CN105809469A - Advertisement system and advertisement method linked to mobile communication keyword searching - Google Patents
Advertisement system and advertisement method linked to mobile communication keyword searching Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses an advertisement system and an advertisement method linked to mobile communication keyword searching, and the advertising efficiency can be improved. The advertisement system comprises an advertiser server for providing advertising content corresponding to keywords to an advertisement server, the advertisement server for receiving the advertising content provided by the advertiser server and providing a software development device to an advertisement server of an application developer server, the application developer server for providing an application for applying the software development device to a mobile communication terminal, the software development device, the mobile communication terminal which comprises a web browser for surfing the internet, and a webpage searching browser which uses the internet arranged on the mobile communication terminal as a medium to communicate with the mobile communication terminal.
Description
Technical field
The present invention is about the mobile communication ad system linked with mobile communication keyword search and the advertising method utilizing its advantage, is more specifically about that can improve advertising efficiency and mobile communication search key word linkage mobile communication ad system and the advertising method utilizing its advantage.
Background technology
In the recent period, mobile phone, PDA, notebook computer, the technical ability being used in the means of communication such as mobile communication, wireless network that the communication device such as smart mobile phone is not only simple, also as the means of the various application beyond the communications such as offer photographing unit, game and navigation.
And this diversified application has not only been recognized as the means providing advertisement for communication device user, also become the income means creating new income for advertiser.
This advertisement by applying, is suitable in the position of application developer and serves as development cost, is suitable for minimizing buying expenses in the position of application user.
The device for mobile communication advertisement in the past utilizing application is the headline advertisement shown together with application of themes, and its title is added link, and user clickthrough will show webpage or the application market of relevant information such as advertiser.
But the more further interest of more than advertisement is not felt for this headline advertisement application user, thinks that the picture reducing application of themes is felt inconvenience and repelled on the contrary.The cognition passive because of this user decreases effect of advertising on the contrary.
And, even if many advertisers want the ad content that mobile communication user is sticked one's chin out, but for this arbitrarily disclosed advertisement unspecific most mobile communication user, compare its effect of advertising expenditure and show low.
Summary of the invention
The problem that the present invention need to solve is, provides the mobile communication ad system with the key word linkage disclosing targeted advertising for mobile communication terminal device user and utilizes for the purpose of the mobile communication advertising method of its advantage.In order to reach described problem, the mobile communication ad system that the present invention and mobile communication search key word link will provide for the advertiser servers of the ad content with Keywords matching；Collect ad content from described advertiser server, software development equipment is supplied to the Advertisement Server of application developer server；The application directly entering described software development equipment is supplied to the application developer server of mobile communication terminal；This mobile communication terminal is provided with the application comprising described software development equipment, is additionally provided with the network visit device that can surf the Net；And include the search visit device communicated with described mobile communication terminal for medium, described software development apparatus confirms that preserve mobile communication terminal goes sight-seeing the keyword searching for input on device at webpage, the software development apparatus of described Advertisement Server and mobile communication terminal communicates, confirm that mobile communication terminal is gone sight-seeing on device after the keyword of input in the advertisement that the search of ad data base library is corresponding at webpage, described Advertisement Server when corresponding advertisement is run with application by mobile communication terminal be sent to described application application billboard for feature.
The present invention, described software development apparatus mobile communication terminal confirms and the search key word being saved in its terminal input field input, the software development apparatus of described Advertisement Server and mobile communication terminal communicates, confirming that mobile communication terminal is gone sight-seeing at webpage and search for corresponding advertisement in ad data base library after the keyword of input on device, advertisement can be sent to and draw in the AdWords hurdle connecing mobile communication terminal by described Advertisement Server.
For reaching described technical task, the ad content corresponding with key word is supplied to the advertiser server of Advertisement Server by the mobile communication ad system linked with mobile communication of the present invention search key word；Thered is provided ad content by described advertiser server, software development apparatus is supplied to the Advertisement Server of application developer server；The application embedding described software development apparatus is supplied to the application developer server of mobile communication terminal；It is provided with the mobile communication terminal of the webpage visit device including software development apparatus application and can surf the Net；And include the search and webpage visit device with the Internet arranged at described mobile communication terminal for medium with mobile communication terminal communication, described software development apparatus confirms and preserves the keyword that described mobile communication terminal inputs in its keyword input field, the software development apparatus of described Advertisement Server and mobile communication terminal communicates, confirm the keyword of input in mobile communication terminal input field, searching for corresponding advertisement in advertising database, corresponding advertisement is sent to and draws in the AdWords hurdle connecing mobile communication terminal by described Advertisement Server.
In order to reach described different problem, the mobile communication advertising method that the present invention and mobile communication search key word link includes Advertisement Server and the software development apparatus that can communicate with Advertisement Server is supplied to the stage of most application developer server；The application embedding described software development apparatus is supplied to the stage of mobile communication terminal by described application developer server；Key word is inputted stage of search column by described mobile communication terminal search visit device of entering the Web page；The software development apparatus of described mobile communication terminal is by the stage of the keyword recognition inputted and preservation；Described mobile communication terminal runs application, connects the stage of application developer server；The software development apparatus of described mobile communication terminal is sent to the stage of Advertisement Server the search key word preserved when communicating with described Advertisement Server；And described Advertisement Server includes stage of being uploaded to application billboard at the key word that ad data library searching is corresponding with advertising thing.
The present invention, key word is inputted the stage of mobile communication terminal input field by described mobile communication terminal；The software development apparatus of described mobile communication terminal will enter into the key word in keyword search hurdle while communicating with Advertisement Server and is sent to the stage of Advertisement Server；Also include uploading to, after the advertising thing corresponding with search key word is searched for by described Advertisement Server in advertising database, the stage drawing the AdWords hurdle connecing described keyword search hurdle.
It it is the stage that the software development apparatus that can communicate with Advertisement Server is supplied to most application developer server by Advertisement Server to reach the mobile communication advertising method of the described different problem present invention and mobile communication search key word linkage；The application embedding described software development apparatus is supplied to the stage of mobile communication terminal by described application developer server；Described mobile communication terminal is by the stage of search key word input search column；The software development apparatus of described mobile communication terminal will enter into key word in keyword search hurdle while communicating with Advertisement Server and is sent to the stage of Advertisement Server；And the advertising thing corresponding with search key word is uploaded to the stage drawing the billboard connecing described key word input field by described Advertisement Server after ad data library searching.
Beneficial effects of the present invention: according to the present invention, according to the open advertisements of application being had the identical advertisement platform being arranged on mobile communication terminal and used by majority, it not most perform same advertisements for specific but can repeatedly issue targeted advertising according to all of characteristic of mobile communication terminal and improve efficiency to the application using identical platform.
May insure that the structure of earnings of the stable advertising expenditure paid from advertisement main formula in the position of application developer, the application for having identical platform carries out overall management can also promote sale and the publicity of application.
User freely or at a low price can use application by consumer advertising, it is also possible to the word interested according to oneself or location information search relevant advertisement, and open advertisement is clicked advertisement, downloaded application, obtains associated quad according to corresponding ballot.
Advertiser improves the clicking rate of advertisement according to the open targeted advertising of feedback information of the terminal user of the advertisement user keyword search information of its company.
Accompanying drawing explanation
Fig. 1 is the structured flowchart of the mobile communication ad system of mobile communication application linkage in the present invention the first example.
Fig. 2 is the flow chart of the mobile communication advertising method searching for key word linkage according to the mobile communication with the present invention the first example.
Fig. 3 and Fig. 4 is the mobile communication advertisement instances figure searching for key word linkage according to the present invention the first example mobile communication.
Fig. 5 is the structured flowchart of the ad system of mobile message search key word linkage in the present invention the second example.
Fig. 6 is the flow chart showing the mobile communication advertising method searching for key word linkage according to the mobile communication with the present invention the second example.
Fig. 7 is the mobile communication advertisement instances figure searching for key word linkage according to the mobile communication with the present invention the second example.
Fig. 8 is the structured flowchart of the mobile communication ad system of mobile communication search key word linkage in third embodiment of the invention.
Fig. 9 is the flow chart showing the mobile communication advertising method searching for key word linkage according to the mobile communication with the present invention the 3rd example.
Wherein, 100: application developer server 110 is applied
111:SDK120: application billboard
200: mobile communication terminal 210: application visit device
220: key word input field 221: AdWords hurdle
300: search and webpage server 400: Advertisement Server
410: advertising database 420: member database
430: application store 500: advertiser server
600: Cooperation Centre
Detailed description of the invention
The goal of the invention of the present invention, feature and advantage can according to being further described in conjunction with the drawings.Embodiments of the invention are described in detail below with reference to accompanying drawing.
First embodiment:
If Fig. 1 is the structured flowchart of the present invention the first example and the mobile communication ad system of mobile communication application linkage.
With reference to figure mono-, the application developer server 100 possessing application 110 including the SDK111 that can confirm that text, it is provided with the application 110 of described SDK111, it is provided with the mobile communication terminal 200 of the webpage visit device 210 that can surf the Net, with the search and webpage visit device 300 that the Internet that described mobile communication terminal 200 is arranged communicates for media with mobile communication terminal 200, by communicating, with the described SDK111 of described communication terminal 200, the Advertisement Server 400 confirming to be sent to application billboard 120 after described webpage goes sight-seeing the search key word of device 210 input in the advertisement that advertising database 410 is corresponding with search with described application developer server 100, with the advertiser server 500 that described Advertisement Server 400 provides advertisement.
Described application developer server 100 is provided in the smart mobile phone that can surf the Net, the mobile communication terminals such as panel computer 200 use the server of the main part of development of application 110, the SDK111 application 110 that Advertisement Server 400 provides can be embedded according to exploitation, after the application 110 that oneself is developed being preserved, application is signed in application store, by freely or with compensation providing at described mobile communication terminal 200 according to various methods such as described Advertisement Servers 400.
Described mobile communication terminal 200 is the described application 110 embedding SDK111 by applying various method downloading-running such as mall server or described Advertisement Server 400, discloses, at the initial picture or operation picture various ways running described application 110, the advertisement that described Advertisement Server 400 provides.
Described mobile communication terminal 200 is that in the billboard by applying, extra disclosed vertically hung scroll icon connects described Advertisement Server 400, add member, can obtaining integration from described Advertisement Server 400 according to advertisement disclosed in application billboard 120, accumulative integration passes through described Advertisement Server 400 or Cooperation Centre 600 total mark of consumption every time.Described Advertisement Server 400 provides feedback integration actively open by user for described mobile communication terminal 200 and improves set of advertisements moderate in the middle of advertisement.Be can confirm that the scores accumulated of oneself by the vertically hung scroll icon of mobile communication terminal, accumulative details, the information such as integration using method.
And, the described SDK111 being arranged on described communication terminal 200 is that correspondence can be searched for the relevant advertisements of key word and be provided in the operating application of communication terminal in the way of various by described Advertisement Server 400 for the search key word of described search visit device 300 is sent to described Advertisement Server 400.
Described SDK111 links with visit device after installing described communication terminal 200 while installing described application 110.Described herein goes sight-seeing, with described webpage, the meaning that device 210 linkage is the content confirming that communication terminal user goes sight-seeing device input at webpage.Described SDK111 is for perception and the content of going people's communication terminal user to input, confirming the keyboard of user operation, on keyboard, the inherent kernel field of input is perceived or move in kernel field can also be perceived when user field is processed by the transportation of communication terminal time processed.
Described communication terminal 200 is easily carried, it is probably the smart mobile phone that can download and run described application 110, Intelligent notebook computer computer, panel computer, MP4 player etc., the described communication terminal 200 of the present invention is not limited to the form of the equipment of above citing, as long as but communicated by the described SDK111 of described Advertisement Server 400 with described application 110 and the application that is in operation show advertisement, the form of unrelated concrete communication terminal, can in the present invention to play the effect of described communication terminal 200.
Described Webpage search visit device 300 refers to all webpages visit device that may search on the internet.As a rule, being specifically designed to the webpage visit Qi You Google Google of search, Yahoo Yahoo and MSN etc., domestic have the various website such as NAVER, DAUM, NATE, EMPAS.But the webpage visit device of more than citing is not only and is only limitted to search and webpage visit device, but it can be described search and webpage server 300 that all webpages of necessary keyword search results can be provided after have input key word to go sight-seeing device, for example the search on shopping website, the search etc. on online media sites.
Described Advertisement Server 400 is entrusted advertisement that advertisement is saved in data base 410 by advertiser server.And software development apparatus can be provided application developer server.
When the application program embedding described SDK111 runs at described mobile communication terminal 200, described Advertisement Server 400 is connected with described communication terminal 200 by described SDK111, and advertisement can be sent to the initial picture of described application 110 or run picture by described Advertisement Server 400.Namely, described mobile communication terminal 200 download SDK111 be on described communication terminal 200 download application 110 and described Advertisement Server 200 between play interface interaction, on described communication terminal 200 run application 110 time described Advertisement Server 200 ask advertisement and receive in real time described Advertisement Server 200 provide ad content upload in described application billboard 120.The search content collecting described search and webpage server 300 at described communication terminal 200 can be sent to described Advertisement Server 400 by the described SDK111 of described communication terminal 200 further together with communication terminal information, and the accordance advertisement corresponding with search key word can be supplied to communication terminal by described Advertisement Server 400 in the way of various.
Described Advertisement Server 400 is communicated by described SDK111, receives the search key word of the described SDK111 described communication terminal 200 confirmed.At this moment described Advertisement Server 400 searches for, with communication terminal, the advertising thing that key word is corresponding in the search of described advertising database 420, and the advertising thing corresponding with the search keyword information of confirmation at described SDK111 uploads to application billboard 120 when running described application 110.
Advertising database 420 is the data base preserving ad content, preserves and updates the advertising thing that specific key word is corresponding.Preserving the form of advertising thing if the form that can be able to show in the application billboard 120 of application 110, any form is all harmless, for instance copy, image window, floating frame etc..
And pass through to apply 110 addition members at mobile communication terminal 200 at Advertisement Server 400, click advertisement, during the behaviors such as download is applied, ballot response, provide the feedback suitable with it such as to count, electronic money, integration etc..For these, Advertisement Server 400 has member database 420 and preserves information and the feedback information of member, is connected with the Cooperation Centre consuming member's feedback.
And Advertisement Server 400 possesses and uses the SDK111 of the identical platform application store 430 applied, provide it to mobile communication terminal.
Advertiser server 500 is by oneself commodity or wants the advertiser server in the open advertisement about server of mobile communication terminal.Advertiser server 500 includes ad content and open condition, advertisement logs in application in the middle of Advertisement Server 400.Open condition is the scope of disclosed application, advertising expense scope, advertisement number of times, advertising method, the feedback search key word information of user, positional information etc..
Hereinafter learn about and search for, with the mobile communication according to the present invention the first example, the mobile communication advertising method that key word links.
Fig. 2 is the figure of the mobile communication advertising method searching for key word linkage according to the mobile communication with the present invention the first example.
With reference to Fig. 2, the advertising thing of the advertisement corresponding with key word is supplied to Advertisement Server 400 by advertiser server 500, and Advertisement Server 400 possesses the ad data that key word is corresponding with advertisement.
SDK111 is provided S12 to most application developer servers 100 by Advertisement Server 400.
Described application developer server 100 is by Advertisement Server 400 or application store
It is supplied to the application 110 of the communication terminal embedding SDK111.
Any information for obtaining described mobile communication terminal 200 connects web page server 300, it would be desirable to the key word of the information obtained is input in search column, and at this moment SDK111 confirms and preserves the search key word of input.The search key word that the described SDK111 at communication terminal confirms can be investigated up-to-date search rate seniority among brothers and sisters and preserve at least more than one, for instance can preserve five.
Then communication terminal 200 runs application 110 connection S15 to application developer server 100.
At this moment the search key word of preservation is sent to Advertisement Server 400 by the SDK111 of communication terminal 200.That is, SDK111 communicates with Advertisement Server.
Advertisement Server 400 is searched for the advertising thing corresponding with key word at advertising database 410 and is uploaded to the application billboard 120 of application 110.If search key word is 5, five advertisements of corresponding key word can be shown in mobile communication terminal 200 according to order.
Then mobile communication terminal 200 is clicked the application billboard 120 of application 110 and can be connected S18 to corresponding advertiser server 500.
Therefore the present invention improves advertising efficiency according to the accordance advertisement that the key word moving communication user search is corresponding.
Fig. 3 and Fig. 4 is the figure showing and practising example according to the mobile communication advertisement searching for key word linkage with the present invention the first example mobile communication.
With reference to Fig. 3, mobile communication terminal connects the key word of search and webpage visit device input " plastic surgery ", and search and webpage visit device will carry out the search of associative key.At this moment the SDK downloaded together when downloading application will preserve crucial from " plastic surgery ".
With reference to Fig. 4, when mobile communication terminal runs application 110, in application billboard 120, openly corresponding with search key word type advertisement will be met.
Second embodiment:
Fig. 5 shows the ad system according to searching for key word linkage with the present invention the second example mobile message.The reference marks of the second example and the first example is same configuration so schematic illustration.
With reference to Fig. 5, by the application developer server 100 of the application possessing the SDK111 including can confirm that text,
It is provided with the application including described SDK111, it is provided with the mobile communication terminal 200 of the webpage visit device 210 that can surf the Net, with the search and webpage visit device 300 that the Internet arranged at described mobile communication terminal 200 communicates for media with mobile communication terminal 200, believing that with described mobile communication the SDK111 of terminal 200 and application developer server 100 communicate, confirm after described webpage goes sight-seeing the search key word of device 210 input, the advertisement of correspondence is searched at advertising database 410, advertisement is exported the Advertisement Server 400 of the billboard on input through keyboard hurdle 220, advertisement is supplied to the advertiser server composition of Advertisement Server 400.
Application developer server 100 is located at the smart mobile phone that can surf the Net, the mobile communication terminals such as panel computer 200 become the server of the main part of development using application 110, the application that can embed SDK111 that exploitation is provided by Advertisement Server 400, the application 110 preserving oneself exploitation logs on application mall server, freely or is with compensation supplied to mobile communication letter terminal 200 by various methods such as Advertisement Servers 400.
Mobile communication terminal 200 can be carried with, it is probably the smart mobile phone that can download and run application 110, Intelligent notebook computer computer, panel computer, MP4 player etc., the mobile communication terminal 200 of the present invention is not limited to the form of the equipment of above citing, is communicated by the SDK111 of Advertisement Server 400 with application 110.
Playing, at the SDK111 of mobile communication terminal 200 download, the key word of searching for going sight-seeing device 300 search at webpage at mobile communication terminal 200 and be sent to the effect of Advertisement Server 400, the type advertisement that meets searching for key word corresponding can be supplied in the billboard on input through keyboard hurdle 220 of mobile communication terminal by Advertisement Server 400.
Search and webpage visit device 300 refers to all web page servers that may search in the Internet.
Advertisement Server 400 is communicated by SDK111, receives the search key word of the SDK111 mobile communication terminal 200 confirmed.At this moment Advertisement Server 400 searches for, with mobile communication terminal, the advertising thing that key word is corresponding in advertising database 420 search, and the advertising thing corresponding with the search keyword information of confirmation at SDK111 uploads to application billboard 120 when running application 110.
Advertiser server 500 is advertizer's master server that the commodity of serious hope oneself or the advertisement of server are disclosed in mobile communication terminal 200.
The second example below according to the present invention is understood and the mobile communication advertising method of mobile communication search key word linkage.
Fig. 6 is the figure of the mobile communication advertising method searching for key word linkage according to the mobile communication with the present invention the second example.
With reference to Fig. 6, advertiser server 500 is to provide S21 to Advertisement Server 400 advertising thing corresponding with advertisement for key word, and Advertisement Server 400 possesses the advertising database that key word is corresponding with advertisement.
SDK111 is supplied to the application and development server of majority by Advertisement Server 400.
Described application and development server 100 by embed SDK111 application 110 by Advertisement Server 400 or apply market be supplied to communication terminal 200.
Described mobile communication terminal 200 is connected with search and webpage server 300, or is input in key word input field 220 by key word when running application, and at this moment the SDK111 of mobile communication terminal 200 confirms to preserve the search key word being input in key word input field.
The SDK111 of mobile communication terminal 200 is by the search key word transmission S25 of preservation to Advertisement Server 400.That is, SDK11 communicates with Advertisement Server 400.
Advertisement Server 400 is searched for the advertising thing corresponding with key word at advertising database 410 and is uploaded to the billboard 120 of application 110.If search key word is 5, five advertisements of corresponding key word can be shown in communication terminal 200 according to order.
Then mobile communication terminal 200 is clicked application 110 billboards 120 and can be connected S27 to corresponding advertiser server 500.
Therefore the present invention improves advertising efficiency according to the accordance advertisement that the key word moving communication user search is corresponding.
Fig. 7 shows the figure according to the mobile communication advertisement instances searching for key word linkage with the present invention the second example mobile communication.
With reference to Fig. 7, mobile communication terminal connects the key word of search and webpage visit device input " plastic surgery ", and search and webpage visit device will carry out the search of associative key.At this moment the SDK downloaded together when downloading application will preserve crucial from " plastic surgery ", and is sent to Advertisement Server.Advertisement Server is open in AdWords hurdle 221 corresponding with searching for key word meets type advertisement.
3rd example:
Fig. 8 is the pie graph of the mobile communication ad system searching for key word linkage according to the mobile communication with the present invention the 3rd example.The example that 3rd example is the 1st example and the 2nd example operates simultaneously, because reference marks is identical composition so schematic illustration.
Operating with reference to Fig. 8, Fig. 1 and Fig. 8, omission illustrates simultaneously.
The 3rd example below according to the present invention is understood and the mobile communication advertising method of mobile communication search key word linkage.
Fig. 9 is the mobile communication advertising method showing the 3rd example according to the present invention with mobile communication search key word linkage.
Advertiser server 500 is to provide S21 to Advertisement Server 400 advertising thing corresponding with advertisement for key word, and Advertisement Server 400 possesses the advertising database that key word is corresponding with advertisement.
SDK111 is supplied to the application and development server of majority by Advertisement Server 400.
Described application and development server 100 by embed SDK111 application 110 by Advertisement Server 400 or apply market be supplied to mobile communication terminal 200.
Described mobile communication terminal 200 is connected with search and webpage server 300, or is input in key word input field 220 by key word when running application, and what at this moment SDK111 confirmation preservation inputted searched key word.
The described SDK111 of described communication terminal 200 is by the search key word transmission S25 of preservation to described Advertisement Server 400.That is, described SDK111 communicates with described Advertisement Server 400.
Described Advertisement Server 400 uploads at the described advertising database 410 search advertising thing corresponding with key word and draws the AdWords hurdle 221 connect with key word input field 220.
Then described mobile communication terminal 200 is clicked the described billboard 120 of described application 110 and can be connected S37 to corresponding described advertiser server 500.
And described mobile communication terminal 200 runs described application 110 connects application developer server 100 described in S38.
The described SDK111 of described mobile communication terminal 200 is by the search key word transmission S25 of preservation to described Advertisement Server 400.That is, described SDK111 communicates with described Advertisement Server 400.
Described Advertisement Server 400 is searched for the advertising thing corresponding with key word at described advertising database 410 and is uploaded to the described billboard 120 of described application 110.If search key word is 5, five advertisements of corresponding key word can be shown in described communication terminal 200 according to order.
Then described mobile communication terminal 200 is clicked the described billboard 120 of described application 110 and can be connected S41 to corresponding described advertiser server 500.
Therefore the present invention improves advertising efficiency according to the accordance advertisement that the key word moving the search of communication user is corresponding.
Claims (6)
1. the ad system linked with mobile communication keyword search, it is characterised in that include the ad content corresponding with key word and be supplied to the advertiser server of Advertisement Server；Receive the ad content that described advertiser server provides, software development apparatus is supplied to the Advertisement Server of application developer server；The application embedding described software development apparatus is supplied to the application developer server of mobile communication terminal；It is provided with the mobile communication terminal of the webpage visit device including software development apparatus application and can surf the Net；It is additionally included in the search and webpage visit device that the Internet is medium and mobile communication terminal communication that described mobile communication terminal is arranged；
Described software development apparatus confirms and preserves the keyword that described mobile communication terminal inputs in its keyword input field, the software development apparatus of described Advertisement Server and mobile communication terminal communicates, confirm described communication terminal after webpage goes sight-seeing the key word of device input in the advertisement that is consistent corresponding to ad data library searching, described Advertisement Server is when the advertisement of described correspondence is used in application by described communication terminal, to be sent to the described application billboard of described application.
2. the ad system with mobile communication keyword search linkage as claimed in claim 1, it is characterised in that described software development apparatus mobile communication terminal confirms and the search key word being saved in its terminal input field to input；
The software development apparatus of described Advertisement Server and described mobile communication terminal communicates, and confirms that mobile communication terminal is gone sight-seeing at webpage and searches for corresponding advertisement in ad data base library after the keyword of input on device；
Described Advertisement Server is to upload to the key word input field of described communication terminal with the advertisement by described correspondence to draw the AdWords hurdle connect.
3. the ad system linked with mobile communication keyword search, it is characterised in that include the ad content corresponding with key word and be supplied to the advertiser server of Advertisement Server；Receive the ad content that described advertiser server provides, software development apparatus is supplied to the Advertisement Server of application developer server；The application embedding described software development apparatus is supplied to the application developer server of mobile communication terminal；It is provided with the mobile communication terminal of the webpage visit device including software development apparatus application and can surf the Net；It is additionally included in the search and webpage visit device that the Internet is medium and mobile communication terminal communication that described mobile communication terminal is arranged；
Described software development apparatus confirms and preserves the keyword that described mobile communication terminal inputs in its keyword input field, the software development apparatus of described Advertisement Server and mobile communication terminal communicates, confirm the keyword of input in mobile communication terminal input field, searching for corresponding advertisement in advertising database, corresponding advertisement is sent to and draws the AdWords hurdle connecing mobile communication terminal by described Advertisement Server.
4. one kind with the advertising method of mobile communication keyword search linkage, it is characterised in that include Advertisement Server and the software development apparatus communicated with Advertisement Server be supplied to the stage of most application developer server；The application embedding described software development apparatus is supplied to the stage of mobile communication terminal by described application developer server；Key word is inputted stage of search column by described mobile communication terminal search visit device of entering the Web page；The software development apparatus of described mobile communication terminal is by the stage of the keyword recognition inputted and preservation；Described mobile communication terminal runs application, connects the stage of application developer server；The software development apparatus of described mobile communication terminal is sent to the stage of Advertisement Server the search key word preserved when communicating with described Advertisement Server；The stage being uploaded to application billboard at the key word that ad data library searching is corresponding with advertising thing is included with described Advertisement Server.
5. the advertising method that as claimed in claim 4 and mobile communication keyword search links, it is characterised in that include described mobile communication terminal and key word is inputted the stage of mobile communication terminal input field；The software development apparatus of described mobile communication terminal will enter into the key word in keyword search hurdle while communicating with Advertisement Server and is sent to the stage of Advertisement Server；Also include uploading to, after the advertising thing corresponding with search key word is searched for by described Advertisement Server in advertising database, the stage drawing the AdWords hurdle connecing described keyword search hurdle.
6. the advertising method linked with mobile communication keyword search, it is characterised in that include Advertisement Server and the software development apparatus that can communicate with Advertisement Server is supplied to the stage of most application developer server；The application embedding described software development apparatus is supplied to the stage of mobile communication terminal by described application developer server；Described mobile communication terminal is by the stage of search key word input search column；The software development apparatus of described mobile communication terminal will enter into key word in keyword search hurdle while communicating with Advertisement Server and is sent to the stage of Advertisement Server；With described Advertisement Server, the advertising thing corresponding with search key word is uploaded to the stage drawing the billboard connecing described key word input field after ad data library searching.
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| KR10-2015-0010228 | 2015-01-21 | ||
| KR1020150010228A KR20160090472A (en) | 2015-01-21 | 2015-01-21 | Mobile Advertising System Using Mobile Keyword Search And Advertising Method Of Using The Same |
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| CN107734397A (en) * | 2017-10-25 | 2018-02-23 | 深圳市雷鸟信息科技有限公司 | Television advertisement obtaining and displaying method, advertisement server, television and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| KR101808161B1 (en) | 2016-06-27 | 2017-12-12 | 주식회사지앤지커머스 | System and Method for Mobile Advertising with Ad Hoc On/Off Apparatus |
| KR101870950B1 (en) * | 2017-04-14 | 2018-07-23 | 주식회사 티니어 | System and method of dispalying advertisement and information based on real-time keyword using keyboard application |
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| CN101079038A (en) * | 2006-06-28 | 2007-11-28 | 腾讯科技（深圳）有限公司 | System and method for implementing key word advertisement |
| CN103473689A (en) * | 2012-06-06 | 2013-12-25 | 航拓科技有限公司 | Active advertisement push method |
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