KR20010025507A - Mediation management system for media sales and purchases using the Internet - Google Patents

Abstract

PURPOSE: A media space sales agency system is provided to classify the advertisement time or space offered by media such as TV, radio, newspaper or magazine, and intermediate the sale or the purchase of the advertisement time or space over the internet so that it can reduce the marketing cost of the media company. CONSTITUTION: The system comprises a media space sale system(4), a media space purchase system(5) and a central management system(3). The media space sale system(4) classifies sale agency right of the advertisement time or space offered by the media company, offers the classified advertisement time or space, adjusted to the media space purchase system(5), over the internet. The media space purchase system(5) offers the advertisement information, offered by the media space sale system(4), to purchase companies via a purchase application. The central management system(3) transmits the advertisement information and payment data to the purchase companies, and also enable the purchase companies to purchase the advertisement time or space directly offered by the media companies by using an auction or a reverse auction.

Description

Mediation management system for media sales and purchases using the Internet {omitted}

The present invention relates to a mediation management system for media sales and purchases using the Internet,

It acts as an advertising time zone sales function of a media company that specializes in selling or purchasing the advertising time or page of a media company, and the multi-party transactions such as media companies (TV, radio, newspaper, magazine), media purchasing companies, purchasing companies It is an intermediary business model for efficiently providing services.

In order to reduce the inconvenience and cost of transactions that must be experienced in order to purchase media advertising time, various media sales information, purchasing system, and central management system are provided to purchasers and purchasing companies in real time through the internet, Brokerage management for more efficient operation of media advertising time by providing information search function, selective download, and payment information and results through the Internet using the system. System.

In addition, through the media sales system and the purchase system, the transaction price can be flexibly operated by trading the separate advertisement time by auction or reverse auction method, and also has the function of maximizing the advertisement time sales effect.

In the past, the Korea Media Advertising Corporation exclusively acted on the limited media for sale and purchase of offline media. However, due to the passage of the Unified Broadcasting Act, the exclusive goodwill of the media agency was terminated and the flexible standard was introduced due to the introduction of the Global Standard. And various sales methods.

In addition, in order to reduce the inconvenience and cost of transactions that a number of media sales and purchasing-related businesses must experience offline, mediation is provided on the Internet and media brokers or purchasing companies can receive transactions or services. It aims to provide a business model that can be managed and managed.

The present invention converts media sales and purchases that are limited to offline sales functions online. Existing offline media, such as TV, radio, newspapers, magazines and other media sales and purchases have been limited to the Korea Advertising Agency, media companies, and provides the relevant information partially through online.

In the related art of the present invention, media sales or purchases remain at the level of information provision on the Internet. In particular, media sales and purchase systems using the Internet are limited to online advertisements, that is, banner advertisements.

In order to reduce the various transactions and costs between the operators related to the sale and purchase of offline media, the media company provided no sales and purchase price because there is no mediation management system that deals and concentrates despite the most efficient operation. Inefficient operation.

Mediation management system that provides information retrieval and multi-party transactions and services along with technology that provides media sales and purchase systems in real time over the Internet.

A system that a media company provides and a purchasing company operates a media sales and purchasing system by auction or reverse auction.

1: Mediation Management System for Media Sales and Purchase

2. 2a, 2b, 2c, 2d: Media Company

3, 3a, 3b, 3c, 3d, 3e, 3f, 3g, 3h, 3i: Central management system

4: Sales system 4a. 4b, 4c, 4d: sales advertisement

5: Purchasing System 5a: Media Purchasing

5b, 5c: purchase advertisement 6, 6a, 6b, 6c, 6d: purchase company

7: Auction System 8: Reverse Auction System

9, 9a, 9b: sales information processing DB server

10, 10a, 10b: purchase information processing DB server

11a, 11b, 11c, 11d, 11e, 11f, 11g, 11h: Flowchart of media sales and purchase information

12a, 12b, 12c, 12d: payment flow chart

The present invention is an intermediary business model for receiving a transaction or service between a plurality of media buyers and purchasing companies as a mediation management system that sells or purchases advertising time of media companies on the Internet.

1. Media sales and purchase mediation management system (1) is a media management system (3) and media management agency (11a) of advertising time provided from media companies (2, 2a, 2b, 2c, 2d) using the Internet It is a mediation management system for providing a smooth transaction and service between the purchaser (5a) and the purchasing company (6,6a, 6b, 6c, 6d) through the sales system (4), the media purchasing system (5).

2. The media advertisement time information of the media companies 2, 2a, 2b, 2c, and 2d is provided to the central management system 3 and converted into the sales application 11b form through the aggregation unit 3a and the approval unit 3b. Then, the advertisement information classification 3d, the advertisement information retrieval unit 3e, and the dispatch processing unit 3f are provided to the media sales system 4 in the form of sales advertisements 4a, 4b, and 4c.

3. The advertisement information service 11e processed through the system is supplied to the media purchasing system 5 and the central management system 2, respectively, and the purchasing company 6, 6a, 6b, 6c, 6d is a media purchasing system. The purchase advertisement 5b of the purchaser 5a of (5) and the purchase advertisement 5c of the central management system 3 are purchased. At this time, the purchase advertisement (5b, 5c) is converted into a purchase application (11g) through the advertisement information selection unit (3g),, the transmission unit (3h), the password confirmation unit (3i) and the purchasing company (6, 6a, 6b) And 6c, 6d) at the same time.

4. The payment of the purchaser (5a) and the purchasing company (6,6a, 6b, 6c, 6d) is the amount calculated by automatic payment settlement (12a) and payment settlement data (12b, 12c). (3) It is settled in the collection section 3c and paid to the media companies 2, 2a, 2b, 2c, and 2d.

5. The separate sales advertisement time 4d provided by the media companies 2, 2a, 2b, 2c, and 2d is flexibly applied by the auction system 7 or the reverse auction system 8 and the settlement ( 12c).

6. The media sales information is stored (9a) and called (9b) data through the sales information DB server (9), the purchase information is stored (10a) and called (10b) through the purchase information DB server 10 ) do.

7. In the media sales and purchase brokerage management system (1), the media sales system (4) and the media purchasing system (6) are simultaneously linked to the central management system (3) to purchase sales advertisements (4a, 4b, 4c, 4d). It is provided to the operators 5a and purchasing companies 6, 6a, 6b, 6c, and 6d.

Mediation management system for media sales and purchases using the Internet can solve complex steps that are off-line and inefficient transactions that require high administrative costs, and multilateral cooperation among operators to maximize sales advertising time and secure competitiveness among related operators. In the midst of the urgent need for cooperative measures, the media sales and purchases using the Internet can be managed through a brokerage management system.

Claims (2)

Mediation management system that acts as a sales function of media advertising time for the media sales and purchase of TV, newspapers, radio, and magazines (2,2a, 2b, 2c, 2d) off-line, through online or wireless network and terminal As (1), The advertisement time sales authority 11a provided by the media companies 2, 2a, 2b, 2c, and 2d is aggregated (3a) into sales information in the central management system 3, and the advertisement time classified and classified (3d) is displayed on the Internet web. A media sales system 4 provided through a browser 11c and converted into a sales advertisement 4a, 4b, 4c in a form suitable for the media purchase system 5, The advertisement information service 11e provided using the media sales system 4 is provided in the form of a purchase application 11g suitable for the purchaser 5a and the purchaser 6,6a, 6b, 6c, 6d and selected ( 3g) a media purchasing system (5) for transmission (3h), A separate sales advertisement (4d) provided by the media company (2, 2a, 2b, 2c, 2d) is auction (7) or a number of buyers (5a) and purchasing companies (6,6a, 6b, 6c, 6d) Purchase by reverse auction (8), The purchaser of the media sales advertisement information (11a, 11b, 11c, 11d, 11e, 11f, 11g) and the payment information (12a, 12b, 12d) utilizing the media sales system (4) and the media purchase system (6). (A) Central management to provide and receive services in accordance with the procedures (3a, 3b, 3d, 3e, 3f, 3g, 3h, 3i, 3c) to (5a) and the purchasing company (6,6a, 6b, 6c, 6d); System (3). A sales and purchase brokerage management system for online banner advertisements based on the brokerage management system (1) of paragraph 1.