KR20030004167A - Advertisement management system and method of the same for a shopping mall site - Google Patents

Abstract

PURPOSE: A system and a method for managing an AD(ADvertisement) in a shopping mall site are provided to notify the information about the no-margin articles offered from many enterprises, to offer points to customers depending on the number of clicks and the connecting time to an advertising site, and to offer a specific article to the customer having the points over a specific degree without a margin. CONSTITUTION: A shopping mall AD management server(SAMS) notifies the information about the no-margin articles provided from the enterprise servers(PS1-PSn), makes a contract about an advertising fee, calculates the points by offsetting the margin in proportion to the AD watching time and the AD clicking number, and performs a purchase and the payment in the real time. The shopping mall AD management server(SAMS) daily renews the article information including the discount information by using an AD shopping tool installed in the customer terminals(A1-An). The shopping mall AD management server(SAMS) includes the first and the second databases(DB1,DB2) in which the article information different depending on the customers is stored.

Description

Advertisement management system on shopping mall site and its management method {ADVERTISEMENT MANAGEMENT SYSTEM AND METHOD OF THE SAME FOR A SHOPPING MALL SITE}

The present invention relates to an advertisement management system and a method of managing the same in a shopping mall site. More particularly, the advertisement information is provided from a plurality of companies and posted in a no-margin state, and a banner advertisement provided at a shopping mall site and linked to a URL address is provided. Advertisement management system in the shopping mall site that provides points according to the number of customer clicks and access time of the advertising site and when the point is more than a certain number of points to automatically output specific sales information set as a no margin It is about.

As is well known, due to the recent development of information and communication technology, the development of information providing technology that provides real-time information to various subscribers through at least one host server through a remote data communication network is actively underway.

Based on this, in recent years, information selection technology and compression technology are being developed to more easily access peripheral technologies such as cache memory expansion technology to provide accurate information to subscribers more quickly and subscribers' tastes and preferences. It is also accelerating the development of various contents and its solutions.

In order to secure regular customers, which are one of the basic elements of all commerce, recently, by applying on-line / offline linked reserve system, when a company purchases a product of a number of affiliates or affiliates presented by a specific company, the specific company If the reserve is provided, and the reserve accumulates above a certain point, the customer can receive the reserve back in cash or receive other goods.

In the case of the above reserve system, the customer can use the reserve provided in exchange for the purchase of the product back to cash, but in this case, since the customer goes through a separate application process, a long time is required to receive the cash. There is a problem that the process of applying for a separate application is very cumbersome, and when the reserve is replaced with a product, the type of the target product is very limited, so there are many cases in which there is no desired product. There is a problem that frequently orders the duplicate.

That is, there is a problem in that the purchase of the shopping mall and the corresponding shopping mall are not properly compatible, so that the meaning of the reserves does not have a great merit to the customer.

In addition, there is a system of providing a prize as a counter-payment when the advertisement is continuously watched on the Internet for a certain period of time, but in this case, when a customer watches the advertisement for a period of time but falls short of the due date There was a problem that the customer's interest in advertising was temporary due to the lack of a device to make a purchase using the point. Leading customers who watched the advertisement for a prize as shopping buyers There was a problem that he could not.

The present invention has been made in view of the above-described prior art. The present invention receives and posts information on sales of products in a nominal state from a plurality of companies, and provides a customer click of a banner advertisement and a text advertisement provided on a shopping mall site and linked to a URL address. The purpose of the present invention is to provide an advertisement management system and a method of managing the shopping mall site that provide points according to the number and access time of the advertisement site, and when a point is equal to or more than a predetermined number of points, a particular sale product preset with no margin.

Another object of the present invention is to receive and post sales information of the product in the state of no margin from a number of companies, provided by the number of customer clicks and advertisement site access time of the banner and text ads linked to the URL address provided on the shopping mall site The purpose of the present invention is to provide an advertisement management system and a method of managing the same in a shopping mall site that automatically outputs a certain sale product information set as a no margin when a point is equal to or greater than a certain score.

Another object of the present invention is to receive and post sales information of the product in the state of no margin from a number of companies, provided by the number of customer clicks and advertisement site access time of the banner and text ads linked to the URL address provided on the shopping mall site If the point is above a certain number of points, the specific sales product information set as the no margin is automatically output, and a plurality of internet payment tools for each product are displayed in a pop-up window to perform the payment processing in real time without moving to another site. The purpose is to provide an advertising management system and its management method in the site.

Another object of the present invention is basically to sell a margin for each product provided from a number of companies, but according to the customer's choice to accumulate a certain amount of sales amount to a point accumulated up to now before accumulating corresponding points The purpose of the present invention is to provide an advertisement management system and its management method in a shopping mall site.

1 is a schematic diagram showing a schematic configuration of an advertisement management system in a shopping mall site according to a first embodiment of the present invention;

2 is a block diagram showing the configuration of an advertisement management server in a shopping mall site according to a first embodiment of the present invention;

3A, 3B, and 3C illustrate screens displayed on a web browser of a customer terminal in an advertisement management system at a shopping mall site according to a first embodiment of the present invention;

4A, 4B, and 4C illustrate examples of other screens output to a customer terminal in an advertisement management system at a shopping mall site according to a first embodiment of the present invention;

5 is a flowchart showing a signal flow of an advertisement management system in a shopping mall site according to the first embodiment of the present invention;

6 is a schematic diagram showing a schematic configuration of an advertisement management system in a shopping mall site according to a second embodiment of the present invention;

7 is a diagram illustrating a payment tool interworking state of an advertisement management system in a shopping mall site according to a second embodiment of the present invention;

8A and 8B illustrate screen output states of a payment tool associated with a shopping mall in an advertisement management system in a shopping mall site according to a second embodiment of the present invention;

9 is a diagram showing a data frame transmitted to a financial server from an advertisement management system at a shopping mall site according to a second embodiment of the present invention;

10 is a flowchart illustrating a signal flow of an advertisement management system in a shopping mall site according to a second embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

A1 to An: customer terminal, PS1 to PSn: corporate server,

SAMS: Mall Ad Management Server.

In order to achieve the above object, according to a preferred embodiment of the present invention, a web browser and a communication module such as a modem or a dedicated line for generating an advertisement access signal and viewing an advertisement are connected to a server managing a plurality of shopping malls. A customer terminal; A corporate server that accesses a server managing a plurality of shopping malls, provides product information and quantity information that can be sold in no margin, and receives advertisement cost settlement information according to the advertisement viewing time or the number of clicks of the client connected through the server; ; Receive and post product information that can be sold as a margin from the corporate server, and make a contract for the advertising fee due to viewing the advertisement of the customer, and make a margin in proportion to the advertisement viewing time and the advertisement click time to the customer connected through the customer terminal. An advertisement management system is provided in a shopping mall site, which comprises a shopping mall advertisement management server configured to settle and provide a point for purchasing a product by offsetting and to purchase and settle a product in real time.

Preferably, the shopping mall advertisement management server automatically stores the product information including the product information that can be purchased with the margin on the web browser of the customer terminal and the discount information to which the point is applied to each customer terminal. An advertisement management system in a shopping mall site is provided, which provides to install an updating advertisement shopping tool.

Preferably, the product information provided by the shopping mall advertisement management server may be differentiated into product information and discount amount information, which can be purchased with no margin, and product information only by discount, using points of the corresponding customer for each customer. An advertisement management system in a shopping mall site is provided.

On the other hand, the present invention is the process of the customer accesses the shopping mall advertising management server; Authenticating the customer by the shopping mall advertisement management server; Installing, by the shopping mall advertisement management server, an advertisement shopping tool on a customer terminal; Providing advertisement viewing time information and point information proportional to the number of advertisement clicks when the advertisement viewing signal is generated by the customer; Updating and processing the points of the customer; A process in which the customer accesses the shopping mall; Extracting and mixing the product information available for purchase and the product information available for discount using the points for each customer and transmitting them to the customer terminal; A process of differentially displaying product information available for purchase using points for each customer; Generating a purchase signal and a payment signal by the customer; Confirming the deposit; Provided is an advertisement management method in a shopping mall site, which comprises a process of delivering.

Preferably, the advertisement management server in the shopping mall advertisement management method characterized in that to provide the customer's shopping mall access signal is generated automatically provides the margin information and discount information that can be purchased at the cumulative point of the customer. Is provided.

Preferably, the advertisement management method in the shopping mall site, characterized in that the points that can be secured by the customer viewing time and the number of clicks of the customer is limited on a daily basis.

In a shopping mall site, the shopping mall advertisement management server may further include a financial server providing an internet banking payment tool so that the Internet banking payment tool can be linked to and operated on a single web browser in a multi-tasking manner. Ad management system of the present invention is provided.

Preferably, the shopping mall advertisement management server is provided with an advertisement management system in a shopping mall site, characterized in that the payment processing by transmitting the transaction bank information and certificate location information authorized from the customer terminal to the financial server.

Preferably, the payment request information processed according to the customer's payment signal is transmitted to the financial server through the shopping mall advertisement management server, and the financial server according to the IP address of the shopping mall advertisement management server included in the payment request information. Provided is an advertisement management method for a shopping mall site, wherein the payment confirmation information is automatically transmitted to the shopping mall advertisement management server.

EMBODIMENT OF THE INVENTION Hereinafter, the 1st Embodiment of this invention is described in detail with reference to drawings.

1 is a schematic diagram showing a schematic configuration of an advertisement management system in a shopping mall site according to a first embodiment of the present invention.

Referring to this, the advertisement management system in the shopping mall site according to the first embodiment of the present invention receives a plurality of no-margin target product information from a company, and in advance advertises the settlement of advertising costs for the number of clicks and advertisements between the companies In this state, when a customer accesses the customer linked to the main page using the customer terminals A1 to An, the customer detects the viewing time, the target advertisement, the number of clicks on the advertisement, and provides points for each customer. . This point is different from the general point generated when the product is purchased, so that you can purchase the desired product with no margin, so that the point and the nominal product can be provided without the provider's margin.

In this case, the plurality of shopping mall companies linked to the advertisement management system in the shopping mall site according to the first embodiment of the present invention selectively provides the products so as to purchase a non-margin product using points. That is, a specific product is selected and provided to the customer as a no-margin target product.

In addition, the point that the customer can secure by watching the advertisement is the amount corresponding to a part of the advertisement fee secured by the advertisement management system in the shopping mall site, so the customer must watch the advertisement for a predetermined time or more every day. It will secure a point that can be offset. In addition, in order to activate the shopping mall by using the advertisement viewing earned points, the customer can purchase the product at any time even if the accumulated points are not matched with the nominal points by applying a discount corresponding to the accumulated points. In addition, a certain point may be provided when purchasing a product.

That is, since the advertisement, the point, and the shopping mall are interoperable with each other, it is not just to provide an item without a margin, but provides a point to provide an item without a margin, but the advertisement viewing time is longer than a certain period of time. During the advertisement viewing, the customer can purchase the product at a discounted price using the accumulated points, thereby increasing the shopping desire.

In addition, the advertisement management system in the shopping mall site according to the first embodiment of the present invention is installed on the desktop by the web browser tool dedicated to the advertisement management system in the shopping mall site according to the present invention applied to each customer points Product information can be provided differently for each customer. In other words, by installing the web browser advertising tool for each customer through the data update for each customer can receive the product information applied to the customer point differentiated from other customers.

On the other hand, the product information provided to the customer in the advertisement management system in the shopping mall site according to the first embodiment of the present invention to provide a mixture of products that can be purchased with no margin and product information that is not using the cumulative points of the customer Therefore, the customer can make a purchase desire for other products while checking the product information.

Accordingly, the advertisement management system in the shopping mall site according to the first embodiment of the present invention connects to a server managing a plurality of shopping malls, generates an advertisement access signal, and communicates with a web browser and a modem or a dedicated line for viewing advertisements. The built-in customer terminals A1 to An are provided.

In addition, the advertisement management system in the shopping mall site according to the first embodiment of the present invention is connected to a server managing a plurality of shopping malls to provide product information that can be sold in no margin and the quantity information, and the customer connected through the server There is provided a corporate server (PS1 to PSn) to be provided with the advertising cost settlement information in accordance with the advertisement viewing time or the number of clicks.

Meanwhile, the advertisement management system in the shopping mall site according to the first embodiment of the present invention receives and posts product information available for sale at no margin from the enterprise servers PS1 to PSn, and commits to the advertisement fee due to viewing the advertisement of the customer. It provides a point for purchasing a product in real time by providing a point for purchasing a product by offsetting a margin in proportion to an advertisement viewing time and an advertisement click time to a customer connected through the customer terminals A1 to An. A shopping mall advertisement management server (SAMS) that performs processing is provided.

In particular, the shopping mall advertisement management server (SAMS) on the web browser of the customer terminal (A1 ~ An) by using the customer's points of the product information that can be purchased with no margin and product information including the discount information applied to the point It is provided to be updated on a daily basis by using an advertisement shopping tool (not shown) preinstalled in each of the customer terminals A1 to An.

The shopping mall advertisement management server (SAMS) is a customer information and point information for each customer, product information that can be purchased with no margin corresponding to the customer's points, product information discounted by applying the corresponding points are stored separately for each customer 2 databases (DB1, DB2) are provided.

Therefore, when a customer accesses the shopping mall advertisement management server (SAMS) using the customer terminals A1 to An, product information including discount information and product information that can be purchased at no margin using the customer's points is mixed. The screen is displayed differently for each customer. Through this, customers can increase their desire to purchase through watching advertisements, thereby securing margins for selling no-margin products through sales of other products.

In addition, the points provided to the customer are provided in various ways for each event, for example, in proportion to the time of viewing the advertisement of the customer, and if the time does not exceed a certain time, one point is provided every 10 minutes, and responds to research such as a questionnaire. In the case of purchasing the goods, 2 points, or 5 to 50 points corresponding to the purchase amount is to be provided.

2 is a block diagram showing the configuration of an advertisement management server in a shopping mall site according to a first embodiment of the present invention.

Referring to this, the shopping mall advertisement management server (SAMS) is a communication module, customer information management unit, customer point management unit, payment management unit, product management unit, payment tool interworking management unit, enterprise information management unit, customer information DB, customer point DB, payment tool Composed of product DB, financial server link information DB, company information DB, and control unit.

More specifically, reference numeral 2 carries out transmission and reception of various data to the enterprise servers PS1 to PSn and the customer terminals A1 to An, and protocol matching processing of the data, and performs encryption and decryption processing of encryption required data. Indicates a communication module.

Reference numeral 4 denotes a customer information management unit which manages various customer information and compares the ID and password for checking the authenticity of the customer in advance. Reference numeral 6 corresponds to the advertisement viewing time and the number of advertisement clicks. A customer point management section for performing management for calculating customer points according to a predetermined settlement tool and transmitting them to the customer terminals A1 to An.

Reference numeral 8 is a payment for receiving the purchase signal of the customer and interworking with the customer point management unit 6 to transmit the sales information by applying a discount rate to the selling price of the product selected by the customer, and to receive the payment signal to perform payment processing. Represents management.

Reference numeral 10 denotes a product management unit that manages the product information provided from the enterprise servers PS1 to PSn by dividing it into no-margin product information, special sale product information, and the like. In other words, the margin rate is different for each product, each launch, etc., so that the processing of sales and point application for the product is applied by applying this.

Reference numeral 12 is interlocked with a financial server (see FIG. 6) so that the Internet banking program, which is automatically traded by a customer on the main screen of the shopping mall advertisement management server (SAMS), can be executed in a multi-task manner. Represents a payment tool linkage management unit for linking and managing a tool. Reference numeral 14 denotes an enterprise information management unit that manages the credit rating of the company based on the company information of each company until payment is completed.

Reference numeral 16a denotes a customer information DB for storing customer information and ID and password assigned to each customer, and reference numeral 16b denotes customer point data applied according to the advertisement viewing time and the number of clicks of each customer. Represents a customer point database to be stored.

Reference numeral 16c denotes a payment tool that stores the Internet banking algorithm of each financial server that is provided in advance in each financial server to interface with the shopping main screen, and reference 16d denotes a server for receiving reverse payment data through the financial server. Represents a financial server link information DB that stores compatibility information. Reference numeral 16e denotes a company information DB for storing the company information and the credit information of each company for the shopping mall participating companies.

Reference 18 setstles and provides points for each customer according to the customer's access information, each customer's viewing time and clicks, and discounts through product information and corresponding points that can be purchased with no margin differently for each customer's points. It provides a control unit for managing the shopping mall in conjunction with the advertising mall by providing a product information that can be received in real-time, differentiated in real time, receiving a payment signal for the payment processing, and providing the payment confirmation information to the corporate server.

3A, 3B, and 3C illustrate screens displayed on a web browser of a customer terminal in an advertisement management system at a shopping mall site according to a first embodiment of the present invention.

Referring to this, when a customer accesses the shopping mall advertisement management server (SAMS) using the customer terminals A1 to An, the main screen as shown in FIG. 3A is displayed in the web browser of the corresponding customer terminals A1 to An. 20 is output.

In this case, since the advertisement shopping tool (not shown) is pre-installed on the desktop, the customer terminals A1 to An immediately access the shopping mall advertisement management server (SAMS) by clicking the corresponding advertisement shopping tool icon (not shown). In addition, the shopping mall advertisement management server (SAMS) determines the authenticity of the customer according to the ID and password input by the customer after clicking the icon.

In addition, since the basic data provided by the shopping mall advertisement management server (SAMS) through the advertisement shopping tool is installed in the main body of the corresponding customer terminals (A1 to An) in advance, the shopping mall advertisement management server (SAMS) is updated information. Only each customer will be provided differently. That is, if the customer's point is changed, the customer's point is used to provide various product information such as product information and discount amount information that can be purchased with no margin, and product information that can be discounted only.

First, the main screen 20 is provided with an ID and password input field 22 for determining the authenticity of the customer, the banner advertisement 24 for the customer to watch or click the screen output. In addition, the advertisement shopping tool pre-installed in the customer terminals A1 to An is configured to check the time from the time of opening the corresponding banner advertisement 24 to the subpage to the closing time.

In addition, a hyper-link icon 26 for an advertisement mall, which is divided into directories so that more banner advertisements are output, a hyperlink icon 28 for accessing a shopping mall, and point information for each customer MY POINT icons 30 for accessing are provided respectively.

Referring to FIG. 3B, when a customer accesses the shopping mall advertisement management server SAMS using the customer terminals A1 to An, the customer's points are automatically displayed on the web browsers of the corresponding customer terminals A1 to An. The shopping mall advertisement management server (SAMS) provides the product update information so that the product information available for purchase with no margin is posted.

Accordingly, the corresponding main screen 32 posts the product information 36 that can be purchased with each customer through a separate pop-up window 34 and generates a purchase confirmation signal and a cancel signal in the pop-up window 34, respectively. Icons 38a and 38b are posted.

In FIG. 3B, when the customer selects a specific product (eg, an iron), the market price information 42, the margin information 44, and the sale price information 46 of the corresponding product are output as shown in FIG. 3C, and the purchase is performed. And a separate pop-up window 40 displaying the cancel icons 48a and 48b.

4A, 4B, and 4C illustrate examples of other screens output to a customer terminal in an advertisement management system at a shopping mall site according to a first embodiment of the present invention.

Referring to this, when a customer accesses the shopping mall advertisement management server SAMS using the customer terminals A1 to An, the main screen 50 as shown in FIG. 4A may be output. Similarly, the main screen 50 is provided with an ID and password input field 22.

In addition, the main screen 50 outputs information on the advertisement mall 52, the shopping mall 54, and the MY point 56 separately for each directory, and the shopping mall 54 includes a detailed directory (for example, household appliances). , Kitchen appliances, furniture, interiors, automobile supplies, etc.).

For example, when the customer selects "Household Appliances" from the detailed directory, as shown in FIG. 4B, the sub pop-up window 60 is displayed, and the sub pop-up window 60 displays product information that the customer can purchase with no margin ( 64a) and a free display of separate product information 64c and discountable product information 64b and 64d are included. Since the output is to transmit only the information updated for each customer by the advertisement shopping tool installed in the customer terminals A1 to An from the shopping mall advertisement management server SAMS to the customer terminals A1 to An. Relatively small and quickly differentiated information for each customer.

Through this, the customer outputs a mixture of product information 64a that can be purchased with no margin, product information 64c provided free of charge, and product information 64b and 64d that can be discounted. Purchasing desire also increases.

In addition, when the customer does not select a no-margin product among various product information and selects discountable product information, the sub-popup window 70 as shown in FIG. 4C is output on the web browser of the customer terminals A1 to An. The sub-popup window 70 outputs market price information 72, margin information 74, and discount amount information 76 in which the customer's points are converted, and the final sale price information 78 is output. Will be. At the bottom thereof, a purchase icon 79a and a cancel icon 79b are posted, respectively.

The function and operation of the advertisement management system in the shopping mall site according to the first embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

5 is a flowchart illustrating a signal flow of an advertisement management system in a shopping mall site according to a first embodiment of the present invention.

First, when a customer accesses the shopping mall advertisement management server SAMS using the customer terminals A1 to An (first step: ST-1), the shopping mall advertisement management server SAMS determines whether the customer is a member. The judgment is made (second step: ST-2). If the member is not a member, the customer inputs the member information using the customer terminals A1 to An and receives an ID and password (step 3: ST-3) (step 4: ST-4).

Upon registration, the shopping mall advertisement management server (SAMS) transmits the algorithm for the advertising shopping tool to the corresponding client terminals (A1 to An) so as to set-up and provides an ID and password when the membership is completed. To log in (step 5: ST-5).

When the login of the customer is completed, the shopping mall advertisement management server (SAMS) provides a basic point (for example, 100 points) to the corresponding customer, transmits information for point update, and outputs the screen. For example, daily limit advertisement viewing time information, click limit number, and point information proportional to viewing time and number of clicks are provided (step 6: ST-6).

At this time, the shopping mall advertisement management server (SAMS) determines whether the customer selected the advertising mall (step 7: ST-7) to watch the advertisement of the customer through the advertising shopping tool installed in the customer terminal (A1 ~ An) The time and the number of clicks are settled (step 8: ST-8).

Further, when the advertisement viewing end signal of the customer is applied through the advertisement shopping tool of the customer terminals A1 to An, the customer's point is calculated and updated (ST-9).

If the customer accesses the shopping mall (step 10: ST-10), the product information available for purchase and the discountable product information are extracted and mixed using the points for each customer and transmitted to the customer terminals A1 to An. do. Accordingly, product information available for purchase using points for each customer is differentially displayed (step 11: ST-11) (step 12: ST-12) (step 13: ST-13).

In addition, when a purchase signal is generated from the client terminals A1 to An (step 14: ST-14), the shopping mall advertisement management server (SAMS) checks whether the corresponding customer has deposited (step 15: ST). -15), if the deposit is confirmed, the corresponding deposit information is transmitted to the enterprise servers PS1 to PSn to allow delivery (step 16: ST-16).

The shopping mall advertisement management server (SAMS) of the present invention is automatically linked to the shopping mall and the advertising mall to perform the settlement of the point of the customer, the purchase processing and payment so that the product can be purchased or discounted by using the point at a margin. Overall processing such as confirmation and generation of a delivery signal will be performed.

Hereinafter, a second embodiment of the present invention will be described in detail with reference to the drawings.

6 is a schematic diagram showing a schematic configuration of an advertisement management system in a shopping mall site according to a second embodiment of the present invention.

Referring to this, the advertisement management system in the shopping mall site according to the second embodiment of the present invention receives a plurality of no-margin target product information from a company, and in advance advertises settlement of advertisement costs for the number of advertisement clicks and the number of advertisement views between the companies. In this state, when a customer accesses the customer linked to the main page using the customer terminals A1 to An, the customer detects the viewing time, the target advertisement, the number of clicks on the advertisement, and provides points for each customer. . This point is different from the general point generated when purchasing the product to be able to purchase the desired product with the no margin, so that the point and the no margin can be provided with a product without the margin of the provider, the shopping mall advertising management server (SAMS) Internet banking provided from each financial server (BS1 ~ BSn) to the shopping mall advertising management server (SAMS) in order to skip the cumbersome process of closing the shopping window and running a separate Internet banking program during the shopping of the customer Link the tool.

Accordingly, the shopping mall advertisement management server (SAMS) is generated when the customer's payment signal is generated, when the customer selects the bank (banking) when the customer selects the bank, the Internet banking screen of the bank is displayed through a pop-up window To make the system compatible.

At this time, the payment signal and payment data required in the Internet banking is transmitted to the financial server (BS1 ~ BSn) in real time through the shopping mall advertisement management server (SAMS), and the acts such as authentication and payment processing for the financial The operation is performed on the servers BS1 to BSn. In addition, since the Internet banking system is linked to the shopping mall advertisement management server (SAMS), the shopping mall advertisement management server (SAMS) may receive a payment confirmation signal of a corresponding customer in real time from the financial servers BS1 to BSn. The process of confirming the payment of the customer can be omitted. Therefore, it is possible to build a shopping mall in which rapid delivery is made as well as rapid payment through payment confirmation.

7 is a diagram illustrating a payment tool interworking state of an advertisement management system in a shopping mall site according to a second embodiment of the present invention.

Referring to this, a schematic diagram of a system in which the shopping mall advertisement management server SAMS is linked with the financial servers BS1 to BSn is processed as shown in FIG. 7. It is revealed in advance that various changes can be made without departing from the spirit of the invention.

The shopping mall advertisement management server (SAMS) of the present invention provides an Internet banking payment tool 80 provided from the financial servers BS1 to BSn, and the location of the certificate 90 confirmed by the Internet banking payment tool 80. It is recognized by the financial server (BS1 to BSn) and provides the customer information and certificate 90 position information to the financial server (BS1 to BSn) to easily identify it.

The verification of the certificate 90 and payment signal processing are performed in the same manner as the conventional method in the financial servers BS1 to BSn. However, this structure is very convenient because the customer does not have to output the Internet banking window for the payment of the product purchase separately during shopping.

8A and 8B illustrate screen output states of a payment tool associated with a shopping mall in an advertisement management system in a shopping mall site according to a second embodiment of the present invention.

Referring to this, when a payment signal for purchasing a specific product after shopping is generated in a state of accessing the shopping mall advertisement management server (SAMS) using the customer terminals A1 to An, the shopping mall advertisement management server (SAMS). Is provided with a check bank 102 on the main screen 100 to select the customer's trading bank for compatibility with the Internet banking payment tool 80 to the corresponding customer terminal (A1 ~ An), the certificate of the customer A check box 104 is provided for selecting location information.

If the customer selects "00 bank" and inputs the certificate location as "hard drive", the shopping mall advertisement management server SAMS transmits the corresponding information to the financial servers BS1 to BSn. It is to check the certificate of (A1 ~ An), and to transmit the payment confirmation signal for it to the customer terminal (A1 ~ An) and the shopping mall advertising management server (SAMS) at the same time. Therefore, the shopping mall advertisement management server (SAMS) is provided with the purchase payment information of the customer in real time to ensure faster delivery, as well as the customer does not need to output a separate Internet banking window during the shopping convenience.

9 is a diagram illustrating a data frame transmitted to a financial server from an advertisement management system at a shopping mall site according to a second embodiment of the present invention.

Referring to this, the shopping mall advertisement management server (SAMS), when a customer makes a payment using the Internet banking payment tool 80 linked to the shopping mall advertisement management server (SAMS), by using the corresponding payment data as shown in FIG. A frame may be formed and transmitted to the financial servers BS1 to BSn.

In this case, the data frame 116 includes a header 116a indicating that the data is payment data, payment target information (ie, product information 116b), payment account information 116c, and a payer. Information 116d, certificate information and password information 116e, payment amount information 116f, and termination information 116g.

In addition, the shopping mall advertisement management server (SAMS) provided in the advertisement management system in the shopping mall site according to the second embodiment of the present invention constitutes the data frame 116 and transmits the data frame 116 to the financial servers BS1 to BSn. Instead, the internet banking payment tool 80 provided by the financial servers BS1 to BSn may be linked so that the customer can use it while shopping. In this case, the shopping mall advertisement management server (SAMS) does not create a separate payment data frame, and all payment signals are transmitted from the customer terminals A1 to An.

The function and operation of the advertisement management system in the shopping mall site according to the second embodiment of the present invention having the above-described configuration will be described in detail with reference to the accompanying drawings.

10 is a flowchart illustrating a signal flow of an advertisement management system in a shopping mall site according to a second embodiment of the present invention.

First, when the shopping mall advertisement management server (SAMS) confirms a purchase signal generated from the customer terminals A1 to An in FIG. 5, the shopping mall advertisement management server (SAMS) selects one of a credit card and an internet banking. Determine if you do.

If the customer selects a payment using a credit card, the shopping mall advertisement management server (SAMS) performs a payment process using a corresponding credit card payment tool. At this time, since the credit card payment tool is a known technology, description thereof will be omitted.

If the customer selects the Internet banking, the shopping mall advertisement management server (SAMS) to enter the bank and certificate location to the corresponding customer terminal (A1 ~ An), and if the certificate is entered, the certificate information, the corresponding financial server (BS1) ~ BSn) to confirm the certificate.

When the verification of the certificate is completed, the shopping mall advertisement management server (SAMS) automatically inputs the payment amount of the product selected by the customer, and generates a payment signal according to the customer's selection. To this end, the shopping mall advertisement management server (SAMS) must be a payment tool to interface with the Internet banking applications provided by each financial server (BS1 ~ BSn), the data for various payment information is encrypted to manage the shopping mall advertising It should not be possible to view and access data on the server (SAMS).

On the other hand, when the payment signal is received by the financial servers BS1 to BSn and the payment processing is performed, payment confirmation information for the payment is simultaneously transmitted to the customer terminals A1 to An and the shopping mall advertisement management server SAMS.

According to an embodiment of the present invention, the shopping mall and the advertising mall are linked to one site, and the advertisement can be viewed, and at the same time, the online shopping is possible. The no-margin product provided by the present invention selects all goods to be provided as no-margin and posts them in the shopping mall information in advance if the customer secures a certain point or more to the enterprise, not all the no-margin products. In other words, the no-margin product serves as a bait product used in the offline shopping store, while allowing the customer to continuously watch the advertisement to enhance the shopping desire.

Meanwhile, the advertisement management system and the method of managing the same in the shopping mall site according to the embodiment of the present invention are not limited to the above-described embodiments, and various modifications can be made without departing from the technical gist of the present invention.

As described above, the advertisement management system and its management method in the shopping mall site according to the present invention by connecting the shopping mall and the advertising mall to one shopping mall, the customer participates in the shopping by using the points acquired by viewing and selecting the advertisement. By increasing the advertising effect of the company, it is possible to sell non-margin products as well as discount products, thereby activating the whole e-commerce. In addition, customers can obtain accurate product information due to watching advertisements, and earn points as a reward for watching advertisements, so that a desired item can be provided as a no-margin when a certain time is exceeded. Will be.

Claims (9)

A client terminal having a built-in web browser and a communication module such as a modem or a dedicated line for generating advertisement access signals and viewing advertisements by accessing a server managing a plurality of shopping malls; A corporate server that accesses a server managing a plurality of shopping malls, provides product information and quantity information that can be sold in no margin, and receives advertisement cost settlement information according to the advertisement viewing time or the number of clicks of the client connected through the server; ; Receive and post product information that can be sold as a margin from the corporate server, and make a contract for the advertising fee due to viewing the advertisement of the customer, and make a margin in proportion to the advertisement viewing time and the advertisement click time to the customer connected through the customer terminal. Advertisement management system in a shopping mall site, comprising a shopping mall advertising management server that performs the purchase and payment processing for the goods in real time by providing a settlement, the point to purchase the goods by offsetting. According to claim 1, wherein the shopping mall advertising management server on the web browser of the customer terminal product information that can be purchased in the margin using the customer's point and discount information applied to the point to each customer terminal Advertisement management system in a shopping mall site, characterized in that to provide to install the advertising shopping tool that automatically updates. The method of claim 1, wherein the product information provided by the shopping mall advertisement management server is differentiated into product information that can be purchased at no margin, discount price information, and product information that can only be discounted by using the customer's points for each customer. Advertising management system in the shopping mall site characterized in that. Accessing a shopping mall advertisement management server; Authenticating the customer by the shopping mall advertisement management server; Installing, by the shopping mall advertisement management server, an advertisement shopping tool on a customer terminal; Providing advertisement viewing time information and point information proportional to the number of advertisement clicks when the advertisement viewing signal is generated by the customer; Updating and processing the points of the customer; A process in which the customer accesses the shopping mall; Extracting and mixing the product information available for purchase and the product information available for discount using the points for each customer and transmitting them to the customer terminal; A process of differentially displaying product information available for purchase using points for each customer; Generating a purchase signal and a payment signal by the customer; Confirming the deposit; Advertising management method in a shopping mall site, characterized in that the process of the delivery. The advertisement management system of claim 4, wherein the shopping mall advertisement management server automatically provides no-margin product information and discount information that can be purchased at a cumulative point of the customer when a shopping mall access signal is generated. Way. [5] The method of claim 4, wherein the points that can be secured by the customer viewing time and the number of clicks of the customer are limited on a daily basis. The shopping mall of claim 1, wherein the shopping mall advertisement management server further comprises a financial server providing an internet banking payment tool so that the internet banking payment tool can be operated in a multi-tasking web browser. Ad management system on the site. The system of claim 1 or 7, wherein the shopping mall advertisement management server transmits the transaction bank information and the certificate location information authorized from the customer terminal to the financial server for payment processing. According to claim 4, Payment request information processed according to the customer's payment signal is transmitted to the financial server via the shopping mall advertising management server, the financial server IP address of the shopping mall advertising management server included in the payment request information Advertisement management method in a shopping mall site, characterized in that the payment confirmation information is automatically transmitted to the shopping mall advertising management server according to.