KR20010088775A - advision - Google Patents

advision Download PDF

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Publication number
KR20010088775A
KR20010088775A KR1020000014380A KR20000014380A KR20010088775A KR 20010088775 A KR20010088775 A KR 20010088775A KR 1020000014380 A KR1020000014380 A KR 1020000014380A KR 20000014380 A KR20000014380 A KR 20000014380A KR 20010088775 A KR20010088775 A KR 20010088775A
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KR
South Korea
Prior art keywords
receiver
movie
broadcast
satellite
advertisement
Prior art date
Application number
KR1020000014380A
Other languages
Korean (ko)
Inventor
김진규
Original Assignee
김진규
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 김진규 filed Critical 김진규
Priority to KR1020000014380A priority Critical patent/KR20010088775A/en
Publication of KR20010088775A publication Critical patent/KR20010088775A/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/20—Adaptations for transmission via a GHz frequency band, e.g. via satellite

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Astronomy & Astrophysics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

PURPOSE: A method and an apparatus for displaying advertisement in accordance with words used by characters when showing radio/cable broadcasting and a movie using a satellite and an Internet are provided to provide a simple and one-way video together with advertisement and information when showing broadcast or movie, etc for enhance time and economical merits as well as increase the profit of an advertiser and a service provider by creating new values. CONSTITUTION: In a sky wave broadcast, a satellite broadcast, a cable broadcast, an Internet TV and a movie screen, advertisement and information service are transmitted, relayed, exchanged and received in accordance with words used by characters. A receiver for viewers consists of a video receiver such as a general TV receiver, a satellite TV receiver, a PC, a cellular phone and a movie screen, and receive technique therefor.

Description

인공위성과 인터넷을 이용한 무선, 유선 방송과 영화 상영시, 등장인물이 사용하는 단어에 따라 광고가 표현되는 방법 및 장치와 그의 송·수신 기계·기술.{advision}The method and apparatus of advertising based on the words used by characters in wireless, cable broadcasting and movie screening using satellites and the Internet, and its transmission / reception machine and technology. {Advision}

본 발명은 방송이나 영화 상영시 단순하고 일방적인 영상을 사용자에게 즉, 시청자에게 광고와 정보를 제공하며 그에 따른 시간 경제적 혜택을 주며, 광고주와 서비스 제공자는 새로운 부가가치를 창출하여 이익 제고와 삶의 질을 향상시키고자 목적한다.The present invention provides a simple and one-way video to users, that is, advertisements and information to viewers, and provides timely economic benefits according to the present invention. Advertisers and service providers create new added value to enhance profits and quality of life. To improve the

종래의 각종 방송이나 영화 상영은 그 각각의 주제에 따른 즉, 연속극, 쇼프로, 다큐멘터리, 영화 등만을 시청자에게 일방적으로 제공하는 단순한 기술이었다Conventional broadcasting and film screenings have been a simple technology that provides viewers with one-way screens according to their respective themes, such as soap operas, shows, documentaries, and movies.

본 발명은 상기와 같은 단순한 기술을 방송·상영시 화면 등장인물이 사용하는 음성단어를 인식하여 그에 따라 별정광고주의 광고가 화면에 표시, 상영되어지는 송출·중계·교환·수신 장치와 그 방법의 개발을 기술의 요점으로 한다.The present invention provides a method for transmitting, relaying, exchanging, receiving, and recognizing a voice word used by a screen character when broadcasting or screening a simple technology as described above, and displaying and displaying an advertisement of a separate advertiser on the screen. Development is the point of technology.

또한 연령, 지역, 시간, 성별등의 분류에 따른 소비자군에게 선택적, 차별화된 광고와 정보를 실시간으로 서비스하는 프로그램·시스템 개발과 그를 사용한 광고 방법, 서비스제공과 운영에 대한 장치와 방법을 개발하는 것을 기술적 요점으로 한다In addition, it develops programs and systems that provide selective and differentiated advertisements and information to consumers according to the classification of age, region, time, gender, etc. in real time, advertising methods using them, devices and methods for service provision and operation. Make a technical point

본 발명은 공중파방송, 위성방송, 유선방송, 인터넷TV, 영화 화면에서 등장인물이 사용하는 단어에 따라 별정광고주의 광고와 정보 서비스가 송출·중계·교환·수신되는 장치와 기술로 구성되어진다.The present invention consists of a device and a technology in which advertisements and information services of a given advertiser are transmitted, relayed, exchanged and received according to the words used by the characters in the airwave broadcasting, satellite broadcasting, cable broadcasting, Internet TV, and movie screen.

시청자의 수신 장치는 일반TV수상기, 위성TV수상기, 개인용컴퓨터, 휴대폰, 영화 화면등의 영상 수신기와 그 수신기술로 구성되어진다The viewer's receiver consists of a video receiver such as a general television receiver, a satellite television receiver, a personal computer, a mobile phone, and a movie screen, and its reception technology.

본 발명은 방송이나 영화 상영시 등장인물이 의미없이 사용하는 음성단어를, 우연에 따라 별정 광고로 상영·표시되게 하여 부가가치를 창출하고, 이를 통하여 시청자, 광고주, 서비스 제공자에게 경제적 이익과 유용한 정보 제공 서비스를 할 수 있는 것이다The present invention creates added value by screening and displaying the voice words used by characters when they are broadcast or filmed by meaningless advertisements by chance, thereby providing economic benefits and useful information to viewers, advertisers, and service providers. I can do the service

이러한 효과와 함께 사회적 이익 제고, 국제 특허와 기술 수출로 외화 획득의 효과가 있다.Along with these effects, there are benefits of raising social profits and obtaining foreign currency through international patents and technology exports.

Claims (2)

유선·무선·인터넷 방송과 영화 상영에 있어서, 등장인물이 사용하는 단어에 따라 그 단어를 감지하여 별정 광고주의 광고와 정보를 시청자의 수신장치에 제공하는 광고 방법과 그의 송출·중계·교환·수신 장치와 기술In wired, wireless, internet broadcasting, and movie screenings, advertising methods that detect the words according to the words used by the characters and provide the advertisements and information of the specified advertisers to the receiving device, and their transmission, relay, exchange, and reception. Gear and technology 청구항 1에 있어서, 위의 상기한 기법을 이용한 광고 표현 기술과 프로그램의 운영, 영업기법.장치The apparatus according to claim 1, wherein the advertisement expression technology and the program operating and sales technique using the above-described technique.
KR1020000014380A 2000-03-21 2000-03-21 advision KR20010088775A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020000014380A KR20010088775A (en) 2000-03-21 2000-03-21 advision

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020000014380A KR20010088775A (en) 2000-03-21 2000-03-21 advision

Publications (1)

Publication Number Publication Date
KR20010088775A true KR20010088775A (en) 2001-09-28

Family

ID=19657280

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020000014380A KR20010088775A (en) 2000-03-21 2000-03-21 advision

Country Status (1)

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KR (1) KR20010088775A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2009051285A3 (en) * 2007-10-15 2009-09-11 Sang-Wha Communications Advertisement apparatus using a screen

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2009051285A3 (en) * 2007-10-15 2009-09-11 Sang-Wha Communications Advertisement apparatus using a screen

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