KR20190059438A - Product information providing server - Google Patents

Abstract

The present invention relates to a product information providing server which comprises: a communication unit connected to a communication network and communicating with a writer terminal and an advertiser terminal; an input unit receiving advertiser information including an introduction request product and a detailed description of the product from the advertiser terminal through the communication unit; a page generating unit generating a product information providing page on which a product introduction webtoon published from the writer terminal is posted through the communication unit; a storage unit storing writer information including issue information for each writer who has issued the product introduction webtoon posted on the product information providing page and product information for each writer on the product posted on the product information providing page; an analysis unit analyzing the similarity between the advertiser information input from the input unit and the writer information stored in the storage unit; and a control unit controlling the communication unit, the input unit, the page generating unit, the storage unit, and the analysis unit, extracting the writer information matching the advertiser information according to the analysis result of the analysis unit, and providing the extracted writer information to the advertiser terminal. According to an embodiment of the present invention, by providing the advertiser with a webtoon writer who has a high degree of use experience and basic understanding with respect to the product to be introduced by the advertiser, the advertiser can request a product introduction webtoon through the information on the writer who is already proven through the analysis, and the webtoon writer can further explain, according to the product or the technique applied to the product, an advantage of the product about which the advertiser may not have thought, so as to enable the production of a product introduction webtoon having a high degree of completeness in terms of efficiency and quality of advertisement, thereby providing users with the product information having high communicability.

Description

Product information providing server {PRODUCT INFORMATION PROVIDING SERVER}

The present invention relates to a product information providing server, and more particularly, to a product information providing server, which provides advertisement of a product through a Web-to-the-web and easily receives information on an artist for requesting the production of a web- And the like.

Advertising is the most basic but advanced marketing method that not only provides information about objects to be advertised by visual and auditory, but also induces the need for people who are exposed to the advertisement to actually induce consumption.

Such advertisements have already been aimed at explaining specific functions and technologies as well as highlighting the uniqueness of the products to be advertised through specific phrases, music and images.

In recent years, novels and cartoons that can only be accessed through printed materials have been provided to users on various Internet sites, such as Internet novels and Web-to-Toons, in which accessibility and convenience are enhanced by digitizing them into texts and images. Webtoon has provided a lot of fun and information to users by combining not only text but also image and text, and WebtoTun has become a trend that users of various ages can easily get in contact with each other regardless of gender.

Since WebtoTun is easy to access and easy to understand, there have been various attempts to use it as another advertising method. However, WebtoTun, which is produced only by the position of the advertiser, It was not enough to attract interest.

In other words, the information about the product to be promoted should be provided to the artist of the webtoon, but the artist of the webtoon should produce it as a webtoon of the product through the unique drawing and story development method. The user is interested in the product exposed naturally The advertising effect through the webtoon can be maximized.

However, it is difficult for advertisers to individually confirm the webtoon writer and the former webtoon suitable for the advertisement of the target product. As the needs of the advertiser become more difficult to find, the search for the webtoon writer becomes more difficult, It is difficult for the advertisement through the production of the webtoon to be difficult in case of the products which should be exposed to the media before the other products through the publicity in a short time.

In addition, even if a user of a webtoon having a high awareness to a user has a low experience or technical understanding of a product to be introduced, it is difficult for the user to give interest to the product through the produced webtoon or to provide accurate information .

Korean Registered Patent No. 10-1692923 (Registered on Dec. 29, 2016) Korean Patent Laid-Open No. 10-2016-0084741 (Publication date 2016. 07. 14)

SUMMARY OF THE INVENTION The present invention has been made to solve the conventional problems,

An object of the present invention is to provide a merchandise information providing server for providing an information of a webtoon artist by matching an advertiser with a webtoon writer suitable for a product to be introduced by an advertiser through a webtoon.

Another object of the present invention is to provide information on a webto artist capable of performing an optimum work considering the advertisement efficiency, cost, and production period of a product to be introduced through an advertiser's webtoon, and to satisfy the needs of different advertisers at the same time And a product information providing server.

It is still another object of the present invention to provide a goods information providing server that matches and provides information about a writer capable of introducing the most efficient goods to a target of the goods to be introduced through the webtoon.

According to another aspect of the present invention, there is provided a product information providing server, comprising: a communication unit connected to a communication network and communicating with a writer terminal and an advertiser terminal; An input unit for receiving advertiser information including an introductory request item and a detailed description of the product from the advertiser terminal through the communication unit, a product information providing unit for displaying a product introduction web toon published from the artist terminal through the communication unit, A page generating unit generating a page; A storage unit for storing artist information including artist-specific issue information for the artist who published the product introduction webtoon displayed on the product information providing page and product information for the artist on the product information providing page; An analyzer for analyzing the similarity between the advertiser information input from the input unit and the artist information stored in the storage unit; And a controller for controlling the communication unit, the input unit, the page generation unit, the storage unit, and the analysis unit, and extracting artist information matching the advertiser information according to the analysis result of the analysis unit and providing the extracted artist information to the advertiser terminal, The advertisement information management unit classifies the product information in the artist information stored in the storage unit into predetermined categories by product category through the analyzing unit and transmits the artist information stored in the storage unit and the advertiser information introduction request entered through the input unit through the classified product information Analyzing the similarity with the product, extracting artist information according to the analyzed result, and providing the artist information to the advertiser terminal.

Here, the page generating unit may generate additional information for a product introduced through a product introduction webtoot, or generate a product information providing page including link information connected to another web page or another server capable of purchasing the product, And a sensing unit for sensing use of link information included in the product information providing page.

In addition, the controller may determine the number of pieces of merchandise information per artist, which are analyzed as similar to the merchandise introduction request item from the analysis unit, among the artist information stored in the storage unit, A ranking is given to the artist information matched with the advertiser information according to the number of times the link information is used on the information providing page, and the matching result is provided to the advertiser terminal.

The controller generates matching information including the details of the advertiser information input through the input unit and the artist information matched with the advertiser information extracted from the controller, and stores the generated matching information in the storage unit.

The controller may control the storing unit to match the matching information corresponding to the advertiser information input to the input unit to the analyzing unit only when there is matching information corresponding to the advertiser information input from the advertiser terminal through the input unit. To the advertiser terminal before analysis through the advertiser terminal.

According to the embodiment of the present invention, the product information providing server provides the information of the artist of the webtoon to the advertiser about the goods to be introduced through the webtoon, thereby providing the convenience of selecting the artist of the webtoon for introducing the product of the advertiser.

The product information providing server classifies the products introduced in the webtoons that have been previously published by the webtoon writer and displayed on the product information providing page and classifies them by category so as to determine the number of the products and the usage experience and basic understanding It is possible to provide additional explanations such as an advantage for a product that an advertiser might not think about according to a technique applied to a product or a product, It is possible to produce a webtoon which has a high level of quality in terms of quality, and as a result, it is possible for advertisers to request a commodity introduction webtoon through already-verified artist information through analysis, and high advertisement efficiency can be expected.

In addition, since the product information providing server provides the artist information including the product information and the issue information to the advertiser, it is possible to confirm the previous work for the matched webtoon artist, It is not necessary for the advertiser to browse the works of the artist of the webtoon in order to select the artist of the webtoon for introducing the products, The time required can be minimized.

In addition, the product information providing server provides the information on the matched webtoon writer through the analysis method for selecting the webtoon writer capable of performing the optimum work in consideration of the efficiency, cost, production period, etc. according to the advertiser information inputted from the advertiser , The needs of different advertisers can be satisfied at the same time.

On the other hand, since the product information providing server provides the matching information according to the matching result generated from the advertiser information to the artist of the webtoon, the artist of the webtoon can grasp the needs of the advertiser, It can be used as a guide for the artist's future activities.

FIG. 1 schematically shows a goods information providing server according to an embodiment of the present invention.
FIG. 2 illustrates an example of providing artist information matched with advertiser information through a goods information providing server according to an embodiment of the present invention.

These and other objects, features and other advantages of the present invention will become more apparent by describing in detail preferred embodiments of the present invention with reference to the accompanying drawings. Hereinafter, a product information providing server according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. For purposes of this specification, like reference numerals in the drawings denote like elements unless otherwise indicated.

1, a product information providing server 100 according to an embodiment of the present invention is connected to a communication network and communicates with a writer terminal 200 and an advertiser terminal 300, and includes a communication unit 110, an input unit 120, A page generating unit 130, a sensing unit 140, a storage unit 150, an analysis unit 160, and a control unit 170.

The author terminal 200 and the advertiser terminal 300 can read the service provided by the product information providing server 100 of the present invention before the detailed description of the product information providing server 100 according to an embodiment of the present invention And an information terminal such as a smart phone, a tablet, a laptop, and a desktop capable of inputting information. In the case of the terminal of the advertiser terminal 300, for convenience of explanation, Quot; provided " by the user.

The product introduced as the webtoon on the product information providing page provided by the product information providing server 100 of the present invention is not limited to the goods and products having the substance but includes the service that the user can experience, Although we used Web-Toon as a method of introducing products on the provided page, it should be understood that the description of Webtoons includes not only a static image called Webtoon but also a Webtoon-type image.

Further, it is also possible to provide additional information about the connected products by the link information of the product information providing page on which the webtoon which will be described later is posted, In an embodiment of the present invention, description will be given only to the merchandise sales server 400 in which the merchandise can be purchased.

The communication unit 110 is connected to the communication network and can communicate with the artist terminal 200 and the advertiser terminal 300.

Here, the communication unit 110 may be collectively referred to as a communication module or a communication interface, which is a general server connected to a communication network to help perform network communication.

The input unit 120 can receive advertiser information including an introduction request item and a detailed description of the product from the advertiser terminal 300 through the communication unit 110. [

At this time, the input unit 120 searches for and inputs advertiser information of the advertiser and web-to -on search through the advertiser terminal 300 connected to the service page provided by the goods information providing server 100 of the present invention UI (User Interface) can be provided.

The page generating unit 130 can generate the product information providing page on which the product introduction webtoot published from the author terminal 200 is displayed.

Here, the product information providing page generated by the page generating unit 130 includes a webtoot for promoting a product produced and uploaded (uploaded) for the purpose of promoting a specific product through the artist terminal 200 by the artist of the webtoon, Refers to a web page including a UI required for a user to browse the product information providing server 100 of the present invention through a web browser or application of an information terminal such as a PC and browsing the webtoon.

At this time, the page generating unit 130 may provide additional information about the product introduced through the product introduction webtoot, or store another web page or another server, a review of the product, a brief opinion or image, etc., Link information that is connected to and connected to an SNS (Social Network Service) service providing server.

Here, the link information may be provided in the form of an image, an icon, a character, or the like disposed on the product information providing page. In this case, the user can select an area corresponding to the link information (a request through a click or a touch operation) The user who is browsing the introduced webtoon is connected to the portal site server storing information such as a product promotion server for providing more information of the product introduced in the webtoon and a review of the product, It is preferable to provide the hyperlink in the form of a hyperlink to be connected to the merchandise sales server 400 such as an Internet shopping mall.

The sensing unit 140 may sense the use of the link information included in the product information providing page.

Here, the sensing unit 140 may sense selection of the link information of the user connected to the product information providing page.

As well as. When the link information includes referer data, the detecting unit 140 detects whether the user who is browsing the product information providing page is connected to the product selling server 400 through the link information, through the communication unit 110 The user can confirm the selection of the link information of the user by receiving the connection details accessed from the product sale server 400 via the product information providing page.

Accordingly, the sensing unit 140 may sense the number of times the user who browses the webtoon on the product information providing page selects the link information to obtain additional information about the product. At this time, the sensing unit 140 It is possible to detect the use of the link information individually performed on the plurality of product information providing pages by individually detecting the number of times of link information selection for each product information providing page.

On the other hand, the sensing unit 140 can sense the browse of the product information providing page, and can detect the number of browsing of the user who has accessed through the other site as well as the login user and the non-login user, It is possible to additionally provide the number of times of browsing of the product information providing page.

As described above, the number of times of use of the link information or the number of browsing of the product information providing page of the sensing unit 140 can be detected by the number of users who browse the product introduction webtoon, It can be used as an indicator for confirmation.

The storage unit 150 may store artist information including artist-specific issue information and artist-specific product information for a product displayed on the product information providing page, which publishes the product introduction webtoon displayed on the product information providing page.

Here, the issue information included in the artist information stored in the storage unit 150 is information on a product information providing page generated by a webtoon artist issuing (uploading) a product introduction webtoot through the artist terminal 200, It is the information about the product introduced in the webtoon posted on each product information providing page.

In addition, the artist information may include a profile of the artist input from the artist of the webtoon, information on the period of time required for the production of the webtoon.

In addition, the information stored in the storage unit 150 may further include user information such as the age, sex, occupation, etc. of the user who uses the goods information providing service of the goods information providing server 100 of the present invention.

Accordingly, when a single user selects the link information a plurality of times through the user information stored in the storage unit 150 at the time of sensing the use of the link information by the sensing unit 140, the controller 170, which will be described later, . ≪ / RTI >

The analysis unit 160 may analyze the similarity between the advertiser information input from the input unit 120 and the artist information stored in the storage unit 150. [

Here, the analysis unit 160 classifies the product information in the artist information stored in the storage unit 150 into predetermined categories of each product by the category, and transmits the artist information stored in the storage unit 150 and the input unit 120, It is possible to analyze the degree of similarity with the advertiser information requested in the advertiser information.

At this time, the category classified by the analysis unit 160 is preferably classified into a category that is higher than the category of the product corresponding to the product information.

Also, the analyzer 160 may classify a single commodity into a plurality of categories according to the type of technology applied to the commodity, instead of classifying the single commodity into only a single category. For example, when the item in the product information is a 'Bluetooth earphone', the analyzer 160 may classify the product as 'sound device', but may classify it as 'Bluetooth', which is a kind of application technology. It should be understood that this sorting method is additionally performed after the point of time when the input unit 120 has confirmed the introduction request item in the corresponding advertiser information after the time when the advertiser information is inputted through the advertiser terminal 300. [

For example, when the item information in the artist information of the artist A stored in the storage unit 150 is 'headphone', 'earphone', 'speaker', etc., When the advertiser inputs the advertisement information, which is the 'headphone', to the input unit 120 through the advertiser terminal 300, the analysis unit 160 analyzes the 'audio' The artist information including the product information classified into the "device" category is analyzed as the similar artist information.

The control unit 170 may control the communication unit 110, the input unit 120, the page generation unit 130, the sensing unit 140, the storage unit 150, and the analysis unit 160.

Here, the control unit 170 controls the analysis unit 160 to extract and provide the artist information matching the advertiser information among the artist information stored in the storage unit 150, and provides the advertiser information introduction request from the analysis unit 160 The matching information of the artist information matched to the advertiser information according to the number of pieces of article information per artist analyzed as similar to the article and the number of times of using the link information on the article information providing page corresponding to the artist information perceived through the sensing unit 140 And the matching result can be provided.

From the publication information of the artist information, the controller 170 reads out the number of the introduced products issued by the artist of the webtoon and posted on the product information providing page, , The number of products classified by category is analyzed from the number of pieces of product information classified by the artist.

If a webtoon writer issues a commodity introduction webtoon for three items of 'headphone', 'earphone' and 'speaker', and the published commodity introduction webtoot is posted on each commodity information providing page by the page generating section 130 The controller 170 obtains the number of webtoons issued for the three 'audio devices' to the artist.

Then, the control unit 170 determines whether or not the product introduction webtoes for 'headphones', 'earphones', and 'speakers' issued by the artist through the sensing unit 140 are selected by the user (Clicked or touched) the number of link information.

The control unit 170 counts the number of times the link information is used by each user on the product information providing page of the artist who has issued the product introduction webtoon for the 'headphone', 'earphone', and 'speaker' And the number of times of use of the link information is 25, and the analysis unit 160 may determine the number of times the link information is used, ['Sound device', link information use frequency: 70] according to the category classified by '

The classification time of the product information for each artist through the analysis unit 160 and the control unit 170 may be determined by the advertiser through the advertiser terminal 300 including the information about the product The time after the advertiser information is input or may be after the time when the product introduction webtoont issued by the webtoon writer is issued and the product information providing page is generated through the page generating unit 130. The control unit 170 In the explanation of the provision of the matching result, only the point of time after the advertiser information input through the advertiser terminal 300 is explained for convenience of explanation, but it is understood that the classification time of the goods information is not limited by the description to be described later It should be done.

If the advertiser wants to introduce the product, the controller 170 receives the advertiser information requesting the introduction of the 'Bluetooth headphone' through the advertiser terminal 300, , A product introduction webtoot is displayed on the product information providing page from the product information of the artist information stored in the storage unit 130 through the advertiser information input from the advertiser terminal 300 through the advertiser terminal 300 The artist information is extracted.

At this point, the control unit 170 determines whether or not the artist information extracted from the storage unit 150 through the analysis unit 160 matches the content of the product information with the 'Bluetooth headphone' or the 'acoustic device' including the 'Bluetooth headphone' And the number of the product information providing page on which the webtoon is placed will be confirmed.

2, the controller 170 counts the number (selected) of the link information of each product information providing page by the user, and transmits the same information to the same or similar author The advertiser terminal 300 provides the matching result of the artist information listed in the order of the number of goods information and the number of times of use of the link information, By checking the artist information provided through the matching, it becomes possible to confirm at a glance the information of the artist of the webtoon that can perform the most efficient advertisement for the product to be introduced by the advertiser.

At this time, when the information about the main target layer of the introduction request product is included in the advertiser information, the controller 170 controls the user stored in the storage unit 150 when the use of the link information through the sensing unit 140 is detected. Information on the gender and age of the user who uses the link information can be additionally confirmed so that the advertiser can additionally provide information on the main target layer of the product to be requested.

In addition, the controller 170 calculates an average of the number of link information use times through the sensing unit 140 for each product information of the artist information extracted through the matching result, and outputs the calculated value as 'high' 'Normal', 'Low', etc. can be output, and the numerical step may be applied in various ways such as a star point, a percentage.

At this time, since the number of times of use of the link information is smaller than the number of times that the commodity introduction web site displayed on the product information providing page is older than the latest, the control unit 170 sets the number of times of use of the link information sensed by the sensing unit 170 as The number of times of use of link information per product information page may be divided by a predetermined period unit without using it as it is.

For example, if it is applied for a period of 3 days, the control unit 170 checks the number of times of use of link information in units of 3 days, and for the 3 days of recording the highest use number of link information, It may be calculated as the number of times information is used.

In addition, matching information including details of the artist information matched with the advertiser information extracted from the controller 170 and the details of the advertiser information providing the criteria for extracting the artist information may be generated and stored in the storage unit 150 And only when the matching information corresponding to the advertiser information inputted from the advertiser terminal 300 already exists in the storage unit 150 through the input unit 120, the matching unit 160 transmits the matching information corresponding to the corresponding advertiser information to the analysis unit 160 To the advertiser terminal 300 before analysis through the advertiser terminal 300.

The controller 170 provides the matching information stored in the storage unit 150 to the artist terminal 200 at the time when the matching information is generated or at predetermined intervals, You can also determine the nature of the requested product and the activities of other web artists.

On the other hand, even when the goods information providing server 100 of the present invention performs the goods information providing service in association with the goods selling server 400, It is possible not only to directly confirm the connection to the server 400 through the link information but also to receive Referer data from the goods sale server 400 so that the user can view the webtoon displayed on the goods information providing page, And if a user who has accessed the product sale server 400 through the link information of the product information providing page through the referrer data has purchased the product from the product sale server 400, The user can confirm the inflow path to the product sale server 400 of the user who purchased the goods also in the inflow path 400, When only the information on the purchase status is additionally received from the merchandise sales server 400, the user of the merchandise information providing server 100 browses the webtoon by the merchandise introduction webtoon and confirms that the purchase of the commodity is invoked It can also be used as another figure that can be used to judge the power of a product introduced by a webtoon artist.

In addition to the above-mentioned methods, there is a specific matter (production cost, production period, etc. of the product introduction webtoon) that the advertiser preferentially requires in the advertiser information, The control unit 170 determines whether the advertiser information is optimal for the advertiser through the advertiser information, the number of similar product information for each artist information, It is also possible to provide a matching result for selecting a webtoon artist.

As described above, the product information providing server 100 of the present invention provides the advertiser with the information of the artist of the webtoon about the product to be introduced through the webtoon, thereby providing the convenience of selecting the artist of the webtoon for introducing the product of the advertiser.

In addition, by providing the advertiser with a matching experience of the webtoon artist who has a high degree of understanding of the use experience and basic understanding of the product to be introduced by the advertiser, the advertiser can request the webtoon product introduction through the already- In the case of the webtoon artist, it is possible to explain the merits of the goods which the advertiser may not think about according to the technology applied to the goods or the products, so that it is possible to produce the webtoons that have high perfection in terms of the efficiency and quality of the advertisement Accordingly, it is possible to provide the user with high-calorie product information.

Since the product information providing server 100 provides the advertiser with the artist information including the product information and the publication information, it is possible to confirm the previous work for the matched webtoon artist, It is not necessary for the advertiser to browse the works of the artist of the webtoon in order to select the artist of the webtoon for introducing the products, The time required in the planning stage can be minimized.

In addition, according to the advertiser information inputted from the advertiser, the merchandise information providing server 100 can acquire the information about the matched webtoon writer through the analysis method for selecting the webtoon writer capable of performing the optimum work in consideration of efficiency, cost, So that the needs of different advertisers can be satisfied at the same time.

On the other hand, the product information providing server 100 provides matching information according to the matching result generated from the advertiser information to the artist of the webtoon, so that the artist of the webtoon can grasp the needs of the advertiser, You can provide a guide to the activities of the webtoon artist.

Although the preferred embodiments of the present invention have been described, the present invention is not limited to the specific embodiments described above. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the appended claims, And equivalents may be resorted to as falling within the scope of the invention.

100: Product information providing server
110:
120: Input unit
130:
140:
150:
160: Analysis section
170:
200: Artist terminal
300: Advertiser terminal
400: product sales server, other server

Claims (5)

A communication unit connected to the communication network and communicating with the artist terminal and the advertiser terminal;
An input unit for receiving advertiser information including an introduction request item and a detailed description of the product from the advertiser terminal through the communication unit;
A page generating unit for generating a product information providing page on which a product introduction webtoon published from the author terminal via the communication unit is displayed;
A storage unit for storing artist information including artist-specific issue information for the artist who published the product introduction webtoon displayed on the product information providing page and product information for the artist on the product information providing page;
An analyzer for analyzing the similarity between the advertiser information input from the input unit and the artist information stored in the storage unit; And
And a controller for controlling the communication unit, the input unit, the page generation unit, the storage unit, and the analysis unit, and extracting artist information matched with the advertiser information according to an analysis result of the analysis unit and providing the extracted artist information to the advertiser terminal,
The control unit classifies the product information in the artist information stored in the storage unit into predetermined categories by product category through the analysis unit, and stores the artist information stored in the storage unit and the advertiser information input through the input unit Analyzing the similarity with the requested product, extracting artist information according to the analyzed result, and providing the extracted artist information to the advertiser terminal.
The method according to claim 1,
The page generating unit may generate additional information on the product introduced through the product introduction webtoot or generate a product information providing page including link information to be connected to another web page or other server capable of purchasing the product,
And a sensing unit for sensing usage of link information included in the product information providing page.
3. The method of claim 2,
The control unit may provide the product information corresponding to the number of pieces of product information per artist analyzed as similar to the requesting product in the advertiser information and the product information per the artist detected through the sensing unit from among the artist information stored in the storage unit Wherein ranking is given to the artist information matching the advertiser information according to the number of times the link information is used on the page, and the matching result is provided to the advertiser terminal.
The method of claim 3,
Wherein the control unit generates matching information including the details of the advertiser information inputted through the input unit and the artist information matched with the advertiser information extracted from the control unit and stores the matching information in the storage unit .
5. The method of claim 4,
Wherein the control unit controls the storage unit so that only when there is matching information corresponding to the advertiser information input from the advertiser terminal through the input unit, the control unit analyzes the matching information corresponding to the advertiser information input to the input unit, And providing the product information to the advertiser terminal.

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