JP2002203119A - Device and method for distributing advertisement and content - Google Patents

Abstract

PROBLEM TO BE SOLVED: To exactly grasp user targeting information to provide the optimum advertisement data. SOLUTION: Content distribution requirement is received from a user terminal, a user is specified based on information from the user terminal to read user information from a user database, and an advertisement data to be added is read out from an advertisement database. The advertisement data is added to a content data read out from a content database, and filed to be distributed to the user terminal. The each database is customized and formed into a intelligent form in every use of content distribution history in the past, an article purchase history and the like, together with user attributes (address, age and distinction of sex) recorded in the user information, and the user targeting information is exactly grasped thereby. The user targeting information means the selected user information wherein the user information matched with a market strategy of a sponsor is selected out of a basic attribute, a behavior history, a purchase history and the like by the sponsor.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology effective when applied to distribution of advertisement information using the Internet.

[0002]

2. Description of the Related Art At event venues such as expositions, advertising activities linked to events are often performed.

On the other hand, virtual events have been held on the Internet by linking the Internet with events.

[0004] In such a case, many homepages are set up on a server on the Internet to distribute contents such as movies and distribute advertisement information accompanying the distribution.

[0005]

However, the event-linked Internet content distribution system as described above cannot meet the needs such as targeted advertising utilizing media as desired by advertisers. .

The present inventors have found that this is due to the fact that advertisement information is not distributed in consideration of the user's preference and action history.

[0007] The present invention has been made in view of the above points, and provides a technique capable of distributing a targeted advertisement that is optimal for a user's preference and action history.

[0008]

According to the present invention, a content distribution request is received from a user terminal, a user is specified by information from the user terminal, user information is read from a user database, and advertisement data to be added is advertised. Read from database. Then, the advertisement data is added to the content data read from the content database, filed, and distributed to the user terminal.

[0009] By recording the past content distribution history, product purchase history, etc. together with the user attributes (address, age, gender) recorded in the user information, it is possible to accurately grasp the user targeting information. Become. Here, the user targeting information refers to the selected user information that allows the advertiser to select user information that matches the advertiser's marketing strategy from the user's basic attributes, action history, purchase history, and the like.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION

[0011]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing the overall configuration of the present system.

This embodiment has a user terminal 1 as shown in FIG.
Is connected to the agent management server 3 and the advertisement management server 4 via the.

The agent management server 3 has a content database 6, and the advertisement management server 4 has an advertisement database 5 and a user database 7.

The agent management server 3 and the advertisement management server 4 are composed of general-purpose computer systems, and include a central processing unit (CPU) (not shown) and input / output devices such as a memory, a hard disk device, a CRT and a printer. It is composed of The server program is installed on the hard disk device, and is read out and executed by a central processing unit (CPU) via a memory as necessary, thereby realizing a server function.

Here, the agent management server 3 and the advertisement management server 4 can transmit advertisement data and content data by specifying the OS and the agent program of the user terminal 1.

The advertisement database 5, the content database 6, and the user database 7 are also set in the hard disk device and read out to the central processing unit (CPU) as needed.

As shown in FIG. 3, the user database 7 stores basic attributes of users, access logs (action history), and transaction logs (purchase history), and performs data mining.

The content database includes, for example, videos obtained from actual event venues, data based on performances,
As shown in FIG. 4, data such as commercially available CDs are recorded with titles such as movie work titles, music titles, content types, production companies, copyright holders, etc., using the content management code as a key. It has become.

As shown in FIG. 5, the advertisement database 5 stores an advertiser, an advertisement title,
Appearance talents, product names, etc. are recorded.

In this embodiment, first, a user makes a content request from the user terminal 1 to the agent management server 3 via the Internet 2. Specifically, the address of the agent management server, that is, the URL (Uniform Re
source Locator) to access.

The agent management server 3 notifies the user database 7 of the user request information. Then, from the user database 7, the user's targeting information, that is, the user's basic attributes (sex, age, address, telephone, occupation), content distribution history, advertisement distribution history, and product purchase history are read.

Next, the agent management server 3 reads out the content corresponding to the request from the user terminal 1 from the content database 6.

The agent management server 3 accesses the advertisement database 5 based on the content data read as described above and the targeting information of the user, and instructs the advertisement management server 4 to read out the optimum advertisement data.

More specifically, the agent management server 3 stores information such as the type of content that the user wants to distribute, the age, gender, occupation and past content distribution history, advertisement distribution history, and product purchase history of the user. From the advertisement database 5. For example, if you are a company employee in your early 20s, you can read the advertisement data of popular cars that can be purchased within the range of 1 million yen to 2 million yen. The advertisement data extraction program of the agent management server 3 manages this, such as reading out the advertisement data of the skin lotion that can be purchased.

Here, information such as a personal content distribution history, an advertisement distribution history, and a product purchase history is sequentially updated, and the present system performs advertisement distribution corresponding to the update.

Next, the advertisement data read from the advertisement database 5 as described above is transferred from the advertisement management server 4 to the agent management server 3. The agent management server 3 combines the advertisement data and the content data to generate a distribution file. FIG. 2 shows the format of the distribution file.

As shown in FIG.
The advertisement data and the content data are linked, and a management header is inserted at the head of each data.

This distribution file is sent to the user terminal 1 via the Internet, and the user terminal 1 converts the file into a reproducible file format and reproduces it.

At this time, the user terminal 1 reads the management header from the received distribution file as shown in FIG. 2, for example, and confirms that the single advertisement data and the content data are linked. recognize. In this case, the user terminal 1 may convert the file into a playback format suitable for the user terminal 1. For example, when the user terminal is a digital television receiving / reproducing device, the advertisement data and the content data are separately stored in a hard disk device in the device, and when reproducing, the “advertisement” →
The reproduction may be performed such that the advertisement is broadcast before and after the reproduction of the content data such as “content” → “advertisement”. When a data storage type user terminal is used as described above, the reproduction of the advertisement and the content can be controlled.

When the user terminal 1 is a small-capacity and low-speed processing device such as a mobile terminal, the advertisement data is converted into a still image, and the content data is reproduced by the central processing unit (CPU) of the device. It may be converted to a possible format.

The information of the file thus distributed is recorded in the advertisement database 5 and the user database 7. Then, the information recorded in the user database 7 is notified to the advertiser by communication (information provided on a website via the Internet or e-mail) or non-communication notification means (postal mail or the like). The advertiser can know the tendency of the user based on the information.

[0033]

According to the present invention, at the time of content distribution, it is possible to add advertisement information that accurately grasps user targeting information.

[Brief description of the drawings]

FIG. 1 is a block diagram showing the overall configuration of the present system.

FIG. 2 is a format diagram of a delivery file in the embodiment.

FIG. 3 is a configuration diagram of a user database in the embodiment.

FIG. 4 is a configuration diagram of a content database in the embodiment.

FIG. 5 is a configuration diagram of an advertisement database in the embodiment.

[Explanation of symbols]

 1 User Terminal 2 Internet 3 Agent Management Server 4 Advertising Management Server 5 Advertising Database 6 Content Database 7 User Database

Claims (3)

[Claims] 1. A receiving means for receiving a content distribution request from a user terminal, a user database recording a distribution history of contents or advertisements together with a basic attribute of the user, and an advertisement database storing advertisement data. An advertisement comprising: an extraction unit that refers to a user database based on a content distribution request and extracts optimal advertisement data from an advertisement database; and a transmission unit that transmits the extracted advertisement database to the user terminal together with the requested content data. And content distribution equipment. 2. The content distribution apparatus according to claim 1, wherein the transmission unit adds a header to the advertisement data and the content data to form a single file and transmits the file to the user terminal. Receiving a content distribution request from a user terminal; identifying a user based on information from the user terminal; reading user information from a user database; advertising advertisement data to be added based on the user information; A method for distributing advertisements and contents, comprising the steps of reading from a database, reading contents data from a contents database and adding advertisement data to the contents database, and distributing the advertisement data and the contents data in a file.