CN107659625B - Counting system and method for internet data display - Google Patents
Counting system and method for internet data display Download PDFInfo
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- CN107659625B CN107659625B CN201710807969.3A CN201710807969A CN107659625B CN 107659625 B CN107659625 B CN 107659625B CN 201710807969 A CN201710807969 A CN 201710807969A CN 107659625 B CN107659625 B CN 107659625B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/45—Network directories; Name-to-address mapping
- H04L61/4505—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols
- H04L61/4511—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols using domain name system [DNS]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
Abstract
The invention provides a counting system and a method for internet data display, wherein the system comprises a client, a media advertisement server, a media counting server and a third party counting server, wherein: the media advertisement server returns the addresses of the media counting server and the third-party counting server which are reliable and have the corresponding relation of the positions to the client, so that the client can initiate counting requests to the two counting servers according to the addresses. The invention can solve the problem of inaccurate advertisement counting caused by regional difference.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a counting system and method for internet data display.
Background
With the development of the internet and the popularization of intelligent terminals, merchants increasingly favor the utilization of the internet for commercial promotion. The internet advertisement is an advertisement played and displayed on the internet, and is displayed in manners of inter-cut, floating window display and the like by taking internet users as main audiences. Compared with the traditional four-media (newspaper, magazine, television and broadcast) advertisement and outdoor advertisement, the internet advertisement has the advantages of large transmission range, low cost, accurate audience number statistics, flexibility, real-time property, good interactivity, rich expression form and the like.
One common billing method for internet advertising is billing by the number of impressions of the advertisement (Cost Per mile compression, CPM). Because media unilateral data has the possibility of errors and cheating, an advertiser usually entrusts a third-party neutral monitoring company (hereinafter referred to as a "third party") to monitor the advertisement delivery process, and uses the advertisement display times monitored by the third party as the basis for final settlement with the media party.
Because the monitoring data of the third party and the monitoring of the advertisement showing times are respectively carried out by the media party, data difference possibly exists between the third party and the media party, and the expense settlement is influenced. Therefore, how to avoid the difference between the monitoring data of the third party and the monitoring data of the media party becomes a technical problem to be solved urgently.
Disclosure of Invention
In order to improve the accuracy of advertisement data counting, the embodiment of the invention provides a counting system and method for internet data display.
According to one aspect of the invention, a counting system for internet data presentation is provided, which comprises a client, a media advertisement server, a media counting server and a third party counting server, wherein: the client is used for sending an advertisement display request to the media advertisement server; receiving an advertisement display response returned by the media advertisement server; performing advertisement display according to the advertisement resource data contained in the advertisement display response; acquiring an access address of a media counting server and an access address of a third party counting server from a media advertisement server, and respectively initiating an advertisement counting request to the media counting server and the third party counting server according to the access addresses; the media advertisement server is used for receiving an advertisement display request sent by a client; returning an advertisement display response to the client; and providing the access address of the media counting server and the access address of the third party counting server to the client; the media counting server and the third-party counting server are respectively used for counting advertisements according to the advertisement counting request of the client, wherein the physical position of the media counting server corresponds to the physical position of the third-party counting server.
Optionally, the client obtains the access address of the media counting server and the access address of the third party counting server from the advertisement display response returned by the media advertisement server.
Optionally, the client is further configured to send a request for a counting server address to the media advertisement server; receiving a counting server address response returned by the media advertisement server, and analyzing the counting server address response to obtain an access address of the media counting server and an access address of a third party counting server; the media advertisement server is also used for receiving a counting server address request sent by the client; and returning a counting server address response to the client.
Optionally, the client is further configured to store the access address of the media counting server and the access address of the third-party counting server, so that when an advertisement is next requested to be displayed from the media advertisement server, the client directly uses the stored access address to perform an advertisement counting request without sending a counting server address request to the media advertisement server.
Optionally, the media advertisement server is further configured to pre-store an address list including a correspondence between access addresses of one or more media counting servers and access addresses of third party counting servers; and selecting the access address of the media counting server and the access address of the third party counting server which have the corresponding relation from the address list, and providing the access addresses to the client.
According to another aspect of the present invention, there is provided an internet data presentation counting method, including: the client sends an advertisement display request to the media advertisement server; the media advertisement server returns an advertisement display response to the client, and the client displays the advertisement according to the advertisement resource data contained in the advertisement display response; in the process of displaying the advertisement, the media advertisement server provides an access address of a media counting server and an access address of a third party counting server for the client, and the client respectively initiates an advertisement counting request to the media counting server and the third party counting server, wherein the physical position of the media counting server corresponds to the physical position of the third party counting server.
Optionally, the providing, by the media advertisement server, the access address of the media counting server and the access address of the third party counting server to the client includes: and the media advertisement server carries the access address of the media counting server and the access address of the third-party counting server in the advertisement display response returned to the client, besides carrying advertisement resource data.
Optionally, the providing, by the media advertisement server, the access address of the media counting server and the access address of the third party counting server to the client includes: the media advertisement server receives a counting server address request sent by the client; and the media advertisement server returns a counting server address response to the client, wherein the counting server address response carries the access address of the media counting server and the access address of the third-party counting server.
Optionally, the method further includes: the client saves the access address of the media counting server and the access address of the third-party counting server, and directly uses the saved access address to carry out the advertisement counting request without sending the address request of the counting server to the media advertisement server when the client requests the media advertisement server to display the advertisement next time.
Optionally, the method further includes: the media advertisement server prestores an address list containing the corresponding relation between the access addresses of one or more media counting servers and the access address of a third party counting server; and the media advertisement server selects the access address of the media counting server and the access address of the third party counting server which have the corresponding relation from the address list and provides the access addresses to the client.
Therefore, in the scheme of the invention, the improvement is carried out in the advertisement display process, and the media advertisement server returns the addresses of the reliable media counting server with the position corresponding relation and the third-party counting server to the client, so that the client can initiate counting requests to the two counting servers according to the addresses. Therefore, the server IP address of the counting service is returned to the client through the media advertisement server, the conditions of DNS analysis error and DNS hijacking are fundamentally avoided, the media counting service accessed by the client and the third party counting service are ensured to be positioned at corresponding positions (such as the same machine room), and the counting accuracy is improved by avoiding region difference. Meanwhile, the embodiment of the invention has the advantages of low cost, strong operability and no additional requirements on infrastructure.
Drawings
FIG. 1 is a diagram illustrating an Internet data presentation counting system according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a media advertisement server according to another embodiment of the present invention;
fig. 3 is a schematic structural diagram of a client according to an embodiment of the present invention;
fig. 4 is a flowchart of a counting method for internet data presentation according to an embodiment of the present invention.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
As mentioned above, it is an important prerequisite for advertisement billing to accurately count the number of times internet advertisement data is displayed. However, for various reasons, the monitoring data of the third party and the own data of the media party are different and generally the former is less. To avoid inventory waste on the media side and reduce the cost of late-stage communication and replenishment, an important task of the media side is to reduce data differences with third parties. When an advertisement showing event occurs, if a third party determines that the city where the third party is located is different from a media party, the third party considers that the advertisement showing does not fall into the city required by an advertiser and does not count the advertisement showing, and the data difference between the third party and the media is called as the region difference. Currently, both the media and the third party determine the home city of the advertisement presentation event by the client IP address of the presentation count request (an HTTP request sent by the client to notify the server of the count). Due to the influences of various factors such as differences of deployment positions of media and third-party counting services and DNS (Domain Name System) setting, DNS analysis errors and hijacking, the IP addresses of the clients seen by the media and the third-party counting services have different probabilities, and therefore regional differences are formed.
In an advertisement presentation event, the client would access the media and the third party's counting services, respectively. If the media accessed in the event and the third-party server are located in the same machine room, the routing paths have the same probability due to the same routing destination, and the probability that the client IP addresses obtained by the counting services of the two parties are different is greatly reduced under the condition. Therefore, a homologous computer room scheme is generally adopted in the advertising industry at present, that is, a counting service of a third party is deployed to a computer room where a media counting service is located, and the same DNS resolution strategy is applied to the computer room and the media counting service, so that theoretically, the same client can access the media counting service and the third party counting service in the same computer room. However, because DNS resolution has problems of resolution error and DNS hijacking, the resolution result cannot be guaranteed to be 100% correct, and media accessed in an advertising event after a same source computer room and a third party counting server may still be in different computer rooms, so that the stock waste caused by the regional difference to the media is still considerable.
In this case, there are currently two main solutions:
and an HTTPDNS (traffic scheduling solution customized for the mobile client based on an Http protocol and domain name resolution) is adopted for domain name resolution, so that resolution errors are reduced, and domain name hijacking is eliminated. The problem with this solution is that the HTTPDNS infrastructure is expensive to deploy and maintain, is not currently used on a large scale, and resolution errors cannot be completely eliminated.
By analyzing the error rule of DNS analysis, the high-risk (client) IP with high possibility of analysis error is not delivered with advertisements needing to be monitored by a third party. This solution, namely the risky IP solution, has two major problems: first, this reduces the available inventory of this portion of the advertisement; secondly, DNS resolution error fluctuation is large, the boundary between the risk and the normal is fuzzy, and in order to avoid accidental injury, only the risk IP with high confidence coefficient is shielded, so that the problem cannot be solved thoroughly by the scheme.
The invention therefore aims to: on the basis of a same source machine room, the regional difference of the media and a third party in advertisement display frequency statistics in the internet online advertisement putting process is further reduced, and the waste of the media inventory caused by the difference is reduced.
The inventor finds that the core of reducing the regional difference between the media and the third-party monitoring data is to ensure that the media counting server and the third-party counting server accessed by the client are in the same machine room in one advertisement display event. There is no necessary connection between whether the accessed machine room completely conforms to the preset traffic distribution and DNS resolution policy and the regional difference. So the problem of the same machine room can be solved with emphasis.
The counting system, the server, the client and the method for displaying the internet data are provided based on the thought, and the media counting server accessed by the client in one advertisement displaying event and the third party counting server can be ensured to be in the same machine room, so that the regional difference is effectively reduced. The key point is that in the process of advertisement display, a media advertisement server (also called a media advertisement putting server and an advertisement decision server) returns a media counting server IP address list and a third party counting server IP address list which are in the same machine room (note: the media counting server and the third party counting server are in the same machine room and are unrelated to the machine room in which the media advertisement server is positioned, and the following text refers to the same). Before the advertisement counting request, the client does not need to perform DNS resolution as in the prior art, but directly uses the IP address list to perform domain name resolution results of the media counting service and the third party counting service, so that the media counting server and the third party counting server which are accessed at this time are basically ensured to be positioned in the same machine room.
Because the media counting service and the third-party counting service do not use the traditional DNS resolution to obtain the IP address of the server, the scheme completely eliminates the condition that the media counting service and the third-party counting service are in different computer rooms caused by DNS resolution errors, DNS hijacking and other factors.
Referring to fig. 1, the counting system for internet data presentation according to the embodiment of the present invention includes a client 11, a media advertisement server 12, a media counting server 13, and a third party counting server 14, wherein the client 11 is located at the client, and the media advertisement server 12, the media counting server 13, and the third party counting server 14 are located at the cloud.
A client 11, configured to send an advertisement presentation request to the media advertisement server 12; receiving an advertisement display response returned by the media advertisement server 12; performing advertisement display according to the advertisement resource data contained in the advertisement display response; and acquiring the access address of the media counting server 13 and the access address of the third party counting server 14 from the media advertisement server 12, and respectively initiating an advertisement counting request to the media counting server 13 and the third party counting server 14 according to the access addresses.
A media advertisement server 12, configured to receive an advertisement presentation request sent by the client 11; returning an advertisement presentation response to the client 11; and providing the access address of the media counting server 13 and the access address of the third party counting server 14 to the client 11. In an optional manner, the media advertisement server 12 pre-stores an address list containing the correspondence between the access addresses of one or more media counting servers and the access address of a third party counting server; from the address list, the access address of the media counting server 13 and the access address of the third party counting server 14 having a corresponding relationship are selected randomly or according to a preset policy and provided to the client 11. The list of the media counting server 13 and the third-party counting server 14 may be selected randomly, or may be selected according to a certain policy, for example, according to the flow and the processing capacity of the media counting server 13 and the third-party counting server 14, the currently idle media counting server 13 and the third-party counting server 14 are selected.
The media counting server 13 and the third-party counting server 14 are respectively used for counting advertisements according to the advertisement counting request of the client 11, wherein the physical position of the media counting server 13 corresponds to the physical position of the third-party counting server 14. The position corresponds, and can be understood as being within a close range, for example, the media counting server 13 and the third party counting server 14 are arranged in the same machine room, or the distance between the media counting server 13 and the third party counting server 14 is within a certain range threshold. In fig. 1, the media counting server 13 and the third party counting server 14 in the dashed line frame indicate that they have a position correspondence relationship.
It can be understood that the counting system for internet data presentation provided in the embodiment of the present invention is an improvement in the existing advertisement presentation process, and the media advertisement server 12 returns addresses of the media counting server 13 and the third party counting server 14 having a corresponding relationship to the client 11 (for example, the media counting server 13 and the third party counting server 14 are located in the same machine room), so that the client 11 can initiate an advertisement counting request to the media counting server 13 and the third party counting server 14 in the same machine room.
Regarding the manner of providing the "the media counting server 13 and the address of the third party counting server 14 having a corresponding relationship to the client 11" by the media advertisement server 12, there may be various manners in specific implementation.
The first convenient way with less modification to the existing system is that when the media advertisement server 12 returns an advertisement resource to the client 11, the address of the third party counting server 14 of the media counting server 13 having a corresponding relationship is returned to the client 11, so that the client 11 can initiate a counting request by using the returned address.
For ease of understanding, further description is provided below with reference to existing advertisement presentation flows.
As will be appreciated by those skilled in the art, a complete advertisement presentation process generally comprises the following steps:
1. the client 11 initiates an advertisement display request to the media advertisement server 12;
2. the media advertisement server 12 returns the advertisement resource to the client 11;
3. the client 11 presents the advertisement to the user;
4. the client 11 initiates a counting request to the media counting server 13;
5. the client 11 initiates a counting request to the third party counting server 14.
Therefore, in this first mode:
the media advertisement server 12 improves on step 2 of the above process: in the process of screening advertisements by the media advertisement server 12, the media counting server 13 and the third party counting server 14 having a corresponding relationship are simultaneously selected, and the IP address lists of the two are added to the advertisement display response and sent to the client 11.
The client 11 is improved at steps 4 and 5 of the above process: before the client 11 initiates a counting request to the media counting server 13 and the third party counting server 14, the client 11 parses the advertisement presentation response returned by the media advertisement server 12 to obtain the addresses of the media counting server and the third party counting server.
A second way of providing the counting server address may be by "the client 11 initiates an address request, and the media advertisement server responds to the address request". In this way, after the client 11 acquires the advertisement resource data from the media advertisement server 12 and presents the advertisement to the user, a request for acquiring addresses of two counting servers (the media counting server 13 and the third-party counting server 14) is additionally initiated to the media advertisement server 12, the media advertisement server 12 returns the addresses of the two counting servers having a corresponding relationship, and the client 11 makes counting requests to the two counting servers respectively according to the returned addresses.
It can be seen that in this implementation of requesting an address: the client 11 is further configured to send a counting server address request to the media advertisement server 12; receiving a counting server address response returned by the media advertisement server 12, and analyzing the counting server address response to obtain an access address of the media counting server 13 and an access address of the third party counting server 14; the media advertisement server 12 is further configured to receive a counting server address request sent by the client 11; a counting server address response is returned to the client 11.
In the second manner, optionally, the client 11 may also store the counting server address requested to be obtained from the media advertisement server 12, so that after requesting to present the advertisement to the advertisement server 12 next time, the client may directly use the address to initiate counting requests to the two counting servers without initiating a request to obtain the counting server address to the media advertisement server 12 each time. Therefore, in this embodiment, the client 11 is also configured to store the access address of the media counting server 13 and the access address of the third party counting server 14, so that when the next advertisement presentation request is made to the media advertisement server 12, the advertisement counting request is made directly using the stored access addresses without transmitting a counting server address request to the media advertisement server 12.
It can be seen that the system provided by the present invention is fundamentally different from the prior art, and as analyzed in the foregoing, in the prior art, the accuracy of DNS resolution is improved, and the DNS hijacking rate is reduced, so that media and third-party counting services accessed in one advertisement presentation are in the same machine room, but due to factors such as large deployment change and large resolution error fluctuation, the problem of regional difference cannot be fundamentally solved. In the embodiment of the invention, the counting service does not carry out DNS analysis in the traditional sense, does not depend on whether the DNS analysis is accurate or not and whether DNS hijacking exists or not, but improves the counting service in the advertisement display process, and the media advertisement server returns the addresses of the reliable media counting server with the position corresponding relation and the third party counting server to the client, so that the client can initiate counting requests to the two counting servers according to the addresses.
Therefore, the server IP address of the counting service is returned to the client through the media advertisement server, the conditions of DNS analysis error and DNS hijacking are fundamentally avoided, the media counting service accessed by the client and the third party counting service are ensured to be in the same machine room, and the regional difference caused by the fact that the media counting service and the third party counting service are in different machine rooms is fundamentally and thoroughly solved. Meanwhile, the embodiment of the invention has the advantages of low cost, strong operability and no additional requirements on infrastructure.
Corresponding to the system, the embodiment of the invention also provides a media advertisement server.
Referring to fig. 2, a schematic structural diagram of a media advertisement server according to an embodiment of the present invention is shown.
The media advertisement server includes:
an advertisement presentation request receiving unit 202, configured to receive an advertisement presentation request sent by a client;
the advertisement display request processing unit 201 is configured to return an advertisement display response to the client, so that the client performs advertisement display according to the advertisement resource data included in the advertisement display response;
a counting server address providing unit 203, configured to provide the access address of the media counting server and the access address of the third-party counting server to the client, so that the client initiates an advertisement counting request to the media counting server and the third-party counting server, where a physical location of the media counting server corresponds to a physical location of the third-party counting server.
In an optional manner, the counting server address providing unit 203 carries the access address of the media counting server and the access address of the third party counting server in the advertisement presentation response returned to the client by the advertisement presentation request responding unit.
In an alternative, the media advertisement server further comprises:
a counting server address request receiving unit 204, configured to receive a counting server address request sent by the client;
a counting server address response unit 205 that returns a counting server address response to the client;
the counting server address providing unit 203 carries the access address of the media counting server and the access address of the third party counting server in the counting server address response returned to the client by the counting server address responding unit 205.
In an alternative, the media advertisement server further comprises:
an address list presetting unit 206, configured to pre-store an address list including a correspondence between access addresses of one or more media counting servers and access addresses of third-party counting servers;
an address selecting unit 207, configured to select, randomly or according to a preset policy, an access address of the media counting server and an access address of the third-party counting server that have a corresponding relationship from the address list, and provide the selected access address to the client by using the address providing unit 203 of the counting server.
Corresponding to the system and the media advertisement server, the embodiment of the invention also provides a client.
Fig. 3 is a schematic diagram of a client structure according to an embodiment of the present invention. The client comprises:
an advertisement display module 301, configured to send an advertisement display request to a media advertisement server; receiving an advertisement display response returned by the media advertisement server; and performing advertisement display according to the advertisement resource data contained in the advertisement display response; the advertisement display module acquires an access address of a media counting server and an access address of a third-party counting server from the media advertisement server, wherein the physical position of the media counting server corresponds to the physical position of the third-party counting server; and the number of the first and second groups,
the advertisement counting module 302 is configured to initiate an advertisement counting request to the media counting server and the third-party counting server respectively according to the access address of the media counting server and the access address of the third-party counting server.
In an optional manner, the advertisement presentation module 301 is specifically configured to obtain an access address from an advertisement presentation response returned by the media advertisement server: and analyzing the advertisement display response to obtain the address of the media counting server and the access address of the third party counting server in addition to the advertisement resource data.
In an optional manner, the client further includes: a counting server address request module 303, configured to send a counting server address request to the media advertisement server; and receiving a counting server address response returned by the media advertisement server, and analyzing the counting server address response to obtain an access address of the media counting server and an access address of a third-party counting server.
In an optional manner, the client further includes: an address saving module 304, configured to save the access address of the media counting server and the access address of the third-party counting server, so that when the advertisement presentation module 301 requests to present an advertisement to the media advertisement server next time, the advertisement counting module 302 directly uses the saved access address to perform an advertisement counting request without causing the counting server address request module 303 to send a counting server address request to the media advertisement server.
Corresponding to the above system, media advertisement server, and client, an embodiment of the present invention further provides a counting method for internet data presentation, referring to fig. 4, where the method includes:
s401: the client sends an advertisement display request to the media advertisement server;
s402: the media advertisement server returns an advertisement display response to the client, and the client displays the advertisement according to the advertisement resource data contained in the advertisement display response;
s403, in the process of displaying the advertisement, the media advertisement server provides the access address of the media counting server and the access address of the third party counting server for the client;
s404, the client respectively sends advertisement counting requests to the media counting server and the third-party counting server, wherein the physical position of the media counting server corresponds to the physical position of the third-party counting server.
In a first implementation manner, the media advertisement server provides the client with the access address of the media counting server and the access address of the third party counting server by the following steps: and the media advertisement server carries the access address of the media counting server and the access address of the third-party counting server in the advertisement display response returned to the client, besides carrying advertisement resource data.
In a second implementation manner, the media advertisement server provides the access address of the media counting server and the access address of the third party counting server to the client through the following steps: the media advertisement server receives a counting server address request sent by the client; and the media advertisement server returns a counting server address response to the client, wherein the counting server address response carries the access address of the media counting server and the access address of the third-party counting server. In this manner, optionally, the method may further include: the client saves the access address of the media counting server and the access address of the third-party counting server, and directly uses the saved access address to carry out the advertisement counting request without sending the address request of the counting server to the media advertisement server when the client requests the media advertisement server to display the advertisement next time.
In an optional manner, the method further includes: the media advertisement server prestores an address list containing the corresponding relation between the access addresses of one or more media counting servers and the access address of a third party counting server; and the media advertisement server selects the access address of the media counting server and the access address of the third party counting server which have the corresponding relation from the address list and provides the access addresses to the client.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present invention is not limited by the illustrated order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments of the present invention. Further, those skilled in the art will appreciate that the embodiments described in this specification are 20 embodiments and that the acts described are not necessarily required to practice embodiments of the invention.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While alternative embodiments of the present invention have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including alternative embodiments and all such alterations and modifications as fall within the true scope of the embodiments of the invention.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The counting system, the server, the client and the method for displaying the internet data provided by the invention are introduced in detail, a specific example is applied in the text to explain the principle and the implementation mode of the invention, and the description of the embodiment is only used for helping to understand the method and the core idea of the invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. The counting system for the internet data display is characterized by comprising a client, a media advertisement server, a media counting server and a third party counting server, wherein:
the client is used for sending an advertisement display request to the media advertisement server; receiving an advertisement display response returned by the media advertisement server; performing advertisement display according to the advertisement resource data contained in the advertisement display response; acquiring an access address of a media counting server and an access address of a third-party counting server from a media advertisement server, and respectively initiating an advertisement counting request to the media counting server and the third-party counting server according to the access address of the media counting server and the access address of the third-party counting server;
the media advertisement server is used for receiving an advertisement display request sent by a client; returning an advertisement display response to the client; and providing the access address of the media counting server and the access address of the third party counting server to the client;
the media counting server and the third-party counting server are respectively used for counting advertisements according to the advertisement counting request of the client, wherein the physical position of the media counting server corresponds to the physical position of the third-party counting server.
2. The system of claim 1, wherein the client obtains the access address of the media counting server and the access address of the third party counting server from the advertisement presentation response returned by the media advertisement server.
3. The system of claim 1,
the client is also used for sending a counting server address request to the media advertisement server; receiving a counting server address response returned by the media advertisement server, and analyzing the counting server address response to obtain an access address of the media counting server and an access address of a third party counting server;
the media advertisement server is also used for receiving a counting server address request sent by the client; and returning a counting server address response to the client.
4. The system of claim 3, wherein the client is further configured to save the access address of the media counting server and the access address of the third party counting server, so that the advertisement counting request is performed directly using the saved access addresses without sending a counting server address request to the media advertisement server when the advertisement is next requested to be presented to the media advertisement server.
5. The system of any one of claims 1-4, wherein the media advertisement server is further configured to pre-store an address list containing a correspondence between access addresses of one or more media counting servers and access addresses of third party counting servers; and selecting the access address of the media counting server and the access address of the third party counting server which have the corresponding relation from the address list, and providing the access addresses to the client.
6. A counting method for internet data display is characterized by comprising the following steps:
the client sends an advertisement display request to the media advertisement server;
the media advertisement server returns an advertisement display response to the client, and the client displays the advertisement according to the advertisement resource data contained in the advertisement display response;
in the process of displaying the advertisement, the media advertisement server provides an access address of a media counting server and an access address of a third party counting server for the client, and the client respectively initiates an advertisement counting request to the media counting server and the third party counting server, wherein the physical position of the media counting server corresponds to the physical position of the third party counting server.
7. The method of claim 6, wherein the media advertisement server providing the client with an access address of a media counting server and an access address of a third party counting server, comprises:
and the media advertisement server carries the access address of the media counting server and the access address of the third-party counting server in the advertisement display response returned to the client, besides carrying advertisement resource data.
8. The method of claim 6, wherein the media advertisement server providing the client with an access address of a media counting server and an access address of a third party counting server, comprises:
the media advertisement server receives a counting server address request sent by the client;
and the media advertisement server returns a counting server address response to the client, wherein the counting server address response carries the access address of the media counting server and the access address of the third-party counting server.
9. The method of claim 8, further comprising:
the client saves the access address of the media counting server and the access address of the third-party counting server, and directly uses the saved access address to carry out the advertisement counting request without sending the address request of the counting server to the media advertisement server when the client requests the media advertisement server to display the advertisement next time.
10. The method of any one of claims 6-9, further comprising:
the media advertisement server prestores an address list containing the corresponding relation between the access addresses of one or more media counting servers and the access address of a third party counting server;
and the media advertisement server selects the access address of the media counting server and the access address of the third party counting server which have the corresponding relation from the address list and provides the access addresses to the client.
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| CN201710807969.3A CN107659625B (en) | 2017-09-08 | 2017-09-08 | Counting system and method for internet data display |
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| CN107659625A (en) | 2018-02-02 |
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