KR20100062524A - Method and system for providing target service - Google Patents

Abstract

PURPOSE: A target service providing method and a system thereof are provided to realize the convenience of an advertiser by requesting target services provided from areas of a plurality of broadcasting providers. CONSTITUTION: A broadcasting system converts video signals and audio signals about broadcasting programs of various channels in a preset format. The broadcasting system transmits the converted signals to broadcasting receiving terminals(110). A target service server(100) produces a target condition corresponding to the target service request of the provider. Gateway servers(106-1~106-n) select the target corresponding to the target condition after receiving the target condition.

Description

Method and system for providing target service

The present invention relates to a method and system for providing a target service. More particularly, the present invention relates to a method and system for efficiently providing a target service in a situation where a platform is individually established for each broadcaster.

In the past, broadcast services were provided in an analog manner, but video compression technology, network transmission technology, and processing performance enhancements at broadcast receiving terminals have enabled high quality digital broadcasting services, as well as interactive data broadcasting services (interactive services). to be.

By compressing broadcast signals including video, audio, and data into digital signals, TV channels can be multi-channelized.

Depending on the development of the application, the subscriber may not only watch broadcasts, such as weather, fortune telling, news, securities, email, Electric Program Guide (EPG), TV shopping, banking, telephone service and internet search. According to the request, an interactive service capable of providing data (additional information) related directly or indirectly with broadcasting is provided.

With the development of broadcasting technology as described above, broadcast programs or advertisements, which were provided in one direction to all subscribers in the past, can be selectively provided to individual subscribers.

Furthermore, with the launch of the Internet Protocol TV (IPTV) service, it is expected that a service that selectively provides useful information to broadcast subscribers in a TV that is just watched will be further activated.

The service that attracts the most attention in the selective provision of information is a target advertisement service.

The target advertisement refers to a service that provides the advertisement only to the target subscribers who are expected to show great interest in the products introduced by the particular advertisement.

Targeted advertisements are not limited to advertisements that introduce a particular product, and may be used for the introduction of a new drama, movie, or video on demand (VOD).

In the conventional broadcasting environment, various target advertisement providing methods have been proposed. However, in the related art, advertisers request a target advertisement from a specific broadcasting company and refer to subscriber management in the broadcasting system of the broadcasting company to provide a selected subscriber with a medium such as telephone or text. The method of providing the target advertisement is applied.

According to the related art, if a broadcaster is classified into various broadcast providers such as cable broadcasters, satellite broadcasters, and terrestrial broadcasters, advertisers should request advertisements from each broadcaster individually, and individual broadcasters may advertise. Since there is a different way of providing, there is a problem that causes a lot of inconvenience.

In addition, a method of providing a target advertisement in an integrated manner in other media has been proposed. However, in this case, the target selection is possible only when the broadcasting service provider knows the personal information of the subscriber.

The present invention, in order to solve the problems of the prior art as described above, proposes a method and system for providing a target service that allows advertisers to conveniently request advertisements when there are a plurality of broadcast providers.

Another object of the present invention is to provide a target service providing method and system that can provide useful information to an individual subscriber without providing personal information of a subscriber belonging to each broadcaster to the outside in providing a target service.

In order to achieve the above object, according to a preferred embodiment of the present invention, a method for providing a target service in a target service server connected via a network with at least one gateway server included in an individual platform, the target service request of the provider Generating a target condition corresponding to the; And transmitting the generated target condition to at least one of the gateway servers, wherein the gateway server selects a target corresponding to the target condition and transmits target information to the selected target broadcast receiving terminal. A provision method is provided.

According to another aspect of the present invention, a method for providing a target service in a gateway server belonging to a predetermined platform and connected to a target service server through a network, the target condition generated according to a target service request of a provider from the target service server Receiving; Selecting a target corresponding to the target condition in association with a subscriber management system belonging to the platform; And it provides a target service providing method comprising the step of transmitting target information to the selected target broadcast receiving terminal.

According to another aspect of the present invention, there is provided a computer readable recording medium having recorded thereon a program for performing the above method.

According to another aspect of the invention, the target service server for generating a target condition corresponding to the target service request of the provider; And a gateway server belonging to each platform, and when a target condition is received from the target service server, selecting a target corresponding to the target condition in cooperation with a subscriber management system.

According to the present invention, there is an advantage in that it is possible to request a target service provided in a plurality of broadcaster's areas at a time, thereby providing convenience to an advertiser.

In addition, according to the present invention, the advertiser can directly input the information corresponding to the target condition or set the target condition according to the attributes of the content provided by the advertiser has the advantage that can easily request the target service from the advertiser's point of view.

Furthermore, according to the present invention, there is an advantage that the advertiser can integrally check the exposure effect on the target service provided by each broadcaster.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. Like reference numerals are used for like elements in describing each drawing.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

 Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate a thorough understanding of the present invention, the same reference numerals are used for the same means regardless of the number of the drawings.

1 is a diagram illustrating a configuration of a target service providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, the target service providing system according to the present invention refers to a target service server 100 and a broadcasting system 102-1 to 102-n corresponding to each platform (hereinafter, collectively referred to as '102'). The broadcast system 102 may be connected to the plurality of broadcast receiving terminals 110 through a network.

Each broadcast system 102 provides a broadcast program in accordance with preset programming information to the broadcast receiving terminal 110 corresponding to its subscriber.

The broadcast system 102 converts video and audio signals for broadcast programs of various channels into preset formats and transmits them to the broadcast receiving terminal 110.

In addition, the broadcast system 102 performs a scheduling function for the broadcast program, and scrambling the transport stream for limited reception so that no user other than the subscriber can access.

Furthermore, the broadcast system 102 may provide an Internet service and various communication services, including a separate communication server (eg, a return pass server) for processing a user's requirement through an uplink channel.

The broadcast receiving terminal 110 may process and reproduce a transport stream transmitted from the broadcast system 102, and may be a set-top box that executes an interactive application at the request of a subscriber.

On the other hand, the broadcast system 102 is built as an independent platform (Platform 1 to N) for each terrestrial broadcast, satellite broadcast, cable broadcast and IPTV broadcast providers.

Here, the platform may be defined in such a manner as to provide a broadcast signal including audio, video, and data to the broadcast receiving terminal 110 belonging to the platform, for example, a conditional access system, a broadcast receiving It may be defined as a terminal authentication method, a broadcast signal transmission method, or the like.

The platform may be classified into a European-style Digital Video Broadcasting-Multimedia Home Platform (DVB-MHP), an North American-based Open Cable Application Platform (OCAP), and an Advanced Common Application Platform (ACAP), but is not limited thereto. It can be divided into a method for providing a broadcast service for each.

In the following description, for the convenience of description, the broadcasting system 102 is constructed as a different platform for each broadcasting company.

Each broadcast system 102 includes a Subscriber Management System (SMS), 104-1 to 104-n (hereinafter collectively referred to as '104'), and the subscriber management system 104 includes each subscriber's name, Stores personal information such as age, age, region and service package information.

According to a preferred embodiment of the present invention, each broadcast system 102 includes a gateway server 106-1 to 106-n (hereinafter referred to as '106'), and the gateway server 106 is a target service server. The target service is provided to the broadcast receiving terminal 110 in association with the 100 and the subscriber management system 104.

According to the present invention, the broadcasting system 102 includes a customer relationship management system (CRM), a VOD usage history management system (VOD CMS (Contents Management System)) that manages VOD usage history of each subscriber, and EPG information. It may further include a provisioning system (PVS) for managing the reference data, such as EPG server, TV usage history management system and channel changes, information about other subscribers, the gateway server 106 described above The target service may be provided in cooperation with at least one of the systems.

The target service server 100 according to the present invention is connected to the gateway server 106 of each broadcasting system 102, generates a target condition according to the target service request of the provider, and generates a target condition of the platform requested by the provider. Send to gateway server 106.

The supplier may be a general advertiser, but is not limited thereto and may include all broadcast producers for producing a drama or a movie. In addition, all users requesting the target service may be included in the scope of the provider according to the present invention.

Here, the target condition is information for selecting a target for the gateway server 106 to provide predetermined information, such as the age, gender, region of residence, preferred viewing channel, main viewing time zone, VOD purchase history, e-commerce history, etc. of the subscriber. The same information can be defined.

For example, the target condition may be defined as a subscriber who lives in Gangnam as a woman in her 20s, has an OCN viewing rate of 10% or more, and purchases a fashion VOD once a week.

The information for generating the target condition may be directly input by the provider using the provider terminal 112 connected to the target service server 100, but is not limited thereto. The description information on the content provided by the provider may be used. The target service server 100 may automatically generate it.

The content provided by the provider may include all general merchandise or video.

When the provider requests the target service, the provider may select a broadcaster (platform) that wants the target service, and the target service server 100 transmits the target condition to the gateway server 106 of the platform requested by the provider.

In the present invention, most of the information included in the target condition may be information stored in the subscriber management system 104. Accordingly, the gateway server 106 selects a target corresponding to the target condition with reference to the subscriber management system 104 and transmits the target information to the selected target broadcast receiving terminal.

Here, the target information may be advertising data for introducing the content of the provider, for example, advertising data for introducing a specific product or a newly produced video (drama, movie). The present invention may include coupon data for allowing a subscriber to receive a discount or the like without being limited thereto.

In addition, the target information may include event guide data for guiding an event provided by a provider and questionnaire data for a survey.

According to the present invention, in providing the target service, the target service server 100 generates only target conditions according to the target service request of the supplier, and the actual target selection is performed in the gateway server 106 included in the individual platform.

Accordingly, the subscriber's personal information stored in the subscriber management system 104 of each broadcasting company can provide a target service according to the request of various providers without leaking to the outside.

When receiving the target information, the broadcast receiving terminal 110 exposes the target information at a predetermined time.

The target information may be output to a predetermined area of the screen when the subscriber watches a preset channel or VOD or when using a preset interactive service.

The broadcast receiving terminal 110 may collect the usage log of the subscriber related to the target information simultaneously with the output of the target information.

Here, the usage log indicates whether the subscriber views the exposed target information or whether the subscriber requests detailed information on the goods or videos introduced in the target information, whether the participants participate in the questionnaire, or purchases the goods or videos introduced in the target information. Information about whether or not may be included.

The broadcast receiving terminal 110 transmits the usage log to the gateway server 106 through the network, and the gateway server 106 collects the usage log received from each broadcast receiving terminal 110 to display a preset time point or a predetermined condition. If satisfied, it transmits to the target service server 100.

Preferably, the gateway server 106 may generate log analysis information by using each usage log, and transmit the log analysis information to the target service server 100.

Here, the log analysis information is statistical data about the usage log collected during a predetermined period and may be transmitted to the target service server 100 at predetermined intervals (for example, every 24 hours).

The target service server 100 receives the usage log or log analysis information from the gateway server 106 belonging to each platform to generate platform-specific statistical data and platform integrated statistical data for the target information.

According to the present invention, the target service server 100 may check the degree of subscriber response to the target service requested by a predetermined provider for each platform, that is, for each broadcaster, and may also check the entire broadcaster.

Hereinafter, the target service providing system according to the present invention will be described in detail with reference to FIGS. 2 to 4.

2 is a diagram illustrating a detailed configuration of a target service server according to the present invention.

As shown in FIG. 2, the target service server 100 according to the present invention may include a target service request processor 200, a target condition generator 202, a server communicator 204, and a statistics processor 206. have.

The target service request processor 200 receives the target service request from the provider terminal 112 connected through the network.

In more detail, the target service request processor 200 may include an authentication processor 210, an interface provider 212, and an input information storage unit 214.

The authentication processor 210 authenticates the provider through an ID and password input by the provider.

The interface provider 212 transmits an interface allowing the provider to input information related to the target service when the provider terminal 112 requests it.

The interface may be a web page provided with a predetermined input area.

The present invention provides an efficient target service, and the interface according to the present invention may include an area for inputting information such as age, gender, region of residence, preferred viewing channel, main viewing time zone, VOD purchase history, and e-commerce history. have.

The supplier may directly enter the information through the interface, but a drop-down menu may be provided for each information to allow the supplier to select one of them.

The provider can appropriately set the range of subscribers that are expected to show much interest in the contents provided by the provider using the interface according to the present invention.

In addition, the interface according to the present invention may include an area for selecting a platform for which a target service is desired.

The input information storage unit 214 stores information input by the supplier through the interface.

Also, the input information storage unit 214 may store target information transmitted from the provider terminal 112, that is, advertisement data, coupon data, event guide data, and questionnaire data.

The target condition generator 202 according to the present invention generates a target condition of a form that can be interpreted by the gateway server 106 of each broadcaster based on the information input by the provider.

According to another exemplary embodiment of the present invention, the target condition generator 202 may automatically generate the target condition through description information about the content provided by the provider.

Here, the description information about the content may include a purpose of the product, an expected demand level, a price, etc. when the content is a product, and when the content is a video, include a character, a genre, a play time, and a description of the story of the video. can do.

When the target condition is generated through the description information about the content as described above, the process of providing the interface for inputting the same detailed information may be omitted.

The server communication unit 204 transmits the generated target condition to the gateway server 106 belonging to the predetermined platform.

As described above, the provider may select a platform for which the target service is desired, and accordingly, the server communication unit 204 transmits the target condition to the platform according to the provider's request, that is, the gateway server 106 of the broadcaster.

The server communicator 204 may transmit the target information provided by the provider to the gateway server 106 together with the target condition.

On the other hand, the server communication unit 204 may receive the usage log or log analysis information about the target information from the gateway server 106 of each broadcaster.

As described above, the usage log regarding the target information is information that can confirm whether the subscriber has actually used the target information after the target information is exposed in each broadcast receiving terminal 110.

The statistical processor 206 generates platform-specific statistical data or platform integrated statistical data about each target information based on the usage log or log analysis information received from each platform.

Here, the statistical data may be expressed as an average subscriber's viewing time for each target information, the number of request for detailed information about the content, the number of content purchases, and the like.

The target service server 100 may provide platform-specific or platform-integrated statistical data when the provider terminal 112 requests it.

3 is a diagram showing the detailed configuration of the gateway server 106 according to an embodiment of the present invention.

As shown in FIG. 3, the gateway server 106 according to the present invention includes a server communication 300, a target selecting unit 302, a target information transmitting unit 304, a usage log collecting unit 306, and a log analysis. It may include a portion 307.

The server communication unit 300 communicates with the target service server 100 and receives a target condition at the request of a provider.

When the target condition is received, the target selecting unit 302 analyzes the target condition and selects a target corresponding to the target condition.

In this case, the target selecting unit 302 may select a target subscriber corresponding to the target condition with reference to the subscriber management system 104.

The targeting condition according to the present invention may include detailed information such as age, gender, region of residence, channel viewing history, VOD purchase history, etc. according to information input by the provider or description information about the content, and the target selecting unit 302 ) Selects a target subscriber corresponding to this target condition.

Thereafter, the target information transmitter 304 transmits the target information provided by the provider or stored in a separate database to the broadcast receiving terminal 110 of the selected target subscriber.

At this time, the target information transmitter 304 extracts the address information of the broadcast receiving terminal 110 of the subscriber selected as the target and transmits the target information to the corresponding target broadcast receiving terminal 110.

The target information transmitted as described above may be exposed according to a schedule set in the corresponding broadcast receiving terminal 110 or when a subscriber watches a predetermined channel or uses an interactive service.

The subscriber may check an advertisement for a predetermined product or video through the exposed target information, and may perform an action such as obtaining a coupon, checking an event guide, or participating in a questionnaire.

The broadcast receiving terminal 110 monitors whether the subscriber uses the exposed target information through a predetermined application, and records the usage log related to the use of the target information of the subscriber.

Here, the usage log of the subscriber may be information such as a viewing time of the target information, whether to request detailed information on the content introduced in the target information, whether to participate in a questionnaire, or whether to obtain a coupon.

The broadcast receiving terminal 110 transmits a usage log to the gateway server 106 periodically or when a preset condition is satisfied. Preferably, the broadcast receiving terminal 110 may transmit the usage log to the gateway server 106 when the capacity of the usage log stored in the buffer is equal to or larger than the preset size or when the preset time arrives.

The transmission of the usage log may be performed through a return path used for a known Internet network or a broadcasting network.

The usage log collection unit 306 of the gateway server 106 stores the usage log transmitted by each broadcast receiving terminal 110, and the log analyzer 307 statistically processes the stored usage logs to generate log analysis information. . Here, the log analysis information is statistical information on whether to provide and use the target information provided for a predetermined period. If the server communication unit 300 satisfies a preset condition, the server communication unit 300 transmits the collected usage log or log analysis information to the target service server 100.

As described above, the target service server 100 generates statistical data for each platform or platform integrated statistical data for each target information by using the transmitted usage log or log analysis information.

Here, the log analysis information is short-term statistical data for the specific target information, and the statistical data generated by the target service server 100 may be statistical data generated by summing all the short-term log analysis information.

According to the present invention, the provider, in particular, advertisers can request the target service integrated through the target service server 100, but the selection of the target substantially corresponding to the target condition is the gateway server (not the target service server 100) ( In this case, it is possible to provide useful information to each subscriber without leakage of personal information of the subscriber.

4 is a flowchart illustrating a target service providing process according to the present invention.

4 is a diagram illustrating a process between a provider terminal and a target service server.

Referring to FIG. 4, after a connection is established between the provider terminal 112 and the target service server 100 (operation 400), the provider terminal 112 transfers the ID and password input by the provider to the target service server 100. Transmit (step 402).

The target service server 100 authenticates the connected provider terminal by using the provider ID and password and pre-stored supplier related information (step 404).

Thereafter, the target service server 100 transmits an interface for inputting information related to the target condition to the provider terminal 112 (step 406).

The provider terminal 112 receives detailed information input by the provider to the interface (step 408), and transmits the received input information to the target service server 100 (step 410).

Thereafter, the target service server 100 provides a target service in association with the gateway server 106 of each platform (step 412).

Meanwhile, the target service server 100 receives a usage log of each broadcast receiving terminal 110 for target information from the gateway server 106 of each broadcaster (step 414) and uses the received usage log to generate a platform. Star statistics data and platform integration statistics data are generated (step 416).

As described above, the target service server 100 may generate statistical data using log analysis information.

If there is a request from the provider terminal 112 (step 418), the target service server 100 transmits the statistical data generated in step 416 to the provider terminal 112 (step 420).

5 is a diagram illustrating a process between a target service server and a gateway server.

Referring to FIG. 5, the target service server 100 generates a target condition according to a request of a provider (step 500).

In operation 500, the target condition may be automatically generated according to information input by the provider or descriptive information about content provided by the provider.

The target service server 100 then identifies the platform requested by the provider (step 502) and sends the target condition to the gateway server 106 belonging to the requested platform (step 504).

The gateway server 106 analyzes the target condition (step 506) and selects a target corresponding to the analyzed target condition with reference to the subscriber management system 104 (step 508).

Thereafter, the gateway server 106 checks the broadcast receiving terminal 110 address information of the selected target (step 510) and transmits the target information to the corresponding broadcast receiving terminal 110 (step 512).

The broadcast receiving terminal 110 outputs the target information on the screen when the preset schedule or predetermined condition is satisfied (step 514).

The broadcast receiving terminal 110 records the usage log of the subscriber together with the output of the target information (step 516), and transmits the recorded usage log to the gateway server 106 (step 518).

The gateway server 106 collects the usage log transmitted from the broadcast receiving terminal 110 (step 520), and transmits the collected usage log to the target service server 100 (step 522).

The target service server 100 generates statistical data as in step 416 of FIG. 4 using the usage log transmitted from the gateway server 106 of each broadcaster.

According to the present invention, the target service server 100 is placed outside the broadcaster, the target service server 100 processes the target service request of the provider, and the target selection is shared by the gateway server 106 belonging to the broadcaster. Therefore, it is possible for a provider to easily request a target service from a plurality of broadcasters, and further provide a target service without leaking personal information of each subscriber.

Preferred embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

1 is a diagram illustrating a configuration of a target service providing system according to an exemplary embodiment of the present invention.

2 is a diagram illustrating a detailed configuration of a target service server according to the present invention.

3 is a diagram showing a detailed configuration of a gateway server according to an embodiment of the present invention.

4 is a flowchart illustrating a target service providing process according to the present invention.

5 is a diagram illustrating a process between a target service server and a gateway server.

Claims (11)

A method of providing a target service in a target service server connected through a network with one or more gateway servers included in an individual platform, Generating a target condition corresponding to a target service request of the provider; And And transmitting the generated target condition to at least one of the gateway servers. The gateway server selects a target corresponding to the target condition, and transmits the target information to the selected target broadcast receiving terminal. The method of claim 1, The target information includes at least one of the advertisement data, coupon data, event guide data and questionnaire data. The method of claim 1, And transmitting an interface for inputting at least one of an age, a gender, a region of residence, a preferred viewing channel, a main viewing time zone, a VOD purchase history, and an e-commerce history to a terminal of the provider. And a target condition is generated based on the information received through the interface. The method of claim 1, Receiving the descriptive information on the content provided by the provider, The target service providing method of automatically generating the target condition by using the description information about the content. The method of claim 1, The gateway server interoperates with at least one of a subscriber management system, a customer relationship management system, a VOD usage history management system, an EPG server, a TV usage history management system, and a provisioning system included in the respective platform to target a target corresponding to the target condition. Selected target service providing method. The method of claim 1, Receiving a usage log relating to the target information from the gateway server; And Generating at least one of platform-specific statistical data and platform-integrated statistical data for the target information by using the usage log. The method of claim 1, Receiving log analysis information analyzing the usage log of each subscriber with respect to the target information from the gateway server; And And generating at least one of platform-specific statistical data and platform integrated statistical data on the target information by using the log analysis information. A method for providing a target service in a gateway server belonging to a predetermined platform and connected to a target service server through a network, Receiving a target condition generated according to a target service request of a provider from the target service server; Selecting a target corresponding to the target condition in association with a subscriber management system belonging to the platform; And And transmitting target information to the selected target broadcast receiving terminal. The method of claim 8, Receiving a usage log of the target information from the target broadcast receiving terminal; And Collecting the received usage log and transmitting the collected usage log to the target service server. A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 1 to 9. A target service server for generating a target condition corresponding to the target service request of the provider; And And a gateway server belonging to each platform and selecting a target corresponding to the target condition in cooperation with a subscriber management system when the target condition is received from the target service server.

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