KR102492353B1 - Method and system for inducing digital currency purchase - Google Patents

Abstract

The present invention relates to a method and system for inducing purchase of digital currency for purchasing digital currency. According to the present invention, a method for inducing purchase of digital currency of digital currency includes the steps of collecting content use information related to the use of the content for a user account, based on the content use information, the use of the content Classifying the user's usage propensity for and providing inducing information for inducing setting of a specific payment method related to the purchase of the digital currency to at least one of the plurality of pages based on the usage propensity. can include

Description

Digital currency purchase induction method and system {METHOD AND SYSTEM FOR INDUCING DIGITAL CURRENCY PURCHASE}

The present invention relates to a method and system for inducing purchase of digital currency.

As technology develops, utilization of digital devices is increasing. In particular, electronic devices (eg, smart phones, tablet PCs, etc.) have various functions such as web surfing using the Internet, listening to music, and viewing video content, as well as communication functions such as phone calls and text messages. .

Thanks to the popularization of electronic devices, the content industry is showing remarkable growth. Content refers to various types of information or contents provided through the Internet or computer communication, and the types may be very diverse. For example, the contents may include webtoons, web novels, music, e-books, articles, videos, TV program videos, images, and the like.

As a representative example of content that is actively consumed, webtoons exist, and webtoons are cartoons serialized and distributed through an Internet communication network, and are a compound word of web and cartoon.

As the consumption of these webtoons steadily increases, various operators (or webtoon-related service providers) are developing various services to make many consumers interested in and consume their webtoons. As an example, various business operators (or webtoon-related service providers) divide the length of one book into several episodes, provide them to consumers, and induce continuous consumption of the episodes.

As another example, in Republic of Korea Patent Publication No. 10-2015-0085195 (Method and system for providing webtoons with animation effects to user terminals), webtoons with animation effects are provided to consumers, and consumers are interested in webtoons. We suggest ways to help comprehension.

In this way, in order to induce consumption and interest of consumers for content, various studies have been conducted. There is still a need to attract more consumers by improving consumers' purchase intention for content and at the same time to maintain continuous consumption of content.

The present invention relates to a method and system for inducing digital currency purchase so that content consumption can be continuously made.

More specifically, the present invention relates to a digital currency purchase inducement method and system that provides a new payment method for digital currency so that content consumption can be continuously performed.

Furthermore, the present invention relates to a method and system for inducing purchase of digital currency, which enables users to consume content more economically.

In order to solve the above problems, in the method of inducing purchase of digital currency of digital currency according to the present invention, the step of collecting content use information related to the use of the content for a user account, using the content Based on the information, classifying the user's usage propensity for the use of the content, and setting a specific payment method related to the purchase of the digital currency on at least one of the plurality of pages based on the usage propensity. A page provided with the guidance information may be specified according to the usage tendency.

On the other hand, a system for inducing purchase of digital currency according to the present invention includes a communication unit that receives user selection information related to the use of content, and the content is displayed on at least one of the plurality of pages in response to the selection information. And a control unit provided using, wherein the control unit collects the user's content use information related to the use of the content, and classifies the user's use propensity for the use of the content based on the content use information. In addition, guidance information for inducing setting of a specific payment method related to the purchase of the digital currency may be provided on the page specified by the usage tendency.

On the other hand, a program that is executed by one or more processes in an electronic device according to the present invention and can be stored in a computer-readable recording medium includes the steps of collecting content use information related to the use of the content for a user account; Classifying the user's usage propensity for the use of the content based on the content usage information, and providing induction information for inducing the setting of a specific payment method related to the purchase of the digital currency to the page specified by the usage propensity. It may contain instructions to perform the steps provided.

As described above, the digital currency purchase induction method and system for purchasing digital currency according to the present invention proposes a digital currency purchase method in consideration of the user's propensity, so that the purchase of digital currency is made more effectively. can

Furthermore, the digital currency purchase induction method and system for purchasing digital currency according to the present invention provides a user environment that allows the user to more easily enter the step for setting an automatic payment method for digital currency, It is possible to increase the purchase rate for and at the same time provide user convenience.

Furthermore, the method and system for inducing purchase of digital currency for the purchase of digital currency according to the present invention continuously provides purchase information on digital currency to users who can continuously purchase digital currency in consideration of the user's propensity. As a result, you can attract new customers more effectively.

On the other hand, the method and system for inducing the purchase of digital currency for the purchase of digital currency according to the present invention initiates payment for the purchase of digital currency whenever a payment event related to the payment of digital currency occurs. Payment can be made continuously. Through this, the purchase of the digital currency used to view the content is continuously made, so that the consumption of the content can be made continuously.

Furthermore, according to the above payment method, the user has the convenience of not having to go through electronic payment for the purchase of digital currency every time when viewing the content, and can freely use the content at any time using the digital currency he or she possesses. .

Furthermore, in the present invention, by providing various payment types and payment conditions, the user can design a digital currency purchase inducement method suitable for his or her taste and situation.

1 is a conceptual diagram illustrating a method and system for inducing purchase of digital currency according to the present invention.
2 is a conceptual diagram illustrating a user environment in which content is provided in the method and system for inducing purchase of digital currency according to the present invention.
3 is a conceptual diagram for explaining user groups.
4 is a flowchart illustrating a method for inducing purchase of digital currency according to the present invention.
5A, 5B, 5C, 5D, 6 and 7 are conceptual diagrams for explaining a graphic user interface provided in the present invention.
8 is a conceptual diagram for explaining a method of classifying a user group having a specific propensity.
9a, 9b, 9c and 9d are conceptual diagrams for explaining a payment method according to the present invention.

Hereinafter, the embodiments disclosed in this specification will be described in detail with reference to the accompanying drawings, but the same reference numerals will be assigned to the same or similar components regardless of reference numerals, and overlapping descriptions thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used together in consideration of ease of writing the specification, and do not have meanings or roles that are distinct from each other by themselves. In addition, in describing the embodiments disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the embodiment disclosed in this specification, the detailed description thereof will be omitted. In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in this specification, the technical idea disclosed in this specification is not limited by the accompanying drawings, and all changes included in the spirit and technical scope of the present invention , it should be understood to include equivalents or substitutes.

Terms including ordinal numbers, such as first and second, may be used to describe various components, but the components are not limited by the terms. These terms are only used for the purpose of distinguishing one component from another.

It is understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may exist in the middle. It should be. On the other hand, when an element is referred to as “directly connected” or “directly connected” to another element, it should be understood that no other element exists in the middle.

Singular expressions include plural expressions unless the context clearly dictates otherwise.

In this application, terms such as "comprise" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

The present invention relates to a digital currency purchase inducement method and system for purchasing digital currency, and is intended to provide a payment environment in which content consumption can be continuously made.

Hereinafter, a method of inducing a user to set a specific payment method by providing inducing information to the user based on the user's usage tendency will be described in more detail with accompanying drawings. 1 is a conceptual diagram for explaining a method and system for inducing purchase of digital currency according to the present invention, and FIG. 2 is a conceptual diagram for explaining a user environment in which content is provided in the method and system for inducing purchase of digital currency according to the present invention. 3 is a conceptual diagram for explaining a user group, FIG. 4 is a flowchart for explaining a method for inducing purchase of digital currency according to the present invention, and FIGS. 5a, 5b, 5c, 5d, 6 and 5 7 is a conceptual diagram for explaining the graphic user interface provided in the present invention, FIG. 8 is a conceptual diagram for explaining a method of classifying a user group having a specific inclination, and FIGS. 9a, 9b, 9c and 9d are It is a conceptual diagram for explaining the payment method according to the invention.

The digital currency purchasing induction system described in the present invention is a system that includes or is connected to a content providing system, and the digital currency purchased through the digital currency purchasing induction system is used to view contents provided by the content providing system. It can be.

In the present invention, the term "digital currency purchase induction system" is used to describe the digital currency purchase method, but the electronic payment function provided through the digital currency purchase induction system is provided by the "contents providing system" It may be one function. In this case, it will be apparent to those skilled in the art that the "digital currency purchase induction system" can also be referred to as the "contents providing system".

On the other hand, "contents" described in the present invention may mean various types of information or contents provided through the Internet or computer communication. Types of content that can be applied to the present invention can be very diverse. For example, at least one of contents such as webtoons, web novels, music, E-books, articles, videos, TV program images, and images may be provided through the present invention.

Hereinafter, for convenience of description, contents corresponding to webtoons will be described as an example. Here, webtoon is a compound word of web and cartoon, and means a cartoon or cartoon provided through an internet communication network.

Such contents corresponding to webtoons (hereinafter referred to as “webtoon contents”) may be provided on the electronic device 200 through the method and system for inducing purchase of digital currency according to the present invention. Therefore, the user can use the webtoon contents provided through the method and system for inducing purchase of digital currency according to the present invention through the electronic device 200 .

In the present invention, webtoon content may be composed of a plurality of sub-contents. Such a plurality of sub-contents may constitute a series of webtoon contents. Here, a series may mean a continuous project or content.

In the present invention, in order to avoid confusion of terms between webtoon content and sub-content, “sub-content” is named “episode”.

All of these sub-contents or episodes are terms for conceptually distinguishing them in the present invention, and it will be clear to those skilled in the art that they all also correspond to “contents”.

Meanwhile, in the above case, the webtoon content may be composed of a plurality of episodes, and all of the plurality of episodes may have the same product type, or at least some of them may have different product types.

Here, the product type of the episode may be composed of any one product type of “free product type” and “paid product type”.

"Episode having a free product type" may refer to an episode that a user can immediately use without paying a digital currency, coupon, or reading ticket (or ticket) in order to view (or use) the episode.

Conversely, "episode with a paid product type" may mean an episode that can be used only when a user pays digital currency, coupons, or a ticket (or ticket) to view (or use) an episode. .

That is, the content provided in the present invention consists of at least one episode, and each of the at least one episode includes a type of paid product that can be viewed through payment of the digital currency and a type of paid product that can be viewed without payment of the digital currency. It may have any one product type among free product types.

In this case, the product type of a specific episode having the paid product type among the at least one episode may be converted into a free product type based on elapse of a predetermined time. In this case, the specific episode converted into a free product type may be viewed even if digital currency is not paid.

In this case, the preset time may be set in various ways, and counting whether or not the preset time has elapsed may be performed from the date or time point at which the content of the paid product type is uploaded. For example, a specific episode of a paid product type may be converted to a free product type of content 3 days after the specific episode is uploaded on a content providing service.

On the other hand, in the digital currency purchase induction system according to the present invention, as a method for inducing the purchase of digital currency for purchasing digital currency used for viewing episodes having a paid product type, the user browses an episode having a paid product type When the request is received, the digital currency held in the user's account is deducted, and the user's electronic device may be provided with an episode having a paid product type.

On the other hand, the electronic device (200, see FIG. 1) refers to the electronic device 200 used by the user, and if the electronic device 200 is capable of outputting webtoon contents provided through the content providing system according to the present invention There is no particular restriction on its type.

As shown in FIG. 1, the electronic device 200 is not limited in its type, and may be a mobile phone, a smart phone, a notebook computer, a laptop computer, or a slate PC. ), tablet PC, ultrabook, desktop computer, digital broadcast terminal, PDA (personal digital assistants), PMP (portable multimedia player), navigation, wearable device (for example For example, it may be a watch type terminal (smartwatch), glass type terminal (smart glass), HMD (head mounted display), and the like.

In the present invention, "digital currency" is a form of money that is used digitally (stored in a computer or used on a network), and may also be referred to as "cyber money." Such digital currency may refer to money in which monetary value is stored in an electronic form.

Digital currency may be stored in electronic form on a digital currency purchase induction system (100, see FIG. 1) or a server linked thereto according to the present invention.

Such digital currency may be stored in association with a user account. That is, digital currency corresponding to the quantity purchased by the user may exist in conjunction with the user account.

Such digital currency is used for economic consumption activities, and may include social currency, Internet coupons, mobile coupons, game money, and the like as examples of digital currency.

On the other hand, based on the business operator in which the digital currency was issued, the places where it can be used may be different.

For example, digital currency issued by company A can only be used on a service platform provided by company A (eg, a webtoon service or shopping mall operated by company A). In addition, when there are a plurality of service platforms operated by company A, the digital currency issued by company A can be commonly used in a plurality of service platforms according to company A's policy.

For example, digital currency issued by Company A can be commonly used in a plurality of different service platforms, such as a webtoon service platform, a video providing platform, and an OTT service platform.

In addition, such digital currency can be used in common even between service platforms of different operators, through partnerships between operators.

Furthermore, digital currency may be named in various terms, and the terms may be named by business operators. For example, digital currency may be named by any name such as bean, bean, acorn, or corn. In the description and drawings of the present invention, these digital currencies are referred to as “cookies”. Accordingly, in the present invention, the term "cookie" is used interchangeably with the term digital currency, and the term "cookie" will be understood as digital currency.

On the other hand, digital currency can be purchased by electronic settlement (payment).

The “electronics settlement (payment)” described in the present invention is a program or function that can be traded for currency having monetary value is connected to the electronic device 200, so that a user (or consumer) can It means paying for the purchase of goods or services.

Such electronic payment may be understood as including all payments made online, such as card payment, point payment, account transfer, and the like.

Here, the product may mean "digital currency" in the case of the present invention. In the present invention, electronic payment may be used interchangeably with "payment".

Meanwhile, in the present invention, “purchasing digital currency through electronic payment” may be expressed as “charging digital currency”. That is, the user can “purchase” or “charge” digital currency by electronic payment. Digital currency purchased or charged in this way may exist in conjunction with a user account.

Meanwhile, in the present invention, digital currency may have a plurality of properties or types.

The attributes or types of these digital currencies may be classified according to whether or not the digital currency is “purchased” through electronic payment.

More specifically, digital currency having a first property (or first type) among a plurality of properties is digital currency purchased through electronic payment, and in the present invention, digital currency obtained by the act of purchasing digital currency as described above. The currency may be referred to as “purchased digital currency” or “purchased digital currency”. "Purchase digital currency" may refer to digital currency paid to a user account in correspondence with payment by electronic payment.

Furthermore, a digital currency having a second property (or a second type) among a plurality of properties is a digital currency paid to a user account separately from purchasing digital currency through electronic payment, and may be referred to as "reward digital currency". there is.

Such "reward digital currency" means a digital currency paid to a user's account as a benefit (compensation or reward) to the user, apart from paying for the purchase of digital currency through electronic payment. can These reward digital currencies can be used interchangeably with terms such as “additional digital currency,” “bonus digital currency,” or “compensation digital currency.”

In the present invention, appropriate reward digital currency can be provided so that continuous purchases of digital currency can be made.

On the other hand, the "quantity" described in the present invention is a value representing the amount of digital currency, and may mean the number of digital currencies or the amount according to the unit of digital currency when there is a unit. In the present invention, "quantity" may be used interchangeably with "number".

In the present invention, corresponding to payment by electronic payment, the number of digital currencies given to the user account is named "purchase quantity". In the present invention, "purchase quantity" may be used interchangeably with "recharge quantity".

In addition, in the present invention, apart from paying the price, the number of digital currencies given to the user account is named “additional quantity”. In the present invention, "additional quantity" may be used interchangeably with "bonus quantity", "reward quantity" or "compensation quantity".

Meanwhile, in the present invention, electronic payment for purchasing digital currency may include a plurality of electronic payment methods (or methods). The first payment method (or first electronic payment method) can be understood as a one-time payment method, which means a payment method for purchasing digital currency only when there is a user's request for purchasing digital currency. can

Since the first payment method has a one-time payment property, after the electronic payment process is initiated and completed by the user, additional electronic payment is not performed until there is an additional payment request from the user.

And, the second payment method (or second electronic payment method) may be understood as an automatic payment method, which may mean that an electronic payment process for purchasing digital currency is initiated even without a separate user request. there is. In the case of the second payment method, if a pre-registered electronic payment method (eg, credit card, bank account) is valid, even if there is no user request, based on the initiation of the electronic payment process, digital currency purchases can be made.

In the case of the second payment method, payment conditions may be registered in the user account, and in the digital currency purchase induction system 100, as a payment event that satisfies the payment conditions registered in the user account occurs, the electronic payment process is performed. can be performed (or initiated). The monitoring of these payment events and the performance of the electronic payment process according to the payment events can be performed by the electronic digital currency purchase induction system 100 for purchasing digital currency according to the present invention, which can be achieved even without user intervention. can This second payment method may be named “automatic payment”, “preset payment method” or “specific payment method”. “Automatic payment” may mean that payment for the purchase of digital currency is performed under the control of the digital currency purchase induction system 100 for the purchase of digital currency under the consent of the user. In the present invention, "automatic payment" and "automatic recharge" may be used interchangeably.

In the present invention, through this second payment method, continuous purchase of digital currency is induced, and in the following description, the second payment method will be mainly described.

Meanwhile, the second payment method corresponding to the automatic payment in the present invention may include “a plurality of payment types” related to the purchase of digital currency. The system 100 for inducing purchase of digital currency may receive selection information for selecting a specific payment type among a plurality of payment types from a user account.

The “plural payment types” described in the present invention define when and how payment (in particular, the second type of payment (automatic payment)) will be performed, and the conditions for generating a payment event for automatic payment. can mean defining

In the present invention, a plurality of payment types are described as “first payment type” and “second payment type” as examples, but are not limited thereto. More specific details will be described later.

In the present invention, "specific payment type" may mean at least one of the above plurality of payment types. More specifically, a specific payment type may refer to a payment type specified by selection information received from a user account.

Furthermore, an element that determines when and how electronic payment is to be performed is named “payment condition” in the present invention. "Payment conditions" may be specified by the user's choice or by the business operator.

Meanwhile, a “user” used in the present invention may mean a subject who purchases digital currency and consumes (purchases or reads) webtoon contents. In the present invention, the user may be used interchangeably with “consumer”, “user account”, “user's electronic device”, “user electronic device 200”, “subscriber”, “viewer” or “public”.

The user purchases digital currency based on an “account (i.e., user account)” pre-registered in the digital currency purchase induction system according to the present invention, and consumes (purchases) content using the purchased digital currency. or read).

An “account” can be created through a page associated with the digital currency purchase induction system 100. Alternatively, it is also possible that the “account” is created in at least one other system associated with the digital currency purchase induction system 100 according to the present invention.

Accordingly, in the present specification, all accounts based on the digital currency purchase induction system 100 according to the present invention are referred to as "accounts pre-registered in the digital currency purchase induction system according to the present invention," without distinguishing the system in which the account is issued. Let it be named “.

For understanding of the present invention, the flow of transmitting and receiving data in the present invention will be briefly described.

First, i) the information transmitted from the user side to the digital currency purchase induction system 100, or ii) the digital currency purchase induction system 100 to the user side, is substantially i) “electronic device logged into the user account (200)” to the digital currency purchase induction system 100, or ii) digital currency purchase induction system 100 to the “electronic device 200 logged into the user account”. .

However, in this specification, this is not clearly distinguished for convenience of explanation, i) information is transmitted from the "electronic device 200 logged in with a user account", or ii) "electronic device 200 logged in with a user account" “User account” is explained as the subject, such as i) “information is sent from the user account” or ii) “information is received in the user account”.

Furthermore, the “business operator” used in the present invention may mean a subject that operates the digital currency purchase induction system 100. That is, in the present invention, the business operator may be understood as the same as the digital currency purchase induction system 100 or the content providing system according to the present invention.

Meanwhile, in the present invention, as shown in FIG. 3 , users may be classified into two types based on whether a payment condition related to the second payment method is registered in the user account.

The first type user 320 is a user whose payment conditions related to the second payment method are not registered in the user account, has no history of purchasing digital currency through the second payment method, or has no history of purchasing digital currency through the second payment method. It may include a user who has a past history of purchasing , but currently does not purchase digital currency as a second payment method. In this specification, the first type user 320 may be used interchangeably with “automatic payment unregistered user” or “unregistered user”.

The second type user 340 may mean a user whose payment conditions related to the second payment method are registered in the user account. The second user is a user who currently purchases digital currency with a second payment method. In this specification, the second type user 340 may be used interchangeably with “automatic payment registered user” or “registered user”.

In the present invention, users according to user accounts may be classified as users corresponding to any one of the first type and the second type, and guidance information may be provided based on the classified type.

Depending on the type of user, the content of the induction information provided is different, and the induction information provided to the first type of users may include information recommending the purchase of digital currency through a specific payment method (automatic payment method). there is. Further, the induction information provided to the second type of users may include information for continuously maintaining a specific payment method.

Furthermore, in the present invention, it is possible to provide induction information more effectively by dividing subdivided user groups within user types.

In the present invention, user groups can be classified according to usage tendencies based on user content use information.

"Content usage information" used in the present invention may include various information related to purchasing digital currency and viewing contents of a user account.

Meanwhile, in the present invention, a method of providing inducing information for inducing registration of a second payment method to a first type user 320 will be described in detail. ) can be understood.

In the present invention, the first type of users may be classified or grouped into a plurality of groups (or user groups) according to usage tendencies based on content usage information.

"Content usage information" used in the present invention may include various information related to purchasing digital currency and viewing contents of a user account.

For example, content usage information includes i) purchase history of digital currency, ii) payment method when purchasing digital currency (at least one of the first payment method and the second payment method) iii) the purchase quantity of purchased digital currency (or average purchase quantity of purchased digital currency), iv) purchase cycle of digital currency (or average purchase cycle of digital currency), v) payment method used when purchasing digital currency (ex, credit card, account transfer, cultural gift certificate), vi) Type of content viewed (ex either free product type or paid product type), vii) Quantity of digital currency consumed for content viewing, viii) Genre of content viewed (or frequency of viewing by genre), ix) View It may include the number of contents viewed (or frequency of content viewing), x) information on viewed contents (content title, etc.), xi) preferred content type (or genre), and the like. However, content usage information is not limited to the information listed above.

Furthermore, in the present invention, “usage propensity” is a tendency related to content use by users, and may be a criterion for grouping users of the first type. Users of the first type may be classified into any one of a plurality of user groups based on their usage tendency. Users classified into the same user group may be users having similar usage tendencies.

Meanwhile, in the present specification, the usage tendency may be determined based on the user's content usage information.

More specifically, the usage propensity may be related to “registration of a specific payment method in the past” and “degree of content use”. Here, “registration of a specific payment method in the past” may refer to whether a user account has ever purchased digital currency using a second payment method (automatic payment method) in the past.

In the present invention, as shown in FIG. 3, the first type of users are divided into a first group (or first user group, 321), a second group (or second user group, 322), and a third group (or third user group, 322). User groups 323) can be classified into at least one group.

Here, the first group 321 and the second group 322 may be classified based on whether or not the user according to the first type has ever purchased digital currency with the specific payment method in the past. Furthermore, the third group 323 may be classified according to the degree of content (or digital currency) consumed by the user according to the first type.

The first group 321 may refer to users who have no history of purchasing digital currency using the second payment method, not only now but also in the past. That is, users belonging to the first group 321 may be users who have never purchased digital currency through an automatic payment method.

The second group 322 may be a group of users having a past registration history for the second payment method. More specifically, users belonging to the second group 322 may be users who do not currently purchase digital currency using the second payment method, but may have purchased digital currency using the second payment method in the past.

Next, the third group 323 may be a group of users whose level of content use satisfies a predetermined criterion.

Here, the “degree of content use” may mean the degree to which the user uses (or consumes) the content (or digital currency). In particular, the degree of use of content that satisfies the preset criteria is determined by consumption (or exhaustion) of content (or digital currency) as much as (or exceeding) a specific quantity (or preset quantity) during a specific period (or a preset period). It could be about whether or not it happened.

If a user consumes a specific amount of content or more during a specific period of time, it may be determined that the user has used the content to satisfy a predetermined criterion. In this case, the user may belong to a third group.

In this case, the user of the third group 323 may be a user belonging to any one of the first group 321 and the second group 322 .

That is, the third group 323 is a group for classifying users whose degree of use of content satisfies a preset standard among users classified into any one of the first group 321 and the second group 322. can be understood

Meanwhile, in the present invention, a method of providing digital currency purchase inducement information to a user account may be set differently according to a usage tendency.

“Guide information” used in the present invention may mean information that guides a user to purchase digital currency by a specific payment method.

Here, the specific payment method may be the previously described second payment method, that is, the automatic payment method. Guided information is a term selected to enhance understanding of the present invention, and may be replaced with a general name such as “information”.

Meanwhile, the induction information may be information provided in at least one form among visual, auditory, and tactile forms. For example, when the guidance information is visual information, it may be composed of text, image, video, and the like.

Furthermore, the induction information may provide at least one of a first function including information on a specific payment method and a second function of providing a page for registering a specific payment method. For example, as shown in FIG. 5A, when the induction information 513 is output as visual information on the user's electronic device, the induction information 513 reads, “If you register for automatic cookie charging now, you will receive up to 300 additional cookies.” The first function may be provided through the provision of information including an announcement such as Furthermore, the guidance information 513 may provide a second function of moving to a page where a specific payment method can be registered.

At least part of the guidance information may include a graphic object linked to the second function. In this case, the graphic object may be understood as an icon. As an example, as shown in FIG. 5A , the induction information 513 itself may be a graphic object to which a second function is linked. Alternatively, the guidance information may include a graphic object linked to the second function. Meanwhile, when the user selects the graphic object to which the second function is linked, a page for registering a specific payment method may be provided on the user's electronic device.

Meanwhile, the guidance information may be output on at least one of a plurality of pages provided by the system 100 according to the present invention.

Here, “page” may be understood as a document including visual information provided through a display unit of the electronic device 200, which may also be referred to as a graphical user interface.

Furthermore, a plurality of different pages used in the present invention may mean pages for providing a plurality of different functions (or services) provided by the system according to the present invention. These pages may be described by being divided into a basic page and a setting page for convenience of description.

Here, the “default page” may refer to a page providing information related to content or information about content for browsing of content.

For example, the basic page may include a start page provided when a content providing service is started through an app or web (when an app is executed or when a specific page is accessed by a web address).

As another example, the basic page exposes titles 511 and covers (or thumbnails 512) of a plurality of contents, as shown in FIG. A content providing page 510” or a “review information page 520” providing review information (eg, star ratings and comments) related to content as shown in FIG. 5B may be included.

As such, the basic page refers to various pages that provide information related to content, and is not limited to the above-described pages.

Furthermore, “setting page” may refer to a page for providing information related to a user account or purchase of digital currency, or for setting.

For example, as shown in FIG. 5C, the setting page is a “my (my) page” that provides the quantity 531 of digital currency (ex cookies) or content purchase details 532 possessed by the user account. (530)”.

As another example, the setting page may include a “digital currency purchase page 540” for purchasing (or charging) digital currency (eg cookies), as shown in FIG. 5D. The "digital currency purchase page 540" may provide information on the quantity 541 of digital currency currently held in the user account and the quantity 542 of digital currency purchased.

“My page 530” and “digital currency purchase page 540” are for convenience of description, and the setting pages are not limited thereto.

In the user electronic device 200, at least one of a plurality of pages may be provided and output. The user can select content or use the selected content (or selected episode) through a page output on the electronic device 200 .

Meanwhile, although the concept of a plurality of pages has been described in the above description, a page actually provided may be a single page. However, on a single page, various functions described above (or services provided through a plurality of pages) may be provided. In this case, a plurality of functions (or information) may be provided on the electronic device 200 through a single page based on the user's request or the controller's judgment.

Hereinafter, for convenience of description, it will be described that pages are divided for each function. However, as described above, it can be understood that a plurality of different functions (or information) are provided on a single page.

Meanwhile, the guidance information can be controlled to be output on a page in at least one method among a plurality of methods.

Here, a plurality of methods relate to how to provide the induction information to the user. The first method applies the induction information to at least a part of the page 510 output to the user's electronic device, as shown in FIG. 5A. It could be a way to expose it. In this case, the guidance information of the first type may be included in at least a part of the page 510 and may exist in the form of insertion. The guidance information 513 of the first method may be the guidance information of the banner method. As illustrated, the guidance information 513 of the banner method according to the first method may be formed in a strip shape or various forms. can

On the other hand, the position where the guidance information 513 of the first type is included on the page can be set in a variety of ways. Furthermore, the position where the guidance information 513 of the first type is included on the page may be pre-determined and present depending on the type of page including the guidance information 513 of the first type or the type of information (or function) included in the page. there is.

Furthermore, as shown in FIG. 5B, the guide information of the second method can be understood as a method of exposing guide information 523 in the form of a pop-up on at least a part of the page 520 output to the user's electronic device. .

The pop-up guidance information according to the second method may refer to a method in which the guidance information 523 is exposed on a window that overlaps and outputs on the page 520 .

Hereinafter, based on the terminology reviewed above, a digital currency purchase induction method and system for inducing purchase of digital currency used for viewing content will be looked at in more detail along with the accompanying drawings. 1 is a conceptual diagram illustrating a method and system for inducing purchase of digital currency according to the present invention.

As shown in FIG. 1 , the system 100 according to the present invention may include at least one of a communication unit 110 , a storage unit 120 and a control unit 130 .

Here, the communication unit 110 serves to provide (or transmit) content (hereinafter, “webtoon content” will be described as a representative example) to the electronic device 200 through wired or wireless communication. can be done

Furthermore, the communication unit 110 may serve to transmit and receive various data for performing electronic payment to and from the electronic device 200 .

Next, the storage unit 120 may be configured to store various information related to providing webtoon contents and charging digital currency. The storage unit 120 may include at least one content server 100a or content DB (data base) containing a plurality of webtoon content.

Hereinafter, a content server and a content DB will not be distinguished, and will be collectively named as a content server. That is, of course, the content server described in the present invention can also be understood as a content DB.

Furthermore, the content server 100a for storing a plurality of webtoon content may exist in a separate configuration from the storage unit 120 . In this case, the electronic payment system 100 for purchasing digital currency may control the content server 100a to provide the webtoon content stored in the content server 100a to the user electronic device 200 .

Furthermore, the storage unit 120 may store user information subscribed to a service (eg, a webtoon service) provided by an electronic payment system for purchasing digital currency according to the present invention. Such user information may include information about a user account (eg, ID (identification)). A user can use webtoon contents by logging in to a service provided by an electronic payment system for purchasing digital currency according to the present invention with a user account.

Furthermore, the storage unit 120 may store various types of information associated with a user account. For example, the storage unit 120 may store user history information associated with the user terminal 200 .

Here, the user “history information” includes information on payment methods received from the user account, information on payment types, information on payment conditions, information on payment events related to payment, and information on purchase history of digital currency. It may include various information generated in the electronic payment system for purchasing digital currency according to the present invention. In the present invention, the term “history information” may be used interchangeably with terms such as “payment history” or “registration history”.

Next, the control unit 130 may perform a series of controls for performing the digital currency purchase inducement method according to the present invention.

The controller 130 may classify users according to user accounts as one of the first type and the second type, and provide induction information based on the classified user type.

Depending on the type of user, the content of the induction information provided is different, and the induction information provided to the first type of users may include information recommending the purchase of digital currency through a specific payment method (automatic payment method). there is. Further, the induction information provided to the second type of users may include information for continuously maintaining a specific payment method.

In this way, the control unit may determine the user type of the user according to the user account and provide induction information according to the determined user type.

In this case, the control unit 130 may provide induction information more effectively by dividing subdivided user groups within the user type.

Hereinafter, a method of providing induction information to the first type of users will be described in more detail.

First, the controller 130 may collect content use information of users and classify users having similar content use propensities by using the collected content use information.

The controller 130 may classify users according to user accounts as one of the first user type and the second user type, and provide guidance information based on the classified user type.

Depending on the user type, the content of the provided information is different, and the information provided to users of the first user type may include information recommending the purchase of digital currency through a specific payment method (automatic payment method). can Further, the induction information provided to the second type of users may include information for continuously maintaining a specific payment method.

In this way, the control unit may determine the user type of the user according to the user account and provide induction information according to the determined user type.

In this case, the control unit 130 may provide induction information more effectively by dividing subdivided user groups within the user type.

Hereinafter, a method of providing induction information to users of the first user type will be described in more detail.

As described above, in the present invention, “usage propensity” is a tendency related to user content use, which may be a criterion for grouping the first type of users. Users of the first type may be classified into any one of a plurality of user groups based on their usage tendency. Users classified into the same user group may be users having similar usage tendencies.

Meanwhile, in the present specification, a usage tendency may be determined based on content usage information. In this case, the content use information may include at least one of information related to “registration of a specific payment method in the past” and “degree of content use”.

The controller 130 may classify the first-type user as a user belonging to any one group among a plurality of groups based on at least one of “registration history of a specific payment method in the past” and “use level”.

Here, “registration of a specific payment method in the past” may refer to whether a user account has ever purchased digital currency using a second payment method (automatic payment method) in the past.

As shown in FIG. 3 , the controller 130 may classify the first type of users into at least one of a first group 321 , a second group 322 , and a third group 323 .

As described above, the first group 321 and the second group 322 may be classified based on whether the first type of user has ever purchased digital currency with the specific payment method in the past. Furthermore, the third group 323 may be classified according to the degree of content (or digital currency) consumed by the user according to the first type.

The first group 321 may refer to users who have no history of purchasing digital currency using the second payment method, not only now but also in the past. That is, users belonging to the first group 321 may be users who have never purchased digital currency through an automatic payment method.

The second group 322 may be a group of users having a past registration history for the second payment method. More specifically, users belonging to the second group 322 may be users who do not currently purchase digital currency using the second payment method, but may have purchased digital currency using the second payment method in the past.

Next, the third group 323 may be a group of users whose level of content use satisfies a predetermined criterion.

Here, the “degree of content use” may mean the degree to which the user uses (or consumes) the content (or digital currency). In particular, the degree of use of content that satisfies the preset criteria is determined by consumption (or exhaustion) of content (or digital currency) as much as (or exceeding) a specific quantity (or preset quantity) during a specific period (or a preset period). It could be about whether or not it happened.

When a user consumes more than a specific amount of content for a specific period of time, the controller 130 may determine that the user has used the content to satisfy a preset criterion. In this case, the controller 130 may determine the corresponding user as a user belonging to the third group.

Meanwhile, the user of the third group 323 may be a user belonging to any one of the first group 321 and the second group 322 .

That is, the third group 323 is a group for classifying users whose degree of use of content satisfies a preset standard among users classified into any one of the first group 321 and the second group 322. can be understood

If the specific user satisfies the criterion for belonging to the third group 323, the controller 130 can classify the specific user into any one of the first group 321 and the second group 322. , the corresponding specific user may be classified as a user of the third group 323 .

Furthermore, in this case, the controller 130 classifies the specific user as a user of any one of the first group 321 and the second group 322, as well as a user of the third group 323. Can be classified as overlapping. In this case, the control unit 130 not only outputs guidance information to the specific user in a method matched to any one of the first group 321 and the second group 322, but also to the third group 323. Induction information may be output in a matched manner.

On the other hand, in the present invention, a method of providing information for inducing purchase of digital currency to a user account may be set according to a usage tendency. At this time, all or at least one of the methods set according to the usage tendency may be different.

In this way, each of the plurality of groups of first-type users may be configured with a method for outputting guidance information.

The control unit 130 may provide induction information to the user's electronic device in a manner corresponding to a group to which a user corresponding to a specific user account belongs.

“Guide information” used in the present invention may mean information that guides a user to purchase digital currency by a specific payment method.

Here, the specific payment method may be the previously described second payment method, that is, the automatic payment method. Guided information is a term selected to enhance understanding of the present invention, and may be replaced with a general name such as “information”.

Meanwhile, the controller 130 may control the induction information to be output on the page in at least one of a plurality of methods.

Here, a plurality of methods relate to how to provide the induction information to the user. The first method applies the induction information to at least a part of the page 510 output to the user's electronic device, as shown in FIG. 5A. It could be a way to expose it. In this case, the guidance information of the first type may be included in at least a part of the page 510 and may exist in the form of insertion. The guidance information 513 of the first method may be the guidance information of the banner method. As illustrated, the guidance information 513 of the banner method according to the first method may be formed in a strip shape or various forms. can

On the other hand, the position where the guidance information 513 of the first type is included on the page can be set in a variety of ways. Furthermore, the position where the guidance information 513 of the first type is included on the page may be pre-determined and present depending on the type of page including the guidance information 513 of the first type or the type of information (or function) included in the page. there is.

Furthermore, as shown in FIG. 5B, the guide information of the second method can be understood as a method of exposing guide information 523 in the form of a pop-up on at least a part of the page 520 output to the user's electronic device. .

The pop-up guidance information according to the second method may refer to a method in which the guidance information 523 is exposed on a window that overlaps and outputs on the page 520 .

Furthermore, a page on which guidance information is output is specified in the storage unit 120, and the specified page may be matched with each user group.

For example, the storage unit 120 may store information specifying which page among a plurality of pages that can be provided by the system 100 is a page to output the guidance information to the first group of users. In this case, the storage unit 120 may also store information on which of the plurality of methods described above to output the guidance information to the first group of users.

That is, matching information in which information on at least one of identification information of a page on which guidance information is output and information on an output method of guidance information is matched may be stored in the storage unit 120 for each group.

Based on this matching information, the control unit 130 monitors a page output (or provided) from the user's electronic device, and if the monitored page corresponds to a page outputting guidance information to a user group of a specific user , Guidance information can be provided in a manner matched to the user group of the specific user.

Furthermore, unlike the monitoring method, the control unit 130 can determine whether the requested specific page is matched to a user group to which the user belongs according to the user account when receiving request information for outputting a specific page from the user account. there is. Further, as a result of the determination, the controller 130 may output guidance information to the requested specific page when the requested specific page matches a user group to which the user according to the user account belongs.

Hereinafter, based on the terminology used in the present invention and the configuration of the digital currency purchase induction system 100, the environment in which content is provided will be looked at in more detail along with the accompanying drawings. 2 is a conceptual diagram illustrating a user environment in which content is provided in the method and system for inducing purchase of digital currency according to the present invention.

As shown in FIG. 2, the digital currency purchasing inducement system 100 according to the present invention can provide a user environment for providing webtoon contents. Such a user environment may be provided through an application installed on the user's electronic device 200 or a web page accessed through the electronic device 200 . Such a user environment may refer to a page including visual information provided through a display unit of the electronic device 200, and may also be referred to as a graphic user interface.

As shown in FIG. 2 , such a user environment may be configured in various ways, and may be configured to provide content (eg, webtoon content) to the user. For example, as shown, on a page provided on an electronic device, i) a description (or title) 210 for a plurality of contents (eg, a plurality of webtoon contents), ii) representing each webtoon contents At least one of thumbnail (Thumbnail, or cover) 220 and iii) information 230 on digital currency necessary for reading each content may be included. The screen configuration provided on the page can be modified in many ways.

On the other hand, the user can check the webtoon content through the page provided through the electronic device 200, and select and use the content to be read.

At this time, if the content type of the content selected by the user is a paid product type content, the controller 130 may provide the paid product type content to the user after deducting digital currency held in the user account.

More specifically, when the product type of the specific content (eg, specific episode) selected by the user is a paid product type, the control unit 130 determines whether an item corresponding to the specific content is selected on the electronic device. , It can be determined whether the user account logged in on the electronic device has the right to use (or right to read) necessary to view (or use) the specific content.

Here, determining the right to use or the right to read can be understood as determining whether a specific user account logged into the electronic device has the right to use (or have) the specific content.

On the other hand, “the user account has the right to use or view the content of the paid product type” means that the user account “can be used (or paid for) to use the content of the paid product type”. ), digital currency, coupons, or reading rights (or usage rights)”.

When a specific content of a paid product type is selected, the control unit 130 processes i) digital currency held in the user account as payment, ii) uses a coupon, or iii) uses (or deducts) a reading right You can proceed with the payment process.

In addition, the controller 130 may provide paid product type content to a user account for which payment for viewing (or using) paid product type content has been completed through such a payment process.

In the present invention, "providing content on an electronic device" may mean transmitting information related to content to an electronic device so that the content is output on the electronic device.

Meanwhile, when content having a free product type is selected by the user, the controller 130 may provide the selected content to the user's electronic device 100 without determining whether the user has the right to use the content.

Meanwhile, even in the case of content having a free product type, the controller 130 may provide the content only to an electronic device logged in with a user account pre-registered in the digital currency purchase induction system according to the present invention.

For example, when a request to view content having a free product type is received from an electronic device, the controller 130 may check (or check) whether a user account is logged in on the electronic device. After confirming that the user account has been logged in on the electronic device, the controller 130 may provide content having a free product type on the electronic device. At this time, if the user account is not logged in on the electronic device, the controller 130 may proceed with a process for logging in.

2, in the system for inducing purchase of digital currency according to the present invention, when there is a request to view contents of a paid product type, through payment (or deduction) of digital currency already held in the user account. , Content of the paid product type can be provided to the user.

Hereinafter, a method of inducing a user to register a specific payment method by providing inducing information to the user based on the user's usage tendency will be described in more detail with accompanying drawings.

First, in the digital currency purchase inducement method for purchasing digital currency according to the present invention, a process of collecting user's content use information related to the use of content may proceed (S410).

"Content usage information" used in the present invention may include various information related to purchasing digital currency and viewing contents of a user account.

For example, content usage information includes i) purchase history of digital currency, ii) payment method when purchasing digital currency (at least one of the first payment method and the second payment method) iii) the purchase quantity of purchased digital currency (or average purchase quantity of purchased digital currency), iv) purchase cycle of digital currency (or average purchase cycle of digital currency), v) payment method used when purchasing digital currency (ex, credit card, account transfer, cultural gift certificate), vi) Type of content viewed (ex either free product type or paid product type), vii) Quantity of digital currency consumed for content viewing, viii) Genre of content viewed (or frequency of viewing by genre), ix) View It may include the number of contents viewed (or frequency of content viewing), x) information on viewed contents (content title, etc.), xi) preferred content type (or genre), and the like. However, content usage information is not limited to the information listed above.

On the other hand, the timing or cause of content use information collection may be very diverse.

For example, the control unit 130 i) when there is a login to the user account, ii) when there is a request to purchase digital currency from the user account, iii) when there is a request to view specific content (or a specific episode) from the user account We may collect content usage information based on specific events, such as when there is

Furthermore, the controller 130 may collect content use information by monitoring the user account in real time or at predetermined intervals.

The control unit 130 may store the collected content usage information in the storage unit 120 in association with a user account.

Next, in the present invention, based on the collected content use information, a process of classifying a user's use propensity for the use of content may proceed (S420).

Here, the usage tendency is a tendency related to the use (or usage) of the user's content, and may be a criterion for grouping the first type of users.

Meanwhile, the usage propensity may be determined based on the usage information of the content. In this case, the content use information may include at least one of information related to “registration of a specific payment method in the past” and “degree of content use”.

The controller 130 may classify the first type user as a user belonging to any one of a plurality of groups based on at least one of “presence or absence of a registration history of a specific payment method” and “use level”.

That is, classifying a user's use propensity may mean classifying the first type of users into any one group among a plurality of groups.

As shown in FIG. 3 , the controller 130 may classify the first type of users into at least one of a first group 321 , a second group 322 , and a third group 323 .

As described above, the first group 321 and the second group 322 may be classified based on whether the first type of user has ever purchased digital currency with the specific payment method in the past. Furthermore, the third group 323 may be classified according to the degree of content (or digital currency) consumed by the user according to the first type.

On the other hand, the control unit 130, when the user satisfies the criterion for belonging to the third group 323, when the user can be classified into any one of the first group 321 and the second group 322 , the corresponding specific user may be classified as a user of the third group 323 .

Furthermore, in this case, the control unit 130 classifies the corresponding user as a user of any one of the first group 321 and the second group 322, and duplicates the user as a user of the third group 323. can be classified.

Furthermore, in the present invention, a process of providing inducing information for inducing setting of a specific payment method related to digital currency purchase may be provided on at least one of a plurality of pages based on a usage tendency (S430).

More specifically, the control unit 130, i) at least one page matched to a user group specified according to the user's usage tendency, ii) in a manner matched to a user group specified according to the user's usage tendency, guide information can output

As discussed above, “guided information” may refer to information that guides a user to purchase digital currency by a specific payment method.

In the storage unit 120, a page on which the guidance information is output is specified, and the specified page may be matched with each user group.

For example, the storage unit 120 may store information specifying which page among a plurality of pages that can be provided by the system 100 is a page to output the guidance information to the first group of users. In this case, the storage unit 120 may also store information on which of the plurality of methods described above to output the guidance information to the first group of users.

That is, matching information in which information on at least one of identification information of a page on which guidance information is output and information on an output method of guidance information is matched may be stored in the storage unit 120 for each group.

Based on this matching information, the control unit 130 monitors pages output (or provided) from the user's electronic device, and the monitored page is a page defined in advance to output guidance information to a user group of a specific user. , guidance information may be provided on the monitored page in a manner matched to the user group of the specific user.

Meanwhile, such monitoring may be performed when an output request for a specific page is received from a user (or user account).

In the present invention, a method of providing information for inducing purchase of digital currency to a user account may be set according to a usage tendency (or user group). At this time, all or at least one of the methods set according to the usage tendency may be different.

In this way, a method for outputting guidance information may be set in each of a plurality of groups that classify the first type of users.

The control unit 130 may provide induction information to the user's electronic device in a manner corresponding to a group to which a user corresponding to a specific user account belongs.

Together with FIG. 5, a method of exposing guidance information according to a user group according to the present invention will be described in more detail. Here, a plurality of methods relate to how to provide the induction information to the user. The first method applies the induction information to at least a part of the page 510 output to the user's electronic device, as shown in FIG. 5A. It could be a way to expose it. In this case, the guidance information of the first type may be included in at least a part of the page 510 and may exist in the form of insertion. The guidance information 513 of the first method may be the guidance information of the banner method. As illustrated, the guidance information 513 of the banner method according to the first method may be formed in a strip shape or various forms. can

On the other hand, the position where the guidance information 513 of the first type is included on the page can be set in a variety of ways. Furthermore, the position where the guidance information 513 of the first type is included on the page may be pre-determined and present depending on the type of page including the guidance information 513 of the first type or the type of information (or function) included in the page. there is.

Furthermore, as shown in FIG. 5B, the guide information of the second method can be understood as a method of exposing guide information 523 in the form of a pop-up on at least a part of the page 520 output to the user's electronic device. .

The pop-up guidance information according to the second method may refer to a method in which the guidance information 523 is exposed on a window that overlaps and outputs on the page 520 .

Furthermore, a page on which guidance information is output is specified in the storage unit 120, and the specified page may be matched with each user group.

For example, the storage unit 120 may store information specifying which page among a plurality of pages that can be provided by the system 100 is a page to output the guidance information to the first group of users. In this case, the storage unit 120 may also store information on which of the plurality of methods described above to output the guidance information to the first group of users.

That is, as shown in FIG. 6 , matching information in which information on at least one of identification information of a page on which guidance information is output and information about an output method of guidance information is matched may be stored in the storage unit 120 for each group. there is.

Based on this matching information, the controller 130 monitors a page output (or provided) from a user's electronic device, and the monitored page is predefined to output guidance information to a user group of a specific user. In the case of a page, guidance information may be provided in a manner matched to the user group of the specific user.

This monitoring process may include “a process of receiving an output request for a page from a user account and determining whether a page corresponding to the output request is a page defined in advance so as to output inducing information”. Therefore, even if the direct term of “monitoring” is not used below, it can be understood as a process of monitoring.

For example, as shown in FIG. 6 , the storage unit 120 is a page provided with induction information for the first group 321, which includes basic pages (content providing page 510 and review page 520). Assume that is matched and stored. In this case, when receiving an output request for a basic page (content providing page 510 or review page 520) from the user account of a user belonging to the first group, the control unit 130 sends the corresponding user to the first group 321. It can be judged whether the

And, if it is determined that the corresponding user belongs to the first group 321, the control unit 130 displays guidance information 513 on a basic page (content providing page 510 or review page 520) as shown in FIG. 5A. ) can be output.

At this time, the storage unit 120 is also matched with information on how to output the induction information, and the control unit 130 may output the induction information by referring to the information stored in the storage unit 120 . As shown in FIG. 5A , the guidance information 513 may be output in the form of a banner as described above.

For another example, as shown in FIG. 6 , the storage unit 120 includes induction information for the second group 322 as a providing page, a basic page and a setting page (eg, My Page 530). and the digital currency purchase page 540) are matched and stored. In this case, the control unit 130 determines the user group to which the user belongs when receiving an output request for the settings page (My Page 530 and digital currency purchase page 540) from the user account of the user belonging to the second group. can do. Then, if the controller 130 determines that the user belonging to the second group corresponds to the second group 322, the controller 130 sets up a setting page (my page 530 or digital currency) as shown in FIGS. 5C and 5D. The induction information 533 and 543 may be displayed on the purchase page 540 . In this case, as described above, guidance information may also be output on the basic page.

When receiving an output request for a basic page and a setting page from a user account of a user belonging to the second group 322, the control unit 130 may include guidance information in the corresponding page and output the requested page.

As described above, the storage unit 120 is also matched with information on how to output the induction information, and the control unit 130 may output the induction information by referring to the information stored in the storage unit 120. As shown in FIGS. 5C and 5D , the guidance information 533 and 543 may be output in the form of a banner as described above.

Meanwhile, the induction information may include information on benefits that the user may receive when registering a preset payment method (automatic payment method). Further, although not shown, the derived information may include information related to the user account. For example, the derived information may include information about digital currency currently held in the user's account.

Furthermore, the controller 130 may generate induction information based on at least one of digital currency information currently held in the user account and content use information matched with and stored in the user account.

The control unit 130 may calculate the expected amount of digital currency required to use the content being used by the user based on the user's content use information, and compare it with information on the amount of digital currency held in the user's account. .

At this time, the control unit 130 determines the expected quantity of digital currency required to view the remaining episodes, in addition to the episode currently viewed by the user, among a plurality of episodes constituting a specific content, based on the content usage information stored in association with the user account. can be calculated In addition, the controller 130 may calculate the required quantity of digital currency by subtracting the quantity of digital currency held in the user account from the expected quantity of digital currency calculated. In this way, based on the calculated required quantity of digital currency, the control unit 130 may generate induction information. In order to view the remaining episodes, the control unit 130 may generate induction information notifying that more digital currency is required by the required amount of digital currency.

For example, the control unit 130 says, “You currently have 10 digital currencies. 25 digital currencies are not enough for you to watch all the remaining episodes of Fake Love. Do you want to buy digital currency now?”

As such, the control unit 130 may predict the user's digital currency usage (required quantity) based on the user's content use history or usage pattern, and configure induction information based on the predicted digital currency usage.

Meanwhile, the control unit 130 may differently match not only the page where the guidance information is exposed but also the location where the guidance information is output to the user group, and store them in the storage unit 120 .

For example, the control unit 130 controls the guidance information to be output to any one area among one area of the page (ex. top, center, bottom, top left, bottom left, top right, bottom right of the page, etc.) can do.

As another example, when content of a paid product type includes a page (or image information) that is scrolled up and down in conjunction with the reception of a scroll control command, the controller 130 induces the induction when entering the end of the image information by scrolling. information can be output.

In the storage unit 120, guidance information exposure positions corresponding to user groups may be matched and stored.

That is, the position at which the guidance information is output on the page can be set in a variety of ways. As described above, the guidance information at this time may be the first type of guidance information 513, 533, and 534 inserted on the page. Furthermore, the position where the guidance information of the first type is included on the page is i) a user group to expose the guidance information of the first type, ii) the type of page matched to the user group or the information (or function included in the page) ) may be pre-determined in connection with the type of

When a user account receives an output request for a specific page, the control unit 130 checks a user group corresponding to the user account, and determines whether a page determined in advance to output induction information matched to the user group is the specific page. can be checked. In addition, if the specific page is the predetermined page, the controller 130 checks the output method and output location of the guidance information on the previously paid page based on the information stored in the storage unit 120. can And, based on the confirmation result, guidance information may be provided to a specific location on the specific page in a specific method.

Meanwhile, in the method described above, a method of outputting guidance information to users corresponding to the first and second groups has been described. can provide guidance information.

On the other hand, as described above, according to the first group and the second group, the output page and the output position of the guidance information may be different.

Meanwhile, the controller 130 may provide guidance information in the form of a second method to users corresponding to the third group. As shown in FIG. 5B , the pop-up guidance information according to the second method may refer to a method in which guidance information 523 is exposed to a window overlapping and outputting on the page 520 .

Furthermore, the output method of such induction information may be specified by information received from the business operator. To this end, the control unit 130 may select an output method of the induction information by providing an admin page (manager page) to the user.

For example, as shown in FIG. 7 , the admin page 700 includes i) areas 720 and 721 for setting the characteristics of the page on which the output information of the guidance information is exposed, ii) a destination where the guidance information is output Areas (710, 711) for group selection, iii) areas (730, 731) for setting the position where guidance information is output, iv) area (740, 741) for setting the method for outputting guidance information can include

Furthermore, the page 700 may include an area for setting a period during which guidance information is exposed, a type of service to be exposed, and the like.

The operator side, that is, the manager, can set whether to output guidance information to which user group, when, and in what manner through the admin page 700 . When information related to the output of induction information is set by the administrator through the administrator page 700, the control unit 130 may store the corresponding information in the storage unit 120 as matching information, as shown in FIG. 6 . Corresponding information may be matched with each user information and stored. The controller 130 may specify a user group of a user corresponding to a user account based on the matching information, and provide guidance information to the user according to a method of outputting guidance information matched to the specified user group.

For example, as shown in FIG. 7 , the administrator, in the admin page 700, i) the third group 711 in relation to the subject (or target, 710) of inducing information exposure, ii) providing induction information Basic page 721 in relation to page 720, iii) end of image information 731 in relation to guidance information output position 730, pop-up method 741 in relation to iv guidance information output method 740 ) can be selected.

The controller 130 may match information on output of induction information for the third group with the third group based on the information received through the administrator page 700 and store it in the storage unit 120 .

In addition, when receiving an output request for a page matched to the third group from a user account of a user corresponding to the third group, the control unit 130 refers to the information stored in the storage unit 120 to display the user's electronic data. Guidance information can be provided to the device.

Meanwhile, it has been described above that the control unit 130 can classify users into the third group 323 according to the degree of use of content. Hereinafter, a method of classifying users into the third group 323 will be described in more detail with reference to the drawings.

The third group 323 is a group of users with a relatively high level of content use, and may be a group of users who have exhausted a predetermined amount of digital currency during a specific period.

In order to specify a user belonging to the third group 323, the controller 130 may proceed with a process of classifying the third group 323 based on whether a page provided to the user account satisfies a preset condition. Yes (S810).

Here, the preset condition may mean that a page provided to the user account enters the viewer end of an episode corresponding to a paid product type.

Meanwhile, an episode corresponding to the paid product type may refer to remaining episodes excluding the last episode among a plurality of episodes constituting content including an episode corresponding to the paid product type. In this case, the preset condition may exclude a case where the user enters the viewer end of the last episode among episodes having a paid product type.

The reason for proceeding with the process on the premise that the user enters the viewer end of the paid product type is to primarily classify users who have not consumed digital currency.

Meanwhile, the viewer end of an episode may refer to an area corresponding to the last part output to an electronic device among all pages constituting an episode.

Furthermore, the control unit 130 may perform a process of determining whether a predetermined amount of digital currency is exhausted in a user account for a predetermined period of time (S820, S830, S840).

Here, the predetermined period may be a plurality of different period units over a plurality of times, and the quantity of digital currency determined to be exhausted for each of the plurality of period units may be different.

First, the control unit 130 responds to entering the viewer end of an episode having a paid type in a user account, for a first reference period (eg, from 90 days ago to 61 days from the current date). It is possible to determine whether the number of digital currencies is equal to or greater than (or exceeds) a preset first reference number (ex 100) (S820, hereinafter referred to as a first determination).

As a result of the first determination, the control unit 130, when the quantity of digital currency consumed in the user account during the first reference period is greater than (or exceeds) the first reference quantity, the user account for a second reference period different from the first reference period. You can check the amount of digital currency consumed in

If the quantity of digital currency consumed in the user account during the first reference period is less than (or less than) the reference quantity, the control unit 130 assigns the corresponding user account to a user account belonging to the first or second user group. , and a process for determining whether they belong to the third group may be stopped.

On the other hand, the control unit 130, when the quantity of digital currency consumed in the user account during the first reference period is greater than (or exceeds) the first reference quantity, the user account consumes it during a second reference period different from the first reference period. It may be determined whether the quantity of digital currency is greater than (or exceeds) the second standard quantity (S830, hereinafter referred to as a second determination).

Here, the second reference period may be set to, for example, “from 60 days before the current date to 31 days from the current date”, and the second reference quantity of exhausted digital currency may be set to 100.

As a result of the second determination, the control unit 130, when the quantity of digital currency consumed in the user account during the second reference period is greater than (or exceeds) the second reference quantity, the user account for a third reference period different from the second reference period. You can check the amount of digital currency consumed in

Similarly, when the quantity of digital currency consumed in the user account during the second reference period is less than (or less than) the reference quantity, the control unit 130 assigns the corresponding user account to a user account belonging to the first or second user group. , and a process for determining whether they belong to the third group may be stopped.

On the other hand, the control unit 130, when the quantity of digital currency consumed in the user account during the 21st reference period is equal to or greater than (or exceeds) the second reference period, the user account consumes it during a third reference period different from the second reference period. It may be determined whether the quantity of the digital currency is greater than (or exceeds) the third standard quantity (S840, hereinafter referred to as a third determination).

Here, the third reference period may be set to, for example, “30 days from the current date to 1 day from the current date”, and the third reference quantity of exhausted digital currency may be set to 100.

As a result of the third determination, the control unit 130, when the quantity of digital currency consumed in the user account during the third reference period is greater than (or exceeds) the third reference quantity, assigns the user corresponding to the user account to the user belonging to the third group. can be judged by

Similarly, when the quantity of digital currency consumed in the user account during the third reference period is less than (or less than) the reference quantity, the control unit 130 assigns the corresponding user account to a user account belonging to the first or second user group. can be judged by

As such, the control unit 130 may determine a user who has continuously consumed digital currency over a plurality of periods as a user belonging to the third group. Users belonging to the third group may also be referred to as “heavy users” as users with high content consumption.

On the other hand, although the above has looked at the quantity of digital currency consumed in the user account over the first to third reference periods, this can be freely changed.

Meanwhile, before outputting guidance information to users belonging to the third group in a manner matched with the third group, the control unit 130 may check the history of the guidance information previously output to the user account of the user belonging to the third group. there is. And, as a result of checking, the control unit 130 may output guidance information in a manner corresponding to the third group, only when it is necessary to output the guidance information in a manner according to the third group. This is because the user belonging to the third group is a user belonging to either the first or the second group, so that the user does not interfere with the user's use of content due to the output of duplicative guidance information to the user.

For example, the controller 130 controls the accounts of users classified as the third group 323 during the fourth reference period (eg, from 7 days before the current date to the current date (ie, the last 7 days)). , It may be determined whether there is a history of providing induction information (S850, hereinafter referred to as the fourth judgment).

As a result of the fourth determination, the control unit 130 may not provide guidance information for the user account if there is a history of exposing guidance information for the account of the user classified as the third group 323 during the fourth period. there is. That is, the present invention can reduce user's fatigue due to indiscriminate exposure of banners by preventing indiscriminate exposure of information about a user account.

Furthermore, as a result of the fourth determination, the control unit 130 may expose guidance information for a user account when there is no history of exposing guidance information for an account of a user classified as the third group 323 during the fourth period. Yes (S860).

Meanwhile, at this time, the controller 130 may determine whether the output method of the induction information output to the user account in the past corresponds to a preset method. And, if the output method of the guide information corresponds to the preset method as a result of the determination, the output of the guide information may be limited.

Here, the preset method may be at least one of the first method and the second method described above.

In particular, the preset method may be the second method, a pop-up type output method, or the first method, a banner type output method, as shown in FIG. 5B. Furthermore, the preset method may be a method of outputting guidance information in the form of a banner to the viewer end of an episode page of a paid product type among the first method, which is a banner-type output method.

At this time, the control unit 130 may output guidance information in the form of a banner on the viewer end of the page that is the basis for determining whether the user corresponding to the user account examined in step S810 is a user belonging to the third group. .

Meanwhile, a page on which the pop-up type guidance information 523 is output may be stored in the storage unit 120 and exist. The control unit 130 is configured to provide pop-up guidance information 523 to the corresponding page when a matching page is output in the user account of a user belonging to the third group so that pop-up guidance information 523 is output. can

The controller 130 may provide guidance information 523 in the form of a pop-up along with the output of the corresponding page.

For this reason, the present invention exposes induction information targeting the account of a user who consumes a lot of digital currency for a specific period but has not provided information about the induction information, thereby targeting a user account with a high probability of purchasing digital currency with a preset payment method. Guidance information can be exposed as a target As described above, in the present invention, it is possible to output guiding information for guiding a preset payment method in a manner suitable for various user groups.

Meanwhile, as described above, the induction information may provide at least one of a first function including information on a specific payment method and a second function of providing a page for registering a specific payment method. For example, as shown in FIG. 5A, when the induction information 513 is output as visual information on the user's electronic device, the induction information 513 reads, “If you register for automatic cookie charging now, you will receive up to 300 additional cookies.” The first function may be provided through the provision of information including an announcement such as Furthermore, the guidance information 513 may provide a second function of moving to a page where a specific payment method can be registered.

At least part of the guidance information may include a graphic object linked to the second function. In this case, the graphic object may be understood as an icon. As an example, as shown in FIG. 5A , the induction information 513 itself may be a graphic object to which a second function is linked. Alternatively, the guidance information may include a graphic object linked to the second function. Meanwhile, when the user selects the graphic object to which the second function is linked, a page for registering a specific payment method may be provided on the user's electronic device.

Hereinafter, a method of registering a specific payment method through a page capable of registering such a specific payment method will be described.

More specifically, the control unit 130 registers payment conditions of a specific payment method (second payment method or automatic payment method) for the user account when receiving a selection for induction information (or a portion of the induction information) from the user and A related page (910 in FIG. 9A, 920 in FIG. 9B) may be provided on the electronic device 200 of the user.

For example, the control unit 130, based on the user selecting the guidance information 513 of the content providing page 510 shown in FIG. A “charge registration page 920” may be provided on the user electronic device 200.

The charging guidance page 910 is a page provided with information related to inducing registration of automatic payment in order to more actively induce registration of automatic payment, as shown in FIG. Announcements such as “Additional dog!”, “Special gift box gift voucher only for membership subscribers!” can be provided.

Meanwhile, a page for setting a payment type related to digital currency may be named “automatic payment registration page” or “charge registration page”.

A user may select a specific payment type from among a plurality of different payment types related to an automatic payment method through the charging registration page 920 .

When the control unit 130 receives a request (access or access) for the "charge registration page 920" from the user's electronic device 200, the "charge registration page 920" on the user's electronic device 200. can provide.

The controller 130 may transmit information related to the charge registration page 920 to the user's electronic device 200 so that the charge registration page 920 can be provided to the user's electronic device 200 .

A user's request for providing the charging registration page 920 may be made through a variety of paths. As an example, the charging registration page 920 may be provided based on the selection of one area among the "charging guidance pages" output on the electronic device 200 described above. The one area may be an area where a function icon related to the provision of the charging registration page 920 is output.

The controller 130 may output information on a plurality of different payment types related to digital currency on the “charge registration page 920”. Through this information, the present invention introduces a plurality of different payment types to the user, and allows the user to select a specific payment type that matches his or her content consumption pattern.

In the present invention, a plurality of different payment types may be related to different payment conditions. The controller 130 may initiate an electronic payment process when a payment event that satisfies a payment condition matched to each of a plurality of payment types occurs in the user account.

Looking more specifically at the plurality of payment types, the plurality of payment types may be associated with different payment conditions. That is, a plurality of payment types may mean specifying which payment criteria are to be used to make automatic payment for a user account.

A plurality of payment types can be classified based on a wide variety of payment conditions, and as an example, i) a first payment type matched to payment conditions related to the quantity of digital currency and ii) a reference date (specific date, payment date, etc.) ) may include a second payment type matched to the related payment conditions.

For a first payment type among a plurality of payment types, a payment process may be initiated in relation to digital currency held in a user account. For example, in the case of the first payment type, the controller 130 may initiate a payment process when the quantity of digital currency held in the user account does not satisfy a preset reference quantity.

Furthermore, for the second payment type, a payment process may be initiated based on a reference date selected in the user account. In this case, the controller 130 may initiate a payment process for the user account for each reference date.

In this way, in the present invention, the user may select which type of payment to initiate the automatic payment process.

The user's selection may be received through the charging registration page 920, as shown in FIG. 9B. The charging registration page 920 may include graphic objects 921 and 922 for receiving a selection of at least one of a plurality of payment types. A user may specify a desired payment type through selection of a graphic object.

Next, in the present invention, a process of registering payment conditions may be performed. The process of registering such payment conditions is performed by using selection information generated after a user selects a specific payment type from among a plurality of payment types and completes input (or selection) of information on payment conditions related to the specific payment type. It can be done.

In the present invention, the payment condition is a basis for generating a payment event that initiates the payment process, and as described above, the payment condition may be different from each other according to the payment type.

When a specific payment type is selected, the controller 130 may receive information on payment conditions for the specific payment type and information on the quantity of digital currency to be purchased.

Here, the selection information may include at least one of payment condition information and quantity information. The controller 130 may register a payment condition corresponding to a specific payment type to the user account by using the selection information received from the user account.

More specifically, the controller 130 may receive payment condition and quantity information corresponding to the payment type based on the user's selection of a specific payment type from among a plurality of payment types. Quantity information may refer to information specifying the purchase quantity for digital currency.

As an example, the control unit 130, based on the user's selection of the first payment type, from the user's account as shown in FIG. Information 923 on the quantity of currency and ii) information 924 on the quantity of digital currency to be purchased through the payment process may be received.

On the other hand, the control unit 130, when a graphic object corresponding to the first payment type is selected from the user account and receives selection information about it, corresponding to the condition that the payment process is initiated on the user's electronic device 200 GUI (Graphical User Interface) that allows you to enter the minimum quantity (or standard quantity, standard cookie) of digital currency (eg cookie) and the quantity of digital currency (eg cookie) you want to purchase (or charge) The corresponding page can be provided.

Through the page, when the number of digital currencies possessed by the user is less than a certain number, the user may input selection information for charging a specific number of digital currencies. Selection information selected by the user's electronic device 200 may be transmitted to the payment system 100 . For example, if the user has less than 10 cookies (one name of digital currency), and wants to charge 100 cookies, he or she can select 10 as the minimum quantity of digital currency and 10 as the purchase quantity of digital currency. there is. Such selection information may be transmitted to the payment system 100 according to the present invention.

On the other hand, the unit of quantity of chargeable digital currency may be preset. The controller 130 may provide information on a plurality of quantity units (20, 30, 50, etc.) to the user, and may select any one quantity unit from the user.

On the other hand, the control unit 130 determines the minimum quantity (or standard quantity, standard cookie) of digital currency (eg, cookie) corresponding to the condition for starting the payment process according to the quantity of digital currency held in the user account (430 ) can be recommended differently. The control unit 130 may recommend information on the minimum quantity of digital currency to the user in a drop-down environment, and the recommended quantity recommended for each user may vary depending on the quantity of digital currency held in the user account. .

The controller 130 may set the information on the minimum quantity of digital currency for which the payment process is initiated to be greater than the quantity of digital currency currently held in the user's account. In this case, the controller 130 may select a quantity unit greater than the quantity of digital currency currently held in the user account as a recommended quantity, from among a plurality of quantity units. And, if there are a plurality of quantity units larger than the quantity of digital currency currently held in the user account, the smallest quantity unit among the plurality may be selected as the recommended quantity.

For example, if a user has 45 digital currencies and exists in units of “pieces, 30 pieces, 50 pieces, and 100 pieces”, the controller 130 determines the minimum number of digital currencies recommended for the corresponding user account. You can select the quantity (quantity unit) from 50 and 100. In addition, 50, which is the smallest quantity unit, may be selected as a recommended quantity. In this case, information on the recommended quantity may be output to an area 923 of FIG. 9B.

Through this, when automatic payment is registered in the user account, the electronic payment process can be initiated immediately by ensuring that the quantity of digital currency held in the user account satisfies the payment condition.

Meanwhile, the minimum quantity unit recommended for the user account may be changed in various ways other than the method described above.

As another example, the controller 130 may, based on the user's selection of the second payment type, i) from the user's account the reference date (specific date, date on which the payment is made, information on payment date, etc.) and ii) information on the quantity of digital currency to be purchased through the payment process.

When a graphic object corresponding to the second payment type is selected from the user account and receives selection information, the control unit 130 on the reference date corresponding to the condition that the payment process is initiated on the user's electronic device 200 A page corresponding to a graphical user interface (GUI) capable of inputting information about and the quantity of digital currency (eg, cookies) to be purchased (or charged) on the reference date may be provided.

The user may input selection information for charging a specific number of digital currencies on a reference date through the page. Selection information selected by the user's electronic device 200 may be transmitted to the induction system 100 . For example, if the user wants to charge 100 cookies every 1st day of the month, the standard date (or specific date) can be selected as 1st and the purchase quantity of digital currency as 100. Information about this selection can be transmitted to the guidance system 100 according to the present invention.

Meanwhile, as described above, when selection information related to payment conditions is received from the user (or from the user account, or from the user's electronic device), the controller 130 may proceed with the electronic payment process (FIG. 9C). 930).

Furthermore, the controller 130 may register a payment condition corresponding to a specific payment type in the user account by using the selection information.

The controller 130 may register different payment conditions in the user account according to the selection information. Here, "registered" may mean matching with a user account and storing selection information.

On the other hand, the information registered in the user account includes i) information on the payment type, ii) detailed information on the payment conditions according to the payment type (e.g., the quantity of the minimum held digital currency at which the payment process is initiated, the payment process At least one of information on the base date when the start date, etc.) and iii) information on the quantity of digital currency purchased through the payment process (or quantity information) may be included. Meanwhile, information registered in the above user account may be expressed as information related to payment conditions, such as “information on payment conditions” or “information on payment conditions”.

The controller 130 may register a payment condition in the user account, so that an electronic payment process for the user account is initiated when a payment event satisfying the payment condition occurs in the user account. In the present invention, this is called "automatic payment registration (or automatic charging registration)".

Looking at an example in which the payment conditions for the first payment type are registered together with FIG. 9D , the controller 130 receives i) information about the payment type (eg, information related to the first payment type) received from the user account. , ii) payment conditions (information on the minimum quantity of digital currency for which the payment process is initiated (ex: 30)) (941) and iii) purchase quantity information (information on the quantity of digital currency purchased (ex: 100) (942 ) can be registered in the user account, and as shown, the registration information can be provided to the user's electronic device for user confirmation.

On the other hand, the control unit 130 may pay a re-registration bonus digital currency to the user account corresponding to the re-registrant.

The controller 130 may allocate rewards provided based on the registration of a specific payment method to user accounts differently, depending on whether there is a history of registering an automatic payment method in the past.

For example, if there is a history of registering a specific payment method (automatic payment method or second payment method) in the first user account in the past, digital currency corresponding to the re-registration celebration bonus may be additionally paid. And, if there is no history of registering a specific payment method in the second user account in the past, digital currency corresponding to the re-registration celebration bonus may not be paid.

As described above, the digital currency purchase induction method and system for purchasing digital currency according to the present invention proposes a digital currency purchase method in consideration of the user's propensity, so that the purchase of digital currency is made more effectively. can

Furthermore, the digital currency purchase induction method and system for purchasing digital currency according to the present invention provides a user environment that allows the user to more easily enter the step for setting an automatic payment method for digital currency, It is possible to increase the purchase rate for and at the same time provide user convenience.

Furthermore, the method and system for inducing purchase of digital currency for the purchase of digital currency according to the present invention continuously provides purchase information on digital currency to users who can continuously purchase digital currency in consideration of the user's propensity. As a result, you can attract new customers more effectively.

On the other hand, the method and system for inducing the purchase of digital currency for the purchase of digital currency according to the present invention initiates payment for the purchase of digital currency whenever a payment event related to the payment of digital currency occurs. Payment can be made continuously. Through this, the purchase of the digital currency used to view the content is continuously made, so that the consumption of the content can be made continuously.

Furthermore, according to the above payment method, the user has the convenience of not having to go through electronic payment for the purchase of digital currency every time when viewing the content, and can freely use the content at any time using the digital currency he or she possesses. .

Furthermore, in the present invention, by providing various payment types and payment conditions, the user can design a digital currency purchase inducement method suitable for his or her taste and situation.

Meanwhile, the present invention described above may be implemented as a program that is executed by one or more processes in a computer and can be stored in a computer-readable medium (or a recording medium).

Furthermore, the present invention described above can be implemented as computer readable codes or instructions in a medium on which a program is recorded. That is, the present invention may be provided in the form of a program.

On the other hand, the computer-readable medium includes all types of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include Hard Disk Drive (HDD), Solid State Disk (SSD), Silicon Disk Drive (SDD), ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. there is

Furthermore, the computer-readable medium may be a server or cloud storage that includes storage and can be accessed by electronic devices through communication. In this case, the computer may download the program according to the present invention from a server or cloud storage through wired or wireless communication.

Furthermore, in the present invention, the above-described computer is an electronic device equipped with a processor, that is, a CPU (Central Processing Unit), and there is no particular limitation on its type.

On the other hand, the above detailed description should not be construed as limiting in all respects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

Claims (18)

In the method of inducing purchase of digital currency of digital currency for content provided in a graphical user interface (GUI) having a plurality of pages,
collecting content usage information related to usage of the content for a user account;
Classifying the user's use propensity for the use of the content into any one group among a plurality of groups, based on the registration history of a specific payment method included in the content use information and the degree of use of the content; and
Based on an output request for a specific page among the plurality of pages matched to a group to which the user's usage propensity belongs, inducement information for inducing setting of the specific payment method related to the purchase of the digital currency is sent to the specific page. , A method for inducing purchase of digital currency, comprising the step of providing a specific output method. According to claim 1,
The page where the induction information is provided,
and at least one of a basic page of the graphic user interface and a setting page related to the user account. According to claim 2,
The method of inducing purchase of digital currency, characterized in that the induction information is output at different locations on the basic page and the setting page. delete According to claim 1,
Depending on the presence or absence of the above registration history,
A method for inducing purchase of digital currency, characterized in that a page where the induction information is provided is set differently in a plurality of user accounts. According to claim 5,
Providing the induction information
Responsive to logging in to the user account, detecting the registration history for the user account;
and selectively outputting the inducement information to the plurality of pages using the detected registration history. According to claim 1,
A method for inducing purchase of digital currency, characterized in that allocating rewards according to the specific payment method differently in a plurality of user accounts according to the presence or absence of the registration history. delete According to claim 1,
The step of providing the induction information,
According to the degree of use of the content, the induction information is provided using either a first method or a second method related to the output of the induction information. According to claim 1,
The content is provided through a page that scrolls up and down in conjunction with a scroll control command received from a user's electronic device,
The method of inducing purchase of digital currency, characterized in that the induction information is output when the page enters the end of the page by the scrolling. According to claim 10,
Provide the content with a free product type and a paid product type,
The method of inducing purchase of digital currency, characterized in that the induction information is output when entering the end of the page by the scroll in the paid product type. According to claim 1,
The method of inducing purchase of digital currency, characterized in that the degree of use of the content is determined based on the amount of digital currency exhausted to use the content during a specific period. In the digital currency purchase inducement method of digital currency for content provided in a graphical user interface (GUI) having a plurality of pages,
collecting content usage information related to usage of the content for a user account;
detecting a registration history of a specific payment method associated with the purchase of the digital currency for the user account;
Classifying the user's use propensity for the use of the content into any one group among a plurality of groups, based on the registration history of a specific payment method included in the content use information and the degree of use of the content; and
Based on an output request for a specific page matched to a group to which the user's use propensity belongs among the plurality of pages, providing induction information for inducing setting of the specific payment method to the specific page in a specific output method Method for inducing purchase of digital currency comprising steps. According to claim 13,
The method of inducing purchase of digital currency, characterized in that the page provided with the inducement information is specified according to the usage tendency. According to claim 1,
The content consists of at least one episode,
Each of the at least one episode,
A method for inducing purchase of digital currency, characterized in that it has any one of a paid product type that can be viewed through payment of the digital currency and a free product type that can be viewed without payment of the digital currency. According to claim 15,
The product type of a specific episode having the paid product type among the at least one episode is converted to a free product type based on the elapse of a predetermined time. As a payment system for performing digital currency payment for content provided in a graphical user interface (GUI) having a plurality of pages,
a communication unit for receiving user selection information related to the use of the content; and
In response to the selection information, a control unit providing the content using at least one of the plurality of pages;
The control unit,
Collecting user's content use information related to the use of the content;
Based on the registration history of a specific payment method and the degree of content use included in the content use information, the user's use propensity for the use of the content is classified into any one group among a plurality of groups;
Based on an output request for a specific page among the plurality of pages matched to a group to which the user's usage propensity belongs, inducement information for inducing setting of the specific payment method related to the purchase of the digital currency is sent to the specific page. , Digital currency purchase induction system, characterized in that provided in a specific output method. A program that is executed by one or more processes in an electronic device and can be stored in a computer-readable recording medium,
said program,
In the digital currency purchase inducement method of digital currency for content provided in a graphical user interface (GUI) having a plurality of pages,
collecting content usage information related to usage of the content for a user account;
Classifying the user's use propensity for the use of the content into any one group among a plurality of groups, based on the registration history of a specific payment method included in the content use information and the degree of use of the content; and
Based on an output request for a specific page among the plurality of pages matched to a group to which the user's usage propensity belongs, inducement information for inducing setting of the specific payment method related to the purchase of the digital currency is sent to the specific page. , A program that can be stored in a computer-readable recording medium, characterized in that provided in a specific output method.

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