JP2003256878A - Information providing ticket, information providing system and method using ticket surface, information providing program and recording medium having its program recorded thereon - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing ticket, an information providing system using the ticket surface, an information providing method, an information providing program, and a recording medium having the information providing program recorded thereon in order to effectively provide information. <P>SOLUTION: This system is provided with: an information data base 6 in which additional information to be printed on a ticket surface is stored with a parameter (destination station and boarding date or the like) included in ticket information as a retrieval key; a ticket issuing machine 8 to which the parameter is inputted for purchasing a ticket; and an information carrying system for selecting the additional information to be printed on the ticket surface from the information data base 6 by using the inputted parameter as the retrieval key. The ticket issuing machine 8 issues a ticket by printing the additional information selected with the information carrying system 7 along with the ticket information on the ticket surface. Advertisement reservation is performed by using an auction system. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a ticket with information provision, an information provision system using a ticket face, an information provision method, an information provision program, and a recording medium recording the information provision program.

[0002]

2. Description of the Related Art Conventionally, only the minimum necessary ticket information composed of a plurality of parameters such as a boarding station, a route, and an amount of money is printed on a ticket ticket surface used in transportation, This ticket information was mainly for visually confirming the contents of the ticket by a transportation staff member or a crew member. However, in recent years, the popularity rate of automatic ticket gates has rapidly increased in many transportation facilities and is becoming mainstream, so that the ticket information printed on the ticket face is changed to the magnetic information on the back side of the ticket. Is also recorded as electronic data in most cases. Therefore, at present, the utility value of the information printed on the ticket face is gradually diminishing.

[0003]

As described above, at present, the information printed on the ticket face is also recorded as magnetic information on the back face, so that it is meaningless. However, there was a problem that the ticket face was not utilized.

[0004] In addition, the provision of information such as advertisements is generally carried out using media such as newspapers, magazines or televisions.
Since this is done for the general public, it is not possible to switch the content of information for each individual according to the area, date and time, etc., and in some cases, the readers and viewers only have the main information. There is a problem that the hit rate of the advertisement is low because it is possible that the advertisement is rarely seen.

The present invention has been made to solve the above problems, and is a ticket with information provision for effectively providing information, an information provision system using a ticket face, an information provision method, and information provision. The purpose is to obtain a recording medium recording a program and an information providing program.

[0006]

SUMMARY OF THE INVENTION The present invention is a ticket with information provision in which ticket information relating to the ticket, which is composed of at least one or more parameters, and additional information are printed on the ticket face. The additional information is a ticket with information provision which is selected based on at least one of the parameters included in the ticket information.

Further, the additional information is provided with an information number which is a reference number for identifying the additional information, and the ticket number face is printed with the information number together with the additional information.

Further, according to the present invention, the ticket information for printing the ticket information, which is composed of at least one or more parameters, and the additional information is printed on the ticket face to provide the additional information. An information providing system using a ticket face, comprising: an information database storing means for storing the additional information to be printed on the ticket face; and at least one or more of the parameters included in the ticket information for ticket purchase. The input means to be input and the information posting means for selecting additional information to be printed on the ticket face from the information database storage means by using the entered parameters as search keys, and the information posting means This is an information providing system including a ticket issuing means for issuing the ticket by printing the additional information on a ticket face.

Further, the publication information reservation means for making a reservation for the date and time when the additional information is printed on the ticket face is further provided, and the reservation is made by an auction system.

The additional information stored in the information database storage means is provided with an information number which is a reference number for identifying the additional information, and the ticket face has the additional information. In addition, the above information number is printed.

When the above information number is entered,
It further comprises guide means for providing detailed information on the additional information specified by the information number.

Further, there is further provided a counting means for counting the number of ticket issued by the ticket issuing means and the number of accesses to the guiding means.

Further, according to the present invention, the ticket information for printing the ticket information, which is composed of at least one or more parameters, and the additional information is printed on the face of the ticket to provide the additional information. A method of providing information using a ticket face, comprising: an information database storing step for storing the additional information to be printed on the ticket face face; and at least one parameter included in the ticket information for ticket purchase. An input step, an information posting step in which the additional information to be printed on the ticket face is selected from the additional information stored in the information database storing step using the input parameter as a search key, and the information posting A ticket issuing step for printing the additional information selected by the step on the ticket face and issuing the ticket. It is an information providing method.

Further, a publication information reservation step for making a reservation for the date and time when the additional information is printed on the ticket face is further provided.
The reservation is made by an auction method.

The additional information stored in the information database storing step is provided with an information number which is a reference number for identifying the additional information, and the ticket face has the additional information. In addition, the above information number is printed.

When the above information number is entered,
The method further includes a guidance step of providing detailed information regarding the additional information specified by the information number.

Further, there is further provided a totaling step for totaling the number of tickets issued in the ticket selling step and the number of accesses in the guiding step.

Further, according to the present invention, the ticket information for printing the ticket information, which is composed of at least one or more parameters, and the additional information is printed on the ticket face to provide the additional information. An information providing program using a ticket surface, wherein an information database storing step for storing the additional information to be printed on the ticket ticket surface, and at least one or more parameters included in the ticket information for ticket purchase are input. An input step, an information posting step in which the additional information to be printed on the ticket face is selected from the additional information stored in the information database storing step using the input parameter as a search key, and the information posting A ticket issuing step of printing the additional information selected in the step on the ticket face and issuing the ticket. Is information providing program executed by a computer.

Further, according to the present invention, the ticket information, which is composed of at least one parameter and is related to the ticket, and the additional information are printed on the face of the ticket to provide the additional information. A computer-readable recording medium recording an information providing program using a ticket face, including an information database storing step for storing the additional information to be printed on the ticket face, and the ticket information for purchasing the ticket. From the input step of inputting at least one parameter, and the additional information stored in the information database storing step using the input parameter as a search key,
The computer is made to execute an information posting step for selecting additional information to be printed on the ticket face and a ticket issuing step for printing the additional information selected at the information posting step on the ticket face to issue a ticket. It is a computer-readable recording medium in which an information providing program is recorded.

[0020]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiment 1. FIG. 1 is a block diagram showing the overall configuration of the information providing system according to the present invention. In FIG. 1, reference numeral 1 denotes a transportation ticket with information provision (hereinafter simply referred to as a ticket), to which an advertisement selected based on ticket information such as arrival station / arrival date / time or boarding station / ride date / time is added. The information is described.
In addition, all of these additional information includes an information number (information N
o. ) 1a is attached, and the customer has the information number 1a,
By inputting into the information terminal owned by the user, more detailed information can be obtained from the guidance WorldWide Web system (hereinafter abbreviated as guidance Web system) and the guidance voice system described later. FIG. 2 shows an example of ticket 1. The ticket 1 is roughly divided into two types, one of which has a clear arrival station and arrival date and time, as shown in FIG. 2 (a), such as a limited express ticket. . The other one, as shown in FIG. 2B, has a clear boarding station and boarding cost, such as a boarding ticket. In the case of FIG. 2A, an advertisement matched to the arrival station, arrival time, and season is effective, and a high hit rate of the advertisement can be expected. Further, in the case of FIG. 2B, an advertisement based on the boarding station / boarding date and time for passengers is effective (for example, residential area + commuting time zone → employee, amusement park + holiday → entertainment).

Further, in FIG. 1, reference numeral 2 is a passenger of a transportation facility, and reference numeral 3 is an information terminal such as a mobile phone owned by the passenger 2 of the transportation. 4 is the information number 1a printed on the face of ticket 1
Is a guide Web system for presenting to the customer, via the screen of the information terminal 3 owned by the customer 2, more detailed information on the information number than the information on the ticket face. . When the information number 1a printed on the ticket face of the ticket 1 is input to the information terminal 3 by the customer 2, 5 is more detailed than the information on the ticket face related to the information number by using the automatic voice response device. It is a guide voice system for providing information to the customer by voice through the information terminal 3 owned by the customer 2.

Further, in FIG. 1, 6 is an advertisement for printing on the ticket 1 and other additional information (character information, image information, layout, etc.), and an information number (ID) attached to such information, Information provided by the guidance Web system 4 or the guidance voice system 5 is an information database that is classified and stored. The information in the information database 6 can be searched using parameters (see FIG. 6) such as arrival station and arrival date included in the ticket information as search keys. 7 is based on some parameters included in ticket information, such as route information such as arrival station and boarding station of transportation, date information such as arrival date and time and boarding date and time, which are input to the ticket issuing machine described later. The information posting system searches the information database 6 for additional information to be printed on the ticket 1 and returns it to the ticket issuing machine. A ticket issuing machine 8 issues a ticket 1 in which the additional information received from the information posting system 7 is printed in addition to the conventional ticket information. Here, the ticket issuing machine includes an automatic ticket vending machine operated directly by a customer at a station or the like, and a ticket issuing machine intervening by a station clerk.

Also, 9 is an online request from the advertiser for contents to be registered in the information database 6, and reservation /
It is a posting information reservation system that registers and updates. 10
Is an advertiser who provides additional information to be printed on the ticket face of ticket 1. Reference numeral 11 denotes an administrator who manages the entire information providing system of FIG. 1 and collects a system usage fee from the advertiser 10.

The operation will be described. First of all,
The publication information reservation system 9 is constructed on the Web. The advertisement right is purchased by a bid-for-price system (auction system) in a desired time frame of a route desired by the advertiser 10. 3 to 5 show examples of homepages of the publication information reservation system 9. This allows the advertiser 10 to perform advertisement search / reservation / application / confirmation at any time for 24 hours. It is assumed that the advertiser 10 has a contract with the administrator 11 in advance and has acquired an advertiser number (advertiser ID No.) that identifies the advertiser. It is assumed that the payment method for advertising fees, operation fees, etc. is also agreed upon at the time of this contract. As shown in FIG. 3, on the home page of the publication information reservation system 9, an information box (information BO
A rectangular frame indicating each time frame named X) 9a is displayed. The information box 9a is provided with a bid button 9b for inputting to participate in the bid for the time frame, and the advertiser clicks on the bid button 9b.
You can participate in the auction. In addition, if there are too many desired time slots and it is inconvenient, a row batch bid button 9c (all for one day) and a column batch bid button 9d (multiple days Same time zone) and a queue batch bid button 9e (all time zones on multiple days). After the bidding deadline, the advertiser 10 who participated in the bid can confirm which information BOX 9 has been acquired during the desired time period by the screen for viewing the acquisition status shown in FIG. In addition, information BOX9
Can bid for each arrival station (or boarding station), arrival date (or boarding date), and arrival time zone (or boarding time zone). However, in FIG.
If the type of ticket 1 is such that the arrival date and time is clear, a bid is offered at each station and the date and time of getting off. On the other hand, as shown in FIG. If the station and boarding time are clear, a bid will be made at each boarding station and boarding date and time.

Next, in the manner described above, the advertiser 10
Purchases the desired time zone, the data that the time frame is reserved is registered in the publication information reservation system 9. At the same time, the advertisement text (character information) and the data of the advertisement image (image information) to be printed on the ticket 1 and their layouts are transmitted by the advertiser 10 via the Internet. Alternatively, the past data may be retrieved from the information database 6 and the previously used data such as the advertisement text and the advertisement image may be used (as they are or updated) (for example, the past two years are saved. To be done). Publication information reservation system 9
Stores the received advertisement text and advertisement image data to be printed on the ticket 1 in the information database 6 for each reserved route and each reserved time frame. The information in the information database 6 is for each parameter included in the ticket information such as arrival station (or boarding station), arrival date (or boarding date), and arrival time zone (or boarding time zone). It is possible to search. FIG. 6 shows an example of each parameter (item) owned by the information database 6 (included in the ticket information). As shown in FIG. 6, the parameter includes an information number, an alighting station, an alighting date, an alighting time, a boarding station, a boarding date, a boarding time zone, an advertiser name, an advertisement title, an advertisement text, an advertisement image,
Print layout, advertiser phone number, advertiser Uniform Res
Ource Locator (hereinafter abbreviated as URL), advertiser contact information, and other additional information. (Key) in Figure 6
Indicates that the item is used for search.

Next, in order for the customer 2 to purchase the ticket 1, the customer or a station staff member at the window tells the ticket issuing machine 8 if necessary, the arrival station (or boarding station), the arrival date (or Input parameters such as boarding date) and arrival time zone (or boarding time zone). The required parameters differ depending on the type of ticket, but at least one is always input. The ticket issuing machine 8 automatically transmits the input parameter information to the information posting system 7, and the information posting system 7 uses the parameter information to reserve the ticket 1 reserved in advance from the information database 6. Appropriate ones are selected from the data of the advertisement text and the advertisement image to be printed on and are returned to the ticket issuing machine 8. In addition, when the type of ticket 1 has a clear arrival date and time as shown in FIG. 2A, the information posting system 7 searches using the parameters of the disembarkation station and the disembarkation date and time as one of the search keys. As shown in FIG. 2B, when the type of ticket 1 indicates the boarding station and boarding time zone, the boarding station / boarding date and time parameters are used as a search key for retrieval. In addition to the conventional ticket information, the ticket issuing machine 8 prints the returned advertisement text and advertisement image data on the ticket 1 and issues it. At this time, the information number 1a as shown in FIG. 2 is added to all of the printed advertisement text and advertisement image data.

Next, the passenger 2 who holds the ticket 1 reads the advertisement printed on the ticket 1 during the arrival waiting time of the transportation facility or during the boarding. Using the information number 1a described, the guidance Web system 4
Alternatively, the guide voice system 5 can be used to obtain more detailed information.

The case of the guidance Web system 4 will be described. The user 2 can access the guidance Web by registering the URL of the guidance Web system 4 in advance in the information terminal 3 and transmitting the URL. By inputting the information number 1a described in the ticket 1 into the input box 4a (see FIG. 7) there, detailed contents can be browsed. FIG. 7 shows an example of a state in which detailed information of a predetermined information number is displayed on the guidance Web screen of the guidance web system 4. Button 4b on this screen
Thus, it is possible to jump to the home page of the advertiser 10 or make purchase arrangements for desired products.

Next, the case of the guide voice system 5 will be described. In this case, the information terminal 3 is assumed to be composed of a mobile phone. The customer 2 can connect to the guidance voice system 5 by registering the telephone number of the guidance voice system 5 in advance in the information terminal 3 which is a mobile phone and calling the telephone number. There, by inputting the information number 1a described in the ticket 1 according to the guide of the automatic voice guidance, detailed information can be heard by voice, and further, the advertiser 10 can directly listen without dialing. You can also call. An example of detailed information by voice is given below.
"This is the ○ △ railroad guide system. Please enter the information number of the advertisement you want to hear. What you want to ask is" Kyoto △△△ Hotel information?
Enter, otherwise enter 1. "Now, at the Kyoto △△△ Hotel, we offer a 20% accommodation fee to guests using the advertising system. Please inform us of the information number on the ticket when making your reservation."
"Thank you for using the advertisement guidance system. 0 if you want to call the advertiser as it is, 1 if you want to hear other advertisements.
Enter, and enter 9 to end. ".

The advertiser 10 can obtain information on how many tickets the advertisement is posted on is actually issued on the screen of the homepage of the publication information reservation system 9 shown in FIG. It can be inferred that the number of issues is almost the number of people who have seen the advertisement. Based on this number, it is possible to quantitatively grasp the advertising effect. In addition, the advertiser 10
With the posting information reservation system 9, with monthly bills,
A report is sent as to how many tickets have passed to the users, and how many users have actively acquired detailed information from the guidance Web system 4 and the guidance voice system 5. Further, by having the information number transmitted at the store or at the time of purchase procedure, the advertiser 10 itself can grasp how many users have made a purchase, and can grasp the advertising effect by a number. Number of advertisements distributed (= number of tickets issued) ≧ number of advertisements interested (= number of guide system use) ≧ number of purchases (= number of declarations) In conventional advertising, even if the number of advertisements distributed can be known, Although it was difficult to grasp the number of cases that were of interest and the number of cases that actually led to the purchase, this system is relatively easy to realize and has a high degree of contribution to the advertiser.

As described above, according to the information providing system of the present invention, since the additional information such as advertisement is printed on the ticket of the transportation means, the unit price of the ticket medium is low and many people see it. Therefore, the base material of the advertisement is large, and a high advertisement effect can be expected.

In the case of a long-distance ticket as shown in FIG. 2 (a), an advertisement is selected based on the getting-off station and the getting-off date and time.
In the case of a short-distance ticket as shown in (b), the advertisement is selected based on the boarding station and boarding time.
Appropriate information according to the time of day and the number of customers can be written on the ticket, so that the hit rate of the advertisement can be improved.

Further, since the advertisement reservation is made by the Internet price bidding system (auction system), it is possible to expect a higher advertising profit as compared with the fixed amount system.

When printing an advertisement on a ticket, be sure to
Since the information number is added, by using the information number, it is possible to access the guidance Web system 4 or the guidance voice system 5 to easily obtain further detailed information, which is convenient for users. Also, since the advertiser can easily provide detailed information that cannot be described in the ticket to only the desired customer, there is no waste and efficiency is high.

Further, since it is possible to relatively easily grasp the number of distributed advertisements, the number of interested advertisements, and the number of actual purchases, the degree of contribution to the advertiser is high.

In the above description, the railroad is taken as an example, but it goes without saying that the present invention is not limited to this case, and can be applied to all types of transportation such as airplanes. It is possible to apply to various tickets other than the above.

As the type of advertisement, in addition to the above example, information about the use / operation of transportation such as business guidance, route guidance, transfer guidance, and discount ticket guidance, business advertisement of transportation itself, and advertisement of other companies General advertisements, fortune-telling, weather forecasts, tourist information, inquirers, columns, and wanted information.

The information posting system 7 and the information database 6 may be provided in a center owned by the manager 11 and connected to the ticket issuing machine 8 at each station.
It may be installed in each station / district unit in consideration of communication traffic load. When the information posting system 7 and the information database 6 are dispersed in various places, the information database 6 may be synchronously updated in a nighttime batch.

[0039]

According to the present invention, the additional information is provided by printing the additional ticket information and the ticket information regarding the ticket, which is composed of at least one or more parameters, on the ticket face. The additional information to be printed is stored on the ticket face, at least one or more parameters included in the ticket information for purchasing the ticket are input, and the input parameter is used as a search key to store the information database. By the means, the additional information to be printed on the ticket face is selected, the selected additional information is printed on the ticket face, and the ticket is issued. By doing so, it is possible to expect a great effect even though the advertising target person has a large base and is inexpensive. Further, since the additional information to be printed is selected based on the parameters included in the ticket information, it is possible to provide the appropriate information according to the time, the customer base, the area, and the like.

[Brief description of drawings]

FIG. 1 is a configuration diagram showing a configuration of an information providing system of the present invention.

FIG. 2 is an explanatory diagram showing an example of a ticket in the information providing system of the present invention.

FIG. 3 is an explanatory diagram showing an example of a homepage screen of a posted information reservation system provided in the information providing system of the present invention.

FIG. 4 is an explanatory diagram showing an example of a homepage screen of a posted information reservation system provided in the information providing system of the present invention.

FIG. 5 is an explanatory diagram showing an example of a homepage screen of a posted information reservation system provided in the information providing system of the present invention.

FIG. 6 is an explanatory diagram showing parameters in an information database provided in the information providing system of the present invention.

FIG. 7 is an explanatory diagram showing an example of a detailed information providing screen in the guidance Web system provided in the information providing system of the present invention.

[Explanation of symbols]

1 ticket, 1a information number, 2 users, 3 information terminals, 4 guidance Web system, 5 guidance voice system,
6 information database, 7 information posting system, 8 ticketing machines, 9 posting information reservation system, 10 advertisers.

Claims (14)

[Claims] 1. Ticket information relating to the ticket, which is composed of at least one or more parameters, on the face of the ticket,
The additional information is a printed ticket with information provision, wherein the additional information is selected based on at least one of the parameters included in the ticket information. ticket. 2. The additional information is provided with an information number which is a reference number for identifying the additional information, and the ticket face is printed with the information number together with the additional information. The ticket with information provision according to claim 1. 3. Ticket information relating to the ticket, which is composed of at least one or more parameters, on the ticket face,
To print additional information and to provide additional information,
An information providing system using a ticket face, an information database storing means for storing the additional information to be printed on the ticket face, and at least one parameter included in the ticket information for purchasing a ticket. The input means input as described above, the information publication means for selecting additional information to be printed on the ticket face from the information database storage means using the entered parameters as search keys, and the information publication means An information providing system, comprising: a ticket issuing unit for printing the additional information on a ticket face to issue a ticket. 4. The ticket face according to claim 3, further comprising publication information reservation means for making a reservation for the date and time when the additional information is printed on the ticket face, wherein the reservation is made by an auction method. Information provision system used. 5. The additional information stored in the information database storage means is provided with an information number which is a reference number for identifying the additional information, and the ticket face has the additional information. The information providing system using a ticket face according to claim 3 or 4, wherein the information number is printed together with the information number. 6. The ticket according to claim 5, further comprising guide means for providing detailed information regarding the additional information specified by the information number when the information number is input. An information providing system that uses tickets. 7. A counting means for counting the number of tickets issued by the ticket issuing means and the number of accesses to the guiding means, the counting means being further provided.
An information providing system using the ticket face according to any one of 6 above. 8. Ticket information relating to the ticket, which is composed of at least one or more parameters, on the ticket face,
To print additional information and to provide additional information,
A method of providing information using a ticket face, comprising: an information database storing step for storing the additional information to be printed on the ticket face; and inputting at least one of the parameters included in the ticket information for ticket purchase. And an information posting step in which the additional information to be printed on the ticket face is selected from the additional information stored in the information database storing step by using the input parameter as a search key. A ticket issuing step of printing the additional information selected in the information posting step on a ticket face to issue a ticket. 9. The ticket face according to claim 8, further comprising a publication information reservation step of making a reservation for a date and time when the additional information is printed on the ticket face, wherein the reservation is made by an auction method. Information provision method used. 10. The additional information stored in the information database storing step is provided with an information number which is a reference number for identifying the additional information, and the ticket face has the additional information. The information providing method using a ticket face according to claim 8 or 9, wherein the information number is printed together with the information number. 11. The ticket according to claim 10, further comprising a guide step of providing detailed information regarding the additional information specified by the information number when the information number is input. Information provision method using a ticket. 12. The method according to claim 8, further comprising a totaling step of totaling the number of ticket issued in the ticket issuing step and the number of accesses in the guiding step. Information provision method using the ticket face of the ticket. 13. A ticket face is used for providing additional information by printing the ticket information on the ticket, which is composed of at least one or more parameters, and the additional information on the ticket face. An information providing program, an information database storing step for storing the additional information to be printed on the ticket face, an input step for inputting at least one or more parameters included in the ticket information for purchasing a ticket, Using the input parameter as a search key, the information posting step in which the additional information to be printed on the ticket face is selected from the additional information stored in the information database storing step, and the information posting step is selected. The above-mentioned additional information is printed on the ticket face, and the ticket issuing step for issuing the ticket is calculated. Information providing program to be executed by the. 14. A ticket face is used for providing additional information by printing ticket information relating to the ticket, which is composed of at least one or more parameters, and additional information on the ticket face. A computer-readable recording medium in which an information providing program is recorded, the information database storing step storing the additional information to be printed on the ticket face, and at least one parameter included in the ticket information for purchasing the ticket. One input step, and an information posting step in which the additional information to be printed on the ticket face is selected from the additional information stored in the information database storing step using the input parameter as a search key. , Print the additional information selected in the information posting step on the ticket face, Computer readable recording medium information providing program was recorded for executing a ticket issuing step in a computer to perform the line.