CN107659625A - The number system and method that internet data shows - Google Patents
The number system and method that internet data shows Download PDFInfo
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- CN107659625A CN107659625A CN201710807969.3A CN201710807969A CN107659625A CN 107659625 A CN107659625 A CN 107659625A CN 201710807969 A CN201710807969 A CN 201710807969A CN 107659625 A CN107659625 A CN 107659625A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/972—Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L61/00—Network arrangements, protocols or services for addressing or naming
- H04L61/45—Network directories; Name-to-address mapping
- H04L61/4505—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols
- H04L61/4511—Network directories; Name-to-address mapping using standardised directories; using standardised directory access protocols using domain name system [DNS]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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Abstract
The number system and method showed the invention provides a kind of internet data, system include client, media advertisement service device, media and count server and third party's counting server, wherein：The reliable media counting server with position correspondence relation is returned to client from media advertisement service device and third party counts the address of server, so that client can count servers according to the address to two initiates Counting requests.The present invention can solve the problems, such as the ad counting inaccuracy as caused by areal variation.
Description
Technical field
The present invention relates to Internet technical field, the number system showed more particularly to a kind of internet data and side
Method.
Background technology
With the development of internet and the popularization of intelligent terminal, businessman, which increasingly favors, using internet commercially push away
Extensively.Internet advertising plays out the advertisement showed on the internet, and it is using Internet user as main audient, more with slotting
Broadcast, floating window shows etc., and mode is showed.With traditional four big communications media (newspaper, magazine, TV, broadcast) advertisement and family
Outer advertisement is compared, Internet advertising have spread scope is big, expense is low, audience size can accurate statistics, flexible real-time, good
The advantage such as good interactivity and the abundant form of expression.
A kind of common charging mode of Internet advertising is to show pay (Cost Per Mile by advertisement
Impressions, CPM).Because the one-sided data of media there is a possibility that to malfunction and practise fraud, advertiser would generally entrust the
Tripartite's neutrality monitoring company (hereinafter referred " third party ") is monitored to the launch process of advertisement, and is monitored using the latter
Showing advertisement number as and the foundation finally settled accounts of media side.
Because third-party Monitoring Data and media side carry out the monitoring of showing advertisement number respectively, causing can between both sides
There can be data difference, influence disbursement and sattlement.Therefore Monitoring Data between third-party Monitoring Data and media side how is avoided
Difference turn into technical problem urgently to be resolved hurrily.
The content of the invention
In order to improve the accuracy of ad data counting, the embodiment of the present invention provides the counting that a kind of internet data shows
System and method.
According to an aspect of the present invention, there is provided the number system that a kind of internet data shows, including client, media
Advertisement Server, media count server and third party counts server, wherein：The client, for being taken to media advertisement
Business device sends showing advertisement request；Receive the showing advertisement response that the media advertisement service device returns；According to the advertisement exhibition
The advertising resource data included in now responding carry out showing advertisement；And obtain media from media advertisement service device and count service
The reference address of device counts the reference address of server with third party, and is counted respectively to the media according to the reference address
Server and the third party count server and initiate ad counting request；The media advertisement service device, for receiving visitor
The showing advertisement request that family end is sent；Showing advertisement response is returned to the client；And provide media to the client
The reference address for counting server counts the reference address of server with third party；The media count server and the described 3rd
Side counts server and is respectively used to be asked to carry out ad counting according to the ad counting of the client, wherein, the media meter
The physical location of number server is corresponding with the physical location that the third party counts server.
Optionally, the client is to obtain the matchmaker in the showing advertisement response returned from the media advertisement service device
Body counts the reference address and the reference address of third party's counting server of server.
Optionally, the client is additionally operable to, and is sent to the media advertisement service device and is counted Server Address Request；Connect
The counting server address response that the media advertisement service device returns is received, and parses the counting server address response, is obtained
The reference address of the reference address and third party's counting server of server is counted to the media；The media advertisement service device
It is additionally operable to, receives the counting Server Address Request that the client is sent；Returned to the client and count server address
Response.
Optionally, the client is additionally operable to, and preserves reference address and third party's counting that the media count server
The reference address of server, during so as to show advertisement to media advertisement service device request next time, without to the media
Advertisement Server, which is sent, counts Server Address Request, and directly carries out ad counting request using the reference address preserved.
Optionally, the media advertisement service device is additionally operable to, and is pre-saved and is counted server comprising one or more media
Reference address and third party count server reference address corresponding relation address list；From the address list,
The reference address that the media with corresponding relation count the reference address and third party's counting server of server is selected, and is carried
Supply the client.
According to a further aspect of the invention, there is provided the method for counting that a kind of internet data shows, including：Client to
The showing advertisement request that media advertisement service device is sent；The media advertisement service device returns to showing advertisement to the client and rung
Should, the advertising resource data that the client includes in being responded according to the showing advertisement carry out showing advertisement；In above-mentioned advertisement
During showing, the media advertisement service device provides the reference address and the 3rd of media counting server to the client
Side counts the reference address of server, and, the client counts server and the third party to the media respectively
Count server and initiate ad counting request, wherein, the media count the physical location and the third party residing for server
The physical location counted residing for server is corresponding.
Optionally, the media advertisement service device provides the reference address and that media count server to the client
Tripartite counts the reference address of server, including：The media advertisement service device is in the showing advertisement returned to the client
In response, in addition to carrying advertising resource data, reference address and third party's meter that the media count server are also carried
The reference address of number server.
Optionally, the media advertisement service device provides the reference address and that media count server to the client
Tripartite counts the reference address of server, including：The media advertisement service device receives the counting service that the client is sent
Device Address requests；The media advertisement service device returns to the client counts server address response, described to count service
The reference address that the media count the reference address and third party's counting server of server is carried in device address response.
Optionally, in addition to：The client preserves reference address and the third party's counting that the media count server
The reference address of server, and when showing advertisement to media advertisement service device request next time, without to the media
Advertisement Server, which is sent, counts Server Address Request, and directly carries out ad counting request using the reference address preserved.
Optionally, in addition to：The media advertisement service device pre-saves counts server comprising one or more media
Reference address and third party count server reference address corresponding relation address list；The media advertisement service device
From the address list, reference address and third party's counting service that the media with corresponding relation count server are selected
The reference address of device, and it is supplied to the client.
It can be seen that in the present invention program, it is improved during showing advertisement, is returned from media advertisement service device to client
The address that the reliable media with position correspondence relation count server and third party's counting server is gone back to, so that objective
Family end can count server to two according to the address and initiate Counting requests.Therefore, by media advertisement service device to client
The server ip address of the service of counting is returned, dns resolution error is fundamentally avoided, the situation that DNS is kidnapped, ensures client
The media of access count service and third party counts service and is in correspondence position (such as identical computer room), by avoiding areal variation
So as to improve the accuracy of counting.It is not extra to infrastructure meanwhile cost of the embodiment of the present invention is cheap, workable
Requirement.
Brief description of the drawings
Fig. 1 is the number system configuration diagram that a kind of internet data that one embodiment of the invention provides shows；
Fig. 2 is a kind of media advertisement service device structural representation that another embodiment of the present invention provides；
Fig. 3 is a kind of client terminal structure schematic diagram that one embodiment of the invention provides；
Fig. 4 is the method for counting flow chart that the internet data that one embodiment of the invention provides shows.
Embodiment
In order to facilitate the understanding of the purposes, features and advantages of the present invention, it is below in conjunction with the accompanying drawings and specific real
Applying mode, the present invention is further detailed explanation.
It is that one of advertisement charging is important as it was previously stated, carrying out accurate counting to the number that shows of Internet advertising data
Premise.However, due to many reasons, the own data of third-party Monitoring Data and media side have differences, and generally
The former is less.Wasted in order to avoid the stock of media side, reduce later stage communication, the cost of benefit amount, an important work of media side
Work is the data difference between reduction and third party.Wherein, areal variation is the main source of data difference, when showing advertisement thing
When part occurs, if city where third party judges it is different with media side, it will be considered that the showing advertisement does not fall on advertisement
The city mainly asked to the showing advertisement without counting, and thus the data difference between caused third party and media is referred to as region
Difference.By showing Counting requests, (the notice service end sent by client counts by media and third party at present
HTTP request) client ip address judge the ownership city of showing advertisement event.Because media and third party count service
Difference, dns resolution error and abduction in deployed position and DNS (Domain Name System, domain name system) setting etc.
The influence of factors, media and third party, which count the seen client ip address of service, certain probability difference, so as to
Form areal variation.
In a showing advertisement event, client can access media respectively and third-party count services.If this
The media and third-party server accessed in event are located in identical computer room, then because route destination is identical, routed path
It is identical to have very big probability, the different probability meeting of the client ip address that both sides' counting service acquisition arrives in this case
Greatly reduce.Therefore advertising sector generally employs homologous computer room scheme at present, i.e., arrives third-party counting service arrangement
Media count the computer room where service, and apply identical dns resolution strategy with the latter, so as to which same client can in theory
To have access to, the media in identical computer room count service and third party counts service.However, because parsing error be present in dns resolution
The problem of being kidnapped with DNS, analysis result cannot be guaranteed that 100% is correct, using being accessed after homologous computer room in an advertised event
To media and third party count server may still be at different computer rooms, the areal variation thereby resulted in is brought to media
Stock waste it is still considerable.
In this case, mainly there are two kinds of solutions at present：
Use HTTPDNS (the flow scheduling solutions based on Http agreements and domain name mapping made to measure for mobile client
Certainly scheme) to do domain name mapping, reduce and parse error, elimination Domain Hijacking.The problem of this scheme is HTTPDNS infrastructure
Deployment and maintenance cost it is very high, not yet large-scale use at present, and parse error and can not be completely eliminated.
By analyzing the error law of dns resolution, the excessive risk (client bigger to those appearance parsing error possibilities
End) IP, not launching needs the advertisement for doing third party monitoring.This scheme is risk IP scenario, and it is primarily present two large problems：It is first
First, this can reduce the available stock of this part advertisement；Secondly, dns resolution fluctuating error is larger, and risk and it is normal between
Border is relatively fuzzy, and generally only the very high risk IP of confidence level can be shielded in order to avoid accidentally injuring so that this scheme also without
Method thoroughly solves problem.
Therefore, it is contemplated that：On the basis of homologous computer room, internet online advertisement launch process is further reduced
It is unrestrained to caused by media inventory to reduce this species diversity in the statistical areal variation of showing advertisement number by middle media and third party
Take.
Inventor has found in research process, to reduce media and the areal variation of third party monitoring data, core
The heart is to ensure that in a showing advertisement event media that client accesses count server and third party is counted at server
In identical computer room.Default assignment of traffic and dns resolution strategy whether are complied fully with as the computer room of access and region is poor
There is no inevitable contact between different.Therefore can be solved the problems, such as with emphasis " identical computer room ".
Number system, server, client and the method that the present invention is showed based on above-mentioned thinking offer internet data, can
The media counting server and third party's counting server accessed with client in showing advertisement event of guarantee is in identical
Computer room, so as to effectively reduce areal variation.Its main points (is also known as by media advertisement service device during showing advertisement：Matchmaker
Body advertisement releasing server, advertising decisions server) return in identical computer room (note：This refers to media count server and
Third party counts server and be in identical computer room, and computer room residing for media advertisement service device is unrelated, hereafter together) media count and take
Business device IP address list and third party count server ip address list.Client is without carrying out such as before ad counting request
Dns resolution of the prior art, but above-mentioned IP address list is directly used to counting service and third party's counting as media
The domain name mapping result of service, so as in the media counting server and third party's counting server for fundamentally ensureing that this is accessed
In identical computer room.
Clothes are not obtained because media count service and third party's counting service using traditional dns resolution
Business end IP address, the factors such as this scheme completely eliminates dns resolution error, DNS is kidnapped cause both to be in different computer rooms
Situation.
Referring to Fig. 1, the number system showed for internet data provided in an embodiment of the present invention, the system includes client
11st, media advertisement service device 12, media count server 13 and third party counts server 14, wherein, client 11 is located at
User terminal, and media advertisement service device 12, media count server 13 and third party counts server 14 and is located at high in the clouds.
Client 11, for sending showing advertisement request to media advertisement service device 12；Receive media advertisement service device 12
The showing advertisement response of return；The advertising resource data included in being responded according to showing advertisement carry out showing advertisement；And from matchmaker
Body Advertisement Server 12 obtains the reference address that media count the reference address and third party's counting server 14 of server 13, and
Server 13 is counted to media respectively according to reference address and third party counts server 14 and initiates ad counting request.
Media advertisement service device 12, for receiving the showing advertisement request of the transmission of client 11；Returned extensively to client 11
Announcement shows response；And the reference address and third party's counting server 14 of media counting server 13 are provided to client 11
Reference address.In an optional mode, media advertisement service device 12 is pre-saved to count comprising one or more media and taken
The reference address of business device counts the address list of the corresponding relation of the reference address of server with third party；From the address list
In, reference address random or that the media counting server 13 with corresponding relation is selected according to preset strategy is counted with third party
The reference address of number server 14, and it is supplied to client 14.Wherein it is possible to randomly selecting out media counts server 13 and the
Tripartite count server 14 list, can also be chosen according to certain strategy, for example, according to media count server 13 with
Third party counts the flow of server 14 and disposal ability is chosen, and chooses current more idle media and counts server 13
Server 14 is counted with third party.
Media count server 13 and are respectively used to be asked according to the ad counting of client 11 with third party's counting server 14
Carry out ad counting is sought, wherein, media count the physical location of the physical location and third party's counting server 14 of server 13
It is corresponding.Position correspondence, it can be understood as be in short range, counted for example, media count server 13 with third party
Number server 14 is disposed in identical computer room, or, media are counted between server 13 and third party's counting server 14
Distance is within certain limit threshold value.In Fig. 1, count server 13 with the media in dotted line frame and count service with third party
Device 14 represents that the two has position correspondence relation.
It is appreciated that the number system that internet data provided in an embodiment of the present invention shows, is in existing showing advertisement
During be improved, returning to media with corresponding relation to client 11 from media advertisement service device 12 counts server 13
Server 14 (such as media count server 13 and are located at identical computer room with third party's counting server 14) is counted with third party
Address, sent out so that client 11 can count server 13 to the media in identical computer room with third party's counting server 14
Play ad counting request.
On " media advertisement service device 12 provides the media with corresponding relation to client 11 and counts server 13 and the
The presentation mode of the address of tripartite's counting server 14 ", can there is various ways in specific implementation.
The first is more convenient, less mode is changed to existing system is, in media advertisement service device 12 to client
During 11 return advertising resource, the media with corresponding relation are counted to the ground of third party's counting server 14 of server 13 in the lump
Location returns to client 11, so that client 11 initiates Counting requests using the address of the return.
In order to make it easy to understand, it is described further below with reference to existing showing advertisement flow.
Skilled in the art realises that a complete showing advertisement flow generally comprises following steps：
1st, client 11 initiates showing advertisement request to media advertisement service device 12；
2nd, media advertisement service device 12 returns to advertising resource to client 11；
3rd, client 11 shows advertisement to user；
4th, client 11 counts server 13 to media and initiates Counting requests；
5th, client 11 counts server 14 to third party and initiates Counting requests.
Therefore, in the first way：
Media advertisement service device 12 is improved in the 2nd step of above-mentioned flow：Advertisement is screened in media advertisement service device 12
During, while choose the media with corresponding relation and count server 13 and third party's counting server 14, and incite somebody to action the two
IP address list be attached to showing advertisement response in be sent to client 11.
Client 11 is improved in the 4th step of above-mentioned flow and the 5th step：In client 11 server 13 is counted to media
Before counting the initiation Counting requests of server 14 with third party, client 11 parses the showing advertisement that media advertisement service device 12 returns
Response, obtain the address that media count server and third party counts server.
Second of mode that counting server address is provided, " initiation of client 11 Address requests, media advertisement can be used
Server responds the Address requests " mode.In this mode, advertisement is got from media advertisement service device 12 in client 11
Resource data and to user carry out showing advertisement after, to media advertisement service device 12 in addition initiate obtain two counting servers
The request of (media count server 13 and third party counts server 14) address, media advertisement service device 12 are returned to have and corresponded to
The address of two counting servers of relation, client 11 count server to two according to the address of return and counted respectively
Request.
It can be seen that in the implementation of this acquisition request address：Client 11 is additionally operable to, to media advertisement service device 12
Send and count Server Address Request；The counting server address response that media advertisement service device 12 returns is received, and parses meter
Number server address response, obtain the access that media count the reference address and third party's counting server 14 of server 13
Location；Media advertisement service device 12 is additionally operable to, and receives the counting Server Address Request that client 11 is sent；Returned to client 11
Count server address response.
In the above-mentioned second way, optionally, it can also will be asked to obtain from media advertisement service device 12 in client 11
The counting server address got is preserved, and is so easy to after showing advertisement to the Advertisement Server 12 request again next time,
Then it directly can count server to two using the address and initiate Counting requests, without every time to media advertisement service device
12 initiate to obtain the request for counting server address.Therefore, under this mode, client 11 is additionally operable to, and is preserved media and is counted service
The reference address of device 13 counts the reference address of server 14 with third party, so as to be asked to media advertisement service device 12 next time
When showing advertisement, Server Address Request is counted without being sent to media advertisement service device 12, and directly using the access preserved
Address carries out ad counting request.
It can be seen that system provided by the invention has essential difference with prior art, being analyzed as before, in the prior art,
Eye is in improving the dns resolution degree of accuracy, reducing DNS abduction rates, so that the media accessed in a showing advertisement and third party
The service of counting is in identical computer room, changes the factors such as big, parsing fluctuating error is big yet with deployment, fundamentally can not solve ground
Domain difference problem.And in the embodiment of the present invention, count service without carrying out traditional dns resolution, to dns resolution whether
Accurately, if DNS be present and kidnap and do not rely on, but be improved during showing advertisement, from media advertisement service device to
Client returns to the address that the reliable media with position correspondence relation count server and third party's counting server, from
And client is caused to count server to two according to the address and initiate Counting requests.
Therefore, the server ip address of the service of counting is returned to client by media advertisement service device, is fundamentally kept away
Dns resolution error is exempted from, the situation that DNS is kidnapped, the media counting service and third party for ensureing client access count service center
In identical computer room, fundamentally thoroughly solve both and be in areal variation caused by different computer rooms.Meanwhile the present invention is implemented
Example cost is cheap, workable, does not have extra requirement to infrastructure.
Corresponding with said system, the embodiment of the present invention also provides a kind of media advertisement service device.
It is a kind of media advertisement service device structural representation that one embodiment of the invention provides referring to Fig. 2.The media are wide
Accusing server includes：
Showing advertisement request reception unit 201, for receiving the showing advertisement request of client transmission；
Showing advertisement request-response unit 202, for returning to showing advertisement response to the client so that the client
The advertising resource data that end includes in being responded according to the showing advertisement carry out showing advertisement；
Count server address and unit 203 is provided, for providing the access of media counting server to the client
Location and third party count the reference address of server so that the client counts server and described to the media respectively
Third party counts server and initiates ad counting request, wherein the media count the physical location and described the residing for server
The physical location that tripartite counts residing for server is corresponding.
In a kind of optional mode, the counting server address provides unit 203, and the media are counted into server
The reference address that reference address and third party count server is carried in the showing advertisement request-response unit to the client
In the showing advertisement response that end returns.
In a kind of optional mode, the media advertisement service device also includes：
Server Address Request receiving unit 204 is counted, the counting server address sent for receiving the client
Request；
Server address response unit 205 is counted, is returned to the client and counts server address response；
Wherein, the counting server address provides unit 203, and the media are counted to the reference address and the of server
The reference address that tripartite counts server carries what is returned in the counting server address response unit 205 to the client
Count in server address response.
In a kind of optional mode, the media advertisement service device also includes：
Address list preset unit 206, for pre-saving the access for including one or more media and counting server
Location counts the address list of the corresponding relation of the reference address of server with third party；
Unit 207 is chosen in address, for from the address list, selecting at random or according to preset strategy with corresponding
The reference address that the media of relation count server counts the reference address of server with third party, and is serviced using described count
Device address provides unit 203 and the reference address of selection is supplied into the client.
Corresponding with said system and media advertisement service device, the embodiment of the present invention also provides a kind of client.
It is a kind of client terminal structure schematic diagram that one embodiment of the invention provides referring to Fig. 3.The client includes：
Showing advertisement module 301, for sending showing advertisement request to media advertisement service device；Receive the media advertisement
The showing advertisement response that server returns；And the advertising resource data included in being responded according to the showing advertisement are carried out extensively
Announcement shows；Wherein, the showing advertisement module obtains the reference address of media counting server from the media advertisement service device
The reference address of server is counted with third party, wherein the media count physical location and the third party residing for server
The physical location counted residing for server is corresponding；And
Ad counting module 302, the reference address for counting server according to media count server with third party
Reference address, count server to the media respectively and the third party counts server and initiates ad counting request.
In an optional mode, the showing advertisement module 301 is specifically used for, and is returned from the media advertisement service device
Showing advertisement response in obtain reference address：The showing advertisement response is parsed, is obtained outside the advertising resource data, also
Obtain address and the reference address of third party's counting server that the media count server.
In an optional mode, the client also includes：Server Address Request module 303 is counted, for described
Media advertisement service device, which is sent, counts Server Address Request；With receiving the counting server that the media advertisement service device returns
Location responds, and parses the counting server address response, obtains reference address and third party that the media count server
Count the reference address of server.
In an optional mode, the client also includes：Address preserving module 304, counted for preserving the media
The reference address of server counts the reference address of server with third party, so that the showing advertisement module 301 is next
It is secondary to media advertisement service device request show advertisement when, without making the counting Server Address Request module 303 to institute
State media advertisement service device and send counting Server Address Request, and make the ad counting module 302 directly using preservation
Reference address carries out ad counting request.
Corresponding with said system, media advertisement service device, client, the embodiment of the present invention also provides a kind of interconnection netting index
According to the method for counting showed, referring to Fig. 4, this method includes：
S401：Client is asked to the showing advertisement that media advertisement service device is sent；
S402：Media advertisement service device returns to showing advertisement response to client, during client responds according to showing advertisement
Comprising advertising resource data carry out showing advertisement；
S403:During above-mentioned showing advertisement, media advertisement service device provides media to client and counts server
Reference address and third party count the reference address of server；
S403:Client counts server to media respectively and third party counts server and initiates ad counting request,
Wherein, the physical location residing for media counting server is corresponding with the physical location residing for third party's counting server.
In the first implementation, realize that the media advertisement service device provides to the client by following steps
Media count the reference address of the reference address and third party's counting server of server：The media advertisement service device is to institute
In the showing advertisement response for stating client return, in addition to carrying advertising resource data, also carry the media and count service
The reference address of device counts the reference address of server with third party.
In second of implementation, realize that the media advertisement service device provides to the client by following steps
Media count the reference address of the reference address and third party's counting server of server：The media advertisement service device receives institute
State the counting Server Address Request of client transmission；The media advertisement service device returns to the client and counts server
Address response, described count carry reference address and third party's counting that the media count server in server address response
The reference address of server.In this approach, optionally, may also include：The client preserves the media and counts server
Reference address and third party count the reference address of server, and show next time to media advertisement service device request
During advertisement, Server Address Request is counted without being sent to the media advertisement service device, and directly using the access preserved
Location carries out ad counting request.
In an optional mode, the above method also includes：The media advertisement service device is pre-saved comprising one
Or multiple media count the address column of the reference address and the corresponding relation of the reference address of third party's counting server of server
Table；The media advertisement service device selects the visit that the media with corresponding relation count server from the address list
Ask that address counts the reference address of server with third party, and be supplied to the client.
It should be noted that for embodiment of the method, in order to be briefly described, therefore it is all expressed as to a series of action group
Close, but those skilled in the art should know, the embodiment of the present invention is not limited by described sequence of movement, because according to
According to the embodiment of the present invention, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art also should
Know, embodiment described in this description belongs to 20 embodiments, the involved action not necessarily embodiment of the present invention
It is necessary.
Each embodiment in this specification is described by the way of progressive, what each embodiment stressed be with
The difference of other embodiment, between each embodiment identical similar part mutually referring to.
It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can be provided as method, apparatus or calculate
Machine program product.Therefore, the embodiment of the present invention can use complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can use one or more wherein include computer can
With in the computer-usable storage medium (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form of the computer program product of implementation.
The embodiment of the present invention is with reference to method according to embodiments of the present invention, terminal device (system) and computer program
The flow chart and/or block diagram of product describes.It should be understood that can be by computer program instructions implementation process figure and/or block diagram
In each flow and/or square frame and the flow in flow chart and/or block diagram and/or the combination of square frame.These can be provided
Computer program instructions are set to all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing terminals
Standby processor is to produce a machine so that is held by the processor of computer or other programmable data processing terminal equipments
Capable instruction is produced for realizing in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames
The device for the function of specifying.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing terminal equipments
In the computer-readable memory to work in a specific way so that the instruction being stored in the computer-readable memory produces bag
The manufacture of command device is included, the command device is realized in one flow of flow chart or multiple flows and/or one side of block diagram
The function of being specified in frame or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing terminal equipments so that
Series of operation steps is performed on computer or other programmable terminal equipments to produce computer implemented processing, so that
The instruction performed on computer or other programmable terminal equipments is provided for realizing in one flow of flow chart or multiple flows
And/or specified in one square frame of block diagram or multiple square frames function the step of.
Although having been described for the alternative embodiment of the embodiment of the present invention, those skilled in the art once know base
This creative concept, then other change and modification can be made to these embodiments.So appended claims are intended to be construed to
Including alternative embodiment and fall into having altered and changing for range of embodiment of the invention.
Finally, it is to be noted that, herein, such as first and second or the like relational terms be used merely to by
One entity or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or operation
Between any this actual relation or order be present.Moreover, term " comprising ", "comprising" or its any other variant meaning
Covering including for nonexcludability, so that process, method, article or terminal device including a series of elements are not only wrapped
Those key elements, but also the other element including being not expressly set out are included, or is also included for this process, method, article
Or the key element that terminal device is intrinsic.In the absence of more restrictions, wanted by what sentence "including a ..." limited
Element, it is not excluded that other identical element in the process including the key element, method, article or terminal device also be present.
Number system, server, client and the method showed above to a kind of internet data provided by the present invention,
It is described in detail, specific case used herein is set forth to the principle and embodiment of the present invention, and the above is real
The explanation for applying example is only intended to help the method and its core concept for understanding the present invention；Meanwhile for the general technology of this area
Personnel, according to the thought of the present invention, there will be changes in specific embodiments and applications, in summary, this theory
Bright book content should not be construed as limiting the invention.
Claims (10)
1. the number system that a kind of internet data shows, it is characterised in that including client, media advertisement service device, media
Count server and third party counts server, wherein：
The client, for sending showing advertisement request to media advertisement service device；The media advertisement service device is received to return
The showing advertisement response returned；The advertising resource data included in being responded according to the showing advertisement carry out showing advertisement；And from
The reference address of the reference address and third party's counting server of media advertisement service device acquisition media counting server, and according to
The reference address counts server to the media respectively and the third party counts server and initiates ad counting request；
The media advertisement service device, for receiving the showing advertisement request of client transmission；Advertisement is returned to the client
Show response；And the visit of reference address and third party's counting server that media count server is provided to the client
Ask address；
The media counting server is respectively used to the ad counting according to the client with third party counting server
Request carries out ad counting, wherein, the media count the thing of the physical location and third party counting server of server
It is corresponding to manage position.
2. the system as claimed in claim 1, it is characterised in that the client is returned from the media advertisement service device
Reference address and the reference address of third party's counting server that the media count server are obtained in showing advertisement response.
3. the system as claimed in claim 1, it is characterised in that
The client is additionally operable to, and is sent to the media advertisement service device and is counted Server Address Request；Receive the media
The counting server address response that Advertisement Server returns, and the counting server address response is parsed, obtain the media
The reference address for counting server counts the reference address of server with third party；
The media advertisement service device is additionally operable to, and receives the counting Server Address Request that the client is sent；To the visitor
Family end, which returns, counts server address response.
4. system as claimed in claim 3, it is characterised in that the client is additionally operable to, and is preserved the media and is counted service
The reference address of device counts the reference address of server with third party, to ask exhibition to the media advertisement service device next time
During existing advertisement, Server Address Request is counted without being sent to the media advertisement service device, and directly using the access preserved
Address carries out ad counting request.
5. the system as described in claim any one of 1-4, it is characterised in that the media advertisement service device is additionally operable to, in advance
Preserve the corresponding of the reference address of the reference address comprising one or more media counting server and third party's counting server
The address list of relation；From the address list, the reference address that the media with corresponding relation count server is selected
The reference address of server is counted with third party, and is supplied to the client.
A kind of 6. method of counting that internet data shows, it is characterised in that including：
Client is asked to the showing advertisement that media advertisement service device is sent；
The media advertisement service device returns to showing advertisement response to the client, and the client is according to the showing advertisement
The advertising resource data included in response carry out showing advertisement；
During above-mentioned showing advertisement, the media advertisement service device provides media to the client and counts server
Reference address counts the reference address of server with third party, and, the client counts server to the media respectively
And the third party counts server and initiates ad counting request, wherein, the media count the physical bit residing for server
The physical location put residing for counting server with the third party is corresponding.
7. method as claimed in claim 6, it is characterised in that the media advertisement service device provides media to the client
The reference address for counting server counts the reference address of server with third party, including：
The media advertisement service device is in the showing advertisement response returned to the client, except carrying advertising resource data
Outside, also carry the reference address that the media count the reference address and third party's counting server of server.
8. method as claimed in claim 6, it is characterised in that the media advertisement service device provides media to the client
The reference address for counting server counts the reference address of server with third party, including：
The media advertisement service device receives the counting Server Address Request that the client is sent；
The media advertisement service device returns to the client counts server address response, and the counting server address rings
It middle should carry the reference address that the media count the reference address of server and third party counts server.
9. method as claimed in claim 8, it is characterised in that also include：
The client preserves the reference address that the media count the reference address and third party's counting server of server, and
When showing advertisement to media advertisement service device request next time, clothes are counted without being sent to the media advertisement service device
Business device Address requests, and directly carry out ad counting request using the reference address preserved.
10. the method as described in claim any one of 6-9, it is characterised in that also include：
The media advertisement service device pre-saves reference address and the third party that server is counted comprising one or more media
Count the address list of the corresponding relation of the reference address of server；
The media advertisement service device selects the visit that the media with corresponding relation count server from the address list
Ask that address counts the reference address of server with third party, and be supplied to the client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710807969.3A CN107659625B (en) | 2017-09-08 | 2017-09-08 | Counting system and method for internet data display |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710807969.3A CN107659625B (en) | 2017-09-08 | 2017-09-08 | Counting system and method for internet data display |
Publications (2)
| Publication Number | Publication Date |
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| CN107659625A true CN107659625A (en) | 2018-02-02 |
| CN107659625B CN107659625B (en) | 2020-06-19 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710807969.3A Active CN107659625B (en) | 2017-09-08 | 2017-09-08 | Counting system and method for internet data display |
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| CN (1) | CN107659625B (en) |
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|---|---|
| CN107659625B (en) | 2020-06-19 |
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