CN1385030A - Advertising method using digital file and using telephone receiver for digital motion picture advertisement - Google Patents
Advertising method using digital file and using telephone receiver for digital motion picture advertisement Download PDFInfo
- Publication number
- CN1385030A CN1385030A CN00814959A CN00814959A CN1385030A CN 1385030 A CN1385030 A CN 1385030A CN 00814959 A CN00814959 A CN 00814959A CN 00814959 A CN00814959 A CN 00814959A CN 1385030 A CN1385030 A CN 1385030A
- Authority
- CN
- China
- Prior art keywords
- digital
- advertisement
- document
- data
- dynamic image
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
- H04N21/23614—Multiplexing of additional data and video streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
- H04N21/4348—Demultiplexing of additional data and video streams
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/24—Systems for the transmission of television signals using pulse code modulation
- H04N7/52—Systems for transmission of a pulse code modulated video signal with one or more other pulse code modulated signals, e.g. an audio signal or a synchronizing signal
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Telephonic Communication Services (AREA)
Abstract
An advertising method using a digital file such as a digital audio data or a digital motion picture data is disclosed. Further, a motion picture telephone receiver is disclosed which makes it possible to view motion picture advertisements by using a digital file. In the advertising method using the digital file, an advertisement or a public announcement can be inserted into a digital audio file or into motion picture telephone receiver, so that the advertisement or the public announcement would be displayed during the reproduction of the digital file or during the telephone talks. Therefore, the products or services to be sold can be widely advertised. Further, in the case where an advertisement data is loaded in a digital file, the digital files are distributed at no charge or at a discounted rate, so that the advertisement can be widely promoted. Thus the users of digital file gain benefits, while the advertisement is promoted.
Description
Technical field
The present invention relates to utilize the advertising method of digital document such as digital audio-frequency data or digital motion picture data, and relate to the dynamic image telephone receiver that can utilize digital document to watch the dynamic image advertisement.Specifically, the present invention relates to utilize letter, image and comprise advertising method as the dynamic image of the special content of caption data or dynamic image data or bulletin.
Background technology
Because the extensive use of computer and the progress of multimedia technology, various stored informations are all handled with the form of digital document such as the information of sound, dynamic image, still frame, learning materials and the like.This digital document is stored with binary form, and therefore, storage is convenient with transmission, can be transferred to Anywhere simultaneously.Therefore, it is used more and more widely.And in order to transmit effectively, various digital document forms are developed, and cause and improved compression ratio, and that digital loss can be reduced to is minimum.
Can comprise video and voice data with the data that the form of digital document is stored, such as sound, dynamic image, still frame, alphabet data etc., thereby its expression scope enlarges gradually.This digital document adopts binary system, and therefore, the modulation of data and conversion just can be carried out easily.By utilizing this advantage, just can be added to alphabet data above the dynamic image.
Yet, conventionally handle the expense that digital document will cost a lot of money, therefore, the information that only is necessary just is stored.For example, movie conversion is become digital motion picture, perhaps stores audio data.
Also have, must spend to buy: by the dynamic image document of conversion film acquisition; Digital audio document by the acquisition of storage music; And the digital document that contains learning materials.This popularization of using for useful data is an obstacle always.
As an example, will the audio documents that contain caption data be described below.
Digital audio-frequency data can store the caption information by subtitler's definition.At this caption information of digital audio and video signals reproduction period with decoded, so that on display device, show as LCD.
The inventor has proposed state-of-the-art method in the method for digital caption data load to the digital audio and video signals.In this captions loading method of the inventor, at first, if selected the caption data input pattern, then to make the size of relevant captions display frame, the judgement of the identification error of the pause of relevant word and relevant shown picture according to digital audio-frequency data.
Afterwards, according to syllable, word, OK, the order of paragraph and page or leaf forms the captions unit, and tabulation then is shown.Carry out the frame data loading procedure then, then selecting will be by synchronous captions unit.Then come the number and the Automatic Logos of judgment frame by the rendering frame data.
According to judgement to the frame number Automatic Logos, be frame number Automatic Logos if find this, then carry out a captions unit number Automatic Logos subprogram.On the other hand, if find it is not Automatic Logos, then specify frame number with the information synchronization of reproducing.Then carry out the judgement whether captions unit frame number wants correct.
According to the judgement that whether will make amendment to frame number,, then between syllable unit and word cell, make identification if do not require modification.Then this frame number is assigned to this syllable unit and word cell.
This process is carried out according to following mode.That is, when caption data being loaded on the data tones audio data, by first phrase of caption data and captions unit or first syllable are elected to be kernel language, the wave mode of kernel language promptly is extracted out and carries out each other comparison.By this process, the recovery time dot information is found rapidly, and therefore for each captions unit, information can be recorded on the digital audio-frequency data.Like this, just can edit and retrieve various caption informations.Like this, captions just can be presented on the LCD screen board in the best way, and therefore, the marking algorithm of captions can be simplified.
Music information or learning materials can store by this way, by the captions marking algorithm caption data are loaded on the digital audio-frequency data.In this way, repeat to reproduce, therefore obtain the results of learning of video and audio frequency.
Especially for learning materials, its focus is to listen.When carrying out audio frequency output, caption data is presented on the display panel, so the results of learning height.
Simultaneously, learn a language with the digital cassette player with caption function or the situation of popular song under, the digital audio-frequency data that is stored in nonvolatile memory such as flash memory or the multimedia card (MMC) can reproduce, and the digital audio document that perhaps is stored in the computer can download on the digital cassette player so that reproduce.Or, the digital caption voice data can by PC communication or by the Internet download to PC, can reproduce with digital cassette player with the toilet data downloaded.
Above-mentioned digital audio document is used to learn a language or song mostly, so common people will buy by paying.Therefore, they are very limited to the universal of masses.
Therefore, require to advance popularizing of digital document application, such as under situation, and under situation for the customizing messages of specific purpose distributed for free digital audio document form for the Holy Bible of the purpose distributed for free digital audio document form of doing missionary work or Buddhist sutra.This requirement also can be seen in digital document can be paid the film industrial field of buying.
Summary of the invention
The present invention is intended to overcome the problem of above-mentioned routine techniques.
Therefore, the purpose of this invention is to provide a kind of advertising method that utilizes the digital caption player, in the method, when forming study or other digital documents, load caption data such as advertisement or bulletin, so that at digital audio document reproduction period, caption data can show in display window.
Another order of the present invention provides advertising method, in the method, but advertisement is loaded in the digital document of the identifying information with video and audio frequency with the form of audio documents, dynamic image document, still frame document or learning materials document, so that the digital audio document can the gratis or distributed according to a discount rate, improve advertising results whereby.
The advertising method that another purpose of the present invention provides the dynamic image telephone receiver and utilizes the dynamic image phone to meet sb. at the airport, in the method, telephone charges can be exempted if calling party is watched advertisement, so advertising results can be improved.
For achieving the above object, use the advertising method of digital caption player of the present invention to comprise step: by caption data such as advertisement or bulletin are added to preparation digital audio document on the digital audio document; When reproducing the digital audio document, display ads or bulletin on the subtitle region of figure LCD.
In another aspect of the present invention, use the advertising method of digital document of the present invention to comprise step: the digital document of selling loading advertisement with free or discount rate; Sell the not digital document of the scale fee of carrying advertisement.
Aspect another, dynamic image telephone receiver of the present invention comprises of the present invention: the advertising image display-device driver is driven by the output signal of the control section of dynamic image telephone receiver, so that show advertising message except that key frame; With the advertising image display device of the adjacent installation of dynamic image display apparatus, the driving of the signal by the advertising image display-device driver comes the advertising message of display of visually form, therefore, during taking on the telephone, shows the advertisement picture except that key frame.
Aspect another, use the advertising method of dynamic image telephone receiver of the present invention to comprise step: in logic the display screen that is used for dynamic image to be divided into two districts of the present invention; Divide display ads in the district in two districts; And show dynamic image in another district in two districts that divided.
Description of drawings
By the reference accompanying drawing the preferred embodiments of the present invention are described in detail, above-mentioned purpose of the present invention and other advantages will become more clear, wherein:
Fig. 1 illustrates an example of the profile of general digital caption player;
Fig. 2 is the calcspar of the internal structure of this digital caption player;
Fig. 3 illustrates the division of the figure LCD screen board that is used to add advertisement of the present invention;
Fig. 4 illustrates the structure with the synchronous captions document of digital audio-frequency data of the present invention;
Fig. 5 shows the example of structure of the copy of the password unanimity of protecting advertisement of the present invention;
Fig. 6 shows the flow chart based on the implementation of the captions advertisement of advertising method of the present invention;
Fig. 7 shows the advertising method that uses digital document of the present invention;
Fig. 8 is based on the front view of MP3 player of the display ads of advertising method of the present invention;
Fig. 9 is based on the front view of the computer monitor tableaux of the shown advertisement of the advertising method that uses digital document of the present invention;
Figure 10 illustrates the notion of using the communication network that is used for the distribute data document of digital document advertising method based on the present invention;
Figure 11 illustrates the front view of conventional dynamic image telephone receiver example;
Figure 12 illustrates the enlarged drawing of display screen of the dynamic image telephone receiver of Figure 11;
Figure 13 is based on the front view of the display screen of having divided of the advertising method that uses digital document of the present invention;
Figure 14 is the front view of the display screen of dynamic image telephone receiver of the present invention;
Figure 15 illustrates the structure calcspar of conventional dynamic image telephone receiver example;
Figure 16 illustrates the structure calcspar of dynamic image telephone receiver example of the present invention;
Figure 17 illustrates the system that is used to carry out the advertising method that uses dynamic image telephone receiver of the present invention.
Embodiment
At first, utilize the advertising method of digital caption of the present invention to be described referring to figs. 1 through 6 pairs.
Fig. 1 shows the example of general digital caption player profile situation.As shown in the drawing, figure LCD 17 is arranged at middle body, so that show and the synchronous caption character of audio signal that reproduces.Around figure LCD 17, the key button that is provided with press key input section part 14 is to select the various functions of digital player.
Fig. 2 is a calcspar of showing the internal structure of general digital caption player.As shown in the drawing, CPU 10 links to each other with the key input part 14 of the various function selection buttons that comprise the captions player (play, put soon, stop).And, CPU 10 be connected by Communications Interface Unit 12 from PC 13 input captions digital audio-frequency datas.
Being imported into the digital audio-frequency data that has also loaded caption data among the CPU 10 is in the above deposited in the data storage 15.And CPU 10 receives the captions digital audio-frequency data that has been stored in the extended menory card 11.
The caption data of being handled by CPU 10 outputs to figure LCD 17 via lcd controller/alphabetical maker 16.Also the voice data of having been handled by CPU 10 finally is output to loud speaker 20 via decoder 18 and DAC 19.
When the digital caption player when external source receives language learning digital caption data, if data source is positioned at PC 13, then CPU 10 connects by a Communications Interface Unit such as USB or RS232C printer port.On the other hand, if data source is arranged in the database server of wired switching system, then CPU 10 connects by communication modem.
The digital caption data that receive by Communications Interface Unit 12 or communication modem are deposited in the data storage 15.Therefore, the selection of the data based press key input section part 14 of storage is handled by a corresponding program.Like this, the data tones audio data is handled by decoder 18 and DAC 19 so that finally output to loud speaker 20, is then handled so that finally output to figure LCD 17 by lcd controller/literal maker 16 with the digital caption data that digital audio-frequency data is synchronous.
Also have, also handle in an identical manner via the digital caption data of the extended menory card 11 of a socket input, so as to output to the synchronous captions screen of digital audio-frequency data on.
Fig. 3 is depicted as the division that adds advertisement of the present invention and the figure LCD display is carried out.As shown in the figure, the top of LCD 17 is as captions advertisement area 17-1, and middle region and lower region then are used separately as the captioned test district 17-2 and the icon area 17-3 of audio sync.
The captions advertisement area 17-1 of Fig. 3 is an example, and therefore, any district of LCD caption window all can be as the captions advertisement area.
Fig. 4 illustrates the structure with the synchronous captions document of digital audio-frequency data of the present invention.As shown in the drawing, captions document of the present invention comprises that an advertisement clause that is arranged in title division inserts the district, and different with the captions document of routine, wherein title division and captions partly are separated from each other.
Fig. 5 shows the example of structure of the copy of the password unanimity of protecting advertisement of the present invention.The structure of caption data advertisement is used to prevent without authorization deletion and the modification of third party to advertising message.For example, first is a title, wherein contains the various information of ad data.Ensuing part contains ad data, and decline contains the written document data that ad data is protected.
Captions advertisement continuing in a certain zone of LCD form can word flow, letter moves or the form of flicker is programmed.
Simultaneously, can add proof data according to two CRC CRC 1 and CRC2, so that the information of protection captions advertisement is not deleted or revised by the third party such as two byte datas.
Fig. 6 is the flow chart of showing based on the captions advertisement execution process of advertising method of the present invention.
At first select PLAY (putting) key of the press key input section part of digital caption player to reproduce the digital audio-frequency data document.Then, the CPU of control system operation checks whether there is loading caption in the digital audio document.
If there is not caption data, then only reproduce and the outputting digital audio signal.On the other hand, if there is synchronous caption data, then whether there is the inspection of captions advertisement.
If there is not the captions advertisement, then reproduce and the output digital document according to the digital caption audio mode.On the other hand, if the digital caption advertisement is arranged, judge then whether the advertisement clause is effective.
Rapid in previous step, if the advertisement clause is effective, ad data and on the zone separately of the figure LCD of digital caption player, show simultaneously then with the caption data of audio sync.Simultaneously, digital audio-frequency data converts analog signal to by DAC after decoding, so that at last by loud speaker or earphone output.
Yet,, can conclude that ad data evil in damaged condition or its free phase are full if the validity of captions advertisement is expired or is undone.Therefore, by lcd screen output guide for use or warning.
Validity is judged the situation that the digital caption document is provided free with the form of shared document that is applied to.
Simultaneously, when digital audio caption data document is stored in the demountable extended menory card, can insert the captions advertisement.
To adding after the digital audio document that carries the captions advertising message handles, the document can be stored among digital document server or the PC.And the document can download to the digital caption player by Communications Interface Unit or data modem unit.And the digital audio document that is loading the digital advertisement captions can download in the digital caption player by the wireless-modulated decoder of RF interface equipment or RF form.
In this case, the digital caption data that contain the captions advertisement are provided free by service provider mostly, and service provider is compensated the cost of generation by the advertiser.Therefore, can not limit captions advertisement content and time limit.And, on a digital audio documents, can load a plurality of advertisements.
Fig. 7 to Figure 10 shows further expansion to form the advertising method of more general digital document.
In utilizing the advertising method of digital document of the present invention, commercial advertisement is inserted into digital document, and the user watches the advertisement in the digital document of free acquisition.Therefore, the user has to watch advertising message, thereby has improved advertising results.In addition, advertising method of the present invention can be used for all data files of current sale.And, also provide free the specific reproduction equipment that is used to reproduce digital document with special format, like this, the use of special number document just can further be popularized, and comes further to improve advertising results whereby.Described special format can only be reproduced by the reproducer of special use.
Should be very clear, can be used for digital document of the present invention and comprise: the described audio documents that contains caption data; Graphic documentation, as jpg, tif, bmp, gif, wmf etc.; Audio documents, as rm, ra, vqf etc.; The dynamic image document, as mpg, avi, mov, dat etc.; And current use other digital documents that maybe will be developed.The process of advertisement being inserted digital document can realize by the dedicated program of handling document.
In advertising method of the present invention, advertisement can be added into above-mentioned digital document, as has the audio documents of caption data, and the dynamic image document is in still frame document and the learning materials document.If advertisement is loaded in the digital document, this digital document can freely or by the discount ratio provide, and the digital document that does not add advertisement is sold by standard price.
Fig. 7 shows the advertising method that utilizes digital document of the present invention.
As shown in the drawing, if the digital document of charge and free digital document are arranged, then right to choose is granted the buyer.Digital document can be an audio documents, has the audio documents of caption data, dynamic image document, still frame document, and learning materials document.Especially, no matter can these documents by computer vision reappear theory, and perhaps whether these documents can only be reproduced by special player, and all documents all are available.If purchaser wants is bought digital document in the mode of paying, then selling can be to collect the mode sales figure document of a certain amount of currency.In this case, digital document can adopt the mode of CD ROM or other mediums, and perhaps, digital document can be downloaded by PC communication or by the Internet.Under situation about downloading, can give a certain amount of discount.So the digital document of selling does not comprise commercial advertisement, therefore, can not run into advertisement during the buyer broadcasts.
If buy the digital document that is added with advertisement, then sell and to add digital document to advertisement, and in this case, advertisement promptly can be halfhearted advertisement for the buyer, also can be the advertisement that the buyer wants.Digital document is added advertisement in advance, or adds advertisement when the sales figure document.
Under latter event, the purchase personnel can select the advertiser, and this also can be used as the data that advertiser's preference degree is estimated.If this process is used for the Internet etc., just can carry out global the advertiser being had a preference for appraisal, this will help advertiser's commerce policy to formulate.In the previous case, has the advertisement advantage of wide-scale distribution randomly.
Can insert digital document to advertisement according to the method for routine.Advertisement can be inserted to certain location in the digital document, or any position in the digital document, and all these all fall into scope of the present invention.
Fig. 8 is based on the front view of MP3 player of the display ads of advertising method of the present invention.Here, digital document provides free.This is the MP3 player, and special-purpose reproducer 30 has an advertisement clause " the English text that OOO is used to study English " in advertisement viewing area 32.This is an example that is loaded into the advertising message in the digital document.
Advertising message such as learning materials are crossed some times or of long duration can the change, so that it is upgraded.And, during the buyer uses digital document, can upgrade advertising message by the Internet etc.
Learning information " this is my MP3 player " is transfused to, and the also input thereunder of its Korean translation.This can be used for language learning, as Japanese, German, Chinese etc., and is applicable to all subjects, as social science, and natural science, economics etc.Can use the MP3 player plays, also can put with the calculating machine sowing.
Fig. 9 is based on the front view of the computer monitor tableaux of the shown advertisement of the advertising method that uses digital document of the present invention; On computer monitor screen, can show still frame or dynamic image.No matter be dynamic image or still frame, the form that the sign of advertisement all can still frame shows.
Digital document can adopt the form of CD-ROM or other mediums, and perhaps, digital document can or pass through the Internet download by PC communication.
Under the situation of the Internet, the web browser picture obtains the hurdle with a digital document and selectionbar provides.By calling selectionbar, digital document can be downloaded by free or the back of paying.Under the latter event of paying, specify the paying means, and pay to download digital document.
The download of digital document can be undertaken by the user PC 40 with Internet connection, perhaps utilizes the receiver of specific reproduction equipment to carry out.For example, under the situation of using PDA 42, download and directly undertaken by the Internet.In this case, utilization wired or wireless communication via satellite.
Perhaps, can directly download by the MP3 player of Fig. 8.In this case, also can pass through the vending purchasing digital document.That is, automatic vending machine should have a socket that can be connected with MP3, and charge or free selectionbar should be provided.So just can download digital document from automatic vending machine.
Under the situation of employing wireless the Internet, advantage is to capture world pop trend.Therefore, this knowledge should help Products Development, and advertisement also should be at this trend.Simultaneously, passing through under the situation of mobile phone-downloaded digital document, document is ordered and is paid the bill and select and can be undertaken by mobile phone.
Figure 11 to 17 shows the advertising method that uses mobile phone, and the telephone receiver that particularly has the dynamic image function is as IMT 2000.In this case, can be divided into the mobile phone with single image screen and mobile phone two parts of being with the adding advertisements image is described.
At first the dynamic image telephone receiver with reference to Figure 11 and 12 pairs of routines is described.
Figure 11 and 12 shows the example of conventional dynamic image telephone receiver.A radio receiver 100 and the screen 102 that is used to show dynamic image are arranged.The form of radio receiver 100 is similar to the mobile phone that uses at present, and can not only the display text data and can show real-time dynamic image.Therefore, when carrying out telephone talk, the caller can see the other side of conversation by display screen 102.This conventional display screen 102 is made of single screen such as LCD window.
Simultaneously, do not illustrate, the telephone receiver that can show dynamic image is also arranged though give in the accompanying drawings.The telephone receiver also has dynamic image display screen and a video camera similar to display screen 102, and therefore, the caller can see other callers' real-time dynamic image.Telephone receiver of the present invention is used to increase high added value, and this will be described below.
Referring to Figure 13 and 15, advertisement display method uses the wired or wireless dynamic image telephone receiver 100 with the display screen 102 that can show dynamic image.Display screen 102 is divided into two logical screens at least, and by a part 102a display ads of sub-screen 102, and another part 102b shows dynamic image in the receiver in routine.Screen is virtual division, is not physically but logically.This screen divider can be undertaken by the dynamic image telephone receiver of routine.
Figure 15 is the formation calcspar of dynamic image telephone receiver 100 examples of routine.As shown in the drawing, the dynamic image telephone receiver comprises: CPU 110, and the program that the operation of dynamic image telephone receiver 100 is controlled wherein is housed; Receiver 112 is from base station receiving dynamic image data and voice data; ROM 116; RAM 118; Moving image decoding device 120 is decoded to the dynamic image from CPU110; Digital zoom input 122 is used for the dynamic image from moving image decoding device 120 is outputed to dynamic image display 124; Audio decoder 126, the audio signal of CPU 110 outputs that are used to decode; DAC 128, are used for the output signal of audio decoder 126 is converted to analog signal; Amplifier 130 amplifies so that it is outputed to loud speaker 132 output signal of DAC 128; Moving picture encoding device 134 is to encoding from the dynamic image signal of video camera 136; ADC 140, are used to receive audio signal from Mike 142 so that convert thereof into digital signal; Audio coder 138 is encoded so that be entered into CPU 110 to the output signal of ADC 140; Reflector 114 is used to launch dynamic image data and voice data from CPU 100.
Advertising method of the present invention can not only be used for above-mentioned general communication terminal such as IMT 2000, and PDA etc. also can be used for all communication terminals that will be developed future.
For the situation of wired dynamic image telephone receiver, except providing a wireline interface with instead of wireless receiver 112 and the transmitting set 114, its structure is similar to the situation among Figure 15.
In the present invention, ad data is added on the dynamic image in the display.By ad data being inserted dynamic image data, can be from the wireless base station or an intermediate server (server computer that is used for wired or wireless data communication) ad data is offered telephone talk person.
That is to say that base station or relay station can be set at advertisement area to a certain section dynamic image data of being launched.Like this, ad data just can be inserted in the advertisement area that forms in the dynamic image district.If adopt this data insertion, as shown in Figure 13, can be divided into narrow upper zone 102a and wide lower region 102b to the single display of routine screen 102.Like this, as " going ahead! " ad data be displayed among the narrow lower region 102a, and common dynamic image is presented among the wide lower region 102b, so that can converse in common mode.
In this advertising method, advantage is that the routine call receiver that has the single display screen can use in the same old way.In Figure 13, be provided with a horizontal line display screen is divided into upper zone 102a and lower region 102b.Yet this only is a visual separation, rather than physically separately.
Figure 14 and 16 shows the separated physically telephone receiver of display screen.As shown in figure 14, here, ad data is not inserted in the dynamic image data, and has provided independently advertising image display driver 150 and independently advertisement display 152.That is to say that ad data is not inserted in the dynamic image data, but launch independently ad data.If want to improve advertising results, the setting of advertising image display 152 should be close to dynamic image display screen as far as possible.
As shown in figure 14, the display screen of dynamic image telephone receiver of the present invention is divided into top 102c and lower region 102d.Identical in the structure of lower region and operating feature and Figure 11 and 12.
Figure 16 is a calcspar of showing the example of the dynamic image telephone receiver with separate display screens.Compare with the dynamic image telephone receiver of routine among Figure 15, the dynamic image telephone receiver of Figure 16 comprises advertising image display driver 150 and advertising image display 152 again extraly.The function of advertising image display driver 150 is similar to digital zoom input 122 with characteristics, and the function of advertising image display 152 is similar to image display 124 with characteristics.
In the advertising method of Figure 13 and 14, advertising message can arbitrarily be changed by base station or server.Yet the difference between these two kinds of methods is, only just realization of advertisement demonstration when calling out realization in the method for Figure 13, and in the method for Figure 14, whenever advertisement can show on ad display screen in, so that improve advertising results.If discount is arranged the expense of calling or owing to watching advertisement to be exempted, then effect is especially good.Under Figure 14 situation, ad data passes through independently band emission, and therefore, ad data is by CPU 110 individual processing, so that dynamic image data outputs to the 102d district, and ad data outputs to the 102c district.
Like this, as mentioned above, under the situation that allows display ads, calling charge can give discount or release.This point is for wired and radio receiver and Yan Junneng is suitable for, and this point will further be described with reference to Figure 17 below.
As shown in the drawing, utilize mobile phone to receive data to base station with from the base station.Under this condition, communication service company as 018,019 and SK telecommunications can insert ad data in the dynamic image data that exchanges between talking with, launch ad data in this way.
The telephone receiver user can choose at random the reception of advertisement, so that can be according to watch discount or the release with expense to user of user to advertisement.For example, if the advertisement viewing time of accumulation surpasses the regular hour, then communication cost can be by discount 10-30% etc.In this way, the advertiser can access high advertising results, simultaneously, the telephone subscriber can the acquisition expense interests of deduction and exemption.
Advertising method of the present invention also can be used for showing the telephone receiver of dynamic image.In other words, telephone operator can transmit ad data with the form of packet, and the call expense can obtain high advertising results whereby in advance with discount on the basis of accumulation.
Should be clear, the present invention can be used for all wired and wireless dynamic image communication terminals, comprises the IMT 2000 that is developing at present.
As mentioned above, be described according to wireless dynamic image telephone receiver, but should be clear, and this advertising method can be used for wired dynamic image telephone receiver.That is to say and can not limit the scope of the invention.
According to aforesaid this invention, advertisement can be added on digital audio and the dynamic image telephone receiver.Advertisement is that the form with caption character and image provides.
Claims (15)
1. advertising method that utilizes digital document comprises step:
By being added to the digital audio document, the caption data as advertisement or bulletin prepares the digital audio document; And
When reproducing this digital audio document, display ads or bulletin on the subtitle region of figure LCD.
2. advertising method according to claim 1 is characterized in that, is stored in the extended menory card by the captions advertisement numerical data of digital caption player processing with the synchronous caption data of digital audio-frequency data.
3. advertising method according to claim 1 is characterized in that, downloads from PC by the letter interface equipment by the captions advertisement numerical data of digital caption player processing with the synchronous caption data of digital audio-frequency data.
4. advertising method according to claim 1 is characterized in that, downloads from server by radio communication modulation equipment by the captions advertisement numerical data of digital caption player processing with the synchronous caption data of digital audio-frequency data.
5. according to the described advertising method of any claim in the claim 1 to 4, it is characterized in that the advertisement caption literal that shows moves with word flow, literal or the mode of literal flicker shows in the zone of figure LCD.
6. advertising method that utilizes digital document comprises step:
By being added to as the number format document of digital audio documents, digital motion picture document, digital still pictures document or learning materials document, the caption data as advertisement or bulletin prepares the digital audio document;
When reproducing the digital audio document with the digital caption player, display ads or bulletin on the subtitle region of figure LCD;
Advertising method also comprises step:
Freely or by the discount rate sale add the digital document that carries advertisement;
Sell the not digital document of carrying advertisement by scale fee.
7. advertising method according to claim 6 is characterized in that, the digital document of carrying advertisement is sold by wired or wireless the Internet or by PC communication.
8. advertising method according to claim 6 is characterized in that, the specific reproduction equipment that can reproduce the digital document of carrying advertisement is distributed for free.
9. advertising method according to claim 6 is characterized in that, the equipment that can reproduce the digital document of carrying advertisement is personal computer, PDA, MP3 player or mobile phone.
10. according to the described advertising method of any one claim in the claim 6 to 9, it is characterized in that advertisement is to insert digital document according to buyer's order, perhaps, advertisement is arbitrarily to insert digital document by sellers in advance.
11. the dynamic image telephone receiver that can show dynamic image comprises:
The advertising image display-device driver is controlled by the output signal of dynamic image telephone receiver control section, so that show the advertising message except that key frame;
Advertising image display device near the installation of dynamic image display device, drive by the signal of advertising image display-device driver, so that come the signal of display ads, therefore in the mode of video, during telephone talk, shown the advertising image except that key frame.
12. a use can show the advertising method of the wired or wireless dynamic image telephone receiver of dynamic image, comprises step:
Logically dynamic image display screen is divided into two districts;
District's display ads in two districts that divided;
Another district in two districts that divided shows dynamic image.
13. advertising method according to claim 12 is characterized in that, advertisement and key frame are exported respectively by two logically separated screens.
14. a use can show the advertising method of the wired or wireless dynamic image telephone receiver of dynamic image, comprises step:
If the user wishes to watch advertisement, then specific advertisement is inserted user's display screen;
Give and the proportional discount of advertisement viewing time.
15. advertising method according to claim 13 is characterized in that, independently advertisement display device that can the display ads image is additional to be provided.
Applications Claiming Priority (6)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1999/37914 | 1999-09-07 | ||
| KR1019990037914A KR100337485B1 (en) | 1999-09-07 | 1999-09-07 | An advertisement method using a digital caption |
| KR1020000005982A KR20010078606A (en) | 2000-02-09 | 2000-02-09 | Method for advertising commercial using digital files |
| KR2000/5982 | 2000-02-09 | ||
| KR2000/7717 | 2000-02-18 | ||
| KR1020000007717A KR20010081678A (en) | 2000-02-18 | 2000-02-18 | Method for displaying advertisiments on telephone having motion pictures display and Telephone having advertisiment display and Method for advertisment using telephone having motion pictures display |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1385030A true CN1385030A (en) | 2002-12-11 |
Family
ID=27350056
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN00814959A Pending CN1385030A (en) | 1999-09-07 | 2000-09-07 | Advertising method using digital file and using telephone receiver for digital motion picture advertisement |
Country Status (4)
| Country | Link |
|---|---|
| JP (1) | JP2003509759A (en) |
| CN (1) | CN1385030A (en) |
| AU (1) | AU7041000A (en) |
| WO (1) | WO2001019083A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105810231A (en) * | 2016-01-26 | 2016-07-27 | 威盛电子股份有限公司 | Playing method and playing device of multimedia file |
| CN112397104A (en) * | 2020-11-26 | 2021-02-23 | 北京字节跳动网络技术有限公司 | Audio and text synchronization method and device, readable medium and electronic equipment |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101419155B1 (en) | 2010-06-14 | 2014-07-14 | 엠파이어 테크놀로지 디벨롭먼트 엘엘씨 | Display management |
| CN102279723A (en) * | 2011-08-24 | 2011-12-14 | 百度在线网络技术（北京）有限公司 | System and method for realizing split-screen display |
| JP5908783B2 (en) * | 2012-05-10 | 2016-04-26 | エンカレッジ・テクノロジ株式会社 | Advertisement-linked learning device, advertisement-linked learning method, and program |
Family Cites Families (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR950004703Y1 (en) * | 1990-12-12 | 1995-06-13 | 삼성전자 주식회사 | Caption signal recording and displaying unit in video tape recorder |
| JPH09247276A (en) * | 1996-03-01 | 1997-09-19 | Kokusai Electric Co Ltd | Additional service providing device for tv telephone system |
| KR19990068525A (en) * | 1999-05-31 | 1999-09-06 | 강선수 | The multimedia telephone including advertizing function |
| KR20010010504A (en) * | 1999-07-21 | 2001-02-15 | 손국일 | Handling technique of digital audio data synchronized with words or graphic information |
| KR20000030538A (en) * | 2000-03-06 | 2000-06-05 | 이만찬 | An advertisement method using mobile communication |
| KR20000037103A (en) * | 2000-04-07 | 2000-07-05 | 차주일 | Advertising method by which is used a video mobile communication terminal equipment |
-
2000
- 2000-09-01 AU AU70410/00A patent/AU7041000A/en not_active Abandoned
- 2000-09-07 WO PCT/KR2000/001023 patent/WO2001019083A1/en active Application Filing
- 2000-09-07 CN CN00814959A patent/CN1385030A/en active Pending
- 2000-09-07 JP JP2001522769A patent/JP2003509759A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105810231A (en) * | 2016-01-26 | 2016-07-27 | 威盛电子股份有限公司 | Playing method and playing device of multimedia file |
| CN105810231B (en) * | 2016-01-26 | 2019-01-25 | 威盛电子股份有限公司 | playing method and playing device of multimedia file |
| CN112397104A (en) * | 2020-11-26 | 2021-02-23 | 北京字节跳动网络技术有限公司 | Audio and text synchronization method and device, readable medium and electronic equipment |
| WO2022111206A1 (en) * | 2020-11-26 | 2022-06-02 | 北京字节跳动网络技术有限公司 | Audio and text synchronization method and apparatus, readable medium, and electronic device |
Also Published As
| Publication number | Publication date |
|---|---|
| JP2003509759A (en) | 2003-03-11 |
| AU7041000A (en) | 2001-04-10 |
| WO2001019083A1 (en) | 2001-03-15 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US9454775B2 (en) | Systems and methods for rendering content | |
| WO2017121362A1 (en) | Information processing method, and server and computer storage medium | |
| CN106098056B (en) | Voice news processing method, news server and system | |
| US20100191608A1 (en) | Telephone initiated protocol-improved media delivery platform | |
| US20070185840A1 (en) | Audio-Based Internet Search Methods and Sub-Combinations | |
| US20070287477A1 (en) | Mobile device with shakeable snow rendering | |
| US20070100648A1 (en) | Systems and Methods for Delivering Content Customized for a Plurality of Mobile Platforms | |
| CN1292977A (en) | User profile based on access times | |
| CN104902345A (en) | Method and system for realizing interactive advertising and marketing of products | |
| CN1409926A (en) | Interactive television program guide system with listings groups | |
| US20070208564A1 (en) | Telephone based search system | |
| CN109474562B (en) | Display method and device of identifier, and response method and device of request | |
| CN1726546A (en) | Mobile device that uses removable medium for playback of content | |
| CN1327220A (en) | System and method for providing sequencial static image from cartoon works to user | |
| JP2002033802A (en) | Contents service method utilizing mobile communication terminal | |
| JPWO2007000944A1 (en) | Electronic program guide display device for displaying electronic program guide | |
| CN108260005A (en) | A kind of video broadcasting method and device | |
| JP2010182202A (en) | Advertisement delivery system | |
| CN1385030A (en) | Advertising method using digital file and using telephone receiver for digital motion picture advertisement | |
| JP2009268028A (en) | Short-film animation data distribution apparatus | |
| US20070117079A1 (en) | System and method for media delivery | |
| US20080022315A1 (en) | Stream current song | |
| CN1599454A (en) | Content utilization control device,content utilization method and program | |
| CN1608373A (en) | Video information charging system | |
| JP2013211886A (en) | Broadcast method for program including television cm image, and television cm image type switching device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |