JP5320903B2 - Content transmission apparatus, program, and content transmission method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a content transmission device allowing display of a content matched to a browsing user. <P>SOLUTION: The content transmission device has: a reading result reception part receiving an identification code read by a reading device from the reading device; an order determination part for determining a priority order of the identification code based on a plurality of received identification codes when the reading result reception part receives the plurality of identification codes, and determining order of displaying the content corresponding to the identification code according to the determined priority order; and a transmission part transmitting the content in the order determined by the order determination part. <P>COPYRIGHT: (C)2010,JPO&amp;INPIT

Description

  The present invention relates to a content transmission apparatus, a program, and a content transmission method for displaying advertisements and various information.

Conventionally, a printing medium such as a poster is generally used as an advertising medium. In addition, there are some which perform advertisement by irradiating light on a screen printed advertising medium from the back using a fluorescent lamp or the like. As described above, once the information printed on the print medium is printed, the printed content does not change, so the advertising content also does not change. Therefore, the impression is faded over time, and the advertising effect is weak. Become.
Here, in order to change the advertisement content, it is necessary to replace the print medium. However, since the advertising space located on the opposite side of the railway line when viewed from the station premises needs to enter the railway line and perform the advertisement renewal work, this renewal work is limited to midnight. Also, since entering the track, it is strictly required to secure safety and special workers, which increases labor costs and increases posting costs. Therefore, it is difficult to frequently replace advertisements, resulting in long-term posting.

Here, in order to appropriately change the contents of the advertisement, for example, an electronic display such as a liquid crystal display or a plasma display may be installed in an advertisement frame beside the track, and various advertisements may be switched and displayed.
As described above, as a system for transmitting information to an electronic display and displaying an advertisement, for example, there is one disclosed in Patent Document 1 below. About the thing of this patent document 1, the individual information according to each visitor can be displayed.
Japanese Patent Laid-Open No. 11-85861

  However, the information shown in Patent Document 1 can be displayed individually for visitors, but if it is applied to a place where multiple people come and go such as a platform of a station or a road, the traffic volume is Because there are many, there is a problem that it is difficult to display information individually. For example, when several people pass in front of an electronic display at a time, when information is displayed to each person, a certain display content is displayed and another person is viewing the display content. Since the display contents are sequentially switched to be displayed and cannot be browsed, it becomes important to display which display contents at which timing.

  Here, when an electronic display is installed in a public place such as a station platform or a road, a display schedule is determined in advance by predicting the hobbies and preferences of people passing through the vicinity of the electronic display and the time of travel. It is also possible to switch the display contents according to the display schedule, but people who match hobbies and preferences as predicted by the display schedule do not always pass through the place, so the transmission target is not necessarily pinpointed Therefore, efficient information transmission cannot be realized.

  The present invention has been made in view of such circumstances, and an object of the present invention is to provide a content transmission apparatus, a program, and a content transmission method capable of displaying content according to a user who browses.

In order to solve the above-described problem, the present invention is connected to a reading device that reads an identification code stored in a recording medium possessed by a user, a display device that displays content, and a content transmission device that transmits content. A content transmission device in the content transmission system, the reading result receiving unit for receiving the identification code read by the reading device from the reading device, priority information indicating at least priority, and attribute information included in the identification code A schedule management information storage unit for storing the analysis code associated with the display image file name, and update information indicating the date and time when the content associated with the display image file name is registered or updated, and the read result When the receiver receives multiple identification codes, Based on the plurality of identification codes, to determine the priority of the identification code, according to the determined priority, per To determine the order in which to display the content corresponding to the identification code, a plurality of the reading result receiving unit receives A reception order display function for determining the order in which the display image file name corresponding to the analysis code associated with the attribute information included in the identification code is read from the schedule management information storage unit in the order received and the content corresponding to the identification code is displayed; The same analysis code is counted based on the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit, and the display corresponding to the analysis code in descending order of the number. The image file name is read from the schedule management information storage unit and corresponds to the identification code The display corresponding to the analysis code according to the priority information corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit and the plurality of identification codes received by the reading result receiving unit A priority display function for determining the order in which the image file name is read from the schedule management information storage unit and the content corresponding to the identification code is displayed, and a plurality of identification codes received by the reading result receiving unit In accordance with the user rank information indicating the priority rank, the display image file name corresponding to the analysis code associated with the attribute information included in the identification code is read from the schedule management information storage unit, and a high priority rank is set. The content corresponding to the identification code is displayed first with priority. The specific user priority display function for determining the order as described above, and any one of the functions selected according to the method for determining the display order of the contents set in advance in the setting table. Execute, determine the order, and when there are a plurality of contents having the same priority as the order determined by execution of any one of the selected functions, refer to the update information corresponding to the display file name, It has an order determination unit that prioritizes the newly registered or updated content in order , or prioritizes the newly registered or updated content, and a transmission unit that transmits the content in the order determined by the order determination unit. It is characterized by that.

  Further, the present invention includes a schedule database that stores schedule information in which the order in which contents are displayed and the display time thereof are determined in the content transmission device described above, and the order determination unit includes the reading result reception unit When one identification code is received, a predetermined schedule stored in the schedule database is interrupted, and the order in which content corresponding to the identification code is displayed preferentially is determined.

  Further, according to the present invention, in the above-described content transmission device, the order determination unit, according to a predetermined schedule stored in the schedule database, when the reading result reception unit has not received an identification code, It is characterized by displaying the contents in order.

The present invention also provides content transmission in a content transmission system in which a reading device that reads an identification code stored in a recording medium possessed by a user, a display device that displays content, and a content transmission device that transmits content are connected. A reading result receiving means for receiving an identification code read by the reading device from the reading apparatus; when the reading result receiving means receives a plurality of identification codes, the computer of the apparatus is based on the received plurality of identification codes. Attribute information included in the plurality of identification codes received by the reading result receiving means when determining the priority order of the identification codes and determining the order in which the content corresponding to the identification code is displayed according to the determined priority order Display image file corresponding to the analysis code associated with The name, at least the priority information indicating the priority, the analysis code associated with the attribute information included in the identification code, the display image file name, and the date and time when the content associated with the display image file name is registered or updated. A reception order display function for determining the order in which the content corresponding to the identification code is displayed by reading out from the schedule management information storage unit that stores the update information to be displayed in association with each other; Based on the analysis code associated with the attribute information included in the identification code, the same analysis code is counted, and the display image file name corresponding to the analysis code is sequentially counted from the schedule management information storage unit in descending order. Majority table that determines the order in which the content corresponding to the identification code is read and displayed In accordance with the function and priority information corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving means, the display image file name corresponding to the analysis code is stored in the schedule management information storage unit Priority display function for determining the order in which the content corresponding to the identification code is displayed, and user rank information indicating the rank that is the priority of the user included in the plurality of identification codes received by the reading result receiving means Accordingly, the display image file name corresponding to the analysis code associated with the attribute information included in the identification code is read from the schedule management information storage unit, and the content corresponding to the identification code set with a higher priority is given priority. Specific user priority display that determines the order so that it is displayed first And at least one of the functions, and executes any one of the functions selected according to the content display order determination method preset in the setting table, determines the order, and selects If there are multiple contents with the same priority as the order determined by the execution of any one of the functions, the update information corresponding to the display file name is referred to and the contents registered or updated are prioritized in order. This is a program for functioning as an order determining unit that prioritizes content that has been newly determined or updated, and a transmitting unit that transmits content in the order determined by the order determining unit.

The present invention also provides content transmission in a content transmission system in which a reading device that reads an identification code stored in a recording medium possessed by a user, a display device that displays content, and a content transmission device that transmits content are connected. In the method, the reading result receiving unit receives the identification code read by the reading device from the reading device, and the order determination unit receives the identification code when the reading result receiving unit receives a plurality of identification codes. Based on the plurality of received identification codes, the priority order of the identification codes is determined, and in accordance with the determined priority order, the order of displaying the content corresponding to the identification code is determined , the plurality of received received by the reading result receiving unit Display image corresponding to the analysis code associated with the attribute information included in the identification code At least the priority information indicating the priority order, the analysis code associated with the attribute information included in the identification code, the display image file name, and the date and time when the content associated with the display image file name is registered or updated. A reception order display function for determining the order in which the content corresponding to the identification code is displayed by reading out from the schedule management information storage unit that stores the update information that indicates Based on the analysis code associated with the attribute information included in the identification code, the same analysis code is counted, and the display image file names corresponding to the analysis code are sequentially listed in descending order of the number. A number that determines the order in which the content corresponding to the identification code is displayed after being read from According to the display function and the priority information corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit, the display image file name corresponding to the analysis code is stored in the schedule management information storage A priority display function for determining the order in which the content corresponding to the identification code is read after being read from the copy unit, and a user rank indicating a rank that is a priority of the user included in the plurality of identification codes received by the read result reception unit According to the information, the display image file name corresponding to the analysis code associated with the attribute information included in the identification code is read from the schedule management information storage unit, and the content corresponding to the identification code set with a higher priority is given priority. Specific user priority display that determines the order to be displayed first And at least one of the functions, and executes any one of the functions selected according to the content display order determination method preset in the setting table, determines the order, and selects If there are multiple contents with the same priority as the order determined by the execution of any one of the functions, the update information corresponding to the display file name is referred to and the contents registered or updated are prioritized in order. The order is determined, or the newly registered or updated content is prioritized, and the transmission means transmits the content in the order determined by the order determination unit.

  In the present invention, the identification code recorded on the recording medium is read, and the attributes and hobbies corresponding to the identification code are grasped. When the identification codes of a plurality of recording media are read (when a plurality of people pass) Etc.), the content to be displayed is determined according to the priority of the identification code and the number of read codes, so that the hobbies and preferences of multiple people passing near the electronic display are taken into account. Content can be displayed. Here, content that matches the hobbies and preferences shared by the people who pass through it may be displayed, or content may be displayed for people who are considered to have a significant effect on the content among multiple people. it can.

  As described above, according to the present invention, the priority order is determined for the identification codes read from the plurality of recording media and the content is transmitted, so the content is transmitted to a plurality of users. Even in this case, the content can be transmitted according to the priority according to the user.

  Hereinafter, an electronic advertisement management system according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic block diagram showing a configuration of an electronic advertisement management system 100 to which a content transmission apparatus according to an embodiment of the present invention is applied. Here, the content transmission device described above corresponds to the electronic advertisement management device 1.

The electronic advertisement management apparatus 1 is communicably connected to the display control apparatus 2 via the network N. A display device 3 is connected to the display control device 2.
Further, an operator terminal 4, a publisher terminal 5, and an owner terminal 6 are connected to the electronic advertisement management apparatus 1 via a network N. The display device 3 has a function of displaying various information output from the display control device 2, and is, for example, electronic paper. Electronic paper displays characters and images by changing the arrangement of particles and molecules by applying a voltage to electronic ink, toner particles, pigment molecules, and the like. The display control device 2 displays images, characters, and the like by performing display control of the display device 3 (electronic paper) according to the information transmitted from the electronic advertisement management device 1.

The operator terminal 4 is a terminal operated by a person who operates the electronic advertisement management system 100, and can manage advertisements using various functions such as advertisement registration, scheduling, advertisement information or image editing. Is possible.
The publisher terminal 5 is a terminal operated by a person who places an advertisement. The publisher terminal 5 inputs various data constituting the advertisement to generate the draft data. The electronic advertisement management apparatus 1 together with information such as a period and a place where the advertisement is performed. It has the function to transmit to. For example, a mobile phone or a personal computer (PC) is used as the publisher terminal 5.
The owner terminal 6 is a terminal used by a person who is the owner of the advertising space and who provides the publisher with the use of the display device 3 as the advertising space, and confirms the content of the advertisement displayed on the display device 3. And has a function of inputting an instruction as to whether or not to permit advertisement placement. As this advertising space, for example, it is provided in a subway or a ground station, an airport, a theme park, a department store, or the like.

The RFID tag 7 stores an identification code for identifying the RFID tag. The RFID tag 7 may be a static type that is driven by generating electric power by receiving radio waves received from the outside, or an active type that is driven by receiving a power supply from the battery. Good. Here, the case where a static type is applied is demonstrated as an example. Moreover, although this RFID tag 7 demonstrated the case where an RFID tag was applied, what is necessary is just to memorize | store an identification code and to output an identification code according to a request | requirement. For example, you may make it communicate by infrared rays. This identification code is not limited to a character string in which numbers are listed, and may be a character or a symbol, or a combination thereof.
Further, the RFID tag 7 can be distributed as a key holder or a strap of a portable terminal, for example, and can be carried by the user.

The RFID reader 8 is set with a reader ID for identifying itself and connected to the network N. The RFID reader 8 reads the identification code stored in the RFID tag 7 by the RFID antenna 9, and the read identification code and itself The reader ID is transmitted to the electronic advertisement management apparatus 1 via the network N.
The RFID reader 8 emits radio waves at regular intervals, and receives information transmitted from the RFID tag 7 as response signals to the radio waves.

  The RFID antenna 9 transmits information by radiating a radio wave output from the RFID tag 7 and receives a radio wave transmitted from the RFID tag 7 by this radio wave. For example, the RFID antenna 9 is provided in the vicinity where the display device 3 is installed.

The electronic advertisement management apparatus 1 will be further described. FIG. 2 is a schematic block diagram showing the configuration of the electronic advertisement management apparatus 1. In FIG. 2, the user information database 11 stores user information for each of the operator of the operator terminal 4, the publisher of the publisher terminal 5, and the owner of the owner terminal 6. As user information, it is the information regarding a user, and a password, ID, etc. which are used when logging in to the electronic advertisement management apparatus 1 are stored.
The user information management unit 12 has a function of registering and editing user information stored in the user information database 11 in accordance with instructions transmitted from the operator terminal 4, the publisher terminal 5, and the owner terminal 6.

The image database 13 stores image data that is an image to be displayed on the display device 3. This image data can include not only images but also characters. This image information is, for example, content.
The image information includes information designated by the outer frame information provider and information permitted by the outer frame information provider, which is displayed when the order of placing the image data displayed on the display device 3 is changed or deleted. Remembered.
This image information is registered in response to a registration request from the poster terminal 5 or the owner terminal 6 as the draft data. For the draft data, for example, event information that is information for a short period such as a campaign is used. Vacancy information of hotels around the station, percentage of points given to those who shop for that day (points are doubled, etc.), news information diverted from WEB news, local cities and News from ward is listed. The image data includes company PR, advertisement information, operation information indicating the operation status of public institutions, and the like.

The image submission function unit 14 receives the submission data transmitted from the operator terminal 4 or the publisher terminal 5 and stores it in the image database 13. The image submission function unit 14 is provided with a template database 15, and has a function of registering image data using the template data stored in the template database 15.
The template database 15 stores a plurality of types of template data that serve as templates when generating the publishing data. In this model data, for example, items that can be input are stored as template information, and data that can be written in the template information items is set to be selectable by an option such as a pull-down menu. On the basis of the template data, the image submission function unit 14 synthesizes the image data of the selected option according to the template of the template data, so that the submission data is generated. By using the, the publisher can generate and publish the publishing data in which the text is set at a fixed position of the template simply by inputting the text from a portable device such as a mobile phone.

The location information database 16 stores information related to the place where the advertising space is installed. In the location information, for example, information indicating the location of the station, the home, and the location of the home is stored as a place where the advertising space is installed.
The location information management function unit 17 receives a location information registration request from the operator terminal 4 or the owner terminal 6 and writes it in the location information database 16.

The examination waiting list database 18 stores a list of submission data to be examined as to whether or not the submission data registered in the image database 13 may be displayed on the advertising space (display device 3). This examination is performed in accordance with an indication of whether or not it is input from the owner terminal 6. Here, it is also possible to store alarm information indicating whether or not the image has a display restriction in a list.
When the submission data is stored in the image database 13, the image examination function unit 19 adds the entry data to the list of the examination waiting list database 18 as awaiting examination and stores it, and requests the owner terminal 6 to approve it. (E.g. e-mail). Here, if there is alarm information, it is also transmitted and notified to the person who approves it. Further, the image examination function unit 19 deletes the approved manuscript data from the list in the examination waiting list database 18 and writes information (for example, a flag) indicating that the examination approval is completed in the image database 13.

  The display scheduling function unit 20 performs scheduling for displaying the published data stored in the image database 13 on the display device 3 and stores the schedule information in the schedule database 22. This scheduling includes a manual mode performed according to an instruction from the operator terminal 4 and an automatic mode performed by the automatic scheduling function unit 21.

  The automatic scheduling function unit 21 performs scheduling for the submitted data that has been approved among the submitted data stored in the image database 13. The automatic scheduling function unit 21 has a function of setting a display priority of image information having a high posting fee to a high level. In other words, when eight advertisements are switched and displayed at a predetermined time interval (for example, every 15 seconds) as one cycle, a function of giving priority to displaying an advertisement for which a high publication fee is set among the eight advertisements. Have. For example, budget information indicating the budget amount for placing the submitted data and a publication desired period indicating the schedule for displaying the published data are received together with the submitted data from the terminal of the intended person, and the automatic scheduling function unit 21 requests the publication. It is determined whether or not there is output data with overlapping periods, and when there are overlapping output data, a schedule is assigned in order from the highest budget amount indicated by the budget amount information assigned to each of the overlapping output data. Alternatively, the user information database 11 stores the priority indicating the priority order of each publisher as the user information of the publisher, and the automatic scheduling function unit 21 has the published data in which the desired publication periods overlap. If there is duplicated data, refer to the priority corresponding to the published identification information that submitted the duplicated published data, and from the published data for which the high-priority publisher identification information is set Assign schedules in order.

  The schedule database 22 stores a schedule for displaying the submitted data on the display device 3. As this schedule, for example, the identification information of the draft data, the date and time when the draft data is output, and the location information (which station and which position the display frame is in) are stored in association with each other. Here, it is also possible to grasp whether or not there is a vacancy in the schedule depending on whether or not the placement data is blank.

The display log acquisition function unit 23 stores the display result of the manuscript data displayed by the display device 3 in the aggregation log database 24.
The total log database 24 stores the display results of the manuscript data in accordance with the instruction from the display log acquisition function unit 23. Here, a history of when and which placement data is displayed at which location is stored.

The charging function unit 25 refers to the total log database 24, generates charging information according to the display result of the placement data, and writes it in the charging database 26.
The accounting database 26 stores accounting information. As the billing information, information for identifying the publisher, information for identifying the submitted data, location information (location of the advertising space), and display history (display time, display count) are stored in association with each other. Hereinafter, the billing information is also referred to as posting fee information.
In addition, in this posting fee information, a posting fee corresponding to information (limitation information) that can be posted in the display is stored. As an example of the restriction information, the advertising target is a product designated as a restriction target such as alcoholic beverages and tobacco, and the ratio of the designated target product in the day (within ○% of the day) There is a case where the time zone is stored for each owner of the advertising space.

  This fee may be charged according to the number of users in the location, such as a higher fee for placements in locations with more users and a lower fee for placements in locations with fewer users. it can. As a user, when the location is a station, the number of people on the train is regarded as the user, and the number of people who have passed through the ticket gate is detected by detecting the number of passing people from the ticket gate. In addition, the attribute of the person who has boarded the vehicle can also be stored as a charge calculation rule. About this attribute, it investigates beforehand and memorize | stores the tendency. For example, from 7:00 am to 9:00 am on weekdays, there is a tendency for each station to have a “female” attribute with an age of “20 to 35” at each station. Remember every hour. Here, it is also possible to store the details of the position of the station premises, which attribute of the station platform (front, middle, rear, etc. with respect to the traveling direction of the train). .

  The communication unit 27 has a function of communicating with various devices connected via the network N, and includes a reception unit 27A and a transmission unit 27B. The receiving unit 27A receives the identification code received from the RFID tag 7 by the RFID reader 8 from the RFID reader 8 together with the reader ID for identifying the RFID reader 8 via the network N (corresponding to the above-described reading result receiving unit). . When transmitting content to the display device 3, the transmitting unit 27 </ b> B includes the RFID reader 8 that is identified by the reader ID based on the reader ID received together with the identification code received from the RFID tag 7. To the display control device 2 of the displayed display device 3. Here, the transmission unit 27B stores table information for storing the reader ID and the destination information of the display control device 2 in association with each other, and by referring to this, any one of the plurality of display control devices 2 is stored. It is possible to specify and transmit.

  The attribute information database 28 stores the identification code and attribute information stored in the RFID tag 7 in association with each other. As this attribute information, for example, one RFID tag 7 is distributed to each individual user, and the identification code of the distributed RFID tag 7 and the attribute information of the user who received the RFID tag 7 are stored in association with each other. It may be. This attribute information is information indicating attributes such as user hobbies and preferences, user rank information, and the like.

  The attribute information registration unit 29 stores the attribute information and the identification code in association with each other in the attribute information database 28 in response to a registration request from any of the terminal devices connected to the network N.

  The schedule management information storage unit 30 stores priority order information indicating the priority order and an analysis code that matches the identification code in association with each other. It is also possible to store the display image file name for identifying the content corresponding to the analysis code and the update information indicating the date and time when the content associated with the display image file name is registered or updated.

When the receiving unit 27A receives the identification codes from the plurality of RFID tags 7, the content display order determining unit 31 determines and determines the priority order of the identification codes based on the received plurality of identification codes. In accordance with the priority order, the order in which the content corresponding to the identification code is displayed is determined, and processing for interrupting the predetermined schedule is performed. This function corresponds to the order determination unit described above.
Further, the content display order determination unit 31 refers to the schedule management information storage unit 30, and displays the display image file name corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reception unit 27A in the order of reception. The function of determining the order of displaying the content corresponding to the identification code read from the schedule management information storage unit 30 (reception order display function), the identification according to the user rank information of the plurality of identification codes received by the receiving unit 27A The display image file name corresponding to the analysis code associated with the attribute information included in the code is read from the schedule management information storage unit 30 and the content corresponding to the identification code set with the user rank having a higher priority is given priority first. Function to determine the order to be displayed (specific user priority display function), receiver The same analysis code is counted based on the analysis code associated with the attribute information included in the plurality of identification codes received by 7A, and the display image file names corresponding to the analysis code are listed in order from the largest number. Function for determining the order in which content corresponding to the identification code is displayed by reading from the schedule management information storage unit 30 (majority display function), and analysis code associated with attribute information included in the plurality of identification codes received by the receiving unit 27A A function for reading the display image file name corresponding to the analysis code in accordance with the priority order information corresponding to, and determining the order in which the content corresponding to the identification code is displayed (priority display function). If there is, the newly updated copy is updated based on the update information corresponding to the display image file name. It functions to be displayed in order from the Ceiling with the (latest content display function).
The content display order determination unit 31 determines the order by executing a function selected from the reception order display function, the specific user priority display function, the priority display function, and the majority display function. When there are a plurality of contents having the same rank, the latest contents display function is activated. For this function selection, for example, (a) when the content display order determination unit 31 receives an input of the selection result via an input device that is selected in advance by the administrator of the electronic advertisement management apparatus 1 and inputs the selection result. (B) The content display order determining unit 31 may select the time according to a predetermined time such as a time zone, a day of the week, or a month.
The content display order determination unit 31 corresponds to the above-described order determination unit.

  FIG. 3 is a diagram illustrating an example of an advertisement displayed in the advertisement space. As shown in this figure, in the display frame, an outer frame display unit (symbol “a”) that is provided with a print medium in which outer frame information is screen-printed on, for example, an acrylic plate and illuminated from the back, and image data is displayed. Display device 3 (reference symbol b). Here, the outer frame display unit is integrally formed across the right side surface of the display device 3. About the shape of this outer frame display part and the arrangement position of the display apparatus 3, if it is in a display frame (code | symbol c), it can set arbitrarily. Here, the outer frame display unit can express color by color printing, and the display device 3 can display timely information (advertisement) according to the time.

  Information on the provider of the information displayed on the display device 3 (for example, the name of the department store that performs the advertisement) is printed on the outer frame and formed as an outer frame display unit, and the back side of the outer frame is illuminated. Means are provided, and the illumination light is illuminated by transmitting from the back side to the front side.

FIG. 4 is a diagram illustrating an example of a screen for registering attribute information in the attribute information database 28.
The publisher who transmits the content to the display device 3 confirms the hobbies and preferences of the information transmission destination user in advance, and associates the unique code of the RFID tag 7 with the attribute code based on the hobbies / preferences. 28 is created.
As the creation of the attribute information database 28, for example, for a user to whom the RFID tag 7 is distributed, a questionnaire regarding hobbies and preferences is generated, an attribute code indicating the questionnaire result is generated, the generated attribute code, The identification code is associated with the unique code stored in the RFID tag 7 distributed to the user and written in the attribute information database 28.
FIG. 4 is a diagram showing an example of a screen for conducting a questionnaire survey.
The questionnaire survey is performed at the time of user registration as use registration of the electronic advertisement management system 100. For example, the user registration URL is accessed from the user's mobile terminal, etc., user authentication is performed using the user ID and password, and a questionnaire screen as shown in FIG. 4 is transmitted from the electronic advertisement management apparatus 1 to the mobile terminal. . The user sees the questionnaire screen, asks the user to enter a check mark in the check box of the item corresponding to his / her hobby and preference, and clicks the enter button to register. Here, it is also possible to register the user's e-mail address. Here, associating the identification code of the RFID tag 7 with the questionnaire result, when distributing the RFID tag 7, the user ID and the identification code of the RFID tag 7 are stored in association with each other in advance. The user IDs that are logged in are matched with each other.

  FIG. 5 is a diagram illustrating an example of information stored in the attribute information database 28. As shown in this figure, attribute information and an e-mail address are stored in association with the unique code of the RFID tag 7. The attribute information is composed of character strings such as user rank information, use store code, age code, and preference code, and is composed of, for example, a 10-digit character string. The identification code is composed of a unique code of this RFID and attribute information.

FIG. 6 is a diagram illustrating an example of information stored in the schedule management information storage unit 30.
In this figure, the priority flag is information indicating the priority, and for example, a numerical value indicating the priority is stored. The analysis code is information for identifying the attribute information of the user who is to transmit the content. For example, the analysis code corresponds to the identification code of the RFID tag 7 among the plurality of digits arranged for the attribute information to be transmitted. The numerical value for specifying the attribute that is the content transmission target is written in the digit of the attribute information that is to be transmitted and includes the numerical value that represents the attribute information that is the transmission target. As a result, the priority flag associated with the analysis code is read for the attribute information that matches the digit and numerical value represented by the analysis code.

The analysis code stores a display image file name and update information indicating the date and time (time) when the file with the display image file name was last updated.
In addition, the schedule management information storage unit 30 is provided with a setting table for setting in advance how to determine the display order of contents when the identification codes of a plurality of RFID tags are simultaneously recognized. It is done.
Here, for example, there are a total of four patterns for determining the display priority of content when a plurality of RFID tags are read. “01” is a reception order display, “02” is a majority display, “ Either “03” specific user priority display or “04” can specify any code of priority order information order display. Specifically, when “02” is set as the setting value, the display content is always determined by majority vote.

Next, the operation of the electronic advertisement management apparatus 1 having the above-described configuration will be described using the flowchart of FIG.
First, the content display order determination unit 31 of the electronic advertisement management apparatus 1 determines whether or not the reception unit 27A has received the identification code of the RFID tag 7 (step S1). If the identification code has not been received, the content is transmitted according to a normal schedule, that is, a schedule for displaying the content according to a predetermined schedule (step S2).

  On the other hand, when the receiving unit 27A receives the identification code of the RFID tag 7, the content display order determining unit 31 determines whether there are a plurality of identification codes (step S3). If there is only one identification code, an analysis code corresponding to the identification code is detected with reference to the schedule management information storage unit 30 (step S4). Here, a plurality of analysis codes may be detected. When the analysis code is detected, the content display order determination unit 31 reads the file name corresponding to the analysis code from the schedule management information storage unit 30 (step S7). When the file name is read, the automatic scheduling function unit 21 changes the schedule so that the content of the read file name is included in the schedule (step S8), and updates the schedule by writing it in the schedule database. When the schedule database 22 is updated, the display scheduling function unit 20 transmits content according to the updated schedule (step S9).

On the other hand, if there are a plurality of received identification codes, the system setting values are the reception order display function (“01” code), the majority display function (“02” code), and the specific user priority display function (“03”). ) And the priority order information order display function ("04" code), which pattern is selected is read (step S12).
When the system setting value is read, the content display order determination unit 31 determines the priority by executing any one function selected by the read setting value. (Steps S13 to S16). Here, when the reception order display function ("01" code) is selected, the content corresponding to the analysis code that matches each identification code is displayed in the order of reception of the identification code (step S17). When the majority display function (code of “02”) is selected, the analysis codes corresponding to the identification code are corresponded in descending order of the number of attribute information based on the attribute information represented by the identification code. The content is preferentially displayed (step S18). When the specific user priority display function ("03" code) is selected, according to the user rank information included in the identification code, it corresponds to the analysis code that matches the identification code set with the higher priority rank. The content is preferentially displayed (step S19). When the priority information order display function ("04" code) is selected, it corresponds to the analysis code set to a higher priority based on the priority information corresponding to the analysis code that matches the identification code Priority display is performed in order from the content to be performed (step S20).
Then, after the display function is determined in steps S13 to S16, when the display function is to be displayed, it is determined whether or not there are a plurality of contents having the same priority (step S21). If there is no content with the same priority, the process proceeds to step S22. If there is, the priority is determined based on the display image file name update information (step S25).
When the display order is determined, the file name corresponding to the analysis code associated with the attribute information included in the identification code is read from the schedule management information storage unit 30 (step S22).
When the file name is read, the automatic scheduling function unit 21 changes the schedule so that the content of the read file name is included in the schedule (step S23), and updates the schedule by writing it in the schedule database. When the schedule database 22 is updated, the display scheduling function unit 20 transmits content according to the updated schedule (step S24).

  Next, content displayed by the above-described processing will be described with reference to FIG. When the RFID tag 7 cannot be read, the content display order determination unit 31 does not update the schedule. Therefore, the display scheduling function unit 20 displays content according to the schedule stored in the schedule database 22. For example, as shown in FIG. 8 (a), when the schedule is to display contents in order of image A, image B, image C, image D, image A,. The content is displayed on the display device 3 by transmitting the content to the display control device 2 by the transmission unit 27B according to this schedule. When the RFID tag 7 is not read, these contents are repeatedly displayed according to this schedule.

Here, when the identification code of one RFID tag 7 is read, the content display order determination unit 31 interrupts the content corresponding to this identification code in a predetermined schedule and updates the schedule. . For example, when the content corresponding to the read identification code is “image a”, as shown in FIG. 8B, images A, B, C, and D, which are predetermined schedules, are used. , Images A,..., The schedule is updated so that images a are displayed first. Here, the contents are displayed every 15 seconds in the order of image A, image A, image B, image C, image D, image A, image A,.
In addition, when the identification codes of the two RFID tags 7 are read, the contents of “image a” and “image b” are displayed from the respective identification codes, and “image a” is displayed with priority. In this case, as shown in FIG. 8C, the contents are displayed every 15 seconds in the order of image A, image B, image A, image B, image C, image D, image A,. The

  In FIG. 8, the case where the content is displayed for 15 seconds when the identification code of the RFID tag 7 is read has been described. However, the RFID tag 7 may be set to display the content for a certain period of time. Is detected by the RFID reader 8 (if it is continuously detected), interrupt processing is generated, content corresponding to the identification code of the RFID tag 7 is continuously displayed, and the identification code is recognized. When it is no longer possible, the interrupt process may be canceled and displayed on a predetermined schedule.

Next, the process of reading the priority flag corresponding to the identification code in step S16 described above will be described with reference to FIG.
In this figure, when one identification code among the identification codes read from the RFID tag 7 is a 10 digit code “0302030512” shown in the code (A), each digit (1 digit to 10 digit). Here, a case where two digits are compared will be described. Here, the first digit and the second digit of the identification code are “03”. When the first digit and the second digit of the analysis code are compared with “01” in the fourth row from the top, Since they do not match, the second digit “02” of the next third digit and fourth digit identification code is compared with the third digit and fourth digit of the analysis code. Here, there are three third-digit and fourth-digit analysis codes “02”, “03”, and “04”, which are respectively compared. In the comparison result, “02” in the first line from the top matches, so the priority flag “01” corresponding to the analysis code including “02” is read.
Since the fifth and sixth digit “03” identification code matches the fifth and sixth digit analysis code “03”, the priority order flag “03” is also read here. That is, if there is an analysis code that matches the identification code, the priority flag for each of the matched analysis codes is read.
Further, for example, as shown in the code (B), when the 10-digit identification code “010709090505” is read from the RFID tag 7, only “01” in the first and second digits of the identification code is displayed. Matches the analysis code, the priority flag “03” is read out. In this way, the priority flags of the analysis codes corresponding to the identification codes are read out (priority display function).

Next, a case will be described in which the read identification codes in the above-described step S14 are sorted and the order in which the contents corresponding to the identification codes are displayed is determined in descending order of the number of corresponding identification codes (majority decision). Display function).
As described above, in FIG. 8, when the identification codes (A) and (B) are read, the identification codes “0302030512” and “0107099055” are read. Here, the content display order determination unit 31 counts the number of the same identification code in the same digit, and gives priority to the count in descending order. Here, since two “05” are read as the 7th and 8th identification codes, the contents of the corresponding analysis code with the 7th and 8th digits being “05” (file name is ABC005) ) Is determined as having a high priority, and the content is transmitted.

Next, processing in the case where there are a plurality of contents having the same rank in steps S13 to S16 described above will be described (latest content display function).
For example, when a plurality of contents having the same priority are read, the update information associated with each display image file name is referred to, and the most recently updated contents are read preferentially.
For example, since there may be new information about the content that advertises a new product, it is possible to display the new content and then display the old one.

Next, the case where the identification code of a user with a high rank is included in step S15 described above (specific user priority display function) will be described.
In this example, information indicating the user rank is set in advance in a specific digit (for example, a combination of the first digit and the second digit) of the RFID tag 7. Here, information indicating the rank of the user is set in the analysis code. Then, a specific digit of the read identification code of the RFID tag 7 is referred to, and priority is given to an identification code having a high priority. For example, when “01” has a higher priority and the priority is set to be lower as “02” and “03”, the content display order determination unit 31 determines that “01” is in the first and second digits. Read the image file name associated with the set analysis code.
In this way, information indicating the rank of the user is stored in the identification code of the RFID tag 7 in advance, so that a premium member, a user who is most likely to be interested in the content of the advertisement, etc. (advertised product) When a special user comes near the display device 3, content according to the attribute of the person can be displayed with priority over other users.

  In the above description, the case where the identification code of the RFID tag 7 is read has been described. However, in the middle of one cycle of the schedule, that is, for example, when the schedule repeatedly displays four 15-second contents, Then, the RFID tag 7 is read, the schedule is updated according to the read identification code, and the RFID tag 7 is read again when 30 seconds elapse (in the middle of one schedule). Then, the content corresponding to the identification code that could not be read at this time may be excluded from the schedule by comparing with the identification code of the RFID tag 7 read earlier. As a result, content is displayed to the user who is in the vicinity of the display device 3, and if the user moves to a position away from the display device 3 before the end of one cycle, the content for the user is displayed. Can be excluded from the schedule. As a result, it is possible to construct a schedule for users in the vicinity of the display device 3.

  In the above-described embodiment, the priority order is determined according to the content of the identification code read from the RFID tag 7, but the order in which the identification code is read (the order in which the RFID reader 8 receives the identification code). In addition, the schedule may be determined so as to increase the priority. Here, in general, when the identification codes are read from the plurality of RFID tags 7, a time difference occurs in the time for reading each identification code, and the rank is set. This rank is used (reception order display function).

  In the embodiment described above, the RFID tag 7 may be attached to a shopping bag or a book. Thereby, for example, by attaching the RFID tag 7 to the shopping bag, when the user who has the shopping bag comes near the display device 3, the advertisement content of the department store is displayed. It is also possible. It is also possible to grasp hobbies and preferences from books held by the user and to display content according to the results.

  In the embodiment described above, the case where the content corresponding to the identification code read from the RFID tag 7 is displayed on the display device 3 has been described. However, the attribute information database 28 described in FIG. When registering the attribute information, by registering an e-mail address in advance, content related to the content corresponding to the identification code may be transmitted to the e-mail address. Here, the content itself displayed on the display device 3 may be transmitted to an e-mail address, or related content may be transmitted.

As a result, it is possible to transmit information according to more detailed user attributes, rather than transmitting information to an unspecified number of people at the place where the display device 3 is provided. That is, instead of simply repeatedly displaying predetermined content, interactive content transmission to a specific user can be performed.
Further, when content that the user is interested in is displayed on the display device 3, by bringing the RFID tag 7 close to the RFID antenna 9 of the RFID reader 8 provided in the vicinity of the display device 3, Information related to the displayed content may be transmitted by e-mail to the e-mail address of the attribute information stored in association.

  Further, a program for realizing the function of the electronic advertisement management apparatus 1 in FIG. 1 is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed. Advertisement transmission schedule management may be performed. Here, the “computer system” includes an OS and hardware such as peripheral devices.

Further, the “computer system” includes a homepage providing environment (or display environment) if a WWW system is used.
The “computer-readable recording medium” refers to a storage device such as a flexible medium, a magneto-optical disk, a portable medium such as a ROM and a CD-ROM, and a hard disk incorporated in a computer system. Furthermore, the “computer-readable recording medium” dynamically holds a program for a short time like a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory in a computer system serving as a server or a client in that case, and a program that holds a program for a certain period of time are also included. The program may be a program for realizing a part of the functions described above, and may be a program capable of realizing the functions described above in combination with a program already recorded in a computer system.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes designs and the like that do not depart from the gist of the present invention.

It is a schematic block diagram which shows the structure of the electronic advertisement management system 100 to which the content transmission apparatus by one Embodiment of this invention is applied. 1 is a schematic block diagram illustrating a configuration of an electronic advertisement management apparatus 1. FIG. It is a figure which shows an example of the advertisement displayed on an advertising space. It is a figure which shows an example of the screen which registers attribute information in the attribute information database. It is a figure which shows an example of the information memorize | stored in the attribute information database. 4 is a diagram illustrating an example of information stored in a schedule management information storage unit 30. FIG. 4 is a flowchart for explaining the operation of the electronic advertisement management apparatus 1. It is a figure explaining the content displayed. It is a figure explaining the process which reads the priority flag corresponding to an identification code.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Electronic advertisement management apparatus 2 Display control apparatus 3 Display apparatus 4 Operator terminal 5 Publisher terminal 6 Owner terminal

Claims (5)

A content transmission device in a content transmission system in which a reading device that reads an identification code stored in a recording medium possessed by a user, a display device that displays content, and a content transmission device that transmits content are connected.
A reading result receiving unit that receives the identification code read by the reading device from the reading device;
Update information indicating at least the priority information indicating the priority order, the analysis code associated with the attribute information included in the identification code, the display image file name, and the date and time when the content associated with the display image file name is registered or updated. A schedule management information storage unit for storing
When the reading result receiving unit receives a plurality of identification codes, the priority of the identification codes is determined based on the received plurality of identification codes, and the content corresponding to the identification codes is determined according to the determined priority. In determining the display order, the display image file name corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit is read out from the schedule management information storage unit in the order of reception. A reception order display function for determining the order in which the content corresponding to the identification code is displayed;
Based on the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit, the same analysis code is counted, and the display image corresponding to the analysis code in descending order of the number A majority display function for determining the order in which the file name is read from the schedule management information storage unit and the content corresponding to the identification code is displayed;
According to the priority information corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit, the display image file name corresponding to the analysis code is read from the schedule management information storage unit. A priority display function for determining the order in which the content corresponding to the identification code is displayed;
The display image file name corresponding to the analysis code associated with the attribute information included in the identification code according to the user rank information indicating the rank that is the priority of the user included in the plurality of identification codes received by the reading result receiving unit. A specific user priority display function that determines the order so that the content corresponding to the identification code set with a high priority ranking read from the schedule management information storage unit is displayed first.
Among them, at least one function is executed, one of the functions selected according to the content display order determination method preset in the setting table is executed, the order is determined,
When there are a plurality of contents having the same priority as the order determined by execution of any one of the selected functions, the update information corresponding to the display file name is referred to, and the newly registered or updated contents are used. An order determination unit that determines the priority order in order or prioritizes newly registered or updated content ;
A transmission unit for transmitting content in the order determined by the order determination unit;
A content transmission apparatus comprising: Having a schedule database for storing the schedule information in which the order of displaying contents and the display time thereof are determined in advance;
When the reading result receiving unit receives one identification code, the order determination unit interrupts a predetermined schedule stored in the schedule database, and gives priority to the content corresponding to the identification code. The content transmission apparatus according to claim 1, wherein the display order is determined. The order determination unit, when the reading result reception unit has not received an identification code, displays the content sequentially in accordance with a predetermined schedule stored in the schedule database. The content transmission device described in 1. A computer of a content transmission device in a content transmission system to which a reading device that reads an identification code stored in a recording medium possessed by a user, a display device that displays content, and a content transmission device that transmits content is connected.
Reading result receiving means for receiving the identification code read by the reading device from the reading device;
When the reading result receiving means receives a plurality of identification codes, the priority order of the identification codes is determined based on the received plurality of identification codes, and the content corresponding to the identification codes is determined according to the determined priority order. In determining the display order, the display image file name corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit, at least the priority information indicating the priority, and the identification Schedule management information storage for storing the analysis code associated with the attribute information included in the code, the display image file name, and the update information indicating the date and time when the content associated with the display image file name is registered or updated In which the content corresponding to the identification code is displayed. And the order received display function of determining,
Based on the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving means, the same analysis code is counted, and the display image corresponding to the analysis code in order from the largest number A majority display function for determining the order in which the file name is read from the schedule management information storage unit and the content corresponding to the identification code is displayed;
According to the priority information corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving means, the display image file name corresponding to the analysis code is read from the schedule management information storage unit. A priority display function for determining the order in which the content corresponding to the identification code is displayed;
The display image file name corresponding to the analysis code associated with the attribute information included in the identification code according to the user rank information indicating the rank that is the priority of the user included in the plurality of identification codes received by the reading result receiving unit. A specific user priority display function that determines the order so that the content corresponding to the identification code set with a high priority ranking read from the schedule management information storage unit is displayed first.
Among them, at least one function is executed, one of the functions selected according to the content display order determination method preset in the setting table is executed, the order is determined,
When there are a plurality of contents having the same priority as the order determined by execution of any one of the selected functions, the update information corresponding to the display file name is referred to, and the newly registered or updated contents are used. Order determination means for determining the priority order in order or giving priority to newly registered or updated content ;
Transmitting means for transmitting contents in the order determined by the order determining means;
Program to function as. A content transmission method in a content transmission system in which a reading device that reads an identification code stored in a recording medium possessed by a user, a display device that displays content, and a content transmission device that transmits content are connected.
The reading result receiving unit receives the identification code read by the reading device from the reading device,
When the reading result receiving unit receives a plurality of identification codes, the order determining unit determines the priority order of the identification codes based on the received plurality of identification codes, and the identification code according to the determined priority order In determining the order in which the content corresponding to the display order is displayed , the display image file name corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit is at least given priority indicating the priority order. The rank information, the analysis code associated with the attribute information included in the identification code, the display image file name, and the update information indicating the date and time when the content associated with the display image file name is registered or updated are stored in association with each other. To read the content corresponding to the identification code from the schedule management information storage unit A receiving order display function for determining Shimesuru order,
Based on the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit, the same analysis code is counted, and the display image corresponding to the analysis code in descending order of the number A majority display function for determining the order in which the file name is read from the schedule management information storage unit and the content corresponding to the identification code is displayed;
According to the priority information corresponding to the analysis code associated with the attribute information included in the plurality of identification codes received by the reading result receiving unit, the display image file name corresponding to the analysis code is read from the schedule management information storage unit. A priority display function for determining the order in which the content corresponding to the identification code is displayed;
The display image file name corresponding to the analysis code associated with the attribute information included in the identification code according to the user rank information indicating the rank that is the priority of the user included in the plurality of identification codes received by the reading result receiving unit. A specific user priority display function that determines the order so that the content corresponding to the identification code set with a high priority ranking read from the schedule management information storage unit is displayed first.
Among them, at least one function is executed, one of the functions selected according to the content display order determination method preset in the setting table is executed, the order is determined,
When there are a plurality of contents having the same priority as the order determined by execution of any one of the selected functions, the update information corresponding to the display file name is referred to, and the newly registered or updated contents are used. In order of priority, or prioritize newly registered or updated content,
A content transmission method, wherein the transmission means transmits the content in the order determined by the order determination unit.

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