KR20160096002A - Apparatus and Method for Mediation of Web Cartoon Advertisement - Google Patents

Apparatus and Method for Mediation of Web Cartoon Advertisement Download PDF

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Publication number
KR20160096002A
KR20160096002A KR1020150063254A KR20150063254A KR20160096002A KR 20160096002 A KR20160096002 A KR 20160096002A KR 1020150063254 A KR1020150063254 A KR 1020150063254A KR 20150063254 A KR20150063254 A KR 20150063254A KR 20160096002 A KR20160096002 A KR 20160096002A
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South Korea
Prior art keywords
advertisement
webtoon
advertiser
client
information
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KR1020150063254A
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Korean (ko)
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KR101692923B1 (en
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천세진
노민수
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천세진
노민수
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • G06Q30/0619—Neutral agent
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G06F21/31—User authentication
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Webtoon advertising mediating device and method are disclosed. The present invention allows an advertiser to directly register an advertisement on a server through an advertisement client, to easily modify and update the advertisement, and to set options for the advertisement. In addition, since the effectiveness of the actual webtoon advertisement can be confirmed in real time and the advertisement cost according to the advertisement effect is calculated and paid, it is possible to prevent unnecessary advertisement payment. In addition, the artist of the webtoon can easily search for the advertisement to be inserted in the webtoon among the registered advertisements, and can selectively insert the advertisement, thereby making it possible to freely produce the more highly operable webtoon without receiving the story restriction for inserting the advertisement.

Description

Technical Field [0001] The present invention relates to a web-

The present invention relates to an apparatus and method for mediating a webtoon advertisement, and more particularly, to a system and method for a webtoon advertisement mediating apparatus in which a webtoon artist can selectively insert an advertisement registered by a plurality of advertisers on the Internet.

As the Internet develops, comic books that were previously subscribed to paper books are being provided to users through the Internet in electronic form. Users can connect to a comic providing server on the Internet using a user terminal such as a personal computer or a smart device to receive and receive comic contents to be viewed by the user. To this end, various types of user terminals, a cartoon providing server, and a network system linking them are provided.

The demand of users for comic strips on the Internet (hereinafter referred to as "webtoons") has increased, and various service providers including portal sites for providing webtoon services have emerged. In addition, with the revitalization of the webtoon market, demand for advertisers who want to advertise their products or services to webtootun users has been created by advertising on webtoons.

The advertisements on the existing webtoons were made by the advertisers directly asking the agents of the webtoons or agents of the webtoons, and displaying the advertisement of their products with the webtoons directly by the artists of the webtoons. However, such a passive method of displaying the webtoon advertisement has a limitation that it is difficult to modify the webtoon advertisement once the webtoon artist creates the advertisement, the advertisement reflecting the situation of the webtoon subscriber can not be displayed, and the number of the direct exposure to the advertisement can not be accurately confirmed do. In addition, the artist of webtoon has to intentionally insert the contracted advertisement, so it is difficult to proceed the natural story of webtoon.

In addition, since the advertiser requests the advertisement by the reputation of the webtoon artist, it is impossible to selectively spend the advertisement according to the number of the advertisement exposure or the click.

Korean Registered Patent No. 10-1244789 (Registered on Mar. 13, 2013)

It is an object of the present invention to provide a webtoon advertisement broker which facilitates an advertisement modification and advertisement effect analysis of an advertiser, enables an artist to easily insert an advertisement without being influenced by a story of a webtoon, Device.

Another object of the present invention is to provide a method of brokering a webtoon advertisement to achieve the above object.

According to another aspect of the present invention, there is provided a WebTour advertising mediator comprising: a user information manager for performing user authentication by storing user information classified into an advertiser, a webtoon writer, and a subscriber; The advertiser client, which is the user terminal of the advertiser, receives the advertisement to be inserted into the webtoot and the advertisement information and the advertisement content, which are additional information about the advertisement, and stores the advertisement and the advertisement search request from the webtoot authoring client, An advertisement management unit for searching for and transmitting the advertisement; A webtoTun manager for receiving and storing the webtoon from the webtoot authoring client and for matching the inserted advertisement with the advertisement information and the advertisement content of the advertisement management unit when it is determined that the advertisement is inserted into the webtoToon; When a click signal is received from a subscription client that is a user terminal of the subscriber, a subscription screen including the selected webtoon is constructed and transmitted, and when a click signal is transmitted from the subscription client to the advertisement inserted in the webtoon, To-web service service; And a point management unit for managing points that the advertiser provides to the artist of the webtoon as the advertisement is inserted into the webtoon; .

The advertisement management unit is provided with the advertisement information transmitted from the advertiser client and the advertisement information including the keyword, the tag information, and the location information of the advertisement and the number of views or clicks of the webtoon in which the advertisement is inserted And the point setting is stored.

Wherein the advertisement management unit searches the advertisement corresponding to the keyword search word and the location search word when the advertisement search request is approved together with at least one of the keyword search word and the location search word, And transmits the displayed search result screen to the Webtooat authoring client.

The webtoon management unit may store the webtoon according to the location information if the advertisement is inserted into the webtoon and the inserted advertisement includes location information.

The webtoon service providing unit receives the connection location information from the subscription client, determines the connection location of the subscription client, and determines, when the webtoon selection signal is applied, whether the selected webtoTune is stored in accordance with the location information And if the webtoon is a webtoon classified according to the location information, the webtoon corresponding to the determined access location is configured and transmitted to the subscription client.

Wherein the point management unit switches a point corresponding to the number of times of the webtoon view and the number of clicks of the advertisement of the subscriber from a point corresponding to the advertiser to a point corresponding to the artist of the webtoon and if the point corresponding to the advertiser is less than a predetermined reference value , The advertisement corresponding to the advertiser is deactivated and the advertiser and the advertisement of the advertiser are notified to the webtoot artist of the webtoon where the advertisement is inserted.

According to another aspect of the present invention, there is provided a method for mediating a webtoon advertisement mediated by a webtoon advertisement mediating system including an advertiser client, a webtoot authoring client, and a subscription client, A method for mediating an advertisement, the method comprising: performing user authentication when a user authentication request is received from a client connected to the mediating server; Determining whether the authenticated user is the previously registered advertiser, the webtoot artist, or the subscriber by performing the user authentication; The mediation server searching for an advertisement previously stored corresponding to the advertiser and transmitting an advertisement status screen for the advertisement searched by the advertiser client; When the mediation server receives an advertisement registration or correction request from the advertiser client, receiving and storing the advertisement to be inserted into the webtoon and the advertisement information and the advertisement content as additional information about the advertisement; The mediation server searching for a previously stored webtoon corresponding to the webtoon and transmitting a webtoon status screen for the webtoon searched by the webtoot authoring client, Retrieving and transmitting an advertisement corresponding to the advertisement search request to the webtooat authoring client when the intermediary server receives an advertisement search request from the webtooat authoring client; Wherein the mediation server accepts and stores the webtoon when receiving a webtoon registration request from the webtoon authoring client, and if the advertisement is determined to be inserted in the webtoart, Matching with the advertisement content; And when the mediation server receives a webtoon selection signal from a subscription client, the intermediation server composes and transmits a subscription screen including the selected webtoart, and when a click signal for the advertisement inserted in the webtoo is transmitted from the subscription client, Transmitting; .

Therefore, the apparatus and method of the webtoon advertisement mediation of the present invention allows an advertiser to directly register an advertisement on a server through an advertisement client, to easily modify and update the advertisement, and to set an advertisement option. In addition, since the effectiveness of the actual webtoon advertisement can be confirmed in real time and the advertisement cost according to the advertisement effect is calculated and paid, it is possible to prevent unnecessary advertisement payment. In addition, the artist of the webtoon can easily search for the advertisement to be inserted in the webtoon among the registered advertisements, and can selectively insert the advertisement, thereby making it possible to freely produce the more highly operable webtoon without receiving the story restriction for inserting the advertisement. In addition, the artist of the webtoon can easily replace the advertisement of the webtoon that has already been displayed with another advertisement or adjust the advertisement to be selected according to the condition. And the subscriber can easily access the advertisement inserted in the webtoon.

1 shows a WebTour advertisement mediating apparatus according to an embodiment of the present invention.
Fig. 2 shows an example of the detailed configuration of the mediating server in Fig.
Fig. 3 shows an example of a search result screen.
4 shows an example of a webtoon advertisement connecting means for editing an advertisement and inserting it into an webtoon.
5 shows an example of a webtoon in which an advertisement is inserted.
FIG. 6 illustrates a method of mediating Webtoon advertisements according to an embodiment of the present invention.

In order to fully understand the present invention, operational advantages of the present invention, and objects achieved by the practice of the present invention, reference should be made to the accompanying drawings and the accompanying drawings which illustrate preferred embodiments of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the preferred embodiments of the present invention with reference to the accompanying drawings. However, the present invention can be implemented in various different forms, and is not limited to the embodiments described. In order to clearly describe the present invention, parts that are not related to the description are omitted, and the same reference numerals in the drawings denote the same members.

Throughout the specification, when an element is referred to as "including" an element, it does not exclude other elements unless specifically stated to the contrary. The terms "part", "unit", "module", "block", and the like described in the specification mean units for processing at least one function or operation, And a combination of software.

1 shows a WebTour advertisement mediating apparatus according to an embodiment of the present invention.

Referring to FIG. 1, the WebtoNT advertisement intermediation apparatus of the present invention includes an intermediary server 100, at least one advertisement registration client 200, at least one webtoot authoring client 300, and at least one subscription client 400 .

In the present invention, the advertisement registration client 200, the webtooat authoring client 300, and the subscription client 400 represent user terminals, and the user terminals are not classified by hardware but for the convenience of description, An advertiser, a webtoot artist, and a user terminal of a subscriber. The advertisement registration client 200, the webtooat authoring client 300 and the subscription client 400 may be implemented by various personal information communication devices including a PC, a notebook, a smart phone, and a smart pad. In the present invention, the user command of the advertisement registration client 200 classified by the user is referred to as an advertiser command, the user command of the webtooat authoring client 300 is called a writer command, and the user command of the subscription client 400 is called a subscriber command do.

In the present invention, the mediation server 100

The mediation server 100 transmits a predetermined basic connection screen to the connected clients 200, 200 or 300 when the at least one advertisement registration client 200, the at least one webtoot authoring client 300 or the at least one subscription client 400 are connected, 300, and 400, respectively. Here, the basic connection screen may be, for example, a webtoon selection screen.

The webtoon selection screen is a screen allowing the subscriber using the subscription client 400 to select and subscribe at least one of the plurality of webtoons that the mediation server 100 can provide.

In the present invention, the mediation server 100 judges that the client that has not performed the user authentication is basically a subscription client. That is, the mediation server 300 determines that all clients connected before performing the user authentication are subscribed clients.

When the webtoon selection signal is transmitted from the subscription client 400, the subscription client 400 transmits a subscription screen including the webtoon corresponding to the webtoon selection signal. In some cases, the mediation server 100 may send a connection address (link address or URL address) to the subscription client 400 to the subscription screen. Here, an advertisement may be included and displayed on the webtoon.

When the subscription client 400 is connected to the mediation server 100, the mediation server 100 receives the connection location information from the connected subscription client 400, and transmits the included webtoon including the different advertisement on the subscription screen according to the connection location information . That is, even if the subscriber selects the same webtoon, the mediation server 100 can transmit the webtoons containing different advertisements to the subscription client 400 according to the connection location of the subscriber. The mediation server 100 may transmit the webtoon including another advertisement to the subscription client 400 according to the connection location using the Redirect URL.

If the connection location information is not transmitted from the subscription client 400, the mediation server 100 can determine the connection location based on the address included in the user information.

Unlike selling products that are sold online regardless of where subscribers are connected, some ads, such as ads for in-store stores with geographical locations, may not be able to serve ads to subscribers The effect is negligible. An advertisement in which the actual position of the advertisement object is important is referred to as a location-based advertisement in the present invention.

Accordingly, when the WebtoTour advertisement is a location based advertisement, the mediation server 100 allows the Webtooting advertisement to be provided only to the subscribers of the location where the effect of the webtoart advertisement can directly occur, By allowing the Webtoon advertisement to be provided, it is possible to reduce the unnecessary advertising expenditure of the advertiser and to maximize the effect of the advertisement against the cost. In addition, the webtoon writer can insert different ads for each region, which can increase the advertising revenue.

The location-based advertisement can be applied to an advertisement for one product or service, or a case where a store is divided into regions. For example, if a store that sells the same product is segmented by region, an advertisement may be provided that includes a description of the store divided by the location of the connection so that each local subscriber can easily visit the adjacent store.

Meanwhile, the mediation server 100 designates and displays a user authentication area on various screens such as a basic connection screen or a subscription screen provided to the clients 200, 300, and 400, When the authentication area is selected, an authentication screen is transmitted to perform user authentication.

If it is not an authenticated user, the mediation server 100 transmits the user registration screen to the connected clients 200, 300, and 400, and can perform the user registration operation by receiving the user information. The mediation server 100 provides a user detailed registration screen so that a user can select at least one of an advertiser, a webtoot artist, and a subscriber to register. The reason why the mediation server 100 provides the user detailed registration screen for identifying the user is that the user information to be stored in the mediation server 100 differs depending on whether the user is an advertiser, a webtoot artist, or a subscriber. That is, the mediation server 100 stores the user information by dividing the user into the advertiser, the webtoon writer, and the subscriber at the time of user registration so that the clients 200, 300, and 400, The authoring client 300 or the subscription client 400 can be easily identified.

When the clients 200, 300, and 400 are connected, the mediation server 100 determines whether the authenticated user is a registered advertiser, a webtoot artist, or a subscriber by performing user authentication, It is determined whether the client 200 is the webtoot authoring client 300 or the subscription client 400. [

If it is determined that the connected client is the subscription client 400 by performing the user authentication, the mediating server 100 maintains the selection screen of the web to do set as the basic connection screen to allow the subscriber to select the webto that he wants to subscribe.

However, if it is determined that the advertiser is connected through the user authentication, the mediation server 100 analyzes information (hereinafter, referred to as " advertiser information ") about the pre-stored advertiser and determines whether the connected advertiser has previously registered the advertisement. If there is a registered advertisement, the mediating server 100 displays the advertisement information such as the view information of each webtoon in which the registered at least one advertisement is inserted, the view information of each webtoon and the click information, And transmits the advertisement status screen to the advertisement registration client 200. That is, the advertiser can confirm the advertisement effect on the registered advertisement.

On the other hand, if there is no registered advertisement corresponding to the connected advertiser, or if an advertisement addition and correction command is given from the advertisement registration client 200, the advertisement registration screen is transmitted to the advertisement registration client 200 so that the advertiser registers the advertisement . Here, the advertisement registered by the advertiser may be a keyword-based advertisement, a location-based advertisement, or a keyword and a location-based advertisement. As described above, the location-based advertisement means an advertisement in which the geographical location to provide the advertisement is limited. And keyword-based advertisement means an advertisement to which a keyword for an advertisement target is designated. Keyword-based ads are essentially global ads, as they are not constrained by location. In addition, keyword and location-based ads are advertisements whose keywords are assigned to the target of the advertisement and at the same time, the location of the advertisement is limited. Also, in the present invention, the advertisement may be set together with the advertisement option. At this time, the advertisement option may be set in various forms as an option to allow the subscriber to more easily recognize and click the advertisement, but it is possible to edit the advertisement to be implemented as an animated image, or to fade in, an option having an image effect such as fade out can be set. The advertisement option may be received by the mediation server 100 from the advertisement registration client 200 and then transmitted to the webtoot authoring client 300. [ However, it is more preferable that the webtoot authoring client 300 receives the advertisement, applies the option, and inserts the advertisement directly into the webtoon.

Then, when the point purchase request is transmitted from the advertisement registration client 200, the mediation server 100 makes a payment for the point corresponding to the point and allocates the point to the information about the previously stored advertiser (hereinafter, advertiser information). The mediation server 100 may send a point settlement request to the advertisement registration client 200 when all the points allocated to the advertiser are exhausted. Then, the mediation server 100 deactivates the advertisement when all the points allocated to the advertiser are exhausted. That is, the webtoon artist can not search the advertisement, and if the advertisement is already included in the webtoon, the subscriber can not select the advertisement. Then, the mediation server 100 informs the artist of the webtoon that the point of the advertisement has been exhausted, so that the artist of the webtoon can replace the advertisement of the point with another advertisement.

Meanwhile, if it is determined that the webtoon writer is connected, the mediation server 100 analyzes information (hereinafter, referred to as " advertiser information ") about the previously stored webtoon writer and transmits a webtoon status screen corresponding to the connected webtoon writer to the webtoot authoring client 300 send. The webtoon status screen may include view information of the webtoons previously registered by the webtoon artist, advertisement information inserted in each webtoon, click information activated by selecting the advertisement through the webtoon, and the like. In addition, point information generated in correspondence with the number of times of the web tomoney view and the number of clicks of the advertisement can be included.

If the webtoon authoring client 300 does not exist or the webtoon authoring client 300 receives a command to add or modify the webtoon, the webtoon authoring client 300 transmits the webtoon registration screen to the webtoot authoring client 300, 100).

The mediation server 100 transmits a predetermined advertisement search screen to the webtoot authoring client 300 when an advertisement search request is received from the webtoot authoring client 300. When the search word is transmitted from the webtooat authoring client 300, the advertisement corresponding to the search query is searched among the previously registered advertisements and transmitted to the webtoot authoring client 300.

At this time, the advertisement search screen includes a search window so that a webtoon artist can perform a keyword-based or location-based advertisement search. Then, the mediation server 100 can transmit the Webtoon advertisement connection program so that the webtoon writer using the webtoot authoring client 300 can easily combine the searched advertisement and the webtoon. Or a webtoon advertisement connection tool performed on the mediation server 100. [

Meanwhile, the advertisement registration client 200 accesses the intermediary server 100 as an advertiser's user terminal in response to an advertiser command which is a user. After the advertisement registration client 200 accesses the mediation server 100, the advertisement registration client 200 can transmit the identification information to the mediation server 100 through the authentication screen provided by the mediation server 100, thereby performing the advertiser authentication.

If the advertiser is not the advertiser registered in the mediation server 100, the advertisement registration client 200 receives and displays the user registration screen and the user detailed registration screen from the mediation server 100, and displays advertiser information To the mediation server 100, and requests the advertiser registration.

Here, the advertiser information may include identification information of the advertiser (advertiser ID on the intermediary server), advertiser basic information, advertiser addition information, and the like. The basic information of the advertiser may include the representative telephone number of the advertiser, business name, address, classification (homepage), classification (business type), introduction text, and the additional information includes information related to the business type of the advertiser, May be included.

When the advertiser is registered, the advertisement registration client 200 may be performed by receiving the advertiser information as a user command and transmitting the advertiser information to the mediation server 100, but may be performed by transmitting the advertiser information stored in advance to the mediation server 100.

The advertisement registration client 200 can receive and display an advertisement status screen from the mediation server 100 when the advertiser authentication is completed in the mediation server 100. The advertisement status screen is a screen for displaying the advertisement status such as the webtoon information in which at least one advertisement registered by the advertiser is inserted, view information of each webtoon and click information provided to the subscription client 400 by selecting the advertisement through the webtoon, It is a screen that allows the advertiser to check the advertising effect on the registered advertisement.

However, if there is no advertisement registered in the mediation server 100, the advertisement registration client 200 can receive the advertisement registration screen from the mediation server 100 and display it. After displaying the advertisement registration screen, the advertisement registration client 200 transmits the advertisement information to the mediation server 100 in response to the user command.

Here, the advertisement information may include an advertisement to be included in the webtoon, a title of the advertisement, a keyword related to the advertisement, and tag information. (Including text, images, videos, and web pages) to be displayed when a subscriber clicks on an advertisement included in the webtoon, option information for the advertisement, location information, contact information, local address Information such as link address information that links to advertisement contents on the network, a URL, and the like. In addition, the advertisement information may include the advertisement cost to be paid to the artist of the webtoon when the advertisement is exposed and the advertisement is clicked. Here, the advertisement exposure means the number of times the advertisement is displayed as the subscriber subscribes to the webtoon, that is, the view count of the webtoon that contains the advertisement. In addition, the advertising costs may be specified separately. For example, the advertisement costs for the case where the advertisement of the fixed image is inserted into the webtoon and the advertisement to which the option such as the moving image designated by the advertiser is inserted are set to be different from each other.

As described above, the advertisement may be a keyword based advertisement or a location based advertisement, and may be a keyword combined with a location based advertisement or a location based advertisement. Here, the keyword-based advertisement is an advertisement including keyword information related to the advertisement, and the location-based advertisement is an advertisement including the location information about the advertisement.

In addition, the advertisement registration client 200 may receive an advertisement registration screen from the mediation server 100 by transmitting an advertisement addition and correction command to the mediation server 100 in response to an instruction of a user who is an advertiser. Then, the advertisement registration client 200 transmits a point purchase request to the mediation server 100 and pays the cost of the cache to be purchased. In other words, the advertisement fee can be purchased as a point.

The webtooat authoring client 300 is a user terminal of a webtoon writer, and accesses to the intermediary server 100 in response to a command of a user who is a user. The webtooat authoring client 300 accesses the mediation server 100 and can authenticate the webtoart writer through the authentication screen provided by the mediation server 100. [ If the webtoon writer is not registered in the intermediary server 100 similar to the advertisement registration client 200, the webtoot authoring client 300 may request the intermediary server 100 to register the webtoon writer.

When the webtoart author authentication is completed in the mediation server 100, the webtoot authoring client 300 receives and displays the webtoart status screen from the mediation server 100. [ As described above, the webtoon status screen may include view information about previously registered webtoons, advertisement information inserted in each webtoon, click information activated by selecting an advertisement through the webtoon, and the like.

However, when there is no webtoon registered in the mediation server 100, the webtoot authoring client 300 can receive and display the webtoot registration screen from the mediation server 100. The webtooat authoring client 300 displays the webtoon registration screen and transmits the previously stored webtoon to the intermediary server 100 in response to the user command. The webtooat authoring client 300 may receive a webtoune registration screen by transmitting a webtoon addition and correction command to the mediation server 100 in response to a command of a user of the webtoon writer.

Meanwhile, the webtoot authoring client 300 can receive an advertisement search request by sending an advertisement search request to the intermediary server 100. [ The webtooat authoring client 300 displays an advertisement search screen, and when a search word is input from a webtoon artist, the webtooat authoring client 300 transmits a search query to the mediation server 100 and receives a search result screen. Here, the keyword may be a keyword query or a location query, and the keyword query and the location query may be used at the same time.

The keyword search term is a search term for the information included in the advertisement information in the webtoon, and may include the name or kind of the product to be advertised, tag information, a related keyword, a name of a store, and the like. Keyword search terms are used by webtoon writers to search for ads to be included in the webtoon at a level that does not limit the story of webtoon. For example, when a character on a webtoon is a scene of manipulating a portable electronic device, a webtoon artist inserts a searched advertisement into a webtoon by searching keywords such as a mobile phone, a smart phone, or a smart pad, You can add an advertisement to your webtoon. In some cases, the keyword query itself may be included in the webtun. Webtoons do not only include pictures, but texts are also included for smooth story progression. So text can also be used as an advertisement.

The location query is a search term for the region where the ad will be served. As described above, some of the advertisements need to be provided only in a specific area. Providing all of these localized advertisements to the unspecified subscribers who access the on-line online has a problem that unnecessary advertising expenditure is incurred. The location query is then used to search for an ad corresponding to the location where the ad will be served. For example, a webtoon artist can search for location-based ads by inputting location search terms in Seoul, the metropolitan area, and the like.

The keyword and location information of the searched advertisement is displayed on the search result screen where the keyword search or the location search is performed. The search result screen may display the searched advertisement in a list form. Also, if the advertisement result is included in the webtoon in the search result screen, the advertisement revenue according to the number of views or the number of clicks may be displayed together. That is, a part of the advertisement information is displayed together with the list displayed on the search result screen so that the artist of the webtoon can easily select the advertisement to be inserted into the webtoon.

The webtoo authoring client 300 transmits an advertisement selection signal for selecting one of the advertisement lists displayed on the search result screen to the mediation server 10 in response to a command of the webtoon writer and transmits a detailed advertisement for the advertisement selected from the mediation server 10 And displays the advertisement together with the information. At this time, the mediation server 100 may transmit the advertisement directly to the webtoot authoring client 300, and in some cases, may transmit the connection address (link address or URL) in which the advertisement contents are stored to the webtoot authoring client 300.

When the advertisement is obtained, the webtoo authoring client 300 inserts the advertisement obtained in response to the command of the webtoon artist into the webtoon. The webtoot authoring client 300 can edit and insert the advertisement to fit the existing webtoon image. However, when the advertisement is inserted and inserted into the webtoon, the webtooat authoring client 300 transmits a link address or a URL (URL) for providing a connection from the advertisement to the advertisement content so that the subscriber can easily access the advertisement content from the advertisement included in the webtoon. You must edit the ad to keep the address. In addition, after the web tokens into which the advertisements are inserted are transmitted to the mediating server 100 and the subscriber can subscribe, the mediating server 100 transmits the advertisement for the inserted advertisement so as to measure the advertisement effect such as the number of clicks on the advertisement The information should also be linked within the mediation server 100.

It is not difficult for a webtoot artist to insert and edit an advertisement on an webtoot using the webtoot authoring client 300, but it is not easy to link an advertisement inserted in the webtoon with a corresponding link address, URL address, and advertisement information. As described above, in the present invention, the mediation server 100 provides a Webtoon advertisement connection program that can be installed in the Webtooat authoring client 300, and the Webtooat authoring client 300 uses the Webtoon advertisement connection program to transmit an advertisement So that the link address, the URL address, and the advertisement information corresponding to the advertisement embedded in the webtoon can be maintained.

The mediation server 100 may replace the webtoon advertisement connection program installed in the webtoot authoring client 300 so that the webtoot authoring client 300 can access the mediation server 100 while being connected to the mediation server 100. [ And a webtoon advertisement connection tool for connecting the advertisement to the stored webtoon. That is, the Webtoon advertisement connection program is provided for connecting the webtoon authoring client 300 to the webtoot authoring client 300, and the webtoon advertisement connection tool can be provided for connecting the webtoart and the advertisement from the mediating server 100. [

For convenience of explanation, the Webtoon advertisement connection program and the Webtoon advertisement connection tool will be collectively referred to as a Webtoon advertisement connection means.

The webtoon advertisement linking means not only providing a link function between the webtoon and the advertisement but also allowing the advertisement to be freely edited and arranged on the webtoon and allowing the webtoon including the advertisement to be stored in various formats. Here, the webtoon advertisement connection means can be arranged such that a layer of the advertisement arranged on the webtoon can be arranged above the layer of the webtoon, and various editing such as rotation, movement, and enlargement / reduction of the advertisement can be performed. That is, a webtoon artist can provide an editing function so that the advertisement can be naturally included in the webtoon. Also, the webtoon advertisement connection means can provide an option editing function to apply various option effects to the advertisements to be included in the webtoon.

The webtoo authoring client 300 transmits the webtoon in which the advertisement is inserted to the mediation server 100, and registers the webtoon.

In addition, the webtooat authoring client 300 may send a point change request to the mediation server 100 in response to the webtoon author command to request that the point acquired due to the advertisement effect including the advertisement in the webtoon is converted to cost have.

The subscription client 400 accesses the mediation server 100 in response to a command of a subscriber as a user, and receives and displays a webtoon selection screen from the mediation server 100. The subscription client 400 connected to the mediation server 100 transmits the connection location information to the mediation server 100. [ When the subscription client 400 has a location determination device such as GPS, it transmits the currently determined location to the mediation server 100. However, if the subscription client 400 does not have a location determination device, the mediation server 100 may not transmit the connection location information so as to determine the connection location from the subscriber's user information.

Then, in response to the subscriber command, the subscription client 400 transmits a selection signal for at least one webtoon displayed on the webtoons selection screen to the mediation server 100, and a subscription screen including the selected webtoon is stored , A connection address (link address or URL address), and receives and displays a subscription screen.

In response to the subscriber command, the subscription client 400 may send an advertisement selection signal to the mediation server 100 for selecting an advertisement included in the web toon displayed on the subscription screen, and the mediation server 100 may send an advertisement (Link address or URL address) in which the advertisement contents corresponding to the advertisement contents are stored, to the subscription client 400. The subscription client 400 accesses and displays the advertisement contents at the connection address storing the advertisement contents.

As a result, the webtoon advertisement mediating device of the present invention allows the advertiser to advertise with the webtoon even if the advertiser does not directly contract with the webtoon artist, and the webtoon artist can directly insert the advertisement into the webtoon by selecting the advertisement himself, Can be reduced. In addition, since the advertisement cost is paid according to the advertisement effect, the advertiser can prevent the unnecessary advertisement cost from being spent.

Fig. 2 shows an example of the detailed configuration of the mediating server in Fig.

2, the mediation server 100 includes a user information management unit 110, an advertisement management unit 120, a webtoot management unit 130, a point management unit 140, and a webtoot service provider 150.

First, the user information management unit 110 manages user information about an advertiser, a webtoot artist, and a subscriber who are connected to a mediation server.

The user information management unit 110 may include a common user information storage unit 111, an advertiser information storage unit 112, a webtoart author information storage unit 113, and a subscriber information storage unit 114. Herein, the common user information storage unit 111 stores user information common to all users authenticated in the mediation server 100 regardless of whether the user is an advertiser, a web artist, or a subscriber. The common user information storage unit 111 may store user identification information, contacts, addresses, and mail addresses as common user information.

When the user is an advertiser, the advertiser information storage unit 112 stores detailed registration information of the advertiser that is additionally required in addition to the common user information. As described above, the detailed registration information of the advertiser includes basic information of the advertiser such as the representative telephone number of the advertiser, business name, address, classification (homepage), classification (business type), introductory phrase, Advertiser additional information such as an associated blog can be stored.

On the other hand, the webtoart author information storage unit 113 may store history information for introducing the webtoart writer to the advertiser and the subscriber, account information for converting the points acquired through the webtoon advertisement into cost, and the like.

The subscriber information storage unit 114 stores additional information of the subscriber. Additional information of the subscriber may include information about the subscriber's preferred webtoon writer, interest area, main access location, and the like. This information is needed to provide subscribers with personalized webtoons or advertising services and can be used to enhance service quality. Since the subscriber addition information is not necessarily required information, the subscriber information storage unit 114 may be omitted.

The advertisement management unit 120 may include an advertisement storage unit 121, an advertisement content storage unit 122, an advertisement option setting unit 123, an advertisement search unit 124, and an advertisement statistics unit 125.

The advertisement storage unit 121 stores advertisements and advertisement information to be displayed and included in the webtoons. The advertisement storage unit 121 stores keywords and tag information and location information related to the title ad of the advertisement together with the advertisement. Here, the keyword and tag information and the location information can be used in the advertisement search as described above. In addition, the advertisement storage unit 121 may store advertisement costs to be paid to the artist of the webtoon when the advertisement advertisement is exposed and the advertisement is clicked. At this time, the advertisement cost may be set to a different cost depending on what type of advertisement is inserted into the webtoart. That is, a variety of advertisements can be provided, such as text, images, and moving images, and different advertisement costs can be set according to whether a text is inserted into an webtoon, an image is inserted, or a moving image is inserted.

The advertisement content storage unit 122 stores advertisement contents to be provided to the subscription client 400 when an advertisement included in the webtoon is clicked and selected. The advertisement contents may include text, images, moving pictures, and web pages as actual advertisement contents. The mediation server 100 may store the stored advertisement contents to the subscription client 400 directly. However, if the advertisement content is configured to be served from a separate device on the Internet, the advertisement content storage unit 122 may store a connection address (link address, URL) for the advertisement content.

The advertisement option setting unit 123 stores various option settings for the advertisement, and the cost according to the option setting can also be stored.

The advertisement searching unit 124 transmits the search screen to the webtoot authoring client 300 when the advertisement search request is granted from the webtooat authoring client 300. When the keyword search word or the position search word is approved, Searches the stored advertisement information for an advertisement corresponding to a search word, and transmits a search result screen to the webtoot authoring client 300. [ The advertisement searching unit 124 transmits the advertisement stored in the advertisement storing unit 121 to the webtoot authoring client 300 when the selection signal for the searched advertisement is received, so that the webtoon writer can insert the advertisement into the webtoot.

The advertisement statistics unit 125 stores predetermined statistics on the pieces of the Webtoon information in which the advertisements registered by the users registered by the user are inserted, the pieces of the webtoon view in which the subscribers subscribe to the webtoons, and the advertisement click information in which the subscribers select the advertisements in the respective webtoons ≪ / RTI > Here, the statistical values may include daily, weekly, monthly cumulative and average Webtoons view information, click information, and the like. The advertisement statistics unit 125 receives the web tomoney view state and the advertisement click state from the subscription screen construction unit 152 and can process statistics.

The webtoon management unit 130 includes a webtoon storage unit 131, a webtoon advertisement connection unit 132, an option storage unit 133, and a webtoan statistics unit 134. The webtoon storage unit 131 stores the webtoons transmitted from the webtoo authoring client 300. [ Here, the webtoon storage unit 131 may store both the webtoon that does not include the advertisement and the webtoon that contains the advertisement, and may store the webtoon that does not include the advertisement and the webtoon that includes the advertisement.

The webtoon advertisement connection unit 132 connects the advertisement included in the webtoon with the advertisement information stored in the advertisement management unit 120. When the subscriber clicks the advertisement included in the webtoon by connecting the advertisement included in the webtoon and the advertisement information of the advertisement management unit 120 by connecting the advertisement included in the webtoon, the corresponding advertisement content is displayed on the subscription client 400 . The webtoon advertisement connection unit 132 may store the webtoon advertisement connection means for automatically connecting the webtoon with the advertisement when the webtoon artist includes the advertisement on the webtoon, thereby improving the convenience. As described above, the Webtoon advertisement connection means may be implemented as a program installed and running in the webtoot authoring client 300. When the webtoot authoring client 300 accesses the mediation server 100 and is operated in the mediation server 100 It can also be implemented in the form of a tool.

The option storage unit 133 stores options applied to the advertisements included in the webtoon. The advertisement option setting unit 123 may set and store an option to be applied to the advertisement by the advertiser. However, whether or not the option is applied to the advertisement included in the webtoon can be decided by the artist of the webtoon. Therefore, the webtoot artist confirms the advertisement option set in the advertisement option setting unit 123, and determines whether the option is applied to the advertisement inserted in the webtoon and applies the advertisement. At this time, the option storage unit 133 stores whether or not the option is applied to the advertisement and the type of the applied option. The application of the option to the webtoon advertisement can be easily performed through the webtoon advertisement connection means. As described above, the webtoon advertisement connection unit can provide various editing functions so that the advertisement can be naturally included in the webtoot, and the editing option can be applied together .

The webtoan statistics unit 134 obtains predetermined statistics on the view information of the webtoons for each webtoon artist and the advertisement click information that the subscribers have selected by checking the advertisement on each webtoon. Like the advertisement statistics unit 125, the webtoan statistics unit 134 receives the webtoon view state and the advertisement click state from the subscription screen construction unit 152, and can process statistics.

The point management unit 140 manages advertising costs. The point management unit 140 includes a point settlement unit 141, a point switching unit 142, an advertisement activating unit 143 and a point notifying unit 144.

When the point purchasing request is received from the advertiser client 200, the point payment unit 141 makes a payment for the cache cost to be purchased, adds the point corresponding to the paid cost to the existing point, and allocates the point to the user information of the advertiser.

The point switching unit 142 receives from the Webtooon authoring client 300 When the point conversion request is received, the requested point can be converted to the corresponding amount and transferred to the account stored in the user information of the webtoon artist. That is, by inserting an advertisement on the webtoon, the advertisement revenue generated is paid to the artist of the webtoon. Then, the converted point is deducted from the points allocated to the user information of the webtoon artist.

The advertisement activating unit 143 receives the web tomoney view state and the advertisement click state from at least one of the subscription screen configuring unit 152, the web tomon statistics unit 134 and the advertisement statistic unit 125 and receives the view count and the advertisement click count Thereby subtracting the points assigned to the advertiser's user information and increasing the user assigned points of the webtoon writer. In other words, the point of the advertiser is transmitted to the artist of the webtoon so that the advertiser can pay the advertising fee to the artist of the webtoon. At this time, the point deducted from the advertiser and the increase point can be set the same for the webtoon artist, but they can be set differently depending on the case. Points that are deducted or increased according to the number of views and the number of clicks can be set at the time of advertisement registration in the advertisement storage unit 121 by the advertiser. If the option is set for the advertisement, the point corresponding to the option can be further switched from the advertiser's point to the webtoon artist's point.

  The advertisement activating unit 143 deactivates all advertisements of the corresponding advertiser when all the points allocated to the advertiser are exhausted or below the predetermined reference value. That is, the advertisement is not searched and the advertisement inserted in the webtoon is not clicked. You can also deactivate the option for an ad with options. The advertisement activating unit 143 transmits the point exhaustion information to the point notifying unit 144 when all the points allocated to the advertiser are exhausted or less than a preset reference value.

When the point exhaustion information is received from the advertisement activating unit 143, the point notifying unit 144 notifies the advertiser and the webtoon artist of the point using the contact information and mail address stored in the user information of the advertiser and the webtoon artist from the user management unit 110 Is exhausted.

The webtoal service providing unit 150 includes a connection position determining unit 151, a subscription screen configuring unit 152, an advertisement status screen configuring unit 153, and a webtoon status screen configuring unit 154.

The connection position determination unit 151 receives the connection position information from the connected clients 200, 300, and 400 and determines the connection position. If the connection position information is not received from the connected client 200, 300 or 400, the connection position determination unit 151 can determine the connection position based on the main connection position stored in the user information. Then, the determined connection position is transmitted to the subscription screen construction unit 152.

The subscription screen configuration unit 152 transmits a predetermined basic connection screen (e.g., a webtoon selection screen) to the connected subscription client 400 when the subscription client 400 is connected, When the selection signal is transmitted, the webtoon corresponding to the selection signal among the plurality of webtoons stored in the webtoon storage unit 131 is received and a subscription screen is formed and transmitted to the subscription client 400. At this time, if it is determined that the location-based advertisement is included in the webtoon, the subscription screen construction unit 152 may subscribe to the webtoon that includes the advertisement corresponding to the connection location, And transmits the screen to the subscription client 400.

When the advertiser client 200 is connected, the advertisement status screen constructing unit 153 receives the advertisement statistical information from the advertisement statistics unit 125 and constructs and transmits the advertisement status screen. In this case, the advertisement status screen configuration unit 153 may display only statistical information about the advertisement, but the webtoons containing the advertisement may be added together so that the advertiser can easily confirm the webtoon containing the advertisement.

When the webtoot authoring client 300 is connected, the webtoon status screen configuring unit 154 receives the webtoan statistical information from the webtoan statistics unit 125 and configures and transmits the webtoon status screen. The webtoon status screen configuration unit 154 may also allow the webtoon writer to easily confirm his or her webtoon by adding the webtoon of the webtoon writer to the webtoon status screen and further provide a list of the advertisements inserted in the webtoon, Or advertiser information together.

In the above description, the advertisement search unit 124 is included in the advertisement management unit 120, but the advertisement search unit 124 may be included in the webtoot service provider 150. [

Although the advertisement statistics unit 124 and the webtoan statistics unit 134 are shown separately in the above description, they may be integrated into the statistics unit and included in the webtoot service provider 150.

In the above description, the point settlement unit 141, the point switching unit 142, the connection position determination unit 151, and the subscription screen construction unit 152 are both provided in the mediation server 100 , And the point settlement unit 141 and the point switching unit 142 may be separately provided as separate payment servers. The connection location determination unit 151 and the subscription screen configuration unit 152 may be configured as separate webtoot servers.

Fig. 3 shows an example of a search result screen.

The search result screen shown in FIG. 3 is a screen provided by the advertisement search unit 124 in the advertisement management unit 120 of FIG. 2 in response to a search word applied in the webtoo authoring client 300. FIG. 3 shows a case where a bag is searched for an example.

3, when the bag is authorized as a keyword, the advertisement searching unit 124 searches for keywords and tags in the advertisement information stored in the advertisement storage unit 121 to acquire matching advertisements, Configure the screen. The search result screen may display the searched advertisement in a list form, together with the location based advertisement. In addition, when the advertisement is clicked, the advertisement cost such as the estimated unit price is displayed together so that the artist of the webtoon can check the advertisement revenue.

FIG. 4 shows an example of a webtoon advertisement connection means for editing an advertisement and inserting it into an webtoon, and FIG. 5 shows an example of a webtoon in which an advertisement is inserted.

As shown in FIG. 4, the webtoon advertisement connection unit provides various graphic editing tools together with the image of the advertisement selected in the webtoot authoring client 300, and displays the webtooth to insert the advertisement together. The artist of the webtoon selects and inserts the advertisement image to be inserted into the webtooth to insert the advertisement. At this time, since the inserted advertisement is overlapped with the upper layer of the web totem, the webtoot area in which the advertisement is inserted is hidden by the advertisement. In the case of the advertisement image provided by the advertiser, it may not be naturally combined with the previously drawn webtoon. Therefore, the webtoot artist can perform the editing operation so that the inserted advertisement can be naturally arranged in the existing webtoot using the graphic editing tool provided in the webtoon advertisement connection means. Also, the webtoon advertisement connection means allows the connection to the connection address or the advertisement information of the existing advertisement contents to be maintained even when the selected advertisement image is edited and placed in the webtoot.

FIG. 6 illustrates a method of mediating Webtoon advertisements according to an embodiment of the present invention.

FIG. 6 shows a method of mediating the Webtoon advertisement based on the operation of the mediation server 100 in the webtoon advertisement mediating apparatus. Referring to FIGS. 1 and 2, a method of mediating the Webtoon advertisement of FIG. 6 will be described. First, the mediation server 100 determines whether the clients 200, 300, and 400 are connected (S110). If it is determined that the clients 200, 300, and 400 are connected, it is determined whether a user authentication request is received from the connected clients 200, 300, and 400 (S120).

When the user authentication request is received, the mediation server 100 performs user authentication (S130). At this time, the mediating server 100 can perform user authentication after additionally performing a user registration operation in the case of an unregistered user. The user registration can be divided into an advertiser, a webtoot artist, and a subscriber.

The mediation server 100 performs user authentication to determine whether the authenticated user is an already registered advertiser (S140). If it is determined that the authenticated user is an advertiser, the mediation server 100 searches the advertiser client 200 for the presence of the pre-registered advertisement corresponding to the authenticated advertiser, forms an advertisement status screen for the searched advertisements, (S150). Here, the advertisement status screen may include view information of the webtoons and the webtoons in which the advertisement is inserted, information on the click of the advertisement, whether or not the option is applied, and the like. In addition, the point information paid by the webtoon advertisement and the current point information can be included in the advertisement status screen.

Then, the mediation server 100 determines whether the advertisement registration request or the correction request is received from the advertiser client 200 (S160). When the advertisement registration request is received, the mediation server 100 receives and stores advertisement and advertisement information from the advertiser client 200, and when receiving a correction request for the previously registered advertisement, And transmits the modified advertisement to the advertiser client 200 (S170). At this time, the mediation server 100 can receive the advertisement, the advertisement information, and the advertisement content together, and the option and the advertisement cost can be set.

In addition, the mediation server 100 determines whether a point settlement request is received from the advertiser client 200 (S180). If the point settlement request is received, the mediation server 100 makes a payment for the requested point in the advertiser client 200 and increases the points allocated to the advertiser's user information (S190).

If it is determined that the authenticated user is not an advertiser, the mediation server 100 determines whether the user is a webtoot artist (S200). If it is determined that the authenticated user is a writer of the webtoon, the mediation server 100 transmits the webtoon status screen to the webtoot authoring client 300 (S210).

The webtoon status screen may include view information on the previously registered webtoun corresponding to the webtoon artist, advertisement information inserted in each webtoon, click information activated by the advertisement selected through the webtoon, and the like. Can be included together.

Then, the mediation server 100 determines whether an advertisement search request is received from the Webtooat authoring client 300 (S220). Here, the advertisement search request may be transmitted together with a keyword search word or a location search word for searching for an advertisement to be inserted into a webtoon by a webtoon artist. Accordingly, the intermediary server 100 searches for an advertisement matched with the search word among the advertisements stored in the advertisement storage unit 121, generates a search result screen, and transmits the search result screen to the webtoot authoring client 300 (S230). Here, the search result screen may include a plurality of searched advertisements in a list form, and may include advertisement information, advertisement contents, set options, advertisement costs, and the like for each searched advertisement.

In addition, the mediation server 100 determines whether a webtoot registration request or a modification request is received from the webtoot authoring client 300 (S240). If it is determined that the webtoon registration request has been received, the mediation server 100 receives and stores the webtoon from the webtoot authoring client 300, and when receiving a modification request for the registered webtoon, Authoring client 300 and accepts and stores the modified webtoons in the webtoot authoring client 300 in operation S250. At this time, the mediation server 100 analyzes whether the advertisement is inserted in the transmitted webtoon, and connects the advertisement inserted in the webtoon with the advertisement content and the advertisement information, if the advertisement is the inserted webtoon.

Also, the mediation server 100 determines that the authenticated user is a subscriber if the user is not an advertiser or a webtoon writer. Also, even if the user authentication request is not received from the connected client 200, 300 or 400, it is determined that the subscriber is connected and the predetermined basic connection screen is transmitted to the subscription client 400 (S260). Here, the basic connection screen may be a webtoon selection screen as described above.

And receives the connection location information from the subscription client 400 and determines the connection location of the subscription client 400. [ If the connection location information is not received from the subscription client 400, the mediation server 100 can estimate the connection location using the main connection location or the address information stored in the user information.

Then, the mediation server 100 determines whether a webtoon selection signal is received from the subscription client 400 (S280). If the webtoart selection signal is received, the mediation server 100 transmits the selected webtoon to the subscription client 400 (S290). At this time, if the location-based advertisement is included in the webtoon, the mediation server 100 transmits the webtoon containing the advertisement corresponding to the connection location of the subscription client 400 determined. For this, the mediation server 100 can use the Redirect URL. If the webtoot server (not shown) is provided separately from the mediation server, the mediation server 100 may transmit the connection address to the subscription client 400 so that the subscription client 400 can access the path where the webtoon is stored.

Then, the mediation server 100 determines whether an advertisement click signal is received from the subscription client 400 (S300). If the advertisement click signal is received, the mediation server 100 transmits the advertisement contents corresponding to the clicked advertisement inserted in the web to the subscription client 400, or transmits the connection address to the advertisement contents to the subscription client 400 , So that the subscriber can confirm the advertisement contents (S310).

At this time, the mediation server 100 subtracts points corresponding to the number of views or the number of clicks of the web toon in which the advertisement is inserted from the point of the advertiser, and converts the point to the point of the webtoon artist so that the webtoon writer can obtain the advertisement revenue . At this time, when the point allocated to the advertiser is exhausted or becomes less than a predetermined reference value due to the deduction of the advertiser's point, the mediating server 100 deactivates the advertisement to prevent the advertisement from being searched or clicked.

Then, the advertiser and the webtoon writer are notified that the points have been exhausted so that the advertiser can pay for the points, and the webtoon writer can replace the advertisement inserted in the webtoon with another advertisement.

In addition, when the mediation server 100 receives the point conversion request from the webtoot authoring client, the mediation server 100 may convert the points allocated to the user information of the webtoart writer to the cost, and pay the webto artist in a predetermined manner.

In the WebtoNT advertisement mediating apparatus and method according to the present invention, the advertiser and the webtoon writer do not contract advertisement insertion in the webtoon, the advertiser transmits the advertisement to the mediating server 100 and pays the points, 100 to search for and insert an advertisement to be inserted into the webtoon. Therefore, the advertiser pays the advertisement cost according to the advertisement effect, so that the efficient advertisement can be performed, and the advertisement can be easily modified and replaced. You can also advertise by region. Since the webtoon artist can search for and insert an advertisement suitable for the webtoon story, there is no need to change the story to insert the advertisement in the webtoot authoring, and the advertisement inserted in the webtoon can be easily modified and replaced.

The method according to the present invention can be implemented as a computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and a carrier wave (for example, transmission via the Internet). The computer-readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.

Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims (18)

A user information management unit for storing user information classified into an advertiser, a webtoot artist, and a subscriber to perform user authentication;
The advertiser client, which is the user terminal of the advertiser, receives the advertisement to be inserted into the webtoot and the advertisement information and the advertisement content, which are additional information about the advertisement, and stores the advertisement and the advertisement search request from the webtoot authoring client, An advertisement management unit for searching for and transmitting the advertisement;
A webtoTun manager for receiving and storing the webtoon from the webtoot authoring client and for matching the inserted advertisement with the advertisement information and the advertisement content of the advertisement management unit when it is determined that the advertisement is inserted into the webtoToon;
When a click signal is received from a subscription client that is a user terminal of the subscriber, a subscription screen including the selected webtoon is constructed and transmitted, and when a click signal is transmitted from the subscription client to the advertisement inserted in the webtoon, To-web service service; And
A point management unit for managing a point to be provided to the artist by the advertiser as the advertisement is inserted into the webtoon; To-one correspondence. The method of claim 1, wherein the advertisement management unit
The advertisement information transmitted from the advertiser client, the advertisement information including the keyword, the tag information and the location information of the advertisement, and the number of clicks or clicks of the webtoon in which the advertisement is inserted, And stores the generated advertisement information. 3. The apparatus of claim 2, wherein the advertisement management unit
And further stores a point setting to be paid when the advertisement applicable to the advertisement inserted in the webtoon and the advertisement to which the option is applied is inserted in the webtoon. 4. The method of claim 3, wherein the advertisement management unit
A search result display unit for searching the advertisement corresponding to the keyword search word and the position search word when the advertisement search request is approved together with at least one of a keyword search word and a position search word, And transmits the webtoot authoring client to the webtoot authoring client. 5. The webtop management system according to claim 4,
If the advertisement is inserted into the webtoon and the inserted advertisement includes position information, the webtoon is divided and stored according to the position information. 6. The webtop management system according to claim 5,
Wherein the webtoot authoring client easily edits and inserts the advertisement on the webtoot and stores the advertisement webtoon connection means so that the advertisement embedded in the webtoon can maintain matching with the advertisement information. . 7. The webtop management system of claim 6,
Determining whether at least one option set in the advertisement management unit is applied to the webtoon in which the advertisement is inserted, and if the option is applied, storing it together with the webtoon. 8. The webtoon service providing apparatus according to claim 7,
Receiving the connection location information from the subscription client, determining a connection location of the subscription client, determining whether the selected webtoon is a stored webtoon based on the location information when the webtoon selection signal is applied, If the webtoon is classified according to the information, constructs the subscription screen with the webtoons corresponding to the determined connection location, and transmits the subscribe screen to the subscription client. [9] The system of claim 8,
If it is determined that the user authenticated by the user management unit is the advertiser, the webtoot view information in which the webtoon and the subscriber in which the advertisement corresponding to the advertiser is inserted subscribe to the webtoon, An advertisement status screen including advertisement click information is transmitted to the advertiser client,
If it is determined that the authenticated user is the artist of the webtoon, an advertisement inserted in the webtoon corresponding to the artist of the webtoon and an advertisement inserted in the webtoon, a webtoon view information in which the subscriber subscribes to the webtoon, Configuring the webtoon status screen including the confirmed advertisement click information, and transmitting the webtoon status screen to the webtoot authoring client. 10. The apparatus according to claim 9, wherein the point management unit
A point corresponding to the number of clicks of the webtoon view and the number of clicks of the advertisement of the subscriber is switched from a point corresponding to the advertiser to a point corresponding to the artist of the webtoon, and when a point corresponding to the advertiser becomes a preset reference value or less, Deactivates the advertisement corresponding to the advertiser, and notifies the user of the advertiser and the artist of the webtoon in which the advertisement of the advertiser is inserted, to be consumed. 11. The apparatus according to claim 10, wherein the point management unit
When the point settlement request is received from the advertiser client, the controller 100 makes a payment for the requested point, adds the paid point to a point corresponding to the user information of the advertiser, and when a point change request is received from the Webtooat authoring client , And switches the requested point in a predetermined manner. A method for mediating a Webtoon advertisement in a webtoon advertisement mediating system including an advertiser client, a webtoot authoring client, a subscription client, and a mediating server as user terminals of an advertiser, a webtoon writer and a subscriber,
Performing a user authentication when a user authentication request is received from a client connected to the mediation server;
Determining whether the authenticated user is the previously registered advertiser, the webtoot artist, or the subscriber by performing the user authentication;
The mediation server searching for an advertisement previously stored corresponding to the advertiser and transmitting an advertisement status screen for the advertisement searched by the advertiser client;
When the mediation server receives an advertisement registration or correction request from the advertiser client, receiving and storing the advertisement to be inserted into the webtoon and the advertisement information and the advertisement content as additional information about the advertisement;
The mediation server searching for a previously stored webtoon corresponding to the webtoon and transmitting a webtoon status screen for the webtoon searched by the webtoot authoring client,
Retrieving and transmitting an advertisement corresponding to the advertisement search request to the webtooat authoring client when the intermediary server receives an advertisement search request from the webtooat authoring client;
Wherein the mediation server accepts and stores the webtoon when receiving a webtoon registration request from the webtoon authoring client, and if the advertisement is determined to be inserted in the webtoart, Matching with the advertisement content; And
When the mediation server receives a webtoon selection signal from the subscription client, the intermediation server composes and transmits a subscription screen including the selected webtoart, and when the click signal for the advertisement inserted in the webtoo is transmitted from the subscription client, ; The method comprising the steps of: The method of claim 12, wherein the step of receiving and storing the advertisement content comprises:
A point setting to be paid to the artist of the webtoon in accordance with the number of views or clicks of the advertisement transmitted from the advertiser client and the advertisement information including the keyword, the tag information and the position information of the advertisement, The method of claim 1, further comprising the steps of: 14. The method of claim 13, wherein matching the advertisement content comprises:
Receiving the webtoon and determining whether an advertisement is inserted in the approved webtoon;
Determining whether the advertisement is included in the inserted advertisement if the advertisement is inserted in the webtoon; And
Dividing and storing the webtoons according to the location information if the location information is included; The method comprising the steps of: 15. The method of claim 14, wherein transmitting advertisement content comprises:
Receiving connection location information from the subscription client when the subscription client is connected;
Determining whether the selected webtoon is a webtoon classified according to the location information when the webtoon select signal is applied from the subscription client;
Configuring the subscription screen with the webtoon corresponding to the determined connection location and transmitting the subscription screen to the subscription client if the webtoon is a classified webtoTune according to the location information; And
Transmitting the advertisement content corresponding to the advertisement to the subscription client when a click signal for the advertisement embedded in the webtoon is received from the subscription client; The method comprising the steps of: 16. The method of claim 15, wherein transmitting the advertisement content comprises:
When the WebtoTune selection signal is applied to the WebtoTone including the advertisement or when a click signal is applied to the advertisement, a predetermined point in the advertisement information is subtracted from a point corresponding to the advertiser, Point; Further comprising the steps of: 17. The method of claim 16,
Determining whether a point corresponding to the advertiser is less than or equal to a preset reference value;
Deactivating the advertisement corresponding to the advertiser if the point corresponding to the advertiser is below the reference value; And
A step of notifying the webtoot artist of the webtoon in which the advertiser and the advertisement of the advertiser are inserted, Further comprising the steps of: 13. The method of claim 12,
A text, an image, a moving image, and a web site.
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