KR100706963B1 - Free mobile e-book service system - Google Patents

Abstract

The present invention relates to a free mobile e-book subscription service system, comprising: a free mobile e-book subscription issue unit for issuing a free mobile e-book subscription right; A free mobile e-book license management database for storing the issuance information of the free mobile e-book license; A free mobile e-book use request information receiving unit for receiving free mobile e-book request information and merchant identification information including a phone number of a customer who has obtained a free mobile e-book use right from the merchant terminal; An authentication processing unit for processing authentication by searching for existence of free mobile e-book usage right information corresponding to the affiliated store identification information; If the authentication process is confirmed by the authentication processing unit includes a free mobile e-book usage rights management unit that allocates and transmits the free mobile e-book content to the phone number of the corresponding customer terminal, so that the customer free mobile e-book when processing the customer's compensation By making the content available and further including the advertisement in the free mobile e-book, the advertisement effect can be maximized.

Mobile eBooks, Advertising, Merchants

Description

Free mobile e-book service system {Free mobile e-book service system}

1 is a system block diagram according to an embodiment of a free mobile e-book license service system according to the present invention.

FIG. 2 is a flowchart showing the operation relationship of the embodiment shown in FIG.

<Explanation of symbols for the main parts of the drawings>

100: free mobile e-book license management server

110: Free Mobile eBook Issue

120a: Free Mobile eBook License Management Database

120b: Free Mobile Ebook Management Database

120c: Free Mobile Ebook Information Database

130: Free mobile e-book request information receiving unit

140: authentication processing unit

150: Free Mobile eBook License Management Department

160: free mobile e-book purchase request information receiving unit

170: Free mobile e-book ticket sales processing unit

180: payment processing unit 190: refund processing unit

200: merchant terminal 300: customer terminal

400: financial company server

The present invention relates to a free mobile e-book service system, and in particular, merchants distribute free mobile e-books to customers, and allow customers to use free mobile e-book content for free using the free mobile e-books. It relates to a free mobile e-book license service system.

Currently, companies use a variety of marketing techniques to promote their products and attract one more customer. One of these marketing techniques is to give gifts or giveaways to customers who buy their goods or use their services. By paying for them, it is possible to attract customers and increase the company's credibility.

Recently, a mobile communication terminal having a multimedia function is gradually becoming a daily tool for individuals, and various mobile marketing techniques are applied and implemented through such a mobile communication terminal.

Mobile marketing based on instantaneous, location-based, target marketing, interactivity, and portability of information has infinite potential, and patent application No. 10-2004-0017721 filed by the applicant of the present invention (2004. 03. In 16), the merchant distributes free mobile game licenses to customers in order to reward customers, and allows customers to enjoy free mobile games by downloading and executing free mobile game contents to their client terminals using this free mobile game license. Furthermore, by offering prizes to customers according to the game scores obtained by free mobile game proceedings, we propose a mobile marketing system that is advantageous for advertising merchants and attracting customers.

However, since the customer base enjoying mobile games is mainly limited to young people in their teens and twenties, it was difficult to obtain marketing effects through mobile games for elderly people over thirties and forties. Customers in their 30s and 40s are more likely to use e-books such as electronic poems, electronic meditation books, electronic cartoons, electronic pockets, etc., using their mobile phones, regardless of time and space, in busy daily life, rather than simply engaging mobile games. Will love you. Therefore, by providing these mobile e-books to mobile users for free, and placing advertisements within these free mobile e-books, customers can use the e-books for free, and the advertisers can maximize their advertising effect. Will have

Therefore, the present inventors distribute free mobile e-books to customers for the purpose of rewarding customers, and the customers use the free mobile e-books to download and execute free mobile e-book contents to their customer terminals. In order to enjoy books, and furthermore, it is possible to efficiently advertise by listing advertisements in free mobile e-books, thereby researching mobile marketing that is advantageous for attracting customers.

 The present invention has been invented under the above-mentioned purpose, and merchants distribute free mobile e-books to customers in terms of customer rewards, and customers can enjoy free mobile e-books using this free mobile e-books. Its purpose is to provide a right-of-use service system.

Still another object of the present invention is to provide a free mobile e-book license service system capable of efficient advertisement by listing an advertisement in a free mobile e-book.

According to an aspect of the present invention for achieving the above object, the free mobile e-book subscription system according to the present invention issues a free mobile e-book subscription and sells it to the affiliate store and stores its sales information, from the merchant terminal Receive the free mobile e-book request information and merchant identification information including the phone number of the customer who obtained the free mobile e-book subscription rights, and search for the existence of free mobile e-book license sales information corresponding to the received merchant identification information. If the authentication is confirmed, the mobile phone content to be assigned to the mobile phone number of the corresponding customer terminal characterized in that the transmission.

Accordingly, in the free mobile e-book service system according to the present invention, merchants distribute free mobile e-book rights to customers in terms of customer compensation, and customers can enjoy free mobile e-books using the free mobile e-book rights. .

Meanwhile, according to an additional aspect of the present invention, an advertisement is included in the free mobile e-book.                         

Therefore, since the advertisement is output when the customer reads the e-book for free, the advertiser can effectively advertise his company through the free mobile e-book.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the present invention.

1 is a system block diagram according to an embodiment of a free mobile e-book service system according to the present invention.

The free mobile e-book subscription service system according to this embodiment issues a free mobile e-book subscription that the free mobile e-book subscription management server can download and use at least one free mobile e-book for free. The management server receives a free mobile e-book subscription request from each affiliate, sells free mobile e-book subscriptions to each affiliate, and each merchant provides this free mobile e-book subscription to its customers. At this time, the free mobile e-book usage rights management server manager issues the free mobile e-book use rights through online / offline and sells them to merchants.

The free mobile e-book license management server may be operated by a mobile communication company or a separate service provider.

The e-book is a comprehensive concept in the form of text, still image, flash, video, voice, or a combination thereof, such as an electronic poem, an electronic meditation book, an electronic cartoon, an electronic bag, a video novel, and various learning programs.

The free mobile e-book is a right that allows merchants to use mobile e-books free of charge to reinvite customers to customers who purchase goods or use the service. Various advertisements may be included as well. The customer will use the free mobile ebook to use the free mobile ebook by downloading the free mobile ebook from the free mobile ebook license management server and storing it on his / her customer terminal to execute the free mobile ebook. Watched ads.

The free mobile e-book usage right is a comprehensive concept that can be provided in various ways without regard to its form, such as an offline coupon form in which an advertisement of a merchant is written or an electronic barcode form in a digital data format.

On the other hand, customers can use the free mobile e-book service by distributing the free mobile e-book subscription through the following methods.

After a customer joins a merchant online or offline, or purchases a product from a merchant, and receives a free mobile e-book subscription as a reward for the customer, the customer directly requests a free mobile e-book service from the merchant, or You can access the free e-book section of the merchant's homepage or various portal sites by using the wireless Internet connection or request a free mobile e-book service, or access the free e-book section of the merchant's homepage or various portal sites by using a personal computer. By requesting a free mobile e-book service it is possible to use a free mobile e-book service.

Specifically, the free mobile e-book subscription service system according to this embodiment includes a free mobile e-book usage rights management server 100, merchant terminal 200, customer terminal 300, financial institution server 400. .

The free mobile e-book usage rights management server 100 is responsible for customer management, such as issuing a free mobile e-book usage rights that can be used free of charge mobile e-books to sell to merchants.

Specifically, the free mobile e-book usage rights management server 100 is a free mobile e-book use rights issuer 110, a free mobile e-book use rights management database 120a, and a free mobile e-book use request information receiving unit 130 And an authentication processing unit 140 and a free mobile e-book usage right management unit 150.

The free mobile e-book usage rights issuer 110 issues a free mobile e-book usage right.

The free mobile e-book usage rights management database 120a stores the issue information and sales information of the free mobile e-book use rights.

The sales information includes each affiliate store identification information for purchasing a free mobile e-book, a purchase amount or purchase number, inventory amount, or inventory number of each affiliate store, and customer management can be performed using this sales information.

The free mobile e-book request information receiving unit 130 receives free mobile e-book use request information and merchant identification information including a phone number of a customer who has obtained a free mobile e-book use right from the merchant terminal 200.

Each merchant distributes a free mobile e-book subscription to its customers in exchange for purchasing a product or using a service, and receives a telephone number of the corresponding customer through the merchant terminal 200 at the request of the customer who obtained the free mobile e-book. The free mobile e-book usage right request information is transmitted to the free mobile e-book use rights management server 100. At this time, the merchant identification information such as a unique number set in the merchant terminal 200 is transmitted together.

On the other hand, through the merchant terminal 200 does not enter and send free mobile e-book request information including the phone number of the customer who obtained the free mobile e-book use rights, free mobile electronics using the customer terminal 300 It is also possible to input and use book request information.

The affiliated store terminal 200 includes a dedicated terminal and a personal computer installed in the affiliated store, a mobile communication terminal of the affiliated store, a PDA, and the like.

The affiliated store may be offline or may be an internet homepage existing online.

The authentication processing unit 140 processes authentication by searching for the existence of free mobile e-book usage rights information corresponding to the affiliated store identification information.

The sales information stored in the free mobile e-book license management database 120a stores the identification information of each merchant who purchased the free mobile e-book license, the purchase amount or the number of purchases, the amount of inventory, or the number of stocks of each merchant, and the authentication The processing unit 140 searches for this sales information and checks for the existence of sales information corresponding to the affiliated store identification information transmitted from the affiliated store terminal 200 by the free mobile e-book request information receiving unit 130, and confirms the authentication. .

The technology for processing the authentication by searching the above database is a conventional technique that is already known and implemented in various ways prior to this application, a detailed description thereof will be omitted.

The free mobile e-book usage right management unit 150 allocates and transmits free mobile e-book contents to the telephone number of the corresponding customer terminal 300 when the authentication is confirmed by the authentication processing unit 140, and free mobile for the customer. Stores e-book content allocation information.

That is, when the authentication is confirmed by the authentication processing unit 140, the free mobile e-book license system according to the present invention is free mobile to the phone number of the corresponding customer terminal 300 through the free mobile e-book license management unit 150 The e-book contents are read and transmitted from the free mobile e-book information database 120c, and the free mobile e-book content allocation information for the corresponding customer is stored in the free mobile e-book management database 120b.

The free mobile e-book information database 120c stores at least one or more free mobile e-book contents, and in this free mobile e-book, advertisements can be linked, and preferably, each merchant includes an advertisement for each merchant. You can also enable advertising. Therefore, it is preferable that the free mobile e-book usage right management unit 150 provides free mobile e-book content including each affiliate store advertisement when the free mobile e-book content is transmitted to the customer terminal 300.

On the other hand, the advertisement is implemented to include the merchant homepage URL or phone number, such that the customer can access the homepage, or induces a call to the merchant phone number to be advantageous to attract customers.

The free mobile e-book management database 120b preferably stores free mobile e-book content allocation information including a customer terminal number receiving the free mobile e-book content. The free mobile e-book content allocation is performed using this information. It may be implemented to pay prizes to customers who received them through raffle.

Then, the customer who has received the free mobile e-book content will enjoy the e-book by executing the free mobile e-book content using his or her customer terminal 300.

Accordingly, by doing so, the free mobile e-book service system according to the present invention allows merchants to distribute free mobile e-book rights to customers in terms of customer rewards, and allows customers to enjoy free mobile e-books using the free mobile e-book rights. Further, it is possible to maximize the advertising effect by including a variety of advertisements, such as advertising each merchant in the free mobile e-book output to the customer when using the mobile e-book.

On the other hand, according to an additional aspect of the present invention, the free mobile e-book license management server 100 according to the present invention is a free mobile e-book subscription request information receiving unit 160, and a free mobile e-book license sales processing unit 170 It may further include.

The free mobile e-book subscription request information receiving unit 160 receives the free mobile e-book subscription purchase request information from the merchant terminal 300.

Each merchant that wants to provide free mobile e-book usage rights to customers requests a free mobile e-book usage rights through online / offline to the free mobile e-book usage rights management server 100 as their own demand. When a purchase request is made through offline, a contract is made, and when a purchase request is made through online, the free mobile e-book license purchase request information from each affiliated terminal 200 is received. Will be received via).

The free mobile e-book usage right processing unit 170 sells free mobile e-book use rights to the corresponding merchant terminal 300 according to the free mobile e-book use rights purchase request information, and the sales information management of the free mobile e-book use rights Stored in the database 120a.

The free mobile e-book use rights management server 100 that receives the free mobile e-book use rights purchase request information transmitted from the merchant terminal 200 corresponds to the free mobile e-book use rights purchase request information requested by each merchant terminal 200. The merchant terminal 200 sells and allocates a free mobile e-book use right, and stores the sales information in the free mobile e-book use right management database 120a.

Meanwhile, according to an additional aspect of the present invention, the free mobile e-book license management server 100 according to the present invention may further include a payment processing unit 180.

The payment processing unit 180 processes a payment for a free mobile e-book subscription purchase.

For example, the free mobile e-book usage rights management server 100 according to the free mobile e-book use rights purchase request information requested by each merchant terminal 200, through the payment processing unit 180 for the free mobile e-book use rights purchase The payment related screen interface for receiving the payment for the payment is sent to the corresponding merchant terminal 200 and displayed, and the payment information input from the merchant terminal 200 is requested to the financial institution server 400 for payment processing. The payment processing result is received from the financial institution server 400.

The payment processing may include online bank transfer, credit card payment, and the like, and may be implemented to enable prepaid payment or postpaid payment. Such payment-related technology is a conventional technology that is already known and implemented variously before this application, a detailed description thereof will be omitted.

On the other hand, according to an additional aspect of the present invention, the free mobile e-book license management server 100 according to the present invention may further include a refund processing unit 190.

The refund processing unit 190 receives the refund request information and the merchant identification information for the free mobile e-book license from the merchant terminal 200, and the merchant from the sales information stored in the free mobile e-book license management database 120a If the sales information corresponding to the identification information is present, it is searched for and if there exists, a refund amount is processed according to the refund request information, and the sales information for the affiliated store is updated.

That is, when the free mobile e-book usage rights purchased from the free mobile e-book usage rights management server 100 are distributed to the customer and left, each merchant requests a refund on the remaining portion on / offline. When requesting a refund via online, the refund request information transmitted from the merchant terminal 200 is received by the refund processing unit 190, and the refund processing unit 190 is the free mobile e-book according to the received refund request information. Search and authenticate whether the sales information corresponding to the affiliated store identification information exists from the sales information stored in the usage right management database 120a, and if it is authenticated, pay the refund amount according to the information usage right to be returned to the financial institution server 400. Request processing and update processing of the free mobile e-book license management database 120a.

The affiliated store terminal 200 transmits free mobile e-book use request information including a telephone number of a customer and affiliated store identification information for authentication to the free mobile e-book license management server 100.

On the other hand, the merchant terminal 200 transmits the free mobile e-books use rights purchase request information to the free mobile e-books right management server 100, the free mobile e-books use rights management server 100 from the free mobile e-books The method may further include receiving free mobile e-book usage rights allocation information according to the use right purchase request information.

On the other hand, the customer terminal 300 receives the free mobile e-book content from the free mobile e-book usage rights management server 100, and executes it according to the operation of the customer so that the customer can use the free mobile e-book. The customer terminal 300 is a wireless communication terminal including a mobile phone, PDA.

For example, suppose that the operator of the free mobile e-book usage rights management server 100 issues a free mobile e-book use right and sells a predetermined amount of free mobile e-book use rights to the department store.

The department store provides the free mobile e-book voucher purchased as a free gift to the customer who purchased the product at the department store. At this time, the department may be advertised in a free mobile e-book ticket to promote the department store.

When the customer requests the use of the free mobile e-book, the corresponding department store enters the customer terminal 300, the telephone number of which the free mobile e-book is distributed using the merchant terminal 200, and the free mobile e-mail with its affiliated store identification information. The book usage rights management server 100 transmits the free mobile e-book request information.

The free mobile e-book usage rights management server 100 checks whether the free mobile e-book usage rights are sold to the corresponding department store and transmits the free mobile e-book contents to the corresponding customer terminal 300. At this time, it is preferable that various advertisements, such as the advertisement of the department store, are included in the free mobile e-book.

The customer who receives this enjoys the e-book by executing the free mobile e-book using his customer terminal 300.

At this time, the advertisement included in the free mobile e-book is output while the customer is using the e-book, the customer is watching the advertisement to maximize the advertising effect.

On the other hand, the financial company server 400 processes the payment for the free mobile e-book purchase request or refund request.

That is, the free mobile e-book usage rights management server 100 corresponds to the free mobile e-book use rights purchase or refund request information according to the free mobile e-book use rights purchase or refund request information from each of the merchant terminals 200. The financial institution server 400 requests the payment processing for the purchase or refund payment, and the financial institution server 400 processes the payment for the free mobile e-book purchase or refund according to the payment request and the payment processing result. Send a free mobile e-book license management server (100).

The payment processing by the financial company server 400 includes online bank transfer, credit card payment, and the like, and this payment related technology is a conventional technology that is already widely known and implemented before this application, and thus detailed description thereof will be omitted. I would like to.

The operational relationship of the free mobile e-book service system according to this embodiment having the above-described configuration will be described with reference to FIG.

FIG. 2 is a flowchart showing an operation relationship of the embodiment shown in FIG.

First, in step S110 issuing a free mobile e-book license through the free mobile e-book license issue unit 110 of the free mobile e-book license management server 100, the issued information is a free mobile e-book license database ( 120a).

In step S120, through the free mobile e-book use rights management server 100 of the free mobile e-book use rights purchase request information receiving unit 160 receives a free mobile e-book use rights purchase request information from the merchant terminal 200, the payment processing unit A request is made to the financial institution server 400 to process the payment for the free mobile e-book purchase price through 180, and receives a payment processing result.

Free mobile e-books according to the free mobile e-books purchase request information to the merchant terminal 200 through the free mobile e-books right sale processing unit 170 of the free mobile e-books right management server 100 in step S130 The sales rights are processed and stored in the free mobile e-book usage rights management database 120a.

Free including the phone number of the customer who obtained the free mobile e-book use rights from the merchant terminal 200 through the free mobile e-book use request information receiving unit 130 of the free mobile e-book use rights management server 100 in step S140 Receives mobile e-book request information and affiliated store identification information.

In step S150, the sales information corresponding to the affiliated store identification information exists from the sales information stored in the free mobile e-book right management database 120a through the authentication processing unit 140 of the free mobile e-book right management server 100. Handles authentication by searching for

In step S160, if the authentication is performed in step S150, the free mobile e-book usage rights management unit 150 of the free mobile e-book usage rights management server 100 transmits the free mobile e-book contents to the telephone number of the corresponding customer terminal 300. do.

Therefore, by doing as described above it is possible to achieve the object of the free mobile e-book service system according to the present invention presented above.

As described above, the free mobile e-book service system according to the present invention, the merchant distributes the free mobile e-book subscription to the customer in terms of customer compensation, the customer enjoys the free mobile e-book using this free mobile e-book subscription It can be long, and by including advertising in this free mobile e-book, it has a useful effect to maximize the advertising effect.

While the invention has been described with reference to the preferred embodiments, which are referred to by the accompanying drawings, it is apparent that various modifications are possible without departing from the scope of the invention within the scope covered by the following claims from this description. .

Claims (12)

delete A free mobile e-book issuing unit for issuing a free mobile e-book use right; A free mobile e-book license management database for storing the issuance information and the sales information of the free mobile e-book license; A free mobile e-book subscription request information receiving unit for receiving free mobile e-book subscription request information from a merchant terminal; A free mobile e-book ticket sales processing unit for selling the free mobile e-book license to the affiliated terminal according to the free mobile e-book license purchase request information and storing the sale information in the free mobile e-book license management database; A free mobile e-book use request information receiving unit for receiving free mobile e-book request information and merchant identification information including a phone number of a customer who has obtained a free mobile e-book use right from the merchant terminal; An authentication processing unit for processing authentication by searching for existence of free mobile e-book usage right information corresponding to the affiliated store identification information; A free mobile e-book usage right management unit for allocating and transmitting free mobile e-book contents to the telephone number of the corresponding customer terminal when the authentication is confirmed by the authentication processing unit, and storing the free mobile e-book content allocation information for the corresponding customer; Free mobile e-book license service system comprising a free mobile e-book license management server comprising. The method of claim 2, The free mobile e-book license management server: A payment processing unit for processing a payment for a free mobile e-book subscription; Free mobile e-book license service system, characterized in that it further comprises. The method of claim 3, wherein The free mobile e-book license management server: Receive the refund request information and the merchant identification information for the free mobile e-book voucher from the merchant terminal, and if the sales information corresponding to the merchant identification information exists from the sales information stored in the free mobile e-book license management database exists A refund processing unit for processing a refund amount according to the refund request information and updating the sales information for the affiliated store; Free mobile e-book license service system, characterized in that it further comprises. The method according to any one of claims 2 to 4, The free mobile e-book service system, characterized in that the free mobile e-book includes an advertisement. The method of claim 5, The free mobile e-book service system is: The free mobile e-book usage rights service further comprises a free mobile e-book use request information including a telephone number of the customer to the free mobile e-book use rights management server, and a merchant terminal for transmitting the affiliated store identification information for authentication. system. The method of claim 6, The merchant terminal transmits a free mobile e-book subscription request information to the free mobile e-book license management server, and a free mobile e-book license according to the free mobile e-book license purchase request information from the free mobile e-book license management server A free mobile e-book service system, further comprising receiving the allocation information. The method of claim 7, wherein The free mobile e-book service system is: The free mobile e-book subscription service system, characterized in that it further comprises a financial company server that handles the payment for the free mobile e-book purchase request. The method of claim 8, The free mobile e-book service system is: Free mobile e-book usage rights service system, characterized in that it further comprises a customer terminal for receiving and executing free mobile e-book content from the free mobile e-book usage rights management server. The method of claim 9, The customer terminal is a free mobile e-book service system, characterized in that the wireless communication terminal including a mobile phone, PDA. The method of claim 5, The free mobile e-book service system, characterized in that the advertisement is advertising each merchant. The method of claim 11, The free mobile e-book service system, characterized in that the advertisement includes a homepage URL or a phone number of each merchant.

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