KR20210029378A - Method, apparatus and computer readable recording medium for product marketing related webtoon contents - Google Patents

Abstract

The present invention relates to a method for product marketing related webtoon content which maximizes advertising efficiency. More particularly, the present invention relates to a method for product marketing related webtoon content which comprises: a product image collection step of collecting product images for a product to be marketed from an advertiser terminal, which is a subject of marketing; a webtoon list providing step of extracting one or more webtoons including object images corresponding to the product images collected from a webtoon database in which one or more webtoons by genre are stored and providing the same as a list to an advertiser terminal; a webtoon selection information receiving step of receiving selection information with regard to the webtoon to be used as a marketing means by applying the product image from the advertiser terminal among the webtoon list provided to the advertiser terminal; an object image conversion step of converting the object image existing on the selected webtoon into the collected product image; and a webtoon content providing step of providing webtoon content including a webtoon page in which the product image is inserted to a subscriber terminal.

Description

Product marketing methods, devices, and computer-readable recording media linked to webtoon contents{METHOD, APPARATUS AND COMPUTER READABLE RECORDING MEDIUM FOR PRODUCT MARKETING RELATED WEBTOON CONTENTS}

The present invention relates to a product marketing method linked to webtoon content, and specifically, by converting an object image on webtoon content into a product image sold by an advertiser, webtoon content in which an indirect advertisement PPL for a product is inserted on the subscriber terminal side It's about the technology that makes it available.

With the recent widespread use of the Internet and personal terminals, cartoons that were previously subscribed to paper books are being provided to users as webtoons, which are electronic cartoons, and as a part of this, webtoons are a medium that can be easily used regardless of gender and age. As a result, the scale of the webtoon market continues to grow.

Meanwhile, according to this trend, the demand of advertisers who want to promote their products or services to webtoon subscribers by posting advertisements on webtoons has been created. Accordingly, Korean Patent Publication No. 10-2019-0059438 (product information provision server) A technology is disclosed that provides an advertisement of a product through an advertisement, but provides information on a writer for requesting the production of a webtoon to an advertiser.

However, in the case of the above-described prior art, the advertiser requests a webtoon job that allows the webtoon writer matched with the advertiser to include their product advertisement in the webtoon, and publishes it together with the webtoon. As webtoons were produced, there was a problem that it was difficult to attract the attention of consumers because it was difficult to proceed a natural story.

In addition, the above-described prior art is an extremely passive webtoon advertisement posting method, and once a webtoon writer creates a webtoon advertisement for a product, there is a problem that it is difficult to modify. There was a problem with spending.

Accordingly, the first object of the present invention is to convert the object image included in the webtoon content into an image of an advertiser's marketing target product and provide the webtoon content to the subscriber terminal, so that native marketing for the product is performed through the webtoon. There is this.

In addition, a second object of the present invention is to establish a B2B2C (Business to Business to Consumer) infrastructure in which e-commerce transactions between advertisers, webtoon writers, and consumers are performed by linking the products sold by the advertiser and webtoon content.

In order to achieve the above object, a product marketing method associated with webtoon content implemented in a computing device including at least one processor and at least one memory storing instructions executable by the processor according to an embodiment of the present invention includes: A product image collection step of collecting a product image for a product to be marketed from an advertiser terminal, which is an execution subject; A webtoon list providing step of extracting one or more webtoons including object images corresponding to the collected product images from a webtoon database in which one or more webtoons by genre are stored and providing them as a list to an advertiser terminal; A webtoon selection information receiving step of receiving selection information on a webtoon to be used as a marketing means by applying the product image from the advertiser terminal from among the webtoon list provided to the advertiser terminal; An object image conversion step of converting the object image existing on the selected webtoon as a collected product image; And providing a webtoon content including a webtoon page in which a product image is inserted to a subscriber terminal.

In the above-described object image conversion step, a default image of a product image corresponding to the object image is loaded, and a correction value of a format value including at least one of a size, a slope, and a color temperature of the default image according to the arrangement shape of the object image. It is preferable to calculate and apply the calculated correction value to the default image so that the object image is used as a product image to be replaced.

In the above-described object image conversion step, it is preferable to convert the object image selected by the advertiser terminal as a product image.

In the above-described step of providing webtoon content, when there is an interaction event for the product image in the subscriber terminal, detailed information related to the product image is provided on the output screen on which the webtoon content is output, but the detailed information is It is preferable to provide step by step corresponding to the number of occurrences of the interaction event.

After the above-described image collection step is performed, a consumer group information collection step of collecting consumer group information including at least one of gender information and age information of the consumer group targeted for the product from the advertiser terminal; , When performing the webtoon list provision step, it is desirable to extract and provide a webtoon list that has a subscriber group corresponding to the consumer group information as a major subscriber group.

Meanwhile, the product marketing device associated with webtoon content implemented as a computing device including at least one processor and at least one memory for storing instructions executable by the processor according to an embodiment of the present invention is an advertiser terminal as a marketing execution agent. From, a product image collection unit for collecting a product image on a product to be marketed; A webtoon list providing unit that extracts one or more webtoons including object images corresponding to the product images collected from a webtoon database in which one or more webtoons by genre are stored and provides them as a list to an advertiser terminal; A webtoon selection information receiving unit for receiving selection information on a webtoon to be used as a marketing means by applying the product image from the advertiser terminal from among the webtoon list provided to the advertiser terminal; An object image conversion unit converting and processing the object image existing on the selected webtoon as a collected product image; And a webtoon content providing unit that provides a webtoon content including a webtoon page in which a product image is inserted to a subscriber terminal.

On the other hand, as a computer-readable recording medium, a computer-readable recording medium stores instructions for causing a computing device to perform the following steps, and the steps are performed from an advertiser terminal as a marketing entity to a product to be marketed. A product image collection step of collecting product images for the product; A webtoon list providing step of extracting one or more webtoons including object images corresponding to the collected product images from a webtoon database in which one or more webtoons by genre are stored and providing them as a list to an advertiser terminal; A webtoon selection information receiving step of receiving selection information on a webtoon to be used as a marketing means by applying the product image from the advertiser terminal from among the webtoon list provided to the advertiser terminal; An object image conversion step of converting the object image existing on the selected webtoon as a collected product image; And providing a webtoon content including a webtoon page in which a product image is inserted to a subscriber terminal.

According to an embodiment of the present invention, by converting an object image included in the webtoon content into an image of an advertiser's marketing target product and providing the webtoon content to a subscriber terminal, an advertisement that naturally melts into the webtoon story is performed. At the same time, there is an effect that native marketing can be performed in which antipathy against advertisements is significantly lowered.

In addition, according to an embodiment of the present invention, the collected product image is inserted into the webtoon content by correcting the format value according to the arrangement shape of the object image, so that even if the indirect advertisement PPL is inserted, the effect of minimizing the heterogeneity of the webtoon content. have.

In addition, according to an embodiment of the present invention, by providing detailed information on the product of the advertiser in stages according to the number of occurrences of the interaction event on the product image, a marketing means that can significantly reduce the fatigue on the consumer side due to advertisements is provided. There is an effect it can provide.

In addition, according to an embodiment of the present invention, a webtoon having a major subscriber group corresponding to the consumer group collected in the advertiser terminal is collected as a marketing means webtoon by collecting information on a consumer group that is a marketing target of the advertiser from the advertiser terminal. Thus, there is an effect of maximizing advertisement efficiency by allowing targeted advertisements to be performed.

In addition, according to an embodiment of the present invention, a new concept of advertisement is established by establishing a B2B2C (Business to Business to Consumer) infrastructure in which e-commerce transactions between advertisers, webtoon writers, and consumers are performed by linking the products sold by the advertiser and webtoon content. There is an effect that can provide services.

1 and 2 are flowcharts of a product marketing method linked to webtoon content according to an embodiment of the present invention.
3 and 4 are examples in which a webtoon list is provided to an advertiser terminal according to an embodiment of the present invention.
5 is an example of converting an object image on a webtoon into a product image according to an embodiment of the present invention.
6 is an example of stepwise outputting information on a product selected and input from a subscriber terminal according to an embodiment of the present invention.
7 is a block diagram of a product marketing device linked to webtoon content according to an embodiment of the present invention.
8 is an example of an internal configuration of a computing device according to an embodiment of the present invention.

In the following, various embodiments and/or aspects are now disclosed with reference to the drawings. In the following description, for illustrative purposes, a number of specific details are disclosed to aid in an overall understanding of one or more aspects. However, it will also be appreciated by those of ordinary skill in the art that this aspect(s) may be practiced without these specific details. The following description and the annexed drawings set forth in detail certain illustrative aspects of the one or more aspects. However, these aspects are illustrative and some of the various methods in the principles of the various aspects may be used, and the descriptions described are intended to include all such aspects and their equivalents.

As used herein, "embodiment", "example", "aspect", "example", etc. may not be construed as having any aspect or design described as being better or advantageous than other aspects or designs. .

In addition, the terms "comprising" and/or "comprising" mean that the corresponding feature and/or component is present, but excludes the presence or addition of one or more other features, components, and/or groups thereof. It should be understood as not doing.

In addition, terms including ordinal numbers such as first and second may be used to describe various elements, but the elements are not limited by the terms. The above terms are used only for the purpose of distinguishing one component from another component. For example, without departing from the scope of the present invention, a first element may be referred to as a second element, and similarly, a second element may be referred to as a first element. The term and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

In addition, in the embodiments of the present invention, unless otherwise defined, all terms used herein, including technical or scientific terms, are those commonly understood by those of ordinary skill in the art to which the present invention belongs. It has the same meaning. Terms as defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the embodiments of the present invention, an ideal or excessively formal meaning Is not interpreted as.

The present invention, which will be described below, relates to a product marketing method associated with webtoon content. Specifically, by converting an object image on webtoon content into a product image sold by an advertiser, an indirect advertisement PPL for the product is provided to the subscriber terminal. It is related to the technology that allows the inserted webtoon content to be provided.

Specifically, the present invention described above is the first to convert the object image included in the webtoon content into an image of an advertiser's marketing target product and provide the webtoon content to the subscriber terminal, so that native marketing for the product is performed through the webtoon as a medium. The second purpose is to establish a B2B2C (Business to Business to Consumer) infrastructure in which e-commerce transactions between advertisers, webtoon writers, and consumers are performed by linking the advertiser's sales products and webtoon content.

Meanwhile, the present invention for a product marketing method linked to the above-described webtoon content will be described in more detail with reference to the accompanying drawings.

1 and 2 are flowcharts illustrating a product marketing method linked to webtoon content according to an embodiment of the present invention.

Accordingly, referring to FIG. 1, in the product marketing method associated with webtoon content, first, a product image collection step (S10) of collecting a product image for a product to be marketed may be performed from an advertiser terminal as a marketing execution agent. .

At this time, the product image in step S10 described above is a real image of the product to be marketed, and one or more images may be collected, and in order to naturally replace the object image on the webtoon, as a product image, without a background, That is, an image with a transparent background may be collected.

Eventually, it will be understood that step S10 described above in the present invention collects one or more product images for replacing object images existing on the webtoon content.

Meanwhile, after performing the above-described step S10, a webtoon list providing step (S20) in which one or more webtoons including object images corresponding to the collected product images are extracted from the webtoon database in which one or more webtoons by genre are stored and provided as a list to the advertiser terminal (S20). Can be performed.

In this case, the above-described webtoon database may be understood as a database in which webtoon content for which an indirect advertisement PPL insertion has been negotiated on the webtoon author and webtoon content is stored.

In addition, in performing the above-described step S20, it may be understood that the above-described object image is one or more object objects existing on the webtoon content.

As an example, assuming that the product targeted for marketing in the advertiser's terminal is canned coffee, in step S20, among webtoons including canned coffee images on the webtoon content and webtoons including canned beverage images that are the upper category of canned coffee. At least one webtoon can be extracted and provided to the advertiser's terminal.

In this case, the extraction of the object image corresponding to the above-described product image may be understood as extracting an object image whose appearance and shape of the product image are similar to a predetermined threshold value or more.

That is, according to the embodiment, compared to the conventional indirect advertisement PPL simply replacing keywords, there is an effect of providing a marketing means in which the width of the indirect advertisement is expanded.

Meanwhile, in a more preferred embodiment of extracting an object image using the above-described appearance, in the extraction of the object image corresponding to the product image, the object image corresponding to the product image is extracted by combining keyword information included in the webtoon page. May be.

As an embodiment, the object image is similar in appearance to a product image registered by an advertiser by more than a preset threshold value, and a keyword corresponding to the product image, that is, a product image, is displayed on a webtoon page including the object image. In the case of canned coffee, when a keyword including canned coffee exists in the webtoon page, the above-described object image can be extracted as an object image corresponding to a product image.

That is, according to the above-described embodiment, in the present invention, there is an effect of increasing the extraction accuracy of an object image corresponding to a product image registered by an advertiser.

Meanwhile, after performing the above-described step S20, the webtoon selection information receiving step (S30) of receiving selection information on the webtoon to be used as a marketing means by applying the product image described above from the advertiser terminal from among the webtoon list provided to the advertiser terminal is performed. Can be done.

Specifically, the above-described step S30 is preferably understood as receiving selection information on one or more webtoons into which product images are to be inserted in order to perform marketing activities for products from the advertiser terminal.

In addition, although not specifically mentioned in FIG. 1, in step S30, an advertisement contract may be concluded with an advertiser terminal and a webtoon author who is the author of the webtoon selected by the advertiser terminal.

At this time, the above-described advertisement contract preferably includes an advertisement fee to be paid by the advertiser to the webtoon writer, and the above-described advertisement fee is set differently according to the exposure period of the product image exposed by replacing the object image on the webtoon content. It is desirable that it is understood to be possible.

Meanwhile, after the above-described step S30 is performed, an object image conversion step S40 of converting and processing the object image present on the selected webtoon as a collected product image is performed.

As a preferred embodiment of the above-described step S40, in the present invention, in order to convert and process the above-described object image into a product image, the operation of correcting the product image according to the arrangement type of the object image is performed by loading the default image of the product image. It is desirable to do it.

As an example, in the default image of the product image described above, a correction value of a format value including at least one of a size, a slope, a color temperature, and a rotation direction may be calculated according to the arrangement shape of the object image, and the calculated correction value Is applied to the default image and used as a product image to replace the object image.

That is, the step S40 described above is used as a product image that replaces the object image by applying the calculated correction value to the above-described default image, so even when an indirect advertisement PPL through the product image is inserted on the webtoon content, the indirect advertisement PPL It has the effect of minimizing the sense of heterogeneity caused by.

In addition, in the present invention, the object image included in the webtoon content is converted into an image of an advertiser's marketing target, and the webtoon content is provided to the subscriber terminal. At the same time, it is possible to expect the effect of performing native marketing in which the antipathy against advertisement is significantly lowered.

Meanwhile, in another embodiment of step S40 described above, in the present invention, when step S40 is performed, the object image selected by the advertiser terminal may be converted into a product image.

That is, in the present invention, the selected object image can be converted into a product image limited to the specific object image selected in the advertiser terminal. Likewise in the above-described embodiment, the default image of the product image is loaded and the object image selected in the advertiser terminal is loaded. It will be understood that the work of correcting the product image according to the arrangement type is performed identically.

After the above-described step S40 is performed, a webtoon content providing step (S50) of providing webtoon content including a webtoon page in which a product image is inserted to a subscriber terminal may be performed.

That is, the above-described step S50 is to provide the webtoon content including the indirect announcement PPL for the product to the subscriber by providing the webtoon content in which the object image is converted as a product image to the subscriber terminal. By providing advertisements that naturally melt into the webtoon story by performing, there is an effect that it is possible to perform native marketing with lowered antipathy against advertisements while at the same time inducing interest from consumers.

Meanwhile, as another embodiment of the present invention, in step S50 described above, in the webtoon content provided to the subscriber terminal, when there is an interaction event for the product image of the advertiser included in the webtoon page in the subscriber terminal, the webtoon content is Detailed information related to the product image may be provided in a pop-up manner in an area of the output screen of the subscriber terminal that is output.

In this case, in the present invention, it is preferable to provide the above-described detailed information in stages according to the number of occurrences of the interaction event of the subscriber terminal with respect to the product image.

As a specific embodiment of this, after the webtoon content including the product image is provided to the subscriber terminal, when the product image is clicked once as an interaction event for the product image in the subscriber terminal, the product name and manufacturer information are provided, If the product image is clicked twice, product price information is provided, and if the product image is clicked three times, product purchase link information is provided to provide an interface that enables product purchase.

In other words, in the present invention, in the case of indirect advertisements exposed on the web in the related art, the number of interaction events of the subscriber terminal for the product image is generated, unlike the problem that it is immediately linked to the product purchase link to increase the fatigue of the consumer for the advertisement. In response to the provision of detailed information in stages, there is an effect of providing a marketing means capable of remarkably reducing the advertisement fatigue that consumers feel due to indirect advertisement.

On the other hand, in performing steps S10 to S50 described above, according to a more preferred embodiment of the present invention, after performing step S10 described above, collecting consumer group information that collects consumer group information that is a target of the product from the advertiser terminal Step S11 may be further performed, and reference will be made to FIG. 2 for a more detailed description thereof.

As shown in Figure 2, after performing step S10, the group information collection step (S11) performed includes at least one of gender information and age information of the consumer group targeted for the product from the above-described advertiser terminal. It can be understood as performing a function of collecting information about a group of consumers.

That is, in the present invention, as the above-described step S11 is further included, as a webtoon list provided to the advertiser terminal by step S20 of FIG. 1 above, a webtoon list having a subscriber group corresponding to the consumer group information as a main subscriber group is provided. It can be understood that it is possible to extract and provide.

That is, accordingly, in the advertiser terminal, when marketing a product through webtoon, marketing activities can be intensively performed on a specific group, thereby providing an indirect advertisement PPL with maximized marketing efficiency at a low cost.

At this time, it is preferable to understand that the above-described subscriber group information can be obtained from subscriber statistics accumulated in the webtoon database. In the above-described embodiment, it is limited to gender and age, but subscriber region information may be further included. The invention is not limited thereto.

Overall, according to an embodiment of the present invention, by converting an object image included in the webtoon content into an image of an advertiser's marketing target and providing the webtoon content to the subscriber terminal, an advertisement that naturally melts into the webtoon story is performed. At the same time, there is an effect that native marketing can be performed in which the antipathy for advertisement is significantly lowered while at the same time inducing interest from the side.

In addition, according to an embodiment of the present invention, the collected product image is inserted into the webtoon content by correcting the format value according to the arrangement shape of the object image, so that even if the indirect advertisement PPL is inserted, there is an effect of minimizing the heterogeneity of the webtoon content. have.

In addition, according to an embodiment of the present invention, by providing detailed information on the product of the advertiser in stages according to the number of occurrences of the interaction event on the product image, a marketing means that can significantly reduce the fatigue on the consumer side due to advertisements is provided. There is an effect it can provide.

In addition, according to an embodiment of the present invention, a webtoon having a major subscriber group corresponding to the consumer group collected in the advertiser terminal is collected as a marketing means webtoon by collecting information on a consumer group that is a marketing target of the advertiser from the advertiser terminal. Thus, there is an effect of maximizing advertisement efficiency by allowing targeted advertisements to be performed.

In addition, according to an embodiment of the present invention, a new concept of advertisement is established by establishing a B2B2C (Business to Business to Consumer) infrastructure in which e-commerce transactions between advertisers, webtoon writers, and consumers are performed by linking the products sold by the advertiser and webtoon content. There is an effect that can provide services.

As described above, although the embodiments have been described with reference to limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art.

Meanwhile, in FIGS. 3 and 4, an example in which a webtoon list is provided to an advertiser terminal according to an embodiment of the present invention is shown. In the following description, a description of an unnecessary embodiment overlapping with the description of FIGS. 1 and 2 is I will omit it.

First, referring to screen 100 of FIG. 3, as shown in 100, when the product image 101 is collected in the advertiser terminal, the object image corresponding to the product image 101 among webtoons stored in the webtoon database is stored in the advertiser terminal. The webtoon list 102 including is extracted and provided.

At this time, preferably, the above-described webtoon list 102 is arranged in the order of the number of object images for the product image 101 among the matched webtoon list 102 in order to maximize marketing efficiency for the product. It may be provided to the advertiser terminal.

More specifically, in the webtoon list 102 provided to the advertiser terminal, the number of object images corresponding to the product image 101 for each series of episodes can be counted and provided to the advertiser terminal. Accordingly, the advertiser can easily It is possible to maximize advertising efficiency by selecting a webtoon with a large number of exposures of (101).

In addition, in the present invention, the indirect advertisement PPL of the product image 101 may be simultaneously inserted into one or more webtoons selected by the advertiser terminal, and the present invention is not limited thereto.

Meanwhile, as another embodiment in which the webtoon list 113 is provided to the advertiser terminal in the present invention, referring to the screen 110 of FIG. 4, in the present invention, before the webtoon list 113 is provided, the product to be marketed from the advertiser terminal By collecting the target consumer group information 112 of, the webtoon list 113 having the corresponding subscriber group may be extracted and provided to the advertiser terminal side.

Referring to the screen 110 of FIG. 4, when the advertiser registers canned coffee as the product image 111 and sets the target consumer group information 112 to males in their 30s to 40s, in the present invention, in the webtoon database, After extracting a webtoon containing an object image corresponding to the product image 111, among the extracted webtoons, a webtoon having a subscriber group corresponding to the target consumer group by analyzing gender and age information among statistical data of each webtoon subscriber It may be provided as a webtoon list 113 to the advertiser terminal by selecting.

At this time, in 110 of FIG. 4, a weight is set on a webtoon having a subscriber group corresponding to the target consumer group and provided to the advertiser terminal, and the provided webtoon list 113 contains information on the gender and age group of subscribers numerically. More can be provided.

That is, in the present invention, as the above-described embodiment is further included, in the marketing of products through webtoons, marketing activities can be intensively performed on a specific group, thereby providing an indirect advertisement PPL that maximizes marketing efficiency at a low cost. There is an effect that can be done.

As described above, although the embodiments have been described with reference to limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art.

FIG. 5 illustrates an example in which an object image on a webtoon is converted into a product image according to an embodiment of the present invention. In the following description, a description of unnecessary embodiments overlapping with the description of FIGS. 1 to 4 is omitted. I will do it.

First, it may be understood that the screen 200 of FIG. 5 is a product image that is a marketing target collected from an advertiser terminal.

In this case, it will be understood that the above-described product image was collected as an image having no background or a transparent background so that the object image existing on the webtoon content can be more naturally replaced as mentioned above.

Screen 210 of FIG. 5 will be understood to be a webtoon page including an object image corresponding to a product image among webtoon contents, and screen 211 is a webtoon page in which the above-described object image is converted into a product image, and is exposed to the subscriber terminal. It can be understood as being a webtoon page.

Meanwhile, the present invention is characterized in that native marketing is performed by naturally converting an object image into a product image. Accordingly, if the screens of 200, 210, and 211 are specifically examined, the product image of 200 is the arrangement of the object image of 210. Depending on the shape, it can be seen that the size, inclination, and rotation direction are corrected as shown in 211 to replace the object image.

That is, in the present invention, the product image is not simply inserted on the webtoon content, but the correction value of the format value of the product image is calculated according to the arrangement shape of the object image, and the product image to which the calculated correction value is applied is inserted into the webtoon page. In addition, there is an effect of performing native marketing in which the sense of foreignness is minimized and the antipathy for advertisement is significantly lowered.

As described above, although the embodiments have been described with reference to limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art.

6 shows an example in which information about a product selected and input from a subscriber terminal is output in stages according to an embodiment of the present invention. In the following description, an unnecessary embodiment overlapping with the description of FIGS. 1 to 5 is shown. The description will be omitted.

Referring to screen 300, a webtoon page in which a product image 301 is inserted is shown, and an example in which detailed product information according to an interaction of a subscriber terminal is output in stages is shown.

Specifically, when a product image 301 for a sweet potato latte is inserted as a product for marketing by an advertiser on the webtoon page, when an interaction event for the product image 301 corresponding to the sweet potato latte occurs once in the subscriber terminal, 310 As indicated, product name and seller information may be provided as first detailed information.

At this time, after the first detailed information is provided, if the interaction event for the product image 301 described above occurs once more from the subscriber terminal, it is the second detailed information that is more specific than the product name and seller information, and is displayed at 311. Product specification information and sales price information as described above may be provided.

In addition, after the second detailed information is provided, when the interaction event for the product image 301 described above occurs once more from the subscriber terminal, in the present invention, it is determined that the subscriber terminal has an intention to purchase, as shown in 312. A link to the product purchase home page may be provided.

That is, as mentioned in the above-described embodiment, in the present invention, detailed information is provided in stages according to the number of occurrences of the interaction event for the product image 301, so that if there is a conventional interaction event, it is immediately connected to the purchase homepage of the product. Thus, there is an effect that it is possible to solve the problem of increasing advertisement fatigue.

In addition, according to an embodiment of the present invention, a new concept of advertisement is established by establishing a B2B2C (Business to Business to Consumer) infrastructure in which e-commerce transactions between advertisers, webtoon writers, and consumers are performed by linking the products sold by the advertiser and webtoon content. There is an effect that can provide services.

On the other hand, in the first to third detailed information of FIG. 6 described above, the description is limited to providing product name and seller information, specification information and selling price information, and purchase homepage link information, respectively, but detailed information related to the product has been modified and changed. It is natural that it can be applied.

As described above, although the embodiments have been described with reference to limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art.

Meanwhile, in FIG. 7, a configuration diagram of a product marketing device 10 linked to webtoon content according to an embodiment of the present invention is shown, and unnecessary embodiments overlapping with the descriptions of FIGS. 1 to 6 are omitted in the following description. I will do it.

Accordingly, referring to FIG. 7, the product marketing device 10 linked to the webtoon content preferably includes a product image collection unit 11, a webtoon list providing unit 12, a webtoon selection information receiving unit 13, and an object image conversion unit ( 14), may include a webtoon content providing unit 15.

First, the product image collection unit 11 described above performs a function of collecting a product image for a product to be marketed from the advertiser terminal 20, which is a marketing subject.

That is, the above-described product image collection unit 11 may be understood as collecting a product image without a background in order to collect a real product image that is a marketing target, but naturally replace an object image on a webtoon. It is preferable that the image collection unit 11 is eventually understood to be capable of performing all functions performed by step S10 of FIG. 1.

The above-described webtoon list providing unit 12 extracts one or more webtoons including object images corresponding to the product images collected from the webtoon database 30 in which one or more webtoons by genre are stored and provides them as a list to the advertiser terminal 20 Performs the function of

At this time, the above-described webtoon list providing unit 12 has an object image corresponding to the product image in the webtoon database 30 in which webtoon content that has been negotiated with the webtoon writer and the webtoon content for indirect advertisement PPL insertion is stored. By extracting one or more webtoons and providing them to the advertiser terminal 20, it is possible to provide an effect of improving convenience for an advertiser to select a webtoon to be used as a marketing means.

That is, the above-described webtoon list providing unit 12 may be understood to be capable of performing all functions performed by step S20 of FIG. 1 above, and by the execution of the webtoon list providing unit 12 described above, conventionally simply keywords Compared to the indirect advertising PPL, which replaces the PPL, the effect of providing a marketing means with an expanded width of indirect advertising can also be expected.

The above-described webtoon selection information receiving unit 13 performs a function of receiving selection information on a webtoon to be used as a marketing means by applying a product image from the advertiser terminal 20 of the webtoon list provided to the advertiser terminal 20.

That is, the above-described webtoon selection information receiving unit 13 may be understood as performing a function of selecting a webtoon to insert a product image by receiving a selection input from the advertiser terminal 20.

Meanwhile, the above-described webtoon selection information receiving unit 13 may further perform a function of entering into an advertisement contract with the advertiser terminal 20 and a webtoon author who is the author of the webtoon selected by the advertiser terminal 20, and as a result It will be appreciated that it is understood that all functions performed by step S30 of FIG. 1 can be performed.

The above-described object image conversion unit 14 performs a function of converting an object image existing on the selected webtoon as a collected product image.

At this time, the above-described object image conversion unit 14 analyzes the arrangement form of the object image on the webtoon, calculates a correction value so that the default image of the product image corresponds to the shape of the object image, and applies the calculated correction value to the object. It is desirable to use it as a product image to replace the image.

At this time, the above-described correction value is preferably to be calculated so that the correction value of the format value including at least one of the size, slope, color temperature, and rotation direction of the default image is calculated. Accordingly, in the present invention, the product image is dissimilar to the webtoon content. It is inserted without and can provide a more maximized native advertising effect.

That is, it may be understood that the object image conversion unit 14 described above can perform all functions performed by step S40 of FIG. 1.

The above-described webtoon content providing unit 15 performs a function of providing webtoon content including a webtoon page in which a product image is inserted to the subscriber terminal 40.

In this case, the above-described webtoon content providing unit 15 may further perform a function of outputting detailed information displayed in stages according to the number of occurrences of interaction events for the product image inserted into the webtoon page from the subscriber terminal 40. have.

In other words, it will be understood that the above-described webtoon content providing unit 15 can perform all functions performed by step S50 of FIG. As a result of providing detailed information in stages in response to the number of interaction events of the subscriber terminal 40 with respect to the product image, while solving the problem that increased the consumer's fatigue with the advertisement, the consumer feels due to indirect advertisement. There is an effect of providing a marketing means that can significantly reduce advertisement fatigue.

Meanwhile, although not shown in FIG. 7, as a more preferred embodiment of the present invention, the product marketing device 10 linked to the above-described webtoon content may further include a consumer group information collection unit.

Specifically, the above-described consumer group information collection unit may perform a function of collecting consumer group information including at least one of gender information and age information of a consumer group targeted for a product from the advertiser terminal 20, Accordingly, when performing the function of the webtoon list providing unit 12 described above, it is possible to extract and provide a webtoon list that has a subscriber group corresponding to the consumer group information as a main subscriber group to the advertiser terminal 20.

At this time, the above-described consumer group information collection unit may be understood to be capable of performing all functions performed by step S11 of FIG. 2 above. Accordingly, in the advertiser terminal 20, in the marketing of products through webtoons, a specific group Since marketing activities can be conducted intensively, it has the effect of providing indirect advertising PPL with maximized marketing efficiency at a low cost.

Meanwhile, the advertiser terminal 20 and the subscriber terminal 40 mentioned above are communication devices capable of performing the functions of the present invention, including a wire/wireless telephone, a personal computer, and a tablet PC. ), a laptop, a smartphone, a personal digital assistant, and a mobile communication terminal.

As a result, the product marketing device linked to the webtoon content described in the present invention converts the object image included in the webtoon content into an image of an advertiser's marketing target product and provides the webtoon content to the subscriber terminal, which naturally melts into the webtoon story. Webtoon content by correcting the format value of the collected product images according to the arrangement of object images and the effects that can be performed by native marketing in which advertisements are performed, which induces interest on the consumer side, and at the same time, has significantly reduced antipathy against advertisements. By allowing it to be inserted into, even if the indirect advertisement PPL is inserted, there is an effect of minimizing the heterogeneity of webtoon content.

In addition, by providing detailed information on the product of the advertiser in stages according to the number of interaction events for the product image, it provides a marketing means that can significantly reduce the fatigue on the consumer side due to advertisement, and the advertiser's marketing from the advertiser terminal. It has the effect of maximizing advertising efficiency by collecting the target consumer group information and recommending a webtoon having a major subscriber group corresponding to the consumer group collected in the advertiser terminal as a webtoon as a marketing means, and allowing targeted advertisements to be performed. .

In addition, by linking the advertiser's sales products and webtoon content to establish a B2B2C (Business to Business to Consumer) infrastructure that conducts e-commerce transactions between advertisers, webtoon writers, and consumers, it is expected to provide a new concept of advertising services. You will be able to.

As described above, although the embodiments have been described with reference to limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art.

On the other hand, FIG. 8 shows an example of an internal configuration of a computing device according to an embodiment of the present invention, and in the following description, a description of unnecessary embodiments overlapping with the description of FIGS. 1 to 7 described above. Will be omitted.

As shown in FIG. 8, the computing device 10000 includes at least one processor 11100, a memory 11200, a peripheral interface 11300, and an input/output subsystem ( I/O subsystem) 11400, a power circuit 11500 and a communication circuit 11600. In this case, the computing device 10000 may be a user terminal connected to a tactile interface device (A) or may correspond to the aforementioned computing device (B).

The memory 11200 may include, for example, high-speed random access memory, magnetic disk, SRAM, DRAM, ROM, flash memory, or nonvolatile memory. have. The memory 11200 may include a software module, an instruction set, or other various data necessary for the operation of the computing device 10000.

In this case, access to the memory 11200 from another component such as the processor 11100 or the peripheral device interface 11300 may be controlled by the processor 11100.

The peripheral device interface 11300 may couple input and/or output peripheral devices of the computing device 10000 to the processor 11100 and the memory 11200. The processor 11100 may execute various functions for the computing device 10000 and process data by executing a software module or instruction set stored in the memory 11200.

The input/output subsystem 11400 may couple various input/output peripherals to the peripherals interface 11300. For example, the input/output subsystem 11400 may include a monitor, a keyboard, a mouse, a printer, or a controller for coupling a peripheral device such as a touch screen or a sensor to the peripheral device interface 11300 as needed. According to another aspect, the input/output peripheral devices may be coupled to the peripheral device interface 11300 without going through the input/output subsystem 11400.

The power circuit 11500 may supply power to all or part of the components of the terminal. For example, the power circuit 11500 may include a power management system, one or more power sources such as batteries or alternating current (AC), a charging system, a power failure detection circuit, a power converter or inverter, a power status indicator or power. It may contain any other components for creation, management, and distribution.

The communication circuit 11600 may enable communication with another computing device using at least one external port.

Alternatively, as described above, if necessary, the communication circuit 11600 may enable communication with other computing devices by transmitting and receiving an RF signal, also known as an electromagnetic signal, including an RF circuit.

The embodiment of FIG. 8 is only an example of the computing device 10000, and the computing device 11000 omits some of the components shown in FIG. 8, further includes additional components not shown in FIG. 8, or 2 It can have a configuration or arrangement that combines two or more components. For example, a computing device for a communication terminal in a mobile environment may further include a touch screen or a sensor in addition to the components shown in FIG. 8, and various communication methods (WiFi, 3G, LTE) in the communication circuit 1160 , Bluetooth, NFC, Zigbee, etc.) may include a circuit for RF communication. Components that may be included in the computing device 10000 may be implemented in hardware, software, or a combination of both hardware and software, including one or more signal processing or application-specific integrated circuits.

Methods according to an embodiment of the present invention may be implemented in the form of program instructions that can be executed through various computing devices and recorded on a computer-readable recording medium. In particular, the program according to the present embodiment may be configured as a PC-based program or an application dedicated to a mobile terminal. An application to which the present invention is applied may be installed on a user terminal through a file provided by the file distribution system. As an example, the file distribution system may include a file transmission unit (not shown) that transmits the file according to the request of the user terminal.

The apparatus described above may be implemented as a hardware component, a software component, and/or a combination of a hardware component and a software component. For example, the devices and components described in the embodiments include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), It may be implemented using one or more general purpose computers or special purpose computers, such as a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications executed on the operating system. Further, the processing device may access, store, manipulate, process, and generate data in response to the execution of software. For the convenience of understanding, although it is sometimes described that one processing device is used, one of ordinary skill in the art, the processing device is a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of these, configuring the processing unit to operate as desired, or processing it independently or collectively. You can command the device. Software and/or data may be interpreted by a processing device or, to provide instructions or data to a processing device, of any type of machine, component, physical device, virtual equipment, computer storage medium or device. It can be permanently or temporarily embody. The software may be distributed over networked computing devices and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -A hardware device specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

As described above, although the embodiments have been described with reference to limited embodiments and drawings, various modifications and variations are possible from the above description to those of ordinary skill in the art. For example, the described techniques are performed in a different order from the described method, and/or components such as systems, structures, devices, circuits, etc. described are combined or combined in a form different from the described method, or other components Alternatively, even if substituted or substituted by an equivalent, an appropriate result can be achieved. Therefore, other implementations, other embodiments, and those equivalent to the claims also fall within the scope of the claims to be described later.

Claims (7)

A product marketing method associated with webtoon content implemented in a computing device including at least one processor and at least one memory storing instructions executable by the processor,
A product image collection step of collecting a product image for a product to be marketed from an advertiser terminal as a marketing entity;
A webtoon list providing step of extracting one or more webtoons including object images corresponding to the product images collected from a webtoon database in which one or more webtoons for each genre are stored and providing them as a list to the advertiser terminal;
A webtoon selection information receiving step of receiving selection information on a webtoon to be used as a marketing means by applying the product image in the advertiser terminal from among the webtoon list provided to the advertiser terminal;
An object image conversion step of converting and processing the object image existing on the selected webtoon as the collected product image; And
And providing a webtoon content including a webtoon page in which the product image is inserted to a subscriber terminal, providing a webtoon content to a subscriber terminal.
The method of claim 1,
The object image conversion step,
Load a default image of the product image corresponding to the object image, and calculate a correction value of a format value including at least one of a size, a slope, and a color temperature of the default image according to the arrangement shape of the object image, The product marketing method associated with webtoon content, wherein the calculated correction value is applied to the default image to be used as a product image to replace the object image.
The method of claim 1,
The object image conversion step,
A product marketing method associated with webtoon content, characterized in that the object image selected by the advertiser terminal is converted and processed as the product image.
The method of claim 1,
The webtoon content providing step,
When an interaction event for the product image exists in the subscriber terminal, detailed information related to the product image is provided on an output screen on which the webtoon content is output,
The detailed information is provided step by step corresponding to the number of occurrences of an interaction event of the subscriber terminal with respect to the product image.
The method of claim 1,
After performing the image collection step,
A consumer group information collection step of collecting consumer group information including at least one of gender information and age information of the consumer group targeted for the product from the advertiser terminal; to be further included,
When performing the step of providing the webtoon list,
A product marketing method linked to webtoon content, characterized in that for extracting and providing a webtoon list having a subscriber group corresponding to the consumer group information as a major subscriber group.
A product marketing device associated with webtoon content implemented as a computing device including at least one processor and at least one memory storing instructions executable by the processor,
A product image collection unit that collects a product image for a product targeted for marketing from an advertiser terminal, which is a marketing subject;
A webtoon list providing unit extracting one or more webtoons including object images corresponding to the product images collected from a webtoon database in which one or more webtoons for each genre are stored and providing them as a list to the advertiser terminal;
A webtoon selection information receiver configured to receive selection information on a webtoon to be used as a marketing means by applying the product image from the advertiser terminal from among the webtoon list provided to the advertiser terminal;
An object image conversion unit converting and processing the object image existing on the selected webtoon as the collected product image; And
And a webtoon content providing unit that provides a webtoon content including a webtoon page in which the product image is inserted to a subscriber terminal.
As a computer-readable recording medium,
The computer-readable recording medium stores instructions that cause a computing device to perform the following steps, the steps:
A product image collection step of collecting a product image for a product to be marketed from an advertiser terminal as a marketing entity;
A webtoon list providing step of extracting one or more webtoons including object images corresponding to the product images collected from a webtoon database in which one or more webtoons for each genre are stored and providing them as a list to the advertiser terminal;
A webtoon selection information receiving step of receiving selection information on a webtoon to be used as a marketing means by applying the product image in the advertiser terminal from among the webtoon list provided to the advertiser terminal;
An object image conversion step of converting and processing the object image existing on the selected webtoon as the collected product image; And
And a webtoon content providing step of providing webtoon content including the webtoon page in which the product image is inserted to a subscriber terminal.

Images