WO2014175532A1

WO2014175532A1 - Advertisement service providing method, and apparatus and recording medium for same

Info

Publication number: WO2014175532A1
Application number: PCT/KR2013/012160
Authority: WO
Inventors: 고영관
Original assignee: 에스케이플래닛 주식회사
Priority date: 2013-04-24
Filing date: 2013-12-26
Publication date: 2014-10-30

Abstract

The present invention relates to an advertisement service providing method, and an apparatus and a recording medium for the same. In the method, advertisements for two or more objects to be advertised are received from an advertisement service apparatus in a multi-inventory environment having multiple advertisement exposure areas, the received advertisements are respectively exposed to advertisement exposure areas for the two or more objects to be advertised, and an interaction is performed between the two or more objects to be advertised. As a result, an advertisement through the interaction between the objects to be advertised can be exposed, and the advertisement can be provided in the multi-inventory environment without degrading the performance of a terminal nor causing malfunction of the terminal.

Description

Method of providing advertisement service, apparatus and recording medium therefor

The present invention relates to an advertisement service, and in particular, in a multi inventory environment having two or more advertisement exposure areas, a method of providing an advertisement service that can provide a plurality of advertisements more efficiently through two or more advertisement exposure areas, An apparatus and a recording medium for this purpose.

Advertising is a series of activities aimed at informing potential consumers of information about products and services and how to buy them. Generally, advertisements are provided through media such as newspapers and television.

Recently, with the rapid development of technology, new advertising media such as digital signage that can output various types of information and advertisement data, etc. are being introduced.

A mobile advertisement service using a mobile terminal provides advertisements to a user in a form of exposing a plurality of advertisements to a plurality of advertisement exposure areas (also called advertisement objects) attached on one mobile web page or application.

In general, a web page or an application includes advertisement logic in a library form, and the advertisement module operates in the form of a sub-program, and receives an advertisement from an advertisement service device and exposes the advertisement in an advertisement exposure area designated by the application, that is, an advertisement object. .

FIG. 13 illustrates a mobile web page provided to a mobile terminal. As illustrated in FIG. 13, a plurality of different

advertisement exposure areas

600 and 610 on a web page are set, and the advertisement exposure area 600 is displayed. 610 is assigned to different advertisement objects, and exposes different advertisements to the

advertisement exposure areas

600 and 610 through execution of each advertisement object. In this case, the advertisement object is generated as an object as detailed as the quantity that the advertisement developer wants to place on the application screen and operates individually.

However, in the related art, since each advertisement object includes all of the advertisement request, advertisement reception, and advertisement exposure functions, each advertisement object is individually connected to the advertisement service device to request and receive advertisements. As a result, there may be a problem in that a waste of terminal resources and a load increase in a terminal for processing the same.

In addition, as in the prior art, when each advertisement object makes an advertisement request and receives an advertisement, when each advertisement object simultaneously makes an advertisement request, the processing time becomes longer and the waiting time for the advertisement increases accordingly. A problem may occur in which reception performance is degraded.

In addition, the related art merely operates independently of each advertisement object to expose different advertisements, and does not consider any interaction between a plurality of advertisements arranged in the same web page or application.

In addition, the advertisement document exposed through the advertisement exposure areas 600 and 601 as shown in FIG. 13 may be configured as shown in FIG. 14. Here, it is assumed that the advertisement document A is an advertisement displayed in the advertisement exposure area A 600, the advertisement document B is an advertisement displayed in the advertisement exposure area B 610, and each advertisement document is assumed to be created in HTML format.

As shown in the figure, an object ID (for example, a tag ID) for identifying each of the advertisement documents is set, and different advertisers or advertisements having different advertisement documents exposed through different advertisement exposure areas on the same web page are different. When created by the producer, it may have the same tag ID "<div id = default_banner>", as shown in FIG. 14.

As such, when the advertisement documents A and B using the same tag ID are inserted on one web page, a situation that is inconsistent with the HTML standard may occur and cause an unintended operation.

Therefore, when there are two or more advertisement exposure areas on one web page, there is a need for an advertisement document management technology capable of preventing duplication of object IDs between advertisement documents simultaneously exposed through each advertisement exposure area.

Accordingly, an aspect of the present invention is to provide an advertisement service providing method capable of efficiently providing different advertisements in a multi-inventory environment having two or more different advertisement exposure areas, an apparatus, and a recording medium therefor.

In particular, the present invention configures an advertisement module for interaction between two or more advertisement objects included in an advertisement medium such as a web page and an application that is executed to provide an advertisement service in a multi-inventory environment, so that two or more advertisements are mutually different. The present invention provides an advertisement service providing method, an apparatus and a recording medium therefor, which are exposed to different advertisement exposure areas, and enable interaction between two or more exposed advertisements.

In addition, the present invention receives two or more advertisements exposed to two or more advertisement exposure areas included in the same advertising medium in a multi-inventory environment at one time through the advertisement relay module, and distributes the received advertisements to respective advertisement modules. Since the module is configured to expose through different advertisement exposure areas, an object of the present invention is to provide an advertisement service providing method, an apparatus, and a recording medium for improving the reception performance of an advertisement.

In addition, the present invention provides a method for providing an advertisement service that can prevent duplication of object IDs between the exposed advertisement documents in a multi-inventory environment in which two or more advertisement exposure areas are set on the same advertisement medium such as the same web page or the same application. To this end, an apparatus and a recording medium for this purpose are provided.

As a method for solving the above problems, the terminal device according to the first embodiment of the present invention, the communication unit for communicating with the advertisement service device for transmitting and receiving data for the advertisement service; And functionally connected with the communication unit, respectively receiving advertisements for at least two advertisement objects from the advertisement service device, and respectively displaying the received advertisements in the advertisement exposure area of the at least two advertisement objects, respectively. It characterized in that it comprises a control unit for performing the interaction between the above advertisement objects.

Here, the two or more advertisement objects are defined in different advertisement exposure areas of the execution screen of the advertisement medium, and the advertisement medium may be one of a web page and an application provided from the service device.

In the terminal device according to the first embodiment of the present invention, the control unit, respectively processing the advertisement for the two or more advertising objects, and includes two or more advertising modules for interaction between the two or more advertising objects. can do.

In addition, when the terminal apparatus requests an advertisement for a first advertisement object and receives an advertisement for the first advertisement object from an advertisement service apparatus, the terminal apparatus may receive the received advertisement from the advertisement medium. A first advertisement module exposed to an advertisement exposure area of the first advertisement object defined in an execution screen and performing an interaction function according to an interaction request with a second advertisement object; And requesting an advertisement for a second advertisement object and receiving an advertisement for the second advertisement object from an advertisement service apparatus, and displaying the received advertisement on the advertisement screen of the second advertisement object defined on an execution screen of the advertisement medium. The second advertisement module may be exposed to and perform a function of interaction according to an interaction request of the first advertisement module.

The first advertisement module may include: an interaction interface performing an interface function for interacting with the second advertisement module through a preset interface; An interactive transmission / reception unit configured to receive an interaction command signal from the second advertisement module and transmit a response signal to the second advertisement module; An advertisement object manager configured to analyze the received interaction command signal, perform an interaction function according to the analyzed result, and change or load an advertisement according to the interaction function; An advertisement request unit for requesting an advertisement suitable for the advertisement medium to the advertisement service apparatus; An advertisement receiver configured to receive an advertisement suitable for the advertisement medium from the advertisement service device; And an advertisement exposure unit that exposes the received advertisement to an advertisement exposure area defined on an execution screen of the advertisement medium, and exposes an advertisement changed or loaded according to the interaction function in the advertisement object manager.

The second advertisement module may include: an interaction interface configured to perform an interface function for interacting with the first advertisement module and an object through a preset interface; An interactive transmission / reception unit configured to receive an interaction command signal from the first advertisement module and transmit a response signal to the first advertisement module; An advertisement object manager configured to analyze the received interaction command signal, perform an interaction function according to the analyzed result, and change or load an advertisement according to the interaction function; An advertisement request unit for requesting an advertisement suitable for the advertisement medium to the advertisement service apparatus; An advertisement receiver configured to receive an advertisement suitable for the advertisement medium from the advertisement service device; And an advertisement exposure unit that exposes the received advertisement to an advertisement exposure area defined on an execution screen of the advertisement medium, and exposes an advertisement changed or loaded according to the interaction function in the advertisement object manager.

In addition, the advertisement service providing method of the terminal device according to the first embodiment of the present invention, each requesting an advertisement for the at least two advertisement objects to the advertisement service device; Receiving each requested advertisement from the advertisement service device; Exposing each received advertisement to an advertisement exposure area for the two or more advertisement objects defined on an execution screen of the advertisement medium; And when the interaction between the two or more advertisement objects is requested, performing the interaction between the two or more advertisement objects.

In addition, the terminal device according to the second embodiment of the present invention, the communication unit for communicating with the advertisement service device for transmitting and receiving data for the advertisement service; And functionally connected with the communication unit, to receive advertisements for at least two advertisement objects from the advertisement service device, to distribute the received advertisements to the at least two advertisement objects, to expose advertisements to the at least two advertisement objects. It characterized in that it comprises a control unit for exposing the distribution to each area.

In a terminal device according to a second embodiment of the present invention, the controller requests an advertisement for the two or more advertisement objects, receives an advertisement for the two or more advertisement objects from the advertisement service device, and receives the advertisement. An advertisement relay module for distributing the classified advertisements to the two or more advertisement objects; And two or more advertisement modules that expose an advertisement distributed to its advertisement object to an advertisement exposure area defined on an execution screen of the advertisement medium.

The advertisement relay module may include an advertisement request unit which requests an advertisement using the advertisement setting information from the advertisement service apparatus; An advertisement receiver configured to receive advertisements for the two or more advertisement objects from the advertisement service apparatus; And an advertisement distributor configured to distribute the received advertisements to the at least two advertisement modules, respectively, and further comprising an advertisement setting unit configured to set advertisement setting information for requesting advertisements for the at least two advertisement objects. have.

In addition, an advertisement service providing method of a terminal device according to a second embodiment of the present invention includes an advertisement module for relaying advertisements exposed to the two or more advertisement objects and an advertisement module for the two or more advertisement objects. At the terminal device, requesting an advertisement for at least two advertisement objects from the advertisement relay module to an advertisement service device; Receiving, by the advertisement relay module, advertisements for the two or more advertisement objects from a service device; The advertisement relay module distributing the received advertisements to advertisement modules for the two or more advertisement objects, respectively; And exposing the distributed advertisement to the advertisement exposure area of its advertisement object by the advertisement module distributing the received advertisement.

In addition, the advertisement service apparatus according to the embodiment of the present invention, the advertisement document registration unit for receiving and registering the advertisement document; An advertisement document management unit extracting a position defining an object ID in the advertisement document and an object ID defined at the corresponding position, generating a unique object ID for the advertisement document, and then changing the extracted object ID to the generated unique object ID; It may include an advertisement document sending unit for transmitting the changed ID document to the terminal.

The advertisement document manager may include a document structure analyzer configured to structurally analyze the advertisement document; An ID usage extracting unit extracting a location defining an object ID in the advertisement document and an object ID defined at the corresponding location in the advertisement document based on the analyzed document structure; Unique ID generation unit for generating a unique object ID for the advertising document;

The advertisement document may include a unique ID application unit for changing the extracted object ID to the generated unique object ID.

In addition, the advertiser service apparatus according to an embodiment of the present invention, the advertisement document authoring unit for authoring the advertisement document according to the advertisement document producer input; Extract the location in which the object ID is defined in the advertisement document and the object ID defined at the corresponding location, generate a unique object ID for the advertisement document, and change the extracted object ID to the generated unique object ID. May include an advertisement document manager for outputting the changed advertisement document.

In addition, the advertisement service providing method according to the third embodiment of the present invention includes the steps of structurally analyzing the advertisement document authored by the advertiser service device; Extracting an object ID defined in the advertisement document and an object ID defined at the corresponding location in the advertisement document based on the analyzed document structure; Generating a unique object ID for the advertisement document and changing the extracted object ID to the generated unique object ID; It may include a process of requesting registration by transmitting the advertisement document with the object ID changed to the advertisement service device.

In addition, the advertisement service providing method according to the third embodiment of the present invention, the advertisement service device receiving an advertisement document from the advertiser service device; Structurally analyzing the input advertisement document; Extracting an object ID defined in the advertisement document and an object ID defined at the corresponding location in the advertisement document based on the analyzed document structure; Generating a unique object ID for the advertisement document and changing the extracted object ID to the generated unique object ID; And transmitting the advertisement document in which the object ID is changed to the terminal.

The present invention, by configuring the advertising module for interaction between two or more advertising objects included in the advertising medium, such as web pages and applications, it is possible to interact between the creatives in the two or more advertising objects, thereby The interaction between different advertisement objects distributed in a medium can provide a new type of advertisement while enhancing the advertisement effect.

In particular, the interaction between two or more ad objects allows you to expose the ad individually in each ad object, changing the content of the ad that is being exposed at the request of the relative ad object, and associated with the ad exposed in the relative ad object. Has the effect of exposing it.

In addition, a plurality of advertisement modules for displaying advertisements corresponding to different advertisement exposure areas in a multi-inventory environment and an advertisement relay module for receiving and relaying advertisements delivered to each advertisement module may be provided. Since the request and reception of the advertisement can be performed at one time, the resource waste problem of the terminal can be improved, and a plurality of advertisement modules that expose the actual advertisement can be simply configured.

The present invention also receives two or more advertisements by requesting an advertisement according to the advertisement setting information in the advertisement relay module, receiving an advertisement for each advertisement reception cycle of the corresponding object, and distributing the advertisement to the advertisement module for each advertisement object. Since the performance load generated can be reduced, there is an effect of improving the advertisement reception performance.

In addition, the present invention, in distributing advertisements in a multi-inventory environment, by automatically changing the object ID contained in the registered advertising document to the unique object ID when providing the advertisement through a plurality of advertisement exposure area set in the same advertising medium As a result, malfunction due to duplication of object IDs in the advertisement document can be prevented.

1 is a block diagram illustrating an advertisement service system according to an exemplary embodiment of the present invention.

2 is a block diagram illustrating a configuration of a terminal device in an advertisement service system according to an exemplary embodiment of the present invention.

3 is an exemplary diagram illustrating advertisement objects exposed on an execution screen of an application executed in a terminal device according to an exemplary embodiment of the present invention.

4 is a block diagram illustrating a configuration of an advertisement module according to a first embodiment of the present invention.

5 is a flowchart illustrating a method for providing an advertisement service through interaction between advertisement objects in a terminal device according to a first embodiment of the present invention.

6 is a block diagram illustrating the configuration of an advertisement module and an advertisement relay module according to a second embodiment of the present invention.

7 is a flowchart illustrating a method of providing an advertisement service according to a second embodiment of the present invention.

8 to 10 is a schematic view showing a configuration for managing the advertising document in the advertising service system according to the present invention.

11 is a detailed configuration diagram of an advertisement document management unit in the advertisement service system according to an embodiment of the present invention.

12 is a flowchart illustrating a process for managing an advertisement document in the advertisement service providing method according to an embodiment of the present invention.

13 is a diagram illustrating a web page having multiple inventory.

FIG. 14 is a diagram illustrating a structure of an advertisement document exposed to the web page shown in FIG. 13.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configuration shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, and various alternatives may be substituted at the time of the present application. It should be understood that there may be equivalents and variations.

Next, the advertisement service system according to an embodiment of the present invention will be described in detail.

Referring to FIG. 1, the advertisement service system according to the embodiments of the present invention may include one or more terminal devices 10 and an advertisement service device 20 interworking with each other through the communication network 30. Other devices used for this purpose.

The terminal device 10 refers to a terminal capable of transmitting and receiving various data via the communication network 30 according to a user's key manipulation. In the following embodiment, the terminal device 10 is connected to the communication network 30 to execute an application, and will be described as a representative mobile communication terminal that can be provided with advertisements through the application. However, the terminal device 10 according to the present invention is not limited thereto, and may be various terminals such as all information communication devices, multimedia terminals, wired terminals, fixed terminals, and IP (Internet Protocol) terminals. In the present invention, the terminal device 10 is a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a desktop, a tablet computer, a notebook. It may be advantageously used when the mobile terminal having various mobile communication specifications such as a book, a net book, and an information communication device.

That is, the terminal device 10 is a terminal for performing voice or data communication using the communication network 30, and stores a browser, a program, and a protocol for communicating with the advertisement service device 20 via the communication network 30. Means a terminal having a memory, a microprocessor for operating and controlling various programs. In addition, the terminal device 10 is preferably manufactured in a form having a touch screen, but is not necessarily limited thereto.

The terminal device 10 according to an embodiment of the present invention receives and stores an application or web page for an advertisement service in association with the advertisement service device 20 through the communication network 30, and receives the application provided at the request of the user. Alternatively, the web page is executed and the advertisement received from the advertisement service device 20 is exposed on the application or the web page according to the execution of the application or the web page. Here, the advertisement medium, which is a means for exposing the advertisement, may include an application or a web page. Hereinafter, an embodiment of the present invention will be described as an advertisement medium. In particular, the present invention may be applied to a multi-inventory environment in which a plurality of advertisements are exposed through a plurality of advertisement exposure regions disposed in an execution screen of the same web page or application.

The advertisement service apparatus 20 manages and stores advertisements registered from an advertisement provider, provides an application for an advertisement service according to a request of the terminal device 10, or provides an advertisement through a predetermined application produced by an application developer. do. Basically, the advertisement service apparatus 20 confirms the advertisement setting information included in the advertisement request information received from the terminal apparatus 10, detects an advertisement according to the advertisement setting information, and sends the detected advertisement to the terminal apparatus 10. send.

A processor mounted in the terminal device 10 or the advertisement service device 20 according to an embodiment of the present invention may process a program command for executing the method according to the present invention. In one implementation, this processor may be a single-threaded processor, and in other implementations, the processor may be a multi-threaded processor. Furthermore, the processor is capable of processing instructions stored on memory or storage devices.

One or more of the terminal device 10 and the advertisement service device 20 are interworked through the communication network 30, and the communication network 30 uses various wired / wireless communication technologies such as an internet network, an intranet network, a mobile communication network, and a satellite communication network. It is a network that can transmit and receive data through internet protocol. Such a communication network 30 is not only an open network such as a local area network (LAN), a wide area network (WAN), an open network such as the Internet, but also code division multiple access (CDMA) and wideband code division (WCDMA). It is a concept that collectively refers to networks such as Multiple Access (GSM), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), and Evolved Packet Core (EPC), as well as next-generation networks and computing networks to be implemented.

Hereinafter, an advertisement service providing method and apparatuses therefor according to the present invention based on the advertisement service system as described above will be described in detail by embodiments.

2 is a block diagram showing the configuration of a terminal device 10 according to an embodiment of the present invention.

2, the terminal device 10 according to an embodiment of the present invention includes a control unit 11, a communication unit 12, an input unit 13, a storage unit 14, and an output unit 15. Can be. In particular, the storage unit 14 stores the application 14a to which the advertisement is exposed. According to the present invention, an advertisement is exposed through the execution screen during the execution of the application 14a.

Here, the control unit 11 is a configuration for controlling the overall operation of the terminal device 10. The control unit 11 executes a predetermined application or function according to a user command input through the input unit 13, and controls the output unit 15 to output the result. At this time, in order to provide the advertisement service according to the present invention, the control unit 11 receives the application 14a for the advertisement service from the advertisement service device 20 and stores it in the storage unit 14 and according to the input signal of the user. The application 14a is executed, and the advertisement received from the advertisement service device 20 is exposed to the plurality of advertisement exposure areas defined on the execution screen of the application according to the execution of the application. The controller 11 may be a process device that drives an operating system (OS) and each component. In particular, the control unit 11 according to the present invention includes two or more advertisement modules 110, and controls the two or more advertisement modules 110 to expose advertisements to two or more advertisement exposure regions, respectively.

3 is an exemplary view of an execution screen of the application 14a. As illustrated, the application 14a may include two or more different advertisement exposure areas, for example, the first advertisement exposure area 101 and the second. An advertisement exposure area 102 may be provided, and different advertisements, that is, advertisement A and advertisement B, may be output through the first and second

advertisement exposure areas

101 and 102.

The communication unit 12 is for transmitting and receiving data with the service apparatus 20, and may transmit and receive data through various communication methods as well as wired and wireless methods. In addition, data may be transmitted and received using one or more communication schemes. For this purpose, the communication unit 12 may include a plurality of communication modules that transmit and receive data according to different communication schemes. In particular, the communication unit 12 according to an embodiment of the present invention receives the application program for the advertising service from the service device 20 and delivers it to the storage unit 14 under the control of the control unit 11, the application execution operation Accordingly, the service apparatus 20 performs communication for requesting advertisement and receiving the requested advertisement.

The input unit 13 receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling the function of the terminal device 10 to the control unit 11. In addition, the input unit 12 may include at least one of a keypad and a touch pad generating an input signal according to a user's touch or manipulation. In this case, the input unit 13 may be configured in the form of one touch panel (or touch screen) together with the display unit of the output unit 15 to simultaneously perform input and display functions. In addition, in addition to input devices such as a keyboard, a keypad, a mouse, and a joystick, the input unit 13 may use any type of input means that may be developed in the future. In particular, the input unit 13 according to the present invention may receive all data related to application execution and advertisement service provision.

The storage unit 14 stores programs and data necessary for the operation of the terminal device 10, and basically stores an operating program of the terminal device 10, and stores information related to application provision and messages transmitted and received. Can be. Here, when the terminal device 10 activates each function in response to a user's request, the terminal device 10 executes corresponding application programs under the control of the control unit 11 to provide each function. In particular, the storage unit 14 according to the embodiment of the present invention may store application information, an application execution program, and the like in relation to the application 14a capable of providing an advertisement received from the service device 20. Information about the provided advertisement may be stored according to an application operation. Here, the application 14a is used as an advertisement medium in the advertisement service according to the present invention, and has a multi-inventory environment in which a plurality of advertisements are exposed.

The storage unit 14 is an optical recording medium such as a magnetic media such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD). Magnetic-optical media such as floppy disks, and ROM, random access memory (RAM), and flash memory.

The output unit 15 is basically a means for outputting the information generated according to the execution of the terminal device 10 so that the user can perceive visually, auditoryly, or tactilely. The output unit 15 may include a display device for outputting visual information, an audio device (speaker) for outputting auditory information, a haptic device for outputting tactile information, and the like. The display device may be a touch screen, and when the display device is formed in the form of a touch screen, the display device may perform some or all of the functions of the input unit 13. The audio device may representatively represent a speaker. Therefore, in particular, the output unit 15 according to an embodiment of the present invention may display an application execution screen, and an advertisement exposed to a defined advertisement exposure area of the application execution screen according to an advertisement exposure operation of the application, that is, an advertisement service. Display the advertisement received from the device 20.

According to the first embodiment of the present invention, in the terminal device 10 configured as described above, the advertisement module 110 supports to interoperate, so that a plurality of advertisements exposed through a multi-inventory environment interoperate with each other. Can be provided.

4 is a block diagram showing the configuration of the advertisement module 110 in the terminal device according to the first embodiment of the present invention.

The advertisement modules 110 according to the first embodiment of the present invention each receive an advertisement and expose it to different

advertisement exposure areas

101 and 102 defined on the execution screen of the application 14a, but the exposed advertisements Control to interact. Here, the advertisement module 110 is mapped to each of the plurality of advertisement exposure areas provided in the application 14a.

As shown in FIG. 4, the advertisement module 110 for the interaction may include the interaction interface 111, the interaction transceiver 112, and the advertisement object manager 113 as a processing function for interaction. And, as a function unit for processing an advertisement, may include an advertisement request unit 114, an advertisement receiving unit 115, an advertisement storage unit 116, and an advertisement exposure unit 117.

The interaction interface 111 is an interface function and an advertisement medium such as an application or a web page that connects to interact with each other for interaction between advertisements exposed in the first advertisement exposure area 101 and the second advertisement exposure area 102. Provides the setting function for the advertisement object placed by the developer.

When the interaction command occurs, the interaction transmission / reception unit 112 transmits a command signal to an advertisement object to receive the interaction command, and receives a response signal accordingly. For example, when the interaction command signal is generated in the first advertisement module, the interaction transceiver 112 of the first advertisement module transmits the interaction command signal to the second advertisement module. Accordingly, the interaction transceiver 112 of the second advertisement module receives the interaction command signal, transmits the received interaction command signal to the advertisement object manager 113, and a response signal for the requested interaction command is received. When generated, the generated response signal is transmitted to the first advertisement module. The advertisement object manager 113 defines different advertisement exposure areas to expose two or more advertisements on the execution screen of the application 14a, and defines the defined advertisement exposure areas, that is, the first advertisement exposure area 101 and the first advertisement exposure area. 2 serves to manage advertisements loaded on the advertisement exposure area 102.

In addition, the advertisement object manager 113 analyzes the interaction command signal transmitted from the interaction transmitter / receiver 112 to perform an interaction function according to the analysis result, and load or change an advertisement according to the interaction function to expose an advertisement. Transfer to section 117.

The advertisement request unit 114 requests an advertisement suitable for an application to the advertisement service apparatus 20. Accordingly, the controller 11 checks the advertisement request of the advertisement request unit 114 of the application through a preset interface, and transmits a message for the advertisement request to the advertisement service apparatus 20.

The advertisement receiver 115 receives a desired advertisement according to the advertisement setting information and transmits the desired advertisement to the advertisement storage unit 116 and the advertisement exposure unit 117. In this case, when the controller 11 receives the requested advertisement according to the advertisement receiving period from the advertisement service apparatus 20, the controller 11 may store the received advertisement and notify the advertisement reception in cooperation with the application through a preset interface. Accordingly, the advertisement receiver 115 may read an advertisement according to a control signal for receiving the advertisement of the controller 11.

The advertisement storage unit 116 stores the advertisement delivered from the advertisement receiving unit 115 in the storage unit 14 through a preset interface.

The advertisement exposure unit 117 serves to expose the received advertisement to the corresponding advertisement exposure area defined on the application execution screen, and the advertisement object management unit 113 loads or changes the advertisement by the interaction to the corresponding advertisement exposure area. Expose

Next, an advertisement service method through interaction between two or more advertisement objects in the terminal device configured as described above will be described in detail with reference to the accompanying drawings.

5 is a flowchart illustrating a method of providing an advertisement service through interaction between advertisement objects according to the first embodiment of the present invention.

First, the terminal device 10 communicates with the advertisement service device 20 to receive an application for the advertisement service and stores the received application in the storage unit 14. Then run the provided application according to the user's execution request.

Accordingly, the application interworks with the control unit 11 of the terminal device 10 through a preset interface, and according to the operation of the application, the control unit 11 receives an advertisement in cooperation with the advertisement service device 20 and receives the received advertisement. The control signal is transmitted to the control unit 11 to expose the on the application screen.

Then, the advertisement module 110 of the controller 11 performs an operation for providing an advertisement service. An operation for providing such an advertisement service will be described in detail with reference to FIG. 5. Here, the execution screen of the application includes, for example, a first advertisement exposure region 101 and a second advertisement exposure region 102, and the advertisement A, the first and second

advertisement exposure regions

101 and 102. Assume that we output B.

Referring to FIG. 5, in step 1101, the terminal device 11 requests an advertisement to be output to the first and second

advertisement exposure areas

101 and 102 to the advertisement service device 20 through the plurality of advertisement modules 110, respectively. do. Accordingly, in operation 1102, the terminal device 11 receives and stores a plurality of advertisements suitable for an application from the advertisement service apparatus 20.

Then, in step 1103, the terminal device 11 transfers the advertisement received through the plurality of advertisement modules 110 to the advertisement exposure area defined on the execution screen of the application, that is, the first and second

advertisement exposure areas

101 and 102. Output

While providing such an advertisement service, in step 1104, the advertisement modules 110 of the terminal device 11 check whether there is an interaction request for interaction between advertisement objects. As a result of the check, when the interaction command signal for the interaction request is received, the advertisement module 110 analyzes the request information for the interaction included in the interaction command signal in step 1105. In operation 1106, the advertisement modules 110 execute the analyzed result, that is, the interactive function.

For example, when the second advertisement module mapped to the second advertisement exposure area 102 wants to expand the advertisement output to the first advertisement exposure area 101, the second advertisement module mutually exchanges information on the advertisement extension. It is included in the action command signal and transmitted to the second advertisement module mapped to the first advertisement exposure area 101. Accordingly, the first advertisement module may receive an interaction command signal for the advertisement extension, and analyze the received interaction command signal to identify a command for requesting to expand the size of the advertisement or the exposed advertisement to be exposed. As a result, the first advertisement module loads the exposed advertisement or the newly exposed advertisement, changes the size of the advertisement, and exposes the changed advertisement to the corresponding advertisement exposure area. In this case, the size information of the advertisement to be changed may be included in the interaction command signal transmitted from the second advertisement module or may be information previously set for interaction in the application.

Also, as another example, when the second advertisement module requests to change the content of the advertisement output to the first advertisement exposure area 101, the content of the advertisement may be changed according to the request. The advertisement contents to be changed may be provided from the advertisement service apparatus 20 or the advertisement contents stored in the storage 14 may be loaded to change the contents of the currently exposed advertisement.

Also, as another example, when the second advertisement module requests to expose an advertisement associated with an advertisement output to the second advertisement exposure region 102 to the first advertisement exposure region 101, the first advertisement module may request a request command signal. The related information included in the identification information may be checked and the related information may be delivered to the advertisement service apparatus 20 to receive an advertisement related to the related information, and may change the existing exposed advertisement into a provided advertisement to expose the advertisement.

In the advertisement service providing method through the interaction as described above, the advertisement module 110 may request interaction with each other.

However, when a plurality of advertisements are to be exposed through a plurality of advertisement exposure areas included in the same advertisement medium, as shown in FIG. 5, when the advertisement modules 110 request and receive advertisements, the advertisements are duplicated. The work may be increased to increase the load of the terminal device 10.

Accordingly, in the second embodiment of the present invention, a method for more efficiently requesting and receiving a plurality of advertisements to be output to a plurality of advertisement exposure areas is proposed.

6 is a block diagram showing the configuration of the control unit 11 of the terminal device 10 according to the second embodiment of the present invention.

Referring to FIG. 6, the control unit 11 of the terminal device 10 according to the second embodiment of the present invention includes a plurality of advertisement modules 110 ′ and an advertisement relay module 120.

As described above, the plurality of advertisement modules 110 'are configured to output predetermined advertisements to the mapped advertisement exposure regions, respectively, mapped to the plurality of advertisement exposure regions included in a specific advertisement medium. Unlike the first embodiment, only the advertisement exposure unit 118 is included. That is, the advertisement modules 110 ′ according to the second embodiment of the present invention do not perform a management function including requesting, receiving, and storing advertisements, and display mapped advertisements of advertisements distributed from the advertisement relay module 120. It is implemented to perform only the exposure function that outputs to the area.

In this case, the advertisement relay module 120 requests and receives a plurality of advertisements to be output to a plurality of advertisement exposure regions provided in the same advertisement medium, and receives the received advertisements in the plurality of advertisement exposure regions. A configuration for distributing to a plurality of advertising modules 110 'mapped to each. The advertisements distributed by the advertisement relay module 120 are output to two or more advertisement exposure areas defined in the application by the plurality of advertisement modules 110 '. To this end, the advertisement relay module 120 may include an advertisement setting unit 121, an advertisement requesting unit 122, an advertisement receiving unit 123, and an advertisement distribution unit 124.

The advertisement setting unit 121 presets the advertisement setting information in order to request an advertisement desired by the application developer. In detail, the advertisement setting unit 121 may set individual advertisement setting information mapped to the detailed advertisement object, that is, the advertisement exposure area, and set common advertisement setting information in common to the advertisement relay module 120. Here, the individual advertisement setting information may include one or more of an object ID, an object type, an object size, and advertisement update period information. The common advertisement setting information may include one or more of an operating system (OS) type of the terminal device, an identifier of the terminal device, a resolution of the terminal device, a model type of the terminal device, a network type, a user identifier, and user information. have.

The advertisement request unit 122 requests an advertisement to the advertisement service device 20 according to the advertisement setting information preset by the advertisement setting unit 121. Accordingly, the controller 11 checks the advertisement request of the advertisement request unit 112 of the application through a preset interface, and transmits a message for the advertisement request to the advertisement service apparatus 20. In this case, the controller 11 may read the advertisement setting information and transmit the advertisement setting information to the advertisement service device 20. Meanwhile, when the advertisement setting information may be registered in advance in the advertisement service device 20, the controller 11 may transmit only the advertisement request signal without transmitting the advertisement setting information.

The advertisement receiving unit 123 receives a desired advertisement according to the advertisement setting information and delivers the desired advertisement to the advertisement distribution unit 124. In this case, when the controller 11 receives the requested advertisement according to the advertisement receiving period from the advertisement service apparatus 20, the controller 11 may store the received advertisement and notify the advertisement reception in cooperation with the application through a preset interface. Accordingly, the application advertisement receiving unit 123 may read an advertisement according to a control signal for receiving the advertisement of the controller 11 and transmit the advertisement to the advertisement distribution unit 124.

The advertisement distributor 124 distributes the advertisement delivered from the advertisement receiver 123 to the corresponding advertisement object. For example, the advertisement distributor 124 checks the advertisement setting information on the received advertisement, that is, the object ID, and distributes the received advertisement to the advertisement module 110 'indicated by the object ID.

Each of the plurality of advertisement modules 110 ′ exposes an advertisement distributed to itself from the advertisement relay module 120 to the mapped advertisement exposure area.

The controller 11 of the terminal device 10 configured as described above may include the advertisement relay module 120 separately to configure the advertisement module 110 ′ with a simple configuration including only an advertisement exposure function. In addition, in the embodiment of the present invention, the advertisement relay module 120 may request an advertisement according to the advertisement setting information, receive an advertisement for each advertisement reception period of the object, and distribute the advertisement, thereby improving advertisement reception performance. .

Next, a method for an advertising service according to an embodiment of the present invention in the terminal device 10 configured as described above will be described.

7 is a flowchart illustrating a method of providing an advertisement service according to a second embodiment of the present invention. In the following description, it is assumed that the first and second advertisement modules 110'-1 and 110'2 are provided in the terminal device 10.

First, the terminal device 10 communicates with the advertisement service device 20 to receive an application 14a for advertisement service and stores the received application 14a in the storage unit 14. Then, the application 14a provided according to the execution request of the user is executed.

Accordingly, the application 14a interworks with the control unit 11 of the terminal device 10 through a preset interface, and according to the operation of the application, the control unit 11 receives an advertisement in cooperation with the advertisement service device 20, The control signal is transmitted to the application through a predetermined interface so that the received advertisement can be exposed in the application.

The operation of the controller 11 will be described in more detail with reference to FIG. 7. In operation 1201, the advertisement relay module 120 sets advertisement setting information to request an advertisement suitable for an application.

In operation 1202, the advertisement relay module 120 requests an advertisement from the advertisement service device 20 according to the advertisement setting information. Accordingly, in step 1203, the advertisement relay module 120 receives and stores a desired advertisement from the advertisement service apparatus 20 according to the advertisement receiving period set in the advertisement setting information. Then, in step 1204, the advertisement relay module 120 checks the object ID of the advertisement setting information of the received advertisement, distributes the received advertisement to the identified object, and transmits the distributed advertisement to the corresponding object, that is, the first object in step 1205. It transmits to the advertisement module 110'-1 and the second advertisement module 110'-2.

Subsequently, the first advertisement module 110 ′ -1 and the second advertisement module 110 ′ -2 receiving the advertisements in

steps

1206 and 1207 may define the advertisement exposure area of the execution screen of the application. Each exposed.

Through this process, the advertisement relay module 120 receives the advertisements received in the advertisement reception cycles defined for each of the first and second advertisement modules 110'-1 and 110'-2, and respectively, the first and second advertisement modules 110. '-1, 110'-2), and the first and second advertisement modules 110'-1 and 110'-2 receiving the advertisements may distribute the advertisements distributed to the advertisement exposure area defined in the execution screen of the application. By exposing, advertisement reception and advertisement exposure can be separately processed, and unnecessary duplication procedures can be omitted.

Meanwhile, as in the present invention, in a multi-inventory environment in which different advertisements are simultaneously exposed through a plurality of advertisement exposure areas provided in the same advertisement medium, when the advertisement service apparatus 20 overlaps object IDs between advertisement documents. In this case, a malfunction may occur in the terminal device 10.

To this end, the present invention proposes to assign and manage unique object IDs of advertisements registered by different advertisers or advertisement producers.

8 to 10 is a schematic view showing a configuration for managing the advertising document in the advertising service system according to the present invention. For reference, FIGS. 8 to 10 omit the terminal device 10 to which the advertisement is exposed for convenience of description.

First, referring to FIG. 8, the advertisement service system according to the present invention may further include an advertiser service device 40 connected to the advertisement service device 20 through the communication network 30.

The advertiser service device 40 refers to a terminal authoring a document according to an advertisement document producer input. The advertiser service device 40 is a tablet PC (Tablet PC), laptop (Laptop), personal computer (PC: Personal Computer), smart phone (Smart Phone), personal digital assistant (PDA), smart TV And a mobile communication terminal or a set top box.

The advertiser service apparatus 40 according to the embodiment of the present invention may include an advertisement document authoring unit 410 and an advertisement document management unit 420.

First, although not shown in the drawings of the advertisement document authoring unit 410 includes a control unit, input unit, storage unit, output unit.

The controller performs overall control of the operation of the advertiser service device 40. The controller authors the advertisement document according to the input of the advertisement document producer through the input unit and stores the authored advertisement document in the storage unit. In addition, the authored advertisement document is output to the advertisement document manager 420.

The input unit may generate a user input signal corresponding to a user's request or information according to a user's operation, and may be implemented by various input means that are currently commercialized or may be commercialized in the future. For example, a keyboard, a mouse, a joystick, In addition to a general input device such as a touch screen and a touch pad, the electronic device may include gesture input means for detecting a user's motion and generating a specific input signal.

The storage unit stores information necessary for the operation of the advertiser service device 40 and particularly stores the stored advertisement document. These storage units include magnetic media such as hard disks, floppy disks, and magnetic tape, compact disk read-only memory (CD-ROM), optical media such as digital video disks (DVD), and floppy disks. Magneto-optical media such as (Floptical Disk) and ROM, random access memory (RAM), and flash memory.

The output unit is a means for providing the user to recognize the operation result or state of the advertiser service device 40, and may include, for example, a display unit for visually outputting through a screen or a speaker for outputting an audible sound. .

The advertisement document management unit 420 extracts the object ID defined in the advertisement document authored by the advertisement document authoring unit 410 and the object ID defined at the corresponding location, and generates the unique object ID for the advertisement document. Changes the object ID to the unique object ID created, and outputs the advertisement document in which the object ID has been changed.

A detailed internal configuration of the advertisement document manager 420 will be described in detail later with reference to FIG. 11.

Next, the advertisement service apparatus 20 includes an advertisement document registration unit 430 and an advertisement document sending unit 440.

First, the advertisement document registration unit 430 registers the advertisement document received from the advertiser service device 40 through the communication network 30.

The advertisement document transmitter 440 transmits the registered advertisement document to the terminal to transmit the registered advertisement document through various communication methods as well as wired and wireless methods.

The communication network 30 refers to a network capable of transmitting and receiving data using an internet protocol using various wired and wireless communication technologies such as an internet network, an intranet network, a mobile communication network, and a satellite communication network. Such a communication network 110 is a closed network such as a local area network (LAN), a wide area network (WAN), an open network such as the Internet, as well as a code division multiple access (CDMA) and a wideband code division (WCDMA). It is a concept that collectively refers to networks such as Multiple Access (GSM), Global System for Mobile Communications (GSM), Long Term Evolution (LTE), Evolved Packet Core (EPC), and next-generation networks and computing networks to be implemented.

The advertisement document manager 420 may be included in the advertiser service device 40 as shown in FIG. 8, or may be provided as a separate device to receive an advertisement document output from the advertiser service device 40 to change an object ID. Afterwards, the advertisement document in which the object ID is changed may be output to the advertisement service apparatus 20.

As described above, the advertiser service apparatus 40 according to the embodiment of the present invention changes the object ID through the advertisement document manager 420 to the advertisement document created by the creator of the advertisement document in the process of authoring the advertisement document. The advertisement document having the changed object ID is registered with the advertisement service apparatus 20.

In contrast, as illustrated in FIG. 9, the advertisement document manager 420 may be included in the advertisement service apparatus 20 and may be implemented to interwork with the advertisement document registration unit 430.

In the embodiment illustrated in FIG. 9, the advertisement document authoring unit 410 of the advertiser service apparatus 40 performs overall control of the operation of the advertiser service apparatus 40, and authors the advertisement document according to the input of the advertisement document producer. The authored document is transmitted to the advertisement service apparatus 20.

In this case, the advertisement service device 20 includes an advertisement document manager 420, an advertisement document registerer 430, and an advertisement document emitter 440.

The advertisement document registration unit 430 registers the advertisement document received from the advertiser service device 40 through the communication network 30. In this case, the received advertisement document is an advertisement document in which the original object ID defined by the advertisement document producer is not changed.

The advertisement document management unit 420 extracts the object ID defined in the advertisement document registered in the advertisement document registration unit 430 and the object ID defined at the corresponding position, generates a unique object ID for the advertisement document, and then extracts the extracted object. The ID is changed to the generated unique object ID, and the advertisement document whose object ID is changed is re-registered with the advertisement document registration unit 430.

Thereafter, the advertisement document transmitter 440 transmits the advertisement document whose object ID is changed to the advertisement service apparatus 20.

In this case, the advertisement document manager 420 may be integrally implemented in the advertisement service apparatus 20 or may be implemented as a separate device to transfer the advertisement document received when the advertisement is registered in the advertisement service apparatus 20 to the advertisement document manager 420. The advertisement document manager 420 may output the advertisement document that has undergone the change of the object ID to the advertisement service device 20.

Accordingly, the advertisement service apparatus 20 changes the object ID of the advertisement document received from the advertiser service apparatus 40 through the advertisement document manager 420 in the advertisement registration process, and transmits the advertisement document whose object ID is changed. .

In addition, as shown in FIG. 10, the advertisement document manager 420 may be included in the advertisement service apparatus 20 and may be connected to the advertisement wireless transmitter 440 to operate.

Referring to FIG. 10, the advertisement document authoring unit 410 of the advertiser service apparatus 300 of the present invention performs overall control of the operation of the advertiser service apparatus 40, and authors the advertisement document according to the input of the advertisement document producer. The authored document is transmitted to the advertisement service apparatus 20.

In contrast, the advertisement service device 20 includes an advertisement document manager 420, an advertisement document registerer 430, and an advertisement document emitter 440.

The advertisement document registration unit 430 registers the advertisement document received from the advertiser service device 40 through the communication network 30. In this case, the received advertisement document is an advertisement document whose object ID is not changed.

The advertisement document sending unit 440 changes the object ID of the advertisement document into a unique object ID through the advertisement document management unit 420 before transmitting the registered advertisement document, and converts the advertisement document including the changed object ID. Send it out.

The advertisement document management unit 420 extracts the object ID defined in the advertisement document registered in the advertisement document registration unit 430 and the object ID defined at the corresponding position, generates a unique object ID for the advertisement document, and then extracts the extracted object. The ID is changed to the generated unique object ID, and the advertisement document whose object ID is changed is output to the advertisement document sending unit 440.

Here, the advertisement document manager 420 may be integrally implemented in the advertisement service apparatus 20, or may be implemented as a separate device to advertise the advertisement document to be sent when the advertisement service apparatus 20 transmits the advertisement. When the advertisement document manager 420 outputs the advertisement document that has undergone the object ID change to the advertisement service device 20, the advertisement service device 20 may transmit the advertisement document whose object ID is changed.

According to the above, the advertisement service apparatus 20 changes the object ID of the registered advertisement document through the advertisement document manager 420 and transmits the advertisement document in which the object ID is changed in the advertisement transmission process.

Next, referring to FIG. 11, a detailed internal configuration of the advertisement document manager 420 according to the present invention will be described.

Referring to FIG. 11, the advertisement document manager 420 may include a document structure analyzer 421, an ID usage extractor 422, a unique ID generator 423, and a unique ID applier 424.

When the advertisement document is input, the document structure analyzer 421 structurally analyzes the advertisement document.

The ID usage extractor 422 extracts the object ID defined in the advertisement document and the object ID defined at the corresponding location based on the document structure analyzed by the document structure analyzer 421.

The unique ID generator 423 generates a unique object ID for the advertisement document. Here, the unique ID generation unit 423 generates the unique object ID by using an ID generation algorithm including a universally unique identifier (UUID). Here, the object ID generation algorithm is an algorithm for generating a unique object ID to be changed in order to prevent duplication of the object ID included in the advertisement document. For example, in the present invention, the UUID is mentioned, but another object ID generation algorithm may be used. have. In addition, since the UUID is a known object ID generation algorithm, a detailed description thereof will be omitted.

The unique ID application unit 424 changes the extracted object ID to the generated unique object ID in the advertisement document.

Next, a process of managing an advertisement document in the advertisement service providing method according to an exemplary embodiment of the present invention will now be described with reference to FIG. 12.

12 is a flowchart illustrating a process for managing an advertisement document in the advertisement document manager 420 according to an embodiment of the present invention.

Referring to FIG. 12, first, in operation 1301, the advertisement document manager 420 reads a document used in an advertisement document authored by an advertisement producer. That is, it reads documents such as HTML, CSS, and JavaScript used in the advertisement document.

Subsequently, in steps 1302 to 1303, the advertisement document manager 420 partially analyzes the advertisement document, and extracts the position where the object ID is defined and the object ID defined at the position based on the analyzed document structure. .

In operation 1304, the advertisement document manager 420 generates a unique object ID using an ID generation algorithm to avoid duplication of object IDs. In this case, the ID generation algorithm may use a universal unique identifier (UUID).

In operation 1304, the advertisement document manager 420 changes the extracted object ID to the generated unique object ID.

That is, as described in FIG. 8, the advertisement document in which the object ID is changed by inputting the advertisement document created by the advertisement document producer in the advertiser service apparatus 40 to the advertisement document manager 420 is processed. The generated advertisement document may be registered and transmitted to the advertisement service apparatus 20.

As another example, when the advertisement document created by the advertisement document producer in the advertiser service apparatus 40 is registered in the advertisement service apparatus 20, the advertisement service apparatus 20 inputs the registered advertisement document to the advertisement document manager 420. Through the process as shown in FIG. 12, the advertisement document with the changed object ID may be transmitted.

In another embodiment, the advertisement document created by the advertisement document producer in the advertiser service apparatus 40 is registered in the advertisement service apparatus 20, and the advertisement document to be transmitted at the time when the advertisement service apparatus 20 transmits the registered advertisement document is provided. After inputting to the advertising document management unit to go through the process as shown in FIG. 12 may be sent to the advertising document with the object ID is processed.

The method for providing an advertisement service according to the present invention may be implemented in software form readable through various computer means and recorded on a computer readable recording medium. Here, the recording medium may include a program command, a data file, a data structure, etc. alone or in combination. Program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. For example, the recording medium may be magnetic media such as hard disks, floppy disks and magnetic tapes, optical disks such as Compact Disk Read Only Memory (CD-ROM), digital video disks (DVD), Magnetic-Optical Media, such as floppy disks, and hardware devices specially configured to store and execute program instructions, such as ROM, random access memory (RAM), flash memory, and the like. do. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although disclosed with respect to the preferred embodiment of the present invention, it is apparent to those skilled in the art that other modifications based on the technical spirit of the present invention can be carried out in the embodiments disclosed herein. will be. In addition, although specific terms are used in the specification and the drawings, they are only used in a general sense to easily explain the technical contents of the present invention and to help the understanding of the present invention, and are not intended to limit the scope of the present invention.

The present invention relates to a method for providing an advertisement service, an apparatus and a recording medium therefor, wherein the advertisement module for interaction between two or more advertisement objects included in an advertisement medium such as a web page and an application is configured. It is possible to interact with the creatives in the advertisement object, thereby performing the interaction function according to the interaction request between each advertisement object, it is possible to expose the advertisement according to the interaction function.

In addition, the present invention can change the content of the advertisement being exposed in response to a request of the relative advertisement object while exposing the advertisement individually in each advertisement object through interaction between two or more advertisement objects, the advertisement exposed in the relative advertisement object It is effective to expose the advertising associated with, which can contribute to the development of the service industry.

Claims

Communication unit for communicating with the advertisement service device for transmitting and receiving data for the advertising service; And

Functionally connected with the communication unit, respectively receiving advertisements for two or more advertisement objects from the advertisement service device, and respectively displaying the received advertisements in an advertisement exposure area of the two or more advertisement objects, respectively. A controller for performing interaction between the advertisement objects;

Terminal device comprising a.
The method of claim 1, wherein the two or more advertisement objects,

And a terminal defined in different advertisement exposure areas of an execution screen of the advertisement medium.
The method of claim 2, wherein the advertising medium,

And a web page and an application provided from the service device.
The method of claim 1, wherein the control unit,

And two or more advertisement modules for processing advertisements for the two or more advertisement objects, respectively, and for interacting between the two or more advertisement objects.
When an advertisement for a first advertisement object is requested and an advertisement for the first advertisement object is received from an advertisement service device, the received advertisement is placed in an advertisement exposure area of the first advertisement object defined on an execution screen of the advertisement medium. A first advertisement module for exposing and performing an interaction function according to an interaction request with a second advertisement object; And

When a request for an advertisement for a second advertisement object is received and an advertisement for the second advertisement object is received from an advertisement service device, the received advertisement is placed in an advertisement exposure area of the second advertisement object defined on an execution screen of the advertisement medium. The second advertisement module for exposing and performing a function of interaction according to an interaction request of the first advertisement module;

Terminal device comprising a.
The method of claim 5, wherein the first advertising module,

An interaction interface performing an interface function for interacting with the second advertisement module through a preset interface;

An interactive transmission / reception unit configured to receive an interaction command signal from the second advertisement module and transmit a response signal to the second advertisement module;

An advertisement object manager configured to analyze the received interaction command signal, perform an interaction function according to the analyzed result, and change or load an advertisement according to the interaction function;

An advertisement request unit for requesting an advertisement suitable for the advertisement medium to the advertisement service apparatus;

An advertisement receiver configured to receive an advertisement suitable for the advertisement medium from the advertisement service device; And

An advertisement exposure unit that exposes the received advertisement in an advertisement exposure area defined on an execution screen of the advertisement medium, and exposes an advertisement changed or loaded according to the interaction function in the advertisement object manager;

Terminal device comprising a.
The method of claim 5, wherein the second advertising module,

An interaction interface that performs an interface function for interacting with the first advertisement module and an object through a preset interface;

An interactive transmission / reception unit configured to receive an interaction command signal from the first advertisement module and transmit a response signal to the first advertisement module;

An advertisement object manager configured to analyze the received interaction command signal, perform an interaction function according to the analyzed result, and change or load an advertisement according to the interaction function;

An advertisement request unit for requesting an advertisement suitable for the advertisement medium to the advertisement service apparatus;

An advertisement receiver configured to receive an advertisement suitable for the advertisement medium from the advertisement service device; And

An advertisement exposure unit that exposes the received advertisement to an advertisement exposure area defined on an execution screen of the advertisement medium, and exposes an advertisement changed or loaded according to the interaction function in the advertisement object manager;

Terminal device comprising a.
Respectively requesting advertisements for at least two advertisement objects from the advertisement service apparatus;

Receiving each requested advertisement from the advertisement service device;

Exposing each received advertisement to an advertisement exposure area for the two or more advertisement objects defined on an execution screen of the advertisement medium; And

If an interaction request between the two or more advertisement objects is requested, performing interaction between the two or more advertisement objects;

Advertising service providing method in a terminal device comprising a.
The method of claim 8, wherein the performing of the interaction between the two or more advertisement objects includes:

Requesting an interaction from the first advertising module processing the first advertising object to the second advertising module processing the second advertising object;

Performing, by the second advertisement module, an interaction function according to an interaction request of the first advertisement module; And

Exposing, by the second advertisement module, an advertisement according to the interaction to an advertisement exposure area for a second advertisement object;

Advertising service providing method in a terminal device comprising a.
The method of claim 8, wherein the performing of the interaction between the two or more advertisement objects includes:

Requesting interaction by the second advertising module processing the second advertising object from the first advertising module processing the first advertising object;

Performing, by the first advertisement module, an interaction function according to an interaction request of the second advertisement module; And

Exposing, by the first advertisement module, an advertisement according to the interaction to an advertisement exposure area for a first advertisement object;

Advertising service providing method in a terminal device comprising a.
Communication unit for communicating with the advertisement service device for transmitting and receiving data for the advertising service; And

Functionally connected with the communication unit, receiving advertisements for two or more advertisement objects from the advertisement service device, and distributes the received advertisements to the two or more advertisement objects, the advertisement exposure area for the two or more advertisement objects. A control unit that exposes advertisements distributed to the respective units;

Terminal device comprising a.
The method of claim 11, wherein the control unit,

An advertisement relay module for requesting advertisements for the two or more advertisement objects, receiving advertisements for the two or more advertisement objects from the advertisement service device, and distributing the received advertisements to the two or more advertisement objects; And

Two or more advertisement modules for exposing an advertisement distributed to its advertisement object to an advertisement exposure area defined on an execution screen of the advertisement medium;

Terminal device comprising a.
The method of claim 12, wherein the advertising relay module,

An advertisement request unit which requests an advertisement using the advertisement setting information to the advertisement service apparatus;

An advertisement receiver configured to receive advertisements for the two or more advertisement objects from the advertisement service apparatus; And

An advertisement distribution unit for distributing the received advertisements to the at least two advertisement modules, respectively;

Terminal device comprising a.
The method of claim 13, wherein the advertising relay module,

An advertisement setting unit that sets advertisement setting information for requesting advertisements for the two or more advertisement objects;

Terminal device characterized in that it further comprises.
The method of claim 14, wherein the advertisement setting information,

The terminal device characterized in that it comprises individual advertisement setting information to be set individually for each of the at least two advertising modules and common advertisement setting information set in common to the advertisement relay module.
The method of claim 15, wherein the individual advertisement setting information,

And at least one of object ID, object type, object size, and advertisement update cycle information.
The method of claim 15, wherein the common advertisement setting information,

And at least one of an operating system (OS) type of the terminal device, an identifier of the terminal device, a resolution of the terminal device, a model type of the terminal device, a network type, a user identifier, and user information.
The method of claim 13, wherein the advertisement distribution unit,

And checking the object ID included in the advertisement setting information for the received advertisement and distributing the received advertisement to an advertisement object indicated by the identified object ID.
In a terminal device including an advertisement module for at least two advertisement objects and an advertisement relay module for relaying advertisements exposed to the at least two advertisement objects,

Requesting, by the advertisement relay module, an advertisement for at least two advertisement objects from an advertisement service device;

Receiving, by the advertisement relay module, advertisements for the two or more advertisement objects from a service device;

The advertisement relay module distributing the received advertisements to advertisement modules for the two or more advertisement objects, respectively; And

Exposing, by the advertisement module receiving the received advertisement, the distributed advertisement to an advertisement exposure area of its own advertisement object;

Advertising service providing method comprising a.
The method of claim 19,

Setting, by the advertisement relay module, advertisement setting information for requesting advertisements for the two or more advertisement objects;

Advertising service providing method characterized in that it further comprises.
An advertisement document register to receive and register an advertisement document;

An advertisement document management unit extracting a position defining an object ID in the advertisement document and an object ID defined at the corresponding position, generating a unique object ID for the advertisement document, and then changing the extracted object ID to the generated unique object ID;

An advertisement document sending unit configured to transmit the changed ID document to a terminal;

Advertising service device comprising a.
The method of claim 21, wherein the advertisement document registration unit,

When the advertisement document is input, the advertisement service device, characterized in that for changing the object ID in the advertisement document to the unique object ID through the advertisement document management unit, and re-register the changed advertising document ID.
The method of claim 21, wherein the advertisement document sending unit,

The advertisement service apparatus of claim 1, wherein the advertisement document management unit changes the object ID in the advertisement document to a unique object ID before transmitting the advertisement document, and transmits the changed advertisement document.
The method of claim 21, wherein the advertising document management unit,

A document structure analyzer for structurally analyzing the advertisement document;

An ID usage extracting unit extracting a location defining an object ID in the advertisement document and an object ID defined at the corresponding location in the advertisement document based on the analyzed document structure;

Unique ID generation unit for generating a unique object ID for the advertising document;

A unique ID application unit for changing the extracted object ID into the generated unique object ID in the advertisement document;

Advertising service device comprising a.
The method of claim 24, wherein the advertising document,

Advertising service device comprising at least one of HTML, Cascading Style Sheets (CSS), JavaScript.
The method of claim 24, wherein the unique ID generation unit,

And generating the unique object ID using an identifier generation algorithm including a universally unique identifier (UUID).
An advertisement document authoring unit authoring an advertisement document according to an advertisement document producer input;

Extract the location in which the object ID is defined in the advertisement document and the object ID defined at the corresponding location, generate a unique object ID for the advertisement document, and change the extracted object ID to the generated unique object ID. An advertisement document manager to output the changed advertisement document;

Advertiser service device comprising a.
Structurally analyzing, by the advertiser service device, the authored advertisement document;

Extracting an object ID defined in the advertisement document and an object ID defined at the corresponding location in the advertisement document based on the analyzed document structure;

Generating a unique object ID for the advertisement document and changing the extracted object ID to the generated unique object ID;

Requesting registration by transmitting the advertisement document in which the object ID is changed to an advertisement service device;

Advertising service providing method comprising a.
Receiving, by the advertisement service device, an advertisement document from the advertiser service device;

Structurally analyzing the input advertisement document;

Extracting an object ID defined in the advertisement document and an object ID defined at the corresponding location in the advertisement document based on the analyzed document structure;

Generating a unique object ID for the advertisement document and changing the extracted object ID to the generated unique object ID;

Transmitting the advertisement document in which the object ID is changed to the terminal;

Advertising service providing method comprising a.