JP2016143297A - Content setting apparatus, method thereof, and advertisement providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a content setting apparatus configured to acquire a location where a digital signage device is installed as necessary, and to set a content to be displayed, according to the location.SOLUTION: A content setting device 20 includes: a position information receiving section 251 which receives current position information, at every predetermined time, from a digital signage device 10 having a sensor for measuring a current position and a display section; a storage section 21 which stores a content to be displayed by a display section 19 of the digital signage device 10; an area determination section 253 which determines whether the current position information received by the position information receiving section 251 is located in an associated area or not; and a content transmitting/receiving section 254 which transmits the content to the digital signage device 10 when the area determination section 253 determines that the current position information is located in the associated area.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a content setting device for setting display contents of image content for each of a plurality of digital signage devices, a content setting method, and an advertisement providing system having the content setting device.

  There is a technique for obtaining an advertising effect by arranging digital signage devices in many places and distributing and displaying image contents on the digital signage devices, that is, digital signage. This digital signage can change the display appropriately according to the place and time, so it can efficiently send electronic advertisements to the target consumers, and is attracting attention as an advertising medium that replaces conventional posters and neon signs. ing.

  Many digital signages are incorporated in a system that receives and displays electronic advertisement information that is connected to a communication network and is distributed under the control of a server of a remote advertisement distributor.

  As an example of such a system, there is a signage system described in Patent Document 1. In this system, by using a common format and sequence, distribution of electronic advertisements to be displayed in a time frame is appropriately processed.

JP 2010-182202 A

  However, the digital signage device disclosed in Patent Document 1 assumes a digital signage device that is fixed at a certain place. In such a case, it is only necessary to register the installed location in advance, but in a mobile digital signage device that is lent out for a short period of event, or a digital signage device placed on a moving truck, etc. There is a problem that the location of the signage device cannot be specified.

  The present invention provides a content setting device, a content setting method, and an advertisement providing system having the content setting device that can appropriately obtain a location where a digital signage device is installed and set content to be displayed according to the location. The purpose is to do.

  The content setting device according to the first aspect should be displayed by a position information receiving unit that receives current position information every time and a display unit of the digital signage device from a digital signage device having a sensor that measures the current position and a display unit. A content storage unit for storing content. Further, the content setting device determines that the current position information received by the position information receiving unit is in an area associated with the content, and an area determination unit determines that the current position information is in the area associated with the current position information. And a transmission unit that transmits the content to the digital signage device when it is performed.

Further, a content setting device according to another aspect includes a schedule setting unit that sets a schedule of content displayed on the display unit, and the content is displayed on the display unit of the digital signage device according to the schedule.
In addition, the display unit is divided into a plurality of display areas, and an allocation instruction unit for instructing allocation of content for each of the plurality of display areas is provided.
Further, a content setting device according to another aspect includes a screen transmission unit that transmits a screen for receiving content to a client terminal of a client, and the screen transmission unit also sets a screen that is set in association with a region by the region association unit. Send to.
In addition, the storage unit of the content setting device has regional data including useful information divided for each region, and the image transmission unit transmits the regional data to the digital signage device.

  In the content display method of the second aspect, from the digital signage device having a sensor for measuring the current position and a display unit, the current position information received in the step of receiving the current position information and the position information receiving step for each time, A region determination step for determining whether or not the region is set in association with a plurality of regions, and when the region determination unit determines that the current position information is associated with the region, the content is stored in the digital signage device. And a step of transmitting.

  An advertisement providing system according to a third aspect includes a digital signage device having a sensor for measuring a current position and a display unit, and a content setting device for transmitting content to the digital signage device. The content setting device includes a location information receiving unit that receives current location information from the digital signage device every time, a content storage unit that stores content to be displayed by the display unit of the digital signage device and outgoing content related to the content And a region determination unit that determines whether the current position information received by the position information reception unit is in the region associated with the content, and a region determination unit that determines that the current position information is in the region associated with the current position information And a first transmission unit for transmitting the content and the outgoing content to the digital signage device. In addition, the digital signage device includes a display unit that displays content, and a second transmission unit that transmits outgoing content to the mobile terminal when the mobile terminal carried by the user approaches the digital signage device.

  The content setting device and method of the present invention can appropriately obtain a place where a digital signage device is installed and set content to be displayed according to the location. In addition, the advertisement providing system of the present invention can display content suitable for the position of the digital signage device on the mobile terminal.

It is the outline | summary of the advertisement provision system ST of this embodiment. 1 is an example of a mobile digital signage device 10. It is a flowchart until the delivery setting of advertisement content in the advertisement providing system ST. It is a screen in which the advertisement provider uses the client terminal 90 to specify regions divided into the whole country, prefectures, and main regions. This is a screen where the advertisement provider uses the client terminal 90 to upload advertisement content and the like. 6 is an example of a screen displayed on the display unit 29 by the assignment instruction unit 255. It is an example of the screen which the schedule setting part 256 displayed on the display part 29. FIG. It is a screen for confirming whether the set advertisement content is in a state of being delivered. It is a flowchart of the delivery of the advertisement content in the advertisement providing system ST. (A) is a flowchart until the outgoing content is displayed on the mobile terminal 30. (B) is an example of item selection of outgoing content displayed on the mobile terminal 30.

  Hereinafter, this embodiment will be described in detail with reference to the drawings. In addition, embodiment described below is a case where this invention is applied with respect to the advertisement provision system which provides the advertising content regarding a real estate. However, the present invention can also be applied to advertising content related to restaurants, advertising content related to hospitals, advertising content related to clothing, and the like.

[Advertising system configuration and function overview]
First, the configuration and outline function of the advertisement providing system ST according to the present embodiment will be described.
FIG. 1 is a diagram illustrating an example of a schematic configuration of an advertisement providing system ST according to the present embodiment.

  As shown in FIG. 1, the advertisement providing system ST includes a plurality of digital signage devices 10 installed at different places and a content setting device 20. In addition, a plurality of client terminals 90 are connected to the content setting device 20 via a network, and the mobile terminal 30 carried by the user is connected to the digital signage device 10 via wireless communication or the like.

  The digital signage apparatus 10 has a display unit 19 such as a liquid crystal or an organic EL, and is movable. The content setting device 20 is cloud computing or a server device. The mobile terminal 30 is a mobile terminal device such as a mobile phone such as a smartphone or a tablet. The client terminal 90 is a portable terminal device such as a tablet or a computer.

  The digital signage device 10, the content setting device 20, and the client terminal 90 can exchange data with each other via a network NW as a communication means. The network NW includes, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network, and a gateway. In addition, the digital signage device 10 and the portable terminal 30 can transmit and receive data to and from each other by short-range communication of a wireless signal such as Bluetooth (registered trademark) or ZigBee (registered trademark) with a communication range of about 5 m to 100 m. ing. In the present embodiment, such wireless communication is referred to as “short-range wireless communication”.

[Configuration and function overview of digital signage equipment]
The digital signage device 10 of the present embodiment is a concept including an electronic bulletin board electronic poster, an electronic board, an advertising medium for displaying information by a projector, and the like. The digital signage apparatus 10 includes a GPS (Global Positioning System) receiver 15 that is a sensor for measuring a current position, and a display unit 19 having a large screen. Each of the digital signage devices 10 has a unique identification ID (identification) to distinguish it from the others. Details of the digital signage apparatus 10 will be described later with reference to FIG.

  For example, the digital signage device 10 is mounted on a large vehicle such as a truck, mounted on a sightseeing bus, mounted on a train, or mounted on a carriage. For this reason, the digital signage apparatus 10 can be moved to an arbitrary position by human power or power. The GPS receiver 15 receives navigation radio waves output from GPS satellites at predetermined time intervals via an antenna, and detects current position data (longitude and latitude) of the digital signage device 10.

[Configuration and Function Overview of Content Setting Device]
The content setting device 20 provides a signage information site on the network NW, and a function as a display control server that controls display contents of advertisement content of a real estate company that is an advertisement provider displayed on the plurality of digital signage devices 10. It has a function as a Web server.

  As shown in FIG. 1, the content setting device 20 includes a storage unit 21, an input unit 22 such as a keyboard or a mouse, a control unit 25 including a CPU and a RAM, and a display unit 29 such as a liquid crystal. . The storage unit 21 is configured by a hard disk drive or the like, and transmits it to the advertisement content 211 of real estate such as still images, moving images, and sound sent from the advertisement provider, and the user's mobile terminal 30. The outgoing content 213 is stored. The storage unit 21 also stores schedule data 215 that stores a schedule for projecting voice, images, and the like with the digital signage device 10. Further, the storage unit 21 stores the area data 217 of the classified areas and useful information (events, evacuation places, etc.) for each area, the display size of the digital signage device 10, and the digital signage data 219 such as the unique identification ID. doing. The digital signage data 219 includes the latest current position data received by a position information receiving unit 251 described later because the position where the digital signage device 10 is arranged changes every moment.

The control unit 25 includes a position information receiving unit 251, a region association unit 252, a region determination unit 253, a content transmission / reception unit 254, an assignment instruction unit 255, a schedule setting unit 256, an input screen transmission unit 257, and a display period determination unit 258. I'm.
The position information receiving unit 251 receives the current position information received by the GPS receiver 15 of the digital signage device 10 via the network NW. The area association unit 252 sets the advertisement content 211 and the transmission content 213 in association with a plurality of divided areas. The region determination unit 253 determines in which region the digital signage device 10 is located from the current position information. Since the current position data received by the GPS receiver 15 is longitude and latitude, the region determination unit 253 determines a region from the longitude and latitude using map information.

  The content transmission / reception unit 254 receives the advertising content 211 and the outgoing content 213 sent from the client terminal 90, or receives the advertising content 211 and the outgoing content 213 suitable for the digital signage device 10 in the area based on the current position information. Send. Further, when at least the advertising content 211 transmitted from the client terminal 90 is received, the content transmitting / receiving unit 254 transmits a content number automatically assigned to the advertising content to the client terminal 90.

  Further, the assignment instruction unit 255 creates a screen for instructing (laying out) which advertisement content 211 is displayed in which area of the display unit 19 of the digital signage device 10. The display unit 19 can be divided into a plurality of areas, for example, divided into two areas, an upper area and a lower area, and the allocation instruction section 255 displays the advertising content of the real estate company in the upper area, and the lower area Can be instructed to display advertising content from another real estate company.

In addition, the schedule setting unit 256 may set a certain advertisement content 211 to be displayed from 9:00 to 17:00 from Monday to Friday, and may display another advertisement content from 10:00 to 20:00 on Saturday and Sunday. Create a screen to set.
In addition, the input screen transmission unit 257 displays a screen for inputting in which of the plurality of regions the advertisement content is displayed, a display period for displaying the advertisement content (from A year B month C day to D year E month F A screen for inputting a date) or a screen for uploading advertisement content to the content setting device 20 is transmitted to the client terminal 90. The display period determination unit 258 determines whether the advertising content is within the display period displayed on the digital signage device 10.

[Configuration and function overview of terminal 30]
The terminal 30 is a terminal that receives advertisement content or the like from the digital signage device 10 when the digital signage device 10 that displays advertisement content or regional information approaches a short distance of about 5 m to 100 m. The terminal 30 includes, for example, an input unit such as a touch panel, a display unit 39 that displays input data or an image, a control unit including a CPU, a storage unit including a flash memory, and the digital signage device 10. And a communication unit that performs short-range wireless communication. Specifically, the terminal terminal 30 is, for example, a smartphone or a tablet terminal carried by the user.

  The portable terminal 30 is registered (paired) and connected to the digital signage device 10 using a passkey (hereinafter referred to as an authentication code). If a user downloads an application (software) for connecting to the digital signage device 10 to the mobile terminal 30, the mobile terminal 30 is connected to the digital signage device 10 by authentication data included in the application. However, even if the application is not downloaded, if the authentication code is a fixed value, the mobile terminal 30 and the digital signage device 10 can be connected even if no authentication code is input. The portable terminal 30 can receive outgoing content 213 and regional data 217, which will be described later, from the digital signage device 10, and display these data on the display unit 39.

[Configuration and Function Overview of Client Terminal 90]
The client terminal is a terminal of the advertisement provider, and includes, for example, an input unit 92 such as a keyboard for inputting data, a display unit 99 for displaying input data or an image, a control unit including a CPU, a flash memory, and the like. A storage unit and a communication unit for performing communication with the content setting device 20. Specifically, the client terminal 90 is, for example, a smartphone, a tablet terminal, or a personal computer.

  The client terminal 90 is handled by an advertisement provider that handles real estate advertising content of a real estate company. The storage unit (not shown) of the client terminal 90 stores an OS (Operating System), various application programs, and real estate advertisement content. Real estate advertising content includes text data, audio, or still or moving images.

  In order to connect to the signage information site provided by the content setting device 20, the client terminal 90 connects to the signage information site through a communication unit (not shown). Then, the advertisement provider of the client specifies an area in which the real estate advertisement content 211 flows through the input unit 92 while confirming the input screen sent from the content setting device 20 on the display unit 99. Also, the client advertisement provider uploads the real estate advertisement content 211 and the outgoing content 213 stored in the storage unit and transmits them to the content setting device 20 while confirming the content provision screen on the display unit 99. Further, the advertisement provider transmits a display period for displaying the advertisement content, a frame size, and the like.

[Configuration details of digital signage equipment]
FIG. 2 is a block diagram illustrating a configuration of the digital signage apparatus 10. The digital signage device 10 includes, for example, an internal storage unit 11, a communication unit 13, a GPS receiver 15, a short-range wireless communication unit 17, a display control unit 18, and a display unit 19, which are connected by a bus line. Yes.

  The internal storage unit 11 stores advertisement content 211 such as an image and sound to be displayed on the display unit 19 and outgoing content 213 transmitted to the user's mobile terminal 30. The internal storage unit 11 stores regional data 217 of useful information (hospital, evacuation site, etc.) for each region, a display period and a region regarding these contents or data, a program for operating the digital signage device 10, and the like. The outgoing content 213 is a coupon or the like that gives a crude product when visiting a real estate property or an exhibition hall in order to encourage the visit to the real estate property or the exhibition hall.

  The advertising content 211 includes, for example, an image (still image and moving image) having a time length of 30 seconds to 30 minutes, sound, and the like. In order to manage the schedule, it is preferable that the time length of the advertising content is determined appropriately (5 minutes, 3 minutes, 6 minutes, 12 minutes, 15 minutes, 30 minutes, etc.). The advertisement content 211 is given an advertisement content number each time the content transmitting / receiving unit 254 receives the advertisement content 211, and the advertisement content number identifies one piece of content information from a plurality of pieces of content information. (See FIG. 8).

  The communication unit 13 communicates with the content setting device 20 via, for example, a mobile phone line (3G) or the Internet via Wi-Fi (Wireless Fidelity). By communicating, the advertising content 211, the schedule data 215, and the regional data 217 can be received. In addition, the communication unit 13 transmits the current position data (longitude and latitude) received by the GPS receiver 15 to the content setting device 20. The digital signage device 10 has a unique identification ID (identification) assigned to each device, and transmits the unique identification ID at the same time when transmitting the current position data. The time interval at which the communication unit 13 transmits the current position data can be appropriately determined every minute or every 15 minutes.

  When the distance between the mobile terminal 30 carried by the user and the digital signage device 10 approaches, the short-range wireless communication unit 17 confirms the authentication code by short-range communication, and then transmits the transmitted content 213 from the digital signage device 10 to the mobile terminal 30. Send. The short-range wireless communication unit 17 transmits the regional data 217 such as a still image or text data to the mobile terminal 30. In addition, although the transmission content 213 gives the example which gives the coupon which gives a crude article to the user who visited the real estate article or the exhibition hall, the content will not be restrict | limited if it is the relevant information relevant to the advertising content 211.

  The screen control unit 18 causes the display unit 19 to display the advertising content 211 and the regional data 217 stored in the internal storage unit 11. Further, according to an instruction from the assignment instruction unit 255 of the content setting device 20, the screen control unit 18 assigns which advertisement content is to be displayed in which area of the display unit 19 of the digital signage device 10 and causes the display unit 19 to display it. . Further, based on the schedule data 215 from the schedule setting unit 256, the screen control unit 18 causes the display unit 19 to display the advertisement content 211 and the regional data 217.

[Advertising system operation]
<Advertising content distribution settings>
Next, the operation of the advertisement providing system ST according to this embodiment will be described. FIG. 3 is a flowchart from the reception of advertisement content to distribution setting in the advertisement providing system ST. The distribution setting will be described with reference to FIGS.

  First, an advertisement provider of a real estate company or an agency serving as an advertiser connects to a signage information site of the content setting device 20 via a network NW using a client terminal 90 such as a personal computer. Then, the client ID 90 and the password are input by the input unit 92 of the client terminal 90 to access the signage information site (step C11).

  The input screen transmission unit 257 of the content setting device 20 transmits to the client terminal 90 a screen for inputting in which of the divided areas the advertisement content is to be displayed (step S11). For example, a region input screen as shown in FIG. 4 is transmitted.

  In FIG. 4, a screen for specifying regions divided into nationwide, prefectures, and main regions is displayed. The input screen AR1 includes boxes BX in the whole country, prefectures, and main areas. An advertisement provider such as a real estate company uses the cursor CR to select a region where the advertisement content is to be displayed on the digital signage device 10. For example, when a nationwide box BX is selected, the color of the box BX changes, and the advertising content is displayed on the digital signage device 10 throughout the country. In addition, when a box BX in Tokyo is selected, the color of the box BX changes, and the advertisement content is displayed on the digital signage device 10 in Tokyo. “183” is displayed on the right side of the box BX in Tokyo. This number is the number of digital signage devices 10 arranged in Tokyo. Since the digital signage device 10 of the present embodiment is mobile, the number of arrangements changes every time current position data is received from each digital signage device 10. In addition, when a regional division such as the Kanto region or the Tohoku region and a prefecture are selected, the number of arrangements in the subordinate regions is displayed. Therefore, in FIG. 4, the number of “23 wards” and the number of “Tama areas” are displayed. In this embodiment, when the box BX is clicked, the digital signage device 10 in the area is displayed, but numbers may be displayed from the beginning.

  In the present embodiment, as shown in FIG. 4, a box “all Kyushu” is provided, but regional settings for each prefecture may be used. In a large city such as Aichi Prefecture, Aichi Prefecture is divided into three regions, but it is not necessary to divide into three regions. On the other hand, Tokyo is only divided into “23 wards” and “Tama”, but when 23 wards are selected, a pop-up screen is displayed so that the 23 wards can be selected individually. Of course, other big cities other than Tokyo may be selected in the ward.

  In order to cancel the selection, the advertisement provider may click the “clear selection” button AR3. When the selection is completed, the “Next” button AR5 is clicked. When the “Next” button AR5 is clicked, a screen (FIG. 5) for uploading advertisement content and the like appears.

  FIG. 5 is a screen on which the advertisement provider uploads advertisement content and the like. On this screen, a button AR11 for selecting the frame size (large size, medium size and small size) of the display unit 19 of the digital signage apparatus 10 for the advertising content, a frame AR12 for inputting a display period for displaying the advertising content, and a storage unit A frame AR13 for uploading the real estate advertisement content 211 stored in the storage area and a frame AR14 for uploading the real estate transmission content 213 stored in the storage unit are displayed. When the advertisement provider uploads the frame size, the display period, the advertisement content 211, and the outgoing content 213 if necessary, the completion button AR15 is clicked with a cursor or the like. Then, the area where the advertisement specified in FIG. 4 is displayed and the advertisement content specified in FIG. 5 are transmitted to the content setting device 20 (step C12). Then, the content transmission / reception unit 254 receives the advertisement area, the advertising content 211, and the like. Note that the real estate transmission content 213 is not necessarily uploaded, and only the advertising content 211 may be uploaded.

  Upon receiving the advertising content 211 or both the advertising content 211 and the outgoing content 213, the content setting device 20 issues a content number and transmits the content number (see FIG. 8) to the client terminal 90 (step 8). S12). When receiving the advertisement content, the region association unit 252 associates and sets the advertisement content 211 and the transmission content 213 with the region, the display period, the content number, and the like. The advertisement content 211 and the transmission content 213 are stored in the storage unit 11 in association with the region, the display period, the content number, and the like.

  The administrator of the content setting device 20 allocates the advertising content 211 to the screen displayed on the display unit 29 by the allocation instruction unit 255 (step S13). Assigned to the display unit 19 of the digital signage device 10. Since the desired frame size is received, layout (assignment) is performed along the frame size. FIG. 6 is an example of a screen displayed by the assignment instruction unit 255. The administrator assigns the advertising content 211 using the input unit 22 while viewing the screen displayed on the display unit 29. The administrator follows the screen displayed by the assignment instruction unit 255 so as to attract interest around the digital signage device 10, and the regional data of useful information (events, hospitals, public facilities, evacuation sites, etc.) for each region 217 is also set to be displayed on the display unit 19 at the same time.

  As shown in FIG. 6, the screen displayed by the assignment instruction unit 255 includes an item selection tab 291, a layout setting frame 293, and a display time frame 295. The item selection tab 291 includes a “design” tab, a “schedule” tab, a “distribution” tab, and the like. The layout setting frame 293 has a plurality of operation buttons. The telop button DS1 is a button for setting a title, subtitles, and the like. The screen addition button DS2 is a button for adding a screen frame * for the advertising content 211 to the display frame DS6. The save button DS3 is a button for instructing to save a layout to which a screen frame is assigned. The open button DS4 is a button for reading the advertising content 211 from the storage unit 21. The preview button DS5 is a button for displaying the advertising content 211 and the like in advance in a layout assigned by the screen frame *.

  Initially, only the display frame DS6 is displayed in the layout setting frame 293. When the administrator clicks the screen addition button DS2 four times with the cursor CR, the screen frame * 1 to the screen frame * 4 are displayed, and the administrator changes the size of the screen frame * 1 with the cursor CR. The screen frame * 1 to the screen frame * 4 are assigned to the display frame DS6 shown in FIG. Since the desired frame size (large size, medium size, and small size) is received for the advertisement content 211, at least one screen frame * is restricted so as not to be smaller than the frame size.

  Then, the administrator clicks the telop button DS1 and inputs the respective titles and subtitles to the screen frame * 1 and the screen frame * 3 using the input unit 22. Further, the administrator clicks the open button DS3 to paste the advertisement content 211 of the storage unit 21 into the screen frame * 2 and paste the regional data 217 of the storage unit 21 into the screen frame * 4. When the administrator clicks the preview button DS5, a preview screen DS7 on which the title, the advertisement content 211, and the regional data 217 are displayed is displayed on the right side of the display frame DS6. Two or more videos can be displayed on the screen frame * 2 and the screen frame * 4, respectively, on a time basis.

  The display time frame 295 displays how many minutes the moving image is the advertising content 211 and the regional data 217 that are moving images. For example, the video of “Prime Mansion” is 12 minutes, and the videos of “Chiyoda Ward Recommended Information” and “23 Ward Recommended Information” are 6 minutes. In the area data 217, the first six minutes are “Chiyoda-ku recommended information” and the latter six minutes are “23-ku recommended information”. In this way, the administrator can understand when the moving image is displayed on the screen frame * 2 and the screen frame * 4.

  Returning to FIG. 3 again, the administrator of the content setting device 20 sets the schedule of the advertising content 211 according to the screen displayed on the display unit 29 by the schedule setting unit 256 (step S14). When the administrator clicks the “schedule” tab on the item selection tab 291, the screen is switched to a screen displayed by the schedule setting unit 256.

  FIG. 7 is an example of a screen displayed on the display unit 29 by the schedule setting unit 256. The administrator sets a weekly schedule 215 using the input unit 22 while viewing the screen displayed on the display unit 29. FIG. 7 shows an example in which the weekly setting button SK1 is clicked. The left side is a day setting button, and the right side is a month setting button. In FIG. 7, it can be set from Sunday to Saturday from 8:00 to 22:00, for example, in units of one hour. The schedule data 215 is the time that the digital signage device 10 displays on the display unit 19, and not the timing at which the advertising content 215 is distributed from the content setting device 20 to the digital signage device 10. Since the time bar SK2 is displayed for each day of the week, the administrator can set the time displayed on the digital signage apparatus 10 by moving the upper or lower end of the time bar of the cursor CR up and down. In the image frame SK3, the file designated by the assignment instruction unit 255 is displayed.

  Returning to FIG. 3 again, the administrator of the content setting device 20 confirms the distribution of the content or the like (step S15). If the administrator clicks the “distribution” tab on the item selection tab 291, the screen is switched to the screen of FIG.

  FIG. 8 is a screen for confirming whether or not the set advertising content 211 and outgoing content 213 are in a distributed state. The screen includes an advertisement content frame 297, a regional data frame 298, a transmission content frame 299A for transmitting related information related to the advertising content to the mobile terminal, and a transmission content frame 299B for transmitting related information regarding the local data to the mobile terminal. Has been. In the present embodiment, the related information related to the regional data transmitted to the mobile terminal is the same information as the regional data 217 and is not specifically described. However, the regional data 217 and the related information may be different information. .

  In the advertisement content frame 297, the advertisement content number, the content name, the advertising area and the advertising period, and the schedule of the advertising content 211 are displayed. Similarly, the area data frame 298 displays the content number, content name, area to be displayed, display period, and the like of the area data frame 298.

  In the outgoing content frame 299A for advertising content, the content number of the outgoing content 213, the content name, the area to be advertised, and the advertising period are displayed. Basically, the advertising content 211 and the outgoing content 213 have the same area and advertising period. The same applies to the regional data transmission content frame 299B.

<Distribution of advertising content>
FIG. 9 is a flowchart for distributing the advertising content from the content setting device 20 to the digital signage device 10.

  The digital signage apparatus 10 receives the current position with the GPS receiver 15 (see FIG. 2) (step D11). Then, the digital signage device 10 transmits the current position data via the communication unit 13, and the position information receiving unit 251 of the content setting device 20 receives the current position data (step D12). When the current position data is received, the unique authentication ID of the digital signage device 10 is included. In the description of this flowchart, it is assumed that the digital signage device 10 is mounted on an automobile.

  The region determination unit 253 of the content setting device 20 determines in which region the digital signage device 10 is located (step S16). Then, the content setting device 20 extracts the advertising content 211 and the regional data 217 in that region. For example, assume that the current position data is Chiyoda-ku, Tokyo. Then, the advertising content 211 of “# 1 Premier Mansion” shown in the advertising content frame 297 of FIG. 8 is extracted, and “# T01 Chiyoda recommended information” and “# T05 23 recommended in the regional data frame 298” are extracted. The area data 217 of “information” is extracted. Further, the outgoing content 213 of “# 101 Premier Mansion visit coupon” shown in the outgoing content frame 299A of FIG. 8 is extracted, and the regional data 217 of “# T101 Chiyoda-ku recommended information” shown in the regional data frame 299B is extracted. Is done.

  Next, the display period determination unit 258 of the content setting device 20 determines whether the extracted advertisement content 211, outgoing content 213, and area data 217 are within the display period (step S17). If it is March 10, the advertisement content 211 of the “# 1 Premier Mansion” and the regional data 217 of “# T01 Chiyoda-ku recommended information” and “# T05 23-ku recommended information” are within the display period. Further, the transmission content 213 of “# 101 Premier Mansion Visit Coupon” of the transmission content 213 and the regional data 217 of “# T101 Chiyoda-ku recommended information” are also included in the display period.

  Then, the content transmission / reception unit 254 transmits the corresponding advertisement content 213 and the regional data 2127 to the digital signage apparatus 10 including the allocation and the frame size (step S18). If the same content has already been sent, the content transmitting / receiving unit 254 may not transmit the content.

  The digital signage device 10 uses the same advertising content 211, outgoing content 213, and regional data 217 received via the communication unit 13 (see FIG. 2) as those stored in the internal storage unit 11 in the digital signage device 10. (Step D13). If the contents are the same, the data is overwritten or discarded (step D18).

  Then, the screen control unit 18 of the digital signage apparatus 10 displays the advertising content 211 and the regional data 217 on the display unit 19 based on the received schedule, frame size, and assignment (step D14).

  Even during the display of the advertisement content or the like, the GPS receiver 15 checks the current position of the digital signage device 10 and determines whether or not it is in the area of the content being displayed (step D15). If there is a digital signage device 10 in the area, the advertisement content 211 and the like are continuously displayed on the display unit 19. If there is a digital signage device 10 outside the area, the process proceeds to step D16. In step D16, the display until the end of the display time of the advertisement content 211 is displayed as one segment.

  In step D16, the display until the end of the display time of the advertisement content 211 is displayed as one segment. For example, as shown in the display time frame 295 of FIG. 6, the advertisement content 211 of “Premier Mansion” is 12 minutes. Assume that when the digital signage device 10 mounted on a car moves from Chiyoda Ward to Chuo Ward, the advertisement content 211 of “Premier Mansion” is displayed only for 3 minutes. In such a case, the advertisement content 211 of “Premier Mansion” is displayed for the remaining 9 minutes (until the end).

  When the digital signage apparatus 10 moves from Chiyoda-ku to Chuo-ku, as described in steps S16 to S18, the advertisement content 211 of “# 3 Mansion Le Plus” shown in the advertisement content frame 297 in FIG. 8 is extracted. Is done. Further, the regional data 217 of “# T04 Chuo-ku recommended information” and “# T05 23-ku recommended information” is extracted. Further, the outgoing content 213 of “# 103 Mansion Le Plus visit reservation URL” shown in the outgoing content frame 299A of FIG. 8 is extracted, and the regional data of “# T104 Chuo-ku recommended information” shown in the regional data frame 299B. 217 is extracted.

  Then, these contents are transmitted from the content setting device 20 to the digital signage device 10. The display unit 19 of the digital signage apparatus 10 displays the advertising content 211 of “# 3 Mansion Le Plus”, “# 4 Chuo-ku recommended information”, and “# 5 23-ku recommended information”.

  Next, an example in which the transmission content 213 and the regional data 217 received by the digital signage device 10 are transmitted to the mobile terminal 30 will be described. FIG. 10A is a flowchart until the outgoing content is displayed on the mobile terminal 30, and FIG. 10B is an example of item selection of the outgoing content displayed on the mobile terminal 30.

  First, the mobile terminal 30 carried by the user is in a standby state until receiving a connection request from the digital signage device 10. When the mobile terminal 30 and the short-range wireless communication unit 17 of the digital signage device 10 enter a range where wireless communication such as Bluetooth (registered trademark) or ZigBee (registered trademark) is possible, the mobile terminal 30 is connected to the short-range wireless communication unit 17. A connection request sent from is received. Then, the portable terminal 30 releases the waiting state (step K31).

  The portable terminal 30 requests an authentication code from the short-range wireless communication unit 17 of the digital signage device 10 (step K32). Next, the short-range wireless communication unit 17 transmits an authentication code to the portable terminal 30 by wireless communication (step K33). Next, the portable terminal 30 extracts the authentication code included in the application installed in advance from the storage unit, and determines whether the authentication code is the same as the authentication code received from the short-range wireless communication unit 17. If the same authentication code as the authentication code received from the short-range wireless communication unit 17 is set, the mobile terminal 30 connects to the short-range wireless communication unit 17. By connecting the mobile terminal 30 to the short-range wireless communication unit 17 in this way, the mobile terminal 30 and the digital signage device 10 can transmit and receive data by wireless communication (step K34).

  Next, the portable terminal 30 requests the outgoing content from the short-range wireless communication unit 17 and receives the outgoing content and the item (title) of the regional data stored in the internal storage unit 11 of the digital signage device 10. And the portable terminal 30 displays these items on the display part 39 (step K35). For example, on the information reception screen shown in FIG. 10B, an instruction “Select the necessary information and press the completion button after selection” is displayed. Below that, items (titles) are displayed, and selection buttons 392 and 394 are displayed on the right side thereof. If unnecessary, the unnecessary button 395 is touched. When the user determines that such information is necessary, the selection buttons 392 and 394 are touched, and the completion button 396 is touched.

  When at least the selection button 392 or 394 is touched and the completion button 396 is further touched, the outgoing content 213 and the regional data 217 are requested from the portable terminal 30 (step K36). And the portable terminal 30 receives the transmission content 213 and the area | region data 217 via the near field communication part 17 (step K37). Thereafter, the mobile terminal 30 releases the connection with the short-range wireless communication unit 17. Thus, by canceling the connection with the short-range wireless communication unit 17, the portable terminal 30 and the short-range wireless communication unit 17 cannot transmit and receive data by wireless communication (step K38). Finally, the portable terminal 30 Then, the outgoing content 213 or the regional data 217 is displayed on the display unit 39, and the process returns to the step K31 to wait until a connection request is received from the short-range wireless communication unit 17 (step K39)

  In the present embodiment, the input screen transmission unit 257 of the content setting device 20 uploads the region input screen, the screen for determining the frame size, the screen for inputting the display period for displaying the advertising content, and the advertising content as shown in FIG. A screen to send was sent. However, the input screen transmission unit 257 may transmit only the screen for uploading the advertisement content and accept other region input, frame size, or display period by e-mail or telephone.

DESCRIPTION OF SYMBOLS 10 ... Digital signage apparatus 11 ... Internal storage part 13 ... Communication part 15 ... GPS receiver 17 ... Short-distance wireless communication part 18 ... Display control part 19 ... Signage display part 20 ... Content setting apparatus 21 ... Storage part 21 (211 ... Advertisement Content, 213 ... outgoing content, 215 ... schedule data, 217 ... regional data, 219 ... digital signage data)
22 ... Input unit 25 ... Control unit (251 ... Location information receiving unit, 252 ... Area association unit 252, 253 ... Area determination unit, 254 ... Content transmission / reception unit, 255 ... Assignment instruction unit, 256 ... Schedule setting unit, 257 ... Input Screen transmission unit, 258 ... display period determination unit)
29 ... Display unit 30 ... Mobile terminal (39 ... Mobile terminal display unit)
90 ... Client terminal ST ... Advertisement providing system

Claims (7)

From a digital signage device having a sensor for measuring the current position and a display unit, a position information receiving unit for receiving current position information every time, and
A content storage unit for storing content to be displayed by the display unit of the digital signage device;
An area determining unit that determines whether the current position information received by the position information receiving unit is in an area associated with the content;
A transmission unit that transmits the content to the digital signage device when the region determination unit determines that the current location information is in the associated region;
A content setting device comprising: A schedule setting unit for setting a schedule of contents displayed on the display unit;
The content setting device according to claim 1, wherein the content is displayed on the display unit of the digital signage device according to the schedule.   3. The content setting device according to claim 1, further comprising: an assignment instruction unit that divides the display unit into a plurality of display areas and instructs to assign the content for each of the plurality of display areas.   A screen transmission unit configured to transmit a screen for receiving the content to a client terminal included in a client, wherein the screen transmission unit also transmits a screen set in association with the region by the region association unit to the client terminal. The content setting device according to any one of claims 1 to 3. The storage unit has area data including useful information divided for each area,
The content setting device according to any one of claims 1 to 4, wherein the image transmission unit transmits the area data to the digital signage device. A step of receiving current position information for each time from a digital signage device having a sensor for measuring the current position and a display unit;
An area determination step for determining whether the current position information received in the reception step of the position information is in an area set in association with a plurality of divided areas;
A step of transmitting the content to the digital signage device when the region determination unit determines that the current position information is in the associated region;
A content display method comprising: In an advertisement providing system comprising a digital signage device having a sensor for measuring the current position and a display unit and a content setting device for transmitting content to the digital signage device,
The content setting device includes:
From the digital signage device, a location information receiving unit that receives current location information every time;
A content storage unit for storing content to be displayed by the display unit of the digital signage device and outgoing content related to the content;
An area determining unit that determines whether the current position information received by the position information receiving unit is in an area associated with the content;
A first transmission unit that transmits the content and the outgoing content to the digital signage device when the region determination unit determines that the current location information is in the associated region;
The digital signage device is:
A display unit for displaying the content;
An advertisement providing system comprising: a second transmission unit configured to transmit the outgoing content to the portable terminal when a portable terminal carried by the user approaches the digital signage device.

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