JP2003228307A - Advertisement information distributing method and information printing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To distribute and print advertisement information which has a high use value on a card with respect to an advertisement information distributing method and an information printing method. <P>SOLUTION: A reader writer 10 for a card 40 issued by a means of transportation sends an advertisement information request message including identification information of the reader writer 10 and card information of the card 40 to an advertisement distributing device 20 when the card 40 is used. The advertisement distributing device 20 extracts previously stored advertisement information according to the identification information and card information, and sends an advertisement information answer message including advertisement information to the reader writer 10. The reader writer 10 prints the received advertisement information on the card 40. Consequently, advertisement information which has a high use value is distributed to respective users to increase advertisement effects. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement information distribution method and information printing method, and more particularly to an advertisement information distribution method for distributing advertisement information printed on a card issued by a transportation facility and information for printing the information on the card. Regarding the printing method.

[0002]

2. Description of the Related Art When using a transportation system such as a railroad or a bus, the fare can be paid by a prepaid card or a commuter pass issued by the transportation system (hereinafter referred to as "card"). A user of each transportation facility passes a predetermined card purchased at a counter or a ticket vending machine in advance through a ticket gate when entering or leaving the transportation facility. Then, when leaving, the fare according to the boarding section is deducted from the balance of the card.

By the way, such a card issued by each transportation facility may have various advertisements printed on its surface. The content of the advertisement printed on the card varies depending on each transportation system, the area where the card is used, the issuance time of the card, and the like.

[0004] Until the user uses up one card and purchases the next new card, the user will repeatedly see the advertisement printed when the card was issued. This allows
Users can be made aware of the products and services shown in the advertisement.

[0005]

However, with the conventional card, the advertisement becomes obsolete over time from the time when the printed advertisement is first seen, that is, from the time when the card is purchased, and the value as information decreases. There was a problem to do.

[0006] In addition, since such a card requires time to print an advertisement and distribute the card, it is not suitable for displaying an advertisement for a limited period or an advertisement requiring immediacy. further,
Since the card is used in a relatively wide area,
There is a limit to the minimum number of cards that can be issued, so it is not suitable for small advertisements. Therefore, there is also a problem that the advertisement printed on the card is not always familiar and useful information for the user.

The present invention has been made in view of the above circumstances, and an advertisement information distribution method for distributing advertisement information of high utility value for printing on a card issued by a transportation facility,
And an information printing method for printing advertising information on the card.

[0008]

In order to solve the above problems, the present invention provides an advertisement information distribution method which can be realized by the configuration shown in FIG. An advertisement information distribution method in an advertisement distribution device for distributing advertisement information according to the present invention includes a card reader / writer for a card issued by a transportation facility, card information included in a card used in the reader / writer, and identification information of the reader / writer. The advertisement information requesting message including the following is received, and the advertisement information corresponding to the card information and the identification information is extracted from the advertisement information table in which a plurality of advertisement information representing the image to be printed on the card is stored in advance. Then, the advertisement information response message including the extracted advertisement information is transmitted to the reader / writer.

According to such an advertisement information distribution method, when the card 40 is used by the reader / writer 10, the advertisement information extracting section 23 is operated according to the identification information of the reader / writer 10 and the card information of the card 40. The advertisement information of the advertisement newly printed on the card 40 is extracted, and the advertisement information is transmitted to the reader / writer 10.

In order to solve the above-mentioned problems, the present invention uses an information printing method for a card reader / writer issued by a transportation facility by reading the card information from the used card and using the card information and the card. An advertisement information request message including the identified reader / writer identification information is transmitted to the advertisement distribution device, and an advertisement information response message including advertisement information indicating an image to be printed on the card is received from the advertisement distribution device and received. An information printing method is provided, wherein the advertisement information included in the generated advertisement information response message is printed on the card.

According to such an information printing method, when the card 40 is used by the reader / writer 10, the identification information of the reader / writer 10 and the card information of the card 40 read by the reader / writer unit 11 are included. The advertisement information request message is transmitted to the advertisement distribution device 20, and in response to this, the advertisement information response message including the advertisement information in the reader / writer 10 is received from the advertisement distribution device 20, and the advertisement information is received by the card 4.
It is newly printed at 0.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing the principle of the present invention. The reader / writer 10 and the advertisement distribution device 20 according to the present invention are connected via a network 30. Note that FIG. 1 shows only one reader / writer 10 among the plurality of reader / writers that can be connected to the advertisement distribution device 20.

The reader / writer 10 is, for example, a ticket gate installed at a station, a ticket vending machine, a settlement machine, a fare payment machine for a bus, etc., and card information for a card 40 issued by each transportation facility. It has a reader / writer unit 11 for reading and writing. In addition, the reader / writer 10
Has unique identification information, and this identification information is stored in the storage unit 12. Identification information of the reader / writer 10 and the card 4 read by the reader / writer unit 11
The card information of 0 is transmitted to the advertisement distribution device 20 via the network 30 as an advertisement information request message. The reader / writer 10 also has a printing unit 13 that prints advertising information on the used card 40.

The advertisement distribution device 20 has a database 21 in which various data regarding advertisements distributed to the reader / writer 10 are stored. The advertisement distribution device 20 includes a usage place identification unit 22 that receives an advertisement information request message from the reader / writer 10 and identifies the usage place where the card 40 is used, based on the data stored in the database 21. Further, an advertisement information extraction unit 23 that extracts advertisement information to be distributed to the reader / writer 10 via the network 30 from the database 21 is provided.

The database 21 of the advertisement distribution device 20 includes a device information table 21a, an advertisement distribution table 21b, a customer attribute advertisement distribution table 21c, a customer information table 21d, an advertisement information table 21e, an advertisement record information table 21f, and an advertisement fee bill. It is composed of a table 21g and a weather information table 21h.

Device information table 21 of database 21
The items included in a include a “use company code”, which is an identification code of a company that provides the reader / writer 10 in which the card 40 is used, a “use terminal” indicating identification information of the reader / writer 10, and identification information of a bus stop. “Bus stop code” indicating the type, the type of the card 40 handled by the reader / writer 10, for example, a “card classification” that is an identification code indicating whether the card is a prepaid card or a commuter pass, and the reader / writer 10 distributes an advertisement. “Advertisement presence / absence” indicating whether or not the reader / writer 10 is set to receive
“Advertisement distribution pattern number”, which is the advertisement distribution pattern number indicating the number of the advertisement pattern currently printed on the card 40 used in, and is a coefficient for calculating the charge for charging the advertiser the distributed advertisement. There is a certain "fee factor".

Advertisement distribution table 21 of database 21
The items included in b include an "advertisement distribution pattern number" corresponding to the "advertisement distribution pattern number" in the device information table 21a, and whether or not an advertisement regarding the area in which the card 40 is used is already printed on the card 40. "Region presence / absence" shown, "Region advertisement pattern number" which is the pattern number of the region advertisement printed on the card 40, and "Usage time" which is the pattern number of the advertisement distributed every day or time when the card 40 is used “Attribute advertisement pattern number”, “customer attribute advertisement presence / absence” indicating whether the advertisement for each customer attribute of the used card 40 is already printed on the card 40, and the pattern number of the customer attribute advertisement distributed for each customer attribute A certain "customer attribute advertisement pattern number", card 40
Card 4 is an advertisement linked to the weather information of the area where
0 indicates “presence / absence of weather-linked advertisement” indicating whether or not it is already printed, and “weather-linked advertisement pattern number” which is the pattern number of the weather-linked advertisement printed on the card 40.

The items included in the customer attribute advertisement distribution table 21c of the database 21 are the "customer attribute advertisement pattern number" corresponding to the "customer attribute advertisement pattern number" of the advertisement distribution table 21b, and the customer attribute of the used card 40. "Advertisement pattern number by age", which is the pattern number of advertisement under age-based conditions, "Advertisement pattern number by occupation", which is the pattern number of advertisements under occupational conditions based on customer attributes, based on customer attributes There is a "sex-specific advertisement pattern number", which is an advertisement pattern number under the gender-specific condition.

Customer information table 21 of database 21
The items included in d include corresponding items in the case where the card 40 used includes personal information such as the customer's name, such as a commuter pass, and the card 40 is used. “Company code” that is the identification code of the company that provides the reader / writer 10, “Customer number” that is the customer identification number, “Gender classification” that indicates the gender of the customer, and “Birth date of the customer” There is a "use category", which is a category of use of the card 40, such as "date of birth", commuter pass, or school commuter pass.

Advertisement information table 21 of database 21
The items included in e are the "advertisement pattern number", which is the pattern number of the advertisement content representing the image to be printed on the card 40, the "advertiser code" which is the identification code of the advertiser,
"Advertisement content", which is the data of the advertisement content stored in advance, "Advertisement fee pattern number", which is the pattern number of the advertisement delivery charge system, "Advertisement expiration date" in which the expiration date of the advertisement is indicated by date and time, A character size is specified by a relative date with respect to the expiration date, and there are an "urgent level" indicating the urgency of the advertisement and an "actual result by advertisement pattern" indicating the number of times of distribution for each advertisement pattern.

The items included in the advertisement record information table 21f of the database 21 are the "use company code", which is the identification code of the company that provides the reader / writer 10 in which the card 40 is used, and the identification information of the reader / writer 10. There is a "use terminal", a "bus stop code" indicating the identification information of the bus stop, and an "advertisement output record" indicating the number of times the advertisement pattern is delivered to each identification information.

The items included in the advertisement fee billing table 21g of the database 21 are the "advertiser code", which is the identification code of the advertiser, and the "actual record by advertisement pattern" which shows the number of times of distribution for each advertisement pattern as a result. There is a "billing amount" that is the billing amount of the advertisement distribution fee.

The weather information table 21 of the database 21
The items included in h are the “use company code”, which is the identification code of the company that provides the reader / writer 10 in which the card 40 is used, the “use terminal” that shows the identification information of the reader / writer 10, and the identification information of the bus stop. "Bus stop code", "the weather information of the day" which is the weather information every 3 hours on the day of use of the card 40, and "the weather information pattern of the day" which is the pattern number of the distribution pattern of the weather information on the day of use of the card 40 No. ”,“ next day weather information ”which is the weather information every three hours on the next day of using the card 40, and“ next day weather information pattern number ”which is the pattern number of the distribution pattern of the weather information on the next day of using the card 40.

FIG. 2 is a diagram showing a message flow between the reader / writer and the advertisement distribution device. Reader / writer 10
From the advertisement distribution device 20, the advertisement information request message including the identification information of the reader / writer 10 and the card information of the card 40 used by the reader / writer 10 is transmitted, while the advertisement distribution device 20 reads the reader / writer 10. In response to the advertisement information request message, the advertisement information response message including the advertisement information representing the image to be printed on the used card 40 is transmitted to 10.

The advertisement information request message includes each data of the user company code, the user terminal, and the bus stop code as the identification information of the reader / writer 10. Further, in the advertisement information request message, as the card information of the card 40 used by the reader / writer 10, a card issuing company code that is an identification code of the company that issues the card 40, a card classification, a customer number, and an advertisement distribution pattern number. , Card 40
Each data of the number of times of delivery to is included. The reader / writer 10 includes identification information and card information, which are each of these data, as a message type indicating data, a request response type indicating whether it is a request or a response, and data related to advertisement information. It is transmitted to the advertisement distribution device 20 as an advertisement information request message together with the data classification indicating that.

Further, the card 40 is included in the advertisement information response message.
The advertisement information that is the information of the advertisement content to be printed on is included. Furthermore, together with the data of the company code, the terminal of use, and the bus stop code of the reader / writer 10, as the information to be re-recorded on the used card 40, the advertisement pattern number of the advertisement content to be printed, the data of the number of distributions, and the advertisement It contains data about whether or not to deliver. The advertisement distribution device 20 uses each of these data as an advertisement information response message together with a message type, a request response type, and a data classification.
It is transmitted to the reader / writer 10.

Upon receiving the advertisement information request message including the card information of the card 40 and the identification information of the reader / writer 10 transmitted from the reader / writer 10, the advertisement distribution device 20 having the above configuration firstly sends the advertisement information request message. Using the identification information included in, the usage place identifying unit 22 identifies the usage place of the reader / writer 10 in which the card 40 is used, based on the data stored in the database 21.

Here, based on the data stored in the device information table 21a, the company code of the reader / writer 10, the user terminal or bus stop code, and the data regarding the presence or absence of advertisement distribution are searched. Further, the advertisement distribution pattern number corresponding to the advertisement pattern currently printed on the card 40 is searched. As the type of advertisement pattern corresponding to this advertisement distribution pattern number,
There are local advertisement patterns, usage time attribute advertisement patterns, customer attribute advertisement patterns, and weather-linked advertisement patterns.

Further, among the respective advertisement patterns, the customer attribute advertisement pattern includes advertisement patterns under respective conditions of age, occupation, and gender. These age-specific advertisement patterns, occupation-specific advertisement patterns, and gender The pattern number of each advertisement pattern of the different advertisement pattern corresponds to the customer attribute advertisement pattern number shown in the advertisement distribution table 21b and the customer attribute advertisement pattern number of the customer attribute advertisement distribution table 21c. Further, the customer attribute of the customer who uses the card 40 is retrieved from the customer information table 21d.

Among the advertisement patterns, the weather-related advertisement pattern is stored in the weather information table 21h in the card 4
Meteorological information of the day and the next day at each use place where 0 is used is stored. The weather-linked advertisement pattern includes a current day weather information pattern and a next day weather information pattern, and both weather information are updated every 3 hours. The pattern number of each advertisement pattern of the current day weather information pattern and the next day weather information pattern corresponds to the weather-linked advertisement pattern number of the advertisement distribution table 21b.

Next, the advertisement distribution device 20 causes the advertisement information extraction unit 23 to generate appropriate advertisement information for distribution to the reader / writer 10 based on each data obtained from the identification information and the card information by using the database 21. Extract.

The advertisement content indicated by the advertisement information distributed to the reader / writer 10 is stored in advance in the advertisement information table 21e. The advertisement distribution device 20 includes the use location specifying unit 2
The advertisement information suitable for the next printing on the card 40 is extracted from the place of use, the use time zone of the card 40, and the customer attribute specified in 2, and the advertisement information response message including the advertisement information is sent to the reader / writer 10. Send. At this time, the advertisement distribution device 20 can change the size of the characters or graphics printed on the card 40 according to the degree of urgency based on the expiration date of the advertisement information.

The advertisement information included in the advertisement information response message transmitted from the advertisement distribution device 20 is aggregated in the number of distributions. In the advertisement distribution device 20, the distribution number is the corresponding advertiser code and advertisement charge pattern number. It is designed to be associated with and aggregated.

When totaling the number of times of distribution of advertisement information, the number of times of distribution is stored for each item of the company code, the terminal for use or the bus stop code in the advertisement record information table 21f, and the output record of the advertisement content is totaled. Then, the final billing amount of the advertisement fee is calculated from the advertisement fee billing table 21g for each advertiser code based on the fee coefficient of the device information table 21a and the advertisement fee pattern number of the advertisement information table 21e.

In such an advertisement distribution device 20, local advertisements, usage time attribute advertisements, customer attribute advertisements, and weather-linked advertisements to be distributed to the reader / writer 10 are extracted with priority according to the types of the reader / writer 10 and the card 40. And is being delivered.

FIG. 3 is a diagram showing advertisement distribution conditions. The advertisements stored in the advertisement distribution device 20 include a customer attribute advertisement, a usage time attribute advertisement, a weather-linked advertisement, and a regional attribute advertisement, and the priorities are set low in this order.

On the other hand, the reader / writer 10 installed in the transportation facility is divided into an unsupported device that cannot print the advertisement information and a compatible device that can print the advertisement information on the card. Among these, unsupported devices are out of the scope of this system, and advertisement information is not distributed.

When transmitting the advertisement information response message, this corresponding device receives the advertisement information response message and prints the advertisement information when the advertisement is not targeted for advertisement distribution set so as not to receive the advertisement information request message. It is divided into the case of the advertisement delivery target set as above.

In the case of advertisement delivery, the card 40 to be used is a customer attribute corresponding card in which customer attributes such as name, age, and gender of the customer to be used are recorded, and the customer attributes are It is divided into the case where the card is not recorded and the customer attribute is not supported.

In the case of a card that does not support customer attributes, it is divided into a case where the database 21 has a usage time attribute advertisement and a case where it does not have a usage time attribute advertisement. It is divided into the case where it has the weather-linked advertisement and the case where it does not have it.

The reader / writer 10 using the card 40
However, if the corresponding device capable of printing the advertisement information and the reader / writer 10 is not the target of the advertisement distribution, the advertisement distribution is not performed. When the reader / writer 10 is an advertisement distribution target and the card 40 used by the reader / writer 10 is a customer attribute corresponding card, the customer attribute advertisement is distributed. If the card 40 is not a customer attribute corresponding card and a usage time attribute advertisement exists in the database 21, the usage time attribute advertisement is delivered. If there is no usage time attribute advertisement in the database 21 and a weather-linked advertisement exists in the database 21, the weather-linked advertisement is delivered. Database 21
If the weather-linked advertisement does not exist, the regional attribute advertisement is delivered.

Next, the processing operation of the advertisement distribution device 20 will be described. 4 and 5 are flowcharts showing the flow of processing of the advertisement distribution device. When the advertisement distribution device 20 in the standby state for receiving the advertisement information request message from the reader / writer 10 receives the advertisement information request message via the network 30 (step S1), the device information table 21a of the database 21 is read (step S2). ), It is determined whether the reader / writer 10 is an advertisement distribution target (step S3).

When it is determined in step S3 that the reader / writer 10 is the target of advertisement distribution, the advertisement distribution device 20 reads the advertisement distribution table 21b (step S3).
4) It is determined whether the used card 40 is a customer attribute corresponding card, the corresponding information is present in the customer information table 21d, and the customer attribute advertisement is to be delivered (step S5).

When the advertisement distribution device 20 determines in step S5 that the card 40 is not the distribution target of the customer attribute advertisement, the advertisement distribution table 21b stores the usage time attribute advertisement pattern number corresponding to the usage date and time of the card 40. It is determined whether or not the card 40 is a distribution target of the usage time attribute advertisement depending on whether or not the card 40 exists (step S6).

If the advertisement distribution device 20 determines in step S6 that the card 40 is not the distribution target of the time-of-use attribute advertisement, the advertisement distribution table 21b determines whether or not the weather-linked advertisement pattern number exists. It is determined whether or not 40 is a distribution target of the weather-linked advertisement (step S7).

When the advertisement distribution device 20 determines in step S7 that the card 40 is not the distribution target of the weather-linked advertisement, the card distribution unit 20 determines whether or not the area attribute advertisement pattern number exists in the advertisement distribution table 21b. It is determined whether or not is a distribution target of the regional attribute advertisement (step S
8).

Further, the advertisement distribution device 20 has step S5.
When it is determined that the card 40 is the target of the customer attribute advertisement distribution, the customer attribute advertisement distribution table 21c and the customer information table 21d are read (step S10),
Next, the advertisement information table 21e is read (step S11). Then, the advertisement distribution device 20 extracts the advertisement information based on the data included in each table (step S12), and transmits the advertisement information response message including this advertisement information to the reader / writer 10 (step S13).

After transmitting the advertisement information response message in step S13, the advertisement distribution device 20 updates the advertisement information table 21e (step S14) and further updates the advertisement record information table 21f (step S15).

Further, the advertisement distribution device 20 has step S6.
When it is determined that the card 40 is the target of the usage time attribute advertisement distribution, the process proceeds to step S11 to read the advertisement information table 21e, and the processes of the following steps are performed.

When it is determined in step S7 that the card 40 is the target of the weather-linked advertisement, the advertisement distribution device 20 reads the weather information table 21h (step S7).
16) Then, the process proceeds to step 11, the advertisement information table 21e is read, and the processes of the following steps are performed.

When the advertisement distribution device 20 determines in step S8 that the card 40 is a distribution target of the regional attribute advertisement, the process proceeds to step S11 and the advertisement information table 21e.
Is read, and the processing of each subsequent step is performed.

If the advertisement distribution device 20 determines in step S3 that the reader / writer 10 is not the target of advertisement distribution,
When it is determined in step S8 that the card 40 is not the target of distribution of the regional attribute advertisement, and after the update of the advertisement record information table 21f in step S15, a series of processes is ended, and the advertisement information request message reception standby state is set again. To do.

FIG. 6 is a flowchart showing the flow of the process of totalizing the advertisement record information in the advertisement distribution device. In the advertisement distribution device 20, when totaling the advertisement results, first,
Advertisement information table 21e updated for each advertisement distribution
The number of times of distribution for each advertisement pattern is totaled (step S2
1) Furthermore, the number of distributions by device in the advertisement record information table 21f is totaled (step S22). Then, the advertisement effect is analyzed or the advertisement fee is charged based on the counting result (step S23).

Further, in the advertisement distribution device 20, in order to ensure consistency among the tables included in the database 21, maintenance processing can be performed periodically. FIG. 7 is a flowchart showing the flow of maintenance processing. Data is input to the advertisement distribution device 20 (step S31), and the advertisement distribution device 20 determines whether or not the input data can be checked (step S32). Next, when it is determined that the data input in step S32 can be checked, it is determined whether or not there is a correlation with another table (step S33), and when it is determined that there is a correlation, this data is stored (step S
34) and ends. In this maintenance process, if it is determined in step S32 that the data cannot be checked, and if it is determined in step S33 that the data does not correlate with another table, the process returns to step S31 and waits for input of new data.

Next, the processing operation of the reader / writer 10 will be described. FIG. 8 is a flowchart showing the flow of processing of the reader / writer. When the card 40 is used by the reader / writer 10 in the card use standby state (step S40), first, the card information of the card 40 is read by the reader / writer 11 (step S41). Then
The identification information of the reader / writer 10 stored in the storage unit 12 is read (step S42), and the identification information and the card information are used as an advertisement information request message and the advertisement distribution device 20.
(Step S43).

The advertisement distribution device 20 having received the advertisement information request message from the reader / writer 10 performs the processing shown in FIGS. 4 and 5, and the reader / writer 10 receives the advertisement distribution device 20.
The advertisement information response message transmitted from is received (step S44). Reader / writer 1 that received the advertisement information response message
0 prints the advertising information included in the advertising information response message on the card 40 by the printing unit 13 (step S45).

The reader / writer 10 uses the card 40
The fee is settled, the recorded content is updated (step S46), and the card 40 is returned to the user (step S47).

FIG. 9 is a diagram showing an example of the printing result on the card by the reader / writer. On the card 40 used by the reader / writer 10, as shown in FIG. 9A, it becomes possible to print information familiar to the user. Also,
As shown in FIG. 9B, it is also possible to print the weather information according to the time zone at the time of use. In this case, it is possible to print other advertisement information according to the weather information.
Further, it is possible to print advertisement information related to the result of the weather information.

An embodiment of advertisement distribution between the reader / writer 10 and the advertisement distribution device 20 via the network 30 will be described below. First, an example of printing a customer attribute advertisement on the used card 40 will be described. Here, a case will be described as an example where a customer attribute advertisement is distributed to a card such as a commuter pass issued by a railway company or a bus company that includes customer attributes.

FIG. 10 is an explanatory diagram when the advertisement information is distributed to the card owned by the woman, and FIG. 11 is an explanatory diagram when the advertisement information is distributed to the card owned by the man. 10 and 1
In the first example, there is an advertiser company A that is a restaurant and an advertiser company B that is a supermarket, and the company A wants to distribute advertising information to the cards held by office workers and office workers. On the other hand, assume that Company B wants to deliver advertisement information to the cards owned by housewives and OLs.

Around the lines X and Y, there are an office area E, a residential area F, an entertainment area G, and a downtown area H. Of these, Company A is located in entertainment district G and Company B is located in downtown H. Stations a, b, c, and
There is a d, and bus stops e, f, g, h, i are provided in the city.

When distributing the advertising information to the card owned by the woman, as shown in FIG. 10, the company A distributes the advertising information of the company A to the card of the woman getting off at the bus stops e and f in the office district E. To do so. Company B has stations a, b,
The advertisement information of the company B is distributed to the female card passing through the ticket gates in c and d and the female card getting off at the bus stops g, h, and i in the residential area F.

On the other hand, when distributing advertisement information to a card owned by a man, as shown in FIG.
Men's card passing through the ticket gates at b, c, d, office district E
The advertisement information of the company A is distributed to the male card that gets off at the bus stops e and f in the and the bus stop i in the residential area F. Further, the company B distributes the advertisement information of the company B to the card of the man getting off at the bus stops g and h in the residential area F.

As a result, the company A can distribute advertisement information centered on the office workers E and the office workers' cards, and the company B mainly focuses on the cards owned by the housewives around the residential area F and the stations and the office workers. Since the advertisement information can be distributed, an advertisement having a high information value for each user is printed on the card, and the advertisement effect of Company A and Company B is enhanced.

Next, an example of delivering the usage time attribute advertisement will be described. FIG. 12 is an explanatory diagram in the case of distributing the usage time attribute advertisement according to the date. Advertiser A, which is a supermarket, wants to deliver advertisement information only within a certain period, such as during the sale period, and advertisers B and C in the shopping district
It is assumed that Company D and Company D want to distribute advertisement information on a daily basis. However, the composition of the city is
Similar to the example shown in FIGS. 10 and 11, the same components are designated by the same reference numerals.

In the example of FIG. 12, Company B, Company C, and Company D are in this order in the first three days in the order for the users' cards at stations a, b, c, d, and bus stops e, f, g, The advertisement information is distributed to the user's card that gets off at h and i on a daily basis. The company A distributes the advertising information at all the stations a, b, c, d and the bus stops e, f, g, h, i after the advertisement period of the companies B, C, D. As a result, users will come to see familiar advertisements on a daily basis.
Company C and company D can each increase the advertising effect.

Further, the usage time attribute advertisement can be distributed not only by date but also according to the time zone in which the card is used. FIG. 13 is an explanatory diagram in the case of delivering the usage time attribute advertisement during the day, and FIG. 14 is an explanatory diagram in the case of delivering the usage time attribute advertisement at night. However, the structure of the town is the same as that of the example shown in FIGS. 10 and 11, and the same constituent elements are denoted by the same reference numerals.

In the examples of FIGS. 13 and 14, there is an advertiser company A that is a restaurant and an advertiser company B that is a supermarket, and company A advertises for the cards held by office workers and office workers. I want to distribute information, while
It is assumed that Company B wants to deliver advertising information to the cards that housewives and OL have.

When the advertisement information is distributed during the daytime, as shown in FIG. 13, the company A is in the entertainment district G and the card of the user who gets off at the bus stops e and f in the office district E. The advertisement information of company A is distributed to the user's card passing through the ticket gate at station a. The company B also distributes the advertising information of the company B to the user's card passing through the ticket gates at the stations b, c, d and the user's card getting off at the bus stops g, h, i in the residential area F. .

On the other hand, when the advertisement information is distributed at night, as shown in FIG. 14, Company A operates at stations a, b, c,
User's card passing through the ticket gate at d, and the business district E
The advertisement information of the company A is distributed to the card of the user who gets off at the bus stop e, f. In addition, Company B does not deliver the advertisement information during this time period, which is outside business hours.

As a result, the company A can distribute the advertisement information mainly on the cards owned by the office worker and the office worker, and the company B can distribute the advertisement information mainly on the cards owned by the housewife and the office worker during the day. An advertisement having a high information value for each user is printed, and the advertising effect of Company A and Company B can be enhanced.

Next, an example of delivering a weather information advertisement will be described. FIG. 15 is an explanatory diagram in the case of delivering a weather information advertisement. However, the structure of the town is the same as that of the example shown in FIGS. 10 and 11, and the same constituent elements are denoted by the same reference numerals.

Here, when there is an advertiser company A, which is a beer garden, and an advertiser company B, which is a department store, company A wants to deliver advertisement information when it is fine, while company B wants to deliver it. Assume that the user wants to deliver advertisement information when the weather is expected to deteriorate. In the example of FIG. 15, it is expected that the business district E and the entertainment district G will continue to have fine weather,
It is assumed that the weather in the residential area F and the downtown area H is expected to deteriorate.

The company A in the entertainment district G distributes the advertising information of the company A to the user's card passing through the ticket gates at the stations a and d, and the user's card getting off at the bus stops e and f in the business district E. To do so. Company B, located in downtown area H, has a user's card passing through the ticket gates at stations b and c, and a residential area F.
B for the card of the user getting off at the bus stop g, h, i
Try to deliver the advertising information of the company.

As a result, the company A can distribute the advertisement information mainly on the cards used in areas where clear weather is expected, and
Since the company can distribute advertising information centering on cards used in areas where weather is expected to deteriorate, advertisements with high information value for each user are printed on the cards, increasing the advertising effectiveness of companies A and B. be able to.

Next, an example of distributing the regional attribute advertisement will be described. FIG. 16 is an explanatory diagram for the case of delivering a regional attribute advertisement. However, the structure of the town is the same as that of the example shown in FIGS. 10 and 11, and the same constituent elements are denoted by the same reference numerals.

In the example of FIG. 16, when there are an advertiser company A that is a restaurant and an advertiser company B that is a supermarket, the company A distributes the advertisement information to the office workers and the cards owned by the office worker. On the other hand, assume that Company B wants to deliver advertisement information to the cards that housewives and OLs have.

Company A uses the card of the user who passes through the ticket gate at station a and the card of the user who gets off at bus stops e and f.
Distribute advertising information of the company. Company B has stations b, c and d.
The advertisement information of the company B is distributed to the user's card passing through the ticket gate and the user's card getting off at the bus stops g, h, i in the residential area F.

As a result, Company A can distribute advertising information centered on the cards owned by office workers and office workers, and Company B can distribute advertising information centered on the cards owned by housewives and office workers. An advertisement having a high information value is printed for the company, and the advertising effect of the companies A and B can be enhanced.

A reader / writer 10 for such a transportation system
In the distribution of advertisement information using, the advertisements associated with the advertisements printed on the card 40 are associated with the advertisements posted on the station premises, the advertisements posted on trains and buses, and the like. Information can also be distributed.

FIG. 17 is a diagram showing an example of advertisement contents.
(A) shows a hanging advertisement in a train, and (b) shows an advertisement printed on a card in a related manner. The advertisement printed on the card shown in FIG. 17 (b) serves as a headline for notifying the presence of a hanging advertisement in which information such as the magazine's first publication is placed in the train.

FIG. 18 shows an example of advertisement contents.
(A) shows an advertisement at a station (gate), and (b) shows an advertisement printed on a card in a related manner. The advertisement printed on the card shown in FIG. 18 (b) plays a role of guiding to an advertisement near the ticket gate of a station on which, for example, accommodation charges of a business hotel and a map are posted.

FIG. 19 is a diagram showing an example of advertisement contents.
(A) shows an advertisement at a station (home), and (b) shows an advertisement printed on a card in a related manner. The advertisement printed on the card shown in FIG. 19 (b) and the advertisement shown in FIG. 19 (a) play a role of complementing each other with information that is lacking in their contents.

FIG. 20 is a diagram showing an example of advertisement contents.
(A) shows an advertisement in a train, and (b) shows an advertisement printed on a card in a related manner. The advertisement printed on the card shown in FIG. 20 (b) and the advertisement shown in FIG. 20 (a) have the same main content of advertisement, but in addition, advertisements of different advertisers are posted. It is supposed to be done.

In this way, by associating the advertisements posted in various forms on the transportation facilities with the advertisements printed on the cards of the users who use the transportation facilities, the advertising effect is further enhanced. You can also

As described above, by distributing the advertisement information from the advertisement distribution device 20 to the reader / writer 10 via the network 30, the card information recorded on the card issued by the transportation facility and the card are used. It is possible to deliver the advertisement information to an appropriate target at an appropriate timing according to the used place and time zone. Therefore, the user can obtain the highly useful advertisement information, and the advertiser can enhance the advertising effect.

Also, small advertisements can be posted and advertisement information can be delivered in a small area by selecting the advertisement delivery target, advertisement placement period, and delivery target device. It is also possible to reduce the cost.

Further, since the advertisement content is registered in the advertisement distribution device and distributed as the advertisement information via the network 30, the trouble of replacing or distributing the paper medium such as a poster or a leaflet is eliminated, and the advertisement is efficiently distributed. It can be performed.

Further, since a plurality of types of advertisements are repeatedly output to one card, it is possible to reduce the amount of papers used for conventional advertisements and contribute to resource saving. In the above description, when the card 40 is used in the reader / writer 10, the advertisement information request message is the advertisement distribution device 2
0, and in response to this, an advertisement information response message including the advertisement information of the advertisement to be printed on the card 40 is transmitted from the advertisement distribution device 20 to the reader / writer 10. In addition to such a configuration, advertisement information is sent from the advertisement distribution device 20 to the reader / writer 10 in advance and stored as cache data, and when the card 40 is used by the reader / writer 10, the advertisement is selected from the cache data. The information may be selected and printed on the card 40.

FIG. 21 is a diagram showing a telegram flow of cache data between the reader / writer and the advertisement distribution device.
The advertisement distribution device 20 sets the reader / writer 10 at a predetermined time.
Then, the reader / writer 10 that has transmitted the cache data distribution instruction message requesting the cache data distribution instruction to the advertisement distribution device 20 transmits the cache data request message to the advertisement distribution device 20, and in response to this, the advertisement distribution device 20. Sends a cache data response message to the reader / writer 10.

The contents of the cache data request message and the cache data response message are the same as the above-mentioned advertisement information request message and advertisement information response message, respectively. However, the cache data response message includes cache data composed of advertisement information, and the cache data request message and the cache data response message are treated as the data segment being cache data. In addition, the message type of the cache data distribution instruction message represents a distribution instruction, and the data classification is handled as cache data.

FIG. 22 is a flow chart showing the flow of cache data transmission processing of the advertisement distribution device. First, the advertisement distribution device 20 transmits a cache data distribution instruction message to the reader / writer 10 at a predetermined time (step S50). The reader / writer 10 that has received this cache data distribution instruction message transmits a cache data request message to the advertisement distribution device 20, and the advertisement distribution device 20 receives this (step S51). The advertisement distribution device 20 that has received the cache data request message extracts the advertisement information and generates cache data (step S5).
2) Send a cache data response message containing this cache data to the reader / writer 10 (step S5).
3).

FIG. 23 is a flow chart showing the flow of the cache data reception process of the reader / writer. When the reader / writer 10 receives the cache data distribution instruction message from the advertisement distribution device 20 (step S60), in response to this, the reader / writer 10 transmits a cache data request message containing the identification information of the reader / writer 10 to the advertisement distribution device 20 ( Step S61). The advertisement distribution device 20 that has received this cache data request message sends a cache data response message that includes cache data consisting of advertisement information to the reader / writer 1.
0, and when the reader / writer 10 receives this (step S62), the reader / writer 10 stores the cache data included in the cache data response message in the storage unit 12 (step S63).

This advertisement distribution device and reader / writer 10
The transmission / reception process of the cache data is performed during a time period when the user does not operate the reader / writer 10, for example, at night.

FIG. 24 is a flow chart showing the flow of the advertisement printing process using the cache data in the reader / writer. With the reader / writer 10 in the card use standby state,
When the card 40 is used (step S70), first,
The card information of the card 40 is read by the reader / writer unit 11 (step S71). Next, it is determined whether the cache data stored in the storage unit 12 is valid (step S72). If it is determined that the cache data is valid, the stored cache data is read (step S73), and the relevant advertisement information is printed on the card 40 by the printing unit 13 (step S7).
4). Then, the reader / writer 10 pays the fee for the card 40, updates the recorded content of the balance (step S75), and returns the card 40 to the user side (step S76). The reader / writer 10 performs step S72.
If it is determined that the cache data is not valid, the process proceeds to step S42 shown in FIG. 8 and the subsequent processes are performed.

As described above, by distributing the cache data from the advertisement distribution device 20 to the reader / writer 10 in advance, the reader / writer 10 distributes the advertisement when the advertisement content to be printed on the card 40 is valid. Device 2
Since the advertisement content can be printed on the card 40 without exchanging data with 0, the time required from reading the card information to printing the advertisement content can be shortened.

The above processing functions can be realized by the server computer of the client server system. In that case, a server program describing the processing content of the function that the advertisement distribution device should have is provided. The server computer executes the server program in response to the request from the client computer. As a result, the above processing function is realized on the server computer, and the processing result is provided to the client computer.

The server program describing the processing contents is
It can be recorded in a recording medium readable by the server computer. The recording medium that can be read by the server computer includes a magnetic recording device, an optical disc, a magneto-optical recording medium, a semiconductor memory, and the like. The magnetic recording device includes a hard disk device (HDD), a floppy (registered trademark) disk (FD), a magnetic tape, and the like. Optical discs include DVD (Digital Versatile Disc) and DV
D-RAM (Random Access Memory), CD-ROM (Com
pactDisc Read Only Memory), CD-R (Recordable) /
RW (ReWritable), etc. For a magneto-optical recording medium, M
O (Magneto-Optical disk).

When distributing the server program,
For example, a DVD or C on which the server program is recorded
Portable recording media such as D-ROMs are sold. The server computer that executes the server program is, for example,
The server program recorded on the portable recording medium is stored in its own storage device. Then, the server computer reads the server program from its own storage device,
Performs processing according to the server program. The server computer can also read the server program directly from the portable recording medium and execute processing according to the server program.

(Supplementary Note 1) In the advertisement information distribution method in the advertisement distribution device for distributing advertisement information, the card information held by the card used in the reader / writer from the reader / writer of the card issued by the transportation facility and the reader An advertisement information request message including identification information of a writer is received, and a plurality of advertisement information representing an image to be printed on the card is stored in advance from an advertisement information table that corresponds to the card information and the identification information. An advertisement information distribution method comprising extracting advertisement information, and transmitting an advertisement information response message including the extracted advertisement information to the reader / writer.

(Supplementary Note 2) When the card information includes information about the attribute of the user of the card, when the advertisement information is extracted, the advertisement information is extracted from the advertisement information table according to the attribute. The advertisement information distribution method according to appendix 1, wherein the advertisement information is extracted.

(Supplementary Note 3) When extracting the advertisement information, the advertisement information is extracted from the advertisement information table according to the date or time when the advertisement information request message is received. The advertising information distribution method described.

(Supplementary Note 4) The advertisement information stored in the advertisement information table has meteorological information, and when the advertisement information is extracted, it depends on the date or time when the advertisement information request message is received. The advertisement information distribution method according to appendix 1, wherein the advertisement information is extracted from the advertisement information table, and an advertisement information response message including the weather information is transmitted to the reader / writer.

(Supplementary Note 5) In an advertisement information distribution method in an advertisement distribution device for distributing advertisement information, a card reader / writer issued by a transportation facility includes identification information of the reader / writer and prints on the card. A cache data request message requesting cache data of advertisement information representing an image is received, cache data according to the identification information is generated, and a cache data response message including the generated cache data is transmitted to the reader / writer. An advertisement information distribution method characterized by the above.

(Supplementary Note 6) In the method of printing information on a card reader / writer issued by a transportation facility, the card information is read from the used card and the card information and the identification information of the reader / writer used the card are read. An advertisement information request message including the same is transmitted to the advertisement distribution device, an advertisement information response message including advertisement information representing an image to be printed on the card is received from the advertisement distribution device, and included in the received advertisement information response message. An information printing method, characterized in that the advertising information to be printed is printed on the card.

(Supplementary Note 7) In the method of printing information on a reader / writer of a card issued by a transportation facility, a request is made for cache data of advertisement information including the identification information of the reader / writer and representing an image to be printed on the card. Transmitting a cache data request message to an advertisement distribution device, receiving a cache data response message containing the cache data from the advertisement distribution device, storing the cache data included in the received cache data response message, the card Is read by the reader / writer, the advertisement information included in the stored cache data is printed on the card.

(Supplementary Note 8) In an advertisement distribution device for distributing advertisement information, a card reader / writer for a card issued by a transportation facility stores the card information of the card used in the reader / writer and the identification information of the reader / writer. Receiving means for receiving an advertisement information request message including the advertisement information, and advertisement information corresponding to the card information and the identification information from the advertisement information table in which a plurality of advertisement information representing an image to be printed on the card are stored in advance. Extraction means for extracting,
Transmitting means for transmitting an advertisement information response message containing the advertisement information extracted by the extracting means to the reader / writer;
An advertisement distribution device comprising:

(Supplementary Note 9) The extraction means extracts the advertisement information from the advertisement information table according to the attribute when the card information includes information related to the attribute of the user of the card. The advertisement distribution device according to attachment 8.

(Supplementary note 10) The advertisement distribution device according to supplementary note 8, wherein the extraction means extracts the advertisement information from the advertisement information table according to the date or time when the advertisement information request message is received. .

(Supplementary Note 11) The advertisement information stored in the advertisement information table has weather information, and the extracting means extracts from the advertisement information table according to the date or time when the advertisement information request message is received. 9. The advertisement distribution device according to appendix 8, wherein the advertisement information is extracted, and the transmission means transmits an advertisement information response message including the weather information to the reader / writer.

(Supplementary Note 12) In an advertisement distribution device for distributing advertisement information, a reader / writer of a card issued by a transportation facility includes advertisement information representing an image to be printed on the card, including identification information of the reader / writer. Receiving means for receiving a cache data request message requesting cache data, generating means for generating cache data according to the identification information, and cache data response message including the cache data generated by the generating means for the reader. An advertisement distribution device, comprising: a transmission unit that transmits to an writer.

(Supplementary Note 13) In a reader / writer for a card issued by a transportation facility, a reading unit that reads card information from a used card, the card information read by the reading unit, and a reader / writer that uses the card Transmitting means for transmitting an advertisement information request message including the identification information of the advertisement information to the advertisement distribution device, and receiving means for receiving an advertisement information response message including advertisement information representing an image to be printed on the card from the advertisement distribution device. A printing unit that prints the advertisement information included in the advertisement information response message received by the receiving unit on the card.

(Supplementary Note 14) In a reader / writer for a card issued by a transportation facility, a cache data request message for requesting cache data of advertisement information including an identification information of the reader / writer and representing an image to be printed on the card is issued. A transmitting unit for transmitting to the advertisement distribution device, a receiving unit for receiving a cache data response message including the cache data from the advertisement distribution device, and the cache data included in the cache data response message received by the receiving unit. A reader comprising: storage means for storing the information; and printing means for printing the advertisement information contained in the stored cache data on the card when the card is read by the reader / writer. lighter.

(Supplementary Note 15) In a computer-readable recording medium in which a program for distributing advertisement information by an advertisement distribution device is recorded, a computer is used by the reader / writer of a card issued by a transportation facility by the reader / writer. Card information included in the card, and an advertisement information request message including identification information of the reader / writer is received, and a plurality of advertisement information representing an image to be printed on the card is stored in advance from an advertisement information table,
A program characterized by extracting advertisement information according to the card information and the identification information, and executing a process of transmitting an advertisement information response message including the extracted advertisement information to the reader / writer is recorded. recoding media.

(Supplementary Note 16) In a computer-readable recording medium in which a program for distributing advertisement information by an advertisement distribution device is recorded, the identification information of the reader / writer is read from a reader / writer of a card issued by transportation to a computer. Receiving a cache data request message requesting cache data of advertisement information representing an image to be printed on the card, generating cache data according to the received identification information, and the generated cache data A recording medium having a program recorded thereon, which causes a process of transmitting a cache data response message including a message to the reader / writer.

(Supplementary Note 17) In a computer-readable recording medium in which a program for printing information by a reader / writer of a card issued by a transportation facility is recorded,
For reading the card information from the used card to a computer, transmitting an advertisement information request message including the card information and identification information of the reader / writer using the card to the advertisement distribution device, and printing the card. A program that receives an advertisement information response message including advertisement information representing an image from the advertisement distribution device, and executes a process of printing the advertisement information included in the received advertisement information response message on the card. A recording medium on which is recorded.

(Supplementary Note 18) In a computer-readable recording medium recording a program for printing information with a reader / writer of a card issued by a transportation facility,
The computer includes identification information of the reader / writer,
A cache data request message requesting cache data of advertisement information representing an image to be printed on the card is transmitted to an advertisement distribution device, and a cache data response message including the cache data is received from the advertisement distribution device and received. A process of storing the cache data included in the cache data response message and printing the advertisement information included in the stored cache data on the card when the card is read by the reader / writer. A recording medium recording a program characterized by being executed.

(Supplementary Note 19) In a program for distributing advertisement information by an advertisement distribution device,
From the card reader / writer issued by the transportation facility, the card information of the card used in the card reader / writer,
An advertisement information request message including the identification information of the reader / writer is received, and a plurality of advertisement information representing an image to be printed on the card is stored in advance from the advertisement information table to the card information and the identification information. A program for executing a process of extracting corresponding advertisement information, and transmitting an advertisement information response message including the extracted advertisement information to the reader / writer.

(Supplementary Note 20) In a program for distributing advertisement information by an advertisement distribution device,
From a reader / writer of a card issued by a transportation facility, a cache data request message requesting cache data of advertisement information including an identification information of the reader / writer and representing an image to be printed on the card is received, and the received data is received. A process of specifying a use place of the reader / writer based on identification information, generating cache data according to the specified use place, and transmitting a cache data response message including the generated cache data to the reader / writer A program characterized by causing to execute.

(Supplementary Note 21) In a program for printing information with a card reader / writer issued by a transportation facility, the computer reads card information from the used card, and the card information and the reader used by the card. An advertisement information request message including the identification information of the writer is transmitted to the advertisement distribution device, an advertisement information response message including advertisement information representing an image to be printed on the card is received from the advertisement distribution device, and the received information is received. A program for executing a process of printing the advertisement information included in an advertisement information response message on the card.

(Supplementary Note 22) In a program for printing information by a reader / writer of a card issued by a transportation facility, advertisement information representing an image to be printed on the card, including identification information of the reader / writer in a computer A cache data request message requesting cache data of the cache data response message, the cache data response message including the cache data is received from the advertisement distribution device, and the cache data included in the received cache data response message And a program for executing the process of printing the advertisement information included in the stored cache data on the card when the card is read by the reader / writer.

[0122]

As described above, in the present invention, the advertisement distribution device extracts the advertisement information according to the identification information of the reader / writer and the card information of the card and transmits the advertisement information to the reader / writer. did. In addition, the reader / writer
The advertisement information from the advertisement distribution device is printed on the card. Therefore, it is possible to deliver the advertisement information having high utility value to each user, and it is possible to enhance the advertising effect.

[Brief description of drawings]

FIG. 1 is a principle configuration diagram of the present invention.

FIG. 2 is a diagram showing a message flow between a reader / writer and an advertisement distribution device.

FIG. 3 is a diagram showing an advertisement distribution condition.

FIG. 4 is a flowchart (No. 1) showing a flow of processing of the advertisement distribution device.

FIG. 5 is a flowchart (No. 2) showing the flow of processing of the advertisement distribution device.

FIG. 6 is a flowchart showing a flow of a process of totalizing advertisement record information in the advertisement distribution device.

FIG. 7 is a flowchart showing the flow of maintenance processing.

FIG. 8 is a flowchart showing a processing flow of a reader / writer.

FIG. 9 is a diagram illustrating an example of a print result on a card by a reader / writer.

FIG. 10 is an explanatory diagram of a case where advertisement information is distributed to a card held by a woman.

FIG. 11 is an explanatory diagram of a case where advertisement information is distributed to a card held by a man.

FIG. 12 is an explanatory diagram of a case where a usage time attribute advertisement is distributed according to a date.

FIG. 13 is an explanatory diagram of a case where a usage time attribute advertisement is distributed during the day.

FIG. 14 is an explanatory diagram of a case where a usage time attribute advertisement is distributed at night.

FIG. 15 is an explanatory diagram when a weather information advertisement is distributed.

FIG. 16 is an explanatory diagram when a regional attribute advertisement is distributed.

FIG. 17 is a diagram showing an example of advertisement content, in which (a) shows a hanging advertisement in a train, and (b) shows an advertisement that is related and printed on a card.

FIG. 18 is a diagram showing an example of advertisement content, in which (a) shows an advertisement at a station (gate) and (b) shows an advertisement printed on a card in a related manner.

FIG. 19 is a diagram showing an example of advertisement content, where (a) shows an advertisement at a station (home) and (b) shows an advertisement printed on a card in a related manner.

FIG. 20 is a diagram showing an example of advertisement content, in which (a) shows an advertisement in a train and (b) shows an advertisement to be printed on a related card.

FIG. 21 is a diagram showing a telegram flow of cache data between a reader / writer and an advertisement distribution device.

FIG. 22 is a flowchart showing the flow of a cache data transmission process of the advertisement distribution device.

FIG. 23 is a flowchart showing the flow of a cache data reception process of the reader / writer.

FIG. 24 is a flowchart showing the flow of an advertisement printing process using cache data in the reader / writer.

[Explanation of symbols]

10 Reader / Writer 11 Reader / Writer 12 Storage 13 Printing department 20 Advertising distribution device 21 Database 21a Device information table 21b Advertisement distribution table 21c Customer attribute advertisement distribution table 21d Customer information table 21e Advertisement information table 21f Advertisement record information table 21g Advertising fee billing table 21h Weather information table 22 Use place identification part 23 Advertising information extraction unit 30 network 40 cards

Claims (5)

[Claims] 1. An advertisement information distribution method in an advertisement distribution device for distributing advertisement information, comprising: card information held by a card used by the reader / writer from a reader / writer of a card issued by a transportation facility;
An advertisement information request message including the identification information of the reader / writer is received, and a plurality of advertisement information representing an image to be printed on the card is stored in advance from the advertisement information table to the card information and the identification information. An advertisement information distribution method comprising extracting the corresponding advertisement information and transmitting an advertisement information response message containing the extracted advertisement information to the reader / writer. 2. When the card information includes information about an attribute of a user of the card, when the advertisement information is extracted, the advertisement information is extracted from the advertisement information table according to the attribute. The advertisement information distribution method according to claim 1, wherein: 3. When extracting the advertisement information, the advertisement information is extracted from the advertisement information table according to the date or time when the advertisement information request message is received. Advertising information distribution method. 4. The advertisement information stored in the advertisement information table has weather information, and when the advertisement information is extracted, the advertisement is obtained according to the date or time when the advertisement information request message is received. The advertisement information distribution method according to claim 1, wherein the advertisement information is extracted from an information table, and an advertisement information response message including the weather information is transmitted to the reader / writer. 5. An information printing method for a reader / writer of a card issued by a transportation facility, wherein the card information is read from the used card, and the advertisement includes the card information and identification information of the reader / writer used by the card. An information request message is transmitted to an advertisement distribution device, an advertisement information response message including advertisement information representing an image to be printed on the card is received from the advertisement distribution device, and the advertisement information response message included in the received advertisement information response message is received. An information printing method comprising printing advertisement information on the card.