KR20140109781A - Smart Phone, System and Method of creating advertising banners in the Smart Phone - Google Patents

Abstract

The present invention relates to a terminal and an advertisement service system and method using the same. The present invention enables a user to adjust exposure time and exposure intervals of an advertisement banner and receive them, and to conveniently one-stop receive all the process steps related to browsing the advertisement banner and advertising in a smartphone, and provides an advertisement status board for previously checking a paid advertisement banner application usage status by user, location, the number of persons per time, sex, age, estimated accumulated money, etc. thereby letting the user to determine whether the user watches the advertisement in a corresponding time band and letting an advertiser receive real time determination documents for target designation of specific advertisement locations and specific advertisement time by referring to real time position information of the smartphone.

Description

TECHNICAL FIELD [0001] The present invention relates to a terminal, an advertisement service system using the terminal,

The present invention relates to a smartphone technology, and more particularly, to a system and method for providing an advertisement service to display an advertisement banner on a smartphone, a tablet PC, or the like.

Recently, as smartphones and tablet PCs have become widespread, various kinds of advertisements are being received in smartphones.

However, unlike other advertising media, smart phones have a big limitation in displaying advertisements due to small screens.

Nevertheless, most smartphone advertising banners now use a rectangular ad banner, which constantly occupies a certain space, to induce users to click on detailed ad pages.

This occupies a large space, such as the top or bottom of the original application executed by the smartphone user, while hiding the screen and content of the originally used application and hindering the interface between the user and the screen.

In some apps, there are banners that are forced in the middle of the original list of apps, banners that scroll along with the ad banner when the screen is scrolled, etc. However, Causing discomfort.

This is a big problem for developers as well as for users to lay out screen components.

Therefore, there is a desperate need for a method of effectively displaying advertisements without undermining the screen and contents of the originally used app.

In addition, while the user wants to continue to view the screen without advertising, the advertiser wants to continue advertising in a specific space.

On the other hand, in order for an advertiser to request a banner advertisement from an advertising agency, most of the conventional smartphone banner ads are placed in a small rectangle at the top and bottom of the screen, thus limiting the size and capacity of the screen. Therefore, the advertiser has the inconvenience that the image must be separately processed in accordance with the size and the capacity required by the advertising agency.

In addition, since most of the existing smartphone banner ads have a wide range of regional settings, advertisers such as franchised franchisees operating in the same neighborhood can not advertise in a wide area due to the limitation of their business scope. It is said to fall.

In addition to the display function, the smartphone screen is a main means of the user interface through touching the screen. When the advertisement banner interferes with the user interface in a certain way, the existing banner advertisement has a function of immediately removing the banner to secure the screen interface.

In addition, there is an inconvenience that an advertisement agency provides a separate manager application to an advertiser or accesses a PC-based web site in order to confirm an advertisement execution result.

In addition, a user who receives a deposit by viewing an advertisement has a disadvantage in that it is difficult to predict in advance the degree of accumulation of the reserve and the loss of the screen interface of the user due to driving a separate advertising application.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a method and apparatus for controlling an advertisement banner, And an advertisement service system and method using the terminal.

In addition, by providing advertisement status sheets that can grasp situations such as the number of people using the paid advertisement banner application, the number of persons by region, the number of persons by sex, age, estimated earned amount, etc., the user can decide whether to view the advertisement in the corresponding time zone And provides real-time judgment data for specifying a target of a specific advertisement area and a specific advertisement area by inquiring an advertiser about real-time location information of a smart phone, and an advertisement service system and method using the terminal.

Also, the present invention provides a terminal that improves readability and usability of an originally used app, because it does not continuously occupy a certain space by giving a time gap or an animation effect in displaying an advertisement banner in a smartphone, and provides an advertisement service system and method using the terminal will be.

Another object of the present invention is to provide an advertising service system and method using the terminal, which improves the degree of ad engagement of a user by giving an animation effect to the entire screen, which is out of the conventional uniform and conventional rectangular advertising banner format.

The technical problem to be solved by the present invention is not limited to the above, and other matters not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided an advertisement service system using a terminal,

An advertisement service system connected to at least one advertiser terminal and a user terminal through a network,

A database unit for storing information of an advertiser member and a user member, local information or location information of the user member, and advertisement information of the advertiser member;

Wherein the advertisement information is stored in the database when the advertisement information including the advertisement target area information is received from the advertiser terminal and the advertisement information is stored in the database by the user terminal in the advertisement target area set by the advertiser, And a server for transmitting advertisement information.

The advertisement information includes information on a region, a connection number, a basic reserve, and a supplementary reserve.

The database includes:

A user member DB for storing user ID, password, local information or location information, and personal information;

An advertiser member DB for storing the ID and password information of the advertiser member;

An advertisement information DB for storing information including the advertisement of the advertiser member, the exposure time of the advertisement, the basic reserve, and the supplementary reserve information;

And a statistical data DB for storing statistical data for identifying the advertisement status.

The server comprises:

A member management unit for performing membership and login procedures of the user member and the advertiser member;

A timer for checking time;

The method includes storing the advertisement information in the database when the advertisement information including the advertisement target area information is received from the advertiser terminal and transmitting the advertisement information to the user terminal within the advertisement target area set by the advertiser, An advertisement control unit for transmitting information;

And an information providing unit for generating and providing statistical data for grasping the advertisement status.

According to an aspect of the present invention, there is provided an advertisement service method using a terminal,

1. An advertisement service method connected to at least one advertiser terminal and a user terminal through a network,

Storing the advertisement information in the database when the advertisement information including advertisement target area information is received from the advertiser terminal;

And transmitting the advertisement information to a user terminal within the advertisement target area set by the advertiser.

The method comprises:

And downloading an advertisement corresponding to the advertisement information according to a request of the user terminal.

The advertisement information includes information on a region, a connection number, a basic reserve, and a supplementary reserve.

The method comprises:

Determining, by the control unit of the terminal, an advertisement display mode when the advertisement display condition is a condition for displaying the advertisement;

Displaying the advertisement on a display unit in a time gauge type or an animation type, which is an advertisement display mode determined by the controller;

Determining whether the advertisement exposure time has elapsed;

Determining whether the advertisement disappearance is selected if the advertisement exposure time has not elapsed;

If the advertisement disappearance is selected or the advertisement exposure time has elapsed, the controller calculates the advertisement display time and transmits the advertisement display time to the server.

The advertisement display condition is at least one of the following cases: when the initial power is on, when the advertisement sunset time elapses, when the advertisement start time comes, and when the user selects the advertisement view.

The method comprises:

Determining whether the user has selected a corresponding advertisement detail view during the advertisement display;

When the corresponding advertisement detail view is selected, the control section provides the detailed advertisement, increases the advertisement exposure time, and stores the increased advertisement exposure time;

And the controller calculates the advertisement display time and transmits the advertisement display time to the server.

According to an aspect of the present invention,

A terminal connected to an advertisement service system connected through a network,

A storage unit for storing at least one advertisement, an advertisement display condition that is a condition for displaying the advertisement, and display time information of the advertisement;

A terminal timer for checking time;

An input device for inputting information;

A display unit for displaying information;

And a control unit for controlling the display unit to display a predetermined banner advertisement in a predetermined advertisement display mode when the advertisement display condition, which is a condition for displaying an advertisement, is received, and transmitting the calculated display time to the advertisement service system .

The set advertisement display method is characterized in that the banner advertisement is displayed on a display unit in a time gauge type or an animation type.

And the control unit terminates the advertisement display of the display unit when the advertisement disappearance is selected.

The control unit terminates the advertisement display of the display unit when the advertisement exposure time has elapsed.

The advertisement display condition is at least one of the following cases: when the initial power is on, when the advertisement sunset time elapses, when the advertisement start time comes, and when the user selects the advertisement view.

The control unit provides the detailed information of the selected advertisement when the user selects the detailed advertisement view, and increases the advertisement exposure time of the same kind as the corresponding advertisement.

In the embodiment of the present invention, the user can be provided with the exposure time and the exposure interval of the advertisement banner, and the entire process related to the advertisement banner viewing and advertisement on the smart phone can be conveniently provided as one-stop.

In addition, by providing advertisement status sheets that can grasp situations such as the number of people using the paid advertisement banner application, the number of persons by region, the number of persons by sex, age, estimated earned amount, etc., the user can decide whether to view the advertisement in the corresponding time zone And the real-time location information of the smartphone is inquired to the advertiser to provide the real-time judgment data for designating the target of the specific advertisement area and the specific advertisement time.

In addition, in the embodiment of the present invention, the advertisement banner includes a guide text such as a region (Seocho-dong), a connection number, a basic reserve, a supplementary deposit, and the like. Video banners (animation banners), and a number of advertisement bundle banners.

In addition, the control program executed in the user terminal of the embodiment of the present invention is a reward type app that pays a deposit to a user viewing an advertisement. When an advertisement banner is exposed, a basic reserve amount of at least 1 won is unconditionally paid. If you click on it, you will be paid additional funds (default reserve and additional reserve will be specified by advertiser when designing the advertisement).

In addition, the embodiment of the present invention provides a green eco-friendly smartphone advertisement application based on a neighborhood area using a neighborhood-oriented flyer and a banner by setting an advertising area target in a strictly 00 unit, so that neighborhood self- It can be an eco-friendly advertisement means by replacing flyers and banners which are actively used as means and have severe damage to environmental pollution.

In addition, according to the embodiment of the present invention, the past banners which are not present in the existing banner advertisement are gathered according to the region, and are exposed again through the menu of "

 Allowing the user to rediscover his or her local or other local advertisement through industry classification.

In the embodiment of the present invention, in order to allow a self-employed person to conveniently apply for a smartphone banner advertisement, a text application to be displayed on a banner advertisement and an image to be displayed when a user clicks the smartphone, So you can easily apply for smartphone banner ads.

In addition, in the embodiment of the present invention, it is possible to uniquely subdivide the category of business (direct-to-interpersonal transaction, food, medical care, etc.) among the design items at the time of advertisement application, actively promote the promotion of interpersonal communication using a smart phone, Interpersonal advertising activities can be made cheaply and effectively.

In addition, the time, day, and setting method used in the advertisement design and banner exposure conditions are unique, and the advertisement banner is displayed on a 3-hourly basis by dividing weekday and holiday into peak time and normal time, It is possible to differentiate the advertisement commission rate (weekday normal time is cheap, holiday peak time is the highest price). Therefore, it is possible to prevent the advertisement peaking at peak weekend time and to increase the profit of the business.

In addition, since the smartphone advertisement banner display method does not constantly occupy any specific space of the originally used application, it has an effect of continuously providing the user interface with the application screen in use.

Further, the advertisement can be displayed at an arbitrary place on the screen, and there is an effect that it is not limited by the space of advertisement presentation.

In addition, since the advertisement is displayed and disappears for a certain period of time due to the timer, there is an effect that a free format advertisement banner can be produced and arranged without being concerned with the size and format of the advertisement banner.

1 is a configuration diagram of an advertisement service system according to an embodiment of the present invention.
2 is a block diagram of a terminal according to an embodiment of the present invention.
3 is an operational flowchart of an advertisement service system according to an embodiment of the present invention.
4 to 8 are diagrams illustrating various examples of screens of a terminal provided in an advertisement service system according to an embodiment of the present invention.
9 is a flowchart illustrating an operation of a user terminal according to an exemplary embodiment of the present invention.
10 to 14 are diagrams illustrating various examples of screens of a user terminal according to an embodiment of the present invention.
FIG. 15 is a flowchart illustrating an operation of receiving advertisement exposure information and calculating a reserve amount in an advertisement service system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

First, in the embodiment of the present invention, an object to which the advertisement banner is applied and a viewpoint are the advertisement banners that are displayed for the first time in one ad unit format (detailed event processing when a banner + banner is clicked) uploaded by an advertiser. In other words, in one ad unit format, a banner displayed on the screen is displayed before a user clicks the advertisement banner to process an event such as a detailed page movement.

Next, in the present invention, an advertisement banner refers to an advertisement banner in a form that a user can recognize as an advertisement regardless of the format of an image, text, or the like.

1 is a configuration diagram of an advertisement service system using a terminal according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement service system using a terminal according to an embodiment of the present invention includes:

An advertisement service system connected to at least one advertiser terminal and a user terminal through a network,

A database unit 120 for storing information of an advertiser member and a user member, local information or location information of the user member, and advertisement information of the advertiser member;

Wherein the advertisement information is stored in the database when the advertisement information including the advertisement target area information is received from the advertiser terminal and the advertisement information is stored in the database by the user terminal in the advertisement target area set by the advertiser, And a server 110 for transmitting advertisement information. The advertisement information includes information on a region, a connection number, a basic reserve, and a supplementary reserve.

The database (120)

A user member DB 121 for storing user ID, password, local information or location information, and personal information;

An advertiser member DB 122 for storing the ID and password information of the advertiser member;

An advertisement information DB 123 for storing information including the advertisement of the advertiser member, the exposure time of the advertisement, the basic reserve, and the supplementary reserve information;

And a statistical data DB 124 for storing statistical data for grasping the advertisement status.

The server (110)

A member management unit 111 for performing membership and login procedures of the user member and the advertiser member;

A timer 114 for checking the time;

The method includes storing the advertisement information in the database when the advertisement information including the advertisement target area information is received from the advertiser terminal and transmitting the advertisement information to the user terminal within the advertisement target area set by the advertiser, An advertisement control unit 113 for transmitting information;

And an information providing unit 112 for generating and providing statistical data for grasping the advertisement status.

2 is a block diagram of a terminal according to an embodiment of the present invention.

Referring to FIG. 2, a terminal according to an embodiment of the present invention includes:

A terminal connected to an advertisement service system connected through a network,

A storage unit 107 for storing at least one advertisement, an advertisement display condition that is a condition for displaying the advertisement, and display time information of the advertisement;

A terminal timer (110) for checking the time;

An input device 101 for inputting information;

A display section (103) for displaying information;

A control unit (109) for controlling the display unit to display a predetermined banner advertisement in a predetermined advertisement display mode, calculating the display time of the advertisement, and transmitting the display time to the advertisement service system, .

The set advertisement display method is characterized in that the banner advertisement is displayed on a display unit in a time gauge type or an animation type.

The control unit 109 ends the advertisement display of the display unit when the advertisement disappearance is selected.

The control unit 109 ends the advertisement display of the display unit when the advertisement exposure time has elapsed.

The advertisement display condition is at least one of the following cases: when the initial power is on, when the advertisement sunset time elapses, when the advertisement start time comes, and when the user selects the advertisement view.

The control unit 109 provides the detailed information of the selected advertisement when the user selects the detailed advertisement view, and increases the advertisement exposure time of the same kind as the corresponding advertisement.

The input device 101 is realized by means of at least one of a touch screen, a touch pad, and a keypad. The user may select an advertisement desired by the user, set an advertisement start time, a sunset time, or use other information for input.

The communication unit 105 performs a communication function for the terminal 100 to transmit and receive information to / from the outside.

The storage unit 107 stores at least one advertisement, an advertisement display condition that is a condition for displaying the advertisement, and display time information of the advertisement.

The timer 110 checks the set time of the advertisement viewing time, the advertisement exposure time, or the sunset time.

The display unit 103 displays information such as advertisements.

The control unit 109 controls the display unit 103 to display a predetermined banner advertisement in a preset advertisement display mode when the advertisement display condition, which is a condition for displaying an advertisement, is reached.

The set advertisement display method displays the banner advertisement on the display unit 103 in a time gauge type or an animation type.

The operation of the advertisement service system according to the embodiment of the present invention having such a configuration will be described as follows.

3 is an operational flowchart of an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 3, an advertiser, a user, an administrator, and the like may be connected to an advertisement service system through their own terminals to use information freely.

In case of the advertiser, the advertiser terminal 400 is connected to the advertisement service system 100 through the network 200 (S100).

Then, when the member management unit 111 authenticates (S110), the advertisement control unit 113 provides a homepage (S121). An example of such a homepage is shown in FIG. 4, where information can be provided by selecting various menus.

Here, it is possible to view the cost of advertising according to need, and when the advertisement application is selected (S122), the advertisement control unit 113 receives the advertisement information from the advertiser terminal 9300. [

At this time, the advertiser can set the exposure environment of the advertisement, and the quotation function that can directly calculate the cost can be provided. If the number of the advertisement viewers in the area is large, the cost may increase.

And may provide a settlement reporter screen for the advertisement result at a later time.

And payment is made by linking the page for payment and payment system (Korean cyber payment, KCP).

And the area setting is set up to the same unit, which can be changed to a wider or narrower area such as a city or county.

In addition, you can set the basic reserve and detailed information for the user per one-time exposure of advertisement, and the supplementary payment when you make a purchase.

The advertisement can be various forms such as a text type (a character limit, a two-stage design), an image type (a size limitation), a video type (a later update) , Connection of snacks such as katok, Facebook connection, installation of Google Play app, etc.), and the amount of additional payment when the event is completed.

And per person / per day / ad exposure count and payment amount limit can be set.

Also, advertisements can be easily ordered with text and image transmission.

For reference, FIG. 5 shows an example of the advertisement time setting screen.

Referring to FIG. 5, an advertiser sets a day and time when designing an advertisement, and divides the day and time into weekday (Monday through Friday) and holiday (Saturday and Sunday) And the advertisement time is divided and set in units of three hours. This makes it possible to maximize the profitability of the smartphone banner advertising agency by maximizing the profit rate by distinguishing the popular advertisement day and time from the fee rate. The exemplified commission rate may vary depending on various conditions.

Also, referring to FIG. 6, input is made to the same unit as a screen for setting a region. In addition, it is possible to uniquely subdivide the category of business (direct transaction between individuals, food, medical care, etc.) among the design items at the time of application for advertisement, to actively promote the inter-individual communication using terminals, for example, smart phones, Can be made cheap and effective.

These screens can be modified in various ways, and various additional inputs can be added or deleted as needed.

Then, the advertiser uploads the advertisement to the terminal 300 itself. Here, in order to allow the advertiser to conveniently apply for a smartphone banner advertisement in the case of the self-employed in the neighborhood, the advertisement application design is made directly on the smartphone using the text to be displayed on the banner advertisement and one image to be displayed when the user clicks the advertisement. You can ask for a smartphone banner ad.

Then, when the advertisement information including the advertisement target area information is received from the advertiser terminal 300, the advertisement control unit 1130 stores the advertisement information in the advertisement database 123 (S124).

Then, the advertisement control unit 113 transmits the advertisement information to the user terminal within the advertisement target area set by the advertiser (S125).

If necessary, the advertisement corresponding to the advertisement information may be downloaded according to the request of the user terminal. Such a case will be described. The advertisement information includes information on a region, a connection number, a basic reserve, and a supplementary reserve.

First, the user accesses the advertisement service system 100 with his / her terminal 200 as needed (S100).

Then, the authentication is completed (S110).

Then, the advertisement control unit 113 displays the home page (S111).

Here, desired information can be provided by selecting a desired menu (S112).

For example, if the user wishes to view past advertisement information, the advertisement control unit 113 fetches the advertisement information of the past area from the advertisement DB 123 and provides the advertisement information of the past area (S113).

Also, if the user selects the other local advertisement information, the advertisement control unit 113 provides advertisement information of the selected region (S114).

An example of the providing screen is shown in Fig. 7 or Fig.

Referring to FIG. 7 or 8, advertisement banners registered in a DB on a server in the main screen are displayed in a list format according to a predetermined display order. At this time, it shows the update of the advertisement list through the other area view button and the business view button. In particular, by differentiating the choices of the industry, local and local advertisements are activated, thereby promoting the sales and exchange of local and individual merchants. Here, the priority of banner exposure may be one of a higher rate of commission rate, a higher cumulative amount of money, and a higher default reserve amount, and other criteria may be applied. In addition, the advertisement banner is displayed with the text of the guidance text such as area (Seocho-dong), connection number, basic reserve, additional reserve, etc. The advertisement banner includes a text banner, an image banner, a video banner (animation banner) It is possible to express it regardless of its form.

When a banner advertisement is exposed, a minimum basic deposit amount of 1 yuan is paid. When a user clicks on a banner, a supplementary deposit is paid. Here, the basic reserve and additional reserve are designated in advance by the advertiser when designing the advertisement. Accordingly, the control unit 109 must transmit the click information and the advertisement viewing information to the server 110. [

In the embodiment of the present invention, the advertisement area target can be set up in the same unit, so that it can be used as an eco-friendly green smartphone advertisement application based on neighborhoods using neighborhood fliers and banners. Therefore, it is possible to advertise sustainable and eco-friendly advertisement by replacing leaflets and banners which are used by neighborhood self-employed people actively as a means of publicity and have a severe impact on environmental pollution.

In addition, if the user selects the provision of the reserve, the usage information, and the like, the advertisement control unit 113 provides the information to the user terminal 200 (S115).

On the other hand, the administrator can access various terminals and access various statistical data.

To this end, the manager accesses the advertisement service system 100 with his / her terminal 400 as needed (S100).

Then, the authentication is completed (S110).

Then, the advertisement control unit 113 displays the home page (S111).

When a desired menu is selected (S132), the information providing unit 112 provides information corresponding to the selected menu (S133).

The administrator can set various function settings in advance.

For example, the first time you install an app on your device, you might want to display usage windows (translucent layers, one time, three to five), settings for billing execution and processing status notification pages, Setting, PUSH service (when the app is running, the total accumulated amount of money at the time of termination, and other notices from time to time), and sometimes through its own advertising banner. , And KCP).

And notify the administrator when the advertisement is received. Since the basic reserve is charged for the PUSH function and the advertisement viewing, it is set so that the status of the network state and the screen of the smartphone screen can be monitored thoroughly.

Hereinafter, a method of displaying an advertisement of a terminal receiving the advertisement information will be described.

FIG. 9 is a flowchart illustrating a method of displaying an advertisement of a terminal according to an exemplary embodiment of the present invention, and FIGS. 10 to 14 illustrate various examples of a method of displaying an advertisement of a terminal according to an exemplary embodiment of the present invention.

Referring to FIGS. 9 to 14, the control unit 109 determines whether the advertisement display condition is a condition for displaying an advertisement (S210). Here, the advertisement display condition may be an initial power-on state, a predetermined advertisement start time set by a user, an advertisement start time due to an advertisement sunset time, a case where a user selects an advertisement view, It can be at least one case, and can be variously modified.

When the advertisement display condition is satisfied, the control unit 109 refers to the storage unit 107 to determine a banner advertisement to be displayed and a set advertisement display mode.

Then, the control unit 109 displays the banner advertisement on the display unit 103 in a time gauge type or an animation manner, which is the advertisement display mode determined in operation S220.

Next, the controller 109 activates the timer 110 in step S230. In step S240, the controller 109 determines whether the user has selected the advertisement detail view during the advertisement display, (S250). Here, the detailed information may be a page movement, a related video play, an image enlarging explanation, and the like.

If the user selects the corresponding advertisement detail view during the advertisement display, the control unit 109 provides detailed advertisement (S300), increases the advertisement exposure time T1, T3, T5 as necessary, , T4) are reduced and stored (S310). Then, the control unit 109 calculates the advertisement viewing time (S320) and transmits it to the advertisement service system 100 (S330).

In this case, it is possible to increase the advertising effect by increasing the advertisement exposure or the same advertisement exposure time (T1, T3, T5) that the user is interested in. The control of the advertisement exposure time (T1, T3, T5) can be variously modified, and the advertisement exposure time (T1, T3, T5) can be reduced for the advertisement which is not interested.

If there is no user advertisement response and the advertisement exposure times T1, T3, and T5 have not elapsed, the controller 109 determines whether advertisement cancellation is selected (S260).

If the advertisement disappearance is selected or the advertisement exposure time has elapsed, the control unit 109 ends the advertisement display of the display unit 103 at step S270, calculates the advertisement viewing time at step S320, (S330).

Then, the control unit 109 operates the timer to check the advertisement sunset time (T2), determine whether the advertisement sunset time has elapsed (S290), and display the advertisement banner if the advertisement sunset time has elapsed (S220 ) And performs the corresponding process.

If the advertisement sunset time T2 has elapsed (S290), the process of displaying a new advertisement banner is repeated (S220). The advertisement exposure time T1 and the advertisement sunset time T2 may be set by the advertiser or the user.

In this embodiment of the present invention, the advertisement banner occupies a small screen, which is a characteristic of the smart phone, by changing the time gap (101 in FIG. 10) or alternating the screen space through the animation effect Occupancy prevents a specific entity from continuously occupying a specific area on the screen, and thus can utilize limited screen resources efficiently.

An example of such an advertisement screen will be described as follows.

10 is a diagram for explaining a time gap type advertisement banner display method.

Reference numeral 301 in FIG. 10 indicates that the time elapses from the left start to the right end.

Reference numeral 302 denotes the display state of the advertisement banner according to the advertisement exposure time (T1) and the advertisement sunset time (T2) described in FIG.

Reference numeral 303 in FIG. 10 is an example of a situation in which an advertisement banner is actually displayed on the smartphone according to the advertisement exposure time T1 and the advertisement sunset time T2. Here, the initial value setting and change of the advertisement exposure time (T1) and the advertisement sunset time (T2) can be flexibly adjusted according to the type of the advertisement, the terminal status, and the characteristics of the app loaded with the advertisement. However, the most important point is to ensure enough accessibility (UI) and usability of the app, web, etc. that users are using by giving enough ad sunset time (T2).

In FIG. 10, a button on the back side of the advertisement banner A, B, and C, and a button on the Internet (303 in FIG. 10) have a user-accessible opportunity through the advertisement sunset time T2.

11 is a diagram for explaining an animation advertisement banner display method.

In Fig. 11, 401 indicates that the time elapses from the left start to the right end.

In FIG. 11, 402 indicates that the advertisement banner has an animation effect that appears at the lower right of the screen and disappears while moving to the upper right. The reason why such an animation effect is important is that the user access to the contact, the Internet, and the camera button (402 in FIG. 11) obscured on the back of the advertisement banner is realized through the movement of the advertisement banner. The biggest disadvantage of existing advertisement banner display is that the interface between the user and the advertisement back screen is disabled because the user continuously occupies the specific area.

Reference numeral 403 in Fig. 11 represents an animation in which the B advertisement banner gradually grows toward the center of the screen and disappears. In addition, since the advertisement banner appears and disappears on the screen without any operation of the user, the interface and the usability between the user and the screen are soon restored. It is also important to ensure that the user interface to the screen behind the advertisement banner is secured by using the animation characteristics such as mobility and decaying, not the animation effect itself. There are various kinds of animations such as transparency, movement, rotation, and size change, and it is a good means to multiply the advertising effect by applying various effects and effects. The detailed animation implementation method will be omitted.

12 to 14 are still other examples of giving an animation effect to an advertisement banner. (A, B, C, D, E, and F) are grouped in a list format or a grid format and the animation effect is applied to the entire list or grid, And a large amount of advertisements are displayed to the user at the same time.

In FIG. 13, 404 is another example in which a color change and an animation effect are applied to a text message (A advertisement) of a text type received from the advertisement server. Instead of image banner with heavy server load, we applied text advertising.

FIG. 14 shows another example in which the plane banner is displayed as a three-dimensional image by applying various animation effects to the advertisement banner. We can improve the advertisement effect by animation processing.

The operation of the advertisement service system receiving the advertisement viewing time will be described below.

15, the advertisement control unit 113 receives the advertisement exposure information (S410), calculates the reserve with reference to the advertisement information of the advertisement, and stores the calculated reserve in the user member DB 121 (S420) .

In addition, the information providing unit 112 generates and stores the statistical data in the statistical data DB 124 (S430).

In this case, statistical data may be data and charts for the advertisement status of the manager, and the statistics (statistics on the total number, sex, age and area distribution) and charts, advertisers (total number, Industry, sex, age, regional distribution) and charts.

Therefore, administrators can set regional settings to view statistical data in their area. The administrator can set the time and view the statistics of the set time zone.

While the present invention has been described with reference to the accompanying drawings and embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. . Accordingly, the scope of the present invention should be determined only by the technical idea of the appended claims, and is not limited to the above embodiments.

Claims (15)

An advertisement service system connected to at least one advertiser terminal and a user terminal through a network,
A database unit for storing information of an advertiser member and a user member, local information or location information of the user member, and advertisement information of the advertiser member;
Wherein the advertisement information is stored in the database when the advertisement information including the advertisement target area information is received from the advertiser terminal and the advertisement information is stored in the database by the user terminal in the advertisement target area set by the advertiser, And a server for transmitting advertisement information. The method according to claim 1,
Wherein the advertisement information includes information on a region, a connection number, a basic reserve, and an additional reserve. 3. The method of claim 2,
The database includes:
A user member DB for storing user ID, password, local information or location information, and personal information;
An advertiser member DB for storing the ID and password information of the advertiser member;
An advertisement information DB for storing information including the advertisement of the advertiser member, the exposure time of the advertisement, the basic reserve, and the supplementary reserve information;
An advertisement service system that includes statistical data DB that stores statistical data for identifying advertisement status. The method of claim 3,
The server comprises:
A member management unit for performing membership and login procedures of the user member and the advertiser member;
A timer for checking time;
The method includes storing the advertisement information in the database when the advertisement information including the advertisement target area information is received from the advertiser terminal and transmitting the advertisement information to the user terminal within the advertisement target area set by the advertiser, An advertisement control unit for transmitting information;
And an information providing unit for generating and providing statistical data for grasping the advertisement status. 1. An advertisement service method connected to at least one advertiser terminal and a user terminal through a network,
Storing the advertisement information in the database when the advertisement information including advertisement target area information is received from the advertiser terminal;
And transmitting the advertisement information to a user terminal within the advertisement target area set by the advertiser, based on the local information or the current location designated by the user. 6. The method of claim 5,
And downloading an advertisement corresponding to the advertisement information according to a request of the user terminal. The method according to claim 6,
Wherein the advertisement information includes information on a region, a connection number, a basic reserve, and an additional reserve. 8. The method of claim 7,
Determining, by the control unit of the terminal, an advertisement display mode when the advertisement display condition is a condition for displaying the advertisement;
Displaying the advertisement on a display unit in a time gauge type or an animation type, which is an advertisement display mode determined by the controller;
Determining whether the advertisement exposure time has elapsed;
Determining whether the advertisement disappearance is selected if the advertisement exposure time has not elapsed;
And if the advertisement disappearance is selected or the advertisement exposure time has elapsed, the controller calculates the advertisement display time and transmits the advertisement display time to the server. 9. The method of claim 8,
Wherein the advertisement display condition is at least one of a case where the initial power is on, an advertisement start time has elapsed after the advertisement sunset time has elapsed, and a user has selected an advertisement view. 10. The method of claim 9,
Determining whether the user has selected a corresponding advertisement detail view during the advertisement display;
When the corresponding advertisement detail view is selected, the control section provides the detailed advertisement, increases the advertisement exposure time, and stores the increased advertisement exposure time;
And the controller calculates the advertisement display time and transmits the advertisement display time to the server. A terminal connected to an advertisement service system connected through a network,
A storage unit for storing at least one advertisement, an advertisement display condition that is a condition for displaying the advertisement, and display time information of the advertisement;
A terminal timer for checking time;
An input device for inputting information;
A display unit for displaying information;
And a control unit for controlling the display unit to display a predetermined banner advertisement in a predetermined advertisement display mode when the advertisement display condition, which is a condition for displaying an advertisement, is received, and transmitting the calculated display time to the advertisement service system terminal. 12. The method of claim 11,
Wherein the set advertisement display method displays the banner advertisement on a display unit in a time difference equation or an animation formula. 13. The method of claim 12,
Wherein the control unit terminates the advertisement display of the display unit when the advertisement disappearance is selected. 14. The method of claim 13,
Wherein the control unit terminates the advertisement display of the display unit when the advertisement exposure time has elapsed. 15. The method of claim 14,
The advertisement display condition is at least one of the cases where the initial power is on, the advertisement sunset time has elapsed, the user has selected the advertisement view, and the controller has selected the advertisement detail view And provides the detailed information of the selected advertisement and increases the advertisement exposure time of the same kind as the advertisement.

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