KR20050051015A - Method of direct mail advertisement of custom and system thereof - Google Patents

Abstract

The present invention relates to an on-demand DM advertising method and system, by receiving a production process and commercial advertising of the DM on an online Web (Web), merged into a single digital file and output to one-stop (OneStop), On-line one-stop (On-Line OneStop) on-demand DM advertising method and system that implements the DM production, shipping, post-processing,

On-demand DM advertising method of the present invention for implementing this step comprises requesting the customer's DM issuance and dispatch to the DM (Direct Mail) marketing advertising system unit through the communication network in the billing agency; Recruiting, in the DM marketing advertisement system unit, an advertisement for the DM through a communication network; An advertiser applying for an advertisement through the communication network but requesting an advertisement condition; And extracting an advertisement of an advertiser suitable for the customer from the DM marketing advertisement system unit and then editing and displaying the extracted advertisement in the DM of the customer.

Description

Custom DM advertising method and system thereof {METHOD OF DIRECT MAIL ADVERTISEMENT OF CUSTOM AND SYSTEM THEREOF}

The present invention relates to a direct mail (DM) advertisement method and system thereof, and more particularly, to the background, background, or margin of the DM, by customer's region of residence, gender, age, occupation, income level, and consumption type. , By placing a commercial advertisement segmented by purchase inclination, etc., to maximize the advertising effect and at the same time significantly reduce the advertising costs, and relates to a DM advertising method and system.

In general, direct mail (DM) refers to any form of billing agency (for example, banking company, card company, mobile carrier, department store, etc.) that sends bills to customers by mail. This includes sending mail (emails, short messages, etc.) to customers using a communication network such as a network. Hereinafter, the DM is also referred to as a 'bill'.

In the case of billing, such as a conventional card usage fee or a communication fee, a simple usage fee or notices were produced on a business form, which was designed in black and white, and sent to a customer.

The conventional DM (bill) is sent to the individual holder once a month, and also because the information related to the money to be paid is posted, consumers look carefully at the bill, such a bill Can be said to have unlimited potential as an advertising medium.

However, most of the conventional DM (bills) have not posted a special advertisement, except for a simple charge details as described above, or promotional statements or announcements of suppliers. However, in order to take advantage of such advertising effects, each company sent individual flyers or flyers or coupons together with the invoice in one envelope.

However, in such a method, since the advertisements are provided separately from the invoice, consumers who are not interested in the usual shopping or product advertisement do not browse the separately produced advertisements. After confirming that the information is about, it is a reality to discard it recklessly if it is determined that it is an advertisement. In addition, the existing separately printed and inserted promotional materials are inserted in a batch, so the lack of regional friendliness is greatly reduced, the advertising effect is very minimal. In this regard, the advertisements of the above-described sheet format are not only effective in terms of advertisement effect, but also serious waste of resources due to the discarded advertisements.

In addition, the conventional DM (bill) simply lacks readability, diversity, and nature-friendly by providing only text-related information as text.

In addition, since the conventional DM (billing bill) posts a batch and uniform advertisement in which individual preferences and purchase inclinations of the customer are ignored, it is impossible to deliver the individual target message of the customer, and the advertising effect is also insufficient.

In addition, the conventional DM (bill) has a problem in that the production process is complicated, cumbersome and not variable, so that work management from production to shipment is difficult.

In addition, there has been a conventional method of receiving a bill (DM) by e-mail via an internet network instead of receiving it by mail. For reference, the customer can receive the bill by e-mail only for the customer who can pay by credit card and automatic bank payment. The customer must apply through the web page of the financial institution.

Commercial advertisements are included on the web page of the DM (bill) sent by the email. At this time, the advertisement included in the DM (billing bill) provides uniform and uniform advertisement contents to all customers or group customers, not individual. Therefore, since the advertisement is carried to the customer who does not correspond to the contents of the advertisement, the effect of the advertisement is lowered, and the advertising cost is consumed as much.

Accordingly, the present invention has been made to solve the above problems, and an object of the present invention is to obtain a production process and commercial advertisement of a DM on an online web, merge it into a single digital file, and then stop one-stop. The present invention provides on-demand DM advertising methods and systems that implement DM production, shipment, and post-processing on-line one stop.

In addition, another object of the present invention is to post a commercial advertisement on the background, background or margin of the DM (bill) such as card charges, communication charges, etc., but according to the customer's living region, gender, age, occupation By segmenting and advertising by income level, consumption type, purchase propensity, etc., the present invention provides an on-demand DM advertisement method and system for providing customized advertisements and individual information of customers.

In addition, another object of the present invention is to produce a variety of information delivery format (format) and color invoices to DM customers, by customer's region, gender, age, occupation, income level, consumption pattern, purchase inclination The present invention provides an on-demand DM advertisement method and system for providing one-to-one advertisements to each customer.

In addition, another object of the present invention after recruiting commercial advertisements online from the DM marketing advertising system department that has been requested to issue and send the DM (bill) from the billing institution (bank company, card company, mobile carrier, etc.) On-demand DM advertising method that is loaded on the background, background or margin of DM (bill) and then transmitted to a customer's terminal (eg, computer terminal, mobile communication terminal, etc.) through a communication network (eg internet network). And to provide the system.

Custom DM advertising method according to the present invention for achieving the above object,

Requesting the DM to issue and send the DM to the direct mail (MA) marketing advertisement system unit through a communication network;

Recruiting, in the DM marketing advertisement system unit, an advertisement for the DM through a communication network;

An advertiser applying for an advertisement through the communication network but requesting an advertisement condition; And

And extracting an advertisement of an advertiser suitable for the customer from the DM marketing advertisement system unit and then editing and displaying the extracted advertisement in the DM of the customer.

Another on-demand DM advertising method according to the present invention for achieving the above object,

Recruiting advertisements to be carried in a direct mail (DM) through a communication network in a DM marketing advertisement system unit of a billing institution;

An advertiser applying for an advertisement through the communication network but requesting an advertisement condition; And

And extracting an advertisement of an advertiser suitable for the customer from the DM marketing advertisement system unit and then editing and displaying the extracted advertisement in the DM of the customer.

The communication network is characterized in that the Internet network.

The on-demand DM advertising method includes the step of accessing the DM marketing advertising system unit through the Internet in the billing institution and then performing a DMA processing use contract and user registration; Ordering DM issuance and dispatch to the DM marketing advertisement system unit online; And requesting the DM marketing advertisement system unit to send advertisement information for the thread to the DM by transmitting the detailed information and advertisement information of the DM.

The detailed information of the DM includes the type of DM, the processing schedule of the DM, and a template of the DM, and the advertisement information of the DM includes the customer's region of residence, gender, age, occupation, income level, consumption type, and purchase. It is characterized by including a direct mail advertisement (DMA) code including a propensity star.

The on-demand DM advertising method may include: accessing the DM marketing advertisement system unit through an internet network at the billing institution and monitoring the received advertisement application; And examining and determining the advertisement application data closed by the claimant.

The on-demand DM advertising method further includes the step of notifying the advertiser about the advertisement determined by the claim agency in the DM marketing advertising system unit.

The on-demand DM advertising method further comprises the step of paying the bill through the Internet for the advertisement requested by the advertiser.

The method for paying the advertiser is characterized in that it includes the expected amount payment, actual quantity settlement, post settlement.

The on-demand DM advertising method is characterized in that it comprises the step of transmitting the billing history and personal information of the customer from the claim agency to the DM marketing advertising system unit using a dedicated line.

The customer's billing information includes information on the goods or services purchased, the store or store purchased, and the billing price. The customer's personal information includes name, address, telephone number, age, occupation, income level, consumption pattern, and purchase inclination. Characterized in that it comprises a.

The on-demand DM advertising method includes the step of generating a DM file by editing a billing and personal information of a customer received from the billing institution and an advertisement applied by the advertiser in the DM marketing advertising system unit.

The on-demand DM advertising method may include outputting a DM file generated by the DM marketing advertisement system unit to a printer or sending it by e-mail.

The advertisement condition is characterized in that the DM mail (Direct Mail Advertisement (DMA)) code, including by region of residence, gender, age, occupation, income level, consumption type, purchase inclination of the customer.

The advertisement is characterized in that to load at least one portion of the background, the background, the margin of the DM.

The method for transmitting the DM in the billing advertisement center unit may transmit an e-mail to any one of a computer terminal and a portable terminal of the customer using an internet network.

The billing method in the billing advertising center transmission method is characterized in that to send the bill to any one of the customer's house and company using the mail.

Custom DM advertising system according to the present invention for achieving the above object,

A billing agency that issues and directs the customer's direct mail (DM);

An advertiser's terminal for applying for advertisements to the DM of the customer; And

And a DM marketing advertisement system unit for extracting an advertisement suitable for the customer from the DM requested by the billing institution, and then editing and displaying the extracted advertisement in the DM of the customer.

Another custom DM advertising system according to the present invention for achieving the above object,

An advertiser's terminal for applying for advertisements in a customer's direct mail; And

And issuing and sending the DM of the customer, and extracting an advertisement suitable for the customer to the DM of the customer, and including a billing agency having a DM marketing advertisement system unit for editing and displaying the extracted advertisement in the DM of the customer. Shall be.

The billing institution is characterized in that it includes all financial institutions, including banks, card companies, insurance companies, securities companies, telecommunications companies including mobile communication companies, for-profit companies including department stores, stores, public institutions, non-profit organizations.

The billing agency, the terminal of the advertiser and the DM marketing advertising system is characterized in that connected to the Internet network.

The claim agency and the DM marketing advertising system is characterized in that a dedicated line is additionally installed.

The DM marketing advertisement system unit may further include a plurality of regional center units including at least one printer server and a printer.

The DM marketing advertising system unit and the plurality of regional center units are connected by a network or a dedicated line.

The DM marketing advertisement system unit generates an advertisement image at the request of the advertiser and transmits the advertisement image to one of the advertiser's terminal and the DM marketing advertisement system unit through an internet network; And a customer terminal accessing a web page of the DM marketing advertisement system unit through the Internet network to search for a DM.

The DM marketing advertising system unit is connected to the Internet network through a network network and provides a web page; A DM design work unit connected to the network, the DM design work unit performing design, editing, drafting, work scheduling, reception processing, and work result management work of the DM; A DM template server connected to the network and providing a pattern of a predetermined picture or image according to the DM type through a web page; A main server connected to the network, receiving a DM information and advertisement information from the billing institution, creating a DM, and editing a advertisement applied by the advertiser to the created DM to create a DM file; A mail / SMS server connected to the network network for transmitting a DM file created in the main server to a customer through an internet network or as a short message; A DM process monitoring unit connected to the network network and monitoring a manufacturing process of the DM; At least one printer server connected to the network and managing and controlling the output of the DM; And at least one printer connected to the print server.

The web server includes a contract execution module for entering into a direct mail advertisement (DMA) processing use agreement with the billing authority; And a member authentication module for registering and authenticating the advertiser and the customer.

The DM design work unit is characterized by consisting of a plurality of PC terminals and printers.

The DM process monitoring unit is a hub (HUB) connected to the network; And a plurality of PC terminals connected to the hub.

The plurality of print servers may be connected to the network through a hub.

The DM marketing advertising system unit is connected to the Internet network Firewell (Firewell) to prevent hackers from invading from the outside; And a router configured to transfer data received through the fire well to a destination through the most efficient path through the network.

The main server includes a billing information management module for storing and managing the detailed information of the DM received from the billing institution in a billing information database (DB); An advertisement management module for storing and managing advertisement information of the DM received from the billing institution and advertisement material received from the advertiser in an advertisement material database; A billing module for creating a billing history and a DM in which an advertisement is inserted based on data received from the billing information management module and the ad management module; And an output management module for controlling the print server to output the DM created by the billing module.

The billing module extracts data about the customer, analyzes the propensity and pattern of the customer, and segmentes the customer to create a DM by evicting the targeted promotion / advertisement / event for each customer.

The billing information management module is characterized by providing a function to enable the use of the mileage system even in small shops by analyzing information of small shops with a high frequency of use of customers based on monthly accumulated billing history.

Hereinafter, embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

1 is a block diagram of an on-demand DM advertisement system according to a first embodiment of the present invention.

As shown in FIG. 1, the on-demand DM advertising system includes a billing institution 100, a customer 110, an advertiser 120, and a DM marketing advertisement system unit 200. 100 and the DM marketing advertisement system 200 are connected to the Internet network 10 and the dedicated line 20, and the customer 110 and the advertiser 120 are connected to the Internet network 10 through the Internet network 10. The DM marketing advertising system unit 200 is connected to enable data communication.

The billing institution 100 is an institution or a company that issues a DM (bill), and includes a bank, a card company, an insurance company, a mobile communication company, a financial institution such as a telecommunication company, a government office, or a private company.

The billing authority 100 requests for issuing and sending a DM (billing statement) to the DM marketing advertisement system 200 through the Internet network 10, and transmits detailed information and advertisement information of the DM, and a DM margin. Recruit a thread to advertise. The billing institution 100 monitors the advertisement application received at any time, and examines and determines the closed advertisement application data. In addition, the DM marketing advertisement system 200 transmits the billing history and the personal information of the customer.

The detailed information of the DM includes a type of DM, a DM processing schedule, and a DM template. Here, the type of DM refers to a direct debit bill, a branch bill, a delinquent bill, and the like.

In addition, the advertisement information of the DM includes a direct mail advertisement (DMA) code. The DMA code includes data information about a customer's residence region, gender, age, occupation, income level, consumption pattern, purchase propensity, and the like.

In addition, the billing history of the customer includes information about the purchased goods or services and the shop or store and the billing price, and the personal information of the customer includes the name, address, telephone number, age, etc. of the billing party. Since such information is required for thorough confidentiality as personal information, the claimant 100 transmits information about the customer to the DM marketing advertising system 200 through a separate leased line 20.

The customer 110 includes both a person registered as a customer and an unregistered person in the billing institution 100. The customer 110 receives a DM (bill) by e-mail from the DM marketing advertisement system unit 200 or the customer 110 receives the DM marketing advertisement through the Internet network 10. Access to the web page of the system unit 200 to check and output the DM (bill) to be received.

The advertiser 120 includes all persons, businesses, or stores that wish to post an advertisement on a DM (bill) issued by the billing institution 100. In addition, the advertiser 120 includes all entities that wish to promote various announcements, such as ward office / dong office, reunion, school and other living information and local information.

The advertiser 120 accesses the DM marketing advertisement system 200 through the Internet network 10 and registers as a member. Then, the advertiser 120 inputs advertisement contents such as advertisement contents, advertisement image, and advertisement conditions, and requests advertisement. do. In this case, the advertisement content is a phrase corresponding to the content to be advertised, the advertisement image is an image shape suitable for the advertisement content, the advertisement conditions are the customer's residential area, gender, age, occupation, income level, consumption form, Includes details including the propensity to buy and ad duration.

The advertisement image may be input by the advertiser selecting one of a plurality of advertisement images provided on the web page of the DM marketing advertisement system 200 or by transmitting an advertisement image prepared by the advertiser.

On the other hand, the advertiser 120 is an advertiser's name, social security number, address, phone number (including mobile phone), e-mail address, business name, corporate registration number and address, Enter personal information such as ID number.

The DM marketing advertisement system unit 200 receives the detailed information and advertisement information of the DM from the billing institution 100, creates a DM (bill), and the advertiser 120 in the margin of the created DM (bill). ) Posts the requested advertisement and transmits a DM (bill) on which the advertisement of the advertiser 120 is displayed to a customer corresponding to the advertisement condition requested by the advertiser 120.

As shown in FIG. 1, the DM marketing advertisement system 200 includes a network 202, a Firewell 204, a Router 206, a web server 210, a plurality of DM design work unit 220 composed of PC terminal 222 and printer 224, DM template server 230, main server 240, mail / SMS server 250, a plurality of PC terminals 264 It comprises a DM process monitoring unit 260, a printer server 270, a plurality of printers 274, the DM process monitoring unit 260 is the network (202) through a hub (HUB) (262) The printer server 270 is connected to the network 202 through a hub 272.

The firewell 204 is located between the internet network 10 and the router 206 to prevent intrusion of hackers and the like from the outside, and is also called a defense wall.

The router 206 serves to deliver data received through the fire well 204 to a destination through the most efficient path through the network 202.

The web server 210 provides a plurality of web pages to a terminal connected through the internet network 10. At this time, on the plurality of web pages, a web page for entering into a DMA processing use contract with the billing institution 100, a web page for membership of the billing institution 100 and the advertiser 120, and the current advertisement recruitment And a web page for providing information on the DM being in progress, and a web page for the advertiser 120 to apply for a DM advertisement.

In addition, although not shown in the drawing, the web server 210 includes a contract execution module and a contract execution database (DB) for signing and storing a DMA processing use contract with the billing authority 100, the customer 110 and It includes a member authentication module and a member information database (DB) for performing and storing the member registration and authentication process of the advertiser 120. In this case, the member authentication module is a program for checking whether the advertiser or the customer is a registered user, and is operated by means and methods conventionally made in the art. The member information database DB stores personal information of the member, an ID, a password, and the like.

The DM design work unit 220 is composed of a plurality of PC terminals 222 and the printer 224, the details of the DM sent from the billing institution 100 (type of DM, DM processing schedule, DM template) And with reference to the DMA code, design work, editing, drafting, work schedule management, acceptance processing, work result management, and the like of a DM (bill) are performed.

The DM template server 230 provides the advertiser 120 with a predetermined pattern of a predetermined picture or image according to the type of DM (bill).

The main server 240 receives the detailed information and advertisement information of the DM from the billing institution 100, creates a DM (bill), and the advertiser 120 applies in the margin of the created DM (bill). It serves to serve an advertisement.

In addition, the main server 240 is the web server 210, the DM design work unit 220, the DM template server 230, the mail / SMS server 250, through the network 202, The DM process monitoring unit 260 and the printer server 270 are connected to each other and control their operations.

The mail / SMS server 250 transmits a DM (bill) file created in the main server 240 to the customer 110 through the Internet network 10 or through the mobile communication network or the like. ) Or the short message to the advertiser 120.

The DM process monitoring unit 260 is a place for monitoring the DM production process and managing the output of the DM, consisting of a plurality of PC terminals 264 connected to the network 202 through a hub (262) (HUB) 262 It is.

The printer server 270 manages and controls the output of the DM through a plurality of printers 274, and is connected to the network 202 through a hub 272. The printer server 270 may be configured in plural if necessary, and a plurality of printers 274 may be configured in each printer server 270.

The printer 274 is a printing device for outputting a DM (bill) created in the main server 240.

2 is a block diagram of an on-demand DM advertisement system according to a second embodiment of the present invention.

In the second embodiment, a plurality of regional center units 300 are connected to the DM marketing advertisement system 200 of FIG. 1 by a network 30.

The plurality of regional center units 300 may be installed and configured in each region or region, and receive a DM file from the DM marketing advertisement system unit 200 through the network network 30 (DM). Output and send To this end, each regional center unit 300 may include a hub 302 connected to the network 30, at least one printer server 304 connected to the hub 302, and a printer server 304. It is configured to include a printer 306 connected. In this case, the printer 306 may be configured in plural as necessary.

3 is a block diagram of an on-demand DM advertisement system according to a third embodiment of the present invention.

In the third embodiment, the DM marketing advertisement system 200 is installed in the billing institution 100, and the configuration and function thereof are the same as in FIG.

Figure 4 is a block diagram of a custom DM advertising system according to a fourth embodiment of the present invention.

In the fourth embodiment, a plurality of regional center units 300 are connected to the DM marketing advertisement system unit 200 of the billing institution shown in FIG. 3 by a network 30.

The plurality of regional center units 300 may be installed and configured in each region or region, and receive a DM file from the DM marketing advertisement system unit 200 through the network network 30 (DM). Output and send To this end, each regional center unit 300 may include a hub 302 connected to the network 30, at least one printer server 304 connected to the hub 302, and a printer server 304. It is configured to include a printer 306 connected. In this case, the printer 306 may be configured in plural as necessary.

5 is a configuration diagram of the main server 240 illustrated in FIGS. 1 to 4.

As shown in FIG. 5, the main server 240 includes a billing information management module 241, a billing information database (DB) 242, an advertisement management module 243, an advertisement database (DB) 244, A billing module 245, a DM (billing) database (DB) 246, and an output management module 247.

The billing information management module 241 stores and manages the detail information of the DM received from the billing institution 100 in the billing information database (DB) 242, and stores the stored information in the billing module ( 245). The billing information management module 241 not only manages billing information, but also analyzes information of small shops with a high frequency of use of billing subjects (customers) based on monthly billing history, and then stores the mileage system in small shops. It also has a function to make it available.

The advertisement management module 243 stores the advertisement information of the DM received from the billing institution 100 and the advertisement material received from the advertiser 120 (advertisement content, advertisement image, advertisement conditions, etc.) in the advertisement material database ( 244) program to store and manage.

The billing module 245 is a program for creating a DM (bill) in which the billing history and the advertisement are inserted based on the data received from the billing information management module 241 and the ad management module 243. The billing module 245 extracts data about the customer, analyzes the propensity and pattern of the customer, segmentes the customer, and extracts the promotion / advertisement / event targeted by the customer to create a DM (bill). At this time, the method of segmenting the customer by analyzing the customer's propensity and pattern is divided by the customer's residence region, gender, age, occupation, income level, consumption type, purchase tendency and so on.

The output management module 247 is a program that controls the printer server 270 to output a DM (bill) created by the bill preparation module 245.

6A and 6B illustrate an example of a DM screen on a web page. FIG. 6A shows the front surface 500A of the DM, and FIG. 6B shows the back surface 500B of the DM.

6A and 6B, the advertiser 120 is provided to the advertiser 120 when the advertiser 120 accesses a web server 210 of the DM marketing advertisement system 200 and requests a DM advertisement.

The front surface 500A of the DM illustrated in FIG. 6A includes a first surface 510, a second surface 520, and a third surface 530. The first side 510 is composed of a sender address field 511, a recipient address field 512, a first advertisement field 513, and a second advertisement field 514, and on the second side 520. This month billing history 521, the third advertising section 522, the fourth advertising section 523, the third side 530, last month payment receipt 531, fifth advertising section 532 It consists of.

In addition, the back surface 500B of the DM illustrated in FIG. 6B includes a fourth surface 540, a fifth surface 550, and a sixth surface 560. The fourth surface 540 is composed of a sixth advertising column 541 and a seventh advertising column 542, and the fifth surface 550 is composed of an eighth advertising column 551. The sixth surface 560 is composed of the ninth to eleventh advertisement columns 563.

In this case, the DM screen is determined differently according to the DM type and the DM template determined by the billing institution 100. In the first to eleventh advertisement fields 513 to 563, information about a DM advertisement date, an estimated amount, an advertisement cost, a DMA code, and the like is displayed in text by the billing institution 100. In addition, the first to eleventh advertisement fields 513 to 563 appear in the window (Fig. 7) for applying for advertisement when selected using a mouse or a keyboard.

7 is a diagram illustrating an example of a DM advertisement application 600.

As shown in FIG. 7, the DM advertisement application 600 includes an input field 602 for inputting information regarding a customer's residence area, gender, age, occupation, income level, consumption type, and purchase propensity. Doing. In the input field 602, the advertiser 120 may input letters or numbers through a keyboard, or may select and input corresponding information by opening a menu window by clicking a mouse.

The DM advertisement application 600 includes an input button 604 for inputting and transmitting information input by the advertiser 120 and a cancel button 606 for canceling the input information.

8 is a diagram illustrating an example of retrieving the number of advertisement applicants closed by the billing institution 100.

Referring to FIG. 8, a list of advertisers who have applied for advertisement and the number of total applicants are shown in the first to eleventh advertisement fields, respectively. The billing institution 100 may search for the number of advertisement applicants through a monitor.

9 is a system configuration diagram for explaining the on-demand DM advertising method according to the present invention.

9 will be described with reference to FIGS. 1 to 8.

First, a billing institution 100 including a financial institution, a card company, a telecommunication company that issues a DM (bill), accesses the DM marketing advertisement system 200 through the Internet network 10, and uses a DMA processing contract and online. Register a user to use the system (step ①).

Then, online ordering issuing and sending of the DM issuing and sending out regularly and irregularly generated from the billing institution 100 to the DM marketing advertising system 200 (step ②), and transmits the DM information and advertisement information Then, it is requested to recruit advertisements in the DM margin (step ③).

Next, the DM marketing advertisement system 200 receives a DM shipment order from the billing institution 100 and then recruits DM advertisements on a web page (step ④).

Next, the advertiser 120 accesses the web page of the DM marketing advertisement system 200 through the Internet network 10 and then searches for a DM advertisement and then applies (step ⑤).

Then, the billing institution 100 accesses the web page of the DM marketing advertisement system 200 and monitors the received advertisement application (step ⑥).

Next, the billing agency 100 examines and determines the closed advertisement application data (step ⑦).

Next, the DM marketing advertisement system 200 notifies the advertiser 120 about the advertisement determined by the billing institution 100 (step ⑧).

Then, the advertiser 120 receives the advertisement decision payment (payment) (step ⑨).

Then, the billing agency 100 transmits the customer's billing history and personal information to the DM marketing advertisement system 200 (step iii).

Next, the DM marketing advertisement system unit 200 generates a DM file by editing the billing history and personal information of the customer received from the billing institution 100 and the advertisement requested by the advertiser 120 (step ⑪). ).

Next, the DM file generated by the DM marketing advertisement system 200 is output to a printer or sent by mail (step iii).

Subsequently, the DM marketing advertisement system 200 generates a result of processing the DM (bill) requested by the billing institution 100 as data (step 를), and then sends the DM processing result to the billing institution 100. Notify (Step VII).

FIG. 10 is a flowchart illustrating in more detail an operation between the claim authority 100 and the DM marketing advertisement system 200 shown in FIG. 9.

As shown in FIG. 10, a billing institution 100 including a financial institution, a card company, and a communication company that issues a DM (bill) is connected to the DM marketing advertisement system unit 200 through the Internet network 10. In step S10, a contract for using DMA processing is concluded (step S12), and a user is registered to use the online system (step S14).

Then, online ordering issuing and dispatching of the DM issuing and sending out regularly and irregularly generated from the claim agency 100 to the DM marketing advertising system unit 200 (step S16), and transmits the DM information and advertisement information A request is made to recruit advertisements for the thread in the DM margin (step S18).

As described above, the detailed information of the DM includes a type of DM, a DM processing schedule, and a DM template. Here, the type of DM refers to a direct debit bill, a branch bill, a delinquent bill, and the like.

The advertisement information of the DM includes a DM advertisement (DMA) code. In this case, the DMA code includes data information about a customer's residence region, gender, age, occupation, income level, consumption pattern, purchase propensity, and the like.

Next, the DM marketing advertisement system unit 200 recruits the DM advertisement requested by the claim institution 100 online (step S20).

Then, the billing institution 100 accesses the web page of the DM marketing advertisement system 200 and monitors the received advertisement application (step S22).

Then, after determining and determining the advertisement application data closed in the billing institution 100 (step S24), the DM marketing advertising system unit 200 is notified of the determined advertisement (step S26).

Then, the billing institution 100 transmits the billing history and the personal information of the customer to the DM marketing advertising system unit 200 (step S28).

Here, the billing history of the customer includes information about the purchased goods or services and the shop or store and the billing price, and the personal information of the customer includes the name, address, telephone number, age, etc. of the billing party. Since such information is required for thorough confidentiality as personal information, the claimant 100 transmits information about the customer to the DM marketing advertising system 200 through a separate leased line 20.

Next, the DM marketing advertisement system unit 200 generates a DM file by editing a billing history and personal information of the customer received from the billing institution 100 and an advertisement applied by the advertiser 120 (step S30). ).

Then, the DM file generated by the DM marketing advertisement system 200 is output to a printer or sent by mail (step S32).

Next, the DM marketing advertisement system 200 generates a result of processing the DM (bill) requested by the billing institution 100, and then notifies the billing institution 100 of the DM processing result ( Step 34).

FIG. 11 is a flowchart illustrating an operation between the DM marketing advertisement system 200 and the advertiser 120 illustrated in FIG. 9 in more detail.

As shown in FIG. 11, the advertiser 120 accesses the web server 210 of the DM marketing advertisement system 200 using the Internet network 10 (step S100).

In this case, the web server 210 provides a plurality of web pages to the terminal of the advertiser 120 is connected (not shown).

Next, the advertiser 120 enters an ID (ID) and a password (Password) if the member is registered in the DM marketing advertisement system unit 200 (not shown). After applying for membership in accordance with the procedure to register (step S110). At this time, the registration process uses a known method widely used in the art.

Next, the advertiser 120 inquires the DM in the advertisement recruitment on the web page of the DM marketing advertisement system 200 (step S120) and then applies for advertisement placement (step S130).

In the step (S130), the advertiser 120 is how to apply for an advertisement is as follows.

For example, the web server 210 of the DM marketing advertising system unit 200 provides the advertiser 120 with a web page (including menu of advertisement contents, advertisement image, advertisement conditions) related to the DM advertisement, Have the advertiser select and enter.

Here, the advertisement content is a phrase corresponding to the content to be advertised, the advertisement image is an image shape corresponding to the advertisement content, and the advertisement condition is a residence of a customer who will receive a DM (bill) on which his advertisement is displayed. Includes details such as geography, gender, age, occupation, income level, consumption patterns, and purchasing preferences, as well as ad duration.

Next, when the advertiser 120 receives the advertisement decision notification from the DM marketing advertisement system 200 or confirms that the advertisement decision is made through the web page of the web server 210, the advertiser 120 pays for the applied advertisement. It performs (S150).

At this time, the payment method can be used in various ways, such as expected payment, actual quantity payment, post-payment, and payment by using a known method such as online payment, card payment, escrow payment, mobile communication bill payment. .

12 is a flowchart illustrating a DM file generation operation of the DM marketing advertisement system 200 shown in FIG. 9 in more detail.

As shown in FIG. 12, DM billing information and advertisement information are input from the billing institution 100 (step S200).

As described above, the detailed information of the DM includes a type of DM, a DM processing schedule, and a DM template. Here, the type of DM refers to a direct debit bill, a branch bill, a delinquent bill, and the like.

The advertisement information of the DM includes a DM advertisement (DMA) code. In this case, the DMA code includes data information about a customer's residence region, gender, age, occupation, income level, consumption pattern, purchase propensity, and the like.

Next, a DM draft is prepared based on the DM history information and advertisement information (step S210).

Next, the final DM design and layout are derived through a corrective operation (step S220), and then DM advertisements are recruited through a web page (step S230).

Then, after receiving an application for advertisement (step S240) from the advertiser 120 through the Internet network 10 receives a review and determination from the billing institution 100 for the applied advertisement (step S250). In this case, the advertiser 120 transmits data regarding advertisement contents, advertisement image, and advertisement conditions when the advertisement is applied. In this case, as described above, the advertisement content is a phrase corresponding to the content to be advertised, the advertisement image is an image shape corresponding to the advertisement content, and the advertisement condition is a DM (bill) in which its advertisement is displayed. Includes details of advertisement period, including details of location, gender, age, occupation, income level, consumption type, and purchase tendency of the customers to receive the data.

Then, after receiving the customer's billing history and personal information from the billing institution 100 and stores (step S260).

As described above, the billing information of the customer includes information about the purchased goods or services and the shop or store and the billing price, and the personal information of the customer is the name, address, telephone number, age of the customer. , Job, income, etc.

Next, the DM marketing advertising system unit 200 extracts customer data including the billing history and personal information of the customer (step S270), analyzes the customer propensity / pattern (step S280), and then segmentes the customer (step S290). ).

At this time, the method of segmenting the customer can be divided into the customer's residence region, gender, age, occupation, income level, consumption type, purchase orientation.

Next, the advertisement of the advertiser 120 that meets the customer's condition is extracted using the data of the customer (step S300).

For example, if the customer (subscribed) is a female college student in her 20s, and the residence area is Gangnam-gu, Seoul, and the main consumer products are fast food and clothing, the university students are located in Gangnam-gu among the data stored in the advertisement database 440. Look for this favorite, fast-food and clothing-related ad.

Next, the advertisement of the extracted advertiser 120 is edited in the DM of the customer to create a DM (step S310).

In this case, the DM (bill) does not simply input the billing details in the existing formal form, but prepares the layout and display of the advertisements and billing statements to be performed in harmony with the advertisement to be displayed. In addition, the phrase or image (drawing) of the advertisement may use the advertisement material provided by the advertiser as it is, or the service provider may write and use a new advertisement phrase offline or design an image.

Next, a DM file is generated for the created DM (step S320).

Then, a printer is output or an e-mail is sent based on the DM file (step S330).

The present invention is not limited to the above-described embodiments, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended utility model claims. Should be seen.

As described above, according to the on-demand DM advertising method and system according to the present invention, a one-stop (Merge) after merging into a single digital file by receiving a production process and commercial advertising of the DM on an online Web (Web) OneStop) enables direct production of DM production, dispatch, and post-processing on-line one-stop.

In addition, by placing commercial advertisements in the background, background, or margin of DM (bills), but according to the order conditions of the advertiser (customer), by region of residence, gender, age, occupation, income level, consumption form In addition, by providing one-to-one advertisements to each customer, the advertisements classified by purchase tendency, etc. can maximize the advertising effect and greatly reduce the advertising cost.

In addition, one-stop production, shipping, and post-processing of DM (bills) can be done via online communication, and productivity improvement and cost reduction can be achieved through DM process automation with DMA-only writer and online DM system. It can work.

In addition, through the online Web, DM production, real-time update, workflow monitoring, management, and operation can be performed. In addition, it is possible to process advertisement recruitment, specification presentation, advertiser selection, online payment through online web.

In addition, a variety of information and format invoices can be created and sent to direct mail customers. Therefore, by providing various colors and graphics, customers can easily and quickly identify the DM information, and can produce DMs of various sizes including charts, graphics, and pictures to attract customers' attention. This differentiated high-quality DM service enables customers to quickly and easily grasp information and enhance customer satisfaction and corporate image.

In addition, the DM marketing advertisement system department, which is requested to issue and send DM (bill) from the billing institution (bank company, card company, mobile carrier, etc.), recruits commercial advertisements online, and then the background of DM (bill). By loading it in the background or margin area, it is possible to transmit it to a customer terminal (for example, a computer terminal, a mobile terminal, etc.) through a communication network (for example, the Internet network).

In addition, since local-friendly shops and affiliated stores belonging to a specific region become the main targets of advertisements, the effects of advertisements and awareness can be greatly improved.

In addition, since only the person who needs the advertisement can be selectively advertised, not only can the efficiency of the advertisement be greatly increased, but also the advertisement cost can be greatly reduced.

In addition, if the client company is a credit card company, the card company's sales may be improved along with the increase in merchant sales.In the case of distribution companies such as department stores, the advertisements are selectively selected in consideration of the gender, age, taste, and income level of the customer. This enables efficient marketing strategies, and client companies can receive discounts on service costs such as printing costs in exchange for providing data, which can create an excellent effect of improving sales and reducing billing costs. It works.

1 is a block diagram of an on-demand DM advertising system according to a first embodiment of the present invention

2 is a configuration diagram of an on-demand DM advertisement system according to a second embodiment of the present invention.

3 is a block diagram of an on-demand DM advertisement system according to a third embodiment of the present invention

4 is a configuration diagram of an on-demand DM advertisement system according to a fourth embodiment of the present invention.

5 is a configuration diagram of the main server 240 shown in FIGS. 1 to 4.

6A and 6B show an example of a DM screen on a web page.

7 is a view showing an example of a DM advertisement application form

8 is a diagram illustrating an example of retrieving the number of ad applicants closed by the claimant.

9 is a system configuration diagram for explaining the DM advertising method on demand according to the present invention;

FIG. 10 is a flowchart illustrating in more detail the operation between the billing institution 100 and the DM marketing advertisement system 200 shown in FIG. 9.

FIG. 11 is a flowchart illustrating in more detail an operation between the DM marketing advertisement system 200 and the advertiser 120 illustrated in FIG. 9.

12 is a flowchart illustrating a DM file generation operation of the DM marketing advertisement system 200 shown in FIG. 9 in more detail.

<Description of Symbols for Main Parts of Drawings>

10: Internet network 20: leased line

30 network 100 billing institution

110: customer 120: advertiser

200: DM (Direct Mail) marketing advertising system

202 network

204: Fire well 206: Router

210: Web server 220: DM design work department

222: PC terminal 224: Printer

230: DM template server 240: main server

250: mail / SMS server

260: DM process monitoring unit

262: hub 264: PC terminal

270: print server 272: hub (HUB)

274: printer 300: regional center

302: hub 304: printer server

306: Printer

Claims (34)

Requesting the DM to issue and send the DM to the direct mail (MA) marketing advertisement system unit through a communication network; Recruiting, in the DM marketing advertisement system unit, an advertisement for the DM through a communication network; An advertiser applying for an advertisement through the communication network but requesting an advertisement condition; And And the DM marketing advertisement system unit extracting an advertisement of an advertiser suitable for the customer with the data of the customer, and then editing and displaying the extracted advertisement in the DM of the customer. Recruiting advertisements to be carried in a direct mail (DM) through a communication network in a DM marketing advertisement system unit of a billing institution; An advertiser applying for an advertisement through the communication network but requesting an advertisement condition; And And the DM marketing advertisement system unit extracting an advertisement of an advertiser suitable for the customer with the data of the customer, and then editing and displaying the extracted advertisement in the DM of the customer. The method according to claim 1 or 2, The on-demand DM advertising method characterized in that the communication network. The method of claim 1 or 2, wherein the custom DM advertising method, Accessing the DM marketing advertisement system through an internet network in the billing institution, and then performing a DMA processing contract and user registration; Ordering DM issuance and dispatch to the DM marketing advertisement system unit online; And And requesting the DM marketing advertisement system unit to transmit advertisement information and advertisement information of the DM to recruit an advertisement for a thread in the DM. The method of claim 4, wherein The detailed information of the DM includes a type of DM, a processing schedule of the DM, a template of the DM, The advertisement information of the DM on-demand DM advertising method characterized in that it comprises a DM (Direct Mail Advertisement (DMA)) code, including by region of residence, gender, age, occupation, income level, consumption type, purchase inclination of the customer . The method of claim 4, wherein the custom DM advertising method, Accessing the DM marketing advertising system unit through the internet network and monitoring the received advertisement application at the billing institution; And On-demand DM advertising method characterized in that it further comprises the step of judging and determining the advertising application data closed in the claim agency. The method of claim 6, wherein the custom DM advertising method, The DM marketing advertising system unit further comprises the step of notifying the advertiser about the advertisement determined by the billing institution on demand DM advertising method characterized in that it further comprises. The method of claim 7, wherein the custom DM advertising method, The on-demand DM advertising method characterized in that it further comprises the step of paying the bill through the Internet for the advertisement requested by the advertiser. The method of claim 8, The method of paying the advertiser bills, on-demand DM advertising method characterized in that it includes the expected amount payment, actual quantity settlement, post-settlement. The method of claim 8, wherein the custom DM advertising method, On-demand DM advertising method comprising the step of transmitting the billing history and personal information of the customer from the claim agency to the DM marketing advertising system using a dedicated line. The method of claim 10, The customer's billing includes information about the goods or services purchased, the store or store where the purchase was made, and the charge The customer's personal information includes a name, address, phone number, age, occupation, income level, consumption type, purchase-demand DM advertising method, characterized in that. The method of claim 10, wherein the custom DM advertising method, And the DM marketing advertisement system unit generating a DM file by editing a billing history and personal information of a customer received from the billing institution and an advertisement applied by the advertiser. The method of claim 12, wherein the custom DM advertising method, On-demand DM advertising method comprising the step of outputting the DM file generated by the DM marketing advertising system unit to the printer or by email. The method of claim 1 or 2, wherein the advertisement condition, On-demand DM advertising method characterized in that the DM mail (Direct Mail Advertisement (DMA)) code, including by region, gender, age, occupation, income level, consumption type, purchase tendency of the customer. The method according to claim 1 or 2, The advertisement is a custom DM advertising method, characterized in that to load at least one portion of the background, the background, the margin of the DM. The method according to claim 1 or 2, Method for transmitting the DM in the billing advertising center unit, The on-demand condition advertising method using a billing invoice, characterized in that for transmitting the e-mail to any one of the computer terminal and the portable terminal of the customer using the Internet network. The method according to claim 1 or 2, Method for transmitting the bill in the bill advertising center unit, On-demand conditional advertising method using a bill, characterized in that to send a bill to any one of the customer's house and company using the mail. A billing agency that issues and directs the customer's direct mail (DM); An advertiser's terminal for applying for advertisements to the DM of the customer; And On-demand DM advertising system characterized in that it comprises a DM marketing advertising system unit for extracting the advertisement suitable for the customer in the DM requested by the billing institution, and then edit the extracted advertisement in the DM of the customer. An advertiser's terminal for applying for advertisements in a customer's direct mail; And And issuing and sending the DM of the customer, and extracting an advertisement suitable for the customer to the DM of the customer, and including a billing agency having a DM marketing advertisement system unit for editing and displaying the extracted advertisement in the DM of the customer. On-demand DM advertising system. The method of claim 18 or 19, The billing institution is a bank, card companies, insurance companies, securities companies including financial institutions, telecommunications companies including mobile communication companies, department stores, commercial companies including stores, on-demand DM, characterized in that it includes all non-profit organizations Advertising system. The method of claim 18 or 19, The claim agency, the advertiser's terminal and the DM marketing advertising system unit is on-demand DM advertising system, characterized in that connected to the Internet. The method of claim 21, The claim agency and the DM marketing advertising system unit on-demand DM advertising system, characterized in that the additional line is installed. The method of claim 18 or 19, wherein the DM marketing advertising system unit, On-demand DM advertising system further comprises a plurality of regional center unit having at least one printer server and a printer. The method of claim 23, The DM marketing advertising system unit and the plurality of regional center unit on-demand DM advertising system, characterized in that connected by a network or a dedicated line. The method of claim 18 or 19, A terminal of an advertisement image production body which produces an advertisement image at the request of the advertiser and transmits the advertisement image to any one of the terminal of the advertiser and the DM marketing advertisement system through an internet network; And On-demand DM advertising system characterized in that it further comprises a customer terminal for searching the DM by accessing the web page of the DM marketing advertising system through the Internet network. The method of claim 18 or 19, wherein the DM marketing advertising system unit, A web server connected to the Internet through a network and providing a web page; A DM design work unit connected to the network, the DM design work unit performing design, editing, drafting, work scheduling, reception processing, and work result management work of the DM; A DM template server connected to the network and providing a pattern of a predetermined picture or image according to the DM type through a web page; A main server connected to the network, receiving a DM information and advertisement information from the billing institution, creating a DM, and editing a advertisement applied by the advertiser to the created DM to create a DM file; A mail / SMS server connected to the network network for transmitting a DM file created in the main server to a customer through an internet network or as a short message; A DM process monitoring unit connected to the network network and monitoring a manufacturing process of the DM; At least one printer server connected to the network and managing and controlling the output of the DM; And On-demand DM advertising system comprising at least one printer connected to the printer server. The method of claim 26, wherein the web server, A contract conclusion module that concludes a direct mail advertisement (DMA) processing use contract with the billing authority; And On-demand DM advertising system comprising a member authentication module for performing member registration and authentication of the advertiser and the customer. The method of claim 26, The DM design work unit is a custom DM advertising system, characterized in that consisting of a plurality of PC terminals and printers. The method of claim 26, wherein the DM process monitoring unit, A hub connected to the network; And Custom DM advertising system, characterized in that consisting of a plurality of PC terminals connected to the hub. The method of claim 26, The plurality of print server is a custom DM advertising system, characterized in that connected to the network via a hub (HUB). The method of claim 26, wherein the DM marketing advertising system unit, A Firewell connected to the Internet network and preventing hackers from invading from the outside; And The on-demand DM advertising system characterized in that it further comprises a router (Router) for delivering the data received through the Fire Well to the destination through the most efficient path through the network. The method of claim 26, wherein the main server, A billing information management module for storing and managing details information of the DM received from the billing institution in a billing information database (DB); An advertisement management module for storing and managing advertisement information of the DM received from the billing institution and advertisement material received from the advertiser in an advertisement material database; A billing module for creating a billing history and a DM in which an advertisement is inserted based on data received from the billing information management module and the ad management module; And And an output management module for controlling the printer server to output the DM created by the billing module. The method of claim 26, The billing module extracts data about the customer, analyzes the propensity and pattern of the customer, and segmentes the customer to create a DM by evicting the targeted promotion / advertisement / event for each customer. The method of claim 26, The billing information management module on-demand DM advertising system, characterized in that to provide a function to enable the use of the mileage system in small stores by analyzing the information of the small stores with a high frequency of use based on the billing history accumulated every month .