with attributes in the context of a scripting language is shown below: &lt; NewNode

NumberAttribute = 1.2 VectorAttribute = (1,2,3)

ColorAttribute = [· 3, .4, · 5,1]

SelectorAttribute = SelectThis ChildAttribute = &lt; AnotherNode

ChildsAttribute = Whatever / AnotherNode &gt; / NewNode &gt; In the syntax of the example above, an equal sign is used to specify the attributes of a node. In a specific embodiment, the node name and the attribute name are different, so that the node and the attribute are mutually zoned by the syntax and the name itself. For clarity, the structure of the instruction code follows the topology of the corresponding data flow diagram. If desired, nodes of many layers can be nested. The names that can be assigned to the data flow chart components are as follows: &lt; OurNode -47 · This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm) (Please read the precautions on the back before filling this page )

-n ϋ _ | «_1 H _ϋ Yi-kou, I« 1 ϋ ι_1 ϋι ί _m -ϋ I n I ϋ ϋ ^ 1 ϋ 1 1 I n ϋ I n ϋ · &gt; 1 ϋ ί I. ^ 1 I 498258 A7 B7 fred fred Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (45) ID = fred / OurNode〉 &lt; TheirNode Attributel Attribute2 / TheirNode〉 The ID attribute causes the username fre (j and the specified 〇urN 〇de instance association. The TheirNode has two attributes using fred. When using fred, OurNode references the entire subnet tree. By using references instead of separate copying, memory space can be saved. The script is converted from ASCII to Binary cases with different extensions (such as "· 〇fb"). The player client terminal 105 reads the .fb file and constructs a data flow chart based on the script. The data flow chart is generated as Content virtual machine operation 'includes visual components, sound and interaction.

Span Engine In order to improve the efficiency and performance of the operation of generating and displaying graphics, the present invention uses a special type of subroutine (called Span Engine) to perform graphics operations and sound operations. Each Span Engine applies the specified operation to consecutive pixel columns or sound samples. By implementing Span Engine in the generated machine code, the present invention can greatly improve the performance of graphics reproduction on the player client. In addition, all generated machine code can be restricted to the Span Engine, which avoids maintenance and compatibility issues associated with widely used pre-written composition languages. in order to! Tongnan &gt; Debt Rate ’provides professional external engine for different situations. Example-48-The standard of this paper is suitable for financial and family standards χ tearing the public 璧) -------- 1 ----------------- „— ^ ---- --------- (Please read the notes on the back before filling out this page) 498258 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (46) If 'a Span Engine may be provided to Move the sprite, and provide another Span Engine to move and dissolve the sprite. Although this kind of specialization will generate a large number of Span Engines, individual Span Engines have extremely fast performance. In a specific embodiment, in order to reduce The size of the player client 丨 〇5 can be set up as needed by the Span Engine, instead of being provided in a pre-compiled form in the player client 105. The player client 105 contains a compiler to detect when it is needed The new Span Engine &amp; builds (compiles) the Span Engine for the upcoming situation. Because the Span Engine is very small, it can be compiled very quickly. If necessary, the player client 1 0 5 can perform this operation during the animation Therefore, the present invention provides a Technology to compile native machine code according to requirements and optimization. Generally speaking, only a small amount of Span Engine is needed at any given time, so the player client 105 can reproduce the content without developing into Too large size. After moving the data map back and forth and collecting the information in the CurrentState structure, the player client 105 executes the structural elements, and decides which Span Engine to call based on the data in the structure. In the specific embodiment, 'use ten variables as the index of the ten-dimensional array of the Span Engine index. If the number is not zero', it means that it is valid; § Pan Engine; otherwise, a new Span Engine will be created and inserted into the array. In a specific embodiment, a hash table is created based on ten variables 値, and a query is performed to form a smaller data table based on the hash result. -49- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 1) ^ 1 ^ 1 ^ 1 ϋ n 1 n · ϋ 1 -nn ϋ ϋ ϋ ^ OJββ βιβ * ββ ββ ιβ— ββ β ·· ββ ββ I β ·· I (Please read the precautions on the back before filling in this ) 498 258

Explanation of the invention (47) Generally speaking, most command codes can be processed by a relatively small amount of spanEngine. Array implementation can be used when a small amount is needed, but if the player client 105 will cause the user's computer to run out of memory, implementing a hash table is probably the most feasible solution. In a specific embodiment, the SpanEngines that belong to households belong to the same form. Specifically: Span Engine can be embodied as a single loop that operates on consecutive rows of pixels, regardless of the particular type of information in each pixel. Span Engine can operate on one or two sources to produce a one-dimensional output. One example of the Span Engine virtual code is shown below: 1 · The calculated position of the first pixel of the destination 2 · The calculated position of the first pixel of the source 3 3 · The calculated position of the first pixel of the source 2 (if there are two sources) 4 · The calculation number of the count N in the loop; specify the count 値 the number 値 N 5 · for each pixel: • load source 値 (use the address) • perform the number operation • store the number at the destination • in the parent In this case, move the destination address to the next pixel • Decrement the count 値; if the count 値 is greater than 0, repeat step 5 The operation of the compiler is as follows. When Span is needed, the compiler will be called with the desired variable status. The compiler works by concatenating small pieces of code to produce a new Span Engine. Code segmentation is selected based on variable steps. The present invention provides an effective mechanism that can execute a large number of Span Engines in a small amount of memory. The method is to broadcast -50- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public love) (please read the back first) Please fill in this page before printing) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ------------ 1 ----------------- ^ --- ------- 498258 __________- ^ A7

V. Description of the invention (48) These individual segments are provided in the client terminal 105 of the consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, and the player client terminal 105 is allowed to connect the segments to the Span Engine when needed To compile. In addition, such mechanisms allow for extensibility. Additional code snippets are available and easier to integrate, and this way provides enhanced flexibility. Machine Code Generation In a specific embodiment, in order to achieve high-level performance, the player user 105 "promptly" generates machine code to take advantage of the implementation of code segments that require performance. The use of the generated machine code also allows the code in the player client to utilize high-performance processor instructions such as MMX and Alti-Vec, which can further improve performance. In a specific embodiment, the compiler of the present invention is compiled into pure machine code. As a result, the microprocessor itself can read the compiled code without additional interpretation to execute the code. The compiler of the present invention occupies a relatively small amount of memory because it reuses code fragments to create the required Span Engine. Animation The present invention is capable of broadcasting quality content without the need for large data transfers. This is done by using animation to simulate the video experience, but the minimum transaction load between the server and the client is required. In addition, unlike broadcast media, the content presented by the present invention is completely interactive; the way is to use the same homogeneous objects as described above, the present invention can use interactive elements to replace any animation elements or controls. Because the player client i 〇 5 can quickly compile and execute code, it can display the animation in a high-performance manner. -51-

------------------- Order --------- Line (Please read the precautions on the back before filling this page) -ϋ nn I n-- 1 ϋ I »1 1 ϋ ϋ -I ii n ϋ ϋ β— * 498258 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of the invention (49) Content and simulation broadcast window experience. In a specific embodiment, the player client 05 uses a wide range of animation concepts to achieve many effects. Examples of such effects include gradients, blur cores, and lookup tables. By implementing many related functions in a single subsystem, the most efficient and compact player client 105 can be maintained. The concept of animation summarized by the present invention goes beyond the general definition of continuously changing elements or parameters over time. In a specific embodiment, the components or parameters can be changed according to the spatial position, dimensions, and other factors. Therefore, in the following description, 'for the purpose of explanation, a single variable is called "time", and other independent variables such as inter-position and dimension can be replaced. There are several nodes that use animation functions and waveforms, for example: • <Interval animation drawing between two numbers • Bezier uses Bezier spline interpolation to make four numbers green • <Cardinal uses Cardinal spline interpolation to draw Four numbers: <FlipBook draws N frames. <Sequence draws N consecutive animations. In a specific embodiment, the player client (and writing environment) includes built-in waveforms that can be used to edit and present content. Waveforms can be inserted between various control points or objects. In a specific embodiment, each waveform is controlled by up to four parameter attributes. Referring now to FIG. 16, an example of a graph 1600 including an aperiodic waveform 1601 that may be used in a typical animation is shown. The count increases from the starting point 〇 · 〇 to the ending point 1 · 〇. This number can be used to control any function, such as the output characteristics of the content. Four parameters 1602 to 1605 are provided to define the waveform -52- This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 1 ------- ^ -------- -^ — ^ (Please read the notes on the back before filling out this page) -n i_i n -ϋ, 498258 A7 B7 V. Description of the invention (5〇) 1601 shape. For non-periodic waveforms, the time interval between the start of 1602 and the end of 1605 defines the enabling position of the waveform. Enter 1603 and leave 1604 to further define the shape of the waveform 1601 and control the slope of each part of the curve. From the beginning of 1602 to the entry of 1603, the number of increments increases at an accelerated rate. From entering 1603 to leaving 1604, the number of increments is constant. From leaving 1604 to ending 1605, the number of increments increased at a deceleration rate. Referring now to FIG. 17, there is shown an example of FIG. 1700 including a periodic waveform 1701 that may be used in a typical animation. By using a periodic waveform such as that shown in Fig. 17, the system of the present invention is capable of generating self-repetitive animation. In a specific embodiment, a parameter called Period is specified, repeating a portion of the waveform 1701 from zero to the end of Period 1706. Given a period of zero 値, the waveform is defined to be non-periodic. In the example of Fig. 17, additional parameters 1702 to 1705 are specified to define the shape of the waveform 1701. Other parameters or attributes can also be used. For example, Phase parameters can be provided and added to each time parameter in the waveform to shift the waveform in time, whether it is periodic or non-periodic. In addition, other waveforms can control any parameter on their own, providing more flexibility in this way. The Animus parameter can be used to select the waveform type. Examples of Animus properties include: • EaselnOut (Conversion) • Spline (Conversion) • Decay (Conversion) • DecayOscillate (Conversion) -53 This paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) (Please (Please read the notes on the back before filling in this page) ------------ Order · -------- · Printed by the Intellectual Property Bureau Employee Consumer Cooperative of the Ministry of Economic Affairs 498258 A7 B7 V. Description of Invention (51 ) • Squishwave (transition) • Pulse (periodic) • Oscillate (periodic) • Sawtooth (round) • Round (periodic) • Perlin. (Irregular / random) • Uniform (irregular / random) • Poisson ( Irregular / Random) • Gaussian (Irregular / Random) (Please read the notes on the back before filling this page) The writing environment operates as a plug-in for the web browser 104 or the content function of the browser i 04, in a manner similar to the player client 105. In fact, it is possible to implement a writing environment in the same software package as the player client 105, but it has additional features. Alternatively, the player client 105 can be implemented as a subset of the writing environment functions. The authoring environment is a standard What-You-See-Is-What-You-Get (WYSIWYG) system; the author does not need to know the flow chart of basic information as its development content. The authoring environment produces editable content in the form of data flow diagrams. The author edits the result data flow chart by manipulating the content user interface controls. For example, this allows authors to ... • Add or delete nodes or super nodes • Adjust parameters 値 • Change color -54- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) Order ---- ----- Line _ · ------- l · — ·! * ----------- Α7 V. Description of the Invention (52) • Choose the animation and interactive range to compile the environment by Save to disk or write a content file in the form of a flow chart of the person's description by sending the file and writing feed 101 '. + After using the case, all the settings and components will be taken out and edited. When the episode content is released, the content file is partially changed, as described below. In the present invention, the contents of the distribution set can be fully interactive. When the second user directly views the content, the second editing environment, which includes tools related to the generation and modification, can be implemented as an additional degree of interaction for direct removal. Therefore, the content may contain its own user interface, and M performs adjustment and modification operations. / 、 The user interface is only seen when using the authoring environment to view the content, but the user interface is not visible when viewing content using the player client 105. As mentioned above, in a specific embodiment, this function can be enabled by using a data flow diagram of object homogeneity. In another embodiment, the user interface in the content is removed when the content is distributed. Direct users can still use other interactive components prepared for them. Such components can provide physical interaction and logical interaction functions. Physical interaction includes changing the appearance of the content based on user actions, for example, changing the color in response to the user operating the slide axis. Logical interaction involves changing the depth of content behavior based on user actions, such as the destination of certain links. Therefore, the present invention can display various levels and diverse contents based on interactions, user profiles, and complex decision rules. Alternatively, the player client 105 and the authoring environment may be implemented as equal to each other, and the content of the distribution set may include a user interface, but may not necessarily be displayed. The user interface will be determined according to the user's authority. -55- This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)- --- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

Such as -0, ϋ I ϋ ϋ ϋ III n II ϋ ϋ ϋ ϋ ϋ ϋ ^ 1 ϋ I Λ— ι &gt; I ϋ ϋ ^ 1 I ^ 1 II 498258 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 5. Invention Description (53). In other words, the user interface is available when the author views the content, but it is hidden when anyone else views the content. In essence, the present invention eliminates the differences between the user interface components and the content components, so as to help improve flexibility and simplify operations. In a specific embodiment, the authoring environment of the present invention utilizes a Γ super node (as described above), allowing the system to be further subdivided into hundreds or thousands of separate components for authors to combine to build content. Referring now to FIG. 9, there is shown a diagram of a screen 900 containing a writing environment provided by the present invention. The figure shows several layers 901, which represent the editable graphics that make up the overlay covered by the final image. The user can click on any layer 901 to edit it, and add more layers as needed. The editable content 902 represents the content being edited, and in one embodiment, is played immediately during the editing process, including any animation or interactive elements. Control 903 provides a mechanism for manipulating various parameters of the content 902, such as color tone, component moving speed, and so on. The user can change these parameters by adjusting the slider along the control axis 903. Grid 9 04 provides solutions, internal controls and other components for users to activate or incorporate into content 902 as needed. Reference is now made to Figure 10, which shows an example of content 1000 that can be customized by the author and trademark or sponsorship prior to release. Content 1000 includes interactive element 1005, so when content 1000 is released, content 1000 actually constitutes an application. Content can be provided on the web site 1000 or distributed via 1111 ^ 1 ^ e-mail. If desired, it can also be provided to other sites. The provided write buttons 1001 to 1004 allow the author to perform a custom operation on the content 1000, and then -56- This paper size applies the Chinese National Standard (CNS) A4 specification (210 x 297 mm) (Please read the note on the back first? Matters refill this page}

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498258 V. Description of Invention (54) Reissue. In this example, the author can press various buttons 01 to select a W theme for content deletion, add a banner and some pictures, and send content 1000 for distribution. At the time of release, buttons 1001 to 1004 were not included in content 1000. Now refer to FIG. 11, which shows an example of a custom operation with a content of 1000. After the user activates the button 1001, a window 1101 that allows selection from some color themes 1102 appears. The user can select the desired color master 1102, and then apply the selected color theme 11 02 to the content 1000. Those skilled in the art will appreciate that there can be many other types of customizations within the context of the writing environment of the present invention. Referring now to FIG. 12, there is shown an example of a project screen 1200 of a user-prepared authoring project. In Figure 12, the user has activated the button 1202, which is a method of calling the project list to select and add a banner to the project the user is working on. The user can use the screen 丨 200 to select any number of previously created banners (or other content components) to add to the current project. The user can select a previously generated project or content component from the project list in FIG. 12 to facilitate further modification or review. [Pre-release] button 1201 Opens the selected project in the preview area (not shown) for users to preview, publish or edit the project. Select the "Edit" option in dynamic authoring mode to load the project and complete all editing with the associated user interface authoring tool used to generate the project. The [Release] button 1202 has an active state to indicate that a project has been issued. [Issue] button 1202 to access the report worksheet to display the status of the project. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

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Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs and tracking information such as number of views, number of clicks and average viewing time. In a specific embodiment, only users with administrator rights can access this report worksheet. For each project in the project list ’, a title 1203, a thumbnail view 1204, and a comment 1205 are provided. Reference is now made to Fig. I3, which shows an example of a worksheet 1300 containing elements of the created project arranged in a continuous pane in accordance with a specific embodiment of the present invention. In a specific embodiment, each scheme on the worksheet is identified through a series of database fields. For example, the "Pyrotechnics Usage" worksheet may also contain: five animated flame types; four examples of fireworks; three animated backgrounds; four types of animated sparks; three combustion type effects; four smoke effects; Three magma textures. These components can be applied to the content you write as needed. [My Project] Press the boat 1301 to access the project 1200 screen, as described above with reference to Figure 12. [Theme worksheet] button 1302 launches a floating window that contains icons representing various worksheets that can be taken. A series of worksheet icons 1303 are displayed in the worksheet column; the start worksheet icon 1303 displays the components of the corresponding worksheet in a pane 1304. The [Search] button 1305 collapses the list of field names in the drop-down menu, allowing users to search for specific components and worksheets by the name of the stop. In a specific embodiment, each worksheet is represented by a series of identification fields, including, for example, a number, a name, and a category. A specific element on a worksheet has an identification item number to indicate that it is added to the corresponding worksheet and its position on the corresponding worksheet. The component also has an identification field to specify, for example, the effect or tool type, color, download size, CPU usage status -58- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)- -------— # 装 -------- Order --------- line-ίιί- (Please read the notes on the back before filling in this page) 498258 A7 --- ------ B7 V. Description of Invention (56), etc. In the [Search] field, the user can enter query parameters based on any of these identification fields in order to find components that meet the user's needs. The search results are entered as components on a custom worksheet = view ', where the position of the results is determined based on the identification item number or the degree to which the user-specified parameters are met. If a large number of results are found that match the search, ^ displays a series of tags to enable access to various component subsets. The user presses the button 1306 to create a custom worksheet. The user will be prompted to enter a worksheet name and further select the icon to trace the new worksheet. The search field window 1310 allows the user to select an icon and highlight the shelf in order to categorize the new worksheet for future searches. You can add components to the currently selected or new custom worksheet by dragging any icon representing the component to the press surface 13 06, where the deposit t 13 〇6 is the drag target of the new custom worksheet . [Preview] button 1308 switches from the currently selected worksheet to the new worksheet, and displays the new components added by the user. By dragging the associated icon to the delete button 1307, the components of the custom worksheet can be deleted. You can delete the entire custom sheet, including its contents, by dragging the icon of the custom sheet to the delete button 1307. In a specific embodiment, a confirmation dialog box is displayed before deleting. Reference is now made to FIG. 14, which shows a diagram of the console 1402 of the content element 1400. Each content element 1400 in the worksheet 1300 has a console suitable for the type of content contained in the content element. In the example shown in the figure, the console 1402 includes four sliding shafts 1401 for adjusting the dynamic elements in the content element 1400. Please refer to Fig. 15 for the instructions 1501 -59 of the console 1402-This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling in this Page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs.

V. Invention Description (57) An example printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. In the specific embodiment, whenever the user moves to the associated control item for a predetermined period of time, a prompt is displayed: 1501. In a specific embodiment, when the user explicitly requests, a prompt description 15 () 1 will be displayed. Note 15 () 1 provides assistance in operating associated controls ^ components, such as the sliding shaft i40 J of the console 1402. In a specific embodiment, the element definition of each element of each worksheet 1300 may include internal user interface controls such as a console, control element, and prompt description. These internal user interface controls are provided by the authoring server i 01 and are dynamically loaded when needed. Distribution When the author specifies the content to be distributed, the following changes will be made to the content file: • Distribution content will delete components that are not included in the distribution (such as writing user interface components) • and write lock (if Yes) • Specify and append the project file name and release set j D • Add target lock information • Remove unused content • Content is optimized to improve performance, bandwidth and memory usage and then 'in Γ "In" mode, the content is uploaded to the content server 102, the appropriate file link is established, and the loading is confirmed. Used to access the content 411 ^ 6 (1 &gt; code (including the correct URI) is available to the client for inclusion in the web page. When the user expands the &lt; embed &gt; code, it will -60- this paper Standards are applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) (Please read the precautions on the back before filling out this page) • Will ——— —Order ------- _! 线 — # ------------------- 498258 A7 ----— ^-~ 一 — 5. Description of the invention (58) causes the player client 105 to contact the content server 1 〇2, and when appropriate: the content. In addition, a list of domains can be prepared and included in the distribution (please read the notes on the back before filling this page) in the content structure, so that any content requirements can be The authoring domain that confirms its origin. The author or administrator can provide targeted information on the content being distributed at the time of publication. If applicable, in a specific embodiment, the author or administrator fills out an online form to specify that it can be used by different populations. Statistics groups and changes in content used by different device types. Information provided via online forms is stored content Server 102; In a specific embodiment, a hard link is established between the file path and the content file, as described above. Installation If the player client 105 and the writing environment are provided as plug-ins, then Software can be downloaded from a web site and installed automatically. Now please refer to FIG. 8 ', which shows a block diagram of a website structure for downloading a player ^ 1 0 5 according to a specific embodiment of the present invention. For example, the website structure may be implemented Into a continuously connected web page to provide access to introduction information, downloadable software for player client 105, and access and distribution functions. Those skilled in the art should understand that many website structures and systems can be implemented, In order to provide, install and use the player client 105 and the writing environment. The Ministry of Economic Affairs, Intellectual Property Bureau, Employee Consumer Cooperative, printed the homepage 801 provides a project web page of the web site, which contains, for example, introduction information and player client 1 5 Download area link. If the user moves to the download area with the link, the [Get Player] page 8 〇 provides download information and Is interested in obtaining the UE registration area player 5 billion of user i in a particular embodiment, the server stub mounting stub transmission 3 -61 7 billion -

498258 A7 B7 5. Description of the invention (59) to the user's workstation. When installing, the stub communicates with the data server 103 so that the master player client 105 can obtain the remaining software required by the player user ‘105. When a writing environment is installed, additional features are activated in the player client 105 to facilitate writing. In a specific embodiment, the user must be registered to use this additional functionality, as described below. Then, the user accesses the [Project] webpage 803 and [Overview] webpage 804, which explain how the system works, and explain the system's additional encouragement and advantages. Gallery 805 provides examples of content created by the authoring environment, including advertising and entertainment products, for example. Invite users to write their own content. [Trial Writing] Page 8 0 6 allows users to operate sample advertisements that are used as introduction writing. Limited features are provided here to encourage registration to take advantage of rounded features. [Writing overview] Web page 807 provides additional commentary on the writing system. [Write Registration] webpage 8 8 provides a form for users to provide identification information for registration as an author, and provide passwords and other account information. [Writing tools] Webpage 809 provides a complete writing environment for authors to use, including tools for creating significant effects pictures, advertisements of various sizes, web applications, and so on. In a specific embodiment, the writing environment is exactly the same as the content viewing environment provided by the player client 105, but has additional functions in the form of various control items that can be used to process the content. In other words, the last thing published was a subset of what the author saw. [Customer Registration] webpage 811 provides an area for advertisers and advertising agencies to set up paid accounts and receive registration numbers for distribution of written content. This area is for "customer" use. It may be the author or may be responsible for payment. -62- This paper size applies the Chinese National Standard (CNS) A4 specification (21 × X 297 mm). (Please read the note on the back first (Please fill in this page for matters) • Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs _________ Line 丨 β ___________________ Printed by the Employees’ Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 498258

Description of the invention (60) Different entities reporting money. [Review / Distribution] Web page 8 1 0 Allow authors to take possession of it ^ The author and the respondent will treat the content before publishing it, without the need to use a writing tool. This provides the opportunity to preview what the immediate user will see. If desired, the author may allow others (such as co-authors) to review the content before publishing it. ^ After distribution, authors can provide authors with a full version of the content, including writing the user interface, if they wish to modify and redistribute the content. [This trace] Web page 812 provides tracking information of the published content, such as the number of times an article is served, the click-through rate, the length of time that the article is displayed on the user screen, and so on. In the specific embodiment, the [tracking] webpage 812 is only used by customers, and is password protected to prevent unauthorized access. The information on [Tracking] page 8 丨 2 can be obtained from knowledge base 3 0 6. [Billing] webpage 813 provides information about advertising and other content billing. For example, this page includes the cost of each published article (based on tracking information) and the total amount charged to customers. The ability to make payments, for example, via a credit card. In a specific embodiment, the [Billing] web page 8 1 3 is for customer use only and is password protected to prevent unauthorized access. CONCLUSION Accordingly, the present invention described above discloses a method, system, and computer program product for providing nesting, generating, transmitting, verifying, and tracking online content such as advertisements. The above description provides only exemplary embodiments for carrying out the invention. Those skilled in the art will recognize that there are other specific embodiments without departing from the spirit or essential characteristics of the present invention. -63- (Please read the notes on the back before filling this page)

Claims (1)

498258 A8B8C8D8 6. Scope of patent application1. A system for transmitting and tracking content through a network, the system includes: a network; a client client coupled to the network to request content through the network And used to display the received content; a content server coupled to the network to transmit content to a player client in order to respond to a content request; and to transmit a content display screen and user interaction Tracking information; and a data collection feeder connected to the network to receive and store tracking information. 2. The system of item 1 of the patent application, wherein the player client transmits demographic information to the content server, and wherein the content feeder selects content in response to the demographic information and transmits the selected information Content to the player client. 3. The system of item 1 of the patent application, wherein the player client transmits client information to the content server, and wherein the content server selects content to respond to the client information, and transmits the selected content to The player client. 4. If the system of item 1 of the patent application scope, wherein the player client transmits identification information to the content server, and wherein the content server selects content to respond to the identification information, and transmits the selected content to the playback Server client. 5. The system according to item 1 of the scope of patent application, wherein the player client is a plug-in in a browser application. -64- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (please read the note 3 on the back before filling out this page) # —— Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs_ ______— 4 «· ________ _ _____________