KR20010096297A - System of advertisement by union of digital sound and advertisement and thereof method - Google Patents

Abstract

PURPOSE: An advertising system and method are provided to increase the convenience of a user by separating and storing a music file and an advertisement file using a digital sound source on line and off line, by enabling the user to use the digital sound source free. CONSTITUTION: A web server(40) downloads music and advertisements designated by a user(30) connected through a web browser. A central processing system(50) is connected with the web server(40). In addition, the central processing system(50) is equipped with a user information storage unit(51), a music storage unit(52), an advertisement storage unit(53) and a log storage unit(54). A server operator(60) operates the central processing system(50). An advertiser(70) downloads advertisements and the number of advertisements from the server operator(60). At that time, the user(30) connects to the web server(40) using an internet TV, a wireless mobile communication and a music slot machine. The user information storage unit(51) stores personal information on users and authentication numbers given to the users. The music storage unit(52) outputs music designated by the users. The advertisement storage unit(53) outputs an advertisement provided from the advertiser(70). The log storage unit(54) stores the number of advertisements provided from the advertiser(70). The advertisement storage unit(53) is composed of an advertisement unit(53a) which stores the advertisements provided from the advertiser(70) and a control unit(53b) which controls the number of downloading according to the music designated by the advertiser(70) and so on.

Description

Advertisement system combining digital sound source and advertisement and method thereof {SYSTEM OF ADVERTISEMENT BY UNION OF DIGITAL SOUND AND ADVERTISEMENT AND THEREOF METHOD}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to digital sound sources, and more particularly, to an advertising system and method for combining digital sound sources and advertisements suitable for realizing new advertising technology by inserting advertisements into a format using digital sound sources.

Launched under the name "ARPANet" by the Pentagon for military purposes in 1969, the Internet has created cyberspace online where the laws of reality are applied equally, and now, as important as the real world, society, politics, economy, and culture The sector is exerting its influence on human life, and its position is becoming more established in the Internet advertising scene. However, there are many advertising techniques currently in service in the Internet virtual space, but there are no innovative advertising techniques to attract advertisers. As a result, advertisers are hesitant to invest in Internet advertising.

On the other hand, the music we enjoy is mainly made up of compact discs on magnetic tapes or grooved records. In addition, digital music sources are emerging as recently. Digital sound sources are basically based on WAV files and can be MP3, RA, MID, etc. depending on the format.

Here, a file with an audio CD level of sound quality (44KHz, 16bit, stereo) is over 40MB. The MP3 format, which compresses files with the principle of removing data at frequencies that are not recognized by humans, reduces the file size by about one-tenth as the sound quality is only about 3 or 4MB. As the file size is small and the sound quality is satisfactory, the popularity of MP3 is increasing, and a variety of software MP3 players as well as players that can enjoy MP3 music while moving like Walkman are being released.

Hereinafter, with reference to the accompanying drawings, a description will be given of a conventional advertising system and method combining a digital sound source and an advertisement.

1 is a block diagram illustrating a process of converting a general CD music original music file into a digital sound source file.

As shown in FIG. 1, the original music 1 of a CD is extracted into a WAV music file 2 from a music CD by using a program called "CD Ripper", converted into a WAV music file 2, and then the WAV music. The file 2 is converted into an MP3, RA, MID music file 3 using the "Encoder" program.

Figure 2 is a schematic diagram showing an advertising system combining a conventional MP3 and advertising.

As shown in FIG. 2, a WAV music file 22 which extracts a WAV file using a "CD Ripper" program from a CD music original piece 21 having a CD sound quality, and the WAV music file 22 is referred to as "MP3 Encoder." "Is converted into an MP3 music file 23 through the program.

Meanwhile, the audio advertisement 24 is converted into the MP3 advertisement file 25 using the "CD Ripper" program and the "MP3 Encoder" program.

The MP3 music file 23 and the MP3 advertisement file 25 thus produced are combined to produce an ADMP3 music file 26.

Therefore, the MP3 music file 23 and the MP3 advertisement file 25 are combined and stored in the ADMP3 music file 26, so that the user can enjoy the desired MP3 music file 23 and at the same time insert the advertisement inserted between the music and the music. Listen naturally.

However, since the MP3 music file 23 and the MP3 advertisement file 25 are combined and stored in the ADMP3 music file 26, the storage space is greatly demanded. Therefore, there is a limit to storing in the ADMP3 music file 26.

In the conventional advertising system combining the MP3 file and the advertisement as described above has the following problems.

Since MP3 music files and MP3 advertisement files are combined and stored in one file, the storage space of the file is greatly demanded.

Thus, the combination of MP3 music and MP3 commercials created a limit of storage.

The present invention has been made in order to solve the above problems, the music file and the advertisement file is stored separately in the format using the digital sound source online and offline, so that the user uses the digital sound source free of charge and the authors deserve The purpose of the present invention is to provide an advertising system and method combining digital sound sources and advertisements suitable for calculating profits.

1 is a block diagram showing a process of converting a general CD music original song into a digital sound source file

Figure 2 is a schematic diagram showing an advertising system combining a conventional MP3 and advertising

3 is a block diagram showing an advertisement system combining a digital sound source and an advertisement according to an embodiment of the present invention.

4 is a flowchart illustrating an advertisement method combining a digital sound source and an advertisement according to an embodiment of the present invention.

FIG. 5 is a flowchart illustrating a method of providing an advertiser according to the advertisement of FIG. 4.

<Explanation of symbols for main parts of the drawings>

30: user 40: web server

50: central processing system 51: user information storage unit

52: music storage 53: advertising storage

53a: advertising unit 53b: control unit

54: log storage 60: server operator

70: advertiser

The advertisement system combining the digital sound source and the advertisement of the present invention for achieving the above object is a system for providing a digital sound source for free to the user, a web server for searching for the digital sound source specified by the user, and the web server And a central processing system for combining and downloading the digital sound source and the advertisement data according to the digital sound source, a server operator controlling the central processing system, and an advertiser receiving advertisements and the advertisement data output information by the server operator. It is characterized by.

A preferred embodiment of the feature is characterized in that the central processing system comprises a user information storage, a music storage, an advertisement storage and a log storage.

According to a preferred embodiment of the present invention, the user information storage unit stores user's personal information and user authentication number, and the music storage unit is characterized in that it stores a digital sound source of MP3 sound quality.

According to a preferred embodiment of the present invention, the advertisement storage unit includes an advertisement unit for storing advertisements supplied by the advertiser, advertisements according to music and the user information storage unit designated by the advertiser, and download counts according to advertisements contracted by the advertiser. Characterized in that it consists of a control unit for controlling the.

According to a preferred embodiment of the feature, the digital sound source and the advertisement data are combined and provided in real time, so that the target advertisement is tailored to the user.

A preferred embodiment of the feature is that the user uses a portable player through a music vending machine.

In addition, the method of the advertisement system combining the digital sound source and the advertisement of the present invention for achieving the above object in the method for providing a digital sound source to the user for free, the first step of the user accessing a web server, A second step of storing the user's personal information in a user information storage unit; and a third step of searching for a digital sound source at the request of the user and determining whether the digital sound source is designated by an advertiser if the digital sound source exists. And a fourth step of outputting a corresponding advertisement and outputting the corresponding digital sound source if the digital sound source is designated by the advertiser, a fifth step of downloading the combined advertisement and the corresponding digital sound source to the user, and the downloaded advertisement. And a sixth step of notifying the advertiser by storing the number of downloads.

According to a preferred embodiment of the present invention, the third step may further include a seventh step of outputting an advertisement according to the user information storage unit if it is not the digital sound source designated by the advertiser.

According to a preferred embodiment of the feature, the digital sound source and the advertisement data are combined and provided in real time, so that the target advertisement according to the user is characterized.

A preferred embodiment of the feature is that the user uses a portable player through a music vending machine.

Hereinafter, with reference to the accompanying drawings will be described in more detail with respect to the advertising system and method combining the digital sound source and the advertisement of the present invention.

3 is a block diagram illustrating an advertisement system combining a digital sound source and an advertisement according to an embodiment of the present invention.

A system for providing a digital sound source to a user free of charge, comprising: a web server 40 for downloading music and advertisements designated by a user 30 connected through a web browser, and connected with the web server 40 to store user information; A central processing system 50 having a unit 51, a music storage unit 52, an advertisement storage unit 53, and a log storage unit 54, and a server operator 60 operating the central processing system 50. ), And the advertiser 70 downloads the advertisement and the number of advertisements to the server operator 60. At this time, the user 30 accesses the web server 40 by using an Internet TV, wireless mobile communication, a music vending machine, or the like.

Here, the central processing system 50 stores a user information storage unit 51 for storing user personal information and an authentication number assigned to the user, and a music storage for storing music files of the MP3 sound quality and outputting music specified by the user. An advertisement storage unit 53 for outputting an advertisement supplied by the advertiser 52 and an advertisement according to the user information storage unit 51; and the advertisement storage unit 53. It consists of a log storage unit 54 for storing the number of advertisements output from. In this case, the advertisement storage unit 53 includes an advertisement unit 53a for storing advertisements supplied by the advertiser 70, advertisements according to music designated by the advertiser 70, and the user information storage unit 51; The controller 53b controls the number of downloads according to the advertisement contracted by the advertiser.

Meanwhile, the MP3 music data and the advertisement data are combined and provided through real time encoding.

In addition, since the user 30 can be used in a music vending machine, the user 30 provides an advertisement system combining a digital sound source and an advertisement free of charge even when offline. For example, the user 30 may have a portable MP3 player and receive a music file having MP3 sound quality free of charge anywhere.

4 is a flowchart illustrating an advertisement method combining a digital sound source and an advertisement according to an embodiment of the present invention.

First, in step 100, the user 30 accesses the web server 40 through a web browser, and then proceeds from step 100 to step 110 in step 100 to input user's personal information. And stored in the user information storage unit 51 of the central processing system 50 is given an authentication number. In this case, the user 30 accesses the web server 40 by using an Internet TV, wireless mobile communication, and a music vending machine.

Subsequently, the process proceeds from step 110 to 120 to 120 and inputs the MP3 music file designated by the user 30, and then proceeds from step 120 to 130 to 130. Search whether the MP3 music file specified in the music storage unit 52 of the central processing system 50 exists. At this time, if the MP3 music file designated by the user 30 does not exist in the music storage unit 52, the advertisement system combining the digital sound source and the advertisement is terminated.

In this case, if the MP3 music file designated by the user 30 exists in the music storage unit 52, the process proceeds from step 130 to step 140 and the MP3 music file designated by the user 30 is stored. The MP3 music file designated by the advertiser 70 is searched using the control unit 53b of the advertisement storage unit 53. In this case, if the MP3 music file designated by the user 30 is the MP3 music file designated by the advertiser 70, the process proceeds from the step 140 to the 150 step 150 to store the advertisement of the central processing system 50. The advertisement unit 53a of the unit 53 outputs the corresponding advertisement.

Subsequently, the process proceeds from the 150th step 150 to the 160th step 160 to output the MP3 music file designated by the user 30 from the music storage unit 52, and then the 160th step 160 In operation 170, the corresponding advertisement output from the advertisement unit 53b and the corresponding music file output from the music storage unit 52 are combined and downloaded to the user 30.

In this case, if the MP3 music file designated by the user 30 is not the MP3 music file designated by the advertiser 70 in the 140 th 140, the process proceeds to the 180 th 180 from the 140 th 140. After selecting the advertisement by the control unit 53b of the advertisement storage unit 53 according to the user information storage unit 51 and outputting the advertisement, the process proceeds from the 180 th step 180 to the 160 th step 160. The music storage unit 52 outputs a user specified MP3 music file.

Therefore, since the advertisement according to the user 30 is output by the control unit 53b of the advertisement storage unit 53, a target advertisement suitable for the user can be performed, and the storage space of the data can be greatly reduced.

Here, since the music file and the advertisement data are combined and provided to the user through real-time encoding, a target advertisement suitable for the user can be provided.

5 is a flowchart illustrating a method of providing information to an advertiser according to the advertisement of FIG. 4.

First, in step 140, it is searched whether the MP3 music file designated by the user 30 is the MP3 music file designated by the advertiser 70. At this time, the process proceeds to the 150th step 150 from the 140th step 140 and outputs the corresponding advertisement from the advertisement storage unit 53.

Then, the process proceeds from the 150th step 150 to the 200th step 200 and stores the number of downloads output for each advertisement in the log storage 54 of the central processing system 50, and then the 200th step 200. In step 210, the operator server 60 provides the advertiser 70.

In this case, if the MP3 music file designated by the user 30 is not the MP3 music file designated by the advertiser 70, the process proceeds from the step 140 to the step 160 to the step 160 and according to the user information storage unit 51. After outputting the advertisement, the process proceeds to the 200th step 200 in the 160th step 160 and then proceeds to the 210th step 210 in the 200th step 200.

Therefore, the number of downloads for each advertisement is stored in the log storage 54 and provided to the advertiser 70. In addition, since the control unit 53b of the advertisement storage unit 53 controls the number of advertisements downloaded to the user 30, advertisement management is possible.

Meanwhile, since the digital sound source and the advertisement data are combined and provided in real time, a target advertisement that is customized for a user can be performed, and the storage space of the data can be greatly reduced.

The user 30 may use the music vending machine for free offline. That is, for example, the user 30 may be provided with a music file having a MP3 sound quality for free anywhere in the portable MP3 player.

As described above, the advertising system and method combining the digital sound source and the advertisement of the present invention have the following effects.

Combining digital sound sources with commercials can provide users with free digital sound with MP3 sound quality.

In addition, since MP3 music files and advertisements are provided in real time, users can also be provided in real time.

In addition, since music files and advertisement data are separately stored, more music and advertisements can be stored because they occupy a little storage space than simultaneously storing music files and advertisement data.

In the meantime, the music storage unit downloads music and advertisements to the music file specified by the advertiser by the control unit of the advertisement storage unit, and the target advertisement may be executed because the advertisement is downloaded according to the user's personal information for the music file not designated by the advertiser.

Claims (10)

In a system for providing a digital sound source to the user free of charge, A web server searching for the digital sound source designated by the user; A central processing system for combining and downloading the digital sound source and the advertisement data according to the digital sound source by the web server; A server operator controlling the central processing system; Advertisement system that combines the digital sound source and the advertisement, characterized in that composed of the advertiser receives the advertisement and the advertisement data output information by the server operator. The method of claim 1, The central processing system combines a digital sound source and an advertisement, characterized in that the user information storage unit, music storage unit, the advertisement storage unit and the log storage unit. The method of claim 2, The user information storage unit stores the user's personal information and stores the user authentication number, the music storage unit is a digital sound source and advertising system, characterized in that for storing the digital sound source of the MP3 sound quality. The method of claim 2, The advertisement storage unit and the advertising unit for storing the advertisement supplied by the advertiser; And a control unit configured to control an advertisement according to the music designated by the advertiser and the user information storage unit and a download number according to the advertisement contracted by the advertiser. The method of claim 1, Advertisement system that combines the digital sound source and the advertisement, characterized in that to provide a target advertisement for the user by combining the digital sound source and the advertising data in real time. The method of claim 1, Advertising system combines the digital sound source and the advertisement, characterized in that the user uses a portable player through a music vending machine. In providing a digital sound source to the user free of charge, A first step of the user accessing a web server; Storing the personal information of the user in a user information storage unit; Searching for the digital sound source at the request of the user, and determining whether the digital sound source is designated by the advertiser if the digital sound source exists; A fourth step of outputting a corresponding advertisement and outputting the corresponding digital sound source if the digital sound source designated by the advertiser; A fifth step of combining the corresponding advertisement and the corresponding digital sound source to download to the user; And a sixth step of notifying the advertiser by storing the downloaded number of downloaded advertisements. The method of claim 7, wherein The method of claim 3, further comprising a seventh step of outputting an advertisement according to the user information storage unit if the digital sound source is not designated by the advertiser. The method of claim 7, wherein Advertising method combining the digital sound source and the advertisement, characterized in that to provide a target advertisement according to the user by combining the digital sound source and the advertising data in real time. The method of claim 7, wherein The method of claim 1, wherein the user uses a portable player through a music vending machine.