KR20000054654A - advertising product notise & use member application system by enterprise advertisement order in on­line - Google Patents

Abstract

PURPOSE: A system for operating advertisement notice using members is provided to supply advertising materials according to advertising models in franchises to members by making the members select multimedia advertisements to bid according to advertisement amounts and ratios of the members, and by making one of the members as a successful bidder. CONSTITUTION: A system for operating advertisement notice using members by on-line business advertising orders, comprises a mediator(100), advertisement notice using members(300), and advertisement order member businesses(200). Databases of the advertisement order member businesses are manufactured as multimedia forms such as text information data, still screens, and audios. A multimedia data streaming server of the mediator publicizes businesses and manages members. The streaming server stores franchise managing programs and publicizing data, and manages information lists of the businesses. The streaming server has functions of referring/retrieving/downloading/complementing/bidding/business classifying/product classifying/franchise managing. Information data of a server is supplied to many PCs of the notice using members with bidirectional communication-bidding systems. The notice using members participate in bidding of the mediator by watching member advertising materials. A selected member receives the advertisement materials.

Description

Advertisement product notise & use member application system by enterprise advertisement order in on­line}

The present invention relates to an advertisement publication user member operating system based on online corporate advertisement order order.

In the past, the form of corporate advertising was simply carried out in a B2B manner in which the contents (contents) were mainly the corporate marketing advertising agency. Therefore, due to the ambiguity of corporate marketing methods, it is difficult to make certain investment in advertising.

In addition, it is very difficult to expect an optimal advertising effect with advertisements using in-car posts that distribute advertisements made of physical types of tangibles to taxis and buses.

Although general advertising propensity analysis and various research studies are performed according to the conventional advertising method, it will be questioned that it has a substantial benefit.

Therefore, the present invention divides a multimedia advertisement of a company produced with multimedia information into a general posting (applying a download method), a special posting (view bar function for each member), and a view bar from a service server which is an intermediary to select advertisements for general members. By bidding according to the company's number of advertisements and the proportion of general members, bidding is done by region, consumption tendency, age, and other methods. (Vehicles, buildings, clothing, travel and other goods) will be provided or managed.

When the advertising order member companies want to advertise, the broker analyzes the database of the advertising order member companies provided by the main server and selects the optimal advertisement type of the credit and ability of the bidding member of the advertisement, which is the bidder. , Travel, goods, etc.), the advertising public interest member obtains a bid statement from the franchise according to the specification of the goods posted in a certain period or region, and makes a certain profit by contracting the posting of the advertisement and the profit part. Create

In the present invention, the advertisement posting member can choose to directly select the advertisement and multimedia design sector.

This is a way of finding and selecting features on the Internet to view and select design posts on the web according to the direct inclination of consumers. Therefore, it is not only necessary to promote corporate image, but also to have a search research cost or propensity analysis for products, people, groups, etc. There is no.

1 is a configuration diagram of the entire system of the present invention

Figure 2 is a flow chart for the advertising publication member selection system according to the present invention

3 is a flowchart illustrating a system for selecting an enterprise advertisement order member online according to the present invention.

※ Explanation of code for main part of drawing

100: intermediary 200: advertising order member companies

300: member of the advertising publication Yongik (用 益)

With reference to the accompanying drawings with respect to the configuration and operation of the present invention in consideration of the above points, Figure 1 is the overall system configuration of the present invention, Figure 2 is a flow chart for advertising member selection system according to the present invention, 3 is a flow chart of a system for selecting online corporate advertisement order members according to the present invention. First, the present invention provides a database of a plurality of advertisement order member companies 200 produced in multimedia form such as text information data, still images, and audio. Corporate PR and Member Information Management, Franchise Management Program, Promotion and Replay and Synchronization of Promotional Data and Multimedia Information (View Bar), Direct / Indirect Information List Management of Corporate Ads, Inquiry / Search, Downloading, Complementary, Bidding, Corporate Classification , Multimedia tax streaming server of the intermediary 100 that implements the product taxonomy function and franchise management function program (multi-media data s) The personal computer (pc) of a plurality of advertisement posting member 300, which is stored in a treaming sever and connected to the Internet interactively (i.e. two-way communication-bidding method). Providing by the mediator (100), the pre-certified advertising publication member (300) in accordance with the criteria such as the eligibility of the advertisement eligible or credit rating, advertising materials and stickers of the advertisement order member company 200 provided on the Internet Members, such as cutting, building paintings and franchise, clothing, bags, travel goods, and rent, to respond to the bidding initiated by the intermediary 100

The supply of goods is handled by a work agency in the form of a franchise.

The configuration according to the present invention configured as described above will be described in detail.

As a whole system and information flow for providing the multimedia-type corporate advertisement contents information according to the present invention, the contents of the book are processed into digital information using a multimedia authoring tool such as a PC and recorded in the form of information data on a CD-ROM. Process production. In this case, the PC may be simply used as a means for processing digital data into a form that is expected to be expected by the user.

On the other hand, by using the printed and dataized advertisements (stickers, cutting, building paintings and franc cards, clothing, bags, travel items, rents, etc.) to convert to offline information, multimedia production on the web and offline advertisement production equipment are used. Immediately convert to digital information. These constitute a multimedia information production system.

These multimedia content information (digital information) is stored in the data storage of the DB server connected to the multimedia data streaming server. (Of course, it can be stored in storage on a storage device on a web server or data streaming server.

In the following, it is described as being stored in each server.) This server is connected to a web server and data connected through a network (for example, a LAN).

The multimedia information according to the present invention refers to digital information such as still images, advertisement production products, audio, and moving images, and is used separately from text information.

However, it will be understood by those skilled in the art that in some cases, the multimedia information in the form of video may include text information.

The service system of the entire system for providing information in the system includes a streaming multimedia information service system and a calculation / billing / authentication (ssl; secure socket layer operation) / bidding / advertising view system.

The streaming multimedia information providing system is a system for providing multimedia enterprise advertisement contents information on a computer of an Internet user in real time, and includes a multimedia data streaming server and a database of the multimedia advertisement contents information connected thereto.

The calculation / billing / authentication (ssl operation) / bid / advertisement view system manages the mediator's file. On the other hand, the membership management system performs tasks related to application, approval, termination, and suspension of membership, and collects, stores, and calculates usage history (member credit information, marketing utilization information, consumption propensity information, region and age information). Perform the function.

Furthermore, the calculation / billing / authentication (ssl operation) / bid / advertisement viewing system can use the user calculation / billing / authentication (ssl operation) / bidding / advertising view system that is performed in normal internet commerce.

[Production of multimedia data]

The streaming multimedia data authoring system according to the present invention generates the multimedia data files through the following process.

Step 1: Types of Multimedia Data-Each company produces a live source of promotional marketing materials using a hardware system or software tool. Text is written with a text editor. Other audio production studios, digital camcorders, cutting machines, graphics or animation tools.

Second step: Encoding in a data format capable of streaming service by the multimedia data streaming authoring tool.

At this time, in order to synchronize the multimedia data, a smil file is generated by the Live Transfer Agent to set the network bandwidth negotiation.

It creates a multimedia data streaming index file with timeline settings to allow playback at a different location during playback or at a specific location by search, or to allow users to index and play a specific location.

In addition, it creates a meta data and multimedia data streaming event file to support various events to serve them.

Step 3: Analyze and understand the selection trends of corporate advertisements of advertising publication user member 300 into research trend DB and apply them to multimedia production.

[Playing and Synchronizing Multimedia Information of Corporate Advertising on the Internet]

The advertisement posting user member 300 authenticated on the system may be provided with multimedia information of the corporate advertisement.

First, the advertisement publication user member 300 is authenticated by accessing a web server using a web browser on his computer. The web server then displays the web page having a plurality of areas linked to each multimedia streaming metafile in the web browser of the advertisement posting interest member 300. The advertisement publication user member 300 clicks one of the areas, and the web browser reads the corresponding metafile in the web server.

The web server sends the multimedia metafile to the web browser. In this case, when the metafile is a multimedia data streaming metafile, the web server sets the multimedia data streaming player as an application type. The metafile is a multimedia data streaming plug-in metafile. The web server is configured with a multimedia data streaming plug-in. The web browser reads the multimedia metafile and starts the player with the multimedia metafile set.

The player first reads the Uniform Resource Locator (URL) where the multimedia data is located from the metafile and requests it from the multimedia server.

The multimedia server streams the requested multimedia clip to the player. At this time, the multimedia data streaming server checks the directory where the clip is stored and finds an event with the same name as the multimedia clip. Each retrieved event arrives as a clip, and the multimedia data streaming server sends the event data to the multimedia data streaming player.

The multimedia data streaming player plays these clips in the default web browser currently shown.

Meanwhile, the advertisement publication user member 300 may select a start, pause, end, rewind, forward, track, and other multimedia useful tools by using a multimedia data streaming player that sends data to its web browser. Accordingly, the multimedia corporate advertisement content file is handled and the corresponding action is taken.

[Manage direct / indirect information list of corporate advertising]

The title, detailed information, company information, offline availability range, etc. of each company information for each multimedia information file are recorded and managed as a playlist file. When the advertising publication member 300 clicks on the relevant area of the web browser and requests the contents of the playlist from the web server, the web server of the intermediary 100 retrieves the data from the database server and provides the same. You can navigate through the individual items in a playlist by clicking the area (display) that corresponds to the content. After browsing, you can request a linked metafile by clicking on the area displayed in the web browser.

The information management section of the advertisement publication interest member 300 according to the present invention is provided by member credit information, marketing utilization information, consumption propensity information, company selection information, region and age information.

In addition, the information management section of the advertising order member company 200 provides corporate credit information, marketing capability information, product information, self-advertising system information, applicable coverage information, and consumption groups by region and age.

[View / search]

The advertisement order member company 200 and the advertisement publication user member 300 may search the data written in the playlist file on the web browser by keywords. They look for information in the text file that matches the information you enter and display a list of the company's advertisements and the area where the information is located in a web browser. When the advertisement posting member 300 selects one of them, the multimedia data streaming player finds an address accordingly and requests the multimedia data streaming server. Then, text and still images, audio, cutting, and video clips of the corresponding area can be synchronized and sent using the synchronization information of the index file.

In addition, it provides information by authorizing the member and company information (especially product, marketing, credit, and consumption propensity) in detail.

[Download function]

The advertisement publication user member 300 provides a multimedia information file so that the corresponding multimedia data clip can be downloaded to his computer according to his / her choice on the web browser of the computer.

In particular, the design to be applied offline (stickers, cuttings, building paintings and franc cards, clothing, bags, travel items, rents, etc.) in the information file applies a practical design in the form of a franchise. 300) Select and provide only useful information according to its own DB capacity.

[Security function]

The secure SSL operation enables direct access to the media contents with direct security of the advertisement publication user member 300 DB and the advertisement order member company 200 information DB, and performs security functions such as user authentication. This security function can use the security function used in normal Internet commerce.

[Bidding function]

The first priority of the bidding information according to the present invention is to possess the data to be applied on the member's offline (stickers, cutting, building paintings and franc cards, clothing, bags, travel items, rent, etc.). For the first time, the screening of the same conditions is a random lottery method, which is based on judgment by region, product, age, and credit.

[Product tax breakdown]

Vehicles-Only for vehicle owners. The expression is based on temporary settings with stickers and cutting settings. Advertisement deadline is one week.

In the franchise, the advertisement publication user member 300 separates consumption propensity and activity on the offline and adds advertisement payment for each advertisement effect.

Buildings-Only for building owners. The form of painting shall be in the form of painting and franc card, and the advertisement shall be 3 months.

The franchise is a form that confirms and reports the member's building ownership and the posting deadline, and pays for the advertisement by identifying the density and liquidity of the population.

Apparel & Bags-Applicable to all individual members. The expression method is direct payment by category of product, and the advertisement time limit is expiration date for each product.

The franchise is based on the consumption tendency of members based on the advertising gibble by advertising effect.

Zone-For land owners only, the mode of expression is based on seasonal crop changes, and the overall form changes accordingly. Advertisement deadline is one year.

In the franchise, the form of payment for advertising is also annexed based on the propensity of member land and the liquidity of the population to the advertising land.

Others-Based on the types of advertisements allowed within the scope of membership ownership.

[Advertising order member company classification]

Image advertising-vehicles, rents, buildings, etc. (in the form of national advertising).

Specialty Company Advertising-Vehicles, clothing, bags, travel products, etc. (national advertising form / age-specific advertising form).

Specialty Product Advertisements-Vehicles, clothing, buildings, and other (national, regional, regional).

GENERAL LIMITED PRODUCT ADVERTISING-Vehicles, similar products, clothing. Bags, travel packages, and other (limited regional ad formats).

[Franchise management]

Since the basics of franchise management are promotion advertising management and profitability presentation, membership management should be preceded on the web, and the structural form of management is regional, age, consumption, professional company, etc. Manage by classifying.

The fundamental obligation of the franchise is to systematically select and manage the advertisement management member (300) and the promotional management data portion of profitability, and also analyzes the member's operation status of the advertisement publications, consumption propensity, and research.

First, the present invention is produced in the form of text information data, a still image, audio, etc. as a corporate advertisement, stored in a multimedia data streaming server (multi-media data streaming server), the information data in the server conversation It is provided as a personal computer (pc) connected to the Internet in a form (ie, two-way communication-bidding).

In addition, the functions necessary for the management of corporate public relations and advertisement publication user member information (300) information management, franchise management, and the formation of promotional data are driven by the system. The multimedia information reproduction and synchronization of corporate advertisements on the Internet (view bar), corporate There are direct and indirect information list management, search / search, download function, complementary function, bidding function, company classification function, product tax classification function, and franchise management function.

Therefore, unlike existing advertising, corporate advertising can have consumer marketing and consumer profit creation.

Download function of corporate promotional materials selected by advertisement publication user member 300, evaluation of member's credibility and work of member advertisement article (sticker, cutting, building painting and franc card, clothing, bag, travel article, rent, etc.) It will provide the best profit creation to the company's advertising cost reduction and advertising publication profit member (300) by sharing information on the web with the database and web work offline in the franchise form.

Although the configuration and operation of the present invention has been described above, the present invention is not limited thereto. Those skilled in the art will appreciate that modifications, changes, and the like are possible without departing from the spirit and scope of the present invention and belong to the present invention.

According to the present invention configured as described above, the corporate promotional contents are displayed on the web by reconstructing multimedia-type information, and the advertisement is made by the advertisement publication user member 300, which is a consumer. ) Is targeted marketing and will be lowered to the realistic price of enormous amount of money for corporate promotion.

In particular, by selecting a company's public relations on the web, various promotional media (stickers, cutting, building paintings and franc cards, clothing, bags, travel items, rent, etc.) can be franchised in the form of work agency and systematic offline online DB and web. By sharing the information of the company can reduce the advertising cost of the company and create the best profit for members.

According to the present invention, since it is an advertisement through a direct target-centered advertising medium, it has the best effect as a corporate public relations marketing with a fast promotional power, and is converted into an advertising effect of various methods.

The biggest effect of the invention is that the budgeting and promotion effect of the company's PR marketing business, the selective advertising effect of individual consumers, and the personal profit generation without special skills or time are possible.

Claims (5)

Database of numerous advertisement order member companies (200) produced in multimedia form such as text information data, still image, audio, corporate information management, member information management, franchise management program, promotion data and multimedia information playback and synchronization (view bar) ), Multimedia data streaming server of intermediary (100) that has built a direct and indirect information list management, inquiry / search, download function, complementary function, bidding function, corporate classification function, product tax classification function, franchise management function program (multi-media data streaming server) and store the information data on this server interactively (i.e. bidirectional communication-bid method). personal computer; pc), and pre-certified by the intermediary 100 according to criteria such as advertisement eligibility or credit rating Advertising publication member (300) is an intermediary to see the advertising materials and stickers, cutting, building painting and franchise, clothing, bags, travel goods, rent, etc. of the advertising order member company 200 provided on the Internet Advertisement publication user member operating system according to the order of the enterprise advertisement order on-line characterized in that the supply of goods to the selected person in response to the bid initiated by (100) is handled by a franchise-type work agency. The method according to claim 1, wherein the streaming server system of the broker 200 includes a multimedia information service system and a calculation / billing / authentication (ssl operation) / bid / advertisement viewing system. Advertisement publication user member operating system. According to claim 1, the bid for the advertising publication profit member 300 is classified according to the model of advertisement in the residential franchise by bidding by region, consumption propensity, and age according to the proportion of the number of advertising and the general membership of the company Advertisement posting member operating system according to online corporate advertisement order order, characterized by providing or managing goods, such as vehicles, buildings, clothing, travel products. According to claim 1, The franchise management is divided into national, regional, age, consumption propensity, professional enterprise-related advertising and regional advertising forms, and the obligation is the management and profitability of the advertising publication profit member 300 The system of the member management system based on the order of corporate advertisement orders received online, which includes systematic screening management of the public relations management data section of the company, analysis of member's advertisement status management, consumption propensity, and research. According to claim 3, The bidding information is prioritized to own the data to be applied offline, such as stickers, cutting, building painting and franchise, clothing, bags, travel goods, rent of the advertising posting member 300 The selection of the same conditions is a random lottery method, by region, product, age, credit, etc., the basis of the decision, characterized in that the advertising publication user management system based on the order of the company's advertising orders online.