JP5217368B2 - Electronic advertisement management system - Google Patents

Description

  The present invention relates to a display device that displays advertisements and various information.

Conventionally, a printing medium such as a poster is generally used as an advertising medium. In addition, there are some which perform advertisement by irradiating light on a screen printed advertising medium from the back using a fluorescent lamp or the like. As described above, once the information printed on the print medium is printed, the printed content does not change, so the advertising content also does not change. Therefore, the impression is faded over time, and the advertising effect is weak. Become.
Here, in order to change the advertisement content, it is necessary to replace the print medium. However, since the advertising space located on the opposite side of the railway line when viewed from the station premises needs to enter the railway line and perform the advertisement renewal work, this renewal work is limited to midnight. Also, since entering the track, it is strictly required to secure safety and special workers, which increases labor costs and increases posting costs. Therefore, it is difficult to frequently replace advertisements, resulting in long-term posting.

Here, in order to appropriately change the contents of the advertisement, for example, an electronic display such as a liquid crystal display or a plasma display may be installed in an advertisement frame beside the track, and various advertisements may be switched and displayed.
As described above, systems for distributing information to an electronic display and displaying advertisements have been proposed (Patent Documents 1, 2, 3, and 4).
JP 2005-10965 A Japanese Patent Laid-Open No. 2005-92164 JP 2006-251514 A JP-A-7-134555

  However, advertisements are generally carried out for a long time by companies with a large business scale, and for companies with a small business scale, it is time-consuming to carry out the costs and procedures for placing an advertisement. However, there are few opportunities to secure advertising space in public spaces such as stations and advertise for a certain period.

The present invention has been made in view of such circumstances, and it is an object of the present invention to provide an electronic advertisement management system that is not limited by the business scale, and that can save time and secure an advertising space to perform an advertisement. It is what.

To solve the problems described above, the present invention, the outer frame information provided adjacent to the first display section and the display section of the first consisting of a display for displaying image information corresponding to the outer frame information A display device having a second display unit for displaying by printing , an electronic advertisement management device, a first publisher terminal for transmitting the image information, and a publisher who submits the outer frame information. And a second publisher terminal used by a different publisher from the first publisher terminal, wherein the first publisher terminal is a publisher of the second publisher terminal. Obtaining the access destination to the electronic notification management apparatus, the e-mail address of the second publisher terminal, and the card identification information for identifying the card from the identification information printed on the card face of the card distributed by Electronic advertisement management device A first transmission unit that accesses the electronic advertisement management device based on the access destination of the electronic mail and transmits the card identification information; and the electronic identification management device stores the card identification information when the card identification information is stored in a charging database of the electronic advertisement management device. Upon receipt of the e-mail sent from the advertisement management device, the electronic advertisement management device is accessed to select the parent publisher, and to the store including the child ID which is information for identifying the first publisher terminal The second transmission unit that transmits the store information and the card identification information, which are related information, with the e-mail address of the second publisher terminal as the destination, and the approval transmitted from the electronic advertisement management apparatus is completed. A third transmission unit that transmits the image information, the child ID, and the parent ID of the selected parent publisher to the electronic advertisement management device when receiving information indicating that; Then, after the second publisher terminal receives the store information and the card identification information transmitted from the first publisher terminal, the store information is used by the publisher of the second publisher terminal. When an approval button indicating that the child publisher is the target is approved, a parent ID for identifying the publisher of the second publisher terminal and the child of the approved target child publisher are displayed. A fourth transmission unit configured to transmit an ID and the card identification information to the electronic advertisement management apparatus, wherein the electronic advertisement management apparatus includes a child ID for identifying a poster who is to be placed on the first display unit; It is transmitted from the first publisher terminal , a user ID database for storing a parent ID and card identification information for identifying a poster to be put out on the second display section, a charging database for storing the card identification information, and the first publisher terminal. The card identification information is A fifth transmission unit for determining whether or not the card identification information is stored and transmitting an e-mail to the first publisher terminal when the card identification information is stored; and the second submission A first receiving unit that receives the parent ID, the approved child ID and the card identification information transmitted from the person terminal, the parent ID received by the first receiving unit, and the approved A sixth transmitting unit for storing a target child ID together with the card identification information in the user information database, and transmitting information indicating that the approval is completed to the first publisher terminal; and that the approval is completed a second receiving portion for receiving a front Symbol image information and the child ID and parent ID to be displayed on the first display unit information from the first advertiser terminal receiving the representative of the reception by the second reception unit the parent and the child ID of the image information Whether D and match determined on the basis of the information stored in the user information database, and accepts the registration of the image information when matching a display scheduling unit, a first of said display device display unit of is characterized that you display the image received by said display scheduling unit.

In the electronic advertisement management system according to the present invention, the card is a prepaid card, and the billing database associates card identification information for identifying the prepaid card with an available balance of the prepaid card. storing Te, the electronic advertisement management device receives the card identification information of the prepaid card that is input from the advertiser that requests advertising image information, the display scheduling function unit before Ki受 Shin the prepaid card card The balance corresponding to the identification information is read with reference to the billing database, and a schedule and its time are allocated so that the submitted data is displayed on the first display unit within the range of the read balance.

Further, the present invention provides the above-described electronic advertisement management system of the second receiver, the period for displaying budget information and the image information indicating the budget for advertising the image information to the first display unit If the web desired period showing a desired received from said terminal device together with the image information, the electronic advertisement management device further determining a schedule and its time for displaying the image information on the first display unit, the published desired period it is determined whether there is image information to be duplicated, if there is a duplicate image information, duplicate display from what is high budget showing pre Sanjo paper granted respectively in order to image information to be It has a scheduling function section for assigning a schedule to be performed and its time .

According to the present invention, in the electronic advertisement management system described above, the second receiving unit displays a desired printing period indicating a desired period for displaying the image information on the first display unit together with the image information. Received from the device, the user information database stores a priority indicating a priority in addition to the child ID and the parent ID, and the electronic advertisement management device stores the image information in the first display unit. when determining the schedule to be displayed and that time, the web desired period it is determined whether there is image information to be duplicated, if there is a duplicate image information, corresponding to the child ID that advertising image information to be duplicated It refers to the priority to be characterized by high priority child ID from the set advertising data having a scheduling function section to assign its time schedule to be displayed in order.

As described above, according to the present invention, among the advertising space, the image data placed by the publisher related to the publisher of the second display unit is displayed on the first display unit. As a result, even if the advertisement is performed for a short period or only for a short period of time, the advertisement can be performed by simply switching the display instead of replacing the print medium. Compared to the case of advertising, it becomes possible to perform a small-scale advertisement at a fixed position, and it is possible to easily secure an advertising space and perform an advertisement regardless of the business scale.
In addition, since a part of the advertising space secured by the second publisher can be used as a first display unit by a publisher who is relevant to him, the first display for the second publisher It is also possible to carry out advertisements related to themselves in the department. Further, for the publisher of the first display unit, it is not necessary to secure the advertisement space itself, and the advertisement can be performed only during the period and time zone desired to be displayed.

Hereinafter, an electronic advertisement management system according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic block diagram showing a configuration of an electronic advertisement management system 100 according to an embodiment of the present invention.
The electronic advertisement management apparatus 1 is communicably connected to the display control apparatus 2 via the network N. A display device 3 is connected to the display control device 2.
Further, an operator terminal 4, a publisher terminal 5, and an owner terminal 6 are connected to the electronic advertisement management apparatus 1 via a network N. The display device 3 has a function of displaying various information output from the display control device 2, and is, for example, electronic paper. Electronic paper displays characters and images by changing the arrangement of particles and molecules by applying a voltage to electronic ink, toner particles, pigment molecules, and the like.
The display control device 2 performs display control of electronic paper according to the information transmitted from the electronic advertisement management device 1, and causes the display device 3 to display images, characters, and the like. The display control device 2 corresponds to the control unit described above.

The operator terminal 4 is a terminal operated by a person who operates the electronic advertisement management system 100, and can manage advertisements using various functions such as advertisement registration, scheduling, advertisement information or image editing. Is possible.
The publisher terminal 5 is a terminal operated by a person who places an advertisement. The publisher terminal 5 inputs various data constituting the advertisement to generate the draft data. The electronic advertisement management apparatus 1 together with information such as a period and a place where the advertisement is performed. It has the function to transmit to. For example, a mobile phone or a personal computer (PC) is used as the publisher terminal 5.
The owner terminal 6 is an owner of the advertising space, and is a terminal used by a person who provides the publisher with the use of the display device 3 in the advertising space and the advertising medium provided adjacent to the display device 3. Yes, the display device 3 has a function of confirming the content of the advertisement to be displayed on the advertisement medium and inputting an instruction as to whether or not to permit advertisement placement. As this advertising space, for example, there are a subway, a station on the ground, an airport, a theme park, a department store, and the like.

Next, the electronic advertisement management apparatus 1 will be further described. FIG. 2 is a schematic block diagram showing the configuration of the electronic advertisement management apparatus 1. In FIG. 2, the user information database 11 stores user information for each of the operator of the operator terminal 4, the publisher of the publisher terminal 5, and the owner of the owner terminal 6. As user information, it is the information regarding a user, and a password, ID, etc. which are used when logging in to the electronic advertisement management apparatus 1 are stored.
The user information management unit 12 has a function of registering and editing user information stored in the user information database 11 in accordance with instructions transmitted from the operator terminal 4, the publisher terminal 5, and the owner terminal 6.

The image database 13 stores image information that is an image to be displayed on the display device 3. This image information can include not only images but also characters.
The image information includes information designated by the outer frame information provider and information permitted by the outer frame information provider, which is displayed when the order of placing the image information displayed on the display device 3 is changed or deleted. Remembered.
This image data is registered as output data in response to a registration request from the publisher terminal 5 or the owner terminal 6. For example, event data that is information on a short-term period such as a campaign is included in the output data. Vacancy information of hotels around the station, percentage of points given to those who shop for that day (points are doubled, etc.), news information diverted from WEB news, local cities and News from ward is listed. The image data includes company PR, advertisement information, operation information indicating the operation status of public institutions, and the like.

The image submission function unit 14 receives the submission data transmitted from the operator terminal 4 or the publisher terminal 5 and stores it in the image database 13. The image submission function unit 14 is provided with a template database 15, and has a function of registering image data using the template data stored in the template database 15.
The template database 15 stores a plurality of types of template data that serve as templates when generating the publishing data. In this model data, for example, items that can be input are stored as template information, and data that can be written in the template information items is set to be selectable by an option such as a pull-down menu. On the basis of the template data, the image submission function unit 14 synthesizes the image data of the selected option according to the template of the template data, so that the submission data is generated. By using the, the publisher can generate and publish the publishing data in which the text is set at a fixed position of the template simply by inputting the text from a portable device such as a mobile phone.

The location information database 16 stores information related to the place where the advertising space is installed. In the location information, for example, information indicating the location of the station, the home, and the location of the home is stored as a place where the advertising space is installed.
The location information management function unit 17 receives a location information registration request from the operator terminal 4 or the owner terminal 6 and writes it in the location information database 16.

The examination waiting list database 18 stores a list of submission data to be examined as to whether or not the submission data registered in the image database 13 may be displayed on the advertising space (display device 3). This examination is performed in accordance with an indication of whether or not it is input from the owner terminal 6. Here, it is also possible to store alarm information indicating whether or not the image has a display restriction in a list.
When the submission data is stored in the image database 13, the image examination function unit 19 adds the entry data to the list of the examination waiting list database 18 as awaiting examination and stores it, and requests the owner terminal 6 to approve it. (E.g. e-mail). Here, if there is alarm information, it is also transmitted and notified to the person who approves it. Further, the image examination function unit 19 deletes the approved manuscript data from the list in the examination waiting list database 18 and writes information (for example, a flag) indicating that the examination approval is completed in the image database 13.

The display scheduling function unit 20 performs scheduling for displaying the published data stored in the image database 13 on the display device 3 and stores the schedule information in the schedule database 22. This scheduling includes a manual mode performed according to an instruction from the operator terminal 4 and an automatic mode performed by the automatic scheduling function unit 21.
The automatic scheduling function unit 21 performs scheduling for the submitted data that has been approved among the submitted data stored in the image database 13. The automatic scheduling function unit 21 has a function of setting a display priority of image information having a high posting fee to a high level. In other words, when eight advertisements are switched and displayed at a predetermined time interval (for example, every 15 seconds) as one cycle, a function of giving priority to displaying an advertisement for which a high publication fee is set among the eight advertisements. Have. For example, budget information indicating the budget amount for placing the submitted data and a publication desired period indicating the schedule for displaying the published data are received together with the submitted data from the terminal of the intended person, and the automatic scheduling function unit 21 requests the publication. It is determined whether or not there is output data with overlapping periods, and when there are overlapping output data, a schedule is assigned in order from the highest budget amount indicated by the budget amount information assigned to each of the overlapping output data. Alternatively, the user information database 11 stores the priority indicating the priority order of each publisher as the user information of the publisher, and the automatic scheduling function unit 21 has the published data in which the desired publication periods overlap. If there is duplicated data, refer to the priority corresponding to the published identification information that submitted the duplicated published data, and from the published data for which the high-priority publisher identification information is set Assign schedules in order.

  The schedule database 22 stores a schedule for displaying the submitted data on the display device 3. As this schedule, for example, the identification information, date and time, and location information (which display frame of which station at which station is displayed) are stored in association with each other. Here, it is also possible to grasp whether or not there is a vacancy in the schedule depending on whether or not the placement data is blank.

The display log acquisition function unit 23 stores the display result of the manuscript data displayed by the display device 3 in the aggregation log database 24.
The total log database 24 stores the display results of the manuscript data in accordance with the instruction from the display log acquisition function unit 23. Here, a history of when and which placement data is displayed at which location is stored.

The charging function unit 25 refers to the total log database 24, generates charging information according to the display result of the placement data, and writes it in the charging database 26.
The accounting database 26 stores accounting information. As the billing information, information for identifying the publisher, information for identifying the submitted data, location information (location of the advertising space), and display history (display time, display count) are stored in association with each other. Hereinafter, the billing information is also referred to as posting fee information.
In addition, in this posting fee information, a posting fee corresponding to information (limitation information) that can be posted in the display is stored. As an example of the restriction information, the advertising target is a product designated as a restriction target such as alcoholic beverages and tobacco, and the ratio of the designated target product in the day (within ○% of the day) There is a case where the time zone is stored for each owner of the advertising space.
This fee may be charged according to the number of users in the location, such as a higher fee for placements in locations with more users and a lower fee for placements in locations with fewer users. it can. As a user, when the location is a station, the number of people on the train is regarded as the user, and the number of people who have passed through the ticket gate is detected by detecting the number of passing people from the ticket gate. In addition, the attribute of the person who has boarded the vehicle can also be stored as a charge calculation rule. About this attribute, it investigates beforehand and memorize | stores the tendency. For example, from 7:00 am to 9:00 am on weekdays, there is a tendency for each station to have a “female” attribute with an age of “20 to 35” at each station. Remember every hour. Here, it is also possible to store the details of the position of the station premises, which attribute of the station platform (front, middle, rear, etc. with respect to the traveling direction of the train). .
The communication unit 27 communicates with various devices connected via the network N. The communication unit 27 corresponds to the above-described receiving unit.

  FIG. 3 is a diagram illustrating an example of an advertisement displayed in the advertisement space. As shown in this figure, in the display frame, an outer frame display unit (symbol “a”) that is provided with a print medium in which outer frame information is screen-printed on, for example, an acrylic plate and illuminated from the back, and image data is displayed Display device 2 (reference numeral b). Here, the outer frame display unit is formed integrally with the information of the display device 2 over the right side. The shape of the outer frame display unit and the arrangement position of the display device 2 can be arbitrarily set within the display frame. Here, the outer frame display unit can express color by color printing, and the display device 2 can display timely information (advertisement) according to the time.

The outer frame has an area on which information (mobile phone usage manner) corresponding to specific information (for example, mobile phone advertisement) among information displayed on the display is printed, and illumination means is provided on the back side of the outer frame. When the specific information is displayed on the display, the corresponding information area of the outer frame display unit is illuminated by the illumination means. As to whether or not this illumination is to be turned on, the illumination device is turned on according to an instruction from the display control device 2 about whether or not to turn on.
In addition, an indicator composed of a lamp, LED, or the like may be provided in the outer frame display unit so that the posting time (or remaining posting time) of information posted on the display control device 2 may be displayed. Since the information displayed on the display device 2 is updated to different information after a certain time has elapsed, the time until the next update is represented by this indicator. Thereby, it is possible to grasp how much a person who views the information displayed on the display device 2 can browse.

  Moreover, you may make it display what frame of the information the information currently displayed on the display apparatus 2 is by the indicator. Here, the number may be displayed on the LED display device as “current frame number / total frame number”. The display by this indicator is performed by referring to the schedule information and referring to the schedule from the display start to the display end.

FIG. 4 is a diagram for explaining information for associating a publisher stored in the user information database 11.
Here, the publisher who has published the outer frame information of the advertising space is referred to as the parent publisher, and the publisher who places the information to be displayed on the display device 3 in the advertising space of the parent publisher is referred to as the child publisher. . In this way, it is possible to associate a publisher who wants to conduct sales with a publisher who is advertised.
The parent publisher table in which information related to the parent publisher is stored includes items such as a parent ID for identifying the parent publisher, an industry ID for identifying the type of the parent publisher, and a name indicating the name of the parent publisher. .
The child publisher table that stores information related to the child publisher corresponds to the child ID that identifies the child publisher, and the parent publisher who has placed the advertisement in the outer frame display section of the advertising space in which the advertisement to be published is displayed. Parent ID, ID of the person in charge to identify the sales representative who conducts sales activities for the child publisher, parent approval flag indicating whether or not the parent publisher has permitted the submission to himself, and identification of the type of child publisher Items such as the business type ID to be performed, the name of the child publisher, and the like.
In addition, the parent advertiser personnel table for the sales person in charge of the parent advertiser of companies that the business of the parent advertiser the products to stores (retail stores), the operator's ID to identify the salesperson, sales person Items such as the parent ID of the company to which the company belongs and the name of the sales representative.
The registration of the user information is performed by the electronic advertisement management apparatus 1 receiving information about each user transmitted from the operator terminal 4, the publisher terminal 5, and the owner terminal 6, and the user information database 11 is used by the user information management unit 12. Is remembered. As for the association between the parent publisher and the child publisher, for example, information indicating the relationship between the parent publisher and the child publisher may be input from the operator terminal 4 or the parent publisher's publisher terminal. When a request for association is made between 5 and the child publisher's publisher terminal 5 and it is input that the two have been approved, the parent ID and child ID to be associated are registered. It has become.
Further, here, it is possible to store the priority in association with the child ID in accordance with an instruction from the parent publisher.

Next, the operation of the electronic advertisement management apparatus 1 having the above-described configuration will be described using the flowchart of FIG.
The electronic advertisement management apparatus 1 performs template setting (step S1). The template setting is performed by the image submission function unit 14 receiving the template data transmitted from the operator terminal 4 or the publisher terminal 5 and writing the received template data in the template database 15. .
Next, the electronic advertisement management apparatus 1 accepts a template generation image submission (step S2). Here, when the image submission function unit 14 receives a request for browsing the template data from the publisher terminal 5, it reads the template data from the template database 15 and transmits it to the publisher terminal 5. Then, the selection result obtained by selecting the template data from the publisher terminal 5 and the input data to be input to the item of the template are received together as the draft data and accepted by storing in the image database 13. Here, along with the placement data, information for designating a location and a period during which the advertisement is to be displayed is also received.
When the submission data is received, the image examination function unit 19 transmits the received submission data together with the approval request to the owner terminal 6 and determines whether or not an approval OK instruction has been received from the owner terminal 6 (step S3). ). When the approval NG instruction is received from the owner terminal 6, the fact that the approval has not been established is written in the manuscript data. On the other hand, when the approval is established, the display scheduling function unit 20 registers the published data for which the approval has been completed in the advertisement schedule as an advertisement target (step S4). Here, the registration of the advertisement schedule of the display scheduling function unit 20 may be performed by the automatic scheduling unit 21 according to the desired publication period and the desired publication location transmitted together with the placement data, or the operator terminal 4 may schedule the advertisement schedule. Registration may be made according to the desired posting period and desired posting location transmitted together with the registration status and the placement data.

When the schedule is registered, the display scheduling function unit 20 transfers the advertisement display schedule information and the submission data displayed by the advertisement display schedule information to the display control device 2 (step S5), and submits to the display device 3. An instruction to display data is given (step S6).
In response to this instruction, the display control device 2 displays the published data on the display device 3 from the insertion start time to the insertion end time according to the advertisement display schedule information. Here, the display data of the display device 3 is sequentially switched according to the advertisement display schedule information.
When the manuscript data is displayed on the display device 3, the display control device 2 displays the result of display on the display device 3 as a display log from the display control device 2 (step S7) and writes it in the accounting database 16 (step S7). Step S8). Thus, the accounting is calculated based on the display result written in the accounting database 16, and the accounting result is notified to the publisher terminal 5 of the publisher. Then, settlement is performed according to this billing result.

Next, the schedule assignment processing in FIG. 5 will be further described with reference to the flowcharts in FIGS.
First, in FIG. 6, when the schedule allocation process is started , the display scheduling function unit 20 generates a schedule schedule list and transmits it to the operator terminal 4. Here, the frame (frame) of the date and time when the advertisement is determined to be displayed and the frame not determined are displayed on the display screen of the operator terminal 4. Then, when the operator clicks on the frame for which the schedule has not been determined (step S11) , a list of data to be posted that can be posted at that date and time is displayed (step S12).
When the submitted data is selected and clicked from the list of the submitted data (step S13), the display scheduling function unit 20 assigns the clicked published data to the clicked frame, and determines the schedule (step S13). S14), writing into the schedule database 22.

Next, the process of generating the candidate advertisement list in step S12 of FIG. 6 will be described using FIG.
The display scheduling function unit 20 extracts the advertisement placement data within the posting period at the selected schedule date and time (step S21). The extraction of the placement data is extracted based on the desired posting date and time stored in association with the placement data. Next, the display scheduling function unit 20 extracts advertisements whose number of images is within the number of free frames of the schedule date (step S22), and generates the extraction result as a candidate list (step S23).

  Note that, according to the embodiment described above, the electronic paper used for the display device 2 is normally displayed in black and white. However, since the outer frame display can be displayed in color, the electronic paper is compared with the case of only black and white. Appears better.

Next, a second embodiment will be described.
FIG. 8 is a diagram for describing template data. Here, two types of template data are shown, and a template to be used when displaying information related to the display contents displayed on the outer frame display unit is selected. In this selection, when registering model data, an industry ID is set in the model data, and model data that matches the industry ID of the person (for example, a child publisher) can be selected as a selection candidate. Is displayed. When the model data is selected, the screen transitions to an input screen corresponding to the selected model data.
FIG. 9 is a diagram illustrating an example of the input screen. Here, when the template type A is selected in FIG. 8, the item corresponding to the template is displayed as an inputable item. As a result, the uploader inputs text into the items that can be input. Thereby, the submitter can generate the submission data simply by selecting the template and inputting the text information. Although the case where text is input has been described here, options that can be input may be displayed by a pull-down menu or the like, and the submitter may be allowed to select. As a result, it is possible to further save the time and effort required for creating the placement data.

FIG. 10 is a diagram illustrating an example of scheduling information. In this figure, the schedule and its time are displayed, and a column is provided according to the number of frames that can be posted in the time zone where the posting can be performed. A place where “empty” is displayed indicates that the placement data can be registered, and a column in which other images are set indicates a column in which the placement data is set.
In this embodiment, the advertising space is set such that the number of display seconds per frame is 15 seconds, for example, and the number of frames per hour is limited. According to the number of frames, for example, if the operation interval is 2 minutes at the time of train rush, 4 frames are repeated as one cycle so that the published data is displayed, and the operation interval at night is longer than that at rush time. In the case of the minute, 12 frames are repeated as one cycle, and the manuscript data is displayed. Here, the number of seconds per frame can be changed from 15 seconds to 5 seconds. In this case, since a person who browses advertisements browses one advertisement at a short interval, the system is configured to increase the number of frames according to the number of remaining seconds. As a result, it is possible to encourage the participation of new publishers.
Also, here, when there is a request for registration of the submitted data after the “empty” frames are exhausted, the priority published data is registered according to the charge amount or priority.

  In the above-described embodiment, the case where the display control device 2, the display device 3, and the electronic advertisement management device 1 are configured as different devices has been described, but these may be configured as one device.

Next, a third embodiment will be described. In this embodiment, another embodiment of the accounting process will be described. As a charging method in this embodiment, a case where the prepaid method is used will be described.
Here, it is possible to issue a prepaid card to the publisher and make a request for the placement of the placement data according to the balance of the prepaid card. In this prepaid card, an amount that can be used in the electronic advertisement management apparatus 1 is recorded. An issuer (such as a transportation company) may sell the card to a parent publisher, or the parent publisher may sell or distribute a prepaid card only to a child publisher whose identity is known. . For example, a sales person (parental contributor) of a beer company distributes a card as a sales promotion tool to a dealer (children's contributor) of the company's beer. For example, shopping mall management associations and management associations distribute or sell prepaid cards to tenants and member stores. Prepaid card recipients (children) enter the card number and the publisher's identity (store name, address, contact information, etc.) from their mobile phone or computer, and the parent publisher is notified via email or personal page. . Only the publisher who is approved by the person in charge of the parent publisher can place the poster.

  The prepaid card has a transportation company name, logo, etc. arranged on one side of the ticket so that it can be used for which transportation company's advertising space can be used. On the other side of the ticket, place the name or logo of the transportation company so that you can see which transportation company can use it. On the other side of the ticket, there is a two-dimensional barcode for reading and sending registration emails with a mobile phone, the URL of the registration website, and the number and sticker managed on the system side to which contact person to contact when registering The authentication number that has been registered, a brief description from registration as the publisher to the creation of image information, the customer support center operator and contact number, etc. are described.

Here, a case in which there is a placement data to be prioritized will be described. Although the number of frames that can be set during one hour is limited, the priority when the number of frames overflows is determined in descending order of the total budget amount of the displayed content (budget amount for the posting period). This is shuffled by the day before it is displayed, so if you want to raise your priority by then, you can set the budget higher than the content with the highest order.
Means for posting a posting schedule of image information determined based on the ID number is provided. Here, the case where the premier ID number is considered is assumed.
The most important thing to consider is the type of business in a private store (shopping street) that could not be put up until now, for small publishers. Since there are few opportunities for placement, it is possible to provide such a prepaid card with a premier ID number as a gift card.

Next, the operation of the electronic advertisement management system will be described using the sequence diagram of FIG.
First, a prepaid card is issued here. In this issuance, the owner of the owner terminal 6 creates a prepaid card. The publisher who is the parent publisher of the publisher terminal 5 places an order for the card with the operator of the operator terminal 4 (for example, an advertising agency). Purchase a prepaid card from the owner. The owner will be charged for the cost of this purchase. When the prepaid card is delivered, the operator pays according to the request.
Further, when the prepaid card is delivered, the card identification information for identifying the prepaid card is stored in the charging database 16 in association with the trader ID of the contributor of the delivery destination (step S50). This card identification information is printed on a prepaid card or stored in a prepaid card recording medium.
After the prepaid card is delivered to the main contributor (step S51), the salesperson of the main contributor distributes or sells the prepaid card (step S52) when operating the sales to the child contributor. After obtaining the prepaid card, the child contributor images the identification information printed on the card surface of the prepaid card with the camera of the mobile phone of the publisher terminal 5 and accesses the URL obtained from the imaged result ( In step S53, the prepaid card identification information obtained from the imaging result and the e-mail address of the publisher terminal 5 are transmitted to the electronic advertisement management apparatus 1. This access destination is the electronic advertisement management apparatus 1.
When the user information management unit 12 of the electronic advertisement management apparatus 1 is accessed from the child publisher's publisher terminal 5, whether or not the prepaid card identification information transmitted from the publisher terminal 5 is stored in the charging database 16. When the identification information is stored, the ID and password are issued to the publisher terminal 5 and stored in the user information database 11, and the issued ID and password are published when accessing. The e-mail address notified from the person terminal 5 is transmitted (step S54).

  Upon receiving the e-mail, the publisher terminal 5 accesses the electronic advertisement management apparatus 1 using the ID and password described in the e-mail, displays the contents of the agreement for use of the service, and is confirmed by the child publisher. When the approval instruction is input, the ID and password are changed as necessary (step S56), and the parent publisher is selected from the options for selecting the publisher displayed on the screen. , Accepts input of store information such as the name, representative, contact information, address, and child ID of the store, and transmits the input store information and prepaid card identification information to the contributor terminal 5 of the parent contributor ( Step S58). The sales person in charge of the selected publisher terminal 5 of the parent publisher confirms the store information, confirms that it is a child publisher who is the subject of his / her business, and then clicks the approval button. As a result, the parent author's parent ID, the approved child ID, and the identification information of the prepaid card are transmitted to the electronic advertisement management apparatus 1 along with the registration approval notification from the parent publisher's publisher terminal 5 (step S59). ).

When the user information management unit 12 of the electronic advertisement management apparatus 1 receives the parent ID, the child ID, the prepaid card identification information, and the notification of the approval completion transmitted from the publisher terminal 5 of the parent publisher, It memorize | stores in the information database 11 and performs matching. Then, an e-mail notifying that the approval is completed is transmitted to the operator terminal 4, the publisher terminal 5 of the parent publisher, and the publisher terminal 5 of the child publisher (step S60). As a result, the operator terminal 4, the publisher terminal 5 serving as the parent publisher, and the publisher terminal 5 serving as the child publisher receive the approval completion e-mail (steps S61, 62, 63).
In this way, store registration and prepaid card identification information are registered.

Next, the scheduling of the placement data in another embodiment will be described. This scheduling is a process performed in step S12 of FIG.
First, the display scheduling function unit 20 refers to the location information indicating the posting destination requested from the publisher terminal 5 and the parent ID, and determines whether or not the child publisher's publisher terminal 5 is a location where the publisher can place. With reference to the information stored in the user information database 11, it is determined whether or not there is a correspondence between the parent ID and the child ID.
Then, when each is YES, the desired posting period transmitted together with the posting data is referred to and set as the advertising space for the desired posting period. Here, it is possible to specify a period such as from ** month ** day to ** month x day. In addition, the publisher terminal 5 can instruct repeated display such as weekly, bimonthly, and monthly.

  In addition, the display scheduling function unit 20 determines whether or not a continuous image designation indicating whether or not a plurality of continuous pieces of draft data is instructed is received from the publisher terminal 5. If there is a continuous image designation, the process proceeds to the next step in place of the frame for continuously displaying the designated plurality of image data.

  Next, the display scheduling function unit 20 determines whether there is a display restriction. This display regulation determines whether the period for which the same publisher wishes to publish the published data is within the posted amount range (for example, XX% / day). For example, if the desired date of posting is specified as a later date, the portion exceeding the range that can be posted is deleted, and if it does not exceed the period that can be posted, the parent ID and child ID are associated with each other. It is determined whether or not the business type IDs match. If the business type IDs do not match, it is determined that the publication is impossible, and if they match, the process proceeds to the next step.

  Next, the display scheduling function unit 20 sets a time zone for posting within the desired posting period. This is set according to the designated time period according to the desired posting period, and if not, it is set to the time period according to the target to be advertised. For this target, which attribute corresponds to the business type ID is stored in advance in the location information database 16, the attribute corresponding to the business type ID of the placement data is read, and a time zone in which there are many users of the read attribute is obtained. This is set by referring to attribute information stored in the location information database 16.

Then, the display scheduling function unit 20 determines the total number of displays. Here, the balance of the prepaid card of the publisher or the budget amount is referred to, and the number of days that are within the range of the amount and can be displayed in the posting desired period is equally divided. Then, the display order is determined. Here, if the schedules overlap, or if it is a time zone when there is no free space, the budget amounts of the placement data are compared and assigned in order of increasing budget, and the placement data that cannot be assigned in that time zone Is assigned to one hour on the same day or another day of the same time rank.
In this way, the manuscript data is sequentially assigned, and after manuscript data is actually displayed, the manuscript cost corresponding to the display performance stored in the total log database 24 is subtracted from the balance of the prepaid card.

In the above-described embodiment, depending on the area where the advertising space is provided, it may be necessary to display predetermined information according to the content of the advertisement. For example, when displaying advertisements and information related to mobile phones in the advertising space, accompanying information such as "Turn off the mobile phone power in the vicinity of priority seats and switch to manner mode in other places to refrain from calling." May need to be displayed.
In this case, an accompanying information display area in which the accompanying information is printed in advance is provided in a part of the outer frame display unit, and when the information related to the mobile phone is displayed on the display device 3, the accompanying information display area is displayed. You may make it irradiate light from a back surface. As a result, the incidental information becomes difficult to see and is not displayed when no light is irradiated. When the incidental information is displayed, the incidental information is combined by irradiating light from the back. The accompanying information can be easily visually recognized only during the display. Therefore, the contents displayed on the display device 3 can be made uniform throughout the country, and the accompanying information can be displayed using the outer frame display unit for the area where the accompanying information is required. The presence / absence of accompanying information is stored in the image database 13 in association with the submitted data, and the display control device 2 determines whether the accompanying information is necessary according to the location information of the destination where the advertisement is displayed. Control is performed so that the light on the back is turned on according to the condition.

  By storing default information in the image database 13 in advance, for example, when it is determined that a scheduled advertisement is not displayed, this default information is displayed when another information needs to be displayed. indicate. Thereby, an advertising space can be used effectively. The default information includes, for example, news related to the day and information related to a place where an advertising space such as “Let's not run at home” is provided.

Since advertisements are put out with a parent-child relationship, for example, a restaurant owner (child publisher) refers to the template database 15 for an original template provided by the manufacturer (parent publisher). By using it, it is possible to publish simply by inputting a text, and it is possible to promote sales of customers at contract shops.
Also, with regard to the manuscript data, it is also possible to update the manuscript data for the advertising space at the time of WEB site renewal by using the submission by RSS (RDF site summary).

  Further, according to the embodiment described above, the outer frame information and the image information corresponding to the outer frame information (particularly relevant) can be displayed at the same time. In addition, by providing variable image information for the outer frame information to the observers who use it regularly, it becomes possible to always be aware by providing fresh information. It is possible to make a strong impression over a long period of time.

In addition, conventionally, a system has been adopted in which a printed carrier and a digital content to be posted are reviewed by a transportation company for each posting location each time (for example, once a month or once a year). According to the above, it is possible to post all the contents at the same time in a number of places repeatedly after passing the screening once.
Moreover, in the above-mentioned embodiment, since a template tailored to the type of business of the publisher is provided, it is possible to input a minimum amount of text information by using a mobile phone that is generally popular, After confirmation, charge on a low-risk performance basis. By using this system, it is possible for companies to introduce PR, such as publicity announcements, not only in the ward country, but also from shopkeepers with low IT literacy, such as local shops with which they are engaged in sales.

  In addition, we are working on a regulation that restricts the amount posted by transportation operators (so that advertisements in industries within one station are within a certain percentage). The type of business varies from image to image. For example, according to company A, non-alcoholic beverages, company B alcoholic beverages, local shopping street restaurants, etc. It becomes possible to deliver.

In addition, since many of the conventional printed advertisements are troublesome and costly for the transportation company, the selection of the posting location is often not given to the outer frame information company. This system provides the space and time, making it a highly flexible system. It was possible to arrange the image information to be posted according to the attributes and orientation of the observer.
In addition, if it is a reflective display that does not generate heat, such as electronic paper, it can be sealed like paper, making it less likely to be affected by the external environment such as temperature, humidity, and dust. Become. Note that the display device 3 is not limited to electronic paper, and other display devices may be applied as long as it can be installed as a sealed structure with respect to a wall surface or ceiling to be installed.
In the above-described embodiment, the case where the content displayed on the display device 3 or the outer frame display unit is an advertisement has been described. However, the display content is not limited to the advertisement, and may be various information.

  Further, a program for realizing the function of the electronic advertisement management apparatus 1 in FIG. 1 is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed. You may manage advertisement placement. Here, the “computer system” includes an OS and hardware such as peripheral devices.

Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW system is used.
The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Furthermore, the “computer-readable recording medium” dynamically holds a program for a short time like a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory in a computer system serving as a server or a client in that case, and a program that holds a program for a certain period of time are also included. The program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes designs and the like that do not depart from the gist of the present invention.

1 is a schematic block diagram showing a configuration of an electronic advertisement management system 100 according to an embodiment of the present invention. 1 is a schematic block diagram illustrating a configuration of an electronic advertisement management apparatus 1. FIG. It is a figure which shows an example of the advertisement displayed on an advertising space. It is a figure explaining the information which associates the publisher memorize | stored in the user information database. 4 is a flowchart for explaining the operation of the electronic advertisement management apparatus 1. 4 is a flowchart for explaining the operation of the electronic advertisement management apparatus 1. 4 is a flowchart for explaining the operation of the electronic advertisement management apparatus 1. It is drawing explaining model data. It is a figure which shows an example of an input screen. It is a figure which shows an example of scheduling information. It is a sequence diagram explaining operation | movement of an electronic advertisement management system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Electronic advertisement management apparatus 2 Display control apparatus 3 Display apparatus 4 Operator terminal 5 Publisher terminal 6 Owner terminal

Claims (4)

Display and a second display unit for displaying by printing the outer frame information provided adjacent to the first display section and the display section of the first consisting of a display for displaying image information corresponding to the outer frame information A device, an electronic advertisement management device, a first publisher terminal that transmits the image information, and a publisher who places the outer frame information, and is used by a different publisher from the first publisher terminal. An electronic advertisement management system having a second publisher terminal,
The first publisher terminal is
Identifying the access destination to the electronic notice management device, the e-mail address of the second publisher terminal, and the card from the identification information printed on the card face of the card distributed by the publisher of the second publisher terminal A first transmission unit for obtaining the card identification information to be accessed, accessing the electronic advertisement management device based on an access destination to the electronic advertisement management device, and transmitting the card identification information;
When the e-mail transmitted from the electronic advertisement management apparatus is received when the card identification information is stored in the billing database of the electronic advertisement management apparatus, the electronic advertisement management apparatus is accessed to select a contributor, The store information, which is information related to its own store including a child ID, which is information identifying the first publisher terminal, and the card identification information are transmitted with the e-mail address of the second publisher terminal as the destination. A second transmitter to
When the information indicating that the approval transmitted from the electronic advertisement management apparatus is completed is received, the image information, the child ID, and the parent ID of the selected parent publisher are transmitted to the electronic advertisement management apparatus. Transmission means, and
The second publisher terminal is
After receiving the store information and the card identification information transmitted from the first publisher terminal, it is approved that the store information is a child publisher who is the sales subject of the publisher of the second publisher terminal. When the approval button indicating that the second advertisement terminal is to be pressed is pressed, a parent ID for identifying the publisher of the second publisher terminal, the child ID of the approved child publisher, and the card identification information are displayed in the electronic advertisement. A fourth transmission means for transmitting to the management device;
The electronic advertisement management device includes:
A user ID database for storing a child ID for identifying a poster to be put out on the first display unit, a parent ID for identifying a publisher to be put out on the second display unit, and card identification information ;
An accounting database for storing the card identification information;
It is determined whether or not the card identification information transmitted from the first publisher terminal is stored in the billing database, and if the card identification information is stored, the first publisher terminal is A fifth transmission unit for transmitting e-mail;
A first receiving unit that receives the parent ID, the approved child ID of the approved object, and the card identification information transmitted from the second publisher terminal;
The parent ID received by the first receiving unit and the child ID of the approved target are stored together with the card identification information in the user information database, and information indicating that the approval has been completed is the first publisher. A sixth transmitter for transmitting to the terminal;
A second receiving unit for receiving image information and sub ID and the parent ID is displayed on the first display portion before SL from the first advertiser terminal receiving the information indicating that the approval is completed,
The determination based on whether the child ID and the whether the parent ID matches the second image information received by the receiving unit in the user information information database is stored, the image information when matching A display scheduling function for accepting registration ,
The first display unit of the display device displays an image received by the display scheduling function unit.
Electronic advertisement management system which is characterized a call. The card is a prepaid card,
The billing database stores card identification information for identifying the prepaid card in association with a balance available for the prepaid card ,
The electronic advertisement management device receives card identification information of a prepaid card input from a publisher who requests submission of image information,
The display scheduling function unit, prior Ki受 reads balance corresponding to the signal and prepaid card card identification information of by referring to the charge database, read display the advertising data to said first display unit in a range of balance The electronic advertisement management system according to claim 1, wherein a schedule and a time thereof are assigned as follows. It said second receiving portion, the terminal and me desired period shown the desired time period for displaying budget information and the image information indicating the budget for advertising the image information to the first display unit together with the image information Received from the device,
The electronic advertisement management device further includes:
When determining the dates and its time for displaying the image information on the first display section, when the web desired period it is determined whether there is image information to be duplicated, there is an overlap image information, duplicate electronic advertising management system according to claim 1, characterized by having a scheduling function unit that allocates the dates and that time in which the budget indicated pre Sanjo report granted respectively displayed from high in order to image information. The second receiving unit receives, from the terminal device, a posting desired period indicating the hope of a period for displaying the image information on the first display unit, together with the image information,
The user information database stores a priority indicating further a priority order for the child ID and the parent ID ,
The electronic advertisement management device includes:
When determining the dates and its time for displaying the image information on the first display section, when the web desired period it is determined whether there is image information to be duplicated, there is an overlap image information, duplicate image information with reference to the priority corresponding to the advertiser the child ID that is characterized by high priority child ID from the set advertising data having a scheduling function section to assign its time schedule to be displayed in order The electronic advertisement management system according to claim 1 or 2.

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