KR20230057935A - Method and system for providing contents - Google Patents

Abstract

In order to solve the problems described above, a content providing method according to the present invention may include the steps of: providing content information about specific content to a user terminal; confirming the publication type of sub-content constituting the specific content; specifying at least one recommendation content related to the specific content based on the publication type of the sub-content constituting the specific content; and providing recommendation content information about the recommendation content to the user terminal. Therefore, it is possible to recommend customized content to a user.

Description

Method and system for providing content {METHOD AND SYSTEM FOR PROVIDING CONTENTS}

The present invention relates to a method and system for recommending content to a user. In particular, the present invention relates to a method and system for recommending customized content in consideration of a content publication type used by a user.

As technology develops, utilization of digital devices is increasing. In particular, user terminals (eg, smart phones, tablet PCs, etc.) have various functions such as web surfing using the Internet, listening to music, and watching videos, as well as communication functions such as phone calls and text messages.

Thanks to the popularization of user terminals, consumption of contents provided through user terminals such as PCs and mobile devices is rapidly increasing, unlike traditional content consumption media, and as an example, webtoons exist.

Here, webtoon is a cartoon serialized and distributed through an Internet communication network, and is a compound word of web and cartoon.

As the consumption of these webtoons steadily increases, various operators (or webtoon-related service providers) are developing various services in order to secure users (or consumers, subscribers) who can use their services steadily.

For example, in Korean Patent Laid-open Publication No. 10-2018-0119005 (webtoon providing method using a look back function), a user who owns a webtoon online allows other users to read it, and thus a user who has read part of the webtoon By allowing users to choose whether or not to purchase, we are proposing a way for users to purchase webtoons with the content they want.

However, although this method is effective in attracting new users, it has limitations in securing users who can use its services on a fixed basis.

As another example, in Republic of Korea Patent Publication No. 10-2016-0069281 (Webtoon multilingual support system and method), by determining the language used by the webtoon user and changing the webtoon booklet method and language according to the language used, the user provides a way to use web contents without language restrictions.

In this way, in order to induce consumption and interest of consumers for content, various studies have been conducted. Furthermore, there is still a need to attract more consumers by improving consumers' purchase intention for content and at the same time to maintain continuous consumption of content.

The present invention relates to a method and system for providing content capable of recommending customized content to a user.

More specifically, the present invention relates to a content providing method and system capable of recommending customized content in consideration of a publication type of content used by a user.

In particular, the present invention relates to a method and system for providing content that does not repeatedly recommend identical content of different publication types.

Furthermore, the present invention relates to a content providing method and system capable of recommending customized content in consideration of a user's preference.

Furthermore, the present invention relates to a content providing method and system capable of intuitively providing information on recommended content.

Furthermore, the present invention relates to a content providing method and system capable of inducing a user to continuously consume content.

In order to solve the problems described above, the content providing method according to the present invention includes providing content information on specific content to a user terminal, checking the issuance type of sub-content constituting the specific content, and the specific content. The method may include specifying at least one recommended content related to the specific content based on a publication type of sub content constituting the content, and providing recommended content information on the recommended content to the user terminal. .

Furthermore, the content providing server according to the present invention includes a storage unit for storing information on a plurality of contents composed of at least sub-contents, a communication unit for receiving a viewing request for specific content from a user terminal among the plurality of contents, and the specific content and a control unit controlling the communication unit so that content information for is provided to the user terminal, wherein the control unit controls the contents of sub-content constituting the specific content based on occurrence of a recommended content providing event in the user terminal. A publication type is identified, at least one recommended content related to the specific content is specified based on the publication type of sub-content constituting the specific content, and recommended content information on the recommended content is provided to the user terminal. The communication unit may be controlled so as to be possible.

Furthermore, the program according to the present invention may include providing content information on specific content to a user terminal, checking the issuance type of sub-content constituting the specific content, and issuing sub-content constituting the specific content. Based on the type, it may include instructions for performing a step of specifying at least one recommended content related to the specific content and a step of providing recommended content information on the recommended content to the user terminal.

As described above, the method and system for providing content according to the present invention can provide content information on specific content and check the publication type of the specific content. Through this, in the present invention, it is possible to collect information about the publication type of content preferred by the user according to the publication type of the specific content used by the user.

Furthermore, the method and system for providing content according to the present invention may specify at least one recommended content related to the specific content based on the publication type of the specific content. Through this, in the present invention, it is possible to select contents published in a publication type preferred by the user and recommend them to the user in a customized manner.

Furthermore, the method and system for providing content according to the present invention provides recommended content information on recommended content together with information on specific content to a user terminal, thereby effectively inducing content consumption by a user. Through this, in the present invention, it is possible to prevent the consumer from leaving by ensuring the consumer's continuous consumption of the content.

1 is a conceptual diagram for explaining a content providing system according to the present invention.
2a, 2b and 2c are conceptual diagrams for explaining service pages provided by a content providing system.
3 is a flowchart illustrating a content providing method according to the present invention.
4 is a conceptual diagram for explaining a publishing type of content according to the present invention.
5A, 5B, and 5C are conceptual diagrams for explaining a user environment in which recommendation information on recommended content is provided in the present invention.
6 is a conceptual diagram for explaining user history information according to the present invention.
7 and 8 are conceptual diagrams for explaining a method of excluding content owned by a user account from recommended content in the present invention.
9 is a conceptual diagram for explaining content mapping information according to the present invention.

Hereinafter, the embodiments disclosed in this specification will be described in detail with reference to the accompanying drawings, but the same reference numerals will be assigned to the same or similar components regardless of reference numerals, and overlapping descriptions thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used together in consideration of ease of writing the specification, and do not have meanings or roles that are distinct from each other by themselves. In addition, in describing the embodiments disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the embodiment disclosed in this specification, the detailed description thereof will be omitted. In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in this specification, the technical idea disclosed in this specification is not limited by the accompanying drawings, and all changes included in the spirit and technical scope of the present invention , it should be understood to include equivalents or substitutes.

Terms including ordinal numbers, such as first and second, may be used to describe various components, but the components are not limited by the terms. These terms are only used for the purpose of distinguishing one component from another.

It is understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may exist in the middle. It should be. On the other hand, when an element is referred to as “directly connected” or “directly connected” to another element, it should be understood that no other element exists in the middle.

Singular expressions include plural expressions unless the context clearly dictates otherwise.

In this application, terms such as "comprise" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

The present invention relates to a method for providing content and a system therefor, and in order to effectively induce consumption of content by a user (consumer), content published in a publication type preferred by the user may be recommended to the user.

In particular, in the present invention, the content published in a serial version is recommended to users who use the content published in a serial version (content issued sequentially at different times), and the user who uses the content issued in a book version For users, contents published in book form can be recommended, and contents corresponding to the publication type of contents used by the user (consumer) can be recommended to the user in a customized manner.

Through this, the present invention recommends customized content for each user in consideration of the user's preferred content publication type, thereby guaranteeing the user's continued consumption of the content, thereby preventing the user from leaving.

In this way, the content providing service of the present invention may provide a service for recommending user-customized recommended content as well as providing content.

Here, “contents providing service” may be understood as a term that comprehensively includes and refers to services provided by the content providing system 100 according to the present invention. A content providing service may be understood as providing a service for providing content to the user terminal 200 as well as providing information related to the content and various functions incidentally necessary for using the content.

Meanwhile, the content providing system 100 described in the present invention may be configured as a system providing at least one of various types of content.

The types of content to which the present invention can be applied may be very diverse. For example, at least one of contents such as webtoon, web novel, music, e-book, video, image, etc. may correspond to the contents provided by the present invention.

Hereinafter, for convenience of description, contents corresponding to webtoons will be described as an example. Here, webtoon is a compound word of web and cartoon, and means a cartoon or cartoon provided through an internet communication network.

Such content may consist of at least one sub content.

When there are a plurality of sub-contents, the plurality of sub-contents may constitute a series of contents.

Here, a series may mean a continuous project or content.

In the present invention, in order to avoid confusion of terms between content and sub-content, “sub-content” may be named “episode”. That is, in the present invention, “sub content” and “episode” can be used interchangeably.

Furthermore, in the present invention, "using (consuming or viewing) content" can be understood as using (consuming or browsing) episodes (or sub-contents).

Hereinafter, the content providing system 100 will be reviewed along with the accompanying drawings, and a content providing service provided by the content providing system 100 will be described in detail. 1 is a conceptual diagram for explaining a content providing system according to the present invention, and FIGS. 2a, 2b and 2c are conceptual diagrams for explaining service pages provided by the content providing system.

As shown in FIG. 1 , the content providing system 100 may include at least one of a communication unit 110 , a storage unit 120 and a control unit 130 .

Here, the communication unit 110 may serve to provide (or transmit) content or various information related to the content to the user terminal 200 through wired or wireless communication.

As shown in FIG. 1, the user terminal 200 is not limited in its type, and can be a mobile phone, a smart phone, a notebook computer, a laptop computer, or a slate PC. ), tablet PC, ultrabook, desktop computer, digital broadcast terminal, PDA (personal digital assistants), PMP (portable multimedia player), navigation, wearable device (for example For example, it may be a watch type terminal (smartwatch), glass type terminal (smart glass), HMD (head mounted display), and the like. In the present invention, a user terminal may be used interchangeably with a user terminal, an electronic device, and the like.

Furthermore, the communication unit 110 may receive a user input related to content use from the user terminal 200 . In the present invention, based on the user input received through the communication unit 110, various services related to content use may be provided to the user.

Next, the storage unit 120 may be configured to store various information related to content use. The storage unit 120 includes a content server (content DB (data base)) including information on a plurality of contents, and an artificial intelligence recommendation server (including information used to select user-customized recommended contents based on artificial intelligence). It may include at least one of an AI recommender system, an artificial intelligence recommendation DB (data base), 100b,).

Information related to the content providing service of the present invention can be stored in at least a part of the content server 100a and the artificial intelligence recommendation server 100b, and the present invention does not place any particular restrictions on this method. Accordingly, Hereinafter, the storage unit 120, the content server 100a, and the artificial intelligence recommendation server 100b may be expressed as the storage unit 120 without being separately distinguished.

In addition, in the following description, the content server and the content DB are not distinguished, and the content server is unifiedly named, and the artificial intelligence recommendation server and the artificial intelligence recommendation DB are not separately distinguished, and the artificial intelligence recommendation server may be unifiedly named. That is, the content server described in the present invention can also be understood as a content DB, and the artificial intelligence recommendation server can be understood as an artificial intelligence recommendation DB.

Furthermore, the content server 100a and the artificial intelligence recommendation server 100b that store a plurality of contents may exist as separate components from the storage unit 120 . In this case, the content providing system 100 according to the present invention controls any one of the content server 100a and the artificial intelligence recommendation server 100b to store data stored in the content server 100a and the artificial intelligence recommendation server 100b. Information may be provided to the user terminal 200 .

In the storage unit 120, “matching content” matched with at least one of a plurality of contents provided by the content providing service of the present invention may be matched and stored.

Here, “matching content” may be understood as content related to specific content, for example, at least one content that is intended to be introduced to a user account using specific content or recommended for use.

Matching content may be matched to specific content based on information input from a system manager (not shown) according to the present invention, or may be set based on a degree of relationship with specific content calculated by artificial intelligence.

The system administrator may guide a user account using a specific content or a user account that has set the specific content as a work of interest, or match the content to be recommended for use with the specific content.

For example, the system administrator may match the latest content published (or uploaded) recently (eg, within a month) among contents corresponding to the same genre as the specific content (eg, comic genre) to the specific content. there is. As another example, the system manager may match specific content with content created by the same author as the specific content.

Furthermore, the system manager may update the matching content list of the specific content stored in the storage 120 by deleting or adding content matched to the specific content.

Furthermore, matching content may be matched with specific content based on the degree of relevance between the specific content calculated based on artificial intelligence and other content.

For example, matching content may correspond to content that is highly likely to be additionally used by a user account that has viewed specific content. As another example, matching content may correspond to content that has a high degree of coincidence with the field of interest of a user who browses specific content.

In the present invention, the user history information linked to the user account may be analyzed to match content highly related to the specific content to the specific content.

Meanwhile, the storage unit 120 may store history information associated with a user account subscribed to a content providing service according to the present invention.

Here, “history information” may include various information of a user account related to a content providing service.

Specifically, the history information is the contents (or sub-contents or episodes) used (viewed or possessed) and history information (eg, the user terminal 200 to which the user account is logged in) , title of the content viewed, episode number of the episode viewed, date and time information, etc.), ii) feedback information of the user account for specific content (e.g., review information, comment information, rating information, content recommendation information) Response information (history of selecting the exit function icon of a pop-up window related to specific content), iii) Pass-related information (number of tickets held, type of ticket held, type of ticket used, date and time of ticket use, event details for which the ticket was issued, etc.)) may include at least one of them.

In the present invention, based on the history information matched to the user account, the user's preference, the user's content usage (or consumption) pattern, etc., it is possible to recommend a customized content of interest to the user. The user can easily select and use the content by referring to the recommended content.

In the present invention, a history server (not shown, or a history DB (data base)) may be included, and in the history server (not shown), various information related to the right to use assigned to the user account (or various information related to the use of the right to use) ) may be stored.

The history server 100a that stores a plurality of pieces of history information may exist as one component of the storage unit 120 or as a component separate from the storage unit 120 . If it exists separately from the storage unit 120, the content providing system 100 may recommend content for a user account by referring to the history server 100a.

Next, the controller 130 may perform a series of processes related to the content providing service, and the controller 130 may play a role of controlling the components described above.

The role of the control unit 130 may be configured to be performed by at least one of the above-described content server 100a and artificial intelligence recommendation server 100b.

For example, among the roles performed by the control unit 130, a series of processes for providing content is performed by the content server 100a, and a series of processes for selecting user-customized recommended content based on artificial intelligence is artificial intelligence recommendation. It may be configured to be done by the server 100b.

However, in the present invention, there is no particular limitation on the subject performing the role related to the content providing service. Therefore, in the following, the control unit 130, the content server 100a, and the artificial intelligence recommendation server 100b may be expressed as the control unit 130 without being separately distinguished.

That is, the function described below as being performed by the controller 130 may be performed by at least one of the content server 100a and the artificial intelligence recommendation server 100b.

Meanwhile, as shown in FIGS. 2A, 2B, and 2C, for the content providing service, the control unit 130, on the user terminal 200, includes a plurality of service pages (or “screens”) including content-related information. ”, and any one of 310, 320, and 330) can be controlled to be output.

These service pages 310, 320, and 330 can be controlled to be output on the user terminal 200 through an application. In this case, the application may perform at least part of the functions performed in the content providing system 100 as described above.

In the service pages 310, 320, and 330 provided in the present invention, various service pages may exist depending on the type of information included in each service page 310, 320, and 330 and the function performed, and various service pages may exist. Based on the calling of any one specific service page among (310, 320, 330), the controller 130 may provide the specific service page to the user terminal 200.

For example, a plurality of service pages, i) a page provided by default in the use of content providing services (can be named “basic service page”, “basic page”, “home screen”, etc., 310 in FIG. 2A); ii) A page containing an episode list for items corresponding to a plurality of episodes constituting specific content ("content entry page", "episode list page", 320 in FIG. 2B), iii) a specific episode of content (can be named “contents providing page”, 330 in FIG. 2c), vi) a page that provides information related to a user account (can be named “user page”, not shown), v) license issuance service function It may include a page (not shown) including, vi) a page (not shown) including a digital currency charging service function.

Furthermore, in the present invention, service pages more directly related to content provision, such as “contents entry page 320” and “contents providing page 330,” may be named “contents pages.” That is, a “contents page” may be understood as a page that provides various functions related to content provision, in addition to any one of the aforementioned “contents entry page 320” and “contents providing page 330”.

Meanwhile, the service pages listed above are just examples, and the service page according to the present invention may include various service pages that include necessary information or perform functions in relation to content providing services.

When receiving a request for a specific service page from the user terminal 200, the controller 130 may control the requested specific service page to be output on the user terminal 200.

For example, the controller 130 displays the service page (default service page, 310) shown in FIG. 2A to the user terminal when an application is executed or a user input for a specific icon (eg, “home button”) is applied. (200). The basic service page 310 may include information related to at least one of the contents 311, 312, and 313 provided by the content providing service (ex: thumbnail, work name, author name, number of views, recommended content, etc.) .

The user may request to view the specific content 311 by selecting an area corresponding to information related to the specific content 311 on the basic service page 310 .

That is, a viewing event (or a viewing request) for content may be generated based on an operation in which a specific content 311 is selected on the user terminal 200 .

The control unit 130 may receive a viewing event (or a viewing request) for specific content 311 from a user terminal through the communication unit 110 .

Meanwhile, when the content providing system according to the present invention is an application, the communication unit 110 may serve as an interface unit receiving a selection signal of the user terminal 200 . That is, when specific content 311 is selected by the user in the user terminal 200, the communication unit 110 may serve to receive a selection signal corresponding to the user's selection of the user terminal 200. .

Meanwhile, when receiving a selection request for specific content from the user terminal 200, the controller 130 includes an episode list 320a for a plurality of episodes constituting the specific content, as shown in FIG. 2B. It is possible to provide a content entry page 320 to the user terminal.

As shown in FIG. 2B , the episode list 320 may include a plurality of episode items 321 to 326 .

At this time, the plurality of episode items 321 to 326 are configured to correspond to a plurality of episodes constituting specific content, respectively.

As shown in FIG. 2A, when receiving a selection for the specific content 311, as shown in FIG. 2B, the controller 130 responds to a plurality of episodes included in the specific content based on the selection. A list 320a including a plurality of episode items may be provided on the user terminal 200 .

The user selects an area corresponding to the information related to the specific content 311 on the content entry page 320 and requests viewing of a specific episode (eg, "Episode 2" or "Episode 2" 322). can

The controller 130 determines that a viewing event for a specific episode of special content (eg, episode 2 of “Freaking Love”) is triggered based on a request for viewing a specific episode of specific content received from the user terminal 200. can be judged to have occurred.

As shown in FIG. 2C , the control unit 130 displays a content page including episode content information 330a and 330b corresponding to the content of a specific episode, based on the occurrence of a viewing event for a specific episode of specific content. 330) may be provided to the user terminal 200.

Episode content information (330a, 330b) described in the present invention is information corresponding to an episode, digitally produced and processed, such as text, code, voice, image, video, etc., and provided. can be understood as

For example, as shown in (a) of FIG. 2C, episode content information 330a of novel content may be understood as information composed of text, illustration images, and the like.

As another example, as shown in (b) of FIG. 2C, episode content information 330b of webtoon content may be understood as information composed of webtoon images and the like.

"Episode content information" in the present invention may be used interchangeably with "sub content content information".

On the other hand, the control unit 130, based on the viewing request for the specific episode 311 of the specific content received from the user terminal 200, the user logged in to the user terminal 200, the specific episode 311 with the viewing request ), it is possible to determine whether or not the right to read exists.

The user's viewing authority for a specific episode may be related to the product type of the specific episode.

An episode provided in the present invention may be composed of any one product type among “free product type” and “paid product type”.

"Episode having a free product type" may refer to an episode that a user can immediately use without paying a digital currency, coupon, or reading ticket (or ticket) in order to view (or use) the episode.

If the product type of the specific episode for which the viewing request is made corresponds to the free product type, the control unit 130 determines that the user account logged in to the user terminal 200 has the viewing authority for the specific episode, and Episodes (or episode information) may be provided through the user terminal 200 .

Conversely, "episode with paid product type" refers to an episode that can be used only when a user pays digital currency (electronic money), coupon, or voucher (or viewing ticket) to view (or use) the episode. can mean

If the product type of the specific episode for which there is a viewing request corresponds to the paid product type, the controller 130 determines whether digital currency, vouchers, etc. for viewing the specific episode exist in the user account logged in to the user terminal 200. And, if there is digital currency, usage rights, etc., it is determined that the user account has a viewing right, and the specific episode (or episode information) can be provided through the user terminal 200.

Here, "use right (or right to read)" can be understood as being used to view (rent or own) an episode having a paid product type provided by the content providing system 100 without digital currency payment. The usage ticket described in the present invention may be used in combination with a (free) collection ticket, a (free) rental ticket, a coupon, and the like.

The controller 130 may provide (allocate or issue) a right to use to a user account based on a specific event.

The event for providing the right to use may be set by the manager of the content providing system 100 or set in various ways by the control unit 130 based on user history information associated with the user account. For example, the control unit 130 may provide a user account with a right to use through a specific service page at a preset time (eg, 10:00 every night).

The control unit 130 may issue (issue, pay, or allocate) a use right to a user account by storing the use right (or information related to the use right) in the storage unit 120 in association with the user account.

On the other hand, "digital currency" is a form of money that is used digitally (stored in a computer or used on a network), and may also be named "cyber money." Such digital currency may refer to money in which monetary value is stored in an electronic form.

Digital currency may be stored in electronic form on the controller 130 or a server that works with it.

Such digital currency may be stored in association with a user account. That is, digital currency corresponding to the quantity purchased by the user may exist in conjunction with the user account.

Such digital currency is used for economic consumption activities, and may include social currency, Internet coupons, mobile coupons, game money, and the like as examples of digital currency.

On the other hand, based on the business operator in which the digital currency was issued, the places where it can be used may be different.

For example, digital currency issued by Company A can only be used on a service platform (eg, A shopping mall) provided by Company A. In addition, when there are a plurality of service platforms operated by company A, the digital currency issued by company A can be commonly used in a plurality of service platforms according to company A's policy.

In addition, such digital currency can be used in common even between service platforms of different operators, through partnerships between operators.

Furthermore, digital currency may be named in various terms, and the terms may be named by business operators. For example, digital currency may be named by any name such as bean, bean, acorn, or corn. In the description and drawings of the present invention, these digital currencies are named “cookies (or coins)”. Therefore, in the present invention, the term "cookie" is used interchangeably with the term digital currency, and the term "cookie" will be understood as digital currency.

On the other hand, digital currency can be purchased by electronic settlement (payment).

The “electronics settlement (payment)” described in the present invention uses a user terminal 200 connected to a program or function capable of trading for currency having monetary value, so that a user (or consumer) can It means paying for the purchase of goods or services.

Such electronic payment may be understood as including all payments made online, such as card payment, point payment, account transfer, and the like.

Meanwhile, in the present invention, “purchasing digital currency through electronic payment” may be expressed as “charging digital currency”. That is, the user can “purchase” or “charge” digital currency by electronic payment. Digital currency purchased or charged in this way may exist in conjunction with a user account.

Meanwhile, the control unit 130 controls the episode list 320a output on the user terminal 200 to include the product type information 321a to 326a of the episode, so that the user intuitively recognizes the product type of the episode. can make it possible

The controller 130 outputs product type information (or graphic objects, 321a to 326a) of the episode to each area of the episode items 321 to 326 constituting the episode list 320a, according to the product type of the episode. can do.

First, the controller 130 may include first information (321a, 322a, 323a, “#”) indicating that the corresponding episode is free in the items 321, 322, and 323 corresponding to the episode of the free product type. When there is a request to view an episode having a free product type, the controller 130 may not determine whether or not the user account has a right to use (use right or digital currency).

Next, the control unit 130 provides second information (324a, 325a, for example, different from the first information) in episode items (324, 325) corresponding to episodes of a paid product type and for which a paid episode reading ticket can be used. For example, “unlock” to unlock).

In this way, the controller 130 may include a graphic object informing that the paid episode reading right assigned to the specific user account is usable in one area of the item corresponding to the paid episode.

Furthermore, the controller 130 includes third information 326a different from the first and second information in the episode item 326 corresponding to an episode of a paid product type and for which a paid episode reading ticket cannot be used. can make it Here, the third information may include price information (or electronic money information, for example, 5 cookies or 5 coins) for which the corresponding paid episode can be purchased.

Furthermore, although not shown, the controller 130 may control episode state information to be output to an area where product type information 321a to 326a of the episode is output. Specifically, the control unit 130, based on the history information of the user account, information on whether there is a history of using the right to use a specific episode (eg, used), information indicating that a euro episode has already been purchased (viewed or used) It may include at least one of notification information (eg, “purchased”) and information on a usage period (or usage deadline) of a specific episode (eg, “1day(s) left”).

As described above, the controller 130 may display product type information or status information of a corresponding episode in each item corresponding to the episode. Accordingly, the user can intuitively predict what use conditions or use rights are required when trying to use a corresponding episode only with the information included in the episode list.

Meanwhile, the control unit 130 may control a series of processes of confirming the publishing type of content used by the user and recommending content corresponding to the publishing type of content used by the user in a customized manner.

If the publication type of the specific content used by the user is the first publication type (a type published as a book), the control unit 130 provides the recommended content (recommended book content) of the first publication type to the user terminal 200. recommended through, and if the publication type of the specific content is the second publication type (a type published as a serialized version), the recommended content of the second published type (content published as a serialized version) is transmitted through the user terminal 200. can be recommended to users.

Furthermore, the controller 130 may restrict recommendation of contents that have been used (viewed or possessed) by the user account, based on user history information linked to the user account.

As such, the control unit 130 may specify recommended content for inducing content consumption of a user account based on at least one of a content issuance type, user history information associated with a user account, and a preset matching content list. . Hereinafter, a method of specifying content that is expected to be preferred by a user as recommended content will be described, along with accompanying drawings, so as to improve the user's content consumption. In particular, a method of recommending customized content corresponding to a user's preferred content publication type will be described in detail.

3 is a flowchart illustrating a content providing method according to the present invention. 4 is a conceptual diagram for explaining a publishing type of content according to the present invention, and FIGS. 5a, 5b and 5c are conceptual diagrams for explaining a user environment in which recommendation information on recommended content is provided in the present invention. 6 is a conceptual diagram for explaining user history information according to the present invention, and FIGS. 7 and 8 are conceptual diagrams for explaining a method of excluding content owned by a user account from recommended content in the present invention. is a conceptual diagram for explaining content mapping information according to the present invention.

In the present invention, a process of providing content information on specific content to the user terminal 200 may proceed (S310, see FIG. 3).

“Information on specific content” is information related to at least one of a plurality of contents provided by the content providing system 100 according to the present invention, and may be included and provided in one area of a plurality of service pages. there is.

For example, “information on specific content” includes i) thumbnail (311, see FIG. 2a), ii) title of work (ex: “True Beauty, see FIG. 2a)”, iii) genre information (ex: “Drama”) ”, see FIG. 2a), iv) number of views (ex: “10.6M, see FIG. 2a)”, v) episode list including a plurality of episode items corresponding to a plurality of episodes included in specific content (320a, see FIG. 2b) ), and vi) content information (330a, 330b, see FIG. 2c) of a specific episode of specific content. However, the above-described information on specific content is only an example, and information related to specific content may be understood as information on specific content.

On the other hand, if at least one of the plurality of contents provided in the present invention is specified, the control unit 130 may provide information on the specific content to the user terminal 200 through at least one of a plurality of service pages. .

Here, “specific content” may be understood to refer to any content among a plurality of contents provided in the present invention, or to refer to at least one specific content among a plurality of contents.

When “specific content” refers to at least one specified content, the specific content is i) specified by a manager of the content providing system 100 (eg, set to promote manager-specific content), or ii ) Based on the history information associated with the user account by the control unit 130, specified according to user preference, or iii) Request to view content received from the user terminal 200 (user input for content selection or content information provision request) can be specified by

The control unit 130 may specify the content with the viewing request as specific content based on the content viewing request (user input for content selection or content information provision request) received from the user terminal 200 .

The control unit 130 transmits information (eg, an episode list, 320a) related to specific content (eg, “Freaking Love”) specified by the user to the user terminal 200 through the content entry page 320. can be provided (see Fig. 2b)

Furthermore, when there is a user input on the content entry page 320, the control unit 130 provides episode information (e.g., corresponding to a specific episode of specific content corresponding to the user input (eg, “episode 2 of Freaking Love”)). 330a and 330b) may be provided to the user terminal 200 .

Next, in the present invention, a process of checking the issuance type of sub-content constituting specific content may proceed (S320, see FIG. 3).

Here, “publishing sub-contents” means providing sub-contents for users to use (or view), uploading sub-contents, or disabling uploaded sub-contents (a state in which users cannot use them). It can be understood as switching from to an active state (a state available to the user). In the present invention, content “publishing” may be used interchangeably with “upload” or “activation”.

Furthermore, “sub content publishing type” is related to a method of providing a plurality of sub content constituting content for users to use (or view), and a method of “uploading” a plurality of sub content to a server or A method of activating a plurality of sub-contents may be understood as a method of switching a plurality of sub-contents from an inactive state to an active state so that a user can use (or view) a plurality of sub-contents.

Each of the contents provided in the present invention may be composed of at least one of sub-contents of a first type published in a first publication type and sub-contents of a second type issued in a second publication type different from the first publication type. .

The “sub content” provided in the present invention may be composed of any one type of “sub content of the first type” and “sub content of the second type” according to the publication type.

“First-type sub-content” may refer to sub-content in which a plurality of sub-content constituting specific content is published in a first publication type.

As shown in FIG. 4 , in the present invention, “sub-contents of the first type” issued in the first publication type may be used interchangeably with “book 410”.

The “first publication type” may refer to a publication type in which at least one sub-content constituting specific content is published (uploaded) in the form of a book (such as a book (e-book)).

For example, the first publication type (book, 410) may be composed of at least one sub content, and includes the sub content 411 of the first volume, the sub content 412 of the second volume, and the sub content 412 of the third volume. Like the sub content 413, it may also be configured in a series format.

Meanwhile, the sub-content in the form of a book, that is, the sub-content of the first type (book) may be composed of a plurality of sub-contents of the second type (serial edition). For example, a first-type sub-content (book) may be understood as a set of a plurality of second-type sub-content (serial books).

For example, in FIG. 4, the first volume 411 of the book is issued by collecting the first to third serial editions 421, 422, and 423, and the second volume of the book 412 is the fourth to third edition. It may be that the 6th serial edition was collected and published.

On the other hand, “sub content of the second type” may refer to sub content in which a plurality of sub content constituting specific content is issued in a second publishing type.

“Second publishing type” is a publishing type in which a plurality of sub-contents constituting specific content are sequentially published (uploaded or serialized) at different time points, and a plurality of sub-contents constituting specific content are published at a predetermined period (eg, For example, it can mean that it is issued every Wednesday at 22:00.

As shown in FIG. 4 , in the present invention, “sub-contents of the second type” issued sequentially (second publication type) at different times can be used together with “serial edition 420”.

For example, in the second publication type (serial edition, 420), the first sub-content 421 is issued at the first point in time (22:00 on the first Wednesday of the first week) among a plurality of sub-contents, and At the second time point (22:00 on Wednesday of the second week), the second sub content 422 is issued, and at the third time point later than the second time point (22:00 on Wednesday of the third week), the sub content 423 of the third time is issued. It can be an issued issue type.

Here, “number of times” is a unit for counting the order of sub-contents of the second type published in the second publication type, and may be given according to the order in which the sub-contents of the second type are published.

The control unit 130 may check the publication type of the specific content corresponding to the information on the specific content provided to the user terminal 200 .

For example, in FIG. 2A , when a thumbnail 311 related to a specific content is provided to the user terminal 200 through the basic service page 310, the controller 130 configures the specific content corresponding to the thumbnail 311 It is possible to check the issuance type of the first sub content to be played. As described above, the specific content corresponding to the thumbnail 311 is content specified by the system administrator or content that the user prefers (or is predicted to prefer) based on the user history associated with the user account. can

As another example, as shown in FIG. 2B , when an episode list 320a of a specific content is provided to the user terminal 200 through the content entry page 320, the controller 130 corresponds to the episode list 320a. It is possible to check the issuance type of the sub-content constituting the specific content. As described above, the specific content corresponding to the episode list 320a may be content for which a viewing request is made from the user terminal 200 .

As another example, as shown in FIG. 2C , when content information 330a and 330b of an episode is provided to the user terminal 200 through the content providing page 330, the controller 130 controls the content information of the episode ( It is possible to check the issuance type of the sub-content constituting the specific content corresponding to 330a and 330b). As described above, the specific content corresponding to the content information (330a, 330b) of the episode may be content constituted by an episode for which a viewing request is made from the user terminal 200.

That is, the control unit 130 may check the publication type of the sub-content constituting the specific content with respect to the specific content corresponding to information on the specific content provided to the user terminal 200 .

The publishing type of the sub-content constituting the specific content may be stored in the storage unit 120 in association with each specific content (or sub-content). The controller 130 may check the issuance type of sub-content stored in association with specific content (or sub-content) stored in the storage 120 .

Furthermore, the publishing type of the content may be determined according to the publishing type of sub-content constituting the content. For example, it can be explained that when sub-content constituting content is published in the first publication type, the content is also published in the first publication type.

As described above, the content providing system 100 according to the present invention may publish specific content in at least one of the first publication type and the first publication type.

Through this, users who want to consume content regularly can use sub-contents (books) of the first type issued in the first publication type, and users who want to consume content at one time can use the first type of sub-content (book) issued in the first publication type. One type of sub content (serial edition) can be used.

The control unit 1300 may check the content use type (or use type) preferred by the user through a process of checking the issuance type of the specific content.

If the user's preferred content use type is the type of content use at one time, the user will use the first type of sub-content (book) published in the first publication type, so the publication type of the specific content is the first publication type. can be confirmed with

On the other hand, if the user's preferred type of content use is the type that uses content regularly, the user will use the second type of sub-content (serial edition) published in the second publication type, so the publication type of specific content is It can be identified as the second issuance type.

In this way, the control unit 130 determines the user's content use type (or the user's preference) through a process of checking the information on the specific content provided to the user terminal 200 and the publishing type of the sub content constituting the specific content. content consumption type).

Meanwhile, the system according to the present invention may publish a book composed of a plurality of serialized sub-contents of the second type when the serialization of the sub-contents of the second type published in the second publication type is completed. In this case, the first type of sub content may be configured to include the second type of sub content.

Next, in the present invention, a process of specifying at least one recommended content related to the specific content may be performed based on the issuance type of the sub content constituting the specific content (S310, see FIG. 3).

Here, “recommended content” may refer to content to be introduced to a user or recommended to be used by a user among a plurality of content provided by the content providing system 100 according to the present invention.

“Recommended content” may also be composed of at least one of sub-contents of the first type (book) issued in the first publication type and sub-contents of the second type (serial edition) issued in the second publication type.

On the other hand, as described above, the control unit 130 in the present invention may perform a series of processes related to the content providing service, and the role of the control unit 130 is the content server 100a and the artificial intelligence recommendation server ( 100b) may be configured to be performed by at least one of. In particular, the function of specifying the recommended content may be performed by the artificial intelligence recommendation server 100b.

However, in the present invention, there is no particular limitation on the subject performing the role related to the content providing service. Accordingly, a detailed description of the function related to the content providing service performed by the content server 100a and the artificial intelligence recommendation server 100b will be described later, and hereinafter, the control unit 130, the content server 100a, and the artificial intelligence recommendation The server 100b is not separately distinguished and described as the control unit 130 .

As described above, each content provided by the content providing service may be composed of at least one sub content. In the present invention, “each content is composed of sub-contents” can be explained by expressing “each content includes sub-contents”.

The publication type of the sub content may be specified as at least one of a book publication type and a serial publication publication type. Further, the information on the issue type of the sub content may be mapped to the sub content and present in the storage unit as mapping information.

Such “mapping information” may be generated and stored in a server related to a content providing service (refer to reference numeral 100a in FIG. 1). When the mapping information is stored on a server, the storage unit 120 described in the present invention may be understood to mean the server.

Here, “mapping information” may be understood as data obtained by mapping information about the content of the present invention or the publication type of each sub-content constituting the content. In the mapping information, i) content, ii) sub-content constituting the corresponding content, and iii) information on the publication type of the sub-content may be configured as a set and stored as mapping information.

For example, as shown in (a) of FIG. 9 , when the sub content of the first content 911 is published as a book publication type (or first type publication type), the server provides the first content ( 911), sub content 912, and data processing for mapping information on the publication type of “book” to each other, thereby generating and storing mapping information.

For another example, as shown in (b) of FIG. 9 , when the sub content of the second content 921 is issued in a serial publication type (or a second type of publication type), the server sends the second content 921, data processing for mapping sub-contents 922 and information on the “serialized version” publication type to each other, and mapping sub-contents of the second type (serialized version, 922) issued in every second publication type to each other By performing, it is possible to generate and store mapping information.

For another example, if the sub-contents of the content are issued in both a serial publication type and a book publication type, the server may use “book” and “serial edition” as information on the content, sub-content, and publication type of the sub-content. It is possible to generate and store mapping information by performing data processing for mapping all of . That is, when the sub content is issued in both a serial publication type and a book publication type, the mapping information may include both information on the "serial" publication type and information on the "book" publication type.

Meanwhile, the controller 130 may specify (or extract) recommended content for specific content based on preset criteria.

The control unit 130 determines the specific content based on at least one of the genre of the specific content, the age information of users (or subscribers) who viewed the specific content, the gender information, the history information of the user account, and the matching content matched to the specific content. Recommended content for can be specified (or extracted).

Here, “matching content” may be understood as content related to specific content, for example, at least one content that is intended to be introduced to a user account using specific content or recommended for use.

Such “matching content” may be created and stored in a server related to a content providing service (refer to reference numeral 100b in FIG. 1). Such a server may also be named “artificial intelligence recommendation server”.

The control unit 130 configures the recommended content based on the mapping information when the recommended content extracted for the specific recommended content includes both the sub-content published in the book type and the sub-content issued in the serial type. The publishing type of content can be specified as any one of a serial publication type and a book publication type.

The control unit 130 may check the mapping information in order to specify the publication type of the sub content constituting the extracted recommended content as one of a book publication type and a serial publication type.

As described above, in the mapping information, content, sub-content constituting the content, and publication type of the sub-content may be mapped to each other and present. If the recommended content includes both sub-contents published in the book type and sub-contents issued in the serial type, the mapping information includes information on the “book” publication type and information on the “serial” publication type mapped to the recommended content. All information may be included.

The control unit 130 may specify the publication type of the sub content constituting the extracted recommended content as one of a serial publication publication type and a book publication type, using the mapping information.

That is, the control unit 130 may recommend to the user only one type of recommended content among the serial publication type and the book publication type, with respect to recommended content issued in both the serial publication type and the book publication type, respectively. . In this case, the same publication type as that of the specific content may be recommended as the recommended content.

For example, suppose that as recommended content specified (or extracted) for a specific content B, content A published as a book publication type and content A published as a serialized publication type are both specified (or extracted).

In this case, the control unit 130 uses the mapping information to set the other publication type of the content A to the recommended content, excluding any one of the serial book publication type and the book publication type of the content A specified as the recommended content. It can be specified by issue type. In addition, the control unit 130 may specify the content A issued in another publication type as the recommended content of the specific content B.

For example, the controller 130 excludes content A published as a book type from among the content A published as a book type and content A published as a serial book type, from the extracted recommended content, and publishes it as a serial book type. The selected content A can be specified as the recommended content of the specific content B. At this time, as in this example, the publication type of the specific content B is a serial publication type, and the same publication type may be selected as the recommended content, but the present invention is not necessarily limited thereto.

Meanwhile, in the present invention, “sub content” may be used interchangeably with “episode”. The "pluralities of sub-contents constituting the content" can be explained by expressing them as "plural episodes constituting the content".

In addition, the "mapping information" can be described by expressing that at least one of a serial type episode and a book type episode is mapped to the content and exists as mapping information of the content. For example, serial book type episodes may be mapped to content, book type episodes may be mapped, or both serial book type episodes and book type episodes may be mapped to content mapping information.

As a result of checking the mapping information of the recommended content extracted for the specific content, the control unit 130 determines that, when serial book-type episodes and book-type episodes are mapped to the recommended content, respectively, the mapping information of the specific content and recommended content is mapped. Based on this, any one of serial type episodes and book type episodes can be extracted as recommended content.

As such, in the present invention, when content specified as recommended content of specific content is published in both a serial and a book, only the content published in either the serial or a book can be recommended to the user as recommended content for the specific content. Through this, it is possible to prevent duplicative recommendation of the same content except for a different publication type.

Meanwhile, in order to recommend customized content according to the user's content consumption type, the controller 130 may specify recommended content based on the publication type of the content.

Meanwhile, the control unit 130 checks the publication type of specific content, and publishes at least one of the confirmed publication type and a plurality of contents provided by the content providing service (or can be named “service”) according to the present invention. types can be compared.

Furthermore, the control unit 130 may compare the issuance type of matching content matched with specific content and the issuance type of specific content.

As described above, matching content is matched with specific content based on information input from a system manager (not shown) or degree of relevance with specific content calculated by artificial intelligence according to the present invention, and stored in the storage unit 120. can exist

Such matching content may correspond to specific content that the system administrator intends to guide to a user account related to a user account using specific content or a user account that has set specific content as a work of interest.

Furthermore, matching content may correspond to content with a high probability of being viewed by a user account. For example, the matching content is content that has no history of viewing by the user account, or content corresponding to the same genre as the preferred genre of the user account.

In this way, the control unit 1300 may recommend more efficient and highly user-preferred content by comparing matching content matched to specific content with the publication type of the specific content.

On the other hand, as a result of the comparison, the control unit 130 selects content having the same publication type as that of a specific content (or content composed of sub-contents issued in the same publication type) among a plurality of contents provided by the service according to the present invention. , can be specified as candidate content.

When the publication type of the sub-content constituting the specific content is the first publication type, the control unit 130 selects the content in which the sub-content is published in the first publication type among a plurality of contents provided by the service according to the present invention as a candidate. content can be specified.

The control unit 130 may recommend content with sub-contents of the same publication type as the publication type of the sub-content constituting the specific content with priority over content with sub-contents of other publication types. Meanwhile, the control unit 130 may also specify, as candidate content, content having subcontents of the second publication type even when the publication type of the subcontent constituting the specific content is the first publication type.

On the other hand, if the publishing type of the sub-content constituting the specific content is the second publishing type, the controller 130 determines that the sub-content among the plurality of contents provided by the service according to the present invention is published as the second publishing type. can be specified as candidate content. The control unit 130 may recommend content with sub-contents of the same publication type as the publication type of the sub-content constituting the specific content with priority over content with sub-contents of other publication types. Meanwhile, the control unit 130 may also specify, as candidate content, content having subcontents of the first publication type even when the publication type of the subcontent constituting the specific content is the second publication type.

In other words, when the specific content is composed of the first type of sub content (book) published in the first publication type, the controller 130 may specify the content composed of the first type of sub content (book) as the candidate content. can

In contrast, when the specific content is composed of the second type of sub content (serial edition) published in the second publishing type, the controller 130 specifies the content composed of the second type of sub content (serial edition) as the candidate content. can do.

For example, when the sub content including the episode content information 330a and 330b shown in FIG. 2C is published in the first publication type, the controller 130 controls the content composed of the sub content published in the first publication type. can be specified as candidate content.

In this way, in the present invention, the publication type of specific content is confirmed, and content having any one of the first publication type (book) and the second publication type (serial publication) is recommended based on the confirmed publication type. can do.

On the other hand, in the present invention, in consideration of users (or readers) who prefer books, only books are recommended to users who have read books, but both serial books and books can be recommended to users who have read serial books.

To this end, the control unit 140 checks whether the publication type of the sub-content constituting the specific content is the first publication type (book) and the second publication type (book), and determines each other for specifying the candidate content according to the check result. Other data processing may be performed.

As a result of confirming the publication type of the sub-content constituting the specific content, the control unit 140 determines that, when the publication type is the first publication type (book), the content having the first publication type (book) is to be specified as the candidate content. can

That is, when the publication type of the specific content is the first publication type (book), the control unit 140 may specify only the content having the same first publication type (book) as the candidate content.

On the other hand, as a result of checking the publication type of the sub-content constituting the specific content, the control unit 140 determines that the publication type is the second publication type (serial edition), the first publication type (book) and the second publication type ( Serials), content having at least one type may be specified as candidate content.

That is, when the publication type of specific content is the second publication type (serial edition), the control unit 140 may specify all types of content as candidate content.

As such, in the present invention, only books are recommended to users (readers) who prefer books, but both books and serial books can be recommended to users (readers) who prefer serial books.

Furthermore, the controller 130 may specify at least one of the specified candidate contents as recommended contents to be recommended to the user.

In the present invention, if the publication type of the specific content is the first publication type, the recommended content of the first publication type is recommended to the user through the user terminal 200, and if the publication type of the specific content is the second publication type, the second publication type is recommended. The type of recommended content may be recommended to the user through the user terminal 200 .

As described above, the content providing system 100 according to the present invention may check the publishing type of content used by the user and recommend published content with a publishing type corresponding to the publishing type used by the user. Through this, the user can use the recommended content provided by the system 100 according to the present invention without the hassle of separately searching for content suitable for the user's content use type (whether a serial or a book is used). It can be used conveniently according to the type of content use of

Furthermore, the controller 130 may customarily select, as recommended content, content expected to be of interest to the user from among a plurality of candidate content, based on history information associated with a user account. A more detailed method will be described later.

Next, in the present invention, a process of providing recommended content information on recommended content to the user terminal 200 may proceed (S340, see FIG. 3).

The controller 130 may control recommended content information to be included in a preset area of the service page.

The preset area may be an area different from an area in which information on a specific content is output on a service page.

As shown in (a) of FIG. 5A, information 513a on specific content is included in the first area 511a on the service page, and information 514a on recommended content is different from the first area. It may be included in another second area 512a.

As described above, “recommended content information” may include various pieces of information related to recommended content. For example, in “recommended content information”, i) thumbnail of recommended content, ii) title of work of recommended content, iii) name of author of recommended content, iv) genre of recommended content (ex: novel or comic), v) The number of views of the recommended content, vii) publication type of the recommended content (or publication type of the sub-content constituting the recommended content), and viii) the number of a plurality of sub-contents constituting the recommended content may be included. In the present invention, "recommended content information" may be used interchangeably with "information on recommended content", "recommended information on recommended content" or "recommended information".

In the present invention, information on specific content and information on recommended content can be provided on different areas. Through this, the user can intuitively recognize whether the information provided to the user terminal 200 is information about specific content or information about recommended content.

Furthermore, on a specific service page, information on specific content and recommended content having the same issue type may be output.

As shown in (a) of FIG. 5A , the control unit 130 controls the information provided in the first area 511a on the content page (content entry page, 510a) to provide specific content (a book) published in the first publication type. ), the recommendation information 514a for recommended content (book) published in the first publication type is output to the second area 512a of the content page (content entry page, 510a). can do.

For example, when the sub-content of a specific content corresponding to the information on the specific content (ex: episode list, 513a) provided on the content page (content entry page, 510a) is a sub-content corresponding to a book, a preset area 512a ), a thumbnail image 514a of recommended content composed of sub content corresponding to a book may be provided.

On the other hand, as shown in (b) of FIG. 5A, the control unit 130 controls information provided in the first area 511b on a specific service page for specific content (serial edition) published in the second publication type. If information (ex: episode list, 513b), recommendation information 514b for recommended content (serial edition) issued in the second publishing type can be controlled to be displayed in the second area 512b of the specific service page.

For example, when the sub-content corresponding to the information (ex: episode list, 513b) on a specific content provided on the content page (content entry page, 510b) is sub-content corresponding to a serialized book, a preset area 512b In , a thumbnail image 514b of recommended content composed of sub-contents corresponding to a serialized version may be provided.

As such, in the present invention, information on recommended content published in the same publishing type as the specific content, together with information on specific content used by the user, can be provided to the user terminal 200 .

That is, in the present invention, content composed of books can be recommended to users using content composed of books, and content composed of serial books can be recommended to users using content composed of serial books. Through this, the user can intuitively recognize the publication type of the recommended content simply by viewing the recommended information provided on the user terminal 200 .

Meanwhile, recommendation information on recommended content may be arranged in different areas according to a plurality of service pages.

In the storage unit 120, for each of a plurality of service pages, an area where recommendation information on recommended content is output (provided) may be preset and exist as matching information.

When an output event of a specific service page occurs, the controller 130 may check an area where recommendation information on recommended content is output (provided) based on matching information matched to the specific service page.

Based on the confirmation result, the controller 130 may control recommendation information on recommended content to be provided in a preset area.

As shown in (b) of FIG. 5B, the area 523 where the recommendation information 522 for the recommended content is output is the end area (or end viewer) of the specific service page 520. It may be one area 524 in the middle.

Here, the “end area 523” refers to a specific service page (520) having a predetermined length, which is no longer scrolled according to user input for scrolling (521a, 521b) to the specific service page ( 520).

As shown in (a) of FIG. 5B , when an output event for a specific service page 520 occurs, the control unit 130 displays information about specific content on the display of the user terminal 200 (for example, A region 525 of a specific service page including content information of sub content) may be controlled to be output.

The specific service page 520 may be a page having a preset length, and one area 525 of the specific service page output on the display of the user terminal 200 may be an area corresponding to a length shorter than the preset length. can

Such a specific service page 520 is based on a user input received from the user terminal 200, and one region (525 in FIG. 5B (a)) of the specific service page already output on the display and another region ( In (b) of FIG. 5B, 523) may be scrolled on the display so that it is output.

The controller 130 may transmit recommended content information 522 to the user terminal 200 as the end area 523 of the specific service page 520 is output on the display based on scrolling.

In this way, in the present invention, recommendation information on recommended content can be provided when the user finishes using specific content. Through this, the user can naturally receive recommended content at the point of completion of using the specific content, and can continue to use the recommended content after completing the use of the specific content.

Meanwhile, when information on a plurality of specific contents is provided on a specific service page, the control unit 130 checks the publication type of the specific content related to at least one of the plurality of specific contents, and publishes the same as the confirmed publication type. It is possible to recommend content published in this type.

For example, as shown in (a) of FIG. 5C, when information 531a, 532a, and 533a on a plurality of specific contents is provided on a specific service page 530a, the controller 130 controls a plurality of specific contents. It is possible to check the issuance type of at least one (ex: 531a) of the contents corresponding to the contents 531a, 532a, and 533a. If the confirmed publication type corresponds to the first publication type, the control unit 130 recommends content composed of sub-contents (books) of the first type published in the first publication type in one region of the specific service page 530. Information (534a, 535a, 536a) can be controlled to be provided.

As another example, as shown in (b) of FIG. 5C, at least one publication type of contents corresponding to information 531b, 532b, and 533b on a plurality of specific contents provided on a specific service page 530b is If it corresponds to the second publishing type (a type of issuing a plurality of sub-contents at different times), the control unit 130 controls the second type of sub-content published in the second publishing type in one area of the specific service page 530b. It is possible to control so that recommendation information (534b, 535b, 536b) for contents composed of (serial editions) is provided.

There may be various methods for checking the publication type of specific content related to at least one of a plurality of specific contents.

For example, the controller 130 may check the issuance type of the most recently used content in the user account based on the user history associated with the user account.

As another example, the controller 130 may determine a relatively larger number of publication types among publication types for a plurality of specific contents as publication types for specifying recommended content.

In this way, in the present invention, it is possible to recommend customized content according to a content use pattern so that the user can continuously use the content according to the content use pattern (or consumption type) preferred by the user.

Users can receive recommendation information for content published in their preferred publication type simply by using a specific service page, intuitively recognizing the publication type of recommended content through the provided recommendation information, and You can continue to use content according to the content use pattern you want.

On the other hand, in the present invention, it is possible to recommend customized recommended content with higher accuracy in consideration of the user's preferred content publishing type and the user's content consumption history.

Hereinafter, a method of finally specifying recommended content in consideration of the user's content consumption history among candidate content determined based on the user's preferred content publication type will be described in more detail.

The fisherman 130 may check user history information associated with a user account in order to recommend customized recommended content to the user terminal 200 .

As described above, the user history information includes content (episode or sub-content) used (viewed or owned) and history information (or the user terminal 200 to which the user account is logged in). For example, the title of the content viewed, the episode number of the episode (or sub-content) viewed, date and time of viewing, etc.), ii) feedback information of the user account for specific content (e.g., review information, comment information) , Rating information, response information on content recommendation (history of selecting the exit function icon of a pop-up window related to specific content), iii) Pass-related information (number of passes held, type of pass held, type of pass used, date and time of use of pass, pass This paid event history, etc.)) may include at least one.

As shown in FIG. 6, the user history information 600 may be associated with each user account and stored in the storage unit (or history server 120), and the user history information 600 may be stored in the content ( or sub content) may include information 610 on the collection history.

Based on the history information 600 associated with the user account, the controller 130 may specify, as recommended content, content that satisfies a preset condition among specified candidate content.

The preset condition may be related to the presence or absence of sub-contents possessed in the user account.

Here, "possessor" means that the user account has the right to view (or use) a specific sub-content having a paid product type, and either the right to use or digital currency (in exchange for "price") It can be understood as purchasing or renting a specific sub-content by paying a name).

Here, "purchase" is to pay a price to permanently view sub-contents with a paid product type, and "rent" means to pay a price to view sub-contents with a paid product type for a certain period of time. It can be understood as

As described above, the sub-content (episode) provided in the present invention may be composed of any one product type among “free product type” and “paid product type”.

“Sub-content having a free product type” may mean sub-content that a user can use immediately without paying digital currency, coupons, or a reading ticket (or use ticket) in order to view (or use) the sub-content.

Conversely, “sub content having a paid product type” means that the user pays digital currency (electronic money), coupon or ticket (or reading ticket) to view (or use) the sub content, which can be used only when the user pays for it. It may mean sub-content.

Based on the collection history of the sub-contents in the user account, the control unit 130 can specify the remaining candidate contents as recommended contents, excluding the specific candidate contents including the sub-contents that have been possessed in the user account among the candidate contents. can

The sub-content with a history held in the user account is at least one (eg, the second sub-content) among the plurality of sub-contents constituting the specific content (eg, the sub-content of the first volume, the sub-content of the second volume). It can be understood as meaning one sub-content).

The controller 130 may not specify the specific candidate content as the recommended content when a history of possessing at least one sub-content among a plurality of sub-contents constituting the specific candidate content is confirmed by the specific user account.

On the other hand, the control unit 130 may specify a specific candidate content as the recommended content if the history of possessing any one of the plurality of sub-contents constituting the specific candidate content does not exist (or is not confirmed) by the specific user account. there is.

As shown in FIG. 7 , the controller 130 controls all of the plurality of sub-contents constituting the first candidate content 710 (eg, the sub-contents of the first volume and the sub-contents of the second volume). If the collection history does not exist by the user account, the first candidate content may be finally specified as the recommended content 730 .

On the other hand, the control unit 130 controls at least one (eg, sub-content of the first volume and the sub-content of the second volume) among a plurality of sub-contents constituting the second candidate content 720. If there is no collection history of the user account for the sub content of Volume 1), the second candidate content 720 may be excluded from the recommended content.

Meanwhile, the specific candidate content may include both the first type of sub content (book) and the second type of sub content (serial edition).

The controller 130 may exclude a specific candidate content from recommended content, even if the type of sub content constituting the specific candidate content is different from the type of sub content owned by the user account for the specific candidate content.

More specifically, the control unit 130 determines whether a specific user account has a history of possessing at least one of the first-type sub-content (book) and the second-type sub-content (serial edition) constituting the specific candidate content. If present, the specific candidate content may not be specified as the final content regardless of the publication type of the specific candidate content.

On the other hand, the control unit 130 determines whether a specific user account has a history of possessing any one of the first type of sub content (book) and the second type of sub content (serial edition) constituting the specific candidate content ( or not confirmed), specific candidate content may be specified as recommended content.

As shown in FIG. 8 , even if the second candidate content is composed of the first type of sub content (book 820), the controller 130 controls the second type of the second candidate content (book 820) by the user account. If the history of the serialized version 830 owned by the user account is confirmed, the first candidate content 810 excluding the second candidate content 820 may be specified as the recommended content 840 .

Furthermore, the control unit 130 excludes specific candidate contents including sub-contents that have been possessed in the user account within a predetermined period among the candidate contents based on the collection history of the sub-contents in the user account, and the remaining candidate contents. can be specified as recommended content.

That is, the control unit 130 does not exclude the specific candidate content and recommends content when the collection of the sub content is not made within a predetermined period, even if the sub content is a specific candidate content including the sub content that has been possessed in the user account. can be specified as

For example, in FIG. 7 , if the sub-content constituting the second candidate content 720 is possessed within 3 months, the controller 130 may not finally specify the second candidate content 720 as recommended content. can

In contrast, if the sub-content constituting the second candidate content 720 was possessed three months ago (eg, one year ago), the second candidate content 720 may be finally specified as recommended content. there is.

In this way, in the present invention, it is possible to control content that has a history recently owned by the user so that it is not recommended to the user. Through this, in the present invention, content that the user has recently used or plans to use through purchase or rental is not provided as recommended content, thereby providing the user with only truly necessary information. Through this, the user can receive personalized recommended content with high accuracy and not be exposed to unnecessary information, so he or she can not feel fatigue due to unnecessary information.

On the other hand, in the present invention, in order to efficiently process data and recommend highly accurate customized recommended content to users, a first server (“content server”, 100a, see FIG. 1) and a second server that perform different data processing Each may include a server (“artificial intelligence recommendation server”, 100b, see FIG. 1).

The first server 100a performs a series of processes for providing content to the user terminal 200, and the artificial intelligence recommendation server 100b performs a series of processes for selecting user-customized recommended content based on artificial intelligence. can

However, as described above, the content server 100a and the artificial intelligence recommendation server 100b may be configured to perform at least a part of the role of the control unit 130, and the present invention does not place any particular limitation on this method. can Accordingly, functions performed by the first server 100a and the second server 100b described below may be expressed as being performed by the controller 130 .

First, the first server 100a may play a role of generating and storing content mapping information.

Here, “content mapping information” may be understood as data obtained by mapping information on the publication type of each of a plurality of contents provided by the contents providing service of the present invention.

As shown in (a) of FIG. 9 , when the sub content of the first content 911 is published in the first publication type, the control unit 130 determines that the first content 911 is published in the first publication type. Data processing for mapping the first type of sub content (book, 912) may be performed.

The first server 100a configures information about the first content 911 mapped to each other and the sub-contents of the first type (book, 912) published in the first publication type as one set 910, It can be saved as mapping information.

On the other hand, as shown in (b) of FIG. 9, when the sub content of the second content 921 is issued in the second publishing type (a type in which a plurality of sub content is issued sequentially at different times), the controller ( 130 ) may perform data processing of mapping the second type of sub content (serial edition, 922 ) published in the second publication type to the second content 921 .

The first server 100a configures information on the second content 921 mapped to each other and the second type of sub content (serial edition, 922) issued in the second publication type as one set 920, , can be stored as mapping information.

Furthermore, as shown in (c) of FIG. 9, the third content 931 includes both the first type of sub content (book, 932) and the second type of sub content (serial edition, 933). In this case, the control unit 130 provides the first type of first sub-content (book, 932) published in the first publication type and the second type of second sub-content (book, 932) published in the second publication type to the second content 933. Data processing for mapping all of the contents 933 may be performed.

The first server 100a sets information on the mutually mapped first content 931, the first type of sub content (book, 932), and the second type of sub content (serial edition, 933) into one set ( 930) and stored as mapping information.

Next, the second server 100b may perform data processing related to specifying the recommended content.

The second server 100b may be in charge of a function related to the aforementioned recommended content specification based on content mapping information of the first server 100a and history information associated with a user account.

History information associated with a user account may be stored in the first server 100a or a separate history server. In this case, the second server 100b may refer to the first server 100a and the history server to perform a function related to specifying the recommended content.

The second server 100b may specify customized recommended content for each user account based on artificial intelligence. The second server 100b learns a method of specifying content that each user is interested in as recommended content based on history information associated with each of a plurality of user accounts subscribed to the content providing service according to the present invention, and , recommended content can be specified using the learned method.

Hereinafter, a method for specifying recommended content is at least one of a process in which the second server 100b learns to select recommended content using artificial intelligence and a process for specifying recommended content using the learned method. can be applied to

The second server 100b may receive (or receive) content mapping information necessary for specifying recommended content and history information associated with a user account from the first server 100a.

The second server 100b may check the publication type of the specific content corresponding to the information on the specific content.

Here, “specific content” refers to content provided to the user terminal 200 as information on specific content (eg, episode list, episode content, etc.) and provided to the user terminal 200 as information on the specific content. You can include all unlisted content.

In the case of the latter content (that is, content that is not provided to the user terminal 200 as information about the content), the second server 100b may provide the user terminal 200 with content information about the content before the content information is provided. Recommended content can be specified by checking the corresponding content publication type in advance (in advance).

That is, “specific content” used to select recommended content in the second server 100b is not limited to “specific content corresponding to specific content information provided to the user terminal 200” as described above.

When recommending content is specified by confirming a specific content issuance type in advance (in advance), the second server 100b may store the specific content and the specified recommended content as data by interconnecting them. The second server 100b, when information on the specific content is provided to the user terminal 200, may check recommended content associated with the specific content by referring to pre-stored data.

Meanwhile, the second server 100b may specify at least one candidate content related to the specific content based on the publishing type of the sub content constituting the specific content.

The second server 100b may check the publication type of the specific content through the content mapping information for the specific content received from the first server 100a.

Furthermore, the second server 100b may compare content mapping information for other content other than the specific content to specify content published in the same publishing type as the specific content as the candidate content.

Furthermore, the second server 100b confirms whether specific candidate content including sub-content that has been held in the user account exists, based on the content mapping information corresponding to each candidate content, and has been owned in the user account. Candidate content other than the specific candidate content including the existing sub content may be finally specified as the recommended content.

More specifically, the second server 100b may not specify the specific candidate content as the recommended content when a history of possessing at least one sub-content among a plurality of sub-contents constituting the specific candidate content is confirmed by the specific user account. can

On the other hand, the second server 100b specifies the specific candidate content as the recommended content if the history of possessing any one of the plurality of sub-contents constituting the specific candidate content does not exist (or is not confirmed) by the specific user account. can do.

Furthermore, the second server 100b, even if the type of sub content held in the user account is different from the type of sub content constituting the specific content, the other candidate content except for the specific candidate content among the candidate contents. At least some of them may be specified as the recommended content.

More specifically, the second server 100b stores at least one of a first type of sub-content (book) and a second type of sub-content (serial edition) constituting specific candidate content by a specific user account. If the history exists, the specific candidate content may not be specified as the final content regardless of the publication type of the specific candidate content.

On the other hand, the second server 100b has a history of possessing any one of the first-type sub-content (book) and the second-type sub-content (serial edition) constituting the specific candidate content by the specific user account. If not (or not confirmed), specific candidate content may be specified as recommended content.

Meanwhile, the second server 100b may exclude specific content that is expected to be of low interest or not preferred by the user account from among the specified recommended content (or candidate content) based on artificial intelligence.

The second server 100b uses artificial intelligence to provide information on a plurality of user histories associated with a plurality of user accounts subscribed to a content providing service, including recent areas of interest, keywords of interest, and preferred content of users subscribed to the service. The type (or consumption pattern) and preferred genre of content can be determined.

Hereinafter, the second server 100b uses artificial intelligence to name the determined various information as “user preference information”.

Such “user preference information” may be understood as information determined for each user account as well as various information analyzed for users subscribed to a content providing service (or users not subscribed).

The second server 100b predicts that a specific user will not use recommended content (or candidate content) specified for a specific user account based on the user preference information and the history information associated with the specific user account, or the specific user Specific recommended content (or specific candidate content) that is determined not to be of interest to the user may be excluded from the recommended content.

For example, the second server 100b may, among the first candidate content, the second candidate content, and the third candidate content specified for the user account, first candidate content and second candidate content related to a field of interest to the user account. is not excluded from the recommended content, and third candidate content related to a field in which the user account is not interested may be excluded from the recommended content.

Furthermore, the second server 100b may determine the priority of a plurality of recommended contents specified for a specific user account based on user preference information and history information associated with the specific user account.

The second server 100b includes at least one first candidate content according to the first priority, at least one second candidate content according to a second priority lower than the first priority, and priority over the second priority. Information on at least one third candidate content according to a third priority having a low priority may exist.

Based on the priority of the recommended content, the second server 100b does not exclude recommended content corresponding to a preset priority having a higher priority from the recommended content, and recommends content corresponding to a lower priority than the preset priority. can be excluded from recommended content.

For example, as the recommended content, the second server 100b specifies the first recommended content as the first recommended content and the second candidate content according to the second priority as the second recommended content, and The third candidate content according to the priority of 3 may be excluded from the recommended content.

Furthermore, the second server 100b may transmit finally specified recommended content and information related to the recommended content (eg, priority) to the first server 100a.

As such, in the present invention, a first server (“content server”, 100a) that processes data related to content mapping information and a second server (“artificial intelligence”) that processes data related to specific recommended content based on artificial intelligence Recommendation server”, 100b), it is possible to efficiently recommend content by dividing functions.

However, as described above, in the present invention, there is no particular limitation on the performing entity of the role related to the content providing service. Therefore, in the present invention, the function described with one of the control unit 130, the content server 100a, and the artificial intelligence recommendation server 100b as the subject is the control unit 130, the content server 100a, and the artificial intelligence recommendation server 100b. Naturally, it can be performed by the intelligent recommendation server 100b.

On the other hand, in the present invention, based on the priority of recommended content, recommendation information on recommended content corresponding to a relatively high priority is placed on the user terminal 200 prior to recommendation information on other recommended content. can

As shown in (b) of FIG. 5B, the controller 130, as recommended content, when first recommended content according to the first priority and second recommended content according to the second priority are specified, first recommends the content. The first recommendation information 522a for content may be prioritized over the second recommendation information 522b for second recommendation content and provided to the user terminal 200 .

Here, prioritized arrangement means that recommended content with a high priority based on a reference point (a point corresponding to box A in FIG. 5B(b)) in a preset area 524 where recommendation information is output It can be understood that the recommendation information 522a for recommended content is arranged (or exposed) in the order of recommendation information 522c for recommended content having a lower priority.

As shown in (b) of FIG. 5B, the controller 130 sets a reference point (a point corresponding to box A in (b) of FIG. 5B) on a preset area 524 where recommendation information is output. First recommendation information (first thumbnail image, 522a) of the first recommendation content according to the first priority, up to a point opposite to the reference point (a point corresponding to box B in FIG. 5B (b)) as a reference, and second Second recommendation information (second thumbnail image, 522b) of second recommendation content according to priority and third recommendation information (third thumbnail image, 522c) of third recommendation content according to third priority may be sequentially arranged. there is.

The “reference point” is based on at least one of a function provided by a specific service page for which recommendation information is provided, information included in the specific service page, configuration of the specific service page, and information input from the system manager 100, It may be set as a point where the user can intuitively recognize the priority of the recommended content.

Although not shown, the reference point may correspond to the top of a preset area where recommendation information is output, and the control unit 130 determines a high priority from the top of the preset area to the bottom of the preset area. Recommendation information on recommended content with a relatively low priority may be arranged sequentially, starting with recommendation information on recommended content.

Furthermore, the control unit 130 is configured to prioritize the recommendation information (ex: thumbnail images) of a preset number of recommended contents among a plurality of recommended contents specified in a preset area of a specific service page provided to the user terminal 200. can be set

The preset number is determined by the user based on at least one of functions provided by a specific service page for which recommendation information is provided, information included in the specific service page, configuration of the specific service page, and information input from the system manager 100. The recommended content may be set to an intuitively recognizable number.

For example, suppose that 10 pieces of recommended content (first to 10th recommended content) are specified and the preset number is set to three. The control unit 130 selects three recommended contents out of ten recommended contents, and displays information on each of the selected three recommended contents on the user terminal 200 rather than recommendation information on the remaining seven recommended contents that are not selected. You can control it to be output first.

Although not shown, upon receiving a user input (eg, scroll or swipe) for a preset area from the user terminal 200, the controller 130 performs a , information on previously output recommended content disappears, and information on new recommended content different from previously output recommended content can be controlled to be output.

In this case, the controller 130 may control information on new recommended content to be output according to the priority order.

For example, in a preset area, first recommendation information for a first recommended content corresponding to a first priority, second recommendation information for a second recommended content corresponding to a second priority, and third priority Assume that a user input for a preset area is received in a state in which the third recommendation information for the corresponding third recommendation content is output (or disposed). The control unit 130 makes the first to third recommendation information disappear in the preset area, the fourth recommendation information for the fourth recommendation content corresponding to the fourth priority, and the fifth recommendation corresponding to the fifth priority. It is possible to control output of fifth recommendation information on content and sixth recommendation information on sixth recommendation content corresponding to the sixth priority.

Furthermore, although not shown, the control unit 130 displays an icon object (for example, “Click here if you want to get a recommendation for a new work!”) to output recommendation information on new recommended content to the user terminal 200. It can be controlled to output to .

Based on the user input for the icon object from the user terminal 200, the control unit 130 may cause information on previously displayed recommended content to disappear in a preset area, and a new, different from the previously displayed recommended content to be displayed. Information on recommended content can be controlled to be output.

Furthermore, although not shown, the controller 130 may exclude specific recommended content from recommended content when the specific recommended content satisfies a preset condition. For example, when specific recommended content is output to the display unit of the user terminal 200 a preset number of times, the controller 130 excludes the specific recommended content from the recommended content so that the specific content is no longer recommended to the user. You can control it.

Meanwhile, when the number of recommended content specified as recommended content is less than a preset number, the controller 130 may limit exposure of recommended information so that the recommended information is not exposed in a preset area of a specific service page.

For example, when the recommended content specified as recommended content is only the first recommended content, the controller 130 may control not to expose recommendation information on the first recommended content in a preset area of a specific service page. .

Although not shown, the control unit 130 may control other information to be included in the preset area when exposure of recommended information for recommended content is restricted in a preset area. Other information may be various, such as guide information related to the payment of the right to use, information on contents with high number of views, and the like.

As described above, the method and system for providing content according to the present invention can provide content information on specific content and check the publication type of the specific content. Through this, in the present invention, it is possible to collect information about the publication type of content preferred by the user according to the publication type of the specific content used by the user.

Furthermore, the method and system for providing content according to the present invention may specify at least one recommended content related to the specific content based on the publication type of the specific content. Through this, in the present invention, it is possible to select contents published in a publication type preferred by the user and recommend them to the user in a customized manner.

Furthermore, the method and system for providing content according to the present invention provides recommended content information on recommended content together with information on specific content to a user terminal, thereby effectively inducing content consumption by a user. Through this, in the present invention, it is possible to prevent the consumer from leaving by ensuring the consumer's continuous consumption of the content.

Furthermore, the method and system for providing content according to the present invention provides recommended information related to recommended content to one region of a specific service page based on the occurrence of an output event for a specific service page, so that the user can search, etc. It is possible to receive information about the content being watched in a lump without any separate action, and to access the content of interest more easily. Through this, a business providing content can prevent consumers from leaving by effectively inducing content consumption by consumers and ensuring continuous consumption of content by consumers.

Furthermore, the present invention described above can be implemented as computer readable codes or instructions in a medium on which a program is recorded. That is, the present invention may be provided in the form of a program.

On the other hand, the computer-readable medium includes all types of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include Hard Disk Drive (HDD), Solid State Disk (SSD), Silicon Disk Drive (SDD), ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. there is

Furthermore, the computer-readable medium may be a server or cloud storage that includes storage and can be accessed by a user terminal through communication. In this case, the computer may download the program according to the present invention from a server or cloud storage through wired or wireless communication.

Furthermore, in the present invention, the above-described computer is a processor, that is, a user terminal equipped with a CPU (Central Processing Unit), and there is no particular limitation on its type.

On the other hand, the above detailed description should not be construed as limiting in all respects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

Claims (20)

providing content information about specific content to a user terminal;
checking the issuance type of the sub-content constituting the specific content;
specifying at least one recommended content related to the specific content, based on an issuance type of sub content constituting the specific content; and
and providing recommended content information on the recommended content to the user terminal. According to claim 1,
Each of the specific content and the recommended content,
At least one of sub-contents of a first type issued in a first publication type and sub-contents of a second type issued in a second publication type different from the first publication type;
Wherein the first publication type corresponds to a book publication type, and the second publication type corresponds to a serialized publication type. According to claim 2,
If the publication type of the specific content corresponds to the book publication type, the content specified as the recommended content is composed of sub-contents of the book publication type,
If the publication type of the specific content corresponds to the serial publication type, the content specified as the recommended content is composed of the book publication type or the sub-content of the serial publication type. According to claim 2,
In the step of specifying the recommended content,
confirming the publication type of the specific content, and specifying at least one candidate content composed of sub-contents issued in the same publication type as the publication type of the sub-content constituting the specific content;
A content providing method characterized by specifying at least one of the candidate content as the recommended content. According to claim 4,
In the step of specifying the recommended content,
and specifying, as the recommended content, at least one content that satisfies a preset condition among the candidate content, based on user history information associated with a user account logged into the user terminal. According to claim 5,
The user history information includes information about sub-contents that have been owned by the user account;
The preset condition is,
It is related to the existence of sub-contents that have been owned by the user account,
In the step of specifying the recommended content,
and specifying at least one of the remaining candidate contents as the recommended contents, except for at least one specific candidate contents including at least one specific candidate contents including sub contents that have been held in the user account among the candidate contents. According to claim 6,
In the step of specifying the recommended content,
the specific candidate content includes both the first type of sub content and the second type of sub content;
If the user account has ever possessed sub-contents of any one of the first type and the second type of sub-content with respect to the specific candidate content,
Content characterized in that the specific candidate content is excluded from the recommended content, even if the type of the sub-content constituting the specific candidate content is different from the type of the sub-content that has been owned by the user account for the specific candidate content. How to provide. According to claim 6,
The first server stores content mapping information between a plurality of different pieces of content and sub-contents constituting each of the pieces of content;
In the step of specifying the recommended content,
A second server compares content mapping information stored in the first server with information about sub-contents that have been owned by the user account stored in the user history information,
and specifying at least some of the candidate contents as the recommended contents. According to claim 8,
When first content among the plurality of contents includes both the first type of sub content and the second type of sub content,
To the first content, a first type of first sub content issued in the first publication type and a second type of second sub content issued in the second publication type are mapped;
In the content mapping information stored in the first server,
and the information on the first content, the first type of sub content, and the second type of sub content are configured as one set. According to claim 9,
In the step of specifying the recommended content, the second server,
Based on the content mapping information corresponding to the candidate content, if there is a specific candidate content including sub content that has been possessed in the user account,
Even if the type of sub content that has been possessed in the user account is different from the type of sub content constituting the specific content,
and specifying, as the recommended content, at least some of the remaining candidate contents, except for the specific candidate contents, among the candidate contents. According to claim 1,
Information on at least one candidate content according to a first priority and at least one candidate content according to a second priority having a lower priority than the first priority exists in the server,
In the step of specifying the recommended content,
At least one of candidate content according to the first priority and candidate content according to the second priority is specified as the recommended content;
As the recommended content, when the first content according to the first priority and the second content according to the second priority are specified,
As the recommended content information, a thumbnail image according to the first content and a thumbnail image according to the second content are provided to the user terminal;
In the preset area, the thumbnail image according to the first content is disposed prior to the thumbnail image according to the second content. According to claim 11,
In the step of providing the recommended content information,
Providing the recommended content information to a preset area of a specific page provided to the user terminal;
In the preset area, thumbnail images of a preset number of recommended contents among the recommended contents are set to be preferentially disposed;
The method of providing content, characterized in that the thumbnail image according to the first content is exposed in the predetermined area prior to the thumbnail image according to the second content. According to claim 12,
and when the number of recommended content specified as the recommended content is less than the preset number, exposure of the preset region on the specific page is limited. According to claim 12,
At least one region of a content page including content information about the specific content is output on the display of the user terminal;
The content page is scrolled on the display so that a region different from the one region of the content page is displayed on the display based on a user input received from the user terminal,
In the step of providing the recommended content information,
and transmitting the recommended content information for the recommended content related to the specific content as the predetermined area of the content page is output on the display based on the scrolling. According to claim 14,
The preset area of the content page,
The content providing method of claim 1 , wherein the content page is an end area of the content page where the content page is no longer scrolled according to the user input for scrolling. According to claim 15,
When the sub content corresponding to the content information provided on the content page is a sub content corresponding to a book, a thumbnail image of recommended content composed of the sub content corresponding to the book is provided in the preset area,
When the sub-content corresponding to the content information provided on the content page is sub-content corresponding to a serialized version, a thumbnail image of recommended content composed of sub-contents corresponding to the serialized version is provided in the preset area. How to provide content that you do. According to claim 1,
Each of the specific content and the recommended content includes sub content,
The publishing type of the sub-content is at least one of a book publication type and a serialized publication type, and the sub-content is mapped and stored. According to claim 17,
The method of providing content, characterized in that the recommended content is specified as one of the book publication type and serial publication type by using the publication type of the sub-content mapped with the sub-content. a storage unit that stores information about a plurality of contents composed of at least sub contents;
a communication unit which receives a request to read specific content from a user terminal among the plurality of contents;
And a control unit for controlling the communication unit so that content information on the specific content is provided to the user terminal,
The control unit,
In the user terminal, based on the occurrence of a recommended content providing event, confirming the issuance type of the sub content constituting the specific content;
Specifying at least one recommended content related to the specific content based on the publication type of the sub content constituting the specific content;
The content providing server characterized in that for controlling the communication unit to provide recommended content information on the recommended content to the user terminal. Mapping and storing a plurality of contents and an issue type of an episode constituting the plurality of contents, respectively;
providing content information about specific content to a user terminal;
Extracting recommended content related to the specific content based on a predetermined criterion; and
Providing recommendation information on the extracted recommended content to the user terminal;
In the extraction step,
As a result of checking the mapping information of the recommended content, if a serial type episode and a book type episode are respectively mapped to the recommended content,
and extracting, as the recommended content, one of the series-type episode and the book-type episode based on the mapping information between the specific content and the recommended content.

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