KR20220004447A - Indirect advertising method in webtoon using blockchain - Google Patents

Abstract

The present invention relates to an indirect advertising method in a webtoon using blockchain, comprising: a step in which a webtoon server storing a plurality of webtoons respectively receives advertising information on products from a plurality of advertiser terminals; a step in which the webtoon server receives a request for reading a specific webtoon among the plurality of webtoons from a user terminal; a step in which the webtoon server analyzes the specific webtoon, selects an advertising information matching the specific webtoon among the plurality of advertising information, inserts an image of a specific product into an area of the specific webtoon based on the selected advertising information, and approves the request for reading of the user terminal; and a step in which the webtoon server transmits an advertising history on the specific product to the advertiser terminal to which the advertising information on the specific product has been transmitted among the plurality of advertiser terminals and the user terminal. Therefore, the present invention is able to indirectly advertise a specialty or tour product on a webtoon, and help develop the economy of a local community.

Description

Indirect advertising method in webtoon using block chain {INDIRECT ADVERTISING METHOD IN WEBTOON USING BLOCKCHAIN}

The disclosed technology relates to a method for indirect advertising in webtoons that distributes and stores advertising history in a block chain.

Advertising refers to increasing sales by reminding the image of a product or brand in various ways. Among them, indirect advertising (PPL) can give consumers a natural and positive impression of the brand or product by exposing props appearing in a broadcast program on the screen after receiving sponsorship from a specific brand or advertiser.

In a broad sense, indirect advertising refers to a kind of advertising marketing strategy that unconsciously promotes to the audience by exposing not only the product with the brand name visible, but also the image, name, and specific location of the sponsor. In this case, the branded product or service is to be incorporated into the context of media such as TV and movies without the feeling of being directly advertised. Currently, various brands and products are indirectly advertised in most broadcast programs such as movies, dramas, and entertainment shows. Recently, local specialties and tourism products mainly produced in the local community are also indirectly advertised through various media.

On the other hand, when advertising such a product or brand, a contract is established between the advertiser and the producer. Usually, a contract is made in consideration of the number of exposures of the advertised product or the audience rating of the broadcast. However, rather than writing a contract by checking the exact number of impressions or ratings, the contract is made based on a roughly estimated or expected value. There was a problem of not knowing exactly how much of this was actually advertised.

On the other hand, in order to solve this problem, a technology for distributing and storing advertisement records using a technology such as a block chain is used. Referring to Korean Patent Application Laid-Open No. 10-2020-0031857 (Title of the Invention: Operation method of block chain-based advertising service system and system for implementing service environment), advertising contracts are transparently processed using block chains and advertising effects A technique for accurately calculating performance or the like is disclosed. However, although it is possible to calculate the advertising effect and its costs on the basis of objective grounds, these technologies have limitations in that they incur high costs for accurate calculations and are somewhat inappropriate for advertising local specialties or tourism products.

The disclosed technology is to provide a method of indirect advertising in webtoons that distributes and stores advertising history for local specialties or tourism products on a block chain.

A first aspect of the disclosed technology to achieve the above technical problem is the steps of: a webtoon server storing a plurality of webtoons receiving advertisement information about a product from a plurality of advertiser terminals, respectively, wherein the webtoon server receives the advertisement information from a user terminal Receiving a reading request for a specific webtoon from among webtoons, the webtoon server analyzes the specific webtoon, selects advertisement information matching the specific webtoon from among the plurality of advertisement information, and selects a specific product based on the selected advertisement information inserting an image of in one area of the specific webtoon and approving the reading request of the user terminal; An object of the present invention is to provide a method for indirect advertising in webtoons using a block chain including the step of transmitting an advertisement history for the specific product.

A second aspect of the disclosed technology to achieve the above technical problem is the steps of: receiving, by a webtoon server storing webtoons, advertisement images for local specialties or tourism products from a plurality of advertiser terminals and location information for the region; identifying, by the webtoon server, a plurality of objects included in the webtoon using artificial intelligence and determining a degree of similarity between the plurality of objects and the advertisement images; matching at least one advertisement image to each of the above; when the webtoon server receives a request to read the webtoon from the user terminal, requesting the location information of the user terminal through an application installed in the user terminal, the webtoon The server inserts the matched advertisement image into the webtoon and approves the reading request when the difference between the distance between the location information of the user terminal and the location information of a special product or tourism product with respect to the matched advertisement image is less than a threshold value; An indirect advertisement method in a webtoon using a block chain, comprising the step of a webtoon server distributing and storing an advertisement history for an advertisement image inserted in the webtoon through a block chain network formed in advance with the plurality of advertiser terminals and the user terminals. is to provide

Embodiments of the disclosed technology may have effects including the following advantages. However, since it does not mean that the embodiments of the disclosed technology should include all of them, it should not be understood that the scope of the disclosed technology is limited thereby.

According to an embodiment of the disclosed technology, the method of indirect advertising in webtoons using block chain has the effect of indirectly advertising local specialties or tourism products without interfering with the contents of the webtoon.

In addition, it has the effect of transparently processing advertisement cost settlement by distributing and storing the history of advertisement images in the block chain.

In addition, it has the effect of helping the economic development of the local community by indirectly advertising local specialties or tourism products.

1 is a diagram illustrating an indirect advertisement method in a webtoon using a block chain according to an embodiment of the disclosed technology.
2 is a diagram illustrating an indirect advertisement method in a webtoon using a block chain according to another embodiment of the disclosed technology.
3 is a diagram illustrating a change of a specific object in a webtoon to an advertisement image according to an embodiment of the disclosed technology.
4 is a diagram illustrating an advertisement image updated according to an embodiment of the technology.
5 is a view showing the insertion of an advertisement image for a tourism product according to the location information of the technology.

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention.

Terms such as first, second, A, and B may be used to describe various components, but the components are not limited by the above terms, and only for the purpose of distinguishing one component from other components. is used only as For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component. and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

In terms of terms used herein, the singular expression is to be understood as including the plural expression unless the context clearly dictates otherwise. And terms such as “comprising” mean that the specified feature, number, step, operation, component, part, or a combination thereof exists, but one or more other features or number, step operation component, part part It should be understood as not excluding the possibility of the presence or addition of or combinations thereof.

Prior to a detailed description of the drawings, it is intended to clarify that the classification of the constituent parts in the present specification is merely a division according to the main function each constituent unit is responsible for. That is, two or more components to be described below may be combined into one component, or one component may be divided into two or more for each more subdivided function.

In addition, each of the constituent units to be described below may additionally perform some or all of the functions of other constituent units in addition to the main function it is responsible for. Of course, it can also be performed by being dedicated to it. Accordingly, the existence or non-existence of each component described through the present specification should be interpreted functionally.

1 is a diagram illustrating an indirect advertisement method in a webtoon using a block chain according to an embodiment of the disclosed technology. Referring to FIG. 1 , the method for indirect advertisement in webtoon using block chain includes the following steps 101 to 104 .

In step 101, the webtoon server receives advertisement information. The webtoon server receives advertisement information on products from a plurality of advertiser terminals, respectively. The advertiser terminal includes a plurality of devices such as a PC, a smartphone, and a tablet, and the webtoon server may be a server computer that stores a plurality of webtoons.

In step 101, the webtoon server may receive advertisement information according to various communication methods with a plurality of advertiser terminals. Preferably, advertisement information transmitted from each advertiser terminal can be received through an Internet line. Here, the advertisement information includes at least one of an image of a product, a trademark, a logo, a keyword, and a desired advertisement position. Advertisers can transmit advertisement information to advertise their products or brand trademarks through webtoon, and the advertiser can directly transmit the desired advertisement location to the webtoon server. Of course, the fact that the desired advertisement location is transmitted from the advertiser's terminal does not apply to the webtoon as it is. For example, the webtoon server may determine whether the advertisement image is suitable for the advertisement image and may insert the advertisement image by determining whether the advertiser's desired advertisement position exists among the positions where the advertisement image can be inserted.

Meanwhile, in step 101, the webtoon server receives local tourism products and special products as advertisement information from a plurality of advertiser terminals. According to an embodiment of the disclosed technology, indirect advertising is possible for general brands or products, but the purpose of indirect advertising is to indirectly advertise special products produced in a specific community or small group, etc. or tourism products in a specific region through a webtoon. Therefore, some of the advertiser terminals among the plurality of advertiser terminals may be terminals of representatives or producers of such communities or organizations, and the webtoon server may receive advertisement information on special products or tourism products through them.

Meanwhile, in step 102, the webtoon server receives a reading request for a specific webtoon among a plurality of webtoons from the user terminal. Depending on the situation, the order of steps 101 and 102 may be reversed or performed simultaneously. However, preferably, step 101 is preceded and then step 102 is performed in consideration of the time required to insert the advertisement image into the webtoon.

The webtoon server receives a request to read a specific webtoon from a user terminal that has performed a predetermined subscription procedure or user authentication in advance. In one embodiment, when a user selects an image or icon of a corresponding webtoon to view a specific webtoon through the terminal, the user terminal transmits the input value to the webtoon server, thereby receiving a reading request. The user terminal may also be a variety of devices such as a PC, a smartphone, and a tablet. These devices can transmit a reading request according to a communication method such as a webtoon server and Wi-Fi, 4G, or 5G.

On the other hand, when the webtoon server receives a reading request from the user terminal, it checks the location information of the user terminal transmitted through the application installed in the user terminal. An application for reading webtoons is installed in the user terminal, and through this, it is possible to access the webtoon server and read the webtoon. In this case, the webtoon server may check location information about a place or region where the user terminal is located. For example, when an application sends a request to read a specific webtoon, it may operate to automatically send location information together. Based on the location information of the user terminal, the webtoon server may insert an advertisement image of a tourism product or special product in a specific webtoon that matches the location of the user terminal or is adjacent to the user terminal. After passing through this process, the request for viewing is approved, and the user of the user terminal can view a specific webtoon in which an advertisement image of a tourism product or a special product is inserted, thereby performing indirect advertisement.

In step 103, the webtoon server analyzes the specific webtoon requested by the user terminal and selects advertisement information matching the specific webtoon from among a plurality of advertisement information. The webtoon server includes an artificial neural network that has been trained to match advertisement images to webtoons in advance. Such an artificial neural network can learn a plurality of webtoons and a plurality of advertisement information stored in the webtoon server to identify characters, backgrounds, objects, etc. inserted into the webtoon. By inputting labeled data for accuracy of identification, characters, backgrounds, and objects can be identified more accurately. By judging the similarity between the identified target and the advertisement information, the indirect advertisement can be inserted by matching the image of the product included in the advertisement information to a specific webtoon. For example, if an object called “hat” is identified in a specific webtoon, advertisement information including an image of a hat is selected from among a plurality of advertisement information, and the webtoon object is advertised by determining the order in which the outline, appearance, and color are similar. image can be replaced. When this process is completed, the webtoon server approves the reading request of the user terminal.

In step 104, in order to accurately check that the advertisement image inserted into the webtoon is exposed, the webtoon server transmits advertisement information including an advertisement image for a specific product inserted in the webtoon among a plurality of advertiser terminals to the advertiser terminal and the user terminal. send the history That is, the webtoon server forms a block chain network between the advertiser terminal and the user terminal, and distributes and stores the advertisement history. The webtoon server can accurately calculate the advertisement history by repeating this process whenever a user terminal approves a request to view a webtoon in which an advertisement is inserted. Therefore, advertising fees can be settled transparently, and indirect advertisements exposed on webtoons also have the advantage of not interfering with the contents of webtoons.

2 is a diagram illustrating an indirect advertisement method in a webtoon using a block chain according to another embodiment of the disclosed technology. Referring to FIG. 2 , the method of indirect advertisement in webtoon using block chain may be performed according to the following steps.

In step 210, the webtoon server that stores the webtoon receives an advertisement image for a local specialty or tourism product from a plurality of advertiser terminals and location information about the region. That is, at the time of receiving the advertisement information, it is possible to determine in which region the special product or tourism product to be advertised is produced. This may produce an effect of allowing the user to access information on nearby specialties or tourism products by comparing with the location information of the user terminal, leading to purchase.

In step 220, the webtoon server uses artificial intelligence to identify a plurality of objects included in the webtoon and determines the similarity between the plurality of objects and advertisement images. As described with reference to FIG. 1 , the degree of similarity may be determined by comprehensively considering the name, type, appearance, color, etc. of the object and the advertisement image. In determining the degree of similarity, the webtoon server may use a plurality of categories for determining the degree of similarity, and may determine the degree of similarity based on a weight for each category or the number of matches. For example, if the object is a 'red brim hat', it is possible to select the most similar one by selecting only the hat from the type category and only red from the color category.

In step 230, the webtoon server matches at least one advertisement image to each of the plurality of objects according to the order of the degree of similarity. The webtoon server may select a plurality of advertisement images according to the order of similarity. In general, an advertisement image with the highest similarity can be inserted, but in the disclosed technology, the closest one is inserted in consideration of the region where the special product or tourism product included in the advertisement image is produced and the user's current location. Therefore, first, advertisement images are matched according to the order of similarity, and when a request is received from the user terminal, the matching order is adjusted.

In step 240, the webtoon server receives a request to read the webtoon from the user terminal. The webtoon server requests location information of the user terminal through an application installed in the user terminal. As described above with reference to FIG. 1 , the application may transmit the location information of the user terminal together with a request to read the webtoon.

In step 250, the webtoon server compares the distance difference between the location information of the user terminal and the location information of the special product or tourism product with respect to the matched advertisement image. The webtoon server stores a threshold value for comparing the location of the user terminal with the location of special products or tourism products. The threshold may be set in advance by the administrator, and the threshold may be adjusted according to the administrator's input. The webtoon server inserts the matched advertisement image into the webtoon when the distance difference between the two objects is less than the threshold. If the threshold is exceeded, the position of the advertisement image having the similarity of the second rank is compared. According to this method, the advertisement image is inserted into the webtoon by considering the location difference between the user terminal and the special product or tourism product included in the advertisement image, not simply in the order of similarity.

Meanwhile, the webtoon server may transmit a video advertisement to the user terminal according to a specific time period. In the webtoon server, the distance difference between the location information of the user terminal and the location information of the special product or tourism product with respect to the matched advertisement image is less than a threshold value, and the time at which the location information of the user terminal is received is included in one of a plurality of preset time zones If the two conditions are satisfied, a video about a special product or tourism product can be inserted into the webtoon on the user's terminal. For example, when a user requests to read a webtoon in a place adjacent to the location information of a tourism product in a specific city, the webtoon server provides information about the tourism product if the time zone for receiving the location information of the user terminal belongs to the preset dinner time zone. The video advertisement can be transmitted by inserting it into a specific area of the webtoon requested by the user on the terminal. That is, if the above-mentioned conditions are satisfied, it is possible to provide not only images such as pictures or pictures, but also video advertisements for higher advertisement effects.

Meanwhile, the webtoon server may insert an advertisement image with the highest similarity into the webtoon when the distance difference between location information exceeds a threshold value. The webtoon server may refrain from forcibly inserting local specialties or tourism products into the webtoon in order to prevent it from interfering with the content of the webtoon or lowering the immersion. For example, if 10 advertisement images are selected in the order of high similarity, the distance difference may be compared up to the 3rd place among them. If the advertisement information included in the 3rd priority has a distance difference exceeding the threshold, the advertisement image included in the 1st priority advertisement information may be inserted into the webtoon.

On the other hand, if the distance difference between the location information of the user terminal and the location information of special products or tourism products to the matched advertisement image exceeds a threshold and the similarity is less than a certain standard, the webtoon server does not insert the advertisement image and approves the original viewing request. can That is, it is possible to approve the request to read the original webtoon in which the advertisement image is not inserted. Of course, in this case, step 260 of distributing and storing the advertisement history is not performed because no product is advertised.

In step 260, the webtoon server distributes and stores the advertisement history for the advertisement image inserted into the webtoon through a plurality of advertiser terminals and user terminals and a previously formed block chain network. The webtoon server, advertiser terminal, and user terminal are each a node of the block chain. There may be only one webtoon server, but since there are a plurality of advertiser terminals and user terminals, the blockchain node includes a plurality of nodes. The webtoon server may count that the advertisement image has been exposed once by authorizing the reading of a specific webtoon in which the advertisement image is inserted. And by distributing and storing this information in each node, it is possible to prepare an objective basis for the number of exposures of indirect advertisements or advertisement effects.

Meanwhile, the webtoon server may update the advertisement history according to the number of exposures of the advertisement image inserted into the webtoon. That is, it is possible to prevent an error by repeatedly storing the advertisement history in the latest state whenever advertisement exposure occurs.

3 is a diagram illustrating a change of a specific object in a webtoon to an advertisement image according to an embodiment of the disclosed technology. Referring to FIG. 3 , it can be confirmed that the webtoon server analyzes a specific webtoon requested by the user and replaces the costume 301 inserted in the original webtoon with the image 302 of the advertiser's clothing product. In Fig. 3, an example is given as a costume, but since the main purpose of the webtoon server is to perform indirect advertisement using advertisement images of tourism products or special products in a specific region, it receives advertisement information from small businesses or producers in the local community and receives advertisement information from the webtoon object. The advertisement image included in the advertisement information is inserted in the position. Although clothes are taken as an example in FIG. 3 , other objects included in the cut may also be advertisement targets. For example, the glasses or desk worn by the character may be replaced with the image of the character included in the advertisement information received from the advertiser.

4 is a diagram illustrating an advertisement image updated according to an embodiment of the technology. Referring to FIG. 4 , it is possible for the webtoon server to update the inserted advertisement image based on the advertisement information previously received from the advertiser terminal. For example, if it is assumed that the plain clothes are a conventional product and the clothes engraved with a spot pattern are a new product, after inserting the image 401 for the plain clothes according to the method of FIGS. 1 and 2, the same type of advertisement from the same advertiser When the information is transmitted, it is possible to extract an advertisement image of a product included in the new advertisement information and change it to an image 402 for a new outfit instead of the previously inserted image 401 .

5 is a view showing the insertion of an advertisement image for a tourism product according to the location information of the technology. Referring to FIG. 5 , the artificial neural network mounted on the webtoon server may insert an image of a local tourist attraction or a tourist destination of a local government having a background similar to that of the original webtoon. For example, by comparing the background 501 of the original webtoon with the image of a tourism product included in the advertisement information received from the advertiser terminal, it may be replaced with an image 502 of a similar tourist destination. To this end, the artificial neural network can compare the similarity between the image 502 included in the advertisement information and the background of the original webtoon while maintaining high accuracy according to image analysis using pre-labeled learning data.

The most similar advertisement image can be selected by comparing the arrangement, shape, and background color of objects included in the background. can also be inserted as Therefore, unknown tourism products or specialties can be advertised in a positive image, and this can be used as a business model to overcome the economic difficulties of local communities or local governments that produce these tourism products or specialties.

The method of indirect advertisement in webtoon using block chain according to an embodiment of the disclosed technology has been described with reference to the embodiment shown in the drawings to help understanding, but this is only an example, and those of ordinary skill in the art It will be understood from this that various modifications and equivalent other embodiments are possible. Accordingly, the true technical protection scope of the disclosed technology should be defined by the appended claims.

110: advertiser terminal 120: user terminal
130: webtoon server

Claims (11)

Receiving, by a webtoon server storing a plurality of webtoons, advertisement information on products from a plurality of advertiser terminals, respectively;
receiving, by the webtoon server, a reading request for a specific webtoon among the plurality of webtoons from a user terminal;
The webtoon server analyzes the specific webtoon, selects advertisement information matching the specific webtoon from among the plurality of advertisement information, inserts an image of a specific product into an area of the specific webtoon based on the selected advertisement information, and Approving the reading request of the user terminal; and
Indirect advertisement in webtoon using block chain including; the webtoon server transmitting advertisement history for the specific product to the user terminal and an advertiser terminal that has transmitted advertisement information for the specific product among the plurality of advertiser terminals Way. The method of claim 1, wherein each of receiving the advertisement information comprises:
An indirect advertisement method in a webtoon using a block chain including at least one of images, trademarks, logos, keywords, and desired advertisement positions for products from the plurality of advertiser terminals. The method of claim 1, wherein each of receiving the advertisement information comprises:
An indirect advertisement method in a webtoon using a block chain for receiving local tourism products and special products as the advertisement information from the plurality of advertiser terminals. The method of claim 1,
The webtoon server, the user terminal, and the plurality of advertiser terminals form a block chain network for distributing and storing the advertisement history in a webtoon indirect advertisement method using a block chain. The method of claim 1,
The webtoon server identifies characters, backgrounds, and objects inserted in each of the plurality of webtoons in advance using a pre-learned artificial neural network, and inserts the product image included in the plurality of advertisement information into the specific webtoon. , an indirect advertising method in webtoon using a block chain that matches at least one of background and object. The method of claim 1,
When the webtoon server receives the reading request, it inserts local tourism products and specialties into the specific webtoon based on the location information of the user terminal transmitted through the application installed in the user terminal, and uses a block chain to approve the reading request. How to advertise indirectly in webtoons. Receiving, by a webtoon server storing webtoons, advertisement images for local specialties or tourism products from a plurality of advertiser terminals and location information for the region;
identifying, by the webtoon server, a plurality of objects included in the webtoon using artificial intelligence, and determining a degree of similarity between the plurality of objects and the advertisement images;
matching, by the webtoon server, at least one advertisement image to each of the plurality of objects according to the order of the degree of similarity;
requesting the location information of the user terminal through an application installed in the user terminal when the webtoon server receives a request to read the webtoon from the user terminal;
If the difference between the distance between the location information of the user terminal and the location information of a special product or tourism product with respect to the matched advertisement image is less than a threshold value, the webtoon server inserts the matched advertisement image into the webtoon and approves the reading request ; and
Indirect advertisement in webtoon using block chain including; distributing and storing, by the webtoon server, advertisement histories for advertisement images inserted in the webtoon through a block chain network formed in advance with the plurality of advertiser terminals and the user terminals Way. 8. The method of claim 7,
The webtoon server uses a block chain to insert the advertisement image with the highest similarity into the webtoon when the distance difference between the location information of the user terminal and the location information of a special product or tourism product with respect to the matched advertisement image exceeds a threshold value. How to advertise indirectly in webtoons. 8. The method of claim 7,
If the distance difference between the location information of the user terminal and the location information of a special product or tourism product with respect to the matched advertisement image exceeds a threshold and the similarity is less than a certain standard, the webtoon server does not insert an advertisement image and requests the reading. A method of indirect advertising in webtoons using an approved blockchain. The method of claim 7, wherein the distributed storage comprises:
and updating, by the webtoon server, the advertisement history according to the number of exposures of the advertisement image inserted into the webtoon. 8. The method of claim 7,
In the webtoon server, a distance difference between the location information of the user terminal and the location information of a special product or tourism product with respect to the matched advertisement image is less than a threshold value, and the time at which the location information of the user terminal is received is set in a plurality of time zones in advance. When included in one of the webtoon indirect advertising method using a block chain to insert a video about the special product or tourism product into the webtoon in the user terminal.

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