KR20010091753A - TV ad-call system. - Google Patents

TV ad-call system. Download PDF

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Publication number
KR20010091753A
KR20010091753A KR1020000013768A KR20000013768A KR20010091753A KR 20010091753 A KR20010091753 A KR 20010091753A KR 1020000013768 A KR1020000013768 A KR 1020000013768A KR 20000013768 A KR20000013768 A KR 20000013768A KR 20010091753 A KR20010091753 A KR 20010091753A
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KR
South Korea
Prior art keywords
advertisement
public information
advertisements
satellite
personal computer
Prior art date
Application number
KR1020000013768A
Other languages
Korean (ko)
Inventor
김진규
Original Assignee
김진규
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 김진규 filed Critical 김진규
Priority to KR1020000013768A priority Critical patent/KR20010091753A/en
Publication of KR20010091753A publication Critical patent/KR20010091753A/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: A transmission device for providing an advertisement and public information using a satellite is provided to transmit various advertisements to a television, a personal computer, and a mobile cellular phone by using the Internet. CONSTITUTION: A transmission device, a relay device, an exchange device and a reception device are formed to provide a character advertisement, a voice advertisement, a moving picture advertisement, and public information to a user through a satellite. A television, an IMT2000(International Mobile Telecommunication 2000), a personal computer, a laptop computer, and a cellular phone are used as the reception device. The advertisement and the public information such as a month, a date, a time, and a day of the week are provided.

Description

인공위성을 이용하여 광고와 공익 정보가 시각·청각으로 제공되는 송출장치·기술과 수신용 ＴＶ 수상기, ＰＣ 모니터, 이동통신 단말기{TV ad-call system.}Transmission apparatus, technology, TV monitor, PC monitor, and mobile communication terminal, through which advertisements and public information are provided visually and audibly using satellites. TV ad-call system.

현대인의 필수품인 TV 수상기, PC, 이동통신 단말기를 통한 다양한 광고와 공익 정보를 제공하여 소비자와 서비스사업자, 광고주의 새로운 부가가치 창출을 목적으로 함To create new added value for consumers, service providers, and advertisers by providing various advertisements and public information through TV sets, PCs, and mobile terminals, which are essentials for modern people

본 발명은 위성을 통한 광고와 공익 정보를 제공하는 송출·중계·교환·수신하는 기계·기술에 관한 기술로서 종래의 TV 수상기나 PC, 이동통신 단말기는 기초적인 정보를 하나의 방법으로만 표현 했던 단순 기술이었다.The present invention relates to a machine and technology for transmitting, relaying, exchanging, and receiving advertisements and public service information through satellites. Conventional TV receivers, PCs, and mobile communication terminals express basic information in only one method. It was a simple technique.

TV 경우 화면 전체에 하나의 주제에 따른 즉, 쇼나, 연속극 뉴스등만을 시청자에게 제공하였었다.In the case of TV, only a show or soap opera news, etc., was provided to viewers according to a theme on the whole screen.

PC의 경우나, 이동통신 단말기도 이와 마찬가지 이다.The same is true of PCs and mobile communication terminals.

본 발명은 상기한 바와 같이 단순한 기술을 광고와 공익 정보를 제공할 수 있도록 하기 위한 기술로, 인공위성을 통하여 다양한 광고 및 동영상 광고, 공익 정보를 TV 수상기와 PC, 이동통신 단말기에 제공하는 송출·중계·교환·수신하는 기계·기술을 개발하는 것이 기술적 과제의 요점이 된다.The present invention is a technology for providing advertisement and public service information using a simple technology as described above, and transmits and relays a variety of advertisements, video advertisements, and public service information through a satellite to a TV receiver, a PC, and a mobile communication terminal. • Developing machines and technologies to exchange and receive is the point of technical problems.

즉 TV나 PC는 전원이 ON된 상태에서는 (입력상태) 화면 하단부에 배너 광고의 띠, 모니터의 수평길이 전체이며 수직 높이의 8% 높이 박스 형태로 광고와 월.일.시간. 요일 및 공익 정보가 실시간으로 제공되어지며, 이동통신 단말기(핸드폰, 노트북, IMT2000)의 경우 플립을 여는 순간 상기한 방법으로 광고, 공익 정보가 제공되어지는 기술과 수신장치가 개발의 요점이 된다.In other words, when the TV or PC is turned on (input status), the banner strip at the bottom of the screen and the horizontal length of the monitor are all in the form of a box with 8% of the vertical height. Day and public information is provided in real time, and in the case of a mobile communication terminal (cell phone, laptop, IMT2000), the technology and the receiving device, in which advertising and public information are provided in the above-described manner as soon as the flip is opened, are the points of development.

TV 수상기나 PC 모니터, 이동통신 액정 화면에 배너 광고 박스를 설계 설치한 예시.Example of designing and installing a banner advertisement box on a TV receiver, PC monitor, or mobile LCD screen.

본 발명은 인공위성을 통한 문자, 음성, 동영상광고 및 공익 정보를 제공하는, 송출·중계·교환·수신기계 기술로 구성되어진다The present invention is composed of transmission, relay, exchange and receiving machine technology that provides text, voice, video advertisement and public information through satellite.

수신기기는 TV 수상기, IMT2000, PC, 노트북, 핸드폰이다.The receiver is a TV receiver, an IMT2000, a PC, a laptop and a mobile phone.

본 발명은 TV 시청자나 이동통신 사용자에게 다양하고 유용한 광고 및 공익 정보 서비스를 제공하여 시간적 경제적(할인, 무료등) 이익을 준다.The present invention provides a variety of useful advertising and public service information services to TV viewers and mobile communication users to provide time-economic (discount, free, etc.) benefits.

또한 광고주에게는 노출과 주목도가 높은 광고, 선별적으로 타켓이나 시간, 제품을 알릴 수 있는 DM 광고로서 타 업체에 비해 시장성 선점, 우월적 지위 선점등의 효과를 저렴한 비용으로 할 수 있도록 한다.In addition, advertisers can receive high-exposure, high-profile advertisements, and DM advertisements that can selectively target targets, time, and products.

통신 서비스 업자는 가입자의 증가와 다양한 서비스로 차별성과 독창성을 가지므로 이익 제고와 새로운 부가가치 창출로 우월적 시장 선점, 선도력을 갖게 된다.Telecom service providers have superiority and superiority in terms of increasing profits and creating new value-added products.

이는 궁극적으로 무선 통신 서비스(인공위성을 통한) 가치를 향상시키며 사회적 인프라와 부가가치 창출로 이어져, 정보 기술 강국이 되게 한다This ultimately enhances the value of wireless communications services (through artificial satellite) and creates social infrastructure and added value, making them an information technology powerhouse.

또한 수출과 기술 수익(로얄티)으로 외화 획득 및 국위 선양에도 기여하는 효과가 있다In addition, exports and technical revenues (Royalty) have the effect of contributing to the acquisition of foreign currency and national advancement

Claims (3)

TV용 수상기에 있어서, 위성을 통한 광고, 동영상, 생활·공익 정보가 배너광고로 화면 하단부에 나타나는(수신되는) TV용 수상기(애드비젼)In a television receiver, a television receiver (advision) in which advertisements, videos, and life and public information through satellites are displayed (received) at the bottom of the screen as a banner advertisement. 청구항 1에 있어서, 위성을 통한 광고, 동영상, 생활·공익 정보가 배너광고로 화면 하단부에 나타나는(수신되는) 개인용 컴퓨터(PC)The personal computer (PC) according to claim 1, wherein advertisements, videos, and life and public information through satellites are displayed (received) at the bottom of the screen as banner advertisements. 청구항 1에 있어서, 위성을 통한 광고, 동영상, 생활·공익 정보가 배너 광고로 화면에 나타나는(수신되는) 이동통신 단말기(핸드폰·IMT2000, 노트북)The mobile communication terminal (cell phone / IMT2000, laptop) according to claim 1, wherein advertisements, videos, and life and public information through satellites are displayed (received) on the screen as banner advertisements.
KR1020000013768A 2000-03-17 2000-03-17 TV ad-call system. KR20010091753A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020000013768A KR20010091753A (en) 2000-03-17 2000-03-17 TV ad-call system.

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020000013768A KR20010091753A (en) 2000-03-17 2000-03-17 TV ad-call system.

Publications (1)

Publication Number Publication Date
KR20010091753A true KR20010091753A (en) 2001-10-23

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ID=19656380

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Application Number Title Priority Date Filing Date
KR1020000013768A KR20010091753A (en) 2000-03-17 2000-03-17 TV ad-call system.

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100463094B1 (en) * 2002-02-26 2004-12-23 (주)아이비샛 Method and system for providing a full motion video information

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100463094B1 (en) * 2002-02-26 2004-12-23 (주)아이비샛 Method and system for providing a full motion video information

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