KR101352193B1 - Method of displaying mobile advertisement using mobile apllication, method of swiching advertisement platforms and and advertisement switching server - Google Patents

Abstract

A method for exposing a mobile advertisement, a method for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal, and an advertisement switching server are provided.
In particular, the application includes mobile advertisements developed by a software development kit corresponding to each of the plurality of advertisement platforms, and the application switches the advertisement platform according to the advertisement control information received from the advertisement switching server. A method for exposing a mobile advertisement providing a mobile advertisement that is not dependent on the advertisement platform, a method for switching an advertisement platform corresponding to the mobile advertisement exposed through an application program for a mobile terminal, and an advertisement switching server may be provided.

Description

METHOOD OF DISPLAYING MOBILE ADVERTISEMENT USING MOBILE APLLICATION, METHOD OF SWICHING ADVERTISEMENT PLATFORMS AND AND ADVERTISEMENT SWITCHING SERVER}

The following embodiments relate to a method for exposing a mobile advertisement, a method for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal, and an advertisement switching server.

In recent years, communication devices such as mobile phones, PDAs, notebook computers, smart phones, and the like do not merely function as a communication means such as mobile communication or wireless Internet, but to provide various applications other than communication such as cameras, games, and navigation. It is also used as a means. In addition, these various applications are not only recognized as a means for providing mobile advertisements to users using a communication device, but also viewed as a means of generating revenues from an advertising service provider.

However, advertisements exposed through applications are generally dependent on the advertising platform. In other words, an advertiser may expose an advertisement only through a specific application dependent on the advertisement platform through a contract with a specific advertisement platform. In addition, developers should also develop ads using a software development kit provided by any one advertising platform. Therefore, in order to change an advertising platform for providing an advertisement, an advertiser or a developer has to change the advertising platform through a patch program.

According to an embodiment of the present disclosure, a mobile advertisement may be used to determine a user's preference by setting information used to select one of the plurality of advertising platforms and to generate advertisement control information based on the user's preference. The present invention provides a method for exposing, a method for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal, and an advertisement switching server.

According to an embodiment of the present disclosure, the advertisement platform corresponding to the mobile advertisement may be dynamically switched by the advertisement control information generated based on the setting information in order to provide an optimal advertisement to the advertisement viewer (that is, the user of the mobile terminal). The present invention provides a method for exposing a mobile advertisement, a method for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal, and an advertisement switching server.

In addition, according to an embodiment, a method for exposing a mobile advertisement that can switch the advertising platform according to the advertisement control information received from the advertisement switching server, so that the application can provide a mobile advertisement that is not dependent on a specific advertising platform, Provided are a method and an advertisement switching server for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal.

A method for switching an advertising platform corresponding to a mobile advertisement exposed through an application installed on a mobile terminal identifies at least one advertisement platform among a plurality of advertisement platforms providing the mobile advertisement through an application installed on the mobile terminal. Doing; Generating advertisement control information instructing to dynamically switch the advertising platform to the identified at least one advertising platform; And providing the advertisement control information to the application program installed in the mobile terminal.

Identifying the at least one advertising platform of the plurality of advertising platforms comprises: receiving setting information related to statistical information for each of the advertising platforms; And selecting the at least one advertising platform based on the setting information.

The selecting of the at least one advertising platform may include searching for information matching the user of the mobile terminal among the statistical information; And based on the search results, identifying the at least one advertising platform.

The method includes receiving a request for the advertisement control information from the application installed in the mobile terminal as the application is activated by a user of the mobile terminal; And identifying information related to the time of receiving the request, wherein selecting at least one advertising platform for the user of the mobile terminal is based on information related to the time of receiving the request among the statistical information. Retrieving matching information; And based on the search results, identifying the at least one advertising platform.

The method may further include receiving a request for the advertisement control information from the application in response to the application being activated by the user of the mobile terminal, wherein providing the advertisement control information may include the advertisement control. In response to the request for information, providing the advertisement control information to the application program.

The application program installed in the mobile terminal includes a plurality of advertisement modules corresponding to the plurality of advertisement platforms, each of which accesses the mobile advertisement from the corresponding advertisement platform.

A method of exposing a mobile advertisement through an application installed in a mobile terminal includes: loading an application program including mobile advertisements corresponding to a plurality of advertisement platforms; Receiving advertisement control information indicating at least one of the plurality of advertising platforms; Activating a mobile advertisement corresponding to any one of the plurality of advertisement platforms based on the advertisement control information; And exposing the activated mobile advertisement through the application program.

The method includes requesting advertisement information for the mobile advertisement from any one of the plurality of advertisement platforms based on the advertisement control information; And receiving advertisement information for the mobile advertisement from any one of the plurality of advertising platforms.

The method further includes the step of requesting the advertisement control information from an advertisement switching server switching any one of the plurality of advertisement platforms as the application is activated by the user of the mobile terminal.

The application program installed in the mobile terminal includes a plurality of advertisement modules corresponding to the plurality of advertisement platforms, each of which accesses the mobile advertisement from the corresponding advertisement platform.

The method further includes dynamically switching at least one advertising platform of the plurality of advertising platforms based on the advertising control information.

The advertisement switching server for switching the advertisement platform corresponding to the mobile advertisement exposed through the application for the mobile terminal is installed at least one of the plurality of advertisement platforms for providing the mobile advertisement through the application installed on the mobile terminal A processor that identifies a platform and generates advertisement control information instructing to dynamically switch the advertising platform to the identified at least one advertising platform; And an interface unit providing the advertisement control information to the application program installed in the mobile terminal.

The processor selects the at least one advertising platform based on setting information related to statistical information for each of the advertising platforms.

According to an embodiment of the present disclosure, by optimally switching the advertisement platform corresponding to the mobile advertisement by the advertisement control information generated based on the setting information, an advertisement suitable for the advertisement viewer (that is, the user of the mobile terminal) may be provided. have.

Further, according to one embodiment, the application includes mobile advertisements developed by a software development kit corresponding to each of the plurality of advertising platforms, and the application installed in the mobile terminal is applied to the advertisement control information received from the advertisement switching server. Accordingly, by switching the advertising platform it is possible to provide a mobile advertising that does not depend on any one advertising platform.

1 is a diagram illustrating an operation between an advertisement switching server, a mobile terminal running an application program for a mobile terminal, and a plurality of advertisement platforms providing a mobile advertisement, according to an exemplary embodiment.
2 is a flowchart illustrating a method of switching an advertisement platform corresponding to a mobile advertisement in an advertisement switching server according to an embodiment.
3 is a flowchart illustrating a method of switching an advertisement platform corresponding to a mobile advertisement in an advertisement switching server according to another exemplary embodiment.
4 is a flowchart illustrating a method of exposing a mobile advertisement in a mobile terminal exposing the mobile advertisement through an application according to an exemplary embodiment.
5 is a block diagram of an advertisement switching server for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal according to an embodiment.
6 is a block diagram of an advertisement switching server for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal according to another embodiment.

Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to or limited by the embodiments. Also, like reference numerals in the drawings denote like elements.

1 is a diagram illustrating an operation between an advertisement switching server, a mobile terminal running an application program for a mobile terminal, and a plurality of advertisement platforms providing a mobile advertisement, according to an exemplary embodiment.

Hereinafter, the application provider 110 and the advertiser 160 may be a PC, a notebook, a netbook, and a smart phone that each of the application provider 110 and the advertiser 160 uses. It may mean a terminal having a communication function such as a smart phone. In addition, the application provider 110 not only provides an application to the mobile terminal 120, but also develops an application for the mobile terminal, and the application to which the mobile advertisement requested by the advertiser 160 is applied to the generated application. It may be used to mean a program developer.

In this specification, an "exposure" of an advertisement may be interpreted to include providing promotional content such as text, image, sound, video, hyperlink, etc. associated with the advertiser 160 through a site to a visitor of the site. Here, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than accessing a website of a general PC, such as an application screen executed on the mobile terminal 120. The term " site " may include any type of website that can be exposed to advertisements and made available to a user via a wired or wireless network, or can include a single web page that makes up a website.

The application program provider 110 provides the mobile terminal 120 with an application program for the mobile terminal 120 to which the mobile advertisement is applied (S101). Accordingly, the mobile terminal 120 may load and install the application program 140 including the mobile advertisements 145 corresponding to the plurality of advertisement platforms 150.

The application program provider 110 provides setting information to the advertisement switching server 130 (S102). The setting information is information used to select any one of the plurality of advertising platforms 150.

Here, the setting information may be, for example, statistical information analyzing the preferences of the users of the application 140 for the plurality of advertisement platforms 150 by gender, age, nationality, occupation, and living region. The user of the application 140 for the advertising platform 150 of the application may include statistical information, such as time zone, date, day of the week and seasonal preferences using the application 140, and the like.

The advertisement switching server 130, based on the setting information provided by the application provider 110, advertisement control information for instructing to switch to at least one of the plurality of advertisement platforms 150 for providing a mobile advertisement. Can be generated.

The advertisement switching server 130 may generate advertisement control information in real time according to a request of the application program 140 installed in the mobile terminal 120. In addition, the advertisement switching server 130 may generate and store advertisement control information in advance regardless of the request of the application program 140. In the latter case, when the advertisement switching server 130 receives a request for providing advertisement control information from the application program 140, the advertisement switching server 130 may immediately provide the advertisement control information stored in advance to the application program 140.

The advertiser 160 registers a mobile advertisement to be exposed through the application program to the plurality of advertisement platforms 150 (S103). At this time, the process of registering the advertisement by the advertiser 160 is not necessarily limited to the order described in the embodiment. The advertiser 160 may include a plurality of advertising platforms (eg, after the application provider 110 provides the mobile terminal 120 with the application 140 including the mobile advertisement (s) 145 or before the application). 150) can register an advertisement.

When the corresponding application program 140 is activated by the user of the mobile terminal 120, the mobile terminal 120 requests the advertisement control information from the advertisement switching server 130 and receives the corresponding information (S104).

In this case, the advertisement control information instructs the mobile terminal 120 to switch to at least one advertisement platform of the plurality of advertisement platforms 150 providing the mobile advertisement (s) 145 included in the application 140. This is information. The advertisement control information may be information, for example, "expose the mobile advertisement through the A advertisement platform among the plurality of advertisement platforms".

The application program 140 that receives the advertisement control information from the advertisement switching server 130 controls the exposure of the mobile advertisements 145 (S105).

In FIG. 1, A.SDK, B.SDK, and C.SDK mean each mobile advertisement (s) 145 included in the application 140. More specifically, A.SDK is an advertising module developed by the Software Development Kit (SDK) provided by the A advertising platform, and B.SDK and C.SDK are the B advertising platform and the C advertising platform, respectively. Refers to the advertising module developed by the software development kit provided by.

Here, 'controlling exposure to the mobile advertisement (s) 145' means to activate a mobile advertisement corresponding to any one of the plurality of advertisement platforms 150 based on the advertisement control information. Include. That is, it means that a switcher in the application 140 activates the mobile advertisement developed by the software development kit provided by the A advertisement platform among the mobile advertisement (s) 145.

Thereafter, the application 140 requests advertisement information for mobile advertisements from one of the plurality of advertising platforms 150 (here, A advertising platform) based on the advertisement control information, and the corresponding information ( Advertisement information) is received (S106).

The mobile advertisement is exposed to the user of the mobile terminal 120 by the advertisement information receiving the application program.

Here, each of the plurality of advertising platforms 150 may bid for the advertisement of the advertiser 160, matching between the advertisement and the search term, arranging the advertisement or the advertiser, providing the advertisement to the site, and billing according to the exposure of the advertisement. Can be done.

2 is a flowchart illustrating a method of switching an advertisement platform corresponding to a mobile advertisement in an advertisement switching server according to an embodiment.

According to an embodiment, a method of switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal is as follows.

The advertisement switching server receives 201 setting information used to select one of the plurality of advertisement platforms.

Here, the setting information may include statistical information analyzing the preferences of the users of the application program by gender, age, nationality, occupation, and living region for the plurality of advertisement platforms.

The advertisement switching server identifies at least one advertisement platform for the user of the mobile terminal among the plurality of advertisement platforms providing the mobile advertisement based on the setting information. Here, 'user of the mobile terminal' may be used to mean a user using an application program by the mobile terminal. Further, at least one advertising platform 'for' a user of the mobile terminal is meant to include at least one advertising platform that is expected to be favored by the user of the mobile terminal or that can expect the best advertising efficiency from the user of the mobile terminal. Can be used.

A detailed method of identifying at least one advertising platform for a user of a mobile terminal is as follows.

The advertisement switching server may search for information matching the user of the mobile terminal among the statistical information (203), and identify (205) at least one advertising platform for the user of the mobile terminal based on the search result.

For example, suppose that the user of the application is male, age is 25, nationality is Korea, occupation is student, and living area is Seoul.

Then, the advertisement switching server retrieves information matching the user of the application from statistical information analyzing the preferences of the users of the application by gender, age, nationality, occupation, and living region for the plurality of advertisement platforms. do. That is, the advertisement switching server may search for information about the users of the application corresponding to gender: male, age: 25 years old, nationality: Korean, occupation: student, living area: Seoul among the statistical information.

The ad switching server then determines, based on the retrieved results (i.e., statistical information analyzing the preferences for a plurality of advertising platforms of users of the application), what is the at least one advertising platform that the user is expected to prefer? Awareness can be identified.

The advertisement switching server generates advertisement control information instructing to switch the advertisement platform corresponding to the mobile advertisement to the identified at least one advertisement platform (207).

Here, the term 'switching' the advertising platform corresponding to the mobile advertisement to the at least one identified advertising platform includes selecting at least one advertising platform, and in addition, the advertising platform set as a default. It may also include switching (changing) to the at least one identified advertising platform, or first selecting any one advertising platform in the state in which no advertising platform is selected.

The advertisement switching server provides advertisement control information to the application (209).

3 is a flowchart illustrating a method of switching an advertisement platform corresponding to a mobile advertisement in an advertisement switching server according to another exemplary embodiment.

According to another exemplary embodiment, a method for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal is as follows.

The advertisement switching server receives the setting information used to select one of the plurality of advertisement platforms (301).

Here, the setting information may include statistical information about a plurality of advertisement platforms analyzed by time zones, dates, days of the week, and seasonal preferences of users of the application program using the application program.

As the application is activated by the user of the mobile terminal, the advertisement switching server may receive a request for advertisement control information from the application (303).

Here, the meaning that the application is 'activated' by the user of the mobile terminal means that an icon of an application displayed on the screen of the mobile terminal is selected by the user, and thus the application provides a function according to its original purpose. It may be used to mean that a series of operations required to do so is performed.

The advertisement switching server may grasp information related to the time when the request for the advertisement control information is received from the application 305.

The advertisement switching server may retrieve information corresponding to the information related to the time of receiving the request for the advertisement control information from the application program among the statistical information (that is, the setting information) (307).

The advertisement switching server may identify at least one advertisement platform for the user of the mobile terminal based on the search result at 307 (309).

For example, suppose the advertisement switching server receives a request for advertisement control information from an application at 7:00 pm.

Then, the advertisement switching server, for a plurality of advertising platforms, for the plurality of advertising platforms, from the statistical information that analyzed the time zone, date, day of the week and seasonal preferences that users of the application uses the application, evening, Retrieve statistical information about user preference information of the application corresponding to 7:00. In this case, it is assumed that the A advertising platform has the highest preference for the advertising platforms of the users who use the application program at that time. The advertisement switching server may then identify, as the advertisement platform, at least one advertisement platform that the user is expected to prefer based on the searched result.

The advertisement switching server generates advertisement control information instructing 311 to switch the advertisement platform corresponding to the mobile advertisement to the identified at least one advertisement platform (311).

The advertisement switching server provides advertisement control information to the application (313).

Thereafter, the advertisement switching server may receive the updated setting information in real time and then provide the advertisement control information generated according to the updated setting information according to a request of the application to the application program.

4 is a flowchart illustrating a method of exposing a mobile advertisement in a mobile terminal exposing the mobile advertisement through an application according to an exemplary embodiment.

The mobile terminal loads an application program including mobile advertisements corresponding to the plurality of advertisement platforms (401). In this case, the mobile advertisements may be developed by a software development kit corresponding to each of the plurality of advertisement platforms.

As the application is activated by the user of the mobile terminal, the application installed in the mobile terminal requests advertisement control information from the advertisement switching server for switching any one of the plurality of advertisement platforms (403).

The mobile terminal receives the advertisement control information indicating at least one of the plurality of advertisement platforms from the advertisement switching server (405).

The mobile terminal requests advertisement information for the mobile advertisement from one of the plurality of advertisement platforms based on the advertisement control information (407).

The mobile terminal receives the advertisement information for the mobile advertisement from any one of the plurality of advertisement platforms (409).

The mobile terminal activates the mobile advertisement corresponding to any one of the plurality of advertisement platforms based on the advertisement control information (411).

The mobile terminal exposes the activated mobile advertisement through the application (413).

5 is a block diagram of an advertisement switching server for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal according to an embodiment.

The advertisement switching server 500 includes a database 510, a processor 530, and an interface unit 550.

The database 510 stores, in real time, setting information used to select one of the plurality of advertising platforms. Here, the setting information may include statistical information analyzing the preferences of the users of the application program by gender, age, nationality, occupation, and living region for the plurality of advertisement platforms.

The processor 530 generates advertisement control information instructing to switch to at least one of the plurality of advertisement platforms providing the mobile advertisement based on the setting information.

The processor 530 may include an identification unit 531 and a generation unit 535.

The identification unit 531 may identify at least one advertisement platform for the user of the mobile terminal among the plurality of advertisement platforms providing the mobile advertisement based on the setting information.

In addition, the identification unit 531 may include a search unit 5311 and an identification unit 5315.

The search means 5311 may search for information matching the user of the mobile terminal among the statistical information.

The identification means 5315 may identify at least one advertising platform for the user of the mobile terminal based on the search result.

The generation unit 535 may generate advertisement control information instructing to switch the advertisement platform to at least one identified advertisement platform.

The interface unit 550 receives setting information used to select one of the plurality of advertising platforms, and provides the advertisement control information to the application program.

6 is a block diagram of an advertisement switching server for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program for a mobile terminal according to another embodiment.

The advertisement switching server 600 includes a database 610, a processor 630, and an interface unit 650.

The database 610 stores in real time the setting information used to select one of the plurality of advertising platforms. Here, the setting information may include statistical information analyzing the preferences of the users of the application program by gender, age, nationality, occupation, and living region for the plurality of advertisement platforms.

The processor 630 generates advertisement control information instructing to switch to at least one of the plurality of advertisement platforms providing the mobile advertisement based on the setting information. Here, the setting information may include statistical information about a plurality of advertisement platforms analyzed by time zones, dates, days of the week, and seasonal preferences of users of the application program using the application program.

The processor 630 may include a determiner 633, an identifier 636, and a generator 639.

The grasping unit 633 may grasp information related to a time when a request for the advertisement control information is received from the application as the application is activated by the user of the mobile terminal.

The identification unit 636 may identify at least one advertisement platform for the user of the mobile terminal among the plurality of advertisement platforms providing the mobile advertisement based on the setting information.

In addition, the identification unit 531 may include a time information retrieval unit 6321 and an identification unit 6355.

The time information retrieval means 6321 may retrieve information matching the information related to the time of receiving the request, from among the statistical information.

The identification means 6355 may identify at least one advertising platform for the user of the mobile terminal based on the search result.

The interface unit 650 receives setting information used to select one of the plurality of advertising platforms, and provides the advertisement control information to the application program.

The method according to an embodiment of the present invention can be implemented in the form of a program command which can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be construed as being limited to the embodiments described, but should be determined by equivalents to the appended claims, as well as the appended claims.

110: application provider
120: mobile terminal
130: advertising switching server
140: an application for a mobile terminal
150: a plurality of advertising platforms
160: advertiser

Claims (14)

In the method for switching the advertising platform corresponding to the mobile advertisement exposed through the application installed in the mobile terminal by the advertisement switching server comprising a processor and an interface unit,
An application program installed in the mobile terminal, the processor including a plurality of advertising modules corresponding to a plurality of advertising platforms, each of the plurality of advertising modules accessing the mobile advertisement from a different advertising platform -Selecting at least one advertising platform of the plurality of advertising platforms for providing said mobile advertising via;
Generating, by the processor, advertisement control information instructing the mobile terminal to dynamically switch an advertisement platform corresponding to the mobile advertisement to at least one advertisement platform selected from the plurality of platforms; And
Providing the advertisement control information to the application program installed at the interface unit in the mobile terminal.
How to switch the advertising platform corresponding to the mobile advertisement comprising a. The method of claim 1,
Selecting the at least one advertising platform of the plurality of advertising platforms is
Receiving setting information related to statistical information for each of the advertising platforms; And
Selecting the at least one advertising platform based on the setting information
How to switch the advertising platform corresponding to the mobile advertisement comprising a. 3. The method of claim 2,
Selecting the at least one advertising platform based on the setting information
Searching for information matching the user of the mobile terminal among the setting information related to the statistical information; And
Selecting the at least one advertising platform based on the search results
How to switch the advertising platform corresponding to the mobile advertisement comprising a. The method of claim 3,
Receiving a request for the advertisement control information from the application installed in the mobile terminal as the application is activated by the user of the mobile terminal; And
Identifying information related to the time of receipt of the request
Further comprising:
Selecting at least one advertising platform for the user of the mobile terminal is
Retrieving information matching the information related to the time of receiving the request among the setting information related to the statistical information; And
Selecting the at least one advertising platform based on the search results
How to switch the advertising platform corresponding to the mobile advertisement comprising a. The method of claim 1,
In response to the application being activated by the user of the mobile terminal, the interface unit receiving a request for the advertisement control information from the application program;
Further comprising:
Providing the advertisement control information
In response to the request for the advertisement control information, the processor providing the advertisement control information to the application program. delete In the method for exposing a mobile advertisement through an application installed on the mobile terminal,
An application program in which the mobile terminal includes mobile advertisements corresponding to a plurality of advertising platforms, the application program comprising a plurality of advertising modules corresponding to the plurality of advertising platforms, each of the plurality of advertising modules Loading the mobile advertisement from another advertising platform;
Receiving, by the mobile terminal, advertisement control information instructing the mobile terminal to dynamically switch an advertising platform corresponding to the mobile advertisement to at least one selected advertising platform among the plurality of advertising platforms;
Activating, by the mobile terminal, a mobile advertisement corresponding to any one of the plurality of advertisement platforms based on the advertisement control information; And
Exposing the activated mobile advertisement through the application program by the mobile terminal;
How to expose a mobile ad comprising a. The method of claim 7, wherein
Requesting, by the mobile terminal, advertisement information for the mobile advertisement from any one of the plurality of advertisement platforms based on the advertisement control information; And
Receiving, by the mobile terminal, advertisement information for the mobile advertisement from one of the advertisement platforms selected from the plurality of advertisement platforms;
How to expose mobile advertising further comprising. The method of claim 7, wherein
Requesting, by the mobile terminal, the advertisement control information from an advertisement switching server that switches an advertisement platform selected from among the plurality of advertisement platforms as the application program is activated by the user of the mobile terminal.
How to expose mobile advertising further comprising. delete The method of claim 7, wherein
Dynamically switching, by the mobile terminal, at least one selected advertising platform among the plurality of advertising platforms based on the advertisement control information.
How to expose mobile advertising further comprising. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 5, 7 to 9, or 11. An advertisement switching server for switching an advertisement platform corresponding to a mobile advertisement exposed through an application program installed in a mobile terminal,
An application program installed in the mobile terminal, the application program including a plurality of advertising modules corresponding to a plurality of advertising platforms, each of the plurality of advertising modules accessing the mobile advertisement from a different advertising platform; The mobile terminal to select at least one advertising platform among the plurality of advertising platforms for providing the mobile advertisement and to dynamically switch the advertising platform corresponding to the mobile advertisement to at least one selected advertising platform among the plurality of platforms; A processor for generating advertisement control information instructing the user; And
Interface unit for providing the advertisement control information to the application program installed in the mobile terminal
Advertising switching server comprising a. The method of claim 13,
The processor
Advertisement switching server for selecting the at least one advertisement platform based on setting information associated with statistical information for each of the advertisement platforms.

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