KR20010096088A - Method of sale using internet advertisement - Google Patents

Abstract

PURPOSE: A selling method using an internet advertisement is provided for a shopping mall manager to increase a selling amount, for a consumer to buy at a cheap cost, and for an advertiser to enhance an advertising effect by inserting an advertisement in a commodity and selling the commodity at a price less than the currently selling price. CONSTITUTION: Advertisements requested by each advertiser are displayed on the initial screen of an internet shopping mall. The Advertisements requested by each advertiser are displayed on a screen for explaining a commodity and related screens. A user enters to the corresponding homepage by clicking the displayed advertisement. The number of displaying or clicking times of each advertisement is counted. The counted numbers are stored in a database. If the user wishes to watch other advertisement, other advertisement is displayed. Advertising costs are decided based on statistics stored in a database or engaged amount of money in advance.

Description

Method of sale using internet advertisement}

The present invention relates to a sales method using an Internet advertisement to sell a large amount of goods at a significantly discounted price, in particular, in the past, when a normal product is sold at a seller's arbitrarily large discount price, as well as a loss of sales of the seller Alternatively, the present invention relates to a sales method using an internet advertisement in which a profit or loss is determined according to the contents of an advertisement order by receiving a sales sponsorship advertisement from the supplier, while having suffered from a demand for compliance with an existing distribution price from a supplier.

Conventional e-commerce in shopping malls using the Internet has a large discount rate applied to consumers at a lower price by purchasing a large quantity of products in the form of a joint purchase in order for the final seller to receive a product at a lower price from the product manufacturer or supplier. Profit was made by selling.

However, the conventional sales method as described above has difficulty in proceeding with a discount sale event such as a joint purchase type in which a large discount rate is applied due to the check pressure on the collapse of the existing distribution price order from the product manufacturer or supplier. As a result, even a small amount of difficulty in carrying out an independent discount sale event was difficult.

The present invention has been made in order to solve the above problems, the shopping mall operator sells the product at a price lower than the purchase price or significantly lower than the general distribution price for the purpose of mass sales, and sponsors the product to make up for the loss of sales. By ordering advertisements, shopping mall operators can vary their profits and losses according to the contents of their orders. They can escape the controversy of the distribution price order caused by discount sales, and consumers can purchase products at significantly lower prices. The present invention relates to a method of selling using internet advertising, which enables a large amount of sales and maintains a distribution price, and enables advertisers to advertise more effectively.

1 is a schematic illustration showing the configuration of the present invention.

2 is a system flow diagram of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic explanatory diagram showing a configuration of the present invention, and FIG. 2 is a system flowchart of the present invention.

The present invention comprises a manufacturer (supplier) for requesting advertisements to a shopping mall operator and selling a product, and a consumer who purchases a product or views an advertisement from the shopping mall operator on the Internet.

Displaying the initial screen on a shopping mall on the Internet;

Displaying advertisements requested by each advertiser on a shopping mall initial screen;

Clicking on the displayed advertisement to enter the corresponding homepage;

Counting the number of times of display or click of each advertisement;

Counting the number of times the display or click of the advertisement is stored in a database;

Ending the viewing of the advertisement and asking whether to view another advertisement and returning to displaying the advertisement again or terminating the system;

It is a step of determining the advertising cost based on the statistics stored in the database or the previously committed amount.

Hereinafter, look at the operation according to an embodiment of the present invention.

In the present invention, the manufacturer or supplier commissions an advertisement to a shopping mall operator, pays an advertisement fee, sells a large amount of products, and receives a payout.

In this case, the manufacturer or supplier does not need to sell the product by excessively discounting the product by paying the advertisement price paid by the shopping mall operator, and may generate a large profit by selling a large amount of the product. .

On the other hand, a consumer using a shopping mall on the Internet can purchase a product at a lower price by receiving a discount when purchasing a product while watching an advertisement.

Such a method is possible because a shopping mall operator purchases a product at a low discount rate from a manufacturer or a supplier, and provides a product at a low price by applying a higher discount rate to a consumer, thereby making up for the difference caused by advertising costs. Or suppliers, consumers, and mall operators can all benefit.

In order to achieve such an operation, it becomes possible by implementing a system consisting of the steps shown in FIG.

Display the advertisement requested from the manufacturer or the supplier on the initial screen of the shopping mall on the Internet, and count the display or click count of each advertisement by clicking on the displayed advertisement to enter the homepage and viewing the advertisement or purchasing the product. To your database.

After viewing the advertisement and purchasing the product, the user is asked to see another advertisement and then returns to displaying the advertisement or shuts down the system.

Meanwhile, advertising costs are determined based on statistics stored in the database.

As described above, the present invention has the purpose of utilizing the Internet advertising in order to achieve the effect of the existing retail price compliance and the actual sale to the consumer at the same time to achieve this, first of all, the shopping mall operator to the existing retail price A large co-purchase discount sale that sells at a lower price that is significantly different from the price, or lower than the purchase price.

As a result, the shopping mall operator loses due to the difference between the purchase price and the selling price, which receives an advertisement from the manufacturer, the supplier or another company, and compensates for the loss.

Therefore, consumers can lower the price of commodity purchase price through the support of advertisers and bulk purchase through joint purchase, and manufacturing or suppliers can profit from mass sales.

In addition, the end-seller is able to avoid the friction caused by the selling price with the existing distributors as well as revenue generation by selling in the above sales method of the advertising cost preservation method.

Meanwhile, in the present invention, the advertisement method on the Internet automatically counts the number of times when a corresponding advertisement is displayed on an Internet shopping mall, or when a page with the corresponding banner advertisement is viewed, and stores the number in the database, or the corresponding advertisement. There are a number of ways to make the product aware in a simple quiz format.

The count thus counted and stored in the database is the basis for finally determining the advertising costs through statistics.

As described above, in the present invention, the mall operator sells the product at a price lower than the purchase price or a significantly lower price than the general distribution price for the purpose of mass sales, and receives the sponsorship advertisement for the product in order to make up for the loss. Depending on the contents, the profit and loss can be changed, the distribution price order controversy caused by the discount sale can be avoided, the consumer can purchase the product at a significantly lower price, and the product supplier can maintain the distribution price and sell in large quantities. And advertisers will be able to advertise more effective.

Claims (1)

It consists of a manufacturer (supplier) who asks a shopping mall operator and a shopping mall operator to sell a product, an advertiser who sponsors a product for sale, and a consumer who purchases or views an advertisement from the shopping mall operator on the Internet. Displaying the initial screen on a shopping mall on the Internet; Displaying advertisements requested by each advertiser on a shopping mall initial screen; Displaying advertisements requested by each advertiser on a product description and related screens; Clicking on the displayed advertisement to enter the corresponding homepage; Counting the number of times of display or click of each advertisement; Counting the number of times the display or click of the advertisement is stored in a database; Ending the viewing of the advertisement and asking whether to view another advertisement and returning to displaying the advertisement again or terminating the system; The advertising costs are determined based on the statistics stored in the database or the previously committed amount, so that the selling price can be sold at a price significantly lower than the purchase price or the market distribution price, and the loss of the sales can be compensated by the sponsored advertisement. Selling method using the Internet advertising, characterized in that.