KR20020008355A - Rebate Management Method For Electronic Commercial System - Google Patents

Abstract

PURPOSE: A method for managing a reserving of an electronic commercial transacting system is provided to enhance a use of a reserve by integrally managing the reserve received as the result of a commodity purchase of a general buyer in a plurality of cyber shopping mall web sites constructed for an electronic commercial transaction. CONSTITUTION: A user joins to the membership of an electronic commercial transacting system(S10). A database server transmits member information being stored in an information database to the corresponding electronic commercial transacting system(S11). A cyber shopping mall site constructed in the electronic commercial transacting system generates a joining celebration amount of money as a reserve(S12). A web host server stores the joining celebration amount of money in the corresponding member storing area is an information database(S13). If a commodity search is requested(S14), the web host server requests information related to the commodity(S15). The corresponding electronic commercial transacting system transmits detail information to the commodity(S16). The detail information may be read in a subscriber computer terminal(S17). If a purchase of the commodity is requested, the price is paid and a guarantee thereof is applied(S18). The web host server performs a paying process and informs a reception of the guarantee to the corresponding electronic commercial transacting system(S19). The commodity is delivered to the subscriber, the subscriber checks the commodity and decides the final paying(S21). The electronic commercial transacting system informs the delivery to the web host server(S22). The web host server pays the commodity price to the electronic commercial transacting system(S23), and the system accumulates and applies a reserve engaged according to the corresponding commodity(S24). The database server stores accumulated information of the reserve in the information database and the web host server displays the accumulated amount of money in a web site.

Description

Reserve Management Method for Electronic Commerce System {Rebate Management Method For Electronic Commercial System}

The present invention relates to a method for managing the reserves paid in exchange for product purchase from an electronic commerce system using an internet communication network, and more particularly, when purchasing a product through a cyber shopping mall built in a plurality of electronic commerce systems, In addition to representing the commercial guarantee of the shopping mall, and related to the reserve management method of the electronic commerce system for integrated management of the reserves from each electronic commerce system that is paid in return for product purchase.

Recently, with the growth of networking and computing technologies and the development of multimedia documents and processing technologies, the exchange and use of information using the Internet has been actively performed. In such an Internet environment, various kinds of moving pictures, still pictures, voices, texts, etc. Since it is possible to transmit or exchange multimedia information at high speed, various advertisements, contents business and business, and electronic commerce business utilizing the advantages of the multimedia environment are actively progressing.

On the other hand, in the case of e-commerce, which is showing the most notable growth in the business plan using the Internet environment, all types and intangible goods that can be traded off-line can be advertised, ordered, the sale of goods, the use of services, and purchase points of buyers It has the advantage of being able to carry out all kinds of economic activities such as online and more variously and quickly.

Among them, a website for product sales in the concept of a shopping mall called a "cyber shopping mall" for general buyers can provide more diverse and lower priced products while enhancing the security of credit information exposed to the general buyer. As a result, merchandise display methods for effective retrieval of each product have emerged as a major marketing point, which enables ordinary buyers to quickly search for desired products and purchase at low prices.

Typically, according to the process from the purchase of goods on the cyber shopping mall website for e-commerce to delivery, the general purchaser is virtually constructed while accessing the cyber shopping mall site through an internet communication network. The desired product is inquired while searching the details of the products displayed in the product store in the form of multimedia information.

When a product that is desired to be purchased is selected as a result of the inquiry of such a product, a transaction form in the form of an electronic document is prepared, and information requiring the sale of the list of the product is transmitted to the operator of the cyber shopping mall site, and the general When the purchaser's authentication process is completed, the transaction is approved and the payment is made using various payment methods such as credit card payment or electronic money as the purchase price of the product.

At this time, in the cyber shopping mall site, when a payment is made by purchasing a predetermined product, a discount point or a reserve amount of a predetermined amount is awarded to the general purchaser so that the cyber shopping mall site can be used as a purchase point for the subsequent purchase of the product. .

On the other hand, when the payment is completed by the general buyer in the cyber shopping mall site, the goods purchased to the address of the general buyer originally created on the transaction application is delivered.

However, in many cyber shopping mall sites that are implemented as an electronic commerce means on the Internet, the amount of savings is granted to each general buyer in exchange for the purchase of the goods, but such savings can be used only for the shopping mall sites. Since it is impossible to mutually exchange the amount of money and share information with other shopping mall sites, the amount of money that exists below a certain amount of money for each purchaser who purchases products through multiple cyber shopping mall sites Because it is scattered by shopping mall site, there is a problem that the actual use of cash and cash is extremely difficult.

In addition, the current cyber shopping mall site does not have a proper warranty service system for inadvertent leakage of personal information or payment information created when a general purchaser purchases a product, and there is a concern that the purchaser may avoid purchasing from a general buyer's point of view. There is a problem.

Accordingly, the present invention has been made to solve the above problems, the object of which is to manage the reserves awarded in return for the purchase of the product of the general buyer in a number of cyber shopping mall websites built for e-commerce, the reserves It is to provide a reserve management method of the e-commerce system that can maximize the use of the.

Another object of the present invention is to provide a guarantee service according to the product transaction between the general buyer and the cyber shopping mall site, the reserve management method of the electronic commerce system to ensure the activation and reliability of the product transaction service by electronic commerce To provide.

In addition, another object of the present invention is to provide a method for managing reserves in an e-commerce system for promoting profitability and recommendation of a commodity trading service by introducing a multi-stage recommender system in a customer registration procedure of an e-commerce service.

1 is a view showing a reserve management system using the Internet for explaining the method of the present invention,

FIG. 2 is a view showing the content configuration of a website built on the web host server shown in FIG. 1;

3 is a flowchart illustrating a method for managing reserves in an electronic commerce system according to the present invention;

4 is a flowchart illustrating an example in which an amount accumulated according to a purchase of a product of a subscriber is distributed according to recommenders according to a preferred embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

A1-An: Subscriber computer terminal, B1-Bn: Electronic commerce system,

WHS: Web Host Server, DSV: Database Server,

DB: Information database, MSV: Financial settlement server.

In order to achieve the above object, according to the present invention, integrated management of the reserves awarded as a condition of membership registration and product purchase to the product buyers from the cyber shopping mall sites respectively built in a plurality of e-commerce system that has entered the shop contract And, by using the reserves to reach a certain amount is provided a method for managing the reserve of the e-commerce system consisting of the steps of processing the purchase of goods and conversion of cash through the cyber shopping mall site of the plurality of e-commerce system. .

Preferably, when the product buyer determines to purchase a predetermined product at the cyber shopping mall site of the electronic commerce system, the product purchaser performs a warranty application together with payment of the purchase price of the product, and the delivery of the product for which the warranty application is completed is normally completed. And performing a warranty procedure until the goods are confirmed, and if the normal delivery of the goods is confirmed, releasing the warranty procedure.

More preferably, the step is to allow the product buyer to enter the recommender when registering in a predetermined e-commerce system, and the reserves awarded to the multi-stage recommender from the recommender in return for purchasing the product Characterized in that the step further comprises the step of separating the predetermined percentage of reserves from among the steps.

According to the present invention configured as described above, when a predetermined product purchaser performs membership for a plurality of e-commerce systems on which cyber shopping mall sites are constructed, a subscription celebration is awarded as a reserve in return for the subscription. When purchasing a product through a cyber shopping mall of a predetermined e-commerce system, it is possible to secure the reliability of the shopping mall by allowing the product to be applied for a guarantee. The reserves can be distributed and paid according to a certain percentage determined by the recommendation stage.

Hereinafter, the present invention configured as described above will be described in detail with reference to the accompanying drawings.

That is, Figure 1 is a diagram showing a reserve management system using the Internet for explaining the method of the present invention.

As shown in Fig. 1, according to the system to which the management method of the present invention is applied, a plurality of subscriber computer terminals A1 to An each have a modem or a LAN card for connecting to an Internet communication network. And a dedicated web browser program running for the exchange of multimedia web data on such an internet communication network, and connected to a cyber shopping mall site respectively built in a plurality of electronic commerce systems B1 to Bn through the internet communication network. The computer operation for searching and purchasing a desired product is performed.

In the electronic commerce system B1 to Bn, a cyber shopping mall site for selling various kinds of products on the Internet is established, and through the cyber shopping mall site, a plurality of subscriber computer terminals A1 to An perform registration procedures. If it is carried out, it is possible to award a predetermined subscription congratulation in the form of reserves, and if there is a purchase of a product through the general buyer, the reserves can be awarded for each corresponding product item.

In the figure, the web host server WHS is constructed with a dedicated website for the integrated management and management of the reserves awarded in exchange for membership and product purchase to the general buyer in the plurality of electronic commerce systems B1 to Bn. Then, it is possible to make compatible use and cashing of the reserves managed in an integrated manner, and to provide a guarantee service for a cyber shopping mall site of a predetermined electronic commerce system when a general purchaser purchases a product.

In addition, the web host server (WHS) grants a multi-stage recommender system to the buyer members subscribed to the plurality of electronic commerce systems (B1 ~ Bn), so that the buyer is a member of the product through a predetermined e-commerce system At the time of purchase, reserve points can be awarded as proceeds up to at least three referrals for the points awarded to the buyer member.

In the figure, the database server (DSV) is for the members subscribed to the website of the web host server (WHS), the management of the reserves awarded in accordance with the subscription and product purchase through a number of electronic commerce systems In addition, it performs generation and transmission management of warranty information when purchasing a product by a predetermined purchaser member, and performs distribution management of the recommender's payment for reserves awarded when purchasing the product of the corresponding purchaser member.

In addition, the information database DB has member information of members subscribed to the website of the web host server WHS under the management of the database server DSV, and membership through a plurality of electronic commerce systems B1 to Bn. And information on accumulated amount of money, which is awarded in exchange for the purchase of goods, guarantee information when a product is traded through a predetermined electronic commerce system, and recommender information input when registering as a member of the plurality of electronic commerce systems B1 to Bn and the recommender. The amount information of the reserves to be paid is stored.

In the figure, the MSV is connected to the web host server WHS through a financial communication network such as a VAN, for example, and cash and commodities using the reserves awarded to the purchaser members from the electronic commerce systems B1 to Bn. The payment processing of the purchase is performed, and the payment processing of the purchase price of the product in accordance with the guarantee application upon purchase of the product for the predetermined electronic commerce system is performed from the plurality of subscriber computer terminals A1 to An.

Here, the web host server (WHS), when the general purchaser applies for a guarantee at the time of a product transaction with a predetermined electronic commerce system using a subscriber computer terminal, the purchase of the product through the financial settlement server (MSV) When the payment is made directly, and the general purchaser is notified whether the product is normally delivered in the form of an e-mail or in a website, the purchase price of the product can be paid to the corresponding e-commerce system.

FIG. 2 is a diagram illustrating a content configuration of a website built on the web host server shown in FIG. 1.

As shown in FIG. 2, the web site built on the web host server WHS is a mainframe page, and a member information page 100 for membership registration and inquiry / change of member information to the web site, and a corresponding web site. Entering company registration page 200 for membership of cyber shopping mall sites of a plurality of electronic commerce systems B1 to Bn located in a web host server WHS and a plurality of electronic commerce systems B1 to Bn. Commodity inquiry page for the search and purchase of goods through the 300 is configured.

The member information page 100 is linked to the member information input page 12, the member information input page 12 is already registered as a member, the information search / change for inquiry and change of the member information and reserves entered Page 14, a member registration page 16 for viewing member agreements for membership and input of member information, and an account input page 18 for input of a bank account number for which payments are made at the time of cashing the accumulated amount. It consists of.

Here, the information inquiry / change page 14 is linked with the reserve information page 20, the reserve information page 20 posted the total amount of reserves awarded from a predetermined e-commerce system made subscription Reserve check page (22), the deposit details inquiry page (24), which details the deposit details of the reserves awarded in exchange for membership and product purchase from a predetermined e-commerce system, withdrawal according to the use of the reserves Withdrawal history inquiry page 26 for querying the details, an account transfer page 28 that posts the state of the deposit cashed into the account of the financial sector, and a product through a predetermined e-commerce system using the reserve In the case of purchasing the payment, the payment status is composed of a payment confirmation page 30 is posted.

On the other hand, the entry company registration page 200 and the product inquiry page 30 through the login page 32 that is logged in through the user number and password made account by the membership registration procedure in the member information page (100) It is possible to enter the cyber shopping mall sites respectively built in the plurality of electronic commerce systems B1 to Bn.

Here, the entry company subscription page 200 is linked to the recommender input page 34 through the login page 32, the recommender input page 34 of the subscriber member already subscribed to the e-commerce system When the user number (ID) is entered as a recommender, and the input of the predetermined recommender through the recommender input page 34 is completed, the user automatically enters the subscription confirmation page 36 to determine whether to register as a member.

On the other hand, the database server (DSV) analyzes the information of the recommender input by the recommender input page 34 to determine the recommender up to, for example, three levels from the buyer of the member to be registered and stored in the information database (DB). For example, 6% of the reserves awarded as the buyer purchases the product through the e-commerce system are paid to the recommender in the first stage, and the reserve of 3 & For example, a referral may be managed to pay a 1.5% reserve.

The subscription confirmation page 36 inputs the member information originally created by the subscriber member in the member registration page 16 of the member information input page 12 which is constructed for membership of the web host server (WHS). The registration process as a member is performed, and when the subscription agreement operation is performed by the subscriber computer terminal operated by the corresponding buyer member through the subscription confirmation page 36, the subscription celebration confirmation page 38 is used as a subscription congratulation. Reserved amount is awarded.

However, in the subscription confirmation page 36, if the consent to the subscription by the buyer member is not made, initially created in the member registration page 16 of the member information input page 12 through a separate member information input page Differently from the member information, it is possible to set the account of the user number and password differently or to input the detailed information of the member in a different form.

Meanwhile, the product search page 300 is linked with the category search page 40 and the product search page 42 through the login page 32, and the category search page 40 is designated for each product type. By selecting a category, it is possible to perform a shortened search of a desired product, and the product search page 42 has a function of enabling a shortened search of the details of the corresponding product by specifically inputting a brand name that the corresponding buyer member wants to purchase. To provide.

Here, the category search page 40 and the product search page 42 are linked to the product history information inquiry page 44. The product history information inquiry page 44 is a category search method or a product name input method. Detailed information on the searched products is posted in the form of multimedia information such as 3D moving pictures, still pictures, voices, and texts so that the detailed information can be visually searched.

In addition, when the product purchase operation is performed by the subscriber computer terminal of the buyer member on the product history information inquiry page 44, the product purchase payment and warranty application page 46 is entered to settle the purchase price of the product. And apply for a warranty on the purchase of the product.

However, if the purchaser of the product and the warranty application page 46, the buyer of the product to apply for warranty, payment for the purchase price of the product through the financial settlement server (MSV) under the management of the web host server (WHS) When the web host server (WHS) confirms that the normal delivery processing of the goods purchased from the goods purchaser is made, the web host server (WHS) performs payment processing to the electronic commerce system that sold the goods. .

At this time, the reserve confirmation page 48 is awarded as a payment for the purchase of the product, and is processed in addition to the total reserves awarded in connection with the reserve confirmation page 22 of the reserve information page 20.

In addition, the product inquiry page 300 is linked to the product receiving notification page 50 through the login page 32, the product receiving notification page 50, the purchase purchase and warranty application page 46 Through the buyer can enter and notify the normal delivery results for the product for which the warranty is requested.

Here, the web host server WHS may be notified of the product delivery result in the form of an e-mail, in addition to the product delivery result notification of the buyer through the product reception notification page 50.

Next, the operation of the present invention made as described above will be described in detail with reference to the flowcharts of FIGS. 3 and 4.

First, with reference to the flowchart of Figure 3 will be described in detail the integrated management procedure of the reserve and the guarantee procedure when purchasing the product according to the present invention.

First, among a plurality of subscriber computer terminals A1 to An, a predetermined subscriber computer terminal is connected to a web site constructed on a web host server WHS via an internet communication network, and the operation of the subscriber computer terminal is performed. When requesting membership on the member information page 100, the database server (DSV) is the account and member of the user number (ID) and password entered through the member registration page 16 of the member information input page 12 The information is stored in the information database DB, and the web host server WHS allows membership.

In addition, when the subscriber computer terminal requests membership registration to a predetermined electronic commerce system among the plurality of electronic commerce systems B1 to Bn through the entry company subscription page 200, the subscription page 16 may be used. After logging in at the login page 32 by inputting a user number and password for which an account is made, and if a predetermined recommender is input at the recommender input page 34, the database server DSV displays the received recommender information. The database is stored in the database DB, and a confirmation operation of membership registration is performed on the subscription confirmation page 36 based on the member information stored in the information database DB (step S10).

In this state, the database server DSV transmits the member information stored in the information database DB to the corresponding electronic commerce system (step S11), and the member registers at the cyber shopping mall site built in the electronic commerce system. In exchange for the subscription congratulations will be issued as a reserve (step S12).

Accordingly, the web host server (WHS) stores the subscription celebration issued by the electronic commerce system in the corresponding subscriber member repository in the information database (DB), and the subscription savings is stored as a reserve on the subscription savings confirmation page (38). The awarded status is posted (step S13).

Then, when the subscriber computer terminal requests a search for a predetermined product through a category search page 40 or a product search page 42 (step S14), the web host server WHS makes a search request. The related information of the product is requested (step S15), and the electronic commerce system transmits detailed information on the product for which the search request has been made (step S16).

Accordingly, the subscriber computer terminal can read the detailed information of the product received from the cyber shopping mall site of the electronic commerce system on the product history information inquiry page 44 (step S17), and purchases the corresponding product. If desired, the purchase price of the product is paid through the product purchase payment and warranty application page 46, and the warranty application for the corresponding product is made (step S18).

On the other hand, the web host server (WHS) is connected to the financial settlement server (MSV) through the financial communication network in accordance with the payment of goods by the operation of the subscriber computer terminal to perform the payment processing, and to receive the requested product guarantee The electronic commerce system that sold the product is notified (step S19).

As a result, the electronic commerce system delivers the goods purchased by the subscriber (step S20), and the subscriber who received the goods receives the goods purchased on the product reception notification page 50 through the subscriber computer terminal. The final payment decision for the product is made while notifying the status (step S21), and the electronic commerce system side notifies the web host server (WHS) that the delivery of the product is completed (step S22).

Accordingly, the web host server (WHS) pays the purchase price of the payment for the corresponding product to the corresponding e-commerce system (step S23), and the e-commerce system receives confirmation code information confirming the purchase of the corresponding product. In addition to the accumulation, the accumulated reserves are applied according to the product (step S24).

Therefore, the database server DSV receives the confirmation code information of the purchase of the product received from the electronic commerce system and the accumulated information of the reserves and stores the information in the information database DB, and the web host server WHS The cumulative amount of the reserves generated according to the purchase is posted on the website so that it can be checked (step S25).

On the other hand, the web host server (WHS) when the cumulative reserves applied to the subscriber member reaches a certain amount, and converts into a payable amount to purchase goods or cash, the subscriber computer terminal uses the reserves Thus, through the e-commerce system (B1 ~ Bn), including the e-commerce system that granted the reserve, it is possible to purchase the desired product, it can also be paid in the form of cash.

Next, with reference to the flowchart of Figure 4 will be described in detail the distribution process of the reserve using the multi-stage recommender system according to the present invention.

First, when a predetermined subscriber member purchases a product from a cyber shopping mall site constructed in an electronic commerce system by operating a subscriber computer terminal and pays for the purchase price of the product (step S30), the electronic commerce system As a purchase price of the product, a reserve is awarded to the subscriber member (step S31).

Accordingly, the database server (DSV) is applied to the accumulated information of the reserves assigned to the subscriber member in the information database (DB) in addition to the reserves awarded from the electronic commerce system.

In this state, the web host server (WHS) determines whether the reserve amount of the subscriber member is more than the set amount (step S32).

As a result of the determination, if it is determined that the reserve amount awarded to the subscriber member is not more than the set amount, the web host server WHS enters the waiting state for payment until the reserve amount reaches the set amount (step S33). .

However, if it is determined that the reserve amount of the subscriber member is more than the set amount according to the determination result, the web host server WHS searches for the member information stored in the information database DB through the database server DSV. It is determined whether the member inputs the primary recommender at the time of membership (step S34).

As a result of the determination, if it is determined that there is a primary referrer for the subscriber member, the web host server (WHS) reserves the reserve of a certain percentage, such as 6%, in the reserve of the subscriber member reached at the set amount. Payment is made to the recommender (step S35).

Then, the web host server (WHS) is to determine whether there is a recommender, that is, the second recommender recommended by the first recommender at the time of membership registration (step S36), the second recommender is If it is determined to exist, the reserves of a certain percentage, such as 3% of the accumulated reserves for the subscriber member is paid to the second recommender (step S37).

On the other hand, the web host server (WHS) is to determine whether there is a recommender, that is, the third recommender recommended by the second recommender in the initial membership registration (step S38), the third recommender is present If it is determined that, the reserve of the predetermined percentage, such as 1.5% of the reserves of the subscriber member is paid to the third recommender (step S39).

Subsequently, the web host server (WHS) uses the total amount of savings, except for a certain percentage of the amount awarded to the third referrer, to allow the member member to purchase goods or pay in the form of cash through the cyber shopping mall site. It becomes possible (step S40).

As described above, according to the present invention, in a plurality of e-commerce systems in which a cyber shopping mall is constructed, integrated management of reserves awarded as a condition of membership registration and product purchase for subscriber members, and each e-commerce using the reserves By enabling compatible use and cashing in the system, it is possible not only to efficiently use the reserves as a major promotional means of the shopping mall, but also to create a substantial benefit from the member's point of view. .

In addition, as the subscriber member provides the warranty service when purchasing the product through the cyber shopping mall of the e-commerce system, it is possible to guarantee the reliability of the shopping mall site while securing potential customers by maximizing product sales and increasing the number of site accesses. Has the effect of being easy.

In addition, by providing a multi-stage recommender system to allow a certain percentage of reserves to be paid in stages, it is possible to contribute greatly to securing the number of members and to use it as a technical model for generating profits. Will have

Claims (3)

Integrated management of the reserves awarded to the buyers of the product and the conditions of membership purchase from the cyber shopping mall sites respectively established in the multiple e-commerce systems for which the entry contract is concluded. A method for managing reserves of an e-commerce system, comprising the steps of processing the purchase of goods through the cyber shopping mall site of a plurality of e-commerce systems and the conversion to cash. The method of claim 1, wherein when the product purchaser decides to purchase a predetermined product at a cyber shopping mall site of an electronic commerce system, performing the warranty application together with payment of the purchase price of the product; Performing a warranty procedure for the goods until the delivery of the goods for which the warranty is applied is normally completed; If the normal delivery of the goods is confirmed, the deposit management method of the electronic commerce system, comprising the step of releasing a guarantee procedure. The method of claim 1, wherein the step of allowing the product purchaser to input a recommender upon membership in a predetermined e-commerce system; Reserve management of the electronic commerce system, characterized in that for the multi-stage recommender from the recommender, further comprising the step of dividing a predetermined percentage of reserves in stages among the reserves awarded in return for purchasing the product Way.