JPH11282393A - Method for placing advertisement for individual on internet according to purchase history - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the space required for display and attract users' interest on advertisements by reducing the burden of the users, reflecting the taste and budget, etc., of the users, and placing only the necessary advertisements. SOLUTION: A purchase history database for each user is accumulated, and an ID number and a password are issued for each user, printed on direct mails, and distributed. Products to be advertised which correspond to customers are sampled from an advertised product database according to customer histories and stored on a WWW server, and each user is identified on condition that the ID and password issued have been inputted. Then the advertisements for the individual customers, stored on the WWW server, are returned to the users.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a personal Internet advertisement method for displaying advertisement information according to a user's purchase history on a WWW page.

[0002]

2. Description of the Related Art In recent years, various products have been advertised using homepages established on the Internet.
The user can access a specific homepage and freely obtain the advertisement information. Further, there is a system that distributes an ID and a password for each user and displays a page for each user by inputting the ID and password, and an advertisement is displayed by targeting a specific user.

[0003]

In a conventional system that distributes an ID and a password and displays a page for each individual,
It was only used to aggregate the distinctions and repercussions of each individual, and the information provided there was almost unified and unilaterally transmitted from the provider. Therefore, in order to reflect the information that the user really requests on the page, the only way to reflect the user's request is to use a questionnaire or a navigation menu, and this method requires a large burden on the user until receiving the advertisement. There was a problem. In addition, the conventional system for distributing IDs and passwords is completed only on the Internet, and tends to be limited to users who are accustomed to or are interested in personal computers. Nothing linked to the database.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is intended to reflect only the user's preference, budget, etc., to perform only necessary advertisements, to reduce the display space, and to raise the user's interest in advertisements. With the goal.

[0005]

SUMMARY OF THE INVENTION The present invention comprises a step of storing a purchase history database for each user, an ID for each customer,
Issuing and distributing a password, extracting an advertisement target product corresponding to the customer from the advertisement product database based on the customer history, and storing it on a WWW server;
D. determining a user individual on condition that the password is input, and returning an individual advertisement for each customer stored on the WWW server to the user.

[0006]

Embodiments of the present invention will be described below. FIG. 1 is a diagram for explaining an advertisement method of the present invention using a home appliance mass retailer as an example, and FIG. 2 is a Web corresponding to an individual purchase history.
FIG. 3 is a view showing a display example of a page, and FIG. 3 is a view for explaining a procedure for creating individual advertisement data from purchase history data.

According to the present invention, the purchase history of a user (customer) is stored as a database, and then the ID and password unique to the user are issued by direct mail or the like, printed out and distributed on the direct mail, and the user who receives this is sent to the WWW. (World Wide Web) By accessing a corresponding page on a browser and inputting the ID and password, advertisement information corresponding to the purchase history of the user is displayed on the WWW page.

In FIG. 1, when a user purchases a product at a home electronics retail store, the product name, manufacturer name, model number, amount,
The color, date and time, user information (name, address, age, gender, telephone number) and the like are recorded at the store and stored as a purchase history database. The side storing the customer history database issues an ID and a password for each customer. The ID and the password are issued only at the first time, and thereafter, the ID and the password are permanently allocated to the customer and used. The issued or already issued ID and password are printed on the direct mail (DM) sent to the customer and sent to the user. ID sent to direct mail sent,
The contents such as "Please visit our website" are printed with the password. When the user receiving this accesses the homepage of the store using a WWW browser from the terminal and inputs the described ID and password, the WWW server executes a predetermined program (for example, cgi script) from the input ID and password. Start up and HTML according to the customer as shown in FIG.
(Hiper Text Makeup Langua
ge) Returns the file (page). FIG. 2 shows a Web page laid out in HTML format, in which a specified product suitable for a user is introduced according to customer history data.

Next, referring to FIG.
A procedure for creating the individual advertisement data stored on the W server will be described. Based on the purchase history data, the product is classified according to the purchased product, manufacturer, purchase time, price, etc., and an advertising policy for a new product for the purchased product, a product of the same manufacturer, and a further developed product is established. Next, an advertisement target product matching the purchase history data and the advertising policy is extracted from the database of the product to be advertised, and the figures and characters of the product are laid out in HTML format, and the laid-out page is displayed on the WW.
Store by customer on W server. Thus, when the user accesses the WWW server and inputs the ID and the password, the customer is determined individually, and the HTML page of the individual advertisement created by the above procedure is returned. The content to be put on the HTML page according to the customer is, for example, in a business such as a personal computer store or a car store where support or purchase of optional items is necessary even after the product itself is purchased. Advertisements such as the memory that fits the model and the total amount when a car navigation system is attached to the type of vehicle currently in use can be considered.

[0010]

As described above, according to the present invention, information (advertisement) display for each user is performed by using the purchase history database of the user, so that the burden on the user side until the advertisement is received can be reduced, and the user's preference can be reduced. , Advertisements that reflect budgets, etc. can be made, so that certain users will not be shown ads for unnecessary products, etc.
It can be expected to increase users' interest in advertising. In addition, compared to conventional products that simply send direct mail, products can be introduced using the Internet, so that direct mail costs can be reduced, and since it is possible to detect who has seen it, to know the reaction Therefore, the response can be reflected in the next direct mail, and an advertisement suitable for the person can be made.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating an advertisement method of the present invention using a home appliance mass retailer as an example.

FIG. 2 is a diagram illustrating a display example of Web pages according to a purchase history.

FIG. 3 is a diagram illustrating a procedure for creating individual advertisement data from purchase history data.

Claims (1)

[Claims] 1. A step of accumulating a purchase history database for each user, a step of issuing and distributing an ID and a password for each customer, and extracting an advertisement target product corresponding to the customer from an advertisement product database based on the customer history. An individual according to the purchase history data, comprising a step of storing the information on a server, determining an individual user on condition that an ID and a password are input, and returning an individual advertisement for each customer stored on the WWW server to the user. Another Internet advertising method.