KR20010102701A - Internet advertisement intermediation system and method thereof - Google Patents

Abstract

The present invention discloses an advertising mediation system and method thereof over a network. When a site owner wanting to attract an advertisement is connected through a network using an advertisement agency, a list of advertisers to which an advertisement is requested is displayed. Accordingly, when the site owner selects one advertiser, the advertiser includes the cost calculation conditions set by the advertiser. Provide advertiser information. The next time the site owner applies for advertising to one advertiser, the site's information is provided to the advertiser's advertisement requesting device. When the advertisement request information is transmitted from the advertiser's advertisement requesting device, an advertisement contract between the site owner and the advertiser is concluded. Next, the advertiser to provide the advertisement to the advertising agency of the site of the advertisement so that the advertisement is displayed. Afterwards, the site's advertising agency is connected to measure the site's advertising performance, and the site's advertising performance is provided to the advertising agency and the advertisement requesting device so that the site owner and the advertiser can grasp the advertising performance fairly and accurately. Therefore, a plurality of advertisers can easily select a site to request advertisements from among a plurality of sites, and reliable advertisement intermediation is achieved.

Description

Ad mediation system and method through the network {INTERNET ADVERTISEMENT INTERMEDIATION SYSTEM AND METHOD THEREOF}

The present invention relates to an advertisement mediation system and a method thereof through a network, and more particularly, to an advertisement mediation system and a method for allowing an advertisement request and advertisement attraction between an advertiser and an advertisement agent on a network.

In general, advertisements are made through media such as TV, newspapers and magazines, but recently, as the spread of the Internet has increased rapidly, people around the world have shared various information through the medium of the Internet. The number of ads used is increasing rapidly.

On the Internet, with many advertisers and site owners coexisting complexly, the site owner who wants to advertise for the advertiser or the site owner who wants to earn the advertising revenue contact the advertiser individually to attract the advertisement. Since it is attracting the advertiser, it is not easy for the advertiser to find a suitable advertising agency, the site owner also has the disadvantage that it is not easy to attract advertising.

In addition, if an advertising agency agreement is made between the advertiser and the site owner, a certain fee is paid to the advertising agency each month regardless of how many internet users have seen the advertisement. There are disadvantages.

Therefore, an object of the present invention is to provide an advertisement intermediation system and method for ensuring reliable advertisement request and advertisement attraction between a plurality of advertisers and a plurality of site owners through a network.

It is also an object of the present invention to provide an intermediary system and a method for easily attracting advertisements and requesting advertisements between site owners who want to attract advertisements and advertisers who request advertisements.

1 is a block diagram showing the structure of an advertisement mediation system through a network according to an embodiment of the present invention.

2A and 2C are flowcharts illustrating a method for mediating advertisement through a network according to an embodiment of the present invention.

3 is a diagram illustrating a data transmission state between components of an advertisement mediation system through a network according to an embodiment of the present invention.

In order to achieve the above technical problem, the mediation method of advertising through the network according to the characteristics of the present invention,

Displaying a list of advertisers who want to request advertisements when a site owner wanting to attract advertisements is connected through a network using an advertisement agency device;

Providing advertiser information including a cost calculation condition set by the advertiser when the site owner selects one advertiser;

Providing the site information to the advertisement requesting device of the advertiser when the site owner requests advertisement of one advertiser;

Signing an advertisement contract between the site owner and the advertiser when the advertisement request information is transmitted from the advertisement requesting device of the advertiser, and then providing the advertisement to the site advertising agency by the advertiser to display the advertisement;

Measuring the advertisement performance of the website by accessing the website of the advertising agency; And

And providing the advertisement performance of the site stock to the advertisement agency device and the advertisement request device.

In the measuring of the advertisement performance, the advertisement performance may be measured by counting the number of times an internet user clicks on the advertisement displayed on the site of the site of the advertisement for the advertisement.

In addition, the performance of the advertisement may be measured by counting the case where an internet user accesses the site of the site for the advertisement and clicks on the advertisement to be displayed, and then accesses the site of the advertiser and registers as a member of the advertiser. .

In addition, an advertisement result is counted when an Internet user clicks on the advertisement displayed on the site of the site of the advertisement for the advertisement and then accesses the website of the advertiser to purchase a product sold on the advertiser's site. Can also be measured.

According to another aspect of the present invention, an advertisement intermediation system through a network is an advertisement intermediation system that mediates an advertisement contract between a site owner desiring advertisement through a network and an advertiser desiring an advertisement request.

An advertiser database storing advertiser information including advertisements of advertisers requesting an advertisement;

When the site owner connects through a network using an advertisement agency, a plurality of advertiser information is read from the advertiser database and provided to the advertisement agency. When the site owner selects one advertiser, an advertisement requested by the advertiser And a processing device to transmit water to the advertisement agency through a network so that advertisements are displayed.

The advertiser information includes a cost estimating condition and an advertisement presented by the advertiser, and the cost estimating condition counts the number of times an Internet user clicks on the advertisement displayed by accessing a site of the site for the advertisement. First conditions for measuring ad performance; A second condition of measuring an advertisement performance by counting a case where an internet user clicks on the advertisement displayed on the site of the site of the advertisement for the advertisement and then registers as a member of the advertiser by accessing the website of the advertiser; And when the Internet user clicks on the advertisement displayed by accessing the site of the site for the advertisement and then accesses the site of the advertiser, and counts the case where the product sold on the advertiser's site is purchased. The third condition to measure is included.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates the structure of an advertisement mediation system via a network according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement intermediation system through the network according to the embodiment of the present invention provides an advertisement through an advertisement requesting apparatus 10 and the Internet 20 (including a future network) that allows an advertiser to request advertisements. Ad agency 30 and the intermediary device 40 is connected to the Internet 20 to mediate between the advertisement request device 10 and the advertising agency 30 so that the advertisement request and advertisement is made. Here, the advertisement request device 10 and the advertisement agency 30 are at least one.

The advertisement request apparatus 10 is a device operated by an advertiser who wants to request an advertisement agency, and the advertiser is a sales member who can access the mediation apparatus 40 by using the advertisement request apparatus 10 and receive an advertisement brokerage service. Subscribe and enter into an advertising contract with the advertising agency through the intermediary device (40).

The advertisement agency 30 is a device operated by a site owner (hereinafter referred to as site owner) who wishes to attract advertisements. The site owner is connected to the intermediary device 40 by using the advertisement agency 30. Sign up as an affiliated member that can receive intermediary services, enter into an advertising contract with the advertiser through the intermediary device 40, and then receive advertisements to act on the behalf.

The intermediary device 40 allows advertisement request and advertisement attraction between the advertiser and the site stock, and in particular, the site owner registered as an affiliate member selects an advertiser by presenting the advertisement agency conditions of a plurality of advertisers registered as sales members. The advertising cost is calculated according to the performance of the website of the site (advertising agency) that has signed the advertising contract.

To this end, the intermediary device 40 is a database module 41 that stores a plurality of information necessary for mediation of advertising, such as a plurality of information of the advertiser registered as a sales member, a plurality of information of the site registered as an affiliate member, advertisements, etc. And a processing module 42 for making an advertising contract between the advertiser and the site owner based on the information stored in the database module 41.

As shown in FIG. 1, the database module 41 includes a sales member database 411, an affiliate member database 412, an advertisement information database 413, an advertisement contract information database 414, and an advertisement performance. Database 415 and cost settlement information database 416.

The sales member database 411 stores a plurality of pieces of information about advertisers registered as sales members who can receive advertisement brokerage services. For example, a company name, a postal address, a business registration number, an e-mail address, and a location information URL (uniform resource location) on the Internet of the advertisement request apparatus 10 are stored for each sales member code given to the advertiser.

The affiliated member database 412 stores a plurality of pieces of information about a plurality of sites that are registered as affiliated members who can receive advertisement intermediary services, that is, advertisement sites desired to be advertised. For example, an identification number for logging in (hereinafter referred to as an ID) and a password, an e-mail address, a mailing address, a bank account number, and a corresponding advertisement agency device 30 for each affiliate member code assigned to the site. The location information URL on the Internet is stored.

The advertising agency information database 413 includes advertising contract terms, terms and cost calculation conditions for each advertiser registered as a sales member, for example, a condition indicating how the advertising agency's advertising performance will be provided to provide advertising costs. A number of advertisement agency conditions that are applied to are stored. In addition, product information indicating what products each advertiser handles, and information such as advertisements to be requested are stored for each advertiser.

On the other hand, it is possible to store such advertisement agency conditions or advertisement information in a file unit and provide it in the form of a web page, the web page is provided from the advertisement request device 10 or the mediation device 40 is an advertisement request device ( It may be produced separately according to the data provided from 10).

The advertisement contract database 414 stores contract information of the site owner and the advertiser to which the advertisement contract is concluded. For example, the contract information such as the advertiser's sales member code, the site's affiliate member code, the term of the advertisement contract, the cost calculation condition, and the advertisement payment method is stored for each advertisement contract number.

The advertising performance database 415 stores the advertising performance of the website of which the advertising contract is concluded, that is, how many internet users view the advertisement and how much the advertising effect is generated. Information such as cost estimation condition and advertisement performance is stored for each affiliate member code.

The cost settlement information database 416 stores information such as a cost to be paid to the site owner, which is an advertisement agent, according to the advertisement performance. For example, information such as advertisement performance, advertisement cost, sales member code of an advertiser to pay advertisement cost, advertisement fee payment, and advertisement payment account are stored for each affiliate member code of the advertisement agent.

On the basis of the information stored in the plurality of databases (411 to 416), the processing module 42 for mediating the advertisement request and advertisement attraction between the advertiser and the site owner is the site operation server 421, the advertisement contract processing server 422, an advertisement performance measurement server 423, a cost settlement processing server 424, and a mail server 425.

The site operation server 421 performs an authentication process for accessing the site by using the advertisement agency 30 based on the information stored in the affiliate member database 412, so that only the site owner registered as an affiliate member is advertised. It is possible to attract, and in addition, the advertisement request device 10 or the advertisement agency device 30 connected through the Internet 20 provides a home page on which various menus such as site introduction and membership registration are posted. Or register as a member to attract advertising.

The advertisement contract processing server 422 provides information necessary for advertiser selection, such as advertisement agency conditions of an advertiser, to an advertisement agency device 30 that is certified as an affiliate member. Make sure the contract is signed.

The advertisement performance measurement server 423 measures the advertisement performance of the website of the advertiser who signed the advertisement contract and provides the advertiser and the website, and the measured advertisement performance is stored in the advertisement performance information database 415 for each website.

The cost settlement processing server 424 calculates an advertisement cost according to the advertisement performance of the advertisement agency measured for a certain period of time and then provides the advertisement fee to the advertisement requesting apparatus 10 of the advertiser, so that the advertisement agency is paid to the site owner who is the advertisement agent.

The mail server 425 transmits a plurality of information such as a user guide to the advertiser and the site owner.

Meanwhile, in the embodiment of the present invention, although the processing module 42 for performing the advertisement mediation function is composed of a plurality of servers performing different functions, the functions of each server may be performed in one server.

Ad mediation method through a network according to an embodiment of the present invention having such a structure has the following features.

First, site owners who want to attract ads can choose an advertiser.

Secondly, advertisers can choose the costing conditions for estimating the advertising costs, and also provide the site owners with the costing conditions chosen by the advertisers to attract the ads so that the sites can select the advertisers.

Therefore, the advertiser can select the cost calculation conditions according to the advertising purpose, thereby more effectively managing the advertising costs to prevent unnecessary advertising spending, and site stocks that want to attract ads can also selectively increase the advertising revenue.

Here, the cost estimation conditions provided in the embodiment of the present invention are as follows.

1) Cost Estimation by Clicks

It is a condition that calculates the advertising cost based on the number of times Internet users access the advertisement agency's site and simply click on the advertisement.

2) Cost calculation condition by action

It is a condition for calculating the advertising costs according to the number of times Internet users click on the advertisements posted on the advertisement agency's site, access the website of the advertiser, and register as an advertiser's site member.

3) Calculation condition of cost by sale

It is a condition for calculating the advertising costs according to the number of times Internet users click on the advertisements displayed on the advertisement agent's site, access the website of the advertiser, and then purchase the products sold by the advertiser.

Here, "merchandise" includes any type of merchandise sold (products, food, theater tickets, etc.) or all intangible merchandise (travel goods, etc.), and "advertisements" include all forms of advertising on the website. (Advertising banner, multimedia image, text, rich media, etc.) and linked to the site of the advertiser according to the click of the Internet user.

And "site owner" includes all individuals or companies operating a home page on the Internet 20, and "advertiser" includes an individual or a company who wants to place advertisements on the Internet 20, and "advertisements" Agent "refers to the site in which the advertiser has entered into an advertising contract.

Next, a method of mediating advertisements through a network according to an embodiment of the present invention will be described based on these features.

First, the intermediary device 40 for mediating advertisement requests and advertisements receives subscription requests from a plurality of advertisers who wish to request advertisements, and registers advertisers who satisfy certain conditions as sales members, and provides advertiser information from each advertiser. Receive and build a sales member database 411. Then, the advertisement agency information database 413 is constructed by receiving information such as advertisement agency conditions desired by each advertiser, information on products handled by each advertiser, and advertisements to be requested. At this time, each advertiser may provide information indicating a number of conditions that apply to the agency, such as a cost estimation condition indicating how the advertiser's advertising performance is provided to provide advertising costs, or the web for providing such conditions. Provide a page.

In addition, the affiliated member database (412) receives an application for subscription from site owners who want to join as affiliated members who can attract advertisements requested by advertisers, and is provided with a large number of information (characteristics of sites provided). Build).

Such sales and affiliated membership may be made through the Internet 20 or may be made through individual contact or mail or a separate communication network.

2A to 2C sequentially illustrate the flow of an advertisement mediation method through a network according to an embodiment of the present invention.

With a large number of advertisers registered as sales members and a number of site owners registered as affiliated members, as shown in the accompanying FIG. 2A, the site owner is a web browser for accessing the Internet 20 on the advertisement agency 30. And enter a URL to connect to the intermediary device 40, the URL information is converted by the hypertext transfer protocol (HTTP) in a web browser, packetized, and then provided by an Internet service provider (ISP) that provides an Internet access service. It is transmitted to the intermediary device 40 through the (S100).

Accordingly, the site operation server 421 of the intermediary device 40 transmits the home page corresponding to the URL information to the advertisement agency 30, and the transmitted home page is displayed on a web browser of the advertisement agency 30. The state is converted and displayed. Therefore, the user checks various information provided by the intermediary device 40 through the home page displayed on the screen of the advertisement agency 30 (S110). The homepage may display a trade name and logo of an intermediary device, and provides a function of selecting various menus such as a member registration menu, an advertiser information search menu, an advertisement performance search menu, and the like.

When the site owner selects the "Advertiser information search menu" to search for an advertiser, the advertisement contract processing server 422 provides a search term input field and searches a sales member database 411 according to the search term entered and is registered as a sales member. The advertiser list is provided to the advertisement agency 30 (S120 to S130).

In addition, by providing a list of advertisers registered as sales members classified by category, site owners can easily find advertisers who have requested advertisements in each field. For example, advertisers may be classified and provided as restaurants, shopping malls, automobiles, tourism, leisure, computers, telecommunications, real estate, automobiles, media, and the like.

When the site owner clicks on a specific advertiser according to the advertiser list provided as described above, the advertisement contract processing server 422 provides the affiliate agency page of the advertiser stored in the advertisement agency information database 413 to the advertisement agency 30. Make sure the site knows what the advertising terms the advertiser has to offer.

In addition, by providing information of the products sold by the advertiser, and information such as advertisements to be requested, the site owner can easily select the advertiser (S140 to S150).

Therefore, the site owner can select the advertisers who have joined the purpose of attracting advertisements by reviewing the cost estimation conditions, terms, or advertisements proposed by the advertiser. If the site owner selects a specific advertiser and wants to attract the advertisements, the advertisement contract processing server ( 422 may provide the advertisement requesting device 10 with the information of the site stock in which the advertisement is to be attracted to the advertiser for review (S160 to S170). In this case, the site owner may select and act on a specific advertisement from various advertisements of the advertiser.

Next, when the message requesting approval of advertisements is transmitted from the advertisement request device 10 or the advertiser connects through the advertisement request apparatus 10 and inputs information indicating the advertisement attraction approval, the advertisement contract processing server 422 sends an advertisement. Sign an advertising contract between the advertiser and the site week, and the corresponding contract information is stored in the advertising contract information database 414 (S180 to S190), and whether the contract is concluded is requested by the advertisement requesting apparatus 10 and the advertising agency 30. By providing it so that the advertiser and the site owner knows that the advertising contract has been concluded (S200).

As shown in FIG. 2B, the advertisement contract processing server 422 provides the advertisements of the advertisers whose contracts are concluded to the advertisement agency 30 of the site stock so that advertisements may be posted (S210 to S220). ). In this case, only the advertisements selected by the site owner may be provided to the advertisement agency 30. .

As such, when an advertisement contract is established between the advertiser and the site, and the advertisement of the advertiser is displayed on the site, the advertisement performance measurement server 423 of the mediation apparatus 40 measures the advertisement performance of the site of the advertisement agency and measures with the advertiser. Provide it to the site owner.

The advertisement performance measurement server 423 searches the advertisement contract information database 414 and measures the advertisement performance according to the cost calculation condition contracted by the site owner (S230). If the contracted cost estimating condition is the first condition for measuring ad performance based on the number of clicks on an advertisement, the ad performance is calculated by counting the number of clicks only if an Internet user clicks on the advertiser's advertisement after accessing the advertiser's site. (S240 to S250), and in the embodiment of the present invention, the advertisement performance measuring server 423 reads the access log file of the Internet user recorded on the advertisement agency 30 to measure the number of clicks.

On the other hand, if the contracted cost estimating condition is the second condition that measures the performance of the advertisement according to the number of actions, the Internet user visits the advertiser's site, clicks on the advertiser's advertisement, and accesses the advertiser's site. Only when registered as a member of the measure the number of actions to measure the performance of the advertising (S260 ~ S270). In the embodiment of the present invention, the advertisement performance measuring server 423 uses the access log file of the Internet user connected to the advertisement requesting apparatus 10 through the advertisement agency 30 or a separate identification code. Search the member database to see if the corresponding internet user is a member, and measure the number of actions according to the search result to measure the advertisement performance.

In the case where the contracted cost estimation condition is the third condition for measuring the performance of the advertisement according to the number of sales, the Internet user clicks on the advertiser's advertisement displayed on the advertiser's site and accesses the advertiser's site. Only when a product is sold is sold, the number of sales is counted to measure the performance of the advertisement (S280). In the exemplary embodiment of the present invention, the advertisement performance measurement server 423 searches the sales database of the advertisement request apparatus 10 by using an access log file of the Internet user or a separate identification code to determine whether the corresponding Internet user has purchased a product. It measures whether or not the advertisement is performed by counting the number of sales based on the search result.

In addition, when the cost calculation condition is a condition in which the advertising performance is calculated according to the number of actions or the number of sales, the mediation device 40 provides a separate measurement program to the advertisement requesting device 10. The measurement program installed in (10) measures the number of times of member registration, product purchase, etc. of an Internet user connected through the site advertising agency 30 through which the advertising contract is concluded, and to provide it to the intermediary device 40. It may be. However, the advertisement performance measuring method according to the embodiment of the present invention is not limited to the above-described one.

As such, the advertisement performance data is calculated by counting the number of times a derivative result (member registration, product purchase, etc.) occurs depending on whether the Internet user actually recognizes the advertisement displayed on the site that serves the advertisement or whether the advertisement is the advertisement. As shown in FIG. 2C, when the predetermined period has elapsed, the cost calculation server 424 stores the advertisement cost based on the advertisement result of the site stock stored in the advertisement performance database 415. The calculation is provided to the advertisement agency 30 and the advertisement request device 10 together with the advertisement performance information (S290 to S310).

Accordingly, when the advertiser deposits the advertisement cost according to the procedure of credit card payment, direct deposit (S320), the cost calculation processing server 424 of the intermediary device 40 subtracts a predetermined brokerage fee from the deposited advertisement cost and the remaining amount, that is, , The advertising agency is allocated to the site where the advertisement is posted (S330).

In FIG. 3, the data feature transmitted between each component according to the advertisement mediation method described above is illustrated in more detail.

This invention is capable of various modifications and implementations without departing from the scope of the following claims.

As described above, according to the embodiment of the present invention, an advertisement request, an advertisement contract, and an advertisement between a plurality of advertisers who want to request advertisements and a plurality of sites who want to attract advertisements are efficiently performed.

In addition, even if the site owners wanting to attract advertisements do not have to contact the advertisers individually, the advertisers can easily search for an advertiser suitable for their site characteristics and request an advertisement.

In addition, advertisers can spend their advertising more efficiently because the Internet users actually see the advertisements or calculate the advertising costs based on the results derived from the advertisements (member registration, product purchase). Ad agency will be done.

Claims (7)

Displaying a list of advertisers who want to request advertisements when a site owner wanting to attract advertisements is connected through a network using an advertisement agency device; Providing advertiser information including a cost calculation condition set by the advertiser when the site owner selects one advertiser; Providing the site information to the advertisement requesting device of the advertiser when the site owner requests advertisement of one advertiser; Signing an advertisement contract between the site owner and the advertiser when the advertisement request information is transmitted from the advertisement requesting device of the advertiser, and then providing the advertisement to the site advertising agency by the advertiser to display the advertisement; Measuring the advertisement performance of the website by accessing the website of the advertising agency; And Providing the advertisement performance of the website with the advertisement agency device and the advertisement request device Ad mediation method comprising a. The method of claim 1, wherein in the measuring of the advertising performance, Advertising mediation method characterized by measuring the number of times that an internet user clicks on the advertisement displayed on the site of the site of the advertisement for the advertisement. The method of claim 1, wherein in the measuring of the advertising performance, The advertisement performance is measured by counting the case where an internet user clicks on the advertisement displayed on the site of the site of the advertisement for the advertisement and then accesses the website of the advertiser and registers as a member of the advertiser. Ad mediation method. The method of claim 1, wherein in the measuring of the advertising performance, The advertisement performance is measured by counting the cases where an internet user clicks on the advertisement displayed on the site of the site of the advertisement on behalf of the advertisement, and then accesses the website of the advertiser and purchases a product sold on the advertiser's site. Advertising mediation method characterized in that. In an advertising brokerage system, which mediates an advertising contract between a site owner who wishes to attract advertisements and an advertiser who wishes to request an advertisement through a network. An advertiser database storing advertiser information including advertisements of advertisers requesting an advertisement; When the site owner connects through a network using an advertisement agency, a plurality of advertiser information is read from the advertiser database and provided to the advertisement agency. When the site owner selects one advertiser, an advertisement requested by the advertiser A processing device that transmits water to the advertising agency through a network to allow advertisements to be displayed. Ad mediation system comprising a. The method of claim 5, The advertiser information includes a cost estimating condition, the advertisement brokerage system including the advertisement presented by the advertiser. The method of claim 6, The above cost estimation conditions A first condition for measuring an advertisement performance by counting the number of times an Internet user clicks on the advertisement displayed on the site of the site of the advertisement for the advertisement; A second condition of measuring an advertisement performance by counting a case where an internet user clicks on the advertisement displayed on the site of the site of the advertisement for the advertisement and then registers as a member of the advertiser by accessing the website of the advertiser; And The advertisement performance is measured by counting the cases where an internet user clicks on the advertisement displayed on the site of the site of the advertisement on behalf of the advertisement, and then accesses the website of the advertiser and purchases a product sold on the advertiser's site. Advertising mediation system comprising a third condition.