KR20230057934A - Method and system for providing contents - Google Patents

Abstract

To solve a problem, a content provision method according to the present invention comprises the steps of: checking the content viewing history of a user account registered with a content provision service; specifying viewing content satisfying a preset first standard of the viewing content included in the content viewing history as standard content; specifying a plurality of recommended content related to the standard content and satisfying a preset second standard; and providing a specific service page including information on the plurality of recommended content to a user terminal in which the user account is logged in, wherein the specific service page includes a specific area including the information on the plurality of recommended content and the specific area has content items corresponding to the plurality of recommended content exposed. According to the present invention, customized content can be recommended to a user.

Description

Method and system for providing content {METHOD AND SYSTEM FOR PROVIDING CONTENTS}

The present invention relates to a method and system for recommending content to a user. In particular, the present invention relates to a content providing method and system for providing a user's predicted preference for content so that the user can easily select the content.

As technology develops, utilization of digital devices is increasing. In particular, user terminals (eg, smart phones, tablet PCs, etc.) have various functions such as web surfing using the Internet, listening to music, and watching videos, as well as communication functions such as phone calls and text messages.

Thanks to the popularization of user terminals, consumption of contents provided through user terminals such as PCs and mobile devices is rapidly increasing, unlike traditional content consumption media, and as an example, webtoons exist.

Here, webtoon is a cartoon serialized and distributed through an Internet communication network, and is a compound word of web and cartoon.

As the consumption of these webtoons steadily increases, various operators (or webtoon-related service providers) are developing various services in order to secure users (or consumers, subscribers) who can use their services steadily.

For example, in Korean Patent Laid-open Publication No. 10-2018-0119005 (webtoon providing method using a look back function), a user who owns a webtoon online allows other users to read it, and thus a user who has read part of the webtoon By allowing users to choose whether or not to purchase, we are proposing a way for users to purchase webtoons with the content they want.

However, although this method is effective in attracting new users, it has limitations in securing users who can use its services on a fixed basis.

As another example, in Republic of Korea Patent Publication No. 10-2016-0069281 (Webtoon multilingual support system and method), by determining the language used by the webtoon user and changing the webtoon booklet method and language according to the language used, the user provides a way to use web contents without language restrictions.

In this way, in order to induce consumption and interest of consumers for content, various studies have been conducted. Furthermore, there is still a need to attract more consumers by improving consumers' purchase intention for content and at the same time to maintain continuous consumption of content.

The present invention relates to a method and system for providing content capable of recommending customized content to a user.

More specifically, the present invention relates to a content providing method and system for recommending content related to content viewed by a user in consideration of a user's content viewing history.

Furthermore, the present invention relates to a content providing method and system capable of recommending customized content in consideration of a user's expected preference for content.

In particular, the present invention relates to a content providing method and system capable of enabling a user to easily select and consume content by providing user's expected preference information for content.

Furthermore, the present invention relates to a content providing method and system capable of inducing a user to continuously consume content.

In order to solve the problems described above, the content providing method according to the present invention includes the step of checking the content reading history of the user account registered for the content providing service, a first criterion set in advance among the contents included in the content reading history. specifying as reference content content to be viewed that satisfies the reference content, specifying a plurality of recommended contents related to the reference content and satisfying a predetermined second criterion, and in a user terminal to which the user account is logged in, the plurality of recommendations and providing a specific service page including information on recommended content, wherein the specific service page includes a specific area including information on the plurality of recommended contents, and in the specific area, the plurality of It may be characterized in that content items corresponding to the recommended content are exposed.

Furthermore, the content providing system according to the present invention includes a storage unit and a control unit, wherein the control unit checks a content viewing history of a user account registered for a content providing service, and selects among the contents included in the content viewing history. specifying viewing content that satisfies a set first criterion as standard content, and specifying a plurality of recommended contents related to the standard content and satisfying a preset second criterion; and providing a specific service page including information on the plurality of recommended contents to a user terminal to which the user account is logged in, wherein the specific service page includes a specific area including information on the plurality of recommended contents, , Content items corresponding to the plurality of recommended contents may be exposed in the specific area.

Furthermore, the program according to the present invention includes the step of checking the content browsing history of the user account registered for the content providing service, selecting the browsing content that satisfies a predetermined first criterion among the browsing content included in the content browsing history as the reference content. specifying as, specifying a plurality of recommended contents related to the standard content and satisfying a preset second standard; and instructions for performing a step of providing a specific service page including information on the plurality of recommended contents to a user terminal to which the user account is logged in, wherein the specific service page includes information on the plurality of recommended contents. It includes a specific region that includes, and content items corresponding to the plurality of recommended contents may be exposed in the specific region.

As described above, the method and system for providing content according to the present invention can recommend customized content considering the content viewed by the user by checking the content viewing history of the user account registered for the content providing service.

In particular, the content providing method and system according to the present invention specifies the content viewed by the user account among the content included in the content browsing history as the reference content, and based on the user's expected preference among content related to the reference content Recommended content can be specified. Through this, in the present invention, the content expected to be preferred by the user can be selected in a user-customized manner and the content can be recommended to the user.

Furthermore, the method and system for providing content according to the present invention provides a specific service page including information on recommended content, thereby effectively inducing content consumption by a user. In particular, in the present invention, by providing the user's expected preference information for the recommended content, the user can easily select the preferred type of content.

Furthermore, in the present invention, it is possible to prevent the consumer from leaving by inducing the use of the content and continuously consuming the content.

1 is a conceptual diagram for explaining a content providing system according to the present invention.
2a, 2b and 2c are conceptual diagrams for explaining service pages provided by a content providing system.
3 is a flowchart illustrating a content providing method according to the present invention.
4 is a conceptual diagram for explaining a content browsing history according to the present invention.
5 is a conceptual diagram for explaining matching content according to the present invention.
6 is a conceptual diagram for explaining recommended content according to the present invention.
7, 8, 9a, 9b and 10 are conceptual diagrams for explaining a user environment for providing recommendation information on recommended content in the present invention.
11, 12, 13, 14, 15, and 16 are conceptual diagrams for explaining a method of limiting provision of recommendation information for recommended content in the present invention.
17 and 18 are conceptual diagrams for explaining a method of specifying reference content in the present invention.

Hereinafter, the embodiments disclosed in this specification will be described in detail with reference to the accompanying drawings, but the same reference numerals will be assigned to the same or similar components regardless of reference numerals, and overlapping descriptions thereof will be omitted. The suffixes "module" and "unit" for components used in the following description are given or used together in consideration of ease of writing the specification, and do not have meanings or roles that are distinct from each other by themselves. In addition, in describing the embodiments disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the embodiment disclosed in this specification, the detailed description thereof will be omitted. In addition, the accompanying drawings are only for easy understanding of the embodiments disclosed in this specification, the technical idea disclosed in this specification is not limited by the accompanying drawings, and all changes included in the spirit and technical scope of the present invention , it should be understood to include equivalents or substitutes.

Terms including ordinal numbers, such as first and second, may be used to describe various components, but the components are not limited by the terms. These terms are only used for the purpose of distinguishing one component from another.

It is understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may exist in the middle. It should be. On the other hand, when an element is referred to as “directly connected” or “directly connected” to another element, it should be understood that no other element exists in the middle.

Singular expressions include plural expressions unless the context clearly dictates otherwise.

In this application, terms such as "comprise" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

The present invention relates to a method for providing content and a system therefor, in order to effectively induce consumption of content by a user (consumer), content that is likely to be of interest to the user is recommended to the user based on content recently viewed by the user. can do.

More specifically, in the present invention, firstly, based on the content viewed in the user account, standard content that is the criterion for specifying the recommended content is specified, and secondarily, content related to the specified standard content is recommended. By specifically recommending content, it is possible to induce users (consumers) to be interested in more diverse content.

In particular, in the present invention, based on the user's (consumer's) expected preference for content, recommended content is recommended to the user, so that the user can easily select the recommended content.

Through this, in the present invention, user's (consumer's) interest in the content is drawn, and the user's continuous consumption of the content is ensured, thereby preventing the user's departure.

In this way, the content providing service of the present invention may provide a service for recommending user-customized recommended content as well as providing content.

Here, “contents providing service” may be understood as a term that comprehensively includes and refers to services provided by the content providing system 100 according to the present invention. A content providing service may be understood as providing a service for providing content to the user terminal 200 as well as providing information related to the content and various functions incidentally necessary for using the content.

Meanwhile, the content providing system 100 described in the present invention may be configured as a system providing at least one of various types of content.

The types of content to which the present invention can be applied may be very diverse. For example, at least one of contents such as webtoon, web novel, music, e-book, video, image, etc. may correspond to the contents provided by the present invention.

Hereinafter, for convenience of description, contents corresponding to webtoons will be described as an example. Here, webtoon is a compound word of web and cartoon, and means a cartoon or cartoon provided through an internet communication network.

Such content may consist of at least one sub content.

When there are a plurality of sub-contents, the plurality of sub-contents may constitute a series of contents.

Here, a series may mean a continuous project or content.

In the present invention, in order to avoid confusion of terms between content and sub-content, “sub-content” may be named “episode”. That is, in the present invention, “sub content” and “episode” can be used interchangeably.

Furthermore, in the present invention, "using (consuming or viewing) content" can be understood as using (consuming or browsing) episodes (or sub-contents).

Hereinafter, the content providing system 100 will be reviewed along with the accompanying drawings, and a content providing service provided by the content providing system 100 will be described in detail. 1 is a conceptual diagram for explaining a content providing system according to the present invention, and FIGS. 2a, 2b and 2c are conceptual diagrams for explaining service pages provided by the content providing system.

As shown in FIG. 1 , the content providing system 100 may include at least one of a communication unit 110 , a storage unit 120 and a control unit 130 .

Here, the communication unit 110 may serve to provide (or transmit) content or various information related to the content to the user terminal 200 through wired or wireless communication.

As shown in FIG. 1, the user terminal 200 is not limited in its type, and can be a mobile phone, a smart phone, a notebook computer, a laptop computer, or a slate PC. ), tablet PC, ultrabook, desktop computer, digital broadcast terminal, PDA (personal digital assistants), PMP (portable multimedia player), navigation, wearable device (for example For example, it may be a watch type terminal (smartwatch), glass type terminal (smart glass), HMD (head mounted display), and the like. In the present invention, a user terminal may be used interchangeably with a user terminal, an electronic device, and the like.

Furthermore, the communication unit 110 may receive a user input related to content use from the user terminal 200 . In the present invention, based on the user input received through the communication unit 110, various services related to content use may be provided to the user.

Next, the storage unit 120 may be configured to store various information related to content use. The storage unit 120 includes a content server (content DB (data base)) including information on a plurality of contents, and an artificial intelligence recommendation server (including information used to select user-customized recommended contents based on artificial intelligence). It may include at least one of an AI recommender system, an artificial intelligence recommendation DB (data base), 100b,).

Information related to the content providing service of the present invention can be stored in at least a part of the content server 100a and the artificial intelligence recommendation server 100b, and the present invention does not place any particular restrictions on this method. Accordingly, Hereinafter, the storage unit 120, the content server 100a, and the artificial intelligence recommendation server 100b may be expressed as the storage unit 120 without being separately distinguished.

In addition, in the following description, the content server and the content DB are not distinguished, and the content server is unifiedly named, and the artificial intelligence recommendation server and the artificial intelligence recommendation DB are not separately distinguished, and the artificial intelligence recommendation server may be unifiedly named. That is, the content server described in the present invention can also be understood as a content DB, and the artificial intelligence recommendation server can be understood as an artificial intelligence recommendation DB.

Furthermore, the content server 100a and the artificial intelligence recommendation server 100b that store a plurality of contents may exist as separate components from the storage unit 120 . In this case, the content providing system 100 according to the present invention controls any one of the content server 100a and the artificial intelligence recommendation server 100b to store data stored in the content server 100a and the artificial intelligence recommendation server 100b. Information may be provided to the user terminal 200 .

In the storage unit 120, “matching content” matched with at least one of a plurality of contents provided by the content providing service of the present invention may be matched and stored.

Here, “matching content” may be understood as content related to specific content, for example, at least one content that is intended to be introduced to a user account using specific content or recommended for use.

Matching content may be matched to specific content based on information input from a system manager (not shown) according to the present invention, or may be set based on a degree of relationship with specific content calculated by artificial intelligence.

The system administrator may guide a user account using a specific content or a user account that has set the specific content as a work of interest, or match the content to be recommended for use with the specific content.

For example, the system administrator may match the latest content published (or uploaded) recently (eg, within a month) among contents corresponding to the same genre as the specific content (eg, comic genre) to the specific content. there is. As another example, the system manager may match specific content with content created by the same author as the specific content.

Furthermore, the system manager may update the matching content list of the specific content stored in the storage 120 by deleting or adding content matched to the specific content.

Furthermore, matching content may be matched with specific content based on the degree of relevance between the specific content calculated based on artificial intelligence and other content.

For example, matching content may correspond to content that is highly likely to be additionally used by a user account that has viewed specific content. As another example, matching content may correspond to content that has a high degree of coincidence with the field of interest of a user who browses specific content.

In the present invention, the user history information linked to the user account may be analyzed to match content highly related to the specific content to the specific content.

Meanwhile, the storage unit 120 may store history information associated with a user account subscribed to a content providing service according to the present invention.

Here, “history information” may include various information of a user account related to a content providing service.

Specifically, the history information is the contents (or sub-contents or episodes) used (viewed or possessed) and history information (eg, the user terminal 200 to which the user account is logged in) , title of the content viewed, episode number of the episode viewed, date and time information, etc.), ii) feedback information of the user account for specific content (e.g., review information, comment information, rating information, content recommendation information) Response information (history of selecting the exit function icon of a pop-up window related to specific content), iii) Pass-related information (number of tickets held, type of ticket held, type of ticket used, date and time of ticket use, event details for which the ticket was issued, etc.)) may include at least one of them.

In the present invention, based on the history information matched to the user account, the user's preference, the user's content usage (or consumption) pattern, etc., it is possible to recommend a customized content of interest to the user. The user can easily select and use the content by referring to the recommended content.

In the present invention, a history server (not shown, or a history DB (data base)) may be included, and in the history server (not shown), various information related to the right to use assigned to the user account (or various information related to the use of the right to use) ) may be stored.

The history server 100a that stores a plurality of pieces of history information may exist as one component of the storage unit 120 or as a component separate from the storage unit 120 . If it exists separately from the storage unit 120, the content providing system 100 may recommend content for a user account by referring to the history server 100a.

Next, the controller 130 may perform a series of processes related to the content providing service, and the controller 130 may play a role of controlling the components described above.

The role of the control unit 130 may be configured to be performed by at least one of the above-described content server 100a and artificial intelligence recommendation server 100b.

For example, among the roles performed by the control unit 130, a series of processes for providing content is performed by the content server 100a, and a series of processes for selecting user-customized recommended content based on artificial intelligence is artificial intelligence recommendation. It may be configured to be done by the server 100b.

However, in the present invention, there is no particular limitation on the subject performing the role related to the content providing service. Therefore, in the following, the control unit 130, the content server 100a, and the artificial intelligence recommendation server 100b may be expressed as the control unit 130 without being separately distinguished.

That is, the function described below as being performed by the controller 130 may be performed by at least one of the content server 100a and the artificial intelligence recommendation server 100b.

Meanwhile, as shown in FIGS. 2A, 2B, and 2C, for the content providing service, the control unit 130, on the user terminal 200, includes a plurality of service pages (or “screens”) including content-related information. ”, and any one of 310, 320, and 330) can be controlled to be output.

These service pages 310, 320, and 330 can be controlled to be output on the user terminal 200 through an application. In this case, the application may perform at least part of the functions performed in the content providing system 100 as described above.

In the service pages 310, 320, and 330 provided in the present invention, various service pages may exist depending on the type of information included in each service page 310, 320, and 330 and the function performed, and various service pages may exist. Based on the calling of any one specific service page among (310, 320, 330), the controller 130 may provide the specific service page to the user terminal 200.

For example, a plurality of service pages, i) a page provided by default in the use of content providing services (can be named “basic service page”, “basic page”, “home screen”, etc., 310 in FIG. 2A); ii) A page containing an episode list for items corresponding to a plurality of episodes constituting specific content ("content entry page", "episode list page", 320 in FIG. 2B), iii) a specific episode of content (can be named “contents providing page”, 330 in FIG. 2c), vi) a page that provides information related to a user account (can be named “user page”, not shown), v) license issuance service function It may include a page (not shown) including, vi) a page (not shown) including a digital currency charging service function.

Furthermore, in the present invention, service pages more directly related to content provision, such as “contents entry page 320” and “contents providing page 330,” may be named “contents pages.” That is, a “contents page” may be understood as a page that provides various functions related to content provision, in addition to any one of the aforementioned “contents entry page 320” and “contents providing page 330”.

Meanwhile, the service pages listed above are just examples, and the service page according to the present invention may include various service pages that include necessary information or perform functions in relation to content providing services.

When receiving a request for a specific service page from the user terminal 200, the controller 130 may control the requested specific service page to be output on the user terminal 200.

For example, the controller 130 displays the service page (default service page, 310) shown in FIG. 2A to the user terminal when an application is executed or a user input for a specific icon (eg, “home button”) is applied. (200). The basic service page 310 may include information related to at least one of the contents 311, 312, and 313 provided by the content providing service (ex: thumbnail, work name, author name, number of views, recommended content, etc.) .

The user may request to view the specific content 311 by selecting an area corresponding to information related to the specific content 311 on the basic service page 310 .

That is, a viewing event (or a viewing request) for content may be generated based on an operation in which a specific content 311 is selected on the user terminal 200 .

The control unit 130 may receive a viewing event (or a viewing request) for specific content 311 from a user terminal through the communication unit 110 .

Meanwhile, when the content providing system according to the present invention is an application, the communication unit 110 may serve as an interface unit receiving a selection signal of the user terminal 200 . That is, when specific content 311 is selected by the user in the user terminal 200, the communication unit 110 may serve to receive a selection signal corresponding to the user's selection of the user terminal 200. .

Meanwhile, when receiving a selection request for specific content from the user terminal 200, the controller 130 includes an episode list 320a for a plurality of episodes constituting the specific content, as shown in FIG. 2B. It is possible to provide a content entry page 320 to the user terminal.

As shown in FIG. 2B , the episode list 320 may include a plurality of episode items 321 to 326 .

At this time, the plurality of episode items 321 to 326 are configured to correspond to a plurality of episodes constituting specific content, respectively.

As shown in FIG. 2A, when receiving a selection for the specific content 311, as shown in FIG. 2B, the controller 130 responds to a plurality of episodes included in the specific content based on the selection. A list 320a including a plurality of episode items may be provided on the user terminal 200 .

The user selects an area corresponding to the information related to the specific content 311 on the content entry page 320 and requests viewing of a specific episode (eg, "Episode 2" or "Episode 2" 322). can

The controller 130 determines that a viewing event for a specific episode of special content (eg, episode 2 of “Freaking Love”) is triggered based on a request for viewing a specific episode of specific content received from the user terminal 200. can be judged to have occurred.

As shown in FIG. 2C , the control unit 130 displays a content page including episode content information 330a and 330b corresponding to the content of a specific episode, based on the occurrence of a viewing event for a specific episode of specific content. 330) may be provided to the user terminal 200.

Episode content information (330a, 330b) described in the present invention is information corresponding to an episode, digitally produced and processed, such as text, code, voice, image, video, etc., and provided. can be understood as

For example, as shown in (a) of FIG. 2C, episode content information 330a of novel content may be understood as information composed of text, illustration images, and the like.

As another example, as shown in (b) of FIG. 2C, episode content information 330b of webtoon content may be understood as information composed of webtoon images and the like.

"Episode content information" in the present invention may be used interchangeably with "sub content content information".

On the other hand, the control unit 130, based on the viewing request for the specific episode 311 of the specific content received from the user terminal 200, the user logged in to the user terminal 200, the specific episode 311 with the viewing request ), it is possible to determine whether or not the right to read exists.

The user's viewing authority for a specific episode may be related to the product type of the specific episode.

An episode provided in the present invention may be composed of any one product type among “free product type” and “paid product type”.

"Episode having a free product type" may refer to an episode that a user can immediately use without paying a digital currency, coupon, or reading ticket (or ticket) in order to view (or use) the episode.

If the product type of the specific episode for which the viewing request is made corresponds to the free product type, the control unit 130 determines that the user account logged in to the user terminal 200 has the viewing authority for the specific episode, and Episodes (or episode information) may be provided through the user terminal 200 .

Conversely, "episode with paid product type" refers to an episode that can be used only when a user pays digital currency (electronic money), coupon, or voucher (or viewing ticket) to view (or use) the episode. can mean

If the product type of the specific episode for which there is a viewing request corresponds to the paid product type, the controller 130 determines whether digital currency, vouchers, etc. for viewing the specific episode exist in the user account logged in to the user terminal 200. And, if there is digital currency, usage rights, etc., it is determined that the user account has a viewing right, and the specific episode (or episode information) can be provided through the user terminal 200.

Here, "use right (or right to read)" can be understood as being used to view (rent or own) an episode having a paid product type provided by the content providing system 100 without digital currency payment. The usage ticket described in the present invention may be used in combination with a (free) collection ticket, a (free) rental ticket, a coupon, and the like.

The controller 130 may provide (allocate or issue) a right to use to a user account based on a specific event.

The event for providing the right to use may be set by the manager of the content providing system 100 or set in various ways by the control unit 130 based on user history information associated with the user account. For example, the control unit 130 may provide a user account with a right to use through a specific service page at a preset time (eg, 10:00 every night).

The control unit 130 may issue (issue, pay, or allocate) a use right to a user account by storing the use right (or information related to the use right) in the storage unit 120 in association with the user account.

On the other hand, "digital currency" is a form of money that is used digitally (stored in a computer or used on a network), and may also be named "cyber money." Such digital currency may refer to money in which monetary value is stored in an electronic form.

Digital currency may be stored in electronic form on the controller 130 or a server that works with it.

Such digital currency may be stored in association with a user account. That is, digital currency corresponding to the quantity purchased by the user may exist in conjunction with the user account.

Such digital currency is used for economic consumption activities, and may include social currency, Internet coupons, mobile coupons, game money, and the like as examples of digital currency.

On the other hand, based on the business operator in which the digital currency was issued, the places where it can be used may be different.

For example, digital currency issued by Company A can only be used on a service platform (eg, A shopping mall) provided by Company A. In addition, when there are a plurality of service platforms operated by company A, the digital currency issued by company A can be commonly used in a plurality of service platforms according to company A's policy.

In addition, such digital currency can be used in common even between service platforms of different operators, through partnerships between operators.

Furthermore, digital currency may be named in various terms, and the terms may be named by business operators. For example, digital currency may be named by any name such as bean, bean, acorn, or corn. In the description and drawings of the present invention, these digital currencies are named “cookies (or coins)”. Therefore, in the present invention, the term "cookie" is used interchangeably with the term digital currency, and the term "cookie" will be understood as digital currency.

On the other hand, digital currency can be purchased by electronic settlement (payment).

The “electronics settlement (payment)” described in the present invention uses a user terminal 200 connected to a program or function capable of trading for currency having monetary value, so that a user (or consumer) can It means paying for the purchase of goods or services.

Such electronic payment may be understood as including all payments made online, such as card payment, point payment, account transfer, and the like.

Meanwhile, in the present invention, “purchasing digital currency through electronic payment” may be expressed as “charging digital currency”. That is, the user can “purchase” or “charge” digital currency by electronic payment. Digital currency purchased or charged in this way may exist in conjunction with a user account.

Meanwhile, the control unit 130 controls the episode list 320a output on the user terminal 200 to include the product type information 321a to 326a of the episode, so that the user intuitively recognizes the product type of the episode. can make it possible

The controller 130 outputs product type information (or graphic objects, 321a to 326a) of the episode to each area of the episode items 321 to 326 constituting the episode list 320a, according to the product type of the episode. can do.

First, the controller 130 may include first information (321a, 322a, 323a, “#”) indicating that the corresponding episode is free in the items 321, 322, and 323 corresponding to the episode of the free product type. When there is a request to view an episode having a free product type, the controller 130 may not determine whether or not the user account has a right to use (use right or digital currency).

Next, the control unit 130 provides second information (324a, 325a, for example, different from the first information) in episode items (324, 325) corresponding to episodes of a paid product type and for which a paid episode reading ticket can be used. For example, “unlock” to unlock).

In this way, the controller 130 may include a graphic object informing that the paid episode reading right assigned to the specific user account is usable in one area of the item corresponding to the paid episode.

Furthermore, the controller 130 includes third information 326a different from the first and second information in the episode item 326 corresponding to an episode of a paid product type and for which a paid episode reading ticket cannot be used. can make it Here, the third information may include price information (or electronic money information, for example, 5 cookies or 5 coins) for which the corresponding paid episode can be purchased.

Furthermore, although not shown, the controller 130 may control episode state information to be output to an area where product type information 321a to 326a of the episode is output. Specifically, the control unit 130, based on the history information of the user account, information on whether there is a history of using the right to use a specific episode (eg, used), information indicating that a euro episode has already been purchased (viewed or used) It may include at least one of notification information (eg, “purchased”) and information on a usage period (or usage deadline) of a specific episode (eg, “1day(s) left”).

As described above, the controller 130 may display product type information or status information of a corresponding episode in each item corresponding to the episode. Accordingly, the user can intuitively predict what use conditions or use rights are required when trying to use a corresponding episode only with the information included in the episode list.

On the other hand, as shown in FIG. 7 , the controller 130 recommends, in a region 700 of a specific service page (eg, “basic service page” 310), based on history information associated with a user account. It is possible to control a series of processes of providing user-customized recommendation information related to content.

Here, “recommended content” may be understood as content that is intended to be introduced to a user account or recommended for use by a user account among a plurality of content provided by the content providing system 100 according to the present invention.

In order to help a user select recommended content, recommendation information related to recommended content may include information about a recommendation reason for recommending the recommended content, user's expected preference information for the recommended content, and the like.

Hereinafter, together with the accompanying drawings, a method of recommending content to a user and providing recommended information related to recommended content so that the user can easily select the content to use among the recommended content will be described in detail. .

3 is a flowchart illustrating a content providing method according to the present invention. 4 is a conceptual diagram for explaining a content reading history according to the present invention, FIG. 5 is a conceptual diagram for explaining matching content according to the present invention, and FIG. 6 is a conceptual diagram for explaining recommended content according to the present invention. 7, FIG. 8, FIG. 9a, FIG. 9b, and FIG. 10 are conceptual diagrams for explaining a user environment for providing recommendation information on recommended content in the present invention, and FIGS. 11, 12, 13, 14, and 15 and FIG. 16 are conceptual diagrams for explaining a method of limiting the provision of recommendation information for recommended content in the present invention, and FIGS. 17 and 18 are conceptual diagrams for explaining a method for specifying reference content in the present invention.

Meanwhile, recommendation information related to recommended content provided on the user terminal 200 may include different information according to a user account logged into the user terminal 200 .

To this end, in the present invention, a process of checking a content viewing history of a user account registered in a content providing service may be performed (S310, see FIG. 3).

As shown in FIG. 4 , in the storage unit 120 , a content viewing history 400 of a user account may exist. The content viewing history 400 may correspond to information related to a history of viewing content by a user account among history information linked to a user account.

In the content viewing history 400, i) information on the date and time the content was viewed, ii) identification information for identifying the content viewed (or sub content viewed) (title or title or work name, sub content number (ex: “ 114 episodes” or “3 volumes”), iii) possession history information of content viewed, attribute information of content viewed (ex: content genre, content publication type (serial or book)), iv) product type of content viewed ( It may include at least one of a free product type or a paid product type), v) a viewing means (digital currency or voucher) through which content is viewed.

Next, in the present invention, a process of specifying, as reference content, content to be viewed that satisfies a first predetermined criterion among the content to be viewed included in the content browsing history 400 may proceed (S320, see FIG. 3).

Here, "viewed content" may be understood as content viewed in a user account. More specifically, “viewing content” may be understood as content for which at least one sub-content (330a, 330b, see FIG. 2c) among a plurality of sub-content constituting specific content has been provided to the user terminal 200. there is.

For example, let's assume that a specific content ("Yumi's Cells") consists of a total of 5 sub-contents. If any one of the five sub-contents (ex: “Book 1”, 440) has been provided to the user terminal 200 by the user account, the specific content (“Yumi's Cells”) may correspond to the viewing content. there is.

The control unit 130 may check the content browsing history 400 linked to the user account, and check content viewed by the user account. For example, the control unit 130 determines the first viewing content (“A Good DAY to be a Dog”, 410) in the specific user account through 400 of the content viewing history of the specific user account (“Mimi”). , It can be confirmed that the second viewing content (“Behind the GIFs”, 420), the third viewing content (“Freaking Love”, 430), and the fourth viewing content (“Yumi's Cells”, 440) have been viewed.

The controller 130 may specify, as the reference content, content that is to be viewed that satisfies a preset first criterion among the content to be viewed (410 to 440) viewed in the user account.

Here, the “standard content” is content that is a standard for specifying recommended content, and can be understood as content that is read that satisfies a preset first criterion.

Here, the “preset first criterion” may be variously set as a condition for specifying the standard content.

For example, the preset first criterion may specify, as the standard content, viewing content including sub content viewed within a preset period of time. As another example, the preset first criterion may specify, as the reference content, content to be viewed including a preset number or more of the browsed sub content. As another example, the preset first criterion may specify the viewing content as the standard content based on information input from the system manager. Details related to the preset first criterion will be described later.

Next, in the present invention, a process of specifying a plurality of recommended contents related to the reference contents and satisfying a predetermined second criterion may proceed (S330, see FIG. 3).

As shown in FIG. 5, the content related to the reference content includes at least one matched content (511 to 515 in FIG. 5(a), FIG. 5(b)) matched for each of the reference content 510 and 520. 521 to 525) in In the present invention, content related to reference content may be understood to refer to matching content matched to reference content.

In the storage unit 120, as shown in FIG. 5, at least one matched content (511 to 515 in FIG. 5(a), FIG. 5(b)) matched for each of the reference content 510 and 520 521 to 525,) may be stored.

Such “matching content” may be set in advance by a system administrator or set by the control unit 130 based on a degree of relationship between standard content and other content (hereinafter referred to as “relationship between content”). .

The control unit 130 analyzes basic content information (eg, work name, author name, date and time of publication, genre, etc.) matched with each content and content viewing histories of a plurality of user accounts to calculate the degree of relevance between the content. can

For example, the control unit 130 uses artificial intelligence that has learned the existing content information and content viewing history matched to each content, and determines the possibility of reading from the user account that has viewed specific content and the user account that has viewed specific content. It is possible to predict the degree of interest of and, based on this, match the matching content to the reference content.

The controller 130 may specify, as recommended content, matching content that satisfies a predetermined second criterion among a plurality of matching content matched with the reference content.

The controller 130 may specify at least one of the plurality of matching contents as the recommended content based on the expected preference information between the plurality of matching contents and the user account.

Here, the “preset second criterion” may be variously set as a condition for specifying recommended content.

For example, the preset second criterion may be specifying the matched content as the recommended content based on expected preference information calculated based on the association between the standard content and the matched content.

Here, “expected preference information” is a percentage (百分率, “98%”\, 621a in FIG. 6 (a)) or a score (“75 dot”, which can be understood as information digitized by 621b) in FIG. 6 (b).

As shown in (a) of FIG. 6 , when the expected preference information includes percentage information, the controller 130 determines whether the percentage information included in the expected preference information is equal to or greater than (or exceeds) a preset percentage (ex: 90%). ), matching content may be specified as recommended content.

In addition, as shown in (b) of FIG. 6 , when the expected preference information includes score information, the controller 130 determines that the score information included in the expected preference information is equal to or greater than a preset score (ex: 80 points). (or exceeding) matching content may be specified as recommended content.

As another example of the preset second criterion, matching content that does not include sub content viewed in the user account may be specified as recommended content. As another example, the preset second criterion may specify, as the recommended content, matching content that does not include sub content owned by the user account.

As described above, the preset second criterion may be various, and for convenience of explanation, an example in which the preset second criterion specifies matching content as recommended content based on expected preference information will be described below.

Based on the user history information (or content viewing history) linked to the user account, the control unit 130 makes different predictions for each of the plurality of matching contents 621, 622, and 623 matched to the same reference content 610. Preference information can be calculated.

As shown in (a) of FIG. 6 , even if they are matched to the same reference content 610, the first expected preference information (“98%”, 621a) of the first matching content 621 and the second matching content The second expected preference information (“95%”, 622a) of 622 and the first expected preference information (“70%”, 623a) of the third matched content 623 may be different from each other.

Furthermore, the expected preference information may be calculated differently for each user account even if the same matching content is matched to the same reference content.

As shown in (a) and (b) of FIG. 6 , even if the same reference content 610 may be specified for both the first user account 600a and the second user account 600b, the first The expected preference information for the first matching content 621 in the user account 600a is “98% (921a)”, whereas the expected preference for the first matching content 621 in the second user account 600b The information may be “75 points (921b)”.

In this way, according to the present invention, customized recommended content for each user account may be specified based on the content viewing history of the user account and expected preference information for specific content in the user account. Further, in the present invention, recommendation information on recommended contents tailored to the user account may be provided for each user terminal 200 to which each user account is logged in. That is, in the present invention, by providing different recommendation information for each user terminal to which the user account is logged in, it is possible to selectively recommend only content that the user prefers.

Next, in the present invention, a process of providing a specific service page including information on a plurality of recommended contents to the user terminal 200 to which the user account is logged in may proceed (S340, see FIG. 3).

As described above, in the content providing service of the present invention, a plurality of service pages (310, 320, 330, see FIGS. 2a, 2b and 2c) can be provided. It may include information related to a plurality of service pages and content providing services, and may provide specific functions.

As shown in FIG. 7 , the control unit 130 recommends through a specific area 700 of a specific service page (eg, “basic service page” 310) among a plurality of service pages provided in the content providing service. Recommendation information for recommending content may be provided.

Here, a specific service page on which recommendation information is output may be set in advance among a plurality of service pages. The controller 130 may preset a service page that can efficiently provide recommended information or set by a system administrator as a specific service page on which recommended information is output.

The specific service page on which the recommendation information is output may exist in the storage unit 120 as matching information by matching the specific service page with information on a preset area for outputting the recommendation information.

The controller 130 may provide recommendation information to a preset area of a specific service page based on occurrence of an output event for a specific service page to which information on the preset area is matched.

Hereinafter, for convenience of description, providing recommendation information to the basic service page 310 will be described as an example, but this is only an example, and the recommendation information includes at least one of a plurality of service pages provided by the content providing service. can be provided through

Meanwhile, as shown in FIG. 7 , the specific service page 310 may include a specific area (or hereinafter referred to as a “preset area”, 700) including information on a plurality of recommended contents.

The preset area 700 includes a first area 710 including at least one of information related to a reason for recommending recommended content (“reason for recommendation information”) and user information associated with a user account, and a plurality of recommended content. It may include at least one of a second area 720 containing a corresponding content item and a third area 730 performing a function of changing a previously displayed content item to another content item.

The user can easily access content of more interest through the information on the recommended content exposed on the specific service page 3100. Hereinafter, in order for the user to intuitively recognize the information on the recommended content, specific A method of providing information related to recommended content to the preset area 700 of the service page 310 will be described in detail.

As shown in FIG. 8 , in the first area 710 of the specific service page 310, i) user information associated with a user account (eg, nickname or ID, 711a, 711c), ii) reference content At least one of information 711b on and information related to a reason for recommending recommended content (hereinafter referred to as “reason for recommendation information” 712a, 712b, and 712c) may be included.

The “reason for recommendation information” included in the first area 710 may be information related to a reason (or criterion) for specifying a content item provided in the second area 720 as recommended content.

For example, when recommended content is based on expected preference information, as shown in (a) of FIG. 8 , in the first area 710a, information (eg, For example, “I recommend something you might like!”, 712a).

As another example, the criterion for specifying the recommended content may specify other content viewed by another user account that has viewed the same content as the content viewed by the user account as the recommended content. More specifically, when the first user account and the second user account identically view the first content, the control unit 130 converts the second content viewed by the second user account into the recommended content for the first user account. can be specified with

In this case, as shown in (b) of FIG. 8, in the first area 710b, information indicating that other content viewed by another user account that has viewed the same content as the user account has been specified as recommended content (eg For example, “A work selected by readers who enjoyed Yumi's cells!”, 712b).

As another example, the criterion for specifying the recommended content may specify popular content as the recommended content. When there is no content viewed in the user account (eg, a new user account), the control unit 130 determines the content that is popular in the content providing service (eg, the content with the highest number of views during a preset criterion). Content with a high number of views up to a set ranking may be specified as recommended content.

In this case, as shown in (c) of FIG. 8, in the first area 710c, information notifying that popular content has been specified as recommended content (eg, “I recommend real-time popular works in their 20s!” , 712c) may be included.

The “user information” 711a and 711c included in the first area 710 may include at least one of an ID and a nickname associated with a user account logged into the user terminal 200 .

If both an ID and a nickname are included among user information linked to a user account, the controller 130 may give priority to the nickname and expose it in the first area 710 .

As described above, in the present invention, by exposing user information in the first area 710, it is possible to inform the user that the content item exposed in the second area 720 is specific to the user.

Meanwhile, as shown in (a) of FIG. 9A, in the second area 720, a recommended content list for content items 721, 722, and 723 corresponding to a portion of a plurality of recommended content related to specific reference content is provided. (720a) may be included as recommendation information.

Associated with a user account, a plurality of reference contents may exist. The controller 130 may select one of a plurality of reference contents in order to provide recommended information related to the recommended contents to the user terminal 200 .

The controller 130 converts the first recommended content list 720a corresponding to the content items 721, 722, and 723 corresponding to the first portion among the plurality of recommended content related to the selected one standard content to the second area. It can be output (or provided) to 720.

The control unit 130 provides, in each of the content items 721, 722, and 723 constituting the recommended content list 720a, information on recommended content corresponding to each of the content items 721, 722, and 723 (hereinafter, (named as “explanatory information”) of the recommended content can be output.

As shown in (b) of FIG. 9A, the specific content item 721 includes i) a thumbnail image 721a corresponding to a specific recommended content corresponding to the specific content item 721, ii) a specific content item 721 ) Predicted preference information (“99%”, 721b, iii) in the user account for the specific recommended content corresponding to ) First status information (eg, update) of the specific recommended content corresponding to the specific content item 721 Informing information “NEW”, 721c), iv) Title of specific recommended content corresponding to specific content item 721 (title of work or title, “Remarried Empress”, 721d), iv) Specific content item 721 Second status information of specific recommended content corresponding to (eg, information indicating whether specific content is exclusive in the content providing service, “exclusive”, 721e), vii) Specific recommendation corresponding to specific content item 721 Genre information of the content (eg, “NOVEL”, 721f), viii) At least one of the author name (“Alpha tart”, 721g) of the specific recommended content corresponding to the specific content item 721 is output (included or provided) It can be.

As such, among the content items, the first content item 721 includes a thumbnail image, title, and expected preference information of the first recommended content, and the second content item 722 includes a thumbnail image and title of the second recommended content. And expected preference information may be included.

That is, each of the content items 721, 722, and 723 may include at least one of a thumbnail image of the recommended content corresponding to each of the content items 721, 722, and 723, a content title, and expected preference information.

On the other hand, in the second area 720, content items corresponding to each of a plurality of recommended content items are sequentially exposed in order of high exposure priority based on expected preference information for recommended content in a user account. can

The controller 130 may determine an exposure priority among a plurality of recommended contents based on expected preference information in a user account for a plurality of recommended contents.

The controller 130 may assign priority to exposure in the order of higher percentages included in the expected preference score. That is, a higher exposure priority may be given to recommended content with a higher percentage included in the expected preference information than other recommended content with a lower percentage.

For example, the controller 130 assigns a first exposure priority corresponding to the highest exposure priority to the first recommended content having the highest percentage included in the expected preference information, and lower than the first recommended content. A second priority lower than the first priority may be assigned to the second recommendation content including the percentage in the expected preference information. In addition, the controller 130 may assign a third priority lower than the second priority to third recommended content including a lower percentage than the second recommended content in the expected preference information.

The controller 130 may sort the recommended content list 720a included in the second area 720 according to the expected preference information. That is, the recommended content list 720a may be sorted according to the order of related information.

As shown in FIG. 9A , in the recommended content list 720a included in the second area 720, content items may be arranged according to expected preference information of recommended content.

The controller 130 may expose the first content item 721 corresponding to the first recommended content to which the first exposure priority has been assigned at the top of the recommended content list 720a. Then, the control unit 130 exposes the second content item 722 corresponding to the second recommended content to which the second exposure priority is given, to the bottom of the first content item 721, and to the bottom of the second content item 722. , the third content item 723 corresponding to the third recommended content to which the third exposure priority is assigned may be exposed.

Meanwhile, a content list different from the previously output recommended content list may be output to the second area 720 .

The recommended content list output to the second area 720 includes a first recommended content list for a content item corresponding to the first part and a second recommended content list for a content item corresponding to the second part among the plurality of recommended contents. can be any one of

As shown in (a) of FIG. 9B, when a user input is received from the user terminal 200 in a state where the first recommended content list 720a is output on the second area 720, FIG. 9B As shown in (b) of, in the second area 720, the first recommended content list 720a disappears, and the content item 721 corresponding to the first part among the plurality of recommended content related to the specific standard content A second recommended content list 720b for content items 724 , 725 , and 726 corresponding to a second part different from 722 and 723 may be output.

That is, when a preset user input is received from a user terminal in a state in which content items 721, 722, and 723 corresponding to a portion of a plurality of pieces of content are exposed in the second area 720, the controller 130 ), in response to a user input, can control content items 724, 725, and 726 corresponding to other portions of the plurality of recommended contents to be exposed in the second area 720 except for the certain portion.

Here, “portion” refers to recommended content as many as a preset number to be exposed to the user terminal 200 among a plurality of specified recommended contents (hereinafter, to avoid confusion of terms, the preset number is referred to as “number of exposures”). It can be understood as content items corresponding to.

Hereinafter, in order to avoid confusion of terms, the preset number related to each part is referred to as “number of exposures”.

The controller 130 prioritizes a recommended content list including a content item corresponding to a recommended content having a high exposure priority over another recommended content list including a content item corresponding to a recommended content having a low exposure priority, and provides a second recommended content list. Area 729 may be exposed.

For example, in the first content list 720a, first to third content items 721 corresponding to first to third recommended content to which the first to third exposure priorities are assigned are assigned. , 722, 723), and in the second content list 720b, a fourth content item corresponding to the fourth to sixth recommended content to which the fourth to sixth exposure priorities are assigned. Assume that through sixth content items 724, 725, and 726 are included.

The controller 130 may expose the first content list 720a on the second area 720 with priority over the second content list 720b.

Furthermore, in a state in which the first recommended content list 720a is being output on the second area 720, the controller 130 may input a preset method of user input to the second area 720 (for example, “ You can monitor “scroll” swipes.

As a result of the monitoring, when a user input of a preset method is input to the second area 720, the controller 130 disappears the first recommended content list 720a already being output in the second area 720, and It is possible to control so that the recommended content list 720b is output.

Each of the plurality of content items exposed on the second area 720 may further include event information about a free reading right event usable for reading recommended content corresponding to each of the content items.

As described above, content may be composed of a plurality of sub-contents.

Each of the plurality of sub-contents may have one of a free product type and a paid product type.

The sub-content of the free product type may refer to sub-content that the user can immediately use without paying digital currency, coupons, or a reading ticket (or use ticket) in order to view (or use) the sub-content.

Conversely, sub-contents having a free product type are sub-contents that can be used only when a user pays digital currency (electronic money), a coupon, or a ticket (or a reading ticket) to view (or use) the sub-content. can mean

The control unit 130 may provide a free reading ticket event that allows a user account to view sub-contents having a paid product type among a plurality of sub-contents constituting at least a part of a plurality of contents registered in the content server. there is.

Such a free reading ticket event may be set in various ways.

For example, the free reading ticket event may be an event for paying (or providing) a user account a ticket (or a reading ticket) for using sub-contents of a paid product type. More specifically, the free reading right event may provide a user account with a reading right (or a right to use) usable for viewing sub-contents having a paid product type at a preset period (eg, every 10:00 pm every day).

As another example, the free reading ticket event may be an event of converting sub-content of a paid product type into a free product type for a certain period of time. Users can use free product-type sub-contents for a certain period of time without paying for a voucher or digital currency.

The control unit 130 displays a thumbnail image of a specific recommended content, so that the user can intuitively recognize a free reading right event for a specific content through the specific region 700 of the specific service page 310. Event information of a free reading ticket event available for reading may be overlapped and output.

The control unit 130 may overlap and output event information corresponding to each recommended content to each thumbnail image of the recommended content, when free reading rights events available for viewing each recommended content are different.

More specifically, for the first recommended content, if there is a free reading right event available for viewing the first recommended content, the control unit 130 uses the thumbnail image of the first recommended content for viewing the first recommended content. Event information of possible free reading ticket events can be overlapped and output.

And, for the second recommended content, if there is a free reading right event that can be used for viewing the second recommended content, the control unit 130 displays a thumbnail image of the second recommended content for free that can be used for viewing the second recommended content. The event information of the reading right event can be overlapped and output.

The event information may include keywords related to each free reading ticket event. For example, event information related to a free reading ticket event that provides a free reading ticket every day at 10:00 pm may include a keyword such as “Everyeolmu (an event that provides a free ticket every day at 10:00)”. As another example, event information related to an event in which a user account is given a right to view sub-content constituting specific content includes a keyword such as “free pass,” and sub-content of a paid product type is provided for a certain period of time. Event information related to the event of switching to a free product type may include a keyword such as “time deal”.

Keywords related to the free viewing rights event may be set by a system administrator.

In this way, the content providing system according to the present invention can provide various information related to recommended content on the user terminal 200 . A user may intuitively recognize the reason for recommending the recommended content, his expected preference for the recommended content, and event information related to the recommended content through information related to the specific recommended content.

Meanwhile, the second area 720 provides a service page that provides information related to specific recommended content corresponding to any one of a plurality of content items included in the recommended content list output on the second area 720, to the user. It may be made to perform a function of outputting on the terminal 200 .

For example, a service page related to specific recommended content may be a “content entry page”. As described above, the content entry page 320 is a page including an episode list (or sub content list, 320a) for items corresponding to a plurality of episodes (or a plurality of sub contents) constituting specific recommended content. (see 320 in FIG. 2B).

The controller 130 may monitor a user input for selecting one of a plurality of content items included in the second area 720 . When a user input to the second area 720 is monitored, the controller 130 may provide the user terminal 200 with a content entry page 320 of recommended content corresponding to the selected content item.

More specifically, when a user input for selecting the first content item 721a is monitored, the controller 130 may provide a content entry page related to the first recommended content on the user terminal 200 . In this case, a sub content list corresponding to a plurality of sub content constituting the first recommended content may be provided to the user terminal 200 .

Also, when a user input for selecting the second content item 722a is monitored, the controller 130 may provide a content entry page related to the second recommended content to the user terminal 200 .

In this way, when the user sees the recommended information displayed on the second area 720 and wants to use the recommended content corresponding to the recommended information, the user inputs to the second area 720 to the sub-content list of the recommended content. more easily accessible.

Meanwhile, as described above, the second area 720 may include content items corresponding to a plurality of recommended content related to specific standard content. In the present invention, specific reference content related to a plurality of recommended contents corresponding to the content item output on the second area 720 may be named as selected reference content.

That is, the second area 720 may include content items corresponding to a plurality of recommended contents related to one selected reference content selected from among a plurality of reference contents related to a user account.

The controller 130 may change the selection of the reference content from the previously selected reference content to another reference content based on a user input for the third area 730 included in the specific area 700 .

To this end, the third region 730 may be configured to receive a user input for changing one of the plurality of reference contents related to the user account to another one of the plurality of reference contents. there is.

As shown in (a) of FIG. 10 , when a user input applied to the third area 730 is received through the user terminal 200, content items provided in the preset area 700 are As shown in (b) of 10, some of the plurality of recommended content related to another standard content (“Remarried Empress”, 771) in the pre-selected standard content (“Yumi’s cells”, 711) It can be changed to corresponding content items.

Hereinafter, the pre-selected standard content will be named as the first standard content 711 and the re-selected standard content will be named as the second standard content 771 for description.

The controller 130 may monitor a user input (eg, a touch) to the third area 730 .

As a result of the monitoring, when a user input for the third area 730 is received, the controller 130 may change the selected reference content from the first reference content 711 to the second reference content 741 .

Based on the selection priorities set for the plurality of reference contents, the control unit 130 determines the selection priorities corresponding to the previously selected reference contents (eg, first selection priorities) and subsequent selection priorities (eg, The reference content corresponding to the second selection priority) may be selected as the selected reference content.

Here, “selection priority” may be understood to be related to whether a content item corresponding to recommended contents related to which of a plurality of basic contents is to be provided to the user terminal 200 first.

The selection priority may be set based on the popularity ranking (number of views, search volume, etc.) of each basic content and the history of reading the content of the user account.

For example, the control unit 130 may give the selection priority of the reference content according to the popularity ranking of the reference content. In this case, a first selection priority may be assigned to the reference content having a relatively highest popularity ranking, and a second selection priority lower than the first selection priority may be assigned to the reference content having the second highest popularity ranking.

As another example, the controller 130 may set a higher selection priority to the reference content recently viewed by the user account, based on the content viewing history of the user account. In this case, a first selection priority may be given to the most recently viewed reference content in the user account, and a second selection priority lower than the first selection priority may be given to the next most recently viewed reference content.

Meanwhile, as shown in FIG. 10 , in the first area 710, information on the first reference content and information related to the reason for recommending the recommended content specified based on the first reference content (for example, “Yumi”) 1010) is output, when a user input for the third area 730 is received, information on the second reference content and a specific Information related to the reason for recommending recommended content (for example, "works selected by readers who enjoyed Yumi's cells", 1020) may be included.

That is, the control unit 130, when a user input for the third area 730 is received, information 1010 related to the first reference content that has been output in the first area 710 disappears, and the newly selected second content is displayed. Information 1020 related to the standard content can be controlled to be output.

Furthermore, while the recommended content list 720a related to the first reference content (eg, “Yumi's cells”) is output on the second area 730, the user of the third area 730 When an input is received, a recommended content list 750a related to second reference content (eg, “remarried empress”) may be included.

That is, when a user input for the third area 730 is received, the control unit 130 causes the recommended content list 720a related to the first reference content to disappear from the second area 720, and the newly selected second content list 720a to be displayed. It is possible to control so that the recommended content list 750a related to the reference content is output.

The recommended content list 750 related to the selected second reference content may include content items 851, 852, and 853 of recommended content corresponding to the first part among a plurality of recommended content related to the second reference content. .

Furthermore, in the third area 730, information on the number 731 and 733 of a plurality of reference contents that can be output in the preset area 700 and selection priority information of specific reference content output in the preset area 700 ( 732, 737) may be included.

Based on the user input for the third area 730 being received, the control unit 130 changes the selection priority information 732 of the specific reference content output to the preset area 700 to the newly selected reference content. Information included in the third area 730 may be changed so as to correspond to the selection priority information of .

For example, suppose that the number of reference contents is "5". When information on recommended content related to the first reference content 711 is output to the second area 720, as shown in (a) of FIG. 7, the third area 730 includes “5 Information (for example, “1/5”, 731, and 732) in which reference content number information corresponding to ” and selection priority information corresponding to the first reference content may be linked.

And, when information on recommended content related to the second reference content 771 is output to the second area 720, as shown in (b) of FIG. Information (for example, “2/5”, 733, 737) in which reference content number information corresponding to “5” and selection priority information corresponding to the second reference content may be linked.

The user can intuitively predict the number of recommended contents recommended by the contents providing system just by looking at the third area 730 . In addition, the user intuitively recognizes the relative degree of relevance of the recommended content recommended through the second area 720 to the user, compared to other recommended content, just by looking at the third area 730. can do.

As described above, in the present invention, customized recommended content for the user account is recommended on the terminal 200 to which the user account is logged in, and at the same time, information related to the recommended content and the user account is provided, so that the user can enjoy more You can easily select and consume content. Hereinafter, a method of recommending customized recommended content for a user account will be described in more detail.

Meanwhile, according to the present invention, a service of recommending customized recommended content for each user account may be provided based on the content viewing history of the user account and the expected preference information between the user account and the content.

And, in the present invention, through continuous monitoring of the user account, even if it is a pre-specified recommended content, it is determined that the user account is not interested, the user account does not like it, or the user account is not expected to use it. It is possible to control content not to be recommended on the user terminal 200 any longer.

That is, in the present invention, in order to prevent a user from feeling fatigue due to exposure to unnecessary information and to provide highly accurate recommendation information for a user account, recommendation information on some of the previously specified recommended content is provided to the user terminal ( 200) can be controlled not to be output (or provided).

More specifically, the controller 130 may exclude recommended content that satisfies a preset condition (hereinafter referred to as “preset third condition”) from recommended content previously specified for a user account. .

Hereinafter, a method of preventing unnecessary information from being continuously provided in a user account by determining whether the specified recommended content satisfies the “preset third condition” will be described in detail.

First, the third preset condition may be to exclude the specific recommended content from the recommended content when there exists a specific recommended content that does not satisfy the preset expected preference criterion among the plurality of recommended content.

More specifically, the third preset condition is, when the percentage information (or score information) included in the expected preference information for the specific recommended content is less than a preset percentage (or score), the specific recommended content is to be excluded from the recommended content. can

As described above, the controller 130 may specify, as recommended content, matching content whose expected preference information satisfies a preset second criterion, among a plurality of matching content matched to the reference content.

The controller 130 may exclude the specific recommended content from the recommended content when the specific recommended content does not satisfy the preset expected preference criterion, even if the matching content satisfies the preset second criterion and is specified as the recommended content.

More specifically, the control unit 130 determines the priority of exposure among the recommended contents other than the specific recommended contents that do not satisfy the predetermined expected preference criterion from among the plurality of specified recommended contents, so that information on the specific recommended contents is provided to the user. Specific recommended content may be excluded from recommended content so as not to be exposed on the terminal 200 .

Furthermore, the controller 130 has specified specific matching content as recommended content based on the fact that the expected preference information of the specific matching content satisfies a second preset condition at the first time point, but at a second time point later than the first time point. If the expected preference information of the specific recommended content specified at the time point does not satisfy the preset expected preference criterion, the specific recommended content may be excluded from the recommended content.

For example, at the first point in time, the specific matching content is recommended content based on the fact that the percentage information (or score information) included in the expected preference information of the specific matching content is equal to or greater than (or exceeds) a preset percentage (or score) ratio. Assume that it is specified as The control unit 130 determines that the percentage (or score information) included in the expected preference information of the specified specific recommended content is less than (or less than) the preset percentage (or score) rate at the second time point later than the first time point. Based on this, it is possible to exclude specific recommended content from the recommended content.

That is, in the present invention, the association information between the user account and the specific content is continuously monitored, and the recommendation information for the content for which the association information does not satisfy the predetermined second criterion can be controlled so that it is no longer provided to the user account.

Next, the third preset condition is that the information on the specific recommended content is exposed on the user terminal 200 more than (or exceeds) the first preset number of times (hereinafter, it can be named “effective exposure count”). If it is not selected as many times as the second predetermined number of times (hereinafter referred to as “standard number of times”) from the user account, the corresponding recommended content may be excluded from the recommended content.

That is, the control unit 130 determines that the recommended information (or content item) for specific recommended content is set on the user terminal 200 more than (or exceeding) the first number of times (hereinafter, it can be referred to as “valid exposure count”). Although exposed, if it is not selected as many times as the second set number of times (hereinafter, it can be named as “standard number of times”) from the user account, it is possible to control so that the recommended information for the corresponding recommended content is no longer output to the user terminal 200. there is.

The control unit 130 may specify highly-frequently exposed recommended content for which a history of exposure of a content item in a specific area of a predetermined number of times or more exists among a plurality of recommended content items.

As shown in FIG. 11 , a recommended content exposure log may be stored in the storage unit 120 in association with a user account. The content exposure log may include information related to an exposure time at which a content item corresponding to each recommended content is exposed on the user terminal 200 .

The controller 130 may monitor exposure times of content items respectively corresponding to at least one specific recommended content exposed through a specific area 700 among a plurality of recommended content items in order to collect an exposure log.

Furthermore, the controller 130 may check whether a selection event in which a content item corresponding to the recommended high-frequency exposure content is selected from the user terminal 200 exists. The controller 130 may determine whether to expose the content item corresponding to the highly frequently exposed recommended content to a specific area based on the confirmation result of the selection event.

More specifically, as a result of checking the selection event, the control unit 130 determines that, when there is no history of selecting highly-frequently exposed content from the user terminal 200, the content item corresponding to the highly-frequently exposed content is no longer displayed in the specific area 700. ), it is possible to limit exposure to high-frequency content so that it is not exposed.

That is, the control unit 130 recommends recommended content corresponding to a content item that has been exposed to the user account as many times as the number of positive exposures but has not been selected from the user account as many times as the reference number, based on the exposure history of specific recommended content linked to the user account. content can be excluded.

Here, excluding the specified recommended content from the recommended content may be understood as deleting information on the specific recommended content from the recommended content group for the specific reference content matched for each user account.

As described above, the controller 130 may specify, as recommended content, matching content that satisfies a preset second condition among a plurality of matching content matched with specific reference content. Among the matching content matched to the specific reference content, a group of content specified as recommended content based on satisfying the preset second condition may be named a recommended content group for the specific reference content.

The control unit 130 is. Among the plurality of recommended contents included in the recommended content group for the specific standard content, the specific recommended content corresponds to the high-frequency content, but there is a selection event from the user terminal 200 for the content item corresponding to the specific recommended content. Based on not doing so, the specific recommended content may be deleted from the recommended content group for the specific reference content.

Here, “selecting a content item” may be understood as applying a user input to a content item corresponding to a specific content output on the user terminal 200 . For example, in (a) of FIG. 9A , it can be understood that a user input for a content item (“Remarried Empress” 721) corresponding to the first recommended content is applied.

Furthermore, "a content item is selected" may be understood as viewing recommended content corresponding to the content item. For example, in a user account, even when recommended content is viewed in a method of searching for recommended content corresponding to a content item in addition to a method of authorizing a user input for a content item, the present invention can understand that the content item is selected. there is.

As shown in (a) of FIG. 11 , the controller 130 exposes the content item corresponding to the first recommended content (or “recommended content A”, 1110) on the user terminal 200 10 times (1111). but has never been selected by the user account, the content item for the first recommended content (or “recommended content A”, 1110) is no longer output on the user terminal 200, so that the first recommended content (or By excluding “recommended content A” 1110 from the recommended content, it is possible to control so that the content item for the first recommended content is no longer provided to the user terminal 200 .

In contrast, the control unit 130 determines that the content item for the specific recommended content has been exposed on the user terminal 200 more than (or exceeding) the first preset number of times (hereinafter, it can be named “effective exposure count”), When a user account selects a second preset number of times (hereinafter referred to as “standard number of times”), the recommended content can be controlled to be maintained as recommended content.

As shown in FIG. 11 (b), the controller 130 determines that the second recommended content (or “recommended content B”, 1120) has been exposed on the user terminal 200 10 times, and has been selected by the user account ( 1122), the content item for the second recommended content (or “recommended content B”, 1120) may be continuously output to the user terminal 200.

Meanwhile, in the present invention, it may be determined that a content item is exposed only when a content item for specific recommended content is effectively exposed on the user terminal 200 .

More specifically, the control unit 130 controls content for specific recommended content based on at least one of the exposure time during which the content item for specific recommended content is exposed on the user terminal 200 and the area of the exposure area where the content item is output. Whether an item is effectively exposed on the user terminal 200 may be monitored.

First, the controller 130 determines that, if the area width of a region corresponding to a content item for specific recommended content is equal to or greater than (or exceeds) a preset area on the user terminal 200, the content item for specific recommended content is changed to the user terminal. It can be judged that it is effectively exposed on (200).

As shown in (b) of FIG. 12A, when an area 1200 corresponding to a content item for specific recommended content is exposed 1200b by 50% or more of the total area on the user terminal 200, the controller ( 130 ) may determine that the corresponding content item is effectively exposed on the user terminal 200 .

The controller 130 may perform a counting of the number of exposures of the specific recommended content when effective exposure of the content item for the specific recommended content is monitored. For example, based on the effective exposure of the content item for the specific recommended content being monitored, the controller 130 may count the number of exposures of the specific recommended content from “0” to “1”.

Furthermore, the controller 130 may match the counting result of the number of exposures of a specific recommended content to a user account and store it in the storage 120 as a history of exposure of the recommended content.

On the other hand, if the area width of the area corresponding to the content item for specific recommended content is less than (or less than) the preset area on the user terminal 200, the controller 130 determines that the content item for specific recommended content is the user's It may be determined that the terminal 200 is not effectively exposed.

As shown in (a) of FIG. 12A, when an area 1200 corresponding to a content item for specific recommended content is exposed 1200a to less than 50% of the total area on the user terminal 200, the controller ( 130 ) may determine that the corresponding content item is not effectively exposed on the user terminal 200 .

In the second region 720, based on the occurrence of an output event for a content item different from the previously output content item, the previously output content item may disappear and another content item may be output.

For example, when there is a user's swipe input to the second area 720, the first recommended content list previously output to the second area 720 disappears in one direction, and disappears in the opposite direction to the one direction. A second recommended content list may be output from the other direction.

In this case, if the previously authorized user's swipe input is stopped before the second recommended content list is completely output on the second area 720, the second recommended content list is displayed on the second area 720. Some of the second recommended content lists that are only partially output on the screen or previously output may disappear from the second area 720 again.

The controller 130 may control not to count the number of exposures of the specific recommended content when an invalid exposure of a content item for the specific recommended content is monitored. For example, based on the monitoring of an invalid content item for specific recommended content, the controller 130 may maintain the exposure count of specific recommended content as “0”. That is, the controller 130 may not count the number of exposures of specific recommended content.

As such, only a portion of an area corresponding to a content item for specific recommended content may be exposed on the user terminal 200 . In the present invention, when the user can recognize a partial area exposed on the user terminal 200, it can be determined that the content item is effectively exposed on the user terminal 200. On the other hand, in the present invention, when the user cannot recognize a partial area exposed on the user terminal 200, it may be determined that the content item is not effectively exposed on the user terminal 200.

Next, the control unit 130 determines that, when a content item for specific recommended content is continuously exposed on the user terminal 200 for a predetermined time or more (or exceeds), the content item for specific recommended content is displayed on the user terminal 200. It can be judged that it has been effectively exposed to the phase.

In contrast, the controller 130 controls the content item for specific recommended content to be displayed on the user terminal 200 continuously if the time for which the content item for specific recommended content is continuously exposed is less than (or less than) a preset time period. It can be judged that it is not effectively exposed on (200).

For example, as shown in (a) of FIG. 13, when content items for specific recommended content are continuously exposed (or output, 1310) on the user terminal 200 from t0 to t2, the controller 130 may determine that a content item for specific recommended content is effectively exposed on the user terminal 200 .

On the other hand, as shown in (b) of FIG. 13, a content item for specific recommended content is first exposed 1320a on the user terminal 200 for a time from t0 to t1, and from t2 to t3. Assume that the second exposure 1320b is performed for a time of . Since the exposure time of each of the first exposure 1320a and the second exposure 1320b does not exceed a preset time, the controller 130 determines that the content item for the specific recommended content is effective on the user terminal 200. It can be judged that it is not exposed.

Furthermore, the controller 130 controls the first exposure 1320a even when the sum of the first exposure time of the first exposure 1320a and the second exposure time of the second exposure 1320b exceeds a preset time. ) and the second exposure 1320b are not consecutive, it may be determined that the content item for the specific recommended content is not effectively exposed on the user terminal 200 .

Meanwhile, the controller 130 may perform counting of the number of exposures of the specific recommended content when effective exposure of the content item for the specific recommended content is monitored.

On the other hand, if an invalid exposure of a content item for specific recommended content is monitored, the controller 130 may control the number of exposures of specific recommended content not to be counted. That is, the controller 130 may not count the number of exposures of specific recommended content.

Furthermore, the controller 130 may match the counting result of the number of exposures of a specific recommended content to a user account and store it in the storage 120 as a history of exposure of the recommended content.

As such, a content item for specific recommended content may be exposed on the user terminal 200 only for a short period of time. In the present invention, when the content item is exposed to the user terminal 200 for a sufficient time for the user to recognize the content item, it can be determined that the content item is effectively exposed to the user terminal 200 . On the other hand, in the present invention, when a content item is exposed to the user terminal 200 for a short period of time during which the user cannot recognize the content item, it is determined that the content item is not effectively exposed on the user terminal 200. can

In the present invention, it is possible to monitor whether a content item is effectively exposed to the user terminal 200 and, based on the monitoring result, control so that unnecessary content items are not re-displayed to the user terminal 200 . Through this, according to the present invention, it is possible to prevent a user from feeling fatigued by repeatedly receiving information that is not of interest to the user.

Meanwhile, in the present invention, it is possible to control content items for content stored in a user account not to be provided on the user terminal 200 .

More specifically, the third pre-set condition may be based on whether or not a collection history of recommended content in a user account exists. The preset third condition may be to exclude the specific recommended content from the recommended content when at least one of the plurality of sub-contents constituting the specific recommended content is possessed by the user account.

The content viewing history 400 may include information 450 on the collection history of content (see FIG. 4 ).

Based on the content browsing history 700, the controller 130 may exclude recommended content composed of sub-content owned by the user account from the recommended content.

For example, as shown in FIG. 14 , first recommended content (or “recommended content A”, 1410), second recommended content (or “recommended content B”, 1420), and third recommended content (or “recommended content A”, 1410). Assume that among the content C”, 1430, the user account has third recommended content (or “recommended content C”, 1430). The control unit 130 excludes the third recommended content (or “recommended content C”, 1430) from the recommended content, so that the content for the third recommended content (or “recommended content C”, 1430) already owned by the user account The item may not be provided on the user terminal 200 .

As such, in the present invention, it is possible to prevent a user from feeling tired from being provided with unnecessary information by controlling content items for content that the user has already used or plans to use so that they are not output on the user terminal 200 .

Meanwhile, in the present invention, a content item for at least one recommended content selected by a user account from among a plurality of recommended content may be controlled not to be provided on the user terminal 200 .

The controller 130 may output a graphic object (or icon) that performs a function of receiving a user input regarding whether to provide (or output) a content item related to recommended content to one region of the content item.

Looking more specifically at the method of outputting graphic objects, as shown in FIG. 15 , the controller 13 displays a region related to each recommended content in one area of each of the content items constituting the recommended content list 720a. Graphic objects that perform a function of receiving a user input on whether to provide (or output) a content item (eg, “Stop recommending this work”, 1511 to 1513) may be output.

In a state where the recommended content list 720a is being output on the second area 720, the controller 130 assigns one of the plurality of graphic objects 1511 to 1513 output to one area of each of the content items. User input can be monitored.

When a user input to any one of the plurality of graphic objects 1511 to 1513 output to one area of each of the content items is monitored, the controller 130 recommends recommended content corresponding to the graphic object applied to the user input. content can be excluded. That is, the controller 130 may control the content item corresponding to the graphic object to which the user input has been applied so that it is no longer output on the user terminal 200 .

For example, when a user input to the graphic object 1511 output to one area of the first content item (“Remarried Empress” 721) is monitored, the controller 130 excludes the first recommended content from the recommended content. Thus, it is possible to control the content item for the first recommended content to be no longer output to the user terminal 200 .

In this way, in the present invention, based on the settings input from the user account, content items for specific recommended content may no longer be provided to the user terminal 200. Through this, the user may receive recommendations that he or she is not interested in or does not want to receive. You can choose your own content.

Furthermore, the control unit 130 is a graphic object (or icon) that performs a function of receiving a user input on whether to provide (or output) all of the plurality of recommended content items related to the specific reference content in the first region 710. , 1520) can be output.

Hereinafter, in order to avoid confusion of terms, the first graphic objects 1511 to 1513 refer to graphic objects that perform a function of receiving a user input on whether to provide a content item related to specific recommended content, and the second graphic object 1511 to 1513 The object 1520 may refer to a graphic object that performs a function of receiving a user input regarding whether to provide all content items of a plurality of recommended content related to specific reference content.

As shown in FIG. 15 , in the plurality of first graphic objects 1511 to 1513 output on the second area 720, a content item for recommended content corresponding to each first graphic object is no longer available to the user. It may be made to perform a function not to be provided on the terminal 200 .

In contrast, the second graphic object 1520 output on the first area 710 prevents content items for all of a plurality of recommended content related to specific reference content from being provided on the user terminal 200 any longer. It can be made to perform a function.

The controller 130 may monitor a user input to the second graphic object 1520 .

When a user input to the second graphic object 1520 is monitored, the controller 130 excludes specific reference content related to a plurality of recommended contents corresponding to the content items included in the second area 720 from the reference content. can do.

More specifically, when a user input to the second graphic object 1520 is monitored in a state in which content items for a plurality of recommended content related to the first reference content are being output in the second area 720, the control unit 130 , may exclude the first reference content from the reference content. That is, by excluding the first reference content from the reference content, the control unit 130 may control content items for a plurality of recommended contents related to the first reference content to be no longer output on the user terminal 200 . .

Furthermore. When a user input to the second graphic object 1520 is monitored in a state in which content items for a plurality of recommended contents related to the second reference content are being output in the second area 720, the controller 130, It is possible to exclude the reference content from the reference content. That is, by excluding the second reference content from the reference content, the control unit 130 may control content items for a plurality of recommended contents related to the twelfth reference content to be no longer displayed on the user terminal 200. .

As such, in the present invention, content items for a plurality of recommended contents related to specific reference content may not be provided to the user terminal 200 based on settings input from a user account. Therefore, it is possible to collectively select content items for a plurality of recommended content items that are not of interest to be provided any more.

Meanwhile, in the present invention, settings for content that is not provided as recommendation information may be made for each user account by a system administrator.

The control unit 130 controls specific content not to be specified as recommended content for a specific user account, based on settings by the system administrator, or even if specific content is specified as recommended content, recommendation information for specific content is displayed when a specific user account logs in. It can be controlled so that it is not output on the user terminal 200.

These system manager settings can be made through the manager page 1600 provided by the present invention.

As shown in FIG. 16 , the administrator page 1600 may provide a function for a system administrator to set specific recommended content that will not be provided as recommended information on the user terminal 200 to which a specific user account is logged in.

The manager page 1600 includes a first input area 1610 for specifying a user account, a second input area 1620 for specifying content not to be provided as recommendation information, and recommendation information on specific content for a specific user account. It may include a third input area 1630 that performs a function of setting not to be provided.

More specifically, the first input area 1610 may perform a function of receiving information related to a specific user account (eg, ID, member number, name, etc.).

The second input area 1620 may perform a function of receiving information related to specific content (eg, content number, content title (title of work), etc.).

Furthermore, the third input area 1630 is input to the second input area 1620 on the user terminal 200 to which a specific user account specified based on the information input to the first input area 1610 is logged in. It may be made to perform a function of setting not to provide recommendation information for a specific content based on the specified information.

The system administrator inputs information related to a specific user account (eg, “ID”) into the first input area 1610, and information related to specific content (eg, “content”) into the second input area 1620. number”) can be entered. In addition, by applying a user input to the third input area 1630, recommendation information on a specific content may not be provided on the user terminal 200 to which a specific user account is logged in.

The control unit 130 controls specific content not to be specified as recommended content for a specific user account based on the settings of the system administrator, or even if specific content is specified as recommended content, recommendation information for specific content is displayed when a specific user account logs in. It can be controlled so that it is not output on the user terminal 200.

As such, according to the present invention, a system manager may provide a function of individually setting recommendation information for specific content not to be output for each user account. Through this, in the present invention, even if recommended contents are provided for each user account based on the recommendation algorithm customized for user accounts according to the present invention, recommended information that each user account does not want to be provided can be individually set.

As described above, the present invention can provide a service for providing customized recommended content information to a user account based on a content viewing history of the user account and a degree of association between the user account and each content.

Furthermore, in the present invention, on the user terminal 200 to which the user account is logged in, the related information recommendation information that guides the degree of association between the recommended content and the user account is provided, so that the user can view the recommended information and the corresponding content You can intuitively understand the reason for the recommendation and the degree of agreement with your preference.

Meanwhile, in the present invention, standard content and recommended content can be specified based on various criteria. Hereinafter, various preset first conditions for specifying standard content and various preset second conditions for specifying recommended content will be described.

The controller 130 may check a content viewing history of a user account registered in a content providing service.

As shown in FIG. 17 , a content browsing history 1700 of a user account may exist in the storage unit 120 . The content viewing history 1700 may correspond to information related to a history of viewing content by a user account among history information linked to a user account.

In the content viewing history 1700, i) date and time information 1710 when content was viewed, ii) identification information for identifying content viewed (or sub content viewed) (title or work name, sub content number (ex: “114 episodes” or “3 volumes”, 1720), iii) possession history information of viewed content (1730), attribute information of viewed content (ex: content genre, content publication type (serial or book)), iv) It may include at least one of a product type of the content to be viewed (whether it is a free product type or a paid product type), and v) a means of viewing the content to be viewed (digital currency or voucher).

Meanwhile, the controller 130 may determine whether or not at least one viewing content included in the content viewing history satisfies a preset first criterion.

Here, the “preset first criterion” is a condition for specifying the reference content, i) the date and time information 1710 of the viewed content and ii) the number of viewed sub-contents (which can be named “viewed sub-content”) It can be set based on at least one.

More specifically, the “preset first criterion” may be a condition for specifying, as the reference content, viewing content including content in which the number of browsing subcontents viewed in a user account during a preset period is greater than or equal to the preset number. For example, the preset first criterion may be to specify, as the reference content, content viewed in which the number of sub-contents viewed in the user account for 3 months is 3 or more.

Hereinafter, in order to avoid confusion of terms, the preset number included in the first preset criterion is referred to as “minimum number”.

The controller 130 may determine whether or not content viewed in the content viewing history 1700 satisfies a preset first criterion.

As a result of the determination, if the specific content to be viewed satisfies the preset first criterion, the controller 130 may specify the specific content to be viewed as the reference content. For example, as shown in FIG. 8 , the second browsing content (“Behind the GIFs”, 1750) including four browsing sub-contents (1751, 1752, 1753, 1754) viewed for 3 months is the reference content. can be specified as

Unlike this, if the specific content to be viewed does not satisfy the preset first criterion, the controller 130 may not specify the specific content to be viewed as the reference content. For example, as shown in FIG. 17 , the fourth viewing content (“Yumi's Cells”, 1770) that has not been viewed within 3 months may not be specified as the reference content. As another example, the third viewing content (“Freaking Love”, 1760) in which the two sub-contents 1761 and 1762 are viewed may not be specified as the reference content.

Meanwhile, the preset first criterion may further include collection history information 1730 of viewing content (or viewing sub-content).

More specifically, as for the “preset first criterion,” viewing content including sub-content owned by the user account may be excluded from the standard content.

The control unit 130 may exclude from the reference content content that includes sub-content owned by the user account, even if the content includes the minimum number of sub-contents viewed in the user account for a predetermined period of time. can

That is, the controller 130 may exclude content purchased (or stored) in the user account from the standard content.

For example, as shown in FIG. 17, the first browsing content (“A Good DAY to be a Dog”, 1740) includes three browsing sub-contents (1741, 1742, 1743) viewed for 3 months, but , since it includes the sub content 1743 owned by the user account, it can be excluded from the standard content.

Meanwhile, in the present invention, in order to provide the user terminal 200 with recommendation information for recommending the reference content, a preset number of minimum reference contents may exist.

It may be different from the preset number of reference contents to be specified as the minimum and the preset number (minimum number) included in the previously described first preset criterion. Therefore, in the following, in order to avoid confusion of terminology, the preset number to be specified as the minimum standard content is referred to as “standard number”.

The controller 130 may exclude at least one of the reference contents from the reference contents or additionally specify the reference contents so that the number of reference contents to be specified corresponds to the reference number.

First, if the content to be viewed that satisfies the preset first criterion is less than the standard number, the controller 130 converts at least one common criterion content included in the common criterion content list stored in the storage unit 120 to the standard content. can be further specified with

The number of reference contents additionally specified among the common reference contents may correspond to a number obtained by excluding (subtracting) the number of contents to be viewed that satisfy a predetermined first criterion from the reference number.

For example, as shown in (a) of FIG. 18, assume that the reference number is set to three. As shown in (b) of FIG. 18, the control unit 130, when the number of contents to be viewed that satisfies the preset first criterion is 1 (1810), the control unit 130 additionally selects 2 of the common standard contents. It is possible to specify two standard contents (1820, 1830).

Here, “common reference content” may be understood as reference content that can be commonly specified to a user account among a plurality of contents provided by a content providing service. Such common reference content may be set in advance by a system administrator.

The system administrator can specify various types of content, such as popular content, content by well-known authors, newly created content, content by new writers, and content with a recent increase in search volume, as common reference content.

The control unit 130 may store a plurality of common reference contents specified by the system manager in the storage unit 120 as a list of common reference contents.

If the number of contents to be viewed that satisfies the predetermined first criterion is less than the standard number, the control unit 130 sets unread contents that have never been viewed (or possessed) in the user account among the common reference contents included in the common reference contents list. It can be further specified by content.

That is, the control unit 130, when the first common reference content and the second common reference content are included in the common reference content list, and the first common reference content is browsing content that has been viewed in the user account, the second common reference content. The reference content may be further specified as the reference content.

Next, the controller 130 may exclude at least some of the specified reference contents from the reference contents when the number of contents to be viewed that satisfies the first predetermined criterion exceeds the reference number.

The number of contents to be viewed that is excluded from the reference contents may correspond to the number obtained by excluding (subtracting) the reference number from the number of contents to be viewed that satisfy the first predetermined criterion.

For example, when the number of content to be viewed that satisfies the preset first criterion is four, the controller 130 may exclude one content from the standard content.

Based on the content viewing history of the user account, the controller 130 may exclude at least one of the viewing content that satisfies the first predetermined criterion from the standard content.

For example, the controller 130 may exclude content viewed from the reference content that has been viewed the longest in the user account. In FIG. 15 , it is assumed that all of the first viewing contents 1540 , the second viewing contents 1550 , the third viewing contents 1560 , and the fourth viewing contents 1570 satisfy a predetermined first criterion. The control unit 130 may exclude the fourth browsing content 1570, which has been viewed the longest among them, from the reference content.

In addition, the controller 130 may additionally specify the reference content or may not exclude at least some of the specified content from the reference content, if the content to be viewed that satisfies the preset first criterion corresponds to the reference number.

Meanwhile, the control unit 130 may specify the standard content specified based on the content reading history of the user account and the common standard content that does not overlap as the standard content.

The control unit 130 may compare whether the reference content specified based on the content viewing history and the common reference content included in the common reference content list are identical.

As a result of the comparison, if the common reference content identical to the reference content specified based on the content reading history exists, the controller 130 may additionally specify the common reference content as the reference content.

That is, the control unit 130 may additionally specify, as the reference content, common reference content different from the specified reference content based on the content viewing history.

For example, it is assumed that the first content and the second content are specified as reference content based on a content viewing history of a user account. The control unit 130 determines, among the first content, the second content, and the third content included as common standard content in the common standard content list, the first content and the second content specified as the standard content based on the content viewing history. It may not be specified as the reference content.

On the other hand, in the present invention, there may occur a case where the sum of the standard content specified based on the content reading history of the user account and the standard content additionally specified in the common standard content is less than the preset number.

Here, the preset number may correspond to the minimum number of reference content and joint reference content required in order to provide the recommendation information to the user terminal 200 . This preset number may be different from the “reference number” described above. Hereinafter, in order to avoid confusion of terms, the preset number is referred to as “condition number”.

As an example, it is assumed that the first content and the second content are specified as reference content based on a content viewing history of a user account. When the first content and the second content included as common reference content are included in the common reference content list, there may be no reference content additionally specified as the reference content in the common reference content. In this case, the finally specified number of reference contents is “one”, which may be less than the reference number (eg, “three”).

The control unit 130 may, if the sum of the standard content specified based on the content browsing history of the user account and the standard content additionally specified in the common standard content is less than the number of conditions (or less than the number of conditions), It is possible to control so that recommendation information is not output to a preset area on the user terminal 200 .

Although not shown, the controller 130 may control other information to be included in the preset area when the exposure of recommendation information is limited to the preset area. Other information may be various, such as guide information related to the payment of the right to use and information about contents with high number of views.

Meanwhile, the controller 130 may specify matching content that satisfies a preset second criterion, among matching content matched with each standard content, as recommended content by a preset number for each standard content.

The “preset second criterion” is a condition for specifying the matching content as the recommended content, and may be set based on the content viewing history of the user account.

More specifically, the “preset second criterion” may be to specify, as recommended content, unviewed content that has not been viewed in a user account for a preset period of time.

For example, the preset second criterion may be to specify, as recommended content, matching content that does not include even one browsing sub-content viewed in the user account for 70 days. On the other hand, the preset second criterion may be to specify, as recommended content, matching content including at least one browsing sub-content viewed in the user account for 70 days.

For example, if the specific matching content matched to the first standard content has been viewed by the user account, the specific matching content may not be specified as the recommended content.

Meanwhile, the preset period included in the preset second criterion may be different from the preset period included in the previously described first preset criterion. Hereinafter, in order to avoid confusion of terms, the preset period included in the first preset criterion is referred to as “preset first period”, and the preset period included in the preset first criterion is referred to as “preset second period”. Let it be named as “.

The reference content may be content viewed in a user account during a preset first period. Accordingly, when the matched content of the specific standard content does not satisfy the second predetermined standard, the matching content may correspond to another specified standard content.

Accordingly, in the present invention, the preset second criterion may be expressed as specifying matched content that does not correspond to the specified standard content as recommended content.

In this way, in the present invention, the same content can be prevented from being repeatedly recommended to the user terminal 200 by restricting content specified as standard content from being recommended as recommended content of other standard content.

Meanwhile, the preset second criterion may be to specify, as recommended content, matching content that does not contain sub content in the user account. In other words, the preset second criterion may be to exclude matched content including sub-content owned by the user account from recommended content.

The controller 130 may not specify the matching content as recommended content if the user account includes sub content included in the matching content among the matching content matched with the reference content.

For example, when specific matching content matched to specific reference content includes sub content stored in a user account, the specific matching content may not be specified as recommended content.

In this way, in the present invention, content already possessed by a user account is restricted from being recommended as recommended content, so that content that the user already has an intention to use is not recommended on the user terminal 200 .

On the other hand, the second predetermined criterion may be to specify, as recommended content, matching content having a type of paid product that can be viewed using a right of use provided by the present invention.

The control unit 130 may check whether the matching content includes sub-content having a paid product type that can be viewed using the right to use.

As a result of the check, if matching content including sub-content having a paid product type that can be viewed using a usage right exists, the controller 130 may specify the matching content as recommended content.

In this case, the control unit 130 may specify, as recommended content, matching content including sub-content having a paid product type that can be viewed with a ticket held in the user account.

Based on user history information matched to the user account, the control unit 130 may check the usage right held by the user account, and specify the matched content that can be viewed with the usage right held by the user account as the reference content.

In this way, in the present invention, by providing content that can be viewed with a right of use as recommended content, it is possible to induce the user to use the recommended content and continue to consume the content continuously.

Furthermore, the controller 130 may specify recommended content so that a plurality of recommended content included in different reference content do not overlap.

More specifically, the controller 130 may specify recommended content for each of the first standard content and the second standard content such that the recommended content of the first standard content and the recommended content of the second standard content are different from each other.

In order to specify recommended content so that it does not overlap, the control unit 130 may also consider matching between standard content and matched content. That is, the controller 130 may specify the overlapping recommended content as one of the first standard content and the second standard content based on the matching degree between the standard content and the matching content.

Here, the “matching degree between contents” is a priority order of recommended contents relative to standard contents, and may be set by a system manager or set by the controller 130 by analyzing the relationship between contents.

The control unit 130 calculates the degree of matching between contents by analyzing basic information (eg, work name, author name, publication date and time, genre, etc.) of the contents matched with each of the contents and contents viewing histories of a plurality of user accounts. can do.

In this case, the "degree of matching between contents" may correspond to the above-described "degree of relationship between contents".

The controller 130 may determine which of the first reference content and the second reference content has a higher degree of matching with “content D” matched to both the first reference content and the second reference content.

As a result of the confirmation, the control unit 130 may control “content D” to be specified as the recommended content of reference content having a higher matching degree with “content D”.

As described above, in the present invention, based on the content browsing history of the user account, the browsing content viewed in the user account can be specified as the reference content, and a plurality of recommended content related to the specified reference content can be specified.

On the other hand, in the present invention, in order to efficiently process data and recommend highly accurate customized recommended content to users, a first server (“content server”, 100a, see FIG. 1) and a second server (“content server”) that perform different data processing “Artificial intelligence recommendation server”, 100b, see FIG. 1) may be included respectively.

The first server 100a performs a series of processes for providing content to the user terminal 200, and the artificial intelligence recommendation server 100b performs a series of processes for selecting user-customized recommended content based on artificial intelligence. can

However, as described above, the content server 100a and the artificial intelligence recommendation server 100b may be configured to perform at least a part of the role of the control unit 130, and the present invention does not place any particular limitation on this method. can Accordingly, functions performed by the first server 100a and the second server 100b described below may be expressed as being performed by the controller 130 .

First, the first server 100a may play a role of generating and storing a content viewing history of a user account.

In the first server 100a, a content viewing history 400 of a user account may exist. The content viewing history 400 may correspond to information related to a history of viewing content by a user account among history information linked to a user account (see FIG. 4 ).

In the content viewing history 400, i) information on the date and time of viewing content, ii) identification information for identifying content (or sub content) (title of work, sub content number (ex: “114 times” or “3 times”) Volume”), iii) Collection history information (430) of content viewed, attribute information of content viewed (ex: content genre, type of content publication (serial or book)), iv) product type of content viewed (type of free product) whether it is a paid product type), v) viewing means (digital currency or voucher) for browsing content.

Next, the second server 100b may process data related to specifying the reference content and recommended content.

The second server 100b may be dedicated to functions related to the aforementioned recommended content specification based on the content reading history of the first server 100a.

The content viewing history may be stored in the first server 100a. In this case, the second server 100b may refer to the first server 100a and perform a function related to specifying the recommended content.

Functions related to the specification of recommended content are the same as those described above, so they will be omitted.

Meanwhile, the second server 100b may specify customized recommended content for each user account based on artificial intelligence. The second server 100b learns a method of specifying content that each user is interested in as recommended content based on history information associated with each of a plurality of user accounts subscribed to the content providing service according to the present invention, and , recommended content can be specified using the learned method.

The method for specifying recommended content described above is at least one of a process of learning for selecting recommended content by the second server 100b using artificial intelligence and a process of specifying recommended content using the learned method. can be applied to

As described above, the method and system for providing content according to the present invention can recommend customized content considering the content viewed by the user by checking the content viewing history of the user account registered for the content providing service.

In particular, the content providing method and system according to the present invention specifies the content viewed by the user account among the content included in the content browsing history as the reference content, and based on the user's expected preference among content related to the reference content Recommended content can be specified. Through this, in the present invention, the content expected to be preferred by the user can be selected in a user-customized manner and the content can be recommended to the user.

Furthermore, the method and system for providing content according to the present invention provides a specific service page including information on recommended content, thereby effectively inducing content consumption by a user. In particular, in the present invention, by providing the user's expected preference information for the recommended content, the user can easily select the preferred type of content.

Furthermore, in the present invention, it is possible to prevent the consumer from leaving by inducing the use of the content and continuously consuming the content.

Furthermore, the present invention described above can be implemented as computer readable codes or instructions in a medium on which a program is recorded. That is, the present invention may be provided in the form of a program.

On the other hand, the computer-readable medium includes all types of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable media include Hard Disk Drive (HDD), Solid State Disk (SSD), Silicon Disk Drive (SDD), ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. there is

Furthermore, the computer-readable medium may be a server or cloud storage that includes storage and can be accessed by a user terminal through communication. In this case, the computer may download the program according to the present invention from a server or cloud storage through wired or wireless communication.

Furthermore, in the present invention, the above-described computer is a processor, that is, a user terminal equipped with a CPU (Central Processing Unit), and there is no particular limitation on its type.

On the other hand, the above detailed description should not be construed as limiting in all respects and should be considered as illustrative. The scope of the present invention should be determined by reasonable interpretation of the appended claims, and all changes within the equivalent scope of the present invention are included in the scope of the present invention.

Claims (16)

In the content providing method for providing a content providing service,
checking a content browsing history of a user account registered with the content providing service;
specifying, as reference content, content to be viewed that satisfies a predetermined first criterion among the content to be viewed included in the content browsing history;
specifying a plurality of recommended contents related to the reference contents and satisfying a predetermined second criterion;
And providing a specific service page including information on the plurality of recommended content to a user terminal to which the user account is logged in,
The specific service page,
Includes a specific region containing information on the plurality of recommended content;
The method of providing content, characterized in that content items corresponding to the plurality of recommended content are exposed in the specific area. According to claim 1,
The specific area,
A first area including at least one of a reason for recommending the plurality of recommended contents and user information associated with the user account; and
and a second area in which content items corresponding to some of the plurality of recommended content items are arranged. According to claim 2,
In each of the content items,
and at least one of a thumbnail image of recommended content corresponding to each of the content items, a content title, and expected preference information. According to claim 3,
The expected preference information,
The content providing method characterized in that it is calculated based on the correlation between the standard content and each of the plurality of recommended content, and expressed as a percentage. According to claim 4,
Based on the expected preference information, determining an exposure priority among the plurality of recommended content;
The content providing method of claim 1 , wherein the content items corresponding to each of the plurality of recommended content items are sequentially exposed to the second area according to the order of highest exposure priority. According to claim 5,
In the step of determining the exposure priority,
If there is a specific recommended content that does not satisfy the preset expected preference criteria among the plurality of recommended content,
The method of providing content, characterized in that determining an exposure priority among the remaining recommended content excluding the specific recommended content from the plurality of recommended content. According to claim 2,
When a preset user input is received from the user terminal in a state in which content items corresponding to any part of the plurality of contents are exposed in the specific area,
In response to the user input, in the specific area,
A content providing method characterized in that content items corresponding to other portions of the plurality of recommended contents are exposed except for the certain portion. According to claim 7,
collecting exposure logs related to exposure times of content items respectively corresponding to at least one specific recommended content exposed through the specific region among the plurality of recommended contents; and
The content providing method of claim 1 , further comprising counting the number of effective exposures in which the specific recommended content is effectively exposed in the user terminal, based on the exposure log. According to claim 8,
specifying highly-frequently exposed recommended content having a history of exposure of a content item in the specific region more than a predetermined number of times among the plurality of recommended content;
checking whether a content item corresponding to the recommended high-frequency exposure content has a selection event selected from the user terminal; and
and determining whether to expose the recommended high-frequency exposure content to the specific region based on a result of checking the selection event. According to claim 9,
As a result of checking the selection event, when there is no history of selecting the high-frequency exposure recommended content from the user terminal,
and limiting exposure of the frequently exposed content so that the frequently exposed content is no longer exposed in the specific area. According to claim 3,
In each of the content items,
The method of providing content, characterized in that it further comprises event information on a free reading right event that can be used to view the recommended content corresponding to each of the content items. According to claim 11,
A first content item among the content items includes a thumbnail image of first recommended content corresponding to any one of the plurality of recommended content items;
A second content item among the content items includes a thumbnail image of second recommended content corresponding to another one of the plurality of recommended content items;
For the first recommended content, if there is a free reading right event available for viewing the first recommended content, event information of the free reading right event is overlapped and output on the thumbnail image of the first recommended content,
For the second recommended content, if there is no free reading right event available for viewing the second recommended content, the thumbnail image of the second recommended content overlaps reading right information related to the viewing of the second recommended content Content providing method characterized in that it does not. According to claim 1,
Each browsing content included in the content browsing history is composed of at least one sub-content,
Among the viewing contents included in the content viewing history, the at least one viewing content that satisfies the preset first criterion,
A method of providing content, characterized in that the number of sub-contents viewed in the user account for a preset period of time is equal to or greater than the preset number. According to claim 1,
The recommended content that satisfies the preset second criterion,
The method of providing content, characterized in that, for the sub-content constituting the recommended content for a predetermined period of time, the content does not have a browsing history in the user account. In a content providing system including a storage unit and a control unit and providing a content providing service,
The control unit,
Check the content browsing history of the user account registered in the content providing service;
Among the contents to be viewed in the contents to be viewed, the contents to be viewed that satisfy a predetermined first criterion are specified as reference contents;
specifying a plurality of recommended contents related to the reference contents and satisfying a predetermined second criterion; and providing a specific service page including information on the plurality of recommended contents to a user terminal to which the user account is logged in;
The specific service page,
Includes a specific region containing information on the plurality of recommended content;
The content providing system according to claim 1 , wherein content items corresponding to the plurality of recommended content items are exposed in the specific area. A program that is executed by one or more processes in an electronic device and stored in a computer-readable recording medium,
said program,
Checking a content browsing history of a user account registered in a content providing service;
specifying, as reference content, content to be viewed that satisfies a predetermined first criterion among the content to be viewed included in the content browsing history;
specifying a plurality of recommended contents related to the reference contents and satisfying a predetermined second criterion; And instructions for performing a step of providing a specific service page including information on the plurality of recommended content to a user terminal to which the user account is logged in,
The specific service page,
Includes a specific region containing information on the plurality of recommended content;
A program stored on a computer-readable recording medium, characterized in that content items corresponding to the plurality of recommended content items are exposed in the specific area.

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