KR20010100612A - Electronic commerce method in which degree of advertisement access is directly reflected to selling price of goods and apparatus therefor - Google Patents

Abstract

The present invention relates to an electronic commerce method and apparatus for directly applying a degree of advertisement access to a sale price of a product, which provides a service for discounting a price of a corresponding product to a consumer who encounters a specific advertisement when performing a product purchase in an electronic commerce through a communication network. (A) a user accessing a server that manages an electronic commerce and receiving product information and advertisement information provided from the server; (c) determining a discounted price according to discount information determined for the selected advertisement information when the user selects at least one of the advertisement information; And (c) determining a final selling price by applying the discount price from the selling price of the selected product when the user confirms the purchase of the at least one product by referring to the product information. By discounting a certain amount from the selling price of the product according to the number of times, and applying it directly to the selling price of the product, it provides an opportunity for customers to see the advertisement more actively. Expose your own ads.

Description

Electronic commerce method in which degree of advertisement access is directly reflected to selling price of goods and apparatus therefor}

The present invention relates to a method and apparatus for performing an electronic commerce through a communication network such as the Internet, and more particularly, to provide a service that discounts the price of a product to a consumer who encounters a particular advertisement when purchasing a product in an electronic commerce through a communication network. The present invention relates to an electronic commerce method and apparatus which directly applies an advertisement access degree to a selling price of a product.

Normally, the selling price of a product sold in a shopping mall using the Internet is determined, and the separate discount benefit reflects the degree of discount when purchasing the product using accumulated data such as a customer's grade or mileage. There are also sites that offer mileage services that earn certain points to customers who have access to Internet advertising. However, in the case of mileage is also provided in the form of cash back if a certain point is accumulated and does not directly affect the determination of the purchase price of a particular product. Therefore, it is difficult to meet the basic desire of the customer to purchase a particular product cheaper, and the amount provided by the mileage service is also extremely low in reality, and a considerable time must be waited until the amount is returned in cash.

The technical problem to be achieved by the present invention is to provide a service for determining the final selling price by setting the discounted price according to the degree that the consumer encountered the advertisement in the product purchase process in the electronic commerce using a computer communication network directly reflected in the price of the product An electronic commerce method and apparatus are provided.

1 is a diagram showing the overall configuration of a computer network system for carrying out the present invention.

FIG. 2A illustrates a system of commodity information stored in a commodity database, and FIG. 2B illustrates an example of user information stored in a user database.

3 is a flowchart illustrating an e-commerce method according to the present invention.

4 shows an example in which an advertisement is displayed on an "order" in a product ordering step.

In order to achieve the above object, the electronic commerce method according to the present invention,

In the method of performing an electronic commerce selling goods through a communication network,

(a) a user accessing a server hosting an e-commerce transaction and receiving product information and advertisement information provided from the server; (c) determining a discounted price according to discount information determined for the selected advertisement information when the user selects at least one of the advertisement information; And (c) determining a final selling price by applying the discounted price to the selling price of the selected product when the user confirms the purchase of at least one product with reference to the product information.

In order to achieve the above object, the electronic commerce apparatus according to the present invention,

A storage unit having product information on a product to be provided in an electronic commerce, contents of an advertisement, and advertisement information about discount information determined for the advertisement; An advertisement providing unit providing the user with at least one advertisement included in the advertisement information according to the product information or the information of the user when the product information is provided to the user and the purchase target product is received from the user; And a price determining unit determining a final selling price by determining a discounted price according to discount information determined for the selected advertisement and applying the discounted price to the selling price of the product when the user selects an advertisement provided by the advertisement control unit. do.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

1 is a diagram showing the overall configuration of a computer network system for carrying out the present invention. The server computer 11 is a computer provided in a company that manages electronic commerce, and the user computer 15 is a computer of a person who receives an e-commerce service using a system operated by the server computer 11. The advertiser computer 13 is a computer of an advertiser who wants to provide advertisements to the server computer 11 to provide his advertisement in an e-commerce process. The server computer 11 is connected to the advertiser computer 13 and the user computer 15 via the communication network 17. Here, the computer is a representative example of the information processing device, and generally should be interpreted to include all devices connected to the communication network to provide or receive information, for example, including a mobile phone that can communicate through the Internet, etc. do.

The server computer 11 has a program and a database for electronic commerce operation. The user computers 15 connected to the communication network 17 have Internet browsers (eg, Netscape, Internet Explorer) capable of displaying web content in the form of Hyper Text Markup Language (HTML). The web browser allows each computer to access and display the contents of the HTML template in the server computer 11. The HTML template of the server computer 11 has web (WWW) pages to display to the user of the user computer 15.

The server computer 11 includes a product database 11a for storing product information, an advertisement database 11b for storing advertisement information, a user database 11c for storing user information, and a product for storing relationship information between a product and an advertisement. An advertisement relationship database 11d and a user-advertisement relationship database 11e for storing relationship information between the user and the advertisement.

The goods database 11a stores all the information about goods which can be provided to the consumer in the server computer 11. Each product information is classified by category and includes basic specifications and sales price of each product model, and may also include an image of the product appearance. FIG. 2A shows a system of product information stored in the product database 11a. The category is divided into categories and stores corresponding information for each product name and product name. In general, when a user connects to the server computer 11 and makes a transaction, the server provides a selection menu for each category / product name / product (model) name of the product, and when the user selects one of the menus, corresponding product information is provided. It is done in such a way as to provide the user.

The advertisement database 11b stores information about an advertisement to be provided to the user in relation to the product in the server computer 11. The advertisement stored here basically registers the advertisement provided in the advertisement database 13a in the advertiser computer 13 in the server computer 11. The advertisement information includes the advertisement contents to be provided to the user or the web page address of another site in which the advertisement contents are provided, and also provides information on how to access the advertisement contents. The advertisement contents may be a video, a still image or a page document. It also includes "icon" information that is displayed on the screen so that the advertisement contents can be accessed during the purchase process of the user.

The user database 11c stores information about users registered on the server computer 11 for electronic commerce, and the user information includes a name, address, gender, age, e-mail address, and the like. An example of user information stored in the database 11c is shown.

The product-advertisement relational database 11d stores information that defines a relationship for displaying a specific advertisement on the screen when the information about the specific product is provided to the user in the relation between the specific product and the specific advertisement. The relationship between the product and the advertisement may be related to a specific advertisement by category, by brand name, or by product model name. That is, when the product "A" and the advertisement "B" are related to each other, when the user selects the product here and there and selects the product "A", the icon of the "B" advertisement is displayed on the user's screen. When the customer clicks on the icon, they can access the content of the "B" advertisement.

The user-ad relations database 11e is information that defines the relationship between the advertisement and the characteristics of the user. The user-advertisement database 11e is an advertisement deemed to be suitable for the user or designated by the advertiser with respect to characteristic information such as the gender or age of the user who makes a purchase. The relationship with is set. In other words, if the relationship of "C" is set to provide an advertisement when a female customer in their 20s makes a purchase, in such a situation, the icon of the "C" advertisement is displayed on the customer's screen, and the customer clicks the icon. You will be able to see the content of the "C" ad. In addition, the relationship with the advertisement information may be established in consideration of the product information and the user information at the same time. For example, an advertisement of "C" may be set in relation to providing an advertisement when a female customer in their 20s makes a purchase for "A".

Therefore, the server computer 11 determines the specific advertisement provided with the product information to the user according to the information stored in the product-advertisement relationship database 11d or the user-advertisement relationship database 11e. There is a method of determining an advertisement according to information or a method according to a product selected by an advertiser.

3 is a flowchart illustrating an e-commerce method according to the present invention. The server computer 11 builds the product database 11a and the advertisement database 11b (31). In addition, a product-advertisement relational database 11d and a user-advertisement relational database 11e are also established in the server computer 11 to establish a relationship between product information and advertisement information related to user information.

When the user accesses the server computer 11 through a communication network such as the Internet using his computer 15 (32), first, it is checked whether or not the user is registered (33). If the user is not registered, the user registration procedure is performed in a predetermined manner (34). At this time, the server computer 11 receives user information about the user's name, address, gender, age, etc., and the user database 11c. ). Such a user confirmation procedure is not essential for a customer who simply searches for a product without directly purchasing the product. In addition, when performing the user confirmation procedure 33, it is also possible to determine whether or not to register if the user actually decided to purchase the product.

When the user selects the desired product according to various menus provided by the server computer 11 (35), the product-advertisement database 11d and the user-advertisement database 11e are referred to the product or the user. In operation 36, at least one advertisement information determined in relation to the advertisement is provided. The advertisement information provided herein may be referred to as "icons" displaying minimal information on the advertisement contents on the screen of the user computer 15, rather than the entire advertisement contents of the advertisement.

If the user selects an advertisement by clicking on an "icon" (37), the advertisement content associated with it is provided to the user and a predetermined discount price associated with the advertisement is determined (38). As a method of determining the discounted price associated with the advertisement, the discounted price set for each advertisement is stored in the advertisement database according to the time, number of times the advertisement is provided to the user, or the degree of the effect of the advertisement. Can be determined. For example, in a step in which the user decides to purchase a product (product ordering step), it is preferable to set a discount price for the advertisement related to the purchased product relatively higher than the discount price in the case where it is not. This is because the advertising effect associated with the user's taste or purchase tends to be maximized.

The discounted price may be set at a certain amount (eg, 500 won per time) or at a certain rate (eg, 0.5% per time). And, every time you see another ad, the discounted price associated with that ad is cumulative, but even if you see the same ad multiple times, you can apply the discounted price only once, or you can set the discounted price to a lower amount than the first time if you see more than once.

When a user decides to purchase a particular product and places an order, the price of the product is determined from the original selling price for that product to the final selling price to which the discounted value of the advertisement is applied.

In the example of FIG. 3, when a consumer selects a product and then selects an advertisement, the discount price is applied to the selling price of the product, but the relationship between the time of selecting the product and the time of viewing the advertisement may be arbitrarily set. For example, even if a consumer visits a shopping mall and "surfs" several merchandise sales corners and obtains an advertisement in the process, the consumer is given a certain discounted price, and finally the product is purchased. Of course, the final selling price can be determined by deducting the discounted price from the selling price.

4 shows an example in which an advertisement is displayed on the "order" 41 in the product ordering step. In the order form, information such as a brand name 42, a model name 42, a selling price 44 and the like is basically displayed, and advertisement " icons " 49 associated therewith are displayed on the user's screen. If the user clicks on the advertisement icon to view the advertisement contents, a predetermined discount price is determined in relation to the advertisement, and the discount amount is displayed in " discount " (45), and the final selling price 46 is the selling price (44). ), The discounted price 45 is determined as the limited amount. If the user selects the "purchase confirmation" button 47, the product can be purchased as the final selling price. 4 relates to a method of applying a discounted price according to an advertisement in the "order" step, but if the user sees the advertisement in the process from the first access to the server to the "order" step, the discounted price is applied accordingly. Of course applies to the final sales.

Although the embodiment of the present invention exemplifies the case of online e-commerce through the Internet, it may be performed through a terminal (mobile phone, etc.) having an information processing function using another communication network, for example, a wired or wireless telephone network. In addition, the method of providing or receiving information from a server to a user (buyer) or an advertiser or vice versa can be variously implemented in software or hardware using general programming techniques. It is easy to see.

The invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, and may also be implemented in the form of a carrier wave (for example, transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

As described above, according to the e-commerce method and apparatus according to the present invention, by additionally discounting a certain amount from the selling price of the product according to the number of times the advertisement is seen by the customer directly contacted by the advertisement content by applying to the selling price of the product directly It provides an opportunity to view advertisements more actively, and can expose their advertisements to customers who can expect advertisement effects from the advertiser's point of view. Customers are very likely to be actively engaged in advertising in order to receive discounts that are immediately reflected in product prices. As a result, advertisers can achieve better advertising effects than indiscriminate impression ads. It is easy and can return profit to customer. In addition, differentiated advertising strategies based on customer information are possible. For example, a higher advertisement effect can be achieved by exposing certain advertisements in the purchase process that may be of interest to female customers in their 20s, residents of Seoul, and those who purchase home appliances.

Claims (7)

In the method of performing an electronic commerce selling goods through a communication network, (a) a user accessing a server hosting an e-commerce transaction and receiving product information and advertisement information provided from the server; (c) determining a discounted price according to discount information determined for the selected advertisement information when the user selects at least one of the advertisement information; And and (c) determining a final selling price by applying the discounted price to the selling price of the selected product when the user confirms the purchase of the at least one product by referring to the product information. The electronic commerce method according to claim 1, wherein when the user selects a plurality of advertisement information in step (b), discount prices are accumulated according to discount information determined for each advertisement information. According to claim 1, Advertising information that can be applied to the discount price is E-commerce method characterized in that the user determines the product to purchase and then provide to the user when providing the purchase order to the user. The electronic commerce method of claim 1, wherein the advertisement information provided to the user is determined according to the contents of the product information or the user information, or is provided for a product selected by an advertiser of the advertisement information. A storage unit having product information on a product to be provided in an electronic commerce, contents of an advertisement, and advertisement information about discount information determined for the advertisement; An advertisement providing unit providing the user with at least one advertisement included in the advertisement information according to the product information or the information of the user when the product information is provided to the user and the purchase target product is received from the user; And When the user selects the advertisement provided by the advertisement control unit comprises a price determining unit for determining the discount price according to the discount information determined for the selected advertisement and the final selling price by applying the discount price from the sale price of the product E-Commerce Device. The method according to claim 5, wherein the advertisement information provided to the user together with the product information in the advertisement providing unit is provided according to the contents of the product information or the user information or for the product selected by the advertiser of the advertisement information. E-commerce device characterized in that. In the method of performing an electronic commerce selling goods through a communication network, (a) a user accessing a server hosting an e-commerce transaction and receiving product information and advertisement information provided from the server; (c) determining a discounted price according to discount information determined for the selected advertisement information when the user selects at least one of the advertisement information; And (c) when the user confirms the purchase of the at least one product by referring to the product information, determining the final selling price by applying the discounted price to the selling price of the selected product. Computer-readable recording medium that records the program.