JPH0950441A - Electronic newspaper system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To display advertisement information which is data describing advertisements on a screen simultaneously with article information requested by a terminal equipment in an electronic newspaper system for returning the article information which is the data describing an article requested by the terminal equipment to the terminal equipment of a requester by a data base. SOLUTION: The terminal equipment 100 transmits an article request 400 including an article ID 401 which is the identifier of a desired article to the data base 110. The data base 110 returns an article request response 410 constituted of the article information 411 which is the data describing the article specified by the article ID 401 in the article request 400 and the advertisement information 420 which is the data describing the advertisements to the terminal equipment 100. The terminal equipment 100 simultaneously displays the article information 411 and the advertisement information 420 in the article request response 410 on the screen.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic newspaper system in which a database returns article information, which is data describing an article requested by a terminal device, to the requesting terminal device. The present invention relates to a technology that enables a terminal device to display advertisement information on a screen at the same time as the requested article information by returning the advertisement information that is data describing an advertisement together with the article information.

[0002]

2. Description of the Related Art As a prior art of an application system for transmitting and receiving information using a network, for example, an electronic mail system described in Japanese Patent Laid-Open No. 4-236543 and a Japanese Patent Laid-Open No. 4-343168 are described. In recent years, information transmitted and received in this type of application system has come to be multimedia data including characters, images, voices, and the like.

By applying this kind of application system, a database for managing article information, which is data describing articles such as news, returns article information requested by a terminal device to the requesting terminal device. It is possible to construct an electronic newspaper system.

In newspapers currently purchased, advertisements are printed on paper together with articles. In addition to the fact that companies can provide newspaper readers with information about the products they want to advertise, advertising fees paid by companies bear part of the price of newspapers. Is that it can be cheaper.

[0005]

As described above, when the electronic newspaper system is constructed, the database returns the article information requested by the terminal device to the terminal device only by applying the conventional application system. However, the advertisement information, which is the data describing the advertisement, cannot be returned to the terminal device. This is because the information transmitted and received in the conventional application system is the information requested by the receiving side of the information, but the advertising information is the information that the company wants to provide to the terminal device, and is required by the user of the terminal device. This is because it is not information to do.

However, in order to popularize the electronic newspaper system, it is effective to reduce the system usage fee, and for that purpose, the advertisement fee paid by the company is required.

Therefore, an object of the present invention is to provide an electronic newspaper system in which a database returns article information, which is data describing an article requested by a terminal device, to the requesting terminal device, and the database requests the terminal device. By returning the advertisement information that is the data describing the advertisement together with the article information described above, it is possible for the terminal device to display the advertisement information on the screen at the same time as the requested article information. .

[0008]

In order to achieve the above object, the present invention describes a plurality of terminal devices, article information which is data describing articles requested by the terminal devices, and advertisements. We provide an electronic newspaper system that is connected to a database that returns advertising information, which is data, to the requesting terminal device.
(1) Article management means that stores a plurality of article information,
(2) Advertising management means that stores a plurality of advertising information,
(3) One of the article information requested by the terminal device and the advertisement management information stored by the advertisement management means among the article information stored by the article management means An article return means for returning the advertisement information to the requesting terminal device is provided, and the terminal device is
(1) Article requesting means for requesting desired database information from the database, and (2) article displaying means for displaying article information and advertisement information returned from the database on the screen.

The article display means may display the article information and the advertisement information returned from the database in different areas on the screen.

Further, in the database, any one piece of advertisement information among the advertisement information stored in the advertisement management means is associated with each piece of article information stored in the article management means. It is possible to further have an attaching means, and in this case, the article returning means selects one piece of advertisement information associated with the article information to be returned to the requesting terminal device. I will send it back.

As a result, the article returning means returns the article information requested from the terminal device and one piece of advertisement information previously associated with the article information to the requesting terminal device. Can be

[0012] Further, the database is an advertisement information group composed of one or more pieces of advertisement information among the advertisement information stored in the advertisement management means, for each article information stored in the article management means. It is possible to further have associating means for associating with each other. In this case, the article returning means is associated with the advertisement information associated with the article information to be returned to the requesting terminal device. The advertisement information of any one of the groups is selected and returned. At this time, each time the article returning means returns the same article information, it selects and returns the advertising information one by one from the advertising information group associated with the article information. It is preferable to do so.

As a result, the article returning means can send the article information requested by the terminal device and any one of the plurality of pieces of advertisement information associated with the article information in advance, It can be returned to the requesting terminal device.

Further, the above-mentioned database (1) condition management stores one or more condition value groups in which condition values of at least one factor among a plurality of factors prepared in advance are set. Means, (2) associating means for associating any one piece of advertisement information of the advertisement information stored in the advertisement management means with each condition value group stored in the condition management means, (3) Current state management means for acquiring the current value of the factor for each of the factors, (4) Weight management means for storing a numerical value representing the weight of the factor for each of the factors, and (5) condition management of the above. For each condition value group stored in the means, the sum of the numerical values stored in the weight management means, which corresponds to the factor that the current value acquired by the current status management means satisfies the condition value, is obtained and obtained. It is associated with the condition value group with the maximum sum. The article return means may further include advertisement determination means for determining the advertisement information as advertisement information to be returned to the requesting terminal device. In such a case, the article return means may be provided. The means returns the one piece of advertisement information determined by the advertisement determining means.

Here, the factor depends on, for example, a factor depending on the condition of the article whose data is described in the article information requested by the terminal device, and a condition of the user who uses the requesting terminal device. It is possible to include at least one type of factor and a factor that depends on the external situation at the time of returning the article information to the requesting terminal device.

As a result, the article return means depends on the article information requested from the terminal device and the status of the article whose data is described in the article information,
Request a piece of advertisement information that is determined according to factors that depend on the situation of the user who uses the requesting terminal device, and factors that depend on external circumstances at the time of returning article information to the requesting terminal device. It can be returned to the original terminal device.

Further, the above-mentioned database stores (1) one or more condition value groups in which condition values of at least one factor among a plurality of factors prepared in advance are set, and condition management is stored. Means, (2) Each condition value group stored by the condition management means is associated with an advertisement information group formed of one or more pieces of advertisement information among the advertisement information stored by the advertisement management means. Associating means, (3) current status management means for acquiring the current value of the factor for each of the above factors,
(4) A weight management unit that stores a numerical value representing the weight of each factor, and (5) a current state acquired by the current state management unit for each condition value group stored by the condition management unit. Of the advertisement information group associated with the condition value group in which the calculated sum is maximum, the sum of the numerical values stored in the weight management means corresponding to the factor whose value satisfies the condition value is calculated. The article return means may further include an advertisement determination means for determining the advertisement information as advertisement information to be returned to the requesting terminal device.
In this case, the article return means returns one piece of advertisement information decided by the advertisement decision means.

Here, the factor depends on, for example, a factor depending on the condition of the article whose data is described in the article information requested by the terminal device, and a condition of the user who uses the requesting terminal device. It is possible to include at least one type of factor and a factor that depends on the external situation at the time of returning the article information to the requesting terminal device.

As a result, the article returning means depends on the article information requested from the terminal device and the status of the article in which data is described in the article information,
Any of a plurality of advertisement information determined according to the factor depending on the situation of the user who uses the requesting terminal device or the factor depending on the external situation at the time of returning the article information to the requesting terminal device It is possible to return one piece of advertisement information to the requesting terminal device.

[0020]

In the electronic newspaper system of the present invention, first,
In the terminal device, the article requesting means requests the database for desired article information.

In the database, when article information is requested from the terminal device, the article return means, among the article information stored in the article management means, the article information requested by the terminal device, and Any one of the advertisement management information stored in the advertisement management means is returned to the requesting terminal device.

Therefore, in the terminal device, the article display means can display the article information and the advertisement information returned from the database on the screen.

Further, in the electronic newspaper system of the present invention, the database stores at least one piece of advertisement information among the advertisement information stored in the advertisement management means.
Detailed advertisement requested by the terminal device, out of detailed advertisement management means that stores detailed information that is data describing detailed information of the advertisement information and detailed information that the detailed advertisement management means stores. May be further provided with a detailed return means for returning to the requesting terminal device. In this case, in the database, the article returning means, the advertisement information to be returned to the requesting terminal device. When the detailed advertisement management means stores detailed information corresponding to, the identification information of the detailed information is further returned, and in the terminal device, the article display means identifies the information returned from the database. Allow more information to be displayed on the screen. Then, the terminal device further includes detailed information requesting means for requesting detailed information corresponding to the advertisement information on which the article display means displays the identification information on screen, and detailed display means for displaying the detailed information returned from the database. To do so.

Thus, in the terminal device, if the article display means has detailed information corresponding to the advertisement information returned from the database, the identification information of the detailed information is used as the article information and the article information returned from the database. The screen can be displayed together with the advertisement information, and the detailed display means can screen-display the detailed information returned from the database.

Further, the database may further include a request number counting unit for counting the number of times the detailed information is requested from the terminal device for each detailed information stored in the detailed advertisement managing unit.

[0026]

Embodiments of the present invention will be described with reference to the drawings.

In this embodiment, in the electronic newspaper system in which the database returns the article information, which is the data describing the article requested by the terminal device, to the requesting terminal device, the database sends the article information requested by the terminal device. At the same time, by returning the advertisement information, which is the data describing the advertisement, the terminal device can display the advertisement information on the screen at the same time as the requested article information.

First, an outline of the operation of this embodiment is shown in FIG.
This will be described with reference to FIG.

In FIG. 1, 100 is a terminal device, and 110
Is a database, 400 is an article request transmitted from the terminal device 100 to the database 110, and 410 is an article request response returned from the database 110 to the terminal device 100.

The user of the terminal device 110 sends an article request 400 composed of an article ID 401, which is an identifier of a desired article, and user information 402, which is data describing information about itself, to the database 110. The user information 402 includes “gender”, “age”,
It is composed of one or more items representing "occupation", "hobby", etc.

The database 110, as will be described later,
It manages article information and advertisement information, and manages the terminal device 10.
When the article request 400 is transmitted from 0, the article request 400
Article request response 4 including article information 411, which is data describing an article identified by an article ID 401 in the article, and advertisement information 420, which is data describing an advertisement to be displayed on the terminal device 100 together with the article.
10 is returned to the terminal device 100. Advertising information 4
20 is a summary advertisement 4 which is data describing a summary of the advertisement.
21 and a detailed advertisement ID 421 which is a detailed advertisement identifier which is data describing the details of the advertisement.

When the article request response 410 is returned from the database 110, the terminal device 100 displays the article information 411 in the article request response 410 in the article information display area 101 provided on the screen of the display unit, The advertisement information 420 in the article request response 410 is displayed in the advertisement information display area 102 provided on the screen of the display unit.

Although not particularly described in the following description, the source address information and the destination address information are added during communication between the terminal device 100 and the database 110.

Further, in this embodiment, the advertisement information 420 returned from the database 110 together with the article information 411 to the terminal device 100 is associated with the "first advertisement information", that is, the article information 411 in advance. It is supposed to be one piece of advertisement information.

In the present embodiment, the advertisement information 420 returned to the terminal device 100 by the database 110 together with the article information 411 is "second advertisement information", that is,
The advertisement information is any one of a plurality of pieces of advertisement information that is associated with the article information 411 in advance. In this case, in particular, each time the article information 411 is returned, it becomes different advertisement information.

Further, in this embodiment, the advertisement information 420 returned to the terminal device 100 by the database 110 together with the article information 411 is "third advertisement information", that is,
"Time" and "weather" at the time of returning the article information 411
And the like, factors depending on the external situation such as the “category” of the article whose data is described in the article information 411, and “gender” of the user who requested the article information 411. One piece of advertisement information is determined according to various factors, such as a factor depending on the user's situation such as “age” or “age”.

In the present embodiment, the advertisement information 420 returned from the database 110 to the terminal device 100 together with the article information 411 is referred to as "fourth advertisement information", that is,
"Time" and "weather" at the time of returning the article information 411
And the like, factors depending on the external situation such as the “category” of the article whose data is described in the article information 411, and “gender” of the user who requested the article information 411. Any one of the plurality of pieces of advertisement information determined according to various factors such as a factor depending on the user's situation such as “age” or “age” is set.
Especially, in this case, each time the article information 411 is returned,
Make it different advertising information.

Next, the hardware configurations of the terminal device 100 and the database 110 will be described with reference to FIG.

As shown in FIG. 11A, the terminal device 100 includes a control unit 151 for controlling the entire terminal device 100 and various processes related to the operation of this embodiment, a RAM, and a RO.
Storage unit 15 such as M, flash memory, hard disk
2, a tablet and an input unit 153 such as a driver, a keyboard and a mouse that processes input from the tablet,
A display unit 154 such as an LCD (Liquid Crystal Display) display unit and a driver for driving the display unit, and a database 1
The communication unit 155 for controlling communication with the communication unit 10 and the bus 156 for connecting these units.

As shown in FIG. 11B, the database 110 has a control unit 161 for controlling the entire database 110 and performing various processes related to the operation of this embodiment, and RA.
Storage unit 162 such as M, ROM, flash memory, and hard disk, and input unit 163 such as keyboard and mouse
A display unit 164 such as a CRT display and a driver for driving the CRT display unit, a communication unit 165 that controls communication with the terminal device 100, a clock unit 166 that measures time, and a bus 167 that connects these. It consists of

Further, the database 110 is connected with a sensor 120 for observing “weather”, “temperature”, “humidity” and the like and notifying the database 110 of the observation result.

Next, the data managed by the database 110 will be described with reference to FIG.

In FIG. 2, 300 is article management data,
Reference numeral 310 is advertisement group data, 320 is advertisement management data, 330 is an advertisement management table, 340 is detailed advertisement management data, and 390 is a factor management table.

The article management data 300 is data for managing articles and exists in the same number as the number of created articles. The article management data 300 is the article information 30.
4 is composed of an article ID 301 that is an identifier of 4, an advertisement link 302 that is information used to determine an advertisement to be displayed on the terminal device 100 at the same time as the article, and zero or more items that represent the “field” of the article and the like. And an article attribute 304 which is data describing an article.

In the advertisement link 302, the advertisement management data 3
20 identifiers, advertisement group data 310 identifiers,
Either "no designation" is set.

That is, as will be described later, the advertisement link 3
When the identifier of the advertisement management data 320 is set to 02, the advertisement information 420 that the database 110 returns to the terminal device 100 together with the article information 411 becomes “first advertisement information”, and the advertisement link 302 includes the advertisement group data 310. If the identifier is set, the advertisement information 420 returned to the terminal device 100 by the database 110 together with the article information 411 is “second advertisement information”, and the advertisement link 302 is set to “not specified”. In this case, the advertisement information 420 returned from the database 110 to the terminal device 100 together with the article information 411 is either “third advertisement information” or “fourth advertisement information”.

The advertisement group data 310 is data for managing an advertisement management table 330 composed of one or more pieces of advertisement management data 320 for managing advertisements, and is the same as the number of advertisement management tables 330. There are as many as there are. The advertisement group data 310 is a group ID 311 which is an identifier of the advertisement group data 310.
A group link 312, which is an identifier of the advertisement management table 330, and a current number 313.

The current number 313 is the group link 3
A numerical value indicating the number of the advertisement management data 320 in the advertisement management table 330 specified by 12 is set, and the advertisement management table 33 is set.
It plays the role of a pointer pointing to any one advertisement management data 320 among one or more advertisement management data 320 forming 0.

Further, the advertisement management table 330 is composed of one or more pieces of advertisement management data 320, and one or more pieces exist.

Further, the advertisement management data 320 is data for managing advertisements and exists in at least the same number as the number of created advertisements. Advertising management data 320
Is an advertisement ID 32 that is an identifier of the advertisement management data 320
1, a summary advertisement (digest) 322 that is data that describes the summary of the advertisement, and a detailed link 323 for searching for a detailed advertisement that is data that describes the details of the advertisement.

The detailed link 323 includes a digest 32.
When a detailed advertisement corresponding to the outline of the advertisement whose data is described in 2 exists, the identifier of the detailed advertisement is set.

Further, the detailed advertisement management data 340 is data for managing the details of the advertisement, and exists in the same number as the created advertisement or a smaller number. The detailed advertisement management data 340 includes a detailed advertisement ID 341, which is an identifier of the detailed advertisement, and a detailed advertisement 342, which is data describing the details of the advertisement.

Further, the factor management table 390 is one table for managing the condition values of various factors used for determining the display priority of the advertisement, and is composed of one or more factor data 350. .

The factor data 350 is composed of one or more factors 351 and a link 352.

The link 352 includes advertisement management data 320.
Or the identifier of the advertisement group data 310 is set.

That is, as will be described later, the link 352.
When the identifier of the advertisement management data 320 is set to the advertisement management data 320, the advertisement information 420 returned from the database 110 to the terminal device 100 together with the article information 411 becomes “third advertisement information”, and the advertisement group data 310 is linked to the link 352.
If the identifier of is set, the database 110
The advertisement information 420 returned to the terminal device 100 together with the article information 411 is “fourth advertisement information”.

The factor 351 is (1) an article-dependent factor 355 which is a factor depending on the condition of the article, and (2) an external-dependent factor which is a factor dependent on the external condition acquired by the clock unit 166 or the sensor 120. 356 and (3) user-dependent factor 357, which is a factor depending on the situation of the user of the terminal device 100.

The article-dependent factor 355 includes, for example, the “field” of an article whose data is described in the article information to be returned, the “time” at which the article was created, and so on. As shown in 2, the “field” is a factor 351a.
However, the present invention is not limited to this.

The external environment-dependent factor 356 includes, for example, "time", "weather", "temperature", "humidity", etc., at which article information should be returned. In this embodiment, as shown in FIG. , "Time", "weather", "temperature" as factors 351b-
Although it is adopted as 351d, it is not limited to this.

As the user-dependent factor 357, for example,
"Age", "Gender" of the user who should return the article information,
There is “occupation” etc., and in this embodiment, as shown in FIG.
Although “age” and “sex” are adopted as the factors 351e and 351f, the factors are not limited to these.

Each factor 351 has a corresponding factor 35.
The condition value of 1 is set. For example, factors (“weather”) 351c include “clear”, “cloudy”,
A value representing "rain" etc. is set, and factor ("time") 351
A value indicating "12:00 to 12:00", "12:00 to 14:00", or the like is set in b.

Next, the factor status management data for managing the status values of various factors used for determining the display priority of the advertisement will be described with reference to FIG.

In FIG. 3, reference numeral 360 represents factor current data.

The factor present condition data 360 is the factor data 35.
Each item 36 that has a one-to-one correspondence with each factor 351 in 0
Each item 361 is set with the current value of the corresponding factor.

That is, the item 361a in which the current value of the item 351a adopted as the article dependence factor 355 is set.
Is classified into the article-dependent current situation 362, and is dependent on the external world 35.
The items 361b to 361d to which the current values of the items 351b to 351d adopted as No. 6 are set are classified into the external environment-dependent current state 363, and the current values of the items 351e and 351f adopted as the user-dependent factor 357 are set respectively. 361e and 361f are classified into the user-dependent current state 364.

The item 361 classified into the article-dependent current state 362 and the user-dependent current state 364 is set to the current value by the article information reading process 500, which will be described later, and the item 361 classified into the external world-dependent current state 363 includes: Clock part 1
The present value is set momentarily by the sensor 66 and the sensor 120.

Next, the priority management data for managing the priority of various factors used for determining the display priority of the advertisement will be described with reference to FIG.

In FIG. 4, reference numeral 370 is priority management data.

The priority management data 370 is made up of items 371 corresponding to the items 361 in the factor current data 360 in a one-to-one correspondence, and each item 371 represents a weight for the corresponding factor. Numerical values are set.

Next, FIG. 5 is used for the article information reading process 500 in which the database 110 returns the article request response 410 based on the article request 400 transmitted from the terminal device 100 using the above-mentioned various data. Explain.

The article information read processing 500 is performed by the control unit 1.
Reference numeral 61 denotes a process realized by executing the program stored in the storage unit 162, and the communication unit 165.
Is activated when the article request 400 transmitted from the terminal device 100 is received.

In the article information reading process 500,
First, the user information (“gender”, “age”) 402 in the article request 400 transmitted from the terminal device 100 is set in the items 361e and 361f belonging to the user-dependent current state 364 in the factor current state data 360 (step 501). ).

Subsequently, the article management data 300 specified by the article ID 401 in the article request 400 transmitted from the terminal device 100 is read, and the article information 304 in the read article management data 300 is read in the article request response 410. Set in article information 411 (step 50)
2).

Then, the article attribute (“field”) 303 in the article management data 300 read in step 502 is
It is set in the item 361a belonging to the article-dependent current state 362 in the factor current state data 360 (step 503).

Subsequently, whether the identifier of the advertisement management data 320 or the identifier of the advertisement group data 310 is set in the advertisement link 302 in the article management data 300 read out in step 502, "no designation" It is determined whether or not is set (step 504).

Advertisement management data 320 in the advertisement link 302
Is set, the digest 322 in the advertisement management data 320 specified by the identifier is read, and the summary advertisement 421 in the article request response 410 is read.
(Step 505). At this time, if the detailed advertisement ID 341 is set in the detailed link 323,
This is read out and set to the detailed advertisement ID 422 in the article request response 410.

As a result, when the article information 304 in which the identifier of the advertisement management data 320 is set in the corresponding advertisement link 302 is transmitted to the terminal device 100, it is always
The digest 32 set in the digest 322 in the advertisement management data 320 specified by the identifier
2 will be transmitted to the terminal device 100 together with the article information 304.

Therefore, the database 110 stores the “first advertisement information”, that is, one piece of advertisement information 420 previously associated with the article information 411, in the article information 411.
At the same time, it can be returned to the terminal device 100.

When the identifier of the advertisement group data 310 is set in the advertisement link 302, the current of the advertisement management table 330 specified by the group link 312 in the advertisement group data 310 specified by the identifier is set. Advertising management data 32 indicated by the number 313
0 is specified (step 506).

Then, the current number 313 is advanced by 1 (step 507), and when the current number 313 reaches the value representing the last data of the advertisement management table 330, the current number 313 is represented by the numerical value representing the first data. Return to.

Then, the digest 322 in the advertisement management data 320 specified in step 506 is read out and set in the summary advertisement 421 in the article request response 410 (step 508). At this time, if the detailed advertisement ID 341 is set in the detailed link 323, this is read and the detailed advertisement ID 4 in the article request response 410 is read.
Set it to 22.

Thus, when the article information 304 in which the identifier of the advertisement group data 310 is set in the corresponding advertisement link 302 is transmitted to the terminal device 100, the group link in the advertisement group data 310 specified by the identifier is transmitted. The digest 322 set in the digest 322 in the management data 320 indicated by the current number 313 in the advertisement management table 330 specified by 312 is transmitted to the terminal device 100 together with the article information 304.

Therefore, the database 110 stores the “second advertisement information”, that is, the advertisement information 420 of any one of the plurality of pieces of advertisement information previously associated with the article information 411, in the article information 411. Together with the terminal device 100
Can be returned to Also, this one piece of advertisement information 4
20 is another advertisement information every time the article information 411 is returned.

If the advertisement link 302 is set to "not specified", the advertisement determining process 510 to be described later is activated.

Finally, the article request response 410 is transmitted to the terminal device 100 (step 509).

Next, the advertisement determination processing 510 will be described with reference to FIG.
This will be described with reference to the flowchart of.

The advertisement determination process 510 is a process realized by the control unit 161 executing a program stored in the storage unit 162.

In the advertisement decision processing 510, first, the display priority of the advertisement is decided (step 511).

That is, in step 511, the following processing is performed on all the factor data 350 forming the factor management table 390.

(1) For all the items 361 in the factor current data 360, it is determined whether or not the current value set in each item 361 satisfies the condition value set in the corresponding factor 351. .

(2) Only with respect to the item 361 determined to satisfy the condition value, the numerical value set in the corresponding item 371 in the priority management data 370 is read and the sum of the read numerical values is obtained.

This sum becomes the priority of each factor data 350, and therefore the display priority of the advertisement specified by the setting content of the link 352 in each factor data 350.

Subsequently, the factor data 350 having the maximum display priority determined in step 511 is obtained (step 512).

Then, whether the identifier of the advertisement management data 320 is set in the link 352 in the factor data 350 obtained in step 512 or the advertisement group data 310
It is determined whether the identifier of is set (step 51).
3).

When the identifier of the advertisement management data 320 is set in the link 352, the digest 322 in the advertisement management data 320 specified by the identifier is read and set in the general advertisement 421 in the article request response 410 (( Step 514). At this time, detailed link 32
When the detailed advertisement ID 341 is set in 3, the detailed advertisement ID 341 is read out and set in the detailed advertisement ID 422 in the article request response 410.

As a result, the article information 304 in which "no designation" is set in the corresponding advertisement link 302
To the terminal device 100, the advertisement management data is added to the link 352 in the factor data 350 having the maximum display priority determined using the factor management data 360 and the priority management data 370 in the factor management table 390. If the identifier of 320 is set, the digest 322 set in the digest 322 in the advertisement management data 320 specified by the identifier will be transmitted to the terminal device 100 together with the article information 304.

Therefore, the database 110 stores the “third advertisement information”, that is, one piece of advertisement information 420 determined according to various factors at the time of returning the article information 411,
It can be returned to the terminal device 100 together with the article information 411.

Further, when the identifier of the advertisement group data 310 is set in the link 352, of the advertisement management table 330 specified by the group link 312 in the advertisement group data 310 specified by the identifier,
The advertisement management data 320 indicated by the current number 313 is specified (step 515).

Then, the current number 313 is advanced by 1 (step 516), and if the current number 313 reaches the value representing the last data of the advertisement management table 330, the current number 313 is represented by the numerical value representing the first data. Return to.

Subsequently, the digest 322 in the advertisement management data 320 specified in step 516 is read out and set in the summary advertisement 421 in the article request response 410 (step 517). At this time, if the detailed advertisement ID 341 is set in the detailed link 323, this is read and the detailed advertisement ID 4 in the article request response 410 is read.
Set it to 22.

As a result, the article information 304 in which "no designation" is set in the corresponding advertisement link 302
Is transmitted to the terminal device 100, the link group 352 in the factor data 350 having the maximum display priority determined using the factor management data 360 and the priority management data 370 in the factor management table 390 is linked to the advertisement group data. If the identifier of 310 is set, in the advertisement management data 320 specified by the current number 313 of the advertisement management table 330 specified by the group link 312 in the advertisement group data 310 specified by the identifier. The digest 322 set in the digest 322 is transmitted to the terminal device 100 together with the article information 304.

Therefore, the database 110 stores "fourth advertisement information", that is, any one advertisement information 420 among a plurality of advertisement information determined according to various factors at the time of returning the article information 411. , And can be returned to the terminal device 100 together with the article information 411.

Next, the terminal device 100 uses the database 1
An article request process 540 of transmitting an article request to 10 and receiving an article request response 410 returned from the database 110 will be described with reference to FIG.

The article request process 540 is a process realized by the control unit 151 executing a program stored in the storage unit 152, and is activated by the user of the terminal device 100.

In the article request processing 540, first, the identifier of the article desired by the user is set in the article ID 401 in the article request 400 (step 541), and the user information such as "age" and "sex" of the user is set. Is set in the user information 402 in the article request 400 (step 54).
2).

The terminal device 100 uses the article request processing 5
Prior to 40, a list of article identifiers may be transmitted from the database 110, and a desired article identifier may be selected and instructed from the list.

Further, the terminal device 100 may store the user information in the storage unit 152 in advance, read the user information from the storage unit 152, and set it in the user information 402 in the article request 400. preferable.

Subsequently, the article request 400 is stored in the database 1
10 (step 543).

When the article request 400 is transmitted to the database 110, the article request response 410 is returned from the database 110 as described above.

Therefore, the communication unit 155 makes the database 11
When the article request response 410 returned from 0 is received (step 544), the article 411 in the article request response 410 is displayed in the article information display area 101 provided on the screen of the display unit 154 (step 545), The summary advertisement 421 in the article request response 410 is displayed on the display unit 1.
It is displayed in the advertisement information display area 102 provided on the screen 54 (step 546).

As a result, the article and advertisement desired by the user are simultaneously displayed on the terminal device 100.

FIG. 12A shows a screen display example of the display unit 154 in the terminal device 100.

As described above, in the present embodiment, since the detailed ID 422 can be set in the article request response 410 returned from the database 110 to the terminal device 100, the detailed ID 422 is set. If so, the detail button 103 can be displayed in the advertisement information display area 102 as shown in FIG.

Therefore, in this embodiment, the terminal device 1
When the user of 00 views the summary advertisement displayed in the advertisement information display area 102 and wants to know the details, he or she selects the detail button 103 to obtain the detailed advertisement corresponding to the summary advertisement from the database 110. Then, FIG. 12 (b)
As shown in, the acquired detailed advertisement can be displayed in the detailed advertisement display area 104 provided on the screen of the display unit 154.

That is, in this embodiment, when the database 110 requests the detailed advertisement specified by the detailed ID 422 in the article request response 410 returned to the terminal device 100, the detailed advertisement is sent. Is to be returned to the terminal device 100.

Hereinafter, the database 110 is the terminal device 1
The operation of returning the detailed advertisement requested by the user No. 00 to the terminal device 100 will be described.

First, FIG. 7 shows an outline of the operation of this embodiment.
This will be described with reference to FIG.

In FIG. 7, 430 is a detailed advertisement request transmitted from the terminal device 100 to the database 110, 44
0 is a detailed advertisement request response returned from the database 110 to the terminal device 100.

On the terminal device 110, the user presses the detail button 1
When 03 is selected and instructed, a detailed advertisement request 430 including a detailed ID 431 which is an identifier of the detailed advertisement management data 340 is transmitted to the database 110.

The detailed ID 422 in the article request response 410 is directly set as the detailed ID 431.

When the detailed advertisement request 430 is transmitted from the terminal device 100, the database 110 receives the detailed advertisement request 4
The detailed advertisement request response 440 composed of the detailed advertisement 441, which is the data describing the details of the advertisement specified by the detailed ID 431 in 30, is returned to the terminal device 100.

The detailed advertisement 441 includes detailed ID 4 in the detailed advertisement request 430 in the detailed advertisement management data 340.
Detailed advertisement 4 corresponding to the same detailed advertisement ID 341 as 31
32 is set.

When the detailed advertisement request response 440 is returned from the database 110, the terminal device 100 displays the detailed advertisement 441 in the detailed advertisement request response 440 in the detailed advertisement display area 104 provided on the screen of the display unit 154.
To be displayed.

Furthermore, in the present embodiment, the database 110 stores the detailed advertisement 3 in the detailed advertisement management data 340.
For each 42, the detailed advertisement 342 is set in the detailed advertisement 441 in the detailed advertisement request response 440, and the number of times of returning is set to be counted.

Next, the detailed advertisement access table 380 managed by the database 110 will be described with reference to FIG.

The detailed advertisement access table 380 is one table for managing the number of times the detailed advertisement 342 in the detailed advertisement management data 340 is set as the detailed advertisement 441 in the detailed advertisement request response 440 and returned. It is composed of the same number of detailed advertisement access data 381 as the number of detailed advertisement management data 340.

The detailed advertisement access data 381 is the detailed advertisement ID 382 which is the identifier of the detailed advertisement management data 340.
And the access count 383, which is the number of times the detailed advertisement management data 340 specified by the detailed advertisement ID 382 is accessed.

Incidentally, the detailed advertisement access table 380.
May exist for each user who uses the database 110. In such a case, the detailed advertisement access table 380 is managed by the user's identifier, and the terminal device 100 stores the database 1 in the database 1.
In the detailed advertisement request 430 sent to 10, the user's identifier is set.

Next, the database 110 changes the terminal device 1
The detailed advertisement read processing 530 for returning the detailed advertisement request response 440 based on the detailed advertisement request 430 transmitted from 00 will be described with reference to FIG.

The detailed advertisement read processing 530 is performed by the control unit 1.
Reference numeral 61 denotes a process realized by executing the program stored in the storage unit 162, and the communication unit 165.
However, the detailed advertisement request 430 transmitted from the terminal device 100
Is activated when is received.

In the detailed advertisement reading process 530,
First, the detailed advertisement access table 380 is searched for detailed advertisement access data 381 having a detailed advertisement ID 382 that matches the detailed ID 431 in the detailed advertisement request 430 (step 531), and the access in the searched detailed advertisement access data 381 is performed. The number of times 383 is counted up (step 532).

Then, in the detailed advertisement management data 340,
The detailed advertisement 342 specified by the same detailed advertisement ID 341 as the detailed advertisement request 430 in the detailed advertisement request 430 is read, and the read detailed advertisement 342 is set to the detailed advertisement 441 in the detailed advertisement request response 440 (step 533).

Finally, the detailed advertisement request response 440 is returned to the terminal device 100 (step 534).

Accordingly, the database 110 stores the detailed advertisement requested by the user of the terminal device 100 in the terminal device 1
Can be returned to 00. It is also possible to count the number of times each detailed advertisement is returned.

As described above, according to this embodiment,
When the identifier of the advertisement management data 320 is set to the advertisement link 302 in the article management data 300, the database 110, together with the article information 411 requested by the user of the terminal device 100, “first advertisement information”, That is, one piece of advertisement information 420 preliminarily associated with the article information 411 can be returned to the terminal device 100.

Further, according to this embodiment, the database 1
10 is the article information 4 requested by the user of the terminal device 100 when the identifier of the advertisement group data 310 is set in the advertisement link 302 in the article management data 300.
11 together with the “second advertisement information”, that is, the advertisement information 420 of any one of the plurality of pieces of advertisement information previously associated with the article information 411.
Can be returned to

Further, according to this embodiment, the database 1
When the advertisement link 302 in the article management data 300 is set to “not designated”, the article 10 includes the article information 411 requested by the user of the terminal device 100,
“Third advertisement information”, that is, the external situation at the time of returning the article information 411, the situation of the article whose data is described in the article information 411, and the situation of the user who requested the article information 411. One piece of advertisement information 420 determined according to various factors such as the above can be returned to the terminal device 100.

According to this embodiment, the database 1
When the advertisement link 302 in the article management data 300 is set to “not designated”, the article 10 includes the article information 411 requested by the user of the terminal device 100,
“Fourth advertisement information”, that is, the external situation at the time of returning the article information 411, the situation of the article whose data is described in the article information 411, and the situation of the user who requested the article information 411. Any one of a plurality of pieces of advertisement information 420 determined according to various factors such as
Can be returned to the terminal device 100.

Further, according to the present embodiment, the terminal device 100
The user of can request the details of the advertisement whose data is described in the advertisement information returned from the database 110 from the database 110.
Can return a detailed advertisement, which is data describing the details of the advertisement requested by the user of the terminal device 100, to the terminal device 100.

Further, according to this embodiment, the database 1
The terminal device 100 displays the detailed advertisement for each detailed advertisement.
It is possible to count the number of returns to the.

The database 110 may return any one type of advertisement information from the "first advertisement information" to the "fourth advertisement information" to the terminal device 100,
Any two types of advertisement information may be returned to the terminal device 100, or any three types of advertisement information may be returned to the terminal device 1.
It may be returned to 00. in this case,
The database 110 may manage only data related to the type of advertising information adopted.

[0142]

As described above, according to the present invention,
In an electronic newspaper system in which a database returns article information, which is data describing an article requested by a terminal device, to the requesting terminal device, the database includes data describing an advertisement together with the article information requested by the terminal device. Since I am trying to return certain advertisement information, the terminal device
The advertisement information can be displayed on the screen at the same time as the requested article information.

In particular, the advertisement information returned to the terminal device together with the article information may be one piece of advertisement information previously associated with the article information, or a plurality of advertisements previously associated with the article information. For example, the advertisement information may be any one of the pieces of information. In addition, factors that depend on the external situation at the time of returning article information,
One piece of advertisement information determined according to various factors such as a factor depending on the situation of the article whose data is described in the returned article information and a factor depending on the situation of the user of the terminal device requesting the article information. It is also possible to make it exist, or it may be any one of a plurality of pieces of advertisement information determined according to various factors.

[Brief description of drawings]

FIG. 1 is an explanatory diagram showing an operation outline of an electronic newspaper system according to an embodiment.

FIG. 2 is an explanatory diagram showing various data managed by a database.

FIG. 3 is an explanatory diagram showing factor management data managed by a database.

FIG. 4 is an explanatory diagram showing priority management data managed by a database.

FIG. 5 is a flowchart of article information read processing executed by the database.

FIG. 6 is a flowchart of an advertisement determination process executed by the database.

FIG. 7 is an explanatory diagram showing an operation outline of the electronic newspaper system of the present embodiment.

FIG. 8 is an explanatory diagram showing a detailed advertisement access table managed by the database.

FIG. 9 is a flowchart of a detailed advertisement reading process executed by the database.

FIG. 10 is a flowchart of article request processing executed by the terminal device.

FIG. 11 is a block diagram showing hardware configurations of a terminal device and a database.

FIG. 12 is an explanatory diagram showing a screen display example of a terminal device.

[Explanation of symbols]

100 ... Terminal device, 101 ... Article information display area, 102
... Advertisement information display area, 103 ... Detail button, 110 ... Database, 151, 161 ... Control section, 152, 162
... storage section, 153, 163 ... input section, 154, 164 ...
Display section, 155, 165 ... Communication section, 156, 167 ... Bus, 166 ... Clock section, 120 ... Sensor, 300 ... Article management data, 310 ... Advertising group data, 320 ... Advertising management data, 330 ... Advertising management table, 340 ... Detailed advertisement management data, 350 ... Factor data, 360 ... Factor management data, 370 ... Priority management data, 380 ... Detailed advertisement access table, 390 ... Factor management table, 40
0 ... Article request, 410 ... Article request response, 430 ...
Detailed advertisement request, 440 ... Detailed advertisement request response.

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁶ Identification number Internal reference number FI Technical display location G09G 5/00 510 H04M 11/08 H04M 11/08 G06F 15/21 Z (72) Inventor Sadaji Kuwahara 292 Yoshida-cho, Totsuka-ku, Yokohama-shi, Kanagawa, Ltd.Inside Hitachi, Ltd. multimedia system development headquarters (72) Inventor Tomoko Takashima 292, Yoshida-cho, Totsuka-ku, Yokohama-shi, Kanagawa Inside, Hitachi, Ltd. multimedia system development headquarters ( 72) Inventor Kyoichi Nakakuma 292 Yoshida-cho, Totsuka-ku, Yokohama City, Kanagawa Prefecture Hitachi, Ltd. Multimedia System Development Division

Claims (11)

[Claims] 1. A plurality of terminal devices, article information that is data describing an article requested by the terminal device, and
An electronic newspaper system connected to a database that returns advertisement information, which is data describing an advertisement, to a terminal device that is a request source, and the database is an article management unit that stores a plurality of article information, The advertisement management unit that stores a plurality of advertisement information, the article information requested from the terminal device among the article information stored by the article management unit, and the advertisement management unit are stored. And an article return means for returning any one of the advertisement information of the advertisement management information to the requesting terminal device, and the terminal device, and an article requesting means for requesting desired database information to the database. An electronic newspaper system having article display means for displaying article information and advertisement information returned from the database on a screen. 2. The electronic newspaper system according to claim 1, wherein the article display means displays the article information and the advertisement information returned from the database in different areas on the screen. 3. The electronic newspaper system according to claim 1, wherein the database is one of the advertisement information stored in the advertisement management unit for each article information stored in the article management unit. The article return means further includes an associating unit that associates one piece of advertisement information with one piece of advertisement information that is associated with the article information to be returned to the requesting terminal device. An electronic newspaper system characterized by sending it back. 4. The electronic newspaper system according to claim 1 or 2, wherein the database is one of the advertisement information stored in the advertisement management unit for each article information stored in the article management unit. The article return means further has an associating means for associating an advertisement information group composed of at least pieces of advertisement information, and the article returning means is associated with the advertisement information to be returned to the requesting terminal device. An electronic newspaper system, wherein any one of the groups of advertisement information is selected and returned. 5. The electronic newspaper system according to claim 4, wherein each time the article returning unit returns the same article information, one from the advertisement information group associated with the article information, one by one. An electronic newspaper system characterized by selecting and returning advertising information in order. 6. The electronic newspaper system according to claim 1, wherein the database stores a condition value group in which a condition value of at least one factor of a plurality of factors prepared in advance is set, Corresponding to any one of the advertisement information stored in the advertisement management means, for each condition value group stored in the condition management means The associating means, the current status managing means for acquiring the current value of the factor for each of the factors, the weight managing means for storing the numerical value representing the weight of the factor for each of the factors, and the condition For each condition value group stored in the management means, the sum of the numerical values stored in the weight management means, which corresponds to the factor that the current value acquired by the current status management means satisfies the condition value, is obtained and calculated. Article that maximizes the sum The article returning unit further includes an advertisement determining unit that determines one piece of advertisement information associated with the value group as the advertisement information to be returned to the requesting terminal device by the article returning unit, and the article returning unit includes the advertisement. An electronic newspaper system characterized in that it returns one piece of advertisement information determined by the determination means. 7. The electronic newspaper system according to claim 1 or 2, wherein the database stores a condition value group in which a condition value of at least one factor of a plurality of factors prepared in advance is set, Consists of one or more condition management means stored therein and one or more advertisement information among the advertisement information stored in the advertisement management means for each condition value group stored in the condition management means. Associated means for associating advertising information groups with each other, current status management means for acquiring the current value of the factor for each of the above factors, and weight for storing a numerical value representing the weight of the factor for each of the factors. A numerical value stored by the weight managing means corresponding to a factor that the current value acquired by the current status managing means satisfies the condition value for each of the managing means and the condition value group stored by the condition managing means. The sum of An advertisement in which any one piece of advertisement information in the advertisement information group associated with the condition value group having the maximum sum is determined as the advertisement information to be returned by the article returning means to the requesting terminal device. The electronic newspaper system further comprising a determining means, wherein the article returning means returns one piece of advertisement information determined by the advertisement determining means. 8. The electronic newspaper system according to claim 6 or 7, wherein the factor depends on the status of the article whose data is described in the article information requested by the terminal device, and the requesting terminal device. An electronic device including at least one of a factor depending on a situation of a user who uses the email and a factor depending on an external situation at the time of returning the article information to the requesting terminal device. Newspaper system. 9. The electronic newspaper system according to claim 1, wherein the database stores the advertisement information of at least one piece of advertisement information stored in the advertisement management means. A detailed advertisement management unit that stores detailed information, which is data describing detailed information, and a detailed information requested by the terminal device, out of the detailed information stored by the detailed advertisement management unit, is requested. A detailed return means for returning to the original terminal device, wherein the article return means stores detailed information corresponding to the advertisement information to be returned to the requesting terminal device, in the detailed advertisement management means. Further returns the identification information of the detailed information, the article display means further displays the identification information returned from the database on the screen, and the terminal device is the article display means. An electronic device further comprising: detailed information requesting means for requesting the database for detailed information corresponding to advertisement information whose identification information is displayed on the screen; and detailed display means for displaying the detailed information returned from the database on the screen. Newspaper system. 10. The electronic newspaper system according to claim 9, wherein the database stores, for each detailed information stored in the detailed advertisement management means,
The electronic newspaper system further comprising request frequency counting means for counting the number of times the detailed information is requested from the terminal device. 11. Article information, which is data describing an article,
And a terminal device connected to a database that stores a plurality of pieces of advertisement information each containing data describing an advertisement, the article requesting unit requesting desired database information from the database, and the article requesting unit A terminal device, comprising: article display means for displaying on screen the article information returned from the database in response to a request, and the advertisement information returned from the database together with the article information.