JP2014048700A - Advertisement system, advertisement management device, advertisement management method and advertisement management program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement system that can provide information useful for both of a user and an advertiser.SOLUTION: A management device of a digital signage displayable more than two advertisements at a time on one screen is configured to: when timing of switching a display by the digital signage is reached, determine a combination of more than two advertisements to be displayed (S101); and read each advertisement information on the determined advertisements to generate display data and cause the digital signage to display the display data (S105). When one advertisement is selected from more than two advertisements displayed on the digital signage (YES in S111), the management device executes a fee management as to each of more than two advertisements so as to collect a defined fee as to advertisement(s) other than the selected one advertisement, and collect a defined fee as to the selected one advertisement (S121).

Description

  The present invention relates to an advertisement system, an advertisement management apparatus, an advertisement management method, and an advertisement management program, and in particular, an advertisement system, an advertisement management apparatus, an advertisement management method, and an advertisement management using a display device capable of bidirectional communication called digital signage. Regarding the program.

  There is a system for displaying advertisements using a display device called a digital signage capable of two-way communication. Digital signage displays advertisements from advertisers such as stores and companies based on specified display data, and conforms to mobile terminals such as mobile phones and Felica (registered trademark) communication methods and NFC (Near Field Communication) standards Information such as a map or a voucher (hereinafter also referred to as coupon information) is provided to the mobile terminal by performing wireless communication using a communication method or the like.

  There is a demand from the user side that he / she wants to know a new store or obtain a gain such as a cash voucher by viewing digital signage or obtaining coupon information.

  On the other hand, the advertiser side is demanding that digital signage be installed in a place that is easily noticeable, such as a station, to further enhance the advertising effect. The advertising effect may be that more users acquire coupon information and come to the store, or that more users view the displayed advertisement.

  For example, Japanese Patent Laid-Open No. 2003-85431 (hereinafter referred to as Patent Document 1) discloses a coupon issuing device, and by incorporating this technology into a digital signage system, the requirements of both users and advertisers may be satisfied. .

JP 2003-85431 A

  However, in digital signage, since each advertisement by a plurality of advertisers is displayed, there is a demand for each advertiser to obtain an advertising effect. There is also a demand for easy management of advertisement display on digital signage.

  The present invention has been made in view of such a problem, and provides an advertisement system, an advertisement management device, an advertisement management method, and an advertisement management program capable of providing useful information to both users and advertisers. The purpose is to do.

  In order to achieve the above object, according to one aspect of the present invention, an advertising system includes a display device for displaying an advertisement and a management device for managing display of the advertisement on the display device. The display device can display two or more advertisements simultaneously on one screen. The advertisement system includes a first storage unit for storing advertisement information, which is information for displaying an advertisement on the display device, and a determination unit for determining a combination of two or more advertisements to be displayed on the display device. In order to accept the selection of one advertisement from among the control means for generating display data from each advertisement information determined by the determination means and displaying it on the display device, and two or more advertisements displayed on the display device First input means and cost management means for performing cost management for each advertisement. The cost management means relates to other advertisements other than the selected one of the two or more advertisements in response to selection of one advertisement from the two or more advertisements displayed on the display device. Performs cost management for each of two or more ads so that the specified cost is collected from the advertiser and the selected cost is paid to the advertiser for the selected ad .

  Preferably, the advertisement system has a second storage means for storing information associated with the advertisement for outputting a coupon, and two or more advertisements displayed on the display device by the first input means. When the selection of one advertisement is received, the output means for outputting a coupon associated with one advertisement is further included. The cost management means executes cost management for each of the two or more advertisements displayed on the display device in response to outputting the coupon by the output means.

  More preferably, the output means is an advertisement other than the one advertisement among the two or more advertisements displayed on the display device when the selection of the one advertisement is received in the coupon associated with the one advertisement. And output a coupon.

  More preferably, the second storage means stores a plurality of types of information for outputting a coupon in association with the same advertisement, and the output means uses the information selected from the plurality of types of information to coupon. Is generated and output.

  More preferably, the display device includes communication means for communicating with the terminal device, and the output means transmits the coupon to the terminal device via the communication means.

  More preferably, the first input means accepts selection of one advertisement out of two or more advertisements displayed from the terminal device via the communication means.

  Preferably, the advertisement system further includes second input means for accepting selection of one advertisement to be displayed on the display device, and the determining means includes one advertisement specified by the selection accepted by the second input means and The combination with other advertisements is determined, and the expense management means is related to other advertisements other than the designated one of the two or more advertisements in response to accepting the selection by the second input means. Performs cost management for each of two or more ads so that the specified cost is collected from the advertiser and the specified cost is paid to the client for the specified ad .

  According to another aspect of the present invention, the advertisement management device is an advertisement management device for managing the display of advertisements on a display device for displaying advertisements, and the display device simultaneously displays two or more advertisements on one screen. A first storage means for storing advertisement information, which is information for displaying an advertisement on the display device, and a determination for determining a combination of two or more advertisements to be displayed on the display device Means for generating display data from the advertisement information of each advertisement determined by the determining means and displaying the display data on the display device; and selecting one advertisement from two or more advertisements displayed on the display device. First input means for receiving and expense management means for performing expense management for each advertisement are provided. The cost management means relates to other advertisements other than the selected one of the two or more advertisements in response to selection of one advertisement from the two or more advertisements displayed on the display device. Performs cost management for each of two or more ads so that the specified cost is collected from the advertiser and the selected cost is paid to the advertiser for the selected ad .

  According to still another aspect of the present invention, the advertisement management method is a method for managing advertisement display on a display device capable of simultaneously displaying two or more advertisements on one screen, and the timing for switching the display on the display device. Each of the determined advertisements from the step of determining a combination of two or more advertisements to be displayed on the display device and a device preliminarily storing the advertisement information for displaying the advertisement on the display device The display information is read out, the display data is generated and displayed on the display device, the step of accepting selection of one advertisement from the two or more advertisements displayed on the display device, and the display device For the other advertisements other than the selected one of the two or more advertisements, the specified cost is collected from the client of the advertisement, and the selected one advertisement is collected. A defined cost to pay request mainly of the advertisement, and a step of performing a cost management for each of the two or more advertisements.

  According to still another aspect of the present invention, the advertisement management program is a program for causing a computer to execute a process of managing advertisement display on a display device for displaying an advertisement, and at a timing for switching display on the display device. Each of the determined advertisements from the step of determining a combination of two or more advertisements to be displayed on the display device and a storage device preliminarily storing the advertisement information for displaying the advertisement on the display device The display information is read out, the display data is generated and displayed on the display device, the step of accepting selection of one advertisement from the two or more advertisements displayed on the display device, and the display device For two or more advertisements other than the selected one, the specified cost is collected from the advertiser and selected. Expenses defined with respect to a single ad to pay request mainly of the ads, and a step of performing a cost management for each of the two or more advertisements to the computer.

  According to the present invention, digital signage can be used to provide useful information to both users and advertisers, and management thereof can be facilitated.

It is a figure which shows the specific example of a structure of the digital signage system (henceforth a system) as an advertising system concerning embodiment. It is a block diagram which shows the specific example of the apparatus structure of the server contained in a system. It is a block diagram which shows the specific example of the apparatus structure of the digital signage contained in a system. It is a block diagram which shows the specific example of the apparatus structure of PC installed in a shop of an advertiser. It is a block diagram which shows the specific example of the apparatus structure of a portable terminal. It is a figure showing the specific example of the flow of data as an operation | movement outline | summary in a system. It is a figure showing the specific example of the structure of the display screen of digital signage. It is a figure showing the specific example of the structure of a coupon. It is a figure showing the flow of the expense management in a server. It is a block diagram which shows the specific example of a function structure of digital signage. It is a block diagram which shows the specific example of a function structure of a server. It is a flowchart showing the flow of operation | movement in a server.

  Embodiments of the present invention will be described below with reference to the drawings. In the following description, the same parts and components are denoted by the same reference numerals. Their names and functions are also the same. Therefore, detailed description thereof will not be repeated.

<System configuration>
FIG. 1 is a diagram showing a specific example of a configuration of a digital signage system (hereinafter abbreviated as a system) as an advertising system according to the present embodiment.

  Referring to FIG. 1, the system according to the present embodiment is a digital signage 200 for displaying advertisements and a management apparatus for the system, and displays advertisements on digital signage 200 and provides coupons to be described later. , A personal computer (PC) 300A, 300B, 300C,... Installed in a store as an advertiser, and a mobile terminal 500 such as a mobile phone for receiving a coupon from the digital signage 200. including. PC300A, 300B, 300C,... Are representatively referred to as PC300. A plurality of digital signage 200 may be provided.

  The server 100 and the PC 300 can communicate with each other via a network 400 such as the Internet or a WAN (Wide Area Network). The server 100 and the digital signage 200 can also communicate with each other. The communication may be communication by direct or wired connection, wireless communication, or via the network 400. It may be what you did. The digital signage 200 and the portable terminal 500 can communicate with each other by performing wireless communication such as a communication system of Felica (registered trademark) or a communication system according to the NFC standard. When a plurality of digital signage 200 are included, each can communicate with server 100.

<Device configuration>
FIG. 2 is a block diagram illustrating a specific example of the device configuration of the server 100. The server 100 may be configured by a general personal computer (PC), and the configuration of the server 100 shown in FIG. 2 is the same as the configuration of a general PC.

  That is, referring to FIG. 2, server 100 has a CPU (Central Processing Unit) 10 that is an arithmetic device for overall control, and a ROM (Read for storing a program (application) executed by CPU 10). Only Memory) 11, a RAM (Random Access Memory) 12 for functioning as a work area when the program is executed by the CPU 10, a memory 13 for storing advertisement information, coupon information, cost information, etc., which will be described later, An operation unit 14 for receiving an operation input to the server 100, a first communication unit 17 for communicating with the PC 300, and a second communication unit 18 for communicating with the digital signage 200 are included.

  The above example is an example, and for example, the operation unit 14 may not be included, or a display (not shown) may be further included.

  FIG. 3 is a block diagram illustrating a specific example of the device configuration of the digital signage 200. The digital signage 200 may also be configured by a general personal computer (PC) having a (large) display, and the configuration in the figure is the same as the configuration of a general PC.

  That is, referring to FIG. 3, digital signage 200 is CPU 20 that is an arithmetic device for controlling the whole, ROM 21 for storing a program (application) executed by CPU 20, and the CPU 20 executes the program. A RAM 22 for functioning as a work area when performing the operation, a memory 23 for storing advertisement information, coupon information, and the like from the server 100, an operation unit 24 for receiving an operation input to the digital signage 200, and a display 25. A second communication unit 28 for communicating with the server 100, and a third communication unit 29 for communicating with the portable terminal 500 by a communication method of Felica (registered trademark) or a communication method according to the NFC standard. Including.

  The above example is an example, and for example, the operation unit 24 and the display 25 may be integrated with a touch panel, or a device for acquiring peripheral information such as a camera or a microphone (not shown). May further be included. Moreover, the printing apparatus for printing and providing the coupon mentioned later on printing paper may be further included.

  FIG. 4 is a block diagram showing a specific example of the device configuration of the PC 300 installed in the advertiser's store. The PC 300 may also be configured by a general personal computer (PC), and the configuration of the PC 300 shown in FIG. 4 is the same as the configuration of a general PC.

  That is, referring to FIG. 4, PC 300 is a CPU 30 that is an arithmetic device for overall control, ROM 31 for storing a program (application) executed by CPU 30, and the like. RAM 32 for functioning as a work area, memory 33 for storing advertisement information for display on digital signage 200, coupon information for providing coupons on digital signage 200, and the like, and accepting operation inputs to PC 300 Operation unit 34, display 35, and first communication unit 37 for communicating with server 100 via network 400.

  The above example is only an example. For example, the operation unit 34 and the display 35 may be integrated with a touch panel, or a coupon reading device such as a camera or a barcode reader (not shown) may be further provided. It may be included.

FIG. 5 is a block diagram showing a specific example of the device configuration of portable terminal 500.
Referring to FIG. 5, portable terminal 500 has a CPU 50 that is an arithmetic device for overall control, a ROM 51 for storing a program (application) executed by CPU 50, and a program executed by CPU 50. RAM 52 for functioning as a work area, a memory 53 for storing coupon information acquired from the digital signage 200, an operation unit 54 for accepting operation input to the portable terminal 500, a display 55, and Felica ( And a third communication unit 59 for communicating with the digital signage 200 by a communication method according to a registered trademark or a communication method according to the NFC standard.

  The above example is an example. For example, the operation unit 54 and the display 55 may be integrated and configured by a touch panel. In addition, when the mobile terminal 500 is a mobile phone, a device for realizing a call function, a mail transmission / reception function, and the like is further included.

<Overview of operation>
FIG. 6 is a diagram showing a specific example of the flow of data as an operation outline in the system according to the present embodiment.

  Referring to FIG. 6, PCs 300 </ b> A, 300 </ b> B, 300 </ b> C,... Installed in the advertiser's store are information for generating advertisement display data on digital signage 200 from server 100. Certain advertisement information and coupon information for causing the digital signage 200 to provide a coupon related to the advertisement are passed (step S1).

  Here, the “coupon” refers to information such as an advertisement of an advertiser's store, a map, and a voucher displayed on a portable medium that is smaller than the display screen of the digital signage 200. In the following examples, these pieces of information displayed on the display 55 of the portable terminal 500 are indicated. As another example, it may be printed on a portable size printing paper.

  Data for displaying a coupon is referred to as “coupon data”, and information provided by the advertiser to the server 100 to generate coupon data is referred to as “coupon information”. The coupon information is associated with the advertisement information.

  The server 100 generates display data for displaying an advertisement on the digital signage 200 using the advertisement information from the PC 300, and executes a display management process for managing the display (step S2). Further, coupon data to be provided by the digital signage 200 is generated, and a coupon providing process for managing the provision is executed (step S3). The generated advertisement display data and coupon data are transferred from the server 100 to the digital signage 200 (step S4).

  The digital signage 200 displays an advertisement based on the display data according to the control from the server 100 (step S5). When a coupon request is received from portable terminal 500 (step S6), the corresponding coupon data passed from server 100 is transmitted to portable terminal 500 by notifying server 100 (step S7). .

  When the digital signage 200 transmits the coupon data, the digital signage 200 transmits the information at the time of provision to the server 100 (step S8). In the following description, this information is also referred to as “coupon provision time information”. The coupon provision time information may be, for example, information on the mobile terminal 500 itself acquired from the mobile terminal 500 at the time of requesting a coupon or information related to the user, or information on provision time such as coupon provision time and weather. Alternatively, when a means for acquiring peripheral information such as a camera is provided, the information (captured image or the like) obtained by the information may be used, or the user's information obtained by analyzing the information may be used. It may be information.

  The server 100 executes processing for cost management based on the display of advertisements and provision of coupons (step S9), and the cost information for each advertiser, such as the amount billed and paid to the advertiser, obtained as a result. Is transmitted to the corresponding PC 300 (step S10). In this case, not only the provision of cost information but also electronic billing or payment may be performed.

  The coupon may include an optically readable display of information such as a barcode, for example. The displayed information includes, for example, the issue date and time, information for specifying the digital signage 200 that issued the coupon, coupon provision time information, and the like.

  When the PC 300 includes a reader (not shown) such as a barcode reader or is connected to the reader, the PC 300 can read information from the coupon when the user who brought the coupon visits the store. Then, the PC 300 transmits information read from the coupon, such as coupon offer information, and environment information such as reading date and time, temperature and weather when read to the server 100 as store visit information. Also good. By doing in this way, server 100 may acquire the information on the coupon read from PC300 as store visit information (Step S11), and may use it for expense management.

  Further, the server 100 may use the coupon provision time information from the digital signage 200 in the display management process and the coupon provision process.

FIG. 7 is a diagram illustrating a specific example of the configuration of the display screen of the digital signage 200.
Referring to FIG. 7, in the system according to the present embodiment, digital signage 200 displays a plurality of advertisements on one display screen at a time. In FIG. 7, the display area 251 represents an area for displaying an advertisement, and an example in which two advertisements of an advertisement 1 and an advertisement 2 are simultaneously displayed in the display area 251 as an example of a plurality of advertisements. Three or more advertisements may be displayed in the display area 251. The display sizes may be approximately the same size as shown in FIG. 7 or different sizes. In addition, it is only necessary that at least a part of each of the plurality of advertisements is visible, and other parts may overlap with other advertisements.

  Further, the display screen may include a display area 252 for displaying a menu for instructing switching of advertisements. The menu may be an icon for instructing display of another advertisement as shown in the figure, or may be a button for instructing change of the advertisement. When the display 25 is configured by a touch panel and includes the operation unit 24, an instruction for switching advertisements can be received by touching the menu in the display area 252.

  By selecting one of the plurality of advertisements displayed on the display screen, coupon data associated with the advertisement is transmitted to the mobile terminal 500. In the following description, among the plurality of advertisements displayed simultaneously on the display screen, one selected advertisement is also referred to as “main advertisement”, and the other advertisements that are not selected are also referred to as “sub advertisements”.

  As an example of a method for obtaining the coupon data by selecting the main advertisement, when the third communication unit 29 is provided on the display 25, the mobile terminal 500 includes the main advertisement among the plurality of advertisements displayed in the display area 251. And a method of touching with or holding the portable terminal 500. As another example, when the display 25 also includes the operation unit 24 configured by a touch panel, a method of making the mobile terminal 500 communicable with the digital signage 200 after the main advertisement is touched to be in a selected state. . If the portable terminal 500 is not used, printing may be performed by a printing device (not shown).

  7 may be a part of the display screen of the digital signage 200. That is, the digital signage 200 displays other information such as time display, weather forecast, news, etc. in addition to the illustrated contents, provides games such as games, and accepts orders at a specific store. Or an area for displaying.

  FIG. 8 is a diagram illustrating a specific example of the configuration of a coupon. In this example, since the coupon is displayed on the display 55 of the portable terminal 500, FIG. 8 shows an example of a coupon display screen on the display 55. FIG. 8 shows the entire coupon displayed by scrolling. The coupon may be printed on the printing paper as described above. In this case, FIG. 8 shows an example of printing on printing paper.

  Referring to FIG. 8, information based on coupon data associated with the main advertisement is displayed on the coupon. Information based on the coupon data includes, as shown in the figure, a voucher (discount coupon), a store advertisement, a map, a URL (Uniform Resource Locators) of a store advertisement web page, a store introduction, and a member registration. The URL of the web page, event guide, numbered ticket, etc. may be included.

  Preferably, sub-advertisements may be included as shown. By doing in this way, the advertising effect of a sub advertisement can be improved. The example of FIG. 8 represents an example of a coupon when the advertisement 1 is selected when the display of FIG. 7 is displayed on the display screen of the digital signage 200. In the example of FIG. 7, since the advertisement 2 is displayed simultaneously with the advertisement 1, the coupon of the advertisement 1 includes the contents of the advertisement 2. In addition, the sub advertisement contained in the coupon may be the same as the displayed sub advertisement, may be prepared as advertisement information for the coupon, or may be a part of the displayed advertisement. It may be.

  In addition, although the position of the sub advertisement in the coupon is assumed to be the last (lowermost) in the example of FIG. 8, it may be the top or a position adjacent to the voucher. By setting it as such a position, possibility that a sub advertisement will be browsed at the time of coupon browsing or use increases, and the advertising effect of a sub advertisement can be improved more.

  FIG. 9 is a diagram showing a flow of cost management in the server 100. In FIG. 9, PC 300A is the PC of the main advertisement advertiser, and PC 300B is the PC of the sub advertisement advertiser.

  Referring to FIG. 9, server 100 charges each advertiser for advertisement display (cost charge). For this reason, cost management is performed to reduce (collect) the cost for displaying the advertisement (advertisement display cost) in the cost information for each advertiser (step C1).

  Furthermore, the server 100 charges the advertiser who provided the coupon as a coupon for providing the coupon, assuming that the system provided the customer with an opportunity to acquire a customer. Therefore, the server 100 performs cost management for reducing (collecting) the cost for providing the coupon (coupon providing cost) in the cost information of the advertiser who provided the coupon (step C2).

  The server 100 provides the advertisement advertisement opportunity to the advertiser of the sub advertisement on the assumption that the user who has obtained the coupon for the advertiser has viewed the advertisement simultaneously with the main advertisement. Billing (cost billing). Therefore, the server 100 performs cost management for reducing (collecting) a cost (advertisement browsing cost) for providing an advertisement browsing opportunity to the cost information of the advertiser of the sub advertisement (step C3).

  At the same time, the server 100 pays the advertiser for the main advertisement on the assumption that the advertiser has provided an opportunity to view the sub-ad when the coupon is provided to the system. To do. Therefore, the server 100 performs cost management for increasing (paying) a cost for providing an advertisement viewing opportunity (browsing provision cost) to the cost information of the advertiser of the main advertisement (step C4).

  It should be noted that the collection of advertisement browsing expenses for the sub-advertiser by the server 100 (step C3) and the payment of the browsing provision expenses for the advertiser of the main advertisement (step C4) This is the same mechanism as paying a reward for providing an advertisement browsing opportunity when a coupon is provided from an advertiser of the above to the advertiser of the main advertisement, which is called a so-called affiliate.

  As another example, collection of advertisement browsing costs for sub-advertisers (C3) and payment of browsing provision costs for advertisers of main advertisements (C4) are when the provided coupon is used in a store or the like. It may be done. Or it may be made when a sub-advertisement is inserted into a coupon and issued. Alternatively, the digital signage 200 may be performed when an advertisement is designated by the user and an instruction to switch display is given, and the advertisement is used as a main advertisement and a sub advertisement is displayed at the same time.

<Functional configuration>
FIG. 10 is a block diagram illustrating a specific example of a functional configuration of the digital signage 200 for performing the above operation. Each function in FIG. 10 is mainly formed in the CPU 20 by the CPU 20 of the digital signage 200 reading out a program stored in the ROM 21 and executing the program while developing it on the RAM 22. However, at least a part may be realized by the hardware configuration shown in FIG.

  Referring to FIG. 10, the CPU 20 of the digital signage 200 receives display data input from the server 100 via the second communication unit 28 and receives a display instruction. The display data input unit 201 receives the display instruction. Based display control unit 202 for displaying an advertisement on display 25, coupon request input unit 203 for receiving a coupon request from portable terminal 500 via third communication unit 29, and third communication from portable terminal 500. A switching instruction input unit 204 for receiving an instruction to switch the display of advertisements displayed on the display 25 via the unit 29, and for transmitting these instruction contents to the server 100 via the second communication unit 28. By transmitting an instruction transmission unit 205 and a request for a coupon to the server 100, the server 100 transmits a second message. A coupon data input unit 206 for receiving input of corresponding coupon data via the unit 28, and a coupon data transmission unit 207 for transmitting coupon data to the mobile terminal 500 via the third communication unit 29. Including.

  Further, the CPU 20 has a function for acquiring coupon provision time information when a coupon request is received from the mobile terminal 500. This function may be to acquire surrounding information (photographing, recording, etc.) with a camera or microphone (not shown), or may be received from the portable terminal 500 by communicating with the portable terminal 500 by the third communication unit 29. You may do. Further, this function may be a function of analyzing a photographed image and analyzing a user's sex, number of people, age, and the like. The CPU 20 further has a function for transmitting coupon provision time information to the server 100 via the second communication unit 28.

  The display control unit 202 may display a predetermined screen such as a screen on which “coupon issuance” is described, for example, when coupon data is transmitted. In the case of having an audio output function, the display control unit 202 may output the audio specified simultaneously. As another example, the display control unit 202 may display the main advertisement or the sub advertisement alone with a screen size. By doing in this way, issue of a coupon can be appealed widely and an advertising effect can be heightened.

  FIG. 11 is a block diagram illustrating a specific example of a functional configuration of the server 100 for performing the above operation. Each function in FIG. 11 is mainly formed in the CPU 10 when the CPU 10 of the server 100 reads out a program stored in the ROM 11 and executes the program on the RAM 12. However, at least a part may be realized by the hardware configuration shown in FIG.

  Referring to FIG. 11, in memory 13 of server 100, an advertisement information storage unit 131 that is a storage area for storing advertisement information transmitted from PC 300 and a coupon that is a storage area for storing coupon information are stored. An information storage unit 132 and a cost information storage unit 133 that is a storage area for storing cost information of each advertiser are provided.

  Further, referring to FIG. 11, CPU 10 of server 100 receives an advertisement information input unit 101 for receiving an input of advertisement information from advertiser PC 300 through first communication unit 17, and an input for receiving coupon information. A coupon information input unit 102, an instruction input unit 103 for receiving a notification of an instruction received from the digital signage 200 via the second communication unit 18 from the portable terminal 500, and a timing for updating a display stored in advance, or In response to a display switching instruction, a combination determination unit 104 for determining a combination of a plurality of (two in this example) advertisements to be displayed on one screen, and the advertisement information corresponding to the determined combination is read and digitally A display data generation unit 105 for generating display data on the signage 200, and a coupe from the portable terminal 500 Coupon data generation unit 106 for generating coupon data to be provided by the digital signage 200 in response to the request, and a coupon data transmission unit for transmitting the generated coupon data to the digital signage 200 via the second communication unit 18 107, a coupon provision time information input unit 108 for accepting input of coupon provision time information from the digital signage 200 via the second communication unit 18, and a process for managing the cost for each advertiser, And an expense processing unit 109 for updating the expense information based on the information.

  For example, the combination determination unit 104 is set to update advertisement combinations every predetermined time in advance, and when the display order is specified, the combination can be determined according to the display order every predetermined time. As another example, the combination determination unit 104 is specified when an advertisement to be displayed is specified by a menu for instructing switching of advertisements displayed in the display area 252 of the display screen in the digital signage 200. Decide which advertisement to combine with the selected advertisement.

  Further, the combination determination unit 104 advertises based on the coupon provision information, for example, according to the attributes of the user who is near the digital signage 200 at the time of coupon provision, the environment at the time of display such as temperature, weather, season, day of the week, etc. The combination may be determined. This can be realized by extracting a suitable advertisement in which the attributes of the user targeted for the advertisement are set in advance. In this way, the advertising effect can be further enhanced.

  In addition, an attribute of an advertisement to be combined for each advertisement or an advertisement that is not desired to be combined may be set, and the combination determination unit 104 may determine a combination according to this attribute. Alternatively, each advertisement may be classified into categories, and the combination determination unit 104 may combine advertisements of the same category, or may determine a combination according to a preset combination category. For example, by setting the category A and the category B to be combined in advance, the advertisements of the store A1 classified into the category A and the store B1 classified into the category B are combined.

  Such attributes and categories may be set by the PC 300, or may be stored in advance for each keyword and business content of the advertiser. In this way, it is possible to increase the advertising effect and enhance the corporate image with the aim of synergistic effects.

  The coupon data generation unit 106 reads coupon information associated with the advertisement based on the information specifying the main advertisement included in the coupon request. Furthermore, the coupon data generation part 106 specifies the other advertisement (sub advertisement) displayed on the digital signage 200 when the coupon is requested. Then, the coupon data generation unit 106 generates coupon data based on the coupon information of the main advertisement, and incorporates the sub advertisement into the coupon data. Thereby, the coupon data which displays a coupon like FIG. 8 will be produced | generated.

  Note that the coupon data generation unit 106 selects a suitable coupon from among a plurality of stored coupon information based on the information of the user who requested the coupon included in the coupon provision information, the peripheral information of the digital signage 200, environmental information, and the like. Information may be selected and used to generate coupon data.

  For example, the coupon data generation unit 106 specifies the gender, age, number of people, age configuration, and the like of the user who requested the coupon based on image analysis or information from the mobile terminal 500, and as a target user attribute for each coupon information in advance. Compared with the set information, suitable coupon information can be selected from a plurality of coupon information associated with the same advertisement. Thereby, a coupon can be customized according to a user and the advertising effect can be acquired more.

  As another example, the coupon data generation unit 106 displays the temperature at the time of a coupon request obtained from the coupon provision information, the weather obtained by communicating with other devices, the season and day of the week stored in advance, and the like. Specific coupon information can be selected from among a plurality of coupon information associated with the same advertisement as compared with the peripheral information and environmental information to be identified and set in advance for each coupon information. Specifically, it is possible to select text data such as a tagline and recommended information, and image data such as a store menu and goods. Thereby, a coupon can be customized according to surrounding information and environmental information, and the advertising effect can be acquired more.

  A plurality of pieces of coupon information for customization are acquired in advance from the advertiser (step S1 above). Furthermore, the information used for customizing the coupon in this way may be transmitted to the PC 300 owned by the advertiser of the coupon. By doing in this way, the advertiser side can know in what user layer and in what environment the coupon is required.

  Each time the display data is generated and transmitted to the digital signage 200 (or each time it is displayed on the digital signage 200), the cost processing unit 109 imposes an advertisement display cost on the advertiser of the advertisement to be displayed. In addition, the cost processing unit 109 generates a coupon provision cost to the advertiser of the main advertisement every time coupon data is generated and transmitted to the digital signage 200 (or every time the coupon data is transmitted from the digital signage 200 to the mobile terminal 500). impose. Further, the cost processing unit 109 generates an advertisement viewing cost to the advertiser of the sub-advertisement every time coupon data is generated and transmitted to the digital signage 200 (or every time the coupon data is transmitted from the digital signage 200 to the mobile terminal 500). As well as paying viewing provision costs to the main advertiser.

  Note that the cost processing unit 109 may calculate the coupon provision cost by using user attributes and environment information used when customizing the coupon. For example, the expense processing unit 109 calculates the coupon provision cost by multiplying a higher coefficient as the user attribute or the environment at the time of coupon provision is closer to the user attribute or environment set as the target in advance in the coupon information. You may make it do. By doing so, it becomes a cost according to the level of the advertising effect, and therefore it is possible to give the advertiser a fair feeling.

  As described above, when there are a plurality of digital signage 200 and the server 100 controls each of them, the memory 13 of the server 100 is provided with a storage area for storing information of each digital signage. The advertisement displayed for each digital signage and the provided coupon may be stored. Furthermore, information such as the installation position of the digital signage 200 may also be used for coupon customization and cost calculation.

<Operation flow>
FIG. 12 is a flowchart showing the flow of operations in the server 100, and shows the flow of display management processing, coupon provision processing, and expense management processing in the server 100. The operation shown in the flowchart of FIG. 12 is realized by causing the CPU 10 of the server 100 to read out a program stored in the ROM 11 and execute it on the RAM 12 to execute the functions shown in FIG.

  Referring to FIG. 12, CPU 10 of server 100 determines a combination of a plurality of advertisements to be displayed from advertisement information stored in advance (step S101). This determination may be performed at random using a random number table or the like, or the characteristics (gender, age, etc.) of the users around the digital signage 200 are acquired from the digital signage 200 and set in the advertisement information. It may be made by selecting an advertisement according to the attribute of the user who is, may be made by selecting based on the attribute of the advertisement that permits or rejects the combination set in each advertisement information, or from the user It may be made by selecting the advertisement and another advertisement by receiving the designation of the advertisement to be displayed.

  The CPU 10 reads out the advertisement information of each advertisement to be displayed, generates display data (step S103), and transmits it to the digital signage 200 to instruct the digital signage 200 to display the advertisement (step S105). . At this time, the CPU 10 performs a cost management process for collecting the advertisement display cost for the advertiser of each advertisement to be displayed (step S107).

  Next, the CPU 10 returns the operation to the above step S101 and performs the above operation again at the timing of switching the advertisement display on the digital signage 200 (YES in step S109). The timing for switching the display may be, for example, a timing at which a predetermined time interval or time is reached, or a timing instructed to switch the display by the user.

  When the digital signage 200 notifies the server 100 that there is a coupon request from the mobile terminal 500 (YES in step S111), the CPU 10 reads the coupon information stored in association with the notified main advertisement. Then, advertisement information of a sub-advertisement other than the main advertisement displayed at that time is read (step S113), and coupon data is generated using them (step S115). Here, the CPU 10 preferably generates the coupon data for the coupon as shown in FIG. 8 by incorporating the sub-advertisement into the content based on the coupon information of the main advertisement.

  The CPU 10 sends the generated coupon data to the digital signage 200 to instruct the digital signage to issue a coupon (step S117).

  At this time, the CPU 10 performs a cost management process for collecting a coupon provision fee for the advertiser of the main advertisement that has issued the coupon (step S119). Further, the CPU 10 displays the other advertisements of the main advertisement in the display when the coupon is requested or the advertiser of the main advertisement by the sub advertisement being incorporated in the coupon. In addition to paying the browsing provision cost, a cost management process for collecting the advertising browsing cost for the sub-advertiser is performed (step S121).

  CPU10 returns operation | movement to said step S109 after coupon issue, and monitors whether the timing which switches a display was reached, or the request | requirement of the coupon was received.

<Effect of Embodiment>
By performing such an operation in the present system, the present system can simultaneously display a plurality of advertisements using digital signage. Therefore, since the user gets an opportunity to browse other advertisements at the timing of browsing one advertisement, this system can bring about an advantage on the advertiser side that the advertising effect can be enhanced.

  On the other hand, the user side can also browse other advertisements at the same time when browsing one advertisement, and this system can efficiently obtain opportunities to obtain new information and coupons. The merit of will also arise.

  Furthermore, in the present system, the server 100 can automatically perform expense management, and can further facilitate advertisement display management.

  That is, the server 100 can automatically charge each advertiser by displaying the advertisement on the digital signage.

  In addition, when one advertisement is selected from among the advertisements displayed at the same time for issuance of a coupon or selected as a display target (at the time of switching display), other advertisements other than the selected main advertisement are displayed. As for advertisements (sub-ads), it is assumed that the opportunity to browse the main advertisement is obtained, and the sub-advertiser collects the cost and pays the main advertiser automatically. . As a result, a viewing opportunity is obtained on the sub-advertisement side, and a merit of being displayed together with the sub-advertisement on the main advertisement side occurs.

<Other examples>
In the above example, it is assumed that the digital signage 200 is used as the display device of this system. However, a pre-registered mobile terminal is used instead of the digital signage, and an advertisement is automatically sent to the mobile terminal. It may be delivered. Such automatic distribution is also called push type. In this case, the server 100 generates display data in the same manner and outputs it to a wireless communicable range such as a wireless local area network (LAN). If a mobile terminal exists in the range, an advertisement is displayed on the mobile terminal. When the user gives an instruction to switch display for the advertisement in the mobile terminal, the server 100 creates display data again and outputs it in the same manner as the above operation. When the user gives an instruction to request a coupon at the mobile terminal, the server 100 generates coupon data and outputs the coupon data to the mobile terminal, and also performs the cost management process.

  By doing in this way, similarly, it is possible to obtain the advertising effect by advertisements and coupons, and the cost management can be automatically performed on the server 100 side, so that the cost management becomes easy.

  Alternatively, the server 100 may distribute the position of the digital signage 200 to portable terminals within the above range. By doing in this way, the possibility of browsing the advertisement displayed on the digital signage 200 can be increased, and the advertising effect can be enhanced.

  Furthermore, a program for causing the CPU 10 of the server 100 to perform the above-described operation can be provided. Such a program is recorded on a computer-readable recording medium such as a flexible disk attached to the computer, a CD-ROM (Compact Disk-Read Only Memory), a ROM, a RAM, and a memory card, and provided as a program product. You can also. Alternatively, the program can be provided by being recorded on a recording medium such as a hard disk built in the computer. A program can also be provided by downloading via a network.

  The program according to the present invention is a program module that is provided as a part of a computer operating system (OS) and calls necessary modules in a predetermined arrangement at a predetermined timing to execute processing. Also good. In that case, the program itself does not include the module, and the process is executed in cooperation with the OS. A program that does not include such a module can also be included in the program according to the present invention.

  The program according to the present invention may be provided by being incorporated in a part of another program. Even in this case, the program itself does not include the module included in the other program, and the process is executed in cooperation with the other program. Such a program incorporated in another program can also be included in the program according to the present invention.

  The provided program product is installed in a program storage unit such as a hard disk and executed. The program product includes the program itself and a recording medium on which the program is recorded.

  The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

  10, 20, 30, 50 CPU, 11, 21, 31, 51 ROM, 12, 22, 32, 52 RAM, 13, 23, 33, 53 Memory, 14, 24, 34, 54 Operation unit, 17, 37 1 communication unit, 18, 28 2nd communication unit, 25, 35, 55 display, 29, 59 3rd communication unit, 100 server, 101 advertisement information input unit, 102 coupon information input unit, 103 instruction input unit, 104 combination determination , 105 Display data generation unit, 106 Coupon data generation unit, 107, 207 Coupon data transmission unit, 108 Coupon provision time information input unit, 109 Cost processing unit, 131 Advertisement information storage unit, 132 Coupon information storage unit, 133 Cost information Storage unit, 200 Digital signage, 201 Display data input unit, 202 Display control unit, 203 Coupon request input unit, 204 switching instruction input unit, 205 instruction transmission unit, 206 coupon data input unit, 251, 252 display area, 300 PC, 400 network, 500 mobile terminal.

Claims (10)

A display device for displaying advertisements;
A management device for managing the display of advertisements on the display device,
The display device can simultaneously display two or more advertisements on one screen,
First storage means for storing advertisement information that is information for displaying an advertisement on the display device;
Determining means for determining a combination of the two or more advertisements to be displayed on the display device;
Control means for generating display data from advertisement information of each advertisement determined by the determination means, and causing the display device to display the display data;
First input means for accepting selection of one advertisement from the two or more advertisements displayed on the display device;
Cost management means for performing cost management for each advertisement,
The cost management means selects the one advertisement selected from the two or more advertisements when the one advertisement is selected from the two or more advertisements displayed on the display device. To collect a specified cost from the other advertising client for other advertisements, and to pay a specified fee to the one advertising client for the selected one advertisement. An advertising system that performs cost management for each of two or more advertisements. A second storage means for storing information associated with the advertisement for outputting a coupon;
An output means for outputting a coupon associated with the one advertisement upon receiving selection of one advertisement from the two or more advertisements displayed on the display device by the first input means; Further including
The advertisement system according to claim 1, wherein the expense management unit performs the expense management for each of the two or more advertisements displayed on the display device in response to the output of the coupon by the output unit.   The output means is an advertisement other than the one advertisement out of the two or more advertisements displayed on the display device when the selection of the one advertisement is received in a coupon associated with the one advertisement. The advertisement system according to claim 2, wherein the coupon is output. The second storage means stores a plurality of types of information for outputting a coupon in association with the same advertisement,
The advertising system according to claim 1 or 3, wherein the output means generates and outputs the coupon using information selected from the plurality of types of information. The display device includes a communication means for communicating with a terminal device,
The advertising system according to claim 2, wherein the output unit transmits the coupon to the terminal device via the communication unit.   The advertising system according to claim 5, wherein the first input unit receives selection of the one advertisement from the two or more advertisements displayed from the terminal device via the communication unit. A second input means for accepting selection of one advertisement to be displayed on the display device;
The determination means determines a combination of one advertisement specified by the selection received by the second input means and another advertisement,
The cost management means is defined for the other advertisements other than the designated one of the two or more advertisements in response to accepting the selection by the second input means. Expense management for each of the two or more advertisements is collected such that a cost is collected from the other advertising client and a specified cost is paid to the one advertising client for the specified one advertisement. The advertisement system according to claim 1, wherein the advertisement system is executed. An advertisement management device for managing display of advertisements on a display device for displaying advertisements,
The display device can simultaneously display two or more advertisements on one screen,
First storage means for storing advertisement information that is information for displaying an advertisement on the display device;
Determining means for determining a combination of the two or more advertisements to be displayed on the display device;
Control means for generating display data from advertisement information of each advertisement determined by the determination means, and causing the display device to display the display data;
First input means for accepting selection of one advertisement from the two or more advertisements displayed on the display device;
Cost management means for performing cost management for each advertisement,
The cost management means selects the one advertisement selected from the two or more advertisements when the one advertisement is selected from the two or more advertisements displayed on the display device. To collect a specified cost from the other advertising client for other advertisements, and to pay a specified fee to the one advertising client for the selected one advertisement. An advertisement management apparatus that performs cost management for each of two or more advertisements. A method of managing advertisement display on a display device capable of displaying two or more advertisements simultaneously on one screen,
Determining a combination of two or more advertisements to be displayed on the display device when the timing for switching the display on the display device is reached;
Reading out the advertisement information of each determined advertisement from a storage device that stores in advance advertisement information that is information for displaying an advertisement on the display device, generating display data, and displaying the display data on the display device; ,
Receiving a selection of one advertisement from the two or more advertisements displayed on the display device;
Among the two or more advertisements displayed on the display device, a specified cost is collected from a client of the other advertisements for the other advertisements other than the selected one advertisement, and the selected advertisement is collected. Performing an expense management for each of the two or more advertisements so as to pay a specified expense for the one advertisement to a client of the one advertisement. A program for causing a computer to execute processing for managing display of an advertisement on a display device for displaying an advertisement,
The program is
Determining a combination of two or more advertisements to be displayed on the display device when the timing for switching the display on the display device is reached;
Reading out the advertisement information of each determined advertisement from a storage device that stores in advance advertisement information that is information for displaying an advertisement on the display device, generating display data, and displaying the display data on the display device; ,
Receiving a selection of one advertisement from the two or more advertisements displayed on the display device;
Among the two or more advertisements displayed on the display device, a specified cost is collected from a client of the other advertisements for the other advertisements other than the selected one advertisement, and the selected advertisement is collected. An advertisement management program that causes the computer to execute a cost management for each of the two or more advertisements so as to pay a specified cost for the one advertisement to a client of the one advertisement.

Images