KR20070108346A - Method for selling goods paying advertisement rates per sale - Google Patents

Abstract

A method for selling goods is provided to pay reasonable AD fees, offer an AD tool conveniently used by a small shop at a small expense, and enable an AD medium to construct a cooperation system conveniently. An access request is received from a client(S110). Media server information and information needed for calculating the AD fees are obtained from access option information of the access request, and are stored by linking with advertised goods(S130). The sales of the advertised goods are processed through communication with the customer client. An amount excluding a fee including the AD fee paid according to the goods sales from a sale price of the goods is deposited to the media server by using the stored media access information(S250).

Description

How to sell goods paying advertisement rates per sale}

The present invention relates to a method of selling a product on a computer network, and more particularly, to a method of processing a product sale when the product is sold through an advertising medium.

On-line, like newspapers and magazines, on-line websites such as search portals become a medium for displaying advertisements. The way that these media servers collect advertising fees from advertisers is generally based on an impression-based calculation method called a cost per millenium (CPM) or a cost per click (CPC) method. There is a known performance-based calculation method called pay per performance (PPP), but it has not been implemented on the system yet. This is not only practically difficult to establish a system in which numerous stores and media operators who have different system characteristics each make a contract and cooperate with each other, but also have various payment methods and procedures such as canceling or refunding a purchase. Is complex and involves a variety of fee systems.

Recently, as the escrow payment service is in place, the credibility of small shops such as rental shops is increasing. A rental store, called an application service provider (ASP) store, has a website and product database that allows system providers to run their stores on a store-by-store basis, with the tools and databases needed to run the store, and the infrastructure associated with payment or authentication. And infrastructure in the form of leases.

In the case of such a rented store, it is easy to build a system in which a single system provider has thousands or tens of thousands of stores having a consistent system configuration, so that an advertiser who is a large number of store operators cooperates with a media server at once.

In addition, escrow payment is a method of settlement of the payment amount to the store operator only after the goods are delivered to the customer who has completed the payment after purchase and confirmation of purchase by the customer. Escrow payment is a stable payment system with a variety of payment methods and high security, including identity verification. Also, because escrow payments compensate for the relatively low reliability of rental shops, the combination of the two systems is driving up sales.

However, rental shop operators have difficulty in marketing due to insufficient capital and limited system operation. Advertising media are passive in advertising products in small rental shops due to the erratic advertising revenue and complexity of system construction.

The present invention is derived from such a background, and an object of the present invention is to provide a system that can pay a reasonable fee for advertising in the sale of goods.

Furthermore, an object of the present invention is to provide an advertising means that a small rental shop can be conveniently used at a low cost.

Furthermore, an object of the present invention is to provide a shop advertising method that is easy to build a cooperative system from the standpoint of advertising media.

The merchandise selling method according to an aspect of the present invention for achieving the above object is executable in a media server for displaying an advertisement and a store server that can communicate with a client client through a network, and option information for access when a client requests a connection. Obtaining information of the media server that advertises the product from the characterized in that the advertising fee is deducted from the deposit amount when the sale of the corresponding product is completed.

The advertisement fee is paid only when the advertised product is sold according to this aspect of the present invention, thereby reducing the burden on the advertisement fee in a small shop.

According to another characteristic aspect of the present invention, the amount paid by the customer in the sale of the product is deposited to the store operator after deducting the fee only after the delivery is completed and confirming the purchase.

According to this aspect of the present invention has the advantage that even a small shop can give customers confidence.

According to a further aspect of the invention, such product selling method is provided in the form of a store service provider (ASP). As a result, advertisers can build a cooperative system with a large number of shops at once, reducing the burden of system construction and attracting a large number of advertisers. There are advantages to it.

In the product selling method according to the present invention, when an item is purchased through an online advertising medium, an advertisement fee is paid only when a purchase is made, and thus, an efficient advertising means may be provided for small shops with low funds.

In addition, according to the present invention, since the systemic access is made in terms of the shopping rental service, it is possible to access the system in a collective unit having a uniform structure to solve a technical difficulty in raising an advertisement.

In addition, according to the present invention, since the settlement of the advertising fee is made at the end of the escrow payment service, it solves a problem that may occur in a complicated payment process.

The foregoing and additional aspects of the present invention will become more apparent through the preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail so that those skilled in the art can easily understand and reproduce the present invention through these embodiments.

1 illustrates the overall configuration of an electronic commerce system to which a product selling method according to the present invention is applied.

As shown, the e-commerce system includes a media server 20, such as a server running a search portal site for providing advertisements, a store server 30 running a store with a merchandise database, and the store. It is configured to include a payment server 40 for providing a payment based on the contract with the server 30.

In the present embodiment, the store server 30 is provided in the form of a store leasing service server 30 that has a product database, and has an infrastructure system related to payment and delivery, and to supply the necessary systems and services to affiliated store operators. Is provided. This is a form of leased application service provider (ASP). Each store leasing service server is provided with an independent domain, and includes a number of store modules capable of independent membership management and sales management to have a consistent system configuration. Basic product information necessary for building a store, affiliate store information for each affiliate store such as the store owner's personal information and financial information, and transaction information related to the product transaction for each affiliate store are managed as a database in the store ASP server. . In this case, although individual affiliated store servers have independent domains, they may be software servers physically implemented in one server.

The store ASP server 30 serves as a payment gateway for relaying payments in the relationship between the payment server 40 and the affiliated store. Affiliated shop operators may manage the shopping mall by using a cooperative shop terminal 31, which is their personal computer, accessing the shop ASP server 30 to register a product or confirm payment details.

The payment server 40 also provides escrow payment in this embodiment. The payment server 40 is generally connected to a plurality of card company servers 50 or bank servers not shown in a private network to process deposits by credit card or virtual account. The payment server has a database for managing financial information and payment details such as account information of the shop owners.

In this embodiment, these servers are connected via an internet network or a dedicated line. The customer client 10 may access one of these servers through an internet network to view information or input and transmit information.

Hereinafter, a product selling method implemented in the illustrated system will be described with reference to FIG. 2. FIG. 2 is a flowchart schematically illustrating a product selling method in the electronic commerce system shown in FIG. 1.

First, the operator who operates the store server 30 enters into a contract for providing advertisements and contents with a search portal. Thereafter, the operator of the store server 30 prepares the advertisement content for advertising his product and provides it to the operator of the media server 20. In the present embodiment, the advertisement and content provision agency contract is a collective condition of the operator of the shop leasing service server, and the advertisement content also supplies the contents of all the affiliated stores collectively in accordance with the system structure of the media server.

The media server 20 adds, for example, a link of the corresponding advertisement content among the image contents output in the search result, or adds the advertisement content including the link to the blog operated by the advertiser. In this case, the advertisement content may be an image of the product and brief introduction information. However, the present invention is not limited thereto, and may be, for example, a simple link to a front page of a store website or an introductory content for a store operator.

Thereafter, while the client client 10 accesses and uses the media server 20, the corresponding advertisement content is browsed and clicked to select (step S110). Accordingly, the client client 10 transfers the connection from the media server to the store server 30. At this time, the store server 30 obtains the information of the media server from the option information for access in the access request information and stores it in association with the product targeted for advertisement (client connection / media access information storage step S130).

At this time, the store server 30 inquires an option variable among the access information of the customer client 10 to display the information of the media server 20 which has posted the advertisement content over which the link is passed, for example, the access information or the medium of the media server. Acquire identification information of server operator. This will tell you which media you have accessed. In addition, the optional variable obtains information about the fee through the content according to the contract between the medium and the advertiser. The moment the user clicks on this link, the browser reads and stores the option variables contained in this link and responds when requested by the server at the linked site. For example, such a link might look like this:

http://www.estarmade.co.kr/?cost=0050&ref=yahoo_fss

Here, www.estarmade.co.kr is access information (URL) for moving from a medium to a store server, cost is information to apply a sales fee at the time of payment, and ref is information for identifying a medium. For example, cost = 0050 means that the sales commission rate is 5%, and Ref = yahoo_fss indicates that the user has moved to the store server through the medium yahoo.

After connecting to the store server 30, the customer client 10 selects a purchase after viewing the enlarged image or detailed information about the product. The store server 30 processes the sale of the corresponding product targeted for the advertisement. Accordingly, the client client's connection is passed from the store server 30 to the payment server 40 (product sale / payment selection step S150). At this time, similarly to the step S110, the payment server 40 obtains the transaction information including the identification information and the advertiser information of the medium to pay the fee because the advertisement was posted with reference to the option variable of the access information.

* Thereafter, a payment amount processing step (steps S150 to 250) of depositing an amount excluding an overall fee including an advertising fee paid as the product to be advertised is sold among the sales price for the product. When implemented by the store leasing service server, the payment amount is processed to the affiliated shop owner's account, excluding all fees including the advertising fee paid when the product to be advertised is sold.

That is, the client client 10 transmits payment request information including the information of the media server 20 displaying the advertisement and the product sales information to the payment server 40 to request payment. The information of the media server 20 may be, for example, an identification code of the media server 20 displaying the advertisement. The merchandise sales information includes, for example, a product name, an affiliate store number, an amount, a card number, an expiration date, a password, and the like. After the settlement server processes the settlement, the settlement server notifies the store details of the settlement to the store server and, in this embodiment, the store rental service server 30 (step S170).

Thereafter, the shop rental service server 30 completes the delivery process and registers the fact of delivery to the payment server 40 (step S190). After receiving the product, the buyer logs in to the affiliated store, checks the transaction information, verifies himself with an authorized certificate, and enters purchase confirmation information. This purchase confirmation information is transmitted to the payment server 40 (step S210). The payment server 40 stores the received purchase confirmation and notifies the affiliated store (step S230). Thereafter, the payment server 40 is changed to the settlement wait state. Thereafter, the payment server 40 prepares the payment data, transfers the amount excluding the commission including the advertisement fee to the affiliated store account, and transmits the deposit information. The general fee includes a fee to a store rental service server operator, a settlement fee, and an advertisement fee to a media server operator. The affiliated store server receives and stores this information (step S250).

3 is a detailed flowchart of an example of payment processing step S150 according to an embodiment of the present invention. As shown, the customer client first downloads and installs a plug-in module for payment (step S151). If the user selects the payment process in this plug-in module (step S152), the authentication process is performed and the plug-in module requests the certificate of the certification certificate while searching for and presenting the certificate from the client. If the user enters a password, the plug-in module encrypts the authentication certificate information including the password and transmits it to the authorized authentication server via the store rental service server 30 (step S154). The public certification server decrypts and verifies this public certificate information. When the verification is completed, the authorized authentication server returns a result to the store rental service server 30 requesting the authentication, the store rental service server 30 communicates with the plug-in module of the customer client 10 card information, social security number and amount Request payment to the payment server 40 receives the payment information, such as (step S156). The payment server 40 transmits this information to the card company server 50 to request authorization (step S157). The card company server S158 determines whether or not payment is possible for the corresponding card and processes the payment by returning an authorization number if the payment is possible (step S158). The authorization number is sent to the payment server 40 and stored (step S159). The store rental service server 30 stores the transmitted authorization number and payment information and returns the result to the customer client (step S160). The plug-in module of the client client presents this authorization number to the user and confirms the payment by outputting a receipt (step S161).

The payment processing step (S150) is not limited to credit card payment, and may use a virtual account. In this case, a virtual account is assigned to an affiliated store, and when a customer deposits into this account, the deposit amount is confirmed by matching the predetermined amount stored at the time of the transaction in advance to notify the affiliated store.

The present invention has been described above with reference to the preferred embodiments, but is not limited thereto, and by the appended claims intended to cover many variations that will be apparent to those skilled in the art without departing from the scope of the invention. Should be interpreted.

1 illustrates the overall configuration of an electronic commerce system to which a product selling method according to the present invention is applied.

 FIG. 2 is a flowchart schematically illustrating a product selling method in the electronic commerce system shown in FIG. 1.

3 is a detailed flowchart of an example of payment processing step S150 according to an embodiment of the present invention.

Explanation of symbols on the main parts of the drawing

10: customer client 20: media server

30: store server 31: affiliate shop terminal

40: payment server 50: card company server

Claims (2)

A method of selling a product executable in a client server equipped with a web browser and a store server accessible through a network and a media server displaying an advertisement, the method comprising: A client connection step of receiving connection request information of the client client; A medium access information storing step of obtaining information of a media server and information necessary for calculating an advertisement fee from option information for access in the customer client connection request information and storing the information related to a target product of an advertisement; A product selling step of processing a sale of a corresponding product targeted for advertisement through communication with the client client; A payout deposit processing step of depositing an amount excluding an overall fee including an advertisement fee paid as the advertisement target product is sold out of the selling price for the product by using the stored medium access information; Product sales method for paying the advertising fee according to the sale, characterized in that it comprises a. The method of claim 1, wherein the payout processing step is: Transmitting payment request information including information of a media server displaying an advertisement, information necessary for calculating an advertisement fee, and product sale information, to a payment server; Receiving a payment history from a payment server; Product sales method executable in the store server, characterized in that it comprises a.

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