KR20100006933A - System for verifying advertisement reception using interactive terminal and method thereof - Google Patents

Abstract

PURPOSE: An advertisement view checking system and a method thereof using a bidirectional terminal are provided to compensate a method according the existence of a confirmation by confirming a user of a wire/wireless communications terminal. CONSTITUTION: A DMB(Digital Multimedia Broadcasting) transmitting system(30) generates advertisement confirmation data including at least number, symbol and voice. An advertiser server(90) is transmitted response data transmitted a message in the mobile telecommunication terminal through the mobile radio communications network. According to the advertising company server is advertisement verifier data, compensation is offered to the mobile communication terminal response.

Description

System for verifying advertisement reception using interactive terminal and method

The present invention relates to an advertisement service technology, and more particularly, to an advertisement service field using a wired or wireless interactive terminal capable of viewing advertisements and acknowledgment response in real time, and to a confirmation and advertiser response system according to advertisement viewing and a method thereof. .

In general, an advertisement provider (advertiser) provides a one-way advertisement to a viewer and does not check whether the viewer views. As a result, advertisers are not fed back whether or not they respond to a particular advertisement, so they can't enjoy the effective advertising effect and can't judge whether the viewer has watched the advertisement. Hard.

In addition, even when the user is provided with a reward for viewing the advertisement, the reward is achieved by simply receiving a physical advertisement without checking whether the user actually sees the advertisement. In this case, the advertiser may not enjoy the advertisement effect even after paying the advertisement fee to the medium.

Therefore, there is a need for a technology for compensating according to the confirmation of the viewer's confirmation of the advertisement provided by the advertiser.

Therefore, the technical problem to be achieved by the present invention is to determine whether the user of the wired or wireless communication terminal to view the provided advertisement, and the advertisement viewing confirmation system and method using a two-way terminal that can be compensated by a predetermined method according to the presence or absence of the To provide.

Advertising viewing method using the interactive terminal according to an embodiment of the present invention for achieving the technical problem, among the number, letters, symbols, voice, pictures and images that can be output from the interactive data during transmission of the advertising data and the advertising data. Transmitting advertisement confirming data including at least one to the interactive terminal; Outputting the advertisement confirmation data at any time while the interactive terminal outputs the advertisement data; Receiving response data transmitted in response to the interactive terminal according to the advertisement confirming data; And analyzing the received response data to provide a reward according to whether or not an advertisement is viewed.

The outputting of the data for confirming advertisement includes displaying at least one of numbers, letters, symbols, pictures, and images on a screen of the bidirectional terminal, and receiving the response data by the viewer. The method may include inputting at least one of a number, letters, symbols, a photo, and an image displayed on a screen of the screen.

The outputting the data for confirming advertisement may include outputting a voice for inducing a response of the viewer, and receiving the response data may include inputting a response according to the voice by the viewer. have.

The outputting of the advertisement confirming data may include outputting a quiz, and receiving the response data may include inputting an answer to the quiz by the viewer.

The advertisement viewing confirmation method may include transmitting a guide telephone number associated with the advertisement data; And when the at least one predetermined button is input during the viewing of the advertisement data, connecting the interactive terminal with a guide telephone number corresponding to the advertisement data being viewed.

Advertisement viewing system using an interactive terminal according to an embodiment of the present invention for achieving the technical problem is at least one of the advertisement data for transmitting to the mobile communication terminal for receiving DMB and numbers, symbols, voice, pictures and images DMB broadcasting transmission system for generating a data for confirming the advertisement including the transmission to the mobile communication terminal; And receiving and storing response data transmitted from the mobile communication terminal according to the transmission through a mobile communication network, analyzing the response data, and providing a reward when the response data is answered according to the advertisement confirmation data. Include.

Advertisement viewing confirmation system using an interactive terminal according to another embodiment of the present invention for achieving the technical problem is the advertisement data and the data for confirming the advertisement including at least one of numbers, letters, symbols, voice, pictures and images. A broadcast system for transmitting to a fixed broadcast receiver through a fixed broadcast channel; And receiving and storing response data transmitted from the broadcast receiving device in response to the advertisement confirmation data or response data transmitted from the internet or telephone network, and analyzing the response data to the advertisement confirmation data. In response to the response, it includes an advertiser server that provides a reward.

As described above, the advertisement viewing acknowledgment system and method using the interactive terminal according to an embodiment of the present invention can directly determine whether the viewer views the advertisement, and provide an effect accordingly.

In addition, through advertisement data, such as numbers, letters, symbols, pictures, videos, quizzes, and the like, the viewer may be able to induce fun through watching and responding to advertising channels.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

In the present specification, when one component transmits data or a signal to another component, the component may directly transmit the data or signal to the other component, and through at least one other component. It means that the data or signal can be transmitted to the other component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

In the following detailed description of the present invention, the present invention will be described using device names used for communication networks capable of transmitting and receiving image data. However, it should be noted that the present invention can be applied not only to a communication network capable of video data but also to any network that is currently being researched or developed and commercialized.

1 is a block diagram showing an advertisement viewing confirmation system 100 using a bidirectional terminal in a mobile communication network according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement viewing confirmation system 100 using the bidirectional terminal in the mobile communication network includes a mobile communication terminal 10, a DMB broadcasting transmission system 30, a mobile communication network 50, a wireless Internet network 70, and Ad agency server 90 may be included.

The mobile communication terminal 10 may receive a mobile broadcast channel such as terrestrial or satellite DMB by embedding a DMB receiving chip set. That is, the mobile communication terminal 10 is a terminal capable of receiving and communicating with DMB, and may be a satellite DMB receiving terminal 11, a terrestrial DMB receiving terminal 13, and a 3G video communication terminal 15.

The mobile communication terminal 10 receives the DMB broadcast, the advertisement data provided by the advertisement agency server 90, and the advertisement confirmation data through the DMB broadcasting transmission system 30 and the advertisement agency server 90. In addition, the mobile communication terminal 10 transmits response data to the advertisement confirmation data to the advertisement server 90 through the communication networks 50 and 70.

The DMB broadcasting transmission system 30 performs the DMB broadcasting transmission and broadcasts the advertisement data and the advertisement confirmation data transmitted from the advertisement agency server 90 through a broadcasting channel (eg, an advertising channel) of the DMB channel. .

DMB is a new broadcasting service that combines broadcasting and communication. It uses terrestrial DMB that broadcasts using the VHF channel 8 (180-186 MHz) and VHF channel 12 (204-210 MHz), and S-band frequency of 2.6 GHz. It is divided into broadcasting satellite DMB. Each DMB allocates a video channel, a Lion channel, and a data broadcast channel. For terrestrial DMB, the video standard is MPRG-4 PRATI10 AVC (H.264), the audio standard is MPEG-4 PART3 BSAC, and the data broadcast standard is MPEG-. 4 The broadcast standard was adopted as BIFS (Binary Format for Scene).

The mobile communication network 50 is used to transmit the response data according to the advertisement confirming data to the advertising agency server 90 in the form of SMS (Short Message Service) or wireless data.

In the present invention, the mobile communication network 50 may be a synchronous mobile communication network or an asynchronous mobile communication network. An embodiment of the synchronous mobile communication network may include a communication network of EVDO Evolution Data Only Revision A (rDO) method, and a wideband code division multiple access (WCDMA) communication network as an embodiment of an asynchronous mobile communication network. . The mobile communication network 50 is wirelessly connected to the mobile communication terminal 10 and includes a base station 51, a base station controller 53, an exchanger 55, an SMS center (SMSC) 57, and a data service node 59. can do.

Meanwhile, if the mobile communication network 50 is an EVDO rA communication network, the base station 51, the base station controller 53, and the exchanger 55 are each a base station transformer subsystem (BTS), a base station controller (BSC), and a synchronous MSC. (Mobile Switching Center), if the mobile communication network 50 is a WCDMA communication network, the base station 51, the base station controller 53, and the switch 55 is a Node B (Node B), RNC (Radio), respectively Network controller), and asynchronous MSC.

The base station 51 is wirelessly connected to the mobile communication terminal 10 to control the mobile communication terminal 10 and connect the call channel. The base station controller 53 cooperates with the exchange 55 while managing several base stations. The exchange 55 is a core network element of the mobile communication network 50, controls voice calls and various additional services, and provides a connection function with various other devices and external networks. In addition, the exchange 55 sets a communication path. That is, the exchange 55 switches the communication connection path to the communication call from the mobile communication terminal 10 to the mobile communication switching center.

In addition, the mobile communication network 50 may include a home location register (HLR) (not shown) and a visitor location register (VLR) (not shown).

The SMSC 57 processes the SMS transmitted from the mobile communication terminal 10 and transmits the SMS to the advertising agency server 90. The SMS transmitted from any mobile communication terminal 10 is transmitted to the advertising agency server 90 corresponding to the called terminal by the SMSC 57 and processed.

In the present invention, the SMSC 57, the advertisement broadcast (the advertisement data, and the advertisement confirmation data) provided from the advertising agency server 90 is delivered to the mobile communication terminal 10 through the broadcast transmission system 30. After that, when the viewer of the mobile communication terminal 10 watches the commercial and transmits the response message in response to the data for confirming the advertisement, the viewer transmits the response message to the advertising agency server 90.

The data service node 59 is a system for performing data processing and has functions such as packet routing and transmission, mobility management, logical link management, and multimedia session control. In the present invention, the data service node 59 performs a matching function from the mobile communication network 50 to the wireless Internet network 70. The data service node 59 is used as a node to which the mobile communication terminal 50 connects to the wireless Internet network 70. The data service node 59 writes and transmits the packet data transmitted by the mobile communication terminal 10 to the wireless Internet network 70.

The wireless Internet network 70 may be a WLAN which is a Wibro or similar portable Internet network, but is not limited to a system such as WLAN or Wibro, but may be applied to any system that can transmit and receive IP or Ethernet packets wirelessly. .

The wireless Internet network 70 may be a high-speed network of a large communication network capable of large-capacity, long-distance voice and data services, or a next-generation communication network for providing high-speed multimedia services based on ALL IP (Internet Protocol).

In the present invention, the wireless Internet network 70, the advertisement data and the advertisement confirmation data provided from the DMB advertising agency server 70 is transmitted to the mobile communication terminal 10 through the advertisement transmission system 30. After that, when the viewer of the mobile communication terminal 10 transmits the response message for the commercial in the form of a data packet, the viewer receives the message and delivers the response message to the advertising server 90.

The IWF 71 is a means for interconnecting the data service node 59 of the mobile communication network 50 and the wireless Internet network 70. The IWF 71 is interworking between different heterogeneous networks (mobile communication network 50 and For interworking between the wireless Internet network 70) performs interface interworking between devices of different standards used in their respective networks.

The advertisement company server 90 may generate the advertisement data and the advertisement confirmation data for transmission to the mobile communication terminal 10 and transmit the generated advertisement data and the advertisement confirmation data to the broadcast transmission system 30, and accordingly, the SMSC 57 or / and wirelessly. The response transmitted through the internet network 70 is stored in a database, and rewards the viewer with a point benefit. The advertisement data and the advertisement confirmation data may be generated and broadcast by the broadcast transmission system 30.

Meanwhile, since the advertisement company server 90 may obtain user information from each mobile communication terminal 10 using the response data, the area of the viewer who viewed the advertisement using the content of the question of the advertisement confirmation data. Advertisement preferences such as gender, age, and time of day can be structured and stored. In addition, the advertising agency server 90 analyzes the stored response data, and processes the compensation according to the analysis.

2 is a block diagram of an advertising agency server 90 according to an embodiment of the present invention. 2, the advertising agency server 90 includes a content providing unit 91, a data transmitting and receiving unit 93, a database 95, and a central processing unit 97.

Each component of the device is separately shown in the drawings to indicate that it may be functionally and logically separated, and does not necessarily mean that the components are physically separate components or implemented as separate codes.

The content provider 91 may provide the advertisement data and the advertisement confirmation data generated by the advertiser for transmission to the mobile communication terminal 10.

The data for confirming advertisement may be data for inducing a response of an advertisement viewer, and may include data to be displayed through a screen of the mobile communication terminal 10 and / or voice data to be output through a speaker. The advertisement checking data may include questions, numbers, symbols, letters, quizzes, and the like. The questions may include a question about authentication, a question about user information, an input means for the advertisement checking data (SMSC 57 or Question about whether the wireless Internet network 70 is used).

Meanwhile, the response data according to the advertisement confirming data may be a response to the advertisement confirming data, a response to the authentication, a response to the user information, and a response to an input means for the advertisement confirming data. It may include.

The data transmission and reception unit 93 may transmit the advertisement data and the advertisement confirmation data to the mobile communication terminal 10 through the DMB broadcasting transmission system 30, and responds by the mobile communication terminal 10 according to the transmission. Receive the response data.

The database 95 receives and stores the response data responded by the mobile communication terminal 10. In the present specification, the database (DB) may mean a functional structural combination of software and hardware that stores information corresponding to each DB.

The central processing unit 97 analyzes the response data stored in the database 95 and processes the compensation according to the analysis. On the other hand, the response data is a response to the data for confirming the advertisement, the data for confirming the authentication data as described above, the question data (region, gender, age range, advertisement viewing time) for the user information, and the corresponding means. Question data (whether the use of the SMSC 57 or the wireless Internet network 70) and the like.

The central processing unit 97 may provide compensation according to the number of times of the response data or the amount of information. According to an embodiment of the present invention, if the corresponding means is determined as the SMSC 57 as a reward for the response data, the reward may be provided to a point (free text service, communication fee, and related service) associated with the SMSC 57. have. On the other hand, if the countermeasure means is determined to be the wireless Internet network 70 may provide compensation to points associated with the wireless Internet network 70 (in addition to the points associated with the SMSC, packet data transmission point, etc.).

That is, the central processing unit 97 converts the free text service, the communication fee, the related service, the packet data transmission point, etc. according to the number of times of the response data and the amount of information.

3 is a block diagram illustrating an advertisement viewing confirmation system 200 using a bidirectional terminal in an IP network according to an embodiment of the present invention. 3, the advertisement viewing confirmation system 200 using the interactive terminal in the IP network is IPTV (Internet Protocol Television, 21), wired terminal 25, IP network 40, and the advertising company server (90 ') It may include.

The IPTV 21 includes an IPTV terminal 22 and an IPTV set top box (STB) 24. The IPTV terminal 22 transmits multimedia contents such as VoD, T-commerce, entertainment, banking, information, TV portal, and multi-channel broadcasting service delivered over an IP-based network to the IP network 40 such as ADSL, FTTH, and IPTV STB ( 24) is a bidirectional TV terminal that can be provided in a packet manner. The IPTV STB 24 is a device that connects to the IPTV terminal 22 to use Internet services. Next-generation interactive multimedia communication services such as video-on-demand (VOD), image board home shopping, and network games are generally called interactive. It is a device used on a set of IPTV terminals 22 having a home communication terminal function necessary to use a TV).

The wired terminal 25 is a general concept including both a personal PC, a laptop, and the like, which can be connected to the IP network 40 by wire.

In the present invention, the IPTV 21 and the wired terminal 25 may be connected to the advertising company server 90 'via the IP network 40 by wire and may be bidirectional communication.

The IPTV 21 and the wired terminal 25 receive the advertisement data provided by the advertising agency server 90 'and the advertisement confirmation data. The advertisement data and the advertisement confirmation data may be generated and transmitted in a broadcast system (not shown). In addition, the response data for the advertisement confirming data is transmitted to the advertising company server 90 'through the IP network 40.

IP network 40 is connected to IP STB 24 in an IP network providing unicasting or multicast routing protocols. The IP network 40 allows the IPTV 21 to provide an interactive service instead of one-sided provision of broadcast content (one-way). That is, the viewers do not unilaterally watch the broadcast content broadcasted by the broadcasting station through the IP network 40, but allow the viewer to select and watch the broadcast content to be directly received.

The IP network 40 is used to transmit the response data according to the advertisement confirming data to the advertising agency server 90 'in the form of packet data.

The advertising agency server 90 'stores and analyzes the response data of the advertisement transmitted from the IPTV 21 or the wired terminal 25 through the IP network 40 as a database.

In addition, the advertising agency server 90 'determines whether the response is a response through a remote control (not shown) of the IPTV 21 or a response other than the remote control, and rewards the viewer with a point benefit, and each IPTV 21 Alternatively, by obtaining information from the wired terminal 25, the region, gender, age, time of day, etc. of the viewer who viewed the advertisement may be structured and stored.

That is, the advertisement viewer may watch the advertisement provided by the advertising agency server 90 using the IPTV 21 or the wired terminal 25, and then transmit the response message as response data through the IP network 40. have.

4 is a block diagram showing an advertisement viewing confirmation system 300 using the interactive terminal in the cable network according to an embodiment of the present invention. Referring to FIG. 4, the advertisement viewing confirmation system 300 using the interactive terminal in the cable network may include a cable TV 27, a cable network 60, and an advertisement company server 90 ′. The cable TV 27 includes a cable TV terminal 28 and a cable TV set-top box 29. The cable TV 27 receives the advertisement data provided by the advertisement agency server 90 'and the advertisement confirmation data. In addition, the response data for the advertisement confirmation data is transmitted to the advertisement server (90 ') through the cable network (60).

The cable network 60 is used to transmit the response data according to the advertisement confirmation data to the advertising agency server 90 'in the form of packet data, and IP is supported.

The advertising agency server 90 'stores and analyzes the response data of the advertisement transmitted from the cable TV 27 through the cable network 60 as a database.

In addition, the advertising agency server 90 'rewards the viewer with a point benefit, and obtains information from the cable TV 27 to structure and store the advertisement preferences according to the region, gender, age, and time zone of the viewer who viewed the advertisement. Can be.

That is, the advertisement viewer may watch the advertisement provided by the advertising agency server 90 'using the cable TV 27, and then transmit the response message as response data through the cable network 60.

The ad agency server 90 'shown in FIGS. 3 and 4 will be described in more detail. The configuration diagram of the advertisement company server 90 'of the advertisement viewing confirmation system 200 or 300 using the interactive terminal in the IP network or the cable network according to an embodiment of the present invention is an advertisement using the interactive terminal in the mobile communication network of FIG. It is the same as or similar to the advertising agency server 90 of the viewing confirmation system 200. Therefore, detailed description of each component of the advertising agency server 90 'will be omitted.

5 is a flowchart illustrating an advertisement viewing acknowledgment method using a bidirectional terminal in a mobile communication network according to the present invention. 1, 2, and 5, the viewer uses the mobile communication terminal 10 to access the advertising channel provided by the advertiser to the DMB broadcasting delivery system 30 through the advertising agency server (90). (S51). The advertising channel may be an advertising dedicated channel of a mobile TV channel such as DMB.

The viewer views the advertisement provided by the advertisement channel through the mobile communication terminal 10 (S52).

The viewer checks the pop-up screen inserted into the advertisement through the advertisement channel at any time or at an unspecified time during viewing of the advertisement through the mobile communication terminal 10 (S53).

The advertiser can confirm the viewer as described above by transmitting the advertisement data in which the contents of the advertisement are data, and the advertisement confirmation data in the form of a popup for confirming whether the advertisement has been watched to the mobile communication terminal 10. At this time, the voice guidance may be provided with or without a popup screen.

The method may further include transmitting accessible telephone number data when the advertisement target and the advertisement confirming data are interested at the same time as or after the transmission of the advertisement data and the advertisement confirming data. The advertisement viewer may contact the advertiser immediately when the advertisement target is interested using the phone number data. When the viewer inputs one or more predefined buttons (eg, a special button and a 'SEND' button) during viewing of the advertising data, the guide phone number corresponding to the advertising data automatically watched by the interactive terminal (ie, the mobile communication terminal). By calling, the interactive terminal can be connected to the guidance telephone number (for example, an answering machine) set by the advertiser.

The viewer checks the advertisement confirmation data (numbers, letters, symbols, photos, videos, etc.) according to the pop-up screen while viewing the advertisement (S54).

For example, as shown in FIG. 7, when the advertisement confirming data displayed on the pop-up screen is "the next number is matched, points are accumulated. What is the next number? Question: 54231", the response data In order to send the "5, 4, 2, 3, 1" button, you can enter the OK button.

As another example, if the advertisement confirmation data displayed on the pop-up screen "match the next letter, points are accumulated. What is the next letter? Question: ㄱ ㄱ ㅎ ㄹ" Question: ㄱ ㅎ You can enter the OK button after entering ㄷ ㅎ ㄹ.

As another example, the advertisement confirmation data displayed on the pop-up screen "points are accumulated when the following symbols are matched. What is the next symbol? Question: If # * # *", to transmit the response data " After entering #, *, #, * ", you can enter the OK button.

As another example, if the advertisement confirming data displayed on the pop-up screen is a question "When the next picture is matched, points are accumulated. Who is the next picture?" When the celebrity picture corresponding to the question appears, the response data is displayed. To send, you can enter the name of the person and then press OK.

As another example, when the advertisement confirmation data displayed on the pop-up screen is a question "When the next image is matched, points are accumulated. What is the title of the next image?", When a video related to the movie corresponding to the question appears, To transmit the response data, you can enter the title of the video and then enter the OK button.

The advertising company server 90 analyzes the response data received from the mobile communication terminal 10 to determine whether the viewer watched the advertisement (S55).

Meanwhile, the viewer may transmit the user information of the mobile communication terminal 10 to the advertising agency server 90 together with the response data through the mobile communication terminal 10.

Since the user information is stored in the USIM card of the WDCMA, it may be delivered by an automatic module, and may also be delivered in the form of response data to a question using the advertisement confirming data. In the present specification, the module may mean a functional and structural combination of hardware for performing the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for performing the predetermined code, and means a physically connected code or does not necessarily mean one kind of hardware. It can be easily inferred by the average expert in the art.

Meanwhile, the present invention will be described based on the USIM card used in the WCDMA network, but may correspond to a card of another name in a network currently under development or in the future. In one embodiment of the present invention, the viewer also transmits the mobile communication terminal 10 or its own address data (telephone number, mobile IP address, etc.) of the user information to the advertising agency server 90, if the advertiser needs It may be possible to contact the viewer.

If it is determined that the viewer has not responded, the process returns to S52 and the processes S52 to S55 are repeated.

Meanwhile, when determining that the viewer has responded, the advertising agency server 90 determines whether the response is via SMS as a method of responding whether the viewer views the advertisement (S56).

As a result of the determination, when the viewer responds using the SMS, points are accumulated (S58). When the corresponding means is determined as the SMSC 57 as a reward for the response data, the reward may be provided to a point (free text service, communication fee, and related service) associated with the SMSC 57.

On the other hand, when the viewer does not respond by using the SMS through the SMSC (57) as a method for responding whether the viewer viewed the advertisement, it is determined whether the response via the wireless Internet network (70) (S57)

As a result of the determination, when the viewer does not use the wireless Internet network 70, the process returns to S52 and repeats the processes (S52 to S57), and when the viewer responds using the wireless Internet, the advertiser views the advertisement provided by the viewer. Make sure you watched and earn reward points accordingly (S58). On the other hand, if the countermeasure means is determined to be the wireless Internet network 70 may provide compensation to points associated with the wireless Internet network 70 (in addition to the points associated with the SMSC, packet data transmission point, etc.).

After S58, the advertisement viewer accesses the advertising agency server 90 and checks the points earned by the advertising agency (S59).

6 is a flowchart illustrating a method for acknowledging and viewing advertisements using an interactive terminal in the IP network 40 and the cable network 60 according to the present invention, and a description overlapping with FIG. 5 will be omitted. 2, 3, 4, and 6, the viewer uses the IPTV STB 24, the wired terminal 25, or the cable TV STB 34 to advertise the advertising agency server 90 '. Access to the advertising channel provided through (S61). The advertising channel may be an advertising dedicated channel of a fixed broadcast channel such as an IPTV or a cable TV.

The viewer views the advertisement provided in the advertisement channel through the IPTV 21, the wired terminal 25, or the cable TV 31 (S62).

The viewer checks the pop-up screen inserted in the advertisement through the advertisement channel at an unspecified time during the advertisement viewing through the IPTV 21, the wired terminal 25, or the cable TV 31 (S63).

The advertising company transmits the advertisement data containing the advertisement contents and the advertisement confirmation data in the form of a popup form to confirm whether the viewer has watched the advertisement to the IPTV 21, the wired terminal 25, or the cable TV 31. Viewers can see it as well. At this time, the voice guidance may be provided with or without a popup screen.

The method may further include transmitting accessible telephone number data when the advertisement target and the advertisement confirming data are interested at the same time as or after the transmission of the advertisement data and the advertisement confirming data. The advertisement viewer may contact the advertiser immediately when the advertisement target is interested using the phone number data.

The viewer checks the advertisement confirmation data (numbers, letters, symbols, photos, images, etc.) according to the pop-up screen while viewing the advertisement (S64). The same question described in S54 of FIG. 5 and a response thereto may be provided. Another example may be as follows. As an example, if the advertisement confirmation data displayed on the pop-up screen is "Did you watch this advertisement? 1. Yes, 2. No", enter the button "1" to transmit the response data and then confirm button Can be entered. As another example, when the advertisement confirmation data displayed on the pop-up screen is "Did you watch the advertisement? Yes / No", the confirmation button may be input after inputting "o, n" to transmit the response data. As another example, when the advertisement confirming data displayed on the pop-up screen is "Did you watch the advertisement? Y / N", the confirmation button may be input after inputting "Y" to transmit the response data.

The advertisement company server 90 'determines whether the viewer has viewed the advertisement by analyzing the advertisement confirmation data received from the IPTV 21, the wired terminal 25, or the cable TV 31 (S65). . When it is determined that the viewer does not respond, the process returns to S62 and repeats the steps S62 to S65.

On the other hand, the viewer also advertises user information of the IPTV 21, the wired terminal 25, or the cable TV 31 together with the response data through the IPTV 21, the wired terminal 25, or the cable TV 31. It can be transmitted to the private server 90 '. In one embodiment of the present invention, the viewer is also the user's address data of the user information (telephone number, IPTV 21, cable TV 31, or wired terminal 25, IP address, etc.) of the advertising agency server ( 90 '), the advertiser may be able to contact the viewer if necessary.

The user information may be automatically delivered by a preset module, and may also be delivered in the form of response data to a question using the advertisement confirming data.

On the other hand, when determining that the viewer responds to whether or not the viewer responds to viewing the advertisement whether using the remote control (not shown) of the IPTV (21) or cable TV 32 or the remote control (not shown) It is determined whether a means such as a telephone network, a PC, and a mobile phone is used (S66).

As a result of the determination, when the viewer responds using the remote controller (not shown), points are accumulated (S68). When the corresponding means is determined as the remote controller (not shown) as a reward for the response data, the reward may be provided to a point (TV viewing fee and related service) associated with the IPTV 21 or the cable TV 31.

On the other hand, when the viewer does not respond using the remote control (not shown), the viewer responds to whether or not to view the advertisement, other than the remote control (not shown) means of the telephone network, a wired terminal such as a PC, and a mobile phone It is determined whether the response using a means such as (S67).

In response to the determination that the viewer does not use the other response means, the process returns to S52 and repeats the steps S62 to S67. When the viewer responds using the other response means, the advertisement company provides the advertisement. Make sure the viewer watched and earns reward points accordingly (S68). On the other hand, if the other answering means is determined to be a telephone network or a mobile phone can provide compensation to a point (for example, telephone charges) associated with the telephone network, and if it is determined that the wired terminal 25 such as a PC, the wired terminal 25 Rewards may be provided at points (eg, packet data points, such as communication charges).

After S68, the advertisement viewer accesses the advertising agency server 90 and checks the points accumulated by the advertising agency (S69).

Meanwhile, in the above-described process described with reference to FIGS. 5 and 6, the advertiser should provide the converted points that the advertisement viewer has accumulated in the advertiser server 90, 90 ′. In the step of providing the converted points, when the advertisement viewer accumulates reward points (or mileage), the advertising agency server (90, 90 ') is the reward points accumulated by the advertisement viewer in the mobile communication service, text, It is converted into a communication fee such as a message, a wireless Internet data fee, a broadcast viewing fee and a related service fee. The converted data is stored in the databases 95 and 95 ', and the advertisement viewer accesses the advertising agency server 90 and 90' by receiving the advertisement confirming data and transmits the response data. You can check the data.

FIG. 7 is a diagram illustrating an example of advertisement confirmation data output to the mobile communication terminal 10 illustrated in FIG. 1. 7 (a) shows an example when the data for confirming the advertisement is a number, FIG. 7 (b) shows an example when the data for confirming the advertisement is a letter, and FIG. 7 (c) shows the check for the advertisement. An example of the case where the data is a symbol is shown, and FIG. 7D illustrates an example in which the advertisement confirming data is a photograph, and FIG. 7E illustrates an example when the advertisement confirming data is an image.

FIG. 8 is a diagram illustrating an example of advertisement confirmation data output on an IPTV or a cable TV illustrated in FIGS. 3 and 4. FIG. 8A illustrates an example in which the advertisement confirming data is a number, FIG. 8B illustrates an example in which the advertisement confirming data is a letter, and FIG. Fig. 8 (d) shows an example of the case where the data for advertisement is a photograph, and Fig. 8 (e) shows an example of the case where the advertisement checking data is an image.

In FIG. 7 and FIG. 8, the numbers, letters, symbols, pictures, and images are displayed, but the numbers, letters, symbols, pictures, and video combinations, quizzes, arithmetic games, and other questions may be modified. In addition, the question and the modified examples may be modified to ask the same question by voice through a voice output unit. By providing advertisement confirmation data in various manners as described above, it is possible to induce fun and interest through advertisement channel viewing and response to the advertisement viewer.

The advertisement viewing confirmation method using the interactive terminal according to the present invention may also be embodied as computer readable codes on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium may include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like. The power control of the electric range including a control unit for detecting a container according to the present invention. Program code for performing the method may be transmitted in the form of a carrier wave (eg, transmission over the Internet).

The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the electric power control method of the electric range comprising a control unit for sensing the container according to the present invention can be easily inferred by programmers in the art to which the present invention belongs. Can be.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

According to the present invention, the advertisement viewer can receive a reward for viewing the advertisement by accurately transmitting the advertisement to the advertiser. In the advertiser's position, the advertisement viewing reward can be efficiently provided by determining whether to view the correct advertisement according to the viewing confirmation response of the advertisement viewer, and the advertisement viewing research effect such as the advertisement preference by gender, age, and time zone can be provided. In addition, broadcast communication and wired and wireless communication providers can bring advertising transmission fee profit, in particular mobile operators can secure their customers by high interest in the effect of reducing the call fee from the users of the mobile communication terminal. The present invention can exhibit useful and practical effects in connection with wired and wireless communication networks and next generation communication networks.

The detailed description of each drawing is provided in order to provide a thorough understanding of the drawings cited in the detailed description of the invention.

1 is a block diagram showing an advertisement viewing confirmation system 100 using a two-way terminal in a mobile communication network according to an embodiment of the present invention.

2 is a block diagram of an advertising agency server (90, 90 ') according to an embodiment of the present invention.

3 is a block diagram illustrating an advertisement viewing acknowledgment system 200 using a bidirectional terminal in an IP network according to an embodiment of the present invention.

4 is a block diagram showing an advertisement viewing confirmation system 300 using the interactive terminal in the cable network according to an embodiment of the present invention.

5 is a flowchart illustrating an advertisement viewing acknowledgment method using a bidirectional terminal in a mobile communication network according to the present invention.

6 is a flowchart illustrating a method for confirming advertisement viewing using an interactive terminal in the IP network 40 and the cable network 60 according to the present invention.

FIG. 7 is a diagram illustrating an example of advertisement confirmation data output to the mobile communication terminal 10 illustrated in FIG. 1.

FIG. 8 is a diagram illustrating an example of advertisement confirmation data output on an IPTV or a cable TV illustrated in FIGS. 3 and 4.

* Description of the symbols for the main parts of the drawings *

10: mobile communication terminal

21: IPTV

25: wired terminal

27: Cable TV

30: DMB broadcasting transmission system

40: IP network

50: mobile network

57: SMSC

60: cable network

70: wireless internet network

90: Ad server

91: content provider

93: data transmission / reception section

95: database

97: central processing unit

Claims (13)

Transmitting advertisement confirming data including at least one of a number, a letter, a symbol, a voice, a picture, and an image output from the interactive terminal to the interactive terminal during transmission of the advertisement data and the advertisement data; Outputting the advertisement confirmation data at any time while the interactive terminal outputs the advertisement data; Receiving response data transmitted in response to the interactive terminal according to the advertisement confirming data; And And analyzing the response data and providing a reward according to whether or not an advertisement is viewed. The method of claim 1, The step of outputting the data for confirming the advertisement Displaying at least one of numbers, letters, symbols, pictures, and images on a screen of the interactive terminal, Receiving the response data The method of claim 1, wherein the viewer comprises inputting at least one of numbers, letters, symbols, pictures, and images displayed on the screen of the interactive terminal. The method of claim 1, The step of outputting the data for confirming the advertisement Outputting a voice that induces a response from the viewer, Receiving the response data Advertising viewing confirmation method using a two-way terminal comprising the step of inputting a response according to the voice by the viewer. The method of claim 1, The step of outputting the data for confirming the advertisement Outputting a quiz, Receiving the response data Advertising viewing confirmation method using the interactive terminal comprising the step of inputting the answer to the quiz by the viewer. The method of claim 1, wherein the advertisement viewing method is Transmitting a guide telephone number associated with the advertisement data; And And connecting the interactive terminal with a guide telephone number corresponding to the advertisement data being viewed when one or more predetermined buttons are input during the viewing of the advertisement data. The method of claim 1, The advertisement data and the advertisement confirmation data are broadcasted through an advertisement channel among mobile TV broadcasting channels, The bidirectional terminal is a method for confirming advertisement viewing using a bidirectional terminal which is a mobile communication terminal capable of receiving the mobile TV broadcasting channel. The method of claim 6, The response data is an advertisement viewing confirmation method using a two-way terminal is transmitted as either a text message via SMSC or packet data via a wireless Internet network. The method of claim 1, wherein the advertisement data and the advertisement confirmation data are broadcasted through an advertisement channel of the fixed broadcast channel, The interactive terminal is a method for confirming advertisement viewing using an interactive terminal, which is any one of an IP TV, a cable TV, and a PC. The method of claim 8, wherein receiving the response data Transmitting the response data through the IP TV or the cable TV remote control; Inputting the response data through a telephone and transmitting the response data using a telephone network; And Advertising viewing confirmation method using a two-way terminal comprising at least one of the step of transmitting the response data using the Internet network. The method of claim 1, wherein providing the reward Providing a reward point to a viewer when the response data is normally received, The ad viewing method is And providing the reward point to the bidirectional terminal so that the reward point can be confirmed through the bidirectional terminal. A DMB broadcasting transmission system generating advertisement data for transmission to a mobile communication terminal for receiving DMB and advertisement confirmation data including at least one of a number, a symbol, a voice, a picture, and an image and transmitting the advertisement data to the mobile communication terminal; And And an advertisement company server for receiving and storing response data transmitted from the mobile communication terminal according to the transmission through a mobile communication network and analyzing the response data and responding according to the advertisement confirmation data. Advertising viewing confirmation system using a two-way terminal. A broadcast system for transmitting advertisement data and advertisement identification data including at least one of numbers, letters, symbols, voice, photographs, and images to a fixed broadcast receiving apparatus through a fixed broadcast channel; And Receive and store the response data transmitted by the broadcast receiving device in response to the advertisement confirmation data or the response data transmitted in response through the Internet network or the telephone network, and analyze the response data according to the advertisement confirmation data. Advertisement viewing system using a two-way terminal comprising an advertising agency server that provides a reward if the response. The method of claim 11 or 12, wherein the advertising agency server, A content provider for generating the advertisement data and the advertisement confirmation data; A database for receiving and storing the response data; And The advertisement viewing confirmation system using the interactive terminal including a central processing unit for analyzing the response data stored in the database, and processing the compensation according to the analysis.

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