KR20000063760A - System and method of advertisement on internet - Google Patents

Abstract

PURPOSE: A system and a method for advertisement through the internet are provided to increase the effect of an internet advertisement and to reduce the cost of a computer by making a purchaser of a computer read a certain volume of advertisements operated by the distributer every day through the internet. CONSTITUTION: The computer seller operates an advertisement server(200). A consumer(100) buys the computer from the computer seller via a monetary company(400) like a credit card company or an installment money company(400). The advertisement server(200) receives an advertisement order from an advertisement owner(300). The monetary company(400) gives the computer seller the cost of the computer. The consumer(100) makes a contract with the computer seller in which the comsumer(100) has to access a home page provided by the advertisement server(200) via the internet, and to read the advertisement every day during an installment period. The comsumer(100) may be released from the duty to read the advertisement by using a coupon that is distributed by the advertisement owner(300).

Description

Internet advertising system and method {SYSTEM AND METHOD OF ADVERTISEMENT ON INTERNET}

The present invention relates to an internet advertising system and a marketing method using the same, and more particularly, to a profitable internet advertisement attracting system technique capable of maximizing the utilization and effect of internet advertising and a computer marketing technique applying the same.

As the number of netisns conducting cyber transactions on the Internet has exploded, the online market in all aspects of human life, including Internet shopping malls, auctions, job listings, cyber trade, cyber securities and finance, and telemedicine businesses, The scale is expanding. Banner advertisements or pop-up advertisements are commonly used to advertise products to netizens on the Internet.

Banner advertisements serve as promotional tools that bring marketing or advertising messages to graphic images, attracting viewers to their site. In the case of banner advertisements provided on general homepages, it is more important than how to insert elements that visitors want to see and confirm, rather than the technical aspect, that is, the quality level of creativity that can attract the participation of netizens.

The banner advertisement according to the prior art includes a GIF banner, a Java banner, a shockwave banner, and the like. GIF banner advertisements are banner advertisements that use GIF picture files. By displaying the picture files with GIF extensions in order, like a series of cartoons, the afterimage effect is used to aim for the picture to move.

JAVA is a C-language-based object-oriented programming language created by SUN Microsystems, which is used in the form of applets (small application programs) in banner advertisements. Since Java applets run programs that run independently on the Web, they are equipped with not only various animations but also various interactive functions and interworking with CGI.

Shockwave is a plug-in made by Macromedia, which has a much smaller capacity, faster download speed, and better image quality than GIF or Java, which is based on the bitmap format. By the way, the banner advertisement technology according to the prior art installs an advertisement window of an animation technique at a specific site, and passively waits for netizens visiting the site to view the animation with interest and click on the banner advertisement to access the advertiser's web site. It is a form of advertising technique.

In particular, banner advertisements are perceived as a headache for netizens requiring only certain 'useful' information. Recently, computer programs have been introduced to remove banner advertisements from web sites that users access. Therefore, the banner advertising technique according to the prior art has a limit in expecting a large advertising effect for the advertiser.

On the other hand, recently, there is an advertisement-only site that specializes only in advertisements, so that netizens can earn cyber money to netizens or provide free gifts as long as netizens read the advertisements. However, some netizens are only interested in moving to cyber money-saving sites for several hours a day to view all advertisements, find the company, earn special reserves and receive the cash or gifts. .

In other words, most netizens do not look at the contents of the advertisement, but only click on the advertisement to increase the number of clicks and move to another site immediately. Therefore, in the case of using the Internet advertising technique using an advertisement-specific site, the advertiser is limited in expecting the advertising effect through the reserves or gifts through the click.

Accordingly, it is a first object of the present invention to provide an internet advertising system and method.

A second object of the present invention is to provide an internet advertising method and system that can maximize the effect of advertising to advertisers by allowing netizens to voluntarily read the advertising content in addition to the first object.

It is a third object of the present invention to provide a profitable internet advertisement system and a computer marketing method using the same, in which a computer and the Internet can be distributed to the general public without a price burden in addition to the first object.

1 is a block diagram of a computer marketing system using the Internet advertising according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: consumer

200: server

300: advertiser

400: card company or installment finance company

In order to achieve the above object, the present invention provides a computer seller to sell a computer to a consumer, the consumer installs the computer from the computer seller through the installment financing company; The computer seller paying the consumer an installment equivalent to the consumer for the installment finance company during the installment period; The consumer provides an Internet advertising method comprising the step of accessing an internet of advertisements designated by the computer seller during the installment period to view advertisements corresponding to the installment.

Hereinafter, an internet advertising system and a marketing method using the same according to the present invention will be described in detail with reference to FIG. 1.

1 is a block diagram of a computer marketing system using the Internet advertising according to the present invention. Referring to FIG. 1, a computer vendor operates an advertisement server 200 according to the present invention, and a consumer 100 may purchase a computer using a card company or an installment finance company 400 from a company selling a computer.

According to a preferred embodiment of the present invention, the operator of the advertisement server 200 and the computer seller may be the same person or different entities. The computer seller according to the present invention is a condition that the consumer pays an amount corresponding to an installment payment to be paid by the consumer on a computer purchased by the consumer, and the consumer provides a homepage provided by the advertisement server 200 according to the present invention. By connecting to the Internet, you can enter into a contract to read a certain amount of advertising at a convenient time between 0 o'clock and 24 o'clock once a day during the installment period of the Internet advertising posted on the homepage.

At this time, the subscription of the advertisement can be made so that the next advertisement can be viewed only when a certain time has elapsed in order to prevent a simple click on the homepage, and to proceed only by clicking a mouse to see the next advertisement. In addition, the advertisement provided by the advertisement server 200 according to the present invention may be configured to focus only on viewing the advertisement by adjusting the running time to prevent the consumer from leaving the seat or performing other actions.

Even if a consumer is forced to perform a different action while subscribing to an advertisement provided by the advertisement server 200 according to the present invention, after all of the work is processed, the advertisement subscription continues after the scene of the last subscribed advertisement. It may include a function to. Meanwhile, the advertiser 300 for displaying advertisements provided by the advertisement server 200 according to the present invention may display advertisements in an internet magazine issued monthly or weekly as well as advertisements on a homepage.

As a preferred embodiment of the present invention, consumers who purchase a computer can access the advertisement server 200 according to the present invention for 30 minutes every day to subscribe to the advertisements, and to subscribe to each advertisement 10 Can be viewed for seconds. In addition, coupon issuance may be applied to encourage consumers to use the advertiser product or service.

A consumer who purchases a computer according to the marketing method through the Internet advertisement according to the present invention may not be able to fulfill an advertisement viewing obligation in some cases due to personal circumstances. In this case, the consumer 100 may use the coupon issued by the operator of the advertisement server 200 according to the present invention to avoid the obligation. That is, after using the service or product of the business operated by the advertiser 300 with the coupon issued by the operator of the advertising server 200 according to the present invention and received confirmation, in a situation that can not perform the obligation to subscribe to the advertisement 1 It can be used to replace the advertising obligation once a day.

As described above, the consumer 100 member according to the present invention can be expected to lead to the business service of the advertiser, reducing the burden of the advertising subscription contract. In addition, the advertiser 300 may be expected to increase sales by absorbing the consumer member 100 and the relative family relatives according to the present invention as a customer.

On the other hand, the consumer 100 according to the present invention every month during the installment period to install the payment on the payment date, or the card payment date to the automatic payment account so that the ad server 200 operators can pay from the first payment as much as the subscription amount of the Internet advertising By paying, the installment payments can be fully covered.

That is, when the consumer 100 faithfully fulfills the advertisement subscription obligation contract by accessing the advertisement server 200, the computer purchase cost does not occur at all. Preferably, in a method of subscribing to an advertisement, if only the homepage of the advertisement server 200 can be accessed, the user can always access the advertisement subscription space of the region to which his / her own living area belongs without restriction of place, time, subscription method, and subscription tool. , You can subscribe to those local ads.

Referring back to FIG. 1, the consumer 100 may purchase a computer through an installment finance or credit card from a computer seller operating the advertisement server 200, and may conclude a profitable advertisement subscription contract (step S10). Subsequently, the computer seller receives the documents related to the consumer purchase to the financial company 400 (step S11), and the financial company 400 pays the computer sales price to the seller 200 (step S12).

On the other hand, the operator of the advertising server 200 operated by the computer seller receives the Internet advertising from the advertiser 300, and after approval of the coupon merchants to display the Internet advertising on the homepage (step S13). Subsequently, the consumer 100 according to the present invention registers a member by accessing the internet to the advertisement server 200 using a computer purchased by the consumer, and receives a member IP, a password, and the like.

In addition, the consumer 100 subscribes to the profitable advertisement in accordance with the advertisement subscription contract with the computer seller, and the advertisement server 200 pays the advertisement subscription fee once a month to the consumer (step S14). Meanwhile, the advertiser 300 may transmit a coupon use confirmation of the consumer 100 together with an advertisement request to the operator of the advertisement server 200 (step S15). In addition, the consumer 100 may purchase a product using a coupon in place of an advertisement subscription obligation (step S16), and the advertiser 300 may check the use of the coupon (step S17).

The consumer 100 according to the present invention may be granted a credit from a financial company (step S18), and may pay a monthly installment using the amount paid as an advertising subscription fee from a computer seller (step S19). The computer marketing method using the Internet advertisement according to the present invention can be applied not only to computer sales but also to sales of general products.

The foregoing has outlined rather broadly the features and technical advantages of the present invention to better understand the claims of the invention which will be described later. Additional features and advantages that make up the claims of the present invention will be described below. It should be appreciated by those skilled in the art that the conception and specific embodiments of the invention disclosed may be readily used as a basis for designing or modifying other structures for carrying out similar purposes to the invention.

In addition, the inventive concepts and embodiments disclosed herein may be used by those skilled in the art as a basis for modifying or designing other structures for carrying out the same purposes of the present invention. In addition, such modifications or altered equivalent structures by those skilled in the art may be variously changed, substituted, and changed without departing from the spirit or scope of the invention described in the claims.

As described above, since the marketing method using the Internet advertisement of the present invention can be given to many consumers who have been delaying the purchase of a computer due to the price burden, such as low-income groups or farming and fishing villages, it can greatly contribute to the spread of the national PC.

In addition, the present invention is a profitable advertisement attracting system technique and a computer marketing technique using the same, it has the effect of returning to the consumer, while having a substantial utility value and excellent quality and quantitative benefits. In addition, the present invention, unlike the conventional Internet advertising method for a large number of unspecified, can be performed by targeting a local advertisement that is actually available to a specific consumer group can maximize the advertising effect to the advertiser.

In the computer marketing method according to the present invention, when a branch network is established by chaining several regions, local advertisements and nationwide wide advertisements can be performed, and advertisement effects can be maximized through coupon issuance.

Claims (6)

In the way a computer seller sells a computer to a consumer, The consumer installs and purchases the computer from the computer seller through an installment finance company; The computer seller paying the consumer an installment equivalent to the consumer for the installment finance company during the installment period; The consumer accessing the Internet through an advertisement server designated by the computer seller during the installment period and viewing the advertisement corresponding to the installment. Internet advertising method comprising a. The method of claim 1, wherein the consumer accesses the advertisement server through the Internet and browses the advertisement corresponding to the payment, wherein the consumer connects to the advertisement server at predetermined intervals through the Internet. Internet advertising method comprising the step of reading. The method of claim 1, wherein the computer seller issuing a product coupon, which is sold by an advertiser of an advertisement provided by the advertisement server, to the consumer; The consumer purchasing the product of the advertiser using the coupon; The computer seller is to reduce the consumer's obligation to view the advertisements corresponding to the purchase amount of goods purchased by the consumer using the coupon Internet advertising method comprising a. In the way that the seller sells the goods to the consumer, The consumer purchases the goods from the product seller through an installment finance company; Paying, by the product seller, the installment payment amount to be paid by the consumer to the installment financial company during the installment period; The consumer accesses an advertisement server designated by the product seller through the Internet, and views advertisements corresponding to the payment for a predetermined period for a predetermined time period. Internet advertising method comprising a. The Internet advertisement method according to claim 1 or 4, wherein the advertisement provided by the advertisement server is paused for a predetermined time in order to prevent a simple click of the consumer and to inform the contents of the advertisement. The Internet advertisement method of claim 1 or 4, wherein the advertisement provided by the advertisement server is configured to click the next advertisement subscription column using a mouse to view the next advertisement among a plurality of advertisement contents. .