JP2004005059A - Member-getting system, information distribution server system, and member-getting program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for acquiring a customer, having high possibility of purchasing selling articles, after the customer joining as a member, by means of point service. <P>SOLUTION: An information distribution server system, installed at an information distribution center 20, gives pseudo-points to a user, who is not yet a member for the user's access to the information distribution server system with a user terminal 10, and manages the accumulated pseudo-points that the user has acquired. When the accumulated pseudo-points exceed a predetermined value, the information distribution server system distributes a membership application page to the user terminal 10. Also, the server system transmits the pseudo-points to the use terminal 10, has them stored in the user terminal and confirms the accumulated pseudo-points, by receiving false points from the user terminal. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a member acquisition system and a member acquisition program for guiding a member to join in a system for providing members with services through a communication network such as the Internet.
[0002]
[Prior art]
Online shopping for accepting a user's desire to purchase an article via a communication network such as the Internet, and online content sales for providing contents such as images, videos, and music to user terminals for a fee through a communication network such as the Internet are performed. ing.
[0003]
In a system for realizing online shopping and online content sales, a seller who sells products or an agent commissioned by those vendors opens a Web site, and a user operates a Web server via a user terminal via the Internet. Browse the Web page provided by. Then, the user can check whether or not there is a product desired by the user by checking the content of the page on which the product is posted, or check what kind of product is being sold. it can.
[0004]
If the desired product exists, the user inputs his / her name, address, credit card number, etc., registers as a member, and performs a product purchase operation. Once a user has registered as a member, it is expected that the user will continue to use the Web site for which the member has been registered. Thereafter, the seller takes various measures to take in the user.
[0005]
For example, there is a point service in which points are given to a user according to the price of a product purchased by a user after joining, and when the cumulative value of points exceeds a predetermined value, an article corresponding to the predetermined value is provided to the user free of charge. . At that time, at the time of enrollment, a predetermined number of points are often given to the user as bonus points. The user is invited to the bonus point at the time of joining and is prompted to join.
[0006]
[Problems to be solved by the invention]
However, in a system in which points are given at the time of enrollment in order to provide a motivation for enrollment, if there is an item that can be obtained free of charge only with the points given at the time of enrollment, the user only has to obtain such an item. You may join for the purpose. In that case, although the number of enrolled members increases, there is a problem that the seller has a large amount of customer information that is unlikely to purchase the product thereafter.
[0007]
On the other hand, for example, when there are no items that can be obtained free of charge only with the points given at the time of enrollment, it is difficult for the user to understand how much benefit can be obtained by the point service, and the point service is prepared. However, there is a problem that it is not possible to give a sufficient incentive to potential customers.
[0008]
Therefore, an object of the present invention is to provide a member acquisition system and a member acquisition program that can acquire customers who are likely to purchase products after joining by using a point service.
[0009]
[Means for Solving the Problems]
A member acquisition system according to the present invention is a member acquisition system in which an information distribution server device that provides information to a user terminal via a communication network invites a user to become a member by giving points to the user. A pseudo point, wherein the information distribution server device assigns a pseudo point to an unjoined user in response to access of the information distribution server device by the user terminal, and manages an accumulated value of the pseudo points acquired by the user. It is characterized by comprising a managing means and an enrollment information transmitting means for distributing an enrollment application page to the user terminal when the cumulative value of the pseudo points acquired by the user exceeds a predetermined value.
[0010]
The pseudo point management means may be configured to transmit the pseudo point to the user terminal and store the pseudo point in the user terminal. According to such a configuration, the management of the pseudo point for each user is easy.
[0011]
The pseudo point management means may be configured to confirm the accumulated value of the pseudo points by receiving the pseudo points from the user terminal. According to such a configuration, the management of the pseudo point for each user is easy.
[0012]
The enrollment information transmitting means may be configured to transmit, to the user terminal, information about an article that may be available to the user based on the cumulative value of the pseudo points, together with the enrollment application page. According to such a configuration, since the user can directly recognize the article that may be redeemed by points, the effect of the point service is enhanced.
[0013]
The enrollment information transmitting means may be configured to change information about the article according to the value of the cumulative value of the pseudo points. According to such a configuration, as the number of pseudo points increases, it is possible to make the user directly recognize an article that can be returned to the user by the point at that time, so that the effect of the point service is greater. Become.
[0014]
An information distribution server device according to the present invention assigns a pseudo point to an unjoined user in response to access of the information distribution server device by a user terminal, and manages a cumulative value of pseudo points acquired by the user. Pseudo point management means, and enrollment information transmitting means for distributing an enrollment application page to the user terminal and inviting the user to become a member when the cumulative value of the pseudo points obtained by the user exceeds a predetermined value; It is characterized by having.
[0015]
The pseudo point management means may be configured to transmit the pseudo point to the user terminal, store the pseudo point in the user terminal, and confirm the accumulated value of the pseudo point by receiving the pseudo point from the user terminal. . According to such a configuration, the management of the pseudo point for each user is easy.
[0016]
The enrollment information transmitting means may be configured to transmit, to the user terminal, information about an article that may be available to the user based on the cumulative value of the pseudo points, together with the enrollment application page. According to such a configuration, since the user can directly recognize the article that may be redeemed by points, the effect of the point service is enhanced.
[0017]
The enrollment information transmitting means may be configured to change information about the article according to the value of the cumulative value of the pseudo points. According to such a configuration, as the number of pseudo points increases, it is possible to make the user directly recognize an article that can be returned to the user by the point at that time, so that the effect of the point service is greater. Become.
[0018]
A member acquisition program according to the present invention includes a process of giving a pseudo point to an unjoined user in response to an access of an information distribution server device by a user terminal to an information distribution server device; It is characterized by executing a process of managing the accumulated value and a process of distributing an enrollment application page to the user terminal when the accumulated value of the pseudo points acquired by the user exceeds a predetermined value.
[0019]
The member acquisition program further includes a process for transmitting the pseudo point to the user terminal and storing the pseudo point in the user terminal, and a process of receiving the pseudo point from the user terminal to calculate the accumulated value of the pseudo point. You may be comprised so that the process which confirms may be performed.
[0020]
The member acquisition program is configured to cause the information distribution server device to further execute a process of transmitting, to the user terminal, information on an article that may be available to the user based on the cumulative value of the pseudo points, together with the enrollment application page. It may be.
[0021]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing an example of a system configuration for realizing a member acquisition system according to the present invention. In the system shown in FIG. 1, the user terminal 10 can access the information distribution center 20 via a communication network (hereinafter, referred to as a network) 100 such as the Internet. The information distribution center 20 has a Web server function of distributing a Web page, and includes an information processing device (hereinafter, referred to as an information distribution server device) such as a workstation or a server having a function of giving a pseudo point to a user. Including. Further, the information distribution center 20 has a content database 40 that stores contents as merchandise and contents provided to users via Web pages.
[0022]
The user terminal 10 is an information processing device such as a personal computer. The user terminal 10 has a function of accessing various information provided by the information distribution center 20 via the network 100 and displaying the various information. Specifically, the user terminal 10 has at least a browser. The various information provided by the information distribution center 20 includes, for example, information such as a homepage established in the information distribution server device, and includes contents such as still images, moving images, audio, text, and various files.
[0023]
The user terminal 10 has a function of holding pseudo point information transmitted from the information distribution center 20 via the network 100 together with a history of various types of information displayed by the user terminal 10. Further, the user terminal 10 has a function of transmitting various personal information including a name, an address, a credit card number, and the like input by a prospective member, and authentication information input by the subscriber to the information distribution center 20 via the network 100. ing.
[0024]
The function of holding the pseudo point information together with the history of various types of information is realized, for example, by transmitting a cookie to the browser of the user terminal 10 by the information distribution server device, and the browser holding the cookie. The function of the subscriber to transmit various information to the information distribution center 20 is realized by, for example, the browser of the user terminal 10.
[0025]
The information distribution server device has a function of distributing various types of information to the user terminal 10 in response to access of the user terminal 10 via the network 100. The function is realized, for example, as a function of a Web server. In addition, when distributing various types of information to the user terminal 10, a function of giving a pseudo point to a user is provided. Further, the information distribution server device has a function of reading, via the network 100, the cumulative value of the pseudo points held in the user terminal 10. The function is realized by reading the number of pseudo points written in the cookie of the user terminal 10, for example. The information distribution center 20 is used by one or a plurality of member service providers. That is, in this embodiment, the information distribution center 20 corresponds to a company acting on behalf of a merchandise seller.
[0026]
Further, the information distribution server device can store information such as images and explanations of articles (including contents such as intangible music in addition to shaped objects) that can be redeemed by points, and information on point values required for redemption. It has a function to hold. Further, the information distribution server device has a comparison function of comparing a value of a pseudo point read from the user terminal 10 via the network 100 with a point value required for redemption of articles and the like held in the information distribution server device. It has. Further, the information distribution server device has a function of changing information to be distributed according to the result of the comparison function. Further, the information distribution server device has a function of transmitting the information of the enrollment application, pseudo points, and points obtained by the enrollee after enrollment to the member management center 30 via the network 100.
[0027]
That is, the information distribution server device assigns a pseudo point to an unjoined user in accordance with the access of the information distribution server device by the user terminal 10, and manages the accumulated value of the pseudo points acquired by the user. A pseudo point management means, an enrollment information transmitting means for distributing an enrollment application page to the user terminal when the cumulative value of the pseudo points acquired by the user exceeds a predetermined value, and the like are provided. Each function of the information distribution server device can be realized by software. In other words, the information distribution server device is a program that compares the value of the pseudo point with the point value necessary for the return of the articles and the like held in the information distribution server device, a program that changes the information to be distributed based on the comparison result, Has a program for transmitting data on points.
[0028]
The member management center 30 is used by providers of various member services and includes an information processing device such as a workstation or a server (hereinafter, referred to as a member management server device). The member management server device has a function of managing, for each member, various personal information of each member and information of points that can be used and returned by the member. Further, the member management server device has a function of receiving various personal information and pseudo points from the information distribution center 20 via the network 100, and registering and holding them. In the case where the member management center 30 is used by a plurality of member service providers, when the user enrolls for one member service provider, the member management server 30 May also be configured to be considered as having also joined the provider of.
[0029]
Each function of the member management server device can be realized by software. That is, the member management server device is a program for managing point information for each subscriber, a program for receiving various personal information and pseudo points from the information distribution center 20, and a program for storing received information. have.
[0030]
Next, the operation of the member recruiting system will be described with reference to the flowchart of FIG. 2 and the explanatory diagrams of FIGS. Here, it is assumed that the network 100 is the Internet. As shown in FIG. 2, a user who is not a new member wants to receive a service such as product sales provided by the information distribution center 20 or wants to confirm whether the information distribution center 20 provides such a service. For example, the homepage established by the information distribution center 20 is accessed via the user terminal 10 via the network 100 (step S1).
[0031]
In response to this, the information distribution server device acquires the pseudo point value held in the user terminal 10 (Step S2). When the pseudo point is not yet held in the user terminal 10, for example, a cookie is transmitted to the browser of the user terminal 10 to be held. The information distribution center 20 compares the pseudo point value acquired from the user terminal 10 with the information on the required point value of an item or the like that can be redeemed with points (step S3). The required point values of the redeemable articles and the like are set in the information distribution server device in advance.
[0032]
If the cumulative value of the pseudo points of the user exceeds a predetermined value, the information distribution server device transmits various kinds of information such as information on enrollment, point service guidance, and an enrollment application page to the user terminal 10 via the Internet 100. Deliver to. The enrollment application page illustrated in FIG. 3 includes columns for entering the user's first and last name, address, credit card type, credit card number, and credit card expiration date. When the difference between the simulated point value and the required point value is within a specified range, the information distribution server device displays an image of an article or the like (in this example, a digital camera and a DVD player) as illustrated in FIG. Various types of information such as texts and explanations are also delivered to the user terminal 10 (step S6).
[0033]
In other words, the information distribution server device invites the user to join if the cumulative value of the pseudo points of the user exceeds a predetermined value. Unsubscribed users are given a predetermined number of pseudo points every time the user accesses the homepage established by the information distribution center 20, for example, and the fact that the cumulative value of the pseudo points exceeds the predetermined value means that It means that the user browsed the home page many times. That is, it can be determined that the user has a high interest in the homepage. Therefore, if the application page is provided when it is determined that the user has a high interest, there is a high possibility that the user will become a member. The likelihood of buying is high.
[0034]
For example, a DVD player can be obtained free of charge by obtaining 100 points as required points, a digital camera can be obtained free of charge by obtaining 75 points, and the cumulative value of pseudo points obtained by the user is 50 points. Suppose it was a point. Further, when the pseudo point value is 50 points or more, a case where various kinds of information such as an enrollment application page are distributed will be described as an example. If the difference between the simulated point value and the required point value is within 50 points, it is assumed that various information such as images of articles and the like and explanations corresponding to the required points are also delivered to the user terminal 10.
[0035]
In this case, as illustrated in FIG. 3, various information regarding the enrollment is distributed to the user terminal 10, and the information of the DVD player and the digital camera is transmitted to the user terminal 10 as information such as goods that can be redeemed by points. It will be delivered. At that time, information on the difference between the pseudo point value and the required point value for the article is also distributed. Referring to the display illustrated in FIG. 3, in this example, the X point is 25 points and the Y point is 50 points.
[0036]
The information distribution server device includes a comparison unit that compares a value of a pseudo point read from the user terminal 10 via the network 100 with a point value required for redemption of an article or the like held in the information distribution server device. Therefore, the information to be transmitted can be changed according to the result of the comparison function. In other words, if the accumulated value of the pseudo points acquired by the user is, for example, 70 points, and the information distribution server device holds information on the article or the like having the required point value of 120, the pseudo point value and the required point value If it is specified that a variety of information such as an enrollment application page be distributed to the user when the difference from the information is within 50 points, the information distribution server device provides information on the article or the like having the required point value of 120. To the user terminal 10.
[0037]
Here, a predetermined number of pseudo points are given each time the user accesses the homepage established by the information distribution center 20, but when the user proceeds from the homepage to a further specific product introduction page, A pseudo point may be provided by various variations such as providing a pseudo point. That is, if a pseudo point is given to an unjoined user in response to access of the information distribution server device by the user terminal 10, the pseudo point can be given to the user at various stages.
[0038]
Also, here, the information about the articles and the like that can be obtained by the user when the difference between the pseudo point value and the required point value is within the specified range is distributed to the user terminal 10, but the pseudo point value exceeds the required point value. In such a case, information on articles and the like that can be obtained by the user may be distributed to the user terminal 10. In that case, information indicating that the user already has the right to obtain is distributed to the user terminal 10 instead of the information of the number of points remaining.
[0039]
If the information distribution server device determines in step S3 that the difference between the pseudo point value and the required point value is out of the specified range, the information specified by the user terminal 10 is stored together with the pseudo point accumulation value, The data is transmitted to the user terminal 10 via the Internet 100 (step S4). Then, the accumulated value of the pseudo points is stored in the user terminal 10 (step S5).
[0040]
A non-member who has viewed the enrollment application page inputs various personal information including his / her name, address, credit card number and the like from his / her own user terminal 10 (step S7) and transmits it to the information distribution center 20 via the Internet 100. (Step S8). In addition, when the enrollment application page has not been received (step S5), naturally, the processing of steps S7 and S8 cannot be executed.
[0041]
The information distribution server device transmits the various personal information and the value of the pseudo point obtained in steps S2 and S8 to the member management center 30 via the Internet 100 (step S9). The member management server device registers the transmitted various personal information and the value of the pseudo point together with information for identifying the user (step S10). Hereinafter, the pseudo points are treated as points that can be redeemed (fixed points). That is, the cumulative value of the pseudo points before joining is regarded as points acquired by the user when joining.
[0042]
The member management server device transmits the completion of the registration to the information distribution center 20 via the Internet 100 (Step S11). Information that registration has been completed includes, for example, a user ID and an initial password.
[0043]
The information distribution server device, upon receiving the registration completion information from the member management center 30, transmits a registration completion screen as shown in FIG. 4 to the user terminal 10 for display (step S12). The example shown in FIG. 4 is an example where the registration completion information includes the user ID and the initial password.
[0044]
As described above, in this embodiment, when the user displays various information such as a homepage installed in the information distribution center 20, pseudo points are given to the user, and the accumulated pseudo points are accumulated in the user terminal 10. . When the cumulative value of the pseudo points exceeds a certain value, information for invitation to join is transmitted to the user. That is, information for invitation to join is transmitted to a user who is likely to visit a homepage or the like with high frequency in the future. As a result, it is possible to narrow down, from among potential customers, good customers who are likely to generate profits through online shopping and content sales after joining.
[0045]
Further, in the unjoined state, the collected pseudo points are presented to the user not by the number of points but by information such as articles according to the number of points. That is, information on articles that may be available to the user based on the cumulative value of the pseudo points is presented to the user. Therefore, according to the above embodiment, the effect of inviting the user to join can be enhanced as compared with the case where the user is simply informed of the number of points. Therefore, according to the above embodiment, the enrollment promotion effect when the point service is used as a tool for enrollment promotion is also enhanced.
[0046]
【The invention's effect】
As described above, according to the present invention, the member acquisition system, the information distribution server device, and the member acquisition program are provided with pseudo points for unjoined users in accordance with the access of the information distribution server device by the user terminal. And managing the cumulative value of the pseudo points acquired by the user, and distributing an enrollment application page to the user terminal when the cumulative value of the pseudo points acquired by the user exceeds a predetermined value. Therefore, the point service has an effect that a customer who is likely to purchase a product after joining can be acquired.
[Brief description of the drawings]
FIG. 1 is a block diagram showing an example of a system configuration for realizing a member acquisition system.
FIG. 2 is a flowchart showing the operation of the member invitation system.
FIG. 3 is an explanatory diagram showing an enrollment application screen.
FIG. 4 is an explanatory diagram showing a registration completion screen.
[Explanation of symbols]
10 User terminal 20 Information distribution center 30 Member management center 40 Content database 100 Network

Claims (12)

In a member acquisition system in which an information distribution server device that provides information to a user terminal via a communication network invites a user to become a member by giving points to the user,
The information distribution server device assigns a pseudo point to an unjoined user in accordance with an access of the information distribution server device by a user terminal, and manages a cumulative value of the pseudo points acquired by the user. Management means;
A membership acquisition system comprising: an enrollment information transmitting unit that distributes an enrollment application page to a user terminal when a cumulative value of pseudo points acquired by a user exceeds a predetermined value. The member acquisition system according to claim 1, wherein the pseudo point management means transmits the pseudo point to the user terminal and stores the pseudo point in the user terminal. 3. The member acquisition system according to claim 2, wherein the pseudo point management means confirms the accumulated value of the pseudo points by receiving the pseudo points from the user terminal. 4. The enrollment information transmitting unit transmits information on an article that may be available to the user to the user terminal based on the cumulative value of the pseudo points, together with the enrollment application page. Member acquisition system described in. The member acquisition system according to claim 4, wherein the enrollment information transmitting means changes information on the article according to the value of the cumulative value of the pseudo points. In an information distribution server device for providing information to a user terminal via a communication network,
Pseudo point management means for giving pseudo points to unjoined users in response to access of the information distribution server device by the user terminal, and managing an accumulated value of pseudo points acquired by the user;
When the cumulative value of the pseudo points acquired by the user exceeds a predetermined value, an enrollment information transmitting means for distributing an enrollment application page to the user terminal and inviting the user to become a member is provided. Information distribution server device. 7. The information distribution server according to claim 6, wherein the pseudo point management means transmits the pseudo point to the user terminal, stores the pseudo point in the user terminal, and confirms the accumulated value of the pseudo point by receiving the pseudo point from the user terminal. apparatus. The information distribution server device according to claim 6 or 7, wherein the enrollment information transmitting means transmits, to the user terminal, information on an article which may be obtained by the user based on the cumulative value of the pseudo points, together with the enrollment application page. 9. The information distribution server device according to claim 8, wherein the enrollment information transmitting unit changes information on the article according to the value of the cumulative value of the pseudo points. The information distribution server device in the member acquisition system in which the information distribution server device that provides information to the user terminal via the communication network invites the user to become a member by giving points to the user,
A process of giving a pseudo point to an unjoined user in response to access of the information distribution server device by the user terminal;
A process of managing the accumulated value of the pseudo points acquired by the user;
A member acquisition program for executing a process of distributing an enrollment application page to the user terminal when the cumulative value of the pseudo points acquired by the user exceeds a predetermined value. In order for the information distribution server device to execute processing for transmitting pseudo points to the user terminal and storing the pseudo points in the user terminal, and processing for confirming the accumulated value of the pseudo points by receiving the pseudo points from the user terminal. The member acquisition program according to claim 10. The member acquisition program according to claim 11, wherein the member acquisition program is configured to execute a process of transmitting, to the user terminal, information on an article that may be obtained by the user based on the cumulative value of the pseudo points together with the enrollment application page.

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