KR20010081678A - Method for displaying advertisiments on telephone having motion pictures display and Telephone having advertisiment display and Method for advertisment using telephone having motion pictures display - Google Patents

Abstract

PURPOSE: A method for displaying advertisement on video phone, a video phone including advertisement display screen and an advertising method of the same are provided to heighten a recognition of advertisement by displaying an advertisement as well as a video. CONSTITUTION: An advertisement screen display driver(50) is driven by a signal output from a control unit of a video phone to display an advertisement content as well as a video. An advertisement screen display unit(52) is set up adjacent to a video display screen(24) and displays an advertisement content optically by a signal output from the advertisement screen display driver(50). An advertisement video is output in addition during a call in case of a normal video output.

Description

Method for displaying advertisiments on telephone having motion pictures display and Telephone having advertisiment display and Method for advertisment using telephone having motion pictures display}

The present invention relates to a video phone that can transmit and receive video, such as IMT 2000, and more particularly, a video display method using a video splitting, a video phone and a video phone equipped with an advertisement display screen separately It is about a method.

As high-speed data transmission is possible due to the development of wireless communication technology, devices such as IMT 2000, which can make a call via video or moving image, are being developed in a communication terminal such as a mobile phone or a wired telephone. Most of these devices have a screen display device such as an LCD to display a video transmitted from the other party, and use a method of transmitting a video screen to the other party by embedding a small camera capable of photographing the front.

1 and 2 show a wireless video telephone 1 and a display screen 2 for displaying a video as an example of a conventional video telephone. The wireless video phone 1 is not popular due to price problems, but has a form similar to a mobile phone currently used, and has a function of displaying a video in real time as well as text data on the display screen 2. Therefore, the caller can make a call while viewing the appearance of the other party through the display screen 2. The display screen 2 conventionally used is a display screen of a single type as shown, for example, using a high quality display device such as an LCD.

In addition, although not shown, a video phone has been developed that can display video even on a wired phone. Wired video telephones are also equipped with a video display screen similar to the display screen (2) and a camera to check the appearance of the other party in real time during a call, and can provide video to the other party in real time, and has already been put to practical use.

The convenience of being able to talk directly while talking to the caller is expected to increase exponentially the expansion of videophones, and various uses are being developed in order to create high added value. One of them is to put an advertisement on the surface of a video phone to exert its advertising effect. However, most of the advertisements use simple advertisements to label the surface of the video phone, so that the user's attention is not attracted and the effect of the advertisement is inferior.

The present invention is to use to create a high value using the wired or wireless video phone, the object of the present invention is to use a video display phone, a video phone and a video phone with an advertisement display screen To provide an advertising method.

Another object of the present invention is to provide a video phone user the benefits of the call charges by watching the advertisement, such as advertising display method in the video phone, which can provide economic benefits to users, video phones and video display with an advertisement display screen It is to provide an advertising method using a phone.

In order to achieve the above object, the present invention provides a video telephone having an advertisement display screen according to the present invention, in a wired / wireless video telephone having a display screen capable of displaying a moving image or moving image. And an advertisement display device for displaying the advertisement, and an advertisement display device for displaying the advertisement content visually by a signal from the advertisement display device driver.

In addition, the method of displaying an advertisement in a video phone is a wired / wireless communication terminal having a display screen capable of displaying a video, wherein the display screen is logically divided into at least two screens, and an advertisement is displayed on a part of the divided screens. A video is displayed on the screen.

In addition, the advertising method using a video phone, when a call using a video phone to insert a specific advertisement in the video data on the caller's screen display section and when the caller watches the advertising screen, the call rate is discounted in proportion to the viewing time It is characterized by.

1 is a front view of a conventional video telephone,

2 is an enlarged view of a display screen of the video telephone of FIG. 1;

3 is a front view of a display screen logically divided by the advertisement display method of the present invention;

4 is a front view of a video phone display screen having an advertisement display screen of the present invention;

5 is a block diagram of one embodiment of a conventionally used video telephone;

6 is a block diagram of a video phone equipped with an advertisement display screen according to the present invention;

7 is a schematic system for performing an advertising method using a video telephone.

<Explanation of symbols for the main parts of the drawings>

1: Video Phone 2: Display Screen

12: receiver 14: transmitter

16: ROM 18: RAM

20: Video decoder 22: Display device driver

24: display device 26: audio decoder

28: DAC 30: Amplifier

32: Speaker 34: Video encoder

36: camera 38: voice encoder

40: ADC 42: microphone

50: Display device driver for advertising

52: display device for advertisement

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

First, referring to FIG. 3 and FIG. 5, the advertisement display method in the conventional video phone includes the display screen 2 in the wired or wireless video phone 1 having the display screen 2 capable of displaying a video. The display is divided into at least two logical screens, and an advertisement is displayed on a portion 2a of the divided screens, and a moving image is displayed on the remaining divided display screens 2b. The partitions are visually separated and logically divided rather than physically separated. This split screen can be configured using a conventional video telephone.

5 is a block diagram of an embodiment of a conventional video telephone 1 having a display screen 2, which includes a CPU 10 in which a program for controlling the operation of the video telephone 1 is incorporated, and a base station. A video receiver 20 for receiving data including video data and audio data from the receiver 12, a ROM 16, a RAM 18, and a video decoder 20 for demodulating video signals input from the CPU 10. And a screen display device driver 22 for outputting the video signal output from the video decoder 20 through the screen display device 24, and a voice decoder for demodulating the audio signal output from the CPU 10. 26, a DAC 28 for modulating the signal output from the voice decoder 26, an amplifier 30 for amplifying the signal output from the DAC 28 for output through the speaker 32, To modulate the video signal input through the camera 36 A video encoder 34, an ADC 40 for converting a voice signal input through the microphone 42 into a digital signal, and a voice encoder for modulating the signal by the ADC 40 and inputting it to the CPU 10 ( 38, and a transmitter 14 for wirelessly transmitting video data and audio data of a caller output from the CPU 10. The advertisement display method according to the present invention is equally applicable to all communication terminals capable of displaying not only video phones having the above-described configuration, but also existing ones such as IMT2000, PDA, etc., which will be developed in the future. It is obvious.

In the case of a wired video telephone, it has a configuration similar to that of the block diagram of FIG. 5 except that a separate device for interfacing with a telephone line is provided instead of the wireless transceivers 12 and 14.

According to the present invention, the advertisement data for promoting the specific content is further added to the video data transmitted through the video phone having the display screen 2 having the above configuration. Such advertisement data may not be output directly from the video phone 1, but may be performed by inserting into video data transmitted and received between callers in a wireless relay base station or an intermediate server (server computer for wired / wireless video data communication).

That is, the base station or the relay base may set a predetermined period of the video data to be transmitted as the advertisement display area, and insert the advertisement display data into the set advertisement display area in the video data to be transmitted and received to display the advertisement. By using such a data insertion method, as shown in FIG. 3, the display screen 2 of the conventional single configuration is divided into an upper partition 2a having a narrow vertical gap and a lower partition 2b having a wide vertical gap. On the upper side, advertising characters such as "just do it" is displayed. However, the lower partition 2b transmits video data as in the prior art, so that the caller can talk while watching in real time.

The insertion method of the advertisement display data has an advantage that the advertisement can be performed by using the display screen 2 of the conventional single state as it is. In FIG. 3, a horizontal bar is provided to distinguish the upper divided area 2a and the lower divided area 2b. However, it should be noted that this is for visually distinguishing and does not physically divide the display screen 2 itself. .

4 and 6 show a video telephone having a separate screen physically separated, respectively. This is different from having the advertisement display data driver 50 and the advertisement screen display device 52 separately separated from the advertisement display data, as used in the apparatus shown in FIG. 4. . This has the advantage that the advertisement display data separated from each other can be transmitted, rather than inserting the advertisement display data into the video data. The advertisement display device 52 is advantageously installed adjacent to the video display screen in view of the cognitive effect of the advertisement.

As shown in Fig. 4, the display screen of the video telephone according to the present invention is divided into an upper partition 2c and a lower partition 2d. The lower side partition area has essentially the same configuration and operation state as the display screen 2 shown in Figs.

6 is a block diagram of an embodiment of a video telephone having a separate display device. Comparing this with the block diagram of the conventional video telephone of Fig. 5, it can be seen that the advertisement display device driver 50 and the advertisement screen display device 52 are further included. The advertisement display device driver 50 has a function and characteristics similar to those of the display device driver 22, and the advertisement display device 52 has a function and characteristics similar to the display device 24.

3 and 4, the advertisement display data can be arbitrarily changed at the base station or the server, and thus the advertisement contents can be freely changed. However, the difference between each method is that the advertisement display method according to FIG. 3 is possible to display advertisements only when a call is made, while FIG. 4 is provided with a separate advertisement screen display device 52 to periodically display an advertisement screen. It can be output to have the advantage to further increase the advertising efficiency. This may be optional, especially if the call is discounted or waived by watching the advertisement. In the latter case shown in Fig. 4, the advertisement display data transmitted in separate bands are separated and processed by the CPU 10, so that the video data is output to the partition 2d, and the advertisement display data is divided 2c. Is output.

In order to perform an advertisement more efficiently by using a video phone capable of displaying advertisement data as described above, a call charge may be discounted or reduced. This is applicable to both the video telephone connected via a wired or wireless as will be described with reference to FIG.

As shown, the cellular phone performs a telephone call by performing data transmission and reception with the base station. At this time, a communication service provider, for example, a mobile communication telephone company such as 018, 019, sk telecom, can transmit an advertisement by inserting a video for advertisement in a packet method in video data transmitted and received between call parties.

By arbitrarily selecting the reception of the advertisement, the user may receive a benefit such as a reduction in call charges instead of watching the advertisement. For example, if the listening time of the advertisement, that is, the call time is accumulated, and this time is more than a predetermined time, a differential rate discount may be performed in a manner such as a 10-30% reduction of the monthly call fee. By doing so, the advertiser can stably advertise on the video phone, thereby increasing the advertising effect, and the user can benefit from the economic benefits by discounting the rate instead of watching the advertisement. It is desirable for the user to apply to the mobile phone company to watch the video advertisement.

The advertisement method of the present invention can be equally applied to a wireline telephone having a video transmission / reception function. In other words, by inserting the advertisement content into the video data of the video phone in the packet method in the telephone station, and transmits the advertisement, by accumulating the phone usage time by applying a discount rate according to the accumulated time can also increase the advertising effect.

It is apparent that the advertisement display method or advertisement method of the present invention can be equally applied to all communication terminals of wired and wireless communication capable of displaying a video such as IMT2000, which is currently under development. In addition, the present invention has been described using a wireless video phone, but can also be applied to a wired video phone in a similar manner, and it is obvious that this does not limit the scope of the present invention.

As described above, according to the present invention, since the advertisement is performed in the phone capable of displaying a video, the recognition of the advertisement is increased in the state of high concentration of the user. In addition, the user has the advantage of receiving a discount on the call charge by viewing the advertisement during the call.

Claims (5)

In a wired / wireless video telephone having a display screen for displaying a video or moving picture, The advertisement display device driver driven by the signal output from the control unit of the video telephone to display the advertisement content in addition to the display of the moving image, and the advertisement content is visually displayed by the signal from the advertisement display device driver. And a video display device that is installed adjacent to the video display screen, and further outputs a separate advertising video at the same time as the normal video output during the call. In a wired / wireless video telephone having a display screen for displaying a video or moving picture, The display screen for displaying a video is logically divided into at least two screens, an advertisement is displayed on a part of the divided screens, and the advertisement data is inserted into the video data to display the video on the remaining divided screens. Advertising display method using a video phone characterized in that. The method of claim 2, After the advertisement displayed on the divided screen is included in a specific area of the video data and transmitted to the video phone at the same time as the normal video data, the video phone is separated from each other and output through each logically divided screen. Advertising display method using. In the advertising method using a wired or wireless video telephone having a display screen for displaying a video or moving picture, Advertisement using a video phone, characterized in that when a call using a video phone, a specific advertisement is inserted into the video data on the caller's screen display unit, and the caller discounts the call rate in proportion to the viewing time. Way. The method of claim 4, wherein Advertising method using a video phone, characterized in that the video phone further comprises a separate advertising screen display device for displaying an advertising screen.