KR20210133032A - Effective advertising method using user-created content - Google Patents

Abstract

The present invention relates to an effective advertisement method using user-created content (UCC). According to the present invention, when a user creates and registers UCC directly created by a user on a web server, the UCC is listed in a content classification list according to a preset rule and prepared advertisement content corresponding to the classification list is searched so that a UCC file including one advertisement information is completed. When the UCC is distributed and consumed, content or scene of the corresponding UCC has a strong relationship with advertisement content, and thus a high advertisement effect can be achieved by an associative technique. In addition, the method provides an advantage of distributing a predetermined advertisement revenue to be distributed to users who have created the UCC on the basis of various events according to playback requests of content consumers and users.

Description

Effective advertising method using user-created content

The present invention relates to an effective advertising method using user-generated video content. In particular, by providing advertisement information directly or indirectly related to the contents or scenes of the contents together with the contents, it is a technology provided to achieve a stronger advertisement effect for those who see and hear the contents.

Looking at today's Internet networks, as Web 2.0, in which the user is the subject, has become an issue, the active participation of users in the Internet has become a subject of epochal interest. In other words, the existing user, who stayed only in the role of a consumer, was reborn as a prosumer who plays an active role in content production, and became an existence that encompasses the production, distribution, sharing, and sale of content. User-Created Contents (UCC) are being actively produced. In particular, thanks to the video trend throughout the digital content market, user-generated content has also entered the multimedia era from text or image-centered to video-centered multimedia. is becoming more active.

However, even in such an environment, even though the user has become the subject of the production of his own content, the method and system for selecting and combining advertisement content with the content produced by himself is not known. Therefore, there could not exist a base system and business model that could compensate for the distribution, sharing, and sale of the content produced by the user through the network.

On the other hand, in order to combine advertising content with general video content and maximize the advertising effect when content consumers on the network watch the video (the advertising content is also viewed), there must be a correlation between the video content and the advertising content. Database classification of video content emerges as a very important problem. In addition, it is very important to the industry based on video content to make it easy to search for videos by making the video content a database. And this work had to take a lot of manpower and money.

In the present invention, as a way to overcome this problem, when a user creates and edits video content by himself/herself and links to an Internet site, allowing the user to create a classification list for the video on his/her own is considered to be the starting point of solving the problem. , such a technique was not known before the present invention, and it is intended to solve this through the present invention.

The present invention is the product of research and efforts to overcome the problems and limitations of the prior art.

A basic technical object of the present invention is to provide an advertisement method in which user-generated content (UCC) and advertisement content are combined and each content is correlated by a list classified by content or scene.

An object of the present invention is to allow a user to classify and set video content by a specific scene or keyword by a user according to a predetermined rule when an individual user creates, edits, and registers video content and distributes the video content on a network.

Another object of the present invention is to select and set advertisement content of a product or service that can be associated through each classified scene of a video UCC produced by an individual user, so that the advertisement content set when the user's video UCC is played is also included. It is intended to provide an advertisement method for exposure.

Another object of the present invention is to provide a revenue system in which a certain portion of expected advertising revenue can be distributed to users who have produced the video UCC as the video UCC produced by the user is freely distributed and distributed through the network.

In addition, another object of the present invention is to secure a high-quality video database because it is expected that voluntary participation of users will be further promoted through a system in which advertisement revenue is distributed to users. The video database secured in this way will serve as the basis for a stable profit structure for the separate video search business and the operation business of video portals.

In addition, another object of the present invention is to reduce the manpower and time required for databaseizing the video content by scene by allowing the user to classify and set the video content by scene and keyword in advance while directly producing and editing the video content.

It should be noted that the object of the present invention is not limited to the above explicit description, but also includes specificity that can be easily predicted by those skilled in the art due to the characteristic configuration of the present invention.

In order to achieve the above object, an effective advertising method using user-generated video content of the present invention includes: a first step of selecting an original video file; a second step of uploading the original video file through a UCC (User-Created Contents) generator provided on the website to complete the video UCC, and inserting the selected advertisement content to prepare a video UCC file including advertisement information; and

and a third step of displaying the advertisement content on the screen of the user terminal along with the playback of the corresponding video UCC when there is a request to play the video UCC file including the advertisement information.

According to the present invention described above, there is an advantage in that an advertisement method suitable for the personal media era is provided by combining the user-created content (UCC) directly produced by the user and the advertisement content.

An effect of the present invention is that it is possible for an individual user to classify and set the corresponding video content according to a predetermined rule when an individual creates, edits, and registers the video content and distributes it on the network.

In addition, another effect of the present invention is that the user can select and set advertisement content of goods or services that can be associated through each classified scene of the video UCC produced by the user, so that when the user's video UCC is played, it is set It is to achieve a predetermined advertising effect by allowing the advertising content to be exposed together.

Another effect of the present invention is that a certain portion of expected advertising revenue can be distributed to the user who produced the video UCC as the video UCC produced by the user is freely distributed and distributed through the network.

In addition, another effect of the present invention is that it is possible to secure a high-quality video database because it is expected that the voluntary participation of users will be further promoted through a system in which advertisement revenue is distributed to users. The video database secured in this way will serve as the basis for a stable profit structure for the separate video search business and the operation business of video portals.

In addition, another effect of the present invention is to reduce the manpower and time required for databaseizing the video content by scene and keyword by allowing the user to classify and set the video content by scene and keyword in advance while directly producing and editing the video content. is in the

It should be added that even if effects not specifically mentioned in the specification of the present invention, potential effects expected by the technical features of the present invention are treated as described in the specification of the present invention.

1 is a diagram showing a schematic process of the present invention.
2 is a diagram showing a schematic example of the overall system configuration of the present invention.
3 is a diagram schematically showing the overall flow of the present invention.
4 is a diagram illustrating steps of selecting an original video file according to an embodiment of the present invention.
5 is a diagram showing an example of the configuration of the UCC generator of the present invention.
6 is a diagram illustrating the configuration of steps of completing a video UCC file including advertisement information according to an embodiment of the present invention.
7 is a view showing another embodiment of FIG. 6 .
Fig. 8 is a diagram showing an example of the configuration of a player of the present invention displayed on a user's terminal.
9 is a diagram illustrating an example of the entire file configuration when advertisement content is in a video file format or an image file format.
10 is a diagram schematically illustrating a process after a video UCC file including advertisement information is reproduced.

In an embodiment of the present invention, the first step of selecting the original video file is,

accessing the website and checking whether membership is authenticated; and selecting a moving picture file stored in a computer storage medium as the moving picture original file.

In an embodiment of the present invention, the second step of preparing a video UCC file including the advertisement information is,

The method may further include: the server of the web site building an advertisement database in which advertisement contents are stored in advance, and providing information on the advertisement contents to the user terminal through the web site.

In an embodiment of the present invention, the second step of preparing a video UCC file including the advertisement information is,

uploading the original video file selected through the UCC generator; Completing the video UCC by editing the uploaded video original file and recording the content classification list; retrieving advertisement content corresponding to a content classification list in an advertisement database provided by the website; determining whether the searched advertisement content is selected; when advertisement content is selected, inserting the corresponding advertisement content into the video UCC according to a predetermined rule to complete a video UCC file including advertisement information; and

It is preferable to further include; generating a streaming link for the video UCC file including the advertisement information on the server of the website, and displaying it on the website.

In addition, in the effective advertising method using the user-generated image content of the present invention, the operation server of the UCC web server may further include the step of providing a personal advertisement web page to the member terminal activating the UCC generator.

The personal advertisement web page displays information about the video UCC including one or more advertisement information and an advertisement event report.

In addition, the UCC generator of the present invention may include a video upload module, a video editing module, an audio insertion module, an advertisement content insertion module, and a content classification list recording module.

In addition, it is preferable to insert the advertisement content according to the present invention by selecting one or more of advertisement video, text, banner, and image file formats.

In addition, if the advertisement content is inserted in the advertisement video format, the selected advertisement video is preferably positioned before or after the video UCC and played as a video UCC file including one advertisement information.

In addition, the effective advertising method using the user-created video content of the present invention is based on any one or more factors among the number of times of reproduction of the video UCC file including the advertisement information, the number of clicks of advertisement content, the address of the user terminal being reproduced, and the reproduction time. It may further include recording an advertisement event report based on the advertisement event report.

In addition, the present invention further includes, based on the advertisement event report, the operation server of the website accumulating the points of the creator member of the video UCC file containing the advertisement information or distributing the advertisement fee through online deposit good to do

In addition, the user terminal in which the video UCC file including the advertisement information of the present invention is played is a PC, laptop, mobile phone, PDA, vehicle that can play the video UCC file including the advertisement information through a wired/wireless Internet network or a wired/wireless communication network. It is good to include a terminal, TV, etc.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings. And, in the description of the present invention, if it is determined that the subject matter of the present invention may be unnecessarily obscured as matters already known to those skilled in the art, such as related known configurations, the detailed description thereof will be omitted.

1 shows a schematic process of the present invention. The constituent factors of the business model of the present invention are the user 100, the UCC website 200, and the advertiser 300, and for convenience of explanation, the user as a consumer who plays video content is not shown.

The user 100 provides user-created contents (UCC) to the UCC website 200 through a computer and an Internet network, and the UCC website 200 provides the user with a UCC generator and advertisements required for UCC production. It provides a database and distributes advertising revenue according to the distribution of UCC. The advertiser 300 provides predetermined advertisement information and advertisement cost to the operator of the UCC web site, and the UCC web site provides the advertiser with advertising effects according to the distribution of UCC. On the other hand, since the user 100 and the advertiser 300 go through the mediation of the UCC website, they do not have a direct relationship, but the user 100 engages in advertising activities for the advertiser 300 through the UCC produced by them. , the advertiser pays a predetermined advertising fee through the UCC website 200 .

Fig. 2 shows Fig. 1, which shows a schematic process, in a more detailed overall system configuration.

The UCC user terminal 1 accesses the Internet site operated by the UCC web server 2 through the Internet network 4 and stores the original video file taken by using a digital camera or the like. Another user terminal (5) (6) is also connected to the UCC web server (2) through the Internet (4), a plurality of UCC user terminals (1) is a terminal produced and registered video UCC is reproduced, the UCC user If the terminal 1 is a production-side terminal, the user terminals 5 and 6 become a consumer-side terminal. The consumer-side user terminal may be any of a PC, a laptop computer, a mobile phone, a PDA, a vehicle terminal, and a TV. However, the streaming link of the UCC web server should be optimized according to the user terminal environment of the consumer side and the network to which the terminal belongs.

The UCC user terminal 1 accesses the website of the UCC web server 2 and uses the UCC generator 10 to create, edit, and register a video UCC file based on the original video file created by itself. .

The UCC web server 2 provides the UCC generator 10 to the user terminal 1, and a member database ( 7) is provided. The video content produced and registered by the user terminal 1 is stored in the UCC database 9 by content classification. Meanwhile, the UCC web server 2 is connected to the advertiser server 3 and has an advertisement database 8 for advertisement content provided from the advertiser server 3 .

In addition, the UCC web server 2 has a log database according to the distribution of the video UCC, and based on this log information, the number of times the video UCC file is played, the number of clicks on the advertisement content, the address of the user terminal to be played, the playback time A system 52 for managing advertisement events by recording various events, such as, and an advertisement fee payment system 51 for paying advertisement fees to subscriber members based on the system 52 are provided. The billing server 50 is responsible for performing events and procedures related to the payment of advertising expenses.

Since the system configuration of FIG. 2 is schematically shown in the range necessary for describing the specific system of the present invention, specific processes and known components necessary for performing an actual function are omitted.

Figure 3 schematically shows the entire process of the advertising method through the video UCC of the present invention, based on the schematic system of Figures 1 and 2 as above.

First, the original video file is selected (S100). This original video file means a file stored in one's own computer, and it means a video file created by a user for the first time or a file re-edited by downloading a video file created by another person. Next, upload the original video file using the UCC generator, edit it on the web, complete the video UCC, search and select advertisement content from the advertisement database, and insert it into the video UCC to create a video UCC file containing advertisement information , is registered on the website (S200).

Next, when a general user terminal visits the website and selects a video UCC file containing the advertisement information or a link to the video UCC file posted on another website, and there is a playback request, The video UCC file including the corresponding advertisement information is played through the Internet browser to the user terminal (S300). When the requested user terminal is a mobile terminal, a video UCC file including corresponding advertisement information linked to a wireless Internet page is played back to the terminal through a transmission network. At this time, the advertisement content inserted together with the corresponding video UCC will also be displayed on the screen of the user terminal.

4 shows an embodiment of the step S100 in more detail. First, at an arbitrary point in time, a user member creates an original video file by himself/herself using a digital camera, a web camera, a video camera, or the like (S101). The original video file may be a video file format or a photo file format (JPG, etc.). In the case of a photo file format, it is converted into a video file format through the following UCC generator.

Next, the created video original file is stored in the computer storage medium of the user member (S102). Herein, the computer storage medium refers to various storage media such as one's own computer hard disk, a USB modem storage device, an external hard disk, an optical disk, and a storage space provided by the web.

Next, the user member accesses the Internet web site of the UCC web server using a computer terminal (S103). And when the UCC registration process provided by the Internet web site of the UCC web server is selected (S104), the UCC web server performs a procedure of confirming whether the connected computer terminal is the computer terminal of the subscribed member (S105). In order to confirm that the computer terminal is a member's terminal, the user enters the ID and password to perform the authentication process. If the computer terminal is not a member, enter the name, identification code, address, etc. carry out If it is determined that the selection of the UCC registration process is selected by the member's access, the UCC web server activates the UCC generator (S106). Then, the original video file stored in the computer storage medium is selected through the upload procedure set by the UCC generator (S107).

5 shows a schematic configuration of the UCC generator 10 provided by the UCC web server. UCC generator 10 includes a video upload module 11, a video editing module 12, an audio insertion module 13, a text insertion module 14, a content classification list recording module 15, an advertisement content insertion module 16 is comprised of

The video upload module 11 is configured to include a video upload component, and allows the original video file stored in the storage medium of the connected user computer terminal to be uploaded to the web. of encoding is performed. The video editing module 12 , the audio insertion module 13 , and the text insertion module 14 are editing tools for editing the uploaded original video file. Using the video editing module 12, a user can freely edit a section of a video that can cut and paste a specific part of a video file, and edit video effects that create effects such as color, emphasis, 3D processing, shading, and distortion in the video. If the original video file is a photo file format, a continuous effect is applied to one or more photo file formats to make a video file.

The audio insertion module 13 is a module for inserting audio such as voice or music into a moving image to complete a multimedia file, and the text insertion module 14 is a tool for inserting text into a moving picture file, and the user can use the text insertion module (14) is used to insert a predetermined message into the video.

On the other hand, the content classification list recording module 15 is a tool for recording the classification list of the video content posted by the user. This content classification list recording module includes, for example, drinking water, using a mobile phone, using a computer, eating rice, drinking tea, drinking alcohol, kissing, calculating, Includes a scene-by-scene classification list classified by scenes, such as driving scenes and makeup scenes. In addition, it includes a keyword classification list classified by keywords of text inserted into the video file. In addition, 'Computer/Peripheral Devices', 'Portable Electronic Products such as Mobile Phone/MP3 Player/Digital Camera', 'Home Appliance', 'Cosmetics/Beauty', 'Clothing ', 'Fashion goods', 'Furniture', 'Daily goods', 'Baby goods', 'Food', 'Sports/leisure goods', 'Automobile', 'Musical instruments', 'Albums', 'Travel goods', ' Includes a list of classifications by product such as 'insurance products'.

The data required for the content classification list recording module 15 is determined by data predetermined in each classification code table 20 corresponding to a classification list for each scene, a classification list for keywords, and a classification list for each product.

In addition, the UCC generator 10 includes an advertisement content insertion module 16, and the advertisement content insertion module 10 is used to insert advertisement content into the video UCC. The advertisement contents searched for, selected, and inserted by the advertisement contents insertion module 10 are extracted from the advertisement database 8, and the advertisement contents stored in the advertisement database 8 correspond to the contents classification lists in advance for the convenience of searching. It is good to classify them as follows, and to be given a corresponding code. How the advertisement content is inserted into the video UCC by the advertisement content insertion module 16 will be described again below.

On the other hand, the operation server of the UCC web server provides a personal advertisement web page to the member terminal that activates the UCC generator. The personal advertisement web page is a kind of personal media that displays information about the video UCC that contains a number of advertisement information uploaded by the member to the member, and also displays an event report on the playback event or advertisement event for this video UCC file. , and also information necessary for billing processing, such as point information, is displayed on the monitor of the member terminal. The event report will be described again below.

6 shows an embodiment of the above step S200 as a more specific example. As in step S107 above, when the UCC generator is activated on the web, the original video file is loaded from the user's computer storage medium through the video upload module of the UCC generator (S201). Next, the original video file called by using the video editing module of the UCC generator is convenient, and the classification list for the video content is recorded (S202). The edited video source file is automatically or non-automatically stored in the personal media folder on the web provided by the UCC web server (for example, selecting the "Yes" key on the user interface for the query "Do you want to save the edited video file?" method) is registered.

Next, pre-classified advertisement content corresponding to the classification list for the video content is searched for on the website (S203), and it is determined which one or more of the searched advertisement contents to be selected (S204). In the case of "Yes", the video UCC file including the advertisement information is completed by inserting the advertisement content according to the predetermined rule of the advertisement content insertion module (S205). When inserting advertisement content, an advertisement event identification code is also inserted.

And create and register a streaming link for the video UCC file including the advertisement information in the web site server (S206). This is displayed on the website (S207).

7 shows another embodiment in which a process step of protecting a copyright of a moving picture UCC file is added to the embodiment of FIG. 6 .

When the member terminal accesses the Internet site of the UCC web server (S211), enters an ID and password to perform a predetermined login procedure (S212), the UCC generator is activated through the video UCC registration process, and the uploaded video original file is edited (S213). Next, by writing the edited video UCC according to the rules determined by the content classification list listing module, the video UCC is completed (S214).

There is no big problem if the uploaded video original file is an original file taken by yourself and there is no copyright infringement problem. In some cases, there may be copyright infringement issues. Therefore, in order to prevent this, the UCC web server essentially proceeds with the copyright protection process by the member's selection or the server's selection (S215).

If it is made by the member's choice, use a banner or an independent web page to request a guarantee that the content does not infringe the copyright or portrait rights of others, and guarantee that the copyright or portrait rights of others are not infringed by the member's terminal Only when verification is performed, a unique copyright code for DRM (Digital Rights Management) is given and the following procedure is performed. If this guarantee procedure is not performed, a streaming link is not created on the UCC web server. Next, in the case of an embodiment conducted by the selection of the server, whether the video UCC completed in step S214 is temporarily registered and then re-edited of the copyrighted content of another person, whether the content infringes on the portrait right of another person After going through the protection procedure by the system supervisor, a unique copyright code for DRM is given and proceeds to the next step.

Next, as in the steps S203 and S204, the advertisement content is searched and selected (S216), and the advertisement content is inserted into the video UCC produced, edited and registered by the member, and at this time, the advertisement event identification code is inserted (S217). This advertisement event identification code is a code for tracking and recording events such as the number of times the video UCC file containing the linked advertisement is clicked and played, the number of clicks on advertisement content, the address of the user terminal being played, and the playback time. We collect data for distribution of certain profits to UCC producer members. In addition, the advertisement event identification code may include an identification code for tracking events such as membership registration to an advertiser site and product sales through the advertiser site.

Steps S218 of generating a streaming link on a website server and steps S219 of displaying a video UCC file including advertisement information on a website are the same as steps S206 and S207 of the embodiment of FIG. 6 above, respectively.

An insertion type of advertisement content to be inserted into the video UCC may be selected from among advertisement video, text, banner, and image file formats.

8 shows an example of a schematic screen configuration of a player for reproducing a video UCC of the present invention, and a video UCC produced by a user is played back in the video play area 30 . When the advertisement content is inserted in text format, through the advertisement area 31 (in the figure, it is displayed at the top left inside the video play area 30, but this is arbitrary) at an arbitrary position inside and outside the video play area 30 An advertisement phrase, which is text, is inserted and may be displayed in the advertisement area 32 at the lower outside of the video play area 30 . When advertisement content is inserted in a banner format, it is accompanied by a separate frame in a predetermined image, text, video format, etc. in the player, or a banner is inserted in the advertisement area 32 at the bottom inside the player.

9 shows an embodiment in which advertisement content is inserted as an advertisement video. As shown in FIG. 9 , when the insertion of advertisement content is selected as an advertisement video format, the selected advertisement video is located in front (FIG. 9(a)) or behind (FIG. 9(b)) of the video UCC to form one advertisement. information should be included. In the case of Fig. 9 (a), advertisement information is included

In the video UCC file, advertisement content is first played for 10 seconds, then video UCC of 60 seconds is played, and in the case of FIG. Such an embodiment can be applied as it is even when the insertion format of the advertisement content is an image file format.

10 shows a more detailed embodiment of the step S300.

A playback request for a video UCC including advertisement information is transmitted to the UCC web server by the consuming user terminal (S301). This playback request can be made through a visit to the website operated by the UCC web server, or by clicking on the link through the web page of another website where the streaming link of the video UCC is listed. When this playback request is transmitted to the UCC web server, the UCC web server activates the corresponding streaming link (S302), transmits the video UCC file containing the advertisement information to the requested user terminal, and records the transmission event to transmit the advertisement event. Report (S303).

Accordingly, the video UCC file including the transmitted advertisement information is played back to the user terminal (S304), it is determined whether there is a request for detailed information about the advertisement content displayed on the user terminal (S305), and if there is a request for detailed information , displays detailed advertisement content information, records the corresponding event, and reports the advertisement event (S306). The detailed advertisement content information includes automatic movement to a linked advertiser web site, a frame pop-up to the linked advertiser web site, provision of a pre-stored advertisement content web page, and the like.

Based on the advertisement event report value recorded in step S306, it is determined whether advertisement revenue is distributed, and a predetermined specific advertisement revenue distribution value is calculated (S307). When the popularity of the video UCC is reported (S311), if the video UCC is widely distributed and streamed a lot, the advertisement effect of the advertisement content displayed together also increases, so the number of clicks of the video UCC is predetermined (eg, 10,000 times) or more, record a popularity report and proceed to step S307.

That is, the advertisement event report shows the number of times the video UCC file containing advertisement information is played, the number of clicks on the advertisement content, the event to sign up to the advertiser's site after clicking on the advertisement content, and the advertiser after clicking on the advertisement content. It is databased in the advertisement event management system as an event record for a product purchase event for purchasing a product, an address of a user terminal to be reproduced, a playback time, and the like.

In step S307, when it is determined whether to distribute advertisement revenue to the video UCC production members, and the specific revenue distribution amount and method are determined according to a predetermined rule, an advertisement revenue distribution event is executed to the video UCC production member (S308) . The specific amount of revenue distribution is made according to the terms and conditions between the parties, and the revenue distribution method can be made in such a way that the UCC web server accumulates the points of the producer member of the UCC file containing the advertisement information. In this case, the member's points are used when the UCC web server provides a shopping mall or content purchase service for other products. On the other hand, a method of depositing a predetermined amount to the member's online account, which is stored in advance when registering as a member, is also possible.

On the other hand, the protection scope of the present invention is not limited by the embodiments explicitly described above. In addition, it should be added that the protection scope of the present invention cannot be limited by obvious changes or substitutions in the technical field to which the present invention pertains.

1: User terminal (member terminal)
2: UCC web server
3: Advertiser Server
4: Internet
5, 6: Consumer-side user terminal
7: Member database
8: Advertising database
9: Classified UCC database
10: UCC Generator
11: video upload module 12: video editing module
13: audio insertion module 14: text insertion module
15: content classification list recording module 16: advertisement content insertion module
20: classification code table
30: video play area
31, 32: advertising area
50: billing server
51: Advertising payment system
52: advertising event management system
※ It is revealed that the accompanying drawings are exemplified as a reference in order to enhance the understanding of the technical idea of the present invention.

Claims (12)

A first step of selecting a video source file;
Upload the original video file through the UCC (User-Created Contents) generator provided on the website to complete the video UCC in which the content classification list is recorded, and insert the selected advertisement content to prepare a video UCC file containing advertisement information a second step; and
When there is a request to play a video UCC file including the advertisement information, a third step of displaying the advertisement content on the screen of the user terminal along with the playback of the corresponding video UCC. advertising method. The method of claim 1,
The first step of selecting the original video file is,
accessing the website and checking whether membership is authenticated; and
An effective advertising method using user-generated video content, including; selecting a video file stored in a computer storage medium as the original video file. The method of claim 1,
The second step of preparing the video UCC file including the advertisement information is,
An effective advertising method using user-created video content, further comprising; establishing, by the server of the web site, an advertisement database in which advertisement contents are stored in advance, and providing information on the advertisement contents to a user terminal through the web site. . The method of claim 1,
The second step of preparing the video UCC file including the advertisement information is,
activating the UCC generator to upload the selected original video file;
Completing the video UCC by editing the uploaded video source file and recording the content classification list;
retrieving advertisement content corresponding to a content classification list in an advertisement database provided by the website;
determining whether the searched advertisement content is selected;
when advertisement content is selected, inserting the corresponding advertisement content into the video UCC according to a predetermined rule to complete a video UCC file including advertisement information; and
Creating a streaming link for the video UCC file including the advertisement information in the operating server of the website, and displaying on the website; Effective advertising method using user-created video content further comprising a. 5. The method of claim 4,
The operation server of the UCC web server further comprises the step of providing a personal advertisement web page to a member terminal activating the UCC generator, an effective advertising method using user-created video content. 6. The method of claim 5,
The personal advertisement web page is characterized in that the display information and advertisement event report on the video UCC including one or more advertisement information, Effective advertising method using user-created video content. The method of claim 1,
The UCC generator includes a video upload module, a video editing module, an audio insertion module, an advertisement content insertion module, and a content classification list recording module, an effective advertising method using user-created video content. The method of claim 1,
An effective advertising method using user-generated video content, characterized in that the insertion of advertising content is selected and inserted in any one or more of advertising video, text, banner, and image file formats. 9. The method of claim 8,
When the insertion of the advertisement content is selected as the advertisement video format, the selected advertisement video is positioned before or after the video UCC and is played as a video UCC file including one advertisement information. effective advertising method. The method of claim 1,
An advertisement event based on any one or more of the number of times the video UCC file containing the advertisement information is played, the number of clicks on the advertisement contents, the membership registration event or product sale event after clicking the advertisement contents, the address of the user terminal to be played, and the playback time An effective advertising method using user-generated video content, further comprising the step of recording a report. 11. The method of claim 10,
Based on the advertisement event report, the operation server of the website further comprises the step of accumulating points of producer members of the video UCC file including the corresponding advertisement information or distributing advertisement fees through online deposit, user-created video Effective advertising method using content. The method of claim 1,
The user terminal includes a PC, a laptop computer, a mobile phone, a PDA, a vehicle terminal, a TV, etc. capable of playing the video UCC file including the advertisement information through a wired/wireless Internet network or a wired/wireless communication network, user-created video content effective advertising method.

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