KR101070741B1 - Method on advertisement of content syndication system participating in digital content syndication of digital content using wire or wireless network - Google Patents

Abstract

The present invention relates to an advertising method using a content syndication system that participates in the delivery of digital content using a wired or wireless network. More specifically, the present invention relates to a digital method using a wired / wireless network that processes commercial tag set information used to obtain keyword advertising content. The present invention relates to an advertising method using a content syndication system that participates in a content delivery process.
In the present invention, in the content syndication process related to the distribution or transmission of multimedia content such as a video, an image, a sound, and the like, the commercial tag set information is mapped to the digital content, so that the commercial tag is exposed to the user computer. Disclosed are a method and system for exposing keyword advertisement content using aggregate information together.
According to the present invention, a content producer, a content distributor, and a content distributor producing multimedia content can all enjoy advertising revenue through a service of multimedia content including keyword advertising content. On the other hand, the user can use the multimedia content for free or at a very low cost, and it is easy to surf the web to related content through informational keyword advertising content related to the multimedia content they are contacting. There is an effect of obtaining information. In addition, the advertiser can be targeted advertisement (targeted advertisement) targeting the audio-visual users to be able to induce more traffic to the site / web page and other advertising content that they want to advertise.
In addition, the present invention can be used in the wired / wireless online advertising industry, multimedia content industry, information and communication service industry, video industry such as film, image industry, music industry, and the like.

Description

Method on advertisement of content syndication system participating in digital content syndication of digital content using wire or wireless network}

The present invention relates to an advertising method using a content syndication system that participates in the delivery of digital content using a wired or wireless network. More specifically, the present invention relates to a digital method using a wired / wireless network that processes commercial tag set information used to obtain keyword advertising content. The present invention relates to an advertising method using a content syndication system that participates in a content delivery process.

In the age of Web 2.0, Internet traffic has surged for user-generated user-generated content (PROC), professional created content (PCC) videos, and photos. In particular, www.youtube.com is known worldwide for sharing user-generated videos, and there are a number of sites on the Internet where users can search for and create audiovisual videos. On the other hand, photo sites such as www.flickr.com allow users to search for photos or images and view the searched images.

In multimedia content sites such as www.youtube.com and www.flickr.com that share videos, photos and images, the search for multimedia content such as videos, photos and images is basically based on text. Typically, creators of multimedia content use a variety of means to ensure that their multimedia content is exposed to a large number, representative of which is titled, at least one or more tags, or descriptions of the multimedia content. Or select at least one category or enter one or more categories. At this time, the title, tag or description or category is in the form of text, and the text may be indexed and stored as an index, or may be stored in a DB without indexing. In this case, when the user receives a search word, the user queries the index or the DB with the search word, and the search engine or the DBMS outputs multimedia content corresponding to the search word as a search result. At this time, the server of the multimedia content site receives the selection information on the specific multimedia content from the user computer and transmits the selected multimedia content to the user computer. That is, in case of video, the server of the multimedia content site transmits the selected video to the user's computer by at least one of streaming method and file transfer method. Transfer it to your computer.

On the other hand, multimedia contents such as video, photos, and images have a larger file size than textual contents, and thus, a huge amount of storage capacity and network bandwidth are required for smooth service. This high capacity of computing power and bandwidth contributes to excessive service maintenance costs. On the other hand, these multimedia content service sites attempt to advertise by inserting a video advertisement irrelevant to the video at the beginning, the middle, or the end of the video, but their advertising revenue is far less than the cost of site maintenance.

1, 3 and 5 show examples of how information such as a video or a photo is provided by www.youtube.com, www.youtube.com, and www.flickr.com, respectively. have. As shown in FIG. 1, FIG. 3, and FIG. 5, these sites provide meta information such as title information, tag information, description information, category information, etc. for the multimedia content. You can see that it does not provide.

Meanwhile, www.google.com or www.overture.com's keyword advertising content service is now the most powerful revenue model on the Internet. These keyword ad content services, also known as search ad services, provide an advertiser's ad content with search results when a user's search query matches the relevant advertiser's ad keyword, or when the user's ad keyword matches. When clicked, it refers to a service of a method of collecting a predetermined advertising fee from an advertiser. The reason why such a search advertisement is popular is that the user's search term and the advertiser's advertisement keyword match so that the advertisement effect is large.

Accordingly, the present invention provides an advertising method and system for combining the text information and keyword advertising by using text information, such as meta information that can be included or obtained in the multimedia content stored in the multimedia content service sites, Improve the profitability of multimedia content service sites.

On the other hand, the existing content syndication has a serious conflict between the content producer who seeks profit on the content itself and the user who wants to use the content for free. One such example is the revival and bankruptcy of www.napster.com. Although Apple's www.itunes.com service has been successful, it's a far lower number of paying users than the amount of content in the world, and it's only a very basic chapter of content syndication. Therefore, there has been a great demand for the introduction of a win-win model of content syndication in which content producers, distributors and distributors can enjoy high profits together while accepting the needs of free users.

The problem to be solved by the present invention is as follows.

First, an advertisement method using a content syndication system using a commercial tag in a content producer system, a content distributor system, a content distributor system, and a user computer, and a related system are provided.

Secondly, the present invention proposes a method for generating, managing, transmitting various types of commercial tags such as time-dependent commercial tags or real-time commercial tags based on a content syndication system, and using them in keyword advertising.

Third, a meta information-based keyword advertisement service method using a content syndication system and a related system are presented.

Fourth, the content syndication system includes a content producer system, which is a system for producing digital content that includes or interoperates with this system, a content distributor system, which is a system for distributing digital content, and provides digital content to a user's computer. A content distributor system, a digital content service system for providing digital content to a user's computer, a keyword advertising content providing system, a content syndication system for managing the delivery of digital content, a broadcast service system, a user computer, and a predetermined program running on the user's computer. The present invention proposes a method of processing information in relation to the above, and a method of performing a keyword advertisement using a commercial tag set in the system.

Fifth, users may store, schedule, and click on commercial tags related to the content syndication system and keyword advertisements called by commercial tags while viewing and viewing multimedia content such as video on a user's computer, including interactive digital TV such as IPTV. The present invention provides management, service provision, keyword advertising methods and systems for various operations.

Sixth, the present invention provides a method of distributing or transmitting digital content by linking a commercial tag set to digital content, and a content syndication system implementing the method.

In order to achieve the technical object of the present invention, in the advertising method using a content syndication system participating in the process of delivering digital content using a wired or wireless network, the content syndication system, (A) at least one or more from a predetermined first system Obtaining request information for at least one commercial tag set information corresponding to digital content information; (B) obtaining the commercial tag set information as the digital content information; (C) providing the commercial tag set information to a second predetermined system; The commercial tag set information is information about a commercial tag set, wherein the commercial tag set is composed of at least one commercial tag belonging to a category of a tag, and the commercial tag is a keyword at the time of creation of the commercial tag or the commercial tag. The existence of at least one keyword advertisement content corresponding to the commercial tag is guaranteed at least at least one of the time points of calling the keyword advertisement through the advertisement content providing system, wherein the tag includes a product name, a service name, A proper noun and a text string of at least one of keywords registered by the advertiser in the keyword advertisement content providing system. When the keyword advertisement content providing system receives a string, the keyword advertisement content corresponding to the string is present. Keyword light Querying a content DB to obtain at least one keyword advertisement content, wherein the keyword advertisement content DB stores a keyword advertisement content of an advertiser corresponding to a keyword registered by the advertiser. An advertisement method using a content syndication system is provided.

The commercial tag set is generated using a commercial tag set generating system, and the commercial tag generating system includes at least one of at least one of the existence of keyword advertisement content corresponding to the tag and the commercial information of the tag. It is preferable to provide.

The digital content information is any one or more of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network. The commercial tag set information may include any of physical commercial tag set data, commercial tag set identification information for identifying the physical commercial tag set data, and commercial tag set location information for accessing the physical commercial tag set data through a wired or wireless network. It is preferred that there is at least one.

The first system and the second system may be any one of a digital content service system for providing digital content to a user computer, the content syndication system, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer. The digital content service system includes a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, and a digital publication for providing digital publication to the user computer. At least one of a system and a media service system for providing a media service to the user computer.

The content syndication system is a content producer system that is a system of a person who produces the digital content, a content distributor system that is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and a digital to the user computer. Belonging to any one of a digital content service system for providing content, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer, the content producer system, the content distributor system, It exists and is independent of a content distributor system, the digital content service system, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer. The digital content service system is a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, and a digital publication to the user computer. It is preferably at least one of a digital publication system for providing and a media service system for providing a media service to the user computer.

The first system is the content syndication system, and before the step (C), the step of combining the digital content information and the obtained commercial tag set information, and the step (C) is performed. Preferably, the digital content information and the commercial tag set information are transmitted together to the second system.

The combining of the digital content information and the obtained commercial tag set information may include accessing physical digital content data, digital content identification information for identifying the physical digital content data, and the physical digital content data through a wired or wireless network. Digital content information and physical commercial tag set data, which is one of digital content location information, commercial tag set identification information for identifying the physical commercial tag set data and the physical commercial tag set data, can be accessed through a wired or wireless network. It is preferable to combine commercial tag set information which is at least one of commercial tag set position information.

The combining may include a first method of associating and storing digital content information and the commercial tag set information, and the same key value for the digital content information and the commercial tag set information so that the digital content information and the commercial tag set information may be associated with each other. A second method of using a third method of using identification information of one of the digital content information and the commercial tag set information as the other key value so that the digital content information and the commercial tag set information can be associated with each other; To use any one or more of a fourth method for allowing one of the digital content information and the commercial tag set information to call the other so that the digital content information and the commercial tag set information can be associated with each other. desirable.

The commercial tag set includes the commercial tag set generation system for the digital content, (a1) receiving a candidate of at least one commercial tag for the digital content; (a2) receiving commercial information about a candidate of the commercial tag;

(a3) generating at least one commercial tag set for the digital content including any one or more commercial tag candidates having received selection information among the commercial tag candidates; and (a4) corresponding to the identification information of the digital content. And store the obtained commercial tag set or transmitting the commercial tag set together with the identification information to a predetermined system.

Preferably, the commercial tag set further includes any one or more of application rank information, application time information, and application condition information for the commercial tag with respect to any one or more of the commercial tags constituting the commercial tag set. .

Commercial tags constituting the set of commercial tags are used to obtain keyword advertising content, wherein the keyword advertising content is exposed to a user computer along with the digital content, and the digital content and the keyword advertising content are exposed to the user computer. How to make sure

1) Any one of the content syndication system, the first system, and the second system sends the commercial tag set to the keyword advertising content providing system directly or via the third system, and then the keyword advertising A first method of receiving at least one keyword advertising content directly from a content providing system or through the third system, and then transmitting the digital content and the received keyword advertising content together to the user computer;

2) any one of the content syndication system, the first system, and the second system performs a function of obtaining keyword advertising content from the keyword advertising content providing system using the commercial tag set and the commercial tag set. Transmit a program to the user computer, and the program transmits the received set of commercial tags to the keyword advertising content providing system directly or via the third system, and then directly or from the keyword advertising content providing system. A second method of obtaining at least one keyword advertising content via a third system and exposing it to the user computer; and 3) one of the content syndication system, the first system, and the second system is the commercial Using tag sets Transmitting a program to the user computer to perform a function of acquiring keyword advertisement content from the keyword advertisement content providing system and a function of obtaining a commercial tag set corresponding to the digital content; the program corresponding to the digital content; Obtaining the commercial tag set; and transmitting the obtained commercial tag set to the keyword advertising content providing system directly or via the third system, and then directly or from the keyword advertising content providing system. Receiving at least one or more keyword advertising content via a third system and exposing it to the user's computer; and a third method for performing the content syndication system, the first system, and the second system. Which one said Including the program to perform the function of acquiring keyword advertising content from the keyword advertising content providing system using a commercial tag set and the function of acquiring a commercial tag set corresponding to the digital content, and transmitting the program to the user computer. The program obtaining the commercial tag set corresponding to the digital content; and transmitting the obtained commercial tag set to the keyword advertising content providing system directly or via the third system. And receiving at least one or more keyword advertising contents directly from the keyword advertising content providing system or via the third system, and displaying the at least one keyword advertising content on the user computer.

It is preferable that it is any one or more of methods.

Implementing the present invention has the following effects.

First, an operator operating a multimedia content service system may enjoy advertising revenue through a service of multimedia content including keyword advertising content.

Second, operators operating a meta information-based mediation system can enjoy advertising revenue by mediating keyword advertising content.

Third, an operator operating a keyword advertisement content providing system may enjoy advertising revenue by providing keyword advertisement content.

Fourth, an operator providing a user computer installation program may enjoy advertising revenue by exposing keyword advertising content to a user's computer.

Fifth, the user can easily access the information provided by the advertiser through the keyword advertising content with information related to the multimedia content that the user is in contact with, so that the user can obtain additional information about the field of interest. There is.

Sixth, the advertiser has an effect that can drive more traffic to the site / web page that he wants to advertise.

Seventh, those who participate in the commercial tag generation can make money in return for the participation, and if the keyword advertisement is performed using the commercial tag, more advertising revenue can be generated in relation to the same multimedia content.

Seventh, it is possible to generate or use a commercial tag that can call or operate a commercial tag set generation system or a high-revenue keyword advertisement, and thus revenue of advertising or service usage is expected.

Eighth, content producer systems, content distributor systems, operators of content distributor systems, or those participating in content syndication can enjoy high revenue from keyword advertising revenue, which results in relatively low to no cost content. It can be distributed, so that users can enjoy the content at low cost or for free.

Ninth, an operator operating a media service system may enjoy advertising revenue through a service of media content including keyword advertising content. On the other hand, a content manager, such as a large number of blogs or communities participating in the media service system may be provided with a portion of the advertising revenue related to the content created or managed by him, and thus may be a beneficiary of the advertising revenue.

Tenth, operators operating digital publication service systems, such as document programs such as pdf, document publication service systems, e-book systems, article publication service systems, news publication service systems, etc., operators operating digital publication content containing keyword advertising content You can enjoy advertising revenue through our services. Accordingly, since e-books, documents, news, articles, etc. can be distributed at low cost, readers can use digital publication contents such as e-books, documents, news, articles, for free or at an extremely low cost.

Eleventh, an operator operating a broadcast service system for broadcasting content or an operator operating a real-time multimedia content service system may enjoy advertising revenue through a service of media content including keyword advertisement content.

Twelfth, experts, such as advertising professionals who are involved in the creation of a commercial tag set for a particular content, are paid for contributing to the generation of a commercial tag set used for high yield advertising.

1 is an exemplary diagram of a typical video playback webpage screen to which the present invention is not applied.
FIG. 2 is a diagram illustrating an embodiment of a video replay webpage screen to which the present invention concept to which the meta information based keyword advertisement contents service method is applied. FIG. 2 shows that keyword advertisement content corresponding to "printer" present in tag information is provided as meta information.
3 is an exemplary diagram of a typical video playback webpage screen serviced in Korean, to which the present invention is not applied.
FIG. 4 is a diagram illustrating a video replay webpage screen to which a meta information-based keyword advertisement content service method is applied, according to an embodiment of the present invention. FIG. 4 shows that keyword advertisement content corresponding to a refilled ink present in tag information is provided as meta information.
5 is an exemplary diagram of a web page screen providing a normal image service to which the present invention is not applied.
FIG. 6 is a diagram illustrating an embodiment of a web page screen providing an image service to which the present inventive concept using the meta information based keyword advertisement contents service method is applied. FIG. 6 shows that keyword advertisement content corresponding to refill present in tag information is provided as meta information.
FIG. 7 is a diagram for one embodiment of the present invention, in which a keyword advertisement content may be changed based on other meta information while a video is played in FIG. 4. In particular, when the meta information is divided into two or more groups, and the information related to the user clicking on the keyword related to the refilling ink in the ink-related group is obtained, the keyword advertisement based on the meta information of the group to which the refilling ink belongs is illustrated. Is showing as an enemy.
FIG. 8 is an exemplary diagram illustrating that another keyword advertising content may be provided to a user's computer when there is no click from the user in FIG. 4 or when a certain time elapses. 8 shows that keyword advertisement content for a tag called a multifunction device is provided.
FIG. 9 is a diagram illustrating an exemplary embodiment of the present invention, which provides keyword advertisement content for inkjet by extracting a keyword advertisement target text of inkjet from description information among meta information.
FIG. 10 is a diagram illustrating a configuration of a system in which a meta information-based keyword advertisement service is provided in the non-differentiation model method of the present invention.
FIG. 11 is a diagram illustrating an information flow between components of a meta-information-based keyword advertisement service in a non-differentiation model scheme of the present invention.
12 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a multimedia content providing system for a non-weighted model of the present invention.
FIG. 13 is a diagram for a configuration of a system in which a meta information based keyword advertisement service is provided according to an intermediary model method of the present invention.
FIG. 14 is a diagram for one example of information flow between components of a method of providing a meta information-based keyword advertisement service in a mediation model scheme of the present invention.
15 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a multimedia content providing system for a mediation model of the present invention.
16 is another exemplary embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a multimedia content providing system for a mediation model of the present invention.
17 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a function of a meta-information-based keyword advertisement content providing system for a mediation model of the present invention.
18 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided in a keyword advertisement content providing system-centric manner according to the present invention.
19 is a diagram illustrating an information flow between components of a method of providing a meta information-based keyword advertisement service in a keyword-oriented content providing system-centric manner according to the present invention.
20 is a view illustrating an embodiment of a method for providing a meta information-based keyword advertisement service centering on the function of the keyword advertisement content providing system in a keyword advertisement content providing system centric scheme according to the present invention.
21 is a diagram illustrating the configuration of a system in which a meta information-based keyword advertisement service is provided by a user computer installation program method of the present invention.
FIG. 22 is a diagram illustrating the flow of information between components of a method of providing a meta information-based keyword advertisement service through a user computer installation program method of the present invention.
FIG. 23 is a diagram for one embodiment of a method for providing a meta information-based keyword advertisement service centering on a user computer installation program method for the user computer installation program method according to the present invention.
24 is a diagram illustrating the configuration of a system in which a meta information based keyword advertisement service is provided according to an integrated model method of the present invention.
FIG. 25 is a diagram for describing a method of providing a meta information-based keyword advertisement service centering on a multimedia content providing system according to an integrated model method of the present invention.
FIG. 26 is a view showing another embodiment of a method for providing a meta information-based keyword advertisement service centering on a user computer installation program method for the user computer installation program method according to the present invention.
27 is a view showing an embodiment of the commercial tag set generation system of the present invention.
28 is a diagram for one embodiment of a commercial tag set generating module of the commercial tag set generating system according to the present invention.
29 is a diagram for one embodiment of a method for generating a commercial tag set by the commercial tag set generating system of the present invention.
30 is a diagram illustrating how a multimedia content service system implements a keyword advertisement service providing method using a commercial tag set generation system according to the present invention.
31 and 32 are diagrams illustrating exemplary embodiments in which the inventive concept using commercial tags is applied to the broadcast service system 13000.
33 to 35 are information flow diagrams, diagrams, or service flow diagrams related to the broadcast service system 13000 of the present invention.
36 to 37 are exemplary embodiments of the present invention applied to TV broadcasting (a broadcast video screen is displayed) and radio broadcast (no broadcast video screen) through a wired or wireless interactive network.
FIG. 38 shows an embodiment of a multimedia content audiovisual interface of the present invention as it appears on a user computer.
FIG. 39 is a diagram illustrating an embodiment of a screen for managing keyword advertisement content information that has been exposed to, clicked on, or received from a user (reservation, etc.) by the user computer 9000.
40 is a diagram illustrating an exemplary embodiment of processing information about a case in which there is no reservation, storage, or click on a user keyword advertisement content or a commercial tag of the impression keyword advertisement management server.
FIG. 41 is a diagram illustrating an embodiment of information processing relating to when the exposure keyword advertisement management module 13210 is installed in the user computer 9000.
FIG. 42 is a diagram for one example of an information processing method of the exposure keyword advertisement management server when information on a user's selection (reservation, storage, click, etc.) of keyword advertisement content or a commercial tag is generated.
FIG. 43 is a view illustrating a method of processing information in an impression keyword advertisement management module 13210 installed in the user computer 9000 when user selection (reservation, storage, click, etc.) of keyword advertisement contents or commercial tags occurs. One embodiment drawing.
FIG. 44 relates to a real time broadcast and is essentially a multimedia content service system 1000 that provides multimedia content generated in real time. The broadcast service system 13000 providing real time broadcast content to a user computer 9000 is described in the following description. Each corresponds to FIG. 31.
45 is a diagram illustrating an existing content syndication method.
46 is a diagram of an embodiment of a content syndication model of the present invention.
47 is a diagram of one embodiment of a configuration for a content syndication system of the present invention.
48 is an exemplary diagram of a content syndication method of the present invention based on the manner in which a commercial tag set is first transmitted to a multimedia content service system 1000 in combination with the content in the content distributor system 16000.
49 illustrates one embodiment of an independent root model of content syndication of the present invention.
FIG. 50 is an exemplary diagram of a content syndication method centering on the content syndication system serving as the content distributor system 16000.
FIG. 51 is a diagram of an exemplary configuration of a typical independent route model described above.
Fig. 52 is a diagram illustrating another exemplary configuration of the independent route described above.
FIG. 53 is a diagram illustrating another exemplary configuration of the independent route described above. FIG.
54 is a diagram illustrating an embodiment of the present invention in which an idea of the present invention is implemented using a media service system.
55 is a diagram for one embodiment of a method of implementing the present invention using a media service system.
56 is a flowchart of an embodiment of an information processing method of a commercial tag generation system.
FIG. 57 is yet another implementation of a method of processing information in a commercial tag generation system including obtaining selection information for at least one commercial tag candidate from a computer of a person who is going to generate a commercial tag set using the commercial tag set generation system. An example flowchart is shown.
58 is a flowchart illustrating an information processing method of a content syndication system according to the present invention.
FIG. 59 is another exemplary flowchart of an information processing method of a content syndication system of the present invention including combining digital content information and obtained commercial tag set information.
60 is a flowchart illustrating an information processing method of the exposure keyword advertisement management server according to the present invention.
61 is a flowchart illustrating an information processing method of a broadcast service system according to the present invention.
62 is a flowchart illustrating an information processing method of a media service system according to the present invention.
63 is a flowchart illustrating an information processing method of the digital publication service system of the present invention.
64 is a diagram illustrating the construction of a digital publication service system of the present invention.

Hereinafter, it demonstrates in detail, referring drawings.

Full configuration

2, 4, 6, 7, 8, and 9 illustrate exemplary results of executing the keyword information-based keyword advertisement service method including the video information in the video multimedia content service system of the present invention. Meanwhile, FIGS. 10, 13, 18, and 21 are an overall configuration for executing the meta information-based keyword advertisement service method included in the video information in the video multimedia content service system of the present invention, and the respective components constituting the entire configuration. The detailed configuration of the partial system.

In order to implement the present invention, 1) a user computer 9000, 2) a multimedia content service system 1000, a keyword advertisement content providing system 3000, and a wired / wireless network 8000 are necessary. In some cases, at least One or more meta information-based keyword advertisement mediation systems 2000 are required. Hereinafter, each system, a server included in each system, each system and / or each function module included in each server, and each DB (database) will be described in detail.

Keyword advertising content providing system 3000 and keyword advertising content providing server 3100.

The keyword advertising content providing server 3100 is included in the keyword advertising content providing system 3000. The presence form of the keyword advertisement content providing server 3100 may include an external keyword advertisement content providing server type outside the multimedia content service system 1000 and an internal keyword advertisement content existing inside the multimedia content service system 1000. There may be a provisioning server type. Being in the interior means that the identity of the operator of the multimedia content service system 1000 and the operator of the keyword advertisement content providing server 3100 are recognized. On the other hand, being outside is a case where the identity or the affinity of the subject is weak or absent, or only in a partnership relationship.

On the other hand, from the standpoint of the implementation of the present invention, the distinction between the internal and the external is not significant, and it is distinguished in order to reduce the confusion resulting from the display of the inclusion relationship on the configuration diagram of the whole system or service. Most online operators do not have a keyword advertising content providing server 3100 therein. Famous places that operate the keyword advertisement content providing server 3100 include Google, which operates www.google.com, and Yahoo, which operates www.overture.com. Since large sites such as www.google.com provide not only multimedia contents but also keyword advertisement contents, in terms of the multimedia contents service system 1000 included in www.google.com, the keyword advertisement contents providing system 3000 is internally provided. Will be an integrated form that includes Such a type as www.google.com is referred to herein as a unified model type.

A person who operates the keyword advertisement content providing server 3100 typically owns an advertiser network directly or indirectly. The advertisers inform the operator of the keyword advertisement content providing server 3100 of their keyword advertisement content (title of advertisement, description of advertisement, URL or URI, image for advertisement, and / or text for other advertisement). And at least one of non-text content (such as multimedia content such as image, video, sound, etc.) is registered by at least one keyword or together with several keywords. The keyword advertisement content providing server 3100 may extract and transmit keyword advertisement content corresponding to the keyword when a specific keyword or the like is received. Furthermore, the keyword advertisement content providing server 3100 may set a predetermined virtual space through the network so that the keyword advertisement content may be finally exposed to the user computer 9000. The multimedia content service system 1000 ) Is an example. And, the operator of the keyword advertising content providing server 3100 is to directly send the advertising costs for the keyword advertising content to the advertisers when the user clicks on the keyword advertising content or the advertising effect occurs in exchange for the exposure. It is the main business content to request indirectly (via an advertising agency, etc.) or indirectly from the advertising expense account of the company. The keyword advertisement content providing server 3100 may construct a keyword registered by an advertiser, a title of an advertisement, a description of an advertisement, or other content of keyword advertisement content in a text form or a search index, and then obtain a text query ( Keyword query, etc.) through a DBMS (or search engine), and then extract keyword advertising content corresponding to the query result, and query the keyword advertisement content that satisfies all or the predetermined criteria of the extracted keyword advertising content. Computer). The extraction of the keyword advertisement contents is typically performed by extracting the keyword advertisement contents of the advertiser corresponding to the keyword when the query matches the keyword registered by the advertiser, and extracting the appropriate keyword advertisement contents by using another matching method. Is done in a way.

The present invention deals with the keyword advertising content among the advertising content. The keyword advertisement content refers to advertisement content that is associated with, searched for, or called by a keyword in the form of a search word / query or other text (including a tag and a description) among the advertisement contents. Of course, the keyword advertising content is called by the keyword that matches the keyword registered by the advertiser will naturally be the subject of the present invention. The keyword advertising content is typically in the form of a text, an image such as a banner, or does not exclude the form of an image, sound, etc., the text, image, image and / or sound may be combined at least one.

The keyword advertising content providing server 3100 includes at least one of a specific server / client (the user computer 9000 or a specific program or code installed in the user computer 9000 is an example. In case of receiving the above-mentioned text string, the received string (at least one or more keyword advertisement target text of the present invention) is processed to search whether there is keyword advertisement content corresponding to the string, and if there is keyword advertisement content, The keyword advertisement content may be provided to the server / client.

The keyword advertisement content providing server 3100 may be a keyword advertisement content providing server-side text acquisition module 3110 that receives text and / or keyword advertisement target text (hereinafter, referred to as a text acquisition module 3110 or a keyword advertisement content providing server-side text). This is called an acquisition module 3110. This is completely different from the non-tag text acquisition module 5130 in the meta information acquisition module 5100 described below.), And the keyword advertisement content DB 3120 storing keyword advertisement content. ), A keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting keyword advertisement content obtained from the keyword advertisement content DB 3120 with respect to the obtained text and / or keyword advertisement target text. . The keyword advertisement content providing server-side keyword advertisement content transmission module 3130 logically or physically transmits the keyword advertisement content to its outside. Meanwhile, the keyword advertisement content transmission module such as the keyword advertisement content providing server-side keyword advertisement content transmitting module 3130 performs an equivalent function regardless of a logical or physical location, and the meta information-based keyword advertisement mediation server 2100 described later. ) Performs the equivalent function to the keyword advertising content transmission module 8800, and they are only distinguished by the difference of the higher concept to which they belong, and their function is equivalent.

In this case, the keyword advertisement content providing server 3100 side text acquisition module 3110 and the keyword advertisement content providing server 3100 side keyword advertisement content transmission module 3130 may be physically or functionally combined. In synchronous communication, the keyword acquisition module and the advertisement content transmission module are not separated, and one module performs both acquisition and transmission functions. Due to the nature of the HTTP protocol, when a client establishes a connection with a server, and the client requests a keyword to the server in that state, the server generates ad content for the keyword while the connection is maintained. Connection is lost after sending to the client. However, even if the module is physically or functionally identical, it is more appropriate to separate it conceptually because the function to perform (the information on the object of acquisition and transmission) is different. Asynchronous (the way the acquisition and delivery modules are performed separately) can be used when processing takes a long time or does not require immediate response.

At this time, a method of extracting the appropriate keyword advertising content from the received text and / or keyword advertisement target text is largely a method using a DBMS or a method using a search engine. The keyword ad content may include keywords registered by the advertiser, title of the ad, description of the ad, URL (keyword ad content URL stored in the keyword ad content providing server 3100, URL of the advertiser and other related URLs related to the keyword ad content), and other text. There is information in the form of various letters, numbers, and / or symbols, including the like, and so on, the information may be subject to a query by a query expression of a DBMS or indexed by an indexer. The keyword advertisement content URL has a function of receiving click information such as the multimedia content service system 1000, the keyword advertisement content providing server 3100, and redirecting to the actual page when the keyword advertisement content URL is clicked on. This is the URL of the server, and the actual URL is the address of the actual advertiser's web page that will be displayed on the user's computer after the click information is obtained and processed by the server.

For example, if your keyword ad content URL is http://keyadserver.com/redirect?id=49382&… If the actual advertiser's URL is http://pradabag.co.kr, the keyword ad content URL is sent to the keyword ad content information sent to the user's computer (this keyword ad content URL is generally hidden from the user). When a user clicks on this keyword ad content URL, they will be redirected to the advertiser's URL, http://pradabag.co.kr, and the user's computer will be redirected to the advertiser's URL, http://pradabag.co.kr The information is transmitted to the webpage information.

When there is at least one multimedia content and various information related to the multimedia content, it is constructed as a DB, the information required by the DB is obtained through a DBMS in a query method, or the various information is constructed as an index, and this is a search query. When is obtained, searching for it by a searcher or the like is obvious to those skilled in the art, and thus detailed description thereof will be omitted. Of course, the keyword advertisement content DB 3120 may include information about an advertiser who has registered keyword advertisement content for a specific advertisement keyword and information about an advertisement keyword registered by the advertiser. Meanwhile, the keyword advertisement content DB 3120 includes information on the advertising unit price (the advertisement unit price can be changed in real time), information on an advertisement cost generation condition, information on an advertiser balance of an advertiser, and an advertisement spending of an advertiser. It may include any one or more of information about, information on the management of advertisements, policy information on the operation of advertising, policy information on the allocation of advertising costs, fraudulent advertising exclusion policy and its conditions. In this case, when using a DBMS, it may be desirable to use a fast DB such as a memory DB in order to speed up the search speed in the DB. On the other hand, using a DBMS is much more efficient than using a search engine. Of course, the search engine indexes the increment or change using DB as a data source.

Multimedia content service system 1000 and multimedia content service server 1100

The multimedia content service system 1000 includes a multimedia content service server that serves multimedia content. The multimedia content service server 1100 includes a multimedia content DB 1110 and conceptually includes video content. Video content DB 1111, image content DB 1112 containing content in photographic or other image formats, sound content DB 1113 containing music, songs, sound effects or other sound content, articles or news It includes one or more of the text-centric content DB 1114, other multimedia content DB 1115 that includes the content of the text, such as the center. The multimedia content DB 1110 includes at least one multimedia content file, meta information of the multimedia content file, address information for calling the multimedia content file (actually there is a multimedia file in another system, and the multimedia file is called) And the address information is provided to the user's computer, and the user's computer may receive the multimedia file or streaming data of the file using the address information.) And / or the multimedia It further contains management information about the content file. The multimedia content service system 1000 may provide the multimedia content and other multimedia content related services to a user computer 9000 accessing the multimedia content to the multimedia content service system 1000 through a wired or wireless network 8000. have. In this case, when the multimedia content service system 1000 provides a service through a web method (a web browser is installed in the user computer 9000 and the web content browser is connected to the multimedia content service system 1000), the web is provided. You will need a server. Meanwhile, a dedicated program capable of playing multimedia content such as a Windows media player or a gom player is installed in the user computer 9000, and the dedicated program is connected to the multimedia content service system 1000. When downloading and playing multimedia content or receiving and playing streaming data of the multimedia content, it will be obvious that a server capable of accommodating data communication with the dedicated program is required. On the other hand, when the user computer 9000 is a mobile terminal such as a mobile phone, the multimedia content is provided in a third manner (for example, a method optimized for other mobile terminals such as a WAP method). It will be appreciated by those skilled in the art that a server is required. In the description of the present invention, the description will be made based on a web method, but this is for convenience of description, and it is obvious that the web method is only one example of a communication method, and it is natural to understand that it includes other wired / wireless Internet / non-Internet communication methods. will be. Of course, multimedia content provided by a file download method such as an image is provided through a web server, and multimedia content provided by a streaming method such as a video or music requires a streaming server, which can be conceptually separated, The multimedia content service server 1100 of the multimedia content service system 1000 may be implemented in a server at the same time, and a web server or a streaming server may naturally be included in its function, and those skilled in the art will naturally consider them. No description is made separately for each multimedia content file.

Meta Information of Multimedia Content

The meta information included in the multimedia content includes meta information related to the content of the multimedia content. An identifier (ID), a title, a tag, a category (classification information), description information, and other multimedia content service system 1000 of the multimedia content. ) One or more of the processing information (commercial tag set information described below will be an example). Table 1 shows an example of what meta information is included in the multimedia content. Meanwhile, meta information of the multimedia content file itself may include any one or more of a file size, a play time, a file position, and an acquisition time of the multimedia content file, and are generated in a relationship between the multimedia content file and the user. There may be log information about the multimedia content file, such as the number of times of inquiry of the multimedia content file, a search time, and derivative content such as comments provided by users with respect to the multimedia content file. An example of the meta information included in the multimedia content as described above will be found in Table 1 below. Table 1 below is an example of the multimedia content DB 1110, and it can be seen that various meta information about multimedia content is included.

ID title tag category File path Explanation Play time #One
Ghosts are in the printer Office worker, ghost, printer, new employee, refilled ink Movie & Animation ... /
Z74HJQY_t8Q A strange experience of a new employee
And ghosts are nowhere ...
Refill ink, disappear 1 minute 30 seconds #2
Testimony of Lawyer Kim Kyung-joon Kim Kyung-joon, Jae-kyung Choi, Jae-won Oh, Myung-bak Lee, BBK News & Politics ... / 7nCBiSaZeJA Counsel "One BBK office printer is inkjet"
Prosecution "No inkjet behind office" 3 minute, 20 seconds # 3
Genuine Ink VS Infinite Ink Refilled Ink, Original Ink, Infinite Ink, Printer, Multifunction Printer, Ink Know & Style ... / Kn0sA26X_YE I knew if genuine ink was good, but ...
I didn't know it would be this far.
5 minute, 10 seconds .

Although not shown in Table 1 above, at least one commercial tag of the present invention may correspond to the multimedia content, which is also stored in the multimedia content DB 1110 in relation to the ID of the multimedia content. Can be.

The screen associated with the video shown in FIG. 2 relates to the multimedia content ID 3 of Table 1 above.

In this case, when the multimedia content service system 1000 directly generates the multimedia content, the multimedia content service system 1000 may generate the meta information, but the multimedia content creators may generate the multimedia content. In case of upload to file transfer, the title, tag, and descriptive information may be provided by the creator. When the creator selects at least one category for the multimedia content provided by the creator according to a predetermined classification criterion, the selected category information is also meta information. On the other hand, if the multimedia content service system allows users who are not creators to provide or add tags, description information, categories, etc. to the multimedia content provided by the creator, such tags, description information, etc. may also be added to the meta information. Will be included. Examples of the meta information may be found in FIGS. 2, 4, 6, and 7 to 9.

Type of multimedia content

Meanwhile, the multimedia content includes a video multimedia content centered on a video, an image multimedia content centered on an image, a sound multimedia content centered on a sound, a text multimedia content centered on a text, and the other text, images, sound, and the like. Multimedia content including at least two or more videos. In the present invention, the idea of the present invention will be mainly described based on moving picture multimedia contents, but it will be apparent that the present invention is not limited to moving picture multimedia contents. In general, a method of servicing a video multimedia content is a method of transmitting a video multimedia content file to a user computer 9000 by streaming or the like on a server side, and a method of transmitting the video multimedia content file itself to a user's computer. There is this. Both of these methods apply equally to sound multimedia content. Although the present invention will be described with reference to the former, it will be obvious to those skilled in the art that the present invention can be applied to the latter.

In this case, the multimedia content transmission module 1120 may be included in the multimedia content service server 1100 for transmission of the video multimedia content file in a manner such as streaming. In general, in the case of an image multimedia content file, the image multimedia content file itself may be transmitted to the user computer 9000 without the concept of reproduction. However, even in such a case, since the file format of the image multimedia content file generated by the multimedia content creator is often not viewable on the user's computer 9000, the multimedia content is typically used. The service server 1100 may convert the image multimedia content file generated by the creator to be played in a typical browser. The conversion may also be applied to video multimedia content or sound multimedia content. Meanwhile, the multimedia content service server 1100 may generate a thumbnail image for the multimedia content generated by the creator, and the thumbnail image may appear as a result of the user searching for the multimedia content for the multimedia content. Also do.

* Meta-based keyword ad server 6000

Next, the meta information-based keyword advertisement server 6000 of the present invention will be described in more detail with reference to FIG. 10. The meta information-based keyword advertisement server 6000 includes a meta information acquisition module 5100 for acquiring meta information of multimedia content, and a keyword advertisement control module 6900 for controlling keyword advertisement according to the present invention. The keyword advertisement display module 7900 may perform a role according to various methods of displaying keyword advertisement content.

Meta Info Get Module (5100)

The meta information acquisition module 5100 may include a tag information acquisition module 5110 and a non-text information acquisition module 5120 and text information other than a tag for receiving tag information in at least one text format included in the multimedia content. There is a non-tag text acquisition module 5130 to obtain. As the information obtained by the meta information acquisition module 5100, the play time information of the multimedia content is important. The non-tag text acquisition module 5130 obtains all text information except tag information among information on the multimedia content.

For example, the tags in the ID 3 multimedia contents of FIG. 2 and Table 1 include "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink", and the like. The tag information acquisition module 5110 of the meta information acquisition module 5100 receives the "refill ink, genuine ink, infinite ink, printer, multifunction printer, and ink". On the other hand, the non-tag text acquisition module 5130 obtains the title of the video "Genuine Ink VS Infinite Ink", the description "Genuine Ink is good, but did not know the difference to this extent." In this case, when the tag information acquisition module 5110 receives at least one tag information, the non-tag text acquisition module 5130 may not function. That is, the tag information acquisition module 5110 and the non-tag text acquisition module 5130 may obtain meta information at the same time, but the tag information acquisition module 5110 attempts to obtain information first, and then the tag information acquisition module. When the information obtained by the 5210 is not available, or the information obtained by the tag information obtaining module 5110 is a preset criterion (the tag information obtained by the tag information obtaining module 5110 cannot generate the keyword advertisement target text) If the same situation condition does not occur), the non-tag text acquisition module 5130 may be operated in subordinate order.

Meanwhile, when there is a commercial tag, the tag information acquisition module 5110 may obtain the commercial tag as one kind of tag. Professionally performing the function of acquiring the commercial tag is called a commercial tag set obtaining module 5140 and is well illustrated in FIG. 27. The commercial tag set obtaining module 5140 is a special form of the tag information obtaining module, which is a sub-concept module that operates only when there is a commercial tag. That is, the function performed by the commercial tag set obtaining module 5140 is included in a function performed by the tag information obtaining module 5110, and the tag information obtained by the tag information obtaining module 5110 is commercial tag information. Can be. When the tag information acquisition module 5110 and / or the commercial tag set acquisition module 5140 has a commercial tag set in the video information of the multimedia content DB, the commercial tag set is included in the commercial tag set in preference to a conventional tag. Get the tag first. Meanwhile, when the commercial tag set includes a time dependent commercial tag and a time independent commercial tag together, the time dependent commercial tag is preferentially obtained during the playback time by syncing / synchronizing with the playback time of the video. If this is done, the time-independent commercial tag will be available first. Hereinafter, since the tag information obtaining module 5110 processes the information about the commercial tag or the commercial tag set, the description thereof is the same or equivalent, and thus, repeated description thereof will be omitted. Meanwhile, when there is a commercial tag, the tag information obtaining module 5100 preferably obtains the commercial tag in preference to a tag input by an ordinary user.

Obtaining Meta Information Included in Selected Multimedia Content

When the multimedia content service server 1100 receives selection information on at least one multimedia content from a user computer 9000, the multimedia content service server 1100 may include selection information about the multimedia content and / or meta information of the multimedia content. Obtained from 1110 and delivered to the meta information-based keyword advertising server 6000. The meta information acquisition module 5100 of the meta information-based keyword advertisement server 6000 obtains meta information of the selected multimedia content. The meta information is obtained by 1) a method in which the meta information-based keyword advertisement server 6000 is received from the multimedia content service server 1100, and 2) an ID of the multimedia content in which the meta information-based keyword advertisement server 6000 is selected. May be obtained, and the multimedia content DB 1110 may be inquired and obtained by the ID of the multimedia content.

When the meta information-based keyword advertising server 6000 is easily allowed to access the multimedia content DB 1110 (in the same system or in the same operator, or in a SOA or a web service), access and data transmission and reception may be performed in a specific manner. The latter is preferable, and the former can be considered sufficiently because the amount of data to be transmitted is small. On the other hand, if the meta information-based keyword advertising server 6000 is difficult to directly access the multimedia content DB 1110 due to security or data integrity, it should be the former method. The tag information acquisition module 5110 obtains tag information included in meta information of the multimedia content.

In this case, when there is no tag information in the multimedia content, the non-tag text acquisition module 5130 obtains and processes text information from the meta information. Of course, the non-tag text acquisition module 5130 may optionally obtain the text information from the meta information independently of the presence or absence of tag information of the multimedia content. The non-tag text acquisition module 5130 will be described later in detail.

Keyword Ad Control Module (6900)

The keyword advertisement control module 6900 generates an advertisement target text from the meta information obtained from the meta information acquisition module 5100, queries the keyword advertisement content providing server 3100 with the advertisement target text, and executes the keyword advertisement. Receives keyword advertising content directly from a content providing server 3100 or via a third server, and processes the keyword advertising content to display the keyword advertising content on a user computer 9000. .

Configuration of Keyword Ad Control Module 6900

The keyword advertisement control module 6900 may generate a keyword advertisement target text generation module 6610 for generating an advertisement target text using meta information of the received multimedia content, and transmit the keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transmission module 6520, the keyword advertisement control policy DB 6640 storing the policy of operating the keyword advertisement control module 6900, and the keyword advertisement content providing server 3100 may obtain keyword advertisement content. The received keyword advertisement contents acquisition module 6630 and the keyword advertisement contents selection module 6550 for selecting keyword advertisement contents to be displayed on the user computer 9000 among the received keyword advertisement contents.

The keyword advertisement control module 6900 receives meta information obtained by the meta information acquisition module 5100. When there is a tag obtained by the tag information acquisition module 5110, the keyword advertisement control module 6900 assigns and stores codes for the n (n is natural numbers) tags. For example, if there are six tags obtained from a particular multimedia content as "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink", they may be stored as tag1, tag2, ... tag6 in order. .

Keyword Ad Target Text Generation Module (6510)

The keyword advertisement target text generation module 6610 of the keyword advertisement control module 6900 generates keyword advertisement target text with reference to the keyword advertisement control policy DB 6640. If there is a tag obtained by the tag information acquisition module 5110, the keyword advertisement control policy of the keyword advertisement control policy DB 6640 generates the keyword advertisement target text using only the tag, and replaces all of the tags with the keyword advertisement target text. When the policy to generate is taken, the keyword advertisement target text generation module 6610 of the keyword advertisement control module 6900 may generate all tag information in the received meta information as keyword advertisement target text. In this case, the keyword advertisement target text is generated as the keyword advertisement target text of the tag obtained by the tag information acquisition module 5110. That is, the function of the keyword advertisement target text generation module 6510 in this case is to treat the obtained tags as keyword advertisement target text without performing any processing on the tags obtained by the tag information acquisition module 5110. do. On the other hand, since a user may write a sentence rather than a word in some tags or may write a plurality of nouns, the tag information obtaining module 5110 may use a stemmer when the tag information obtained is not a noun only. It would be desirable to pass a noun to extract it.

Therefore, in this case, although conceptually distinguished in the information processing step, the meta information obtained by the tag information acquisition module 5110 becomes the keyword advertisement target text as it is. Therefore, the meta information acquisition module 5100 (or the tag information acquisition module 5110) and the keyword advertisement target text generation module 6510 are functionally the same module, or the meta information acquisition module 5100 is a keyword advertisement target. It should be considered that the text generation module 6510 or the keyword advertisement target text generation module 6510 is included in the meta information acquisition module 5100. However, treating the meta information obtained by the meta information acquisition module 5100 (tag information acquisition module 5110) as the keyword advertisement target text as it is may be treated as a function of the keyword advertisement target text generation module 6510. If possible, the meta information acquisition module 5100 and the keyword advertisement target text generation module 6510 may be recognized as functionally independent modules as well as concepts. Of course, in this case, when the keyword advertisement target text generation module 6510 selects one or more of the obtained n tags or changes the order of the tags, the meta information acquisition module 5100 and the keyword advertisement are selected. The target text generation module 6510 will be different.

Meanwhile, at least one keyword advertisement target text generated by the keyword advertisement target text generation module 6510 in relation to specific video contents is stored together in the video content DB 1111 (with the video content ID as a key value). At least one keyword advertisement target text generated by the keyword advertisement target text generation module 6510 in relation to specific image contents is stored together in the image content DB 1112 (with the image content ID as a key value). At least one keyword advertisement target text generated by the keyword advertisement target text generation module 6510 in relation to specific sound contents is stored together in the sound contents DB 1113 (with the sound content ID as a key value). In addition, at least one commercial tag set generated in relation to a specific video content generated by the commercial tag set generation system 10000 of the present invention is combined with the video content DB 1111 (with the video content ID as a key value). Stored, at least one commercial tag set generated by the commercial tag set generation system 10000 with respect to specific image content is stored together in the image content DB 1112 (with the image content ID as a key value). Preferably, at least one commercial tag set generated by the commercial tag set generation system 10000 with respect to specific sound content is stored together in the sound content DB 1113 (with the sound content ID as a key value). It is preferable. That is, the keyword advertisement target text or commercial tag set generated for the specific multimedia content is preferably stored together with or associated with the multimedia content. The keyword advertisement target text and / or the commercial tag set for a specific multimedia content may be a kind of meta information corresponding to the multimedia content. The commercial text constituting the keyword advertisement target text and the commercial tag set may be immediately used for invoking keyword advertising content. Therefore, the keyword advertisement control module 6900 may cause the keyword advertisement target text transmission module to obtain keyword advertisement contents when there is keyword advertisement target text stored for a specific multimedia content or a commercial tag set. Stored keyword advertising target text or commercial tag sets can be sent to a preset system or server.

The keyword advertisement target text generation module 6510 may form the obtained n tags into at least two groups. For example, when the keyword advertisement target text generation module 6510 selects all six tag information among the six tag information such as "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink", the ink is selected from the six tags. "Refill Ink, Original Ink, Infinite Ink, Ink" can be created in one group, and "Printer" and "All-in-One" can be divided into three groups and sent in each group unit. .

On the other hand, if the number of tags is less than or equal to a predetermined number, such as 2 to 3, it may be processed in a group regardless of the degree of relevance.

There can be multiple policies that are created as a group, one of which is a method of grouping together common words / phrases / vocabulary, and the other is thesaurus DB, wordnet DB or other synonyms / synonyms / There is a way to group by referring to the related dictionary DB. Meanwhile, a co-occurrent tag group is generated through association analysis based on co-occurrence for all tag information or text sources such as other newspapers / magazines which have undergone stemming analysis. These groups will be able to determine the total number of elements in the group and the elements that should be included in the group by numerical values of support and confidence. Since this association analysis method is a common technique for data mining, detailed description thereof is limited. That is, when there are a large number of tag families, there are tag strings (including commercial tags, commercial tags can be treated separately from ordinary tags) related to specific multimedia content. If there is a tag group to which they belong in common, tags having the commonality may be generated as a group.

The former example has been described, and the latter example allows the keyword advertisement target text transfer module 6520 to determine that "printer" and "multiplexer" are homogeneous by querying a thesaurus DB or other synonyms / synonyms / related words dictionary DB. If so, you can group them as "printers, multifunction devices".

The advantages of grouping are: 1) it allows users to show ads related to one concept / homolog at a time; 2) it is easy to replace ads when there are no clicks on ads exposed to the user, 3) When there is a click in a group, there are various advantages such as providing various advertisements corresponding to the tags in the group. Further explanation is as follows. In general, the higher the price among the m keyword advertisement contents provided by the keyword advertisement content providing server 3100, the higher the advertisement price or the higher the click-to-impression ratio, thereby making a greater contribution to the generation of advertisement revenue. In this case, in relation to 1), when the keyword advertisement content providing server 3100 processes the refill ink, genuine ink, infinite ink, and ink at once, the keyword advertisement content providing server 3100 may process the same. For the four keyword advertisement target texts, the top keyword advertisement contents having a high average advertisement price or a high click-to-impression ratio can be selected. On the other hand, in relation to 2) above, if the user is not interested in the advertising on ink, the keyword advertising content needs to be replaced. If not, there is a need to provide a second group of keyword advertising content. At this time, if the group unit is not adopted, the user will continue to be provided with the keyword advertisement contents corresponding to the "refill ink, genuine ink, infinite ink, ink", and there is a high possibility that there will be no clicks on the keyword advertisement contents. As a result, the expectation of the generation of advertising revenue is much lower. On the other hand, in relation to 3) above, if the user clicks on the keyword advertisement content group m1 exposed to the user for "refill ink, genuine ink, infinite ink, ink", the user "ink" May be of interest to you, such as replacing, rolling, or replacing the keyword ad content group m2 that is not exposed to more users related to " refilled ink, genuine ink, infinite ink, inks " Can be provided as The average estimated ad revenue for the m2 keyword ad content group for "Refilled Ink, Genuine Ink, Infinite Ink, Ink" may be lower than the m1 keyword ad content group, but if a click comes from the m1 keyword ad content group, It can be inferred that the average predicted ad revenue in the relevant m2 keyword ad content group will be higher than the "all-in-one" or "printer". Of course, when the grouping is performed, a group identifier such as a group ID may be further combined with each of the keyword advertisement target texts. Whether or not a click has occurred with respect to the keyword advertisement content transmitted to the user is performed through the click generation information receiving module 8900 or the click generation information transmitting module 9900 of the present invention. At this time, whether to generate the keyword advertisement target text in the group unit, etc., according to the keyword advertisement control policy of the present invention, the keyword advertisement control policy is stored in the keyword advertisement control policy DB 6540.

Meanwhile, when the keyword advertisement target text generation module 6510 obtains a commercial tag, the keyword advertisement target text generation module 6510 may preferentially handle the conventional tag. In particular, when there is information about a score function to be described later related to the at least one commercial tag is high, or when there is information about passing a criterion of verification with a high difference in the process of generating a commercial tag, a higher weight is assigned to the commercial tag. Can be granted. On the other hand, the keyword advertising target text generation module 6510, in the commercial tag with any one or more of 1) a typical user input tag, 2) title information, if there is overlap, higher priority or more than other commercial tags High weights.

Keyword Ad Target Text Transfer Module (6520)

 On the other hand, the keyword advertising target text transmission module 6520 of the keyword advertising control module (6900) for the generated keyword advertising target text there are two ways to send a query to the keyword advertising content providing server 3100 have. One is a temporary transmission method for the keyword advertisement target text transmission module 6520 to query the entire generated keyword advertisement target text at one time, and the other is a plurality of group transmission scheme for dividing into a plurality of groups and sending a query in group units. .

As an example of the group-based query transmission method, the keyword advertisement target text transmission module 6520 transmits the generated keyword advertisement target text one by one. In this case, when the keyword advertisement content providing server 3100 fails to accommodate a plurality of keyword advertisement target texts, the keyword advertisement content providing server 3100 may not use the former method and transmit one of the latter methods.

In this case, when the keyword advertising content providing server 3100 has a predetermined interface standard of a web service or SOA method, or when the keyword advertising content providing server 3100 employs a unique API, the keyword advertising control module 6900 processes the query including the keyword advertisement target text generated by the keyword advertisement target text generation module 6510 so as to meet the preset interface criterion or according to a method defined by the API. In this case, it is preferable that the query and the received keyword advertisement contents are in an XML manner. The keyword advertisement content acquisition module 6630 of the keyword advertisement control module 6900 may transmit the meta information to the query transmission request data transmitted by the keyword advertisement target text transmission module 6520 to the keyword advertisement content providing server 3100. It is necessary to include an IP of the base keyword advertising server 6000 or an address on the network 8000 to receive keyword advertisement content data. This is particularly asynchronous or if the sending and receiving module is located at a different address or server, the ad content must include the network information of the obtaining module. However, the synchronous transmission does not need to include information such as the IP or the address on the network since the transmission and acquisition in the connected state. It is preferable because synchronous is simple in both.

In this case, the query transmission request data may further include the maximum number of requested keyword advertisement contents for each transmission unit for each keyword advertisement target text or a plurality of keyword advertisement target texts forming a transmission unit. On the other hand, when the keyword advertisement content providing server 3100 provides the keyword advertisement content with information such as an advertisement price at the time of click or impression and / or an estimated click-through rate compared to the impression, the request for requesting such information in the query transmission request data is also included. Even more preferred. Meanwhile, when the keyword advertisement content providing server 3100 separately processes a plurality of keyword advertisement target texts for each keyword advertisement target text and transmits the keyword advertisement contents corresponding to each keyword advertisement target text, based on the meta information. It is even more preferable that the keyword advertisement server 6000 transmits several keyword advertisement target texts at once, rather than transmitting the individual keyword advertisement target texts to the keyword advertisement content providing server 3100 one by one.

Next, a description will be given of a method of obtaining keyword advertising contents through individual transmission and group transmission while exemplifying an example of a computer program.

Using the API or web service (including SOA) interface provided by the keyword advertisement content providing system 3000, the example code for delivering the keyword advertisement text and receiving and processing the XML containing the keyword advertisement content as a result is as follows. same.

Define the variable as follows:

-API class provided by the keyword advertising content providing system 3000: KeywordAdContentsService

-Method of accessing keyword advertising content providing system 3000 web service and delivering keyword advertising text and receiving keyword advertising content XML: String sendRequest (String keyword advertising text, int maximum number of keyword advertising contents)

First, the information processing of the temporary transmission method (collecting and transmitting the keyword advertisement target text at once and receiving and processing the keyword advertisement contents list for all of them) will be described. First, example code is given.

1: String result = KeywordAdContentsService.sendRequest ("Refill Ink Genuine Ink Printer All-in-One Ink", 3);

2: XMLParserBean p = new XMLParserBean ();

3: Collection <Element> v = p.parse (result);

4: // process ad content

Next, each numbered line is demonstrated.

Line 1: Send all the tags at once through the sendRequest method and receive keyword ad content for them. The last three means that up to three advertisement contents are requested as a result. KeywordAdContentsService is an example of a name of a web service of a keyword advertisement contents providing system 3000 or 3100 that provides the present function.

<The keyword contents of the keyword ad content for "Refill Ink Genuine Ink Printer Ink Multifunction Ink" received from KeywordAdContentsService> In other words, the String contents stored in the result variable after the first line execution are as follows. It is an example of an advertising content providing system 3000 and 3100 that provides a web service.

Line 2: Create an object to parse the keyword ad content composed of XML

Line 3: Parse the keyword ad content and store it in a variable named Collection

Line 4: Parsed keyword ad content stored in the variable Collection, sent to the user's computer after selection or filtering

Group transmission method (collect and send keyword ad target text by group, and process each keyword keyword content list received)

1: String result1 = KeywordAdContentsService.sendRequest ("Refill ink genuine ink infinite ink", 3);

2: XMLParserBean p1 = new XMLParserBean ();

3: Collection <Element> v1 = p1.parse (result);

4: // process ad content

* 5: String result2 = KeywordAdContentsService.sendRequest ("printer multifunction", 3);

6: XMLParserBean p2 = new XMLParserBean ();

7: Collection <Element> v2 = p2.parse (result);

8: // process ad content

9: // handle content by group

Line 1: Bundle and send tags of ink groups to receive keyword advertising content.

<Keyword advertising content text for "Refill Ink Genuine Ink Infinite Ink" group received from KeywordAdContentsService> In other words, this is the String content stored in the variable result1 after 1 line execution. The service provided by ABC.com is used.

Line 2: Create an object to parse the keyword ad content composed of XML

Line 3: Parse the keyword ad content and store it in a variable named Collection

Line 4: Processing of parsed keyword ad content stored in a variable named Collection

Lines 5-8: View and process keyword ad content for printer groups

<Keyword ad content text for the group "printer MFP" received from KeywordAdContentsService, i.e., String content stored in a variable named result2 after 5 lines

Line 9: After selecting and filtering the keyword advertising content for the two groups, they are sent to the user's computer.

In the above manner, at least one or more keyword advertisement contents may be obtained from the keyword advertisement content providing system 3000 for at least one keyword advertisement target text.

Keyword Ad Content Acquisition Module (6530)

When the keyword advertisement content providing server 3100 receives at least one keyword advertisement target text from the keyword advertisement target text transmission module 6520, and there is at least one keyword advertisement content corresponding to the keyword advertisement target text. The keyword advertisement content is transmitted to the meta information-based keyword advertisement server 6000 in a predetermined manner. On the other hand, if there is no keyword advertising content, information on the absence of keyword advertising content is transmitted to the meta information-based keyword advertising server 6000, and the meta information-based keyword advertising server 6000 transmits another keyword advertisement text to the keyword. The advertisement content providing server 3100 may transmit the same. In this case, when the keyword advertisement content acquisition module 6630 of the keyword advertisement control module 6900 of the meta information-based keyword advertisement server 6000 receives at least one keyword advertisement content from the keyword advertisement content providing server 3100. The keyword advertisement content acquisition module 6630 adds and stores a code to the received keyword advertisement content.

Keyword Ad Content Selection Module (6550)

Subsequently, the keyword advertisement content selection module 6550 selects keyword advertisement content with respect to the received at least one keyword advertisement content by referring to the keyword advertisement control policy DB 6540. In this case, when there is only one keyword advertisement content, only one keyword may be selected. However, when there are a plurality of keyword advertisement contents, a policy for selecting keyword advertisement contents becomes more important. In this case, for example, when the keyword advertising content selection module 6650 has a policy of selecting max three pieces in front of the plurality of received keyword advertising contents in order, the selected keyword advertising contents are three selected. If within 3, select 3, and if exceeding 3, select 3 from the front.

Asynchronous keyword ad content delivery

When the keyword advertisement content selected by the keyword advertisement content selection module 6550 is transmitted to the multimedia content service server 1100, the multimedia content service server 1100 transmits the keyword advertisement content to the user computer 9000. . There are two ways to transmit the multimedia content. First, a web page configured to include the selected keyword advertisement content to be provided to the user computer 9000 together with the multimedia content is transmitted to the user computer 9000 through the web server. In this case, the multimedia content area and the keyword advertisement content display area are separated from each other in the web page, and the two areas are each asynchronous. Operating in a code controlled manner). In the asynchronous method, the multimedia content area and the keyword advertisement content area together control each area (a server provides a code such as a script, etc.), and the code operates to request information from the server. Data transmission / reception with the server, such as data transmission). The advantage of this asynchronous method is that it takes a long time to obtain the keyword advertising content from the keyword advertising content providing server 3100 and provide it to the user computer 9000, or to roll the keyword advertising content or the user's behavior. This is particularly useful when trying to control the display of the keyword advertisement content depending on whether information is available. For example, when the user selects the multimedia content, the user first provides information about the multimedia content to the user's computer 9000, and a code (program) such as a script included in the information provided first operates to operate the multimedia content. When requesting the keyword advertising content from the service server 1100 or the server providing the keyword advertising content providing system 3000 or other keyword advertising content, the multimedia content service server 1100 or the server providing the other keyword advertising content received the request. Transmits keyword advertisement content, and the code (program) enables the keyword advertisement content to be displayed in the keyword advertisement content area. Of course, data of the multimedia content area and the keyword advertisement content area may be transmitted in a synchronous manner, and the keyword advertisement content information may be transmitted preferentially. That is, in the spirit of the present invention, it is essential that the information of the multimedia content area and the information of the keyword advertisement content area maintain a strong association in the content, and the order and method of providing each area may vary. Of course, in a case other than the web method (a method of processing information by a mobile phone or other non-web method), the data provided to the user computer 9000 is generated according to the method. Second, the web page related to the multimedia content is first provided to the user computer 9000, and the keyword advertisement content selected by the keyword advertisement content selection module 6550 is transmitted to the web page where the connection is maintained. It is a way of giving. The second method is more effective when the acquisition of the keyword advertisement content to be provided to the user is slow, or when the keyword advertisement content is transmitted after a predetermined time has elapsed. On the other hand, it is preferable to use asynchronous communication in the case of the second method, which has been described in the first case.

The keyword advertisement content display module 7900 of the present invention refers to a code / program such as a script for controlling the manner in which the keyword advertisement content of the present invention is displayed in a browser of a user's computer. And generate the code, and include the generated code (program) in the information transmitted to the user's computer so that the code (program) can be displayed in a predetermined manner on the user's computer.

In general, the server cannot directly control the web browser of the user's computer, but the user's program may be controlled by code (program) such as a script included in the information transmitted to the browser or a program such as a plug-in installed and operated on the user's computer. You can control the information that appears on your computer. When a web browser makes a request for a page and receives the result, the connection is disconnected and cannot be maintained. It is also difficult to store the web browser address of the user's computer (9000, client) on the server and connect to it later. In other words, the connection can only be made from the client to the server, and once the connection is made and requested and received, the connection is disconnected. In this case, after receiving the web page, the web browser requests and receives the advertisement content in an asynchronous manner such as AJAX.

On the other hand, if it takes a short time from requesting the content of the keyword ad to obtaining it, the keyword ad content can be obtained and inserted into the web page to show them all at once, or the keyword ad content can be inserted into the hidden form and transmitted. A method of rolling keyword advertising content by time period may be introduced by a script included in a page. If a long time is required from the request of the keyword advertisement content to the acquisition, after the web page is transmitted to the user's computer without the keyword advertisement content, the script included in the web page is executed by the multimedia content service system 1000 or the keyword advertisement content providing server ( 3100), it is preferable to use a method of requesting the entire keyword advertising content at once or a continuous request of the keyword advertising content in an asynchronous manner such as AJAX and showing the keyword advertising advertisement display area 100 of the web page. The reason for obtaining the keyword advertisement content is that the multimedia content web page loading time is delayed in the web browser of the user computer as long as the acquisition time is long. To prevent this, it is recommended to send a web page without the keyword advertisement content to display the screen, and then request and display the keyword advertisement content asynchronously.

The multimedia content service server 1100 stores additional keyword advertisement contents in an area such as a session or a DB, and then requests additional keyword advertisement contents by a script controlling the keyword advertisement display region 100 in a web browser of a user computer. To deliver keyword advertising content.

Keyword Ad Control Policy and Keyword Ad Control Policy DB (6540)

Next, the keyword advertisement control policy and the keyword advertisement control policy DB 6540 will be described in more detail. The keyword advertisement control policy includes the following information, and the situation and processing method for processing the above information by the meta information-based keyword advertisement server 6000 will also be described.

About keyword ad target text generation criteria scope policy

First, generating keyword advertisement target text that determines whether to use only the information obtained by the tag information acquisition module 5110 or even the module obtained by the non-tag text acquisition module 5130 as information necessary for generating keyword advertisement target text. Reference range policy information. The variable included in the policy information may be one or more of 1) presence of tag, 2) number of tags, 3) number of keyword ad contents for each tag, 4) number of total keyword ad contents, and 5) duration of multimedia content. Can be. For example, if the number of tags is only one, or if the number of tags is large, but there is no keyword advertising content provided from the keyword advertising content providing server 3100 for the tag, or the number is less than or equal to a predetermined criterion, Alternatively, if the keyword advertising content is a small number (for example, about three) or if the playing time of the multimedia content is long, it may be necessary to generate additional keyword advertising target text in addition to tag information. In this case, the meta information-based keyword advertisement server 6000 obtains tag information about meta information included in the multimedia content in the multimedia content service server 1100, and, if the tag information exists, the tag information. The maximum number of keyword advertisement contents that can be obtained is inquired by any one of the temporary transmission method and the plurality of group transmission methods. If the inquiry results do not meet the predetermined requirements, the non-tag text acquisition module 5130 is instructed to operate. Operation of the non-tag text acquisition module 5130 will be described later. The predetermined requirements include 1) the absolute number of keyword advertising contents, 2) the absolute number of keyword advertising contents compared to the playing time of the multimedia contents, and 3) the keyword advertising contents when the advertising cost information for the keyword advertising contents is included. Absolute amount of advertisement cost information for each advertisement content, and 4) click-through rate for each of the keyword advertisement contents (click on the user's interaction information about the keyword advertisement contents transmitted from the user computer 9000 such as a click). Other interactions). That is, even if the keyword advertising content is greater than or equal to the reference number, the advertising cost and / or clickthrough rate for each of the keyword advertising content is lower than or equal to a predetermined criterion, and the expected advertising yield is lower than or equal to the criterion. In this case, the non-tag text acquisition module 5130 operates to generate additional keyword advertisement target text, and it is necessary to obtain more keyword advertisement content with the generated keyword advertisement target text. As described above, the keyword advertisement control policy includes information on various branch conditions, variables, criteria, calculation formulas, and the like, in relation to generation of the keyword advertisement target text, and the conditions, variables, criteria, calculation formulas, etc., include variations. This may be stored in any one of the form of the content of the keyword advertising control policy DB, the form of a rule engine described later, or the form of a keyword advertising control policy or a rule engine included in the rule engine. Examples of the branching condition include 1) presence of keyword advertisement content, 2) occurrence of click on keyword advertisement content, and 3) grouping.

If there is no keyword advertisement content for the keyword advertisement target text based on the tag information acquisition module 5110, the non-tag text acquisition module 5130 extracts the text and requests the keyword advertisement content providing server 3100 from the keyword advertisement content. There will be a need.

On the other hand, the timer included in the script code (program) included in the web page information transmitted to the user's computer is the time and / or clicks on any one of the specific keyword advertising content or the keyword advertising content transmitted at a specific time You can check whether it occurred. Clicks do not occur in a specific keyword ad content group, or a predetermined time for keyword ad content based on the tag information acquisition module 5110 (for example, a fixed time such as 10 seconds or 30 seconds, 15% based on the playing time of multimedia content), and the like. If the click does not occur within the same flexible time, the script code (program) may request the provision of another group of keyword advertisement contents from a server such as a multimedia content service server 1100 that transmits keyword advertisement contents. Meanwhile, the multimedia content service server 1100 may provide the keyword computer advertisement content due to the non-tag text acquisition module 5130 to the user computer 9000 when the keyword advertisement content based on the tag information is exhausted. You could do it. In general, the reason why it is difficult to access the server from the server to the user's computer is that the web browser cannot receive external access, and even in the case of programs other than the web browser, viruses and spyware increase the number of firewall functions included in the PC. This prevents access to your computer from an external server.

To implement such a policy, you can use a program such as a solution called a rule engine. The rule engine sets the rule that defines the calculation method and branch condition when various conditions are input, and if input is given here, it returns the result calculated accordingly. Some or all of the keyword advertising policy DB 6540 may be implemented through the rule engine.

Policy information about weights

Second is policy information on weights. The creators of multimedia contents input or generate a plurality of tags and / or titles and description information related to their multimedia contents as meta information so that the multimedia contents can be searched and described well. Therefore, the tags are strongly related to the multimedia content, but it is difficult to say that all the plurality of tags have the same weight as the multimedia content. One of the reasons why search keyword ads have better advertising effects than banner ads is because the user's interests (search terms) are closely related to the ads. Common sense may be that tags at the forefront best represent the multimedia content, and even if the tag is not a tag, the target text extracted from the title information is more representative of the multimedia content than the description information. will be. In addition, it may be regarded that the keyword advertisement target text simultaneously displayed in the title and the tag best represents the multimedia content. Therefore, the weight policy is based on 1) the source of the text that is the target of the keyword ad text, 2) the order of the tags, 3) the number of keyword ad content for each of the keyword ad texts, and 4) the prediction of the keyword ad content for the keyword ad text. A criterion on revenue is needed. The estimated revenue may vary according to the advertising cost generation conditions, such as revenue per impression, revenue per click, etc. Revenue for each keyword ad content is a function of unit price for each keyword ad content, and whether or not the condition for generating advertising costs (exposure, click, etc.) is achieved. . Therefore, the keyword advertisement target text generation module 6610 of the meta information-based keyword advertisement server 6000 may generate the keyword advertisement target text with reference to the weight policy from the generation of the keyword advertisement target text.

According to the weighting policy, 1) the source of the text targeted for the keyword advertisement text is i) a weight of 5 for tags, ii) a weight of 3 for titles, or 8, iii) a weight of 1, iv for descriptions. In the case of a category, a weight of 0.5 may be an example. 2) An example of a weight policy for the order of tags includes i) equal weighting for all tags, and ii) ordering the tags based on a predetermined continuous or stepwise decreasing function such as y = 1 / x. An example is the case of inputting an independent variable (x) of a function and using the calculated function value as a weight. (If the above six tags are used and y = 1 / x is used, the first "refill ink" is used.) The weight for the other tags in the tag would be (1/1) * {1 / (1/1 + 1/2 + 1/3 + 1/4 + 1/5 + 1/6)}. The weighting model may be applied to a group as an example of the weighting of the group, i.e., i) and ii) for each group, or ii), but the number of tags belonging to the group is determined by the weight of the group. There may be a way to reflect on this. 3) For the number of keyword advertisement contents for each of the keyword advertisement target texts, i) equal weights, ii) y = f (x), and x are the number of keyword advertisement contents. For example, the method may be weighted according to the estimated revenue of the keyword advertising contents, and the estimated revenue of the keyword advertising contents may be generated based on the probability of generating the ad revenue such as the unit price of the keyword advertising contents, the share of the advertising costs, and the clickthrough rate to impressions. By a preset function that is combined from several variables, such as.

Meanwhile, the meta information-based keyword advertisement server 6000 generates as many keyword advertisement target texts as possible and maintains source information (tags, titles, and / or descriptions) of the generated keyword advertisement target texts. For each keyword advertisement content obtained for the keyword advertisement target text, the keyword advertisement content selection module 6550 may select the keyword advertisement content to be provided to the user computer 9000. In this case, the keyword advertisement content selection module 6550 may select a predetermined number of keyword advertisement contents with reference to the weight policy information.

About keyword ad content delivery policy

Third, the keyword advertisement content transmission method policy information of how the meta information-based keyword advertisement server 6000 transmits the obtained keyword advertisement content to the user computer 9000. The transmission method of keyword advertising contents includes 1) a policy regarding the number of keyword advertising contents to be transmitted in one transmission and an advertising scope of keyword advertising contents, 2) a policy regarding allowing renewal of transmitted keyword advertising contents, and 3) allowing renewal. 4) a policy regarding the renewal standard of 4), and a policy about maintaining the transmitted keyword advertisement content.

Policy on the number of one-time keyword ad content

The number of keyword ad contents to be sent in a single transmission is the environment in which the keyword ad contents are exposed (3 ~ 5 keyword ad contents may be exposed if the web screen is operated on a PC screen. If you're working on a screen, one or two is a good option, but on a PC screen, you can expose all the information (keywords, ad descriptions, URLs that go on click, etc.) of the keyword ad content being sent, In the case of a screen, etc., providing only a part of the headline or the description of the advertisement becomes the content of the keyword advertisement control policy, in which case there is information about the user computer 9000 accessing the multimedia content service server 1100 (especially, Display size information, resolution information, etc.), based on this In the meantime, the same multimedia content service server 1100 may provide the same or equivalent multimedia content in different resolutions according to the environment of the user computer 9000 (PC or mobile phone). The meta information-based keyword advertisement server 6000 obtains information about the environment of the user computer or the computer from the multimedia content service server 1100, and queries the keyword advertisement control policy based on the obtained criteria. The keyword advertisement contents of the number of keyword advertisement contents and the range of the advertisement contents may be provided to the user computer 9000. When the keyword advertisement contents are transmitted in one keyword advertisement content unit, the click is generated in the keyword advertisement contents. Keyword ad content that you receive will be replaced with other keyword ad content. This is particularly suitable as a method of transmitting the keyword advertising content from a mobile phone or other computer having a small display size, while obtaining information such as monitor resolution, OS and version of the user's computer by using a JavaScript or the like. You can send it to the server so that the server knows about it. Therefore, when the monitor resolution falls within the preset range, the server may change the number of keyword advertisement contents to be transmitted at one time according to the resolution range.

Renewal policy for keyword ad content

Then, under the policy and under what conditions to allow the renewal of the keyword advertising content to replace the initially transmitted keyword advertising content with other keyword advertising content during the playing time of the multimedia content. A policy regarding whether to maintain the keyword advertising content may form the keyword advertising control policy. When the keyword advertising content of the first group consisting of at least one is transmitted, it may not be replaced with the keyword advertising content of another group during the playing time of the multimedia content, but may replace the entire keyword advertising content prepared in a predetermined time unit. have. In this case, as a policy for a predetermined time unit, 1) a method of exposing each keyword ad content group for a time of T / n when the total playing time is T and the number of prepared keyword ad content groups is n; 2) There is a method of exposing a high weight keyword ad content group for more than T / n and a low weight group for a shorter time than T / n. However, when the minimum exposure time t of the keyword advertisement content is determined, 1) and 2) are applied when T / t is larger than t. On the other hand, when T / n is less than t, the minimum exposure time of the keyword advertising content is preferably t or T (when t> T). If the click occurrence information for a specific keyword ad content group is not obtained from the user computer 9000, the content of the keyword ad content transmitted to the user computer 9000 is changed to another keyword ad content group after a predetermined time unit elapses. In this case, the exposure time of the specific keyword advertisement content group or the like and whether a click occurs may be the contents of the keyword advertisement control policy for the change criteria. On the other hand, when the user's click information on the specific keyword ad content is obtained, the weight of the keyword ad text associated with the keyword ad content from which the click information is obtained may be increased, and the keyword associated with the high keyword weighted ad text It is preferable that the exposure time of the advertisement content is longer than the exposure time of the keyword advertisement content associated with the keyword advertisement target text where no click occurs. On the other hand, when the multimedia content is an image, the playing time T is 1) responding to the user computer 9000 for the specific image multimedia content, and then selecting information on additional image multimedia content from the user computer 9000. 2) the time until receipt, or 2) the time for which the page relating to the particular image multimedia content is maintained in the user computer 9000. That is, while the page related to the specific image multimedia content is maintained in the user computer 9000, the multimedia content service server 1100 further transmits or updates at least one keyword advertisement content in the keyword advertisement content area. can do.

On the other hand, when the information about the user's click on the specific keyword advertising content is received from the user computer 9000 to the meta information-based keyword advertising server 6000, 1) the keyword ad that belongs to the keyword advertising content that the click occurred A method of maintaining the content group, and 2) changing the content of the keyword ad content provided to the user, such as replacing the keyword ad content of the keyword ad content group to which the clicked keyword ad content belongs with another keyword ad content group. The policy regarding the selection of may be the content of the keyword advertising control policy. On the other hand, even if the method of 1) above is selected, if there is no click information on the other keyword ad content of the keyword ad content group belonging to the keyword ad content that has been clicked for a predetermined time, the keyword ad content of another group is replaced. The policy may be the content of the keyword ad control policy. On the other hand, when the keyword ad content group to which the clicked keyword advertising content belongs is maintained, when the click occurs on the at least one or more keyword advertising contents, the keyword advertising content in which the click is made is replaced with another keyword advertising content, or the keyword Displaying only the title of the advertisement content, or arranging the keyword advertisement content with only the title at the bottom or in a specific position such as a corner of the keyword advertisement content area, etc. may also form the contents of the keyword advertisement control policy. Even if the keyword advertising content group of 2) is changed, the keyword advertising content selection module 6650 i) selects the next keyword advertising content group irrespective of the meta information of the keyword advertising content where the click has occurred, ii) The keyword advertisement control policy may also be selected from a method of selecting keyword advertising content having high relevance to the meta information by processing meta information of the kibcon which has clicked.

When a click on a specific keyword advertising content occurs, a user may be interested in the keyword advertising content, and thus, a click is likely to occur on other keyword advertising content that is highly related to the keyword advertising content. Therefore, the keyword advertisement content selection module 6550 distinguishes the keyword advertisement target text corresponding to the keyword advertisement content from which the user clicks, selects the keyword advertisement contents related to the differentiated keyword advertisement target text, and selects the selected keyword advertisement contents. The keyword advertisement content transmitted to the user may be updated with the keyword advertisement content. For example, the meta information-based keyword advertisement server 6000 may retrieve 10 keyword advertisement contents from the keyword advertisement content providing server 3100 by one tag for each of the two tags “refilled ink and genuine ink”. When received and sent to the user computer 9000 alternately, the keyword advertising content group related to "refill ink" and the keyword advertising content group related to "genuine ink" are sent to the user's computer 9000. If a click occurs on any one of the second group of keyword ad contents, the third group of keyword ad contents on "refill ink" is not the keyword ad content group on "genuine ink". 9000). In this case, the keyword advertisement content selection module 6550 may determine whether the click is based on the keyword advertisement target text of refilled ink or the keyword advertisement target text of “genuine ink” from the click occurrence information. The information-based keyword advertisement server 6000 should store the keyword advertisement target text corresponding to each keyword advertisement content. This can be handled by mapping the keyword advertisement target text ID and the keyword advertisement content ID obtained from each keyword advertisement target text.

Meanwhile, in order to know which keyword advertisement target text is related to the click occurrence information, a plurality of acquired tag or keyword advertisement target texts are transmitted to the keyword advertisement content providing server 3100 one by one for each tag or keyword advertisement target text. It is preferable to store the obtained keyword advertisement contents by mapping the tag or keyword advertisement target text. Meanwhile, even if a plurality of tags or keyword advertisement target texts are transmitted at one time, the keyword advertisement content providing server 3100 does not process each tag or keyword advertisement target text and process the keyword advertisement content for each tag or keyword advertisement target text. In the case of generating and transmitting the meta information-based keyword advertisement server 6000, the keyword advertisement content may be mapped and stored for each tag or keyword advertisement target text. In any of the methods of this paragraph, it is preferable that the meta information-based keyword advertisement server 6000 maintains the sequence information or weight information of the tag or keyword advertisement target text.

The meta information-based keyword advertising server 6000 adds click related meta information to the obtained keyword advertisement content content information and the obtained meta information of the keyword advertising content, thereby providing keyword ad content further including the click related meta information. It may be generated and transmitted to the user computer 9000. The keyword advertising contents obtained include at least one of a headline, an ad description, a linked URL or link information, an image included in the advertisement, a sound included in the advertisement, an image included in the advertisement, and the like. The various types of information, such as the ID of the keyword advertisement content and the information about the meta information-based keyword advertisement server 6000, may be meta information of the keyword advertisement content. Such meta information is generally encrypted. The click-related meta information includes the keyword advertisement content ID of the meta information-based keyword advertisement server 6000 and / or click occurrence information when the user clicks on the keyword advertisement content. Information may be delivered to the. Meanwhile, the meta information-based keyword advertisement server 6000 may receive click generation information on the keyword advertisement content from the keyword advertisement content providing server 3100, which is obtained in real time or within a playing time of the multimedia content. If so, it is possible to update the keyword advertisement content provided to the user computer 9000 by using the click occurrence information. Meanwhile, the keyword advertisement content providing system 3000 first obtains the click occurrence information, and clicks on the multimedia content service system 1000 or another related system (for example, the meta information based keyword advertisement intermediation system 2000). It would be relatively desirable to convey the occurrence information. The distribution order of the click generation information may be an additional element of the present invention.

About keyword ad content selection policy in keyword ad content selection module 6650

Fourth, the keyword advertisement content selection module 6150 is keyword advertisement content selection policy information used to select at least one keyword advertisement content to be provided to the user computer 9000 at a specific time from among the plurality of keyword advertisement contents obtained. Prior to the user's click, the plurality of keyword advertisement contents are prioritized in individual keyword advertisement content units or keyword advertisement content group units by the keyword advertisement content selection policy. The policy adopted by the keyword advertisement content selection module 6550 to select the keyword advertisement content to determine the transmission priority line becomes the content of the keyword advertisement control policy. The keyword advertising content selection policy of the keyword advertising content selection module 6550 is largely based on 1) the source of the keyword ad target text, 2) the ranking of the selected keyword ad target text, 3) the expected ad revenue for the keyword ad content, 4 5) the number of keyword advertisement contents to be provided in one transmission, and 5) a change in the selection criteria of the keyword advertisement content selection module 6550 when a click occurs on a specific keyword advertisement content.

An example of such a policy is as follows. When the keyword advertisement target text occurs simultaneously in the tag information and the title information, the highest weight is given. When the keyword advertisement text occurs in the tag information or the title information, the lowest weight is given when it occurs in the next order weight, the description information, or the category name information. When a plurality of keyword advertisement target texts exist in tag information, the keyword advertisement target text may be given a higher weight in front of the keyword advertisement target text in the order in which the keyword advertisement target texts are listed. However, if there is no keyword advertisement content for the keyword advertisement target text, the keyword advertisement target text may be excluded from the weight selection. In addition, when the expected advertising revenue for the keyword advertising content can be estimated, the estimated revenue has an important weight. In addition, when the number of keyword advertisement contents obtained through the keyword advertisement target text is smaller than the number of keyword advertisement contents to be provided in one transmission, all keyword advertisement contents may be transmitted to the user computer 9000. When a click occurs on a specific keyword ad content, the weight of the keyword ad target text related to the specific keyword ad content is increased, and the weight of the keyword ad content obtained as the keyword ad target text is increased. do. Therefore, the keyword advertisement content selection module 6550 of the meta information-based keyword advertisement server 6000 1) selects keyword advertisement content that the user is most likely to click in order to enjoy the maximum advertising revenue, and 2) probability. In general, it is necessary to select keyword advertising contents having high advertising profits, and the priority of selecting such keyword advertising contents is a weight policy. Variables affecting the expected advertising revenue may include an advertisement price of the keyword advertisement content, an expected clickthrough rate of the keyword advertisement content, and the like.

Click generation information is typically collected by the keyword advertising content providing server 3100, the keyword advertising content providing server 3100 is a multimedia content service server 1100, meta information-based keyword advertising server 6000 in real time or non-real time B may be provided to various necessary servers such as the meta information-based keyword advertisement mediation server 2100 and the meta information-based keyword advertisement providing server 4000 of the present invention. Can be provided to other servers. The module for obtaining the click generation information is called the click generation information receiving module 8900 and the module for transmitting the click occurrence information is called the click generation information transmitting module 9900.

Unit of quality

On the other hand, a combination of r keyword advertising target texts less than or equal to n and greater than 1 for n keyword advertising target text generation modules generated by the keyword advertising target text generation module 6510 (the total number of the combination is nCr). To generate the keyword ad target text combination as one query transmission unit to the keyword ad content providing server 3100, and the combined keyword ad target from the keyword ad content providing server 3100. At least one keyword advertisement content corresponding to the text may be obtained. In this case, the keyword advertising content is more likely to be related to all of the two or more combined keyword advertisement target texts, and therefore, the likelihood of inducing a user's click is higher. In this case, the combination generation may be performed only with the keyword advertisement target text generated from the plurality of tag information. In this case, the combination generation may be preferentially generated as a plurality of tags appearing in front of the plurality of tags.

Keyword Ads Display Module (7900)

Next, the keyword advertisement display module 7900 of the present invention will be described. The keyword advertisement display module 7900 may include at least one selected by the keyword advertisement content selection module 6550 with reference to a keyword advertisement control policy DB 6540 for the at least one keyword advertisement content obtained corresponding to the selected multimedia content. The selected keyword advertisement contents may be displayed in a predetermined manner on the preset keyword advertisement contents display area 100 of the screen of the user computer 9000 provided with the multimedia contents. The keyword advertising content display area 100 is preferably at the bottom or side of the multimedia content display area 38-1.

When there is only one keyword advertisement content displayed at a time, an outer frame constituting the lower portion above the multimedia content display area 38-1 or the multimedia content display area 38-1 (usually a video player is inside the outer frame). The video playback information is displayed in the space of.) It may be preferable to use the preset position above. In this case, the keyword advertising content flows (a method in which n keyword advertising contents flow from right to left one at a time and is displayed one at a time. Typically, in economic news broadcasting, stock price information for each stock item is provided at the bottom of the TV screen. The same as the method). In this case, it is preferable that the layer in which the multimedia content is provided and the layer in which the keyword advertisement content is provided are separated. The display method described in this paragraph is 1) when the user computer 9000 uses a relatively small display device such as a mobile terminal, and 2) the user tries to view the multimedia content in a full screen mode. More suitable in the case. The case of 2) will be described. When the user selects the full screen mode, the video is displayed on the entire screen, and thus the method described in this paragraph should be followed to display the keyword advertisement content. Therefore, when the keyword advertisement content display module 7900 obtains the information that the full screen mode is selected from the user computer, the keyword advertisement content display module 7900 sees the position and display method of the keyword advertisement content display area 100 on the user computer 9000. Changes should be made in the manner described in the paragraph.

The position and display method of the keyword advertisement content display area 100 are changed as follows. An event detection program (event detection module) that detects an event called the full screen mode selection in the information constituting the web page when the multimedia provides the multimedia content information to the user computer 9000 through the web. (Not shown)), a layer activation program for activating a layer, and a keyword advertisement content display method position changing program for displaying keyword advertisement content at a predetermined position of an activated layer. The detection program lets you detect an event called full screen mode selection. When the event detection program detects occurrence of a full screen mode selection event, the layer activation program activates the layer, and the keyword advertisement content received by the keyword advertisement content display method position changing program has already been set to the preset position of the activated layer. To display in a preset manner. If the user changes from the full screen mode to the normal screen mode, the event detection program detects such an event, the layer activation program stops the function, and the keyword advertisement content display method position change program. As described above, the keyword advertisement content is displayed in the preset keyword advertisement content display area 100. On the other hand, when the event detection program detects a specific event, it can provide the occurrence information of the event to the multimedia content service system 1000, the multimedia content service system 1000 is a keyword corresponding to the specific event Advertisement content can be provided to the user computer 9000, and the user computer 9000 is a scheme intended by the multimedia content service system 1000 through the layer activation program and the keyword advertisement content display method position change program. As such, the keyword advertising content can be exposed. Although the web method has been described above, it will be apparent to those skilled in the art that this may be equally applicable to a dedicated program (Windows media player, flash player, bear player, etc.). Programs such as the event detection program, the layer activation program, and the keyword advertisement content display method position change program may form part of the keyword advertisement display module 7900, and the keyword advertisement display module 7900 may be used by the user computer. Some or all of the keyword advertisement display module 7900 may be transmitted to the user computer 9000. The program and the like may have the form of script code (Java script code is an example).

The keyword advertisement display module 7900 transmits the selected keyword advertisement content to the multimedia content service server 1100, so that the multimedia content service server 1100 generates a web page together with the selected multimedia content. The web page data may be transmitted to the user computer 9000. Various script codes (programs) such as Javascript may be included in the information for generating the web page. The keyword advertisement display module 7900 may determine how the script codes operate. That is, the keyword advertisement display module 7900 may generate a code for controlling a display method and / or a display position of the keyword advertisement content desired by the keyword advertisement display module 7900 and include the code in the code constituting the web page.

On the other hand, the multimedia content service server 1100 includes a script code (program) related to the display of the keyword advertisement content while specifying the region 100 on which the selected keyword advertisement content is to be displayed on the user computer 9000. Generates a web page using only the selected multimedia content and transmits the web page to the user computer 9000. Subsequently, the script code included in the browser or the like installed in the user computer 9000 requests the keyword advertisement contents, receives the selected keyword advertisement contents data, and displays the selected keyword advertisement contents in the area 100 to be displayed. It can be done.

In the meantime, the multimedia content service server 1100 allows a specific program 9100 to be installed in the user computer 9000 by a plug-in method, and the plug-in program 9100 displays a predetermined keyword advertisement content 100. Also, data related to the selected keyword advertisement content may be received from the keyword advertisement display module and displayed. That is, the keyword advertisement display module 7900 may transmit the selected keyword advertisement contents to its outside so that the selected keyword advertisement contents may be displayed on the user computer 9000, and the keyword advertisement contents may be preset. The control is performed so that the position is displayed in a preset manner. The transmission of the selected keyword advertisement content through the keyword advertisement display module 7900 is 1) transmitted to the multimedia content service server 1100, and the multimedia content service server 1100 is transmitted to the user computer 9000. Or 2) a method of directly transmitting to the user computer 9000 to be displayed in the preset area 100 installed in the user computer 9000. In order to perform the method 2), a program for performing this function is installed in the user computer 9000, or communicates with the multimedia content service server 1100 in information such as a web page transmitted to the user's browser, It must contain a program (such as a script) that can request information. The event detection program, the layer activation program, and the keyword advertisement content display method position change program may be examples of the specific program 9100. Of course, if the keyword advertisement display module 7900 itself is transmitted to and installed in the user computer 9000, it may be an example of the specific program 9100.

On the other hand, the function provided by the keyword advertisement display module 7900 (including computerized means for implementing a script code, a program or a control function) is clicked on the keyword advertisement content to the transmitted keyword advertisement content, A code for displaying an advertisement content of an advertiser connected to the keyword advertisement content may be inserted at a predetermined position. The code may include corner coordinate information of the screen to be displayed, or may always be displayed on the screen. This may be especially useful for user computers with large screens, such as IPTV. On the other hand, the multimedia content service system 1000 inserts an event detection function into a code such as Javascript in information such as a web page transmitted to the user computer 9000, the event detection function from the user computer 9000 Upon receiving selection information such as a click on the keyword advertising content, 1) placing the screen of the web page on which the video is displayed at the top left or bottom right of the display device of the user computer 9000, or 2) Temporarily hides all information except the video play area on the displayed webpage screen and restores it when the user receives the selection information on the webpage screen on which the video is displayed again; or 3) The webpage screen ( Will be the screen displayed on the IPTV. Reduce the size of it.), And will be able to control gekkeum are displayed in the bottom left or top right. On the other hand, when any one or more of 1) to 3) is executed, the advertisement content of the advertiser may be set in advance so as to be placed farthest from the web page. Of course, if there is a click on the keyword advertisement content after the video is finished playing, the advertiser's advertisement content (the advertiser's specific screen or the information for the advertiser to present is the advertisement content of the advertiser on the screen where the video is displayed). Below, same as above).

Meanwhile, the keyword advertisement content providing server 3100 or the meta information-based keyword advertisement intermediation system 2000 may generate keyword advertisement revenue for the selected keyword advertisement text such as an advertisement price and / or an estimated clickthrough rate. If it does not provide predictable information, even though the keyword advertisement content selection module 6650 selects keyword advertisement content rationally with reference to the keyword advertisement control policy, relatively low keyword advertisement content may be selected. have. On the other hand, when there are many keyword advertisement target texts generated by the keyword advertisement target text generation module 6510, and transmits all the keyword advertisement target texts to the keyword advertisement content providing server 3100, the keyword advertisement content providing server. Unnecessary load may be given to the 3100. Therefore, the keyword advertisement target text generation module 6510 needs to filter on the firstly generated keyword advertisement target text, and the keyword advertisement target text is generated only for the secondly generated keyword advertisement target text that has passed a predetermined criterion. The keyword providing content corresponding to the content providing server 3100 may be transmitted to the content providing server 3100.

Filtering Module (6560)

The meta information-based keyword advertisement server 6000 may perform filtering before transmitting the keyword advertisement target text to the keyword advertisement content providing server 3100. The reason for filtering is that if there is a large number of keyword-targeted text, there is no guarantee that all keyword-targeted text will have keyword advertising content, or that there is no guarantee that it will generate ad revenue. It is to extract the text or to select the text of the keyword advertisement that has the potential to contribute more to the advertising revenue. In the filtering, the filtering module 6560 of the present invention inquires the keyword advertisement target text with respect to the keyword advertisement target text to the advertisement keyword DB 6657, and is registered in the advertisement keyword DB 6704, or a preset condition. It is made by extracting the keyword ad target text that satisfies. The preset condition exists in the keyword advertisement control policy DB 6540, and the inquiry about the preset condition is performed by the filtering module 6560 inquiring the keyword advertisement control policy DB 6540. In this case, only the keyword advertisement target text that has passed through the filtering module 6560 is sent to the keyword advertisement content providing server 3100.

As the contents of the advertisement keyword DB 6657, 1) name data of a product or name data of a service, 2) registered in the keyword advertisement content providing server 3100, and are obtained from the keyword advertisement content providing server 3100. Advertisement keyword list of the received advertisers, 3) can be a keyword advertising target text verified generation of advertising revenue through the implementation of the present invention, or 4) self-generated, or a list of advertising keywords obtained from a third party. The name data of the product or the name data of the service of 1) means the name of the product or the name of the service, the name of the supplier who provides the product or service to others (e.g., Hyundai E & C), or the text of the marked content such as a trademark in text. Transliteration of the character portion (e.g., the character portion of the trademark content, such as trademarks incorporating symbols, figures, three-dimensional shapes and colors, including letters), and the sound portion of the trademark content, such as trademarks When transliteration of the contents of the mark, such as the corresponding letter of the company and trademark in a foreign language, in the native language (in case of IBM, such as IBM, separate transliteration occurs when the native language is different. Example: McDonald means McDonald's, McDonald's, etc.). The keyword list of advertisements of 2) or 4) refers to a keyword for advertisement registered by advertisers in order for advertisers to search their advertisement. For example, when a user enters the advertisement keyword as a search input form at www.google.com or www.naver.com, not only the search result for the search input form but also the advertisement contents of advertisers associated with the advertisement keyword are output. Therefore, the list of advertisement keywords registered by the advertisers may be of course stored in the keyword advertisement content providing server 3100, and some or all of them may be available. The above 3) is accumulated over time through the implementation of the present invention, a collection of the keyword ad target text associated with the keyword ad content generated by the actual click, etc. of the keyword ad content exposed to users to generate advertising revenue Say. 4) is equivalent in content to 2) above, but differs only in the subject.

A plurality of meta information may be stored together in the advertisement keywords registered in the advertisement keyword DB 6657 and / or the keyword advertisement content providing server-side advertisement keyword DB 3140, and the meta information may be updated. have. The meta information stored in correspondence with the advertising keywords may include 1) total impressions / total calls, 2) total impressions / total calls, and / or increase rates of the advertising keywords during or during a predetermined period. Total advertisers, 4) average advertising price, 5) highest advertising price, 6) minimum advertising price, 7) average advertisers, 8) average keyword ad content, 9) average advertiser growth, 10) average advertising price 11) impressions, 12) click-through rate for relevant keyword ad content relative to impressions, 13) total clicks, 14) ad revenue generated, 15) impressions Number increase / decrease rate, 16) increase / decrease in click-to-impression rate, 17) increase or decrease in total clicks, and 18) increase or decrease in ad revenue. When the filtering module filters the keyword advertisement target text, the related keyword advertisement control policy may require that any one or more of 1) to 18) satisfy a preset numerical value range.

The keyword advertisement control policy includes policy information on how much to use the keyword advertisement target text under which condition for n keyword advertisement target texts. The keyword advertisement target text filtering condition may be a degree of satisfaction with a criterion for any one or more selected from 1) to 18) for the keyword advertisement target text. For example, when determining whether to select "refill ink" as the text for keyword advertising, the frequency of the entire document for "refill ink" is three or more times, and 3) is 5 or more, and 6) It can be judged whether or not the condition of 200 won or more is satisfied.

A more sophisticated embodiment of determining whether to generate keyword advertisement target text with respect to the keyword advertisement target texts will be described. A difference function for each condition may be introduced for each criterion. For example, the difference function of the frequency may be dif_frequency = the frequency of the keyword target text i-the reference frequency, and the difference function for various conditions j such as 1) to 18) above is dif_Condition_j = the keyword target text i. Can be a condition value-reference condition value. The frequency may be more useful when the keyword advertisement target text is due to the description information. Meanwhile, even when only the title and the tag are considered, the keyword advertisement target text simultaneously appearing in both may be important keyword advertisement target text.

In this case, the score function for the keyword i target text i may be, for example, the sum of {F (difference function) * weight for each difference function}. In this case, if one of the above 1) to 18) is not used, the weight may be 0, and F (x) may be equal to x or x ^ 2. (X is an input variable of F. x becomes the difference function.)

In this case, at least one keyword advertisement target text having the highest score function value may be selected as keyword advertisement target text for each keyword advertisement target text i. Meanwhile, other kinds of functions may be introduced that utilize various available variable values for the keyword target text other than the difference function, and other conditions other than the frequency or 1) to 18) may be introduced. In addition, the weight may also vary according to the weight policy of the keyword advertisement control policy DB 6540, and it will be apparent to those skilled in the art that the formula constituting F (x) may also vary.

Meanwhile, calculating the score function for the keyword advertisement target text i and selecting the keyword advertisement target text based on the score function may be applicable to at least one commercial tag candidate. That is, the score function may be calculated by applying at least one predetermined criterion for the time independent commercial tag rear or the time dependent commercial tag rear, and the commercial tag having a high score function may be selected as the keyword advertisement text. In this case, the score function may be a function for evaluating the commercial tag candidate or the commerciality of the commercial tag.

On the other hand, it will be obvious that the control policy of the keyword advertisement control module 6900 may be utilized in the keyword advertisement content providing server 3100 of the keyword advertisement content providing system 3000. That is, when there are n keyword advertisement target texts transmitted to the keyword advertisement content providing system 3000, a keyword advertisement target text is selected from the keyword advertisement target texts, and the query is performed on the keyword advertisement contents DB 3120. At least one keyword advertisement content for the selected keyword advertisement target text may be obtained and transmitted to the querying server. Therefore, the keyword advertisement content providing system 3000 may perform a function with the keyword advertisement control module 6900 of the present invention independently of whether the keyword advertisement content providing system 3000 is displayed. This is described in detail in the center model of the keyword advertisement content providing system 3000.

On the other hand, the communication module of the present invention serves to transmit and receive data inside or outside. It will be apparent to those skilled in the art that such communication module may be included in each functional module of the present invention and may be included in a server or a system unit.

The network 8000 refers to any communication means that enables a computer to transmit and receive data by connecting a computer such as a wired or wireless network 8000 or the like.

In the present invention, the user computer 9000 is a mobile communication terminal that supports voice / data communication, such as a personal computer, a portable computer, a server, a mobile phone, such as a PC or a notebook, a game machine including wired / wireless data communication functions, an IPTV, and the like. Main products such as interactive TVs (if the set-top box is not built-in, the set-top box may be the user computer of the present invention, in which case, the IPTV may be a display device), a portable TV such as a DMB, and a home appliance. Any device including a CPU capable of receiving wired and wireless communication and receiving multimedia content and providing multimedia content information to a user, such as a display device, a PDA, a portable media player (PMP) or an MP3 / MP4 player, etc. Say the device.

Generate keyword ad target text

The foregoing description of the inventive concept focuses on providing the user computer 9000 with keyword advertising content based on meta information additionally included in the multimedia content. Meanwhile, the inventive concept of the present invention obtains text information related to the multimedia content, generates a keyword advertisement target text based on the text information, and uses the keyword advertisement contents based on the generated keyword advertisement target text. It can be extended to provide to the computer 9000. Therefore, the key idea of the present invention is gathered in a method of obtaining text information from the multimedia content itself or information related to the multimedia content, and generating the keyword advertisement target text.

Hereinafter, the text acquisition module 3110 and the keyword advertisement target text generation module 6510 that obtain text from the multimedia content itself or information related to the multimedia content will be described in more detail. For convenience of description, the text acquisition module 3110 will be described. ) And the keyword advertisement target text generation module 6510 will be described on the assumption of a non-weighting model such as that performed in the meta information-based keyword advertisement server 6000, but the present invention provides a mediation model and a keyword advertisement content providing system ( It is obvious that the same applies to the central model.

Non-tag Text Get Module (5130)

The text acquisition module 3110 directly or indirectly obtains text information other than a tag from the multimedia content. The multimedia contents handled by the present invention generally include 1) moving images, 2) images, and 3) sounds. A video mainly refers to a video file such as a UCC video, a user generated contents (UGC), a user modified contents (UMC), or a PCC video. The video includes a photo, and at a time that can be subsumed into a category called an image. Refers to an image file that can be recognized by the sound, and refers to a sound file that can be recognized by hearing, such as music, sound, song, effect sound, and the like. The reproduction of the image refers to reading and displaying an image file on the user's computer 9000 to visually recognize the image. The reproduction of the image shows that an image specific to the user's computer 9000 is visually recognized. Say while losing. Hereinafter, the present disclosure will be described based on a moving picture, and if it is specialized only in an image or a sound, it will be described separately.

The multimedia content provided by the multimedia content service system 1000 typically includes title and / or at least one tag information, and often includes descriptive information. In this case, the tag information is often in the form of nouns, usually in the case of one noun or a compound noun, and sometimes two or more nouns or a compound noun form one tag. In this case, since the tag is generally composed of nouns, if the tag information is a noun, it is not necessary to pass the stemmer, but some tags may be written with sentences or multiple nouns, rather than words. You will have to go through the stemmer. The morphological analyzer will be described later in detail. Therefore, the text included in the tag information becomes, in principle, the target text of the advertisement. In addition, since the names of classifications or categories are also nouns in most cases, this can also be handled in parallel with tag information.

On the other hand, in the case of the title, it is necessary to pass the stemmer. This is because in the case of titles, parts of speech other than nouns are often present in order to form a semantic unit. In particular, unlike the description information, the title is selected by the creator of the multimedia content as the best representation of the multimedia content, and thus, the nouns extracted from the title can be usefully used as the advertisement target text.

In addition, since the description information of the multimedia content is often in the form of sentences or phrases, it is preferable to extract the nouns through the morpheme analyzer. On the other hand, there may be text information generated by the multimedia content service system 1000 through voice recognition for the multimedia content, and such information is also preferably passed through a morpheme analyzer to extract nouns.

Non-Text Information Get Module 5120

The non-text acquisition module 5120 may obtain text information through speech recognition on the speech data included in the multimedia content, in addition to obtaining the information in the form of text. Speech recognition may be achieved by playing the multimedia content. The quality of the speech recognition may not be important, because the keyword advertisement target text may use an advertisement keyword DB 6657 or the like as a filter. As will be described in detail below, even if a large number of wrong speech recognitions are shown, the texts corresponding to the recognized speech may be treated as the keyword advertisement target text only for the text shown in the advertisement keyword DB 6657.

Keyword Ad Target Text Generation Module (6510)

Next, the structure and function of the keyword advertisement target text generation module 6510 that generates the keyword advertisement target text from the text obtained by the text acquisition module 3110 will be described. The keyword advertisement target text generation module 6510 generates keyword advertisement target text. The method of generating the keyword advertisement target text includes a method of generating from tag information and a method of generating from title or description information.

The first type is a method in which the keyword advertisement target text generation module 6510 generates keyword advertisement target text using only tag information. In this case, since the tag information is mainly a noun, all the acquired tag information can be treated as keyword advertising target text as it is, or only tag information passing through a predetermined filter can be treated as keyword advertising target text. On the other hand, since the commercial tag to be described later has been verified commercial, it may be a keyword target text. In this case, the predetermined filter may be a product service name DB that collects a name of a product or service, and the product service name DB may form a content of the advertisement keyword DB 6657 of the present invention. That is, the keyword advertisement target text generation module 6510 receives all tag information included in meta information of the specific multimedia content from the text acquisition module 3110, and then inquires the tag information in the product service name DB. Next, only the tags existing in the product service name DB may be taken and generated as keyword advertisement target text. In this case, the preset filter may be an advertiser registration advertisement keyword DB registered by an advertiser or another third party provided by the keyword advertisement content providing server 3100, and the advertiser registration advertisement keyword DB may be the advertisement keyword DB of the present invention. 6570). The advertiser registered advertisement keyword DB stores an advertisement keyword registered by the advertiser in order to advertise his or her product or service. The keyword for advertisement may be an advertisement title and / or advertisement description. In this case, the keyword advertisement target text generation module 6510 receives all tag information included in the meta information of the specific multimedia content from the text acquisition module 3110, and then transmits the tag information to the keyword advertisement content providing server. After querying the advertiser-registered advertisement keyword DB provided by 3100, only the tag existing in the advertiser-registered advertisement keyword DB may be taken and generated as the keyword advertisement target text.

The second type is that the keyword advertisement target text generation module 6510 generates the keyword advertisement target text even in the title information and / or the description information. In this case, the text acquisition module 3110 obtains text from title information and / or description information of the multimedia content and passes the morpheme analyzer to extract nouns. In this case, in particular, in the case of nouns derived from title information, weights may be treated particularly, and in the case of nouns derived from descriptive information, the weights may be kept low. In this case, when there is auto tagging information from the description information, the auto tagged tag may be used. Auto-tagging refers to automatically generating tag information that can represent a string by passing through a stemmer and other preset filters when there are strings such as phrases, clauses, sentences, and paragraphs. The passing filter may be an advertisement keyword DB 6657. In this case, only the nouns passed by passing the obtained nouns through the at least one predetermined filter may be treated as the keyword advertisement target text.

The keyword advertisement target text generation module 6610 of the present invention may be composed of a keyword advertisement target text preprocessing engine, a keyword advertisement target text extraction engine, and an advertisement keyword DB 6657. When preprocessing such as morphological analysis is required for the obtained text, the keyword advertisement target text preprocessing engine performs preprocessing. If the obtained text is due to tag information, the text preprocessing engine may be skipped. The keyword advertisement target text extraction engine searches and filters the received text (including the preprocessed text) into the advertisement keyword DB 6657 to extract a text string existing in and matched with the advertisement keyword DB 6657, A keyword advertisement target text is generated from the extracted text string. For example, the advertisement keyword DB 6657 may include a product service name DB that collects a name of a product or service, or an advertiser registered advertisement keyword DB provided from the keyword advertisement content providing server 3100.

The keyword advertisement target text is text in a form that can be accommodated by the keyword advertisement content providing server 3100. There are three examples.

The first is the name of the product or service. It is preferable that the name of the product or service has a form such as a noun or a noun phrase. For example, iPods, notebooks, flower delivery, and the like are examples of these.

Second, when the keyword advertisement content providing server 3100 registers a search keyword advertisement (the advertiser registers a specific keyword and the searcher inputs the keyword or a keyword related to the keyword), the search result including the keyword advertisement content is included. Ad format that performs the way the advertiser's keyword ad content is displayed, such as search keyword ads performed on google.com, and the same method of search keyword advertising performed by overture.com. And a variety of search keyword advertising products.) May be "search advertisement keywords" registered by search keyword advertisers. The search advertising keywords may be registered by an advertiser, and may be keyword advertising content including an advertisement title, an advertisement description, and / or other text. Examples of the search advertisement keyword may include a brand (trademark) such as "prada", a name of the product or service, various common nouns such as a place name or a person name, a proper noun, and the like. It can be any string you set.

Third is string information such as phrases, clauses, and sentences. Many search portals, such as google.com and naver.com, or search keyword ad agencies such as overture.com, process the input string information and register their search results with keyword ad content, It has the ability to provide search results that include keyword advertising content that matches or is related to search advertising keywords. Therefore, in order to provide a search result including the keyword advertisement content in the obtained text, the keyword advertisement target text generation module 6610 processes the text into predetermined units (sentence or phrase unit) to convert the keyword advertisement target text. Extract.

Next, the keyword advertising target text generation module 6510 extracts the keyword advertising target text in more detail.

The method for extracting the keyword advertisement target text by the multimedia content service system 1000 of the present invention includes: 1) having the advertisement keyword DB 6657 having the keyword advertisement target text stored therein as a DB, and obtaining the received text from the keyword. A method of extracting the keyword advertisement target text by querying the advertisement target text in a DB; 2) extracting the keyword advertisement target text by transmitting the obtained text to a predetermined intermediary server and processing the obtained text to the intermediary server; The multimedia content service system 1000 may receive a method, and the like.

The advertisement keyword DB 6657 may include a name of the product or service, or a "search advertisement keyword" registered by the advertisers. In this case, the intermediary server may extract the keyword advertisement target text through a third server having the advertisement keyword DB 6657 or the advertisement keyword DB 6657. Prior to querying the advertising keyword DB 6657 with the obtained text, the obtained text may be preprocessed, wherein the preprocessing is to perform parsing or morphological analysis (including complex noun decomposition). Say. The preprocessing is performed by the keyword advertisement target text preprocessing engine.

If the obtained text is about nouns or noun phrases, it is an easy task to query the advertisement keyword DB 6657. (When using a stem analyzer in English, it is simple to treat a plural form of a noun as a singular form.) However, when using a survey such as Korean, it may be necessary to separate the survey through the morphological analysis. In addition, in the case of a verb or the like, extracting a noun related to the verb may be performed through morpheme analysis or the like. (For example, it refers to separating "travel" from "going.") It is well known in natural language processing technology to extract nouns from the text obtained through the above parsing and morphological analysis. Omit. Such preprocessing is processed where the advertisement keyword DB 6050 is included. That is, if the multimedia content service system 1000 has the advertisement keyword DB 6657, the keyword advertisement target text (product, service name, proper noun, Common nouns, search advertisement keywords, etc.) can be extracted, and the same is true of the intermediary server and the third server. On the other hand, using semantic extration technology (semantic extration technology) it is possible to extract a more sophisticated keyword target text. This semantic extraction technique is known to those skilled in the art.

Of course, although the multimedia content service system 1000 has been expressed in terms of expression such as the keyword advertisement target text extraction, the function is performed by any program 9100 performed in conjunction with the multimedia content service system 1000. It does not exclude that. That is, the relationship between the module performing the function of acquiring and / or extracting the keyword advertisement target text and the multimedia content service system 1000 is all included in 1) the same entire program 9100 operated by the same operator. 2) When the same operator is operated but operates as a separate program (9100), 3) When a separate program (9100) operated by a separate operator or cooperates by performing communication between the two (multimedia content service system The multimedia content service system 1000 has control of the multimedia content file provided by streaming by the 1000 and includes providing the module with information obtained from the file controlled by the multimedia content.) .

At this time, the problem of speech recognition will be described briefly. The present invention extracts the keyword advertising target text from the text (tag information, title information, description information, category information, etc.) obtained from the user's audio-visual multimedia content, and (advertisement) keyword advertising with respect to the extracted keyword advertising target text. The purpose is to display the search results containing the content to the user. When voices from multimedia content say "New York 5th Street Fashion Magazine editors wear Prada bags," speech recognition is incomplete, so "Fashion" is "Person" and "Magazine" is "Narrow". However, suppose that "Prada" is normally recognized as "Prada" as a bag. In this case, if "Person" and "Narrow" are not present in the advertisement keyword DB 6050, the "Person" and the " Narrow "may be excluded from the keyword advertisement target text, and if at least one of" Prada "or" bag "is present in the advertisement keyword DB 6657, only what is present may be treated as keyword advertisement target text. That is, even if the speech recognition system does not recognize the misrecognition, only those in the ad keyword DB 6657 are processed as the keyword ad target text among those recognized. In this situation, there is no necessity to provide search results containing the keyword advertising contents for all of the "fashion", "magazine", "prada", and "bag", so it is correctly recognized (for example, the advertisement keyword DB ( 6570) will provide users with search results that contain keyword ad content only, so that users will not be surprised at all. In addition, there is an additional advantage in that the speech recognition rate is perceived as being quite high, ie, in this situation, the user may receive search results including (advertising) keyword advertising content for "Prada" and / or "bag." Of course, the keyword ad content providing server 3100 exists in the advertisement keyword DB 6657. In some cases, we may not be able to provide search results containing word ad content, except that we may not be able to provide search results containing the keyword ad content. You will only need to expose it to the user.

If you only expose search results that contain non-advertising keyword ad content, this issue is very unlikely. However, if you need to expose search results that contain ad keyword advertising content, you may not register your ad as a search keyword ad. Search terms may occur. In this case, there may be a method of exposing a search result including the non-advertising keyword advertisement content according to the policy, or a method of exposing only the search result containing the advertised keyword advertisement content normally obtained, but the latter is preferable. This problem is attributed to a processing problem when a plurality of keyword advertisement target texts described later are not registered as a search keyword advertisement or when there is no advertisement for the keyword advertisement target text. When there are a plurality of texts to be advertised, if they are transmitted one by one to the keyword advertising content providing server 3100, there is an advertisement for the i-1st keyword advertising target text and an advertisement for the ith keyword advertising target text. Otherwise, keyword ad content for the i th keyword ad text is not available, so skip processing for the i th keyword ad text and skip the keyword ad content for the i-1 th ad text. It continuously maintains or performs a predetermined process, and transmits the i + 1th keyword advertisement target text to the keyword advertisement content providing server 3100. If the plurality of keyword advertisement target texts are divided into several groups and transmitted to the keyword advertisement content providing server 3100, the i-th and i-th processes described in this paragraph may be performed in groups. If a plurality of keyword advertisement target texts are simultaneously transmitted to the keyword advertisement content providing server 3100, if there is keyword advertisement content transmitted from the keyword advertisement content providing server 3100, the received keyword advertisement content is numbered once. Can be provided by rolling the keyword ad content received in all or a few units in a time (controlling to roll is performed by a program such as script code or other plugins transmitted to a browser on the user's computer 9000 side). will be. For example, if the multimedia content service system 1000 receives 10 keyword advertisement contents from the keyword advertisement content providing server 3100, the multimedia content service system 1000 processes two sets of two, each of which is two sets of two different sets of five times. The set of keyword advertisement contents may be transmitted to the user computer 9000. To this end, the script code (program) or the like causes the first two keyword advertisement contents to be displayed on the multimedia content service system 1000 in a predetermined manner (rolling, etc.) for a predetermined time period, and then additional two keyword advertisement contents are displayed. You can ask. When the multimedia content service system 1000 transmits the first keyword advertisement content, the maximum number of keyword advertisement contents that can be transmitted is set to 10, and the script code including control information for receiving two at a time is provided. If so, the script code may operate to obtain keyword advertising content, two by two. In other words, it is possible to send all 10 at once and roll it with the script of the user's web browser, or send only 2 and save 8 to the session or DB, and then send the next 2 each time additional requests come in. will be. An example of a script code for rolling is shown.

Rolling (JavaScript)

1: for (var i = 0;; i ++) {

2: setTimeout (“rollAd (“ + i + ”)”, 20 * 1000);

3:}

…

5: function rollAd (idx) {

6: document.getElementById (“adLayer”). InnerHTML = adContents [idx% adContets.length];

7:}

1: infinite repetition

2: Call a function called rollAd every 20 seconds

6: The rollAd function displays the next ad in the ad display area called adLayer.

Next, a script for additional request to the server is presented as an example.

1: while (true) {

2: setTimeout (“nextAd ()”, 20 * 1000);

3:}

…

5: function nextAd () {

6: if (end == false) {

7: getAdByAJAX ();

8: }

9: document.getElementById (“adLayer”). InnerHTML = adContents [currentIdx% adContets.length];

10: if (currentIdx + 1> = adContents.length)

11: currentIdx = 0;

12: else

13: currentIdx ++;

14:}

1: infinite repetition

2: call the nextAd function every 20 seconds

6-7: Use AJAX to find out if the following keyword ad content exists, save it if no

9: Display the next ad in the ad display area each time

10-13: Move one position to show the next ad next time

The advertisement keyword DB 6657 may include a name of the product or service, or a search advertisement keyword for a search keyword advertisement registered by the advertisers. The generation method and the updating method of the advertisement keyword DB 6657 will be described together.

* The name of the product or service is a set of names of the product or service from a product dictionary, a service name dictionary, a job name dictionary, a product electronic catalog (with international standards), a service electronic catalog, or a noun dictionary. goods name or / and service name) can be generated (of course, can be transmitted from an external third party), and a name set of the goods or services can be stored in a DB. Of course, the name set of the product or service can be indexed so that the DBMS or search engine can search. The search advertisement keyword set that collects the search advertisement keywords may be a portal that performs the search keyword advertisement (for example, google.com, naver.com, etc.) or a search keyword such as overture.com. It may be generated by receiving from the advertising agency). That is, the server of the person who executes the search keyword advertisement and the multimedia content service system 1000 communicate with each other at periodic or predetermined time / condition units to obtain the search advertisement keyword set from the server of the person who performs the search keyword advertisement. It may be obtained, and the advertisement keyword DB 6657 may be generated and updated (updated) with the obtained search advertisement keyword set. Of course, the search advertising keyword set may come from a mediation server that performs a mediation function between the multimedia content service system 1000 and the keyword advertising content providing server 3100.

If the multimedia content service system 1000 does not have the advertisement keyword DB 6657 or if the advertisement keyword DB 6050 is not rich enough to perform its function (a significant amount of text has been obtained, but the advertisement In the case where the keyword DB target text does not generate any one of the keyword advertisement target texts), the third method described above may be applied. The third method transmits string information such as phrases, clauses, and sentences to a plurality of search portals such as google.com, naver.com, or a search keyword advertisement agency such as overture.com. Agencies analyze the strings (including parsing, morphological analysis, etc.), and most portals accept textual input in any form, such as sentences, phrases, or phrases, and from them, keyword advertising content in any form. The search result including the keyword advertisement target text and / or keyword advertisement content corresponding to the keyword advertisement target text. Can be sent to 1000. When only the keyword advertisement target text is transmitted, the multimedia content service system 1000 transmits the same to the keyword advertisement content providing server 3100 to receive a search result including the keyword advertisement content. When an embedded search result is sent, it is displayed to the user. Of course, a mediation server may be mediated between the multimedia content service system 1000 and the search portal or the search keyword advertisement agency server. Since the multimedia content service system 1000 and the search portal or the search keyword advertisement agency server perform and exchange information and respective functions will be apparent to those skilled in the art when introducing a mediation server, a detailed description thereof will be omitted. .

A method of transmitting the keyword advertisement target text to the at least one keyword advertisement content providing server 3100 capable of providing a search result including the keyword advertisement content will be described. When the text is obtained from the multimedia content, when the text is obtained through 1) subtitles (captions) or 2) translated subtitles and / or 3) speech recognition, unlike the UCC tag, streaming of multimedia content is transmitted. (Of course, it is possible to play the multimedia content in advance to perform voice recognition, or to play the multimedia content during streaming transmission to perform the voice recognition). The system 1000 may include 1) a predetermined time or / and 2) a predetermined number of keyword ad target text units (e.g., no new keyword ad target text is transmitted until there are three or more). The target text may be transmitted to the keyword advertisement content providing server 3100. On the other hand, when obtained from the UCC tag information, the temporal transmission of the multimedia content and the acquisition of text from the UCC tag information are independent (ie, independent of each other, that is, the text obtained from a specific section of the multimedia content and the UCC tag). Is irrelevant), extracting the keyword advertisement target text from the text obtained from the UCC tag and transmitting it to the keyword advertisement content providing server 3100 may be performed independently of the transmission of a specific section of the multimedia content. . Preferably, the keyword advertisement target text is extracted in the manner of 1), 2), and / or 3) during the start of the multimedia content, the end of the multimedia content, and / or the transmission of the multimedia content. Sections that fall short of the set number (there may be a place where it is difficult to extract text because there are few voices or subtitles in a certain section during multimedia content transmission. May be transmitted to the keyword advertisement content providing server 3100. The keyword advertisement target text obtained from the UCC tag may be transmitted to the keyword advertisement content providing server 3100. On the other hand, if the method of 1) to 3) is not possible, text may be extracted from tag information, title information, description information, and the like.

Next, the keyword advertisement content providing server 3100 that generates a search result including the advertisement keyword keyword contents for the keyword advertisement target text will be described. In an embodiment, the keyword advertisement content providing server 3100 may include a search word acquisition unit that receives a search word (query) that is transmitted from the outside, a search word processing unit that processes a search word obtained by the search word acquisition unit, and the search word acquisition unit obtained by the keyword advertising content providing server 3100. The search term or the search term processing unit may include an advertisement search engine that performs a search and a search result transmission unit which transmits a search result. The search word processing unit may be optional, but is preferably present. In particular, the keyword advertising target text generation module 6510 in the present invention, even if the processing is required for the keyword advertising target text generated. This is because the search keyword advertisement itself included in the keyword advertisement content providing server 3100 and the phrase input by the user are often different from each other, and this is a keyword generated by the keyword advertisement target text generation module 6510 of the present invention. The same applies to the text to be advertised. The advertisement search engine unit may further include an advertisement search unit which directly performs a search, an advertisement search index or a keyword advertisement content DB which is an object of which the advertisement search unit queries by a search query. In this case, when searching by a search engine method, a method of finding the existence and location of specific keyword advertising content in the keyword advertising content DB is performed through the search index for advertising. Meanwhile, a method of directly querying the keyword advertisement content DB through a DB query using a DBMS (Database Management System) or other method may be introduced. In this case, at least one or more specific fields in the keyword advertisement content DB may be used to increase a query response speed. May be indexed. In this case, the keyword advertisement content DB may be logically present inside the keyword advertisement content providing server 3100 but outside of the advertisement search engine unit. In addition, the keyword advertisement content providing server 3100 may further include an advertisement evaluation unit that evaluates each advertisement or the respective keyword advertisement contents. How the advertisement evaluator evaluates an advertisement is one embodiment of the advertisement evaluation method for "Prada" and "bag".

When the keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100 from the outside or the inside, the keyword advertisement content providing server 3100 performs a search on the received keyword advertisement target text so that the keyword advertisement content is displayed. Generate included search results. In this case, the search result including the keyword advertising content generated by the keyword advertising content providing server 3100 does not exclude a search result including the non-advertising keyword advertising content, but is a search result including the advertising keyword advertising content. More preferably, the search result including the advertising keyword advertising content may be search keyword advertising content of the advertiser corresponding to the search keyword registered by the advertiser. The search keyword advertisement content of the advertiser may be in the same text as a search advertisement of google.com, but may be a non-text image advertisement (non-text advertisement such as a banner, multimedia content, or a flash file). This is because, when the advertiser associates the search keyword with respect to the non-text type keyword advertisement content, the non-text type keyword advertisement content corresponding to the search keyword can be extracted.

In the above example, when "Prada" and "bag" are transmitted to the keyword advertising content providing server 3100, the keyword advertising content providing server 3100 is the advertising keyword advertising for the "Prada" and the "bag". The search result including the content may be generated. In general, the search result including the advertising keyword advertising content may be an advertiser's keyword advertising content with the advertiser paying a predetermined fee for the “prada” and the “bag”. When a searcher enters the word "prada" or "bag" as a search term, the advertiser is exposed to the keyword advertising content such as exposure of the keyword content or post-impression click. Search keyword advertising is performed by paying for the exposure of a specific website or web page linked to the advertisement content.

In this case, the following four problems may occur from the viewpoint of the keyword advertisement content providing server 3100. First, the search result including the advertising keyword advertising content of the keyword advertising content providing server 3100 may be at least two. In this case, whether to transmit everything to the multimedia content service system 1000 or only a specific number is transmitted to the multimedia content service system 1000. That is, it is a problem regarding the number of keyword advertisement contents transmitted. Second, when it is necessary to provide search results including keyword advertising contents for the "Prada" and the "bag" at the same time, how much of the search results including the keyword advertising contents will be provided. In other words, it is a matter of distribution to a plurality of requests. In more detail, when the search result providing request including the keyword advertising content for the "Prada" and the "bag" from the multimedia content service system 1000 is requested at the same time (or at the same time within a preset time zone), If a search result including the keyword advertising content is replaced in the multimedia content service system 1000, it may be a real time replacement, but may be replaced at a minimum predetermined time interval. Which one should first provide a search result that includes the keyword advertising content, and 2) determine how many search results containing the keyword advertising content should be provided for each.

Methods for solving the first and second problems are exemplary and may be as follows. First, the multimedia content service system 1000 sets the number of search results including the keyword advertisement content requested by the multimedia content service system 1000 as a limit condition so as not to exceed the limit condition. Of course, the keyword advertisement content providing server 3100 may transmit the number of search results including the keyword advertisement content preset in its usual manner without considering the limitation condition, and the multimedia content service system 1000 may The number of exposures to the user of the search result including the keyword advertisement content transmitted from the user's point of view may be adjusted.

The keyword advertisement content providing server 3100 may be configured to: 1) display at least one or more of each advertiser's keyword advertisement content and / or click-to-advertisement price, and 2) the keyword advertisement content may be exposed for each of the obtained keyword advertisement target texts. You may know your clickthrough rate versus impressions. Therefore, in the position of the keyword advertising content providing server 3100, the method of increasing the maximum advertising revenue will be in the order of higher advertising price when only 1) is applied, and when 1) and 2) are simultaneously applied, respectively. Advertisement cost per click * Advertisement click-through rate will be an estimate of the expenditure advertising cost when paying for an ad. Therefore, the keyword advertisement content providing server 3100 calculates an expected value of the advertisement cost for each search advertisement keyword with respect to at least one or more keyword advertisement target texts that are transmitted, and 1) each search advertisement for each of the high ranks. For each keyword, 2) a search result including keyword advertisement content for two or more search advertisement keywords may be mixed to generate a search result including keyword advertisement content to be transmitted to the multimedia content service system 1000. Of course, when transmitting the keyword advertising content of each advertiser to the multimedia content service system 1000, information about the advertising unit price of each keyword advertising content and / or click-through rate of each keyword advertising content is transmitted together, and the multimedia content The service system 1000 may determine whether each keyword advertisement content is exposed, an exposure ranking, an exposure time, and the like, and expose the keyword advertisement content to the user. The keyword advertisement target text is received from the mediation server (multimedia content service system 1000), the keyword advertisement target text is processed, an advertisement search is performed on the processed keyword advertisement target text, and the keyword advertisement of keyword advertisement content is received. The content may be evaluated, the ranking information may be assigned to the evaluated keyword advertisement content, and the keyword advertisement content may be transmitted to the mediation server (the multimedia content service system 1000). In this case, the processing of the keyword advertisement target text may be omitted. The processing of the search object means that if the keyword advertisement target text is not a noun such as a product or service name or any other character string that can be easily accommodated by the ad search server, 1) the ad search server easily accepts the text. Or 2) replace the relevant character string with a relevant string that is not included or matched in the keyword advertisement target text, so that the search can be performed with the character string. In one embodiment of the processing, if the word "expected to be very hot today" is obtained as the keyword ad text, the text "very hot" is processed in this sentence, and the processed ice cream or the like is processed. For example, generating text. The specific processing of such a keyword can be employed in a large number of research results of natural language processing.

For example, as shown in Table 2 below. The keyword advertisement target text / search advertisement keyword is "prada" and "bag". This is an exemplary model, it will be readily applicable to those skilled in the art when the number is different from the present example.

Keyword ad text / search ad keywords Advertiser Ad unit price (USD) % CTR Expected / Expected Ad Revenue (USD) Prada A 5 20 1.0 Prada B 4 10 0.4 Prada C 3 40 1.2 Prada D 2 15 0.3 bag E 3 30 0.6 bag F 2 20 0.4 bag G One 30 0.3 bag H 0.5 20 0.1 Prada bags I 10 10 1.0 Prada bags J 7 20 1.4 Prada bags K 5 20 1.0 Prada bags L 3 25 0.75

In the above case, it is most preferable to first expose the keyword advertisement content of the advertiser C having high expectation value when the keyword / target text / search advertisement keyword is “Prada”. If you need to expose two, C and A might be the right choice. Of course, if the advertisement price is to be exposed first according to the advertisement exposure policy of the keyword advertisement content providing server 3100, A, B, C, D will be exposed in order.

If you have a mixture of Prada and bags in parallel, and the number is three, it would be reasonable to expose advertisers C, A, and E. In other words, exposing keyword advertising content above advertiser E for "bag" would be a more reasonable choice than exposing B keyword advertising content for "Prada".

If there are advertisers for "Prada bag," it would be desirable to first expose the keyword advertising content of advertiser J when the keyword ad text / search ad keywords are "Prada" and "bag." In this case, when one of the advertisers A, I, and K having the same expected value should be included, an internally selected policy (I and K in which two search ad keywords generally match is preferable. Exposing a high I can be a policy), or circular exposure. (Other systems having information such as advertisement price, click-to-impression ratio, etc. for the "Prada", "bag", and "Prada bag" keywords (multimedia content service system 1000 or meta-information-based keyword advertising mediation system ( 2000) may also select an optimal keyword, such as the keyword advertising content providing system 3000.)

Of course, at this time, the multimedia content service system 1000 determines whether or not the exposure is provided, and provides the keyword advertisement target text / search advertisement keyword to two or more keyword advertisement content providing servers 3100, and the keyword advertisement content is If the share of the advertising costs (share) according to the impression of the included search results or clicks on the search results containing the exposed keyword advertising content, and each keyword advertising content providing server 3100 has a different revenue share ratio, The multimedia content service system 1000 may select to expose an advertisement of an advertiser having the highest expected value based on the multimedia content service system 1000 in consideration of the profit sharing ratio in the above example. That is, as described above, the multimedia content service system 1000 does not display all of the keyword advertisement contents before exposure of the received keyword advertisement contents. Instead, the multimedia content service system 1000 filters and filters the keyword advertisement contents according to a predetermined criterion. Only display keyword ad content. The filtering criteria may be included in the keyword advertisement display module 7900.

Multimedia content service system 1000 that exposes a search result including the advertisement keyword advertising content (the keyword advertisement display module 7900 embedded in the multimedia content service system 1000 may perform the function.) May expose the received keyword advertisement content to the user according to its own policy. That is, the present invention includes exposing keyword advertising content based on text that can be obtained from the multimedia content during the transmission of the multimedia content. Thus, when exposing a search result including the keyword advertising content, a predetermined time period (multimedia The reproduction of content on the user's computer requires passage of time, which can be a time zone if the passage of time is observed in terms of periods or bands.) The keyword to be exposed due to lack of text acquisition or other reasons mentioned above. Search results with advertising content may be lacking. In this case, the keyword advertisement display module 7900 of the multimedia content service system 1000 1) mixes the search results including the keyword advertisement contents in the previous time zone and the search results including the keyword advertisement contents in the current time zone. How to, 2) push the oldest of the search results containing the keyword ad content from the previous time zone with search results containing the keyword ad content generated in the current time zone, and 3) keyword ad content related to text based on the UCC tag. Since is not related to the playing time of the multimedia content, it may be possible to adopt a method of filling a search result including keyword advertising content that is insufficient with keyword advertising content related to the text based on the UCC tag.

Of course, although the representation of the keyword advertisement content as a search result including the received keyword advertisement content is expressed by the multimedia content service system 1000 in terms of expression, the function is combined with the multimedia content service system 1000 or The keyword advertisement display module 7900 as the program 9100 to be executed in conjunction is not excluded. That is, the relationship between the keyword advertisement display module 7900 and the multimedia content service system 1000 is 1) when all are included in the same entire program 9100 (operated by the same operator). 2) In the case of operating by the same operator but operating as a separate program (9100) (3) In case of cooperating with the separate program (9100) operated by separate operators or by performing communication between the two. There is.

When the keyword advertisement display module 7900 of the multimedia content service system 1000 summarizes the tasks performed by the multimedia content service system 1000, it can be summarized as follows. First, the keyword advertisement display module 7900 obtains keyword advertisement content obtained from the search keyword advertisement content providing server 3100, and considers the number of keyword advertisement contents obtained, the length or size of the keyword advertisement contents, and the like. The number of keyword advertisement contents to be displayed on a predetermined basis may be determined, and the keyword advertisement contents to be displayed may be synchronized or asynchronous with the multimedia contents being played to transmit the keyword advertisement contents to the user computer 9000. have. Of course, in this case, when additional meta information is transmitted from the keyword advertisement content providing server 3100 for information on the unit price (cost per click) of each keyword advertisement content or click-to-impression ratio, etc., the received keyword advertisement content meta is transmitted. Based on the information, it may be possible to filter whether or not the keyword advertisement content is transmitted based on a predetermined criterion (such as an advertisement unit price above a limit advertisement unit price, a clickthrough rate above a reference value, an advertisement unit price * click rate above a reference value, etc.).

The text acquisition module 3110, the keyword advertisement target text generation module 6610, and the keyword advertisement display module 7900 may be performed by the same subject. In particular, the text acquisition module 3110 and the keyword advertisement target text generation module 6510 are even more so. The operator of the keyword advertisement display module 7900 and the operator of the multimedia content player are preferably the same, but may be different. In other cases, the keyword advertisement display module 7900 may operate in the form of an application service provider (ASP) that provides its service to a person who provides at least one multimedia content player service. That is, a user who operates the keyword advertisement display module 7900 may expose his service to the user by interworking his keyword advertisement display module 7900 with a plurality of multimedia content players. In this case, it is more preferable that the person supplying the keyword advertisement display module 7900 supplies the text acquisition module 3110 and the keyword advertisement target text generation module 6510 to the ASP.

The above description has been mainly based on the assumption that the multimedia content is transmitted to the user computer 9000 on the multimedia content service system 1000 by a streaming method, etc. However, this is because the multimedia content is played within the user computer 9000. The same is true for those skilled in the art. That is, the multimedia content service system 1000 extracts text information such as tag information and the like for the multimedia content that the user provides to the user, and combines keyword advertisement content therein to the user computer 9000. Provide content together with the keyword advertising content. Therefore, the playback subject of the multimedia content is not important in the spirit of the present invention, and the synchronization / non-synchronization of the provision of the multimedia content and the keyword advertisement content is a secondary problem. That is, when the text information is extracted from the tag information, the title information, the description information, and the like for the multimedia content such as a video, and the keyword advertisement content is synchronized / asynchronously provided to the user computer 9000, the specific frame of the video is displayed. It is hardly necessary to match the playback time with the exposure time of the keyword advertisement content. Therefore, in view of the multimedia content service system 1000, only the multimedia content provided to the user computer 9000 and the interworking (correlation, matching) between the text included and extracted in the provided multimedia content are important. When the multimedia content is an image file such as a photo, most of the reproduction of the image file occurs in the user's computer 9000 (mostly, a thumbnail file is played in the server of the system, or even the thumbnail file is stored in the user's computer ( 9000, which is viewed in a browser running on the user computer 9000 / user computer 9000.), the multimedia content service system 1000 is meta information (tag information) linked to the image file. Etc.) and the multimedia file transmitted to the user, the advertisement method of the present invention can be implemented. That is, when the multimedia content service system 1000 generates and transmits a web page including information about a specific image file to a browser of the user computer 9000, the image file is displayed on the generated web page. At least one or more keyword advertisement contents based on text information obtained from meta information such as tag information of the unknown file may be transmitted to a predetermined position such as below / side of the position. It will be apparent that the operation of the multimedia content service system 1000 is the same as the transmission of the video file.

Next, a description will be given of the synchronization between the multimedia content to be played back and the provision of keyword advertising content based on text obtained from the multimedia content. Subtitle information (including translated subtitle information) generated when a specific scene of the multimedia content is played in order to induce a user's action on the keyword advertisement content, such as attention to the keyword advertisement content and a click on the keyword advertisement content. Or keyword advertising content related to text forming the caption information. Therefore, it will be necessary to synchronize the keyword advertising content with the caption information or caption information that fluctuate every moment.

Preferably, the synchronization is accomplished in one of three ways.

The first method is characterized by real-time synchronization of the search results including the keyword ad content including the text acquisition and the keyword ad content. With respect to the multimedia content being played at a specific point in time from the multimedia content, text is obtained from subtitles or captions within a time section (or frame section) to which the specific view belongs, and the keyword advertisement target text is obtained from the obtained text. And the keyword including the keyword advertisement content obtained by querying at least one keyword advertisement content providing server 3100 capable of providing a search result including keyword advertisement content with respect to the obtained keyword advertisement target text. The search result including the advertisement content may be displayed on a lower side, left side or right side, or a predetermined position of the player on which the multimedia content is being played. The method is a method in which the acquisition of the keyword advertisement target text and the display of the search result including the keyword advertisement content in the specific time interval (or frame interval) are synchronized in real time. The present method differs from the second method described later in that text can be obtained in real time even by using a voice recognition method instead of a caption or caption.

The second method is to obtain and store the search results including the keyword ad content including the text acquisition and the keyword advertising content, and to display the keyword advertising content when the obtained text appears in the caption or caption. to be. With respect to the multimedia content played at a specific point in time from the multimedia content, text is obtained from subtitles or captions within a section to which the specific view belongs, and before the time section (or frame section) to which the specific view belongs. Obtains keyword advertisement target text from text, and queries the obtained keyword advertisement target text to at least one keyword advertisement content providing server 3100 that can provide search results including keyword advertisement contents. Obtain and store a search result including the keyword advertisement content including the advertisement content. The stored keyword advertisement content is synchronized with the caption or caption information and the keyword advertisement content in accordance with a time point or time period (or frame period) where subtitles or caption information related to the text should appear. In this case, the keyword advertising content is preferably stored together with the time point or the time interval (or frame interval). That is, it may be desirable to store the time section (or frame section) information in the keyword advertisement content in the form of a meta tag or information that can be recognized by the keyword advertisement display module 7900. The keyword advertising content may be displayed on a lower side, left side or right side, or a predetermined position of the player on which the multimedia content is being played. The method does not have a large difference between the point in time at which the keyword advertisement content is obtained and the point in time at which a specific portion of the multimedia content in which subtitles or captions appear related to the keyword advertisement content are played (the former is slightly later than the latter, preferably 1). The difference between the units of the -10 time intervals (or frame intervals) is different from the third method described later.

On the other hand, it may be more desirable to have the keyword ad content appear a little later by a predetermined time than the video or subtitle. Because if you listen to or watch something in the video or subtitle to recognize the product and have interest in it, then the ad is more likely to click. As soon as you see something, you can see the content in advance, and you may not be able to click on the ad because you are not interested or curious. This is true when entering time-dependent commercial tags, so it's important to make sure that the ad display start time is at the right time. There are two ways to implement such a delayed keyword advertising content display. One method is to insert a timer into a script (program) or the like and request the keyword advertising content from the multimedia content service system 1000 when the preset time reaches the timer, and receive and display the keyword advertising content. There is a method of receiving the advertisement content in advance and controlling to display the keyword advertisement content when a predetermined time elapses.

In the third method, since the caption or caption is in the form of a file, the text in all captions or caption files is processed in units of the time interval based on the time interval (or frame interval) unit information included in the caption or caption. The search result including the keyword advertisement content including the keyword advertisement content corresponding to the text on a time interval basis may be obtained and stored including the time interval information. At this time, when the keyword advertisement display module 7900 plays the multimedia content, time section information included in the meta information of the multimedia content file played at a specific time point is included in the meta information of the keyword advertisement content file. The keyword advertisement content may be displayed by synchronizing with the time interval information.

Sites that handle so-called UCC multimedia content such as Youtube.com and pandora.tv allow users to upload multimedia content as UCC that they have taken, obtained or created, and send the uploaded multimedia content in a streaming manner. To play on your computer. The UCC multimedia content is relatively short, unlike movies and the like. Therefore, the following method may be applied to the UCC multimedia content as described above.

In case of acquiring the text included in the UCC tag included in the meta information of the UCC multimedia content file and displaying the keyword advertising content based on the text included in the UCC tag, the keyword advertising content is converted into the UCC multimedia content. Independently of the present invention, a method of displaying 1) at the start of playback of the UCC multimedia content, 2) during playback, or 3) at the end of playback of the UCC multimedia content may be implemented. In particular, when the UCC multimedia content is finished, the keyword advertisement content may be collected and displayed.

The method is most suitable for text subtitles or caption files, but a speech recognition method may also be applied. For this purpose, preprocessing of multimedia content to be played by the player is required. The preprocessing plays the multimedia content file, obtains text from the voice information from the voice information of the reproduced multimedia content, and 1) the text itself, 2) a keyword advertisement target in the text based on the received text. After the text is obtained, at least one selected from the keyword advertisement target text and 3) a search result including the keyword advertisement content including the keyword advertisement content as the keyword advertisement target text is included in the play time section information of the multimedia content. You can do it in a custom way. The keyword ad content including the keyword ad content as the 1) the text itself, 2) the keyword ad target text obtained from the text, and then the keyword ad target text or 3) the keyword ad target text obtained by the player. The search results included may be selected from any one of the above-described methods, and as a result, the keyword advertisement contents synchronized with the multimedia contents may be displayed to the users.

The preprocessing of the multimedia content may in particular preprocess the multimedia content file itself, wherein the pre-processed 1) the text itself, 2) the keyword advertised text from the text is obtained and then the keyword advertised object. Text and 3) the keyword advertisement target text may include a search result including the keyword advertisement content including the keyword advertisement content. In addition, when the multimedia content is played on the server by the web multimedia content player, the preprocessing of the multimedia content should be preprocessed before the web multimedia content player plays the multimedia content and is transmitted to the user by streaming or the like. 1) the pre-processed text itself, 2) the keyword ad target text from the text, and then the keyword ad target text and 3) the keyword ad content including the keyword ad content as the keyword ad target text. Search results should be stored in association with the multimedia content file.

It is recommended to store the preprocessed text and the keyword advertisement target text obtained in one table, and the keyword advertisement content in a separate table.

An example of a text storage table obtained from speech recognition and the like and a keyword advertisement target text storage table is provided as shown in Table 3 below. At this time, there may be a mistaken word. By performing this pre-processing such as querying the keyword DB of the advertisement or filtering through the product service name DB, it is possible to generate a candidate group of the keyword advertisement target text, and to select the keyword target target text among the keyword candidate target candidate text candidates. have.

Video ID
Speech-recognized text Preprocessed text (such as after viewing ad keyword DB) Keyword ad target text 134738 Parson Prada bag cramped editorial shoes Prada bag shoes Prada bags

Table 4 below shows an example of data included in the keyword advertisement content DB 3120.

Video ID Title (Keyword / Keyword Ad Target Text) Ad content URL … 134738 Prada bags Genuine Prada bag carry goods sale http://www.overture.com/
adcon? id = 2744 &… 134738 Luxury bag Luxury brand tote bags, handbags, purses http://www.overture.com/
adcon? id = 5829 &…

In this case, it is advantageous in performance to store the related contents in one table if possible, but it is possible to put one or more predetermined size columns in one table, such as preprocessing text or keyword advertisement target text, in one table. If you need to store zero or more data such as keyword advertisement contents for ID, or if there are a large number of columns that make up one data, it is better to store them in another table. This is because it is the fundamental principle of relational database table design.

Next, the present invention will be described in more detail with reference to preferred embodiments. Once again, common elements are first summarized before describing embodiments of the present invention. In order to carry out the inventive concept, 1) a text acquisition module 3110 is required to extract text from multimedia contents, and the text acquisition module 3110 generates a keyword advertisement text from the text obtained. 2) a keyword advertisement target text generation module 6510 is required, and 3) a keyword advertisement content providing server 3100 for generating a search result including advertisement keyword keyword contents for the keyword target advertisement text. 4) Multimedia content providing module for streaming multimedia content to users and 5) Keyword advertisement display module for generating or controlling scripts for generating or controlling scripts for controlling or exposing the advertising keyword advertising content. (7900) is required.

Various embodiments may occur according to who, how, and when the above 1) to 3) are performed, and whether the operating subjects are the same. Since the relationship in terms of the subject of 4) and 5) has been described above, no special explanation is given except in special cases. Functions performed by each module, such as the text acquisition module 3110, the keyword advertisement target text generation module 6610, and the keyword advertisement display module 7900, have been described above sufficiently, and thus, this embodiment will be described. In this section, we will focus on the composition of the entire subject and the range of modules included in each subject.

In the above description, the keyword advertisement target text generation module 6510 has been described for generating keyword advertisement target text in real time from meta information included in specific multimedia content information selected by the user (especially video content information). Meanwhile, the keyword advertisement target text generation module 6510 may obtain information on each multimedia content with respect to at least one multimedia content file in the multimedia content DB 1110 of the multimedia content service system 1000. Next, 2) obtain meta information contained in each multimedia content file, and 3) select any one or more of the methods of generating the keyword advertisement target text in real time described in the present specification, and in the selected method, each multimedia content The keyword advertisement target text may be generated in advance for each, and 4) the generated keyword advertisement target text may be stored in correspondence with each multimedia content. In this case, when the multimedia content is provided to the user computer 9000, the multimedia content may be provided explicitly or hidden together with information on the keyword advertisement target text previously generated and stored. When the user makes a selection by clicking on a specific multimedia content, the user can query the keyword advertisement content providing system 3000 with the keyword advertisement target text included in the selected multimedia content. Meanwhile, the pre-generated keyword advertisement target text forms another content of meta information from the viewpoint of the multimedia content. Therefore, the meta information of the specific multimedia content of the present invention may be interpreted as including pre-generated keyword advertisement target text information. Meanwhile, when the pre-generated keyword advertisement target text is borrowed as meta information, the meta information acquisition module 5100 may obtain the pre-generated keyword advertisement target text, and the keyword advertisement target text generation module 6610. Does not function, or approves without modifying the pre-generated keyword ad target text, or if there is a difference or more than a preset value at the time of pre-creation and the present time, or if there is a new policy, the pre-generated keyword ad target text Can be modified or changed.

In this case, there are two methods for querying the keyword advertisement content providing system 3000 with the keyword advertisement target text included in the selected multimedia content. First, the multimedia content service system 1000 obtains selection information on a specific multimedia content, and then transmits the keyword advertisement target text stored corresponding to the multimedia content to the keyword advertisement content providing system 3000. A method of obtaining at least one keyword advertisement content from the keyword advertisement content providing system 3000. Secondly, a page including multimedia content delivered to the user includes a script program such as JavaScript, and a pre-generated keyword advertisement target text corresponding to the multimedia content, and the JavaScript program includes the keyword. A function of querying the target advertisement text to the keyword advertisement contents providing system 3000 and obtaining keyword advertisement contents from the keyword advertisement contents providing system 3000, and setting the obtained keyword advertisement contents around the multimedia contents. There is a method of displaying in the keyword advertisement content display area 100.

* Hereinafter, the spirit of the present invention will be described in detail with reference to the drawings and specific embodiments of the present invention.

First, a preferred embodiment of the method for operating the multimedia content service system 1000 of the non-differentiated model will be described with reference to FIGS. 10 to 12. The non-weighting model implements the present invention, and refers to a model without the meta information-based keyword advertisement mediation system 2000. The center of the invention lies in the configuration and information processing method of the multimedia content service system 1000. The keyword advertisement content providing system 3000 that includes a computer 9000 and the keyword advertisement content providing server 3100 is related.

In the multimedia content service system 1000 including a multimedia content service server 1100 for streaming and transmitting a video selected by a user to the user computer 9000, the multimedia content service system 1000 may be configured to be transmitted from the user computer 9000. Acquiring selection information about a video to be transmitted to the user computer 9000 (S11); Obtaining meta information in a text format with respect to the selected video (S12); Generating at least one keyword advertisement target text from the obtained meta information (S13); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S14); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S15); And transmitting the video information and the keyword advertisement content to the user computer 9000 (S16). In this case, the keyword advertising content providing server 3100 is a keyword advertising content providing server-side text acquisition module 3110 received text, the keyword advertising content DB 3120 including at least one or more advertising content, and the keyword advertising content. The keyword advertisement contents providing server side keyword advertisement contents transmitting module 3130 for transmitting the keyword advertisement contents providing module 3130 is provided. The keyword advertisement contents providing server 3100 includes at least the keyword advertisement target text received from the multimedia contents service system 1000. At least one keyword advertisement content may be obtained from the keyword advertisement content DB 3120, and the obtained keyword advertisement content may be transmitted to the multimedia content service server 1100. The information received by the keyword advertisement content providing server-side text acquisition module 3110 is in the form of text. The textual information includes tag information, title information, descriptive information, and other textual information. Of course, the information in the text format also includes a keyword target text.

In the multimedia content service system 1000, the meta information may be one or more selected from title information, tag information, description information, and commercial tags of the video included in the video information. . The commercial tag set is preferably one generated by the commercial tag generation system 10000. The commercial tag refers to a tag which is guaranteed the existence of at least one keyword advertisement content or has been verified about the existence of the keyword advertisement content based on a specific time point by querying for the existence of at least one keyword advertisement content. The meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, and the keyword advertisement control policy DB 6640 includes a keyword advertisement control policy, and the keyword advertisement control policy. Preferably contains information on the selection criteria of the meta information. The content of the advertisement control policy DB has been described above.

The selection criteria of the meta information may include (a) a method in which tag information is primarily selected when tag information is included in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present; At least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information is preferable.

The generating of the at least one keyword advertisement target text using the selected meta information may include: (a) keyword phrases included in an advertisement keyword DB 6657 among the phrases included in the title information when the meta information is title information. (B) a method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as keyword advertisement text; c) at least one selected from among the names extracted in the method (b) from among the methods of generating only the name corresponding to the phrase included in the advertisement keyword DB 6657 as the keyword advertisement text, wherein the meta information is tag information. In the case of (a) among at least one tag included in the tag information, the ad keyword DB ( 6570) generating a tag included in the keyword target text, (b) generating all the tags included in the tag information as the keyword target text, (c) when there are a plurality of tags in the tag information. Any one selected from among a method of generating only a tag falling within a predetermined ranking as a keyword advertisement target text, and (d) randomly selecting among a plurality of tags when there are a plurality of tags included in the tag information. As described above, when the selected meta information is descriptive information, (a) a method of generating a phrase included in the advertisement keyword DB 6657 from the phrases included in the descriptive information as the keyword advertisement text, and (b) the descriptive information. Performs natural language processing analysis on the phrases included in the to extract at least one product or service name, and extracts the extracted name A method for generating word advertising target text, (c) a method for generating keyword advertising target text only names that match the phrase included in the advertisement keyword DB 6657 among the names extracted in the method (b), and (d) It is one or more selected from the method of calculating the frequency number among the names extracted in the method (b), and generating only the names included in the predetermined order in the least frequent order as the keyword target text, and the advertisement keyword DB (6570) ) Is a DB that aggregates the keyword for the advertisement that can be the target of the keyword advertisement, the name is composed of at least one or more words, the name of the product, the name of the service, received from the keyword advertising content providing server 3100 Ad keyword lists, ad keyword lists from third parties, self-generated ad keyword lists, and keyword monetized ads. It is desirable to have an attribute of any one or more of the subject text list, trade name, domain name, noun, slogan, and brand.

Generating at least one keyword advertisement target text with the selected meta information comprises a plurality of stages, a first stage is generating a keyword advertisement target text candidate, and a second stage is a generated keyword advertisement target text candidate. Query the keyword advertisement content providing server 3100 and then generate the keyword advertisement target text with reference to the query result. This process is similar to the process of generating commercial tags. The commercial tag is generated independently of the meta information by a specific commercial tag creator to directly generate a commercial tag candidate, and query the generated tag candidate with the advertisement keyword DB 6657 or the keyword advertisement content providing system 3000, and then the query. Refers to a tag that meets a predetermined criterion with reference to the result or is generated only by a tag selected from the creator.

In the first step of generating the keyword candidate text candidate candidate, if the meta information is title information, (a) among the phrases included in the title information, the phrase included in the advertisement keyword DB 6657 is a keyword advertisement target text candidate. (B) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and generating the extracted name as a keyword advertisement text candidate; and (c (B) at least one selected from among the names extracted in the method (b) that matches the phrase included in the keyword DB (6570) as a keyword candidate text candidate, wherein the meta information is tag information. In the case of (a) among the at least one tag included in the tag information is included in the ad keyword DB (6570) A method of generating a tagged tag as a keyword advertisement target text candidate, (b) a method of generating all tags included in the tag information as a keyword advertisement target text candidate, and (c) when there are a plurality of tags in the tag information, At least one selected from among a method of generating only a tag falling within a set ranking as a keyword candidate text candidate, and (d) a method of randomly selecting among a plurality of tags when there are a plurality of tags included in the tag information. If the selected meta information is descriptive information, (a) a method of generating a phrase included in the advertisement keyword DB 6657 from among the phrases included in the descriptive information as a keyword candidate text candidate, and (b) included in the descriptive information. Perform natural language processing analysis on the phrase to extract at least one product or service name, and extract the extracted name A method for generating a keyword candidate text candidate, (c) a method for generating a keyword advertisement target text candidate only from the names extracted in the method (b) that matches the phrase included in the advertisement keyword DB 6657, and ( d) at least one selected from a method of calculating a frequency number among names extracted in the method (b) and generating only a name included in a predetermined order in order of the most frequent frequency as a keyword target text candidate, wherein the advertisement keyword DB (6570) is a database that aggregates the keywords for advertising that can be the target of keyword advertising, the name is composed of at least one or more words, the name of the product, the name of the service, trade name, domain name, noun, slogan and It is desirable to have at least one attribute of a brand.

And a third step of determining whether the query result of the keyword advertisement content providing server 3100 conforms to the policy of the keyword advertisement control policy DB 6540. The query result is the keyword advertisement. Confirming whether or not the policy of the control policy DB (6540) conforms to (a) information on the presence or absence of keyword advertising content for the keyword advertising target text candidate from the keyword advertising content providing server (3100), (b) Information on the maximum number of keyword ad content that can be transmitted; (c) information about the advertising price of at least one keyword ad content, the higher than or equal to a predetermined rank of the higher advertising price, and Obtained at least one of the information about, and obtained from the keyword advertising content providing server 3100 (a ), (b), (c) and (d) is to query the policy criteria of the keyword advertising control policy DB (6540) for any one or more of the information, the keyword advertising control policy DB (6540) is a keyword advertising A control policy is included, and the keyword advertisement control policy preferably includes information on criteria for generating keyword advertisement target text.

Referring to the query result, the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server 3100 for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement contents are transmitted. It is preferable to include acquiring the confirmation information of the existence of the keyword advertisement content with respect to the keyword advertisement target text candidate from the providing server 3100.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server 3100; and (b ) Is one or more methods selected from among methods of classifying the generated meta-target information based on the type of meta information on which the generated keyword advertisement text is based and transmitting the selected keyword information to the keyword advertisement content providing server 3100 according to at least one type of meta information. Do.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; (b) transmitting the plurality of keyword advertising target texts individually, one by one, (c) dividing the plurality of keyword advertising target texts into at least two groups and transmitting them in group units, and keyword advertising targets belonging to the same group When there are a plurality of texts, it is preferable that it is more than one method selected from the method of applying any one of said (a) method and said (b) method.

A management number is assigned to the generated keyword advertisement target text, and the keyword advertisement contents received from the keyword advertisement content providing server 3100 corresponding to the generated keyword advertisement target text are mapped and stored based on the management number. It is preferable to further include;

 When the generated keyword advertising target text is plural and the plurality of keyword advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target texts belonging to the group, and the management And mapping and storing the keyword advertisement contents received from the keyword advertisement content providing server 3100 corresponding to the keyword advertisement target text belonging to the group based on the number.

Selecting at least one keyword advertisement content to be transmitted to the user computer (9000) based on a specific time point from among the keyword advertisement contents when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server (3100); It is preferable to further include.

 Selecting the keyword advertising content is the keyword advertising content received from the keyword advertising content providing server 3100 by setting a preset number as the upper limit among the plurality of keyword advertising contents transmitted from the keyword advertising content providing server 3100. It is preferable to select a number of keyword advertising contents less than or equal to the predetermined number among the predetermined number.

 Selecting the keyword advertising content is to select by the type of meta information on which the keyword target text is based, and the keyword advertisement content queries the keyword advertisement content providing server 3100 for the keyword target text. In this case, the keyword advertisement contents providing server 3100 may be obtained.

 In selecting the keyword advertisement content, when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100, the number of keyword advertisement contents to be transmitted to the user computer 9000 is determined based on a specific time point. When the number of keyword advertisement contents is greater than the number of keyword advertisement contents to be transmitted to the user computer 9000 based on the specific time point, the plurality of keyword advertisement contents are divided into at least two groups, and the groups are divided into groups. The keyword advertisement contents belonging to each group are selected, and the number of keyword advertisement contents belonging to each group is less than or equal to the number of keyword advertisement contents to be transmitted to the user computer 9000 based on the specific time point.

The method for transmitting the video information and the keyword advertisement content to the user computer 9000 may include: (a) dividing the video information region and the keyword advertisement content region 100 to determine an information unit to be transmitted to the user computer 9000; Generating and transmitting the video information and the keyword advertisement content to the user computer 9000 by synchronizing the two regions; and (b) dividing the video information region and the keyword advertisement content region 100 to a user. At least one method selected from a method of generating an information unit to be transmitted to the computer 9000, asynchronously synchronizing the two areas, and transmitting the video information and the keyword advertisement content to the user computer 9000, respectively. Do.

 When taking the method (b), at least one or more keyword advertisement contents to be transmitted to the keyword advertisement content region 100 may change over time.

 Preferably, the time is a preset time range.

 The time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertising content providing server 3100. Preferably, the number is determined by using at least one selected from the number, (c) the number of keyword advertisement contents to be transmitted to the user computer 9000 based on a specific time point, and (d) the playing time of the video.

Recording, by the multimedia content service server 1100, a transmission time point of at least one keyword advertisement content transmitted to the user computer 9000; Monitoring whether clicks on the keyword advertisement content occur until a predetermined time; and, if the click occurrence information on the keyword advertisement content is not obtained by the predetermined time, the keyword advertisement content providing server ( Transmitting a predetermined number of keyword advertisement contents selected from the keyword advertisement contents except the keyword advertisement contents transmitted to the user computer 9000 among the keyword advertisement contents received from the 3100, to the user computer 9000. It is preferable.

Recording, by the multimedia content service server 1100, the transmission time point of at least one specific keyword advertisement content transmitted to the user computer 9000; Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; and when the click occurrence information on the specific keyword advertisement content is obtained within the preset time, the user computer 9000 It is preferable that the keyword advertisement content transmitted to the keyword is not changed from the time point at which the click generation information is received until the second predetermined time.

If additional click occurrence information on keyword advertisement content transmitted to the user computer 9000 is not obtained by the second time, the user computer 9000 of the keyword advertisement content received from the keyword advertisement content providing server 3100 is not obtained. Transmitting the predetermined number of keyword advertisement contents selected from the keyword advertisement contents other than the keyword advertisement contents transmitted to the user computer 9000.

Recording, by the multimedia content service server 1100, the transmission time point of at least one specific keyword advertisement content transmitted to the user computer 9000; Monitoring whether or not a click on the specific keyword advertising content occurs until a predetermined time; and, when the click occurrence information on the specific keyword advertising content is obtained within the preset time, the keyword advertisement in which the click occurs. And transmitting the keyword advertisement content related to the content to the user computer 9000.

 The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are (a) the keyword advertisements obtained by transmitting the at least one keyword advertisement target text which is specified by the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. In the case of the content, at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and (b) at least one or more specific keyword advertisement contents in which the click occurs. In the case of keyword advertisement content obtained by transmitting keyword advertisement target text to the keyword advertisement content providing server 3100, the keyword target advertisement text derived from the same meta information as the meta information on which the keyword advertisement target text is based. Advertising content At least one or more keyword advertisement contents obtained by transmission to the server providing server 3100, and (c) at least one or more keyword advertisement target texts which are specified by the keyword advertisement contents in which the click has occurred are transmitted to the keyword advertisement content providing server 3100. In the case of the obtained keyword advertisement content, when the specific keyword advertisement target text belongs to a specific group, and when there is another keyword advertisement target text other than the specific keyword advertisement target text in the group, the other keyword advertisement target text is included in the keyword. At least one selected from at least one keyword advertisement content transmitted to the advertisement content providing server 3100 and obtained.

Obtaining click occurrence information on the keyword advertisement content transmitted to the user computer (9000); And transmitting click generation information on the keyword advertisement content transmitted to the user computer 9000, wherein the click generation information is directly obtained from the user computer 9000. Or from the keyword advertisement content providing server 3100, which is one or more, and transmitting the click generation information is transmitted to the keyword advertisement content providing server 3100 or a predetermined third server. It is preferable that any one or more selected from those to be transmitted to.

The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real time broadcast, and a recorded broadcast including meta information in a text format.

Next, a preferred embodiment of the configuration of the multimedia content service system 1000 of the non-development model will be described with reference to FIGS. 10 to 12.

The multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000 may include a multimedia content DB 1110 including at least one video content; A multimedia content transmission module 1120 for streaming the selected video content when receiving selection information about the video content from the user computer 9000; A meta information acquisition module 5100 for obtaining meta information on the selected video; A keyword advertisement target text generation module 6610 for generating at least one keyword advertisement target text from the meta information obtained from the meta information acquisition module 5100; A keyword advertisement content acquisition module 6630 that obtains at least one keyword advertisement content for the keyword advertisement target text generated by the keyword advertisement target text generation module 6510 from the keyword advertisement content providing server 3100; And generating script code for controlling the keyword advertisement contents to be displayed at a predetermined position that is different from the video region where the keyword advertisement contents obtained by the keyword advertisement contents acquisition module 6630 is displayed. , Keyword advertising display module that creates a program to control or directly controls in a predetermined manner (operates by file download, and can be directly controlled when the keyword advertisement display module is operated in a dedicated software that plays downloaded files). (7900); preferably. The keyword advertisement content providing server 3100 transmits a keyword advertisement content providing server-side text acquisition module 3110 receiving text, a keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement content. The keyword advertisement content providing server-side keyword advertisement content transmission module 3130 is provided. The keyword advertisement content providing server 3100 provides at least one keyword advertisement content with respect to the received text. ), And the obtained keyword advertising content can be transmitted to the multimedia content service server 1100.

The meta information obtained by the meta information acquisition module 5100 may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. Preferably, the commercial tag set is generated by the commercial tag generation system 10000, and the commercial tag generation system 10000 exists in the multimedia content service system 1000 or the multimedia content service system 1000 ) And the wired / wireless network 8000 may be externally present as a method of transmitting and receiving information. Further comprising a keyword advertising control policy DB (6540) including a keyword advertising control policy, wherein the meta information is selected is determined by the meta information selection policy of the keyword advertising control policy DB (6540), the keyword advertising The control policy preferably includes information on the selection criteria of the meta information.

Mediation model

Next, referring to FIG. 13 to FIG. 17, a meta information-based keyword advertisement service method and system including video information in a video multimedia content service system of an intermediary model method will be described. In the above description, a structure in which the multimedia content service server 1100 and the meta information-based keyword advertisement server 6000 exist together in the multimedia content service system 1000 has been described. Such a model is referred to as a non-weight model. In the above structure, the meta information-based keyword advertisement server 6000 and the multimedia content service server 1100 are not independently controlled, but exist in a conceptual 1: 1 correspondence.

Meanwhile, as shown in FIG. 13, a third independent system may perform a function of the meta information-based keyword advertisement server 6000 for at least one multimedia content service system 1000. That is, all or a part of a function performed by the meta information-based keyword advertisement server 6000 as an internal component of the multimedia content service system 1000 may be present outside the multimedia content service system 1000 to be used by a third party. The system may perform for at least one multimedia content service system 1000. The third-party system is referred to as a meta information-based keyword advertisement mediation system 2000, and the meta information-based keyword advertisement mediation server includes a server in charge of meta information-based keyword mediation in the meta information-based keyword advertisement mediation system 2000. 2100). As described above, the keyword advertising service structure in which the third mediation system is introduced is called a mediation model. In the mediation model, the multimedia content service system 1000 requires the presence of the meta information-based keyword advertisement server 6000. In particular, the meta information-based keyword advertisement server 6000 is required. Will be in charge of.

Hereinafter, the mediation model will be described in more detail.

Of a mediation model

Three kinds of mediation models

There are three types of mediation models.

1) Raw meta information (meta information such as tags, titles, etc.) or processed meta information of the multimedia content from the multimedia content service system 1000 including the multimedia content to the meta information-based keyword advertisement mediation system 2000. (Information extracted only from meta information or tag information of the keyword advertisement target text level), and the meta information-based keyword advertisement intermediation system 2000 transmits the keyword advertisement target text to an internal or external keyword advertisement content providing server 3100. The keyword ad content provided by the keyword advertisement content providing server 3100 is transmitted to the multimedia content service system 1000 or the user computer 9000 through the meta information-based keyword advertisement mediation system 2000. There is this. In this model, when the meta information-based keyword advertisement mediation system 2000 obtains click generation information for a specific keyword advertisement content from a user's computer directly or via the multimedia content service system 1000 or keyword advertisement content, It is necessary to transmit click generation information to the server 3100.

In Korea, operators of the keyword advertising content providing system 3000 called Overture Korea (www.overture.co.kr) and media companies such as www.pandora.tv or www.naver.com (the multimedia content service system 1000 is Among them, there is a common syndication company (a company that is not related to the content syndication described below of the present invention). These persons receive the meta information from the media company, and process the information or transmit it to the keyword advertising content providing system 3000 as it is. Such a generic syndication company is an unusual example of a person who operates the meta information-based keyword advertisement mediation system 2000 of the present invention.

2) the meta information based keyword advertisement mediation system 2000 in the multimedia content service system 1000, raw meta information (meta information such as tags, titles, etc.) of the multimedia content, processed meta information (keyword advertisement target text); Level meta information), and the meta information-based keyword advertisement mediation system 2000 transmits a keyword advertisement target text to an internal or external keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100. There is a model in which keyword advertising content is transmitted directly from the multimedia content service system 1000. In this model, the meta information-based keyword advertisement mediation system 2000 may directly or via click generation information about specific keyword advertisement content in a user's computer from the multimedia content service system 1000 or the keyword advertisement content providing server 3100. It is necessary to obtain it.

3) Raw meta information (meta information such as tags, titles, etc.) of the multimedia content from the multimedia content service system 1000 to the keyword advertisement content providing server 3100, and processed meta information (meta level at the text level of the keyword advertisement target). Information) to the keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 transmits the multimedia content service system 1000 or the user's computer 9000 through the meta information-based keyword advertisement mediation system 2000. There is a model in which keyword advertising content is transmitted. In this model, the meta information-based keyword advertisement mediation system 2000 may directly or via click generation information about specific keyword advertisement content in a user's computer from the multimedia content service system 1000 or the keyword advertisement content providing server 3100. It is necessary to obtain it.

Among the three types, the mediation model in which 1) is the central mediation model, and 2) to 3) also clicks on the user's specific keyword advertising content, which is the keyword advertising content transmitted to the user through any path, and which is the basis of the advertising revenue. Is obtained by the meta-information based keyword advertising mediation system 2000, the meta-information based keyword advertising mediation system 2000 achieves keyword advertising mediation based on meta information. Is clear.

Hereinafter, 1) will be described in detail. For the meta information-based keyword advertisement mediation system 2000, when the model of 2) is taken, information about the keyword advertisement content transmitted from the multimedia content service server 1100 or the keyword advertisement content providing server 3100, and the keyword are used. Click generation information, etc. for the advertising content needs to be transmitted in real time or non-real time. In the context of the meta information-based keyword advertisement mediation system 2000, when the model of 3) is taken, click generation information on keyword advertisement content is obtained from the multimedia content service server 1100 or the keyword advertisement content providing server 3100. I need to receive. On the other hand, when the keyword advertising content is delivered to the multimedia content service server 1100 through the meta information-based keyword advertising mediation system 2000, the meta information-based keyword advertising mediation system 2000 is applied to the keyword advertising content. It is possible to insert code in which occurrence information such as a click is automatically obtained to the user.

Multimedia Contents Service System (1000)

In the mediation model, the multimedia content service system 1000 includes a multimedia content service server 1100 and a meta information-based keyword advertisement server 6000. The meta information-based keyword advertising server 6000 in the mediation model does not have the function of the keyword advertising control module 6900 in the non-weighting model or includes only a limited function module. The function of the multimedia content service server 1100 in the mediation model is substantially the same as the function of the multimedia content service server 1100 in the nondisclosure model. First, the multimedia content service system 1000 will be described based on a mediation model having no function of the keyword advertisement control module 6900 in the non-overlapping model.

In the mediation model, since the multimedia content exists in the multimedia content service system 1000, meta information of the multimedia content also exists in the multimedia content service system 1000. In this case, the meta information-based keyword advertisement server 6000 of the multimedia content service system 1000 may include the meta information acquisition module 5100 and the keyword advertisement display module 7900 in the non-weight model. In addition, the meta information transmission module 5200 and the keyword advertisement content receiving module 5300 may be included. The meta information transmitting module 5200 transmits the obtained meta information to the meta information-based keyword advertisement mediation server 2100 which is a third server. That is, in the non-disclosure model, the meta information obtained by the meta information acquisition module 5100 is transmitted to the keyword advertisement control module 6900, whereas in the mediation model, the meta information is transmitted to the meta information-based keyword advertisement mediation server 2100. Meanwhile, at least one keyword advertisement content is transmitted from the meta information-based keyword advertisement mediation server 2100 or in some cases from the keyword advertisement content providing server 3100 to the multimedia content service system 1000. The keyword advertisement content receiving module 5300 of the content service system 1000 receives the keyword advertisement content that is transmitted.

Meanwhile, processing of the received keyword advertisement content by the keyword advertisement display module 7900 is the same in the mediation model and the non-intermediation model.

Although the keyword advertisement display module 7900 may allow the keyword advertisement content receiving module 5300 to process all the received keyword advertisement contents, the keyword advertisement satisfying a predetermined condition with respect to all the received keyword advertisement contents. Only the content may be selected, and the keyword advertisement display module 7900 may process the selected keyword advertisement content. A received keyword advertisement control policy DB 5320 and a received keyword advertisement content selection module 5310 are included for selecting the keyword advertisement content. The function performed by the received keyword advertisement content selection module 5310 is equivalent to that performed by the keyword advertisement content selection module 6550 in the non-weight model. The received keyword advertisement control policy DB 5320 is configured to display the non-weight model. Equivalent to the keyword advertising control policy DB 6540 or a portion of the keyword advertising control policy DB 6640. That is, the received keyword advertisement content selection module 5310 obtains meta information of the received keyword advertisement content with reference to the received keyword advertisement control policy DB 5320, and maximizes the overall advertising revenue based on the meta information. Select keyword ad content that you can. A specific embodiment in which the received keyword advertisement content selection module 5310 maximizes ad revenue by referring to the received keyword advertisement control policy DB 5320 is a keyword advertisement content selection module 6650 and a keyword advertisement control policy of the non-weight model. Equivalent or equivalent to that in the description of DB 6540.

Meanwhile, the keyword advertisement target text generation module 6610 of the keyword advertisement control module 6900 of the meta information-based keyword advertisement mediation server 2100 may be included in the multimedia content service server 1100 in some cases. Can be. In particular, the keyword advertisement target text generation module 6510 included in the multimedia content service server 1100 may be configured such that the meta information acquisition module 5100 of the multimedia content service server 1100 receives only tag information or tag information. In this case, the tag information is transmitted as the meta information to the meta information-based keyword advertisement mediation server 2100. In this case, the keyword advertisement target text generation module 6510 of the meta information-based keyword advertisement mediation server 2100 does not need to perform any other function. In extreme cases, when the meta information-based keyword advertisement mediation server 2100 obtains and processes only tag information, the meta information-based keyword advertisement mediation server 2100 does not have the keyword advertisement target text generation module 6510, The keyword advertisement target text generation module 6510 may perform only a simple pass function without performing an independent function. The premise of the extreme case is that the meta information-based keyword advertisement mediation server 2100 obtains and processes only tag information from all the multimedia content service systems 1000 connected to the meta information-based keyword advertisement mediation server 2100. Even if it is obtained, it should not be processed. If the multimedia content service system 1000 receives only the tag information, and the multimedia content service system 1000 receives other text information other than the tag information, the meta information-based keyword advertisement mediation server 2100 may receive the tag information. It may be desirable to include the keyword advertisement target text generation module 6510 to perform meta information-based keyword advertisement intermediary services for various multimedia content service systems 1000. Therefore, regardless of the presence or absence of the keyword advertisement target text generation module 6510 in the multimedia content service server 1100, the keyword advertisement target text generation module 6510 in the meta information-based keyword advertisement mediation server 2100. Is preferably present.

Next, the meta information-based keyword advertisement mediation system 2000 that is the core of the mediation model will be described in more detail. The meta information-based keyword advertisement mediation system 2000 of the present invention processes meta information on at least one multimedia content from the multimedia content service system 1000 so that at least one keyword advertisement content based on the meta information is displayed. It performs a function of mediating to be delivered to the multimedia content service system 1000. The basic configuration of the meta information based keyword advertisement mediation system 2000 and the meta information based keyword advertisement mediation server 2100 will be described first, and then the meta information based keyword advertisement mediation system 2000 and the multimedia content service server 1100 will be described. The role sharing model of is also described in detail.

Meta Information-based Keyword Advertising Mediation System (2000)

The meta information-based keyword advertising mediation system 2000 will be described in more detail with reference to FIG. 13. The meta information-based keyword advertisement mediation system 2000 is composed of a meta information-based keyword advertisement mediation server 2100 and other servers necessary for smooth operation of the meta information-based keyword advertisement mediation server 2100. Are obvious to those skilled in the art and are omitted herein. The meta information-based keyword advertising mediation server 2100 may include a meta information receiving module 9800 and / or a keyword advertising control module 6900, and may include a click generation information receiving module 8900 and / or a multimedia content service system. 1000 further includes a management module. Meanwhile, the meta information-based keyword advertisement mediation server 2100 receives the keyword advertisement content from the keyword advertisement content providing server 3100 and transmits the keyword advertisement content to the multimedia content service system 1000. ) May be included. The keyword advertisement content transmission module 8800 may receive keyword advertisement content from the keyword advertisement content providing server 3100 and transmit the received keyword advertisement content to the multimedia content service system 1000 without any filtering. Referring to the keyword advertisement control policy DB 6640 of the keyword advertisement control module 6900, only the keyword advertisement content selected by the keyword advertisement content selection module 6550 may be transmitted to the multimedia content service system 1000.

Although not shown, the meta information-based keyword advertisement intermediation system 2000 may have the keyword advertisement content providing system 3000 therein or may operate internally. That is, in an IT system, each system or each server may operate in another system or a specific program of another server or a user computer or a user computer, and at least one or more functions may be performed in the other system or the other server or the user computer or the user. It can also be called by a particular program on the computer. Therefore, the number of cases in which the system or server of the present invention can be combined is very large, and the present invention encompasses all of these combinations, but for the sake of convenience of explanation, they do not explain every possible combination theoretically.

When a click occurs on a specific keyword advertisement content in the user computer 9000, the keyword advertisement content providing server 3100 may recognize that the click has occurred. The keyword advertising content includes a target URL or URI (address in a virtual space, such as a website or web page, which is ultimately shown to the user) and ID / identifier information of the keyword advertising content. In this case, when one clicks on the keyword advertisement content, the method moves to a specific site such as a keyword advertisement content providing server 3100, and the keyword advertisement content providing server 3100 redirects to the target URL or URI. If the keyword is redirected, the keyword advertisement content providing server 3100 may know the click generation information from the user computer 9000. Since the keyword advertisement content providing server 3100 is redirected, the user computer 9000 may be different from the virtual space corresponding to the target URL or URI. The content corresponding to the address is received. On the other hand, when a click or the like occurs in the keyword advertisement content in the meta information of the keyword advertisement content, a command for transmitting the occurrence information of the click to a specific server together with the ID / identifier information of the keyword advertisement content in which the click occurred (scripter And the like). Such a method is an exemplary method of obtaining click generation information, and it will be obvious that the present invention includes all methods that are obvious to those skilled in the art of obtaining click generation information.

The meta information-based keyword advertisement mediation server 2100 may optionally further include a click generation information receiving module 8900. The click generation information receiving module 8900 is a module that receives an action such as a user's click on a specific keyword advertisement content. The click occurrence information is 1) a method of obtaining from the keyword advertisement content providing server 3100, 2) a method of obtaining from the multimedia content service server 1100, 3) a method of directly obtaining from the user computer 9000, and the like. There is this. The keyword advertisement content includes meta information. The meta information-based keyword advertisement mediation server 2100 receives keyword advertisement content from the keyword advertisement content providing server 3100 and transmits the keyword advertisement content to the multimedia content service server 1100. Before the transmission, it is preferable to add meta information for the meta information-based keyword advertisement mediation server 2100 to the obtained keyword advertisement content. The meta information added by the meta information-based keyword advertisement mediation server 2100 may be directly or indirectly obtained from the meta information-based keyword advertisement mediation server 2100 when the keyword advertisement content is clicked. Contains data to ensure that As described in the preceding paragraph, the keyword advertisement content providing server 3100, the meta information-based keyword advertisement mediation server 2100, and the multimedia content service server 1100 provide the click advertisement information to the keyword advertisement content. May include means to obtain. In addition, since the browser of the user computer 9000 can be moved to the final destination via the target URL or URI, the user may not be inconvenienced regardless of obtaining the click generation information. Meanwhile, the multimedia content service server 1100, the meta information-based keyword advertisement mediation server 2100, and / or the keyword advertisement content providing server 3100 may obtain specific ID / Information indicating that a click has occurred in the keyword advertisement content having the identifier may be transmitted in real time or non-real time.

The keyword advertisement control module 6900 of the meta information-based keyword advertisement mediation server 2100 may utilize the click occurrence information received from the click occurrence information receiving module 8900 in the same way as in the non-weight model. Therefore, the keyword advertising control module 6900 in the mediation model may equally apply the keyword advertising control policy related to click occurrence information in the non-weighting model. On the other hand, the keyword advertising control module 6900 in the non-development model conceptually targeted the multimedia content service system 1000 of one subject. In the mediation model, the n-content multimedia content service system 1000 ) Is targeted. However, the utilization of the click generation information is not essentially changed even if the target subject of the multimedia content service system 1000. The reason for this is that the click generation information in the n multimedia content service systems 1000 for the keyword advertisement content of Ij corresponding to the I keyword advertisement target text is merely a summation based on the Ij. That is, in one multimedia content service system 1000, clicks are generated from three users in Ij or one click is generated from three multimedia content service systems 1000, respectively. May be applied.

It is important for the meta information-based keyword advertisement mediation server 2100 to obtain the click occurrence information for the following reasons. The keyword advertisement content of the keyword advertisement content providing server 3100 for the keyword advertisement target text delivered from the meta information-based keyword advertisement mediation server 2100 is 1) a keyword advertisement content providing server 3100-> a meta information based keyword. Ad mediation server 2100-> multimedia content service server 1100-> may be transmitted to the user computer (9000), but 2) keyword advertising content providing server 3100-> meta information-based keyword advertising mediation server (2100) -> User computer (9000), 3) Keyword advertising content providing server (3100)-> Multimedia content service server (1100)-> User computer (9000), 4) 1) Keyword advertising content providing server (3100)-> User Because it may be transferred to the computer 9000. In this case, the meta information-based keyword advertisement mediation server 2100 and the multimedia content service server 1100 transmit the keyword advertisement content to the user computer 9000 independently of the transmission path of the keyword advertisement content. It is necessary to obtain information on the occurrence of advertisement effects such as a click by the user or an exposure to the user. Therefore, the click information generated on the specific keyword advertisement content in the user computer 9000 is preferably transmitted to the meta information-based keyword advertisement mediation server 2100 and / or the multimedia content service server 1100 through any path. . That is, the click information is preferably transmitted to the user computer 9000-> multimedia content service server 1100 <-> meta information-based keyword advertising mediation server 2100 <-> keyword advertising content providing server 3100. . The <-> display means that the click information is transmitted through a certain path.

Multimedia Contents Service System 1000 Management Module

Meanwhile, the meta information-based keyword advertisement mediation server 2100 may be a keyword advertisement control policy DB 7810 for each multimedia content service system 1000 for each of the plurality of multimedia content service systems 1000, or each multimedia content service. The meta information-based keyword advertisement mediation service may be performed for each system 1000. In this case, the individual multimedia content service system 1000 may select various policies such as various selections, conditions, and weights belonging to the contents of the keyword advertisement control policy DB 7810 for each multimedia content service system 1000. In this case, various policy selection information of the individual multimedia content service system 1000 is stored in the keyword advertisement control policy DB 7810 for each multimedia content service system 1000 of the multimedia content service system management module 7800. Examples of information included in the keyword advertisement control policy DB 7810 for each multimedia content service system 1000 include 1) a policy regarding weighting or priority for selection of keyword advertisement content, and 2) keyword advertisement target text generation. Policy regarding the scope of information for the information, 3) policy about the scope of requesting meta-information for the keyword advertising content, 4) policy regarding the transmission of keyword advertising content to the user computer 9000, and 5) user computer 9000 at a specific time. An example would be a keyword advertisement content selection policy used to select at least one keyword advertisement content to be provided to. The specific contents of each policy and the effect, background, and reason of the selection have been fully described in the non-weighting model.

The multimedia contents service system management module 7800 of the meta information-based keyword advertisement mediation server 2100 obtains and obtains selection information of the keyword advertisement control policy obtained from the at least one multimedia contents service system 1000. The keyword advertisement control policy DB 7810 for each multimedia content service system 1000 is stored. When the keyword advertisement control module 6900 performs keyword advertisement control for the multimedia content service system 1000, the keyword advertisement control module 6900 preferentially inquires the keyword advertisement control policy DB 7810 for each multimedia content service system 1000, thereby providing multimedia. If there is content in the keyword advertisement control policy DB 7810 for each content service system 1000, the content is applied first. If there is no content, the keyword advertisement control policy DB 7810 for each multimedia content service system 1000 is applied. ) To perform keyword ad control. The keyword advertisement content selection module and the filtering module may also be managed and operated for each multimedia content service system in the same manner as the keyword advertisement control policy DB 7810 for each multimedia content service system 1000. The multimedia content service system 1000 may have an advertisement keyword DB 6657, which is also managed by the multimedia content service system management module 7800.

On the other hand, the reception and transmission of all data with the multimedia content service system management module 7800 is managed as a log (log), the log is stored in the log DB 7820 of the multimedia content service system management module 7800 It is. On the other hand, the log may be stored in the form of a file other than DB.

In the above description, the mediation model has been described. Each module in the mediation model can separate roles from at least two servers, and each server can be implemented by a different entity. That is, although not preferable in practice, the meta information receiving module operates by the server a of the business entity A, the server b of the business entity B receives the meta information from the a, and the keyword advertisement control module 6900. The server c of the business entity C may perform the role of the keyword advertisement content transmission module 8800. It will be apparent to those skilled in the art that the present invention includes a role sharing model for each business entity, and also includes a role sharing model for different servers of the same business entity. However, the description of all such role sharing models is theoretically possible in an infinite number of combinations, and it is impossible to describe all role sharing models, and since it is unnecessary, the description of each role sharing model is omitted here. Make a note in this paragraph.

Next, referring to FIG. 15, two preferred embodiments of a method of operating the multimedia content service system 1000 in an intermediate model will be described.

In a first embodiment, the multimedia content service system 1000 of the intermediary model including the multimedia content service server 1100 that transmits the video information selected by the user to the user computer 9000 is received from the user computer 9000. Acquiring selection information about a video to be transmitted to the computer 9000 (S21); Obtaining meta information in a text format with respect to the selected video (S22); Transmitting the obtained meta information to the meta information-based keyword advertisement mediation system 2000 (S23); Receiving at least one keyword advertisement content (S24); And transmitting the video information and the keyword advertisement content to the user computer 9000 (S25), wherein the meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100. It is preferable to include). The meta information-based keyword advertisement mediation server 2100 generates a keyword advertisement target text based on the meta information received by the meta information receiving module 9800 and the meta information receiving module 9800 for receiving the meta information. The text generating module 6510 and the keyword advertising target text generating module 6510 transmit the keyword advertising target text to the keyword advertising content providing server 3100, and at least one or more from the keyword advertising content providing server 3100. A keyword advertisement contents acquisition module 6630 for receiving keyword advertisement contents, and a keyword advertisement contents transmission module 8800 for transmitting the received keyword advertisement contents to the multimedia contents service system 1000, and providing the keyword advertisement contents. The server 3100 provides the keyword advertisement content providing server-side text received the text. An acquisition module 3110, a keyword advertisement content DB 3120 including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transfer module 3130 for transmitting the keyword advertisement content. The keyword advertisement content providing server 3100 obtains at least one or more keyword advertisement contents from the keyword advertisement contents DB 3120 for the keyword advertisement target text received from the meta information-based keyword advertisement intermediation server 2100. Preferably, the keyword advertisement content can be transmitted to the meta information-based keyword advertisement mediation server 2100. The information received by the keyword advertisement content providing server-side text acquisition module 3110 is in the form of text. The textual information includes tag information, title information, descriptive information, and other textual information. Of course, the information in the text format also includes a keyword target text.

In the second embodiment, the keyword advertisement content is directly transmitted from the keyword advertisement content providing server 3100 without using the meta information-based keyword advertisement intermediation system 2000.

In a multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000, the user video is transmitted from the user computer 9000 to the user computer 9000. Obtaining selection information on a video to be performed (S31); Obtaining meta information in a text format with respect to the selected video (S32); Transmitting the obtained meta information to the meta information-based keyword advertisement mediation system 2000 (S33); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S34); And transmitting the video information and the keyword advertisement content to the user computer 9000 (S35). The meta information-based keyword advertisement mediation system 2000 may include a meta information-based keyword advertisement mediation server 2100. The meta information-based keyword advertisement mediation server 2100 may generate a keyword advertisement target text based on the meta information received by the meta information receiving module 9800 and the meta information receiving module 9800 for receiving the meta information. The keyword advertisement target text generation module 6510 and the keyword advertisement target text generation module 6510 transmit the keyword advertisement target text generated by the keyword advertisement content providing server 3100 to the keyword advertisement content providing server 3100. Keyword ad content acquisition module (6530) to receive at least one keyword advertising content, the received keyword advertising A keyword advertisement content transmission module 8800 for transmitting content to the multimedia content service system 1000, wherein the keyword advertisement content providing server 3100 receives the keyword advertisement content providing server side text acquisition module 3110. ), A keyword advertisement content DB 3120 including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transfer module 3130 for transmitting the keyword advertisement content, wherein the keyword advertisement content is provided. The server 3100 receives a keyword advertisement target text and information about the multimedia content service system due to the keyword advertisement target text from the meta information-based keyword advertisement mediation server 2100, and transmits the keyword advertisement target text to the received keyword advertisement target text. At least one keyword against It can give you to get the content from the keywords, ad content, DB (3120), and transmits the acquired keyword advertising content to the multimedia content service system (1000) or the user's computer (9000) is preferred. When the click on the keyword advertisement content occurs, the multimedia content service system 1000 transmits the click generation information to the meta information-based keyword advertisement intermediation system 2000.

Next, a preferred embodiment of the configuration of the multimedia content service system 1000 of the mediation model will be described with reference to FIG. 13. There are two types of configuration methods of the multimedia content service system 1000 in the mediation model.

The first type is explained first.

The multimedia content service system 1000 of the mediation model including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000 may include a multimedia content DB including at least one video content. 1110); A multimedia content transmission module 1120 for streaming the selected video content when receiving the selection information on the video content from the user computer 9000; A meta information acquisition module 5100 for obtaining meta information on the selected video; A meta information transmission module 5200 for transmitting the obtained meta information to a meta information based keyword advertisement mediation system 2000; A keyword advertisement content receiving module (5300) for receiving at least one keyword advertisement content related to the meta information from the meta information-based keyword advertisement mediation system (2000); And a keyword advertisement display module 7900 for allowing the keyword advertisement content to be displayed at a predetermined position that is different from the keyword region in which the keyword advertisement content received by the keyword advertisement content receiving module 5300 is displayed. The meta information-based keyword advertising mediation system 2000 includes a meta information-based keyword advertising mediation server 2100, and the meta information-based keyword advertising mediation server 2100 receives the meta information. The meta-information receiving object 9800, the keyword-advertising object text generating module 6510 for generating keyword-advertising text based on the meta-information received by the meta-information receiving module 9800, and the keyword-advertising object text generating module 6510 The generated keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and the keyword advertisement content is transmitted. Keyword advertisement content acquisition module 6630 that receives at least one keyword advertisement content from the public server 3100, and keyword advertisement content transmission module 8800 for transmitting the obtained keyword advertisement content to the multimedia content service system 1000. The keyword advertisement content providing server 3100 may include a keyword advertisement content providing server-side text acquisition module 3110 receiving text, a keyword advertisement content DB 3120 including at least one advertisement content, and the keyword. A keyword advertisement content providing server side keyword advertisement content transmitting module 3130 for transmitting an advertisement content is included, and the keyword advertisement content providing server 3100 is provided in the text received from the meta information-based keyword advertisement mediation server 2100. Raise at least one keyword ad content for It is desirable to be able to obtain from the advertisement content DB 3120, and transmit the obtained keyword advertisement content to the meta information-based keyword advertisement mediation server 2100.

Unlike the first type, the second type is specialized in receiving keyword advertisement content directly from the keyword advertisement content providing server 3100 without passing through the meta information-based keyword advertisement mediation system 2000.

In a multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000, the multimedia content DB 1110 including at least one video content. ); A multimedia content transmission module 1120 for streaming the selected video content when receiving selection information about the video content from the user computer 9000; A meta information acquisition module 5100 for obtaining meta information on the selected video; A meta information transmission module 5200 for transmitting the obtained meta information to a meta information based keyword advertisement mediation system 2000; A keyword advertisement content receiving module 5300 for receiving at least one keyword advertisement content related to the meta information transmitted to the meta information-based keyword advertisement mediation system 2000 from a keyword advertisement content providing server 3100; Generates a control code for displaying the keyword advertising content in a predetermined manner in a predetermined position distinguished from the video advertisement content received by the keyword advertising content receiving module 5300 from the video region where the video is played. The keyword information display module 7900, wherein the meta information-based keyword advertising mediation system 2000 includes a meta information-based keyword advertising mediation server 2100, the meta information-based keyword advertising mediation server 2100 Is a meta-information receiving module 9800 for receiving the meta information, a keyword-advertising object text generating module 6610 for generating a keyword-advertising target text based on the meta-information obtained by the meta-information receiving module 9800, and the keyword-advertising target The keyword ad target text generated by the text generation module 6510 to the keyword ad content providing server 3100. The keyword advertisement content providing server 3100 transmits the keyword advertisement content providing server side text acquisition module 3110 that receives the text, the keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement. The keyword advertisement content providing server side keyword advertisement content transmitting module 3130 for transmitting the content is included, and the keyword advertisement content providing server 3100 is provided for the text received from the meta information-based keyword advertisement mediation server 2100. Preferably, at least one keyword advertisement content may be obtained from the keyword advertisement content DB 3120, and the obtained keyword advertisement content may be transmitted to the multimedia content service system 1000 or the user computer 9000. .

Next, a preferred embodiment of the method for operating the meta information-based keyword advertisement mediation system 2000 of the mediation model will be described with reference to FIGS. 14 and 17. This embodiment has three types as described above, and will be described based on the first and second types.

The first type is

Meta of the mediation model received meta information from the multimedia content service system 1000 including a multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000. The information-based keyword advertisement mediation system 2000 may include obtaining meta information in text form from the multimedia content service system 1000 (S41); Generating at least one keyword advertisement target text from the obtained meta information (S42); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S43); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S44); And transmitting the received keyword advertisement content to the multimedia content service system 1000 (S45). The meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100, and the meta information-based keyword advertisement mediation server 2100 receives the meta information. ), A keyword advertisement target text generation module 6610 for generating keyword advertisement target text based on the meta information received by the meta information receiving module 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation module 6510. A keyword advertisement target text transmission module 6520 for transmitting the keyword advertisement content providing server 3100 to the keyword advertisement content providing server 3100, a keyword advertisement content acquisition module 6630 for receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100, and Sending the received keyword advertising content to the multimedia content service system 1000 A word advertisement content transmission module 8800, wherein the keyword advertisement content providing server 3100 includes a keyword advertisement content providing server-side text acquisition module 3110 receiving text, and keyword advertisement content including at least one advertisement content. DB 3120, and a keyword advertising content providing server side keyword advertising content transmission module 3130 for transmitting the keyword advertising content, the keyword advertising content providing server 3100 is the meta information-based keyword advertising mediation server Receive at least one keyword advertisement content from the keyword advertisement content DB 3120 for the text received from the text 2100, and transmit the obtained keyword advertisement content to the meta information-based keyword advertisement mediation server 2100. The multimedia content service system 1000 may be Preferably, the video information and the received keyword advertisement content are transmitted to the user computer 9000.

The second type is as follows, and this type is the same from S41 to S43 in FIG.

Meta of the mediation model received meta information from the multimedia content service system 1000 including a multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000. The information-based keyword advertisement mediation system 2000 may include obtaining meta information in text form from the multimedia content service system 1000 (S41); Generating at least one keyword advertisement target text from the obtained meta information (S42); And transmitting the generated keyword advertisement text to the keyword advertisement content providing server 3100 (S43). The meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100, and the meta information-based keyword advertisement mediation server 2100 receives the meta information. ), A keyword advertisement target text generation module 6610 for generating keyword advertisement target text based on the meta information received by the meta information receiving module 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation module 6510. To the keyword advertising content providing server 3100 includes a keyword advertising target text transmission module 6520, wherein the keyword advertising content providing server 3100 is a keyword advertising content providing server-side text acquisition module 3110 received the text. ), A keyword advertising content DB 3120 including at least one advertising content, and the keyword advertising content The keyword advertisement content providing server side keyword advertisement content transmitting module 3130 and 3130 to be transmitted are included, and the keyword advertisement content providing server 3100 is included in the text transmitted from the meta information-based keyword advertisement mediation server 2100. At least one keyword advertisement content may be obtained from the keyword advertisement content DB 3120, and the acquired keyword advertisement content may be transmitted to the multimedia content service system 1000. The 1000 may transmit the video information and the received keyword advertisement content to the user computer 9000.

Meta information-based keyword advertisement received meta information from the multimedia content service system 1000 including the multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000 to the user computer 9000. A mediation system (2000), the method comprising: obtaining meta information in a text format from the multimedia content service system (1000); Generating at least one keyword advertisement target text from the obtained meta information; Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100; And receiving click generation information on the keyword advertisement content from the multimedia content service system (1000). The meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100, and the meta information-based keyword advertisement mediation server 2100 receives the meta information. ), A keyword advertisement target text generation module 6610 for generating keyword advertisement target text based on the meta information received by the meta information receiving module 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation module 6510. To the keyword advertising content providing server 3100 includes a keyword advertising target text transmission module 6520, wherein the keyword advertising content providing server 3100 is a keyword advertising content providing server-side text acquisition module 3110 received the text. ), A keyword advertising content DB 3120 including at least one advertising content, and the keyword advertising content The keyword advertisement contents providing server side keyword advertisement contents transmitting module 3130 is transmitted. The keyword advertisement contents providing server 3100 includes at least one text transmitted from the meta information-based keyword advertisement mediation server 2100. The above keyword advertisement contents may be obtained from the keyword advertisement contents DB 3120, and the acquired keyword advertisement contents may be transmitted to the multimedia contents service system 1000. The multimedia contents service system 1000 may be obtained. Receives at least one or more keyword advertising content from the keyword advertising content providing server 3100, and transmits the video information and the received keyword advertising content to the user computer (9000).

 In the obtaining of the meta information, the meta information may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

 Obtaining click occurrence information on the keyword advertisement content transmitted to the multimedia content service system (1000); And transmitting click generation information on the keyword advertisement content transmitted to the multimedia content service system. The method may further include any one or more of the above steps, wherein the click generation information may be obtained from the multimedia content service system 1000 or from the keyword advertisement content providing server 3100. The transmission of the click occurrence information is selected from being transmitted to the multimedia content service system 1000, transmitted to the keyword advertisement content providing server 3100, or transmitted to a predetermined third server. It is preferable that it is at least one.

Preferably, the video is at least one selected from live-action video, non-live video, UCC video, movie, flash video, animation, real-time broadcast, and recorded broadcast including meta information in text format.

Next, referring to FIG. 13, another preferred embodiment of the configuration of the meta information-based keyword advertisement mediation system 2000 of the mediation model will be described.

Meta information is received from the multimedia content service system 1000 including the multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000 to the user computer 9000. Based on the meta information in the mediation model that receives at least one keyword advertising content corresponding to the information from the keyword advertising content providing server 3100, and transmits the received keyword advertising content to the multimedia content service system 1000 The keyword advertisement mediation system 2000 may include: a meta information receiving module 9800 for obtaining meta information in a text format from the multimedia content service system 1000; A keyword advertisement target text generation module 6610 for generating at least one keyword advertisement target text from the obtained meta information; A keyword advertisement target text transmission module 6520 for transmitting the keyword advertisement target text generated by the keyword advertisement target text generation module 6510 to the keyword advertisement content providing server 3100; A keyword advertisement content acquisition module 6630 for obtaining at least one keyword advertisement content for the keyword advertisement target text from the keyword advertisement content providing server 3100; And a keyword advertisement content transmission module 8800 for transmitting the obtained keyword advertisement content to the multimedia content service system 1000. The meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100, and the meta information-based keyword advertisement mediation server 2100 receives the meta information. ), A keyword advertisement target text generation module 6610 for generating keyword advertisement target text based on the meta information received by the meta information receiving module 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation module 6510. To the keyword advertising content providing server 3100, the keyword advertising content obtaining module (6530) receiving at least one or more keyword advertising contents from the keyword advertising content providing server (3100), and the received keyword advertising contents to the multimedia. The keyword advertisement content transmission module 8800 for transmitting to the content service system 1000 is included. The keyword advertisement content providing server 3100 may include a keyword advertisement content providing server-side text acquisition module 3110 receiving text, a keyword advertisement content DB 3120 including at least one advertisement content, and the keyword advertisement content. The keyword advertisement content providing server side keyword advertisement content transmitting module 3130 for transmitting the keyword advertisement content providing server 3100, wherein the keyword advertisement content providing server 3100 is the keyword advertisement target text received from the meta information-based keyword advertisement mediation server 2100. At least one or more keyword advertisement contents may be obtained from the keyword advertisement contents DB 3120, and the acquired keyword advertisement contents may be transmitted to the meta information-based keyword advertisement mediation server 2100. The multimedia content service system 1000 is associated with the video information. Preferably, the keyword advertisement content is transmitted to the user computer 9000.

Next, referring to FIG. 13, another preferred embodiment of the configuration of the meta information-based keyword advertisement mediation system 2000 of the mediation model will be described.

Meta information is received from the multimedia content service system 1000 including the multimedia content service server 1100 for transmitting the video information selected by the user to the user computer 9000 to the user computer 9000. Based on the meta information in the mediation model that receives at least one keyword advertising content corresponding to the information from the keyword advertising content providing server 3100, and transmits the received keyword advertising content to the multimedia content service system 1000 The keyword advertisement mediation system 2000 may include: a meta information receiving module 9800 for obtaining meta information in a text format from the multimedia content service system 1000; A keyword advertisement target text generation module 6610 for generating at least one keyword advertisement target text from the obtained meta information; The keyword advertisement target text generation module 6520 may transmit the keyword advertisement target text generated by the keyword advertisement target text generation module 6510 to the keyword advertisement content providing server 3100. The meta information-based keyword advertisement mediation system 2000 includes a meta information-based keyword advertisement mediation server 2100, and the meta information-based keyword advertisement mediation server 2100 receives the meta information. ), A keyword advertisement target text generation module 6610 for generating keyword advertisement target text based on the meta information received by the meta information receiving module 9800, and the keyword advertisement target text generated by the keyword advertisement target text generation module 6510. Is transmitted to the keyword advertising content providing server 3100, the keyword advertising content providing server 3100 is a keyword advertising content providing server-side text acquisition module 3110, the text including at least one or more advertising content received text; Ad content DB 3120, and keyword ad content for transmitting the keyword ad content to the outside A server-side keyword advertisement content transmission module 3130, wherein the keyword advertisement content providing server 3100 includes at least one keyword advertisement with respect to keyword advertisement target text received from the meta information-based keyword advertisement mediation server 2100. The content can be obtained from the keyword advertisement content DB 3120, and the acquired keyword advertisement content can be transmitted to the multimedia content service system 1000. The multimedia content service system 1000 is the video. It is desirable to transmit information and the keyword advertisement content to the user computer 9000.

The meta information-based keyword advertisement mediation system 2000 includes at least one or more of the keyword advertisement content providing server 3100 and the multimedia content service system 1000 therein, or the meta information based keyword advertisement intermediation system. It is preferable that at least one or more of the keyword advertisement content providing server 3100 and the multimedia content service system 1000 are commonly managed by a management entity recognized as the management entity of 2000.

Keyword Ad Contents Provisioning System 3000 Model

Next, a center model of the keyword advertisement content providing system 3000 will be described with reference to FIGS. 18 to 20. The above description focuses on the non-intermediate model and the mediation model. As shown in FIG. 18, the meta information-based keyword advertisement mediation server 2100 in the mediation model includes the keyword advertisement content providing server 3100 under the name meta information-based keyword advertisement providing server 4000. The advertisement content providing system 3000 forms a core configuration of this model. This model is referred to as a keyword advertising content providing system-centric model.

The keyword advertisement content providing system 3000 includes a meta information-based keyword advertisement providing server 4000 and a keyword advertisement content providing server 3100. The function performed by the meta information-based keyword advertisement providing server 4000 is equivalent to the function performed by the meta information-based keyword advertisement mediation server 2100 in the mediation model. However, since the keyword advertising content providing system 3000 is a producer of keyword advertising contents, it is not necessary to receive keyword advertising contents, or an internal or external server or a third server of the keyword advertising content providing system 3000. Can receive the keyword advertising content. In the mediation model, although the third party receives the keyword advertisement content from the keyword advertisement content providing system 3000, which is an operating entity, and transmits the keyword advertisement content to the multimedia content service server 1100, the central model of the keyword advertisement content providing system 3000 is provided. In the keyword advertisement content, the keyword advertisement content providing system 3000 generates the keyword advertisement content, and the keyword advertisement content providing system 3000 transmits the generated keyword advertisement content to the multimedia content service system 1000. . Of course, in this case, the meta information-based keyword advertisement providing server 4000 may include a keyword advertisement content providing server side keyword advertisement content transmission module 3130, but the keyword advertisement content providing server 3100 may use keyword advertising. It would be desirable to perform the transfer function of the content. Therefore, in the centralized keyword advertising content providing system 3000 model, the keyword advertising content providing server 3100 exchanges data with the meta information-based keyword advertising providing server 4000 to the multimedia content service server 1100. Extracting at least one keyword advertisement content to be transmitted; and transmitting the extracted keyword advertisement content to the multimedia content service server 1100 or a third server or the user computer 9000.

Next, a preferred embodiment of a method for operating the multimedia content service system 1000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 18.

The multimedia content service system in the center of the keyword advertising content providing system 3000 including the multimedia content service server 1100 which transmits the video information selected by the user to the user computer 9000. 1000, obtaining selection information regarding a moving picture to be transmitted from the user computer 9000 to the user computer 9000; Obtaining meta information in a text format for the selected video; Transmitting the obtained meta information to a keyword advertisement content providing system 3000; Receiving at least one keyword advertisement content from the keyword advertisement content providing system 3000; And transmitting the video information and the keyword advertisement content to the user computer 9000. The keyword advertisement content providing system 3000 includes a meta information based keyword advertisement providing server 4000 and a keyword advertisement content providing server 3100. The meta information based keyword advertisement providing server 4000 includes a meta information receiving module, And a keyword advertisement control module 6900, wherein the meta information receiving module 9800 performs a function of obtaining meta information from the multimedia content service system 1000, and the keyword advertisement control module 6900 performs the meta information. And a function of generating keyword advertisement target text from information, wherein the meta information-based keyword advertisement providing server 4000 includes at least one keyword advertisement target from the meta information meta information obtained from the multimedia content service system 1000. Generate text and raise the generated keyword ad target text It transmits to the advertising content providing server 3100, the keyword advertising content providing server 3100 includes a keyword advertising content providing server-side text acquisition module 3110, the text received at least one or more advertising content A keyword advertisement content DB 3120, and a keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server 3100 receives the received keyword advertisement. At least one keyword advertisement content for the target text is obtained from the keyword advertisement content DB 3120, and the keyword advertisement content providing system 3000 sends the obtained keyword advertisement content to the multimedia content service server 1100. It is desirable to be able to transmit.

In the obtaining of the meta information, the meta information may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

Selecting at least one keyword advertisement content to be transmitted to the user computer (9000) based on a specific time point from among the keyword advertisement contents when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server (3100); It is preferable to further include.

In selecting the keyword advertisement content, when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100, the number of keyword advertisement contents to be transmitted to the user computer 9000 is determined based on a specific time point. When the number of keyword advertisement contents is greater than the number of keyword advertisement contents to be transmitted to the user computer 9000 based on the specific time point, the plurality of keyword advertisement contents are divided into at least two groups, and the groups are divided into groups. The keyword advertisement contents belonging to each group are selected, and the number of keyword advertisement contents belonging to each group is less than or equal to the number of keyword advertisement contents to be transmitted to the user computer 9000 based on the specific time point.

The method for transmitting the video information and the keyword advertisement content to the user computer 9000 may include: (a) dividing the video information region and the keyword advertisement content region 100 to determine an information unit to be transmitted to the user computer 9000; Generating and transmitting the video information and the keyword advertisement content to the user computer 9000 by synchronizing the two regions; and (b) dividing the video information region and the keyword advertisement content region 100 to a user. At least one method selected from a method of generating an information unit to be transmitted to the computer 9000, asynchronously synchronizing the two areas, and transmitting the video information and the keyword advertisement content to the user computer 9000, respectively. Do.

When taking the method (b), at least one or more keyword advertisement contents to be transmitted to the keyword advertisement content region 100 may change over time.

Preferably, the time is a preset time range.

The time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertising content providing server 3100. Preferably, the number is determined by using at least one selected from the number, (c) the number of keyword advertisement contents to be transmitted to the user computer 9000 based on a specific time point, and (d) the playing time of the video.

Recording, by the multimedia content service server 1100, a transmission time point of at least one keyword advertisement content transmitted to the user computer 9000; Monitoring whether clicks on the keyword advertisement content occur until a predetermined time; and, if the click occurrence information on the keyword advertisement content is not obtained by the predetermined time, the keyword advertisement content providing server ( Transmitting a predetermined number of keyword advertisement contents selected from the keyword advertisement contents except the keyword advertisement contents transmitted to the user computer 9000 among the keyword advertisement contents received from the 3100, to the user computer 9000. It is preferable.

Recording, by the multimedia content service server 1100, the transmission time point of at least one specific keyword advertisement content transmitted to the user computer 9000; Monitoring whether or not a click on the specific keyword advertisement content occurs until a predetermined time; and when the click occurrence information on the specific keyword advertisement content is obtained within the preset time, the user computer 9000 It is preferable that the keyword advertisement content transmitted to the keyword is not changed from the time point at which the click generation information is received until the second predetermined time.

 If additional click occurrence information on keyword advertisement content transmitted to the user computer 9000 is not obtained by the second time, the user computer 9000 of the keyword advertisement content received from the keyword advertisement content providing server 3100 is not obtained. Transmitting the predetermined number of keyword advertisement contents selected from the keyword advertisement contents other than the keyword advertisement contents transmitted to the user computer 9000.

 Recording, by the multimedia content service server 1100, the transmission time point of at least one specific keyword advertisement content transmitted to the user computer 9000; Monitoring whether or not a click on the specific keyword advertising content occurs until a predetermined time; and, when the click occurrence information on the specific keyword advertising content is obtained within the preset time, the keyword advertisement in which the click occurs. And transmitting the keyword advertisement content related to the content to the user computer 9000.

 The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are (a) the keyword advertisements obtained by transmitting the at least one keyword advertisement target text which is specified by the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. In the case of the content, at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and (b) at least one or more specific keyword advertisement contents in which the click occurs. In the case of keyword advertisement content obtained by transmitting keyword advertisement target text to the keyword advertisement content providing server 3100, the keyword target advertisement text derived from the same meta information as the meta information on which the keyword advertisement target text is based. Advertising content At least one or more keyword advertisement contents obtained by transmission to the server providing server 3100, and (c) at least one or more keyword advertisement target texts which are specified by the keyword advertisement contents in which the click has occurred are transmitted to the keyword advertisement content providing server 3100. In the case of the obtained keyword advertisement content, when the specific keyword advertisement target text belongs to a specific group, and when there is another keyword advertisement target text other than the specific keyword advertisement target text in the group, the other keyword advertisement target text is included in the keyword. At least one selected from at least one keyword advertisement content transmitted to the advertisement content providing server 3100 and obtained.

Obtaining click occurrence information on the keyword advertisement content transmitted to the user computer (9000); And transmitting click generation information on the keyword advertisement content transmitted to the user computer 9000, wherein the click generation information is directly obtained from the user computer 9000. Or from the keyword advertisement content providing server 3100, which is one or more, and transmitting the click generation information is transmitted to the keyword advertisement content providing server 3100 or a predetermined third server. It is preferable that any one or more selected from those to be transmitted to.

The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real time broadcast, and a recorded broadcast including meta information in a text format.

Next, a preferred embodiment of the configuration of the multimedia content service system 1000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 18.

The multimedia content service system 1000 of the keyword advertising content providing system 3000 centric model includes a multimedia content DB 1110 including at least one video content; A multimedia content transmission module 1120 for streaming the selected video content when receiving the selection information on the video content from the user computer 9000; A meta information acquisition module 5100 for obtaining meta information on the selected video; A meta information transmission module 5200 for transmitting the obtained meta information to a keyword advertisement content providing system 3000; A keyword advertisement content receiving module 5300 for receiving at least one keyword advertisement content from the keyword advertisement content providing system 3000; And a keyword advertisement display module configured to display the keyword advertisement content at a predetermined position that is different from the keyword region in which the keyword advertisement content received by the keyword advertisement content receiving module 5300 is displayed. 7900); is preferably configured to include. The keyword advertisement content providing system 3000 includes a meta information based keyword advertisement providing server 4000 and a keyword advertisement content providing server 3100, and the meta information based keyword advertisement providing server 4000 includes a meta information receiving module. And a keyword advertisement control module 6900, wherein the meta information receiving module 9800 performs a function of obtaining meta information from the multimedia content service system 1000. And a function of generating a keyword advertisement target text from meta information, wherein the meta information-based keyword advertisement providing server 4000 includes at least one keyword advertisement from the meta information meta information obtained from the multimedia content service system 1000. Generate the target text, and replace the generated keyword ad target text. It transmits to the keyword advertising content providing server 3100, the keyword advertising content providing server 3100 includes a keyword advertising content providing server-side text acquisition module 3110, the text received at least one or more advertising content A keyword advertisement content DB 3120 and a keyword advertisement content providing server side keyword advertisement content transmitting module 3130 for transmitting the keyword advertisement content, wherein the keyword advertisement content providing server 3100 transmits the received text. At least one keyword advertising content is obtained from the keyword advertising content DB 3120, and the keyword advertising content providing system 3000 transmits the acquired keyword advertising content to the multimedia content service server 1100. It is desirable to be able to give.

Next, an exemplary embodiment of a method of operating the keyword advertisement content providing system 3000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 20.

The keyword advertisement content providing system in the center of the keyword advertisement content providing system 3000 that receives meta information included in video information from at least one external server and provides at least one keyword advertisement content based on the text information. Step 3000 of obtaining meta information in a text format from the external server (S61); Generating at least one keyword advertisement target text from the obtained meta information (S62); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S63); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S64); And transmitting the received keyword advertisement contents to the external server or the user computer 9000 for audiovisual viewing (S65). The external server is the multimedia content service system 1000 including a multimedia content service server 1100 for transmitting video information selected by a user to a user computer 9000 to the user computer 9000, or the multimedia content service. The third server receives the meta information included in the video information from the system 1000 and transmits the meta information included in the video information to the keyword advertising content providing system 3000. The keyword advertising content providing system 3000 provides meta information based keyword advertising. And a server 4000 and the keyword advertisement content providing server 3100, wherein the meta information-based keyword advertisement providing server 4000 generates at least one keyword advertisement target text from the meta information obtained from the external server. And the generated keyword advertisement target text. To the advertisement content providing server 3100, and the keyword advertisement content providing system 3000 obtains at least one keyword advertisement content for the received keyword advertisement target text and transmits the keyword advertisement content to the multimedia. The content may be directly transmitted to the content service system 1000 or may be transmitted to the multimedia content service system 1000 through the third server or a predetermined server. The keyword advertisement content providing server 3100 may transmit text. The received keyword advertising content providing server-side text acquisition module 3110, a keyword advertising content DB (3120) including at least one or more advertising content, and a keyword advertising content transmission module for transmitting the keyword advertising content to the outside of its own; And the keyword ad content The empty server 3100 obtains at least one or more keyword advertisement contents from the keyword advertisement contents DB 3120 with respect to the received keyword advertisement target text, and the keyword advertisement contents providing system 3000 receives the keyword advertisement contents. It is to be able to transmit the content to the external server, the user computer 9000 preferably obtains the video playback information from the external server.

In the obtaining of the meta information, the meta information may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

The meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, and the keyword advertisement control policy DB 6640 includes a keyword advertisement control policy, and the keyword advertisement control policy. Preferably contains information on the selection criteria of the meta information.

The selection criteria of the meta information may include (a) a method in which tag information is primarily selected when tag information is included in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present; At least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information is preferable.

The generating of the at least one keyword advertisement target text using the selected meta information may include: (a) keyword phrases included in an advertisement keyword DB 6657 among the phrases included in the title information when the meta information is title information. (B) a method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as keyword advertisement text; c) at least one selected from among the names extracted in the method (b) from among the methods of generating only the name corresponding to the phrase included in the advertisement keyword DB 6657 as the keyword advertisement text, wherein the meta information is tag information. In the case of (a) among at least one tag included in the tag information, the ad keyword DB ( 6570) generating a tag included in the keyword target text, (b) generating all the tags included in the tag information as the keyword target text, (c) when there are a plurality of tags in the tag information. At least one tag selected from among a plurality of tags and a method of randomly selecting a tag included in the tag information when there is a plurality of tags included in the tag information. When the selected meta information is descriptive information, (a) a method of generating a phrase included in an advertisement keyword DB 6657 from among the phrases included in the descriptive information as the keyword advertisement text, and (b) included in the descriptive information. Perform natural language processing analysis on the phrase to extract at least one product or service name, and use the extracted name as a keyword A method for generating a high target text, (c) a method for generating only a name corresponding to a phrase included in the advertisement keyword DB 6657 among the names extracted in the method (b), and (d) (b) at least one selected from a method of calculating a frequency number among names extracted by the method, and generating only a name included in a predetermined order in order of the most frequent frequency as the keyword target text, and the advertisement keyword DB 6657. Is a DB that aggregates keywords for an advertisement that may be a target of a keyword advertisement, wherein the name is composed of at least one or more words, a name of a product, a name of a service, and an advertisement transmitted from the keyword advertisement content providing server 3100. Keyword lists, ad keyword lists from third parties, self-generated ad keyword lists, keyword revenue generated It is desirable to have an attribute of any one or more of a text list, a business name, a domain name, a noun, a slogan, and a brand.

Generating at least one keyword advertisement target text with the selected meta information comprises a plurality of stages, a first stage is generating a keyword advertisement target text candidate, and a second stage is a generated keyword advertisement target text candidate. Query the keyword advertisement content providing server 3100 and then generate the keyword advertisement target text with reference to the query result.

In the first step of generating the keyword candidate text candidate candidate, if the meta information is title information, (a) among the phrases included in the title information, the phrase included in the advertisement keyword DB 6657 is a keyword advertisement target text candidate. (B) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and generating the extracted name as a keyword advertisement text candidate; and (c (B) at least one selected from among the names extracted in the method (b) that matches the phrase included in the keyword DB (6570) as a keyword candidate text candidate, wherein the meta information is tag information. In the case of (a) among the at least one tag included in the tag information is included in the ad keyword DB (6570) A method of generating a tagged tag as a keyword advertisement target text candidate, (b) a method of generating all tags included in the tag information as a keyword advertisement target text candidate, and (c) when there are a plurality of tags in the tag information, At least one selected from among a method of generating only a tag falling within a set ranking as a keyword candidate text candidate, and (d) a method of randomly selecting among a plurality of tags when there are a plurality of tags included in the tag information. If the selected meta information is descriptive information, (a) a method of generating a phrase included in the advertisement keyword DB 6657 from among the phrases included in the descriptive information as a keyword candidate text candidate, and (b) included in the descriptive information. Perform natural language processing analysis on the phrase to extract at least one product or service name, and extract the extracted name A method for generating a keyword candidate text candidate, (c) a method for generating a keyword advertisement target text candidate only from the names extracted in the method (b) that matches the phrase included in the advertisement keyword DB 6657, and ( d) at least one selected from a method of calculating a frequency number among names extracted in the method (b) and generating only a name included in a predetermined order in order of the most frequent frequency as a keyword target text candidate, wherein the advertisement keyword DB (6570) is a database that aggregates the keywords for advertising that can be the target of keyword advertising, the name is composed of at least one or more words, the name of the product, the name of the service, trade name, domain name, noun, slogan and It is desirable to have at least one attribute of a brand.

And a third step of determining whether the query result of the keyword advertisement content providing server 3100 conforms to the policy of the keyword advertisement control policy DB 6540. The query result is the keyword advertisement. Confirming whether or not the policy of the control policy DB (6540) conforms to (a) information on the presence or absence of keyword advertising content for the keyword advertising target text candidate from the keyword advertising content providing server (3100), (b) Information on the maximum number of keyword ad content that can be transmitted; (c) information about the advertising price of at least one keyword ad content, the higher than or equal to a predetermined rank of the higher advertising price, and Obtained at least one of the information about, and obtained from the keyword advertising content providing server 3100 (a ), (b), (c) and (d) is to query the policy criteria of the keyword advertising control policy DB (6540) for any one or more of the information, the keyword advertising control policy DB (6540) is a keyword advertising A control policy is included, and the keyword advertisement control policy preferably includes information on criteria for generating keyword advertisement target text.

Referring to the query result, the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server 3100 for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement contents are transmitted. It is preferable to include acquiring the confirmation information of the existence of the keyword advertisement content with respect to the keyword advertisement target text candidate from the providing server 3100.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server 3100; and (b ) Is one or more methods selected from among methods of classifying the generated meta-target information based on the type of meta information on which the generated keyword advertisement text is based and transmitting the selected keyword information to the keyword advertisement content providing server 3100 according to at least one type of meta information. Do.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; (b) transmitting the plurality of keyword advertising target texts individually, one by one, (c) dividing the plurality of keyword advertising target texts into at least two groups and transmitting them in group units, and keyword advertising targets belonging to the same group When there are a plurality of texts, it is preferable that it is more than one method selected from the method of applying any one of said (a) method and said (b) method.

A management number is assigned to the generated keyword advertisement target text, and the keyword advertisement contents received from the keyword advertisement content providing server 3100 corresponding to the generated keyword advertisement target text are mapped and stored based on the management number. It is preferable to further include;

 When the generated keyword advertising target text is plural and the plurality of keyword advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target texts belonging to the group, and the management And mapping and storing the keyword advertisement contents received from the keyword advertisement content providing server 3100 corresponding to the keyword advertisement target text belonging to the group based on the number.

When the keyword advertisement content providing server 3100 obtains a plurality of keyword advertisement contents, selecting at least one keyword advertisement content to be transmitted to the external server based on a specific time point among the keyword advertisement contents; It is desirable to.

 Selecting the keyword advertising content is the keyword advertising content obtained by the keyword advertising content providing server 3100 by setting a preset number as the upper limit among the plurality of keyword advertising contents obtained by the keyword advertising content providing server 3100. It is preferable to select the number of keyword advertising contents less than or equal to the predetermined number among the predetermined number.

 Selecting the keyword advertising content is to select for each kind of meta information on which the keyword advertisement target text is based, and the keyword advertisement contents are obtained for each keyword advertisement target text.

 Selecting the keyword advertising content is the number of keyword advertising contents to be transmitted to the external server on the basis of a specific time point when the keyword advertising content providing server 3100 obtains a plurality of keyword advertising contents. When the number of advertising contents is greater than the number of keyword advertising contents to be transmitted to the external server on the basis of the specific time point, the plurality of keyword advertising contents are divided into at least two groups, and the keyword advertising contents belonging to the group are classified for each group. Preferably, the number of keyword advertisement contents belonging to each group is less than or equal to the number of keyword advertisement contents to be transmitted to the external server based on the specific time point.

The method for transmitting the keyword advertisement content to the external server or the user computer 9000 for audiovisual viewing of the video includes: (a) at least one of the keyword advertisement content to the external server or the user computer 9000; The method of transmitting the above keyword advertising content at a time, (b) when there is a plurality of the keyword advertising content, it is any one selected from the method of dividing into at least two or more groups temporarily or sequentially.

 When the external server transmits information to the user computer 9000, the external server divides the video information area and the keyword advertisement content area 100 to generate an information unit to be transmitted to the external server. It is preferable to obtain a keyword advertisement content by asynchronously communicating with the external server or the keyword advertisement content providing system 3000.

 The sequential transmission is preferably made in a predetermined time range unit.

 The time range may include (a) the number of keyword advertisement contents obtained by the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents obtained by the keyword advertisement contents providing server 3100. The number is determined by (c) at least one selected from among (c) the number of keyword advertisement contents to be transmitted to the external server based on a specific time point, and (d) the play time of the video. In the following manner, the keyword advertisement content providing server 3100 preferably obtains play time information of the video from the external server.

 Recording, by the keyword advertisement content providing system 3000, the transmission time of at least one keyword advertisement content transmitted to the external server; Monitoring whether clicks on the keyword advertisement content occur until a predetermined time; and, if the click occurrence information on the keyword advertisement content is not obtained by the predetermined time, the keyword advertisement content providing server ( And transmitting, to the external server, a predetermined number of keyword advertisement contents selected from the keyword advertisement contents other than the keyword advertisement contents transmitted to the external server among the keyword advertisement contents obtained by the 3100.

 Recording, by the keyword advertising content providing system 3000, the transmission time point of at least one specific keyword advertising content transmitted to the external server; Monitoring whether or not a click occurs on the specific keyword advertisement content until a predetermined time; Preferably, the keyword advertisement content is not changed from the time point at which the click occurrence information is obtained until the second predetermined time.

 If no additional click occurrence information on the keyword advertisement content transmitted to the external server is received by the second time, the keyword advertisement transmitted to the external server among the keyword advertisement contents obtained by the keyword advertisement content providing server 3100. And transmitting a predetermined number of keyword advertisement contents selected from keyword advertisement contents excluding contents to the external server.

 Recording, by the keyword advertising content providing system 3000, the transmission time point of at least one specific keyword advertising content transmitted to the external server; Monitoring whether or not a click on the specific keyword advertising content occurs until a predetermined time; and, when the click occurrence information on the specific keyword advertising content is obtained within the preset time, the keyword advertisement in which the click occurs. And transmitting the keyword advertisement content related to the content to the external server.

 The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are (a) the keyword advertisements obtained by transmitting the at least one keyword advertisement target text which is specified by the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. In the case of the content, at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and (b) at least one or more specific keyword advertisement contents in which the click occurs. In the case of keyword advertisement content obtained by transmitting keyword advertisement target text to the keyword advertisement content providing server 3100, the keyword target advertisement text derived from the same meta information as the meta information on which the keyword advertisement target text is based. Advertising content At least one or more keyword advertisement contents obtained by transmission to the server providing server 3100, and (c) at least one or more keyword advertisement target texts which are specified by the keyword advertisement contents in which the click has occurred are transmitted to the keyword advertisement content providing server 3100. In the case of the obtained keyword advertisement content, when the specific keyword advertisement target text belongs to a specific group, and when there is another keyword advertisement target text other than the specific keyword advertisement target text in the group, the other keyword advertisement target text is included in the keyword. At least one selected from at least one keyword advertisement content transmitted to the advertisement content providing server 3100 and obtained.

Obtaining click occurrence information on the keyword advertisement content transmitted to the external server; And transmitting click generation information on the keyword advertisement content transmitted to the external server, wherein the click generation information is obtained directly from the external server, or the user computer ( It is preferable that any one or more selected from 9000, and that the transmission of the click occurrence information is at least one selected from the transmission to the external server, or to a predetermined third server. .

The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast including meta information in a text format.

Next, a preferred embodiment of the configuration of the keyword advertisement content providing system 3000 of the keyword advertising content providing system 3000 centered model will be described with reference to FIG. 18.

The keyword advertisement content providing system in the center of the keyword advertisement content providing system 3000 that receives meta information included in video information from at least one external server and provides at least one keyword advertisement content based on the text information. The keyword advertisement content providing system 3000 may include a meta information-based keyword advertisement providing server 4000 that obtains meta information from the external server and performs a function of providing a keyword advertisement based on the meta information; And a keyword advertisement content providing server 3100 for obtaining at least one keyword advertisement content based on the meta information. The keyword advertisement content providing system 3000 receives meta information related to the video from the external server, obtains at least one keyword advertisement content corresponding to the received meta information, and transmits the keyword advertisement content to the external server or the like. Transmits the video directly to the user computer 9000 that is audiovisual and via the third server or a predetermined server, wherein the meta information-based keyword advertisement providing server 4000 is a text format from the external server. A meta information receiving module 9800 for obtaining meta information including the metadata; A keyword advertisement target text generation module 6610 for generating at least one keyword advertisement target text from the obtained meta information; A keyword advertisement content acquisition module 6630 for obtaining at least one keyword advertisement content for the keyword advertisement target text; A keyword advertisement content providing server-side keyword advertisement content transmission module 3130 for transmitting the obtained keyword advertisement content to the external server, wherein the external server transmits the selected user's video to the user computer 9000; Or the keyword advertisement by receiving the meta information included in the video information from the multimedia content service system 1000 or the multimedia content service system 1000 including the multimedia content service server 1100 for transmitting the video information to the 9000. The third server transmits to the content providing system 3000, wherein the keyword advertising content providing system 3000 includes the meta information-based keyword advertising providing server 4000 and the keyword advertising content providing server 3100. The meta information-based keyword advertisement providing server 4000 may Generates at least one keyword advertisement target text from the meta information obtained from the secondary server, and transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100, and provides the keyword advertisement contents. The server 3100 includes a text acquisition module 3110 that receives the keyword advertisement target text and a keyword advertisement content DB 3120 including at least one advertisement content. The keyword advertisement content providing server 3100 may include: At least one keyword advertisement content is obtained from the keyword advertisement content DB 3120 for the keyword advertisement target text, and the keyword advertisement content providing system 3000 transmits the obtained keyword advertisement content to the external server. And the user computer 9000 may It is preferable to obtain moving picture reproduction information from the external server.

The meta information obtained by the meta information receiving module 9800 may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

Further comprising a keyword advertising control policy DB (6540) including a keyword advertising control policy, wherein the meta information is selected is determined by the meta information selection policy of the keyword advertising control policy DB (6540), the keyword advertising The control policy preferably includes information on the selection criteria of the meta information.

The selection criteria of the meta information may include (a) a method in which tag information is primarily selected when tag information is included in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present; At least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information is preferable.

The method for generating at least one keyword advertisement target text based on the selected meta information by the keyword advertisement target text generation module 6510 may include (a) an advertisement keyword DB among phrases included in the title information. A method of generating the phrase included in the word 6657 as the text of the keyword advertisement, (b) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and extracting the extracted name. Any one selected from a method of generating the keyword advertisement text and (c) a method of generating only the name corresponding to the phrase included in the advertisement keyword DB 6657 from the names extracted in the method (b). If the meta information is tag information as described above, (a) at least included in the tag information. A method for generating a tag included in the advertisement keyword DB 6657 as one of the one or more tags as keyword advertisement text, (b) generating all tags included in the tag information as keyword advertisement target text, and (c) the tag. When there are a plurality of tags in the information, only the tag that falls within the predetermined ranking as a keyword advertising target text generation method (d) When there are a plurality of tags included in the tag information, randomly selected from a plurality of tags (A) a method for generating a phrase included in an advertisement keyword DB 6657 from among the phrases included in the above description information as the keyword advertisement text, if the selected meta information is descriptive information; b) at least one product or service by performing natural language processing analysis on the phrases included in the description information; A method of extracting a name and generating the extracted name as a keyword advertisement target text; (c) only a name that matches the phrase included in the advertisement keyword DB 6657 among the names extracted in the method (b); Any one selected from a method of generating a frequency of the names extracted from the method extracted from the method (b), and generating only the names included in the predetermined order in the order of the most frequent frequency as the keyword target text. As described above, the advertisement keyword DB 6657 is a database in which a keyword for an advertisement that can be a target of keyword advertisement is collected, and the name is composed of at least one or more words, the name of a product, a name of a service, and the keyword advertisement. A list of ad keywords received from the content providing server 3100, a list of ad keywords obtained from third parties, and self-generated ad keywords. Rock, it is desirable to have a list of keywords, ad text, destination, trade names, domain names, nouns, slogan and any one or more attributes of the brand advertising revenue.

When the keyword advertisement target text generation module 6510 generates at least one keyword advertisement target text using the selected meta information, the keyword advertisement target text generation module generates a keyword advertisement target text in a plurality of steps, and the first step among the plurality of steps is a keyword. Generating an advertisement target text candidate, and in the second step, it is preferable to generate the keyword advertisement target text with reference to the query result after querying the generated keyword advertisement target text candidate to the keyword advertisement content providing server 3100. .

The first step of generating, by the keyword advertisement target text generation module 6510, the keyword advertisement target text candidate candidate, when the meta information is title information, (a) among the phrases included in the title information, an advertisement keyword DB 6657. ) To generate a phrase included in the keyword ad text candidates, (b) to perform a natural language processing analysis on the phrase contained in the title information to extract at least one product or service name, the extracted name A method selected from among a method for generating an advertisement target text candidate and (c) a method for generating only the names corresponding to the phrases included in the advertisement keyword DB 6657 from among the names extracted in the method (b). In the case where the metadata information is one or more and the meta information is tag information, (a) at least one contained in the tag information. Among the above tags, a method for generating a tag included in the advertisement keyword DB 6657 as a keyword advertisement target text candidate, (b) a method for generating all tags included in the tag information as a keyword advertisement target text candidate, and (c) the When there are a plurality of tags in the tag information, only a tag that falls within the predetermined ranking as a keyword advertising target text candidates, and (d) When there are a plurality of tags included in the tag information, randomly selected from the plurality of tags If the selected meta-information is descriptive information (a) from the phrases included in the descriptive information, the phrase included in the ad keyword DB (6570) as a keyword target text candidates; Method, (b) performing natural language processing analysis on the phrases included in the descriptive information to provide at least one image A method of extracting a product or service name and generating the extracted name as a keyword advertisement target text candidate; (c) only names that match the phrase included in the advertisement keyword DB 6657 of the names extracted in the method (b); Generating a keyword candidate text candidate text candidate, and (d) calculating a frequency number among names extracted in the method (b), and generating only a name included in a predetermined order in order of the most frequent frequency as the keyword target text candidate It is one or more selected from the method, the advertising keyword DB (6570) is a DB that aggregates the keywords for advertising that can be the target of keyword advertising, the name is composed of at least one or more words, name of the product, service It is desirable to have attributes of any one or more of the name, trade name, domain name, noun, slogan, and brand.

When the keyword advertisement target text generation module 6510 generates at least one keyword advertisement target text using the selected meta information, the query result of the keyword advertisement content providing server 3100 is the keyword advertisement control policy DB 6540. And a third step of confirming whether the policy of the keyword matches the policy of the keyword advertisement content providing server. (A) information on the presence or absence of keyword advertisement content for the keyword advertisement target text candidate from (3100), (b) information on the maximum number of keyword advertisement contents that can be transmitted, and (c) a higher advertisement price above a predetermined rank. Information about the unit price of the at least one keyword advertising content and (d) at least one keyword advertisement. Obtain one or more pieces of information related to the expected click-to-exposure ratio of Tents, and obtain information of any one or more of (a), (b), (c), and (d) obtained from the keyword advertising content providing server 3100. It is to look up the policy criteria of the keyword advertising control policy DB (6540) for, the keyword advertising control policy DB (6540) includes a keyword advertising control policy, the keyword advertising control policy of the keyword ad target text generation of It is desirable to include information about the criteria.

The keyword advertisement target text generation module 6510 may refer to the query result in response to the keyword advertisement content providing server 3100 for the keyword advertisement target text candidate in each of the keyword advertisement target text candidates or a predetermined group unit. And transmitting, from the keyword advertisement content providing server 3100, confirmation information of the existence of keyword advertisement content to the keyword advertisement target text candidate.

The keyword advertisement target text transmitting module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transmitting module 6520 further includes the generated keyword. The method of transmitting the advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting the generated keyword advertisement target text to the keyword advertisement content providing server 3100 and (b) the generated keyword. The method may be one or more methods selected from among methods of classifying the meta information on which the target text is based and transmitting the selected at least one meta information to the keyword advertisement content providing server 3100.

The keyword advertisement target text transmitting module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transmitting module 6520 further includes the generated keyword. The method for transmitting the target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once when there are a plurality of keyword advertisement target texts; (C) dividing the plurality of keyword advertising target texts individually by one, and transmitting the plurality of keyword advertising target texts into at least two groups and transmitting them in groups, wherein a plurality of keyword advertising target texts belonging to the same group are provided. If present, selected from the method of applying any one of the method (a) and (b) Not less than how slow is preferable.

The keyword advertisement target text transmission module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text generation module 6610 further includes the generated keyword. The keyword advertisement target text transmission module 6520 transmits the generated keyword advertisement target text from the keyword advertisement content providing server 3100, and assigns and stores a management number to the advertisement target text. In operation 6630, the keyword advertisement content corresponding to the generated keyword advertisement target text is received, and the keyword advertisement content corresponding to the generated keyword advertisement target text is mapped and stored based on the management number.

 Mapping and storing the keyword advertisement content corresponding to the generated keyword advertisement target text is when the generated keyword advertisement target text is plural and the plurality of keyword advertisement target texts are managed in at least one group. A management number is assigned to each of the group and the keyword advertisement target text belonging to the group, and the keyword advertisement content received from the keyword advertisement content providing server 3100 corresponding to the keyword advertisement target text belonging to the group based on the management number. Is preferably stored by mapping.

Keyword advertising content selection module for selecting at least one keyword advertising content to be transmitted to the external server based on a specific time point from the keyword advertising content when there is a plurality of keyword advertising contents received from the keyword advertising content providing server 3100. (6550); preferably further.

 The keyword advertisement content selection module 6550 selects the keyword advertisement content to provide the keyword advertisement content by setting a preset number as the upper limit among the plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100. It is preferable to select a number of keyword advertisement contents less than or equal to the preset number from among keyword advertisement contents received from the server 3100.

 The keyword advertisement content selection module 6550 selects the keyword advertisement content by selecting a type of meta information on which the keyword advertisement target text is based. It is preferable to query the keyword advertisement content providing server 3100 and obtain it from the keyword advertisement content providing server 3100.

 The keyword advertisement content selection module 6550 may select the keyword advertisement content when the keyword advertisement content received from the keyword advertisement content providing server 3100 has a plurality of keyword advertisement contents, and the keyword to be transmitted to the external server based on a specific time point. When the number of the advertisement contents is determined and the number of the keyword advertisement contents is greater than the number of keyword advertisement contents to be transmitted to the external server on the basis of the specific time point, the plurality of keyword advertisement contents are divided into at least two groups, and the group It is preferable to select the keyword advertising content belonging to the group for each, wherein the number of keyword advertising content belonging to each group is less than or equal to the number of keyword advertising contents to be transmitted to the external server on the basis of the specific time point. .

The keyword advertisement content providing server-side keyword advertisement content transmitting module 3130 transmits the keyword advertisement content to the external server or to the user computer 9000 that is audiovisual visually. (A) transmitting at least one keyword advertising content for the video at a time to the user computer 9000; (b) when there are a plurality of keyword advertising contents, dividing it into at least two or more groups temporarily or sequentially It is preferable that it is any one or more methods selected from among methods for transmitting.

 When the external server transmits information to the user computer 9000, the external server divides the video information area and the keyword advertisement content area 100 to generate an information unit to be transmitted to the external server. It is preferable to obtain a keyword advertisement content by asynchronously communicating with the external keyword or the keyword advertisement content providing system 3000.

 The sequential transmission is preferably made in a predetermined time range unit.

 The time range may include (a) the number of keyword advertisement contents obtained by the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents obtained by the keyword advertisement contents providing server 3100. The number is determined by (c) at least one selected from among (c) the number of keyword advertisement contents to be transmitted to the external server based on a specific time point, and (d) the play time of the video. In the following manner, the keyword advertisement content providing server 3100 preferably obtains play time information of the video from the external server.

The keyword advertisement content providing system 3000 records a transmission time point of at least one keyword advertisement content transmitted to the external server, monitors whether or not a click occurs on the keyword advertisement content until a preset time, and the preset time. If the click occurrence information on the keyword advertisement content is not obtained until then, the keyword advertisement content selected by the keyword advertisement content providing server 3100 except for the keyword advertisement content transmitted to the external server is selected. Preferably, the number of keyword advertising contents is transmitted to the external server.

The keyword advertisement content providing system 3000 records a transmission time point of at least one specific keyword advertisement content transmitted to the external server, and monitors whether a click on the specific keyword advertisement content occurs until a predetermined time. When the click generation information on the specific keyword advertisement content is obtained within a preset time, it is preferable not to change the keyword advertisement content transmitted to the external server from the time point at which the click generation information is obtained to the preset second time. .

 If the keyword advertisement content providing system 3000 does not obtain additional click generation information on the keyword advertisement content transmitted to the external server by the second time, the keyword advertisement content providing system 3000 obtains the keyword advertisement. Preferably, the predetermined number of keyword advertisement contents selected from the keyword advertisement contents other than the keyword advertisement contents transmitted to the external server are transmitted to the external server.

The keyword advertisement content providing system 3000 records a transmission time point of at least one specific keyword advertisement content transmitted to the external server, and monitors whether a click on the specific keyword advertisement content occurs until a predetermined time. When the click generation information on the specific keyword advertisement content is obtained within a set time, it is preferable to transmit the keyword advertisement content related to the keyword advertisement content in which the click occurred to the external server. It is preferable.

 The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are (a) the keyword advertisements obtained by transmitting the at least one keyword advertisement target text which is specified by the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. In the case of the content, at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and (b) at least one or more specific keyword advertisement contents in which the click occurs. In the case of keyword advertisement content obtained by transmitting keyword advertisement target text to the keyword advertisement content providing server 3100, the keyword target advertisement text derived from the same meta information as the meta information on which the keyword advertisement target text is based. Advertising content At least one or more keyword advertisement contents obtained by transmission to the server providing server 3100, and (c) at least one or more keyword advertisement target texts which are specified by the keyword advertisement contents in which the click has occurred are transmitted to the keyword advertisement content providing server 3100. In the case of the obtained keyword advertisement content, when the specific keyword advertisement target text belongs to a specific group, and when there is another keyword advertisement target text other than the specific keyword advertisement target text in the group, the other keyword advertisement target text is included in the keyword. At least one selected from at least one keyword advertisement content transmitted to the advertisement content providing server 3100 and obtained.

The keyword advertisement content providing system 3000 may include: a click generation information receiving module 8900 for obtaining click generation information on keyword advertisement content transmitted to the user computer 9000; And a click generation information transmitting module 9900 for transmitting the obtained click generation information to a predetermined server. Containing any one or more of

The click generation information may be obtained directly from the user computer 9000, from an external server, or directly obtained by the keyword advertisement content providing system 3000. The transmission is preferably one or more selected from among the transmission to the external server or the transmission to a predetermined third server.

The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast including meta information in a text format.

Integration model

Next, the integrated model will be described with reference to FIGS. 24 to 25. The integrated model is a form in which the multimedia content service system 1000 and the keyword advertisement content providing system 3000 are integrated into one. Since the multimedia content service system 1000 is preferentially recognized from the user's point of view, it is conceptually described that the configuration of the keyword advertisement content providing system 3000 is integrated into the multimedia content service system 1000, but vice versa. It is natural not to exclude the case of integration.

In the integrated model, data is transmitted and received between servers that conceptually perform various functions, such as the meta information transmission module 5200, the keyword advertisement content receiving module 5300, and the meta information receiving module 9800. Modules related to sending and receiving would be relatively more likely to exist. On the other hand, the multimedia content service system 1000 management module does not exist unless one meta information-based keyword advertisement providing server 4000 manages a plurality of multimedia content service systems 1000. However, even in the integrated model, the multimedia content service system 1000 includes a plurality of multimedia content service servers 1100, and in particular, the multimedia content service server 1100 serves different types of multimedia content or the same type. The multimedia content service server 1100 exists in a plurality of multimedia content service servers 1100, such as sites different from each other, and the plurality of multimedia content service servers 1100 need to be managed. 7800) would be more appropriate to exist. Of course, the multimedia content service system management module 7800 may be used in the same sense as the multimedia content service server 1100 management module in terms of names, but functions to perform the functions independently of the names may be similar.

Hybrid model

Meanwhile, there may be a hybrid type in which the integration type and the mediation type are combined. In the hybrid type, the multimedia content service system 1000 of the integrated type includes a meta information-based keyword advertisement mediation server 2100 to perform a keyword advertisement contents service for itself, but at least one or more third multimedia contents. The model further includes a second meta information-based keyword advertisement providing server 4000 for the content service server 1100. The meta information-based keyword advertisement providing server 4000 extracts keyword advertisement contents based on meta information transmitted from the third multimedia content service server 1100 and transmits the keyword advertisement content to the third multimedia content service server 1100. It performs the function.

Your Computer Setup Program (9100) Model

Next, a user computer installation program model will be described with reference to FIGS. 21 to 23.

The particular installed program 9100 installed in the user computer 9000 may serve as the meta information acquisition module 5100, the keyword advertisement control module 6900, and the keyword advertisement display module 7900. Examples of the installable program 9100 include at least one installable program that can be utilized by a browser, at least one program code that can be executed in a browser (including script code), provided by the multimedia content service system 1000, and provided by a browser. Examples include at least one or more programs executable or available in a dedicated multimedia service program such as Windows Media Player, Flash Player, Bear Player, Bear TV, and the like. That is, the installed program 9100 performs a function of the meta information acquisition module 5100 that obtains meta information of the multimedia content, or at least one predetermined keyword advertisement content providing server 3100 for the obtained meta information. Can also be sent to. The installed program 9100 may include any one or more of each module of the keyword advertisement control module 6900 (keyword advertisement target text generation module 6510 and keyword advertisement content acquisition module 6630). By performing this function, the predetermined keyword advertisement content providing server 3100 may be transmitted, and the keyword advertisement content may be received from the keyword advertisement content providing server 3100 and displayed on the user computer 9000. have. In this case, the installed program 9100 may display the received keyword advertisement content at a preset location. When the installed program 9100 is generated by a person related to the multimedia content service server 1100, the program 9100 is transmitted to page information such as web page content received from the multimedia content service server 1100. Easily insert keyword ad content to receive. On the other hand, even when the installed program 9100 is generated by a third party not related to the multimedia content service server 1100, the installed program 9100 resides in the user computer 9000, and the multimedia content service server ( Inserting the received keyword advertisement content into the web page content information received from 1100, providing the keyword advertisement content in another layer of opacity or translucency, displaying it in a separate window such as a pop-up, or preset user computer. (9000) may be displayed at a position on the screen (a position such as the bottom, the deskbar side, and the upper right corner is more preferable). Meanwhile, in the above description, the multimedia content service server 1100 streams the multimedia content selected by the user to provide video information to the user computer 9000. However, the present invention provides the multimedia content service server 1100. Is only applicable to the case in which the user selects only the multimedia content to the user computer 9000 and the program 9100 installed in the user computer 9000 plays the received multimedia content. will be. In this case, the installed program 9100 should have a multimedia content transmission module 1120 capable of playing the multimedia content. Of course, when the multimedia content is transmitted, the meta information of the multimedia content is also transmitted to the user computer 9000. The meta information may be embedded in the multimedia content file, transmitted independently of the multimedia content file, and the installed program 9100 may process the multimedia content file in correspondence with the meta information. . The meta information may include the title, tag, category information, description information, etc. mentioned in the present invention, but subtitle information (including caption information will be obvious) may also be the subject. . On the other hand, the subtitle information is preferably in the SMI file format.

The installable program 9100 preferably includes a webpage information analysis module 9110 for analyzing webpage information including video information transmitted to the user computer 9000. The webpage information analysis module 9110 analyzes the received webpage information related to the received video, obtains a predetermined area including meta information, and sends the area including the meta information to the meta information obtaining module 5100. The meta information acquisition module 5100 may obtain meta information. Meanwhile, the keyword advertisement display module 7900 should insert keyword advertisement content in the received web page in order to display the keyword advertisement content in a predetermined position. The keyword advertisement insertion module 9120 is configured to insert the keyword advertisement content at a predetermined position of the webpage.

The keyword advertisement insertion module 9120 may reconfigure the webpage to include the keyword advertisement content and provide the reconstructed webpage to a user's browser. In order to carry out the method, the keyword advertisement display module 7900 obtains the received webpage and obtains control of the webpage, and then the keyword advertisement is placed in a predetermined position of the webpage in which the control is secured. After the content is inserted to generate a modified web page, the modified web page may be provided to a browser of the user computer 9000. Of course, when the keyword ad insertion module 9120 is operated in the dedicated multimedia player program, the program can download and play the multimedia content file itself (it is natural to include meta information), not a web page. Therefore, it will be obvious to those skilled in the art that the analysis of the web page is not necessary.

Meanwhile, the webpage and the keyword advertisement display module 7900 communicate with each other by using an asynchronous communication (AJAX, etc.) method in the region 100 where the keyword advertisement content is to be displayed on the webpage, and display the keyword advertisement. When the module 7900 provides keyword advertisement content information to a browser displaying the web page, the browser can display the keyword advertisement content at a predetermined position.

The installed type program 9100 may include a click generation information receiving module 8900 for obtaining click generation information when the user clicks on specific keyword advertisement content. In addition, there may be a case where it is necessary to transmit the click generation information obtained by the click generation information receiving module 8900 to an external server through the wired / wireless network 8000. The click generation information transmitting module 9900 of the present invention performs the transmission of the click occurrence information to the external server.

Although the click generation information transmission module 9900 has been described in the installation type program 9100, the click generation information transmission module 9900 performs a function of transmitting the obtained click generation information to a server of a related preset operator. Not limited to the program 9100, the multimedia content service system 1000 / multimedia content service server 1100, the meta information based keyword advertisement server 6000, the meta information based keyword advertisement mediation system 2000, keywords of the present invention. Naturally, the advertisement content providing server 3100 / keyword advertisement content providing system 3000 may be included. When the click generation information is transmitted to the server of the related operator, the generated advertisement amount and advertisement effect can be immediately known and used for accurate settlement of advertisement revenue.

Although the above description has been made based on a situation in which one multimedia content is selected from the user computer 9000, at least two multimedia contents may be simultaneously selected from the user computer 9000. The two or more multimedia contents may be of the same type (e.g. all selected video), or of another type (one video, other images). At this time, the present invention may be applied to the following three types of multimedia contents.

* First, it is preferable to give priority to the type of multimedia content, and to give priority to the multimedia content. That is, if a video and an image are transmitted, the present invention can be applied to the video first. Second, when there is an order in the multimedia content transmitted to the user computer 9000, the present invention is applied based on the multimedia content transmitted first. That is, when the user selects a plurality of videos, when the videos are transmitted at a time apart from each other, the present invention may be applied to the video currently being transmitted based on the transmission time point. Third, when the plurality of multimedia contents are displayed on the user computer 9000 at the same time, the present invention is provided for each individual multimedia contents on the basis of the individual multimedia contents at the position where the respective multimedia contents are displayed. Applicable That is, when a plurality of images are transmitted and the plurality of images appear in parallel on the user computer 9000, keyword advertisement contents based on meta information extracted from each image may be disposed below the plurality of images.

In the above, the program 9100 (for example, the plug-in program is an example of the program to be installed) installed in the user computer 9000 has been described for executing the idea of the present invention. On the other hand, the current web technology has a program execution technology that is somewhat different from the concept of classic installation (recorded and driven on HDD). A program in a scripting language, such as a program in JavaScript. A program in a scripting language such as Javascript may be inserted in the entire code constituting the webpage information, and may operate as a program 9100 installed in the user computer 9000 as a plug-in program. The multimedia content service system 1000 for transmitting the multimedia content to the user computer 9000 provides streamed multimedia content information (in the case of an image, the image file itself) for the user to the user computer 9000. In addition, the script program in the JavaScript can be provided together. The script program may perform most of the actions performed by the metadata acquisition module 5100 and the keyword advertisement control module 6900 of the present invention. That is, the script program may 1) obtain meta information from the multimedia content information, and 2) communicate with the multimedia content service system 1000 or the contents of the keyword advertisement control policy DB 5320 to the script program. If the program is programmed, the keyword advertisement target text generation module 6510 may function independently of the communication with the multimedia content service system 1000. 3) The keyword advertisement content providing system ( 3000 may be able to obtain keyword advertisement content from the keyword advertisement content providing system 3000 to perform the role of the keyword advertisement content acquisition module 6630, and 4) in the same manner as 2). It may also serve as a keyword advertising content selection module (6550), 5) the keyword 6) It may serve as the advertisement display module 7900, 6) If it includes an event detection function, click information for a specific keyword advertising content may be obtained from the user computer 9000, and the click information may be multimedia. The content service system 1000 or the keyword advertisement content providing system 3000 may be delivered. That is, the idea of the present invention can be implemented through the program 9100 installed in the user computer 9000, but it can be implemented by the program executed in a non-installation manner in the user computer 9000. would.

In the above description, the multimedia content service system 1000 includes a program in the script language in the moving picture information transmitted to the user computer 9000. Including the program in the script language may occur in the meta information-based keyword advertisement mediation system 2000 or the keyword advertisement content providing system 3000. The multimedia content service system 1000 receives a script from the meta information-based keyword advertisement mediation system 2000 / keyword advertisement content providing system 3000 and inserts the script into a web page provided by the multimedia content service system 1000. To the user computer 9000, and the script may communicate with the meta information-based keyword advertisement mediation system 2000 / keyword advertisement content providing system 3000.

Next, a preferred embodiment of a method of operating the program 9100 installed in the recording medium of the user computer 9000 of the user computer installation program 9100 model will be described with reference to FIG.

A recording medium on which a computer program 9100 is provided so that the keyword advertisement content based on the moving picture information transmitted to the user computer 9000 can be provided to the user computer 9000. The computer program 9100 stores the multimedia content. (A) obtaining meta information in a text format corresponding to the video from the webpage information including the video information transmitted from the service system 1000 to the user computer 9000 (S71-a), (b ) Obtaining meta information by using any one method selected from the step (S71-b) of obtaining meta information from a multimedia content file (which includes meta information) transmitted to the user computer 9000 (S71). ); Generating at least one keyword advertisement target text from the obtained meta information (S72); Transmitting the generated keyword advertisement target text to a keyword advertisement content providing server 3100 (S73); Receiving at least one keyword advertisement content from the keyword advertisement content providing server 3100 (S74); And while the video is playing, the step (S75) so that the received keyword advertising content is displayed on the user computer (9000); The computer program 9100 may include a meta information acquisition module 5100 for obtaining meta information from the video information; A keyword advertisement target text generation module 6610 for generating the keyword advertisement target text from the meta information; And a keyword advertisement content acquisition module 6630 for obtaining keyword advertisement content from the keyword advertisement content providing server 3100, wherein the video is played with the keyword advertisement content obtained by the keyword advertisement content acquisition module 6630. And a keyword advertisement display module 7900 for displaying the keyword advertisement content at a predetermined position distinguished from the displayed video area. The keyword advertisement display module 7900 may receive the keyword advertisement content. The keyword advertisement insertion module 9320 is inserted into the webpage information. The keyword advertisement content providing server 3100 may include the keyword advertisement content providing server-side text acquisition module 3110 receiving the text, and at least one advertisement content. Keyword advertising content DB 3120 that includes, and to transmit the keyword advertising content A keyword advertisement content providing server-side keyword advertisement content transmitting module 3130, wherein the keyword advertisement content providing server 3100 is configured to display at least one keyword advertisement content with respect to the received keyword advertisement target text; Obtained from 3120, it is desirable to be able to transmit the obtained keyword advertising content to the multimedia content service server 1100.

The information received by the keyword advertisement content providing server-side text acquisition module 3110 is in the form of text. The textual information includes tag information, title information, descriptive information, and other textual information. Of course, the information in the text format also includes a keyword target text.

In the obtaining of the meta information, the meta information may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

The meta information is selected by the meta information selection policy of the keyword advertisement control policy DB 6540, and the keyword advertisement control policy DB 6640 includes a keyword advertisement control policy, and the keyword advertisement control policy. Preferably contains information on the selection criteria of the meta information.

The selection criteria of the meta information may include (a) a method in which tag information is primarily selected when tag information is included in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present; At least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information is preferable.

The generating of the at least one keyword advertisement target text using the selected meta information may include: (a) keyword phrases included in an advertisement keyword DB 6657 among the phrases included in the title information when the meta information is title information. (B) a method of extracting at least one product or service name by performing natural language processing analysis on a phrase included in the title information, and generating the extracted name as keyword advertisement text; c) at least one selected from among the names extracted in the method (b) from among the methods of generating only the name corresponding to the phrase included in the advertisement keyword DB 6657 as the keyword advertisement text, wherein the meta information is tag information. In the case of (a) among at least one tag included in the tag information, the ad keyword DB ( 6570) generating a tag included in the keyword target text, (b) generating all the tags included in the tag information as the keyword target text, (c) when there are a plurality of tags in the tag information. At least one tag selected from among a plurality of tags and a method of randomly selecting a tag included in the tag information when there is a plurality of tags included in the tag information. When the selected meta information is descriptive information, (a) a method of generating a phrase included in an advertisement keyword DB 6657 from among the phrases included in the descriptive information as the keyword advertisement text, and (b) included in the descriptive information. Perform natural language processing analysis on the phrase to extract at least one product or service name, and use the extracted name as a keyword A method for generating a high target text, (c) a method for generating only a name corresponding to a phrase included in the advertisement keyword DB 6657 among the names extracted in the method (b), and (d) (b) at least one selected from a method of calculating a frequency number among names extracted by the method, and generating only a name included in a predetermined order in order of the most frequent frequency as the keyword target text, and the advertisement keyword DB 6657. Is a DB that aggregates keywords for an advertisement that may be a target of a keyword advertisement, wherein the name is composed of at least one or more words, a name of a product, a name of a service, and an advertisement transmitted from the keyword advertisement content providing server 3100. Keyword lists, ad keyword lists from third parties, self-generated ad keyword lists, keyword revenue generated It is desirable to have an attribute of any one or more of a text list, a business name, a domain name, a noun, a slogan, and a brand.

Generating at least one keyword advertisement target text with the selected meta information comprises a plurality of stages, a first stage is generating a keyword advertisement target text candidate, and a second stage is a generated keyword advertisement target text candidate. Query the keyword advertisement content providing server 3100 and then generate the keyword advertisement target text with reference to the query result.

In the first step of generating the keyword candidate text candidate candidate, if the meta information is title information, (a) among the phrases included in the title information, the phrase included in the advertisement keyword DB 6657 is a keyword advertisement target text candidate. (B) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and generating the extracted name as a keyword advertisement text candidate; and (c (B) at least one selected from among the names extracted in the method (b) that matches the phrase included in the keyword DB (6570) as a keyword candidate text candidate, wherein the meta information is tag information. In the case of (a) among the at least one tag included in the tag information is included in the ad keyword DB (6570) A method of generating a tagged tag as a keyword advertisement target text candidate, (b) a method of generating all tags included in the tag information as a keyword advertisement target text candidate, and (c) when there are a plurality of tags in the tag information, At least one selected from among a method of generating only a tag falling within a set ranking as a keyword candidate text candidate, and (d) a method of randomly selecting among a plurality of tags when there are a plurality of tags included in the tag information. If the selected meta information is descriptive information, (a) a method of generating a phrase included in the advertisement keyword DB 6657 from among the phrases included in the descriptive information as a keyword candidate text candidate, and (b) included in the descriptive information. Perform natural language processing analysis on the phrase to extract at least one product or service name, and extract the extracted name A method for generating a keyword candidate text candidate, (c) a method for generating a keyword advertisement target text candidate only from the names extracted in the method (b) that matches the phrase included in the advertisement keyword DB 6657, and ( d) at least one selected from a method of calculating a frequency number among names extracted in the method (b) and generating only a name included in a predetermined order in order of the most frequent frequency as a keyword target text candidate, wherein the advertisement keyword DB (6570) is a database that aggregates the keywords for advertising that can be the target of keyword advertising, the name is composed of at least one or more words, the name of the product, the name of the service, trade name, domain name, noun, slogan and It is desirable to have at least one attribute of a brand.

And a third step of determining whether the query result of the keyword advertisement content providing server 3100 conforms to the policy of the keyword advertisement control policy DB 6540. The query result is the keyword advertisement. Confirming whether or not the policy of the control policy DB (6540) conforms to (a) information on the presence or absence of keyword advertising content for the keyword advertising target text candidate from the keyword advertising content providing server (3100), (b) Information on the maximum number of keyword ad content that can be transmitted; (c) information about the advertising price of at least one keyword ad content, the higher than or equal to a predetermined rank of the higher advertising price, and Obtained at least one of the information about, and obtained from the keyword advertising content providing server 3100 (a ), (b), (c) and (d) is to query the policy criteria of the keyword advertising control policy DB (6540) for any one or more of the information, the keyword advertising control policy DB (6540) is a keyword advertising A control policy is included, and the keyword advertisement control policy preferably includes information on criteria for generating keyword advertisement target text.

Referring to the query result, the keyword advertisement target text candidate is transmitted to the keyword advertisement content providing server 3100 for each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a predetermined group unit, and the keyword advertisement contents are transmitted. It is preferable to include acquiring the confirmation information of the existence of the keyword advertisement content with respect to the keyword advertisement target text candidate from the providing server 3100.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server 3100; and (b ) Is one or more methods selected from among methods of classifying the generated meta-target information based on the type of meta information on which the generated keyword advertisement text is based and transmitting the selected keyword information to the keyword advertisement content providing server 3100 according to at least one type of meta information. Do.

The transmitting of the generated keyword advertisement target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once in a plurality of keyword advertisement target texts; (b) transmitting the plurality of keyword advertising target texts individually, one by one, (c) dividing the plurality of keyword advertising target texts into at least two groups and transmitting them in group units, and keyword advertising targets belonging to the same group When there are a plurality of texts, it is preferable that it is more than one method selected from the method of applying any one of said (a) method and said (b) method.

A management number is assigned to the generated keyword advertisement target text, and the keyword advertisement contents received from the keyword advertisement content providing server 3100 corresponding to the generated keyword advertisement target text are mapped and stored based on the management number. It is preferable to further include;

 When the generated keyword advertising target text is plural and the plurality of keyword advertising target texts are managed in at least one or more groups, a management number is assigned to each of the group and the keyword advertising target texts belonging to the group, and the management And mapping and storing the keyword advertisement contents received from the keyword advertisement content providing server 3100 corresponding to the keyword advertisement target text belonging to the group based on the number.

Selecting at least one keyword advertisement content to be displayed on the user computer (9000) based on a specific time point from among the keyword advertisement contents when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100; It is preferable to further include.

 Selecting the keyword advertising content is the keyword advertising content received from the keyword advertising content providing server 3100 by setting a preset number as the upper limit among the plurality of keyword advertising contents transmitted from the keyword advertising content providing server 3100. It is preferable to select a number of keyword advertising contents less than or equal to the predetermined number among the predetermined number.

 Selecting the keyword advertising content is to select by the type of meta information on which the keyword target text is based, and the keyword advertisement content queries the keyword advertisement content providing server 3100 for the keyword target text. In this case, the keyword advertisement contents providing server 3100 may be obtained.

 Selecting the keyword advertising content is the number of keyword advertising content to be displayed on the user computer 9000 based on a specific time point when there are a plurality of keyword advertising contents displayed from the keyword advertising content providing server 3100. When the number of keyword advertisement contents is greater than the number of keyword advertisement contents to be displayed on the user computer 9000 based on the specific time point, the plurality of keyword advertisement contents are divided into at least two groups, and the groups are divided into groups. The keyword advertisement contents belonging to each group are selected, and the number of keyword advertisement contents belonging to each group is less than or equal to the number of keyword advertisement contents to be displayed on the user computer 9000 based on the specific time point.

The method for displaying the video information and the keyword advertisement content on the user computer 9000 may include (a) dividing the video information area and the keyword advertisement content area 100 so that an information unit to be displayed on the user computer 9000 may be provided. Generated and the two areas are synchronized to display the video information and the keyword advertisement content on the user computer 9000, and (b) the user distinguishes the video information region and the keyword advertisement content region 100. It is preferable that the information unit to be displayed on the computer 9000 is generated, the two areas are asynchronous, and at least one method selected from among the method in which the video information and the keyword advertising content are displayed on the user computer 9000, respectively. Do.

 When taking the method (b), at least one or more keyword advertisement contents to be displayed in the keyword advertisement content region 100 may change over time.

 Preferably, the time is a preset time range.

 The time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertising content providing server 3100. Preferably, the number is determined by using at least one selected from the number, (c) the number of keyword advertisement contents to be displayed on the user computer 9000, and (d) the playing time of the video.

Recording, by the computer program 9100, a display time point of at least one keyword advertisement content displayed on the user computer 9000; Monitoring whether the computer program 9100 generates a click on the keyword advertisement content until a predetermined time; the computer program 9100 generates a click on the keyword advertisement content until the predetermined time. If the information is not obtained, the predetermined number of keyword advertisement contents selected from the keyword advertisement contents except the keyword advertisement contents displayed on the user computer 9000 among the keyword advertisement contents received from the keyword advertisement content providing server 3100 may be recalled. Displaying on the user computer 9000; preferably.

Recording, by the computer program 9100, the display time of at least one specific keyword advertisement content displayed on the user computer 9000; Monitoring whether the computer program 9100 generates a click on the specific keyword advertisement content until a predetermined time; and the computer program 9100 controls the specific keyword advertisement content within the preset time. When the click generation information is obtained, it is preferable not to change the keyword advertisement content displayed on the user computer 9000 from a time point at which the click generation information is obtained until a second predetermined time.

 If additional click occurrence information on the keyword advertisement content displayed on the user computer 9000 is not obtained by the second time, the user computer 9000 of the keyword advertisement content received from the keyword advertisement content providing server 3100 is not obtained. And displaying, on the user computer 9000, a predetermined number of keyword advertisement contents selected from among the keyword advertisement contents other than the keyword advertisement contents displayed in the.

Recording, by the computer program 9100, the display time of at least one specific keyword advertisement content displayed on the user computer 9000; Monitoring whether the computer program 9100 generates a click on the specific keyword advertisement content until a predetermined time; If the click generation information is obtained, displaying the keyword advertising content related to the keyword advertising content in which the click occurred on the user computer (9000).

 The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are (a) the keyword advertisements obtained by transmitting the at least one keyword advertisement target text which is specified by the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. In the case of the content, at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and (b) at least one or more specific keyword advertisement contents in which the click occurs. In the case of keyword advertisement content obtained by transmitting keyword advertisement target text to the keyword advertisement content providing server 3100, the keyword target advertisement text derived from the same meta information as the meta information on which the keyword advertisement target text is based. Advertising content At least one or more keyword advertisement contents obtained by transmission to the server providing server 3100, and (c) at least one or more keyword advertisement target texts which are specified by the keyword advertisement contents in which the click has occurred are transmitted to the keyword advertisement content providing server 3100. In the case of the obtained keyword advertisement content, when the specific keyword advertisement target text belongs to a specific group, and when there is another keyword advertisement target text other than the specific keyword advertisement target text in the group, the other keyword advertisement target text is included in the keyword. At least one selected from at least one keyword advertisement content transmitted to the advertisement content providing server 3100 and obtained.

Acquiring, by the computer program (9100), information on occurrence of clicks on the keyword advertisement content displayed on the user computer (9000); And transmitting, by the computer program 9100, click generation information on the keyword advertisement content displayed on the user computer 9000; The method may further include any one or more of the following steps, wherein the click generation information may be obtained directly from the user computer 9000 or from the keyword advertisement content providing server 3100. The occurrence information is preferably transmitted to the keyword advertisement content providing server 3100 or at least one selected from among the predetermined third server.

The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real-time broadcast, and a recorded broadcast including meta information in a text format.

Next, two preferred embodiments of the configuration of the program 9100 installed in the recording medium of the user computer 9000 of the user computer installation program 9100 model will be described with reference to FIG. The first embodiment relates to implementing the present invention while receiving and processing a web page streaming multimedia content from the multimedia content service system 1000, and the second embodiment includes meta information from the multimedia content service system 1000. The present invention relates to implementing the present invention while downloading the multimedia content file itself and playing the multimedia content file itself. First, the first embodiment will be described.

The computer program 9100 of the recording medium on which the computer program 9100 is provided so that the keyword advertisement content based on the moving picture information transmitted to the user computer 9000 can be provided to the user computer 9000. A web page information analysis module 9110 for analyzing web page information including the video information transmitted to 9000; A meta information acquisition module 5100 for obtaining meta information about the video from the webpage information analysis module 9110; A keyword advertisement target text generation module 6610 for generating at least one keyword advertisement target text from the meta information obtained from the meta information acquisition module 5100; A keyword advertisement content acquisition module 6630 that obtains at least one keyword advertisement content for the keyword advertisement target text generated by the keyword advertisement target text generation module 6510 from the keyword advertisement content providing server 3100; And a keyword advertisement display module for controlling the keyword advertisement contents obtained by the keyword advertisement contents acquisition module 6630 to display the keyword advertisement contents at a predetermined position that is distinguished from a video region where the video is played and displayed. 7900); is preferably configured to include.

The keyword advertisement display module 7900 further includes a keyword advertisement insertion module 9120 for inserting the keyword advertisement content at a predetermined position of the webpage, and the webpage information analysis module 9110 is obtained from the received video. Analyzing the web page including the information and separating the meta information from the video information, and the keyword ad insertion module 9120 transmits the obtained keyword advertisement content to the user computer 9000. Combining the modified webpages and modifying the webpages so that the keyword advertisement content is placed at a predetermined position, thereby creating a modified webpage, and displaying the modified webpages on the user computer 9000. The keyword advertisement content providing server 3100 may receive the keyword advertisement content providing server-side text. A number module 3110, a keyword advertisement content DB 3120 including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transfer module 3130 for transmitting the keyword advertisement content. The keyword advertisement content providing server 3100 obtains at least one or more keyword advertisement contents with respect to the received keyword advertisement target text from the keyword advertisement contents DB 3120, and obtains the obtained keyword advertisement contents from the multimedia content service server. It is desirable to be able to transmit to 1100.

Next, a second embodiment will be described.

The computer program of a recording medium on which a computer program 9100 is provided so that the keyword advertisement content based on moving picture information (which is an example of multimedia content) transmitted to the user computer 9000 can be provided to the user computer 9000. 9100, a meta information acquisition module 5100 that obtains meta information about the video from the video information transmitted to the user computer 9000; A keyword advertisement target text generation module 6610 for generating at least one keyword advertisement target text from the meta information obtained from the meta information acquisition module 5100; A keyword advertisement content acquisition module 6630 that obtains at least one keyword advertisement content for the keyword advertisement target text generated by the keyword advertisement target text generation module 6510 from the keyword advertisement content providing server 3100; And a keyword advertisement display module for controlling the keyword advertisement contents obtained by the keyword advertisement contents acquisition module 6630 to display the keyword advertisement contents at a predetermined position that is distinguished from a video region where the video is played and displayed. 7900). The keyword advertisement display module 7900 may include a predetermined position (for example, a lower portion of a video play screen or a video) for designating the keyword advertisement content by the computer program 9100. It further includes a keyword advertisement insertion module 9120 to generate a special layer on the playback screen, to be displayed on the layer) or to be inserted at a specific position.

Next, what is common to the two embodiments will be described.

The meta information obtained by the meta information acquisition module 5100 may be at least one selected from title information, tag information, description information, and a commercial tag set of the video included in the video information. The commercial tag set is preferably one generated by the commercial tag generation system 10000.

Further comprising a keyword advertising control policy DB (6540) including a keyword advertising control policy, wherein the meta information is selected is determined by the meta information selection policy of the keyword advertising control policy DB (6540), the keyword advertising The control policy preferably includes information on the selection criteria of the meta information.

The selection criteria of the meta information may include (a) a method in which tag information is primarily selected when tag information is included in the obtained meta information, (b) a method in which tag information and title information are selected together when tag information is present; At least one selected from (c) a method in which title information is selected when there is no tag information, and (d) a method in which title information and description information are selected together when there is no tag information is preferable.

The method for generating at least one keyword advertisement target text based on the selected meta information by the keyword advertisement target text generation module 6510 may include (a) an advertisement keyword DB among phrases included in the title information. A method of generating the phrase included in the word 6657 as the text of the keyword advertisement, (b) extracting at least one product or service name by performing natural language processing analysis on the phrase included in the title information, and extracting the extracted name. Any one selected from a method of generating the keyword advertisement text and (c) a method of generating only the name corresponding to the phrase included in the advertisement keyword DB 6657 from the names extracted in the method (b). If the meta information is tag information as described above, (a) at least included in the tag information. A method for generating a tag included in the advertisement keyword DB 6657 as one of the one or more tags as keyword advertisement text, (b) generating all tags included in the tag information as keyword advertisement target text, and (c) the tag. When there are a plurality of tags in the information, only the tag that falls within the predetermined ranking as a keyword advertising target text generation method (d) When there are a plurality of tags included in the tag information, randomly selected from a plurality of tags (A) a method for generating a phrase included in an advertisement keyword DB 6657 from among the phrases included in the above description information as the keyword advertisement text, if the selected meta information is descriptive information; b) at least one product or service by performing natural language processing analysis on the phrases included in the description information; A method of extracting a name and generating the extracted name as a keyword advertisement target text; (c) only a name that matches the phrase included in the advertisement keyword DB 6657 among the names extracted in the method (b); Any one selected from a method of generating a frequency of the names extracted from the method extracted from the method (b), and generating only the names included in the predetermined order in the order of the most frequent frequency as the keyword target text. As described above, the advertisement keyword DB 6657 is a database in which a keyword for an advertisement that can be a target of keyword advertisement is collected, and the name is composed of at least one or more words, the name of a product, a name of a service, and the keyword advertisement. A list of ad keywords received from the content providing server 3100, a list of ad keywords obtained from third parties, and self-generated ad keywords. Rock, it is desirable to have a list of keywords, ad text, destination, trade names, domain names, nouns, slogan and any one or more attributes of the brand advertising revenue.

When the keyword advertisement target text generation module 6510 generates at least one keyword advertisement target text using the selected meta information, the keyword advertisement target text generation module generates a keyword advertisement target text in a plurality of steps, and the first step among the plurality of steps is a keyword. Generating an advertisement target text candidate, and in the second step, it is preferable to generate the keyword advertisement target text with reference to the query result after querying the generated keyword advertisement target text candidate to the keyword advertisement content providing server 3100. .

The first step of generating, by the keyword advertisement target text generation module 6510, the keyword advertisement target text candidate candidate, when the meta information is title information, (a) among the phrases included in the title information, an advertisement keyword DB 6657. ) To generate a phrase included in the keyword ad text candidates, (b) to perform a natural language processing analysis on the phrase contained in the title information to extract at least one product or service name, the extracted name A method selected from among a method for generating an advertisement target text candidate and (c) a method for generating only the names corresponding to the phrases included in the advertisement keyword DB 6657 from among the names extracted in the method (b). In the case where the metadata information is one or more and the meta information is tag information, (a) at least one contained in the tag information. Among the above tags, a method for generating a tag included in the advertisement keyword DB 6657 as a keyword advertisement target text candidate, (b) a method for generating all tags included in the tag information as a keyword advertisement target text candidate, and (c) the When there are a plurality of tags in the tag information, only a tag that falls within the predetermined ranking as a keyword advertising target text candidates, and (d) When there are a plurality of tags included in the tag information, randomly selected from the plurality of tags If the selected meta-information is descriptive information (a) from the phrases included in the descriptive information, the phrase included in the ad keyword DB (6570) as a keyword target text candidates; Method, (b) performing natural language processing analysis on the phrases included in the descriptive information to provide at least one image A method of extracting a product or service name and generating the extracted name as a keyword advertisement target text candidate; (c) only names that match the phrase included in the advertisement keyword DB 6657 of the names extracted in the method (b); Generating a keyword candidate text candidate text candidate, and (d) calculating a frequency number among names extracted in the method (b), and generating only a name included in a predetermined order in order of the most frequent frequency as the keyword target text candidate It is one or more selected from the method, the advertising keyword DB (6570) is a DB that aggregates the keywords for advertising that can be the target of keyword advertising, the name is composed of at least one or more words, name of the product, service It is desirable to have attributes of any one or more of the name, trade name, domain name, noun, slogan, and brand.

When the keyword advertisement target text generation module 6510 generates at least one keyword advertisement target text using the selected meta information, the query result of the keyword advertisement content providing server 3100 is the keyword advertisement control policy DB 6540. And a third step of confirming whether the policy of the keyword matches the policy of the keyword advertisement content providing server. (A) information on the presence or absence of keyword advertisement content for the keyword advertisement target text candidate from (3100), (b) information on the maximum number of keyword advertisement contents that can be transmitted, and (c) a higher advertisement price above a predetermined rank. Information about the unit price of the at least one keyword advertising content and (d) at least one keyword advertisement. Obtain one or more pieces of information related to the expected click-to-exposure ratio of Tents, and obtain information of any one or more of (a), (b), (c), and (d) obtained from the keyword advertising content providing server 3100. It is to look up the policy criteria of the keyword advertising control policy DB (6540) for, the keyword advertising control policy DB (6540) includes a keyword advertising control policy, the keyword advertising control policy of the keyword ad target text generation of It is desirable to include information about the criteria.

The keyword advertisement target text generation module 6510 may refer to the query result in response to the keyword advertisement content providing server 3100 for the keyword advertisement target text candidate in each of the keyword advertisement target text candidates or a predetermined group unit. And transmitting, from the keyword advertisement content providing server 3100, confirmation information of the existence of keyword advertisement content to the keyword advertisement target text candidate.

The keyword advertisement target text transmitting module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transmitting module 6520 further includes the generated keyword. The method of transmitting the advertisement target text to the keyword advertisement content providing server 3100 may include (a) transmitting the generated keyword advertisement target text to the keyword advertisement content providing server 3100 and (b) the generated keyword. The method may be one or more methods selected from among methods of classifying the meta information on which the target text is based and transmitting the selected at least one meta information to the keyword advertisement content providing server 3100.

The keyword advertisement target text transmitting module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text transmitting module 6520 further includes the generated keyword. The method for transmitting the target text to the keyword advertisement content providing server 3100 may include: (a) transmitting the generated plurality of keyword advertisement target texts once when there are a plurality of keyword advertisement target texts; (C) dividing the plurality of keyword advertising target texts individually by one, and transmitting the plurality of keyword advertising target texts into at least two groups and transmitting them in groups, wherein a plurality of keyword advertising target texts belonging to the same group are provided. If present, selected from the method of applying any one of the method (a) and (b) Not less than how slow is preferable.

The keyword advertisement target text transmission module 6520 further transmits the generated keyword advertisement target text to the keyword advertisement content providing server 3100. The keyword advertisement target text generation module 6610 further includes the generated keyword. The keyword advertisement target text transmission module 6520 transmits the generated keyword advertisement target text from the keyword advertisement content providing server 3100, and assigns and stores a management number to the advertisement target text. In operation 6630, the keyword advertisement content corresponding to the generated keyword advertisement target text is received, and the keyword advertisement content corresponding to the generated keyword advertisement target text is mapped and stored based on the management number.

 Mapping and storing the keyword advertisement content corresponding to the generated keyword advertisement target text is when the generated keyword advertisement target text is plural and the plurality of keyword advertisement target texts are managed in at least one group. A management number is assigned to each of the group and the keyword advertisement target text belonging to the group, and the keyword advertisement content received from the keyword advertisement content providing server 3100 corresponding to the keyword advertisement target text belonging to the group based on the management number. Is preferably stored by mapping.

When there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100, a keyword advertisement selecting at least one keyword advertisement content to be transmitted to the user computer 9000 based on a specific time point among the keyword advertisement contents. It is preferable to further include a content selection module (6550).

 The keyword advertisement content selection module 6550 selects the keyword advertisement content to provide the keyword advertisement content by setting a preset number as the upper limit among the plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100. It is preferable to select a number of keyword advertisement contents less than or equal to the preset number from among keyword advertisement contents received from the server 3100.

 The keyword advertisement content selection module 6550 selects the keyword advertisement content by selecting a type of meta information on which the keyword advertisement target text is based. It is preferable to query the keyword advertisement content providing server 3100 and obtain it from the keyword advertisement content providing server 3100.

 The keyword advertisement content selection module 6550 may select the keyword advertisement content to the user computer 9000 based on a specific time point when there are a plurality of keyword advertisement contents received from the keyword advertisement content providing server 3100. If the number of keyword advertising contents to be displayed is determined and the number of keyword advertising contents is greater than the number of keyword advertising contents to be displayed on the user computer 9000 based on the specific time point, the plurality of keyword advertising contents are set to at least two. The keyword ad content belonging to the group is divided into groups, and the number of keyword ad content belonging to each group is to be displayed on the user computer 9000 based on the specific time point. Less than or equal to the number of is preferable.

The keyword advertisement display module 7900 may allow the keyword advertisement content to be displayed at a predetermined position that is different from the keyword region in which the keyword advertisement content is displayed by playing the video. A method of generating an information unit to be displayed on the user computer 9000 by dividing the keyword advertisement content area 100, and synchronizing the two areas to display the video information and the keyword advertisement content on the user computer 9000. And (b) generating the information unit to be displayed on the user computer 9000 by dividing the video information area and the keyword advertising content area 100, and asynchronously synchronizing the two areas, and the video information and the keyword advertising content. Is more than one method selected from among each of the methods of displaying on the user computer 9000. It is right.

 When taking the method (b), at least one or more keyword advertisement contents to be displayed in the keyword advertisement content region 100 may change over time.

 Preferably, the time is a preset time range.

 The time range may include (a) the number of keyword advertisement contents received from the keyword advertisement content providing server 3100, and (b) the keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertising content providing server 3100. Preferably, the number is determined by using at least one selected from the number, (c) the number of keyword advertisement contents to be displayed on the user computer 9000, and (d) the playing time of the video.

The computer program 9100 may include at least one keyword to be displayed on the user computer 9000 based on a specific time point among the keyword advertisement contents when the keyword advertisement contents received from the keyword advertisement content providing server 3100 are plural. A keyword advertisement content selection module 6550 for selecting advertisement content; And a click generation information receiving module 8900 for receiving click generation information on the keyword advertisement content displayed on the user computer 9000, wherein the computer program 9100 includes at least the information displayed on the user computer 9000. It records the display time of one or more keyword advertising contents, and monitors whether or not clicks on the keyword advertising contents occur until a predetermined time through the click occurrence information receiving module 8900, and to the keyword advertising contents until the predetermined time. If the click generation information is not obtained, the keyword except the keyword advertisement contents displayed on the user computer 9000 among the keyword advertisement contents received from the keyword advertisement content providing server 3100 through the keyword advertisement content selection module 6550. A preset number of keywords selected from the ad content To the selection and content, and to display on the user computer (9000) to the selected keyword advertising content via the keyword advertisement display module (7900) is preferred.

The computer program 9100 may include at least one keyword to be displayed on the user computer 9000 based on a specific time point among the keyword advertisement contents when the keyword advertisement contents received from the keyword advertisement content providing server 3100 are plural. A keyword advertisement content selection module 6550 for selecting advertisement content; And a click generation information receiving module 8900 for receiving click generation information on the keyword advertisement content displayed on the user computer 9000, wherein the computer program 9100 includes at least the information displayed on the user computer 9000. Record the display time of one or more specific keyword advertising contents, and monitor whether or not a click occurs on the specific keyword advertising contents until a predetermined time through the click generation information receiving module 8900, and then, within the predetermined time, When the click generation information on the advertisement content is obtained, it is preferable not to change at least one or more keyword advertisement contents displayed on the user computer 9000 from a time point at which the click generation information is obtained to a preset second time.

 If the computer program 9100 does not obtain additional click generation information on the keyword advertisement content displayed on the user computer 9000 by the second time, the keyword advertisement content received from the keyword advertisement content providing server 3100. It is preferable to display on the user computer 9000 a predetermined number of keyword advertisement contents selected from among the keyword advertisement contents except the keyword advertisement contents displayed on the user computer 9000.

The computer program 9100 may include at least one keyword to be displayed on the user computer 9000 based on a specific time point among the keyword advertisement contents when the keyword advertisement contents received from the keyword advertisement content providing server 3100 are plural. A keyword advertisement content selection module 6550 for selecting advertisement content; And a click generation information receiving module 8900 for receiving click generation information on the keyword advertisement content displayed on the user computer 9000, wherein the computer program 9100 includes at least the information displayed on the user computer 9000. Record the display time of one or more specific keyword advertising contents, and monitor whether or not a click occurs on the specific keyword advertising contents until a predetermined time through the click generation information receiving module 8900, thereby receiving the click generation information receiving module 8900. When the click generation information on the specific keyword advertisement content is obtained within a predetermined time period through), it is preferable to display the keyword advertisement content related to the keyword advertisement content in which the click occurs on the user computer 9000.

 The keyword advertisement contents related to the keyword advertisement contents in which the clicks are generated are (a) the keyword advertisements obtained by transmitting the at least one keyword advertisement target text which is specified by the keyword advertisement contents in which the clicks are transmitted to the keyword advertisement contents providing server 3100. In the case of the content, at least one or more keyword advertisement contents obtained when the specific keyword advertisement target text is transmitted to the keyword advertisement content providing server 3100, and (b) at least one or more specific keyword advertisement contents in which the click occurs. In the case of keyword advertisement content obtained by transmitting keyword advertisement target text to the keyword advertisement content providing server 3100, the keyword target advertisement text derived from the same meta information as the meta information on which the keyword advertisement target text is based. Advertising content At least one or more keyword advertisement contents obtained by transmission to the server providing server 3100, and (c) at least one or more keyword advertisement target texts which are specified by the keyword advertisement contents in which the click has occurred are transmitted to the keyword advertisement content providing server 3100. In the case of the obtained keyword advertisement content, when the specific keyword advertisement target text belongs to a specific group, and when there is another keyword advertisement target text other than the specific keyword advertisement target text in the group, the other keyword advertisement target text is included in the keyword. At least one selected from at least one keyword advertisement content transmitted to the advertisement content providing server 3100 and obtained.

The computer program 9100 may include: a click generation information receiving module 8900 for obtaining click generation information on keyword advertisement content displayed on the user computer 9000; And a click generation information transmitting module 9900 for transmitting the obtained click generation information to a predetermined server. It includes any one or more of, the acquisition of the click generation information is obtained directly from the user computer 9000, and transmitting the click generation information is to transmit to the keyword advertising content providing server 3100, It is preferably at least one selected from those transmitted to a predetermined third server.

The video may be at least one selected from a live-action video, a non-live video, a UCC video, a movie, a flash video, a real time broadcast, and a recorded broadcast including meta information in a text format.

Next, a case in which a script program such as Javascript is included in the present invention will be described in more detail. The script program is executable in relation to the browser. In the present specification, one of the scripting languages is described as JavaScript, but the present invention is not limited to the JavaScript, and furthermore, if a language other than the scripting language can perform the functions described by the present invention, such a language Of course, it is obvious that the program is included in the present invention.

The multimedia content service system 1000 includes any means for providing multimedia content to the user computer 9000 via a wired or wireless network in a web page (not in the web) to be transmitted to the user computer 9000. It is possible to insert code such as JavaScript into a program in a predetermined language such as html constituting the above. The JavaScript code may 1) obtain meta information from the multimedia content information, and 2) communicate with the multimedia content service system 1000, or the content of the keyword advertisement control policy DB 5320 is written to the script program. When programmed, the keyword advertisement target text generation module 6510 may function independently of the communication with the multimedia content service system 1000. 3) The keyword advertisement content providing system 3000. ) May obtain keyword advertisement content from the keyword advertisement content providing system 3000 to serve as the keyword advertisement content acquisition module 6630, and 4) the keyword in the same manner as 2). May serve as an advertisement content selection module 6550, and 5) the keyword ad. 6) In the case of including the event detection function, 6) click information on specific keyword advertising content may be obtained from the user computer 9000, and the click information may be used as multimedia content. It may be delivered to the service system 1000 or the keyword advertising content providing system 3000, and 7) there is a time-related program, such as at least one built-in timer or stopwatch program, the user computer (9000) ), You can check the time for various events (video playback, clicks, etc.) occurring in the browser of the), 8) to display a predetermined number of keyword ad content in a predetermined manner in a predetermined position, 9 ) If there is a link to JavaScript, if the user clicks on the link, etc., it is related to the link. Javascript may be executed to perform a predetermined function. 10) When click information on specific keyword advertising content is obtained, the player may detect the click event and pause the playback of the multimedia content. 11) It is possible to send and receive data with a predetermined server. In particular, when the JavaScript code performs asynchronous communication with the multimedia content service server 1100 or a predetermined server, a rich experience can be given to a user without putting a heavy load on the server.

Next, a timer will be described in more detail.

Normally, a timer can be set at an arbitrary time so that a certain task (such as a request for adding keyword advertising content) can be performed after that time. JavaScript has a function called setTimeout to do this. An example of using this function has been described above.

* To find out what event (click play, etc.) occurred after a certain time, you need to use the stopwatch function and use the following JavaScript.

Calling startStopWatch will start the stopwatch, and calling stopwatch.getTime () will return the number of milliseconds since the start of the stopwatch. See below.

var stopwatch; // stopwatch object

// stopwatch class

function StopWatch () {

    this.startTime = new Date ();

    this.getTime = StopWatch_getTime;

}

// Function that returns the time in milliseconds from the start of the stopwatch to the current time

function StopWatch_getTime () {

    var currentTime = new Date ();

    return currentTime-this.startTime;

}

// Function to start while creating stopwatch object

function startStopWatch () {

    stopwatch = new StopWatch ();

}

The code below is an example of the code that pops up the server last time when the ad is clicked and pops up the ad content (advertiser's website, web page, or other advertisement) specified by the advertiser.

This also applies to the description of 9). Clicking on the “Prada bag” keyword ad content link invokes a function called showAd.

<a onclick=”showAd('http://www.keyadserver.com/getad?id=37583')”> Prada Bag </a>

function showAd (adurl) {

var clickTime = stopwatch.getTime ();

window.open (adurl + ”&” + clicktime, “”);

}

Normally, pausing the playback of multimedia content causes the player to send a signal and stop streaming from the server. The example in 10) above can be done as follows.

Player.pause ();

Most of the functions performed by the JavaScript code are essentially 1) a role performed by the meta information-based keyword ad server 6000 / meta information-based keyword ad mediation server 2100 / meta information-based keyword ad providing server 4000. (Especially control functions), 2) communication with the servers, and 3) user computer 9000 event generation processing. Since the user computer 9000 and the multimedia content service server 1100 can communicate, the number of combinations of who and how to share various roles becomes enormous. In particular, the meta information-based keyword advertising server 6000 ) / The meta information-based keyword advertisement mediation server 2100 / meta information-based keyword advertisement providing server 4000 is further divided and combined to increase the number. Therefore, for convenience of description, a role sharing model will be described with reference to important functions centered on the relationship with the meta information-based keyword advertisement server 6000, but the spirit of the present invention is not limited thereto. On the other hand, the JavaScript code may perform almost all the functions of the meta information-based keyword ad server 6000 described above, which means that the user computer 9000 installer described in the user computer 9000 installer model It will be comparable to the function performed. That is, the JavaScript code may obtain meta information included in the multimedia content transmitted to the user computer 9000, generate the keyword advertisement target text from the meta information, and generate the keyword advertisement target text from the keyword advertisement. By transmitting to the content providing server 3100 to obtain the keyword advertising content, it is possible to display the keyword advertising content in a predetermined manner in a predetermined position, to obtain various events such as a click occurs, and to obtain the received event It can also be sent to a preset server.

Hereinafter, each of the functions performed by the JavaScript code will be described in more detail based on a role sharing model.

First, the JavaScript code may perform a function of the keyword advertisement display module 7900. That is, the JavaScript code may allow the obtained keyword advertisement content to be displayed at any time from any time, including any form / action at any position. For example, in the drawings, the keyword advertising content is placed at the bottom of the multimedia content. However, this is merely an example, and a layer is formed on the multimedia content, and the keyword advertising content is displayed on the layer. N keyword advertising content may be rolled in a predetermined period at a predetermined position, and if there is a layer, it may be behind the multimedia content and then popped forward of the multimedia content. Meanwhile, when the keyword advertisement content is displayed, the font, color, etc. of the keyword advertisement content may not only be adjusted, such as being initially displayed in a large font and then decreasing in font, but also may provide various animation effects. In particular, displaying the keyword advertisement content of the present invention on a layer will be more meaningful when the user computer 9000 has a physically small display area such as a mobile phone. On the other hand, in this case, when the user clicks on the keyword advertising content or makes a touch or other action equivalent to the click, the link information included in the keyword advertising content is activated to allow the user to view the screen intended by the advertiser. At this time, the javascript code receives the event when the user clicks, etc., and transmits a command requesting the number of days if the multimedia content is being played to a module that performs the multimedia content playing function. May cause playback to pause. This may be particularly useful when the screen size is small, such as a mobile phone, or when a page containing the advertiser's content linked to keyword advertising content is not allowed to open in a popup window. On the other hand, when the user computer 9000 uses two or more monitors or uses a large-screen monitor, the JavaScript code avoids the play area of the multimedia content independently of the pause of the play of the multimedia content. Preferably, the advertiser's page is opened. To this end, the JavaScript code obtains the position / coordinate information (each corner information of the rectangular area) of the multimedia content playing area from the user computer 9000, and the position and size of the popup window in consideration of the position / coordinate information. Can be adjusted.

Second, the JavaScript code may include a timer function to check a time. Since the timer can measure time, 1) it can control which keyword ad content is exposed for what time, and 2) allow n keyword ad content to be rolled one by one or several times at a predetermined period. . On the other hand, if you use the stopwatch function, 3) you can measure the time that keyword ad content is exposed without generating clicks.

Third, the JavaScript code may be exposed in at least one or more keyword advertisement contents which are obtained once or plural times during the playing time by obtaining the playing time information of the multimedia content. The number of keyword advertising contents can be controlled. On the other hand, if the exposure to the keyword ad content obtained by the JavaScript code itself is finished, or if it is determined that the number of keyword ad content is insufficient (especially when the duration of the multimedia content is very long, etc.) additional keyword ad content In order to obtain, 1) transmit additional keyword advertising content to any one or more of the meta information-based keyword advertising server 6000 / meta information-based keyword advertising mediation server 2100 / meta information-based keyword advertising providing server 4000. Or 2) any one or more of the meta information-based keyword advertisement server 6000 / meta information-based keyword advertisement mediation server 2100 / meta information-based keyword advertisement providing server 4000 included in the multimedia content. Tags, titles, and descriptions that are not used to obtain the keyword ad content that has been exposed Transmits the information to the meta information-based keyword ad server 6000, the meta information-based keyword ad mediation server 2100, the meta information-based keyword ad providing server 4000, or 3) retransmits the keyword ad content that has already been received and exposed. You may or may not be exposed. Meta information that is not used to obtain the exposed keyword advertising content includes information about keyword advertisement target text provided for acquisition of the keyword advertisement contents in the acquired keyword advertisement contents, and is related to the keyword advertisement target text among the meta information. Meta information except meta information. If the meta information that is primarily used for the acquisition of keyword ad content is tag information, this is the title information or description information, and the unused tag information is used when n-1 or less of n tag information is used. If m-1 groups are used to obtain keyword ad content when the m keyword target text extracted from n tag information or title or description information is managed as m groups, the unused group is used. Meta information corresponding to the included keyword advertisement target text may correspond to this. Meanwhile, when requesting transmission of keyword advertising content to the keyword advertising content providing server 3100, a number / rank / order may be determined. In this case, when the number / rank / order obtained first is n, It may also request transmission of keyword advertising content corresponding to n + 1 or more. Of course, the meta information-based keyword ad server 6000 / meta information-based keyword ad mediation server 2100 / meta information-based keyword ad providing server 4000 or the number of JavaScript code to obtain the keyword advertising content / When determining the rank / order, it may be possible to control to obtain more keyword advertisement content when the play time information is long in consideration of play time information of the multimedia content. On the other hand, as a way to obtain more keyword ad content, 1) to obtain keyword ad content by dividing it by the type of meta information such as tags, titles, and descriptions, and 2) the same kind of meta information as multiple or multiple groups. Obtaining keyword advertising content by requesting the keyword advertising content providing server 3100 in a divided manner; 3) generating a plurality of keyword advertisement texts from title information, tag information, description information, etc. By using any one or more methods of obtaining keyword advertisement contents by querying each text group for advertisement, a sufficient number of keyword advertisement contents may be obtained.

On the other hand, if the multimedia content has subtitles and the like, if the subtitles are processed as the description information and the like, the subtitle information in a specific time point (smi file format, etc.) is displayed as text as a subtitle to be displayed at a specific time period (from t1 to t2). Keyword content that is displayed at a specific time interval (from t1 to t2 to t3 ..until ti) or at a specific time interval (e.g., for tj seconds, etc.). That is, the caption information is obtained as meta information, and the meta information based keyword advertisement server 6000 / meta information based keyword advertisement mediation server 2100 / meta information based keyword advertisement providing server 4000 with respect to the caption information. Any one of the JavaScript codes may be processed to generate keyword advertisement target text, and the keyword advertisement contents may be obtained from the keyword advertisement content providing server 3100 with respect to the generated keyword advertisement target text. When the keyword advertisement content is obtained using the caption file as the meta information, the change of the keyword advertisement content may be changed according to the meta information for a specific time input to the material. That is, it is preferable that the keyword advertisement contents displayed between t1 and t2 are obtained as keyword advertisement target text generated with subtitles obtained between t1 and t2 of the smi file.

Fourth, the JavaScript code communicates with the multimedia content service system 1000 to query / query the keyword advertisement control policy DB 5320 or to display the contents of the keyword advertisement control policy DB 5320 in the JavaScript program. In this case, the mobile terminal may perform the role of the keyword advertisement content selection module 6550 of the present invention as described above independently of the communication with the multimedia content service system 1000.

Fifth, the JavaScript code communicates with the multimedia content service system 1000 to query / query the advertisement keyword DB 6570 and / or the keyword advertisement control policy DB 5320 or to remotely call the stemmer and the like. It may be used to provide the meta information and receive the result generated by the stemmer, thereby serving as the keyword advertisement target text generation module 6510. On the other hand, when the contents of the keyword keyword advertising (DB0657) and / or the keyword advertising control policy DB (5320) is programmed in the JavaScript code, regardless of whether the communication with the multimedia content service system 1000 It may also serve as the keyword advertisement content selection module 6550 of the present invention described above. In brief description of the latter, when various advertisement keywords included in the advertisement keyword DB are provided in a text string or other manner, the JavaScript code inquires the obtained meta information in the text string to find a corresponding text. It can be extracted and generated as keyword advertising target text.

Sixth, the JavaScript code may perform an event detection function such as a click and an event occurrence information transmission function. Unlike a typical link, a link including JavaScript may cause a specific javascript related to the link to be driven when the user clicks or touches the link. In this case, the specific javascript may perform functions of 1) checking occurrence of an event called click, 2) transmitting click information to a predetermined server, and 3) connecting to a content page of an advertiser related to a link. . On the other hand, the JavaScript code is any event related to the playback of the multimedia content, such as the start of playback of the multimedia content received by the streaming method and / or the end after the completion of playback and / or pause and / or end by the user, etc. The occurrence information may be obtained and transmitted to a predetermined server, or used for obtaining / displaying keyword advertisement content. For example, when the playback of the multimedia content is finished, the JavaScript code may prevent the keyword advertisement content from being obtained from a predetermined server any more, but the playback of the multimedia content by the end of the playback or by the user At this pause, the largest number of keyword ad content may be obtained or displayed. Of course, the JavaScript code only receives the occurrence of an event, performs only a communication function of transmitting to a predetermined server, and allows the predetermined server to determine how and how to display the keyword advertisement content in response to the event. can do. Since the combination of such role-sharing models is so diverse, it is not described in the present specification that all the combinations one by one.

The following is an example of the example code to get or stop the keyword advertising content according to the state of the multimedia content player.

if (Player.status == “STOPPED”)

  stopGettingAdCons ();

else if (Player.status == “PAUSED”)

  getMaxAdCons ();

else

getMoreAdCons ();

Seventh, any one or more of the JavaScript code or the meta information-based keyword ad server 6000 / meta information-based keyword ad mediation server 2100 / meta information-based keyword ad providing server 4000 are 1) specific multimedia content, 2) collect user's behavior information in history for the specific keyword advertisement target text and 3) specific keyword advertisement content, transmit the information to a predetermined third server, or perform statistical analysis on the behavior information. Can be. For example: 1) When ni keyword advertising content is exposed from n1 to specific multimedia content, n2 keyword advertising content ranked first and n5 keyword advertising content ranked second in terms of impression for a predetermined period of time, or 2) When the keyword ad content from nj to n (j + k) was exposed for a given keyword ad text or a group of ad text, the n (j + 1) keyword ad content had the highest clickthrough rate, and n (j + k-1) It may be able to perform statistical analysis on user behavior information such as keyword advertising content having the highest average advertising revenue. As a result of the statistical analysis process, 1) it is possible to rank the keyword advertising content that is expected to receive the most clicks on the specific multimedia content and the keyword advertising content that is expected to generate the highest advertising revenue. It will be possible to rank the keyword advertising content that is expected to receive the most clicks on the text and the keyword advertising content that is expected to generate the highest advertising revenue. When the javascript code obtains such sequence information or the meta information-based keyword advertisement server 6000 / meta information-based keyword advertisement mediation server 2100 / meta information-based keyword advertisement providing server 4000 has it. When the selection information is obtained from the user for the specific multimedia content or the specific keyword advertisement target text is generated, the keyword advertisement content to be provided to the user computer 9000 may be selected in consideration of the sequence information. . Of course, even when there is sequence information on the keyword advertising content, if the relatively long time elapses, the keyword advertising content cannot be obtained (when an advertiser lowers / cancels an advertisement, etc.), or an advertisement condition (per click). If the advertiser spends) or the advertiser's advertising content changes, the sequence information may not be used 100%. However, since such sequence information is unlikely to be invalidated in a relatively short period of time (particularly, changes in advertisement contents are not frequently occurring, and advertisements are canceled or canceled relatively less frequently). .) The validity of such sequence information will be high.

Next, a brief description will be given of a dedicated multimedia playback program, which is a special form of the installed program 9100 installed in the user computer 9000. In the above description, a form of a web browser, which is connected to the multimedia content service system 1000 or the like, has been described. The web browser may be a dedicated web browser for a specific multimedia content service system 1000. However, the web browser may be a general-purpose web browser. Will be common.

Meanwhile, in the present invention, the role of the web browser is 1) to obtain multimedia content by communicating with the multimedia content service system 1000, 2) to obtain keyword advertisement content, and 3) to an event generated at the user computer 9000 stage. And 4) other performance of the functions mentioned herein. On the other hand, the functions of 1) to 4) are also performed by a dedicated multimedia player program (broadly, a browser is also installed) installed in a user's HDD or other temporary non-temporary fixed memory means. Could be.

An example of the dedicated multimedia player program 9210-1 is a windows media player provided by Microsoft, a real player, or a gom player provided by a Korean company. This is especially the case that the dedicated multimedia playback program 9110-1 is often installed in a set-top box such as an IPTV. Therefore, as shown in FIG. 26, it is preferable that things such as the installation program 9100 of the present invention are installed in the set-top box such as the IPTV to execute the present invention idea. If the configuration of the dedicated multimedia player program is expanded or changed, or a function is added, the dedicated multimedia player program can sufficiently perform the function of the (web) browser of the present invention. If the property of the information that the dedicated multimedia player program communicates with the multimedia content service system 1000 is a web page, the method described in the web browser method (the method including the web page information analysis module) is applied to the dedicated multimedia player program. Could be. Meanwhile, even when the dedicated multimedia player program downloads and plays the multimedia content file itself including the meta information from the multimedia content service system 1000, the description will be provided below the method of including the webpage information analysis module ( Second embodiment). On the other hand, while the multimedia content service system 1000 downloads the multimedia content file itself, the meta information about the multimedia content file is separated and transmitted in another manner (an arbitrary method such as a separate file or a separate web page). Even in this case, the meta information acquisition module 5100 of the present invention may acquire meta information transmitted and perform predetermined information processing.

Meanwhile, many additional functions may be added to the dedicated multimedia player program, and the computing power (memory, CPU) of the user computer 9000 may be sufficiently used, and thus the processing related to the voice recognition described above may be performed. (If the multimedia content service system 1000 streams multimedia content, the multimedia content service server 1100 or other server needs to play the multimedia content in order to perform voice recognition. On the other hand, in the case of a browser, it is possible to perform various functions in a scripting language such as JavaScript, but the dedicated multimedia player can use a much more powerful language than the scripting language. Free It will also perform a variety of functions. In other words, it is not easy to construct a large advertising keyword DB or to hold dictionary data for morphological analysis with ordinary JavaScript, but in the case of the dedicated multimedia player program, it is not difficult to guarantee the freedom of functions. This is an example.

In particular, the JavaScript code or the dedicated multimedia player program, when the multimedia content service server 1100 receives the multimedia content by a file transfer method rather than a streaming method, and provides the user to play the multimedia content, the multimedia The keyword advertisement content is independently generated from the multimedia content service server 1100 or other servers mentioned in the description of the present invention, regardless of whether the predetermined condition is achieved or not, while monitoring the content from the time of playback until the end and after the type. It may be able to function by displaying the keyword advertising content in a predetermined manner in the preset keyword advertising content display area after receiving one or more times.

The present invention is directed to multimedia content including meta information, and the multimedia content is not only one type of multimedia content (eg, video, image, sound), but also 1) at least two or more types. May also be multimedia content, or 2) a plurality of one or more types of multimedia content are combined, or a multimedia content in which 1) and / or 2) are combined in a text format. Will be apparent to those skilled in the art.

Next, a method of applying the present invention to the IPTV will be described. IPTV can be referred to as interactive TV, interactive TV, digital TV, and the like, but is a TV in which a device (for example, a set-top box, etc.) capable of connecting to an interactive network such as the Internet is embedded or externally combined. Unlike a computer, a TV is usually operated by a remote control or the like. On the other hand, since the remote control functions to select a specific content or perform operations through a TV screen from an IPTV point of view, the role of the remote control is at least some of the roles of a pointing device such as a mouse of a computer and a keyboard. Equivalent to performing.

IPTV combined with a network access control device such as a set-top box (hereinafter, referred to as a set-top box, but the inventive concept is not limited to this particular type of device) is connected to a personal computer connected to a typical Internet. Can play an equal role Therefore, the present invention described in terms of a PC, not unique to the TV, such as a case where a user or a producer or distributor of a video inputs meta information such as a title, tag, and description information related to the video to a video transmitted through IPTV, etc. Naturally, the idea can be applied to IPTV / station systems. Hereinafter, a description will be given of how the present invention can be applied when the IPTV / broadcasting station system is expanded from IPTV to Internet broadcasting, but what is described below is applied to the multimedia content service system 1000 or the personal computer of the present invention. It will be apparent to those skilled in the art that the present invention can also be applied.

Images transmitted to the IPTV may further have commercial tags such as commercial tags. In general, tags, etc., which are combined with UCC videos, are mostly non-commercial tags that are combined by creators of videos for ease of search or classification.

However, a video obtained through a wired or wireless network in an interactive TV such as IPTV (Because the broadcast video is transmitted by file downloading or streaming method, this may also be called a video, and a broadcasting system or a video distributor system that provides IPTV video). Becomes a kind of multimedia content service system 1000 of the present invention. In connection with IPTV, the term "broadcasting video" will be described. However, it will be clear that this video is one of the video of the present invention. Tags may be combined by the creator, distributor, and other value added adders of the video.

Next, the commercial tag will be described in detail.

The commercial tag exists in the form of a tag, and is guaranteed to call at least one keyword advertisement content on the basis of a generation time or a use time, and refers to a tag used to call a keyword advertisement. In order to guarantee the call of at least one keyword advertisement content, 1) at least one keyword is queried by querying the keyword advertisement content providing system 3000 or the meta information-based keyword advertisement mediation system or www.naver.com or www.google.com. Ad content must have been verified, 2) commercially validated, or 3) professionally tagged by the audiovisual content. Of course, it is more preferable that all of the above 1), 2) and 3). Therefore, the commercial tag is a query that has been queried for the keyword advertising content at least once, or is a tag that holds commercial validation information. The tag of a typical UCC video is not a commercial tag since the call of the keyword advertising content is not guaranteed based on the generation time. A commercial tag set is a tag set that consists of commercial tags only. The tag set consisting of n tags of the UCC video is not a commercial tag set. However, if the above steps 1) to 3) are performed on these tags, some of them may be commercial tags. 2) is the most important of the above 1) to 3), and the commercial tag in consultation refers to the one that has passed through 2). If there are n commercial tag candidates, the most commercially available tags may be selected when each of the commercial tag candidates described later will be described. In this process, the commercial tag information will be retained. Hereinafter, the commercial tag will be described in detail.

At least one commercial tag constituting a set of commercial tags corresponding to one specific multimedia content includes a time independent commercial tag with no time information and a time dependent commercial tag with time information. commercial tags).

First, the data type or data structure of commercial tags constituting the commercial tag set will be described.

Tags containing information about 1) various props, 2) places (including real estate, backgrounds, locations, and places of use of specific services), and 3) costumes and trinkets that appear in the contents of multimedia contents are verified after commercial May be an example of a time independent commercial tag of the present invention. These time-independent commercial tags may include numbers related to a product or service, such as: 1) name information on the place or service of the product, 2) name information on the place, 3) brand information on the product or service, and 4) specifications or price ranges for the product or service. , Only exposing a degree of information about a rating, and the like.

The commercial tag may be stored in a field of a DB, but may have a data structure including a markup tag such as a tag used in a markup language such as XML due to a distribution of a commercial tag set. have. It is well known in the art that data structures in XML can be mapped 1: 1 to corresponding DB structures.

For example, suppose that there is an apartment and a bed in the multimedia content when there is one multimedia content. In this case, in response to the multimedia content, there may be a case in which only the name information of the product, such as a bed, may be generated as a commercial tag such as 1) <prop> bed </ prop>. Where <prop> and </ prop> are meta information indicating the format or type of markup tag. In this case, the bed is a commercial tag of the present invention, and the <prop> and </ prop> are the markup tag. The markup tag is usually a language expression that can provide the attribute information of the object. In this case, the markup tag is a kind of meta information because the markup tag can provide the attribute information of the object. . When there is a markup tag indicating the format or type of such a tag when there are various time-independent commercial tags, the advertisement idea of the present invention may be implemented by selecting only commercial tag information corresponding to a specific format or type with the markup tag. Will be. Meanwhile, in addition to the <prop> bed </ prop> information of 1) above, 2) <prop> ace bed </ prop> can be included in the brand according to the multimedia content, and 3) <prop> There may be tags that contain information such as size, such as king bed </ prop>, and 4) you may create a set of commercial tags that contain more place information, such as <Place> Dogok-dong Tower Palace </ Place>. It may be. At this time, it is a matter of course that the meta information acquisition module 5100 of the present invention can obtain the time independent commercial tag, and the above-described time independent commercial tag is treated as a tag described in the present invention. The idea of the present invention may be implemented. Of course, even if there is no information on the type or type of the tag it will be obvious to those skilled in the art that the spirit of the present invention can be implemented. In addition, weights may be different with respect to the type or type of the tag. For example, you might want to weight the contents of a tag associated with a prop twice as much as for a place. Of course, the tag may have a hierarchical structure as follows, and the meta information acquisition module 5100 recognizes the hierarchical structure as follows, and it will be common since it applies xml parsing technology. The structure of the tag for the props and places may be as follows. Of course, markup tags in markup languages such as <props>, <prop>, <property name>, etc. are described in <goods>, <good>, <good_name>, </ goods>, </ good>, In English, such as </ good_name>, it is common, but it is expressed in Korean for convenience. On the other hand, tags in Korean are not always processed.

<Props>

<Accessories>

<Proper name> bed </ accessory name>

<Standard> king size </ standard>

<Brand> ace </ brand>

</ Prop>

<Accessories>

<Property name> coffee </ property name>

<Brand> Starbucks </ brand>

</ Prop>

<Props>

<Places>

<Place>

<Place name> Dogok-dong Tower Palace </ Place name>

<Standard> 45 equilibrium </ standard>

<Brand> tower palace </ brand>

</ Place>

At this time, if the tag is stored in a format such as xml, meta information such as <property name> or </ property name> is required, but if it is stored as a field of DB, <property name> or </ property name> The same may not be necessary. In this case, the above tags may be as follows.

1) Bed, coffee, tower palace (when completing tag field only by product name)

2) Ace bed, Starbucks coffee, Dogok-dong Tower Palace (to complete the tag field, including the brand name)

Of course, the above 1) to 2) may be mixed to generate at least one or more commercial tags. Since the DB fields are one kind, they can be stored as commercial tags without distinguishing places or props. However, if they can be divided into place fields, prop fields, and related product fields, It will be apparent to those skilled in the art that field values may be entered.

Hereinafter, a description will be given of the formation of a tag set by adding meta information such as <property name> or </ property name>, but a method without such meta information is naturally included in the inventive concept.

In this case, the meta information acquisition module 5100 may obtain only prop name or place name information as name information of a product, a place or a service, but may further obtain other information related to the prop such as brand information or standard information. Could be.

Before describing time-dependent commercial tags, let's first describe how subtitle files work in movies and the like. Normally, subtitle files can be in other file formats, but they are often in the smi file format. In the present invention, the smi file will be described as an example, but it will be understood that the present invention is not limited to the smi file format. The smi file generally includes a specific subtitle and time zone information in which the subtitle should appear. E.g,

<SYNC Start = 3103038> <P Class = ENCC>

My Starbucks is ready.

<SYNC Start = 3125091><P Class = ENCC>&nbsp; or

<SYNC Start = 3103038> <P Class = ENCC>

My Starbucks is ready.

</ P> </ SYNC>

<SYNC Start = 3125091> <P Class = ENCC>

&nbsp;

Suppose you have a file such as </ P> </ SYNC>.

In this case, SYNC Start = 3103038 means that the subtitle “My Starbucks is ready.” Should be displayed between 3103038 milliseconds and 3125091 milliseconds. A space (&nbsp;) appears in subtitles instead of this subtitle at 3125091 milliseconds, implying the end of the above subtitles.)

 Most video players can recognize the subtitle file format, and can expose a specific subtitle set at a specific time zone to a specific position on the screen of the video. In countries such as the United States, it is mandatory for the hearing impaired to input subtitle information corresponding to audio information of a video medium such as a movie or news. In this case, the subtitle “My Starbucks is ready.” Is displayed between 3103038 milliseconds and 3125091 milliseconds as SYNC Start = 3103038, and if a subtitle (caption) is to be displayed for the hearing impaired person, the time interval is displayed. This means that what should be shown in is optimal. In Korea, TV news can be viewed as a video on sites operated by broadcasting stations, such as www.mbc.co.kr. When these news videos are streamed, there are often lines or subtitle information next to them.

Therefore, the time-dependent commercial tag introduced in the present invention further includes information about the commercial tag and a specific time point or time zone in which the tags are related.

For example, assuming a scene where a heroine man and woman wake up in the morning on a king-size ace bed with a background of a Dogok-dong Tower Palace 45-flat apartment at a specific point in time, the time-dependent commercial tag may have the following structure. Could be. The time dependent commercial tag of the present invention refers to a tag including start time information and end time information on which a specific time independent commercial tag should be displayed. For convenience of explanation, the description is given in the SMI file format, but the interpretation of the time dependent commercial tag is a problem of an interpreter and may be independent of the interpretation of a conventional SMI file. That is, a typical video player recognizes a smi file format having the same file name as a video as a subtitle file of its own video. The extension of the file associated with the time dependent commercial tag may be smi, but may be another extension (eg .xyz). If the smi file extension is used, and the smi file interpreter is the usual one, the << tag name> "or" </ tag name> as well as the contents will be recognized and expressed as characters. In this case, the <property name> bed </ Only "bed" should be inserted, not prop name>.

<SYNC Start = 3103038> <P Class = KRCC>

<Props>

<Accessories>

<Proper name> bed </ accessory name>

<Standard> king size </ standard>

<Brand> ace </ brand>

</ Prop>

<Accessories>

<Property name> coffee </ property name>

<Brand> Starbucks </ brand>

</ Prop>

<Props>

<Places>

<Place>

<Place name> Dogok-dong Tower Palace </ Place name>

<Standard> 45 equilibrium </ standard>

<Brand> tower palace </ brand>

</ Place>

</ Places>

</ P> </ SYNC>

<SYNC Start = 3125091> <P Class = KRCC> &nbsp;

</ P> </ SYNC>

Interpreting time-dependent commercial tags such as the example above, it can be seen that the image between 3103038 milliseconds and 3125091 milliseconds is associated with a king-size ace bed and a 45-square doggok tower palace. Of course, at this time, the time-dependent commercial tag is followed by a string having a <> mark instead of a normal subtitle after the start time information, so it is natural that this information is processed differently from a normal smi file.

If the information on the time-dependent commercial tag as shown in Table 2 as shown in Table 2 will be more easily understood.

Commercial tags property slot bed prop 3103038 milliseconds to 3125091 milliseconds King size standard 3103038 milliseconds to 3125091 milliseconds ace brand 3103038 milliseconds to 3125091 milliseconds coffee prop 3103038 milliseconds to 3125091 milliseconds Starbucks brand 3103038 milliseconds to 3125091 milliseconds ...

<SYNC Start = 3103038> <P Class = KRCC>

<Props>

<Accessories>

<Proper name> bed </ accessory name>

<Standard> king size </ standard>

<Brand> ace </ brand>

</ Prop>

<Props>

</ P> </ SYNC>

<SYNC Start = 3125091> <P Class = KRCC> &nbsp;

<SYNC Start = 3103038> <P Class = KRCC>

<Places>

<Place>

<Place name> Dogok-dong Tower Palace </ Place name>

<Standard> 45 equilibrium </ standard>

<Brand> tower palace </ brand>

</ Place>

</ P> </ SYNC>

<SYNC Start = 3147144> <P Class = KRCC>

<Props>

<Accessories>

<Property name> coffee </ property name>

<Brand> Starbucks </ brand>

</ Prop>

<Props>

</ P> </ SYNC>

(The xml or file notation method for displaying the time-dependent commercial tag is arbitrarily set, and it will be apparent to those skilled in the art that the present invention may be implemented in accordance with a specific file specification that matches a specific interpreter such as xml or smi. .)

It shows that time zones can correspond to each of these kinds of time-dependent commercial tags. Looking at the above time zone information, it can be seen that Dogok-dong Tower Palace and the bed is in the same time zone, Starbucks coffee is in a different time zone.

That is, the time-dependent commercial tag of the present invention is characterized by including 1) tag content information, 2) time zone information (for example, start time point information and end time point information). The tag content information may be a time independent commercial tag of the present invention, and the content may be related to the name of the product, place, or service as described above. The display of <SYNC Start = 3103038> <P Class = KRCC> and <SYNC Start = 3125091> <P Class = KRCC> &nbsp; is only an example of displaying time zone information, and other modes of time zone information may be sufficiently displayed. will be. For example, time zone information may be displayed for each prop tag. That is, since the information about a plurality of props and places are displayed at a specific time zone, the props or places may not always be exposed at the same time. Therefore, time-dependent commercial tags may be generated in units of individual props and in units of individual places in the same format as illustrated, or in a preset method of displaying time zone information.

Preferably, the meta information acquisition module 5100 obtains a time dependent commercial tag corresponding to the time zone between 3103038 milliseconds and 3125091 milliseconds. It would be desirable to process the time dependent commercial tag to expose the obtained keyword advertising content to the user. If there is no keyword ad content corresponding to the time-dependent commercial tag associated with a particular time zone (e.g., between 3103038 milliseconds and 3125091 milliseconds), then one or more time zones selected before or after that time zone are selected. It may also expose keyword ad content using time-dependent commercial tags. If it's in the previous time zone, you can keep the keyword ad content unchanged, and if it's in the later time zone, you might want to pull out the keyword ad content first and then relate to the time-dependent commercial tags in the time zone before the time zone-specific screen appears. will be. The reason why it is possible to pull out first is because the broadcast video is normally buffered, and thus the video image exposed at a specific point in time is obtained before a certain time.

Hereinafter, the configuration of the time-dependent commercial tag set will be described in more detail. The time dependent commercial tag set has an attribute of a set. Since a set can have its own set of elements, the elements of the set of time dependent commercial tags can be: 1) the n set of time dependent commercial tags, 2) the set of n set of time dependent commercial tags, 3) global (whole range) tags. A set can have a set as its element. The first type time dependent commercial tag set including 1), the second type time dependent commercial tag set including 2), and the third type including the third type time dependent commercial tag set are included. Therefore, any time dependent commercial tag set may include any one or more of the first type, second type, and third type.

For a commercial tag set consisting of the first type of time dependent commercial tag of 1), for example, the time-dependent commercial tag set for video # 1 = {(n tag set 1: time range 1),... , (m tag set i: time range i)}. In this case, n and m are natural numbers. The n tag sets i: time range i means that a tag set i consisting of n tags corresponds to the time range i. For example, a set of tags {ace bed, starbucks coffee, tower palace} corresponds to a time range i (310000 milliseconds to 312000 milliseconds).

 For example, the time-dependent commercial tag set for video # 2 = {(first type time-dependent commercial tag set 1: condition set 1),. , First type time dependent commercial tag set i, condition set i). The set of conditions relates to a collection of conditions. The gathering of the above conditions may include 1) the property of the logged in user (adult (age), gender, country / address, occupation, language, hobbies, etc.), 2) whether the property is dependent or property independent (logged-in viewer It is property independent regardless of whether it is recognized or not.) 3) Type of user computer 9000 (IPTV, mobile terminal, PC, size of display device, etc.), 4) Video display size (resolution), 5) time zone / period information (nighttime, morning, 8 to 10 o'clock, summer holiday season, etc.) (of course, the collection of conditions may be used for a time independent commercial tag or a time independent commercial tag set). will be.)

If the logged-in video viewer has a specific attribute in the system using the time-dependent commercial tag set, and if there is a time-dependent commercial tag set corresponding to the attribute, the time-dependent commercial tag set corresponding to the attribute is used. Will be. However, if there is no set of time-dependent commercial tags that satisfy those attributes, it is better to use a set of time-dependent commercial tags that are rather attribute independent (generally available to anyone). For example, if a child is logged in, there is no child-specific time-dependent commercial tag set, and there is only an adult-specific time-dependent commercial tag set and an attribute-independent time-dependent commercial tag set. Using sets is a more rational choice.

On the other hand, when the user computer 9000 is a mobile terminal, it is reasonable that commercial tags constituting the time-dependent commercial tag set have an attribute of calling a high-cost advertisement even though the number of advertisements is small. In the case of, it would be desirable to include a lot of commercial tags with attributes that can provide a large number of keyword advertising content. On the other hand, when the video display size (resolution) is low, since the video is generally displayed in a small size, a large number of keyword ad contents may be exposed. Therefore, a time-dependent commercial tag set used in such a case may have such a property. It will be desirable to include a large number of commercial tags having a.

Therefore, a system using the time-dependent commercial tag set (a program running on the multimedia content service system 1000 or the user computer 9000) may 1) identify property information of a user logged into the system, or 2) time zone. Time period information, 3) resolution, 4) type of user computer 9000, etc., and if there is a time-dependent commercial tag set that matches the identified content, the time-dependent commercial tag set is used. The method for the system to use the time-dependent commercial tag set may include, for example, 1) direct use by itself, or 2) transmitting only the time-dependent commercial tag set corresponding to the identified content to the user computer 9000, 3) a method of transmitting information to the user computer 9000 such that the user computer 9000 uses a time-dependent set of commercial tags corresponding to the identified contents.

The third type is characterized by including the global tag. In certain time zones of a video, a time-dependent set of commercial tags corresponding to the content cannot be matched. In this case, it may be better to call the keyword advertisement contents with the commercial tag that can correspond to the contents of the entire video and provide them to the user computer 9000, rather than not to send out any keyword advertisement contents. In this case, the global tag is used.

There may be a case where there are a plurality of keyword advertisement target text candidates in the one time-dependent commercial tag set. For example, in the prop, a king-size ace bed and Starbucks coffee appear at the same time. As described above, the case where there are a plurality of keyword advertisement target text candidates may be treated in the same manner as in the case where a plurality of tags are combined in one video as described above. This has been described in the case of the plurality of tags for the ID 3 multimedia content, "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink". A time-dependent commercial tag is associated with a particular time zone, and if the image appearing at that particular time zone is treated as a single video, a plurality of keyword advertised text candidates in the time-dependent commercial tag associated with the video (in this case a king size ace bed) And Starbucks Coffee, Dogok-dong Tower Palace, etc.) may be applied to the inventions described in the case of the plurality of tags for the ID 3 multimedia content, "refill ink, genuine ink, infinite ink, printer, multifunction printer, ink". That is, one broadcast video may be treated as a set of m moving pictures in a time zone unit, and the time zone unit may be processed as start time information and end time information included in a time-dependent commercial tag.

And, if there are n time-dependent commercial tags included in the one broadcast video, after the audio-visual of the broadcast video is finished, collect only a specific field (eg prop fields) of the n time-dependent commercial tags If the user selects a specific field, the time-dependent commercial tag associated with the selected field value may be processed to obtain keyword advertisement content and transmit the same to the users.

Meanwhile, the multimedia content service system 1000 (the person who transmits the broadcast video to the broadcasting station or other user's computer which provides the broadcast video may be the multimedia content service system 1000). A time-dependent commercial tag storage interface in a predetermined icon / form / button / selection box format can be provided on a screen including a broadcast video. For example, if a button showing the message “Save tag related to the scene” is displayed at a corner of a broadcast video screen, and there is a click on the button from the user's computer, the time-dependent time of the click occurs. You will be able to store commercial tags. And when there is a call to the time dependent commercial tag information from the user's computer after the audiovisual of the broadcast video is finished or during audiovisual or pause, the specific field of the time dependent commercial tag or the time dependent commercial tag Relevant keyword advertising content can be obtained and exposed to the user's computer. Of course, in this case, if there is advertisement / promotional content such as advertisement / promotional image or advertisement / promotional image related to the time dependent commercial tag, the advertisement / promotional content may be transmitted to the user's computer. On the other hand, if the user's computer is an IPTV, the pointing device for the IPTV is a remote control, etc., and the user cannot conveniently move the specific button on the screen of the IPTV of the remote control, the message is “To save the tag related to this scene. Press the aaa button. ” That is, the remote controller is easy to press the specific button promised. Of course, if you have a remote with a gyro function (the remote control has a gyro sensor, the movement of the remote control can be displayed on the IPTV screen), or even if the other pointing functions are good, the remote control can press the promised button. It would be more desirable to. Of course, it will be obvious to those skilled in the art that the message may be a more intuitive message such as "Press aaa to see props related to this scene."

Meanwhile, at the preset time point immediately after the end of the broadcast video, a user may view keyword ad content related to at least one time-dependent commercial tag among at least one time-dependent commercial tag or at least one predetermined time-dependent commercial tag set by a broadcaster or other entity. You can also transfer it to your computer.

At least one time-dependent commercial tag set may be allocated to one broadcast video. The time-dependent commercial tag set refers to a set having n time-dependent commercial tags for one broadcast video as an element. In general, the longer the screening time of a particular broadcast video, the more scenes, the more props and places appear, the more scene transitions, and the more names of goods, places, or services in the dialogue, the larger the number n will be. When one broadcast video is given, m time-dependent commercial tag sets may be generated by independent independent entities, and a specific time-dependent commercial tag set may be selected according to a broadcaster or a user's selection. In this case, the multimedia content service system 1000 for providing a specific broadcast video may receive a time-dependent commercial tag set for the specific broadcast video from an internal or at least one or more external computers. In this case, when the multimedia content service system 1000 streams or transmits the specific broadcast video, the multimedia content service system 1000 transmits the received time-dependent commercial tag set in sync, or transmits it to the user's computer. A player (an application that can play video) installed on a computer can be synchronized with the video to output a set of time-dependent commercial tags received to the user's computer. As described above, each time-dependent commercial tag constituting the time-dependent commercial tag set includes time information and a time-dependent commercial tag set.

On the other hand, the time-dependent commercial tags may have a more simple form, such as "time information + tag content". In addition, the method of displaying time information is not only a matter of matching with an interpreter interpreting the displayed method, but may be in various forms as well as the smi file format.

For example, when there is a time dependent commercial tag in the form of "start time + tag content + end time", it indicates that the tag content is related between the start time and the end time. For example, it might look like this:

1) <SYNC Start = 3105092> <P Class = KRCC> Starbucks </ P> </ SYNC> <SYNC Start = 3305091> <P Class = KRCC> &nbsp; </ P> </ SYNC>

2) <SYNC Start = 3105092> Starbucks </ SYNC> <SYNC Start = 3305091> &nbsp; </ SYNC>

3) <SYNC Start = 3305091 End = 3305091> Starbucks </ SYNC>

4) <SYNC Start = 3105092> Starbucks; coffee; Tower palace; Ace bed </ SYNC> <SYNC Start = 3305091> &nbsp; </ SYNC>

5) < Start Starbucks SYNC End = 3305091>

1) to 5) are just one example, 3) may be most preferred, and 5) may be a bit difficult to parse. 1) shows an example of a method of displaying tag information in a conventional smi file representation format, 2) shows an example without a language display portion, and 3) displays start and end points. 4) may include a plurality of tag contents; in 5) a sync (sync) identifier, such as “<Sync Start”, in which any form of identification “<Start It introduces the introduction of arbitrary promised forms such as

For example, the following n time-dependent commercial tags may be associated with a specific video # 1 having a play time of 10 minutes. The format of time-dependent commercial tags is 4) for convenience of description.

<SYNC Start = 000001> Starbucks; Coffee <SYNC Start = 120000> &nbsp;

Tower Palace; ZIA APART <SYNC Start = 180000> &nbsp;

Ace Bed <SYNC Start = 180001>; Dunlop pillow; Bed cover <SYNC Start = 3000000> &nbsp;

<SYNC Start = 300001> Haptic cell phone; Photo shoot; Ringtone <SYNC Start = 500000> &nbsp;

<SYNC Start = 500001> <SYNC Start = 600000> &nbsp;

Alternatively, since the time between the previous SYNC and the next SYNC is continuous, the above may be expressed in the form of a simplified commercial tag as follows.

<SYNC Start = 000001> Starbucks; Coffee </ SYNC>

Tower Palace; ZIA APART </ SYNC>

Ace Bed <SYNC Start = 180001>; Dunlop pillow; Bed cover </ SYNC>

<SYNC Start = 300001> Haptic cell phone; Photo shoot; Ringtone </ SYNC>

<SYNC Start = 500001> </ SYNC>

The top one is “Starbucks; Coffee ”, the second is Tower Palace for 120 to 180 seconds; It can be seen that the content of the tag called gia apat is associated with the video # 1. On the other hand, no tag content may be allowed in a specific time zone, such as no tag content between 500 and 600 seconds.

It will be easier to understand the information on the time-dependent commercial tags in a table as shown in Table 3 below. At this time, there may be no attribute information on the commercial tag. Likewise, when generating a commercial tag, one or more of various commercial information about the commercial tag may be additionally generated. The commercial information may be provided by the commercial tag set generation system 10000.

Commercial tags Time zone in milliseconds Ad unit price (KRW) Clickthrough rate Estimated Ad Revenue (KRW) Starbucks 000001-120000 1000 2% 20 coffee 000001-120000 500 2% 10 Tower Palace 120001-180000 300 3% 9 Zia apartment 120001-180000 700 3% 21 Ace bed 180001-300000 450 10% 45 Dunlop pillow 180001-300000 1500 5% 75 ... ... ... ... ...

It will be obvious to those skilled in the art to convert the information in the table to XML format, and various information about the time-dependent commercial tag set in the table may be generated, transmitted, distributed, and accommodated in various computerized data formats.

In the above, the data format in which commercial tags are represented has been described. Next, the generation of commercial tags will be described in more detail.

The nature of the commercial tag should be a tag that can ensure the availability of at least one keyword advertising content. The guarantee is sufficient to be guaranteed for a specific generation time point or a specific inquiry time point. That is, when there are candidates of the commercial tag, the candidates of the commercial tag are queried to a predetermined server or a predetermined DB, so that only those that have proved that at least one or more keyword advertisement contents of advertisers corresponding to the commercial tag candidates exist are commercially available. It can be a tag.

The one or more time-dependent commercial tags as described above may be input by the operator of the operator of the multimedia content service system 1000 that serves the video or the operator of the operator of the multimedia content service system 1000, and then stored in advance. In addition, the producer and distributor of the video may be stored. Furthermore, a time-dependent commercial tag related to the specific point in time or a time zone including a specific point in time is received from the computer of the audiovisual person who is certified or independent of the authentication, and is stored with the video. When selected by the user of, the inputted time dependent commercial tag may be used to transmit keyword advertising content associated with the time dependent commercial tag to the third user's computer. In this case, information about a predetermined monetary or non-monetary compensation (for example, providing 1% of the generated advertising fee) may be provided to a computer of an authorized person who has entered the time-dependent commercial tag. In this case, when there are n time-dependent commercial tag inputters for a specific video # 1, the operator of the multimedia content service system 1000 may set two or more time-dependent commercial tag sets for each time-dependent commercial tag set. After applying to the present invention by selecting the, it will be possible to select at least one or more time-dependent commercial tag set that is ranked at the top or the top by a predetermined criterion such as the total number of clicks generated, the total amount of advertising revenue generated. In this case, when the video # 1 is selected by the third users, the multimedia content service system 1000 displays the keyword advertisement content using the selected time-dependent commercial tag set of the third user. You can transfer it to your computer.

There is a need to synchronize with the playback of the video and keyword advertising content utilizing the time dependent commercial tags constituting the time dependent commercial tag set. That is, when a specific point in time or a section of a video appears on a user's computer (either streaming or file downloading), the keyword advertising content associated with the time-dependent commercial tag corresponding to the specific point in time or a specific section needs to be provided to the user's computer. Therefore, the synchronization may play an important role in content matching. The method for synchronization is the same as or equivalent to that described above for synchronization between the playback of the multimedia content described above and the provision of keyword advertising content based on text obtained from the multimedia content. The synchronization of the present invention will be fully understood if the text obtained above corresponds to the text contained in the time dependent commercial tag. On the other hand, when there is a plurality of time-dependent commercial tag information at a specific point in time or a specific section, which tag information is used to transmit which keyword advertisement content to the user's computer may be the same as or similar to that described above when there is a plurality of tag information. will be. On the other hand, when there is a caption (caption) in the video, it is natural that the caption and the time-dependent commercial tag of the present invention are independently processed in the multimedia content service system 1000 or the user's computer.

The following describes in more detail, exemplifying three methods for the playback of video and the synchronization of the time-dependent commercial tag set.

The first synchronization method is a method in which synchronization occurs in the user computer 9000. The meta information acquisition module 5100 provided to the user computer 9000 detects current playback time information of a video transmitted to the user computer 9000 and generates a time dependent commercial tag corresponding to the detected playback time information. Get it. The time dependent commercial tag that is the subject of the acquisition may have already been provided to the user computer 9000, and the user computer 9000 in the multimedia content service system 1000 or other system that stores the time dependent commercial tag. May be provided. Calling keyword advertising content with the obtained time dependent commercial tag is as described herein. On the other hand, the playback means (players) of the normal video provide the playback time / area display / control means 38-11 as shown in FIG. When the user moves the play time using the play time / area display / control means 38-11, the meta information obtaining module 5100 detects the moved play area and applies the detected play time information to the detected play time information. Obtain a matching time-dependent commercial tag.

The second synchronization method is a method performed in connection with the multimedia content service system 1000. When the connection between the user computer 9000 and the multimedia content service system 1000 is maintained at all times, such as a client / server method, the playback time information of the video currently being played by the client is displayed in the client and the server. (The multimedia content service system 1000 may be the server of the client / server method.). In this case, the meta information acquisition module 5100 of the multimedia content service system 1000, which is the client and / or the server, detects current play time information of a video transmitted to the user computer 9000, and detects the detected information. Obtain a time-dependent commercial tag corresponding to the playback time point information.

The third synchronization method is synchronization at the time of playing the downloaded video file. The meta information acquisition module 5100 installed or linked to a program for playing the downloaded video file detects current play time information of the played video and generates a time-dependent commercial tag corresponding to the detected play time information. Get it. The time-dependent commercial tags may have been provided with the downloaded video, but provide information about the multimedia content service system 1000 that provided the video file or a time-dependent commercial tag corresponding to the video file. It may be obtained from a third system.

The multimedia content service system 1000 may generate meta tag information included in the multimedia content service system 1000 by processing meta information included in the multimedia content. The multimedia content service system 1000 generated tag information includes 1) the multimedia content service system 1000 in a manner equivalent to a method of generating a keyword advertisement target text from the title or description information obtained by the multimedia content service system 1000. The generation tag information may be generated and stored, and 2) the time dependent commercial tag may be generated and stored from text information obtained from subtitles or speech recognition. The method of 1) has been described, and the method of 2) will be described in more detail. The multimedia content service system 1000, when there is a start point information and end point information to which a subtitle and a specific subtitle are to be exposed, such as in a smi file format, the multimedia content service system 1000. A tag is generated, and the generated keyword advertisement target text or tag is stored together with start time information and end time information of the subtitle to which the subtitle is exposed. In the case of speech recognition, since the start time information and the end time information are not shown, 1) other preset time units such as 1 minute, 2) a predetermined number of tags or keyword advertisement texts such as 1 or 3 The time may be divided evenly or unequally, such as a time unit generated.

Next, the generation of commercial tags will be described in more detail.

When there is multimedia content such as the specific video, generating a commercial tag in the multimedia content may be implemented using a system, and performing such a function may include performing a specific program, a program set, Or a medium on which a program is recorded, a medium on which a program is executed, a server including a program, or a system on which a program is executed.) Is referred to as a commercial tag set generating system 10000.

An exemplary configuration of the commercial tag set generation system 10000 is in FIG. 27. 27 exemplarily illustrates a configuration of a commercial tag set generation system 10000 corresponding to a non-development model, the commercial tag set generation system 10000 is centered on a mediation model or a keyword advertisement content providing system 3000. Of course, it can also be applied to the model. It can be seen that the meta information acquisition module 5100 includes a commercial tag set acquisition module 5140 that obtains a commercial tag set, which is a collection of one or more commercial tags generated and transmitted by the commercial tag set generation system 10000. have. The following description will focus on the non-dispersion model.

First, the relationship between the multimedia content service system 1000 and the commercial tag set generation system 10000 will be described. The commercial tag set generation system 10000 may be operated by the same operating entity as the multimedia content service system 1000 or may be operated by a separate operating entity. In addition, the commercial tag set generation system 10000 may be structurally included in the multimedia content service system 1000, and may be included in a separate system independent of a wired / wireless network. The commercial tag set generation system 10000 receives the multimedia content from the multimedia content service system 1000 through file download or streaming, and then forms a commercial tag set for the multimedia content, and generates the commercial tag set. And store the commercial tag set to the multimedia content service system 1000 through the commercial tag set transmitting module 12000. The commercial tag set acquisition module 5140 of the meta information acquisition module 5100 of the multimedia content service system 1000 stores the transmitted commercial tag set in association with the multimedia content. The meta information acquisition module 5100 may treat the received commercial tag set in the same manner as the tag information obtained by the tag information acquisition module 5110. Meanwhile, although the keyword advertisement target text generation module 6510 may treat the commercial tag set obtained by the commercial tag set acquisition module 5140 with the tag information obtained by the tag information acquisition module 5110, both If they coexist, they can be treated with higher priority or weight. In this case, it will be obvious that the multimedia content is managed by an identifier (id) for identifying the multimedia content.

The commercial tag set generating system 10000 includes a commercial tag set generating server (not shown), and the commercial tag set generating server (not shown) includes a commercial tag set generating module 11000 and a commercial tag set transmitting module ( 12000). There are three ways in which the commercial tag set generating module 11000 generates a commercial tag set. The first is a method for creating an audio-visual content by an expert, and the responsible person is responsible for this. The second is a system for generating a commercial tag set. The second is a method for generating a system systematically. Module 11400, and the third method is a method of generating through participation of an unspecified number of users, and the user is responsible for the user's participation in generating a commercial tag set module (commercial tag set obtaining module 5140) 11300. Explain in turn.

The expert-selected commercial tag set generation module 11200 is mainly used when an expert intervenes in a specific multimedia content to generate a commercial tag set. The expert-selected commercial tag set generation module 11200 provides multimedia content information received or transmitted from the multimedia content service system 1000 by the multimedia content acquisition module 11100 to the expert's computer, Obtain and store at least one or more time independent commercial tags or at least one or more time dependent commercial tags from a computer. The multimedia content acquisition module 11100 may not be an essential component of the commercial tag set generation module 11000, but is preferably present. For example, when generating time-independent commercial tags for a specific multimedia content, it is not necessary to add time information to the generated commercial tags, and only a commercial tag set corresponding to the entire multimedia content is generated.

In the web browser or the manner in which the operator of the multimedia content service system 1000 or the business associate of the multimedia content service system 1000 downloads and plays the multimedia content, particularly for at least one or more multimedia content having a high hit number. While viewing the multimedia content in a streaming manner or the like, a commercial tag input module 1210 for displaying a commercial tag for the multimedia content is displayed on a monitor, and a time-independent commercial tag / time-dependent commercial for the multimedia content. A tag may be input with respect to the multimedia content or stored in correspondence with the multimedia content or the multimedia content ID. In this case, the commercial tag input module 1210 may include a multimedia content ID display unit 11211 and a multimedia content player 11212 capable of audiovisual viewing (playing multimedia content streamed by a built-in browser or downloading a file). Multimedia content player 11212 capable of playing multimedia content), and multimedia information meta information display unit 1112 where meta information (title, tag, description, author ID, number of hits, etc.) related to the multimedia content can be displayed together. It is preferable to include).

On the other hand, the commercial tag input module (11210) preferably has a commercial tag input unit (11213) for inputting a commercial tag or a commercial tag set display unit (11214) for displaying the obtained commercial tag set, the input or received commercial It is preferable to further include a commercial tag verification unit 1215 for verifying the commerciality of the tag (which may be a commercial tag candidate). The commercial tag verification unit 1215 may be a keyword advertisement content of the advertisement keyword DB 6657 and / or the keyword advertisement content providing system 3000 with respect to a commercial tag (before verification and thus may be a commercial tag candidate). Query the providing server-side advertising keyword DB 3140 to verify the commerciality of the commercial tag. In order for the latter verification to be established, external access to a part or all of the keyword advertisement content providing server-side advertisement keyword DB 3140 is allowed, such as by opening the API of the keyword advertisement content providing system 3000. Of course it should. On the other hand, the meta information-based keyword advertising mediation system 2000 has the advertising keyword DB (6570), or provides information such as the number of views / impressions / advertiser / advertisement price for the advertising keywords (or search keywords, etc.) Or other information that can verify the commerciality of the commercial tag (attributes 1 to 18), etc.), the commercial tag verification unit 1215 is the meta information-based keyword advertising mediation system. (2000) may be queried to verify the commerciality of commercial tag backs.

The above attributes 1) to 18) of the advertisement keyword DB 6657 or the keyword advertisement content providing server-side advertisement keyword DB 3140 for a specific advertisement keyword are as described above. The validity of the commercial tag is verified based on information on how many of the attributes 1) to 18) are satisfied as the advertisement keywords for the commercial tag, and information on the weight function and / or the score function for each attribute. You can do it. The commercial tag verification unit 1151 may 1) calculate 1) to 18) and / or the score function value for one commercial tag selected, or 2) 1) to n commercial tags selected. 18) and / or calculate a score function to assign a sequence to each criterion or to a predetermined formula (eg, a specific score function). That is, the operator or the business associate of the multimedia content service system 1000 selects a tag candidate for the selected specific multimedia content, passes the commercial tag verification unit 1215 to the rear of the tag, and then sets a preset condition (eg, For example, only the tags that passed 1) to 18) or the criterion for a specific score function value) may be finally selected. At this time, of course, specific tags may be listed in a commercial tag set without passing through the commercial tag verification unit 1151, and some experts may use commercial or commercial methods without experience with the commercial tag verification unit 1215. You might be able to form a set of tags. At this time, one example of the other method is to query the tag candidates with a keyword advertising content providing system 3000 such as a search engine (www.naver.com or google.com) or overture.com, and then the tag candidates. It can be made by inquiring whether the keyword advertising content exists and the degree of advertisers or advertising bids. For search engines, the more competitive the ad serving is, the more data there is in the Sponsored Links area or the Kita Ads area and / or the total number of ads (the more ads in a given ad area provided for each search engine other than the Sponsored Links area). (Usually higher ad prices), and www.overture.com also has advertiser competition information (such as bid information-bidder information) for a particular keyword. This means that this method can be adopted as a simple verification method. A time independent commercial tag set is generated for one multimedia content specified as above, which is performed by the time independent commercial tag generating unit 1112 of the present invention.

In the above description of the time-independent commercial tag, the idea of the present invention, such as the verification of commerciality, can also be applied to the time-dependent commercial tag. The time-dependent commercial tags are then described in more detail. In order for the time-dependent commercial tag generation unit 11217 of the present invention to generate a tag set related to the time-dependent commercial tag, each commercial tag should include time information related to playing the multimedia content. To this end, the expert's computer or the commercial tag set generation module 11000 should include 1) a play function module, 2) a time display / section display module, and 3) a tag corresponding module for the section of the multimedia content. do. The function of the time display / section display module may be able to designate a section between a specific frame / time point and a specific frame / time point of the multimedia content and display a time corresponding to the designated section. That is, the time-dependent commercial tag generator 11217 may specify a section by the operator or a business associate, and specify at least one commercial tag for the designated section, from the commercial tag and the section / time information. A function for generating a time dependent commercial tag of the present invention including information and time information (start time information and end time information associated with the commercial tag) is performed. In this case, the time-dependent commercial tag generation unit 11217 may generate a time-dependent commercial tag set for only tags that are higher than or equal to a predetermined criterion by passing the commercial tag verification unit to the received tag candidates.

On the other hand, since the time-dependent commercial tag generated by the time-dependent commercial tag generation unit 11217 includes time zone information, the following problem situation does not occur in the time-dependent commercial tag. The first is the question of what policy to implement if the commerciality of a commercial tag obtained at a specific time zone falls below the previous or later time zone. The second case is when there is no commercial tag obtained at a specific time period, or the number of keyword advertisement contents obtained from the advertisement keyword DB 6657 related thereto even if there is a commercial tag. Third, the time dependent commercial tag set is completely different depending on how the time zone is divided. These three problems are not a big problem for time independent commercial tag generation.

There are three methods for mapping at least one time-dependent commercial tag set having one or more time zones separated from specific multimedia contents, particularly broadcasting multimedia contents having a relatively long play time.

In the first method, a commercial tag set for a specific time period is searched in the advertising keyword DB 6657 and the keyword advertising control policy DB. Then, if the search result corresponds to the first or second problem, 1) the predetermined criteria is achieved. If not, a method of performing keyword advertising by using a commercial tag set of a time zone before or after a specific time zone, and 2) mixing a set of commercial tags for a time zone or a time zone before and a commercial tag set for the specific time zone. Thereby, there will be a method of forming a mixed commercial tag set and performing keyword advertising according to the present invention with the mixed commercial tag set.

In the second method, when the scene number information of a specific video is known, a certain portion of the video corresponding to the specific scene number is treated as one unit based on the scene number, and a time-dependent commercial tag set is processed in that unit. There is a way to generate it. In this case, the time-dependent commercial tag set has the greatest unity with the scene considered by the author of the video.

The third method is to extract a tag up to the most common n or the most common tag among the tags belonging to the commercial tag set of the at least two time zones, and to identify the first and second problems with the extracted most frequently used tags. Complementing a set of commercial tags related to time zones, and performing the keyword advertising method of the present invention for the particular time zone with the supplemented commercial tag set.

On the other hand, props worn by the protagonist (watches, jewelry, earrings, costumes, etc.) are common in various time zones or scenes. In this case, it is a problem of how to process commercial tag sets related to the commonly-produced prop. The frequent props typically have a higher frequency among commercial tag sets. The high frequency commercial tags may be used 1) to continuously provide related keyword advertising content throughout the entire time zone, and 2) to display the relevant keyword advertising content when the video is finished playing. Grouping by tag (provide the most frequent commercial tags, list the extracted tags, and obtain and provide a preset number of keyword ad content for each of the most common commercial tags listed). 3) Commercial A method of intensively replenishing a tag at a specific time period where the commerciality of the tag is weak may be utilized.

Such a commercial tag set may be a general UCC tag set (including a tag inputted by a person who uploads a UCC), or a tag set for management (independently of commercial use). It would be desirable to store and manage them separately. Meanwhile, when the video is provided, the commercial tag set may not be provided to the user's computer. However, the commercial tag set may satisfy the user's information needs, and may be provided next to, below, or in a predetermined position. will be. When providing a commercial tag to a user's computer, when click information on the commercial tag is obtained, the commercial tag is searched for a video sharing the commercial tag as a commercial tag, or processed like a normal tag. , The commercial tag may be provided as a tag, or a video included in other meta information such as title or description information may be provided as a search result.

The expert-selected commercial tag set generation module is specifically designed for: 1) UCC videos with high hits, 2) Dramas, news, documentaries, sitcoms, show programs, travel, restaurants, products, services or places, etc. Broadcast video such as sex programs, and 3) movie video (extracting text for keyword advertising from subtitles or voice information is excluded from this paragraph, which is explained in the systemic commercial tag set generation module. You can also generate commercial tags while listening to.) Of course, the user uploading the UCC video may provide a time independent commercial tag or a time dependent commercial tag with respect to the UCC video. In this case, the multimedia content service system 1000 for uploading the UCC video may be provided. It should include the ability to provide commercial tags independently of the usual tag information fields. In particular, in order for a user to input a time-dependent commercial tag, a function that can correspond to time information for each time-dependent tag should be provided. For example, “time information field (start time field, end time field) vs. One or more commercial tag fields ”. In particular, in the case of UCC video with a high number of hits, it is preferable that an operator of the multimedia content service system 1000 inputs a time-dependent commercial tag or a time-independent commercial tag. In the case of a broadcast video, the operator of a broadcasting station or the producer of the broadcast video, It would be desirable for editors or their entrusted experts to enter dependent or time-independent commercial tags.

Of course, even in the case of live broadcast, it will be obvious that the present invention can be applied even when the live broadcast is transmitted to the user's computer (including IPTV). That is, the operator of the multimedia content service system 1000 (the system of the broadcasting station or cable TV provider or the live broadcaster or intermediary corresponds to the multimedia content service system 1000 of the present invention) with respect to the transmitted broadcast video. A person who is entrusted by the operator may input at least one commercial tag in real time to the commercial tag input module 1210 with respect to the live broadcast image, and the tag input in real time forms a time-dependent tag set. . In this case, it will be obvious that the input commercial tag may go through the commercial tag verification unit 1151. The input commercial tag is treated like the time dependent commercial tag of the present invention, and the present invention described above is applied as it is. However, in this case, the time zone unit to which the time-dependent tag set corresponds may be a unit designated by the real-time commercial tag inputter. Meanwhile, when only one commercial tag is input or processed in a tag set unit, until the next one input of a tag or the next tag set unit is provided to the commercial tag input module 1210. May be a time zone corresponding to the one tag or the tag set unit.

Entering a commercial tag for a particular video can be open for a specific group of users as well as for an unspecified number of users. When a plurality of users participate in the commercial tag input, a time-dependent commercial tag set or a time-dependent tag set for each user is generated in a specific video. In this case, the commercial tag set generating module 11000 passes the tag set for each user through the commercial tag verifying unit 1115 for the keyword advertisement control policy DB 6640 such as 1) to 18) or a score function. ) Will be able to choose from a set of commercial tags for a specific user that are optimal for the conditions presented by). On the other hand, if there is scene information in the video, or if the division of time zone of the video is given by the commercial tag set generation module 11000, a commercial tag set of another user is provided in the scene information unit or in the time zone division unit. Catering may be chosen. Of course, at this time, it may be possible to transmit information on a preset reward to the cooked user to the user's computer, record the reward contents of the selected user in the reward information table, and provide the recorded reward information. will be. On the other hand, by providing the My page function may be able to query the compensation details from the user's My page.

Then, it changes the commercial tag set used over time and accumulates keyword advertising effects (total clicks, total ad revenue, etc.) for each commercial tag set over time, The analysis can be refined into a set of commercial tags with high keyword advertising effectiveness. This is even more necessary in the case of time-dependent tag sets.

Next, the systemic commercial tag set generation module will be described. The function performed by the system commercial tag set generation module 11400 is the same as that described in the process of generating the keyword advertisement target text by the keyword advertisement target text generation module 6510 using the text information obtained by the non-tag text acquisition module. Functionally equivalent. However, the systemic commercial tag set generation module 11400 may exist outside the multimedia content service system 1000, and text obtained by the non-tag text acquisition module 5130 of the multimedia content service system 1000 may be obtained. The information may be received to generate a time independent commercial tag or a time dependent commercial tag from the text information. In particular, when the multimedia content service system 1000 provides a captioned video such as a movie or news, the caption information is obtained and processed (morphological analysis, name extraction of goods or services, madness keyword DB, etc.). Pass through a commercial tag verification module, including filtering through, etc.) to generate a time independent commercial tag or a time dependent commercial tag of the present invention, and transmit the result to the multimedia content service system 1000 through the commercial tag set transmission module 12000. Will be able to transmit.

28 is a diagram of an embodiment of a commercial tag set generation module 11000 of the present invention. The commercial tag set generation module 11000 is included in the commercial tag set generation system 10000 so that an expert who generates a commercial tag or a user who participates in the generation of a commercial tag accesses the commercial tag set generation system 10000. (Of course, various functions are configured in the form of JavaScript and executed in a browser, of course), or can be used in a manner that is downloaded from the commercial tag set generating system 10000 and installed on the user's computer. will be.

As can be seen in FIG. 28, the commercial tag set generation module 11000 has a video acquisition unit 11100. When the search button is pressed, the commercial tag set generation module 11000 searches for a video received from the multimedia content service system 1000 or the multimedia content service. It is possible to access the system 1000 to obtain video information. Of course, by inputting a URL, URI, or universal content identifier (UCI), it is possible to obtain desired video information. On the other hand, for easy access, it may be good to search and acquire using a condition such as a certain number of views or the content of a specific field. It would be nice to have a commercial tag generation screen displayed when you click on it.

The commercial tag set generating module 11000 includes the commercial tag input module 1210, and the commercial tag input module 1112 generates a user-participating commercial tag set as well as an expert-selected commercial tag set generating module 11200. It will be obvious that the module 11300 may also be included. The expert-selected commercial tag set generation module 11200 of the commercial tag set generation module 11000 includes a multimedia content ID display unit 11111. In the drawing, the video tag information is included and preferably includes a video ID. Meanwhile, the multimedia content meta information display unit 1112 includes a title, a tag, a description, and the like of the video. Since the description is long, it is preferable to appear when the description button is pressed.

In order to quickly attach a commercial tag to a video or the like, it is preferable to include a multimedia content player 11212 in the commercial tag set generating module 11000. In this case, the multimedia content player 11212 is played. The advantage is that you can easily enter commercial tags while watching a video. On the other hand, it is preferable that there is further a time selector for selecting two time / times (starting time, end time) for inputting a time-dependent commercial tag under the multimedia content player 1112. Preferably, the time selector appears only when time dependent tag generation is selected in the selection of a commercial tag type. An expert or a participant or an operator of the multimedia content service system 1000 enters a commercial tag in the commercial tag input unit 1112, performs verification on the commercial tag, and then presses an input button. Do. The verification is preferably performed by the commercial tag verification unit 1215, and the verification may be performed when the commercial tag is input to the commercial tag input unit 1113, but all of the at least one set of commercial tags listed in the commercial tag list Alternatively, verification may be performed on the selected part. Although batch verification may be performed on one or some or all of the selected commercial tag lists (candidates), selective verification may be performed. Of course, if the validation option button is pressed, a criterion for verification (1 to 18 for the advertising keyword, a score function, a difference function, etc.) is presented, and the criteria may be selected, based on the selected criterion. The verification is performed, and the results of the verification may include 1) whether to include in the verified commercial tag list and ranking (sequence) information of the commercial tag list based on the selected criteria. The commercial tag set display unit 1214 may be divided into a commercial tag list candidate and a verified commercial tag list unit. However, only one commercial tag list candidate may be used to implement the inventive concept.

In addition, when the time dependent commercial tag generating unit 1112 functions, various commercial tags of the commercial tag list may include time zone information (start time information and end time information) corresponding to the commercial tag. When the user selects time-dependent tag generation (it may be selected by default, or may be the only one), and when selecting / inputting time zone information, when the commercial tag is input through the commercial tag input unit 1213, the commercial tag is input. The time dependent commercial tag generation unit 1112 stores the commercial tag and time zone information selected / input.

The following relates to one embodiment in which a commercial tag is stored.

An example of a time dependent commercial tag table is first described in Table 7 below. It can be seen that different commercial tags are stored in different time zones for the same video ID 103468.

Video ID Scene number Start time End time Commercial tags 103468 0: 01: 35.136 0: 01: 48.458 Genuine Ink, Refill Ink 103468 0: 01: 49.000 0: 05: 10.000 HP printer 103479 17 Ace Bed, Reno Finish, Ribat Furniture

Table 8 below is an example of a time independent commercial tag table.

Video ID Commercial tags 103468 Original Ink, Refill Ink, HP, Epson, Canon, Samsung, Printer, Multifunction Printer

Next, the commercial information or the commercial verification information will be described in detail. The commercial tag verifying unit 1151 of the commercial tag set generating module 11000 may use commercial information or commercial information on commercial tags to be verified, such as “genuine ink”, “refill ink”, and the like shown in Table 8. Generate verification information. Table 9 below is an example of such commercial information or commercial verification information. The commercial tag verification unit 1215 may generate the same commercial information for each keyword advertisement text by treating the keyword advertisement text as a commercial tag or a commercial tag candidate. Of course, in this case, the content suitability in Table 9 below may be automatically calculated or entered.

video
ID Commercial Tag ID
(Keyword ad target text ID)
Commercial Tag (Keyword Ad Text)
Advertising
unit price … score
Function i … contents
Goodness of fit Commercial (Verification) Information apply
ranking 103468 103468-1 Genuine Ink 250 300 70% 210 5 103468 103468-2 Refill Ink 500 800 90% 720 One …

The advertisement price of Table 9 The commercial tag verification unit 1215 generates the commercial verification information using the attributes (attribute values) of 1) to 18) or a function value of at least one predetermined score function i. At this time, the person entering the commercial tag (candidate) can input the content suitability, which is information on how closely related the commercial tag and the multimedia content corresponding to the commercial tag (other content is also possible). There will be. In Table 9, the commerciality verification information is generated by multiplying the value of the score function i of the commercial tag by the value of the content suitability. On the other hand, when there are n commercial tags or a set of commercial tags based on one video or one time zone (in case of time-dependent commercial tags), the commercial tag validator 12215 may calculate an application ranking for them. For example, an example of calculating the application rank may be processed as commercial verification information. In this case, when there is an application ranking, the reward advertisement control module 6900 may utilize the commercial tag having a high application priority to obtain keyword advertisement content in consideration of the application ranking. Table 9 above can be seen as an example for a time independent commercial tag, but the same will be apparent for time dependent commercial tags. This is because the concept of "time dependent commercial tag set" = "time independent commercial tag set" + "time zone information".

Of course, in the case of the time-dependent commercial tag generation unit 11217, time zone information will be required. Any one of the multimedia content service system 1000, the meta information-based keyword advertisement mediation system 2000, or the keyword advertisement content providing system 3000 may include a time dependent commercial tag including the playback of the video and the time zone information. It would be desirable to synchronize the display of keyword advertising content for this so that the keyword advertising content is displayed on the user's computer. On the other hand, when the transmission button is pressed, the commercial tag set transmission module 12000 is operated to convert the generated commercial tag set into the multimedia content service system 1000 or the meta information based keyword advertisement mediation system 2000 or the keyword advertisement. Any one or more of the content providing system 3000 may be transmitted to a predetermined server.

Hereinafter, a method of generating a commercial tag set by the commercial tag set generating system 10000 will be described in more detail with reference to FIG. 29.

A commercial tag set generating system (10000) for generating at least one commercial tag set for a video, the commercial tag set generating system (10000) comprising: (a) obtaining the video information (S81); (B) receiving a candidate of at least one commercial tag for the video (S82); (C) querying whether keyword advertising content for the candidate of the commercial tag can be provided (S83); (d) any one or more selected from among commercial tag candidates for which the keyword advertising content can be provided; Generating a commercial tag set at step S84; And (E) storing the input commercial tag set in correspondence with the video information (S85). The video information includes ID information for a video, and the video ID information may access the video file, and the video file may be downloaded or streamed.

The step (C) is to query any one or more selected from the advertisement keyword DB 6657 and the keyword advertisement content providing server-side advertisement keyword DB 3140 of the keyword advertisement content providing system 3000. The keyword DB 6050 and the keyword advertisement content providing server-side advertisement keyword DB 3140 are registered in 1) product name data or service name data, 2) keyword ad content providing system, and the keyword ad content providing system. A list of at least one advertiser's advertising keywords obtained from 3) 3) keyword advertising target texts in which ad revenue has been generated and 4) the multimedia content service system 1000 or the keyword advertisement content providing system 3000 itself generated, Include at least one of a list of ad keywords from a third party. The advertising keyword DB (6570) and the keyword ad content providing server-side ad keyword DB ad keywords registered in 3140 may have at least one or more meta-information corresponding. The meta information includes 1) total impressions / total calls, 2) increase / decrease rate of total impressions / total calls, 3) total advertisers, 4) average ad unit price, 5) highest ad unit price, 6) 11) calculated for information on minimum ad unit price, 7) average advertiser number, 8) average keyword ad content, 9) average advertiser increase / decrease rate, 10) average ad price change rate, and keyword ad content related to the keyword. Impressions, 12) click-through rate for relevant keyword ad content versus impressions, 13) total clicks, 14) ad revenue accrued, 15) change in impressions, 16) change in click-to-impression rate, 17) total clicks And a rate of increase and decrease of the generated advertising revenue. In the present specification, "attributes of (1) to 18)" or "1) to 18)" means the items of 1) to 18) of this paragraph unless otherwise specified.

The query includes verification, wherein the verification includes the meta of 1) to 18) in which the commercial tag candidate exists in the advertisement keyword DB 6050 and corresponds to the advertisement keyword of the advertisement keyword DB 6708. When at least one selected from the information satisfies a predetermined criterion set for each meta information of 1) to 18), the step (D) is preferably performed in a manner of using the commercial tag.

In the selecting of the step (D), a score function value is calculated by applying a score function that gives a score to the commercial tag candidate in a predetermined manner, and the score function value is preferably higher than or equal to a predetermined criterion.

Step (C) is to query a search system that provides at least one predetermined search service. In step (D), the selection criterion is whether the search result of the search system includes at least one keyword advertisement content. It is preferable whether or not.

The commercial tag set may include at least one time independent commercial tag, and the time independent commercial tag may not include time information in information constituting the tag.

The commercial tag set may include at least one time-dependent commercial tag, and the time-dependent commercial tag may include time information in information constituting the tag.

The time information includes two viewpoint information, and the two viewpoint information is start time information and end time information.

Preferably, the commercial tag includes one or more of a name of a product or service and a brand of the product or service.

The tag information constituting the commercial tag constituting the commercial tag set includes at least two fields, and the tag information is preferably stored in units of the fields.

The step (B) is for receiving at least one commercial tag input subject, and preferably, the step (C) is performed for a commercial tag candidate for each input subject.

Transmitting the commercial tag; wherein the video information is transmitted from the multimedia content service system 1000, and the transmission of the commercial tag is transmitted to the multimedia content service system 1000. The commercial tag set generation system 10000 may be included in the multimedia content service system 1000 or may be connected to the multimedia content service system 1000 through a wired or wireless network.

Referring to FIG. 30, an embodiment in which the multimedia content service system 1000 implements the inventive concept using the commercial tag set generation system 10000 will be described.

In the multimedia content service system 1000 including a multimedia content service server for transmitting to a user selected video user computer 9000, the multimedia content service system 1000 transmits video information to a commercial tag set generation system 10000. Step S91; Receiving a commercial tag set corresponding to the video information from the commercial tag set generating system 10000 (S92); Storing the commercial tag set in correspondence with the video (S93); Acquiring selection information about a video to be transmitted from the user computer 9000 to the user computer 9000 (S94); Receiving keyword ad content corresponding to at least one commercial tag included in the commercial tag set (S95); And transmitting the video and the keyword advertisement content to the user computer 9000 (S96). The advertisement method of the present invention may be performed. The commercial tag set may include at least one time-dependent commercial tag, and the time-dependent commercial tag may include time information in information constituting the tag.

The time information includes two viewpoint information, and the two viewpoint information is start time information and end time information. The keyword advertisement content corresponding to the time dependent commercial tag is preferably displayed between the two viewpoint information associated with the video when the video is played.

Validation of Commercial Tag Information

If there is a plurality of commercial tag information stored in mapping / corresponding to one video, the value of the commercial tags may change over time. Therefore, when the commercial tags are present, 1) the commerciality of the commercial tags (advertising price, estimated) by querying the commercial tags at the predetermined time unit to the advertisement keyword DB 6657 or the keyword advertisement providing system 3000. Rate of return, etc.), and 2) when the video is called by the user's computer, querying the commercial tags with the advertising keyword DB 6657 or keyword advertising providing system 3000 for It is desirable to re-evaluate the commerciality and, based on the re-evaluated commerciality, use the selected one or more commercial tags as meta-information to implement the inventive idea.

56 and 57, the information processing method of the commercial tag set generation system 10000 for general digital content will be described in more detail. The commercial tag set generation system 10000 generates at least one commercial tag set for digital content.

As can be seen in Figure 56, the commercial tag set generation system 10000 (A) receiving a candidate of at least one commercial tag for the digital content (S191), (B) for the candidate of the commercial tag Receiving commercial information (S192), (C) generating at least one commercial tag set for the digital content including any one or more commercial tag candidates receiving selection information among the commercial tag candidates; (S193) and (D) storing the obtained commercial tag set in correspondence with the identification information of the digital content, or transmitting the commercial tag set together with the identification information to a preset system; Through S194, at least one commercial tag set is associated with digital content. The commercial tag set includes at least one commercial tag belonging to a category of a tag, and the commercial tag calls a keyword advertisement through the keyword advertisement content providing system 3000 at the time of generation of the commercial tag or the commercial tag. The presence of at least one keyword advertising content corresponding to the commercial tag is guaranteed at least at least one of the time points. The tag may be a text string of at least one of a product name, a service name, a proper noun, and a keyword registered by the advertiser in the keyword advertisement content providing system 3000. In the step (D), the predetermined system to be transmitted is the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, and the keyword advertisement content providing system. A broadcast service system 13000 providing broadcast content to the user computer 9000, a preset program running on the user computer 9000, the multimedia content service system 1000, and the user computer 9000. ), A digital publication service system 32000 for providing digital publications to the user computer 9000 and a media service system 31000 for providing media services to the user computer 9000, which are involved in the distribution or delivery of digital content. For example, the content syndication system 20000 may be an example.

An information processing method of the commercial tag set generation system 10000 will be described in more detail with reference to FIG. 57. The commercial tag set generation system 10000 performs a step (S201) of receiving at least one candidate of the commercial tag for the digital content and a step of obtaining commercial information of the candidate of the commercial tag (S202). (B-1) transmitting the at least one commercial tag candidate including the commercial information to the computer of the person who wants to generate the commercial tag set using the commercial tag set generating system 10000 (S203) and (B-2). Receiving the selection information on at least one commercial tag candidate from a computer of the person who wants to generate the commercial tag set using the commercial tag set generating system 10000 (S204), and may further perform (B-3). ) At least one or more from the computer of the person using the commercial tag set generation system 10000 to generate the commercial tag set. Receiving additionally any one or more of the ranking information, time information and condition information for the commercial tag candidate (S205) may be further performed. In operation S206, the commercial tag set generating system 10000 generates at least one commercial tag set for the digital content, including one or more commercial tag candidates having received selection information from the commercial tag candidates. And storing the commercial tag set obtained in correspondence with the identification information of the digital content, or transmitting the commercial tag set together with the identification information to a predetermined system (S207).

In step (C), the commercial tag set generating system 10000 generates the commercial tag set by applying the received application rank information, application time zone information, and application condition information to the commercial tag candidates that have received the selection information. Corresponds to the way it can be stored. On the other hand, the commercial tag set generation system 10000 when receiving the candidate of at least one commercial tag with respect to the digital content of the step (A), if the digital content includes the text content, the text content At least one commercial tag candidate may be extracted from the text content by analyzing the information, and the information may be processed by receiving the extracted commercial tag candidate.

Change search results ranking

Subsequently, in general, multimedia content is exposed to a user primarily when a user inputs a search word or clicks on a user's tag, etc., a search engine or multimedia constructed with multimedia content data using a search word or a tag as a search keyword. The query is made to the DBMS about the content data, and the outputting is made to satisfy the query result. The user selects the multimedia content by clicking on the output multimedia content search result. In this case, the total number of multimedia contents, multimedia contents exposed on the first page, and the same page are exposed to the same page according to a predetermined weight or rank policy selected by a user who manages a large number of user clicks or other multimedia contents DB 1110. The ranking among the multimedia contents is determined.

In this case, in order to maximize the profit of the multimedia content service system 1000, the meta information-based keyword advertisement mediation system 2000, or the keyword advertisement content providing system 3000, 1) a multimedia content in which a click occurs in the keyword advertisement content, 2) multimedia content that generates clicks on keyword ad content with high unit prices, and 3) multimedia content related to keyword ad content with high click-through rates. The reason is that users typically select multimedia content arranged in front of the first page. Therefore, when the multimedia content having high expected profitability is placed in the ranking / order / location / page where the user is likely to select, the user selects the multimedia content to be audiovisual and then the audiovisual is finished or after the audiovisual is over. Keyword advertising content exposed to a predetermined position is also more likely to click. On the other hand, when a plurality of keyword advertising content is exposed, presenting the keyword advertising content with a high click-through rate or a high expected rate of return based on existing users to the user will likely generate advertising revenue.

To this end, for each specific multimedia content, 1) the keyword ad content identifier that generated the click, 2) the keyword ad text or keyword ad text group that generated the click, the specific ad text or keyword ad text group, or the specific multimedia content. 3) total clicks, 4) total ad revenue, 5) clickthrough rate relative to keyword ad content impressions, 6) average revenue relative to keyword ad content impressions, and 7) estimated clickthrough rate relative to keyword ad content impressions ( 7) may be the same value as 5).) 8) The estimated revenue compared to keyword ad content exposure (this 8) may be the same as 6)). An estimated revenue for each specific multimedia content can be calculated by processing any one or more of 1) to 8) as a variable using a preset revenue contribution function. For example, the revenue contribution function for a particular multimedia content i, f (i) = the total ad revenue for the keyword ad content for a particular keyword ad target text j of i, or f (i) = the impression ratio of i The total number of clicks related to i or f (i) = sum (advertising unit price * click-to-exposure rate of keyword ad content jk for a specific keyword ad target text j of i). sum means sum. When the multimedia content i is calculated using the revenue contribution function as described above, when there are multimedia content search results satisfying the same search word input or the same tag, the multimedia content having the highest revenue contribution function value is first exposed as a search result. Or at least a revenue contribution function value may be used to determine the exposure order / location / ranking / page of the multimedia contents. That is, for the same search keywords, 1) preferentially expose high-precision multimedia contents as search results, and 2) search results with low weights (usually field weights, if the search keywords match in the title, The weight may be high and the weight may be relatively low if the description matches.) Even if there is multimedia content that matches the search term in the field, if the expected profit of the multimedia content is high, the priority of exposure is reflected to reflect the degree of profitability. Will be able to adjust.

Calculating the expected revenue for a particular multimedia content i and determining the order of exposure of the multimedia content based on the expected revenue once again demonstrates that the inventive idea is essentially different from a typical search keyword advertisement. That is, a normal search keyword advertisement only has a connection to a specific content and input of a search word, and thus cannot accumulate an advertisement effect generated under the specific content. The reason is that since the keyword advertising contents are placed on a page equal to the specific content as a search result in the normal search keyword advertisement, it is difficult for the keyword advertising content to set a revenue contribution function with the specific content.

Next, the method and system for syndication (distribution) using commercial tags will be described.

Commercial tag utilization content syndication method of the present invention relates to the use of the commercial tag of the present invention in the existing content syndication method, so that the keyword advertising content associated with the commercial tag can be exposed to the audio-visual user.

At present, the distribution of content that does not pay a fair price to those who have a right to the content, such as the copyright holder through the Internet or offline media such as DVD has exploded. In addition to P2P, illegal content sharing, transmission, and copying are spreading online and offline, preventing the legitimate distribution of contents. As a result, not only the creators of the contents but also legitimate paid distributors of the contents do not obtain legitimate profits, and the development of the contents industry is stagnating.

On the other hand, the Internet is based on the perception that users are free, the insensitivity to using illegal content online, and the spread of services that allow free access to quality content such as www.google.com www.youtube.com. The user has a serious objection to paying a fair amount for the use of the content.

Accordingly, the present invention intends to contribute to the promotion of distribution of content by allowing users to use the content for free or at very low cost through the distribution of advertisement revenue through commercial tags closely related to the content. In this case, the use of the content will be activated because there is no burden of the content use cost or extremely small, and the content producer system 15000, the processor, the distributor, etc. can also enjoy a legitimate profit for contributing to the use of the content.

46 relates to a conventional content syndication model. When there is one content, the content is delivered to the user computer 9000 in the content producer system 15000, content distributor system 16000 or content distributor system 1000-1 (multimedia content service of the present invention). Since the system 1000 is a system for providing content to the user computer 9000, the system 1000 becomes the content distributor system 1000-1. The content distributor system 1000-1 is a higher concept of the multimedia content service system 1000. When the content distributor system 1000-1 distributes the multimedia content to the user computer 9000, both of them become the same. Hereinafter, reference numerals of the content distributor system 1000-1 denote the multimedia content service system 1000. In the present invention, reference numerals 1000 and 1000-1 denote multimedia contents for the user computer 9000. The content producer system 15000 may be a newspaper company in the case of news, a broadcasting station in the case of broadcasting (the outsourcing producer in the case of outsourcing production, or the outsourcing). In the case of a production company that delivers the production), a music record company (subject to recording sound, etc.), or a content generated by an individual or a small group such as UCC or PCC, the individual or small group is a content producer system (15000). In the category of the content producer system 15000, additional information is added to content, such as a person who generates a secondary work with another person's content / article, or who adds at least one or more meta information to another person's content / artwork. The person who adds, creates additional value, or creates additional / dependent assets / contents can 15000. The content distributor system 16000 refers to a person who distributes content produced by the at least one content producer system 15000 for use by a third party, and the third party uses a distributor system. (1000-1). The content distributor system 1000-1 refers to a person providing content to a user's terminal. The conventional content syndication model further includes a copyright related system and a clearing system related to the conventional content syndication in relation to the distribution of the content. However, in the description of the present invention, this system is not important, but is omitted. They are not excluded from the spirit of the invention.

Any two or more of the content producer system 15000, the content distributor system 16000, or the content distributor system 1000-1 may be the same subject. The content producer system 15000, the content distributor system 16000, or the content distributor system 1000-1 for the same content may be different subjects, even if the same contents are distributed according to the distribution path of the contents. It may be operated. For example, a newspaper company that operates ABC.com (content producer system 15000) is the above; ABC.com is the content producer system 15000 and the content distributor system 1000-1 when the article of the newspaper is directly provided to the user computer 9000. In addition, if ABC.com provides the user computer 9000 with articles produced by other newspapers, or provides content produced by another content producer system 15000 on its own site, ABC.com is a content distributor system ( 1000-1). And if ABC.com provides an article for a portal called AAA.com, then ABC.com would be the content distributor system 16000.

Given that the content is delivered in the order of producer-> distributor-> distributor system 1000-1-user, the content delivery method in the present invention includes 1) delivery of the content data itself at each delivery step, and 2) content. The transfer of pointer information to data includes one or more of two. The transmission of the content data itself of 1) is based on the fact that the content data is physically transmitted and the received content data is stored, and the receiving party is responsible for the content from his server system to his / her own system / server. Any one or more of the above 1) and 2) can be performed. In the transfer of the pointer information to the content data of 2), the content data is not physically transmitted, but pointer information (location information, URL, URI, address information, etc.) that can access the content data is delivered and delivered. The receiving system / server can access the content data through the transmitted point information. For example, text and image 1 produced by a producer, distributed by a distributor, and distributed by a distributor system 1000-1 to a user computer 9000 on one news content page delivered to a user computer 9000. Suppose that it contains 1 video and 1 video. In this case, any one or more of the methods of 1) and / or 2) may be used to transmit the text data, the image data, and the video data at each stage. That is, the text data is delivered to the distributor and the distributor system 1000-1 to 1), the image and the video remain on the server of the producer, and the text data includes the point information on the server of the producer of the image or the video. (URL, etc.) is included and delivered, the browser of the user computer (9000) receives a text from the server of the distributor system (1000-1), the image and video from the server of the producer to configure a screen Can be shown to the user.

Next, a content syndication method using the commercial tag according to the present invention will be described with reference to FIG. 46. In order to implement the present invention, in addition to the configuration of FIG. 45, 1) the necessary keyword advertising content providing system 3000 for obtaining keyword advertising content using a commercial tag; and 2) the content syndication function of the present invention related to a commercial tag. What is needed is a content syndication system to perform. Of course, at this time, the content producer system 15000, the content distributor system 16000, and the content distributor system 1000-1 are examples. The content producer system 15000 distributes the content to the user computer 9000. (1000-1).), The user computer 9000 and the keyword advertisement content providing system 3000 are not a system of existing content syndication, but the content producer system 15000 and the content distribution of the present invention. The child system 16000, the content distributor system 1000-1 are examples.), The user computer 9000, and the keyword advertisement content providing system 3000.

The content syndication system is one example of the content producer system 15000, the content distributor system 16000, and the content distributor system 1000-1), the user computer 9000, and the keyword advertisement content provision. There is a dependent content syndication system included in the system 3000 and an independent content syndication system that is separate from them.

Content syndication method using commercial tags includes: 1) management of commercial tags (management of commercial tags is a method of including / linking / linking commercial tags to multimedia content in the syndication process of content and controlling methods for commercial tags. 2) You should consider calculating your advertising revenue.

47 is a diagram of one embodiment of a content syndication system of the present invention. The content syndication system includes a content syndication management server 21000 that manages content syndication. As shown in FIG. 46, content syndication is managed in the content producer system 15000, the content distributor system 16000, the multimedia content service system 1000 1000, the user computer 9000, and the keyword advertisement content. Since it may be performed in the providing system 3000, these systems may also include the content syndication management server 21000 as one component thereof The content syndication management server 21000 which performs a management function for content syndication. The content syndication DB unit 211100 and the content syndication control unit 21200 may further include a content syndication settlement unit 21300. The content syndication DB unit 211100 may be associated with commercial tag data. Content that includes a commercial tag DB (21120) and is associated with Content ID data. The ID DB 21110 may further include commercial tag condition information DB 21130 related to various conditions under which the commercial tag is applied.The information on the commercial tag stored by the commercial tag DB 21120 may include 1) at least. N commercial tag sets consisting of one or more commercial tags (n is one or more), 2) location information about the commercial tag set data, 3) various meta information about the commercial tag or the commercial tag set (these The information may be described later). Various data of 1) to 3) of the commercial tag DB 21120 may be linked / corresponded 1: 1 with one specific content or a specific content set, and the key (1) to call the individual information of 3) key) value may be the content ID.

The content syndication controller 21200 may perform various controls related to content syndication, and may further include at least one or more detailed function modules as follows. The function performed by the content syndication controller 21200 will be described in more detail in various places in the present specification.

The content syndication control unit 21200 may further include a commercial tag set call acquisition module for obtaining call / request information on a commercial tag set from an external system. In this case, the commercial tag set call acquisition module may accept a commercial tag set request through a content ID. In this case, the content syndication control unit 21200 may query the content ID to the content syndication DB unit 211100 to provide at least one commercial tag set corresponding to the content ID to the external system. In this case, it may be desirable to further include an identifier promised with the content ID or other external system.) The commercial tag set providing module 21230 is responsible for providing the commercial tag set. In this case, the content syndication control unit 21200 inquires about the commercial tag condition information DB 21130 whether a special condition has been added in relation to the content ID or the commercial tag set, and if the special condition information is further added, such a condition. The information may further be provided to the external system. On the other hand, when providing the commercial tag set, it may be desirable to further include information that 1) the commercial tag set is about what the content syndication system provides, and 2) for each commercial tag set or for each commercial tag. It may be preferable to further provide an identifier, and 3) the content syndication control unit 21200 may record and manage various log information related to a commercial tag set request of the external system. Such information, such as 1) to 3), may be necessary for various purposes, such as accounting for the advertising revenue generated when the keyword advertising content related to the commercial tag is exposed or clicked, and counting, measuring, and tracking the advertising effect.

In this case, the content syndication control unit 21200 may further include a commercial tag set combining module 21220. The commercial tag set combining module 21220 performs a function of combining content information and commercial tag set information. The content information to be combined includes any one or more of any data related to the content provided for the purpose of combining, such as 1) content data itself, 2) content ID, and 3) content location information. Commercial tag set information, which may include one or more of: 1) commercial tag set data itself, 2) commercial tag set ID, 3) commercial tag set location information, and 4) various metadata associated with a commercial tag set, each of which is different from each other. And 1: 1 or 1: n bond. The binding has a soft binding and a hard binding. This will be described later. The commercial tag set combining module 21220 is more closely related to the package model among the content syndication models described later, and may be partially used in the independent root model described later.

Distribution Model of Multimedia Content and Commercial Tags

When there is a piece of content, the person who associates the set of commercial tags with the content has a relationship with the operator of the content producer system 15000, the content distributor system 16000, or the content distributor system 1000-1 and others. Any one or more of a third party (advertising specialist) can do this. That is, when there is a single multimedia content, at least one subject may associate / correspond to a set of commercial tags related to the multimedia content in the distribution process of the multimedia content. In this case, the multimedia content and the commercial tag set may be hard bound or soft bound. The strong coupling means that the multimedia content and the commercial tag set are transmitted together in most information transmissions after linking / corresponding, and is referred to herein as a package model. There may be a first model to be transmitted together, and a second model to transmit multimedia content data location information capable of calling the multimedia content data and commercial tag set data location information capable of calling the commercial tag set data together. Weakly coupled means that the multimedia content and the set of commercial tags can be stored separately or transmitted as separate systems, and are referred to as independent route models in the present invention. The location information is a term used in the same sense as a URL, URI, address information or point information of data, and all of them refer to information from which specific information (data) can be obtained.)

First, the package model will be described. One multimedia content may correspond to one or more commercial tags and / or commercial tag sets (a set may, of course, be set to its own element in view of set theory). When there is multimedia content and a commercial tag set (CTS = Commercial Tag Set, CT = Commercial Tag (s)), the multimedia content and the CT are packaged together with the content. The package model sets the commercial tag set together when the multimedia content itself is transmitted / replicated from the content producer system 15000 to the content distributor system 16000 and / or the content distributor system 1000-1. The main focus is on how data is transmitted and replicated as data. Of course, the content producer system 15000 does not include commercial tags, and the content distributor system 16000 may also include commercial tags for the first time, in which case the multimedia content and commercial tags at the content distributor system 16000 stage. The first packaging for happens. It would also be desirable for the packaging to have a unique key value that associates the multimedia content with a set of commercial tags for the multimedia content. Of course, it will be apparent to those skilled in the art that conventional techniques related to content syndication, such as DRM, may be applied in the implementation of the present invention, but this is not a feature of the present invention.

Meanwhile, two or more subjects may independently include a commercial tag in the distribution process of the multimedia content with respect to one multimedia content. (Independently including commercial tags would of course include a change to existing commercial tags.) For example, a content producer system (15000) may include a commercial tag set named CT1 in multimedia content M When provided to the distributor system 16000, the content distributor system 16000 may include an independent commercial tag set called CT2 in the multimedia content M, and further, the content distributor system 1000-1 may independently refer to CT3. A commercial tag set may be included in the multimedia content M.

The package model is described with a specific example as follows. Assuming that the first commercial tag corresponding to the multimedia content is the content distributor system 16000 rather than the content producer system 15000, the commercial tag and the multimedia content are first packaged by the content distributor system 16000. do. In this case, the packaged multimedia content and the commercial tag are stored in the content distributor system 16000, and the multimedia content and the commercial tag stored in the content distributor system 16000 are transmitted together to the content distributor system 1000-1. The multimedia content is transmitted to the user computer 9000 through the content distributor system 1000-1 (eg, a portal). In this case, the commercial tag calling the keyword advertisement content may be controlled by the content distributor system 1000-1, and the content distributor system 1000-1 may use the commercial tag to advertise the present invention. Can be performed.

Of course, since the distribution of the content includes transmission / duplicate of the content data or transmission / duplicate of the location information of the content as described above, the package model 1) the content data and the commercial tag data are bundled together. The first package model to be distributed and 2) the location information (location information) of the content data and the location information (location information) of the commercial tag may be grouped together and subdivided into a second package model that is distributed. When the second package model is utilized, 1) the method of controlling the advertisement method of the present invention using the commercial tag by the content distributor system 1000-1, and 2) the system of the party in which the commercial tag is stored is commercially available. Any one or more of the method for controlling the advertisement method of the present invention using a tag may be implemented. For example, the method of 1) provides a code (a program including code constituting a web page or other script) provided by the content distributor system 1000-1 to the user computer 9000. After acquiring the commercial tag, the commercial tag is transmitted to the keyword ad content providing system 3000 that the user specifies, to obtain the keyword ad content, and to expose the acquired keyword ad content to the user's computer 9000. It can be implemented by inserting a program to For example, the method of 2), when accessing the stored commercial tag through the code of the content distributor system 1000-1 provided to the user computer 9000, the system of the person storing the commercial tag Is not a commercial tag, but may transmit the commercial tag to the keyword advertisement content providing system 3000 to provide the received keyword advertisement content to the user's computer. That is, in the method of 2), the keyword advertisement content is transmitted by the system of the person who stores the commercial tag to the code provided to the user computer 9000 by the content distributor system 1000-1, and the code is transmitted. The displayed keyword advertising content is displayed on the display device of the user computer 9000 in a preset manner.

In order for content syndication to occur smoothly, it may be desirable to increase the efficiency of distribution in that the content is processed in a specific standard distribution format or a distribution format agreed between the parties participating in the distribution. An exemplary configuration of the package model will be described. The content package may include 1) content information + 2) commercial tag information + 3) management information and distribution information. Conceptually, it is preferable that the content information is understood at the innermost side, the commercial tag information at the outermost side, and the management information and distribution information at the outermost side. When the content package is in XML, the content portion of the content information in multimedia such as a video, sound, or image, which is not text, includes location information for calling the multimedia content portion as the content information. There may be.

48-50 are exemplary views of the package model.

FIG. 48 relates to the first commercial tag data being combined in a content distributor system 16000 and delivered to the multimedia content service system 1000. The content distributor system 16000 and the multimedia content service system in this figure. (1000 shows that a dependent content syndication system is included. It is important in which system to obtain the keyword advertising content using commercial tag data. When there is a commercial tag, the commercial tag (or Who, when, how to obtain, transmit, and control keyword advertising content using keyword-targeted text) has been described in detail in the specification of the present invention, including a role sharing model, which is equally applicable to content syndication. Drawing It is clear that the present invention is only one embodiment, while Figure 48 illustrates that the content data and the commercial tag data are combined, but this is only an example and the content address information and the commercial tag set address information are combined and distributed. In this case, the multimedia content service system 1000 or the user computer 9000 may obtain content data as the content address information and commercial tag data as the commercial tag set address information. After the multimedia content service system 1000 obtains the keyword advertising content, it may provide the keyword advertising content and the multimedia content to the user computer 9000, on the other hand, the commercial tag at the user computer 9000. Data to generate keyword ad cones Flats available through the system (3000) may be available for keyword advertising content. The former model and more useful to take advantage of the time independent commercial tag, the latter model would be more useful to take advantage of the time-dependent commercial tag.

The second model is the independent route model. This model contains only the location information that stores commercial tags that can retrieve corresponding commercial tags in the distributed multimedia contents. The commercial tags are not physically and / or logically packaged with the multimedia contents and exist independently. to be. That is, using this model, no matter what stage the multimedia content is distributed in, the commercial tag for the multimedia content is stored in at least one content syndication (independent content syndication or dependent content syndication), and the system using the multimedia content. When the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, and / or the user computer 9000 use the multimedia content, a commercial tag corresponding to the multimedia content is used. It can be called and used through the content syndication. The content syndication may be performed by a user of each content (content producer system 15000, content distributor system 16000) that independently associates a commercial tag with a plurality of subjects in a single multimedia content. One or more content distributor systems 1000-1 may be retained. Meanwhile, for convenience of management, a commercial tag corresponding to one multimedia content may be distributed as a commercial tag corresponding to the first person. Of course, the distribution of the content will of course include transmission / duplicate of the content data or transmission / duplicate of the location information of the content as described above.

51 to 53 are exemplary embodiments related to the independent root model. When the user computer 9000 uses commercial tag data, the user computer 9000 may store the commercial tag data in the content producer system 15000, the content distributor system 16000, and the multimedia content service. System 1000, which can be obtained from any of the independent content syndication systems. For example, the user computer 9000 can provide location information about the commercial tag set data from the multimedia content service system 1000. As shown in FIG. Obtains information about a specific independent content syndication system, and may use the location information to obtain the commercial tag set data from the independent content syndication system. It may be received from the content distributor system 16000 instead of the system 1000. From the standpoint of the user computer 9000, the content producer system 15000, the content distributor system 16000, and the multimedia content service. Although the system 1000 has obtained commercial tag set data from any one or more of the independent content syndication systems, the multimedia content service system 1000 is the content producer system 15000 and the content distributor in a similar principle. The present invention may be implemented by obtaining commercial tag set data from any one or more of the system 16000 and the independent content syndication system.

It will be described in more detail below.

Some examples of the independent route model are described below.

The first example assumes that the first commercial tag corresponding to the multimedia content is the content distributor system 16000 (e.g., broadcast content distributor) rather than the content producer system 15000, and the multimedia content is the content producer system. It is assumed that the multimedia content is stored in a system (for example, a broadcasting station system) of 15000 and the multimedia content is transmitted to the user computer 9000 through the content distributor system 1000-1 (for example, a portal). When the user computer 9000 accesses the content distributor system 1000-1 to call specific multimedia content, the multimedia content is transmitted to the user's computer. For example, the content distributor system 1000-1 may provide a video screenshot or a thumbnail to the user computer 9000, and the URL for the user to call the video content in the screenshot or thumbnail. Or a screenshot or the like with a URI link, the browser of user computer 9000 obtains the video content information along with the link. Acquisition of a video may be either a streaming method (a generic term for a server having video data to provide a piece of video in pieces) or a file download (a generic term for transmitting a video file itself to a user's computer 9000). Can be. In this case, when there is information on a commercial tag corresponding to the multimedia content, keyword advertisement content may be obtained by using a commercial tag. The information on the commercial tag may be one or more of the commercial tag data itself or location information on the commercial tag data.

At this time, the multimedia content and the commercial tag may be independently controlled. Therefore, in this example, since the commercial tag is in the content distributor system 16000, an example of a method of utilizing the commercial tag in the content distributor system 16000 may be as follows. First, the content distributor system 1000-1 knowing that the commercial tag is in the content distributor system 16000 obtains the commercial tag, transmits it to the keyword advertisement content providing system 3000, and then the keyword ad. The keyword advertisement contents may be obtained from the content providing system 3000, and the obtained keyword advertisement contents may be controlled to be displayed at a predetermined position of the user computer 9000. In this case, the control is performed through 1) a code (program) transmitted by the content distributor system 1000-1 to the user computer 9000, and 2) the content distributor system 1000-1 first performs keyword advertising. By obtaining the content, including the obtained keyword advertising content, the screen page (web page may be an example) for displaying the keyword advertising content and the multimedia content is configured and transmitted to the user's computer. Any one or more of the methods may be practiced alone or in combination. If the commercial tag is a time dependent commercial tag, it would be desirable to include the method of 1) above. The reason is that the time-dependent commercial tag obtains keyword advertising content with a completely different type of commercial tag over time, but when the HTTP protocol or the like is used, the content distributor system 1000-1 causes the user computer to be used. After sending the requested information to (9000), the connection between them is lost. Of course, at this time, the keyword ad content for all time-dependent commercial tags may be obtained at a time and transmitted to the user computer 9000, separated by time-dependent commercial tags (including time zones), Code that functions on the user computer 9000 (which may be provided by the content distributor system 1000-1) may be provided to the user by providing corresponding keyword advertising contents by time zones.

In the second example, the multimedia content data and the corresponding commercial tag are both present in the content producer system 15000, but both are not packaged in one distribution unit. In this case, as in the first example, the multimedia content is processed in relation to the content producer system 15000, and the commercial tag is processed in the same way as the content producer system 16000. 15000).

The third example is a case where both the multimedia content data and the commercial tag exist in the content distributor system 1000-1. In this case, since the content distributor system 1000-1 is configured to be treated in the same manner as the multimedia content service system 1000 including commercial tag information, the inventive concept of this configuration has been described in detail herein.

Distribution control

The idea of the present invention is focused on the distribution of content and the distribution of the commercial tag. The first thing to note is the distribution and control of commercial tags. Distribution and control of the commercial tag is the content syndication control unit 21200 of the content syndication system of the present invention. The commercial tag corresponding to the distributed content may correspond to and store the content in any one or more processes of distribution of the content, such as production, distribution, and distribution of the content. Furthermore, the commercial tag itself may also be subject to distribution in relation to the corresponding content. The commercial tag is distributed in 1) packaged with the content, or may be distributed 2) independent of the content. Furthermore, the distribution of the commercial tag or the content is a distribution in which the commercial tag data itself or the content data itself is transmitted / replicated, or any position such as the location information (URL, URI, etc.) in which the commercial tag or the content exists. Information to be displayed).

The subject controlling the commercial tag is 1) a code (program) provided by the content distributor system 1000-1 or the content distributor system 1000-1 to the user computer 9000, and thus the content distributor system 1000. -1) or the code can transmit the commercial tag to the keyword advertising content providing system 3000, and the keyword advertising content can be obtained from the keyword advertising content providing system 3000 and finally displayed on the user computer 9000. have. On the other hand, if the subject controlling the commercial tag is another subject (content producer system 15000, content distributor system 16000) other than the case of 1) of the paragraph, the content distributor system 1000-1. Alternatively, the code may obtain the keyword advertising content from the other subject and finally display it on the user's computer.

Meanwhile, in a special case, the subject controlling the commercial tag may be a third party system, and an example of the third party system may include the keyword advertisement content providing system 3000 or the keyword advertisement content providing system 3000. It can be a system of subjects that can be identified with the operating subject. An independent content syndication system is an example of the third party system. The independent content syndication system may systematically include the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, the user computer 9000, and the keyword advertisement content providing system ( At least one or more of the content producer system 15000, the content distributor system 16000, and the content distributor system 1000-1. , The user computer 9000, the keyword advertisement content providing system 3000, and a commercial tag according to the present invention.

The content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, and the keyword advertisement content providing system 3000 may be associated with a commercial tag such as the independent content syndication system. It may include a system for performing various functions. Such an internal system is called a dependent content syndication system, and a management entity for the dependent content syndication system includes the content producer system 15000, the content distributor system 16000, and the content distributor including the dependent content syndication system. The system 1000-1, the user computer 9000, and the keyword advertisement content providing system 3000 are the same as the management principal.

This will be described in more detail later in the distribution of advertising revenue.

Ad revenue share

A second aspect of the present invention's attention is on the distribution of advertising revenue. Next, the idea of the present invention related to the distribution of revenue will be described. According to the present invention, the advertising content is transmitted from the keyword advertising content providing system 3000, and the advertising revenue (the click or impression of the keyword advertising content (especially the keyword advertising content) caused by the keyword advertising content transmitted from the keyword advertising content providing system 3000. If an advertising video is included, the advertising video is exposed to generate an important advertising effect. At this time, if the two-character composition, such as the keyword advertising content providing system 3000 and the multimedia content service system 1000, etc., information processing for the distribution of revenue is not so complicated. Two models (distribution through data transmission / replication, distribution of location information), 2) the creator of the commercial tag, the distributor of the commercial tag and the distributor of the commercial tag and the content producer system (15000), the content distributor Due to the fact that the system 16000 and the content distributor may be different, and 3) that the advertising revenue must be distributed through the keyword advertising content providing system 3000, the information processing for transparent distribution of revenue must be quite complex and have various models. do. Meanwhile, when the keyword advertisement content providing system 3000 is the same or the same business entity as the content producer system 15000, the content distributor system 16000, and the content distributor, the description is omitted.

There are three main categories of revenue sharing models. First, the content distributor has the authority to control the commercial tag and second, the content producer system 15000 or the content distributor system 16000 other than the content distributor has the authority to control the commercial tag. And third, the third party system has the authority to control the commercial tag. Dispense one by one.

When the content distributor has the authority to control the commercial tag, 1) the transmission process of the commercial tag to the keyword advertising content providing system 3000, 2) the keyword advertising content from the keyword advertising content providing system 3000 3) any one or more of the content distributor system 1000-1 and the keyword advertisement content providing system 3000 may include a) a content distributor system 1000. At least one of an ID value of -1), b) a commercial tag ID value for each commercial tag, and c) an ID value of keyword advertisement content transmitted to the content distributor system 1000-1 must be managed. The management is preferably performed by the keyword advertising content providing system 3000. Of course, when the content distributor system 1000-1 transmits the at least one commercial tag independently of the administrative purpose, the keyword advertisement content providing system 3000 includes receiver information to transmit keyword advertisement content. Of course it will. In the process 1), the content distributor system 1000-1 may include at least one of the a) and b) to transmit the commercial tag to the keyword advertisement content providing system 3000. In the step 2), the keyword advertisement content providing system 3000 needs to include at least one information of a) to c) for each of at least one keyword advertisement content. In this case, the a) information may be known through the IP value or account information of the content distributor system 1000-1, and the b) value may be first given by the keyword advertisement content providing system 3000. The content distributor system 1000-1 provides only a string or an array of at least one commercial tag, and the keyword advertisement content providing system 3000 receives the string or the array and receives each commercial tag for the first time. ID keyword may be assigned to each keyword.) Meanwhile, the keyword advertisement content may include identification information (keyword advertisement content ID value) of the keyword advertisement content transmitted at a specific time point or the keyword advertisement content at which a click occurred at a specific time point. Easy to transmit the keyword advertising contents, receive click information (receive via redirect, etc.), and process click information. The. When the process 3) occurs in the keyword advertisement content providing system 3000, the ID content of the keyword advertisement content and identifier information of the content distributor system 1000-1 may be used. It is possible to know the keyword advertisement content in which the click and the like occurred, so that the contribution amount of the content distributor system 1000-1 that contributed to the generation of an advertisement effect can be measured. If it occurs at 1000-1, the content distributor system 1000-1 should transmit the keyword advertisement content ID from which the click occurred to the keyword advertisement content providing system 3000. (Of course, at this time, it may include an identifier of the content distributor system 1000-1, which is its ID. On the other hand, the keyword advertisement content providing system 3000 uses the keyword advertisement content ID where the click has occurred. If it has information that can recognize the identity of (1000-1) it may not be included in the content distributor system (1000-1) identifier.) In this case, the keyword ad is called using the commercial tag Advertisement effect on the content may be measured for the impression, not the click, and the present invention may be used for the advertisement method based on the exposure amount, in which case the process of 3) may be unnecessary. (I.e., it can be said that the advertisement has already been exposed by the transmission of the keyword advertising content.) Meanwhile, the process of 3) above is performed. The keyword advertising content provided in the third than the operator of the system (3000), institutions (syndication companies, etc.) may be performed. The third institution may be provided between the content distributor system 1000-1 and the keyword advertisement content providing system 3000 to perform a function of receiving and transmitting information such as a click, and the keyword advertisement content providing system. Information, such as a click, may be received from 3000 and processed. In the present invention, in order to avoid the complexity of the description, the third institution of this paragraph has been described in combination with the keyword advertising content providing system 3000, but in actual application of the present invention, it may exist as a separate and independent business. When a separate independent business entity actually performs the function description for the keyword advertising content providing system 3000, it will be reasonable that the keyword advertising content providing system 3000 mentioned in the specification is interpreted as the separate independent business. .

For example, the content distributor system 1000-1 may include the ID value of the content distributor system 1000-1 in tag information and transmit the same to the keyword advertisement content providing system 3000, and the keyword advertisement content providing system. The keyword 3000 obtains the keyword advertisement contents, and includes the keyword advertisement contents including one or more of the ID value of the content distributor system 1000-1, the ID value of the keyword advertisement contents to be transmitted, and the third key value in the keyword advertisement contents. Is transmitted to the content distributor system 1000-1. (When the third key value is clicked on the keyword advertising content, if redirect information is set to the keyword advertising content providing system 3000 when the keyword advertising content is clicked, The first click is connected to the keyword advertising content providing system 3000, where the keyword advertising content providing system 3000 is received at the time of transmission. As a third key value, the third key value within it recognizes that the third key value is the keyword advertising content associated with a particular commercial tag of a specific content distributor system 1000-1 or a specific content distributor system 1000-1. This also applies to the ID value of the keyword advertisement content to be transmitted.)

In another example, the content distributor system 1000-1 may include an identifier of its own content distributor system 1000-1 as receiver information for keyword advertisement content, and include at least one commercial tag in the keyword advertisement content providing system. The keyword advertisement content providing system 3000 may include a keyword advertisement content ID value for each commercial tag and transmit the same to the content distributor system 1000-1. In this case, when a click or the like occurs on a web page (content page including keyword advertising content) transmitted to the user by the content distributor system 1000-1, the keyword advertising content includes redirect information. The advertisement content providing system 3000 may obtain click information on the keyword advertisement content, and measure the effect of the advertisement on the keyword advertisement content. Allows the advertiser's ad page (including advertiser's ad content) to be redirected to the computer.

In the above, the case where the content distributor system 1000-1 has control over the commercial tag (it is essential to transmit to the keyword advertisement content providing system 3000 and obtain keyword advertisement content) has been described. In this case, it is possible to measure transparent advertising effects between the Saigi content distributor system 1000-1 and the keyword advertisement content providing system 3000, and also to effectively distribute revenue. In this case, in order to effectively implement the idea of the present invention, a structure for transparent revenue distribution with the content distributor system 16000 and the content producer system 15000, as well as the content distributor system 1000-1, and the data based on the structure There must be a flow. This is explained.

The content distributed by the content distributor system 1000-1 has a content ID, and at least one commercial tag ID (which may be a commercial tag set ID) for the content may correspond to the content ID as a key value. Therefore, at least one or more keyword advertisement content IDs for the commercial tag IDs may correspond to each other, and the effect of the advertisements on the keyword advertisement content IDs is the keyword advertisement content providing system 3000 or the content distributor system 1000-1. ) Can be measured. The content ID may obtain information about the content producer system 15000 and the content distributor system 16000 related to the content. Therefore, in order to measure the advertisement effect, the content distributor system 1000-1 determines whether the content ID vs. the content ID. Information about the commercial tag ID should be stored, and 1) a method of directly measuring the effect of the advertisement on the content ID and / or the commercial tag ID (impressions or clicks on keyword ad content called with a specific commercial tag). The content distributor system 1000-1 obtains whether or not the content distributor system 1000-1 is primarily connected to the keyword advertisement content to the content distributor system 1000-1, and the content distributor system 1000-1 receives the keyword advertisement content. When redirecting to the providing system 3000 and the keyword advertising content providing system 3000 finally redirects to the advertisement page of the advertiser, the content distributor system 1000-1 is directly from the user computer 9000. Whether or not the advertising effect occurs), 2) indirectly obtained from the keyword advertising content providing system 3000 Method (the keyword advertising content is connected to the keyword advertising content providing system 3000, and then redirected to the advertiser's advertising page, and the generation of the advertising effect such as a click is transmitted to the content distributor system 1000-1 in real time or Reporting by preset units). In the case of 2), the keyword advertisement content providing system 3000 may include a) a content ID or a content producer system 15000 or a content distributor system 16000 in a commercial tag delivered from the content distributor system 1000-1. If there is information on the commercial tag, it is possible to measure or calculate the occurrence value of the advertising effect for each content ID, content producer system (15000) or content distributor system (16000). In the case of 2), the keyword advertisement content providing system 3000 may include b) a content ID or a content producer system 15000 or a content distributor system 16000 in a commercial tag delivered from the content distributor system 1000-1. If there is no information on, the keyword advertisement content providing system 3000 may transmit the generated value of the advertisement effect measured based on the commercial tag ID to the content distributor system 1000-1. In the case of b), the content distributor system 1000-1 corresponds to the content ID using the commercial tag ID as a key value, and the content distributor system 16000 and the content producer system 15000 using the content ID as a key value. Will be able to match. In this case, the content of the content distributor system 16000 and the content producer system 15000 is a flat fee (the amount per month for each 100 pieces of content or how much per piece of content per piece of content is the flat rate / If you're monetizing with a percentage system (cost / revenue allocation for content, such as a few percent of advertising costs, that is related to advertising effectiveness), rather than revenue sharing, In the case of a) and b), the share that they can receive will be transparent.

In order to be transparent content syndication based on a commercial tag, 1) a mapping between a content ID and a commercial tag ID related to the content is required, and a keyword advertising content ID to be called based on the commercial tag is mapped or based on the commercial tag. The method of mapping the advertisement effect occurrence value to clarify the contribution degree of each subject of the content syndication is preferable. On the other hand, the following configuration will also be possible. 2) Based on a specific content page (web page, etc.) of the content distributor system 1000-1 including the content, the advertisement effect is measured by clicking on the keyword advertisement content on the page, and the page ID. The content ID included in the page can be obtained using the key value, and the content producer system 15000 information and the content distributor system 16000 information can be obtained through the content ID. That is, as well as the method of 1) and 2), the content distributor system 1000-1 identifies a) the content producer system 15000 information and the content distributor system 16000 information using the content ID as a key value. b) using one or more of Content ID, Commercial Tag ID, Keyword Ad Content ID, and / or the specific content page (web page) where the advertisement effect occurred as a key value to directly or indirectly generate the occurrence value of the advertisement effect. Keyword advertising content providing system 3000). If there is a) and b), the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1 and / or the keyword advertisement content providing system 3000 for the content. In between, transparent profit sharing is possible.

There are two types of content distributor system 1000-1 in the present invention. One is a type that delivers content to your computer (9000) online, such as www.youtube.com, in a content delivery format that can be accommodated by a web page or other user computer (9000) (installation program installed on your computer (9000)). And a setup program (gom player, itunes, window media player, etc.) to the user's computer 9000, and through the setup program the content transmission method such as file download or streaming method. There are types that provide content to computers. The installed program also becomes a kind of system connected to the network 8000, and can sufficiently perform the function of the content distributor system 1000-1 according to the present invention. In this specification, various codes (programs) may be inserted into web pages provided by the content distributor system 1000-1 to the user computer 9000. The code may be understood as part of the content distributor system 1000-1. That is, the content distributor system 1000-1 of the present invention does not mean only a physical server, but functions on the physical entity or is independent of the physical entity (for example, a server served by www.youtube.com). It would be desirable to be understood as a physical entity on the network 8000 (eg, functioning on user computer 9000).

Subsequently, the control of the commercial tag (which is mainly related to transmitting the commercial tag to the keyword advertisement content providing system 3000 and receiving the keyword advertisement content) is the content producer system 15000 or the content distributor system 16000 or The case of the third party system (hereinafter, described as the content producer system 15000 or the content distributor system 16000 but not the third party system) will be described. In this case, the content producer system 15000 or the content distributor system 16000 may be distributed outside the commercial tag to the content that is transmitted to the outside or requested to be connected to the outside, or receives / connects the commercial tag to the content. Interlock to be called from. This will be described in detail by dividing it into detailed models.

The method for the content producer system 15000 or the content distributor system 16000 to have control over the commercial tag includes 1) a method for controlling the area in which the keyword advertisement content is displayed, and 2) a commercial tag or the commercial. There are two ways to deliver the keyword-based advertising content based on the tag to the content distributor system 1000-1 or the user computer 9000 via the content producer system 15000 or the content distributor system 16000. The method of 1) again a) transmits the code distributed by the content producer system 15000 or the content distributor system 16000 to the content distributor system 1000-1 to display keyword advertisement content, A method in which the content distributor system 1000-1 uses the code, and b) the area in which the keyword advertisement content is displayed is leased by the content producer system 15000 or the content distributor system 16000. It may include any one or more of the method to obtain and use temporarily or continuously. In the method of 2), c) the content producer system 15000 or the content distributor system 16000 transmits a commercial tag to the keyword advertisement content providing system 3000 and receives the keyword advertisement content. A method of transmitting keyword advertisement content to the content distributor system 1000-1 or the user computer 9000; d) the content producer system 15000 or the content distributor system 16000. It may include any one or more of a method of directly communicating with the code (program) included in the, so that the keyword advertising content is displayed on the user's computer. Each method of a) to d) includes i) the method having the commercial tag data itself by the content producer system 15000 or the content distributor system 16000 and ii) the commercial tag data itself by another system. In this case, only the access right or the use right to the commercial tag data itself includes a case in which the content producer system 15000 or the content distributor system 16000 has. The method of i) to ii) may be applied in any one or more of the package model or the independent root model. In the method of a), when the code provided by the content producer system 15000 or the content distributor system 16000 is used in the content distributor system 1000-1, the content distributor system 1000-1 may be used. The code used in the above obtains keyword advertising content utilizing the commercial tag described in the specification of the present invention under the control of the content producer system 15000 or the content distributor system 16000 and is exposed to the user's computer. In the method of b), the area in which the keyword advertisement content is displayed is actually controlled by the content producer system 15000 or the content distributor system 16000 independently, and the keyword advertisement is displayed only on the display of the user computer 9000. Only the content area and the non-keyword content area are combined. The method of b) is possible because each area of a web page or other screen can be controlled independently, and the contents exposed to each area can be retrieved from different servers and combined to be displayed. It is within the common technical area to take content from an independent source and make it appear to the user in aggregate. The former method of the method c) is inadequate for time-dependent commercial tags, but is not impossible. In the case of time-dependent commercial tags, the latter method (transfer to user computer 9000) is preferable. In the latter case of the method of c), the area in which the multimedia content is displayed in the area of the user computer 9000 is related to the content distributor system 1000-1 (in case of file download) / connection (in case of streaming). The keyword advertisement content display area receives keyword advertisement content while communicating with the content producer system 15000 or the content distributor system 16000. In the method of d), a part of the code of the content distributor system 1000-1 transmitted to the user computer 9000 or a code installed by a third party system is the content producer system 15000 or the content distributor system ( 16000) to receive and receive keyword advertisement content.

Even in a manner in which the content producer system 15000 or the content distributor system 16000 has control over the commercial tag, the system having the control right or a system associated with the control right system (for example, for transparent content syndication) Keyword ad content providing system 3000, or the like, directly or indirectly. At least two of the commercial tag ID and the keyword advertisement content ID may be mapped, or the effect of advertisement may be quantitatively measured. The method for measuring the mapping and the advertisement effect may apply mutatis mutandis to the method described in the method in which the content distributor system 1000-1 has control over the commercial tag.

A detailed method of associating / combining / associating / relevating a commercial tag to the multimedia content has been described above, in which two or more subjects independently include commercial tags in a distribution process of the multimedia content for one multimedia content. (Independently including commercial tags would of course include a change to existing commercial tags.) For example, the content producer system (15000) may create a commercial tag set named CT1 in multimedia content M. The content distributor system 16000, the content distributor system 16000 may include an independent commercial tag set called CT2 in the multimedia content M, and further, the content distributor system 1000-1. Multi-independent set of commercial tags called CT3 Air will be included in the content M. In this case, the commercial tags associated with the multimedia content M would be CT1, CT2, and CT3. In this case, the relative or logical positional relationship of the CT1, CT2, and CT3 is i) a method for causing the CT1, CT2, and CT3 to exist in parallel or in a row, ii) hierarchical to the CT1, CT2, and CT3 There is a way to include information. The method of i) is demonstrated to an example. Suppose there are CT1, CT2, and CT3 in xml. In this case, the xml may be configured as an information unit for CT1 + an information unit for CT2 + an information unit for CT3. Each information unit comprises at least one group of commercial tags constituting a commercial tag set, creator information of a commercial tag (the content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, and the like. Essentially any one of a third party), and may further include a variety of meta information about the commercial tag including a variety of condition information for the commercial tag. In the case of i), the CT1, the CT2, and the CT3 exist in parallel or in sequence, but the priority may be determined. The priority may be given priority to the commercial tag generated by the content producer system 15000. On the other hand, the method of ii) will be easy to understand as a packaging model. The content producer system 15000 is primarily packaged with the multimedia content and the information about the CT1 (CT1 and / or CT1), and the content distributor system 16000 is configured as CT2. The secondary package may include information about the secondary package, and the content distributor system 1000-1 may include the information about the CT3 in the secondary package. Of course, in the case of a package model, the commercial tag set is strongly coupled with the content, but in the independent root model, any one or more of the content and the commercial tag set are different from each other by the location information (the location information is accessed). May be possible). That is, when the CT1, the CT2, and the CT3 are present, the CT1 data together with the multimedia content, the data about the CT2 are located at a specific location of a predetermined server managed by the content distributor system 16000, and CT3 is the content distributor. It may be stored in a specific location of a predetermined server of the system 1000-1.

The following problem occurs when two or more commercial tag sets are included in one content. 1) a problem in which a set of commercial tags is subject to terms of use, such as priority or usage restrictions, and 2) when using a set of commercial tags, consent should be given to a system having control or control over the set of commercial tags. Problem, and 3) a problem of integrating and using a plurality of commercial tag sets. In the case of 1), the system having the control right for the commercial tag may read the priority or use restriction condition, determine the priority or use restriction condition, and use it accordingly. The problem of 3) is to obtain consent information by accessing a system having control or management rights for a commercial tag set. As to the question of whether to select, it has been described in detail in the keyword advertising target text generation module of the present specification.

Hereinafter, the information processing method of the content syndication system 200000 of the present invention will be described in more detail with reference to FIGS. 58 to 59.

As shown in FIG. 58, the content syndication system 200000 (A) obtaining request information for at least one or more commercial tag set information corresponding to at least one or more digital content information from a preset first system (S211); (B) acquiring the commercial tag set information as the digital content information (S212), and (C) providing the commercial tag set information to a second predetermined system. On the other hand, as shown in FIG. 59, the content syndication system 200000 obtains request information for at least one or more commercial tag set information corresponding to at least one or more digital content information from a first predetermined system (S221). Acquiring the commercial tag set information as digital content information (S222); combining the digital content information with the obtained commercial tag set information (S223); and combining the digital content information and the commercial tag set information together. The transmission to the two systems (S224) may be performed.

The digital content information may include at least one of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired / wireless network 8000. The commercial tag set information may include physical commercial tag set data, commercial tag set identification information capable of identifying the physical commercial tag set data, and commercial physical tag set data accessible through a wired / wireless network 8000. The tag set may be one or more of the location information.

The first system and the second system are a digital content service system for providing digital content to a user computer 9000, the content syndication system 20000, the keyword advertisement content providing system 3000, and the user computer 9000. And a predetermined program driven in the user computer 9000. The digital content service system may include a multimedia content service system 1000 that provides multimedia content to the user computer 9000. A broadcast service system 13000 for providing broadcast content to a user computer 9000, a digital publication service system 32000 for providing a digital publication to the user computer 9000, and a media service for the user computer 9000. At least one of the media service systems 31000 Can.

On the other hand, the content syndication system (20000) is a content producer system (15000) which is a system of the person who produces the digital content, a content distributor system (16000) which is a system of the person who distributes the digital content, the user computer to the digital content A content distributor system 1000-1 provided to the user 9000, a digital content service system providing digital content to the user computer 9000, the keyword advertisement content providing system 3000, the user computer 9000 and the user The content producer system 15000, the content distributor system 16000, the content distributor system 1000-1, and the digital content. Service system, the keyword advertisement content providing system 3000, the user computer 9000 and the It may be one connected to the wired / wireless network 8000 while being independent of a preset program running on the user computer 9000. The digital content service system may include a multimedia content service system 1000 for providing multimedia content to the user computer 9000, a broadcast service system 13000 for providing broadcast content to the user computer 9000, and the user computer. And a digital publication service system 32000 for providing a digital publication to 9000 and a media service system 31000 for providing a media service to the user computer 9000.

Meanwhile, in a special case, the first system may be the content syndication system 20000 itself, and before performing the step (C), (B-1) the digital content information and the commercial tag set obtained. Combining the information; and performing the step (C) may transmit the digital content information and the commercial tag set information together to the second system.

On the other hand, combining (B-1) the digital content information and the obtained commercial tag set information includes physical digital content data, digital content identification information capable of identifying the physical digital content data, and the physical digital content. Digital content information, which is one of digital content location information accessible through wired and wireless network 8000, physical commercial tag set data, commercial tag set identification information for identifying the physical commercial tag set data, and the physical The commercial tag set data may be combined with commercial tag set information which is at least one of commercial tag set position information accessible through the wired / wireless network 8000.

The combining method includes a first method of associating and storing digital content information and the commercial tag set information, and the digital content information and the commercial tag set information so that the digital content information and the commercial tag set information can be associated with each other. A second method using the same key value for the third method, and a third method using identification information of one of the digital content information and the commercial tag set information as the other key value so that the digital content information and the commercial tag set information can be associated with each other. A method, using at least one of a fourth method of allowing one of the digital content information and the commercial tag set information to call the other one so that the digital content information and the commercial tag set information can be associated with each other. It may be.

The commercial tag constituting the commercial tag set is used to obtain keyword advertisement content, and the keyword advertisement content is exposed to the user computer 9000 together with the digital content. In this case, a method for exposing the digital content and the keyword advertisement content to the user computer 9000 may include: 1) one of the content syndication system 20000, the first system, and the second system may include the commercial tag. Transmitting the set to the keyword advertising content providing system 3000 directly or via the third system, and then at least one keyword advertising directly from the keyword advertising content providing system 3000 or through the third system. A first method of receiving content, and then transmitting the digital content and the received keyword advertisement content together to the user computer 9000, 2) the content syndication system 20000, the first system, and the second Any one of the systems using the commercial tag set and the commercial tag set A program for performing a function of obtaining keyword advertising content from a keyword advertising content providing system 3000 is transmitted to the user computer 9000, and the program sends the received commercial tag set directly or via the third system. Transmits to the keyword advertisement content providing system 3000 and receives at least one keyword advertisement content directly from the keyword advertisement content providing system 3000 or via the third system. A second method, 3) one of the content syndication system 200000, the first system, and the second system uses the commercial tag set to generate a keyword from the keyword advertising content providing system 3000; The ability to obtain advertising content and corresponding digital content Transmitting a program to perform a function for retrieving a commercial set of tags to the user computer (9000); The program obtaining the commercial tag set corresponding to the digital content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. Receiving at least one or more keyword advertising contents via the computer, and exposing the user computer 9000 to the user computer 9000; The system may be configured to perform a program for performing a function of acquiring keyword advertising content from the keyword advertising content providing system 3000 using the commercial tag set and a function of acquiring a commercial tag set corresponding to the digital content. Including in content and transmitting it to the user computer (9000); The program obtaining the commercial tag set corresponding to the digital content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. Obtaining at least one or more keyword advertising content via the via to be exposed to the user computer 9000 may be any one or more of the fourth method of performing.

Additional revenue method

Subsequently, the content producer system 15000 and the content distributor system 16000 transparently obtain additional information on what advertising revenue the content generated or distributed by the content creator generates with respect to the commercial tag. It demonstrates. In an embodiment, assume that actual content data is stored in the content producer system 15000 and the commercial tag data is physically stored in the content distributor system 16000. In this case, in order for the user computer 9000 to access the content data and the commercial tag data, any one of a content distributor system 1000-1, a content distributor system 16000, and a content producer system 15000 is required. Permission must be obtained beyond the subject. The permission process means access to the system for granting the permission, and the permission must be provided to the system for allowing key values such as content ID and commercial tag ID. Of course, the content data and the commercial tag data may be accessed by independent codes, independent systems. (I.e., the code part (first code part) for utilizing multimedia content and the code part (second code part) for utilizing commercial tags may be operated independently of each other. For example, the first code When the unit and the second code unit approaches the content distributor system 1000-1, the content distributor system 1000-1 may acquire the content data for the first code unit 1) the content distributor. If location information of the system 16000 or 2) the content distributor system 16000 does not need to go through, the location information of the content producer system 15000 may be provided, and the content may be provided for the second code part. Location information for the distributor system 16000 may be provided. In the case of 1), the first code unit connected to the content distributor system 16000 may obtain location information of the content producer system 15000 from the distributor system, and the second code unit may obtain the distributor information. The commercial tag data may be available from the system. In the case of 1), the first code unit may access the content producer system 15000 to obtain content data. In the case of 2), the first code unit may obtain content data by accessing the content producer system 15000, and the second code unit obtains commercial tag data from the content distributor system 16000. You can do it. This allows each system to request the request for content data, commercial tag data, location data for content data, and / or location information for commercial tag data, with Content ID and / or Commercial Tag ID as key values. You can save it and manage it. In this case, if there is measurement information on the advertising effect on the keyword advertising content associated with the content ID or measurement effect on the advertising effect on the keyword advertising content associated with the commercial tag ID, processing the information may result in a total of Advertising effect information can be calculated. The calculated advertising effectiveness information includes the total keyword ad content, the total keyword ad content exposed, the total clicks, or the total impressions on which the clicks occurred in relation to the total content and / or the total commercial tags generated, distributed or distributed by the user. It may include information about the back.

Advantages

The present invention will be described based on the relative advantages of the method of distributing the content by including the commercial tag in the content and the method of distributing the content by directly inserting the advertisement content into the content.

First, content is time independent, which is often useful not only at specific times but also at various time zones, but advertising content is time dependent, depending on the advertiser's advertising strategy. Therefore, when time-dependent advertisement content is combined with time-independent content, the advertisement content may be valid at a specific point in time when the advertisement content is combined. In contrast, the commercial tag can call the keyword advertising content from the keyword advertising content providing system 3000, and the keyword advertising content providing system 3000 updates the keyword advertising content according to the selection of the advertiser. Keyword advertising content through can not be degenerated.

Second, in the distribution of content through commercial tags, the commercial tags have strong media independent attributes. Certain types of advertising content tended to be combined only in certain situations / media. For this reason, if a movie is being shown at a movie theater, an advertisement for a particular company brand is provided to the audience before the movie is shown. It is hard to see. That is, since commercial tags have a stronger time-independent characteristic than the advertisement content itself, flexible tags can be applied to various media as long as a device providing the content is connected to the network 8000. That is, when the movie DVD includes a commercial tag, and the DVD player is connected to a system, an IPTV, or a set-top box, the commercial tag includes keyword advertising content provided by the keyword advertising content providing system 3000. In the call, the keyword advertisement content may be displayed on a display device connected to the system, IPTV, set-top box, or the like.

Third, the commercial tag may be relatively language independent. That is, when a particular multimedia content generated in a first country (for example, the United States) contains a commercial tag of "Italian restaurant", the multimedia content is transferred to another country, such as a language / second country (for example, Korea). Suppose it is in circulation. In this case, since the commercial tag is mainly a word or phrase, a machine translation of the commercial tag enables a very accurate translation such as "Italian restaurant", and the keyword using Korean as a main language as the "Italian restaurant". When querying the advertisement content providing system 3000, the keyword advertisement content providing system 3000 transmits keyword advertisement content related to "Italian restaurant" in Korean. In particular, when the number of multimedia contents is high, or when the expected number of impressions per multimedia content is expected to be low, or when a single multimedia content includes a large number of commercial tags (especially time-dependent commercial tags), It would be inefficient to translate the commercial tag into a language of a second country. In this case, machine translation of commercial tags would be more efficient. Of course, if the correct translation result does not come out, since it is difficult to call the keyword advertising content from the keyword advertising content providing system 3000 about the wrong translation result, the keyword advertising content will not appear in the keyword advertising content area. The absence of keyword advertising content will not be a major detriment to users who are audiovisual.

The problem of machine translation of commercial tags is described in greater detail below. For example, let's say Korean user A accesses www.youtube.com, which is mainly serviced in English, and English multimedia content. At this time, when calling the keyword advertising content using a commercial tag included in the multimedia content (for example, "Italian restaurant"), Korean advertising users keyword advertising content (for example, in the United States) A famous Italian restaurant chain ad, etc.) would be relatively meaningless. Therefore, the multimedia content service system 1000 such as www.youtube.com obtains the locale information (KR) of the visitor A's browser, and converts the locale into the main language (since that locale is not En (US)). We will be able to find out which country or language you are using (Korea, Korean), and provide your keyword users with the appropriate keyword advertising content. have.

The multimedia content service system 1000 (such as www.youtube.com) has 1) google.com or a global network 8000 such as overture.com, its second country branch google .com or overture.co.kr, or 2) if you do not have your own branch, you may receive keyword ad content through the keyword ad content providing system 3000 of a second country with which you have affiliated, etc. have. Method for receiving keyword advertising content is 1) the multimedia content service system (1000 translates "Italian restaurant" in English to "Italian restaurant", query the keyword advertising content providing system 3000 in a second country, The second country keyword advertising content providing system 3000 obtains the keyword advertising content to the "Italian restaurant", and transmits it to the multimedia content service system 1000, 2) The multimedia content service system 1000 is " Italian restaurant ", and the second country keyword advertisement content providing system 3000 translates into its own language to obtain keyword advertisement content for the translated" Italian restaurant ", and the multimedia content service system ( The method of transmitting to 1000 can be used.

By utilizing the machine translation of the commercial tag as described above, the multimedia content of the first station can be copied or received in bulk (or mirrored, or the control of the mirrored multimedia content is given to the second station, Access the multimedia contents through an interface of a second station through a station medium, transmit a multimedia content ID and a commercial tag, and make the second station searchable through a translation of a commercial tag, etc., By providing access to the retrieved multimedia content, etc.), the multimedia content service system 1000 of the second station having certain rights to the multimedia content of the first station when the service is provided to the second station users. To advertise in. Typically, if a second country excludes a brand or proper noun, Commercial tags, etc., in the first language may be difficult to use in calling the keyword advertising content, or the advertising price of the keyword advertising content may be extremely low, and thus may not greatly contribute to the advertising revenue of the second country.

Of course, when you include commercial tags in multimedia content in a first country, you can either translate the commercial tags for each language (the commercial tags in the first country and the commercial tags in the second country differ only in language, and the content is virtually the same). For example, a commercial tag set for each language may be included, such as generating an independent commercial tag set for each language of each country. In this case, the machine translation process may be unnecessary. For example, if the commercial content of the first country's multimedia content service system 1000 is previously generated in Korean for the second country Korea, the commercial tag is transmitted to the keyword advertisement content providing system 3000 in the second country. In addition, the keyword advertising content for the second country may be obtained from the keyword advertising content providing system 3000. Of course, in the case of google.com or yahoo.com that provides a global service, the keyword advertising content for the first country may be obtained. Both the providing system 3000 and the keyword advertising content providing system 3000 for the second country may be managed in one integrated system. In this case, the first system and the second station may be used within the integrated system. It will be appreciated that a conceptual distinction is possible, in which case the first and second stations should be understood in this sense.

Pirated videos

Next, the present invention will be described for a pirated illegal video and the like as a specific example to which the present invention is applied.

Currently, www.youtube.com and many other illegal or unauthorized videos are uploaded without the copyright holder's permission, and copyright holders are suing www.youtube.com for copyright infringement. For such illegal videos, Audiitude and the like provide an advertising platform including a function for identifying uploaded videos. If there is a video that is recognized as the original, the advertising platform provides the original information including the video and the online store where the original can be purchased as an advertisement on the video. Meanwhile, Google and others have introduced a video identification system, Video ID, that tracks unauthorized videos on YouTube to choose whether to allow copyright holders to block videos, leave them alone, or have YouTube sell ads using the content. To make it work. Google announced that more than 90 percent of pirated video copyrighters (corporate) on YouTube in late August chose to use YouTube copyright filters instead of video removals to earn advertising revenue. However, the ads applied to YouTube are not ads that match the video content, so high profits such as keyword ads are not possible, and the method of Audi's method also gives the copyright holder proper profits because users tend to enjoy free contents. I can't. Audi's copyright identification system ignores information such as video titles and tags and combines it with its database using only audio and video data contained in video clips.

The content distributor system 1000-1 (eg, www.youtube.com, etc.) of the present invention having a copyright identification system can apply the present invention to the illegal video as described above. The system or other content distributor system (1000-1), the content producer system (15000), whether or not there is a legitimate source of the video by passing a copyright identification system for the video or uploaded video that has received selection information from the user computer (9000). ), The content distributor system 16000 is queried. If the video is illegal and the legitimate original is in its own system or other content distributor system (1000-1), content producer system (15000), and content distributor system (16000), then at least the legitimate original Information about one or more commercial tag sets is obtained from own system or other content distributor system 1000-1, content producer system 15000, and content distributor system 16000. (Information about the obtained commercial tag set may be stored in relation to the video or used to obtain keyword advertisement content.) When the commercial tag set is present, selection information about the video from the user computer 9000 may be obtained. When the information is obtained, the commercial tag information related to the video is obtained, and the video is provided to the user computer 9000 by providing information on the video, such as a file download or streaming, or providing information on the original video. Keyword advertising content using a commercial tag associated with the may be provided to the user's computer. In other words, if illegal video is detected, the user can search for legitimate original videos for illegal videos, obtain commercial tag information for legitimate original videos, and display keyword advertising content through the illegal video or legitimate original videos and commercial tags. 9000). In this case, if there is a commercial tag, it may be more preferable to provide the user computer 9000 with data about a valid original video. However, although the existence of a legitimate original has been confirmed, the illegal video is not easily obtained, and the illegal video is illegal only if it is set in advance, such as the prior consent information of the copyright owner or the holder of the right to the legitimate original video. Data about the video may be provided to the user computer 9000. If the existence of a commercial tag also implements the present invention, the content producer system 15000 or the distributor of the legitimate original who has produced a legitimate original may also enjoy high advertisement revenue. This means, in particular, that even if it is possible for illegal video, implementing the advertising method based on the time-dependent commercial tag of the present invention can yield a relatively higher advertising revenue than the advertising method based on the time-independent commercial tag.

In the spirit of the present invention, unlike the auditorium, illegal video may be provided to the user because the creator of the legitimate original video can receive a sufficient reward through high-profit keyword advertising content. Of course, it is necessary for the creator of the legitimate original video to agree to the provision of the illegal video in advance or afterwards instead of profiting from the implementation of the present invention in the content distributor system 1000-1. In ordinary cases, it is more appropriate to provide a legitimate original video. On the other hand, a case in which illegal video should be provided instead of the original cannot be excluded. The illegal video may be different from the original video in length, or the original video may be edited (for example, only interesting parts of the original video are collected). In this case, the content distributor system (1000-1) indicates that the video is illegal and there is a corresponding original video, 1) providing illegal video, 2) providing original video, 3) notifying that the original video is present on the user's computer 9000, or 4) The user's computer may notify the difference (length information, etc.) between the illegal video and the original video, wait for the user's selection, and provide the user's selected video to the user's computer 9000. Meanwhile, when the illegal video is associated with n original videos, the content distributor system 1000-1 may perform 1) to 4) on each of the n original videos. In this case, when each region of the illegal video corresponds to a specific original video, keyword advertisement content using a commercial tag for the corresponding original video is provided to the user computer 9000 in the time interval during which the illegal video is played. It would be desirable.

On the other hand, if the illegal video is confirmed the existence of the original video, and if the search / investigation that there is no commercial tag set related to the original video, at this time, the usual advertising techniques (insert ads in the front, back, middle of the video, video Inserting ads into the top layer of the. Of course, if there is tag information on the illegal video, it is possible to obtain keyword advertisement content using tag information on the illegal video.

According to the present invention, since the content can be delivered to the user computer 9000 free or at an extremely low cost, illegal video will be reduced. Therefore, the inventive idea of the pirated illegal video is that 1) if the content producer system 15000 does not agree to distribute the content for free or extremely low cost, and there is a commercial tag (already illegal, Content producer system (15000) is post-provided with advertising revenue for illegal acts committed). 2) This would be particularly useful when illegal videos as secondary works or editorial works are distributed.

On the other hand, the spread of various contents is popular on the Internet. By carrying out, the link information of the content in a specific site can be copied to a 3rd virtual space (for example, its own blog etc.). In this case, when the link information of the content is 1) a legitimate original video, or 2) an illegal video, the present invention described above may be applied. In the case of a legitimate original video, a legal commercial tag may be used, and in the case of an illegal video, the present invention can be applied mutatis mutandis to an illegal video.

Meta information

One commercial tag or a commercial tag set may further include the following meta information, and the meta information may be in an XML format. The following meta information is applicable to both time dependent or time independent commercial tags.

First, information on the commerciality of the commercial tag. The information on the commerciality includes 1) total impressions / total calls, 2) increase / decrease rate of total impressions / total calls, 3) total advertisers, 4) average ad unit price, 5) highest ad unit price, 6) 11) calculated for information on minimum ad unit price, 7) average advertiser number, 8) average keyword ad content, 9) average advertiser increase / decrease rate, 10) average ad price change rate, and keyword ad content related to the keyword. Impressions, 12) click-through rate for relevant keyword ad content versus impressions, 13) total clicks, 14) ad revenue accrued, 15) change in impressions, 16) change in click-to-impression rate, 17) total clicks The increase / decrease rate of 18, the increase and decrease rate of the generated advertising revenue, etc., any one or more of 1) to 18) is preferably assigned to each commercial tag. When the keyword advertisement content providing system 3000 receives a commercial tag or a commercial tag candidate, it is preferable that the keyword advertisement content providing system 3000 provides information about 1) to 18) with respect to the commercial tag or the commercial tag candidate.

Second, the score function value for the commercial tag. The score function may be calculated by its score function in a system for generating a commercial tag, but may also provide a calculated value in the keyword advertisement content providing system 3000.

Third, the degree of relevance to the content to which at least one criterion is applied. The degree of relevance is a numerical, leveled or categorized subjective judgment of a person who assigns a commercial tag to a specific content. Relevance includes 1) content relevance and 2) product / service relevance. The reason why such relevance information is important is that when the content and commercial tag are distributed, the information of 1) to 18) relates to the commercial tag itself, and 1) to 18) will be irrelevant to the content. That is, even if the commercial tag itself is highly commercial, and if it is not content-related, the keyword ad content that the commercial tag calls will be irrelevant to the content, and the keyword ad content is only a banner ad. It will not be able to induce an active action of the user, such as a click will be less effective advertising. Therefore, the person who generates the commercial tag for the specific content needs to store information on how strongly the commercial tag he / she creates is related to the content. Meanwhile, the keyword advertisement target text generation module may select a predetermined number of commercial tags in consideration of 1) to 18) and the relevant information when the plurality of time independent commercial tags or time dependent commercial tags are present. Content relevance provides information on how strongly the commercial tag is related to the content of the content, and the product / service relevance is when the commercial tag is various names such as trade names, service names, company names, and brand names. Information on how strong a name has to the content. For example, if a specific content relates to a video that is enjoyed with a specific product, when the commercial tag includes the specific product name, the relevance information of 100% may be given to the relevance of the specific product name and the video. On the other hand, when there are various accessories necessary to enjoy the specific product more fun, when the accessory name is a commercial tag, the category information of <optional (optional) and 50% of the relevance value can be given as product relevance information. There will be.

Fourth, when there is one specific content, the attribute of the tag may be assigned to at least one or more time-dependent commercial tags or time-dependent commercial tags. Attributes of the tag may be a subject, genre, language, place, company, person, brand, product or service, attribute information (adult, occupation group, country, hobby, etc.) of a logged-in video viewer.

Fifth, commercial variation information for each condition may be assigned to the commercial tag. Conditions affecting commerciality may include information such as 1) time zone, 2) date or time period, 3) user age, and 4) country. For example, keyword ad content associated with a particular commercial tag may have a high clickthrough rate after midnight, keyword ad content for a particular commercial tag may have a high clickthrough rate during the Christmas season, or keyword ad content for a particular commercial tag may be Adults are more likely to click, or keyword advertising content about a particular commercial tag may be more likely to be clicked in a particular country. If such information is included, the keyword advertisement target text generation module or other functional module contributes to selecting the best commercial tag that is expected to have the highest advertising effect.

Sixth, preference information or avoidance information may be further included. Avoiding or preferring information includes: 1) age, 2) religion, 3) certain brands (especially when competitors' brands, such as Nike sneakers, are tagged with a commercial tag "jogging shoes") Shoes "would be awkward to call the keyword advertising content to sell REEBOK. At this time, if there is Reebok as evasion information, the keyword advertising content providing system 3000 could not obtain keyword advertising content related to Reebok. For example, the multimedia content service system (such as 1000 may filter keyword advertising content related to Reebok), and 4) a specific company.

Seventh, the meta information may include information such as a preferred language, a country, a preferred terminal type, a condition (content resolution, a size of a displayed window), and a preferred type of keyword advertisement content (text format, video format, etc.). For example, if the user's computer 9000 is a large-screen IPTV, obtaining keyword advertising content in image or video format will be more effective than simple text format, and text format is more desirable for small display devices such as mobile phones. It is reasonable. Furthermore, if there are multiple commercial tags, Group A commercial tags can provide more effective ad impressions by providing images or videos, while Group B commercial tags can be more effective advertising means in the form of textual keyword advertising content. There will be.

Commercial tag applies to

There are two types of contents to which the commercial tag of the present invention is applied. One is content with the concept of sequential playback, which requires the passage of time in the content itself, such as video or music / sound multimedia. The other is e-books, text news, Content that does not have a sequential playback concept, such as images, pdf files, or documents. For example, a pdf document may have several pages displayed simultaneously on one screen, as long as the screen size allows. Content having a sequential play concept may be assigned both a time independent commercial tag and a time dependent commercial tag, but only a time independent commercial tag may be assigned to content having a sequential play concept. For example, at least one commercial tag may correspond to each page of each e-book. Even if several pages correspond to different sets of commercial tags, time-related information is not required for the commercial tags.

It will be apparent that the present invention using a commercial tag may be applied to content in which only sound is transmitted, such as playing the music or digital radio broadcasting. In this case, there is no video on the screen of the user's computer 9000, the video is fixed, scheduled, processed by a program, or not intended to provide visually significant information (e.g. window media player Is played on the screen, and even if only the sound is output through the speaker of the terminal, the keyword advertisement contents based on the commercial tag of the present invention can be displayed on the screen of the user computer 9000. . For example, suppose a guest and host are talking about an Apple iPod in a live radio program, and the radio content is transmitted to the user's computer 9000 via wired or wireless. At this time, the commercial tag generator in the radio station generates a commercial tag such as "Apple", "iPod", "iPod Nano", etc. during the radio broadcast, even if the live broadcast, and the radio station system (the multimedia content service system 1000 of the present invention) If the present invention is executed using the stored "Apple", "iPod", "iPod nano", etc. as the commercial tag, the keyword related to the commercial tag is displayed on the user computer 9000. Ad content may be exposed.

Real-time commercial tags

Hereinafter, the present invention will be described in more detail with reference to broadcasting. Broadcasting mainly includes radio broadcasting and TV broadcasting, and broadcast contents include live broadcasting and recording broadcasting. The broadcasting system may be easily understood by considering the multimedia content service system 1000 of the present invention. The radio broadcasting is sound-oriented broadcasting, and the TV broadcasting of the present invention is broadcasting including video. Include images and videos along with news articles. Such fusion broadcasts can also be broadcasts of the present invention, and can be accessed by a single media station such as www.aprica.com or by an unspecified number of individuals. Providing content, including sound and / or video content, can be broadcast, and it is true that the boundary between the convergence of communication and broadcast is falling with the development of the digital network 8000. For example, the controversy over whether video from www.youtube.com is broadcast or telecommunications has collapsed the classic boundaries of broadcast and telecommunications. Not unrelated.

First, a radio broadcasting system and a TV broadcasting system will be described. In the broadcasting system of the present invention, which provides broadcasting using the wired / wireless communication means, an IPTV or a website (www.kbs.co.kr is an example), or a dedicated broadcasting viewing program installed in the user computer 9000 ( For example, a broadcast content is delivered to users through a gomTV program or a multimedia player (eg, gomplayer, window media player, etc.) installed in the user computer 9000. In this case, according to the present invention, when the broadcast content is delivered to the user computer 9000, the keyword advertisement content based on a commercial tag with respect to the broadcast content may be exposed to the user computer 9000. The generation of a commercial tag based on the broadcast content is preferably performed through the commercial tag set generation system 10000 of the present invention. Hereinafter, the broadcast service system 13000 and the commercial tag set generation system 10000 related thereto will be described in more detail with reference to FIGS. 31 to 32.

31 is a diagram of one embodiment of a broadcast service system 13000 of the present invention. The broadcast service system 13000 of the present invention is a broadcast service server 13100, which is a server that provides a broadcast over the Internet, and the meta information-based keyword advertisement server 6000 that obtains and processes keyword advertisement content using commercial tags as meta information. ) Is included. The broadcast service system 13000 may exist inside the commercial tag set generation system 10000 as shown in FIG. 31, but the commercial tag set generation system 10000 is the broadcast service system as shown in FIG. 32. It may be external to 13000. The broadcast service server 13100 may further include any one or more of a time-time broadcast service module 13110 that is in charge of real-time broadcasting and / or a VOD service module 13120 that performs a VOD service. In this case, the broadcast service server 13100 may further include a broadcast content DB 13130. The broadcast content DB 13130 is essential when the VOD service module 13120 is present, and even more preferably, the broadcast content DB 13130 exists even when only the time-time broadcast service module 13110 is present. (It will be necessary if VOD of re-broadcast and real-time broadcast is made.) In the broadcasting service system 13000, the keyword advertisement target text processed by the meta information-based keyword advertisement server 6000 becomes a commercial tag. In the case of the internal commercial tag set generation system 10000, a commercial person for a broadcaster or a person designated by a broadcaster generates a commercial tag, and in the case of an external commercial tag set generation system 10000, at least one associated with the broadcaster. The above-described advertising expert or other third party will generate the commercial tag by using the commercial tag set generating system 10000.

There are four types of broadcasts to which the idea of the present invention is applied. First, there are real-time broadcasts such as sports live broadcasts (radio broadcasts are usually real-time broadcasts), second broadcasts of recorded or non-real-time edit broadcasts, and third, VOD broadcasts for broadcasts that have already been broadcast and other broadcasts. The time when the commercial tag of the present invention is generated in relation to the broadcast is always generated in real time in the first case, and in the second case, 1) a method generated while the broadcast is in progress, and 2) previously generated before the broadcast proceeds. It may be generated using any one or more of the methods. In the third case, the VOD is already broadcasted once. Therefore, if a commercial tag is generated in the second case, it is preferable to use a commercial tag that is already generated. In many cases, for example, the first time point at which the VOD is provided or a specific one time point or a time point for each predetermined time unit or every time point may be generated. If a commercial tag set is generated only once in a VOD unit, the same VOD may utilize a commercial tag set that has already been created at every transmission. Of course, if the time elapses considerably, the advertising environment may change, so that a set of commercial tags may be recreated for the same VOD.

The user who uses the commercial tag set generation system 10000 of the present invention, when a broadcast such as a real time broadcast, a recorded broadcast, or an edit broadcast, is performed, specifies specific broadcast content (commonly called a broadcast program in the broadcast industry) of the broadcast system. At least one commercial tag set corresponding to the broadcast content may be generated while being audiovisual. (For example, in the case of a single broadcast such as PD, AD, or other broadcasters or sponsors, the broadcaster directly generates a commercial tag set. Will be generated.)

On the other hand, if the broadcast is not a live broadcast, such as a recorded broadcast or a drama edited before the broadcast start time, the editing is completed by the person using the commercial tag set generation system 10000 while viewing the previously recorded broadcast in advance the commercial A tag set (primarily a time dependent commercial tag set would be preferred) could be created in advance, which has been fully described by describing the commercial tag set generation system 10000.

On the other hand, if live or commercial tags have not been generated in advance, commercial tags should be created at the same time or with a slight time difference with the transmission / transmission of broadcast content. A user of the commercial tag set generating system 10000 inputs a plurality of commercial tag candidates to the commercial tag set generating system 10000 while audiovisually transmitting / transmitting broadcast content. In this case, the input commercial tag candidate becomes a commercial tag through any one of a method of confirming a commercial tag without a verification process and a method of verifying commerciality and then confirming a commercial tag. The verification of commerciality has been described above.

In this case, if the commercial tag set is generated in advance in relation to the broadcast (VOD, when a commercial tag set is generated in advance in a recorded broadcast / edit broadcast broadcast), the commercial tag set may be the user computer ( 9000) may be transmitted once or in a predetermined unit (unit based on commercial tag set content change, unit based on exposure time, or arbitrarily set unit (for example, 1 minute unit)). Of course, in the case of one or more transmissions, a method in which the user computer 9000 makes a request according to a predetermined criterion and the broadcast service system 13000 transmits in response to the request will be desirable. The pre-generated commercial tag set may be treated like a time dependent commercial tag with respect to the broadcast. (Of course, in the extreme case, the commercial tag constituting the commercial tag set may not include time information. However, since the broadcast usually takes more than a few minutes, the content is often changed so that the content of the commercial tag may be changed. And a time dependent commercial tag.) Therefore, a keyword of the meta information-based keyword advertisement server 6000 included in the keyword advertisement control module 6900 of the user computer 9000 or the broadcast service system 13000. The module for controlling the keyword advertisement of the present invention, such as the advertisement control module 6900, may be time information (frame number information in the case of an image) related to the commercial tag, but the time information and the frame information are mutually compatible. The optical signal of the present invention can be utilized by utilizing a commercial tag corresponding to the time of the broadcast over time. It would be desirable to implement a method. In particular, when a user can arbitrarily select a broadcasting section such as a VOD, time information corresponding to the selectable section is calculated and a commercial tag corresponding to the time information is used. For example, when a user's arbitrarily selected interval is 10 minutes 11 seconds as the first reference, a time-dependent commercial tag set corresponding to 10 minutes 11 seconds is found and used. (For example, suppose commercial tag set # 5 is from 10 minutes to 12 minutes 30 seconds. Commercial tag set # 5 is a time-dependent commercial tag set corresponding to 10 minutes and 11 seconds.) Movie or www. It will be apparent that the present invention can be applied to a multimedia content service system such as youtube.com (all videos in which time scrolling is applied among the 1000 videos (actual relay video is not time scrolling)).

On the other hand, when the commercial tag set is generated in real time with the passage of the broadcast in relation to the broadcast (when a commercial tag set is generated while the broadcast is being performed in real time broadcasting, recording broadcast / edit broadcast) The commercial tag set will generate n commercial tag sets over time. At this time, since it is a real-time generation, it is not possible to know the commercial tag set generated after that based on a specific broadcast time. In this case, there are three representative embodiments with respect to the transmission of the commercial tag set.

First, in the push type broadcast service system 13000, when the broadcast service system 13000 generates one or more commercial tag sets, each time the commercial tag set is generated or from one to one commercial tag sets. It is a form provided to the user computer 9000 by tying a plurality. This form is applicable when a dedicated player (window media player, gom player, etc.) is installed in the user computer 9000, and the dedicated player maintains a connection with the broadcast service system 13000. However, it is technically difficult to apply this type in the conventional web method, since it is not normally allowed for a client to request information, receive the information, then disconnect, and send the connection request information from the server side to the client. There is this. However, in the case of this type, unlike the user computer 9000 which does not know when to generate the commercial tag set, the broadcast service system 13000 that knows when to generate the commercial tag set is controlled. There is an advantage to simplicity.

Secondly, the user computer 9000 is a pull type. In this form, the user computer 9000 queries the broadcast service system 13000 with respect to the transmission of a commercial tag set for each preset criterion, and is a broadcast service system 13000. In response to the query, when the transmission condition of the new commercial tag set is satisfied, at least one commercial tag set is transmitted to the user computer 9000. This method is suitable for the conventional broadcast providing method through the web, but there is a problem that the user computer 9000 frequently queries the broadcast service system 13000. In this case, there is a problem that the broadcast service system 13000 is overloaded. For example, the user computer 9000 queries the broadcast service system 13000 every 30 seconds, and the broadcast service system 13000 responds every time. The broadcast service system 13000 transmits information that there is no commercial tag set to be newly transmitted, and in this case, the user computer 9000 utilizes a commercial tag set previously obtained or a commercial tag set obtained in the past. The advertising idea of the present invention can be executed.

Third, in a hybrid type, the user computer 9000 queries the broadcast service system 13000 in a preset time unit or in a preset reference unit, and the broadcast service system 13000 in a preset time unit or preset In the form of requesting a query in units of reference (for example, 30 seconds for a specific broadcast, 2 minutes for another broadcast, etc.) or the next time the broadcast service system 13000 provides a first commercial tag set. A request for a commercial tag set may be performed in a minute, such as a form in which the broadcast service system 13000 provides information for a commercial tag set request to the user computer 9000. Meanwhile, the time delay advertisement model may be used, which intentionally delays the timing of acquiring the keyword advertisement content with a commercial tag set by a predetermined time unit. When a new commercial tag set is obtained, the commercial tag set is delayed by a predetermined time unit such as 30 seconds or 1 minute without executing the advertisement idea of the present invention, or the next commercial tag set from the broadcast service system 13000. When a set of tags is obtained, the advertising idea of the present invention can be implemented with a previously obtained set of commercial tags. The advantage of this method is that a slight time difference between the broadcast content and the advertisement content may result in a higher advertisement effect such as a higher click rate in some cases.

When the commercial tag set is generated in real time with the passage of a broadcast in relation to the broadcast, time information is embedded in the commercial tag set. Of course, when transmitting the commercial tag set related to the broadcast of the broadcast to the user computer 9000, the commercial tag set may not be transmitted by including the time information. There is no advantage. However, from the standpoint of the broadcast service system 13000, the broadcast service in this case can be utilized for VOD, re-broadcasting, and other broadcast related services (eg, splitting, highlight editing, and other multimedia content service systems (such as uploading to 1000)). In this case, it would be advantageous to include the time information in the generated commercial tag set and store the commercial tag in this case as a real time CT.

It is transmitted to the user computer 9000 once or in a predetermined unit (unit based on commercial tag set content change, unit based on exposure time, or arbitrarily set unit (for example, 1 minute unit)). Could be. Of course, in the case of one or more transmissions, a method in which the user computer 9000 makes a request according to a predetermined criterion and the broadcast service system 13000 transmits in response to the request will be desirable. The pre-generated commercial tag set may be treated like a time dependent commercial tag with respect to the broadcast. (Of course, in the extreme case, the commercial tag constituting the commercial tag set may not include time information. However, since the broadcast usually takes more than a few minutes, the content is often changed so that the content of the commercial tag may be changed. And a time dependent commercial tag.) Therefore, a keyword of the meta information-based keyword advertisement server 6000 included in the keyword advertisement control module 6900 of the user computer 9000 or the broadcast service system 13000. The module for controlling the keyword advertisement of the present invention, such as the advertisement control module 6900, may be time information (frame number information in the case of an image) related to the commercial tag, but the time information and the frame information are mutually compatible. The optical signal of the present invention can be utilized by utilizing a commercial tag corresponding to the time of the broadcast over time. It would be desirable to implement a method. In particular, when a user can arbitrarily select a broadcasting section such as a VOD, time information corresponding to the selectable section is calculated and a commercial tag corresponding to the time information is used. For example, when a user's arbitrarily selected interval is 10 minutes 11 seconds as the first reference, a time-dependent commercial tag set corresponding to 10 minutes 11 seconds is found and used. (For example, suppose commercial tag set # 5 is from 10 minutes to 12 minutes 30 seconds. Commercial tag set # 5 is a time-dependent commercial tag set corresponding to 10 minutes and 11 seconds.) Movie or www. It will be apparent that the present invention can be applied to a multimedia content service system such as youtube.com (all videos in which time scrolling is applied among the 1000 videos (actual relay video is not time scrolling)).

The broadcast service system 13000 includes a web TV / Internet TV providing a TV broadcast on the web, an IPTV, and a radio broadcast broadcasting the radio on the web / internet. Naturally, the implementation in the web browser will be included in the spirit of the present invention.

The configuration and operation method of the general real-time multimedia content service system 14000 corresponds to the broadcast service system 13000. The real-time multimedia content service system 14000 includes a single media medium such as www.aprica.com (even if this cannot be seen as a broadcast, it is obvious that this is at least a real-time multimedia content service system 14000), an online newspaper. It can't be called a TV station or a radio station, but it can't be called a TV station or a radio station. This includes a system for providing multimedia content to the user computer 9000 in a web / internet or wireless / wireless manner.

When there is one commercial tag, the commercial tag may be 1) used without time limit, and 2) only a specific time zone is used. Suppose there is a buzz program on the air now, and you are bold about the iPod being in fashion at some point. In this case, the user of the commercial tag set generation system 10000 generates a first commercial tag such as "Apple", "iPod", "iPod nano", etc., and selects one or more of the generated commercial tags as keyword advertising targets. The text can be used to expose keyword advertising content to user computer 9000. At this time, the user of the commercial tag set generation system 10000 needs to determine the end point of the utilization of the first commercial tag such as Apple, iPod, iPod nano, etc. For example, a little time has elapsed. Thus, when talks about environmentally friendly cars are in progress, the first commercial tags such as Apple, iPod, iPod Nano, etc. are irrelevant to the contents currently being broadcasted. In this case, therefore, a secondary commercial tag such as "Prisus" or the like needs to be used while audiovisually watching the broadcast content. In this case, the end point of utilization of the first commercial tag is 1) a method of selecting the end point of utilization of the commercial tag set generation system 10000 irrespective of the second commercial tag input time, 2) a second A method of automatically terminating the utilization of the first commercial tag when there is a secondary commercial tag input, 3) a method of forcibly terminating by a user or a broadcast manager of the commercial tag set generating system 10000 or 4) the The method of 1) to 3) can be determined by a method such as using a mixture. In the method of 1), when the broadcast contents are precisely arranged like news, and there is information that the contents are broadcast for 2 minutes and 30 seconds (for example, "iPod") when the broadcast program proceeds according to the contents, This can be convenient because you know when it ends. In particular, in the case of an edited broadcast or a recorded broadcast, a user of the commercial tag set generation system 10000 or a broadcast manager (PD, AD, assistant, commercial tag-based broadcast advertisement manager (such a new job may occur when the present invention is implemented). The method of 1) would be more useful as it knows the effective time limit of the primary commercial tag. The method of 2) is a method of automatically stopping the use of the first commercial tag when there is an input or approval or utilization command of the second commercial tag, and using the second commercial tag. This case will be particularly useful for live broadcasting, and it will be effective if the advertising expert (for example, commercial tag-based broadcast advertising manager, etc.) enters a commercial tag even if it is a recording or editing broadcast. The disadvantage of the above 2) is that the first commercial tag is stopped when the second commercial tag is input, so if the expected advertising effect for the second commercial tag is less than the expected advertising effect for the first commercial tag Changes in real time, so it's not easy to turn around. Of course, the third commercial tag may be set to be the same as the first commercial tag in order to be reversed. If the keyword advertisement content display area is large enough, the keyword advertisement content set related to the first commercial tag and the keyword advertisement content set related to the second commercial tag may be simultaneously exposed. The same is true for a set of keyword advertising content associated with a tag. In this case, if the keyword advertising content area is too long, scrolling may be set in the keyword advertising content area, so that n independent keyword advertising content sets related to one broadcast may be viewed together, which has already passed after or during the broadcast. You will also see a scrolling set of keyword advertising content. In this case, even if the user scrolls, the keyword advertising content set related to the current broadcast content may be anchored, so that the user may easily return to the current keyword advertising content set. The forced termination method of 3) may include i) too few keyword advertising contents, or ii) keyword advertising contents that violate certain criteria such as publicity criteria or sexually explicit criteria, iii) commercial tags to be forcibly terminated. This may be the case when the commerciality of the product is reduced or not. When the use of the specific commercial tag is forcibly terminated, it may be desirable to expose the keyword advertisement content based on the immediately preceding commercial tag to the user computer 9000.

The ability to scroll all of the set of n keyword advertising content associated with the first to nth commercial tags exposed to user computer 9000 is not only broadcast but also time dependent commercial for specific multimedia content. N sets of keyword advertising contents using the tag set may be commonly used. (One or more keyword advertising content sets may be provided to the user computer 9000 for one commercial tag or one commercial tag set. However, for convenience of description, the description will be described as 1: 1 correspondence, except 1: n. This is described in more detail.

For example, if ten sets of keyword advertising content are provided to the user's computer 9000 for a particular drama, a particular movie, or a long video, and if the provided set of n keyword advertising content is scrolled, then the user will be able to If the keyword advertising content is of interest, the user may be able to find and click on the keyword advertising content. This is because since the advertisement of the keyword advertising content of the present invention has informational content because the content is highly related to the multimedia content that the user has viewed, the user may find the keyword advertising content previously transmitted to his terminal. to be. On the other hand, you may want to see the entire set of n keyword advertising content. In this case, the scrolling keyword advertising content display area includes an expansion button or a full view button. When the full view button is pressed, the keyword advertisement content display area may provide a function of displaying all keyword advertisement content sets provided to the user computer 9000. . The method of displaying all the keyword advertising content sets may be processed by the user computer 9000, such as 1) caching and storing the user computer 9000, and 2) when there is a request to view the entire view of the user computer 9000. The multimedia content service system 1000 may retransmit all keyword advertisement contents transmitted to the user computer 9000, 3) a method of using a cookie, and the like. Of course, a program for the present function may be installed in the user computer 9000, or a code for providing the present function from the multimedia content service system 1000 is to be provided. The set of n keyword advertisement contents transmitted in the cache or a predetermined space of the user's computer 9000 needs to be stored, and if the user has a full view selection, the stored set of n keyword advertisement contents is exposed to the user. It becomes possible. For example, for the above 2, since the multimedia content service system 1000 / broadcasting system knows n commercial tag sets used for invoking keyword advertising content, the n commercial tag sets are utilized to generate a user computer ( A set of n keyword advertising contents corresponding to each of the n commercial tag sets may be exposed sequentially or all at once, using 9000 AJAX technology when exposing the entire set of n keyword advertising contents. For example, if there is a selection of the full view at the user computer 9000, the multimedia content service system 1000 sends n sets of commercial tags to the user computer 9000 and the user computer. Nth commercial tag collection sequentially from the first set of commercial tags at (9000) It would be possible to obtain a set of keyword ad content for each and expose it to the user's computer 9000 to make the whole appear as one, of course, the user's computer 9000 should contain code (programs) that perform these functions. For example, if a cookie is used as in 3, the cookie may store various information as set by the multimedia content service system 1000, and thus may store a commercial tag or the keyword advertisement content set. It will be apparent to those skilled in the art that the invention described in this paragraph can be applied not only to commercial tags but also to the present invention using meta information included in general tags and multimedia contents. Relatively long multimedia content, such as After playback, it may be useful to view all advertisements related to the multimedia content, especially if a particular set of keyword advertising content is exposed from user computer 9000 (commercial tags corresponding to the set of keyword advertising content are also exposed). Of course, if there are special actions such as bookmarks or save selections for commercial tags, it may be possible to show only the set of keyword advertising content that received the special actions in a full view. In this case, the keyword ad content set (or a commercial tag corresponding to the keyword ad content set) which has received a special action is stored (storing may store only an ID), and only the keyword ad content set which has received the special action is exposed. You can also let them.

In the case of the broadcast system, the present invention is particularly effective in the case of a broadcast system that provides radio broadcasting over the Internet. Typically, a broadcast system allows a special program for viewing a radio broadcast to the Internet to be installed on a user computer 9000, or provides a radio broadcast through a specially designed radio broadcast web page. Since the radio is an auditory medium, the screen provided by the program or the web page for radio broadcasting lacks variable contents whose contents are related to radio broadcasting. In this case, since the screen has less change, the attention to the screen is lowered. At this time, if the set of n keyword advertising content of the present invention related to the radio broadcast content is provided, 1) the variable content, attention to the screen is increased, 2) clicks on the keyword advertising content, etc. Even if the content advertised by the advertiser, such as the advertiser's webpage / advertiser's website, is open, the radio does not interfere with the use of multimedia content anyway. In other words, users will be able to visually navigate the advertiser's advertising content visually while listening to the radio. Of course, in the case of a visual medium such as a TV broadcast, the keyword advertising content or the advertiser's advertising content may be visual overlap, so when the user clicks on the keyword advertising content, the user 1) reduces the size of the broadcast screen. 2) to make only the sound come out of the broadcast, 3) to interrupt the broadcast for a while (especially if it is not a real-time broadcast (real-time broadcast refers to the broadcast that is currently being broadcast, as in the case of airwaves). Whether live or recorded broadcasts are currently being transmitted over the airwaves are real-time broadcasts, which is the case when you store what was broadcast in the past and then broadcast the stored content on IPTV, etc.) .

In addition, when listening to digital radio broadcasting (when listening to digital audio and video broadcasting by a device such as a mobile phone, a digital radio apparatus, navigation, PMP, etc.), the device often has a screen. Keyword advertising content related to the commercial tag of the present invention may be provided. To this end, a program for executing the inventive concept should be installed in the device, and the device should be able to be connected to the network 8000. This will be described in more detail. A broadcast system that provides digital radio broadcast may transmit not only audio signals but also commercial or commercial keyword advertising content to the device. The commercial tag or the keyword advertising content may be transmitted in an additional data service method. The device may call the keyword advertisement contents by using the transmitted commercial tag, and display the advertisement contents of the advertiser when the keyword advertisement contents and the keyword advertisement contents are clicked on.

On the other hand, the commercial tag of the present invention can be applied to the content made for e-books or distribution. This will be described in detail. The e-book (including an e-book, an e-magazine, a pdf book or a document, a file having a page concept such as doc / ppt, etc.) is made of an electronic media such as a book, and is generally a page concept. This is included. Therefore, the commercial tag set includes page units or n page units (in the case of books, n pages are grouped into one piece / chapter / section, etc.). Or at least one or more paragraph units within a page. Paragraph units are required because the screen of the e-book is located at the center of the screen where a specific paragraph is exposed, or when the time spent in a specific paragraph is longer than a preset time, or when there is a commercial tag associated with the paragraph, the commercial tag is used. This is because it is necessary to display at least one keyword advertisement content in the keyword advertisement content display area of the e-book. In general, at least one commercial tag set may be generated and stored in each unit or a group of bundles in consideration of structural units constituting the contents of the e-book such as page units, topics, section units, chapter units, and the like. have. Of course, it will be appreciated that there may be units or packed units to which commercial tag sets do not correspond. At this time, if the e-book is run only on a special device (e.g. Amazon Kindle, strictly speaking, a device installed with a program capable of playing the content contained in the e-book), the device is the e-book data A user computer for implementing the present invention, such as a function of obtaining a commercial tag in the web site, a function of obtaining keyword advertising content through the commercial tag, and a function of accessing an advertisement content of an advertiser when a user clicks on the keyword advertising content. (9000) must have function. Of course, if the e-book can be run in a browser running on a typical user computer 9000 that can be connected to the network 8000 or a universally available program (pdf viewer, etc.) The system or program of the person providing on the Internet provides a function of acquiring a commercial tag from the e-book data, a function of acquiring keyword advertising content through the commercial tag, and an advertisement content of an advertiser when a user clicks on the keyword advertising content. You need to provide the ability to access. Of course, the producer of the e-book using the commercial tag set generation system 10000 of the present invention, generates a commercial tag set corresponding to the content of the content of the e-book, 1) the data constituting the e-book 2) the system of the e-book producer (in the broadest sense, the multimedia content service system 1000 of the present invention may be applied mutatis mutandis to the multimedia content service system 1000.) The program for driving the contents of the e-book may be connected to the e-book producer's system to obtain the stored commercial tag (set). Of course, for 2), a specific area of the content of the e-book should include information for calling a commercial tag stored in the system of the e-book producer. In particular, a new document format such as an open document format has appeared in a doc file of MS word, and the open document format includes an xml data structure. Therefore, it will be apparent that commercial tag (set) data can be effectively added to the xml-type data structure. In this case, the program such as MS Word or MS Office may recognize the commercial tag data. That is, the meta information-based keyword advertisement control server 6000 of the present invention may be mounted in a program such as MS Word or MS Office.

Meanwhile, the syndication method using the commercial tag of the present invention may be used for news content. News content may include 1) essential text, 2) images or 3) video, or 4) sound. A user of the commercial tag set generating system 10000 generates at least one commercial tag set for the news content, stores the news content in association with the commercial tag, and stores the news content associated with the commercial tag set. Can be the content that is the subject of the content syndication of the present invention. In this case, preprocessing for generating the commercial tag set for the text news content will be described. The user of the commercial tag set generating system 10000 extracts a plurality of product names or service names or advertisement keywords or brand names from the textual news content by passing through a product service name DB or an advertisement keyword DB or a brand DB. The commercial tag is verified for the extracted commercial tag candidate. The same is true for all commercial tags, but the commercially verified commercial tags may be stored with the commercial verification information.

Meanwhile, the syndication method using the commercial tag of the present invention may be utilized for article content. Article content may include 1) essential text, 2) images or 3) video, or 4) sound. A user of the commercial tag set generation system 10000 generates at least one commercial tag set for the article content, stores the article content in association with the commercial tag, and stores the article content associated with the commercial tag set. Can be the content that is the subject of the content syndication of the present invention. In this case, the preprocessing for generating the commercial tag set with respect to the text content of the article will be described. The user of the commercial tag set generating system 10000 extracts a plurality of product names or service names or advertisement keywords or brand names from the article contents in the text through a product service name DB or an advertisement keyword DB or a brand DB. The commercial tag is verified for the extracted commercial tag candidate. The same is true for all commercial tags, but the commercially verified commercial tags may be stored with the commercial verification information.

Next, the digital publication service system 32000 of the present invention will be described in more detail with reference to FIGS. 63 and 64. 64 illustrates an exemplary configuration of the digital publication service system 32000. The digital publication service system 32000 includes a digital publication service server 32100, which provides a digital publication service module 32110 that provides news, articles, e-books, documents, and other digital publication service functions. A digital publication content DB 32120 for storing the digital publication content data. The digital publication service module 32110 includes a news publication service module 32111 for providing a news publication service, an article publication service module 32112 for providing an article publication service such as a newspaper article, and an e-book publication service. E-book publication service module 32113, document service module 32114 for providing document publication services such as pdf, other digital publication service module 32115 for providing other digital publication services, and the like. The digital publication content DB 32120 may further include commercial tag set data stored corresponding to the digital publication. Of course, the commercial tag set data may be stored in a separate DB (not shown). Of course, if the digital publication service system 32000 performs only a digital publication service for an article, the digital publication service module 32110 may have only the article publication service module 32112, and the digital publication content. In the DB 32120, the article content will be stored mainly. The same applies to other digital publications, and one digital publication service system 32000 functions in correspondence with the type of digital publications being handled if two or more kinds of digital publications are handled. In the digital publication content DB 32120, digital publication content corresponding to the type may be stored.

The digital publication service system 32000 manages digital publication content by using a function of the commercial tag set generation system 10000 that provides a function to the digital publication service system 32000 while remaining inside or outside thereof. Provide it to the content manager. The content manager utilizes the functionality of the commercial tag set generation system 10000 to provide at least one commercial tag set (mainly time independent commercial tags for content under its management such as newspaper articles, news, e-books, documents, etc. , Which may be time-dependent commercial tags depending on the content it manages. The digital publication service system 32000 stores the generated commercial tag set in the media content DB 32120 for each content manager in correspondence with a preset storage unit. An example of the storage unit may be a content identifier, an example of the content identifier may be a URL or a URI, and a distinguishable webpage unit may also be the storage unit. Meanwhile, when there are a plurality of contents (for example, a video, an image, and a text content) in the URL or URI and the distinguishable web page, the content unit may be a storage unit. The digital publication service system 32000 may allow a plurality of users (logged in users, non-logged in users, etc.) providing services to the digital publications managed by the content manager. Of course, the content manager may allow access to all or a portion of the digital publication content that he or she manages only for users with certain conditions, and the plurality of users may access only the digital publication content to which they are allowed access. can do.

The digital publication service system 32000 allows the user to call a specific digital publication content (for example, the user's browser or the like requests a specific URL or URI, the distinguishable webpage, or opens a specific ebook or document file). At least one keyword advertisement content by treating the called digital publication content as if it is a multimedia content (video) of the present invention, using a set of commercial tags generated by the content manager stored for the content. Can be obtained and exposed to the user computer 9000.

Next, the information processing method of the digital publication service system 32000 of the present invention will be described in more detail with reference to FIG.

The digital publication service system 32000 is generated by the digital publication service system 32000 using the commercial tag generation system and receives at least one set of commercial tags corresponding to the digital publication content (S261), Storing the obtained commercial tag set in correspondence with a digital publication content identifier corresponding to the digital publication content (S262) and directly or using the digital publication content and the commercial tag set in the user computer 9000. In operation S263, at least one keyword advertisement content called through the keyword advertisement content providing system 3000 may be exposed through the system of 3.

The digital publication service system 32000 includes a news publication service for publishing news online, an article publication service for publishing articles online, an electronic book publication service for publishing a digital book or magazine online, and a digital form online. A system for providing any one or more of a document publication service for publishing a document file, wherein the digital publication content is composed of any one or more of text, images, video, and sound in digital format.

On the other hand, when the digital publication service system 32000 provides the e-book publication service, the e-book publication is composed of at least two partial e-book publications, and the set of commercial tags constitutes the e-book publication. It is preferable that the corresponding e-book publication is generated and stored. The two or more partial ebook publications belong to any one of a type having a commercial tag set corresponding to the partial ebook publication and a type having no commercial tag set corresponding to the partial ebook publication. do.

When the digital publication service system 32000 is to provide the news publication service, the news publication consists of at least two unit news publications, and the set of commercial tags corresponds to the unit news publications that make up the news publication. Preferably generated and stored. The two or more unit news publications belong to one of a type having a commercial tag set corresponding to the unit news publication and a type having no commercial tag set corresponding to the unit news publication.

If the digital publication service system 32000 is to provide the article publication service, the article publication consists of at least two unit article publications, and the set of commercial tags corresponds to the unit article publications that make up the article publication. Preferably generated and stored. The two or more unit article publications belong to one of a type having a commercial tag set corresponding to the unit article publication and a type having no commercial tag set corresponding to the unit article publication.

When the digital publication service system 32000 provides the document publication service, the document publication is composed of at least two document pages, and the commercial tag set is generated corresponding to the document pages constituting the document publication. And stored. The two or more document pages belong to one of a type having a commercial tag set corresponding to the document page and a type having no commercial tag set corresponding to the document page.

The at least one tag to be provided for at least one of the existence of the keyword advertising content and the commercial information of the tag is 1) a person who operates or manages the digital publication service system 32000 or generates the digital publication content. A first method generated by inputting by the user directly, 2) a second method of extracting at least one tag by analyzing the text information included in the digital publication content by the commercial tag generation system with respect to the digital publication content, and 3) the The commercial tag generation system analyzes the digital publication content for digital publication content, extracts at least one or more tags, and selects the user who operates or manages the digital publication service system 32000 or who generates the digital publication. Recipient It is preferable that it is produced using any one or more of three methods.

In addition, the method for exposing the digital publication content and the keyword advertisement content to the user computer 9000 may include: 1) the digital publication service system 32000, directly or via the third system, the commercial tag set. Transmit to the keyword advertising content providing system 3000, and then obtain at least one or more keyword advertising contents directly from the keyword advertising content providing system 3000 or through the third system; A first method of transmitting the received keyword advertisement content to the user computer 9000 together; 2) the digital publication service system 32000 uses the commercial tag set and the commercial tag set to provide the keyword advertisement content providing system ( To get keyword ad content from A program that performs the function, to the user computer 9000, and the program transmits the received set of commercial tags to the keyword advertisement content providing system 3000 directly or via the third system. A second method of obtaining at least one keyword advertising content from the keyword advertising content providing system 3000 directly or via the third system and exposing it to the user computer 9000; 3) the digital publication service system The user may use the commercial tag set to obtain a keyword advertisement content from the keyword advertisement content providing system 3000 and to obtain a commercial tag set corresponding to the digital publication content. Transmitting to the computer 9000; The program obtaining the commercial tag set corresponding to the digital publication content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. Receiving at least one keyword advertising content via the computer, and exposing the user computer 9000 to the user computer 9000; and 3) the digital publication service system 32000 using the commercial tag set. The user computer 9000 includes a program for acquiring keyword advertisement content from the keyword advertisement content providing system 3000 and a function for acquiring a set of commercial tags corresponding to the digital publication content in the digital publication content. Transmitting; The program obtaining the commercial tag set corresponding to the digital publication content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. Obtaining at least one keyword advertising content via the and to be exposed to the user computer (9000); there is any one or more of the fourth method of performing.

Meanwhile, the present invention utilizing the commercial tag set generation system 10000 of the present invention also applies to a media service system 31000 that provides services such as a blog, a cafe, a community, and a single broadcast. The media service system 31000 may be viewed as a broad form of the multimedia content service system 1000 (therefore, a description of functions may apply mutatis mutandis to the multimedia content service system 1000). It provides one-person media service, community service such as cafe, and mail service. A typical portal system will be the media service system 31000 of the present invention. The blog or community has an administrator who manages the contents of the blog or community (owner, owner or manager, hereinafter referred to as content manager). The content manager uploads new content (writes, photographs, etc. Upload an image, attach a video, or edit your own content.

The use of the commercial tag set generation system 10000 of the present invention in the media service system 31000 will now be described with reference to FIGS. 54 and 55. 54 illustrates an exemplary configuration of the media service system 31000. The media service system 31000 includes a media service server 31100. The media service server includes a media service module 31110 for providing a blog or a community service and media for each content manager for storing content data for each content manager. A content DB 31120 is included. The media service module 31110 includes a blog service module 31111 for providing a blog service, a community service module 31112 for providing a community service, a mail service module 31113 for providing a mail service, and a cafe for providing a cafe service. A service module 31114, a social network service, another media service module 31115 that provides other media services such as a one-person broadcast service, and the like. The media content DB for each content manager further includes commercial tag set data stored corresponding to the content. Of course, the commercial tag set data may be stored in a separate DB (not shown).

The media service system 31000 provides the content manager with a function of the commercial tag set generation system 10000 that is present inside or outside of itself and provides a function to the media service system 31000. The content manager utilizes the functions of the commercial tag set generation system 10000 for at least one commercial tag set (mainly time-independent commercial tags, but content managed by itself) for content under its management, such as its own blog. Can be time-dependent commercial tags. The media service system 31000 stores the generated commercial tag set in the media content DB 31120 for each content manager in correspondence with a preset storage unit. An example of the storage unit may be a content identifier, an example of the content identifier may be a URL or a URI, and a distinguishable webpage unit may also be the storage unit. Meanwhile, when there are a plurality of contents (for example, a video, an image, and a text content) in the URL or URI and the distinguishable web page, the content unit may be a storage unit. The media service system 31000 may allow a plurality of users (logged in users, users not logged in, etc.) providing the service to access the content managed by the content manager. Of course, the content manager may allow access to all or a part of the content managed by only the user with a specific condition, and the plurality of users may access only the content to which the user is allowed access.

The media service system 31000 may be configured to, when the user makes a call to a specific content of the content manager (for example, the user's browser or the like requests a specific URL or URI, the distinguishable webpage). Treat as if the multimedia content (video) of the present invention, by using the commercial tag set generated by the content manager stored for the content, at least one or more keyword advertising content can be obtained and exposed to the user will be. In this case, the media service system 31000 may generate advertising revenue for the exposure of keyword advertising content, and the content manager may provide some or all of the advertising revenue to the content manager according to the policy of the media service system 31000. There will be.

A description will be given with reference to FIG. 55. The media service system 31000 receives a commercial tag set generated using the commercial tag generation system from the content manager (S181), and matches the obtained commercial tag set with a content identifier to media content for each content manager. If stored in the DB (31120) (S182), and receives the content identifier or the request / call information for the content from the user's computer (S183), the media service system 31000 corresponds to the content identifier Call the commercial tag set stored in the media content DB 31120 for each content manager (S184), and at least one or more keyword advertisements directly or indirectly from the keyword advertisement content providing system 3000 using the called commercial tag set. Obtain the content (S181), and the user's computer To provide content with the keywords in the ad content. (S185)

Next, the information processing method of the media service system of the present invention will be described in more detail with reference to FIG. 62.

The media service system 31000 allows the use of a commercial tag generation system to a content manager who manages at least one or more content using the media service system 31000, and uses the commercial tag generation system from the content manager. Obtaining at least one commercial tag set corresponding to at least one or more contents managed by the content manager (S251), and storing the obtained commercial tag set in correspondence with a content identifier corresponding to the content (S252). Receiving request information from at least one user computer 9000 for the content managed by the content manager (S253), Obtaining the commercial tag set corresponding to the received content of the request (S254) ) And the user computer 9000 Exposing at least one keyword advertisement content called through the keyword advertisement content providing system 3000 directly or via a third system by using the content and the commercial tag set that have previously received the requested information (S255). ) Can be performed.

The media service system 31000 is a system for providing any one or more of a blog service, a community service, a social network 8000 service, and a single person media service including a single person broadcast. By using the cafe service, the community service, and the social network 8000 service, a person who creates and manages content in a digital format consisting of one or more of text, images, video, and sound.

On the other hand, the at least one tag to be provided for any one or more of the presence of the keyword advertising content and the commercial information of the tag is 1) a first method that is directly input by the content manager, 2) the content for the content A second method in which the commercial tag generation system extracts at least one tag and 3) a third method in which the commercial tag generation system extracts at least one or more tags for the content and is selected by the content manager It is to be generated using.

In addition, the commercial tag generation system, when there are a plurality of tags, it is preferable that the content manager can obtain the selection information for any one or more of the plurality of tags.

Meanwhile, a method of exposing the keyword advertisement contents to the user computer 9000 may include: 1) the media service system 31000, providing the keyword advertisement contents system directly through the commercial tag set or via the third system. And after receiving the at least one keyword advertising content directly from the keyword advertising content providing system 3000 or through the third system, the content and the received keyword advertising content together. A first method of transmitting to the user computer 9000; and 2) the media service system 31000 obtains keyword advertising content from the keyword advertising content providing system 3000 using the commercial tag set and the commercial tag set. A program that performs a function is transmitted to the user computer 9000. The program transmits the received set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly or from the keyword advertising content providing system 3000. A second method for obtaining at least one keyword advertisement content through the system of the user and being exposed to the user computer 9000; and 3) the media service system 31000 provides the keyword advertisement content using the commercial tag set. Transmitting a program to the user computer (9000) to perform a function of obtaining keyword advertising content from the system 3000 and a function of obtaining a commercial tag set corresponding to the content; The program obtaining the commercial tag set corresponding to the content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. And receiving at least one or more keyword advertising contents through the user computer 9000 to be exposed to the user computer 9000. The third method may be implemented.

When the content or the like included in the blog is transmitted to a user computer 9000 of a third party through a content syndication method such as RSS or the like, the media service system 31000 is transmitted. 1) include keyword advertising content utilizing the commercial tag set and transmit the same to the user computer 9000; or 2) call the keyword advertising content using the commercial tag set and the commercial tag set. The user computer by loading a program for performing a function of the meta information-based keyword advertisement server 6000 or a program call code for performing a function of the meta information-based keyword advertisement server 6000. 9000).

Next, the mail will be described as a special example of the content created or managed by the content manager. The mail writer may use the commercial tag set generation system 10000 provided by the media service system 31000 to correspond to the commercial tag set in the mail, and the media service system 31000 may transmit the mail. 1) the keyword information content using the commercial tag set is transmitted to the mail, or 2) the meta information-based keyword ad server to call the keyword advertising content using the commercial tag set and the commercial tag set. A program carrying the function of 6000 may be loaded, or a mail including a code for calling a program performing the function of the meta information-based keyword advertisement server 6000 may be transmitted.

When there are a plurality of commercial tag candidates, the function of the commercial tag set generation system 10000 will be described. It is described above that the commerciality for each commercial tag candidate can be calculated. This results in a mapping for commercial tag candidates: commercial information. In this case, the commercial tag set generation system 10000 may be applied to all commercial tag candidates independently of the mapping from the user of the commercial tag set generation system 10000 or as a result of the mapping, the commerciality of which is equal to or higher than a predetermined rank / reference. For the selected commercial tag candidates, a content relevance score is input to how relevant the commercial tag candidates are to the contents of the content. Thereafter, the commercial tag set generation system 10000 may calculate commercial information about the commercial tag candidate including a content relevance score by using a predetermined formula. An example of the equation may be a commercial score * content relevance score based on commercial information or a commercial score ^ 2 * content relevance score based on commercial information. In this case, it is preferable that the commercial score and the content relevance score based on the commercial information are normalized. If not normalized, distortion can occur when both are computed with mathematical expressions.

By utilizing the content syndication method using a commercial tag of the present invention, the content may be distributed free of charge or at an extremely low cost, thereby increasing the amount of content distribution. In this case, license information about the distributed content or a commercial tag set associated with the content may be included. In this case, the license may be a CCL (Creative Common License) as an example. The commercial tag set may include a description of a creator, an indication of whether a commercial purpose is used, and a prohibition of change.

Next, a description will be given of a commercial tag-based content distribution platform system that provides a specific type of the content distributor system 16000 to provide content such as video to other applications.

Currently, technologies for many other systems, such as ASP, Web services, SOA, etc., are being developed in connection with Internet information services. Currently, Google Maps is evolving into a platform that provides other content with its contents, services, functions, and information. On the other hand, www.youtube.com also has other applications (e.g. certain media players that play videos, for example, gom players and window media players). The program allows users to access videos on www.youtube.com) and is transforming into a platform that provides video to the application.

The commercial tag-based content distribution platform system of the present invention treats the application as one content distributor system (1000-1), and 2) the commercial tag is a content distributor system (16000) or a content producer system (15000). 3) the control right to the commercial tag has the characteristics of the content distributor system 16000 or the content producer system 15000. Meanwhile, the generated advertising revenue may be shared by the content distributor system 16000 or the content producer system 15000 with the application provider. That is, through the application, the user may search for content that is distributed or stored by at least one of the commercial tag-based content distribution platform system, and enable audio-visual viewing of content recommended by the commercial tag-based content distribution platform system. do.

Hereinafter, it demonstrates in detail, referring drawings.

31 and 32 are diagrams illustrating one embodiment in which an inventive concept using a commercial tag is applied to a broadcast service system 13000. Broadcast content is also a form of multimedia content, and in terms of real-time broadcasting broadcast is also a method of multi-content transmission, the broadcast service system 13000 is preferably treated as a special form of the multimedia content service system 1000. In particular, to emphasize that the broadcast service system 13000 is a special type of the multimedia content service system 1000, the broadcast service system 13000 further includes a real time broadcast service module 13110. It goes without saying that the service module 13110 is not excluded from the conventional multimedia content service system 1000. Such services also provide multimedia content of the present invention. The service system (which is a type of 1000). Therefore, matters not specifically mentioned in the present description will be understood by the spirit of the present invention according to the description of the multimedia content service system 1000 described above.

The broadcast service system 13000 transmits a real time broadcast or VOD broadcast to the user computer 9000. The user computer 9000 is a concept including various devices (personal computer, mobile terminal, etc.) defined as the user computer 9000 in the present invention, including a digital TV connectable to a network 8000 including an IPTV. Real-time broadcasting refers to broadcasts that are recognized as being equivalent to the content being broadcasted on-air by airwave TV, cable (wired) TV, or radio at a specific point in time (broadcasting technology, data conversion, data transmission method, etc.). Is a concept including a slight disparity caused by a technical problem).

The difference between FIG. 31 and FIG. 32 is that the commercial tag set generation system 10000 is physically or logically located inside the broadcast service system 13000 (FIG. 31) and outside (FIG. 32). There is only. Hereinafter, how the present invention is applied in real time broadcasting will be described in more detail.

As the real-time broadcast progresses, a person who operates the broadcast service system 13000 may generate a commercial tag set for content currently being broadcast by using the commercial tag set generation system 10000. The generated commercial tag set is preferably composed of time dependent commercial tags including time information. This is because the broadcast usually does not end in one or two minutes, and a considerable amount of time becomes one handling unit (e.g., a drama is usually 50 minutes or more), and the broadcast constituting the single handling unit is time. Depending on the content (focus, object, background, props, emphasis, place, etc.) is likely to be different, in this case it is best to create and utilize a commercial tag that matches the content over time is best for users who are audiovisual Content will be able to provide customized advertising content.

A person who uses the commercial tag set generation system 10000 may use the commercial tag set generation system 10000 to view content currently being broadcast in the broadcast service system 13000, and may be used for a specific time period Ti to Tj. Generate a set of commercial tags. The generation of the commercial tag set may include 1) inputting n commercial tag target candidates to the commercial tag set generating system 10000, 2) providing commercial verification information on commercial tag target candidates of the commercial tag set generating system 10000, 3) the user who uses the commercial tag set generation system 10000 or the commercial tag verification unit 11215 of the commercial tag set generation system 10000 (the content of the policy is The process of selecting m commercial tags (m <= n) is performed as described in the description of the verification section.

The commercial tag set generating system 10000 adds and stores time information to the selected commercial tag set. The method of adding time information to the n th commercial tag set includes 1) Tn-1 to Tn when 2 n commercial tag sets are selected, and 2) Tn +/− predetermined time. (However, if + does not exceed Tn + 1, and if-does, it is natural to adjust dynamically so as not to be less than Tn-1.), 3) Tn, 4) Tn ~ Tn + 1. (The generation of time-dependent commercial tags must map the commercial tags and time information, so 1) to 4) can always be used.)

The method of 1) may be effectively used when recording a real time broadcast, which will be described later, to serve as a VOD. This is because a commercial tag set is generated while watching a broadcast, so that Tn is always behind the start of the content unit of the broadcast associated with Tn. However, in the case of VOD, the relevant keyword advertising content can be exposed from the start of the content. Taking the method of 1) above and considering the VOD efficiency, it may be desirable that the commercial tag set selection decision point is a point at which the Tn related content ends (select as slowly as possible). However, from the point of view of real time broadcasting, it may be preferable that Tn is close to the point of time when the related content starts (selected as soon as possible). Therefore, it would be preferable to take the method 2) or 4) above in real time broadcasting and the method 1) from the viewpoint of VOD. Of course, the time information does not necessarily coincide with the exposure time of the keyword advertisement content related to the commercial tag set corresponding to the time information, and the keyword advertisement control module of the meta information-based keyword advertisement server 6000 ( 6900 may control exposure of keyword advertisement content with reference to the time information. That is, when a commercial tag set is generated by the method of 4) from the viewpoint of real-time broadcasting, when the real-time broadcasting is recorded and serviced by VOD, the method of 1) may be substantially applied. (VOD means that all commercial tag sets of the broadcast content have already been determined, so it will be free to pull or slow the exposure / utilization timeframe of the commercial tag set by a predetermined time.) For example, a specific commercial tag set (Commercial Tag Set) When CTSn is selected at the time point Tn, when the time corresponding to the CTS becomes the model of 2), the time range used by the CTS to call the keyword advertisement content is 2) time zone It may be after or after.

The broadcast service system 13000 may generate the VOD including the time information as a commercial tag set including the real time broadcast content information and the time information generated by the commercial tag set generation system 10000, as described above. It will be roughly the same as how to create it. Specifically, 1) a method of generating a start time + a commercial tag set + an end time like an smi file related to a subtitle, and 2) a method of having start and end times as data as meta information about a commercial tag set (in this case, Both key values may be commercial tag set IDs.) Of course, in addition to these two methods, there will be a number of computational methods for storing the commercial tag set and time information associated with the commercial tag set. In this case, the VOD content and the set of commercial tag sets that collect the commercial tag sets related to the VOD content may correspond to each other in a 1: 1 relationship.

Next, FIG. 32 is demonstrated. 32 illustrates a commercial tag set generation system 10000 that is logically or physically external to the broadcast service system 13000, so that a person who uses the commercial tag set generation system 10000 is provided from the broadcast service system 13000. Receiving broadcast content (the inside of the commercial tag set generation system 10000 preferably has an area for receiving and displaying broadcast content (eg, reference numeral 11212 in FIG. 28)) or a general general user (viewer) The commercial tag set may be generated using the commercial tag set generation system 10000 while being audiovisual. The generated commercial tag set is transmitted to the broadcast service system 13000. The broadcast service system 13000 may implement the advertisement idea of the present invention by using the received commercial tag set. Of course, in the same manner as in FIG. 32, at least one allowed external user is allowed to access the commercial tag set of the broadcast service system 13000, and the external user is logically or physically connected to the broadcast service system 13000. Of course, it is possible to generate a commercial tag set by using the commercial tag set generation system 10000 included as described above.

In the broadcasting service system 13000, the VOD service module 13120 transmits a broadcast to a user computer 9000 in a VOD manner. The VOD content is stored in the broadcast content DB 13130, which is typically a special form of the multimedia content DB of the multimedia content service system 1000.

33 to 35 are information flow diagrams, diagrams, or service flow diagrams related to the broadcast service system 13000 of the present invention. Dispense one by one.

The broadcast service system 13000 transmits one or more broadcast contents to the commercial tag set generating system 10000 (S33-1), and the commercial tag set generating system 10000 sends a commercial tag set to the broadcast service system 13000. Transfer (S33-2). In this case, when the user computer 9000 accesses the broadcast service system 13000 and makes a broadcast content request (S33-3), the broadcast service system 13000 provides the requested broadcast content in the user computer 9000 (S33). -4) In this case, when the broadcasting service system 13000 controls the keyword advertising content, the broadcasting service system 13000 may use keyword advertising content as a commercial tag included in a set of commercial tags in the keyword advertising content providing system 3000. In response to the request (S33-5), the keyword advertisement content providing system 3000 receives the keyword advertisement content corresponding to the commercial tag (S33-6), and transmits the keyword advertisement content to the user computer 9000 (S33-7).

Meanwhile, the keyword advertisement control module 6900 transmitted by the broadcast service system 13000 is installed in the user computer 9000 or the web page provided by the broadcast service system 13000 to the user computer 9000. It is preferable that there is a program such as Javascript on the back, so that the keyword advertisement control module 6900 or the program controls the keyword advertisement contents. In the case of real-time broadcasting, the keyword advertisement control module 6900 or the program queries the broadcast service system 13000 at predetermined intervals to query whether there is a commercial tag set CTSn related to the Tn. The user computer 9000 can receive all commercial tag sets because the information on all commercial tag sets is received in the case of VOD, but when the CTSn is generated at the time of real time broadcasting, the user computer Since 9000 is unknown, it is necessary to frequently query the broadcast service system 13000. In a special case (when broadcast content is played in a dedicated program and the connection between the dedicated program and the broadcast service system 13000 is constantly maintained), when a new CTSn is generated, the broadcast service system 13000 may be a user computer ( In the conventional web method, the server pushes information to the user computer 9000 unless the browser of the user computer 9000 queries / connects to the server for security or the like. push) method is not used well. If there is a new CTSn, the broadcast service system 13000 transmits it to the user computer 9000. 34 and 35 illustrate this process. The broadcast service system 13000 transmits the real-time broadcast content and keyword advertisement control module 6900 to the user computer 9000 (S101), and obtains a commercial tag set from the commercial tag set generation system 10000 ( In operation S102, the commercial tag set may be transmitted to the user computer 9000, and the commercial tag set may be transmitted to the user computer 9000. In the meantime, the user computer 9000 receives a real time broadcast content from the broadcast service system 13000 (S111), transmitting commercial tag set request information to the broadcast service system 13000 (S112), and Obtaining a commercial tag set from the broadcast service system 13000 (S113), and Obtaining keyword advertising content from the keyword advertising content providing system 3000 using the commercial tag set (S114). The advertisement idea of the present invention can be executed through the step S115 of exposing to a predetermined position.

36 to 37 show an exemplary configuration in which the present invention is applied to TV broadcasting (a broadcast video screen is displayed) and radio broadcast (no broadcast video screen) through a wired or wireless interactive network. As shown in FIG. 37, although the radio broadcast has no broadcast image, a user of the commercial tag set generation system 10000 may generate a commercial tag, and a radio broadcast web may be transmitted to a computer of a user who listens to the radio broadcast on the web. Since the page or screen may be provided / generated / transmitted, the keyword advertisement content to which the present invention is applied may be exposed at a predetermined position of the web page or the screen. 36 and 37 show that two keyword advertisement contents are displayed in the keyword advertisement content display area 100 for a commercial tag of "Lexus", respectively. When content related to "Lexus" is being transmitted (eg, among dramas, news broadcasts, TV / radio broadcasts), at least one keyword advertisement target text (eg, through the commercial tag set generation system 10000) in real time. For example, enter Lexus, car, SUV, sports car, etc., and one or more of the input keyword advertisement target texts are determined as keyword advertisement target texts (eg, lexus, sports car), and the determined keyword advertisement target text is a commercial tag. (Eg, Lexus, sports car) or a set of commercial tags (eg, Lexus, sports car), either of which (eg, Lexus) or more is used to invoke keyword advertising content.

Next, the information processing method of the broadcast service system 13000 will be described in more detail with reference to FIG. 61.

The broadcast service system 13000 is generated by the broadcast service system 13000 using the commercial tag generation system and receives at least one set of commercial tags corresponding to the broadcast content (S241). Storing the commercial tag set in correspondence with the broadcast content identifier corresponding to the broadcast content (S242), using the broadcast content and the commercial tag set in the user computer 9000 directly or via a third system; In operation S243, at least one keyword advertising content called through the keyword advertising content providing system 3000 may be exposed.

The broadcast provided by the broadcast service system 13000 is a real-time broadcast, the commercial tag set generated through the commercial tag generation system is a real-time commercial tag set generated during the real-time broadcast, the exposed keyword advertising content is The user computer 9000 may be exposed during a real time broadcast.

Meanwhile, the generation of the commercial tag set includes: 1) a person who operates or manages the broadcast service system 13000, a person who conducts the real-time broadcasting or a person who is commissioned by a person who operates or manages the broadcast service system 13000. A first method of directly inputting and generating the commercial tag generation system;

2) The commercial tag generation system analyzes text information included in the contents included in the broadcast content, extracts at least one tag, and operates or manages the broadcast service system 13000. 2) the commercial tag generation system recognizes the voice information included in the broadcast content, and selects the voice information included in the broadcast information from the person who operates or manages the broadcast service system 13000. A person who analyzes the included text information to extract at least one tag and operates or manages the broadcast service system 13000, a person who runs the real-time broadcast, or a person who operates or manages the broadcast service system 13000. It may be generated using any one or more of the third method selected from.

The storing of the obtained commercial tag set in correspondence with the broadcast content identifier corresponding to the broadcast content may include storing time information corresponding to the commercial tag set.

Meanwhile, the method for exposing the broadcast content and the keyword advertisement content to the user computer 9000 may include: 1) the broadcast service system 13000, requesting the user to obtain the keyword advertisement content at predetermined intervals from the user; Transmitting to the computer 9000; Receiving a request for transmission of keyword advertisement content at a predetermined time period through the program running on the user computer 9000; Transmit the commercial tag set to the keyword advertising content providing system 3000 directly or via the third system, and then at least one directly from the keyword advertising content providing system 3000 or through the third system Receiving the above keyword advertising contents; Transmitting the obtained keyword advertisement contents to the user computer 9000; a first method for performing the second method; and 2) the broadcast service system 13000 uses the commercial tag set and the commercial tag set. A program for performing a function of obtaining keyword advertising content from a keyword advertising content providing system 3000 is transmitted to the user computer 9000, and the program sends the received commercial tag set directly or via the third system. Transmits to the keyword advertisement content providing system 3000 and receives at least one keyword advertisement content directly from the keyword advertisement content providing system 3000 or via the third system. A second method of exposing the device to the public; 3) the broadcast service system 13000 A function of acquiring keyword advertisement content from the keyword advertisement content providing system 3000 using an achievement tag set, and of requesting and obtaining a commercial tag set corresponding to the broadcast content from the broadcasting service system 13000 at a predetermined period. Transmitting a program to perform the program to the user computer (9000); Obtaining, by the program, the commercial tag set corresponding to the broadcast content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. Receiving at least one keyword advertisement content via the data, and exposing the user computer 9000 to the user computer 9000; and 3) the broadcast service system 13000 using the commercial tag set. Transmitting a program for obtaining a keyword advertising content from the keyword advertising content providing system 3000 and for requesting and obtaining a set of commercial tags corresponding to the broadcasting content from the broadcasting service system 13000 at predetermined intervals. The user computer (eg, included in the initial transmission of broadcast content). 9000); Obtaining, by the program, the commercial tag set corresponding to the broadcast content; And transmit the obtained set of commercial tags to the keyword advertising content providing system 3000 directly or via the third system, and then directly from the keyword advertising content providing system 3000 or the third system. By receiving at least one or more keyword advertising content via the user to be exposed to the user computer 9000, any one of the fourth method may be adopted.

Meanwhile, when the first method is used, when the broadcast service is a real-time broadcast, the broadcast service system 13000 may correspond to a commercial tag corresponding to a point in time at which the request for transmission of the keyword advertisement content is received from the user computer 9000. The set of acquiring the keyword advertising content, and the set of commercial tags corresponding to the point in time at which the request for transmission of the keyword advertising content is received is a set of commercial tags generated just before the point of receiving the request for transmission of the keyword advertising content. Is preferably.

When the second method is used, when the broadcast service is a real time broadcast, the commercial tag set is generated before the real time broadcast, and the commercial tag set is used to obtain keyword advertising content by using the commercial tag set. The time zone information used is further included, and the program may further include a function of selecting a commercial tag set used to obtain keyword advertising content by referring to current time point information at which the broadcast content is played. Do.

When either of the third method and the fourth method is used, when the broadcast service is a real time broadcast, the broadcast service system 13000 requests a transmission of the commercial tag set from the user computer 9000. Is to transmit a commercial tag set corresponding to the time point of receipt to the user computer (9000), and the commercial tag set transmitted is a commercial tag set generated immediately before the point of receipt of the request for transmission of the commercial tag set. It is preferable.

FIG. 38 illustrates an embodiment of a multimedia content audiovisual interface provided by the multimedia content service system 1000 to a user computer 9000 and displayed on the user computer 9000. The multimedia content display area 38-1 is an area where multimedia content is displayed. When the multimedia content is audio multimedia such as radio broadcasting, music, sound, or the like, the multimedia content display area may not exist or at least one image or video content preset in the multimedia content display area 38-1 may appear. . Under the multimedia content display area 38-1, a multimedia content reproduction control area 38-2 related to the reproduction of the multimedia content, a multimedia content reproduction time / section display / control area 38-3, and a volume control Region 38-4 and the like. In the multimedia content playing time / section display / control area 38-3, there is play position display means 38-11 for displaying the position of the multimedia content currently being played. Meanwhile, a specific configuration of the present invention includes a commercial tag display area 38-5, a commercial tag set storage means 38-6, a keyword ad content display area 100, and a keyword ad content reservation means 38-10. There may be more than one of them. Meanwhile, a commercial tag utilization search means 38-7 may be further included for the convenience of the user. When the user clicks this means, a preset search service system using the commercial tag information displayed on the user's computer ( E.g., www.google.com, www.naver.com, etc.) so that the search results can be displayed on the user's computer. The tag or commercial tag set is displayed. 38 shows that a commercial tag called a refilled ink is displayed. FIG. 38 shows that there is a save button as the commercial tag set storing means 38-6. In the keyword advertising content display area 100, three keyword advertising contents are illustrated as examples. The means 38-10 shows that there is a reservation button for each keyword advertisement content. When storing the refilled ink, an interface and information as shown in FIG. 39 may appear.

39 to 43 are embodiments related to screens and methods for managing keyword advertisement content information exposed to, clicked on, or received from an user (reservation, etc.).

There are four types of a user who visually visualizes multimedia contents acts on the keyword advertisement contents of the present invention. 1) how to view the commercial tags (including keyword-targeted text below) and / or keyword ad content exposed after the audiovisual finishes, and 2) store commercial tags that can invoke the keyword ad content, How to call keyword advertising content with that commercial tag; 3) reserve specific keyword ad content itself, expose reserved keyword ad content, 4) view keyword ad content that has been clicked, or generate keyword ads with clicks. There may be a way to view commercial tags associated with the content. When the multimedia content is transmitted for the above 1) to 4), it is necessary to expose the keyword advertising content and the commercial tag related to the keyword advertising content, and reserve means (reservation button, etc.) for each of the keyword advertising content. It may be necessary to add a storage means (storage button or the like) next to or around an exposed commercial tag. Of course, if a user adds a search means (such as a search button) near or around a commercial tag for the user's convenience, and the user clicks on the search means, at least one preset search engine (for example, www.google.com or www) .naver.com, etc.) may be sent to the user computer (9000) to be provided with the search results.

FIG. 39 relates to an embodiment of a screen for managing keyword advertisement content information that is exposed, clicked on, or received from a user (reservation, etc.) by the user computer 9000. The screen is displayed on the user computer 9000. Information for configuring the screen is 1) a method of generating information in the multimedia content service system 1000, 2) installed on the user computer 9000, or A method implemented by a JavaScript or other program to be transmitted, 3) a method for generating information in the content syndication system, 4) a method for generating information in the keyword advertising content providing system 3000 is used to generate can do. The generation of the information is a matter of control over an area in which keyword advertisement contents are displayed. System 15000, keyword advertising content providing system 3000. The control includes a user such as exposure, storage, reservation, and click on commercial tags and keyword advertising contents that can invoke keyword advertising content. And time information (of course, user-specific temporary / permanent identifiers (ID, cookie information, etc., etc.) may be included. In the case of the service system 13000 or the multimedia content service system 1000, the impression keyword advertisement management document of FIGS. 31 to 32. And the impression keyword advertisement management module 13210. The impression keyword advertisement management module 13210 of the impression keyword advertisement management server 13200 may include the multimedia content service system 1000 and the keyword advertisement content providing system. As described in this paragraph, it may also be included in the content syndication system 3000. The impression keyword ad management server 13200 further includes an impression keyword ad management module transmission module 1320. The impression keyword advertisement management module transmission module 1320 may transmit the impression keyword advertisement management module 13210 of the impression keyword advertisement management server 13200 to the user computer 9000 to transmit the impression keyword advertisement management module 1320 to the user computer 9000. It is possible to perform the impression keyword advertising management function at 9000. This is related to 2).

Next, the information processing method of the exposure keyword advertisement management server 13200 will be described in more detail with reference to FIG. 60.

Exposing the at least one set of commercial tags to the user computer (9000); and exposing at least one of at least one keyword advertisement content to the user computer (9000); In step S231, when the commercial tag set is exposed to the user computer 9000, the commercial tag set storage stores the commercial tag set exposed to the user computer 9000. Means for providing a means and, if the keyword advertising content is exposed to the user computer 9000, reserving the keyword advertising content exposed to the user computer 9000 to visually view the reserved keyword advertising content upon request. Performing any one or more of the steps of providing the keyword advertising content reservation means for enabling the advertisement content reservation means (S232), receiving selection information on the commercial tag set storage means from the user computer 9000, and selecting Storing the commercial tag set receiving the information; And receiving selection information on the keyword advertisement content reservation means from the user computer 9000, and performing any one or more steps of storing the keyword advertisement content receiving the selection information (S233) and the Exposing at least one of the stored at least one commercial tag set and at least one keyword advertising content corresponding to the stored at least one commercial tag set on a user computer (9000); And exposing the reserved one or more keyword advertising contents to the user computer (9000). Step S234 may be performed.

The information processing of the impression keyword advertisement management server 13200 described in the above paragraph will be described by dividing the commercial tag set and the keyword advertisement content as follows. First, information processing on the commercial tag set of the exposure keyword advertisement management server 13200 will be described. The exposure keyword advertisement management server 13200 causes at least one commercial tag set to be exposed to the user computer 9000. When the commercial tag set is exposed to the user computer 9000, the user computer 9000 is exposed. (C) providing a commercial tag set storing means for storing the commercial tag set exposed to the commercial tag set, receiving selection information on the commercial tag set storing means from the user computer 9000, and receiving the selection information. Storing a commercial tag set and causing the user computer 9000 to expose at least one of the stored at least one commercial tag set and at least one keyword advertising content corresponding to the stored at least one commercial tag set Can be carried out.

First, information processing on the keyword advertisement content of the exposure keyword advertisement management server 13200 will be described. The exposure keyword advertisement management server 13200 exposes at least one of at least one keyword advertisement content. When the keyword advertisement content is exposed to the user computer 9000, the exposure keyword advertisement management server 13200 is exposed to the user computer 9000. Reserving the reserved keyword advertising content so that a keyword advertising content reservation means for audio-visually reserving the reserved keyword advertising content is provided upon request; selection of the keyword advertising content reservation means from the user computer 9000; Receiving information, storing the keyword advertisement content receiving the selection information, and exposing the reserved at least one keyword advertisement content to the user computer 9000.

The first impression keyword advertisement management server 13200 (1) exists in a predetermined system that includes or uses the first impression keyword advertisement management server 13200, and (2) the first impression keyword advertisement. The predetermined system including or using the management server 13200 transmits a program for performing the function of the impression keyword advertisement management server 13200 to the user computer 9000 and is driven by the user computer 9000. And performing at least one of the second methods of performing each step while interworking with the system, wherein the system interworks with the keyword advertisement content providing system 3000 and performs multimedia content on the user computer 9000. In conjunction with the multimedia content service system 1000 to provide a, and the keyword advertising content providing system 3000, A content syndication system (20000) that manages the distribution of the multimedia content, a commercial tag set generation system (10000) and the keyword advertisement content providing system which interwork with the keyword advertisement content providing system (3000) to generate the commercial tag set. One or more of 3000.

On the other hand, the commercial tag set and the keyword advertising content is changed in conjunction with any one or more of the playback time and playback interval of the multimedia content exposed to the user computer 9000, the exposure keyword ad management server 13200 is Storing the commercial tag set receiving the selection information; And at least one of a playing time point and a playing section of the multimedia content corresponding to the time point at which the selection information is received when the one or more steps of storing the keyword advertisement content receiving the selection information are performed. It can be stored with information.

On the other hand, the user computer (9000) to expose any one or more of the stored at least one commercial tag set and the keyword advertising content corresponding to the stored at least one commercial tag set; And exposing the reserved one or more keyword advertising contents to the user computer (9000). When any one or more of the above steps are performed, 1) screen information of the multimedia content corresponding to a point in time at which the commercial tag set is received and selection information for the keyword advertisement content reservation is received together with the user computer 9000. The first method and 2) the stored at least one commercial tag set, keyword advertising content corresponding to the stored at least one commercial tag set, and the reserved at least one keyword advertising content are stored in the commercial tag set and Any one or more of the second method of arranging the selection information on the keyword advertisement content reservation in the order of receiving time is additionally performed.

39 is an embodiment of an information processing method of the impression keyword advertisement management server 13200. 39 may be implemented by only some or a combination of parts in actual implementation, and it will be obvious that some of them may be implemented by adding other well-known functions. The following description will focus on the screen of FIG. 39.

The screen of FIG. 39 has four tabs, each of which includes 1) a method of viewing the entire exposed commercial tag and / or keyword ad content after audiovisual completion, and 2) storing a commercial tag that may invoke the keyword ad content. , Later, to call the keyword ad content with the commercial tag, 3) reserve the specific keyword ad content itself, expose the reserved keyword ad content, 4) view the clicked keyword ad content, or generate clicks. Corresponds to the method of viewing commercial tags associated with keyword advertising content. The content in the entire keyword ad content tab 39-1 is related to 1) above, the stored commercial tag content tab 39-2 relates to 2) above, and the reserved keyword ad content tab 39-3. ) Relates to 3) above, and the clicked keyword advertising content tab 39-4 relates to 4) above. Although this screen is related to 1), 2) to 4) are not significantly different from the configuration of this screen, and only the contents shown are different. That is, the screen related to 2) will expose only the keyword advertising contents related to the commercial tags stored by the user, not the entire commercial tags exposed. In the case of 3), only the contents reserved by the user among the keyword advertising contents will be exposed. (E.g. if you have five keyword ad content for a particular commercial tag, and a user has reserved only three of them, only three of them will be exposed. In the case of 4), only the keyword advertising contents in which the clicks are generated can be shown in the method of 3). 4) The reason for this is that the user clicked on the keyword ad content that he or she was interested in while watching the multimedia content, but the concentration and time consumption (directly related to the advertising effect) of the ad content in Gwangju, where the keyword ad content was linked (Because the user's greatest interest is audiovisual for multimedia content, it is more likely to return to multimedia content, especially if the display screen is small.) Therefore, the user expresses direct interest. One-click keyword advertising contents need to be managed separately.

Below the menu tab area of the screen shown in FIG. 39, there may be a time display means 39-7 and a channel display means 39-6. This is especially true when the multimedia content service system 1000 is a broadcast service system 13000, and the multimedia content service system 1000 maintains various channels among the 1000 and / or the system of the controlling subject of the screen shown in FIG. Such time display means 39-7 and channel display means 39-6 are necessary when implementing the advertising method related to the present invention over a time period (for example, one day, one week, or one year or more). Such time display means 39-7 and channel display means 39-6 are more effective when they are together with the multimedia content display area 38-1, for example, February 3, 2009. When the drama a of the broadcasting service system 13000 A is audio-visual at 7 pm, and the news a is audiovisual at the multimedia content service system B at 9 pm March 5, 2009, the control of FIG. 39 is performed. The sieve system manages the time information, channel information (A, B), and multimedia content information (a, b) The multimedia content information may be the multimedia content data file itself, but may call the multimedia content. Information (eg, URL, URI, multimedia content ID, etc.) may be sufficient because it can be called and displayed in the multimedia content display area 38-1. The multimedia content display area 38-1. It is desirable to add to the stop / start button or playback time / area display / control means 39-22, and / or various known functional means relating to playback and control of section movement means and / or other multimedia content. When the time and channel are determined by the user, the multimedia content to be displayed in the multimedia content display area 38-1 is one. The implementation of Fig. 39 assumes one multimedia content, but the present invention is directed to the n keyword content although the exposure keyword ad management server 13200 may target one multimedia content. You may. Although not shown, when n multimedia contents are used, an upper directory having an upper depth may be created on the screen, and information such as FIG. 39 regarding one multimedia content may be arranged in one node (end node, etc.) of the directory. have. The method of configuring the upper directory includes 1) a unit of time (n years-m months-l days), and then k multimedia contents are placed under the time unit node (k multimedia contents per night). Audiovisual), 2) how to arrange by type of multimedia content (news series, drama series, sports series, etc.) and 3) continuity of drama As in the case of a branch, a method of arranging a multi-level tree structure for each specific subject or category and arranging a plurality of multimedia contents in an end node may be utilized. When one specific multimedia content is selected, information such as a screen shown in FIG. 39 may be provided with respect to the multimedia content. On the other hand, in special cases, it may be possible to list commercial tag sets and keyword advertising content for a plurality of multimedia content. An example of this is to provide keyword advertising content relevant to the entirety of multimedia content that the user has viewed tonight. Could be.

The exposure keyword advertisement management server 13200 of the system of the controlling principal of the screen of FIG. 39 provides information on keyword advertisement content and / or commercial tag related to 1) to 4). At this time, there may be a viewing option means 39-11, which allows the user to select 39-13 and 39-15 whether to show only commercial tags or include keyword advertising contents. If you show only commercial tags, you can show multiple commercial tags, which is more space efficient, but since keyword ad content does not appear directly, present a button (not shown) that calls your keyword ad content for commercial tags. There is a problem that the user has to do the trouble of clicking it. On the other hand, the relevant scene when the specific commercial tag and / or keyword advertising content related to the commercial tag and / or the relevant time zone information from which the related scene appeared are displayed in the relevant scene display area 39-18 and the related time zone information, respectively. It would be desirable to appear in areas 39-19. (This may utilize stored time information in addition to a set of time-dependent commercial tags.) If such a related scene appears in the related scene display area 39-18. , The commercial scene is more likely to be related to the related scene, and the user may be able to recall the contents or scenes of the multimedia content that he / she has viewed while watching the related scene, contributing to the enhancement of the advertising effect, and the keyword advertisement. The more likely you are to click on content (usually the more relevant your keyword ad content is to the content) On the other hand, since the relevant time zone information is present in the related time zone information display area 39-19, the user can view the multimedia content again in the multimedia content screen display area 38-1. By scrolling the time zone through the play time / area display / control means 38-11, the user can move to the vicinity of the relevant time zone to view a desired multimedia content screen. Since there is information, when the user clicks on the related screen, it is preferable that the scroll can be automatically moved to the corresponding screen of the multimedia content. To this end, the screen displayed on the user computer 9000 includes a JavaScript or other program, and the program includes multimedia content identifier information and related time zone information included in the related screen. Receiving time zone information and playing time information may be added to play back the relevant time zone information so as to instruct playback of the multimedia content. This function may occur in the user computer 9000, but may also be performed in the impression keyword advertisement management server 13200. In this case, the related scene should include 1) a multimedia content identifier, 2) time zone information, and 3) information for requesting playback of the multimedia content to the exposure keyword advertisement management server 13200. The exposure keyword advertisement management server ( 13200 may transmit the multimedia content data to the user computer 9000 using the relevant time zone information as playback time information. The server may request a transmission to the user computer 9000.) If the user cannot display all contents on one screen, such as when displaying the entire keyword advertisement content, the user may scroll the means 39-21. You will be able to scroll through and see the contents.

Then, suppose that the user stores a tag called refill ink, does not store a tag called printer, reserves the first keyword advertisement content about the printer, and clicks on the second and third keyword advertisement contents. In this case, when the entire keyword advertisement contents tab 39-1 is pressed, all of the keyword advertisement contents for the refilled ink and the printer appear as shown in FIG. If the stored commercial tag content tab 39-2 is selected, only the keyword advertisement contents related to the refilled ink are displayed (the information about the commercial tag called the printer is not displayed. The reserved keyword advertisement content tab 39-3). ), Only the first reserved keyword ad content related to the commercial tag printer will appear. If the clicked keyword ad content tabs 39-4 are selected, the second reserved keyword ad content and third keyword ad related to the commercial tag printer will appear. Only content appears.

The impression keyword advertisement management server 13200 may be directly or via another server, 1) a commercial tag transmitted to the user computer 9000, 2) keyword advertisement content transmitted to the user computer 9000, and 3) the Obtain, store, and manage information regarding actions such as user storage, reservation, and / or clicks on commercial tags and / or keyword advertising content.

Meanwhile, when the impression keyword advertisement management server 13200 stores a commercial tag or a reservation of the keyword advertisement content in the user computer 9000, information about the stored commercial tag or the reserved keyword advertisement content as shown in FIG. May be transmitted to the mail account of the user. Transferring the screen as shown in FIG. 39 to the user's mail account may be particularly useful when the user computer 9000 is a computer with a small display, such as a mobile terminal, or a terminal that is somewhat inconvenient, such as a click on an IPTV. Of course, the user will need to register the mail account in a predetermined system including, using, or interworking with the exposure keyword advertisement management server 13200 or the exposure keyword advertisement management server 13200.

The impression keyword ad management server 13200 of the present invention manages a commercial tag set or keyword ad content exposed to the user computer 9000, where the impression keyword ad management server is physically or functionally or conceptually present. May vary. The exposure keyword advertisement management server 13200 may be a digital content service system for providing digital contents to the user computer 9000, the content syndication system 20000, the keyword advertisement content providing system 3000, and the user. It may be any one of a computer 9000 and a predetermined program running on the user computer 9000, the digital content service system is a multimedia content service system for providing multimedia content to the user computer (9000) 1000, a broadcast service system 13000 for providing broadcast content to the user computer 9000, a digital publication service system 32000 for providing a digital publication to the user computer 9000, and media to the user computer 9000. Media service system (31000) that provides services One can feel the presence later.

Next, the present invention will be described in more detail with reference to FIGS. 40 to 43.

40 is a view illustrating an exemplary embodiment of information processing of a case in which there is no reservation, storage, or click on the user keyword advertisement content or a commercial tag of the exposure keyword advertisement management server 13200. When the impression keyword advertisement management server 13200 receives the entire advertisement request information (the entire commercial tag or the entire keyword advertisement content) transmitted from the user computer 9000 to the user computer 9000 (S131), the user computer 9000 ) To obtain a plurality of commercial tag information (S132) and transmit the plurality of commercial tag information to a keyword advertising content providing system 3000 in units of individual commercial tags (S133) to display keyword advertisement contents in units of individual commercial tags. Obtaining (S134), and combines the keyword advertising content obtained for each commercial tag to transmit to the user computer (9000) (S135). At this time, in order to perform the S132, it may be necessary to receive the entire commercial tag transmitted from the user computer 9000 to the user computer 9000. (In particular, when there are several commercial tags)

FIG. 41 is a diagram illustrating an embodiment of information processing relating to when the exposure keyword advertisement management module 13210 is installed in the user computer 9000. The impression keyword advertisement management module 13210 installed in the user computer 9000 receives the entire advertisement request information from the user (S141), and obtains a plurality of commercial tag information transmitted to the display device of the user computer 9000. In operation S142, the plurality of commercial tag information is transmitted to the keyword advertisement content providing system 3000 in units of individual commercial tags (S143), and the keyword advertisement content is obtained in units of individual commercial tags from the keyword advertisement content providing system 3000. In operation S144, the keyword advertisement content obtained for each commercial tag may be combined and provided to the display device of the user computer 9000 (S145). In this case, the impression keyword advertisement management module 13210 installed in the user computer 9000 may store the keyword advertisement content transmitted to the user computer 9000 and provide the stored keyword advertisement content, Changes in keyword ad content (such as changes in advertisers, changes in advertisers' keyword ad content, changes in keyword ad content, and changes in keyword ad exposure priority) between when users request the entire keyword ad content. As may occur, the method described in this paragraph would be even more desirable. Of course, in this case, when the user requests the keyword advertisement contents for the keyword advertisement contents reserved by the user, the clicked keyword advertisement contents, and only the stored commercial tags, rather than the entire advertisement request, the user may reflect and process them. On the other hand, it is more preferable to store the information on the reserved keyword advertising content or clicked keyword advertising content for information processing in the case of reserved keyword advertising content or clicked keyword advertising content. In particular, unlike in the case of reservation, when the user clicks on the keyword advertising content again and causes the user to click again, if the charge is per click, there is a problem in that two advertising costs per click are spent for one user. Of course, the impression keyword advertisement management module 13210 installed in the user computer 9000 may also transmit some or all of the various kinds of information processing occurring in the user computer 9000 to the impression keyword advertisement management server 13200. (Especially the transmission of click-occurrence information, reservations for commercial tags or keyword ad content, and information about storage, etc.).

FIG. 42 is a diagram for one example of an information processing method of the exposure keyword advertisement management server 13200 when user selection (reservation, storage, click, etc.) of keyword advertisement content or commercial tag occurs. The exposure keyword advertisement management server 13200 obtains and stores selection information on a keyword advertisement target text / commercial tag / keyword advertisement content from the user computer 9000 (S161), and selects information from the user computer 9000. Obtain the view request information about the keyword ad target text / commercial tag / keyword ad content that has been obtained (S162), and transmit to the keyword ad content providing system 3000 in units of individual keyword ad target text / commercial tag (S163). ), The keyword advertisement content is obtained from the keyword advertisement content providing system 3000 (S164), and the keyword advertisement content obtained by the user computer 9000 is preset in a predetermined arrangement order as illustrated in FIG. 39. Can be provided in the form (S165).

FIG. 43 is a view illustrating a method of processing information in an impression keyword advertisement management module 13210 installed in the user computer 9000 when user selection (reservation, storage, click, etc.) of keyword advertisement contents or commercial tags occurs. One embodiment drawing. The received keyword advertisement management module 13210 installed in the user computer 9000 receives and stores user's selection information on the keyword advertisement target text / commercial tag / keyword advertisement content (S171) and receives the user's selection information. Obtain view request information on keyword advertisement target text / commercial tag / keyword advertisement content (S172), and transmit to the keyword advertisement content providing system 3000 in units of the individual keyword advertisement target text / commercial tag (S173). Keyword advertisement content may be obtained from the keyword advertisement content providing system 3000 (S174), and the obtained keyword advertisement content may be provided in a preset form in a predetermined arrangement order as illustrated in FIG. 39 (S175).

FIG. 44 relates to a real time broadcast and is essentially a multimedia content service system 1000 that provides multimedia content generated in real time. The broadcast service system 13000 providing real time broadcast content to a user computer 9000 is described in the following description. Although not shown, the commercial tag set generation system 10000 may also be configured to correspond to FIG. 32 outside the real-time multimedia content service system 14000. In this case, it is necessary to generate a commercial tag in real time In the real-time multimedia content service system 14000, the DB becomes a real-time multimedia content DB 14110, a real-time multimedia that performs a known function for real-time multimedia content service. Content Services Module (14120) It is included.

45 to 53 relate to the content syndication system and method of the present invention.

45 is related to the existing content syndication method. (In this drawing, parts related to copyright clearing are not shown in the complexity of the drawing, which is a known area, and the present invention excludes this known area. Shown in bold line is the flow of direct transfer of content files, and shown in thin line shows location information (URL, URI, etc.) that user computer 9000 can access the content. have. The content producer system 15000, the content distributor system 16000, and / or the multimedia content service system 1000 may provide location information of content to the user computer 9000, and the user computer 9000. In this case, each system can redirect the request for information from the user computer 9000 connected thereto.

46 relates to an embodiment of a content syndication model of the present invention. The content syndication model of the present invention may include some or all of various data flows and information processing, such as the transfer, connection, redirect, and the like, described with reference to FIG. 45. A feature of the content syndication model of the present invention is that the keyword advertisement content providing system 3000 and the content syndication system are further included in the model of FIG. 45. The content syndication system may further include a commercial tag set generation system 10000 for generating and / or managing a commercial tag set in relation to at least one internal or external system. Meanwhile, the content syndication system may further include a content syndication server managing content syndication of the present invention. Detailed configuration of the content syndication system is shown in FIG. 47.

Meanwhile, any one or more of the content producer system 15000, the content distributor system 16000, the multimedia content service system 1000, the keyword advertisement content providing system 3000, and the content syndication system may be located therein. The system may further include a commercial tag set generation system 10000 and / or the content syndication server, that is, the content producer system 15000 may be central to perform specific content syndication of the present invention. In this case, a content syndication server for performing and managing content syndication may be further included in the content producer system 15000. In addition, the content producer system 15000 may generate and manage a commercial tag set. If you do not have a commercial inside the content producer system (15000) It may further include a tag set generation system 10000. Meanwhile, even if the content producer system 15000 further includes the commercial tag set generation system 10000, the content producer system 15000 may have its own. It is also possible to utilize other commercial tag set generation system 10000 that is external, while the multimedia content service system 1000 may perform and / or manage content syndication for certain other content, in which case the multimedia The content service system 1000 may include its own content syndication server. The purpose of Figure 46 of the present invention is to: 1) any system (which may include a user computer 9000, content syndication in the user computer 9000); The server may be any of the always-associated systems associated with the user computer 9000. A program capable of constituting the content syndication server is transmitted and configured.) Any content syndication may be performed and managed, and thus, any system may include a content syndication server. Even if the system includes a content syndication server, other systems related to the content syndication of the present invention may also include a unique content syndication server. The same is true for them. Of course, the simplest model includes the commercial tag set generation system 10000 in the content producer system 15000, the content distributor system 16000, the multimedia content service system 1000, and the keyword advertisement content providing system 3000. The content syndication server is not included, and each of these systems is connected to an external content syndication system to implement the present invention.The external content syndication system includes a commercial tag set generation system 10000 and a content syndication server. Each of them performs a generation / management function of a commercial tag set and a performance / management function of a content syndication.

47 is a diagram of one embodiment of a configuration for a content syndication system of the present invention. The content syndication system essentially includes a content syndication server, and may further include a commercial tag set generation system 10000 or a meta information-based keyword advertisement server 6000, and targets content syndication associated with the content syndication. The content itself may be further stored in the syndication target content DB 22300. The content syndication server may further include a content syndication DB unit 211100. The content syndication DB DB 211100 stores a content syndication ID DB that stores content syndication ID data or a content identifier (any one or more identification means associated with identification of content such as ID, URI, URL, location information, etc.); A commercial tag DB 21120 storing commercial tag set data related to a specific content, and / or a commercial tag condition information DB including information on the condition if there is a special condition regarding the use of the commercial tag. 21130 may be further included. The content syndication server may store at least one commercial tag set corresponding to the content ID using the content ID as a key value. In this case, when there are special conditions for a specific commercial tag set or commercial tags constituting the commercial tag set, such as language, time zone, country, adult status, and other restrictions, the condition is the commercial tag condition information DB 21130. It may be stored in. When the content syndication server provides the commercial tag set to the outside, it is possible to determine whether the condition information related to the commercial tag set is satisfied, and then provide the commercial tag set meeting the condition.

Meanwhile, the content syndication controller 21200 performs various controls on the commercial tag set or the commercial tag constituting the commercial tag set. The commercial tag set obtaining module 221210 of the content syndication control unit 21200 obtains and stores at least one commercial tag set for at least one or more contents from the commercial tag set generating system 10000 inside or outside the content syndication system. do. Meanwhile, when there is request information about a commercial tag set from the outside, the commercial tag set calling module 21250 calls a commercial tag set stored in the commercial tag DB 21120 in response to the request information. The called commercial tag set is provided externally through the commercial tag set providing module 21230. Commercial tags stored in the commercial tag DB 21120 are managed by the commercial tag set management module 21240. When the content syndication system obtains request information of a commercial tag set through a content identifier such as a content ID from the outside, the commercial tag set calling module 21250 uses the content ID / content identifier as the content ID DB 21110. Inquiries into the identifier of the content included in the first query, and then the commercial tag set calling module 21250 to query the commercial tag DB (21120) to call at least one commercial tag set.

Next, the commercial tag set combining module 21220 included in the content syndication controller 21200 will be described. The commercial tag set combining module 21220 performs one or more of 1) a function of combining the content data file itself and a related commercial tag set, and 2) a function of combining the content ID / content identifier and the related commercial tag set. . First, in relation to 1), the commercial tag set combining module 21220 is a related commercial tag set for content data files stored therein (the commercial tag set is an internal or external commercial tag set generating system 10000). Or a commercial tag set (the commercial tag set may be generated through an internal or external commercial tag set generation system 10000) for content data files transmitted from the outside. .) Can be combined. Meanwhile, in relation to 2), the commercial tag set combining module 21220 is commercially related to content corresponding to the content ID / content identifier (including identification information) that is transmitted from the outside or is stored therein. Join a set of tags. The user of the commercial tag set generation system 10000 inside or outside the content syndication system obtains the content itself existing inside or outside the content syndication system through the received content ID / content identifier. Create a commercial tag set corresponding to the content. The commercial tag set obtaining module 221210 of the content syndication control unit 21200 obtains the generated commercial tag set and combines the content ID / content identifier with the commercial tag set. The combination is a concept that involves storing both in relation, and the storage format and the relation format may be any technique that may be employed in conventional computing techniques.

The content syndication settlement unit 21300 may perform a predetermined settlement with operators of various systems related to the content syndication system with respect to revenue factors and cost elements generated in connection with the implementation of the content syndication method and / or the advertisement method of the present invention. It performs the function of processing the settlement information according to the policy. The settlement information may include 1) revenue and cost component amounts for each operator of each system, and 2) supporting data (log data, time information, statistics, analysis data, etc.) related to the settlement.

The content syndication system 20000 may further include a commercial tag set management system 22000 in which a commercial tag set is managed. The commercial tag set management system 22000 may further include the commercial tag set generation system 10000, and the third and third systems may be configured to function in a third system or a user computer 9000. The system may further include a commercial tag set generation system distribution module 22100 for distributing the system or the user computer 9000.

48-53 relate to exemplary embodiments of the content syndication model of the present invention.

48 is an exemplary diagram of a content syndication method of the present invention based on a method in which a commercial tag set is first combined with content and transmitted to a multimedia content service system 1000 in a content distributor system 16000. Several models are combined in 48, and each of them will also be described. First, when the content producer system 15000 transmits content data to the content distributor system 16000 (S48-1), the content distributor The system 16000 stores the content data, and the content distributor system 16000 obtains the commercial tag set to obtain a commercial tag set related to the content data. The content data is transmitted to the generation system 10000 (S48-2), and the commercial tag set generation system 10000 is When the commercial tag set is transmitted to the content distributor system 16000 (S48-3), the content distributor system 16000 combines the received commercial tag set with the content data and transmits the combined data to the multimedia content service system 1000. In this case, the model for executing the advertising idea of the present invention by using the commercial tag set has been described above, but it is simply repeated here. Commercial tag transmission to the keyword advertising content providing system 3000 (S48-5), and the keyword advertising content providing system 3000 transmits the keyword advertising content corresponding to the commercial tag to the multimedia content service system 1000 (S48-6). The multimedia content service system 1000 provides the user computer 9000 with content data and When the word advertisement content is transmitted, the keyword advertisement content is exposed in the user computer 9000. 2) Meanwhile, the multimedia content service system 1000 transmits the keyword advertisement control module 6900 to the user computer 9000. Transmits the commercial tag set together with the keyword advertisement control module 6900, or the transmitted keyword advertisement control module 6900 requests and receives the commercial tag set from the multimedia content service system 1000. Meanwhile, the user computer 9000, which has received the keyword advertisement control module 6900, may provide the keyword advertisement content providing system 3000 with the keyword advertisement content providing system 3000 one or more times. A tag (S48-8), and transmits a tag to the commercial tag from the keyword advertisement content providing system 3000. Receive keyword advertising content transmission (S48-9) that will be able to display on the display of the user computer (9000). In FIG. 48, the content data and the commercial tag set are combined and transmitted together, and data constituting the commercial tag set and the content data are computerly bound. This can be seen as an embodiment of the packaging model of the content syndication described above.

49 illustrates one embodiment of an independent root model of content syndication of the present invention. The content producer system 15000 transmits content data to the commercial tag set generation system 10000 (S49-1), and the commercial tag set generation system 10000 generates a commercial tag set for the content data. The commercial tag set generating system 10000 may transmit the commercial tag set to the content producer system 15000, but location information about the content data is transmitted to the content syndication system that performs the syndication of the content. Alternatively, the content identifier / content ID and the commercial tag set are transmitted (S49-2). In this case, the commercial tag set itself is not transmitted, but location information of a commercial tag set or a commercial tag set identifier / commercial tag set ID capable of calling the commercial tag set is transmitted, and the location information of the commercial tag set or The commercial tag set identifier / commercial tag set ID allows third-party systems to utilize the commercial tag set.

 In a special case, the content producer system 15000 may transmit the content data to the content syndication system. Since the content syndication system stores location information or content identifier / content ID and a commercial tag set for the content data, the third system can provide the content through the location information or content identifier / content ID for the content data. Upon request from the syndication system, the content syndication system may transmit location information about the content data or a commercial tag set for content identifier / content ID to the third system. In a special case, when the content syndication system receives the request, the third party requesting the keyword advertisement content from the keyword advertisement content providing system 3000 using the commercial tag set and then requesting the keyword advertisement content. You can also send it to the system.

Meanwhile, the content producer system 15000 may receive the received commercial tag set (location information of a commercial tag set or commercial tag set identifier / commercial tag set ID, hereinafter referred to as commercial tag set location information) and content data (content ID / Content identifiers or content location information, hereinafter referred to as content location information) may be combined and then transmitted to the content distributor system 16000 (S49-3). The content distributor system 16000 provides the multimedia content service system 1000 with a commercial tag set (location information of a commercial tag set or commercial tag set identifier / commercial tag set ID) and content data (content ID / content identifier or content location). Information) is transmitted (S49-4).

The multimedia content service system 1000 transmits the keyword advertisement control module 6900 to the user computer 9000 (S49-5), and the commercial tag set (location information of a commercial tag set or a commercial tag set identifier / commercial tag). Set ID) and content data (content ID / content identifier or content location information), and the user computer 9000 stores the location information of the commercial tag set of the commercial tag set or the commercial tag set identifier / commercial tag. When the set ID has been received, the commercial tag set may be obtained using location information of the received commercial tag set or a commercial tag set identifier / commercial tag set ID. The commercial tag is transmitted to the keyword advertising content providing system 3000 (S49-6), and a key In some cases, the user computer 9000 may transmit location information of a commercial tag set or a commercial tag set identifier / commercial tag set to the keyword advertisement content providing system 3000. Transmits an ID, and the keyword advertisement content providing system 3000 may obtain the commercial tag set from the content syndication system by using the location information of the commercial tag set or a commercial tag set identifier / commercial tag set ID. In addition, the keyword advertisement content may be obtained using the obtained commercial tag set, and the keyword advertisement content may be transmitted to the user computer 9000.

The commercial tag set and the commercial tag set location information may be handled computationally equivalent / equivalent if available / available via network 8000. The same applies to the relationship between the content data and the content location information. When the content syndication is the same as the various types of systems but through the systems of various subjects, the content and the commercial tag set are preferably distributed as the content location information and the commercial tag set location information. In this case, the biggest advantage is that the commercial tag set is managed by one subject, such as the commercial tag set generation system 10000 or the content syndication system, independently of the short or long term distribution period of the content. The commercial tag set can be kept up to date with the latest commercial tag (in one variation, the variable commercial tag set can be used everywhere), thus ensuring the availability of the latest keyword advertising content (advertisers have time It always changes over time.)

FIG. 50 is an exemplary diagram of a content syndication method centering on the content syndication system serving as the content distributor system 16000. The model of FIG. 50 is a model in which the content syndication system is the center of content syndication since the content syndication system performs distribution of content data itself and distribution of a commercial tag set. It demonstrates in more detail. The content producer system 15000 transmits content data to the commercial tag set generation system 10000 (S50-1), and the commercial tag set generation system 10000 sends a content ID and commercial information to the content producer system 15000. Tag set transmission (S50-2), and the content producer system (15000) combines the received commercial tag set and the content data (content location information) and transmits the combined to the content syndication system (S50-3). The content syndication system transmits a combination of commercial tag set and content data to the multimedia content service system 1000 (S50-4), and the multimedia content service system 1000 transmits content data and commercial tag to the user computer 9000. The set transmission and the keyword advertisement control module 6900 are transmitted (S50-5) The user computer 9000 transmits a commercial tag (once / multiple times, time-dependently) to the keyword advertisement content providing system 3000. S50-6), and the keyword advertisement content providing system 3000 transmits keyword advertisement content corresponding to a commercial tag to the user computer 9000 (S50-7).

48 to 50 have been described based on the above-described packaging model (some of which also include the description of the above-described independent root model.) FIGS. 51 to 53 which will be described later will focus on the above-described independent root model. One exemplary configuration is one example.

51 is an exemplary configuration of a typical independent route model described above. The content producer system 15000 transmits content data to the content distributor system 16000 (S51-1), and the content distributor system 16000 transmits content data to the multimedia content service system 1000 (S51-). 2), the multimedia content service system 1000 transmits a content ID to the content syndication system (S51-3), and the content syndication system transmits a commercial tag set to the multimedia content service system 1000 (S51-4). In addition, the multimedia content service system 1000 transmits the content data and the keyword advertisement control module 6900 to the user computer 9000 (+ commercial tag set may also be transmitted.) (S51-5), the user computer ( 9000 transmits the commercial tag to the keyword advertisement content providing system 3000 once / a plurality of times (S51-6), and When the word advertisement content providing system 3000 transmits keyword advertisement content corresponding to a commercial tag (S51-7) to the user computer 9000, the user computer 9000 transmits the keyword advertisement content to the user computer 9000. Can be displayed on the display device.

52 is another exemplary embodiment of the independent route described above. The content producer system 15000 transmits content data to the content distributor system 16000 (S52-1), and the content distributor system 16000 transmits content data to the multimedia content service system 1000 (S52-). 2), the multimedia content service system 1000 transmits content data (content location information), content location information, and keyword advertisement control module 6900 to the user computer 9000 (S52-3), and transmits the user computer ( 9000 transmits content location information to the content syndication system (S52-4), the content syndication system transmits a commercial tag set (S52-5) to the user computer 9000, and the user computer 9000 The commercial tag set may be utilized.

53 is another exemplary embodiment of the independent route described above. The content producer system 15000 transmits content location information to the content distributor system 16000 (S53-1), and the content distributor system 16000 transmits content location information to the multimedia content service system 1000 (S53). -2), the multimedia content service system 1000 transmits to the user computer 9000 a keyword advertisement control module 6900 that can interoperate with the content location information transmission and content syndication system (S53-3). The user computer 9000 requests the content data from the content producer system 15000 using the keyword advertisement control module 6900 (S53-4), and the content producer system 15000 sends a request to the user computer 9000. On the other hand, the user computer 9000 transmits the content data to the content syndication system with the content location information. A commercial tag set request (S53-6) associated with the application, and the content syndication system transmits a commercial tag set (S53-7) to the user computer 9000. The user computer 9000 utilizes the commercial tag set. Can be.

When content syndication using a commercial tag is introduced, IPTV or a mobile phone capable of audio-visually watching a multimedia may be a core device for content syndication among user computers. In other words, the user may be able to audio-visually view high-quality content syndication (distribution, distribution, etc.) at home while paying for free or extremely low cost through an IPTV terminal and a mobile terminal while moving. Accordingly, a company providing a wired / wireless network for IPTV or a company providing a communication network for a mobile phone may be a hub for content syndication beyond a network providing service. In addition, when the present invention is carried out, a person having high-quality content will be able to distribute commercial tags to their own content to their own country or to other countries, which will be a chance to increase the amount of content distribution significantly. In addition, since people with the knowledge and information to attract the user's interest can provide their knowledge and information as videos, they can generate advertising revenue with relevant commercial tags. This will be facilitated.

The present invention relates to the wired and wireless online advertising industry, multimedia content industry, information and communication service industry, broadcasting industry, news industry, article industry, e-book industry, document related industry, digital publication industry, blog service industry, community service industry, media service industry, It may be used for the online service industry, the content industry, the video industry such as film, the image industry, the music industry, and the sound industry.

*** Description of the main parts of the drawings ***
100: keyword ad display area / keyword ad area
1000: Multimedia Contents Service System
1100: Multimedia Contents Service Server
1110: Multimedia Contents DB
1111: video content DB
1112: Image Content DB
1113: Sound Content DB
1114: text-oriented content DB
1115: other multimedia content DB
1120: multimedia content transmission module
2000: Meta Information-based Keyword Advertising Mediation System
2100: meta information-based keyword ad mediation server
3000: Keyword advertising content provision system
3100: Keyword advertising content providing server
3110: Keyword Ad content providing server-side text acquisition module
3120: keyword advertising content DB
3130: keyword ad content providing server-side keyword ad content transmission module
3140: keyword ad content providing server-side ad keyword DB
4000: meta information based keyword ad serving server
5100: Meta information acquisition module
5110: tag information acquisition module
5120: non-text information acquisition module
5130: non-tag text acquisition module
5200 meta information transmission module
5300: Keyword advertising content receiving module
5310: Incoming keyword ad content selection module
5320: Incoming Keyword Ad Control Policy DB
6000: Meta Information Based Keyword Ad Server
6510: Keyword ad target text generation module
6520: Keyword advertising target text transfer module
6530: Keyword ad content acquisition module
6540: Keyword Ad Control Policy DB
6550: Keyword Ad Content Selection Module
6560 filtering module
6570: Ad Keyword DB
6900: Keyword Ad Control Module
7800: Multimedia Contents Service System Management Module
7810: Keyword advertising control policy DB by multimedia content service system
7820: Log DB
7900: Keyword ad display module
8000: network
* 8800: Keyword ad content transfer module
8900: Click occurrence information receiving module
9000: Your Computer
9100: Installer
9110: Web page information analysis module
9120: Keyword Ad Insertion Module
9800: Meta Information Receiving Module
9900: Click occurrence information sending module
10000: Commercial Tag Set Generation System
11000: Commercial Tag Set Generation Module
11100: Multimedia Contents Acquisition Module
11200: Professional Selection Commercial Tag Set Generation Module
11210: Commercial Tag Input Module
12000: Commercial Tag Set Transport Module
13000: Broadcasting Service System
13100: broadcast service server
13200: impression keyword ad management server
13210: Impression Keyword Ad Management Module
38-5: Commercial Tag Display Area
38-6: Means of Saving Commercial Tag Sets
38-10: Keyword Ad Content Scheduling Means
39-1: All keyword ad content tab
39-2: Saved Commercial Tag Contents Tab
39-3: Reserved keyword ad content tab
39-4: Clicked keyword ad content tab
39-7: time display means
39-6: channel display means
39-18: Related scene display area
39-19: relevant time zone information display area
38-5: Commercial Tag Display Area
13110: real time broadcasting service module
13120: VOD Service Module
13130: broadcast content DB
14000: Real Time Multimedia Contents Service System
14100: Real Time Multimedia Contents Service Server
14110: Real time multimedia content content DB
14120: real-time multimedia content service module
15000: Content Producer System
15100: Content Producer Content DB
16000: Content Distributor System
16100: Content Distributor Content DB
20000: Content Syndication System
21000: content syndication management server
21100: Content syndication DB section
21110: Content ID DB
21120: Commercial Tag DB
21130: Commercial Tag Condition Information DB
21200: content syndication control unit
21210: Commercial Tag Set Get Module
21220: Combined Commercial Tag Set Module
21230: module providing commercial tag set
21240: Commercial Tag Set Management Module
21250: Commercial Tag Set Call Module
21300: Content Syndication Settlement Department
22000: Commercial Tag Set Management System
22100: Commercial Tag Set Generation System Distribution Module
22300: syndication target DB
31000: Media Service System
31100: Media Services Server
31110: Media Services Module
* 31111: Blog service module
31112: Community Service Module
31113: Mail Service Module
31114: Cafe Service Module
31115: Other Service Modules
31120: Media Content DB by Content Manager
32000: Digital Publications Service System
32100: Digital Publications Service Server
32110: Digital Publications Service Module
32111: News Publication Service Module
32112: Article Publication Service Module
32113: eBook Publication Service Module
32114: Document Publication Service Module
32115: Other Digital Publications Service Module
32120: Digital Publication Content DB

Claims (11)

In the advertising method using a content syndication system that participates in the delivery of digital content using a wired or wireless network, the content syndication system,
(A) obtaining request information for at least one piece of commercial tag set information corresponding to at least one piece of digital content information from a first predetermined system;
(B) obtaining the commercial tag set information as the digital content information;
(C) providing the commercial tag set information to a second predetermined system;
The commercial tag set information is information about a commercial tag set, wherein the commercial tag set is composed of at least one commercial tag, and the commercial tag includes a keyword ad content providing system at the time of generation of the commercial tag or the commercial tag. Through at least one of the time point of calling the keyword ad is to ensure the existence of at least one keyword advertising content corresponding to the commercial tag,
The commercial tag may include at least one of a product name, a service name, a proper noun, a text registered to obtain keyword advertising content from a keyword advertising content providing system, and one or more characters of a keyword registered by the advertiser in the keyword advertising content providing system. text) column,
When the keyword advertisement content providing system receives a string, the keyword advertisement content DB queries the keyword advertisement content DB for the existence of keyword advertisement content corresponding to the string to obtain at least one keyword advertisement content. Storing the keyword advertising content of the advertiser corresponding to the keyword registered by the advertiser,
The commercial tag set further includes any one or more of application ranking information, application time information, and application condition information for the commercial tag with respect to any one or more of the commercial tags constituting the commercial tag set.
The content syndication system is a content producer system that is a system of a person who produces the digital content, a content distributor system that is a system of a person who distributes the digital content, a content distributor system that provides the digital content to a user computer, and a digital to the user computer. Belonging to any one of a digital content service system for providing content, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer;
Independently of the content producer system, the content distributor system, the content distributor system, the digital content service system, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer, Is connected,
The digital content service system includes a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, a digital publication system for providing a digital publication to the user computer, and the user computer. Advertising method using a content syndication system, characterized in that any one or more of the media service system for providing a media service. The method of claim 1,
The commercial tag set is generated using a commercial tag set generating system,
The commercial tag generation system provides a content syndication system, characterized in that for at least one or more tags, any one or more of the presence of keyword advertising content corresponding to the tag and the commercial information of the tag.
The method of claim 1,
The digital content information is any one or more of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network. The commercial tag set information may include any of physical commercial tag set data, commercial tag set identification information for identifying the physical commercial tag set data, and commercial tag set location information for accessing the physical commercial tag set data through a wired or wireless network. Advertising method using a content syndication system, characterized in that one or more.
The method of claim 1,
The first system and the second system may be any one of a digital content service system for providing digital content to a user computer, the content syndication system, the keyword advertisement content providing system, the user computer, and a predetermined program running on the user computer. Is one,
The digital content service system includes a multimedia content service system for providing multimedia content to the user computer, a broadcast service system for providing broadcast content to the user computer, a digital publication system for providing a digital publication to the user computer, and the user computer. Advertising method using a content syndication system, characterized in that any one or more of the media service system for providing a media service.
delete The method of claim 1,
The first system is the content syndication system,
Before the step (C), the step of combining the digital content information and the commercial tag set information obtained,
The execution of the step (C) is an advertisement method using a content syndication system, characterized in that for transmitting the digital content information and the commercial tag set information together to the second system.
The method of claim 6,
Combining the digital content information and the obtained commercial tag set information,
A set of digital content information and a physical commercial tag, which is any one of physical digital content data, digital content identification information for identifying the physical digital content data, and digital content location information for accessing the physical digital content data through a wired or wireless network. Combining the commercial tag set information which is at least one of data, commercial tag set identification information for identifying the physical commercial tag set data, and commercial tag set position information accessible through a wired or wireless network. Advertising method using a content syndication system, characterized in that.
The method of claim 7, wherein
The combination is
A first method of associating and storing digital content information and the commercial tag set information, and using the same key value for the digital content information and the commercial tag set information so that the digital content information and the commercial tag set information can be associated. A second method using the identification information of one of the digital content information and the commercial tag set information as the other key value so that the digital content information and the commercial tag set information can be associated with each other; Content using any one or more of the fourth method for allowing any one of the digital content information and the commercial tag set information to call the other one so that the commercial tag set information can be associated with the content. Optical using syndication system Way.
The method of claim 1,
The commercial information of the tag includes 1) total impressions / total calls for the tag, 2) increase / decrease rate of the total impressions / total calls, 3) total advertisers, 4) average ad unit price, 5) highest Ad unit price, 6) minimum ad unit price, 7) average number of advertisers, 8) average keyword ad content, 9) average advertiser increase / decrease rate, 10) average advertisement price increase / decrease rate, 11 ) Impressions, 12) click-through rate for keyword ad content relative to impressions, 13) total clicks, 14) ad revenue accrued, 15) percentage change in impressions, 16) percentage change in click-to-impression, 17) total clicks And a rate of increase / decrease of the generated revenue, 18) a rate of increase / decrease of the generated advertising revenue, and at least one predetermined function value using any one or more of 1) to 18).
The method of claim 1,
The commercial tag set may be generated by the commercial tag set generating system with respect to the digital content.
(a1) receiving candidates of at least one commercial tag for the digital content;
(a2) receiving commercial information about a candidate of the commercial tag;
(a3) generating at least one commercial tag set for the digital content, including any one or more commercial tag candidates having received selection information among the commercial tag candidates; And
(a4) storing the obtained commercial tag set in correspondence with the identification information of the digital content, or transmitting the commercial tag set together with the identification information to a preset system; Advertising method using a content syndication system.
The method of claim 1,
The commercial tags constituting the set of commercial tags are used to obtain keyword advertising content, and the keyword advertising content is exposed to the user's computer along with the digital content.
A method of exposing the digital content and the keyword advertising content to the user computer
1) any one of the content syndication system, the first system, and the second system transmits the set of commercial tags to the keyword advertising content providing system directly or via at least one third system; A first method of receiving at least one or more keyword advertising contents directly from a keyword advertising contents providing system or through the third system, and then transmitting the digital contents and the received keyword advertising contents to the user computer together.
2) any one of the content syndication system, the first system, and the second system performs a function of obtaining keyword advertising content from the keyword advertising content providing system using the commercial tag set and the commercial tag set. Transmit a program to the user computer, and the program transmits the received set of commercial tags to the keyword advertising content providing system directly or via at least one third system, and then directly from the keyword advertising content providing system. Or a second method of obtaining at least one keyword advertising content via the third system and exposing it to the user computer;
3) any one of the content syndication system, the first system, and the second system obtains the keyword advertising content from the keyword advertising content providing system using the commercial tag set, and the commercial corresponding to the digital content. Transmitting a program for performing a function of obtaining a tag set to the user computer; The program obtaining the commercial tag set corresponding to the digital content; And transmit the obtained set of commercial tags to the keyword advertising content providing system directly or via at least one third system, and then at least directly from the keyword advertising content providing system or via the third system. Obtaining and displaying one or more keyword advertising contents on the user computer;
4) any one of the content syndication system, the first system, and the second system obtains the keyword advertising content from the keyword advertising content providing system using the commercial tag set, and the commercial corresponding to the digital content. Including in the digital content a program that performs a function of acquiring a tag set and transmitting the same to the user computer; The program obtaining the commercial tag set corresponding to the digital content; And transmit the obtained set of commercial tags to the keyword advertising content providing system directly or via at least one third system, and then at least directly from the keyword advertising content providing system or via the third system. And obtaining one or more keyword advertisement contents to be exposed to the user's computer.
Advertising method using a content syndication system, characterized in that any one or more of the method.

Images