KR20160090472A - Mobile Advertising System Using Mobile Keyword Search And Advertising Method Of Using The Same - Google Patents

Mobile Advertising System Using Mobile Keyword Search And Advertising Method Of Using The Same Download PDF

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KR20160090472A
KR20160090472A KR1020150010228A KR20150010228A KR20160090472A KR 20160090472 A KR20160090472 A KR 20160090472A KR 1020150010228 A KR1020150010228 A KR 1020150010228A KR 20150010228 A KR20150010228 A KR 20150010228A KR 20160090472 A KR20160090472 A KR 20160090472A
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advertisement
mobile terminal
server
application
software development
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KR1020150010228A
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Korean (ko)
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양인수
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주식회사 레인보우8
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Priority to KR1020150010228A priority Critical patent/KR20160090472A/en
Priority to CN201610040669.2A priority patent/CN105809469A/en
Publication of KR20160090472A publication Critical patent/KR20160090472A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

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  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Disclosed are a mobile advertising system linked to a mobile search keyword and a mobile advertising method using the same, capable of increasing advertisement efficiency. According to the present invention, the mobile advertising system linked to a mobile search keyword comprises: an advertiser server to provide an advertisement server with advertisement content matching a keyword; the advertisement server to receive the advertisement content from the advertiser server, and provide an application server with a software development kit (SDK); an application developer server to provide a mobile terminal with an application to insert the software development kit; the mobile terminal in which the application including the software development kit is installed and a web browser is installed to use the internet; and a search web server to communicate with the mobile terminal via the internet installed in the mobile terminal. The software development kit checks and stores a search keyword inputted into a search window of the web browser by the mobile terminal. The mobile terminal checks the search keyword inputted into the web browser while the advertisement server communicates with the software development kit of the mobile terminal, and then the advertisement server searches an advertisement database for a matching advertisement corresponding to the search keyword. The advertisement server transmits the matching advertisement to an advertisement section of the application when the mobile terminal executes the application.

Description

TECHNICAL FIELD The present invention relates to a mobile advertisement system and a mobile advertisement system using the same,

The present invention relates to a mobile advertisement system linked to a mobile search keyword and a mobile advertisement method using the mobile advertisement keyword. More particularly, the present invention relates to a mobile advertisement system linked to a mobile search keyword, .

2. Description of the Related Art In recent years, communication devices such as mobile phones, PDAs, notebooks, and smart phones not only function as communication means such as mobile communication or wireless Internet, but also various applications (applications) other than communication such as cameras, games, It is also used as a means to provide.

In addition, such various applications are recognized not only as means for providing mobile advertisements to users using communication devices, but also as revenue means for creating new revenue from the viewpoint of an advertisement business.

Advertising through such an application is useful in terms of cost for development from the standpoint of an application developer, and is advantageous in terms of cost reduction for an application user.

Ads from mobile devices using existing applications display banner ads along with the main content of the application and link to banners so that when the user clicks on the banner, they move to detailed information, advertiser's website or application store .

However, with respect to such a banner advertisement, the user is less interested in the interest in the existing web-based banner advertisement, and recognizes that the main screen on which the application program is executed is shrunk, thereby causing inconvenience and feeling of rejection. The advertising effect may be reduced according to the negative recognition of the same user.

In addition, many advertisers try to expose their advertisement contents to mobile users, but there is a problem that the exposure of random advertisement contents, which is an unspecified number of mobile users, is significantly lower than advertisement costs.

Korea Patent No. 10-1065366 Korean Patent Publication No. 10-2013-0019996

SUMMARY OF THE INVENTION It is an object of the present invention to provide a mobile advertisement system linked to a search keyword that exposes a targeted advertisement to a mobile terminal user, and a mobile advertisement method using the same.

According to another aspect of the present invention, there is provided a mobile advertisement system linked to a mobile search keyword, the advertisement server comprising: an advertiser server providing advertisement contents matching with keywords to an advertisement server; An advertisement server that receives advertisement contents from the advertiser server and provides a software development kit (SDK) to an application developer server; An application developer server for providing an application embedded with the software development kit to a mobile terminal; A mobile terminal in which an application including the software development kit is installed and a web browser for enabling Internet use is installed; And a search web server that communicates with the mobile terminal via the Internet installed in the mobile terminal, wherein the software development kit verifies and stores search keywords that the mobile terminal inputs to the search window of the web browser, Communicates with the software development kit of the mobile terminal, and the mobile terminal confirms a search keyword input to the web browser, and searches the advertisement database corresponding to the search keyword, and the advertisement server transmits the matching advertisement to the mobile terminal To the advertisement column of the application.

In the present invention, the software development kit confirms and stores a search keyword input by the mobile terminal into a keyword input window of the mobile terminal, and the advertisement server communicates with the software development kit of the mobile terminal, The search server searches the advertisement database for a matching keyword corresponding to the search keyword entered in the input window, and the advertisement server can transmit the matching advertisement to the keyword advertisement column adjacent to the keyword input window of the mobile terminal.

According to another aspect of the present invention, there is provided a mobile advertisement system linked to a mobile search keyword, the advertisement server comprising: an advertiser server providing advertisement contents matching with keywords to an advertisement server; An advertisement server that receives advertisement contents from the advertiser server and provides a software development kit (SDK) to an application developer server; An application developer server for providing an application embedded with the software development kit to a mobile terminal; A mobile terminal in which an application including the software development kit is installed and a web browser for enabling Internet use is installed; And a search web server that communicates with the mobile terminal via the Internet installed in the mobile terminal, wherein the software development kit confirms and stores a search keyword that the mobile terminal inputs to a keyword input window of the mobile terminal, The server communicates with the software development kit of the mobile terminal, identifies a search keyword input in the keyboard input window of the mobile terminal, and searches the advertisement database for the corresponding matching advertisement. The advertisement server transmits the matching advertisement to the mobile terminal To a keyword advertisement column adjacent to the keyword input field of the keyword.

According to another aspect of the present invention, there is provided a mobile advertisement method in which a mobile search keyword is linked to a mobile search keyword, the advertisement server providing a software development kit (SDK) capable of communicating with an advertisement server to a plurality of application developer servers step; The application developer server providing an application in which the software development kit is embedded to a mobile terminal; The mobile terminal accesses a search web server and inputs a keyword into a search window; Wherein the software development kit of the mobile terminal comprises: identifying and storing an input search keyword; The mobile terminal executing an application and accessing the application developer server; The software development kit of the mobile terminal communicating with the advertisement server and transmitting the stored search keyword to the advertisement server; And the advertisement server includes a step of searching for an advertisement matching the search keyword in the advertisement database and uploading the advertisement to the advertisement of the application.

In the mobile terminal of the present invention, the mobile terminal may include a step of inputting a search keyword into a keyboard input window; The software development kit of the mobile terminal communicating with the advertisement server and transmitting the search keyword inputted to the keyboard input window to the advertisement server; And the advertisement server may further include searching for an advertisement matching the search keyword in the advertisement database and uploading the advertisement to the keyboard advertisement column adjacent to the keyword input window.

According to another aspect of the present invention, there is provided a mobile advertisement method in which a mobile search keyword is linked to a mobile search keyword, the advertisement server providing a software development kit (SDK) capable of communicating with an advertisement server to a plurality of application developer servers step; The application developer server providing an application including the software development kit to a mobile terminal; The mobile terminal includes a step of inputting a search keyword into a keyboard input window of the mobile terminal; The software development kit of the mobile terminal communicating with the advertisement server and transmitting the search keyword inputted to the keyboard input window to the advertisement server; And the advertisement server retrieves an advertisement matching the search keyword from the advertisement database and uploads the advertisement to the keyboard advertisement column adjacent to the keyword input window.

According to the present invention, by exposing the advertisement through a plurality of applications having the same advertisement platform installed and used in the mobile terminal, the same advertisement is not executed for an unspecified number of users, It is possible to send the targeting advertisement repeatedly, thereby improving the efficiency of the advertisement.

On the application developer side, there is a stable profit structure based on the advertising cost paid by the advertiser, and the sale and promotion of the application can be facilitated by the integrated management of the application having the same advertisement platform.

Users can use the application free or inexpensively through advertising consumption, receive ads based on search terms or location information they are interested in, and receive advertisements, ad clicks, application installs, You can get a reward to do it.

Since the advertiser is exposed to the targeted advertisement based on the feedback of the terminal user, which is the keyword search information of the user, the click and efficiency of the advertisement can be improved.

1 is a block diagram illustrating a mobile advertisement system in conjunction with a mobile application according to an embodiment of the present invention.
2 is a diagram illustrating a mobile advertisement method interworking with a mobile search keyword according to the first embodiment of the present invention.
FIG. 3 and FIG. 4 are views showing a mobile advertisement embodiment in conjunction with a mobile search keyword according to the first embodiment of the present invention.
5 is a configuration diagram illustrating a mobile advertisement system interworking with a mobile search keyword according to a second embodiment of the present invention.
6 is a diagram illustrating a mobile advertisement method interworking with a mobile search keyword according to a second embodiment of the present invention.
7 is a diagram illustrating an embodiment of a mobile advertisement interworking with a mobile search keyword according to a second embodiment of the present invention.
8 is a configuration diagram illustrating a mobile advertisement system interworking with a mobile search keyword according to a third embodiment of the present invention.
9 is a diagram illustrating a mobile advertisement method interworking with a mobile search keyword according to a third embodiment of the present invention.

The above-mentioned objects, features and advantages will become more apparent from the following detailed description in conjunction with the accompanying drawings. Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

(Embodiment 1)

1 is a configuration diagram illustrating a mobile advertisement system interworking with a mobile search keyword according to a first embodiment of the present invention.

Referring to FIG. 1, an application developer server 100 having an application 110 including an SDK 111 for confirming text, an application 110 including the SDK 111, A search web server 300 for communicating with the mobile terminal 200 via the Internet installed in the mobile terminal 200, and a mobile terminal 200 connected to the mobile terminal 200 Communicates with the SDK 111 of the application server 100 through the application developer server 100 and checks the search keyword inputted to the web browser 210 and searches the advertisement database 410 for the corresponding advertisement, And an advertiser server 500 for providing advertisements to the advertisement server 400. The advertiser server 400 includes an advertiser server 400 and an advertiser server 500,

The application developer server 100 is a server that develops an application 110 installed and used in a mobile terminal 200 such as a smart phone or a tablet PC capable of Internet access and includes an SDK 111 The application 110 is stored in the application store server while storing the application 110 developed by the user and the advertisement is transmitted to the mobile terminal 200 through the advertisement server 400 in various ways to provide.

The mobile terminal 200 installs and executes the application 110 in which the SDK 111 is inserted through various methods such as the application store server or the advertisement server 400 and executes the application 110, The advertisement provided from the advertisement server 400 is exposed in various ways.

The mobile terminal 200 accesses the advertisement server 400 through a banner icon (not shown) separately exposed in the application advertisement field 120 of the application, The reward can be consumed through the advertisement server 400 or the affiliate mall 600. [0064] That is, the advertisement server 400 may provide a reward to the mobile terminal 200 so that the user is positively exposed to the advertisement and the advertisement concentration can be improved. Through the banner icon of the mobile terminal, the user can confirm the accumulated reward, and can confirm information on the details of the reward, how to use the reward, and the like.

The SDK 111 installed in the mobile terminal 200 transmits the search keyword of the search web server 300 to the advertisement server 400 to the mobile terminal 200 and the advertisement server 400 transmits the search keyword May be provided in a variety of ways when an application is executed on a mobile terminal.

The SDK 111 is installed in the mobile terminal 200 at the time of installing the application 110, and then interacts with the web browser 210. Here, the term " interworking with the web browser 210 " means that the mobile terminal user confirms the text input to the web browser 210. [ The SDK 111 checks the keyboard operated by the user to detect and confirm the text input by the user of the mobile terminal, detects when the input contents of the keyboard are processed in the kernel area, passes the user area from the kernel area It can detect when it is being processed by the operating system of the mobile terminal.

The mobile terminal 200 may be a smart phone, a smart note, a tablet PC, an MP4 player, and the like, which are portable and capable of installing and executing an application program 110. The mobile terminal 200 of the present invention may be, The present invention is not limited to the form of the device but may be applied to the mobile terminal of the present invention regardless of the form of the specific terminal if the advertisement server 400 can display the advertisement during the execution of the application while communicating with the SDK 111 of the application 110 200).

The search web server 300 refers to all web servers capable of searching on the Internet. In general, there are search specialist websites such as Google (Google), Yahoo Yahoo) and MSN, and there are various portal sites such as naver, daum, nate, empas etc. . However, the presented web site is not limited to the search web server 300, and all the web servers capable of providing the necessary search results after inputting the search terms become the search web server 300. For example, Search, and search on media sites.

The advertisement server 400 requests an advertisement from the advertiser server 500 and stores the advertisement in the advertisement database 410. In addition, a software development kit (SDK) 111 may be provided to the application developer server 100.

The advertisement server 400 and the mobile terminal 200 may be connected to each other through the SDK 111 when the application program in which the SDK 111 is inserted in the mobile terminal 200 is executed, (400) may send an advertisement to an initial screen or an execution screen of the application (110). That is, the SDK 111 installed in the mobile terminal 200 serves as an interface between the application 110 installed in the mobile terminal 200 and the advertisement server 200, and functions as an interface between the mobile terminal 200 and the advertisement server 200, An advertisement is requested to the advertisement server 200 at the time of execution and the advertisement information provided by the advertisement server 200 is received in real time and the advertisement is uploaded to the application advertisement field 120. The SDK 111 of the mobile terminal collects search information of the search web server 300 to the mobile terminal 200 and transmits the search information to the advertisement server 400 together with the mobile terminal information. May provide a customized advertisement corresponding to a search keyword to the mobile terminal in various ways.

The advertisement server 400 communicates through the SDK 111 and receives a search keyword of the mobile terminal 200 confirmed by the SDK 111. [ At this time, the advertisement server 400 searches the advertisement database 420 for the advertisements corresponding to the search keyword of the mobile terminal, and when the application 110 is executed for the advertisement corresponding to the search keyword confirmed by the SDK 111 And uploads it to the application advertisement field 112.

The advertisement database 420 is a database for storing advertisements, and can store and update corresponding advertisements for specific keywords. The format of the advertisement to be stored may be any format that can be displayed in the advertisement field 112 of the application 110, such as a text advertisement, an image banner, a floating banner, or the like.

In addition, when the mobile terminal 200 performs an action such as membership registration, advertisement clicking, application installation, poll response, etc. through the application 110, the advertisement server 400 transmits rewards (e.g., points, Cyber money, mileage, etc.). For this, the advertisement server 400 may include a membership database 420 to store the membership information and the reward information, and may be connected to the affiliate mall 600 for consuming the member rewards.

In addition, the advertisement server 400 may include the application store 430 of the application using the SDK 111 of the same platform, and may provide the application store 430 to the mobile terminal 200.

The advertiser server 500 is an advertiser's server that desires to expose an advertisement for its own goods or services to the mobile terminal 200. The advertiser server 500 requests the advertisement server 400 to register the advertisement including the advertisement content and the exposure condition. The exposure conditions include the range of the exposed application, the range of the advertisement cost, the number of the advertisement, the advertisement method, the search keyword information such as user feedback, and the location information.

Hereinafter, a mobile advertisement method interworking with a mobile search keyword according to the first embodiment of the present invention will be described.

2 is a diagram illustrating a mobile advertisement method interworking with a mobile search keyword according to the first embodiment of the present invention.

Referring to FIG. 2, the advertiser server 500 provides an advertisement to the advertisement server 400 matching the keyword and the advertisement (S11), and the advertisement server 400 includes an advertisement database matching the keyword and the advertisement .

The advertisement server 400 provides the SDK 111 to a plurality of application developer servers 100 (S12).

The application developer server 100 provides the application 110 inserted with the SDK 111 to the mobile terminal 200 through the advertisement server 400 or the application store S13.

The mobile terminal 200 accesses the search web server 300 to obtain arbitrary information, and inputs a keyword of information to be obtained into the search window. At this time, the SDK 111 confirms and stores the inputted search keyword S14). The search keyword confirmed by the SDK 111 of the mobile terminal 200 stores at least one or more of the search keywords while checking the latest order and the search frequency. For example, five can be stored.

Then, the mobile terminal 200 executes the application 110 and connects to the application developer server 100 (S15).

At this time, the SDK 111 of the mobile terminal 200 transmits the stored search keyword to the advertisement server 400 (S16). That is, the SDK 111 communicates with the advertisement server 400.

The advertisement server 400 searches the advertisement database 410 for an advertisement matching the search keyword and uploads the advertisement to the advertisement field 120 of the application 110 (S17). If five search keywords are found, five advertisements corresponding to the keywords may be sequentially rolled and exposed to the mobile terminal 200. [

Then, when the mobile terminal 200 clicks the advertisement in the advertisement field 120 of the application 110, the mobile terminal 200 is connected to the advertiser server 500 (S18).

As described above, the present invention can enhance the advertisement effect by performing a customized advertisement matching the keyword that the mobile user has searched.

FIG. 3 and FIG. 4 are views showing a mobile advertisement embodiment in conjunction with a mobile search keyword according to the first embodiment of the present invention.

Referring to FIG. 3, when the mobile terminal accesses a search web server and inputs a search keyword for "plastic surgery ", the search web server searches for search keywords. At this time, when the application is installed, the installed SDK stores the search keyword "plastic surgery".

Referring to FIG. 4, when the mobile terminal executes the application 110, a customized advertisement matched with the search keyword is exposed in the advertisement field 120 of the application.

(Second Embodiment)

5 is a configuration diagram illustrating a mobile advertisement system interworking with a mobile search keyword according to a second embodiment of the present invention. In the second embodiment, the same reference numerals as those of the first embodiment have the same configuration and will be briefly described.

5, an application developer server 100 having an application 110 including an SDK 111 for confirming text, an application 110 including the SDK 111, A search web server 300 for communicating with the mobile terminal 200 via the Internet installed in the mobile terminal 200, and a mobile terminal 200 connected to the mobile terminal 200 Communicates with the SDK 111 of the application server 100 through the application developer server 100 and checks the search keyword input to the web browser 210 and searches the advertisement database 410 for the corresponding advertisement, And an advertiser server 500 for providing advertisements to the advertisement server 400. The advertiser server 400 includes an advertisement server 400 and an advertiser server 500,

 The application developer server 100 is a server that develops an application 110 installed and used in a mobile terminal 200 such as a smart phone or a tablet PC capable of Internet access and includes an SDK 111 The application 110 is stored in the application store server while storing the application 110 developed by the user and the advertisement is transmitted to the mobile terminal 200 through the advertisement server 400 in various ways to provide.

The mobile terminal 200 may be a smart phone, a smart note, a tablet PC, an MP4 player, and the like, which are portable and capable of installing and executing an application program 110. The mobile terminal 200 of the present invention may be, The advertisement server 400 and the SDK 111 of the application 110 communicate with each other.

The SDK 111 installed in the mobile terminal 200 transmits a search keyword input from the search web server 300 to the mobile terminal 200 to the advertisement server 400 and the advertisement server 400 transmits the search keyword To the keyboard advertisement field 221 of the non-board input window 220 in the mobile terminal.

The search web server 300 refers to all web servers capable of searching on the Internet.

The advertisement server 400 communicates through the SDK 111 and receives a search keyword of the mobile terminal 200 confirmed by the SDK 111. [ At this time, the advertisement server 400 searches the advertisement database 420 for advertisements corresponding to the search keyword of the mobile terminal, and displays an advertisement corresponding to the search keyword, which is confirmed by the SDK 111, in the keyboard input window 220 And uploads it to the adjacent keyboard advertisement column 221.

The advertiser server 500 is an advertiser's server that desires to expose an advertisement for its own goods or services to the mobile terminal 200.

Hereinafter, a mobile advertisement method interworking with a mobile search keyword according to a second embodiment of the present invention will be described.

6 is a diagram illustrating a mobile advertisement method interworking with a mobile search keyword according to a second embodiment of the present invention.

Referring to FIG. 6, the advertiser server 500 provides the advertisement server 400 with an advertisement matching the keyword and the advertisement (S21), and the advertisement server 400 includes the advertisement database matching the keyword and the advertisement .

The advertisement server 400 provides the SDK 111 to a plurality of application developer servers 100 (S22).

The application developer server 100 provides the application 110 inserted with the SDK 111 to the mobile terminal 200 through the advertisement server 400 or the application store in step S23.

The mobile terminal 200 accesses the search web server 300 or executes an application and enters a keyword into the keyboard input window 220. At this time, the SDK 111 of the mobile terminal 200 inputs a keyword The search keyword inputted in the window is confirmed and stored (S34).

The SDK 111 of the mobile terminal 200 transmits the stored search keyword to the advertisement server 400 (S25). That is, the SDK 111 communicates with the advertisement server 400.

The advertisement server 400 searches the advertisement database 410 for an advertisement matching the search keyword and uploads the advertisement to the keyboard advertisement field 221 adjacent to the keyword input window 220 in step S26. If five search keywords are found, five advertisements corresponding to the keywords may be sequentially rolled and exposed to the mobile terminal 200. [

Then, when the mobile terminal 200 clicks an advertisement in the advertisement field 120 of the application 110, the mobile terminal 200 is connected to the advertiser server 500 (S27).

As described above, the present invention can enhance the advertisement effect by performing a customized advertisement matching the keyword that the mobile user has searched.

7 is a diagram illustrating an embodiment of a mobile advertisement interworking with a mobile search keyword according to a second embodiment of the present invention.

Referring to FIG. 7, when the mobile terminal accesses a search web server and inputs a search keyword in the keyword input window 220 for "plastic surgeon", the SDK installed together with the application stores the search keyword "plastic surgeon" , And transmits it to the advertisement server. The advertisement server allows the customized advertisement matched with the search keyword to be exposed in the keyboard advertisement field 221.

(Third Embodiment)

8 is a configuration diagram illustrating a mobile advertisement system interworking with a mobile search keyword according to a third embodiment of the present invention. The third embodiment is an embodiment in which the first embodiment and the second embodiment operate at the same time, and the same reference numerals denote the same components and will be briefly described.

Referring to FIG. 8, since the configurations of FIG. 1 and FIG. 5 are performed at the same time, detailed description will be omitted.

Hereinafter, a mobile advertisement method interworking with a mobile search keyword according to a third embodiment of the present invention will be described.

9 is a diagram illustrating a mobile advertisement method interworking with a mobile search keyword according to a third embodiment of the present invention.

Referring to FIG. 9, the advertiser server 500 provides an advertisement to the advertisement server 400 matching the keyword and the advertisement (S31), and the advertisement server 400 has the advertisement database matching the keyword and the advertisement .

The advertisement server 400 provides the SDK 111 to a plurality of application developer servers 100 (S23).

The application developer server 100 provides the application 110 inserted with the SDK 111 to the mobile terminal 200 through the advertisement server 400 or the application store S33.

The mobile terminal 200 accesses the search web server 300 or executes an application to input a keyword into the keyboard input window 220. At this time, the SDK 111 confirms and stores the inputted search keyword (S34) do.

The SDK 111 of the mobile terminal 200 transmits the stored search keyword to the advertisement server 400 (S25). That is, the SDK 111 communicates with the advertisement server 400.

The advertisement server 400 searches the advertisement database 410 for an advertisement matching the search keyword and uploads the advertisement to the keyboard advertisement field 221 adjacent to the keyword input window 220 in step S36.

When the mobile terminal 200 clicks the advertisement in the advertisement field 120 of the application 110, the mobile terminal 200 is connected to the advertiser server 500 (S37).

In addition, the mobile terminal 200 executes the application 110 and connects to the application developer server 100 (S38).

At this time, the SDK 111 of the mobile terminal 200 transmits the stored search keyword to the advertisement server 400 (S39). That is, the SDK 111 communicates with the advertisement server 400.

The advertisement server 400 searches the advertisement database 410 for an advertisement matching the search keyword and uploads the advertisement to the advertisement field 120 of the application 110 (S40). If five search keywords are found, five advertisements corresponding to the keywords may be sequentially rolled and exposed to the mobile terminal 200. [

Then, when the mobile terminal 200 clicks the advertisement in the advertisement field 120 of the application 110, the mobile terminal 200 is connected to the advertiser server 500 (S41).

As described above, the present invention can enhance the advertisement effect by performing a customized advertisement matching the keyword that the mobile user has searched.

100: Application developer server 110: Application
111: SDK 120: What is an app ad
200: Mobile terminal 210: App browser
220: keyboard input window 221: keyboard advertisement column
300: Search Web server 400: Ad server
410: Advertisement database 420: Member database
430: App store 500: Advertiser server
600: Affiliate Mall

Claims (6)

An advertiser server for providing an advertisement server with advertisement contents matched with keywords;
An advertisement server that receives advertisement contents from the advertiser server and provides a software development kit (SDK) to an application developer server;
An application developer server for providing an application embedded with the software development kit to a mobile terminal;
A mobile terminal in which an application including the software development kit is installed and a web browser for enabling Internet use is installed; And
And a search web server communicating with the mobile terminal via the Internet installed in the mobile terminal,
Wherein the software development kit verifies and stores a search keyword that the mobile terminal inputs to a search window of the web browser,
The advertisement server communicates with a software development kit of the mobile terminal, and the mobile terminal checks a search keyword input to a web browser, and searches for a corresponding matching advertisement in an advertisement database,
Wherein the advertisement server transmits the matching advertisement to the advertisement of the application when the mobile terminal executes the application. The method according to claim 1,
The software development kit confirms and stores a search keyword that the mobile terminal inputs to a keyword input window of the mobile terminal,
Wherein the advertisement server communicates with the software development kit of the mobile terminal, identifies a search keyword input to the keyboard input window of the mobile terminal, searches the advertisement database corresponding to the search keyword,
Wherein the advertisement server transmits the matching advertisement to a keyword advertisement column adjacent to the keyword input window of the mobile terminal. An advertiser server for providing an advertisement server with advertisement contents matched with keywords;
An advertisement server that receives advertisement contents from the advertiser server and provides a software development kit (SDK) to an application developer server;
An application developer server for providing an application embedded with the software development kit to a mobile terminal;
A mobile terminal in which an application including the software development kit is installed and a web browser for enabling Internet use is installed; And
And a search web server communicating with the mobile terminal via the Internet installed in the mobile terminal,
The software development kit confirms and stores a search keyword that the mobile terminal inputs to a keyword input window of the mobile terminal,
Wherein the advertisement server communicates with the software development kit of the mobile terminal, identifies a search keyword input to the keyboard input window of the mobile terminal, searches the advertisement database corresponding to the search keyword,
Wherein the advertisement server transmits the matching advertisement to a keyword advertisement column adjacent to the keyword input window of the mobile terminal. Providing a plurality of application developer servers with a software development kit (SDK) capable of communicating with an advertisement server;
The application developer server providing an application in which the software development kit is embedded to a mobile terminal;
The mobile terminal accesses a search web server and inputs a keyword into a search window;
Wherein the software development kit of the mobile terminal comprises: identifying and storing an input search keyword;
The mobile terminal executing an application and accessing the application developer server;
The software development kit of the mobile terminal communicating with the advertisement server and transmitting the stored search keyword to the advertisement server; And
Wherein the advertisement server searches for an advertisement matching the search keyword in the advertisement database and uploads the advertisement to the advertisement of the application. 5. The method of claim 4,
The mobile terminal includes a step of inputting a search keyword into a keyboard input window of the mobile terminal;
The software development kit of the mobile terminal communicating with the advertisement server and transmitting the search keyword inputted to the keyboard input window to the advertisement server; And
Wherein the advertisement server further searches the advertisement database for an advertisement matched with the search keyword and uploads the advertisement to a keyboard advertisement column adjacent to the keyword input window, in association with the mobile search keyword. Providing a plurality of application developer servers with a software development kit (SDK) capable of communicating with an advertisement server;
The application developer server providing an application including the software development kit to a mobile terminal;
The mobile terminal includes a step of inputting a search keyword into a keyboard input window of the mobile terminal;
The software development kit of the mobile terminal communicating with the advertisement server and transmitting the search keyword inputted to the keyboard input window to the advertisement server; And
Wherein the advertisement server includes a step of searching for an advertisement matching the search keyword in an advertisement database and uploading the advertisement to a keyboard advertisement column adjacent to the keyword input window, in association with a mobile search keyword.
KR1020150010228A 2015-01-21 2015-01-21 Mobile Advertising System Using Mobile Keyword Search And Advertising Method Of Using The Same KR20160090472A (en)

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