KR20140094374A - System and Method for Providing Mobile Advertising Platform using the Lock Screen - Google Patents
System and Method for Providing Mobile Advertising Platform using the Lock Screen Download PDFInfo
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- KR20140094374A KR20140094374A KR1020130007126A KR20130007126A KR20140094374A KR 20140094374 A KR20140094374 A KR 20140094374A KR 1020130007126 A KR1020130007126 A KR 1020130007126A KR 20130007126 A KR20130007126 A KR 20130007126A KR 20140094374 A KR20140094374 A KR 20140094374A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
Description
The present invention relates to a mobile advertisement platform, and more specifically, to provide a mobile advertisement platform using a lock screen of a mobile device to sufficiently guarantee the number of times of exposure to a user, and to increase advertisement effect by setting an advertisement target based on location information And more particularly, to a system and method for providing a mobile advertisement platform using a lock screen.
Mobile handsets have long been an indispensable part of modern life, and they are also the devices most frequently encountered by modern people.
As a result, the development of additional content business and advertisement marketing technology through mobile terminals is being carried out variously.
Accordingly, various functions such as camera function, MP3 function, credit card function, traffic card function, location tracking function, navigation function, and DMB function have been added to the service for mobile terminal which was originally limited to text and voice, In addition, a number of functions for home network and ubiquitous are being added.
In such a trend, the following advertisement model using a mobile terminal has been proposed.
For example, an advertisement model in which an advertisement is attached to a SMS or a multi-message (MMS) to be transmitted to a target mobile terminal has been proposed. However, such an advertisement is treated as a spam message by users, Advertising effectiveness is also difficult to fully demonstrate.
That is, the advertisement system has an advantage that the advertisement contents provided by the contents provider can be broadly transmitted to the user of the mobile terminal in a broadcasting system in which the wireless network operator transmits the advertisement contents to a plurality of mobile terminals, There are limits to utilizing it for commercial purposes.
The reason is that the target of the advertisement is an unspecified number, and even if the advertisement is received by the mobile terminal, the user ignores the advertisement and immediately deletes the advertisement contents, so that the advertisement is hardly connected to the actual purchase.
In order to solve such a problem, there has been developed a method of configuring advertisement contents of a content as a background screen of a mobile terminal, but there is still a limitation in improving the advertisement effect because a user can arbitrarily change the background screen by simply operating the mobile terminal .
The present invention solves the problem of the conventional mobile advertisement system. The present invention provides a mobile advertisement platform using a lock screen of a mobile device to sufficiently guarantee the number of times of exposure to a user, The present invention provides a system and method for providing a mobile advertisement platform using a lock screen that can increase the advertisement effect with target setting.
The present invention provides a mobile advertisement application in which a mobile advertisement application is installed in a user's mobile device and a mobile advertisement application is automatically executed by membership registration so that a lock screen of the mobile device is replaced with a screen including the advertisement contents, And a system and method for providing a mobile advertisement platform using a screen.
The present invention provides a mobile advertisement platform using a lock screen that can increase the advertisement effect by allowing a user who wishes to view a detailed advertisement content or a user who wants to go to an advertisement event page to move directly to a corresponding page by touching a link on the screen System, and method.
The present invention is a method of advertising using a lock screen of a mobile device, in which a user can receive advertisement revenues by simply using the device as usual, thereby enabling a user to voluntarily participate in a mobile advertisement A system and method for providing a platform is provided.
An object of the present invention is to provide a system and a method for providing a mobile advertisement platform using a lock screen that can increase the efficiency of management for building and providing a mobile advertisement platform by binarizing a user server and an advertiser server.
The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.
According to another aspect of the present invention, there is provided a system for providing a mobile advertisement platform using a lock screen, the mobile advertisement platform comprising: a server for providing a mobile advertisement platform using a lock screen; And a user terminal performing advertisement through a mobile advertisement application by performing screen execution control and advertisement image management.
Here, the advertisement through the mobile advertisement application may be a target setting type advertisement that allows information gathered at the time of subscription of a user, information gathered by a questionnaire to be database, and to selectively expose a mobile advertisement image to a user having a condition selected by the advertiser .
According to another aspect of the present invention, there is provided a system for providing a mobile advertisement platform using a lock screen according to the present invention, the system comprising: a user terminal for performing an advertisement through a mobile advertisement application, An application driving control unit for controlling downloading and driving of a mobile advertisement application, a lock screen execution control unit for executing lock screen execution control, an advertisement image management unit for managing an advertisement image displayed on the screen by application driving, A menu management unit for managing menus by user selection using a button, and a reserve information storage unit for storing reserve relation information according to individual reserve management and refund processing under the control of the application drive control unit.
According to another aspect of the present invention, there is provided a system for providing a mobile advertisement platform using a lock screen, the system comprising: an application management module for managing a mobile advertisement application, An update management unit for performing update management of an advertisement image, a user matching management unit for performing user matching management for setting an advertisement target, an update processing unit for updating an advertisement image displayed on the user terminal, An advertisement image processing unit for performing individual settings by moving, blocking, and selecting a landing page, and an application linkage management unit for allowing an individual target banner advertisement to be exposed when the linked application is executed. do.
According to another aspect of the present invention, there is provided a system for providing a mobile advertisement platform using a lock screen according to the present invention, the system including a mobile advertisement platform using a lock screen, The user management server manages usage information collection management part for collecting advertisement exposure details, deposit history, number of times of lock screen exposure, number of unlocks, and user's consent, A user management unit configured to perform setting for replacing an advertisement image, an individual reserve management unit for managing individual reserves of each user, and a recommender managing unit for managing another user recommended by the user.
According to another aspect of the present invention, there is provided a system for providing a mobile advertisement platform using a lock screen according to the present invention, the system including a mobile advertisement platform using a lock screen, An advertiser management unit that manages an affiliate advertiser, an advertisement price calculator that calculates an advertisement price requested by the advertiser, an advertisement count, an unlock count, and a landing page count, And an advertisement effect calculating unit for calculating an advertising effect of the advertisement.
According to another aspect of the present invention, there is provided a system for providing a mobile advertisement platform using a lock screen, the system comprising: a system for controlling download and operation of a mobile advertisement application using a mobile advertisement platform using a lock screen, A user terminal for performing an advertisement through a mobile advertisement application by performing a lock screen execution control, an advertisement image management, and a menu management, an advertiser terminal performing a service subscription, an advertisement production request and registration, an update processing and management of an advertisement image, An application management module for performing user matching management, advertisement image processing, and application interlock management for setting an advertisement target, managing downloading of a mobile advertisement application, user subscription, personal information collection to manage target advertisement exposure,Rapid, user management server that performs the referral; subscribed advertisers manage, calculate advertising prices, advertising effectiveness calculation, advertisers, ad servers that perform cost accounting; characterized in that it comprises a.
Here, the advertisement image displayed on the user terminal by the mobile advertisement application is configured such that, when the images are transmitted, the images are sequentially replaced each time the unlocking process is performed.
And the advertisement image is updated every set period.
The unlocking type by the lock screen execution control of the user terminal includes a password, a pattern drawing, and a pushing and unlocking method by the user.
The user can move to the landing page by touching a specific portion of the advertisement image displayed on the user terminal, and can move to the menu screen by touching the 'menu' of the lock screen.
In addition, the lock screen displayed on the user terminal displays an area in which the time and date can be confirmed and moves to the mobile advertisement menu screen when touched, and automatically calculates the exposure time and the reserve of the corresponding advertisement, An area where the advertisement contents are displayed on the screen as an area excluding the space for checking time and unlocking, an area for displaying the actual advertisement contents on the screen, a password, a pattern drawing And an area for unlocking, which is set in a pushing and unlocking manner.
The advertisement image displayed on the user terminal includes a button for blocking the advertisement, and the button within the lock screen is operated after unlocking after touching.
The advertisement image displayed on the user terminal may be replaced with another image selected by the user. If there is no received advertisement image, if all the exposed advertisements are blocked, another image selected by the user is displayed until next update. .
The items displayed by the menu selection included in the lock screen displayed on the user terminal include a store menu that allows the items to be used as exchange keys such as gifts of affiliated companies and a communication fee A set menu for setting an application environment setting, an update time, and an unlocking type, and an affiliate sponsoring organization And a donation menu for allowing a middle user to select donations and make an anonymous / real name selectable.
The update of the advertisement image and the related information in the application management module is automatically updated when the cumulative time meets the set time or is updated at the time set by the user.
And application interlocking management in the application management module is a process for exposing an individual target banner advertisement when another application interworking with a mobile advertisement application is executed.
Then, in the advertiser server, the advertisement price is multiplied by the valuation value according to the item selected by the advertiser for the target setting for allowing the advertisement to be transmitted and exposed to the target of the condition selected by the advertiser. .
In addition, the usage information collection in the user server collects and stores the advertisement exposure details, the reserve amount history, the number of times of exposure of the lock screen for each user, and the number of unlocking for each user, and collects position information under the user's consent.
The recommender management in the user server manages another user recommended by the user and distributes the reserve according to the advertisement exposure to the user and other users recommended by the user.
The advertisement effect calculation in the advertiser server calculates the total number of exposures, the number of times of unlocking, the number of times of unlocking, the number of times of landing page movement, and the number of valid advertisement exposures and landing page movement touches received from the user terminal, .
And, the advertisement price calculation in the advertiser server is characterized in that the target person and the advertisement price are automatically calculated when the advertiser sets the target by accessing the page for the advertiser through the advertiser terminal and then signing up and logging in.
According to another aspect of the present invention, there is provided a method for providing a mobile advertisement platform using a lock screen, the method comprising: setting a target for selectively exposing a mobile advertisement image to a user having a condition selected by the advertiser; The method comprising: transmitting a mobile advertisement image using a lock screen to a mobile terminal, replacing and displaying a mobile advertisement image in sequence each time the user terminal performs an unlocking process, displaying the total number of times of exposure, Receiving the page movement frequency from the user terminal, calculating the advertisement effect, and calculating a reserve amount for each user.
When the reserve fund for each user is calculated, the reserve fund information is stored in the reserve information storage unit of the user terminal.
The system and method for providing a mobile advertisement platform using the lock screen according to the present invention have the following effects.
First, the number of times of advertisement exposure can be sufficiently secured by building an advertisement platform using a lock screen of a mobile device.
Second, it is possible to increase the advertisement effect by setting the advertisement target based on the location information, and to change the advertisement contents according to the place where the user is located.
Third, a mobile advertisement application is installed in a user's mobile device, and a mobile advertisement application is automatically executed only by registering a member, thereby increasing a user's participation, and thus the advertisement effect is significant.
Fourth, a user who wants to view detailed advertisement contents or go to an advertisement event page can touch the link of the screen and directly jump to the corresponding page, thereby enhancing the advertisement effect.
Fifth, by using the lock screen of the mobile device, the user can receive the advertisement revenue by using the device as usual so that the user can voluntarily participate.
Sixth, it is possible to provide a mobile advertising platform that satisfies advertisers and users at the same time, and it can provide aggressive advertisement services by giving additional benefits such as a reserve according to advertisements that the users further use.
Seventh, if the user directly inputs the donation amount, donation can be made only by the reserve, which can induce the user's acceptance of the voluntary advertisement.
Eighth, it introduces the advertising platform using SNS by using the menu of 'Recommend to a friend', and provides reserve funds to both recommenders and recommenders, thus enabling effective expansion of the advertising platform.
Ninth, the efficiency of management for building and providing mobile advertisement platform can be improved by binarizing user server and advertiser server.
1 is a block diagram of a system for providing a mobile advertisement platform using a lock screen according to the present invention;
2 is a block diagram illustrating an operation system of a user server according to the present invention.
3 is a block diagram showing an operation system of an advertiser server according to the present invention
4 is a flowchart illustrating a target advertisement transmission process using a mobile advertisement platform using a lock screen according to the present invention.
5 to 8 are detailed configurations of a system for providing a mobile advertisement platform according to the present invention.
9A to 9D are diagrams of a screen configuration of a user terminal using a mobile advertisement platform according to the present invention
10A to 10E are diagrams of menu screens of a user terminal using a mobile advertisement platform according to the present invention
11A to 11C are diagrams for a target advertisement setting of a system for providing a mobile advertisement platform according to the present invention
Hereinafter, a preferred embodiment of a system and method for providing a mobile advertisement platform using a lock screen according to the present invention will be described in detail.
The features and advantages of a system and method for providing a mobile advertisement platform using a lock screen according to the present invention will be apparent from the following detailed description of each embodiment.
1 is a block diagram of a system for providing a mobile advertisement platform using a lock screen according to the present invention.
FIG. 2 is a diagram illustrating an operation system of a user server according to the present invention, and FIG. 3 is a diagram illustrating an operation system of an advertiser server according to the present invention.
The present invention provides a mobile advertisement platform using a lock screen of a mobile device to sufficiently guarantee the number of times the mobile advertisement platform is exposed to a user and to increase the advertisement effect by setting an advertisement target based on location information.
1, a system for providing a mobile advertisement platform using a lock screen according to the present invention includes a
The
The
The
As shown in FIG. 2, the
As shown in FIG. 3, the
FIG. 4 shows a process of transmitting a target advertisement in a system for providing a mobile advertisement platform using a lock screen according to the present invention. In a
If the user information does not correspond to the target in the advertisement list, it is determined whether there are a plurality of corresponding advertisements. If a plurality of advertisements exist, a lock screen registration is performed. If the set time (for example, 24 hours) elapses, .
If there is not a plurality of corresponding advertisements, the target is registered in the lock screen priority order in the order of specific advertisement, and it is determined whether there is a registerable advertisement when the set time (for example, 24 hours) elapses.
If there is an ad that can be registered, it is judged whether or not the advertisement is targeted based on the user information again.
Hereinafter, a detailed configuration of a system for providing a mobile advertisement platform using a lock screen according to the present invention will be described.
A system for providing a mobile advertisement platform using a lock screen according to the present invention exposes a target advertisement to a mobile terminal unlock screen and provides a reserve for a user to be exposed to an advertisement.
5 to 8 are detailed block diagrams of a system for providing a mobile advertisement platform according to the present invention.
FIG. 5 shows a detailed configuration of a user terminal, which includes an application driving
Here, the reserve
The mobile advertisement application according to the present invention is divided into a 'lock screen' and a 'menu screen', and the basic screen configuration is as shown in FIG. 9A.
It is needless to say that such a screen configuration is not limited to the form shown in Fig. 9A, but can be modified and implemented in other forms and sizes.
The lock screen of an application is replaced with a lock screen provided by a system for providing a mobile advertisement platform according to the present invention without using a default lock screen provided by a smart phone (including other mobile devices) or an operating system itself.
The lock screen includes an advertisement image transmitted from the server. When there are a plurality of images transmitted at one time, the lock image is configured such that the images are sequentially replaced each time the unlock process is performed.
The advertisement image can be set to be automatically updated on the basis of one day (24 hours). It is of course possible to update the update period to another period by a separate setting.
The unlocking type by the lock screen
If the user touches a specific part of the advertisement image, the user can move to the landing page. If the user touches the 'menu' of the lock screen, the user can move to the menu screen.
Here's how to run the lock screen:
The mobile advertising application can be downloaded and installed in the mobile device as a basic application through cooperation with the manufacturer of the mobile device or the manufacturer of the operating system.
You need to register for the first time after installing the application, but only the minimum information is required to join the membership.
The membership screen is the same as in FIG. 9B, and when the recommender ID is input, both users are given a reserve fund.
Basic personal information for target advertisements according to age, birthday, place of residence, workplace / school, interest, and the like is collected, and it is natural that the personal information items to be collected can be different from those of FIG. 9B.
When the subscription is completed, the lock screen is always automatically executed, and the lock screen is replaced with the screen provided by the system according to the present invention. The screen configuration according to one embodiment is as shown in FIG.
(A) is a part that allows confirmation of time, date, etc. If you touch this part, it moves to the mobile advertisement menu screen.
(B) is a part that displays the advertisement exposure time and the reserve amount automatically and displays it automatically based on the set period (24 hours).
(C) is a portion that allows the advertiser to move to a desired landing page.
And (d) the part excluding the space for time confirmation and unlocking, where the actual advertisement contents are displayed on the screen.
(E) The part for unlocking can be set by password, pattern drawing, pushing and unlocking.
FIG. 9D shows an example of a landing page that is moved when the portion (C) of FIG. 9C is touched.
The management of the advertisement image by the advertisement
The advertisement image of about five targets (A, B, C, D, and E) is transmitted according to the information of the user inputted at the time of membership registration. The advertisement image includes a portion capable of moving to the landing page of the advertiser at the time of touch .
The advertisement image includes a button for blocking the advertisement, and the button within the lock screen is operated after unlocking after touching.
For example, ad image impression -> 'Ad blocking' touch -> Unlock -> 'Do not see this ad again. Touch '-> Remove from ad impressions list -> No ad reserves -> In order to use mobile device,
Ad images -> 'Landing page link' Touch -> Unlock -> Landing page move -> Generate ad reserves -> Use mobile device in order,
Advertisement image exposure -> 'menu' touch -> unlock -> application screen move -> mobile device use.
In addition, the user can individually set an image to be replaced with an advertisement screen, such as a personal image. If there is no received advertisement image, or if all the exposed advertisements are blocked, the personal image To replace the advertisement image.
The mobile advertisement application according to the present invention displays the advertisement image on the screen in a rolling manner.
If the exposure order is ABCDE, A is first exposed on the lock screen, and if the user views the lock screen without performing an unlock, A is continuously exposed.
After unlocking, B is continuously exposed from the next lock screen. Such advertisement image is automatically updated and replaced at a set time (24 hours).
The menu screen of the user terminal using the mobile advertisement platform according to the present invention is as follows.
10A to 10E are diagrams illustrating menu screens of a user terminal using a mobile advertisement platform according to the present invention.
When the user touches the menu button included in the lock screen or touches the application icon in the application list after unlocking, the screen moves to the menu screen.
FIG. 10A shows an example of a store menu that can be used as another exchange ticket such as a gift shop of a partner company.
10B is a communication charge menu for discounting communication charges of the affiliated communication companies.
And FIG. 10C shows a refund menu for refunding a user account to a fee.
FIG. 10D shows a questionnaire menu for a survey required for a target advertisement.
FIG. 10E shows a setting menu for setting application environment setting, update time, unlocking type, and the like.
In addition to the above-described lock screen menu, a donation menu may be configured such that a donation can be selected by a user among affiliated donation organizations and an anonymous / real name can be selected.
6 shows a detailed configuration of the application management module, which includes an update management unit 51 for managing update of an advertisement image, a user
The update of the advertisement image and related information in the application management module is automatically updated when the accumulated time satisfies the set time (24 hours).
If you do not have a connection to the wireless Internet, such as Wi-Fi, or if you can not update it at the time you need to update, it will be automatically updated when the problem is resolved.
Such an update allows the user to arbitrarily set the time at which the update is to be performed when an individual user wants to update only at a specific time.
Such an update is automatically calculated for the set time (24 hours), excluding the time when the application is forcibly terminated or the mobile device is turned off.
For example, start countdown -> Power off or Force program termination -> Stop countdown -> Power on or restart program -> Restart countdown -> Accomplish 24 hours of cumulative time -> update. Together with the user reserve occurs.
At this time, the reserves can be set so that there is a difference in the amount of reserve for each advertisement image.
And the user matching for setting the ad target is as follows.
11A through 11C are block diagrams illustrating a target advertisement setting of a system for providing a mobile advertisement platform according to the present invention.
FIG. 11A shows a target setting using basic information, and FIG. 11B shows a target setting by adding additional information to basic information.
The target advertisement setting according to the present invention is to match the advertiser with the advertiser, so that the target can be selected and selected by the database such as the information collected at the time of subscription, the information collected by the questionnaire, and the like.
It is possible to set the target by using functions such as intersection (And) and union (Or) by allowing the advertisement to be transmitted and exposed to the target of the condition selected by the advertiser.
For example, a person who visits a café five or more times a week and a person who watches movies once or twice a month or a person who visits a café five or more times a week. It is possible to set the target in the '
As shown in FIG. 11C, the advertisement price may be multiplied by the valuation value according to the item selected by the advertiser for the target setting, and the advertisement price and the accumulation ratio may be different.
A process of exposing an individual target banner advertisement when an application linked by the application interlocking
The system for providing a mobile advertisement platform according to the present invention is most effective in exposing an advertisement image using a lock screen, but is not necessarily limited to a lock screen.
While platforms such as Naver, Google, Facebook, Twitter, and KakaoTalk are the biggest weapons to have a large number of users, these services collect user usage patterns within their platform.
On the other hand, the system for providing a mobile advertisement platform according to the present invention provides an accumulation amount without additional action, so that a large number of users can be secured easily, and voluntary user information can be provided.
The collected user information can be interworked with all the mobile advertisement platforms. When executing the applications linked with the system for providing the mobile advertisement platform according to the present invention, individual target banner advertisements can be exposed.
FIG. 7 shows a detailed configuration of the user server. The usage information
Here, the user server transmits the reserve information related to the individual reserve management and refund processing of the
The usage information collection by the usage information
User information survey collection is done as follows.
The application menu includes user surveys, which are intended to gather information that advertisers need to run targeted ads.
The questionnaire consists of items that can collect various consumer information such as demographics (family, income, occupation, education), lifestyle (eating out, performance, shopping, etc.), and other items may be added.
Also, it is possible to filter only the question items corresponding to individual users based on the required input information collected at the time of membership registration so as to expose keys.
For example, lifestyle touch -> eating out -> out of the questionnaires related to eating out, only the question items corresponding to membership information are exposed -> user questionnaire response -> server storage -> it is used to search for the target of the advertiser.
In such a questionnaire, it is possible that the user does not need to respond to the unsolicited questionnaire items, and the questionnaire items that do not have the corresponding items according to the response contents are automatically filtered.
In addition, undesired advertisements among the advertisements exposed through the
If the deposit amount reaches a certain amount through the
Through the
If there is no received advertisement image, or if all the exposed advertisements are blocked, it is possible to replace the advertisement image with the personal image set by the user before the next update.
The calculation of the individual accumulated amount in the individual
If a referrer is listed (ad price / 24 hour exposure) * It is also possible to calculate the accrued amount by 31.5%.
The use of the reserve can be reduced by discounting communication fees for affiliated cafes, convenience stores, fast food restaurants, movies, and performances, discounting communication fees for affiliated carriers, And the method of using the reserves can be extended to more various methods or channels.
Management of other users recommended by the user through the
For example, supposing that the advertisement cost of the advertisement Z using the system for providing the mobile advertisement platform using the lock screen according to the present invention is 100 won per user, 67 won is the sales amount of the system, As a reserve, 3 won can be set as additional reserve for referrals.
At this time, it is possible to set 1.5 won of 3 won to recommender, 1.5 won to nominee, and the system's sales amount to 70 won without entering recommender.
If the recommender is entered, the referrer and the nominee are always allowed to receive an additional 5% (= 1.5 / 30) of the reserve, so that the user who is input from 10 to the recommender will receive 5% It is also possible to make it available.
Even if a lot of additional reserves are generated by such a recommender system, it is possible to induce the active participation of the advertiser because the service provider does not incur additional expenses and moves within the reserve size of users.
8 shows a detailed configuration of the advertiser server, which includes an
The advertisement effect calculation through the advertisement
The total number of exposures, the number of unlocks, the number of movements of the landing page, and the like are transmitted to the server, and the number of unlocking is the number of valid advertisement exposures. it means.
If the user touches the landing page moving button, the landing page is not moved immediately but is moved to the landing page after performing the unlocking process after the touch, thereby preventing unintentional landing page movement due to accidental touch.
The advertiser management through the
When the advertiser accesses the advertiser page through the
The advertisement
During the execution of the advertisement, advertisement effect information such as the total number of exposed persons, the number of exposures, the number of times of unlocking (effective exposure), the number of times of landing page movement (effective touch), and the like are provided to the advertiser. The number of page movements can be calculated as the number of effective touches.
The present invention provides a mobile advertisement platform using a lock screen of a mobile device to sufficiently guarantee the number of times the mobile advertisement platform is exposed to the user and to increase the advertisement effect by setting an advertisement target based on the location information.
As described above, it will be understood that the present invention is implemented in a modified form without departing from the essential characteristics of the present invention.
It is therefore to be understood that the specified embodiments are to be considered in an illustrative rather than a restrictive sense and that the scope of the invention is indicated by the appended claims rather than by the foregoing description and that all such differences falling within the scope of equivalents thereof are intended to be embraced therein It should be interpreted.
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Claims (29)
And a user terminal for downloading a mobile advertisement application from the server, controlling the operation of the mobile advertisement application, performing a lock screen execution control, and managing an advertisement image to perform advertisement through a mobile advertisement application A system for providing platforms.
A mobile advertisement platform using a lock screen, and a mobile advertisement platform using a lock screen, wherein the information is collected in the form of a database, A system for providing.
An application driving control unit for controlling downloading and driving of the mobile advertisement application;
A lock screen execution control unit for controlling execution of a lock screen;
An advertisement image management unit for managing an advertisement image displayed on a screen by driving an application;
A menu management unit for managing a menu by user selection using a menu button included in the lock screen;
And a reserve information storage unit for storing the reserve relation information according to the individual reserve management and the refund processing under the control of the application driving control unit.
An update management unit for updating the advertisement image;
A user matching management unit for performing user matching management for setting an advertisement target;
An update processing unit for updating the advertisement image displayed on the user terminal;
An advertisement image processing unit for performing transmission and setting of a targeted advertisement image according to user information, and performing individual setting by moving, blocking, and selecting a landing page;
And an application interlocking management unit for causing an individual target banner advertisement to be exposed when an interlocked application is executed.
A use information collection management unit for collecting advertisement exposure details, a reserve amount history, a number of times of exposure of the lock screen, a number of times of unlocking, and position information under a user consent;
A user management unit configured to perform a setting for replacing the advertisement image with the use of an unauthorized advertisement blocking, a reserve, among the exposed advertisements;
An individual reserve management unit for managing individual reserves for each user;
And a recommender managing unit that manages another user recommended by the user. The system for providing a mobile advertisement platform using a lock screen.
An advertiser management unit for managing the registered advertisers;
An advertisement price calculation unit for calculating an advertisement price requested by the advertiser;
And an advertisement effect calculation unit for collecting the number of exposures, the number of times of unlocking, and the number of movements of the landing page for each advertisement image to calculate an advertisement effect.
A user terminal for controlling download and activation of a mobile advertisement application, performing a lock screen execution control, an advertisement image management, and a menu management to perform advertisement through a mobile advertisement application;
An advertiser terminal for subscribing to a service, requesting advertisement production, and registering the advertisement;
An application management module that performs update processing and management of an advertisement image, user matching management for setting an advertisement target, advertisement image processing, and application interlocking management;
A user server for performing download management of a mobile advertisement application, user subscription, personal information collection to manage target advertisement exposure, individual reserve management, refund, and recommender management;
And an advertiser server that manages the registered advertiser, calculates the advertisement price, calculates the advertisement effect, and charges the advertisement cost.
Wherein when the plurality of images are transmitted, the images are sequentially replaced each time the unlocking process is performed.
And a user can move to a menu screen by touching the 'menu' of the lock screen.
Time and date can be confirmed and moved to the mobile advertisement menu screen when touched,
An area in which the exposure time and the reserve amount of the advertisement are automatically calculated and displayed and automatically aggregated and displayed based on the setting period,
An area in which the advertiser is moved to a desired landing page,
An area in which actual advertisement contents are displayed on the screen as an area excluding a space for time confirmation and unlocking,
A password, a pattern drawing, and a pushing and unlocking method, and includes an area for unlocking.
Wherein the mobile terminal displays another image selected by the user until the next update when the advertisement image is not transmitted and all the exposed advertisements are blocked.
A store menu for making use of a coupon such as a gift tie-up of an affiliated company,
A telecommunication fee menu for discounting telecommunication charges of affiliated telecommunication companies,
A refund menu for deducting the fee and refunding it to the user account,
A poll menu for surveys needed for targeted ads,
A setting menu for setting the application environment setting, update time, and unlocking type,
And a donation menu for allowing a user to select donations from affiliated sponsoring organizations and to select an anonymous / real name from the donated donations.
The advertisement price and the accumulation rate are varied in such a manner that the valuation value is multiplied by the advertisement price according to the item selected by the advertiser for the target setting for the advertisement transmission and exposure to the target of the condition selected by the advertiser A system for providing mobile advertising platform using screen.
Wherein the mobile advertisement platform collects and stores the advertisement exposure details, the deposit history, the number of times of exposure of the lock screen for each user, and the number of unlocks for each user, and collects the location information under the user's consent.
And managing the other users recommended by the user to distribute the reserve according to the advertisement exposure to the user and other users recommended by the user.
The number of times of exposure, the number of times of unlocking, the number of times of unlocking, and the number of times of landing page movement are received from the user terminal and the effective number of times of advertisement exposure and the number of touching times of landing page movement are calculated and calculated. .
Wherein a target person and an advertisement price are automatically calculated when an advertiser accesses an advertiser page through an advertiser terminal and then registers and logs in to set a desired target.
Transmitting a mobile advertisement image using a lock screen to a target user terminal;
Replacing and displaying the mobile advertisement image in sequence each time the user terminal performs the unlocking process;
The method of claim 1, further comprising: receiving a total number of exposures, a number of unlocks, a number of times of landing pages, Methods for providing.
Wherein the mobile advertisement platform is updated every predetermined cycle.
Time and date can be confirmed and moved to the mobile advertisement menu screen when touched,
An area in which the exposure time and the reserve amount of the advertisement are automatically calculated and displayed and automatically aggregated and displayed based on the setting period,
An area in which the advertiser is moved to a desired landing page,
An area in which actual advertisement contents are displayed on the screen as an area excluding a space for time confirmation and unlocking,
A password, a pattern drawing, and a pushing and unlocking method, and includes an area for unlocking.
Wherein the mobile terminal displays another image selected by the user until the next update is received when the advertisement advertisement image is not transmitted and all the exposed advertisements are blocked.
A store menu for making use of a coupon such as a gift tie-up of an affiliated company,
A telecommunication fee menu for discounting telecommunication charges of affiliated telecommunication companies,
A refund menu for deducting the fee and refunding it to the user account,
A poll menu for surveys needed for targeted ads,
A setting menu for setting the application environment setting, update time, and unlocking type,
Wherein the donation menu includes a donation menu for allowing the user to select donations from the affiliated donation organizations and to select an anonymous / real name.
And storing the calculated reserve information in the reserve information storage unit of the user terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020130007126A KR20140094374A (en) | 2013-01-22 | 2013-01-22 | System and Method for Providing Mobile Advertising Platform using the Lock Screen |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020130007126A KR20140094374A (en) | 2013-01-22 | 2013-01-22 | System and Method for Providing Mobile Advertising Platform using the Lock Screen |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20140094374A true KR20140094374A (en) | 2014-07-30 |
Family
ID=51740153
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020130007126A KR20140094374A (en) | 2013-01-22 | 2013-01-22 | System and Method for Providing Mobile Advertising Platform using the Lock Screen |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20140094374A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101646203B1 (en) | 2015-06-08 | 2016-08-05 | 이화여자대학교 산학협력단 | User authentication method in terminal apparatus and terminal apparatus for user authentication using content information |
| KR20190002135A (en) * | 2017-06-29 | 2019-01-08 | 캐시워크(주) | A reward system based on walking |
| US11501336B2 (en) * | 2015-11-04 | 2022-11-15 | Firstface Co., Ltd. | Method for providing content using first screen of portable communication terminal |
-
2013
- 2013-01-22 KR KR1020130007126A patent/KR20140094374A/en not_active Application Discontinuation
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101646203B1 (en) | 2015-06-08 | 2016-08-05 | 이화여자대학교 산학협력단 | User authentication method in terminal apparatus and terminal apparatus for user authentication using content information |
| US11501336B2 (en) * | 2015-11-04 | 2022-11-15 | Firstface Co., Ltd. | Method for providing content using first screen of portable communication terminal |
| KR20190002135A (en) * | 2017-06-29 | 2019-01-08 | 캐시워크(주) | A reward system based on walking |
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