JP7168298B2 - Advertisement Distribution System, Advertisement Acquisition Device, Advertisement Distribution Method, and Program - Google Patents

Description

The present invention relates to an advertisement delivery system, an advertisement acquisition device, an advertisement delivery method, and a program.

2. Description of the Related Art Conventionally, a service for changing the design of a screen according to a user's favorite theme has been provided on a web search page, search application, or the like. For example, there is known a technique of setting an image related to a keyword input by a user to a search page as a background image of the search page (see Patent Literature 1).

JP 2014-112386 A

However, the technique disclosed in Patent Literature 1 does not reflect information directly related to the user's interest in the advertisement displayed on the web page. For this reason, there have been cases where advertisements that attract the user's interest cannot be acquired, and the profitability of advertisements cannot be improved.

The present invention has been made in consideration of such circumstances, and provides an advertisement distribution system, an advertisement obtaining apparatus, an advertisement distribution method, and an advertisement distribution system capable of obtaining an advertisement that attracts the user's interest and improving the profitability of the advertisement. And one of the purposes is to provide a program.

According to one aspect of the present invention, a receiving unit that receives identification information for identifying a user from a user terminal; and for decorating content displayed on the user terminal based on the identification information received by the receiving unit. a decorative element identifying unit for identifying the decorative element of; an advertisement obtaining unit for obtaining an advertisement related to the decorative element identified by the decorative element identifying unit; and displaying the advertisement obtained by the advertisement obtaining unit and a transmitting unit configured to transmit the information of to the user terminal.

ADVANTAGE OF THE INVENTION According to one aspect of the present invention, it is possible to acquire an advertisement that attracts the user's interest and improve the profitability of the advertisement.

1 is a configuration diagram of an advertisement delivery system 10 according to a first embodiment; FIG. FIG. 10 is a diagram showing a setting screen of a dress-up theme displayed on the user terminal 300 in the first embodiment; FIG. FIG. 10 is a diagram showing a web page displayed on the user terminal 300 after setting a dress-up theme in the first embodiment; FIG. FIG. 11 is a sequence diagram showing a dress-up theme setting process according to the first embodiment; 4 is a diagram showing user information 155 stored in a user information DB 150 in the first embodiment; FIG. FIG. 10 is a diagram showing dress-up theme information 165 stored in a dress-up theme DB 160 in the first embodiment; It is a sequence diagram which shows the advertisement registration process in 1st Embodiment. 4 is a diagram showing statistical information displayed on the advertiser terminal 400 in the first embodiment; FIG. It is a figure which shows the advertisement management information 265 memorize|stored in advertisement DB260 in 1st Embodiment. It is a sequence diagram which shows the advertisement distribution process in 1st Embodiment. FIG. 10 is a diagram showing click information 275 stored in a click DB 270 in the first embodiment; FIG. FIG. 4 is a diagram showing the flow of billing of advertising fees and profit distribution in the first embodiment; It is a block diagram of the advertisement delivery system 20 in 2nd Embodiment. FIG. 12 is a diagram showing a stamp purchase screen displayed on the user terminal 300 in the second embodiment; FIG. FIG. 13 is a diagram showing a chat screen displayed on the user terminal 300 after purchasing a stamp in the second embodiment; FIG. FIG. 11 is a sequence diagram showing stamp purchase processing in the second embodiment; FIG. 10 is a diagram showing user information 555 stored in a user information DB 550 in the second embodiment; FIG. FIG. 11 is a diagram showing stamp information 565 stored in a stamp DB 560 in the second embodiment; FIG. It is a sequence diagram showing advertisement registration processing in the second embodiment. FIG. 11 is a diagram showing statistical information displayed on an advertiser terminal 400 in the second embodiment; FIG. It is a figure which shows the advertisement management information 266 memorize|stored in advertisement DB260 in 2nd Embodiment. It is a sequence diagram showing an advertisement distribution process in the second embodiment. FIG. 10 is a diagram showing the flow of advertising fee billing and profit sharing in the second embodiment; It is a figure which shows an example of a news site.

Embodiments of an advertisement delivery system, an advertisement acquisition device, an advertisement delivery method, and a program will be described below with reference to the drawings. An advertisement distribution system is realized by one or more processors. The advertisement distribution system receives user identification information from the user terminal, identifies decoration elements for decorating content displayed on the user terminal based on the received identification information, and displays advertisements related to the decoration elements. information to the user terminal. Decorative elements include, for example, web page image dress-up themes, webmail image dress-up themes, software keyboard dress-up themes, and image elements superimposed on chat screens of communication applications (for example, stamps). ) and so on. A dress-up theme is an image element for changing a background image, icons, and other elements to a mode according to a specific theme. This makes it possible to acquire advertisements that attract the user's interest and improve profitability of the advertisements.

<1. First Embodiment>
<1-1. Configuration of Ad Distribution System>
FIG. 1 is a configuration diagram of an advertisement delivery system 10 according to the first embodiment. The advertisement distribution system 10 of the first embodiment includes a web server 100 , an advertisement distribution server 200 , a user terminal 300 and an advertiser terminal 400 .

Web server 100, advertisement distribution server 200, user terminal 300, and advertiser terminal 400 are connected to network NW. The network NW includes, for example, a part or all of a WAN (Wide Area Network), a LAN (Local Area Network), the Internet, a provider device, a radio base station, a dedicated line, and the like.

The web server 100 includes a dress-up theme identification unit 110 , a web page generation unit 120 , a transmission unit 130 , a reception unit 140 , a user information DB (Database) 150 , and a dress-up theme DB 160 . The dress-up theme specifying unit 110, the web page generating unit 120, the transmitting unit 130, and the receiving unit 140 may be realized by executing a program by the processor of the web server 100, for example, or by using an LSI (Large Scale Integration). , ASIC (Application Specific Integrated Circuit), FPGA (Field-Programmable Gate Array), or other hardware, or software and hardware working together.

The user information DB 150 and the dress-up theme DB 160 are, for example, RAM (Random Access Memory), ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, or a hybrid storage device in which a plurality of these are combined. It is realized by Also, part or all of user information DB 150 and dress-up theme DB 160 may be an external device accessible by web server 100, such as a NAS (Network Attached Storage) or an external storage server.

The advertisement distribution server 200 includes an advertisement acquisition unit 210, a charge calculation unit 220, a transmission unit 230, a reception unit 240, a statistical information collection unit 250, an advertisement DB260, and a click DB270. The advertisement acquisition unit 210, the charge calculation unit 220, the transmission unit 230, the reception unit 240, and the statistical information collection unit 250 may be realized by executing a program by the processor of the advertisement distribution server 200, or may be implemented by an LSI, It may be realized by hardware such as ASIC and FPGA, or may be realized by cooperation of software and hardware.

The advertisement DB 260 and the click DB 270 are implemented by, for example, RAM, ROM, HDD, flash memory, or a hybrid storage device in which a plurality of these are combined. Also, part or all of the advertisement DB 260 and the click DB 270 may be an external device that can be accessed by the advertisement distribution server 200, such as a NAS or an external storage server.

The user terminal 300 is a terminal used by a user, and is a mobile phone such as a smart phone or a tablet terminal, but is not limited thereto. For example, the user terminal 300 may be a notebook computer, a desktop computer, or a PDA (Personal Digital Assistant).

The user terminal 300 includes a display section 310 , an input section 320 , a transmission section 330 and a reception section 340 . The display unit 310 is a display device such as a liquid crystal display device. The input unit 320 is an input device such as a touch panel. If the user terminal 300 is a notebook computer or desktop computer, the input unit 320 may be an input device such as a keyboard or mouse. The transmitting unit 330 and the receiving unit 340 may be realized by, for example, executing a program by the processor of the user terminal 300, or may be realized by hardware such as LSI, ASIC, or FPGA, or may be implemented by combining software and hardware. It may be realized by cooperation of hardware.

The advertiser terminal 400 is a terminal used by an advertiser to submit an advertisement to the advertisement distribution server 200, and is a notebook computer or a desktop computer, but is not limited to this. For example, the advertiser terminal 400 may be a mobile phone such as a smart phone, a tablet terminal, or a PDA.

The advertiser terminal 400 includes a display section 410 , an input section 420 , a transmission section 430 and a reception section 440 . The display unit 410 is a display device such as a liquid crystal display device. The input unit 420 is an input device such as a keyboard and mouse. When the advertiser terminal 400 is a mobile phone such as a smart phone or a tablet terminal, the input unit 420 may be an input device such as a touch panel. Transmitting unit 430 and receiving unit 440 may be implemented by, for example, the processor of advertiser terminal 400 executing a program, may be implemented by hardware such as LSI, ASIC, or FPGA, or may be implemented by software. It may be realized by cooperation of hardware.

<1-2. Dress-up theme>
FIG. 2 is a diagram showing a dress-up theme setting screen displayed on the user terminal 300 in the first embodiment. A dress-up theme is, for example, an element that decorates content such as a web page displayed on the user terminal 300 . For example, when a dress-up theme is set by the user, the background, icons, etc. of the web page displayed on the user terminal 300 are changed to images of the set theme. In FIG. 2, a dress-up theme for decorating a web page is shown as an example. good.

As shown in FIG. 2, the display unit 310 of the user terminal 300 displays a dress-up theme display window 311, window switching buttons 312 and 313, and a dress-up decision button 314. FIG. A dress-up theme display window 311 displays a screen sample of the currently selected dress-up theme. When the user clicks (or taps) window switching button 312 or 313 , another dress-up theme is selected, and the selected dress-up theme is displayed in dress-up theme display window 311 .

When the user clicks (or taps) a dress-up decision button 314 , the dress-up theme displayed in the dress-up theme display window 311 is set in the user terminal 300 . As a result, the background and icons of the web page displayed on the user terminal 300 are changed to images of the set theme.

FIG. 3 is a diagram showing a web page displayed on the user terminal 300 after setting the dress-up theme in the first embodiment. As shown in FIG. 3, a web page generated by web server 100 is displayed on display unit 310 of user terminal 300 . Web page backgrounds and icons have been changed to images of the set theme. A search word input area 315 , a dress-up theme display window 316 , and an advertisement image 317 are displayed on the web page displayed on the display unit 310 .

The search word input area 315 is an area where a keyword for Internet search is input. The dress-up theme display window 316 is a window in which dress-up themes set by the user are displayed. The advertisement image 317 is an advertisement image associated with the set dress-up theme.

For example, if the set dress-up theme is related to an anime character, an advertisement image 317 related to this anime character is displayed. For example, the advertisement image 317 may be an advertisement for selling comics of this anime, or an advertisement for selling goods of this anime. This makes it possible to acquire advertisements that attract the user's interest, and improve the profitability of advertisements.

<1-3. Dress-up theme setting process>
FIG. 4 is a sequence diagram showing the dress-up theme setting process in the first embodiment. First, the user uses the input unit 320 of the user terminal 300 to enter a user ID and password for logging into the web page provided by the web server 100 . A user ID is identification information for identifying a user who uses the user terminal 300 . A password is authentication information used for user authentication. The transmission unit 330 of the user terminal 300 transmits a login request including the user ID and password input by the user to the web server 100 (S10).

When the receiving unit 140 of the web server 100 receives the login request from the user terminal 300, the transmitting unit 130 of the web server 100 transmits the user information request to the user information DB 150 (S11). The user information request contains the user ID received from the user terminal 300 . The user information DB 150 transmits user information associated with the user ID included in the user information request to the web server 100 (S12).

FIG. 5 is a diagram showing user information 155 stored in the user information DB 150 in the first embodiment. The user information 155 includes a user ID, password, gender information, age information, and dress-up theme ID. Gender information is information indicating the gender of the user. Age information is information indicating the age of the user. The dress-up theme ID is identification information for identifying the dress-up theme set in the user terminal 300 .

In S<b>12 , user information DB 150 transmits user information (password, gender information, age information, and dress-up theme ID) associated with the user ID included in the user information request to web server 100 .

When the receiving unit 140 of the web server 100 receives the user information from the user information DB 150, the web server 100 performs user authentication (S13). Specifically, the web server 100 determines whether the password included in the login request received from the user terminal 300 matches the password included in the user information received from the user information DB 150 . If these passwords match, the web server 100 determines that user authentication has succeeded. On the other hand, if these passwords do not match, the web server 100 determines that user authentication has failed.

If the user authentication is successful, the transmission unit 130 of the web server 100 transmits an authentication result indicating that the authentication was successful to the user terminal 300 (S14). When the reception unit 340 of the user terminal 300 receives the authentication result indicating that the authentication was successful from the web server 100, the user displays the dress-up theme setting screen (see FIG. 2) displayed on the display unit 310 of the user terminal 300. ), it is possible to set a dress-up theme.

When the user sets a dress-up theme using the input unit 320 (S15), the transmission unit 330 of the user terminal 300 transmits a dress-up theme ID, which is identification information for identifying the set dress-up theme, to the web server 100. (S16). The web server 100 can specify the dress-up theme name and the dress-up image address by the dress-up theme ID.

FIG. 6 is a diagram showing the dress-up theme information 165 stored in the dress-up theme DB 160 in the first embodiment. The dress-up theme information 165 includes dress-up theme IDs, dress-up theme names, and dress-up image addresses. The dress-up theme name is information indicating the name of the dress-up theme. The dress-up image address is information indicating the address where the dress-up image is stored. The web server 100 can refer to the dress-up image address to acquire the dress-up image, and use the acquired image to decorate the web page.

In S16, when the reception unit 140 of the web server 100 receives the dress-up theme ID from the user terminal 300, the transmission unit 130 of the web server 100 transmits a dress-up theme registration request to the user information DB 150 (S17). The dress-up theme registration request includes the user ID of the user who set the dress-up theme and the dress-up theme ID received from the user terminal 300 in S16.

User information DB 150 registers the dress-up theme ID included in the dress-up theme registration request in user information 155 in association with the user ID included in the dress-up theme registration request received from web server 100 (S18). After that, the user information DB 150 transmits a registration completion notice to the web server 100 (S19). The above is a series of flow of the dress-up theme setting process.

<1-4. Advertisement registration process>
FIG. 7 is a sequence diagram showing advertisement registration processing in the first embodiment. First, the advertiser inputs advertisement information using the input unit 420 of the advertiser terminal 400 . The advertisement information includes an advertisement image address and a link address. The advertisement image address is information indicating the address where the advertisement image is stored. The link address is information indicating the address of the page displayed on the user terminal 300 when the advertisement is clicked (or tapped). The transmission unit 430 of the advertiser terminal 400 transmits the advertisement information input by the user to the advertisement distribution server 200 (S20).

When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement information from the advertiser terminal 400, the statistical information collection unit 250 of the advertisement distribution server 200 collects statistics about the user who causes the user terminal 300 to display a screen using the dress-up theme. Information is collected (S21). For example, the statistical information includes statistics about the gender and age of users using dress-up themes.

Statistical information may be generated by the web server 100 or may be generated by the advertisement distribution server 200 . For example, the web server 100 may refer to the user information 155 (FIG. 5) stored in the user information DB 150 to generate statistical information. Also, the advertisement distribution server 200 may acquire the user information 155 from the web server 100 and refer to the acquired user information 155 to generate statistical information.

After that, the transmission unit 230 of the advertisement distribution server 200 transmits the statistical information collected by the statistical information collection unit 250 to the advertiser terminal 400 (S22). When the receiving unit 440 of the advertiser terminal 400 receives the statistical information from the advertisement distribution server 200, the display unit 410 of the advertiser terminal 400 displays the received statistical information (S23).

FIG. 8 is a diagram showing statistical information displayed on the advertiser terminal 400 in the first embodiment. Display unit 410 of advertiser terminal 400 displays dress-up theme ID 411, dress-up theme name 412, gender statistical information 413, age statistical information 414, theme switching buttons 415 and 416, and theme selection button 417. be done.

The gender statistical information 413 is statistical information regarding the gender of the user using the dress-up theme of the dress-up theme ID 411 . The age statistical information 414 is statistical information regarding the ages of the users using the dress-up theme of the dress-up theme ID 411 . Gender statistical information 413 and age statistical information 414 are represented by pie charts, but are not limited to this. For example, gender statistic 413 and age statistic 414 may be represented by other types of graphs, such as bar graphs, line graphs, radar charts, and the like.

At least one of gender statistical information 413 and age statistical information 414 may be displayed on advertiser terminal 400 as statistical information. Although the gender statistical information 413 and the age statistical information 414 have been exemplified as the user attribute statistical information, the statistical information is not limited to this. For example, the advertiser terminal 400 may display statistical information of other user attributes such as address, occupation, marital status, organization to which they belong.

Theme switching buttons 415 and 416 are buttons for switching the screen to another dress-up theme. The theme selection button 417 is a button for selecting a dress-up theme to be associated with the advertiser's advertisement. When the advertiser clicks (or taps) the theme selection button 417 using the input unit 420 of the advertiser terminal 400, the dress-up theme currently displayed on the display unit 410 becomes the dress-up theme associated with the advertiser's advertisement. is selected as (S24). The transmitting unit 430 of the advertiser terminal 400 transmits the dress-up theme ID of the selected dress-up theme to the advertisement distribution server 200 (S25).

As described above, the statistical information collecting unit 250 collects statistical information about the user who causes the user terminal 300 to display a screen using a dress-up theme, and the transmitting unit 230 collects the statistical information collected by the statistical information collecting unit 250. to the advertiser terminal 400. Also, the advertiser terminal 400 displays the statistical information received from the advertisement distribution server 200 on the display unit 410 . This allows the advertiser to easily select a dress-up theme to associate with the advertisement.

When the reception unit 240 of the advertisement distribution server 200 receives the dress-up theme ID from the advertiser terminal 400, the transmission unit 230 of the advertisement distribution server 200 transmits an advertisement registration request to the advertisement DB 260 (S26). The advertisement registration request includes the advertisement ID, the advertisement information received from the advertiser terminal 400 in S20, and the dress-up theme ID received from the advertiser terminal 400 in S25. Advertisement ID is identification information for specifying an advertisement of an advertiser.

FIG. 9 is a diagram showing advertisement management information 265 stored in advertisement DB 260 in the first embodiment. The advertisement management information 265 includes advertisement IDs, advertisement image addresses, link addresses, and dress-up theme IDs.

The advertisement DB 260 associates the advertisement ID included in the advertisement registration request received from the advertisement distribution server 200 with the advertisement information (advertisement image address and link address) included in the advertisement registration request and the dress-up theme ID as advertisement management information. H.265 (S27). This allows the advertiser's advertisement to be associated with the dress-up theme selected by the advertiser. After that, the advertisement DB 260 transmits a registration completion notification to the advertisement distribution server 200 (S28). The above is a series of flow of the advertisement registration processing.

<1-5. Ad distribution processing>
FIG. 10 is a sequence diagram showing advertisement distribution processing in the first embodiment. First, the transmission unit 330 of the user terminal 300 transmits to the web server 100 a web page request for displaying a web page on the display unit 310 of the user terminal 300 (S30). The web page request includes the web page address and user ID.

When the receiving unit 140 of the web server 100 receives a web page request from the user terminal 300, the dress-up theme specifying unit 110 specifies a dress-up theme (S31). Specifically, the dress-up theme identification unit 110 acquires the dress-up theme ID associated with the user ID included in the web page request from the user information DB 150 . Also, the dress-up theme specifying unit 110 acquires dress-up theme information associated with the acquired dress-up theme ID from the dress-up theme DB 160 . Thereby, the dress-up theme specifying unit 110 specifies the dress-up theme.

After that, the web server 100 determines whether there is an advertisement distribution slot on the web page based on the web page address included in the web page request. If there is an advertisement distribution frame on the web page, the transmission unit 130 of the web server 100 transmits an advertisement request to the advertisement distribution server 200 (S32). The ad request includes a user ID.

When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement request from the web server 100, the advertisement acquisition unit 210 of the advertisement distribution server 200 acquires advertisement information associated with the user ID included in the advertisement request from the advertisement DB 260 ( S33). For example, the advertisement acquisition unit 210 acquires the dress-up theme ID specified by the dress-up theme specification unit 110 from the web server 100, and advertisement information (advertisement ID, advertisement image address, and link address) from the advertisement DB 260 .

The transmission unit 230 of the advertisement distribution server 200 transmits the advertisement information acquired by the advertisement acquisition unit 210 to the web server 100 (S34). When the reception unit 140 of the web server 100 receives the advertisement information from the advertisement distribution server 200, the web page generation unit 120 of the web server 100 generates the dress-up theme information specified by the dress-up theme specification unit 110 and the received advertisement information. is used to generate web page information (S35). Web page information is information including, for example, text data described in HTML (HyperText Markup Language), style sheets, image data, video data, audio data, and the like.

Here, an advertisement image obtained from an advertisement image address included in the advertisement information is arranged in the advertisement distribution frame of the web page information generated by the web page generation unit 120 . In addition, the link address included in the advertisement information is set as the address of the link destination in the advertisement image arranged in the advertisement distribution frame.

The transmission unit 130 of the web server 100 transmits the web page information generated by the web page generation unit 120 to the user terminal 300 (S36). When the receiving unit 340 of the user terminal 300 receives the web page information from the web server 100, the display unit 310 displays the web page based on the web page information.

When the user clicks (or taps) the advertisement displayed on the web page using the input unit 320 of the user terminal 300 (S37), the transmission unit 330 of the user terminal 300 transmits a click notification to the advertisement distribution server 200 ( S38). The click notification includes the ad ID of the clicked (or tapped) ad.

When the reception unit 240 of the advertisement distribution server 200 receives the click notification from the user terminal 300, the advertisement distribution server 200 transmits a click count update request to the click DB 270 (S39). Note that the advertisement distribution server 200 may send a click count update request to the click DB 270 each time a click notification is received, or collect a plurality of click notifications and send the click count update request to the click DB 270 at regular time intervals. may be sent to The click count update request includes the advertisement ID included in the click notification received in S38.

FIG. 11 is a diagram showing click information 275 stored in the click DB 270 in the first embodiment. The click information 275 includes an advertisement ID and the number of clicks. The click count is information indicating the number of clicks (or taps) on the advertisement image by the user.

Upon receiving a click count update request from the advertisement distribution server 200, the click DB 270 counts up the click count associated with the advertisement ID included in the received click count update request, and registers the incremented click count in the click information 275. (S40). This makes it possible to manage the number of clicks per advertisement. The above is a series of flows of the advertisement distribution processing.

<1-6. Advertising Billing and Profit Sharing>
FIG. 12 is a diagram showing the flow of advertising fee billing and profit distribution in the first embodiment. The advertisement distributor 1 is a company that operates an advertisement distribution business using the advertisement distribution server 200 . Advertisers 2 are providers of advertisements displayed on web pages. The dress-up theme right holder 3 is a person who has the right of the dress-up theme registered in the dress-up theme DB 160 . The operator 4 of the advertisement distribution page is a person who operates the advertisement distribution page using the web server 100 .

The charge calculation unit 220 of the advertisement distribution server 200 refers to the click information 275 stored in the click DB 270 and calculates the advertisement charge according to the number of clicks. For example, the charge calculation unit 220 calculates the advertisement charge by multiplying the number of clicks by a predetermined unit price.

Further, the charge calculation unit 220 calculates the charge to be distributed to the advertisement distributor 1, the charge to be distributed to the dress-up theme right holder 3, and the charge to be distributed to the operator 4 of the advertisement distribution page. For example, the charge calculation unit 220 obtains these charges by dividing the calculated advertisement charges based on the share ratios of the three parties.

As shown in FIG. 12, the advertisement distributor 1 bills the advertiser 2 for the advertisement fee calculated by the fee calculator 220 (S50). The advertiser 2 pays the advertisement fee charged by the advertisement distributor 1 to the advertisement distributor 1 (S51). After receiving the advertisement fee from the advertiser 2, the advertisement distribution company 1 pays the fee calculated by the fee calculation unit 220 to the dress-up theme right holder 3 and the advertisement distribution page operator 4 (S52 and S53).

In this way, by distributing profits not only to the operator 4 of the advertisement distribution page but also to the dress-up theme right holder 3, the dress-up theme right holder 3 can be motivated to create the dress-up theme. This allows the user to select a favorite dress-up theme from among a wide variety of dress-up themes. As a result, the number of views of web pages managed using the web server 100 can be increased.

As described above, the advertisement distribution system 10 of the first embodiment receives a user ID from the user terminal 300, and based on the received user ID, selects a dress-up theme for decorating a web page displayed on the user terminal 300. is specified, an advertisement related to the specified dress-up theme is acquired, and advertisement information for displaying the acquired advertisement is transmitted to the user terminal 300 . As a result, the advertisement delivery system 10 of the first embodiment can acquire advertisements that attract the user's interest and improve profitability of the advertisements.

In the first embodiment, the web server 100 and the advertisement distribution server 200 are provided separately. The functions of server 200 may be integrated into one server.

Also, although the charge calculation unit 220 calculates the advertisement charge based on the number of clicks (or taps) on the advertisement displayed on the web page, the present invention is not limited to this. For example, the fee calculation unit 220 may calculate the advertisement fee based on the number of times the user views the advertisement video or the number of times the product is purchased after the advertisement is clicked (or tapped). .

<2. Second Embodiment>
Next, a second embodiment will be described. In the first embodiment, dress-up themes are used as decoration elements for decorating content displayed on the user terminal 300 . In contrast, in the second embodiment, communication application stamps are used as decoration elements for decorating content displayed on the user terminal 300 . The second embodiment will be described in detail below.

<2-1. Configuration of Ad Distribution System>
FIG. 13 is a configuration diagram of the advertisement distribution system 20 in the second embodiment. In FIG. 13, parts corresponding to those in FIG. 1 are denoted by the same reference numerals, and descriptions thereof are omitted. The advertisement distribution system 20 of the second embodiment includes an application server 500 , an advertisement distribution server 200 , a user terminal 300 and an advertiser terminal 400 .

Application server 500, advertisement distribution server 200, user terminal 300, and advertiser terminal 400 are connected to network NW. The network NW includes, for example, some or all of WAN, LAN, Internet, provider equipment, wireless base stations, dedicated lines, and the like.

The application server 500 includes a stamp identification unit 510 , a chat screen generation unit 520 , a transmission unit 530 , a reception unit 540 , a user information DB 550 and a stamp DB 560 . The stamp specifying unit 510, the chat screen generating unit 520, the transmitting unit 530, and the receiving unit 540 may be implemented by executing programs by the processor of the application server 500, or may be implemented by hardware such as LSI, ASIC, and FPGA. It may be realized by hardware, or may be realized by cooperation of software and hardware.

The user information DB 550 and stamp DB 560 are implemented by, for example, RAM, ROM, HDD, flash memory, or a hybrid storage device in which a plurality of these are combined. Also, part or all of the user information DB 550 and the stamp DB 560 may be an external device that can be accessed by the application server 500, such as a NAS or an external storage server.

The advertisement distribution server 200, the user terminal 300, and the advertiser terminal 400 have the same configurations as those of the first embodiment (FIG. 1), so detailed description thereof will be omitted. A communication application is installed in the user terminal 300 for the user to send and receive messages.

<2-2. Communication application stamp>
FIG. 14 is a diagram showing a stamp purchase screen displayed on the user terminal 300 in the second embodiment. When the user activates the communication application installed in the user terminal 300 and performs a predetermined operation, a stamp purchase screen is displayed on the display unit 310 . A stamp is an element that decorates the chat screen of the communication application displayed on the user terminal 300 . For example, when the user purchases a stamp, the stamp image can be displayed along with the message on the chat screen displayed on the user terminal 300 .

The stamp purchase screen displays a stamp name 321, a price 322, a purchase button 323, a cancel button 324, and a thumbnail image 325 of the stamp. The user can purchase the stamp displayed on the stamp purchase screen by clicking (or tapping) the purchase button 323 . This allows the user to use the stamp image on the chat screen. Further, when the user clicks (or taps) the cancel button 324, the top screen of the stamp shop can be displayed.

FIG. 15 is a diagram showing a chat screen displayed on the user terminal 300 after purchasing a stamp in the second embodiment. As shown in FIG. 15 , the chat screen generated by the application server 500 is displayed on the display unit 310 of the user terminal 300 . A message display area 326 , an advertisement image 327 , a stamp selection icon 328 , and a message input area 329 are displayed on the chat screen displayed on the display unit 310 .

The message display area 326 is an area where messages and stamp images sent and received with other users are displayed. Advertisement image 327 is an image of an advertisement associated with the purchased stamp. A stamp selection icon 328 is an icon for displaying a window for selecting a stamp. Message input area 329 is an area for the user to input a message.

For example, if the purchased stamp is a stamp related to an anime character, an advertisement image 327 related to this anime character is displayed. For example, the advertisement image 327 may be an advertisement for selling comics of this animation, or an advertisement for selling goods of this animation. This makes it possible to acquire advertisements that attract the user's interest, and improve the profitability of advertisements.

<2-3. Stamp purchase process>
FIG. 16 is a sequence diagram showing stamp purchase processing in the second embodiment. First, the user uses the input unit 320 of the user terminal 300 to enter a user ID and password for logging into the web page provided by the application server 500 . A user ID is identification information for identifying a user who uses the user terminal 300 . A password is authentication information used for user authentication. The transmission unit 330 of the user terminal 300 transmits a login request including the user ID and password input by the user to the application server 500 (S60).

When the receiving unit 540 of the application server 500 receives the login request from the user terminal 300, the transmitting unit 530 of the application server 500 transmits a user information request to the user information DB 550 (S61). The user information request contains the user ID received from the user terminal 300 . The user information DB 550 transmits user information associated with the user ID included in the user information request to the application server 500 (S62).

FIG. 17 is a diagram showing user information 555 stored in the user information DB 550 in the second embodiment. User information 555 includes a user ID, password, gender information, age information, and stamp ID. Gender information is information indicating the gender of the user. Age information is information indicating the age of the user. The stamp ID is identification information for identifying the stamp purchased by the user.

In S<b>62 , the user information DB 550 transmits user information (password, gender information, age information, and stamp ID) associated with the user ID included in the user information request to the application server 500 .

When the receiving unit 540 of the application server 500 receives the user information from the user information DB 550, the application server 500 performs user authentication (S63). Specifically, the application server 500 determines whether the password included in the login request received from the user terminal 300 matches the password included in the user information received from the user information DB 550 . If these passwords match, the application server 500 determines that user authentication has succeeded. On the other hand, if these passwords do not match, the application server 500 determines that user authentication has failed.

If the user authentication is successful, the transmission unit 530 of the application server 500 transmits an authentication result indicating that the authentication was successful to the user terminal 300 (S64). When the receiving unit 340 of the user terminal 300 receives the authentication result indicating that the authentication was successful from the application server 500, the user selects the stamp purchase screen (see FIG. 14) displayed on the display unit 310 of the user terminal 300, Stamps can be purchased.

When the user purchases a stamp using the input unit 320 (S65), the transmission unit 330 of the user terminal 300 transmits a stamp ID, which is identification information for identifying the purchased stamp, to the application server 500 (S66). . The application server 500 can specify the stamp name and stamp image address by the stamp ID.

FIG. 18 is a diagram showing stamp information 565 stored in the stamp DB 560 in the second embodiment. The stamp information 565 includes a stamp ID, a stamp name, and a stamp image address. The stamp name is information indicating the name of the stamp. The stamp image address is information indicating the address where the stamp is stored. The application server 500 can refer to the stamp image address to acquire the stamp image, and use the acquired stamp image to decorate the chat screen.

In S66, when the reception unit 540 of the application server 500 receives the stamp ID from the user terminal 300, the transmission unit 530 of the application server 500 transmits a stamp registration request to the user information DB 550 (S67). The stamp registration request includes the user ID of the user who purchased the stamp and the stamp ID received from the user terminal 300 in S66.

The user information DB 550 registers the stamp ID included in the stamp registration request in the user information 555 in association with the user ID included in the stamp registration request received from the application server 500 (S68). After that, the user information DB 550 transmits a registration completion notice to the application server 500 (S69). The above is a series of flow of stamp purchase processing.

<2-4. Advertisement registration process>
FIG. 19 is a sequence diagram showing advertisement registration processing in the second embodiment. First, the advertiser inputs advertisement information using the input unit 420 of the advertiser terminal 400 . The advertisement information includes an advertisement image address and a link address. The advertisement image address is information indicating the address where the advertisement image is stored. The link address is information indicating the address of the page displayed on the user terminal 300 when the advertisement is clicked (or tapped). The transmitting unit 430 of the advertiser terminal 400 transmits the advertisement information input by the user to the advertisement distribution server 200 (S70).

When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement information from the advertiser terminal 400, the statistical information collection unit 250 of the advertisement distribution server 200 collects statistical information about the user who caused the screen using the stamp to be displayed on the user terminal 300. Collect (S71). For example, statistical information includes statistics about the gender and age of users using stamps.

Statistical information may be generated by the application server 500 or may be generated by the advertisement distribution server 200 . For example, the application server 500 may refer to the user information 555 (FIG. 17) stored in the user information DB 550 to generate statistical information. Alternatively, the advertisement distribution server 200 may acquire the user information 555 from the application server 500 and refer to the acquired user information 555 to generate statistical information.

After that, the transmission unit 230 of the advertisement distribution server 200 transmits the statistical information collected by the statistical information collection unit 250 to the advertiser terminal 400 (S72). When the receiving unit 440 of the advertiser terminal 400 receives the statistical information from the advertisement distribution server 200, the display unit 410 of the advertiser terminal 400 displays the received statistical information (S73).

FIG. 20 is a diagram showing statistical information displayed on the advertiser terminal 400 in the second embodiment. Display unit 410 of advertiser terminal 400 displays stamp ID 421 , stamp name 422 , gender statistical information 423 , age statistical information 424 , stamp switching buttons 425 and 426 , and stamp selection button 427 .

The gender statistical information 423 is statistical information regarding the gender of the user using the stamp of the stamp ID 421. The age statistical information 424 is statistical information regarding the age of the user using the stamp of the stamp ID 421. Gender statistical information 423 and age statistical information 424 are represented by pie charts, but are not limited to this. For example, gender statistic 423 and age statistic 424 may be represented by other types of graphs, such as bar graphs, line graphs, radar charts, and the like.

At least one of gender statistical information 423 and age statistical information 424 may be displayed on advertiser terminal 400 as statistical information. In addition to gender statistical information 423 and age statistical information 424, other statistical information (for example, address, occupation, marital status, etc.) may be displayed on advertiser terminal 400. FIG.

Stamp switching buttons 425 and 426 are buttons for switching the screen to another stamp. The stamp selection button 427 is a button for selecting a stamp to be associated with the advertiser's advertisement. When the advertiser clicks (or taps) the stamp selection button 427 using the input unit 420 of the advertiser terminal 400, the stamp currently displayed on the display unit 410 is selected as the stamp associated with the advertiser's advertisement. (S74). The transmitting unit 430 of the advertiser terminal 400 transmits the stamp ID of the selected stamp to the advertisement distribution server 200 (S75).

In this way, the statistical information collecting unit 250 collects statistical information about the user who causes the screen using the stamp to be displayed on the user terminal 300, and the transmitting unit 230 transmits the statistical information collected by the statistical information collecting unit 250 to the advertisement. Send to main terminal 400 . Also, the advertiser terminal 400 displays the statistical information received from the advertisement distribution server 200 on the display unit 410 . This allows advertisers to easily select stamps to associate with their advertisements.

When the reception unit 240 of the advertisement distribution server 200 receives the stamp ID from the advertiser terminal 400, the transmission unit 230 of the advertisement distribution server 200 transmits an advertisement registration request to the advertisement DB 260 (S76). The advertisement registration request includes the advertisement ID, the advertisement information received from the advertiser terminal 400 in S70, and the stamp ID received from the advertiser terminal 400 in S75. Advertisement ID is identification information for specifying an advertisement of an advertiser.

FIG. 21 is a diagram showing advertisement management information 266 stored in advertisement DB 260 in the second embodiment. The advertisement management information 266 includes advertisement IDs, advertisement image addresses, link addresses, and stamp IDs.

The advertisement DB 260 associates the advertisement ID included in the advertisement registration request received from the advertisement distribution server 200 with the advertisement information (advertisement image address and link address) and the stamp ID included in the advertisement registration request to the advertisement management information 266. Register (S77). This allows the advertiser's advertisement to be associated with the stamp selected by the advertiser. After that, the advertisement DB 260 transmits a registration completion notification to the advertisement distribution server 200 (S78). The above is a series of flow of the advertisement registration processing.

<2-5. Ad distribution processing>
FIG. 22 is a sequence diagram showing advertisement distribution processing in the second embodiment. First, the transmission unit 330 of the user terminal 300 transmits to the application server 500 an application activation notification indicating that the communication application has been activated on the user terminal 300 (S80). A user ID is included in the application activation notification.

When the reception unit 540 of the application server 500 receives the application activation notification from the user terminal 300, the stamp identification unit 510 identifies the stamp (S81). Specifically, the stamp identification unit 510 acquires the stamp ID associated with the user ID included in the application activation notification from the user information DB 550 . The stamp identification unit 510 also acquires stamp information associated with the acquired stamp ID from the stamp DB 560 . Thereby, the stamp identification unit 510 identifies the stamp.

After that, the transmission unit 530 of the application server 500 transmits an advertisement request to the advertisement distribution server 200 (S82). The ad request includes a user ID.

When the receiving unit 240 of the advertisement distribution server 200 receives the advertisement request from the application server 500, the advertisement acquisition unit 210 of the advertisement distribution server 200 acquires advertisement information associated with the user ID included in the advertisement request from the advertisement DB 260 ( S83). For example, the advertisement acquisition unit 210 acquires the stamp ID specified by the stamp specification unit 510 from the application server 500, and the advertisement information (advertisement ID, advertisement image address, and link address) associated with the acquired stamp ID. Acquired from DB260.

The transmission unit 230 of the advertisement distribution server 200 transmits the advertisement information acquired by the advertisement acquisition unit 210 to the application server 500 (S84). When receiving unit 540 of application server 500 receives the advertisement information from advertisement distribution server 200, chat screen generation unit 520 of application server 500 uses the stamp information specified by stamp specifying unit 510 and the received advertisement information to perform a chat. Screen information is generated (S85). The chat screen information is, for example, information including messages sent and received by the user terminal 300, stamp images, and the like.

Here, the advertisement image obtained from the advertisement image address included in the advertisement information is arranged in the advertisement distribution frame of the chat screen information generated by chat screen generation unit 520 . In addition, the link address included in the advertisement information is set as the address of the link destination in the advertisement image arranged in the advertisement distribution frame.

The transmission unit 530 of the application server 500 transmits the chat screen information generated by the chat screen generation unit 520 to the user terminal 300 (S86). When the receiving unit 340 of the user terminal 300 receives chat screen information from the application server 500, the display unit 310 displays a chat screen based on the chat screen information.

When the user clicks (or taps) the advertisement displayed on the chat screen using the input unit 320 of the user terminal 300 (S87), the transmission unit 330 of the user terminal 300 transmits a click notification to the advertisement distribution server 200 ( S88). The click notification includes the ad ID of the clicked (or tapped) ad.

When the reception unit 240 of the advertisement distribution server 200 receives the click notification from the user terminal 300, the advertisement distribution server 200 transmits a click count update request to the click DB 270 (S89). Note that the advertisement distribution server 200 may send a click count update request to the click DB 270 each time a click notification is received, or collect a plurality of click notifications and send the click count update request to the click DB 270 at regular time intervals. may be sent to The click count update request includes the advertisement ID included in the click notification received in S88.

The click information 275 stored in the click DB 270 of the second embodiment is the same as the click information 275 shown in FIG. 11 . Upon receiving a click count update request from the advertisement distribution server 200, the click DB 270 counts up the click count associated with the advertisement ID included in the received click count update request, and registers the incremented click count in the click information 275. (S90). This makes it possible to manage the number of clicks per advertisement. The above is a series of flows of the advertisement distribution processing.

<2-6. Advertising Billing and Profit Sharing>
FIG. 23 is a diagram showing the flow of advertising fee billing and profit distribution in the second embodiment. The advertisement distributor 1 is a company that operates an advertisement distribution business using the advertisement distribution server 200 . The advertiser 2 is a provider of advertisements displayed on the chat screen. A stamp right holder 5 is a person who has stamp rights registered in the stamp DB 560 . A communication application operator 6 is a person who operates a communication application using the application server 500 .

The charge calculation unit 220 of the advertisement distribution server 200 refers to the click information 275 stored in the click DB 270 and calculates the advertisement charge according to the number of clicks. For example, the charge calculation unit 220 calculates the advertisement charge by multiplying the number of clicks by a predetermined unit price.

Further, the charge calculation unit 220 calculates a charge to be distributed to the advertisement distributor 1, a charge to be distributed to the stamp right holder 5, and a charge to be distributed to the operator 6 of the communication application. For example, the charge calculation unit 220 obtains these charges by dividing the calculated advertisement charges based on the share ratios of the three parties.

As shown in FIG. 23, the advertisement distributor 1 bills the advertiser 2 for the advertisement fee calculated by the fee calculator 220 (S100). The advertiser 2 pays the advertisement fee charged by the advertisement distributor 1 to the advertisement distributor 1 (S101). Upon receiving the advertising fee from the advertiser 2, the advertisement distributor 1 pays the fee calculated by the fee calculation unit 220 to the stamp right holder 5 and the communication application operator 6 (S102 and S103).

In this way, by distributing profits not only to the operator 6 of the communication application but also to the stamp right holder 5, the stamp right holder 5 can be motivated to create stamps. This allows the user to select a favorite stamp from among many types of stamps. As a result, the number of views of the stamp purchase screen managed using the application server 500 can be increased.

As described above, the advertisement distribution system 20 of the second embodiment receives a user ID from the user terminal 300, and specifies a stamp for decorating the chat screen displayed on the user terminal 300 based on the received user ID. and acquires an advertisement related to the identified stamp, and transmits advertisement information for displaying the acquired advertisement to the user terminal 300 . As a result, the advertisement delivery system 20 of the second embodiment can acquire advertisements that attract the user's interest and improve profitability of the advertisements.

In the second embodiment, the application server 500 and the advertisement distribution server 200 are provided separately. The functions of server 200 may be integrated into one server (advertisement acquisition device).

Also, although the charge calculation unit 220 calculates the advertisement charge based on the number of clicks (or taps) on the advertisement displayed on the chat screen, the present invention is not limited to this. For example, the fee calculation unit 220 may calculate the advertisement fee based on the number of times the user views the advertisement video or the number of times the product is purchased after the advertisement is clicked (or tapped). .

Also, in the present embodiment, the advertisement is displayed on the application screen, but the present invention is not limited to this. For example, based on the dress-up theme ID specified by the dress-up theme specifying unit 110 or the stamp ID specified by the stamp specifying unit 510, the advertisement may be displayed in the advertisement space of the news site.

FIG. 24 is a diagram showing an example of a news site. A news site is displayed by a browser installed in the user terminal 300, for example. As shown in FIG. 24, the news site displays advertisements 334 and 335 along with news articles 331-333. As a result, advertisements that attract the interest of users browsing the news site are displayed in the advertisement spaces, and the profitability of the advertisements can be improved.

As described above, the mode for carrying out the present invention has been described using the embodiments, but the present invention is not limited to such embodiments at all, and various modifications and replacements can be made without departing from the scope of the present invention. can be added.

DESCRIPTION OF SYMBOLS 10... Advertisement distribution system 20... Advertisement distribution system 100... Web server 110... Dress-up theme specific part 120... Web page generation part 130... Transmission part 140... Reception part 150... User information DB
160 ... Dress-up theme DB
200 Advertisement distribution server 210 Advertisement acquisition unit 220 Fee calculation unit 230 Transmission unit 240 Reception unit 250 Statistical information collection unit 300 User terminal 310 Display unit 320 Input unit 330 Transmission unit 340 Reception unit 400 Advertiser terminal 410 Display unit 420 Input unit 430 Transmission unit 440 Reception unit 500 Application server 510 Stamp identification unit 520 Chat screen generation unit 530 Transmission unit 540 Reception unit

Claims (10)

a receiving unit that receives identification information for identifying a user from a user terminal;
a dress- up theme specifying unit for specifying a dress -up theme for changing an image of content displayed on the user terminal to a mode corresponding to the specific theme, based on the identification information received by the reception unit;
an advertisement acquisition unit for acquiring advertisements related to the dress -up theme identified by the dress- up theme identification unit;
a transmission unit configured to transmit information for displaying the advertisement acquired by the advertisement acquisition unit to the user terminal;
calculating a fee to be charged to the advertiser of the advertisement based on the number of clicks or taps on the advertisement displayed on the user terminal ; a charge calculation unit that calculates a charge to be paid to the operator of the advertisement distribution page for distributing the dress-up theme and a charge to be paid to the right holder of the dress-up theme;
An advertisement distribution system comprising: a generation unit that generates content to be displayed on the user terminal using the dress-up theme specified by the dress - up theme specification unit and the advertisement acquired by the advertisement acquisition unit;
The dress-up theme is an image element for changing a background image, icons, and other elements included in the content generated by the generation unit to a mode according to a specific theme.
The advertisement distribution system according to claim 1. further comprising a first storage unit that associates and stores the identification information and the dress-up theme ;
The dress-up theme specifying unit acquires the dress-up theme associated with the identification information received by the reception unit from the first storage unit, thereby specifying the dress-up theme .
The advertisement distribution system according to claim 1. further comprising a statistical information collecting unit that collects statistical information about the user who causes the user terminal to display a screen using the dress-up theme ;
wherein the transmission unit transmits the statistical information collected by the statistical information collection unit to the advertiser terminal;
The advertisement distribution system according to claim 1. The statistical information includes information indicating user attributes,
The advertisement distribution system according to claim 4. further comprising a second storage unit that associates and stores the advertisement and the dress-up theme ;
The advertisement acquisition unit acquires the advertisement associated with the dress -up theme identified by the dress- up theme identification unit from the second storage unit.
The advertisement distribution system according to claim 1. Further comprising a third storage unit that stores the number of times the advertisement displayed on the user terminal has been clicked or tapped,
The advertisement distribution system according to claim 1. a receiving unit that receives identification information for identifying a user from a user terminal;
a dress- up theme specifying unit for specifying a dress -up theme for changing an image of content displayed on the user terminal to a mode corresponding to the specific theme, based on the identification information received by the reception unit;
an advertisement acquisition unit for acquiring advertisements related to the dress -up theme identified by the dress- up theme identification unit;
a transmission unit configured to transmit information for displaying the advertisement acquired by the advertisement acquisition unit to the user terminal;
calculating a fee to be charged to the advertiser of the advertisement based on the number of clicks or taps on the advertisement displayed on the user terminal ; a charge calculation unit that calculates a charge to be paid to the operator of the advertisement distribution page for distributing the dress-up theme and a charge to be paid to the right holder of the dress-up theme;
An advertisement acquisition device comprising: a receiving step of receiving identification information for identifying a user from a user terminal;
a dress- up theme specifying step of specifying a dress -up theme for changing an image of content displayed on the user terminal to a mode corresponding to the specific theme, based on the identification information received in the reception step;
an advertisement acquisition step of acquiring an advertisement related to the dress -up theme identified in the dress- up theme identification step;
a transmission step of transmitting information for displaying the advertisement acquired in the advertisement acquisition step to the user terminal;
calculating a fee to be charged to the advertiser of the advertisement based on the number of clicks or taps on the advertisement displayed on the user terminal ; a charge calculation step of calculating a charge to be paid to the operator of the advertisement distribution page for distributing the dress-up theme and a charge to be paid to the right holder of the dress-up theme;
A computer-implemented ad serving method. to the computer,
receiving identification information for identifying the user from the user terminal;
specifying a dress-up theme for changing an image of content displayed on the user terminal to a mode corresponding to the specified theme, based on the received identification information;
Acquiring advertisements related to the specified dress-up theme ;
causing the user terminal to transmit information for displaying the acquired advertisement;
A fee to be charged to the advertiser of the advertisement is calculated based on the number of clicks or taps on the advertisement displayed on the user terminal, and a fee to be paid to an advertisement distributor who operates the advertisement distribution business, Calculate the fee to be paid to the operator of the advertisement distribution page for distributing and the fee to be paid to the right holder of the dress-up theme ;
program.

Images