KR101697725B1 - Method for intermediating on-line advertisement - Google Patents
Method for intermediating on-line advertisement Download PDFInfo
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- KR101697725B1 KR101697725B1 KR1020150122382A KR20150122382A KR101697725B1 KR 101697725 B1 KR101697725 B1 KR 101697725B1 KR 1020150122382 A KR1020150122382 A KR 1020150122382A KR 20150122382 A KR20150122382 A KR 20150122382A KR 101697725 B1 KR101697725 B1 KR 101697725B1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0613—Third-party assisted
- G06Q30/0619—Neutral agent
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The present invention relates to a method and apparatus for converting an advertisement of an advertisement main body into various types of advertisement forms and mediating the advertisement company, such as a media company, to advertise using a site, a visitor, a user, An advertisement intermediation method, comprising: an advertiser terminal providing advertisements based on at least one of a text, an image, and a flash based advertisement; a media company terminal having an Internet medium for executing an advertisement; (S100), wherein the advertiser terminal and the media company terminal each subscribe to a web site served by the intermediary server and receive a unique identification code; Transmitting advertisement information provided by the advertiser terminal to the intermediary server (S200); In order to generate the Internet advertisement contents on the basis of the advertisement information, the mediating server selects the advertisement method of CPA (Cost Per Action), CPC (Cost Per Click), CPM (Cost Per Millenium) and CPS (S300) of generating advertisement contents combined with at least two advertisement methods; Registering the generated advertisement contents in a web site served by the intermediary server (S400); Transmitting the Internet medium information held by the media terminal to the intermediary server (S500); (S600) of the media company terminal accessing the website and requesting at least one advertisement content for advertisement execution from the brokerage server; And a step (S700) in which the intermediary server mediates predetermined advertisement contents based on a unique identification code of each of the advertiser terminal and the media distribution terminal to perform execution and settlement of the advertisement (S700).
Description
The present invention relates to an online advertising intermediation method, and more particularly, to an advertisement intermediation method for converting an advertisement of an advertisement main body into various types of advertisement forms so that a media company as an advertisement host can advertise using a site, a visitor, Settlement, and distribution of services.
With the rapid spread of wired and wireless information networks worldwide, the culture of providing and enjoying information and services through the mobile market, which is expanding rapidly, is rapidly settling. Accordingly, the way of providing information and contents through wired and wireless information communication networks and the service forms of advertisements are also being diversified.
In general, CPS, CPA, CPC, and CPM are examples of online advertising.
The CPS (Cost Per Sale) is a revenue generated at the time of settlement, in which a post related to an advertisement is posted and a profit is generated when the product is sold through the advertisement. There are many ways to earn profits by making posts that appeal to the commodities, and by linking them with purchases. Paid membership can also be considered a sale.
The cost per action (CPA) is a profit generated at the time of membership registration, in which a reader who posts a product and reads the article requests a free consultation or a free membership is generated.
The CPC (Cost Per Click) is a profit generated when a user clicks on an advertisement, and when a user clicks on the advertisement, profit is generated.
The CPM (Cost Per Millenium) is the revenue generated upon exposure, and it calculates the advertising amount based on the number of members accessing the site and the number of visitors per day (one-day page view). Since the unit price is low with only one exposure, the unit is usually set as a unit of revenue that can be obtained with 1,000 exposures.
On the other hand, due to the overheated competition of advertisers such as portals and blogs and the limited market structure, the emergence and saturation of saturating markets and unproven businesses have played a role in distrust and rejection of ad execution, And it is a reality that poses many problems about advertising which is not effective.
In addition, since the execution methods of the advertisement are all similar, there is a problem that the advertiser can not execute the targeted advertisement for maximizing the advertisement effect of the advertiser, or it is difficult to efficiently manage the advertisement according to the advertisement execution.
In particular, an advertiser may be exposed to damage due to an unfair advertisement cost due to an act of an advertiser (a publisher, a publisher) or an operation that is inconsistent with a guideline, Which is inferior.
SUMMARY OF THE INVENTION An object of the present invention to solve the problems derived from the prior art is to provide a novel type of online advertising intermediary that is both more developed and satisfactory to an advertiser and an ad- Method.
Meanwhile, the object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.
According to an embodiment of the present invention, the above-mentioned object can be achieved by providing an advertisement terminal providing advertisements based on at least one of a text, an image, and a flash based advertisement, a media company terminal having an Internet medium for executing an advertisement, And an intermediary server for exchanging information between the advertiser terminal and the media company terminal to perform advertisement mediation, wherein the advertiser terminal and the media company terminal each subscribe to a website served by the mediating server, (S100); Transmitting advertisement information provided by the advertiser terminal to the intermediary server (S200); In order to generate the Internet advertisement contents on the basis of the advertisement information, the mediating server selects the advertisement method of CPA (Cost Per Action), CPC (Cost Per Click), CPM (Cost Per Millenium) and CPS (S300) of generating advertisement contents combined with at least two advertisement methods; Registering the generated advertisement contents in a web site served by the intermediary server (S400); Transmitting the Internet medium information held by the media terminal to the intermediary server (S500); (S600) of the media company terminal accessing the website and requesting at least one advertisement content for advertisement execution from the brokerage server; And an intermediary server (S700) for mediating predetermined advertisement contents based on a unique identification code of each of the advertiser terminal and the media distribution terminal and performing execution and settlement of advertisement (S700) ≪ / RTI >
Preferably, the advertisement information includes at least one Internet media condition information for executing an advertisement in step S200. In step S700, the mediating server selects an Internet medium corresponding to the condition information, And the advertisement content is matched between the advertiser terminal and the media company terminal.
Preferably, at least two or more advertisement methods required by the advertiser terminal are combined with the advertisement content generated in step S300. In step S700, the mediating server transmits at least one of advertisement methods included in the advertisement content And the advertisement contents are matched between the advertiser terminal and the media company terminal by selecting an Internet medium capable of executing the advertisement method.
Preferably, the intermediary server further includes a step (S800) of evaluating the advertisement execution performance performed through the Internet medium held by the media company terminal by a predetermined period (S800), and classifying the media companies according to the rating (S800) And provides different supplemental benefits or rights.
According to the present invention, the following effects can be expected.
First, it provides advertisement contents combined with various advertisement methods, so that it is possible to effect customized advertisement intermediaries satisfying both advertisers and media companies.
Second, since the mediation server carries out the settlement and distribution management in intermediating the advertisement between the advertiser and the media company, reliability and transparency can be provided.
Third, advertisers can have confidence in the media company due to the rating system of the media company according to the advertisement execution performance, and the media company can maintain the high grade according to the performance and generate more profit.
FIG. 1 is a conceptual diagram illustrating a system configuration for implementing an online advertisement intermediation method according to an embodiment of the present invention,
FIG. 2 is a flow chart for explaining an online archaeo brokerage method according to an embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various different forms, and these embodiments are not intended to be exhaustive or to limit the scope of the present invention to the precise form disclosed, It is provided to inform the person completely of the scope of the invention. And the terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. The singular forms herein include plural forms unless the context clearly dictates otherwise.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Brief Description of Drawings FIG. 1 is a block diagram of a computer system according to an embodiment of the present invention; FIG. 2 is a block diagram of a computer system according to an embodiment of the present invention; FIG.
As shown in FIG. 1, the present invention provides an advertisement terminal for providing advertisements based on at least one of a text, an image, and a flash based advertisement, a media company terminal having an Internet medium for advertisement execution, And a mediation server for exchanging information between the media company terminals and performing advertisement mediation.
As shown in FIG. 2, the online advertisement mediating method according to an embodiment of the present invention includes the steps of subscribing to a website for mediating advertisement (S100), and transmitting advertiser information from the advertiser terminal to the mediating server A step S300 of generating an advertisement content by the mediation server, a step S400 of registering the advertisement content on the website, and a step of transmitting Internet medium information to the mediation server in the media company terminal S500), a step S600 of requesting the advertisement contents by the media company terminal, and a step S700 of performing the execution and settlement of the advertisement by intermediating the advertisement contents.
First, in step S100, the advertiser terminal and the media company terminal each subscribe to a website served by the intermediary server and receive a unique identification code. At this time, the web site is a web site for mediating advertisements, and may include an Internet version of a web site implemented by a general PC and a mobile version of a web site implemented by a smart phone. In addition, the web site may be in the form of a mobile application.
Next, in step S200, advertisement information provided by the advertiser terminal is transmitted to the intermediary server. Here, the advertisement may be a computer-generated text, an image, a flash file, or a file in which at least two are combined. At this time, the advertisement information is transmitted to the intermediary server, which means that the advertiser terminal accesses the website and uploads the file.
Next, in step S300, the mediating server generates advertisement contents usable on the Internet medium based on the advertisement information. At this time, it is preferable that at least two or more of advertisement methods of CPA (Cost Per Action), CPC (Cost Per Click), CPM (Cost Per Millenium) and CPS (Cost Per Sale) are combined. That is, by providing advertisement contents combined with various advertisement methods, it is possible to provide various choices to advertisers as well as media companies and users.
Next, in step S400, the generated advertisement contents are registered in a web site served by the intermediary server. Here, the generated advertisement content can be registered and disclosed on a web site through approval, and it can be registered and disclosed immediately without approval according to the type of advertisement. In addition, the advertisement contents can be disclosed only to a user who is open or registered by accessing a web site. In addition, the advertisement contents are ranked according to the level of the advertisement contents and can be registered on the website.
Next, in step S500, the Internet media information stored in the media distribution terminal is transmitted to the intermediary server. This is for discriminating, through the intermediary server, how the Internet media owned by the media terminal are applicable to the advertisement system before the media terminal requests the advertisement content. Accordingly, the advertisement contents can be matched based on the unique identification codes of the advertiser terminal and the media distribution terminal.
Next, in step S600, the media company terminal accesses the website and requests at least one advertisement content for advertisement execution from the intermediary server. Here, the advertisement contents that can be requested by the media company terminal can be applied to the Internet media owned by the media company terminal, and it can be determined whether the mediating server is available or not, or the availability can be identified on the website.
Next, in step S700, the mediating server mediates predetermined advertisement contents based on the unique identification codes of the advertiser terminal and the media distribution terminal, respectively, and executes execution and settlement of advertisements.
Here, it is preferable that the advertiser and the media company provide the performance in the real-time report by providing the performance through the real-time report, and the report by the performance differentiated according to the date, time or advertisement method is provided. At this time, it is possible to provide reliability and transparency in advertisement execution by not only providing only one settlement report, but also exposing each date, time, and advertisement method category according to each advertisement unit and ongoing promotion.
In step S200, the advertisement information may include at least one Internet media condition information for executing an advertisement. In step S700, the mediating server selects an Internet medium corresponding to the condition information, The advertisement content may be matched between the advertiser terminal and the media distribution terminal. That is, a variety of advertisement platforms such as a text banner type, an image banner type, and a flash banner type can be provided for the advertisement contents. The advertiser can easily select a platform suited to the advertisement mode, and the media company can select the advertisement platforms This can mediate customized ads that can meet each other's needs and mutually benefit.
At least two or more advertisement methods requested by the advertiser terminal may be combined with the advertisement content generated in step S300. In step S700, the mediating server may transmit at least one of advertisement methods included in the advertisement content And the advertisement contents can be matched between the advertiser terminal and the media company terminal. Accordingly, the advertiser can mutually benefit by linking with the media company through the desired advertisement method or category matching, and the advertiser can select the desired advertising method and easily select the advertisement platform or the package type method. In addition, since it is possible to select the advertisement method suitable for the subject of advertisement, it is easy to manage the performance and the goal of the advertisement is clear, so that synergy effect can be expected better. In addition, the advertiser can directly select the advertisement exposure area and the time zone, thereby enhancing the efficiency of the advertisement cost when executing the advertisement. In addition, It can be expected that advertisers will be more receptive to advertisers because of their high conversion rate and product purchase rate.
The intermediary server may further include a step (S800) of classifying the media companies according to the rating by evaluating the advertisement execution performance performed on the Internet medium owned by the media company terminal by a predetermined period (S800) And may provide different supplementary benefits or rights. For example, advertising quality can be improved by paying commissions for different media companies, and media companies can improve this through quality advertising. For example, the media history can be divided into five grades: A, B, C, D, and E. The rating can be run once a week and can be proportionate to the performance and quality of the ad. If the media company receives the E grade more than three times, the advertisement can no longer be processed, and the quality of the advertisement and the macro action of the program can be eliminated.
Further, a function for filtering the fraudulent activity at the time of executing the advertisement of the media company may be embedded in the mediating server. Typically, it will provide transparency and credibility by statistically objectifying advertisers and media publishers about the situation in which they are engaged in an act of escalation or repetitive and intentional clicks. For example, the condition for filtering fraud is filtering when the number of clicks of the advertisement is more than three times in the specific IP. If the user repeatedly clicks on the specific IP repeatedly, , The click is treated as an invalid click. In addition, if a malicious click occurs repeatedly in a specific media company, the advertisement execution is stopped to prevent advertisers from damaging the advertisement.
According to the embodiments of the present invention described so far, the following effects can be expected.
First, it provides advertisement contents combined with various advertisement methods, so that it is possible to effect customized advertisement intermediaries satisfying both advertisers and media companies.
Second, since the mediation server carries out the settlement and distribution management in intermediating the advertisement between the advertiser and the media company, reliability and transparency can be provided.
Third, advertisers can have confidence in the media company due to the rating system of the media company according to the advertisement execution performance, and the media company can maintain the high grade according to the performance and generate more profit.
The foregoing has outlined rather broadly the features and technical advantages of the present invention in order that the claims of the invention to be described below may be better understood. It will be understood by those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the foregoing detailed description, and all changes or modifications derived from the appended claims and their equivalents should be construed as being included within the scope of the present invention.
Claims (4)
(S100) the advertiser terminal and the media company terminal each subscribing to a website served by the intermediary server and receiving a unique identification code;
Transmitting advertisement information provided by the advertiser terminal to the intermediary server (S200);
In order to generate the Internet advertisement contents on the basis of the advertisement information, the mediating server selects the advertisement method of CPA (Cost Per Action), CPC (Cost Per Click), CPM (Cost Per Millenium) and CPS (S300) of generating advertisement contents combined with at least two advertisement methods;
Registering the generated advertisement contents in a web site served by the intermediary server (S400);
Transmitting the Internet medium information held by the media terminal to the intermediary server (S500);
(S600) of the media company terminal accessing the website and requesting at least one advertisement content for advertisement execution from the intermediary server;
The brokerage server mediates predetermined advertisement contents based on a unique identification code of each of the advertiser terminal and the media distribution terminal and performs settlement according to the advertisement execution (S700); And
Wherein the mediating server evaluates the advertisement execution performance performed on the internet medium of the media company terminal by a predetermined period to classify the media companies by grade and the mediating server provides different additional benefits or rights according to the ratings of the media companies (S800)
In step S200, the advertisement information includes at least one Internet media condition information for executing an advertisement. In step S700, the mediating server selects an Internet medium corresponding to the condition information, The advertisement contents are matched between the media terminals,
At least two or more advertisement methods requested by the advertiser terminal are combined with the advertisement content generated in step S300. In step S700, the mediating server executes at least one of the advertisement methods included in the advertisement content And selecting an available internet medium to match the advertisement content between the advertiser terminal and the media company terminal.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150122382A KR101697725B1 (en) | 2015-08-31 | 2015-08-31 | Method for intermediating on-line advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| KR1020150122382A KR101697725B1 (en) | 2015-08-31 | 2015-08-31 | Method for intermediating on-line advertisement |
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| KR101697725B1 true KR101697725B1 (en) | 2017-01-18 |
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| KR1020150122382A KR101697725B1 (en) | 2015-08-31 | 2015-08-31 | Method for intermediating on-line advertisement |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR102203478B1 (en) * | 2020-10-15 | 2021-01-15 | 주식회사 신화캐슬 | Method for providing internet advertising and automated system for the same |
| KR102242692B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | method and system for displaying advertisements through identification code generation and verification procedures |
| KR102242690B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | server and system that implements the advertising platform |
| KR102242689B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | system that implements a blockchain-based advertisement service |
| KR102242691B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | method and system for generating advertisement information and sharing it to customer terminal |
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| KR20000074414A (en) * | 1999-05-20 | 2000-12-15 | 김유식 | Internet advertisement intermediation service system and method thereof |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR102203478B1 (en) * | 2020-10-15 | 2021-01-15 | 주식회사 신화캐슬 | Method for providing internet advertising and automated system for the same |
| KR102242692B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | method and system for displaying advertisements through identification code generation and verification procedures |
| KR102242690B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | server and system that implements the advertising platform |
| KR102242689B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | system that implements a blockchain-based advertisement service |
| KR102242691B1 (en) | 2021-01-11 | 2021-04-21 | 주식회사 신화캐슬 | method and system for generating advertisement information and sharing it to customer terminal |
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